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Hey everyone! Hope you've all been doing well 😊 As we're gearing up for the next AdClub Sports Series event, I wanted to reach out and see if anyone would be interested in helping out with Sports again this year. We're hosting the AdClub Summer Beach Volleyball Tournament on August 27 at Polson Pier, bringing together 120–150+ professionals from across the advertising, media, marketing, and creative industries for a day of networking, team building, and friendly competition. The format will be very similar to last year's basketball league, but this time we're taking it to the beach with a one-day volleyball tournament. It's shaping up to be a really exciting event with agency teams, sponsor activations, and plenty of opportunities to connect with the industry. We've already secured Seedtag as one of our Silver Sponsors, and we're actively working to bring on more partners. I also wanted to share that we'll be welcoming Nab Dasgupta as our new Sports Series Vice-Chair! Nab is an Associate Director, Digital Activation at PHD Canada (Omnicom Media Group) and brings over 12 years of experience across Omnicom, Dentsu, WPP, and Publicis. He's been an active AdClub Toronto volunteer for the past four years, is passionate about building meaningful industry relationships, and is excited to help grow the Sports Series alongside the team. Sotero, David, and myself truly appreciated everything you contributed to the committee, and we'd love to have you involved again if you're interested. Whether it's helping with sponsorships, planning, logistics, or event-day support, any help would be greatly appreciated! We're hoping to get the committee back together within the next week or two to kick things off, either over lunch or after-work drinks. If you're interested, could you send me your availability for next week or the following week so we can find a time that works for everyone? No pressure at all! I just wanted to see if you'd be interested. It would be great to work together again, and I'm looking forward to catching up with everyone soon! Best regards, Jeric Jeric Barbadillo | Account Supervisor ______ GTB Toronto 155 Queens Quay E. Toronto, ON. M5A 0B5 M 437-343-6852 P 647-749-1071 www.gtb.com<https://www.gtb.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP 2005 Ltd. shall be understood as neither given nor endorsed by it.

Hey Jeric, I am in, I can help with anything. Also regarding my avails for next week for after-work drinks I am pretty open any day. [https://assets.wppca.com/email_signatures/wpp-media.png] Kartik Ajmere Account Manager, Paid Search WPP Media 155 Queens Quay East Toronto, Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Jeric Barbadillo <jeric.barbadillo@gtb.com> Sent: Thursday, July 9, 2026 8:50 AM To: Shamoyl.arsiwala@teads.com <shamoyl.arsiwala@teads.com>; Taylor Vaughan <taylorv440@hotmail.com>; Kartik Ajmere <kartik.ajmere@wppmedia.com>; Liam Hindle <liam.hindle@vml.com>; Chris Connolly <chris.connolly@ideonmedia.com> Cc: Sotero Bernardo <sotero@adclub.ca>; Nabarun Dasgupta (Omnicom) <nabarun.dasgupta@omc.com>; David Nolet <dnolet@innocean.ca> Subject: Ad Club Sports Series 2026 - Beach Volleyball Tournament Hey everyone! Hope you've all been doing well 😊 As we're gearing up for the next AdClub Sports Series event, I wanted to reach out and see if anyone would be interested in helping out with Sports again this year. We're hosting the AdClub Summer Beach Volleyball Tournament on August 27 at Polson Pier, bringing together 120–150+ professionals from across the advertising, media, marketing, and creative industries for a day of networking, team building, and friendly competition. The format will be very similar to last year's basketball league, but this time we're taking it to the beach with a one-day volleyball tournament. It's shaping up to be a really exciting event with agency teams, sponsor activations, and plenty of opportunities to connect with the industry. We've already secured Seedtag as one of our Silver Sponsors, and we're actively working to bring on more partners. I also wanted to share that we'll be welcoming Nab Dasgupta as our new Sports Series Vice-Chair! Nab is an Associate Director, Digital Activation at PHD Canada (Omnicom Media Group) and brings over 12 years of experience across Omnicom, Dentsu, WPP, and Publicis. He's been an active AdClub Toronto volunteer for the past four years, is passionate about building meaningful industry relationships, and is excited to help grow the Sports Series alongside the team. Sotero, David, and myself truly appreciated everything you contributed to the committee, and we'd love to have you involved again if you're interested. Whether it's helping with sponsorships, planning, logistics, or event-day support, any help would be greatly appreciated! We're hoping to get the committee back together within the next week or two to kick things off, either over lunch or after-work drinks. If you're interested, could you send me your availability for next week or the following week so we can find a time that works for everyone? No pressure at all! I just wanted to see if you'd be interested. It would be great to work together again, and I'm looking forward to catching up with everyone soon! Best regards, Jeric Jeric Barbadillo | Account Supervisor ______ GTB Toronto 155 Queens Quay E. Toronto, ON. M5A 0B5 M 437-343-6852 P 647-749-1071 www.gtb.com<https://www.gtb.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP 2005 Ltd. shall be understood as neither given nor endorsed by it. Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should d

Hey gang - Hope all is well. Happy Friday! Congrats Nab on the new role (you've really been crushing it all over the place lol). I'm in for next week and can volunteer on the day or help with any pre-planning that needs to be done. I have some ideas for sponsorships, I'm happy to chat over lunch or drinks next week. Tuesday and Thursday work best but I can likely make any day work except Wednesday. The Ideon team is hosting a little patio party for the WC Semi's, you guys are more than welcome to join but we'll never get any work done. Looking forward to it. Thanks, Chris On Thu, Jul 9, 2026 at 12:39 PM Kartik Ajmere <kartik.ajmere@wppmedia.com> wrote: > Hey Jeric, > > I am in, I can help with anything. Also regarding my avails for next week > for after-work drinks I am pretty open any day. > > > Kartik Ajmere > Account Manager, Paid Search > WPP Media > 155 Queens Quay East > Toronto, Canada > wppmedia.com <https://www.wppmedia.com/> > > > > ------------------------------ > *From:* Jeric Barbadillo <jeric.barbadillo@gtb.com> > *Sent:* Thursday, July 9, 2026 8:50 AM > *To:* Shamoyl.arsiwala@teads.com <shamoyl.arsiwala@teads.com>; Taylor > Vaughan <taylorv440@hotmail.com>; Kartik Ajmere < > kartik.ajmere@wppmedia.com>; Liam Hindle <liam.hindle@vml.com>; Chris > Connolly <chris.connolly@ideonmedia.com> > *Cc:* Sotero Bernardo <sotero@adclub.ca>; Nabarun Dasgupta (Omnicom) < > nabarun.dasgupta@omc.com>; David Nolet <dnolet@innocean.ca> > *Subject:* Ad Club Sports Series 2026 - Beach Volleyball Tournament > > > Hey everyone! Hope you've all been doing well 😊 > > As we're gearing up for the next AdClub Sports Series event, I wanted to > reach out and see if anyone would be interested in helping out with Sports > again this year. > > We're hosting the *AdClub Summer Beach Volleyball Tournament* on *August > 27 at Polson Pier*, bringing together *120–150+ professionals* from > across the advertising, media, marketing, and creative industries for a day > of networking, team building, and friendly competition. The format will be > very similar to last year's basketball league, but this time we're taking > it to the beach with a one-day volleyball tournament. It's shaping up to be > a really exciting event with agency teams, sponsor activations, and plenty > of opportunities to connect with the industry. We've already secured > *Seedtag* as one of our Silver Sponsors, and we're actively working to > bring on more partners. > > I also wanted to share that we'll be welcoming *Nab Dasgupta* as our new *Sports > Series Vice-Chair*! Nab is an Associate Director, Digital Activation at > PHD Canada (Omnicom Media Group) and brings over 12 years of experience > across Omnicom, Dentsu, WPP, and Publicis. He's been an active AdClub > Toronto volunteer for the past four years, is passionate about building > meaningful industry relationships, and is excited to help grow the Sports > Series alongside the team. > > Sotero, David, and myself truly appreciated everything you contributed to > the committee, and we'd love to have you involved again if you're > interested. Whether it's helping with sponsorships, planning, logistics, or > event-day support, any help would be greatly appreciated! > > We're hoping to get the committee back together within the next week or > two to kick things off, either over lunch or after-work drinks. If you're > interested, could you send me your availability for next week or the > following week so we can find a time that works for everyone? > > No pressure at all! I just wanted to see if you'd be interested. It would > be great to work together again, and I'm looking forward to catching up > with everyone soon! > Best regards, > Jeric > > > *Jeric Barbadillo |* Account Supervisor > *_**_**_**_**_**_* > > *GTB Toronto* > 155 Queens Quay E. Toronto, ON. M5A 0B5 > *M *437-343-6852* P *647-749-1071 > www.gtb.com > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee in

Hey Chris, I don’t think next week would be ideal for most people here as I just realized we have Golf day coming up next week so it’s a bit tight for the team, it will be more likely the following week. @Sotero<mailto:sotero@adclub.ca> @Nabarun<mailto:nabarun.dasgupta@omc.com> @David<mailto:dnolet@innocean.ca> - can you let me know what day works for you guys to have lunch or drinks after work. Thanks, Jeric Jeric Barbadillo | Account Supervisor ___ GTB Toronto M 437-343-6852 www.gtb.com<http://www.teamdetroit.com/> ________________________________ From: Chris Connolly <chris.connolly@ideonmedia.com> Sent: Friday, 10 July 2026 09:37:20 To: Kartik Ajmere <kartik.ajmere@wppmedia.com> Cc: Jeric Barbadillo <jeric.barbadillo@gtb.com>; Shamoyl.arsiwala@teads.com <shamoyl.arsiwala@teads.com>; Taylor Vaughan <taylorv440@hotmail.com>; Liam Hindle <liam.hindle@vml.com>; Sotero Bernardo <sotero@adclub.ca>; Nabarun Dasgupta (Omnicom) <nabarun.dasgupta@omc.com>; David Nolet <dnolet@innocean.ca> Subject: Re: Ad Club Sports Series 2026 - Beach Volleyball Tournament External: Hey gang - Hope all is well. Happy Friday! Congrats Nab on the new role (you've really been crushing it all over the place lol). I'm in for next week and can volunteer on the day or help with any pre-planning that needs to be done. I have some ideas for sponsorships, I'm happy to chat over lunch or drinks next week. Tuesday and Thursday work best but I can likely make any day work except Wednesday. The Ideon team is hosting a little patio party for the WC Semi's, you guys are more than welcome to join but we'll never get any work done. Looking forward to it. Thanks, Chris On Thu, Jul 9, 2026 at 12:39 PM Kartik Ajmere <kartik.ajmere@wppmedia.com<mailto:kartik.ajmere@wppmedia.com>> wrote: Hey Jeric, I am in, I can help with anything. Also regarding my avails for next week for after-work drinks I am pretty open any day. [https://assets.wppca.com/email_signatures/wpp-media.png] Kartik Ajmere Account Manager, Paid Search WPP Media 155 Queens Quay East Toronto, Canada wppmedia.com<https://urldefense.com/v3/__https://www.wppmedia.com/__;!!IfJP2Nwhk5Z0yJ43lA!OpuTRA7tlOLNmgYsZDM5I9j4IcI-ttf0uAHLGvo-VgUy4HEA6V_lsNEfcp3HnwuHS329BtQ3HzIgpF11DhOVz6Ic_9y8DgBJ$> ________________________________ From: Jeric Barbadillo <jeric.barbadillo@gtb.com<mailto:jeric.barbadillo@gtb.com>> Sent: Thursday, July 9, 2026 8:50 AM To: Shamoyl.arsiwala@teads.com<mailto:Shamoyl.arsiwala@teads.com> <shamoyl.arsiwala@teads.com<mailto:shamoyl.arsiwala@teads.com>>; Taylor Vaughan <taylorv440@hotmail.com<mailto:taylorv440@hotmail.com>>; Kartik Ajmere <kartik.ajmere@wppmedia.com<mailto:kartik.ajmere@wppmedia.com>>; Liam Hindle <liam.hindle@vml.com<mailto:liam.hindle@vml.com>>; Chris Connolly <chris.connolly@ideonmedia.com<mailto:chris.connolly@ideonmedia.com>> Cc: Sotero Bernardo <sotero@adclub.ca<mailto:sotero@adclub.ca>>; Nabarun Dasgupta (Omnicom) <nabarun.dasgupta@omc.com<mailto:nabarun.dasgupta@omc.com>>; David Nolet <dnolet@innocean.ca<mailto:dnolet@innocean.ca>> Subject: Ad Club Sports Series 2026 - Beach Volleyball Tournament Hey everyone! Hope you've all been doing well 😊 As we're gearing up for the next AdClub Sports Series event, I wanted to reach out and see if anyone would be interested in helping out with Sports again this year. We're hosting the AdClub Summer Beach Volleyball Tournament on August 27 at Polson Pier, bringing together 120–150+ professionals from across the advertising, media, marketing, and creative industries for a day of networking, team building, and friendly competition. The format will be very similar to last year's basketball league, but this time we're taking it to the beach with a one-day volleyball tournament. It's shaping up to be a really exciting event with agency teams, sponsor activations, and plenty of opportunities to connect with the industry. We've already secured Seedtag as one of our Silver Sponsors, and we're actively working to bring on m

Sounds good. I'm pretty free next week, except for Friday. Afternoon Jays game on Thursday? 3p? Haha just a thought. Let me know what works best for the gang. CC On Fri, Jul 10, 2026 at 10:21 AM Jeric Barbadillo <jeric.barbadillo@gtb.com> wrote: > Hey Chris, > > I don’t think next week would be ideal for most people here as I just > realized we have Golf day coming up next week so it’s a bit tight for the > team, it will be more likely the following week. > > @Sotero <sotero@adclub.ca> @Nabarun <nabarun.dasgupta@omc.com> @David > <dnolet@innocean.ca> - can you let me know what day works for you guys to > have lunch or drinks after work. > > Thanks, > Jeric > > *Jeric Barbadillo |* Account Supervisor > > *_**_**_* > > *GTB Toronto* > > *M *437-343-6852 > > www.gtb.com <http://www.teamdetroit.com/> > ------------------------------ > *From:* Chris Connolly <chris.connolly@ideonmedia.com> > *Sent:* Friday, 10 July 2026 09:37:20 > *To:* Kartik Ajmere <kartik.ajmere@wppmedia.com> > *Cc:* Jeric Barbadillo <jeric.barbadillo@gtb.com>; > Shamoyl.arsiwala@teads.com <shamoyl.arsiwala@teads.com>; Taylor Vaughan < > taylorv440@hotmail.com>; Liam Hindle <liam.hindle@vml.com>; Sotero > Bernardo <sotero@adclub.ca>; Nabarun Dasgupta (Omnicom) < > nabarun.dasgupta@omc.com>; David Nolet <dnolet@innocean.ca> > *Subject:* Re: Ad Club Sports Series 2026 - Beach Volleyball Tournament > > External: > > Hey gang - Hope all is well. Happy Friday! Congrats Nab on the new > role (you've really been crushing it all over the place lol). > > I'm in for next week and can volunteer on the day or help with any > pre-planning that needs to be done. I have some ideas for sponsorships, I'm > happy to chat over lunch or drinks next week. > > Tuesday and Thursday work best but I can likely make any day work except > Wednesday. The Ideon team is hosting a little patio party for the WC > Semi's, you guys are more than welcome to join but we'll never get any work > done. > > Looking forward to it. > > Thanks, > Chris > > On Thu, Jul 9, 2026 at 12:39 PM Kartik Ajmere <kartik.ajmere@wppmedia.com> > wrote: > > Hey Jeric, > > I am in, I can help with anything. Also regarding my avails for next week > for after-work drinks I am pretty open any day. > > > Kartik Ajmere > Account Manager, Paid Search > WPP Media > 155 Queens Quay East > Toronto, Canada > wppmedia.com > <https://urldefense.com/v3/__https://www.wppmedia.com/__;!!IfJP2Nwhk5Z0yJ43lA!OpuTRA7tlOLNmgYsZDM5I9j4IcI-ttf0uAHLGvo-VgUy4HEA6V_lsNEfcp3HnwuHS329BtQ3HzIgpF11DhOVz6Ic_9y8DgBJ$> > > > > ------------------------------ > *From:* Jeric Barbadillo <jeric.barbadillo@gtb.com> > *Sent:* Thursday, July 9, 2026 8:50 AM > *To:* Shamoyl.arsiwala@teads.com <shamoyl.arsiwala@teads.com>; Taylor > Vaughan <taylorv440@hotmail.com>; Kartik Ajmere < > kartik.ajmere@wppmedia.com>; Liam Hindle <liam.hindle@vml.com>; Chris > Connolly <chris.connolly@ideonmedia.com> > *Cc:* Sotero Bernardo <sotero@adclub.ca>; Nabarun Dasgupta (Omnicom) < > nabarun.dasgupta@omc.com>; David Nolet <dnolet@innocean.ca> > *Subject:* Ad Club Sports Series 2026 - Beach Volleyball Tournament > > > Hey everyone! Hope you've all been doing well 😊 > > As we're gearing up for the next AdClub Sports Series event, I wanted to > reach out and see if anyone would be interested in helping out with Sports > again this year. > > We're hosting the *AdClub Summer Beach Volleyball Tournament* on *August > 27 at Polson Pier*, bringing together *120–150+ professionals* from > across the advertising, media, marketing, and creative industries for a day > of networking, team building, and friendly competition. The format will be > very similar to last year's basketball league, but this time we're taking > it to the beach with a one-day volleyball tournament. It's shaping up to be > a really exciting event with agency teams, sponsor activations, and plenty > of opportunities to connect with the industry. We've already secured > *Seedtag* as one of our Silver Sponsors, and w

Hey Jeric, I'm travelling will be back in action July 27th Let's connect once I'm back to see if you need help with something Thanks, Shamoyl On Jul 10, 2026, at 19:07, Chris Connolly <

Hello Dan & Joe, Happy Friday; hope all's well. We have this campaign that was supposed to launch beginning of the quarter -- we've requested PSD files for this campaign to run high impact and we've been waiting for that — but it seems that it will never be available and now we're getting a directive to push this as standard display/as it is using our internal WPP deals. Having said, would still want to see if your team can find a workaround to run this as a high impact display unit. Please find the HTML5 banner below — kindly let me know if your team can extract this (we're getting errors on our end because of the long file names). If we can get this over the line — generate high impact creatives and have client approval, we'll be buying media through Ideon PMPs given that we have a spend commitment with them, and they've agreed to work with your team on the commercial side of things and pay the ad-serving costs to your team (copying Tanner for visibility). Asset here: https://we.tl/t-7ohOZUqcYdODzHSy. Note that the files for two separate brands (Range Rover and Range Rover Sport). Hoping you can confirm if you can work with this the soonest you can, before 11noon Monday. [cid:0e60c061-af6f-48d4-a54c-5c36bae25844] Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hey Franco, Happy Friday thanks for sending this over. Looping in *Ilan and Ivy* from my team. We can take a look and do something quick with the provided HTML5 assets that brings the creative to life in a more high-impact format. A couple of quick questions so we can move fast: - Is this *display only*, or are there any video/OLV needs as well? - When do you need the high-impact mock-ups back by for client approval? - Are both *Range Rover* and *Range Rover Sport* needed in the first pass? We’ll review the files and confirm if we can work around the extraction issue. If we can use the assets as-is, we’ll move quickly and come back with a recommendation before Monday noon. Thanks, Daniel *Daniel Di Tomaso* Partner - Head of Demand 514.668.4420 sofiapulse.com <http://www.sofiapulse.com/> [image: https://calendly.com/daniel-ditomaso-sofiapulse/30min] <https://calendly.com/daniel-ditomaso-sofiapulse/30min> On Fri, Jul 10, 2026 at 2:12 PM Franco Honrade <franco.honrade@wppmedia.com> wrote: > Hello Dan & Joe, > > Happy Friday; hope all's well. > > We have this campaign that was supposed to launch beginning of the quarter > -- we've requested PSD files for this campaign to run high impact and we've > been waiting for that — but it seems that it will never be available and > now we're getting a directive to push this as standard display/as it is > using our internal WPP deals. > > Having said, would still want to see if your team can find a workaround to > run this as a high impact display unit. Please find the HTML5 banner below > — kindly let me know if your team can extract this (we're getting errors on > our end because of the long file names). > > If we can get this over the line — generate high impact creatives and have > client approval, we'll be buying media through Ideon PMPs given that we > have a spend commitment with them, and they've agreed to work with your > team on the commercial side of things and pay the ad-serving costs to your > team (copying Tanner for visibility). > > Asset here: https://we.tl/t-7ohOZUqcYdODzHSy. Note that the files for two > separate brands (Range Rover and Range Rover Sport). Hoping you can confirm > if you can work with this the soonest you can, before 11noon Monday. > > > Thanks, > Franco > > > > > Franco Honrade > Associate Director, Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Thanks Dan, * This will just be a high-impact display supply run, but adding the video files that we'll be running separately in case you'd like to use it: * After confirming that you can work on the display assets — If something can be shared for approval asap or Tuesday since we're week's late for launch that will be amazing; else let me know what's realistic * Just because there are two separate teams working for both nameplates that will review and approve, yes — be great if EN demos can be shared for Range Rover and Range Rover Sport each If all comes through, we're estimating 11M impressions on Range Rover, and 9.8M impressions on Sport by end of the quarter — depending on where we clear at. Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Daniel Di Tomaso <dan@sofiapulse.com> Sent: Friday, July 10, 2026 2:35 PM To: Franco Honrade <franco.honrade@wppmedia.com>; Ilan Turecki <ilan@sofiapulse.com>; Ivy Cada <ivy@sofiapulse.com> Cc: joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com> Subject: Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse External: Hey Franco, Happy Friday thanks for sending this over. Looping in Ilan and Ivy from my team. We can take a look and do something quick with the provided HTML5 assets that brings the creative to life in a more high-impact format. A couple of quick questions so we can move fast: * Is this display only, or are there any video/OLV needs as well? * When do you need the high-impact mock-ups back by for client approval? * Are both Range Rover and Range Rover Sport needed in the first pass? We’ll review the files and confirm if we can work around the extraction issue. If we can use the assets as-is, we’ll move quickly and come back with a recommendation before Monday noon. Thanks, Daniel Daniel Di Tomaso Partner - Head of Demand 514.668.4420 sofiapulse.com<https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLOoojLmU$> [https://uploads-ssl.webflow.com/60e7136dbe6f52e2e6823343/6108e2f81bd0c23ebdb2fed6_1.png] [https://calendly.com/daniel-ditomaso-sofiapulse/30min]<https://urldefense.com/v3/__https://calendly.com/daniel-ditomaso-sofiapulse/30min__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLPJ6X3CY$> On Fri, Jul 10, 2026 at 2:12 PM Franco Honrade <franco.honrade@wppmedia.com<mailto:franco.honrade@wppmedia.com>> wrote: Hello Dan & Joe, Happy Friday; hope all's well. We have this campaign that was supposed to launch beginning of the quarter -- we've requested PSD files for this campaign to run high impact and we've been waiting for that — but it seems that it will never be available and now we're getting a directive to push this as standard display/as it is using our internal WPP deals. Having said, would still want to see if your team can find a workaround to run this as a high impact display unit. Please find the HTML5 banner below — kindly let me know if your team can extract this (we're getting errors on our end because of the long file names). If we can get this over the line — generate high impact creatives and have client approval, we'll be buying media through Ideon PMPs given that we have a spend commitment with them, and they've agreed to work with your team on the commercial side of things and pay the ad-serving costs to your team (copying Tanner for visibility). Asset here: https://we.tl/t-7ohOZUqcYdODzHSy<https://urldefense.com/v3/__https://we.tl/t-7ohOZUqcYdODzHSy__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOL7XCfHxU$>. Note that the files for two separate brands (Range Rover and Range Rover Sport). Hoping you can confirm if you can work with this the soonest you can, before 11noon Monday. [cid:ii_19f4d4fe23

Hi Franco, Thanks for letting us know. We will do our best to send it by Monday EOD. Best, *Ivy * Client Services Manager sofiapulse.com <http://www.sofiapulse.com/> [image: Image] On Fri, Jul 10, 2026 at 9:08 PM Franco Honrade <franco.honrade@wppmedia.com> wrote: > Thanks Dan, > > > - This will just be a* high-impact display supply* run, but adding the > video files that we'll be running separately in case you'd like to use it: > - After confirming that you can work on the display assets — If > something can be shared for approval asap or Tuesday since we're week's > late for launch that will be amazing; else let me know what's realistic > - Just because there are two separate teams working for both > nameplates that will review and approve, yes — be great if EN demos can be > shared for *Range Rover *and *Range Rover Sport* each > > > If all comes through, we're estimating 11M impressions on Range Rover, and > 9.8M impressions on Sport by end of the quarter — depending on where we > clear at. > > Thanks, > Franco > > > > > Franco Honrade > Associate Director, Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > > ------------------------------ > *From:* Daniel Di Tomaso <dan@sofiapulse.com> > *Sent:* Friday, July 10, 2026 2:35 PM > *To:* Franco Honrade <franco.honrade@wppmedia.com>; Ilan Turecki < > ilan@sofiapulse.com>; Ivy Cada <ivy@sofiapulse.com> > *Cc:* joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com> > *Subject:* Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse > > External: > > Hey Franco, > > Happy Friday thanks for sending this over. > > Looping in *Ilan and Ivy* from my team. We can take a look and do > something quick with the provided HTML5 assets that brings the creative to > life in a more high-impact format. > > A couple of quick questions so we can move fast: > > - Is this *display only*, or are there any video/OLV needs as well? > - When do you need the high-impact mock-ups back by for client > approval? > - Are both *Range Rover* and *Range Rover Sport* needed in the first > pass? > > We’ll review the files and confirm if we can work around the extraction > issue. If we can use the assets as-is, we’ll move quickly and come back > with a recommendation before Monday noon. > > Thanks, > Daniel > > * Daniel Di Tomaso* > Partner - Head of Demand > 514.668.4420 > sofiapulse.com > <https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLOoojLmU$> > > > [image: https://calendly.com/daniel-ditomaso-sofiapulse/30min] > <https://urldefense.com/v3/__https://calendly.com/daniel-ditomaso-sofiapulse/30min__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLPJ6X3CY$> > > > On Fri, Jul 10, 2026 at 2:12 PM Franco Honrade < > franco.honrade@wppmedia.com> wrote: > > Hello Dan & Joe, > > Happy Friday; hope all's well. > > We have this campaign that was supposed to launch beginning of the quarter > -- we've requested PSD files for this campaign to run high impact and we've > been waiting for that — but it seems that it will never be available and > now we're getting a directive to push this as standard display/as it is > using our internal WPP deals. > > Having said, would still want to see if your team can find a workaround to > run this as a high impact display unit. Please find the HTML5 banner below > — kindly let me know if your team can extract this (we're getting errors on > our end because of the long file names). > > If we can get this over the line — generate high impact creatives and have > client approval, we'll be buying media through Ideon PMPs given that we > have a spend commitment with them, and they've agreed to work with your > team on the commercial side of things and pay the ad-serving costs to your > team (copying Tanner for visibility). > > Asset here: https://we.tl/t-7ohOZUqcYdODzHSy > <https://urldefense.com/v3/__https://we.tl

Perfect thanks Franco so we’ll do a demo link for each sport and range and get it quick! @Ivy and Team are on it. Thanks *Daniel Di Tomaso* Partner - Head of Demand 514.668.4420 sofiapulse.com <http://www.sofiapulse.com/> [image: https://calendly.com/daniel-ditomaso-sofiapulse/30min] <https://calendly.com/daniel-ditomaso-sofiapulse/30min> On Fri, Jul 10, 2026 at 3:08 PM Franco Honrade <franco.honrade@wppmedia.com> wrote: > Thanks Dan, > > > - This will just be a* high-impact display supply* run, but adding the > video files that we'll be running separately in case you'd like to use it: > - After confirming that you can work on the display assets — If > something can be shared for approval asap or Tuesday since we're week's > late for launch that will be amazing; else let me know what's realistic > - Just because there are two separate teams working for both > nameplates that will review and approve, yes — be great if EN demos can be > shared for *Range Rover *and *Range Rover Sport* each > > > If all comes through, we're estimating 11M impressions on Range Rover, and > 9.8M impressions on Sport by end of the quarter — depending on where we > clear at. > > Thanks, > Franco > > > > > Franco Honrade > Associate Director, Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > > ------------------------------ > *From:* Daniel Di Tomaso <dan@sofiapulse.com> > *Sent:* Friday, July 10, 2026 2:35 PM > *To:* Franco Honrade <franco.honrade@wppmedia.com>; Ilan Turecki < > ilan@sofiapulse.com>; Ivy Cada <ivy@sofiapulse.com> > *Cc:* joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com> > *Subject:* Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse > > External: > > Hey Franco, > > Happy Friday thanks for sending this over. > > Looping in *Ilan and Ivy* from my team. We can take a look and do > something quick with the provided HTML5 assets that brings the creative to > life in a more high-impact format. > > A couple of quick questions so we can move fast: > > - Is this *display only*, or are there any video/OLV needs as well? > - When do you need the high-impact mock-ups back by for client > approval? > - Are both *Range Rover* and *Range Rover Sport* needed in the first > pass? > > We’ll review the files and confirm if we can work around the extraction > issue. If we can use the assets as-is, we’ll move quickly and come back > with a recommendation before Monday noon. > > Thanks, > Daniel > > * Daniel Di Tomaso* > Partner - Head of Demand > 514.668.4420 > sofiapulse.com > <https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLOoojLmU$> > > > [image: https://calendly.com/daniel-ditomaso-sofiapulse/30min] > <https://urldefense.com/v3/__https://calendly.com/daniel-ditomaso-sofiapulse/30min__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLPJ6X3CY$> > > > On Fri, Jul 10, 2026 at 2:12 PM Franco Honrade < > franco.honrade@wppmedia.com> wrote: > > Hello Dan & Joe, > > Happy Friday; hope all's well. > > We have this campaign that was supposed to launch beginning of the quarter > -- we've requested PSD files for this campaign to run high impact and we've > been waiting for that — but it seems that it will never be available and > now we're getting a directive to push this as standard display/as it is > using our internal WPP deals. > > Having said, would still want to see if your team can find a workaround to > run this as a high impact display unit. Please find the HTML5 banner below > — kindly let me know if your team can extract this (we're getting errors on > our end because of the long file names). > > If we can get this over the line — generate high impact creatives and have > client approval, we'll be buying media through Ideon PMPs given that we > have a spend commitment with them, and they've agreed to work with your > team on the commercial side of things and pay th

HI Franco, Just to be sure, do you have a preference for which assets we should use for the mock? I see that there are 1st 2nd 3rd 4th USP. *Ivy * Client Services Manager sofiapulse.com <http://www.sofiapulse.com/> [image: Image] On Fri, Jul 10, 2026 at 10:21 PM Daniel Di Tomaso <dan@sofiapulse.com> wrote: > Perfect thanks Franco so we’ll do a demo link for each sport and range and > get it quick! > > @Ivy and Team are on it. > > Thanks > > > > *Daniel Di Tomaso* > Partner - Head of Demand > 514.668.4420 > sofiapulse.com <http://www.sofiapulse.com/> > > > [image: https://calendly.com/daniel-ditomaso-sofiapulse/30min] > <https://calendly.com/daniel-ditomaso-sofiapulse/30min> > > On Fri, Jul 10, 2026 at 3:08 PM Franco Honrade < > franco.honrade@wppmedia.com> wrote: > >> Thanks Dan, >> >> >> - This will just be a* high-impact display supply* run, but adding >> the video files that we'll be running separately in case you'd like to use >> it: >> - After confirming that you can work on the display assets — If >> something can be shared for approval asap or Tuesday since we're week's >> late for launch that will be amazing; else let me know what's realistic >> - Just because there are two separate teams working for both >> nameplates that will review and approve, yes — be great if EN demos can be >> shared for *Range Rover *and *Range Rover Sport* each >> >> >> If all comes through, we're estimating 11M impressions on Range Rover, >> and 9.8M impressions on Sport by end of the quarter — depending on where we >> clear at. >> >> Thanks, >> Franco >> >> >> >> >> Franco Honrade >> Associate Director, Programmatic >> WPP Media >> Canada >> wppmedia.com <https://www.wppmedia.com/> >> >> >> >> >> ------------------------------ >> *From:* Daniel Di Tomaso <dan@sofiapulse.com> >> *Sent:* Friday, July 10, 2026 2:35 PM >> *To:* Franco Honrade <franco.honrade@wppmedia.com>; Ilan Turecki < >> ilan@sofiapulse.com>; Ivy Cada <ivy@sofiapulse.com> >> *Cc:* joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com >> > >> *Subject:* Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse >> >> External: >> >> Hey Franco, >> >> Happy Friday thanks for sending this over. >> >> Looping in *Ilan and Ivy* from my team. We can take a look and do >> something quick with the provided HTML5 assets that brings the creative to >> life in a more high-impact format. >> >> A couple of quick questions so we can move fast: >> >> - Is this *display only*, or are there any video/OLV needs as well? >> - When do you need the high-impact mock-ups back by for client >> approval? >> - Are both *Range Rover* and *Range Rover Sport* needed in the first >> pass? >> >> We’ll review the files and confirm if we can work around the extraction >> issue. If we can use the assets as-is, we’ll move quickly and come back >> with a recommendation before Monday noon. >> >> Thanks, >> Daniel >> >> * Daniel Di Tomaso* >> Partner - Head of Demand >> 514.668.4420 >> sofiapulse.com >> <https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLOoojLmU$> >> >> >> [image: https://calendly.com/daniel-ditomaso-sofiapulse/30min] >> <https://urldefense.com/v3/__https://calendly.com/daniel-ditomaso-sofiapulse/30min__;!!MOA0!c2yEEKsEgFcEVG0r_7zseKd6TWA9RBFC7hY160n3JSJLqY6Ng4Oz43UiLOEEAeTRqdYBkaKtzgOLPJ6X3CY$> >> >> >> On Fri, Jul 10, 2026 at 2:12 PM Franco Honrade < >> franco.honrade@wppmedia.com> wrote: >> >> Hello Dan & Joe, >> >> Happy Friday; hope all's well. >> >> We have this campaign that was supposed to launch beginning of the >> quarter -- we've requested PSD files for this campaign to run high impact >> and we've been waiting for that — but it seems that it will never be >> available and now we're getting a directive to push this as standard >> display/as it is using our internal WPP deals. >> >> Having said, would still want to see if your team can find a workaround >> to run this as a high impact

Hello Ivy, No preference as I'm not able to extract and can only preview via here https://preview.adpiler.com/NQN6BXTCHY, but if you see hero-imagery that might be better to be used. Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Ivy Cada <ivy@sofiapulse.com> Sent: Friday, July 10, 2026 4:42 PM To: dan <dan@sofiapulse.com> Cc: Franco Honrade <franco.honrade@wppmedia.com>; Ilan Turecki <ilan@sofiapulse.com>; joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com> Subject: Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse External: HI Franco, Just to be sure, do you have a preference for which assets we should use for the mock? I see that there are 1st 2nd 3rd 4th USP. Ivy Client Services Manager sofiapulse.com<https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!b8IO7jmHcYM3e7uJfWeYSy5g45kW3Kw74mMm5pdwgPsmqB9JJogl2_vy-TPipc-sw2xRgZAxRK6Zfup_Ri8$> [Image] On Fri, Jul 10, 2026 at 10:21 PM Daniel Di Tomaso <dan@sofiapulse.com<mailto:dan@sofiapulse.com>> wrote: Perfect thanks Franco so we’ll do a demo link for each sport and range and get it quick! @Ivy and Team are on it. Thanks Daniel Di Tomaso Partner - Head of Demand 514.668.4420 sofiapulse.com<https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!b8IO7jmHcYM3e7uJfWeYSy5g45kW3Kw74mMm5pdwgPsmqB9JJogl2_vy-TPipc-sw2xRgZAxRK6Zfup_Ri8$> [https://uploads-ssl.webflow.com/60e7136dbe6f52e2e6823343/6108e2f81bd0c23ebdb2fed6_1.png] [https://calendly.com/daniel-ditomaso-sofiapulse/30min]<https://urldefense.com/v3/__https://calendly.com/daniel-ditomaso-sofiapulse/30min__;!!MOA0!b8IO7jmHcYM3e7uJfWeYSy5g45kW3Kw74mMm5pdwgPsmqB9JJogl2_vy-TPipc-sw2xRgZAxRK6ZtFIJ-yM$> On Fri, Jul 10, 2026 at 3:08 PM Franco Honrade <franco.honrade@wppmedia.com<mailto:franco.honrade@wppmedia.com>> wrote: Thanks Dan, * This will just be a high-impact display supply run, but adding the video files that we'll be running separately in case you'd like to use it: * After confirming that you can work on the display assets — If something can be shared for approval asap or Tuesday since we're week's late for launch that will be amazing; else let me know what's realistic * Just because there are two separate teams working for both nameplates that will review and approve, yes — be great if EN demos can be shared for Range Rover and Range Rover Sport each If all comes through, we're estimating 11M impressions on Range Rover, and 9.8M impressions on Sport by end of the quarter — depending on where we clear at. Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Daniel Di Tomaso <dan@sofiapulse.com<mailto:dan@sofiapulse.com>> Sent: Friday, July 10, 2026 2:35 PM To: Franco Honrade <franco.honrade@wppmedia.com<mailto:franco.honrade@wppmedia.com>>; Ilan Turecki <ilan@sofiapulse.com<mailto:ilan@sofiapulse.com>>; Ivy Cada <ivy@sofiapulse.com<mailto:ivy@sofiapulse.com>> Cc: joe <joe@sofiapulse.com<mailto:joe@sofiapulse.com>>; tanner.kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Subject: Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse External: Hey Franco, Happy Friday thanks for sending this over. Looping in Ilan and Ivy from my team. We can take a look and do something quick with the provided HTML5 assets that brings the creative to life in a more high-impact format. A couple of quick questions so we can move fast: * Is this display only, or are there any video/OLV needs as well? * When do you need the high-impact mock-ups back by for client approval? * Are both Range Rover and Range Rover Sport needed in the first pass? We’ll review the files and confirm if we can work around the extraction issue. If we can us

Hello team, Adding video download link that I've missed to add in the email yesterday * This will just be a high-impact display supply run, but adding the video files that we'll be running separately in case you'd like to use it: https://we.tl/t-dHB7qppc4uceCC4C Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Franco Honrade <franco.honrade@wppmedia.com> Sent: Friday, July 10, 2026 4:56 PM To: Ivy Cada <ivy@sofiapulse.com>; dan <dan@sofiapulse.com> Cc: Ilan Turecki <ilan@sofiapulse.com>; joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com> Subject: Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse Hello Ivy, No preference as I'm not able to extract and can only preview via here https://preview.adpiler.com/NQN6BXTCHY, but if you see hero-imagery that might be better to be used. Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Ivy Cada <ivy@sofiapulse.com> Sent: Friday, July 10, 2026 4:42 PM To: dan <dan@sofiapulse.com> Cc: Franco Honrade <franco.honrade@wppmedia.com>; Ilan Turecki <ilan@sofiapulse.com>; joe <joe@sofiapulse.com>; tanner.kelly <tanner.kelly@ideonmedia.com> Subject: Re: JLR - Range Rover T1 Q2 2026 | Ideon + SofiaPulse External: HI Franco, Just to be sure, do you have a preference for which assets we should use for the mock? I see that there are 1st 2nd 3rd 4th USP. Ivy Client Services Manager sofiapulse.com<https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!b8IO7jmHcYM3e7uJfWeYSy5g45kW3Kw74mMm5pdwgPsmqB9JJogl2_vy-TPipc-sw2xRgZAxRK6Zfup_Ri8$> [Image] On Fri, Jul 10, 2026 at 10:21 PM Daniel Di Tomaso <dan@sofiapulse.com<mailto:dan@sofiapulse.com>> wrote: Perfect thanks Franco so we’ll do a demo link for each sport and range and get it quick! @Ivy and Team are on it. Thanks Daniel Di Tomaso Partner - Head of Demand 514.668.4420 sofiapulse.com<https://urldefense.com/v3/__http://www.sofiapulse.com/__;!!MOA0!b8IO7jmHcYM3e7uJfWeYSy5g45kW3Kw74mMm5pdwgPsmqB9JJogl2_vy-TPipc-sw2xRgZAxRK6Zfup_Ri8$> [https://uploads-ssl.webflow.com/60e7136dbe6f52e2e6823343/6108e2f81bd0c23ebdb2fed6_1.png] [https://calendly.com/daniel-ditomaso-sofiapulse/30min]<https://urldefense.com/v3/__https://calendly.com/daniel-ditomaso-sofiapulse/30min__;!!MOA0!b8IO7jmHcYM3e7uJfWeYSy5g45kW3Kw74mMm5pdwgPsmqB9JJogl2_vy-TPipc-sw2xRgZAxRK6ZtFIJ-yM$> On Fri, Jul 10, 2026 at 3:08 PM Franco Honrade <franco.honrade@wppmedia.com<mailto:franco.honrade@wppmedia.com>> wrote: Thanks Dan, * This will just be a high-impact display supply run, but adding the video files that we'll be running separately in case you'd like to use it: * After confirming that you can work on the display assets — If something can be shared for approval asap or Tuesday since we're week's late for launch that will be amazing; else let me know what's realistic * Just because there are two separate teams working for both nameplates that will review and approve, yes — be great if EN demos can be shared for Range Rover and Range Rover Sport each If all comes through, we're estimating 11M impressions on Range Rover, and 9.8M impressions on Sport by end of the quarter — depending on where we clear at. Thanks, Franco [https://assets.wppca.com/email_signatures/wpp-media.png] Franco Honrade Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Daniel Di Tomaso <dan@sofiapulse.com<mailto:dan@sofiapulse.com>> Sent: Friday, July 10, 2026 2:35 PM To: Franco Honrade <franco.honrade@wppmedia.com<mailto:franco.honrade@wppmedia.com>>; Ilan Turecki <ilan@sofiapulse.com<mailto:ilan@sofiapulse.com>>; Ivy Cada <ivy@sofiapulse.com<mailto:ivy@sofiapulse.co

Dear Valued Customer, Your scheduled report Ideon Media Report has exceeded our scheduled report size limit. You can still download it through the platform to receive via an emailed link. To receive the report as scheduled, try to modify the date range or breakdowns included. Modify or turn off this scheduled report by clicking here. You must have access to the account to modify reports. The report creator and recipients have received this alert. This is an auto generated message. Any replies to this email will not be recognized. Please contact qformarketers@quantcast.com with any support questions. Thank you for using Q for Marketers.

Hi Andrey and Paola, I read the news earlier about Waymo's expansion into SD, LV, TB and Denver. We previously discussed driving downloads and conversions for Waymo through our programmatic offering. If a PMP, mobile-first approach is still a focus, I'd love to share more about how we can help. We've had a lot of success driving conversions for Gale brands like HBSEE and Fogo de Chao. It'd be nice to test the same methodology for Waymo. Waymo Expansion <https://www.cnbc.com/2026/07/08/waymo-starts-driverless-rides-in-san-diego-las-vegas-tampa-denver.html> Let me know if you're interested in a test here. All the best, -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [image: Home - Ideon Media]

Hey Marcela, Awesome catching up earlier. Let me know when you have your dates finalized for August. It'd be nice to organize something in the evening with you and the team! Lots of things happen here in August so I'm sure we could find something fun! Keep me posted on the Nabil intro if there are things you need a POV on! Cheers, -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [image: Home - Ideon Media]

Hey Marcela, Awesome catching up earlier. Let me know when you have your dates finalized for August. It'd be nice to organize something in the evening with you and the team! Lots of things happen here in August so I'm sure we could find something fun! Keep me posted on the Nabil intro if there are things you need a POV on! Cheers, -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [image: Home - Ideon Media]

Hi Tanner. I’d like to create an official introduction with Nabil and Naromie, who are managing activations on Amazon DSP. Their goal is to begin serving outside of Amazon’s O&O inventory. I believe Ideon makes sense in this context, and it might be a great opportunity for you both to connect. If you could help us with a media toolkit to better understand Ideon’s offer, that would be fantastic. I look forward to continuing our collaboration. MC :) -- [image: Cosmo5] *Marcela Cardozo* Director Programmatic - NA 647-514-3771 marcela.cardozo@labelium.com cosmo5.com <https://cosmo5.com/?utm_source=email_signature&utm_medium=email&utm_campaign=signature_branding&utm_content=coral.fraser> Australia | Austria | Brazil | China | Canada | Colombia | France | Germany | Italy | Japan | Malaysia | Mexico | Portugal | Singapore | Spain | The Netherlands | UK | *US*

Hi Shannyn Thank you so much for sending! Adding @Tanner Kelly <tanner.kelly@ideonmedia.com> who is covering for @James Anderson <james.anderson@ideonmedia.com> while he is on vacation! We will get back to you shortly. Have a great day! Leslie ᐧ On Fri, Jul 10, 2026 at 11:30 AM Shannyn Werstroh < SWerstroh@horizonmedia.com> wrote: > Hi Leslie! > > > > I'm reaching out to share an RFP for an upcoming Capital One campaign. We > are looking to partner with a few select digital vendors for a programmatic > online display execution. > > The primary objective of this campaign is to increase awareness of Capital > One as a premier destination for top tech talent in Canada, reinforcing > their association with innovation, AI, and a modern tech stack. > > > > Here are the key campaign details: > > - *Campaign:* Capital One - 2026 Canada Tech Recruitment > - *Timeline:* 16 Weeks (August 31 - December 20, 2026) > - *Budget:* $150,000 - $200,000 ~ > - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles > include Engineering, Design, R&D, and other tech-related functions. Their > interests span technology, innovation, business, finance, music, and sports. > - *Target Geography:* Toronto / GTA (Primary focus), with an extended > reach into Kitchener-Waterloo and Ottawa (Secondary focus). > - *Strategy & Tactics:* We are strictly looking for a programmatic > online display strategy that balances scale and precision. The proposal > should leverage a combination of high-impact ad formats and premium > contextual environments. Please detail your contextual and audience-based > targeting capabilities, focusing on reaching professionals on sites related > to tech, engineering, coding, innovation, and business news. > - *Key Performance Indicators (KPIs):* Please outline how your > solution will measure success. We are specifically looking for: > - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. > - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and > In-geo verification. > - *Brand Impact:* Please specify if you offer Brand Lift studies or > other methods to measure upper-funnel impact and changes in audience > perception. > > > > Additionally, please include any added value opportunities we would > qualify for with the investment level. > > > > Lastly, we *will require your team to fill in the attached FLA compliance > forms for this proposal so please send back completed with your campaign > recommendation.* > > > > Please let me know if you have any questions and kindly provide your > proposals no later than *Friday, June 17th.* > > > > > > [image: alt] <http://www.horizon-media.ca> > > *Shannyn Werstroh * > > Supervisor, Digital Investment & Activation > > swerstroh@horizonmedia.com > > [image: linkedin] <https://www.linkedin.com/company/horizonmediacanada> > > [image: instagram] <https://www.instagram.com/horizontoathome> > > [image: alt] <https://horizoncatalyst.com/> > > Meta Business Partner | Google Partner · We’re Hiring → > <https://www.linkedin.com/jobs/search/?currentJobId=3256919686&f_C=15637%2C37482962%2C80659921%2C18082939%2C18680138%2C26238679&geoId=100025096&location=Toronto%2C%20Ontario%2C%20Canada&refresh=true> > > *One paper at a time. Think before you print.* This email and any files > transmitted with it are confidential and intended solely for the use of the > individual or entity to whom it is addressed. If you are not the named > addressee or believe you received this email in error, you should not > disseminate, distribute or copy this email. Please notify the sender > immediately by return email if you have received this email by mistake and > delete it from your system. If you are not the intended recipient, please > be advised that disseminating, distributing or copying this email, or > disclosing or taking any other action in reliance on the contents of this > email is strictly prohibited. > > > > > > [image: alt] <http://www.horizon-media.ca> > > Shannyn Werstroh > > Super

Hi Shannyn, Nice to cross paths with you again. I hope everything has been well on your side. We can help with our added value BLS study here. I am not seeing the FLA compliance form. Leslie or Shannyn, do you mind sending that? Tanner On Fri, Jul 10, 2026 at 2:51 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Shannyn > > Thank you so much for sending! Adding @Tanner Kelly > <tanner.kelly@ideonmedia.com> who is covering for @James Anderson > <james.anderson@ideonmedia.com> while he is on vacation! > > We will get back to you shortly. > > Have a great day! > Leslie > ᐧ > > On Fri, Jul 10, 2026 at 11:30 AM Shannyn Werstroh < > SWerstroh@horizonmedia.com> wrote: > >> Hi Leslie! >> >> >> >> I'm reaching out to share an RFP for an upcoming Capital One campaign. We >> are looking to partner with a few select digital vendors for a programmatic >> online display execution. >> >> The primary objective of this campaign is to increase awareness of >> Capital One as a premier destination for top tech talent in Canada, >> reinforcing their association with innovation, AI, and a modern tech stack. >> >> >> >> Here are the key campaign details: >> >> - *Campaign:* Capital One - 2026 Canada Tech Recruitment >> - *Timeline:* 16 Weeks (August 31 - December 20, 2026) >> - *Budget:* $150,000 - $200,000 ~ >> - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles >> include Engineering, Design, R&D, and other tech-related functions. Their >> interests span technology, innovation, business, finance, music, and sports. >> - *Target Geography:* Toronto / GTA (Primary focus), with an extended >> reach into Kitchener-Waterloo and Ottawa (Secondary focus). >> - *Strategy & Tactics:* We are strictly looking for a programmatic >> online display strategy that balances scale and precision. The proposal >> should leverage a combination of high-impact ad formats and premium >> contextual environments. Please detail your contextual and audience-based >> targeting capabilities, focusing on reaching professionals on sites related >> to tech, engineering, coding, innovation, and business news. >> - *Key Performance Indicators (KPIs):* Please outline how your >> solution will measure success. We are specifically looking for: >> - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. >> - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and >> In-geo verification. >> - *Brand Impact:* Please specify if you offer Brand Lift studies >> or other methods to measure upper-funnel impact and changes in audience >> perception. >> >> >> >> Additionally, please include any added value opportunities we would >> qualify for with the investment level. >> >> >> >> Lastly, we *will require your team to fill in the attached FLA >> compliance forms for this proposal so please send back completed with your >> campaign recommendation.* >> >> >> >> Please let me know if you have any questions and kindly provide your >> proposals no later than *Friday, June 17th.* >> >> >> >> >> >> [image: alt] <http://www.horizon-media.ca> >> >> *Shannyn Werstroh * >> >> Supervisor, Digital Investment & Activation >> >> swerstroh@horizonmedia.com >> >> [image: linkedin] <https://www.linkedin.com/company/horizonmediacanada> >> >> [image: instagram] <https://www.instagram.com/horizontoathome> >> >> [image: alt] <https://horizoncatalyst.com/> >> >> Meta Business Partner | Google Partner · We’re Hiring → >> <https://www.linkedin.com/jobs/search/?currentJobId=3256919686&f_C=15637%2C37482962%2C80659921%2C18082939%2C18680138%2C26238679&geoId=100025096&location=Toronto%2C%20Ontario%2C%20Canada&refresh=true> >> >> *One paper at a time. Think before you print.* This email and any files >> transmitted with it are confidential and intended solely for the use of the >> individual or entity to whom it is addressed. If you are not the named >> addressee or believe you received this email in error, you should not >> disseminate, distribute or copy this email. Pleas

Sorry - here are the docs ---------- Forwarded message --------- From: Shannyn Werstroh <SWerstroh@horizonmedia.com> Date: Fri, Jul 10, 2026 at 11:30 AM Subject: Capital One x Ideon | RFP Request | Horizon Media To: leslie.mccormick@ideonmedia.com <leslie.mccormick@ideonmedia.com> Cc: Becca Burgess <BBurgess@horizonmedia.com>, Candice Wu < CaWu@horizonmedia.com> Hi Leslie! I'm reaching out to share an RFP for an upcoming Capital One campaign. We are looking to partner with a few select digital vendors for a programmatic online display execution. The primary objective of this campaign is to increase awareness of Capital One as a premier destination for top tech talent in Canada, reinforcing their association with innovation, AI, and a modern tech stack. Here are the key campaign details: - *Campaign:* Capital One - 2026 Canada Tech Recruitment - *Timeline:* 16 Weeks (August 31 - December 20, 2026) - *Budget:* $150,000 - $200,000 ~ - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles include Engineering, Design, R&D, and other tech-related functions. Their interests span technology, innovation, business, finance, music, and sports. - *Target Geography:* Toronto / GTA (Primary focus), with an extended reach into Kitchener-Waterloo and Ottawa (Secondary focus). - *Strategy & Tactics:* We are strictly looking for a programmatic online display strategy that balances scale and precision. The proposal should leverage a combination of high-impact ad formats and premium contextual environments. Please detail your contextual and audience-based targeting capabilities, focusing on reaching professionals on sites related to tech, engineering, coding, innovation, and business news. - *Key Performance Indicators (KPIs):* Please outline how your solution will measure success. We are specifically looking for: - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and In-geo verification. - *Brand Impact:* Please specify if you offer Brand Lift studies or other methods to measure upper-funnel impact and changes in audience perception. Additionally, please include any added value opportunities we would qualify for with the investment level. Lastly, we *will require your team to fill in the attached FLA compliance forms for this proposal so please send back completed with your campaign recommendation.* Please let me know if you have any questions and kindly provide your proposals no later than *Friday, June 17th.* [image: alt] <https://a8bfcbdd.streak-link.com/C9KQjq2bG1Sa2MtWiAHlxjwo/http%3A%2F%2Fwww.horizon-media.ca> *Shannyn Werstroh * Supervisor, Digital Investment & Activation swerstroh@horizonmedia.com [image: linkedin] <https://a8bfcbdd.streak-link.com/C9KQjq-JiReo9AahrAnNDFGw/https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhorizonmediacanada> [image: instagram] <https://a8bfcbdd.streak-link.com/C9KQjq-sbH3JhoYI9QVzbe0c/https%3A%2F%2Fwww.instagram.com%2Fhorizontoathome> [image: alt] <https://a8bfcbdd.streak-link.com/C9KQjq-FxX5d5ed4dAl-pQj1/https%3A%2F%2Fhorizoncatalyst.com%2F> Meta Business Partner | Google Partner · We’re Hiring → <https://a8bfcbdd.streak-link.com/C9KQjq6qqhvhVercaAO1zaOW/https%3A%2F%2Fwww.linkedin.com%2Fjobs%2Fsearch%2F%3FcurrentJobId%3D3256919686%26f_C%3D15637%252C37482962%252C80659921%252C18082939%252C18680138%252C26238679%26geoId%3D100025096%26location%3DToronto%252C%2520Ontario%252C%2520Canada%26refresh%3Dtrue> *One paper at a time. Think before you print.* This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom it is addressed. If you are not the named addressee or believe you received this email in error, you should not disseminate, distribute or copy this email. Please notify the sender immediately by return email if you have received this email by mistake and delete it from your system. If you are not the intended recipient, please be advised tha

Hi Marta, My apologies on this. I thought I had sent the Pella 2026 quarterly avails check on the Remax Media Network but found it in my drafts when I went to follow up this morning. There are enough

Gotcha, that makes sense! Based on my initial discussion, we're looking to test this in Q2-Q3 next year. Once we have some performance results from Enercare, please share with us for reference.

Hi Tanner, Thanks for sharing! Is this the total available inventory for all markets? We'd need to determine whether we want to run this as a national campaign (merged), since each location is a

---------- Forwarded message --------- From: Marta Baranetska <marta.baranetska@galepartners.com> Date: Mon, Oct 20, 2025 at 2:17 PM Subject: RE: Remax Media Network | Pella 2026 To: Tanner Kelly

Hi Tanner, Thanks for the follow up here. Adding @Siddhi Dhumal and @John Urban for visibility. We're recommending this campaign for Q2 – will keep you posted on approvals. Thanks, Marta From:

Hi Marta, Thanks for the information here. If things get approved for Q2, let me know. I think it is a great fit given the audience Remax has available. Chat with you soon! Tanner On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska < marta.baranetska@galepartners.com> wrote: > Hi Tanner, > > > > Thanks for the follow up here. Adding @Siddhi Dhumal > <siddhi.dhumal@galepartners.com> and @John Urban > <john.urban@galepartners.com> for visibility. > > > > We’re recommending this campaign for Q2 – will keep you posted on > approvals. > > > > Thanks, > > Marta > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, February 23, 2026 9:23 AM > *To:* Marta Baranetska <marta.baranetska@galepartners.com> > *Cc:* Naz Raeisi <naz.raeisi@galepartners.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in > with you on planning for Pella Windows & Doors. Have you been briefed for > this timeframe yet? I mentioned previously that we have many ways to reach > new home buyers > > Hi Marta, > > > > How was your weekend? > > > > With Q2 approaching, I wanted to check in with you on planning for Pella > Windows & Doors. Have you been briefed for this timeframe yet? > > > > I mentioned previously that we have many ways to reach new home buyers and > sellers. This would be a good audience to target given the money spent by > home buyers and sellers on home upgrades. > > > > When you get the chance, let me know where things stand! > > > > Tanner > > > > On Mon, Oct 20, 2025 at 2:17 PM Marta Baranetska < > marta.baranetska@galepartners.com> wrote: > > Gotcha, that makes sense! Based on my initial discussion, we’re looking to > test this in Q2-Q3 next year. > > Once we have some performance results from Enercare, please share with us > for reference. Also, if you have any other reports from conversion type of > campaigns. > > Thanks, > > Marta > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, October 20, 2025 1:37 PM > *To:* Marta Baranetska <marta.baranetska@galepartners.com> > *Cc:* Naz Raeisi <Naz.Raeisi@galepartners.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Marta, Yes, you're right. This is for all markets and it would be best > to run this as a merged campaign. On our side, we could share with you the > impressions served by the city. You could then back that out with the fixed > CPM. I am also > > Hi Marta, > > > > Yes, you're right. This is for all markets and it would be best to run > this as a merged campaign. On our side, we could share with you the > impressions served by the city. You could then back that out with the fixed > CPM. I am also sure it is something you'd be able to easily track in the > DSP. > > > > Let me know if you need more information from me on this. It is a good > volume to test with but if you did want to increase it we could decrease > the age or hhi targeting, too. > > > > Tanner > > > > On Mon, Oct 20, 2025 at 11:22 AM Marta Baranetska < > marta.baranetska@galepartners.com> wrote: > > Hi Tanner, > > > > Thanks for sharing! Is this the total available inventory for all markets? > We’d need to determine whether we want to run this as a national campaign > (merged), since each location is a separate client and we typically run > individual campaigns programmatically for each one. However, we did some > tests this year where we merged accounts to improve efficiency. > > The challenge would be billing, since we wouldn’t be able to control > budgets and pacing at the market level. We would need to reconcile and > shift spend throughout the year. > > I think it's worth testing, we just need to figure out the methodology, > especially if the available inventory isn’t very high (assuming this > represents all markets). > > > > Thanks, > > Marta > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, October 20, 2025 8:53 AM > *To:* Marta Baranetska <

Hi Tanner, Can you share the latest creative specs? Also, is there flexibility to increase spend in Q2? Thanks, Naz From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, February 24, 2026 at 3:52 PM To: Marta Baranetska <marta.baranetska@galepartners.com> Cc: Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban <john.urban@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com> Subject: Re: Remax Media Network | Pella 2026 This Message Is From an External Sender This message came from outside your organization. Report Suspicious<https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> Hi Marta, Thanks for the information here. If things get approved for Q2, let me know. I think it is a great fit given the audience Remax has available. Chat with you soon! Tanner On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> wrote: Hi Tanner, Thanks for the follow up here. Adding @Siddhi Dhumal<mailto:siddhi.dhumal@galepartners.com> and @John Urban<mailto:john.urban@galepartners.com> for visibility. We’re recommending this campaign for Q2 – will keep you posted on approvals. Thanks, Marta From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Monday, February 23, 2026 9:23 AM To: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> Cc: Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in with you on planning for Pella Windows & Doors. Have you been briefed for this timeframe yet? I mentioned previously that we have many ways to reach new home buyers Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in with you on planning for Pella Windows & Doors. Have you been briefed for this timeframe yet? I mentioned previously that we have many ways to reach new home buyers and sellers. This would be a good audience to target given the money spent by home buyers and sellers on home upgrades. When you get the chance, let me know where things stand! Tanner On Mon, Oct 20, 2025 at 2:17 PM Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> wrote: Gotcha, that makes sense! Based on my initial discussion, we’re looking to test this in Q2-Q3 next year. Once we have some performance results from Enercare, please share with us for reference. Also, if you have any other reports from conversion type of campaigns. Thanks, Marta From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Monday, October 20, 2025 1:37 PM To: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> Cc: Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Marta, Yes, you're right. This is for all markets and it would be best to run this as a merged campaign. On our side, we could share with you the impressions served by the city. You could then back that out with the fixed CPM. I am also Hi Marta, Yes, you're right. This is for all markets and it would be best to run this as a merged campaign. On our side, we could share with you the impressions served by the city. You could then back that out with the fixed CPM. I am also sure it is something you'd be able to easily track in the DSP. Let me know if you need more information from me on this. It is a good volume to test with but if you did want to increase it we could decrease the age or hhi targeting, too. Tanner On Mon, Oct 20, 2025 at 11:22 AM Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> wrote: Hi Tanner, Than

Hi Naz, Let us take a look at the avails. See the specifications below in the interim! Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 Format: jpg, .gif with click through url link Tags: Third-prty/ DCM or 1x1s Tanner On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com> wrote: > Hi Tanner, > > Can you share the latest creative specs? Also, is there flexibility to > increase spend in Q2? > Thanks, > Naz > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Tuesday, February 24, 2026 at 3:52 PM > *To: *Marta Baranetska <marta.baranetska@galepartners.com> > *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban < > john.urban@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > This Message Is From an External Sender > This message came from outside your organization. > Report Suspicious > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> > > Hi Marta, > > Thanks for the information here. If things get approved for Q2, let me > know. I think it is a great fit given the audience Remax has available. > > Chat with you soon! > > Tanner > > On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska < > marta.baranetska@galepartners.com> wrote: > > Hi Tanner, > > > > Thanks for the follow up here. Adding @Siddhi Dhumal > <siddhi.dhumal@galepartners.com> and @John Urban > <john.urban@galepartners.com> for visibility. > > > > We’re recommending this campaign for Q2 – will keep you posted on > approvals. > > > > Thanks, > > Marta > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, February 23, 2026 9:23 AM > *To:* Marta Baranetska <marta.baranetska@galepartners.com> > *Cc:* Naz Raeisi <naz.raeisi@galepartners.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in > with you on planning for Pella Windows & Doors. Have you been briefed for > this timeframe yet? I mentioned previously that we have many ways to reach > new home buyers > > Hi Marta, > > > > How was your weekend? > > > > With Q2 approaching, I wanted to check in with you on planning for Pella > Windows & Doors. Have you been briefed for this timeframe yet? > > > > I mentioned previously that we have many ways to reach new home buyers and > sellers. This would be a good audience to target given the money spent by > home buyers and sellers on home upgrades. > > > > When you get the chance, let me know where things stand! > > > > Tanner > > > > On Mon, Oct 20, 2025 at 2:17 PM Marta Baranetska < > marta.baranetska@galepartners.com> wrote: > > Gotcha, that makes sense! Based on my initial discussion, we’re looking to > test this in Q2-Q3 next year. > > Once we have some performance results from Enercare, please share with us > for reference. Also, if you have any other reports from conversion type of > campaigns. > > Thanks, > > Marta > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, October 20, 2025 1:37 PM > *To:* Marta Baranetska <marta.baranetska@galepartners.com> > *Cc:* Naz Raeisi <Naz.Raeisi@galepartners.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Marta, Yes, you're right. This is for all markets and it would be best > to run this as a merged campaign. On our side, we could share with you the > impressions served by the city. You could then back that out with the fixed > CPM. I am also > > Hi Marta, > > > > Yes, you're right. This is for all markets and it would be best to run > this as a merged campaign. On our side, we could share with you the > impressions served by the city. You could then back that out with the fixed > CPM. I am also sure it is something you'd be able to easily track in the > DSP. > > > > Let me know if you need more information from me on t

Hi Tanner, Thanks for sharing this. Will you be able to send the availability today? Thanks, Naz From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, February 24, 2026 at 4:22 PM To: Naz Raeisi <naz.raeisi@galepartners.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 This Message Is From an External Sender This message came from outside your organization. Report Suspicious<https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> Hi Naz, Let us take a look at the avails. See the specifications below in the interim! Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 Format: jpg, .gif with click through url link Tags: Third-prty/ DCM or 1x1s Tanner On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> wrote: Hi Tanner, Can you share the latest creative specs? Also, is there flexibility to increase spend in Q2? Thanks, Naz From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Tuesday, February 24, 2026 at 3:52 PM To: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> Cc: Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>> Subject: Re: Remax Media Network | Pella 2026 This Message Is From an External Sender This message came from outside your organization. Report Suspicious<https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> Hi Marta, Thanks for the information here. If things get approved for Q2, let me know. I think it is a great fit given the audience Remax has available. Chat with you soon! Tanner On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> wrote: Hi Tanner, Thanks for the follow up here. Adding @Siddhi Dhumal<mailto:siddhi.dhumal@galepartners.com> and @John Urban<mailto:john.urban@galepartners.com> for visibility. We’re recommending this campaign for Q2 – will keep you posted on approvals. Thanks, Marta From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Monday, February 23, 2026 9:23 AM To: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> Cc: Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in with you on planning for Pella Windows & Doors. Have you been briefed for this timeframe yet? I mentioned previously that we have many ways to reach new home buyers Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in with you on planning for Pella Windows & Doors. Have you been briefed for this timeframe yet? I mentioned previously that we have many ways to reach new home buyers and sellers. This would be a good audience to target given the money spent by home buyers and sellers on home upgrades. When you get the chance, let me know where things stand! Tanner On Mon, Oct 20, 2025 at 2:17 PM Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>> wrote: Gotcha, that makes sense! Based on my initial discussion, we’re looking to test this in Q2-Q3 next year. Once we have some performance results from Enercare, please share with us f

Yes, for sure! @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> on our end is working on pulling the avails! Tanner On Wed, Feb 25, 2026 at 11:24 AM Naz Raeisi <naz.raeisi@galepartners.com> wrote: > Hi Tanner, > > Thanks for sharing this. Will you be able to send the availability today? > > Thanks, > Naz > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Tuesday, February 24, 2026 at 4:22 PM > *To: *Naz Raeisi <naz.raeisi@galepartners.com> > *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Siddhi Dhumal > <siddhi.dhumal@galepartners.com>, John Urban <john.urban@galepartners.com>, > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > This Message Is From an External Sender > This message came from outside your organization. > Report Suspicious > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> > > Hi Naz, > > Let us take a look at the avails. See the specifications below in the > interim! > > Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 > Format: jpg, .gif with click through url link > Tags: Third-prty/ DCM or 1x1s > > Tanner > > > On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com> > wrote: > > Hi Tanner, > > Can you share the latest creative specs? Also, is there flexibility to > increase spend in Q2? > Thanks, > Naz > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Tuesday, February 24, 2026 at 3:52 PM > *To: *Marta Baranetska <marta.baranetska@galepartners.com> > *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban < > john.urban@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > This Message Is From an External Sender > This message came from outside your organization. > Report Suspicious > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> > > Hi Marta, > > Thanks for the information here. If things get approved for Q2, let me > know. I think it is a great fit given the audience Remax has available. > > Chat with you soon! > > Tanner > > On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska < > marta.baranetska@galepartners.com> wrote: > > Hi Tanner, > > > > Thanks for the follow up here. Adding @Siddhi Dhumal > <siddhi.dhumal@galepartners.com> and @John Urban > <john.urban@galepartners.com> for visibility. > > > > We’re recommending this campaign for Q2 – will keep you posted on > approvals. > > > > Thanks, > > Marta > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, February 23, 2026 9:23 AM > *To:* Marta Baranetska <marta.baranetska@galepartners.com> > *Cc:* Naz Raeisi <naz.raeisi@galepartners.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in > with you on planning for Pella Windows & Doors. Have you been briefed for > this timeframe yet? I mentioned previously that we have many ways to reach > new home buyers > > Hi Marta, > > > > How was your weekend? > > > > With Q2 approaching, I wanted to check in with you on planning for Pella > Windows & Doors. Have you been briefed for this timeframe yet? > > > > I mentioned previously that we have many ways to reach new home buyers and > sellers. This would be a good audience to target given the money spent by > home buyers and sellers on home upgrades. > > > > When you get the chance, let me know where things stand! > > > > Tanner > > > > On Mon, Oct 20, 2025 at 2:17 PM Marta Baranetska < > marta.baranetska@galepartners.com> wrote: > > Gotcha, that makes sense! Based on my initial discussion, we’re looking to > test this in Q2-Q3 next year. > > Once we have some performance results

I’ll send this shortly, Naz. Our system has been down today for pulling these and is just back now. Stay tuned. On Wed, Feb 25, 2026 at 11:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Yes, for sure! > @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> on our end is working on > pulling the avails! > > Tanner > > On Wed, Feb 25, 2026 at 11:24 AM Naz Raeisi <naz.raeisi@galepartners.com> > wrote: > >> Hi Tanner, >> >> Thanks for sharing this. Will you be able to send the availability today? >> >> Thanks, >> Naz >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Tuesday, February 24, 2026 at 4:22 PM >> *To: *Naz Raeisi <naz.raeisi@galepartners.com> >> *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Siddhi >> Dhumal <siddhi.dhumal@galepartners.com>, John Urban < >> john.urban@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> This Message Is From an External Sender >> This message came from outside your organization. >> Report Suspicious >> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> >> >> Hi Naz, >> >> Let us take a look at the avails. See the specifications below in the >> interim! >> >> Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 >> Format: jpg, .gif with click through url link >> Tags: Third-prty/ DCM or 1x1s >> >> Tanner >> >> >> On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com> >> wrote: >> >> Hi Tanner, >> >> Can you share the latest creative specs? Also, is there flexibility to >> increase spend in Q2? >> Thanks, >> Naz >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Tuesday, February 24, 2026 at 3:52 PM >> *To: *Marta Baranetska <marta.baranetska@galepartners.com> >> *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban < >> john.urban@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> This Message Is From an External Sender >> This message came from outside your organization. >> Report Suspicious >> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> >> >> Hi Marta, >> >> Thanks for the information here. If things get approved for Q2, let me >> know. I think it is a great fit given the audience Remax has available. >> >> Chat with you soon! >> >> Tanner >> >> On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska < >> marta.baranetska@galepartners.com> wrote: >> >> Hi Tanner, >> >> >> >> Thanks for the follow up here. Adding @Siddhi Dhumal >> <siddhi.dhumal@galepartners.com> and @John Urban >> <john.urban@galepartners.com> for visibility. >> >> >> >> We’re recommending this campaign for Q2 – will keep you posted on >> approvals. >> >> >> >> Thanks, >> >> Marta >> >> >> >> *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Sent:* Monday, February 23, 2026 9:23 AM >> *To:* Marta Baranetska <marta.baranetska@galepartners.com> >> *Cc:* Naz Raeisi <naz.raeisi@galepartners.com> >> *Subject:* Re: Remax Media Network | Pella 2026 >> >> >> >> Hi Marta, How was your weekend? With Q2 approaching, I wanted to check in >> with you on planning for Pella Windows & Doors. Have you been briefed for >> this timeframe yet? I mentioned previously that we have many ways to reach >> new home buyers >> >> Hi Marta, >> >> >> >> How was your weekend? >> >> >> >> With Q2 approaching, I wanted to check in with you on planning for Pella >> Windows & Doors. Have you been briefed for this timeframe yet? >> >> >> >> I mentioned previously that we have many ways to reach new home buyers >> and sellers. This would be a good audience to target given the money spent >> by home buyers and sellers on home upgrades. >>

Hi Naz, See the avails below. Apologies again, our GAM was down today. As you'll see below, many impressions are available throughout Q2. April 1 - June 30 50KM/ 30 Mile radius from ZIP list *All Display Avails: 6.5M Impressions* Tanner On Wed, Feb 25, 2026 at 4:11 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > I’ll send this shortly, Naz. Our system has been down today for pulling > these and is just back now. Stay tuned. > > On Wed, Feb 25, 2026 at 11:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Yes, for sure! >> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> on our end is working on >> pulling the avails! >> >> Tanner >> >> On Wed, Feb 25, 2026 at 11:24 AM Naz Raeisi <naz.raeisi@galepartners.com> >> wrote: >> >>> Hi Tanner, >>> >>> Thanks for sharing this. Will you be able to send the availability today? >>> >>> Thanks, >>> Naz >>> >>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>> *Date: *Tuesday, February 24, 2026 at 4:22 PM >>> *To: *Naz Raeisi <naz.raeisi@galepartners.com> >>> *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Siddhi >>> Dhumal <siddhi.dhumal@galepartners.com>, John Urban < >>> john.urban@galepartners.com>, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> >>> *Subject: *Re: Remax Media Network | Pella 2026 >>> >>> This Message Is From an External Sender >>> This message came from outside your organization. >>> Report Suspicious >>> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> >>> >>> Hi Naz, >>> >>> Let us take a look at the avails. See the specifications below in the >>> interim! >>> >>> Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 >>> Format: jpg, .gif with click through url link >>> Tags: Third-prty/ DCM or 1x1s >>> >>> Tanner >>> >>> >>> On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com> >>> wrote: >>> >>> Hi Tanner, >>> >>> Can you share the latest creative specs? Also, is there flexibility to >>> increase spend in Q2? >>> Thanks, >>> Naz >>> >>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>> *Date: *Tuesday, February 24, 2026 at 3:52 PM >>> *To: *Marta Baranetska <marta.baranetska@galepartners.com> >>> *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban < >>> john.urban@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com> >>> *Subject: *Re: Remax Media Network | Pella 2026 >>> >>> This Message Is From an External Sender >>> This message came from outside your organization. >>> Report Suspicious >>> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> >>> >>> Hi Marta, >>> >>> Thanks for the information here. If things get approved for Q2, let me >>> know. I think it is a great fit given the audience Remax has available. >>> >>> Chat with you soon! >>> >>> Tanner >>> >>> On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska < >>> marta.baranetska@galepartners.com> wrote: >>> >>> Hi Tanner, >>> >>> >>> >>> Thanks for the follow up here. Adding @Siddhi Dhumal >>> <siddhi.dhumal@galepartners.com> and @John Urban >>> <john.urban@galepartners.com> for visibility. >>> >>> >>> >>> We’re recommending this campaign for Q2 – will keep you posted on >>> approvals. >>> >>> >>> >>> Thanks, >>> >>> Marta >>> >>> >>> >>> *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> >>> *Sent:* Monday, February 23, 2026 9:23 AM >>> *To:* Marta Baranetska <marta.baranetska@galepartners.com> >>> *Cc:* Naz Raeisi <naz.raeisi@galepartners.com> >>> *Subject:* Re: Remax Media Network | Pella 2026 >>> >>> >>> >>> Hi Marta, How was your weekend? With Q2 approaching, I wanted to check >>> in with you on planning for Pella Windows & Doors. Have you been briefed >>> for this timeframe yet? I mentioned previously that we have many way

Hi Team, As we approach Q2, I wanted to see if you've received approvals on the plan for Pella Windows & Doors! Let me know if things have been finalized and if you need anything from me and the team :). Happy to help! Tanner On Wed, Feb 25, 2026 at 5:18 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Naz, > > See the avails below. Apologies again, our GAM was down today. As you'll > see below, many impressions are available throughout Q2. > > April 1 - June 30 > 50KM/ 30 Mile radius from ZIP list > *All Display Avails: 6.5M Impressions* > > Tanner > > > > On Wed, Feb 25, 2026 at 4:11 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> I’ll send this shortly, Naz. Our system has been down today for pulling >> these and is just back now. Stay tuned. >> >> On Wed, Feb 25, 2026 at 11:25 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Yes, for sure! >>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> on our end is working >>> on pulling the avails! >>> >>> Tanner >>> >>> On Wed, Feb 25, 2026 at 11:24 AM Naz Raeisi <naz.raeisi@galepartners.com> >>> wrote: >>> >>>> Hi Tanner, >>>> >>>> Thanks for sharing this. Will you be able to send the availability >>>> today? >>>> >>>> Thanks, >>>> Naz >>>> >>>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>>> *Date: *Tuesday, February 24, 2026 at 4:22 PM >>>> *To: *Naz Raeisi <naz.raeisi@galepartners.com> >>>> *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Siddhi >>>> Dhumal <siddhi.dhumal@galepartners.com>, John Urban < >>>> john.urban@galepartners.com>, Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> >>>> *Subject: *Re: Remax Media Network | Pella 2026 >>>> >>>> This Message Is From an External Sender >>>> This message came from outside your organization. >>>> Report Suspicious >>>> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> >>>> >>>> Hi Naz, >>>> >>>> Let us take a look at the avails. See the specifications below in the >>>> interim! >>>> >>>> Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, >>>> 320x100 >>>> Format: jpg, .gif with click through url link >>>> Tags: Third-prty/ DCM or 1x1s >>>> >>>> Tanner >>>> >>>> >>>> On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com> >>>> wrote: >>>> >>>> Hi Tanner, >>>> >>>> Can you share the latest creative specs? Also, is there flexibility to >>>> increase spend in Q2? >>>> Thanks, >>>> Naz >>>> >>>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>>> *Date: *Tuesday, February 24, 2026 at 3:52 PM >>>> *To: *Marta Baranetska <marta.baranetska@galepartners.com> >>>> *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, John Urban < >>>> john.urban@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com> >>>> *Subject: *Re: Remax Media Network | Pella 2026 >>>> >>>> This Message Is From an External Sender >>>> This message came from outside your organization. >>>> Report Suspicious >>>> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFlqi_56KlV5eAQrYWsfE6FKO5ktSnRRFE5kEXVbp7mAfYSOODCrUr7AnlkRTULKzaW1PJ-mFiBIcmZZiUg2Sf3cYG2Msg8eRFj9wtbVQG8Jgm-cftTxk-$> >>>> >>>> Hi Marta, >>>> >>>> Thanks for the information here. If things get approved for Q2, let me >>>> know. I think it is a great fit given the audience Remax has available. >>>> >>>> Chat with you soon! >>>> >>>> Tanner >>>> >>>> On Tue, Feb 24, 2026 at 3:24 PM Marta Baranetska < >>>> marta.baranetska@galepartners.com> wrote: >>>> >>>> Hi Tanner, >>>> >>>> >>>> >>>> Thanks for the follow up here. Adding @Siddhi Dhumal >>>> <siddhi.dhumal@galepartners.com> and @John Urban >>>> <john.urban@galepartners.com> for visibility. >>>> >>>> >>>> >>>> We’re recommending this campaign for Q2 – will keep you posted on >>>> approvals. >>>> >>>> >>>> >>>> Thanks, >>>> >>>> Marta >>>> >>>> >>>> >>>> *From:* Tanner Kelly <tanner.kelly@ideonmedi

Hi Tanner, We have approvals on a couple of branches, so we can start the setup now. Adding in our Programmatic team here - @Vikas<mailto:vikas.gopinath@galepartners.com> @Nandini<mailto:Nandini.raj@galepartners.com> @Afrah<mailto:afrah.khan@galepartners.com> for next steps. Also, I have attached the domain and inventory list that was shared before. Is this the latest? Thank, Siddhi Siddhi Dhumal (She/Her) Integrated Communications Supervisor [Text Description automatically generated] gale.agency<https://www.gale.agency/> From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Monday, March 16, 2026 1:31 PM To: Naz Raeisi <naz.raeisi@galepartners.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>; Siddhi Dhumal <siddhi.dhumal@galepartners.com>; John Urban <john.urban@galepartners.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Team, As we approach Q2, I wanted to see if you've received approvals on the plan for Pella Windows & Doors! Let me know if things have been finalized and if you need anything from me and the team :). Happy to help! Tanner On Wed, Hi Team, As we approach Q2, I wanted to see if you've received approvals on the plan for Pella Windows & Doors! Let me know if things have been finalized and if you need anything from me and the team :). Happy to help! Tanner On Wed, Feb 25, 2026 at 5:18 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Naz, See the avails below. Apologies again, our GAM was down today. As you'll see below, many impressions are available throughout Q2. April 1 - June 30 50KM/ 30 Mile radius from ZIP list All Display Avails: 6.5M Impressions Tanner On Wed, Feb 25, 2026 at 4:11 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: I’ll send this shortly, Naz. Our system has been down today for pulling these and is just back now. Stay tuned. On Wed, Feb 25, 2026 at 11:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Yes, for sure! @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> on our end is working on pulling the avails! Tanner On Wed, Feb 25, 2026 at 11:24 AM Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> wrote: Hi Tanner, Thanks for sharing this. Will you be able to send the availability today? Thanks, Naz From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Tuesday, February 24, 2026 at 4:22 PM To: Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> Cc: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 This Message Is From an External Sender This message came from outside your organization. Report Suspicious<https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> Hi Naz, Let us take a look at the avails. See the specifications below in the interim! Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 Format: jpg, .gif with click through url link Tags: Third-prty/ DCM or 1x1s Tanner On Tue, Feb 24, 2026 at 3:54 PM Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> wrote: Hi Tanner, Can you share the latest creative specs? Also, is there flexibility to increase spend in Q2? Thanks, Naz From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Tuesday, February 24, 2026 at 3:52 PM To: Marta Baranetska <marta.baranetska@galepartners.com<mailto:mar

Hi Siddhi, Nice to hear from you and thank you for reaching out on this. Correct, the attached list is the latest based on the targeting shared with me but we also discussed running on our Remax Media Network. Did you have the details below for the approved campaigns? - *Geo Targeting:* - *Flight:* - *KPI Goal(s):* - *Delivery/Budget Goal:* - *Seat Name/ Seat ID:* Tanner On Tue, Mar 17, 2026 at 10:26 AM Siddhi Dhumal < siddhi.dhumal@galepartners.com> wrote: > Hi Tanner, > > > > We have approvals on a couple of branches, so we can start the setup now. > Adding in our Programmatic team here - @Vikas > <vikas.gopinath@galepartners.com> @Nandini <Nandini.raj@galepartners.com> > @Afrah <afrah.khan@galepartners.com> for next steps. > > > > Also, I have attached the domain and inventory list that was shared > before. Is this the latest? > > > > Thank, > > Siddhi > > > > Siddhi *Dhumal* (She/Her) > > Integrated Communications Supervisor > > [image: Text Description automatically generated] > > gale.agency <https://www.gale.agency/> > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, March 16, 2026 1:31 PM > *To:* Naz Raeisi <naz.raeisi@galepartners.com> > *Cc:* Marta Baranetska <marta.baranetska@galepartners.com>; Siddhi Dhumal > <siddhi.dhumal@galepartners.com>; John Urban <john.urban@galepartners.com>; > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Team, As we approach Q2, I wanted to see if you've received approvals > on the plan for Pella Windows & Doors! Let me know if things have been > finalized and if you need anything from me and the team :). Happy to help! > Tanner On Wed, > > Hi Team, > > > > As we approach Q2, I wanted to see if you've received approvals on the > plan for Pella Windows & Doors! > > > > Let me know if things have been finalized and if you need anything from me > and the team :). Happy to help! > > > > Tanner > > > > On Wed, Feb 25, 2026 at 5:18 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Naz, > > > > See the avails below. Apologies again, our GAM was down today. As you'll > see below, many impressions are available throughout Q2. > > > > April 1 - June 30 > > 50KM/ 30 Mile radius from ZIP list > > *All Display Avails: 6.5M Impressions* > > > > Tanner > > > > > > > > On Wed, Feb 25, 2026 at 4:11 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > I’ll send this shortly, Naz. Our system has been down today for pulling > these and is just back now. Stay tuned. > > > > On Wed, Feb 25, 2026 at 11:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Yes, for sure! > > @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> on our end is working on > pulling the avails! > > > > Tanner > > > > On Wed, Feb 25, 2026 at 11:24 AM Naz Raeisi <naz.raeisi@galepartners.com> > wrote: > > Hi Tanner, > > > > Thanks for sharing this. Will you be able to send the availability today? > > > > Thanks, > > Naz > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Tuesday, February 24, 2026 at 4:22 PM > *To: *Naz Raeisi <naz.raeisi@galepartners.com> > *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Siddhi Dhumal > <siddhi.dhumal@galepartners.com>, John Urban <john.urban@galepartners.com>, > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > *This Message Is From an External Sender* > > This message came from outside your organization. > > Report Suspicious > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/KaA_j8q37Q!smULhp8ykQXFkawdo-5uuxrgY0CjqOmVizjtb-Ha_EkhfSNh40-xSVLPli029OSFuOWzaXHjBqUaDFgDxgpSpIZ6qzlMIdB-JYBVvkgWNPbNIXW67u2HNk0adlviC5tc$> > > > > Hi Naz, > > > > Let us take a look at the avails. See the specifications below in the > interim! > > > > Sizes: 728x90, 970x90, 300x250, 336x280, 300x600, 320x50, 300x50, 320x100 > > Format: jpg, .gif with click through url link > > Tags: Third-prty/ DCM or 1x1s > > > > Tanner > > > > > > O

Hi Tanner, We would like to execute this through our Programmatic team, so Vikas and Nandini will connect with you directly on the next steps. Please let us know if you require anything from our end. Thanks, Siddhi Siddhi Dhumal (She/Her) Integrated Communications Supervisor [Text Description automatically generated] gale.agency<https://www.gale.agency/> From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Tuesday, March 17, 2026 10:32 AM To: Siddhi Dhumal <siddhi.dhumal@galepartners.com> Cc: Naz Raeisi <Naz.Raeisi@galepartners.com>; Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>; Nandini Raj <Nandini.raj@galepartners.com>; Afrah Khan <afrah.khan@galepartners.com>; Marta Baranetska <marta.baranetska@galepartners.com>; John Urban <john.urban@galepartners.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Siddhi, Nice to hear from you and thank you for reaching out on this. Correct, the attached list is the latest based on the targeting shared with me but we also discussed running on our Remax Media Network. Did you have the details below Hi Siddhi, Nice to hear from you and thank you for reaching out on this. Correct, the attached list is the latest based on the targeting shared with me but we also discussed running on our Remax Media Network. Did you have the details below for the approved campaigns? * Geo Targeting: * Flight: * KPI Goal(s): * Delivery/Budget Goal: * Seat Name/ Seat ID: Tanner On Tue, Mar 17, 2026 at 10:26 AM Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>> wrote: Hi Tanner, We have approvals on a couple of branches, so we can start the setup now. Adding in our Programmatic team here - @Vikas<mailto:vikas.gopinath@galepartners.com> @Nandini<mailto:Nandini.raj@galepartners.com> @Afrah<mailto:afrah.khan@galepartners.com> for next steps. Also, I have attached the domain and inventory list that was shared before. Is this the latest? Thank, Siddhi Siddhi Dhumal (She/Her) Integrated Communications Supervisor [Text Description automatically generated] gale.agency<https://www.gale.agency/> From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Monday, March 16, 2026 1:31 PM To: Naz Raeisi <naz.raeisi@galepartners.com<mailto:naz.raeisi@galepartners.com>> Cc: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>; Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>; John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Team, As we approach Q2, I wanted to see if you've received approvals on the plan for Pella Windows & Doors! Let me know if things have been finalized and if you need anything from me and the team :). Happy to help! Tanner On Wed, Hi Team, As we approach Q2, I wanted to see if you've received approvals on the plan for Pella Windows & Doors! Let me know if things have been finalized and if you need anything from me and the team :). Happy to help! Tanner On Wed, Feb 25, 2026 at 5:18 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Naz, See the avails below. Apologies again, our GAM was down today. As you'll see below, many impressions are available throughout Q2. April 1 - June 30 50KM/ 30 Mile radius from ZIP list All Display Avails: 6.5M Impressions Tanner On Wed, Feb 25, 2026 at 4:11 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: I’ll send this shortly, Naz. Our system has been down today for pulling these and is just back now. Stay tuned. On Wed, Feb 25, 2026 at 11:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Yes, for sure! @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> on our en

Thanks Siddhi. That's fine! @Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, @Nandini Raj <Nandini.raj@galepartners.com> and @Afrah Khan <afrah.khan@galepartners.com> for the branches approved do you have the details below? - *Geo Targeting:* - *Flight:* - *Tactic Display, Video, etc* - *KPI Goal(s):* - *Delivery/Budget Goal:* - *Seat Name/ Seat ID:* I'd be happy to hop on a quick call this afternoon or tomorrow afternoon if you'd like to chat through this :). Tanner On Tue, Mar 17, 2026 at 10:59 AM Siddhi Dhumal < siddhi.dhumal@galepartners.com> wrote: > Hi Tanner, > > > > We would like to execute this through our Programmatic team, so Vikas and > Nandini will connect with you directly on the next steps. > > > > Please let us know if you require anything from our end. > > > > Thanks, > > Siddhi > > > > Siddhi *Dhumal* (She/Her) > > Integrated Communications Supervisor > > [image: Text Description automatically generated] > > gale.agency <https://www.gale.agency/> > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Tuesday, March 17, 2026 10:32 AM > *To:* Siddhi Dhumal <siddhi.dhumal@galepartners.com> > *Cc:* Naz Raeisi <Naz.Raeisi@galepartners.com>; Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com>; Nandini Raj < > Nandini.raj@galepartners.com>; Afrah Khan <afrah.khan@galepartners.com>; > Marta Baranetska <marta.baranetska@galepartners.com>; John Urban < > john.urban@galepartners.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Siddhi, Nice to hear from you and thank you for reaching out on this. > Correct, the attached list is the latest based on the targeting shared with > me but we also discussed running on our Remax Media Network. Did you have > the details below > > Hi Siddhi, > > > > Nice to hear from you and thank you for reaching out on this. > > > > Correct, the attached list is the latest based on the targeting shared > with me but we also discussed running on our Remax Media Network. Did you > have the details below for the approved campaigns? > > - *Geo Targeting:* > - *Flight:* > - *KPI Goal(s):* > - *Delivery/Budget Goal:* > - *Seat Name/ Seat ID:* > > > > Tanner > > > > On Tue, Mar 17, 2026 at 10:26 AM Siddhi Dhumal < > siddhi.dhumal@galepartners.com> wrote: > > Hi Tanner, > > > > We have approvals on a couple of branches, so we can start the setup now. > Adding in our Programmatic team here - @Vikas > <vikas.gopinath@galepartners.com> @Nandini <Nandini.raj@galepartners.com> > @Afrah <afrah.khan@galepartners.com> for next steps. > > > > Also, I have attached the domain and inventory list that was shared > before. Is this the latest? > > > > Thank, > > Siddhi > > > > Siddhi *Dhumal* (She/Her) > > Integrated Communications Supervisor > > [image: Text Description automatically generated] > > gale.agency <https://www.gale.agency/> > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Monday, March 16, 2026 1:31 PM > *To:* Naz Raeisi <naz.raeisi@galepartners.com> > *Cc:* Marta Baranetska <marta.baranetska@galepartners.com>; Siddhi Dhumal > <siddhi.dhumal@galepartners.com>; John Urban <john.urban@galepartners.com>; > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Team, As we approach Q2, I wanted to see if you've received approvals > on the plan for Pella Windows & Doors! Let me know if things have been > finalized and if you need anything from me and the team :). Happy to help! > Tanner On Wed, > > Hi Team, > > > > As we approach Q2, I wanted to see if you've received approvals on the > plan for Pella Windows & Doors! > > > > Let me know if things have been finalized and if you need anything from me > and the team :). Happy to help! > > > > Tanner > > > > On Wed, Feb 25, 2026 at 5:18 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Naz, > > > > See the avails below. Apologies again, our GAM was down today. As you'll > s

Hi Tanner, We have been informed that Display campaigns will be running for this REMAX audience/inventory. We’ll share the budget and flight details as soon as we receive them, and can also set up a quick catch-up to discuss next steps. For each branch, we’ll be using ZIP code targeting, with conversions (form fills) as the primary KPI. @Marta Baranetska<mailto:marta.baranetska@galepartners.com>/@Siddhi Dhumal<mailto:siddhi.dhumal@galepartners.com> — please add if there are any other KPIs you’d like us to consider for this REMAX test. You can push the PMP deals to the following DV360 account: * DSP: DV360 * Partner: 2053249 (GALE Partners LLC) * Advertiser: 5444333 (Pella Branches) Please let us know if you have any questions. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, March 17, 2026 at 8:36 PM To: Siddhi Dhumal <siddhi.dhumal@galepartners.com> Cc: Naz Raeisi <Naz.Raeisi@galepartners.com>, Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Thanks Siddhi. That's fine! @Vikas Kaushal Gopinath, @Nandini Raj and @Afrah Khan for the branches approved do you have the details below? Geo Targeting: Flight: Tactic Display, Video, etc KPI Goal(s): Delivery/Budget Goal: Seat Name/ Seat Thanks Siddhi. That's fine! @Vikas Kaushal Gopinath<mailto:vikas.gopinath@galepartners.com>, @Nandini Raj<mailto:Nandini.raj@galepartners.com> and @Afrah Khan<mailto:afrah.khan@galepartners.com> for the branches approved do you have the details below? · Geo Targeting: · Flight: · Tactic Display, Video, etc · KPI Goal(s): · Delivery/Budget Goal: · Seat Name/ Seat ID: I'd be happy to hop on a quick call this afternoon or tomorrow afternoon if you'd like to chat through this :). Tanner On Tue, Mar 17, 2026 at 10:59 AM Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>> wrote: Hi Tanner, We would like to execute this through our Programmatic team, so Vikas and Nandini will connect with you directly on the next steps. Please let us know if you require anything from our end. Thanks, Siddhi Siddhi Dhumal (She/Her) Integrated Communications Supervisor [Text Description automatically generated] gale.agency<https://www.gale.agency/> From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Tuesday, March 17, 2026 10:32 AM To: Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>> Cc: Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>; Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>>; Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>; Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>; Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>; John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Siddhi, Nice to hear from you and thank you for reaching out on this. Correct, the attached list is the latest based on the targeting shared with me but we also discussed running on our Remax Media Network. Did you have the details below Hi Siddhi, Nice to hear from you and thank you for reaching out on this. Correct, the attached list is the latest based on the targeting shared with me but we also discussed running on our Remax Media Network. Did you have the details below for the approved campaigns? * Geo Targeting: * Flight: * KPI Goal(s): * Delivery/Budget Goal: * Seat Name/ Seat ID: Tanner On Tue, Mar 17, 2026 at 10:26 A

Thanks Vikas! See my comments below! - Do you have time next Tuesday for a KOC? - If conversions is the focus it would be wise to run Remax and the attached publisher PMPs in tandem to opitmize towards what is working best - we can discuss on the KOC - Are the zip codes you'd like us to target the ones attached? Tanner On Wed, Mar 18, 2026 at 3:07 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > We have been informed that Display campaigns will be running for this > REMAX audience/inventory. > > > > We’ll share the budget and flight details as soon as we receive them, and > can also set up a quick catch-up to discuss next steps. > > > > For each branch, we’ll be using ZIP code targeting, with conversions (form > fills) as the primary KPI. @Marta Baranetska > <marta.baranetska@galepartners.com>/@Siddhi Dhumal > <siddhi.dhumal@galepartners.com> — please add if there are any other KPIs > you’d like us to consider for this REMAX test. > > > > You can push the PMP deals to the following DV360 account: > > - *DSP:* DV360 > - *Partner:* 2053249 (GALE Partners LLC) > - *Advertiser:* 5444333 (Pella Branches) > > > > Please let us know if you have any questions. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Tuesday, March 17, 2026 at 8:36 PM > *To: *Siddhi Dhumal <siddhi.dhumal@galepartners.com> > *Cc: *Naz Raeisi <Naz.Raeisi@galepartners.com>, Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com>, Nandini Raj < > Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, > Marta Baranetska <marta.baranetska@galepartners.com>, John Urban < > john.urban@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > Thanks Siddhi. That's fine! @Vikas Kaushal Gopinath, @Nandini Raj and > @Afrah Khan for the branches approved do you have the details below? Geo > Targeting: Flight: Tactic Display, Video, etc KPI Goal(s): Delivery/Budget > Goal: Seat Name/ Seat > > Thanks Siddhi. That's fine! > > > > @Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, @Nandini Raj > <Nandini.raj@galepartners.com> and @Afrah Khan > <afrah.khan@galepartners.com> for the branches approved do you have the > details below? > > > > · *Geo Targeting:* > > · *Flight:* > > · *Tactic Display, Video, etc* > > · *KPI Goal(s):* > > · *Delivery/Budget Goal:* > > · *Seat Name/ Seat ID:* > > I'd be happy to hop on a quick call this afternoon or tomorrow afternoon > if you'd like to chat through this :). > > > > Tanner > > > > On Tue, Mar 17, 2026 at 10:59 AM Siddhi Dhumal < > siddhi.dhumal@galepartners.com> wrote: > > Hi Tanner, > > > > We would like to execute this through our Programmatic team, so Vikas and > Nandini will connect with you directly on the next steps. > > > > Please let us know if you require anything from our end. > > > > Thanks, > > Siddhi > > > > Siddhi *Dhumal* (She/Her) > > Integrated Communications Supervisor > > [image: Text Description automatically generated] > > gale.agency <https://www.gale.agency/> > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Tuesday, March 17, 2026 10:32 AM > *To:* Siddhi Dhumal <siddhi.dhumal@galepartners.com> > *Cc:* Naz Raeisi <Naz.Raeisi@galepartners.com>; Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com>; Nandini Raj < > Nandini.raj@galepartners.com>; Afrah Khan <afrah.khan@galepartners.com>; > Marta Baranetska <marta.baranetska@galepartners.com>; John Urban < > john.urban@galepartners.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Remax Media Network | Pella 2026 > > > > Hi Siddhi, Nice to hear from you and thank you for reaching out on this. > Correct, the attached list is the latest based on the targeting shared with > me but we also discussed running on our Remax Media Network. Did you have > the details below > > Hi Siddhi, > > > > Nice to hear from you and thank you for reaching out

Good Morning Vikas, Ahead of the Q2 campaign, did you want to find time on Tuesday to discuss the below? - KPI confirmation: What is the cost per form fill? - Campaign Flight Campaign Delivery/ Budget Goal - If conversions is the focus it would be wise to run Remax and the attached publisher PMPs in tandem to opitmize towards what is working best - we can discuss on the KOC - Are the zip codes you'd like us to target the ones attached? Tanner On Wed, Mar 18, 2026 at 2:09 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Vikas! See my comments below! > > - Do you have time next Tuesday for a KOC? > - If conversions is the focus it would be wise to run Remax and the > attached publisher PMPs in tandem to opitmize towards what is working best > - we can discuss on the KOC > - Are the zip codes you'd like us to target the ones attached? > > Tanner > > On Wed, Mar 18, 2026 at 3:07 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > >> Hi Tanner, >> >> >> >> We have been informed that Display campaigns will be running for this >> REMAX audience/inventory. >> >> >> >> We’ll share the budget and flight details as soon as we receive them, and >> can also set up a quick catch-up to discuss next steps. >> >> >> >> For each branch, we’ll be using ZIP code targeting, with conversions >> (form fills) as the primary KPI. @Marta Baranetska >> <marta.baranetska@galepartners.com>/@Siddhi Dhumal >> <siddhi.dhumal@galepartners.com> — please add if there are any other >> KPIs you’d like us to consider for this REMAX test. >> >> >> >> You can push the PMP deals to the following DV360 account: >> >> - *DSP:* DV360 >> - *Partner:* 2053249 (GALE Partners LLC) >> - *Advertiser:* 5444333 (Pella Branches) >> >> >> >> Please let us know if you have any questions. >> >> >> >> Thanks, >> >> Vikas >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Tuesday, March 17, 2026 at 8:36 PM >> *To: *Siddhi Dhumal <siddhi.dhumal@galepartners.com> >> *Cc: *Naz Raeisi <Naz.Raeisi@galepartners.com>, Vikas Kaushal Gopinath < >> vikas.gopinath@galepartners.com>, Nandini Raj < >> Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, >> Marta Baranetska <marta.baranetska@galepartners.com>, John Urban < >> john.urban@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Thanks Siddhi. That's fine! @Vikas Kaushal Gopinath, @Nandini Raj and >> @Afrah Khan for the branches approved do you have the details below? Geo >> Targeting: Flight: Tactic Display, Video, etc KPI Goal(s): Delivery/Budget >> Goal: Seat Name/ Seat >> >> Thanks Siddhi. That's fine! >> >> >> >> @Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, @Nandini Raj >> <Nandini.raj@galepartners.com> and @Afrah Khan >> <afrah.khan@galepartners.com> for the branches approved do you have the >> details below? >> >> >> >> · *Geo Targeting:* >> >> · *Flight:* >> >> · *Tactic Display, Video, etc* >> >> · *KPI Goal(s):* >> >> · *Delivery/Budget Goal:* >> >> · *Seat Name/ Seat ID:* >> >> I'd be happy to hop on a quick call this afternoon or tomorrow afternoon >> if you'd like to chat through this :). >> >> >> >> Tanner >> >> >> >> On Tue, Mar 17, 2026 at 10:59 AM Siddhi Dhumal < >> siddhi.dhumal@galepartners.com> wrote: >> >> Hi Tanner, >> >> >> >> We would like to execute this through our Programmatic team, so Vikas and >> Nandini will connect with you directly on the next steps. >> >> >> >> Please let us know if you require anything from our end. >> >> >> >> Thanks, >> >> Siddhi >> >> >> >> Siddhi *Dhumal* (She/Her) >> >> Integrated Communications Supervisor >> >> [image: Text Description automatically generated] >> >> gale.agency <https://www.gale.agency/> >> >> >> >> *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Sent:* Tuesday, March 17, 2026 10:32 AM >> *To:* Siddhi Dhumal <siddhi.dhumal@galepartners.com> >> *Cc:* Naz Raeisi <Naz.Raeisi@galepartners.com>; V

Hi Vikas, I hope you're having a nice week! You mentioned this is a cost-per-form-fill campaign; *what is the target KPI $* amount you're looking to achieve? I ask because we can optimize towards these lower funnel objectives having done so successfully for brands like FDC, HBS and others at Gale. To meet these lower funnel objectives, I suggest running PMP's across additional publishers in the Home Decor and Home Buying categories I shared with you previously. For that, I've attached the PMP deal details sheet. Inside, you'll find the deal names, ID's and suggested set up guidelines. Note, I can still share deals from Remax but meeting these lower-funnel objectives will be more challenging. *Set Up Guidelines:* o *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Please set this on your side for specific ZIP codes o *Fixed or Minimum Bidding*: Fixed (DV360) bid of $6 USD for display. Note, floor price is $0.01 o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Koa Optimizations*: Please remove if possible o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month Tanner On Fri, Mar 20, 2026 at 8:26 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Vikas, > > Ahead of the Q2 campaign, did you want to find time on Tuesday to discuss > the below? > > - KPI confirmation: What is the cost per form fill? > - Campaign Flight > Campaign Delivery/ Budget Goal > - If conversions is the focus it would be wise to run Remax and the > attached publisher PMPs in tandem to opitmize towards what is working best > - we can discuss on the KOC > - Are the zip codes you'd like us to target the ones attached? > > > Tanner > > On Wed, Mar 18, 2026 at 2:09 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks Vikas! See my comments below! >> >> - Do you have time next Tuesday for a KOC? >> - If conversions is the focus it would be wise to run Remax and the >> attached publisher PMPs in tandem to opitmize towards what is working best >> - we can discuss on the KOC >> - Are the zip codes you'd like us to target the ones attached? >> >> Tanner >> >> On Wed, Mar 18, 2026 at 3:07 AM Vikas Kaushal Gopinath < >> vikas.gopinath@galepartners.com> wrote: >> >>> Hi Tanner, >>> >>> >>> >>> We have been informed that Display campaigns will be running for this >>> REMAX audience/inventory. >>> >>> >>> >>> We’ll share the budget and flight details as soon as we receive them, >>> and can also set up a quick catch-up to discuss next steps. >>> >>> >>> >>> For each branch, we’ll be using ZIP code targeting, with conversions >>> (form fills) as the primary KPI. @Marta Baranetska >>> <marta.baranetska@galepartners.com>/@Siddhi Dhumal >>> <siddhi.dhumal@galepartners.com> — please add if there are any other >>> KPIs you’d like us to consider for this REMAX test. >>> >>> >>> >>> You can push the PMP deals to the following DV360 account: >>> >>> - *DSP:* DV360 >>> - *Partner:* 2053249 (GALE Partners LLC) >>> - *Advertiser:* 5444333 (Pella Branches) >>> >>> >>> >>> Please let us know if you have any questions. >>> >>> >>> >>> Thanks, >>> >>> Vikas >>> >>> >>> >>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>> *Date: *Tuesday, March 17, 2026 at 8:36 PM >>> *To: *Siddhi Dhumal <siddhi.dhumal@galepartners.com> >>> *Cc: *Naz Raeisi <Naz.Raeisi@galepartners.com>, Vikas Kaushal Gopinath < >>> vikas.gopinath

Hi Tanner, Thanks for sharing the deals and setup instructions. We still waiting for the final budget and branches we are going live. In the meantime, I’ve accepted the deals you shared with us. * Could you please confirm whether this inventory has any audience layering applied? Based on the deal names, it appears there may be contextual and third-party audience layering included. * Geo targeting, we would prefer to apply ZIP code targeting on our end. * Expected CPA, we do not have a set benchmark at this time. However, our Programmatic Display remarketing campaigns are currently delivering Avg. CPAs around $350. * Lastly, on the creative side, could you confirm whether the inventory supports all standard ad dimensions? Can we have KOC next Monday (3/30) we are available between 9.00 am to 11 am EST? Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Friday, March 27, 2026 at 1:06 AM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you're having a nice week! You mentioned this is a cost-per-form-fill campaign; what is the target KPI $ amount you're looking to achieve? I ask because we can optimize towards these lower funnel objectives having done Hi Vikas, I hope you're having a nice week! You mentioned this is a cost-per-form-fill campaign; what is the target KPI $ amount you're looking to achieve? I ask because we can optimize towards these lower funnel objectives having done so successfully for brands like FDC, HBS and others at Gale. To meet these lower funnel objectives, I suggest running PMP's across additional publishers in the Home Decor and Home Buying categories I shared with you previously. For that, I've attached the PMP deal details sheet. Inside, you'll find the deal names, ID's and suggested set up guidelines. Note, I can still share deals from Remax but meeting these lower-funnel objectives will be more challenging. Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Please set this on your side for specific ZIP codes o Fixed or Minimum Bidding: Fixed (DV360) bid of $6 USD for display. Note, floor price is $0.01 o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Koa Optimizations: Please remove if possible o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month Tanner On Fri, Mar 20, 2026 at 8:26 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Good Morning Vikas, Ahead of the Q2 campaign, did you want to find time on Tuesday to discuss the below? · KPI confirmation: What is the cost per form fill? · Campaign Flight Campaign Delivery/ Budget Goal · If conversions is the focus it would be wise to run Remax and the attached publisher PMPs in tandem to opitmize towards what is working best - we can discuss on the KOC · Are the zip codes you'd like us to target the ones attached? Tanner On Wed, Mar 18, 2026 at 2:09 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:ta

Hi Vikas, Thanks for the update on this! For a call, it would make the most sense to do this a day or two after going live. This way we can monitor the initial campaign data and discuss the element below on the call. *Are you available next Thursday afternoon or Friday for the call?* - Align on KPI Goals - Align Set Ups - Set Up Daily Automated DSP Reports See the answers to your questions below. :) - Could you please confirm whether this inventory has any audience layering applied? Based on the deal names, it appears there may be contextual and third-party audience layering included. - *Yes, we provided separate deals for contextual and behavioural targeting labeled in column B.* - Geo targeting, we would prefer to apply ZIP code targeting on our end. - *That is completely fine. You can apply it on your side.* - Expected CPA, we do not have a set benchmark at this time. However, our Programmatic Display remarketing campaigns are currently delivering Avg. CPAs around *$350*. - *Thank you for sharing this. With this we can better optimize our supply throughout the flight towards this goal.* - Lastly, on the creative side, could you confirm whether the inventory supports all standard ad dimensions? - *Yes, we have all the IAB and Google Ad dimensions. The most commonly used are 300x250, 728x90, 320x50, 320x100, 160x600, 300x600, 970x250, 970x290, 336x280* Tanner On Fri, Mar 27, 2026 at 11:33 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > Thanks for sharing the deals and setup instructions. We still waiting for > the final budget and branches we are going live. In the meantime, I’ve > accepted the deals you shared with us. > > > > - Could you please confirm whether this inventory has any audience > layering applied? Based on the deal names, it appears there may be > contextual and third-party audience layering included. > > > > - Geo targeting, we would prefer to apply ZIP code targeting on our > end. > > > > - Expected CPA, we do not have a set benchmark at this time. However, > our Programmatic Display remarketing campaigns are currently delivering > Avg. CPAs around *$350*. > > > > - Lastly, on the creative side, could you confirm whether the > inventory supports all standard ad dimensions? > > > > Can we have KOC next Monday (3/30) we are available between 9.00 am to 11 > am EST? > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Friday, March 27, 2026 at 1:06 AM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, John Urban < > john.urban@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, I hope you're having a nice week! You mentioned this is a > cost-per-form-fill campaign; what is the target KPI $ amount you're looking > to achieve? I ask because we can optimize towards these lower funnel > objectives having done > > Hi Vikas, > > > > I hope you're having a nice week! > > > > You mentioned this is a cost-per-form-fill campaign; *what is the target > KPI $* amount you're looking to achieve? I ask because we can optimize > towards these lower funnel objectives having done so successfully for > brands like FDC, HBS and others at Gale. > > > > To meet these lower funnel objectives, I suggest running PMP's across > additional publishers in the Home Decor and Home Buying categories I shared > with you previously. For that, I've attached the PMP deal details sheet. > Inside, you'll find the deal names, ID's and suggested set up guidelines. > Note, I can still share deals from Remax but meeting these lower-funnel > objectives will be more challeng

Hi Vikas, I hope you're enjoying the start of the week. We are not yet seeing the campaign live, and I wanted to flag this to you. Did you have time on *Wednesday afternoon* or *Friday morning* this week to discuss the campaign and review the items below? - Align on KPI Goals - Align Set Ups - Set Up Daily Automated DSP Reports Tanner On Fri, Mar 27, 2026 at 1:37 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Vikas, > > Thanks for the update on this! For a call, it would make the most sense to > do this a day or two after going live. This way we can monitor the initial > campaign data and discuss the element below on the call. *Are you > available next Thursday afternoon or Friday for the call?* > > - Align on KPI Goals > - Align Set Ups > - Set Up Daily Automated DSP Reports > > See the answers to your questions below. :) > > > - > Could you please confirm whether this inventory has any audience > layering applied? Based on the deal names, it appears there may be > contextual and third-party audience layering included. > - *Yes, we provided separate deals for contextual and behavioural > targeting labeled in column B.* > > > > - Geo targeting, we would prefer to apply ZIP code targeting on our > end. > - *That is completely fine. You can apply it on your side.* > > > > - Expected CPA, we do not have a set benchmark at this time. However, > our Programmatic Display remarketing campaigns are currently delivering > Avg. CPAs around *$350*. > - *Thank you for sharing this. With this we can better optimize our > supply throughout the flight towards this goal.* > > > > - Lastly, on the creative side, could you confirm whether the > inventory supports all standard ad dimensions? > - *Yes, we have all the IAB and Google Ad dimensions. The most > commonly used are 300x250, 728x90, 320x50, 320x100, 160x600, 300x600, > 970x250, 970x290, 336x280* > > > Tanner > > On Fri, Mar 27, 2026 at 11:33 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > >> Hi Tanner, >> >> >> >> Thanks for sharing the deals and setup instructions. We still waiting for >> the final budget and branches we are going live. In the meantime, I’ve >> accepted the deals you shared with us. >> >> >> >> - Could you please confirm whether this inventory has any audience >> layering applied? Based on the deal names, it appears there may be >> contextual and third-party audience layering included. >> >> >> >> - Geo targeting, we would prefer to apply ZIP code targeting on our >> end. >> >> >> >> - Expected CPA, we do not have a set benchmark at this time. However, >> our Programmatic Display remarketing campaigns are currently delivering >> Avg. CPAs around *$350*. >> >> >> >> - Lastly, on the creative side, could you confirm whether the >> inventory supports all standard ad dimensions? >> >> >> >> Can we have KOC next Monday (3/30) we are available between 9.00 am to 11 >> am EST? >> >> >> >> Thanks, >> >> Vikas >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Friday, March 27, 2026 at 1:06 AM >> *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> >> *Cc: *Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Marta Baranetska < >> marta.baranetska@galepartners.com>, Naz Raeisi < >> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >> Afrah Khan <afrah.khan@galepartners.com>, John Urban < >> john.urban@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >> mangesh.kaurase@galepartners.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Hi Vikas, I hope you're having a nice week! You mentioned this is a >> cost-per-form-fill campaign; what is the target KPI $ amount you're looking >> to achieve? I ask because we can optimize towards these lower funnel >> objectives having done >> >> Hi Vikas, >> >> >> >> I hope you're having a nice week! >> >> >> >> You mentioned this is a cost-per-form-fill campaign; *what is the target >> KPI $* amount you'

Hi Tanner, Thanks for the follow up. Our planning team has confirmed that the REMAX campaign is scheduled to launch in June. We can reconnect in mid-May to discuss the points below. Thanks, Vikas From:

Hi Tanner, We’re expecting to receive the creatives this week and are aiming to launch at the start of next week. We’ll give you a heads-up once the setup is complete and the campaign is activated. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, June 2, 2026 at 7:58 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you're having a nice start to June! Did you need anything from our side for this Pella campaign launching in June? I thought I'd reach out now that we're a couple of days into the month. All the best, Tanner On Fri, Hi Vikas, I hope you're having a nice start to June! Did you need anything from our side for this Pella campaign launching in June? I thought I'd reach out now that we're a couple of days into the month. All the best, Tanner On Fri, Apr 10, 2026 at 5:09 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Thanks for the follow up. Our planning team has confirmed that the REMAX campaign is scheduled to launch in June. We can reconnect in mid-May to discuss the points below. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Tuesday, April 7, 2026 at 7:45 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>, Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you're enjoying the start of the week. We are not yet seeing the campaign live, and I wanted to flag this to you. Did you have time on Wednesday afternoon or Friday morning this week to discuss the campaign and review the Hi Vikas, I hope you're enjoying the start of the week. We are not yet seeing the campaign live, and I wanted to flag this to you. Did you have time on Wednesday afternoon or Friday morning this week to discuss the campaign and review the items below? • Align on KPI Goals • Align Set Ups • Set Up Daily Automated DSP Reports Tanner On Fri, Mar 27, 2026 at 1:37 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, Thanks for the update on this! For a call, it would make the most sense to do this a day or two after going live. This way we can monitor the initial campaign data and discuss the element below on the call. Are you available next Thursday afternoon or Friday for the call? * Align on KPI Goals * Align Set Ups * Set Up Daily Automated DSP Reports See the answers to your questions below. :) * Could you please confirm whether this inventory has any audience layering applied? Based on the deal names, it appears there may be contextual and third-party audience layering included. * Yes, we provided separate deals for contextual and

Hi Tanner, We have received the creatives and are currently working on trafficking. In the meantime, before we go live with the campaign, I wanted to double-check a few details. While reviewing the information shared earlier, I noticed that we received the following additional PMP deals from your end. Could you please share the RE/MAX deals as well, and confirm what targeting layers will be applied to this inventory, such as audience, publisher list, or any other targeting parameters? SSP Targeting Strategy Deal Name Deal ID Microsoft Curate Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 2679057 Microsoft Curate 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 2679078 Pubmatic Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 PM-DOYG-1769 Pubmatic 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 PM-VAPS-4082 Equativ Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 848651739603 Equativ 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_EQ_MLMBRID8447 829792107728 Thanks, Vikas From: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Date: Wednesday, June 3, 2026 at 7:36 PM To: Tanner Kelly <tanner.kelly@ideonmedia.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Tanner, We’re expecting to receive the creatives this week and are aiming to launch at the start of next week. We’ll give you a heads-up once the setup is complete and the campaign is activated. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, June 2, 2026 at 7:58 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you're having a nice start to June! Did you need anything from our side for this Pella campaign launching in June? I thought I'd reach out now that we're a couple of days into the month. All the best, Tanner On Fri, Hi Vikas, I hope you're having a nice start to June! Did you need anything from our side for this Pella campaign launching in June? I thought I'd reach out now that we're a couple of days into the month. All the best, Tanner On Fri, Apr 10, 2026 at 5:09 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Thanks for the follow up. Our planning team has confirmed that the REMAX campaign is scheduled to launch in June. We can reconnect in mid-May to discuss the points below. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Tuesday, April 7, 2026 at 7:45 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideo

---------- Forwarded message --------- From: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Date: Mon, Jun 15, 2026 at 1:00 PM Subject: Re: Remax Media Network | Pella 2026 To: Tanner Kelly <tanner.kelly@ideonmedia.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban < john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal < siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Hi Tanner, We have received the creatives and are currently working on trafficking. In the meantime, before we go live with the campaign, I wanted to double-check a few details. While reviewing the information shared earlier, I noticed that we received the following additional PMP deals from your end. Could you please share the RE/MAX deals as well, and confirm what targeting layers will be applied to this inventory, such as audience, publisher list, or any other targeting parameters? *SSP* *Targeting Strategy* *Deal Name* *Deal ID* Microsoft Curate Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 2679057 Microsoft Curate 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 2679078 Pubmatic Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 PM-DOYG-1769 Pubmatic 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 PM-VAPS-4082 Equativ Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 848651739603 Equativ 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_EQ_MLMBRID8447 829792107728 Thanks, Vikas *From: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> *Date: *Wednesday, June 3, 2026 at 7:36 PM *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban < john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal < siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> *Subject: *Re: Remax Media Network | Pella 2026 Hi Tanner, We’re expecting to receive the creatives this week and are aiming to launch at the start of next week. We’ll give you a heads-up once the setup is complete and the campaign is activated. Thanks, Vikas *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> *Date: *Tuesday, June 2, 2026 at 7:58 PM *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban < john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal < siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> *Subject: *Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you're having a nice start to June! Did you need anything from our side for this Pella campaign launching in June? I thought I'd reach out now that we're a couple of days into the month. All the best, Tanner On Fri, Hi Vikas, I hope you're having a nice start to June! Did you need anything from our side for this Pella campaign launching in June? I thought I'd reach out now that we're a couple of days into the month. All the best, Tanner On Fri, Apr 10, 2026 at 5:09 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: Hi Tanner, Thanks for the follow up. Our planning team has confirmed that the *REMAX* campaign is scheduled to launch in *June*. We can reconnect in *mid-May* to discuss the points below. Thank

Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. - USA Targeting: Your team to apply ZIP targeting in DSP - Contextual Deals: See the attached columns D-N for the contextual categories and publishers applied (Home Buyers, Home Reno, Home Decor, etc). We have also applied A35+, HHI $120K+ asked for - Audience/ Behavioural: See the attached columns V-X for the behavioural targeting (Home Improvement, etc.). We have also applied the A35+, HHI @120K+ asked for Let me know if this is what you were looking for? I also wanted to call out the previously shared set up guidelines for the deals below in case you are setting those up. *Set Up Guidelines:* o *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Please set this on your side for specific ZIP codes o *Fixed or Minimum Bidding*: Fixed (DV360) bid of $6 USD for display. Note, floor price is $0.01 o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Koa Optimizations*: Please remove if possible o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month Tanner On Mon, Jun 15, 2026 at 1:00 PM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > We have received the creatives and are currently working on trafficking. > In the meantime, before we go live with the campaign, I wanted to > double-check a few details. While reviewing the information shared earlier, > I noticed that we received the following additional PMP deals from your end. > > > > Could you please share the RE/MAX deals as well, and confirm what > targeting layers will be applied to this inventory, such as audience, > publisher list, or any other targeting parameters? > > > > *SSP* > > *Targeting Strategy* > > *Deal Name* > > *Deal ID* > > Microsoft Curate > > Contextual > > Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 > > 2679057 > > Microsoft Curate > > 3PD > > Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 > > 2679078 > > Pubmatic > > Contextual > > Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 > > PM-DOYG-1769 > > Pubmatic > > 3PD > > Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 > > PM-VAPS-4082 > > Equativ > > Contextual > > Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 > > 848651739603 > > Equativ > > 3PD > > Pella Windows & Doors_mlm_US_EN_Display_3P_EQ_MLMBRID8447 > > 829792107728 > > > > > > > > > > > > Thanks, > > Vikas > > > > *From: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Date: *Wednesday, June 3, 2026 at 7:36 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, John Urban < > john.urban@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Tanner, > > > > We’re expecting to receive the creatives this week and are aiming to > launch at the start of next week. We’ll give you a heads-up once the setup > is complete

Hi Tanner, Thanks for sharing the deal details. Please let us know once the Remax deal has been pushed, and kindly share the inventory details along with the audience layers applied for Remax. Best, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, June 16, 2026 at 7:48 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. USA Targeting: Your team to apply ZIP targeting in Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. * USA Targeting: Your team to apply ZIP targeting in DSP * Contextual Deals: See the attached columns D-N for the contextual categories and publishers applied (Home Buyers, Home Reno, Home Decor, etc). We have also applied A35+, HHI $120K+ asked for * Audience/ Behavioural: See the attached columns V-X for the behavioural targeting (Home Improvement, etc.). We have also applied the A35+, HHI @120K+ asked for Let me know if this is what you were looking for? I also wanted to call out the previously shared set up guidelines for the deals below in case you are setting those up. Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Please set this on your side for specific ZIP codes o Fixed or Minimum Bidding: Fixed (DV360) bid of $6 USD for display. Note, floor price is $0.01 o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Koa Optimizations: Please remove if possible o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month Tanner On Mon, Jun 15, 2026 at 1:00 PM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, We have received the creatives and are currently working on trafficking. In the meantime, before we go live with the campaign, I wanted to double-check a few details. While reviewing the information shared earlier, I noticed that we received the following additional PMP deals from your end. Could you please share the RE/MAX deals as well, and confirm what targeting layers will be applied to this inventory, such as audience, publisher list, or any other targeting parameters? SSP Targeting Strategy Deal Name Deal ID Microsoft Curate Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 2679057 Microsoft Curate 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 2679078 Pubmatic Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 PM-DOYG-1769 Pubmatic 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 PM-VAPS-4082 Equativ Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 848651739603 Equativ 3PD Pella Windows & Doors_mlm_US_EN_Di

---------- Forwarded message --------- From: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Date: Tue, Jun 16, 2026 at 12:18 PM Subject: Re: Remax Media Network | Pella 2026 To: Tanner Kelly <tanner.kelly@ideonmedia.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban < john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal < siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Hi Tanner, Thanks for sharing the deal details. Please let us know once the Remax deal has been pushed, and kindly share the inventory details along with the audience layers applied for Remax. Best, Vikas *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> *Date: *Tuesday, June 16, 2026 at 7:48 PM *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban < john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal < siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> *Subject: *Re: Remax Media Network | Pella 2026 Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. USA Targeting: Your team to apply ZIP targeting in Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. - USA Targeting: Your team to apply ZIP targeting in DSP - Contextual Deals: See the attached columns D-N for the contextual categories and publishers applied (Home Buyers, Home Reno, Home Decor, etc). We have also applied A35+, HHI $120K+ asked for - Audience/ Behavioural: See the attached columns V-X for the behavioural targeting (Home Improvement, etc.). We have also applied the A35+, HHI @120K+ asked for Let me know if this is what you were looking for? I also wanted to call out the previously shared set up guidelines for the deals below in case you are setting those up. *Set Up Guidelines:* o *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Please set this on your side for specific ZIP codes o *Fixed or Minimum Bidding*: Fixed (DV360) bid of $6 USD for display. Note, floor price is $0.01 o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Koa Optimizations*: Please remove if possible o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month Tanner On Mon, Jun 15, 2026 at 1:00 PM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: Hi Tanner, We have received the creatives and are currently working on trafficking. In the meantime, before we go live with the campaign, I wanted to double-check a few details. While reviewing the information shared earlier, I noticed that we received the following additional PMP deals from your end. Could you please share the RE/MAX deals as well, and confirm

Hi Tanner, Following up here to see if the remax deal has been pushed to our programmatic team as we’re waiting to go live there. Please respond today, thank you. Cheers, -- John Urban Integrated Media Planner (he/him) [Text, logo Description automatically generated] gale.agency<https://www.gale.agency/> From: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Date: Tuesday, June 16, 2026 at 12:18 PM To: Tanner Kelly <tanner.kelly@ideonmedia.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>; Naz Raeisi <Naz.Raeisi@galepartners.com>; Nandini Raj <Nandini.raj@galepartners.com>; Afrah Khan <afrah.khan@galepartners.com>; John Urban <john.urban@galepartners.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Mangesh Kaurase <mangesh.kaurase@galepartners.com>; Siddhi Dhumal <siddhi.dhumal@galepartners.com>; Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Tanner, Thanks for sharing the deal details. Please let us know once the Remax deal has been pushed, and kindly share the inventory details along with the audience layers applied for Remax. Best, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Tuesday, June 16, 2026 at 7:48 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, John Urban <john.urban@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. USA Targeting: Your team to apply ZIP targeting in Hi Vikas, No problem, I will create a Remax deal in addition to the ones you referenced. Regarding the targeting parameters for the deals you highlighted, I'm sharing them here for you 😊. * USA Targeting: Your team to apply ZIP targeting in DSP * Contextual Deals: See the attached columns D-N for the contextual categories and publishers applied (Home Buyers, Home Reno, Home Decor, etc). We have also applied A35+, HHI $120K+ asked for * Audience/ Behavioural: See the attached columns V-X for the behavioural targeting (Home Improvement, etc.). We have also applied the A35+, HHI @120K+ asked for Let me know if this is what you were looking for? I also wanted to call out the previously shared set up guidelines for the deals below in case you are setting those up. Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Please set this on your side for specific ZIP codes o Fixed or Minimum Bidding: Fixed (DV360) bid of $6 USD for display. Note, floor price is $0.01 o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Koa Optimizations: Please remove if possible o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month Tanner On Mon, Jun 15, 2026 at 1:00 PM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, We have received the creatives and are currently working on trafficking. In the meantime,

Hi John, Apologies for the delay here. We had difficulties with the size of the ZIP list. Below are two deals for Remax. One is for USA-wide targeting and the other is for states included in the zip codes list. GAM has a limitation of up to 700 zip codes, so we will need you to apply the zip code related targeting on your side in the DSP. Can you let us know if you can locate the deals below? *Here is the USA deal* Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_USA targeting Deal ID - 549644398148190892 Floor: $14.50 USD *Here is the State targeted deal* Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_Zip Targeting 1 Deal ID - 549644398148091395 <https://admanager.google.com/23201204982#delivery/private_marketplace_deal/detail/deal_id=549644398148091395> Floor: $14.50 USD *SSP* *Targeting Strategy* *Deal Name* *Deal ID* Microsoft Curate Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 2679057 Microsoft Curate 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 2679078 Pubmatic Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 PM-DOYG-1769 Pubmatic 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 PM-VAPS-4082 Equativ Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 848651739603 Equativ 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_EQ_MLMBRID8447 829792107728 All the best, Tanner On Thu, Jun 18, 2026 at 9:54 AM John Urban <john.urban@galepartners.com> wrote: > Hi Tanner, > > Following up here to see if the remax deal has been pushed to our > programmatic team as we’re waiting to go live there. Please respond today, > thank you. > > *Cheers,* > -- John *Urban* > Integrated Media Planner > (he/him) > [image: Text, logo Description automatically generated] > *gale.agency* <https://www.gale.agency/> > From: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > Date: Tuesday, June 16, 2026 at 12:18 PM > To: Tanner Kelly <tanner.kelly@ideonmedia.com> > Cc: Marta Baranetska <marta.baranetska@galepartners.com>; Naz Raeisi < > Naz.Raeisi@galepartners.com>; Nandini Raj <Nandini.raj@galepartners.com>; > Afrah Khan <afrah.khan@galepartners.com>; John Urban < > john.urban@galepartners.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>; Mangesh Kaurase < > mangesh.kaurase@galepartners.com>; Siddhi Dhumal < > siddhi.dhumal@galepartners.com>; Karla Dantas <karla.dantas@ideonmedia.com > > > Subject: Re: Remax Media Network | Pella 2026 > > Hi Tanner, > > > > Thanks for sharing the deal details. Please let us know once the Remax > deal has been pushed, and kindly share the inventory details along with the > audience layers applied for Remax. > > > > Best, > > Vikas > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Tuesday, June 16, 2026 at 7:48 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, John Urban < > john.urban@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, No problem, I will create a Remax deal in addition to the ones > you referenced. Regarding the targeting parameters for the deals you > highlighted, I'm sharing them here for you 😊. USA Targeting: Your team > to apply ZIP targeting in > > Hi Vikas, > > > > No problem, I will create a Remax deal in addition to the ones you > referenced. > > Regarding the targeting parameters for the deals you highlighted, I'm > sharing them here for you 😊. > > - USA Targeting: Your team to apply ZIP targeting in DSP > - Contextual Deals: See the attached columns D-N for the contextual > categories and publishers applied

Hi Tanner, We are live with Remax and additional PMPs. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Thursday, June 18, 2026 at 8:01 PM To: John Urban <john.urban@galepartners.com> Cc: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi John, Apologies for the delay here. We had difficulties with the size of the ZIP list. Below are two deals for Remax. One is for USA-wide targeting and the other is for states included in the zip codes list. GAM has a limitation of up to Hi John, Apologies for the delay here. We had difficulties with the size of the ZIP list. Below are two deals for Remax. One is for USA-wide targeting and the other is for states included in the zip codes list. GAM has a limitation of up to 700 zip codes, so we will need you to apply the zip code related targeting on your side in the DSP. Can you let us know if you can locate the deals below? Here is the USA deal Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_USA targeting Deal ID - 549644398148190892 Floor: $14.50 USD Here is the State targeted deal Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_Zip Targeting 1 Deal ID - 549644398148091395<https://urldefense.com/v3/__https:/admanager.google.com/23201204982*delivery/private_marketplace_deal/detail/deal_id=549644398148091395__;Iw!!KaA_j8q37Q!EF865TgKVkjahFtbIn1EQc9Uxl8VaBU0jmcRyOU3RBTwMGFkodzFeww9AVZYicebliGNAOdo1dSjnpOLhpziHgBcJElrgesR2w$> Floor: $14.50 USD SSP Targeting Strategy Deal Name Deal ID Microsoft Curate Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 2679057 Microsoft Curate 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 2679078 Pubmatic Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 PM-DOYG-1769 Pubmatic 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 PM-VAPS-4082 Equativ Contextual Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 848651739603 Equativ 3PD Pella Windows & Doors_mlm_US_EN_Display_3P_EQ_MLMBRID8447 829792107728 All the best, Tanner On Thu, Jun 18, 2026 at 9:54 AM John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>> wrote: Hi Tanner, Following up here to see if the remax deal has been pushed to our programmatic team as we’re waiting to go live there. Please respond today, thank you. Cheers, -- John Urban Integrated Media Planner (he/him) [Text, logo Description automatically generated] gale.agency<https://www.gale.agency/> From: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Date: Tuesday, June 16, 2026 at 12:18 PM To: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Cc: Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>; Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>; Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>; Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>; John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>; Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>; Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>; Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Tanner, Thanks for sharing the deal details. Please let us know once the Remax deal has b

Thank you Vikas. Confirming we are seeing delivery. To allow us to run CPA optimizations toward the $350 goal, are you able to set up automated daily DSP reports with the inputs below? These reports share where conversions are coming from and not coming from within the publishers and ad placements we have. *Report Inputs Needed:* Select Instant Report *Timeframe*: 7 days or last 30 days *Dimensions*: Date Insertion Order Insertion Order ID Line Item Name Line Item ID Deal Name Deal ID APP/URL Inventory Source Inventory ID Creative Size/Ad Size Device Type *Currency*: Advertiser dependant *Metrics*: Gross Media Spend/Revenue Impressions Clicks Active Viewable Impressions Active Measurable Impressions Viewability Rate Video Starts Video Completes Video Completion Rate Post Click Conversions Post View Conversions Total Conversions *Schedule:* Once daily *Name of File:* Client_Campaign_’MLM IO ID’ e*.g. SamsungGalaxy_NovBurst2022_4567* *Email:* Please send all *automated *reports to: reports@ideonmedia.com ; adops@multilocal.media ; tanner.kelly@ideonmedia.com -- Tanner On Mon, Jun 22, 2026 at 8:17 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > We are live with Remax and additional PMPs. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Thursday, June 18, 2026 at 8:01 PM > *To: *John Urban <john.urban@galepartners.com> > *Cc: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, Marta > Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi John, Apologies for the delay here. We had difficulties with the size > of the ZIP list. Below are two deals for Remax. One is for USA-wide > targeting and the other is for states included in the zip codes list. GAM > has a limitation of up to > > Hi John, > > > > Apologies for the delay here. We had difficulties with the size of the ZIP > list. Below are two deals for Remax. One is for USA-wide targeting and the > other is for states included in the zip codes list. GAM has a limitation of > up to 700 zip codes, so we will need you to apply the zip code related > targeting on your side in the DSP. > > > > Can you let us know if you can locate the deals below? > > > *Here is the USA deal* > > Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_USA targeting > > Deal ID - 549644398148190892 > > Floor: $14.50 USD > > > > *Here is the State targeted deal* > > Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_Zip Targeting 1 > > Deal ID - 549644398148091395 > <https://urldefense.com/v3/__https:/admanager.google.com/23201204982*delivery/private_marketplace_deal/detail/deal_id=549644398148091395__;Iw!!KaA_j8q37Q!EF865TgKVkjahFtbIn1EQc9Uxl8VaBU0jmcRyOU3RBTwMGFkodzFeww9AVZYicebliGNAOdo1dSjnpOLhpziHgBcJElrgesR2w$> > > Floor: $14.50 USD > > > > *SSP* > > *Targeting Strategy* > > *Deal Name* > > *Deal ID* > > Microsoft Curate > > Contextual > > Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 > > 2679057 > > Microsoft Curate > > 3PD > > Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 > > 2679078 > > Pubmatic > > Contextual > > Pella Windows & Doors_mlm_US_EN_Display_CT_PM_MLMBRID8447 > > PM-DOYG-1769 > > Pubmatic > > 3PD > > Pella Windows & Doors_mlm_US_EN_Display_3P_PM_MLMBRID8447 > > PM-VAPS-4082 > > Equativ > > Contextual > > Pella Windows & Doors_mlm_US_EN_Display_CT_EQ_MLMBRID8447 > > 848651739603 > > Equativ > > 3PD > > Pella Windows & Doors_mlm_US_EN_Display_3P_EQ_MLMBRID8447 > > 829792107728 > > > > > > > > > > > > All the best, > > > > Tanner > > > > On Thu, Jun 18, 2026 at 9:54 A

Hi Vikas, In addition to the automated DSP reports for CPA optimizations, can you share the conversion lookback window you are using for this? Tanner On Mon, Jun 22, 2026 at 1:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thank you Vikas. Confirming we are seeing delivery. > > To allow us to run CPA optimizations toward the $350 goal, are you able to > set up automated daily DSP reports with the inputs below? These reports > share where conversions are coming from and not coming from within the > publishers and ad placements we have. > > *Report Inputs Needed:* > > Select Instant Report > > > > *Timeframe*: 7 days or last 30 days > > > > *Dimensions*: > > Date > > Insertion Order > > Insertion Order ID > > Line Item Name > > Line Item ID > > Deal Name > > Deal ID > > APP/URL > > Inventory Source > > Inventory ID > > Creative Size/Ad Size > > Device Type > > > > *Currency*: Advertiser dependant > > > > *Metrics*: > > Gross Media Spend/Revenue > > Impressions > > Clicks > > Active Viewable Impressions > > Active Measurable Impressions > > Viewability Rate > > Video Starts > > Video Completes > > Video Completion Rate > > Post Click Conversions > > Post View Conversions > > Total Conversions > > > > *Schedule:* Once daily > > *Name of File:* Client_Campaign_’MLM IO ID’ e*.g. > SamsungGalaxy_NovBurst2022_4567* > > *Email:* Please send all *automated *reports to: reports@ideonmedia.com ; > adops@multilocal.media ; tanner.kelly@ideonmedia.com > > -- > > > Tanner > > > > On Mon, Jun 22, 2026 at 8:17 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > >> Hi Tanner, >> >> >> >> We are live with Remax and additional PMPs. >> >> >> >> Thanks, >> >> Vikas >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Thursday, June 18, 2026 at 8:01 PM >> *To: *John Urban <john.urban@galepartners.com> >> *Cc: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, Marta >> Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < >> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >> Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >> mangesh.kaurase@galepartners.com>, Siddhi Dhumal < >> siddhi.dhumal@galepartners.com>, Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Hi John, Apologies for the delay here. We had difficulties with the size >> of the ZIP list. Below are two deals for Remax. One is for USA-wide >> targeting and the other is for states included in the zip codes list. GAM >> has a limitation of up to >> >> Hi John, >> >> >> >> Apologies for the delay here. We had difficulties with the size of the >> ZIP list. Below are two deals for Remax. One is for USA-wide targeting and >> the other is for states included in the zip codes list. GAM has a >> limitation of up to 700 zip codes, so we will need you to apply the zip >> code related targeting on your side in the DSP. >> >> >> >> Can you let us know if you can locate the deals below? >> >> >> *Here is the USA deal* >> >> Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_USA targeting >> >> Deal ID - 549644398148190892 >> >> Floor: $14.50 USD >> >> >> >> *Here is the State targeted deal* >> >> Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_Zip Targeting 1 >> >> Deal ID - 549644398148091395 >> <https://urldefense.com/v3/__https:/admanager.google.com/23201204982*delivery/private_marketplace_deal/detail/deal_id=549644398148091395__;Iw!!KaA_j8q37Q!EF865TgKVkjahFtbIn1EQc9Uxl8VaBU0jmcRyOU3RBTwMGFkodzFeww9AVZYicebliGNAOdo1dSjnpOLhpziHgBcJElrgesR2w$> >> >> Floor: $14.50 USD >> >> >> >> *SSP* >> >> *Targeting Strategy* >> >> *Deal Name* >> >> *Deal ID* >> >> Microsoft Curate >> >> Contextual >> >> Pella Windows & Doors_mlm_US_EN_Display_CT_MS_MLMBRID8447 >> >> 2679057 >> >> Microsoft Curate >> >> 3PD >> >> Pella Windows & Doors_mlm_US_EN_Display_3P_MS_MLMBRID8447 >> >> 2679078 >> >> Pubmatic >> >> Con

Hi Vikas, I hope you're having a nice start to the week! Keep us posted on the below when you get the chance! - Set up the DSP reports that will allow us to optimize the CPA goal. The inputs needed for the report are in the prior email. - Share the lookback window for conversions Tanner On Mon, Jun 22, 2026 at 2:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Vikas, > > In addition to the automated DSP reports for CPA optimizations, can you > share the conversion lookback window you are using for this? > > Tanner > > On Mon, Jun 22, 2026 at 1:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thank you Vikas. Confirming we are seeing delivery. >> >> To allow us to run CPA optimizations toward the $350 goal, are you able >> to set up automated daily DSP reports with the inputs below? These reports >> share where conversions are coming from and not coming from within the >> publishers and ad placements we have. >> >> *Report Inputs Needed:* >> >> Select Instant Report >> >> >> >> *Timeframe*: 7 days or last 30 days >> >> >> >> *Dimensions*: >> >> Date >> >> Insertion Order >> >> Insertion Order ID >> >> Line Item Name >> >> Line Item ID >> >> Deal Name >> >> Deal ID >> >> APP/URL >> >> Inventory Source >> >> Inventory ID >> >> Creative Size/Ad Size >> >> Device Type >> >> >> >> *Currency*: Advertiser dependant >> >> >> >> *Metrics*: >> >> Gross Media Spend/Revenue >> >> Impressions >> >> Clicks >> >> Active Viewable Impressions >> >> Active Measurable Impressions >> >> Viewability Rate >> >> Video Starts >> >> Video Completes >> >> Video Completion Rate >> >> Post Click Conversions >> >> Post View Conversions >> >> Total Conversions >> >> >> >> *Schedule:* Once daily >> >> *Name of File:* Client_Campaign_’MLM IO ID’ e*.g. >> SamsungGalaxy_NovBurst2022_4567* >> >> *Email:* Please send all *automated *reports to: reports@ideonmedia.com >> ; adops@multilocal.media ; tanner.kelly@ideonmedia.com >> >> -- >> >> >> Tanner >> >> >> >> On Mon, Jun 22, 2026 at 8:17 AM Vikas Kaushal Gopinath < >> vikas.gopinath@galepartners.com> wrote: >> >>> Hi Tanner, >>> >>> >>> >>> We are live with Remax and additional PMPs. >>> >>> >>> >>> Thanks, >>> >>> Vikas >>> >>> >>> >>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>> *Date: *Thursday, June 18, 2026 at 8:01 PM >>> *To: *John Urban <john.urban@galepartners.com> >>> *Cc: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, Marta >>> Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < >>> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >>> Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >>> mangesh.kaurase@galepartners.com>, Siddhi Dhumal < >>> siddhi.dhumal@galepartners.com>, Karla Dantas < >>> karla.dantas@ideonmedia.com> >>> *Subject: *Re: Remax Media Network | Pella 2026 >>> >>> Hi John, Apologies for the delay here. We had difficulties with the size >>> of the ZIP list. Below are two deals for Remax. One is for USA-wide >>> targeting and the other is for states included in the zip codes list. GAM >>> has a limitation of up to >>> >>> Hi John, >>> >>> >>> >>> Apologies for the delay here. We had difficulties with the size of the >>> ZIP list. Below are two deals for Remax. One is for USA-wide targeting and >>> the other is for states included in the zip codes list. GAM has a >>> limitation of up to 700 zip codes, so we will need you to apply the zip >>> code related targeting on your side in the DSP. >>> >>> >>> >>> Can you let us know if you can locate the deals below? >>> >>> >>> *Here is the USA deal* >>> >>> Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_USA targeting >>> >>> Deal ID - 549644398148190892 >>> >>> Floor: $14.50 USD >>> >>> >>> >>> *Here is the State targeted deal* >>> >>> Ideon_Gale_PellaWindows&Doors_Remax_US_Q3_2026_Zip Targeting 1 >>> >>> Deal ID - 549644398148091395 >>> <https://urldefense.com/v3/__https:/admanager.google.com/23201

Hi Vikas, We're seeing a fairly steep drop in delivery over the last few days to around $20 per day. Please do keep me posted on the two items below. These are very important for us to be able to opimtize towards the conversions you're looking for. - Set up the DSP reports that will allow us to optimize the CPA goal. The inputs needed for the report are in the prior email. - Share the lookback window for conversions *Report Inputs Needed:* Select Instant Report *Timeframe*: 7 days or last 30 days *Dimensions*: Date Insertion Order Insertion Order ID Line Item Name Line Item ID Deal Name Deal ID APP/URL Inventory Source Inventory ID Creative Size/Ad Size Device Type *Currency*: Advertiser dependant *Metrics*: Gross Media Spend/Revenue Impressions Clicks Active Viewable Impressions Active Measurable Impressions Viewability Rate Video Starts Video Completes Video Completion Rate Post Click Conversions Post View Conversions Total Conversions *Schedule:* Once daily *Name of File:* Client_Campaign_’MLM IO ID’ e*.g. SamsungGalaxy_NovBurst2022_4567* *Email:* Please send all *automated *reports to: reports@ideonmedia.com ; adops@multilocal.media ; tanner.kelly@ideonmedia.com Tanner On Tue, Jun 23, 2026 at 2:25 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Vikas, > > I hope you're having a nice start to the week! > Keep us posted on the below when you get the chance! > > - Set up the DSP reports that will allow us to optimize the CPA goal. > The inputs needed for the report are in the prior email. > - Share the lookback window for conversions > > Tanner > > On Mon, Jun 22, 2026 at 2:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Vikas, >> >> In addition to the automated DSP reports for CPA optimizations, can you >> share the conversion lookback window you are using for this? >> >> Tanner >> >> On Mon, Jun 22, 2026 at 1:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Thank you Vikas. Confirming we are seeing delivery. >>> >>> To allow us to run CPA optimizations toward the $350 goal, are you able >>> to set up automated daily DSP reports with the inputs below? These reports >>> share where conversions are coming from and not coming from within the >>> publishers and ad placements we have. >>> >>> *Report Inputs Needed:* >>> >>> Select Instant Report >>> >>> >>> >>> *Timeframe*: 7 days or last 30 days >>> >>> >>> >>> *Dimensions*: >>> >>> Date >>> >>> Insertion Order >>> >>> Insertion Order ID >>> >>> Line Item Name >>> >>> Line Item ID >>> >>> Deal Name >>> >>> Deal ID >>> >>> APP/URL >>> >>> Inventory Source >>> >>> Inventory ID >>> >>> Creative Size/Ad Size >>> >>> Device Type >>> >>> >>> >>> *Currency*: Advertiser dependant >>> >>> >>> >>> *Metrics*: >>> >>> Gross Media Spend/Revenue >>> >>> Impressions >>> >>> Clicks >>> >>> Active Viewable Impressions >>> >>> Active Measurable Impressions >>> >>> Viewability Rate >>> >>> Video Starts >>> >>> Video Completes >>> >>> Video Completion Rate >>> >>> Post Click Conversions >>> >>> Post View Conversions >>> >>> Total Conversions >>> >>> >>> >>> *Schedule:* Once daily >>> >>> *Name of File:* Client_Campaign_’MLM IO ID’ e*.g. >>> SamsungGalaxy_NovBurst2022_4567* >>> >>> *Email:* Please send all *automated *reports to: reports@ideonmedia.com >>> ; adops@multilocal.media ; tanner.kelly@ideonmedia.com >>> >>> -- >>> >>> >>> Tanner >>> >>> >>> >>> On Mon, Jun 22, 2026 at 8:17 AM Vikas Kaushal Gopinath < >>> vikas.gopinath@galepartners.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> >>>> >>>> We are live with Remax and additional PMPs. >>>> >>>> >>>> >>>> Thanks, >>>> >>>> Vikas >>>> >>>> >>>> >>>> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >>>> *Date: *Thursday, June 18, 2026 at 8:01 PM >>>> *To: *John Urban <john.urban@galepartners.com> >>>> *Cc: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com>, Marta >>>> Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi < >>>> Naz.Raeisi@galepartners.co

Hi Tanner, I have scheduled the report as per the requirement. Meantime, attached the report at Line item level for your reference. In terms of pacing and performance, we are seeing very limited spend against the Remax audience, even though the majority of the budget is allocated to this segment. On our end, we are keeping targeting minimal with only Demo 35+, ZIP targeting, and dayparting applied. For context, we have set up six campaigns, one for each branch, with their respective ZIP targeting. Since we are targeting specific ZIP codes, we understand the audience pool may be more filtered because of this targeting layer. Could you please review the deal on your end and confirm whether any additional targeting layers are being applied to the Remax audience? Additionally, we noticed the Behavioral deal recorded a conversion. Can you review publishers and audience tagging back to this conversion and include more such inventory on your end. Also, let us know your POV. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Friday, June 26, 2026 at 1:30 AM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: John Urban <john.urban@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, We're seeing a fairly steep drop in delivery over the last few days to around $20 per day. Please do keep me posted on the two items below. These are very important for us to be able to opimtize towards the conversions you're Hi Vikas, We're seeing a fairly steep drop in delivery over the last few days to around $20 per day. Please do keep me posted on the two items below. These are very important for us to be able to opimtize towards the conversions you're looking for. · Set up the DSP reports that will allow us to optimize the CPA goal. The inputs needed for the report are in the prior email. · Share the lookback window for conversions Report Inputs Needed: Select Instant Report Timeframe: 7 days or last 30 days Dimensions: Date Insertion Order Insertion Order ID Line Item Name Line Item ID Deal Name Deal ID APP/URL Inventory Source Inventory ID Creative Size/Ad Size Device Type Currency: Advertiser dependant Metrics: Gross Media Spend/Revenue Impressions Clicks Active Viewable Impressions Active Measurable Impressions Viewability Rate Video Starts Video Completes Video Completion Rate Post Click Conversions Post View Conversions Total Conversions Schedule: Once daily Name of File: Client_Campaign_’MLM IO ID’ e.g. SamsungGalaxy_NovBurst2022_4567 Email: Please send all automated reports to: reports@ideonmedia.com<mailto:reports@ideonmedia.com> ; adops@multilocal.media<mailto:adops@multilocal.media> ; tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com> Tanner On Tue, Jun 23, 2026 at 2:25 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, I hope you're having a nice start to the week! Keep us posted on the below when you get the chance! * Set up the DSP reports that will allow us to optimize the CPA goal. The inputs needed for the report are in the prior email. * Share the lookback window for conversions Tanner On Mon, Jun 22, 2026 at 2:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, In addition to the automated DSP reports for CPA optimizations, can you share the conversion lookback window you are using for this? Tanner On Mon, Jun 22, 2026 at 1:58 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Thank you Vikas. Confirming we are seeing delivery. To allow us to r

Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the reports. The team and I just looked and the file size is showing as 454 MB, which is too large. Could the report feature only data from the last 7 days? You can schedule the date range just before you save the report. Given the file size, you may have included the lifetime data. For the Remax test, we also apply demographic data on our end which may be causing limited delivery. Can you remove that on your side? Or would you like us to remove it from our side? Another item to consider once we test unduplicating the demo targeting would be to run a programmatic guaranteed deal just for Remax. Given the tight geographic and demo targeting, it will definitely help with delivery. Would you be open to a PG deal to test Remax? Tanner On Mon, Jun 29, 2026 at 6:27 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > I have scheduled the report as per the requirement. Meantime, attached the > report at Line item level for your reference. > > > > In terms of pacing and performance, we are seeing very limited spend > against the Remax audience, even though the majority of the budget is > allocated to this segment. On our end, we are keeping targeting minimal > with only *Demo 35+*, *ZIP targeting*, and *dayparting* applied. > > > > For context, we have set up *six campaigns*, one for each branch, with > their respective ZIP targeting. Since we are targeting specific ZIP codes, > we understand the audience pool may be more filtered because of this > targeting layer. Could you please review the deal on your end and confirm > whether any additional targeting layers are being applied to the Remax > audience? > > > > Additionally, we noticed the Behavioral deal recorded a conversion. Can > you review publishers and audience tagging back to this conversion and > include more such inventory on your end. Also, let us know your POV. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Friday, June 26, 2026 at 1:30 AM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, We're seeing a fairly steep drop in delivery over the last few > days to around $20 per day. Please do keep me posted on the two items > below. These are very important for us to be able to opimtize towards the > conversions you're > > Hi Vikas, > > > > We're seeing a fairly steep drop in delivery over the last few days to > around $20 per day. > > > > Please do keep me posted on the two items below. These are very important > for us to be able to opimtize towards the conversions you're looking for. > > · Set up the DSP reports that will allow us to optimize the CPA goal. > The inputs needed for the report are in the prior email. > > · Share the lookback window for conversions > > *Report Inputs Needed:* > > > > Select Instant Report > > > > *Timeframe*: 7 days or last 30 days > > > > *Dimensions*: > > Date > > Insertion Order > > Insertion Order ID > > Line Item Name > > Line Item ID > > Deal Name > > Deal ID > > APP/URL > > Inventory Source > > Inventory ID > > Creative Size/Ad Size > > Device Type > > > > *Currency*: Advertiser dependant > > > > *Metrics*: > > Gross Media Spend/Revenue > > Impressions > > Clicks > > Active Viewable Impressions > > Active Measurable Impressions > > Viewability Rate > > Video Starts > > Video Completes > > Video Completion Rate > > Post Click Conversions > > Post View Conversions > > Tota

Hi Tanner, Here is the updated report attached, and the revised report has been rescheduled. Could you please remove the demo targeting on your end and confirm once completed? Also, for the PG deal, is there any minimum spend requirement? Our total budget is under $8K and is spread across six locations. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Monday, June 29, 2026 at 6:48 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: John Urban <john.urban@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the reports. The team and I just looked and the file size is showing as 454 MB, which is too large. Could the report feature only data from the last 7 days? You can schedule the Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the reports. The team and I just looked and the file size is showing as 454 MB, which is too large. Could the report feature only data from the last 7 days? You can schedule the date range just before you save the report. Given the file size, you may have included the lifetime data. For the Remax test, we also apply demographic data on our end which may be causing limited delivery. Can you remove that on your side? Or would you like us to remove it from our side? Another item to consider once we test unduplicating the demo targeting would be to run a programmatic guaranteed deal just for Remax. Given the tight geographic and demo targeting, it will definitely help with delivery. Would you be open to a PG deal to test Remax? Tanner Error! Filename not specified. On Mon, Jun 29, 2026 at 6:27 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, I have scheduled the report as per the requirement. Meantime, attached the report at Line item level for your reference. In terms of pacing and performance, we are seeing very limited spend against the Remax audience, even though the majority of the budget is allocated to this segment. On our end, we are keeping targeting minimal with only Demo 35+, ZIP targeting, and dayparting applied. For context, we have set up six campaigns, one for each branch, with their respective ZIP targeting. Since we are targeting specific ZIP codes, we understand the audience pool may be more filtered because of this targeting layer. Could you please review the deal on your end and confirm whether any additional targeting layers are being applied to the Remax audience? Additionally, we noticed the Behavioral deal recorded a conversion. Can you review publishers and audience tagging back to this conversion and include more such inventory on your end. Also, let us know your POV. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Friday, June 26, 2026 at 1:30 AM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>, Siddhi Dhumal <si

Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG on the $8K budget. Let me know if you'd like for us to create the PG deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9:45 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > Here is the updated report attached, and the revised report has been > rescheduled. > > > > Could you please remove the demo targeting on your end and confirm once > completed? Also, for the PG deal, is there any minimum spend requirement? > Our total budget is under $8K and is spread across six locations. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Monday, June 29, 2026 at 6:48 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the > reports. The team and I just looked and the file size is showing as 454 MB, > which is too large. Could the report feature only data from the last 7 > days? You can schedule the > > Hi Vikas, > > > > I hope you had a nice weekend! > > > > Thank you for scheduling the reports. The team and I just looked and the > file size is showing as 454 MB, which is too large. Could the report > feature only data from the last 7 days? You can schedule the date range > just before you save the report. Given the file size, you may have included > the lifetime data. > > > > For the Remax test, we also apply demographic data on our end which may be > causing limited delivery. Can you remove that on your side? Or would you > like us to remove it from our side? Another item to consider once we test > unduplicating the demo targeting would be to run a programmatic > guaranteed deal just for Remax. Given the tight geographic and demo > targeting, it will definitely help with delivery. Would you be open to a PG > deal to test Remax? > > > > Tanner > > > > *Error! Filename not specified.* > > > > > > > > On Mon, Jun 29, 2026 at 6:27 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > > Hi Tanner, > > > > I have scheduled the report as per the requirement. Meantime, attached the > report at Line item level for your reference. > > > > In terms of pacing and performance, we are seeing very limited spend > against the Remax audience, even though the majority of the budget is > allocated to this segment. On our end, we are keeping targeting minimal > with only *Demo 35+*, *ZIP targeting*, and *dayparting* applied. > > > > For context, we have set up *six campaigns*, one for each branch, with > their respective ZIP targeting. Since we are targeting specific ZIP codes, > we understand the audience pool may be more filtered because of this > targeting layer. Could you please review the deal on your end and confirm > whether any additional targeting layers are being applied to the Remax > audience? > > > > Additionally, we noticed the Behavioral deal recorded a conversion. Can > you review publishers and audience tagging back to this conversion and > include more such inventory on your end. Also, let us know your POV. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Friday, June 26, 2026 at 1:30 AM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.r

Hi Tanner, Is it possible to layer ZIP code targeting for the PG deal? Across the six locations, the total budget is approximately $7.5K. If ZIP targeting is supported, we would need separate PG lines for each location with its respective ZIP codes and budgets. Please let us know if this is doable. Locations Budget 743 - Grand Rapids $753.82 743 - Northern Michigan $753.82 759 - Cleveland $1,884.64 764 - Philadelphia $1,884.64 766 - Pittsburgh $1,130.77 768 - Knoxville $753.87 Total $7,161.55 Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Monday, June 29, 2026 at 7:57 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: John Urban <john.urban@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG on the $8K budget. Let me know if you'd like for us to create the PG deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9: 45 AM Vikas Kaushal Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG on the $8K budget. Let me know if you'd like for us to create the PG deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9:45 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Here is the updated report attached, and the revised report has been rescheduled. Could you please remove the demo targeting on your end and confirm once completed? Also, for the PG deal, is there any minimum spend requirement? Our total budget is under $8K and is spread across six locations. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Monday, June 29, 2026 at 6:48 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>, Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the reports. The team and I just looked and the file size is showing as 454 MB, which is too large. Could the report feature only data from the last 7 days? You can schedule the Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the reports. The team and I just looked and the file size is showing as 454 MB, which is too large. Could the report feature only data from the last 7 days? You can schedule the date range just before you save the report. Given the file size, you may have included the lifetime data. For the Remax test, we also apply demographic data on our end which may be causing limited delivery. Can you remove that on your side? Or would you like us to remove it from our side? Another item to consider once we test unduplicating the demo targeting would be to run a programmatic guaranteed deal just for Remax. Given the tight geogr

Hi Vikas, Confirming we can do this, no problem. *Do you have a specific end date for the PG?* Tanner On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > Is it possible to layer ZIP code targeting for the PG deal? > > > > Across the six locations, the total budget is approximately $7.5K. If ZIP > targeting is supported, we would need separate PG lines for each location > with its respective ZIP codes and budgets. Please let us know if this is > doable. > > > > *Locations* > > *Budget* > > 743 - Grand Rapids > > $753.82 > > 743 - Northern Michigan > > $753.82 > > 759 - Cleveland > > $1,884.64 > > 764 - Philadelphia > > $1,884.64 > > 766 - Pittsburgh > > $1,130.77 > > 768 - Knoxville > > $753.87 > > Total > > *$7,161.55 * > > > > Thanks, > > Vikas > > > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Monday, June 29, 2026 at 7:57 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG > on the $8K budget. Let me know if you'd like for us to create the PG deal > to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9: > 45 AM Vikas Kaushal > > Thanks Vikas. Confirming the new reports are perfect. > > > > Yes, we can run a PG on the $8K budget. Let me know if you'd like for us > to create the PG deal to ensure we are able to test on Remax. > > > > Tanner > > > > On Mon, Jun 29, 2026 at 9:45 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > > Hi Tanner, > > > > Here is the updated report attached, and the revised report has been > rescheduled. > > > > Could you please remove the demo targeting on your end and confirm once > completed? Also, for the PG deal, is there any minimum spend requirement? > Our total budget is under $8K and is spread across six locations. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Monday, June 29, 2026 at 6:48 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the > reports. The team and I just looked and the file size is showing as 454 MB, > which is too large. Could the report feature only data from the last 7 > days? You can schedule the > > Hi Vikas, > > > > I hope you had a nice weekend! > > > > Thank you for scheduling the reports. The team and I just looked and the > file size is showing as 454 MB, which is too large. Could the report > feature only data from the last 7 days? You can schedule the date range > just before you save the report. Given the file size, you may have included > the lifetime data. > > > > For the Remax test, we also apply demographic data on our end which may be > causing limited delivery. Can you remove that on your side? Or would you > like us to remove it from our side? Another item to consider once we test > unduplicating the demo targeting would be to

Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Vikas, > > Confirming we can do this, no problem. > > *Do you have a specific end date for the PG?* > > Tanner > > On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > >> Hi Tanner, >> >> >> >> Is it possible to layer ZIP code targeting for the PG deal? >> >> >> >> Across the six locations, the total budget is approximately $7.5K. If ZIP >> targeting is supported, we would need separate PG lines for each location >> with its respective ZIP codes and budgets. Please let us know if this is >> doable. >> >> >> >> *Locations* >> >> *Budget* >> >> 743 - Grand Rapids >> >> $753.82 >> >> 743 - Northern Michigan >> >> $753.82 >> >> 759 - Cleveland >> >> $1,884.64 >> >> 764 - Philadelphia >> >> $1,884.64 >> >> 766 - Pittsburgh >> >> $1,130.77 >> >> 768 - Knoxville >> >> $753.87 >> >> Total >> >> *$7,161.55 * >> >> >> >> Thanks, >> >> Vikas >> >> >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Monday, June 29, 2026 at 7:57 PM >> *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> >> *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < >> marta.baranetska@galepartners.com>, Naz Raeisi < >> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >> Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >> mangesh.kaurase@galepartners.com>, Siddhi Dhumal < >> siddhi.dhumal@galepartners.com>, Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a >> PG on the $8K budget. Let me know if you'd like for us to create the PG >> deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at >> 9: 45 AM Vikas Kaushal >> >> Thanks Vikas. Confirming the new reports are perfect. >> >> >> >> Yes, we can run a PG on the $8K budget. Let me know if you'd like for us >> to create the PG deal to ensure we are able to test on Remax. >> >> >> >> Tanner >> >> >> >> On Mon, Jun 29, 2026 at 9:45 AM Vikas Kaushal Gopinath < >> vikas.gopinath@galepartners.com> wrote: >> >> Hi Tanner, >> >> >> >> Here is the updated report attached, and the revised report has been >> rescheduled. >> >> >> >> Could you please remove the demo targeting on your end and confirm once >> completed? Also, for the PG deal, is there any minimum spend requirement? >> Our total budget is under $8K and is spread across six locations. >> >> >> >> Thanks, >> >> Vikas >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Monday, June 29, 2026 at 6:48 PM >> *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> >> *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < >> marta.baranetska@galepartners.com>, Naz Raeisi < >> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >> Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >> mangesh.kaurase@galepartners.com>, Siddhi Dhumal < >> siddhi.dhumal@galepartners.com>, Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Hi Vikas, I hope you had a nice weekend! Thank you for scheduling the >> reports. The team and I just looked and the file size is showing as 454 MB, >> which is too large. Could the report feature only data from the last 7 >> days? You can schedule the >> >> Hi Vikas, >> >> >> >> I hope you had a nice weekend! >> >> >> >> Thank you for scheduling the reports. The team and I just looked and the >> file size is showing as 454 MB, which is too large. Could the report >> feat

Hi Tanner, Can you please advise on the CPM for this PG Deals? Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Thursday, July 2, 2026 at 6:41 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: John Urban <john.urban@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1: 52 PM Tanner Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, Confirming we can do this, no problem. Do you have a specific end date for the PG? Tanner On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Is it possible to layer ZIP code targeting for the PG deal? Across the six locations, the total budget is approximately $7.5K. If ZIP targeting is supported, we would need separate PG lines for each location with its respective ZIP codes and budgets. Please let us know if this is doable. Locations Budget 743 - Grand Rapids $753.82 743 - Northern Michigan $753.82 759 - Cleveland $1,884.64 764 - Philadelphia $1,884.64 766 - Pittsburgh $1,130.77 768 - Knoxville $753.87 Total $7,161.55 Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Monday, June 29, 2026 at 7:57 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>, Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG on the $8K budget. Let me know if you'd like for us to create the PG deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9: 45 AM Vikas Kaushal Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG on the $8K budget. Let me know if you'd like for us to create the PG deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9:45 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Here is the updated report attached, and the revised report has been rescheduled. Could you please remove the demo targeting on your end and confirm once completed? Also, for the PG deal, is there any minimum spend requirement? Our total budget is under $8K and is spread across six locations. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.c

Hi Vikas, No problem, for the PG deal we can keep the same CPM as the PMP deals, so $15 USD. Let me know if that works for you and if so, what end date we should attach to the PG. Best, Tanner On Thu, Jul 2, 2026 at 10:32 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > Can you please advise on the CPM for this PG Deals? > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Thursday, July 2, 2026 at 6:41 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, We can put the PG deal together to test the Remax Media Network > but I wanted to see if you had the end date for the deal. Let me know when > you can and we can put that together for you 😊. Tanner On Tue, Jun 30, > 2026 at 1: 52 PM Tanner > > Hi Vikas, > > > > We can put the PG deal together to test the Remax Media Network but I > wanted to see if you had the end date for the deal. Let me know when you > can and we can put that together for you 😊. > > > > Tanner > > > > On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Vikas, > > > > Confirming we can do this, no problem. > > > > *Do you have a specific end date for the PG?* > > > > Tanner > > > > On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > > Hi Tanner, > > > > Is it possible to layer ZIP code targeting for the PG deal? > > > > Across the six locations, the total budget is approximately $7.5K. If ZIP > targeting is supported, we would need separate PG lines for each location > with its respective ZIP codes and budgets. Please let us know if this is > doable. > > > > *Locations* > > *Budget* > > 743 - Grand Rapids > > $753.82 > > 743 - Northern Michigan > > $753.82 > > 759 - Cleveland > > $1,884.64 > > 764 - Philadelphia > > $1,884.64 > > 766 - Pittsburgh > > $1,130.77 > > 768 - Knoxville > > $753.87 > > Total > > *$7,161.55 * > > > > Thanks, > > Vikas > > > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Monday, June 29, 2026 at 7:57 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a PG > on the $8K budget. Let me know if you'd like for us to create the PG deal > to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at 9: > 45 AM Vikas Kaushal > > Thanks Vikas. Confirming the new reports are perfect. > > > > Yes, we can run a PG on the $8K budget. Let me know if you'd like for us > to create the PG deal to ensure we are able to test on Remax. > > > > Tanner > > > > On Mon, Jun 29, 2026 at 9:45 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > > Hi Tanner, > > > > Here is the updated report attached, and the revised report has been > rescheduled. > > > > Could you please remove the demo targeting on your end and confirm once > completed? Also, for the PG deal, is there any minimum spend requirement? > O

Good Morning Vikas, I hope you had a nice weekend. For Pella, did you want to test new home buyers through Remax Media via PG? I mentioned we can keep the CPM the same as the PMP alternative and just need the end date to set the PG correctly on our side. All the best, Tanner On Thu, Jul 2, 2026 at 11:50 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Vikas, > > No problem, for the PG deal we can keep the same CPM as the PMP deals, so > $15 USD. > Let me know if that works for you and if so, what end date we should > attach to the PG. > > Best, > > Tanner > > On Thu, Jul 2, 2026 at 10:32 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > >> Hi Tanner, >> >> >> >> Can you please advise on the CPM for this PG Deals? >> >> >> >> Thanks, >> >> Vikas >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Thursday, July 2, 2026 at 6:41 PM >> *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> >> *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < >> marta.baranetska@galepartners.com>, Naz Raeisi < >> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >> Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >> mangesh.kaurase@galepartners.com>, Siddhi Dhumal < >> siddhi.dhumal@galepartners.com>, Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Hi Vikas, We can put the PG deal together to test the Remax Media Network >> but I wanted to see if you had the end date for the deal. Let me know when >> you can and we can put that together for you 😊. Tanner On Tue, Jun 30, >> 2026 at 1: 52 PM Tanner >> >> Hi Vikas, >> >> >> >> We can put the PG deal together to test the Remax Media Network but I >> wanted to see if you had the end date for the deal. Let me know when you >> can and we can put that together for you 😊. >> >> >> >> Tanner >> >> >> >> On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >> Hi Vikas, >> >> >> >> Confirming we can do this, no problem. >> >> >> >> *Do you have a specific end date for the PG?* >> >> >> >> Tanner >> >> >> >> On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath < >> vikas.gopinath@galepartners.com> wrote: >> >> Hi Tanner, >> >> >> >> Is it possible to layer ZIP code targeting for the PG deal? >> >> >> >> Across the six locations, the total budget is approximately $7.5K. If ZIP >> targeting is supported, we would need separate PG lines for each location >> with its respective ZIP codes and budgets. Please let us know if this is >> doable. >> >> >> >> *Locations* >> >> *Budget* >> >> 743 - Grand Rapids >> >> $753.82 >> >> 743 - Northern Michigan >> >> $753.82 >> >> 759 - Cleveland >> >> $1,884.64 >> >> 764 - Philadelphia >> >> $1,884.64 >> >> 766 - Pittsburgh >> >> $1,130.77 >> >> 768 - Knoxville >> >> $753.87 >> >> Total >> >> *$7,161.55 * >> >> >> >> Thanks, >> >> Vikas >> >> >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Monday, June 29, 2026 at 7:57 PM >> *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> >> *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < >> marta.baranetska@galepartners.com>, Naz Raeisi < >> Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, >> Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < >> mangesh.kaurase@galepartners.com>, Siddhi Dhumal < >> siddhi.dhumal@galepartners.com>, Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject: *Re: Remax Media Network | Pella 2026 >> >> Thanks Vikas. Confirming the new reports are perfect. Yes, we can run a >> PG on the $8K budget. Let me know if you'd like for us to create the PG >> deal to ensure we are able to test on Remax. Tanner On Mon, Jun 29, 2026 at >> 9: 45 AM Vikas Kaushal >> >> Thanks Vikas. Confirming the new reports are perfect. >>

Hi Tanner, Thanks for checking. I’ve submitted the proposal to our account team. I’ll share the details as soon as I receive an update. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Monday, July 6, 2026 at 6:42 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: John Urban <john.urban@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com> Subject: Re: Remax Media Network | Pella 2026 Good Morning Vikas, I hope you had a nice weekend. For Pella, did you want to test new home buyers through Remax Media via PG? I mentioned we can keep the CPM the same as the PMP alternative and just need the end date to set the PG correctly Good Morning Vikas, I hope you had a nice weekend. For Pella, did you want to test new home buyers through Remax Media via PG? I mentioned we can keep the CPM the same as the PMP alternative and just need the end date to set the PG correctly on our side. All the best, Tanner On Thu, Jul 2, 2026 at 11:50 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, No problem, for the PG deal we can keep the same CPM as the PMP deals, so $15 USD. Let me know if that works for you and if so, what end date we should attach to the PG. Best, Tanner On Thu, Jul 2, 2026 at 10:32 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Can you please advise on the CPM for this PG Deals? Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Thursday, July 2, 2026 at 6:41 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>, Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1: 52 PM Tanner Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, Confirming we can do this, no problem. Do you have a specific end date for the PG? Tanner On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Is it possible to layer ZIP code targeting for the PG deal? Across the six locations, the total budget is approximately $7.5K. If ZIP targeting is supported, we would need separate PG lines for each location with its respective ZIP codes and budgets. Please let us know if this is doable. Locations Budget 743 - Grand Rapids $753.82 743 - Northern Michigan $753.82 7

Thanks ! :) Keep us posted. On Tue, Jul 7, 2026 at 3:41 AM Vikas Kaushal Gopinath < vikas.gopinath@galepartners.com> wrote: > Hi Tanner, > > > > Thanks for checking. > > > > I’ve submitted the proposal to our account team. I’ll share the details as > soon as I receive an update. > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Monday, July 6, 2026 at 6:42 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com> > *Subject: *Re: Remax Media Network | Pella 2026 > > Good Morning Vikas, I hope you had a nice weekend. For Pella, did you want > to test new home buyers through Remax Media via PG? I mentioned we can keep > the CPM the same as the PMP alternative and just need the end date to set > the PG correctly > > Good Morning Vikas, > > > > I hope you had a nice weekend. > > > > For Pella, did you want to test new home buyers through Remax Media via > PG? I mentioned we can keep the CPM the same as the PMP alternative and > just need the end date to set the PG correctly on our side. > > > > All the best, > > > > Tanner > > > > On Thu, Jul 2, 2026 at 11:50 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Vikas, > > > > No problem, for the PG deal we can keep the same CPM as the PMP deals, so > $15 USD. > > Let me know if that works for you and if so, what end date we should > attach to the PG. > > > > Best, > > > > Tanner > > > > On Thu, Jul 2, 2026 at 10:32 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > > Hi Tanner, > > > > Can you please advise on the CPM for this PG Deals? > > > > Thanks, > > Vikas > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Thursday, July 2, 2026 at 6:41 PM > *To: *Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> > *Cc: *John Urban <john.urban@galepartners.com>, Marta Baranetska < > marta.baranetska@galepartners.com>, Naz Raeisi < > Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, > Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase < > mangesh.kaurase@galepartners.com>, Siddhi Dhumal < > siddhi.dhumal@galepartners.com>, Karla Dantas <karla.dantas@ideonmedia.com > > > *Subject: *Re: Remax Media Network | Pella 2026 > > Hi Vikas, We can put the PG deal together to test the Remax Media Network > but I wanted to see if you had the end date for the deal. Let me know when > you can and we can put that together for you 😊. Tanner On Tue, Jun 30, > 2026 at 1: 52 PM Tanner > > Hi Vikas, > > > > We can put the PG deal together to test the Remax Media Network but I > wanted to see if you had the end date for the deal. Let me know when you > can and we can put that together for you 😊. > > > > Tanner > > > > On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Vikas, > > > > Confirming we can do this, no problem. > > > > *Do you have a specific end date for the PG?* > > > > Tanner > > > > On Tue, Jun 30, 2026 at 11:47 AM Vikas Kaushal Gopinath < > vikas.gopinath@galepartners.com> wrote: > > Hi Tanner, > > > > Is it possible to layer ZIP code targeting for the PG deal? > > > > Across the six locations, the total budget is approximately $7.5K. If ZIP > targeting is supported, we would need separate PG lines for each location > with its respective ZIP codes and budgets. Please let us know if this is > doable. > > > > *Locations* > > *Budget* > > 743 - Grand Rapids > > $753.82 > > 743 - Northern Michigan > > $753.82 > > 759 - Cleveland > > $1,884.64 > > 764 - Philadelphia > > $1,884.64 > >

Hi Tanner, We got approval to proceed with PG. Please ensure we have the inventory/audience covering the users like recent home buyers, high-income homeowners and new home buyers. Here is the budget details for each campaign and please share separate deals for each campaign/location as we mentioned earlier. Flight Campaign Budget 07/13/2026 - 08/01/2026 743_Grand Rapids $802.24 07/13/2026 - 08/01/2026 743_Northern Michigan $832.94 07/13/2026 - 08/01/2026 759_Cleveland $1,698.13 07/13/2026 - 08/01/2026 764_Philadelphia $1,965.25 07/13/2026 - 08/01/2026 766_Pittsburgh $1,063.22 07/13/2026 - 08/01/2026 768_Knoxville $790.41 We need the attached zip codes targeted for respective locations/campaign on your end. Please let me know if have any questions. Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Monday, July 6, 2026 at 6:42 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com> Cc: John Urban <john.urban@galepartners.com>, Marta Baranetska <marta.baranetska@galepartners.com>, Naz Raeisi <Naz.Raeisi@galepartners.com>, Nandini Raj <Nandini.raj@galepartners.com>, Afrah Khan <afrah.khan@galepartners.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Mangesh Kaurase <mangesh.kaurase@galepartners.com>, Siddhi Dhumal <siddhi.dhumal@galepartners.com> Subject: Re: Remax Media Network | Pella 2026 Good Morning Vikas, I hope you had a nice weekend. For Pella, did you want to test new home buyers through Remax Media via PG? I mentioned we can keep the CPM the same as the PMP alternative and just need the end date to set the PG correctly Good Morning Vikas, I hope you had a nice weekend. For Pella, did you want to test new home buyers through Remax Media via PG? I mentioned we can keep the CPM the same as the PMP alternative and just need the end date to set the PG correctly on our side. All the best, Tanner On Thu, Jul 2, 2026 at 11:50 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Vikas, No problem, for the PG deal we can keep the same CPM as the PMP deals, so $15 USD. Let me know if that works for you and if so, what end date we should attach to the PG. Best, Tanner On Thu, Jul 2, 2026 at 10:32 AM Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> wrote: Hi Tanner, Can you please advise on the CPM for this PG Deals? Thanks, Vikas From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Thursday, July 2, 2026 at 6:41 PM To: Vikas Kaushal Gopinath <vikas.gopinath@galepartners.com<mailto:vikas.gopinath@galepartners.com>> Cc: John Urban <john.urban@galepartners.com<mailto:john.urban@galepartners.com>>, Marta Baranetska <marta.baranetska@galepartners.com<mailto:marta.baranetska@galepartners.com>>, Naz Raeisi <Naz.Raeisi@galepartners.com<mailto:Naz.Raeisi@galepartners.com>>, Nandini Raj <Nandini.raj@galepartners.com<mailto:Nandini.raj@galepartners.com>>, Afrah Khan <afrah.khan@galepartners.com<mailto:afrah.khan@galepartners.com>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Mangesh Kaurase <mangesh.kaurase@galepartners.com<mailto:mangesh.kaurase@galepartners.com>>, Siddhi Dhumal <siddhi.dhumal@galepartners.com<mailto:siddhi.dhumal@galepartners.com>>, Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Subject: Re: Remax Media Network | Pella 2026 Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1: 52 PM Tanner Hi Vikas, We can put the PG deal together to test the Remax Media Network but I wanted to see if you had the end date for the deal. Let me know when you can and we can put that together for you 😊. Tanner On Tue, Jun 30, 2026 at 1:52 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrot

Good Morning Priss, How was your weekend? We missed you last week at lunch. Hopefully we can see one another again soon. I wanted to touch base with you regarding the Canada targeted PMP deals I shared in December. Are you planning to activate these, or should we disable those deals? The always-on France deals we have with Antonin are showing strong CPA results and driving down the overall CPA. Right now we're at a $5 CAD CPA, which is better than the $10 CAD goal. I've reattached the Canada deals for Air Transat. Are you planning to launch these, or do you need anything additional from our end? All the best, Priss. -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [image: Home - Ideon Media]

Good Morning Priss, How are things with you? We should try to grab lunch in the coming weeks if you're open to it. It'd be nice to catch up. You mentioned connecting in May for the attached Canada AON and Promt deals I sent through in December. We're seeing strong CPA results with our France AON setup and I'm encouraged we can achieve the same for the Canadian activation. Are you planning to activate these in the weeks ahead? As for lunch, if you're free on May 14th, 27th or 28th we should try to get together. All the best, Priss. Tanner On Mon, Mar 2, 2026 at 11:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Priss, > > How was your weekend? We missed you last week at lunch. Hopefully we can > see one another again soon. > > I wanted to touch base with you regarding the Canada targeted PMP deals I > shared in December. Are you planning to activate these, or should we > disable those deals? > > The always-on France deals we have with Antonin are showing strong CPA > results and driving down the overall CPA. Right now we're at a $5 CAD CPA, > which is better than the $10 CAD goal. > > I've reattached the Canada deals for Air Transat. Are you planning to > launch these, or do you need anything additional from our end? > > All the best, Priss. > > -- > Tanner Kelly > Senior Director - Sales & Partnerships > (416)-453-8352 > [image: Home - Ideon Media] >

Hi Priss, I wanted to touch base with you on our Canada test now that we're well into May. Would you be open to finding a half hour in the weeks ahead to discuss what the test should look like? We've seen encouraging results on the France specific deals, which I'm hoping we can replicate for the Canadian market. All the best, Priss. Tanner On Thu, May 7, 2026 at 9:53 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Priss, > > How are things with you? We should try to grab lunch in the coming weeks > if you're open to it. It'd be nice to catch up. > > You mentioned connecting in May for the attached Canada AON and Promt > deals I sent through in December. We're seeing strong CPA results with our > France AON setup and I'm encouraged we can achieve the same for the > Canadian activation. Are you planning to activate these in the weeks ahead? > > As for lunch, if you're free on May 14th, 27th or 28th we should try to > get together. > > All the best, Priss. > > Tanner > > On Mon, Mar 2, 2026 at 11:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Priss, >> >> How was your weekend? We missed you last week at lunch. Hopefully we can >> see one another again soon. >> >> I wanted to touch base with you regarding the Canada targeted PMP deals I >> shared in December. Are you planning to activate these, or should we >> disable those deals? >> >> The always-on France deals we have with Antonin are showing strong CPA >> results and driving down the overall CPA. Right now we're at a $5 CAD CPA, >> which is better than the $10 CAD goal. >> >> I've reattached the Canada deals for Air Transat. Are you planning to >> launch these, or do you need anything additional from our end? >> >> All the best, Priss. >> >> -- >> Tanner Kelly >> Senior Director - Sales & Partnerships >> (416)-453-8352 >> [image: Home - Ideon Media] >> >

Good Afternoon Priss, I hope you're having a nice week! Confirming that we are seeing the AON Canada deals live, which is great. Would is be possible for you to include the deals below in the daily automated DSP report below? This way we will have the ability to optimize towards the CPA goal. *Deals to Include:* - Dentsu_Air Transat_mlm_CA_EN_Always On Canada_Travel, Sports, Lifestyle, Family, Home, Gaming_Display_3PD_MS_MLMBRID7720 [2554942] - Dentsu_Air Transat_mlm_CA_EN_Always On Canada_Travel, Sports, Lifestyle, Family, Home, Gaming_Display_CT_MS_MLMBRID7720 [2554940] *Report Name:* Report #1580055800 : "AirTransat_AO-POS-FR_2025_1020956993" from Antonin Cote Tanner On Tue, May 12, 2026 at 10:26 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Priss, > > I wanted to touch base with you on our Canada test now that we're well > into May. Would you be open to finding a half hour in the weeks ahead to > discuss what the test should look like? > > We've seen encouraging results on the France specific deals, which I'm > hoping we can replicate for the Canadian market. > > All the best, Priss. > > Tanner > > On Thu, May 7, 2026 at 9:53 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Priss, >> >> How are things with you? We should try to grab lunch in the coming weeks >> if you're open to it. It'd be nice to catch up. >> >> You mentioned connecting in May for the attached Canada AON and Promt >> deals I sent through in December. We're seeing strong CPA results with our >> France AON setup and I'm encouraged we can achieve the same for the >> Canadian activation. Are you planning to activate these in the weeks ahead? >> >> As for lunch, if you're free on May 14th, 27th or 28th we should try to >> get together. >> >> All the best, Priss. >> >> Tanner >> >> On Mon, Mar 2, 2026 at 11:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Priss, >>> >>> How was your weekend? We missed you last week at lunch. Hopefully we can >>> see one another again soon. >>> >>> I wanted to touch base with you regarding the Canada targeted PMP deals >>> I shared in December. Are you planning to activate these, or should we >>> disable those deals? >>> >>> The always-on France deals we have with Antonin are showing strong CPA >>> results and driving down the overall CPA. Right now we're at a $5 CAD CPA, >>> which is better than the $10 CAD goal. >>> >>> I've reattached the Canada deals for Air Transat. Are you planning to >>> launch these, or do you need anything additional from our end? >>> >>> All the best, Priss. >>> >>> -- >>> Tanner Kelly >>> Senior Director - Sales & Partnerships >>> (416)-453-8352 >>> [image: Home - Ideon Media] >>> >>

Good Afternoon Priss, I hope you're looking forward to the weekend ahead. Any major plans? We haven't seen much usage of our AON Canada deals for Air Transat this year. Is driving lower CPA's through display PMP's still a focus for the Canadian market this year? We've seen a lot of success with always-on and promotional campaigns in France, consistently achieving CPAs below $10. If you don't plan on using the deals, let me know. I can have them disabled on our end. Tanner On Thu, May 21, 2026 at 12:51 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Afternoon Priss, > > I hope you're having a nice week! > > Confirming that we are seeing the AON Canada deals live, which is great. > Would is be possible for you to include the deals below in the daily > automated DSP report below? This way we will have the ability to optimize > towards the CPA goal. > > *Deals to Include:* > > - Dentsu_Air Transat_mlm_CA_EN_Always On Canada_Travel, Sports, > Lifestyle, Family, Home, Gaming_Display_3PD_MS_MLMBRID7720 [2554942] > > > - Dentsu_Air Transat_mlm_CA_EN_Always On Canada_Travel, Sports, > Lifestyle, Family, Home, Gaming_Display_CT_MS_MLMBRID7720 [2554940] > > *Report Name:* > > Report #1580055800 : "AirTransat_AO-POS-FR_2025_1020956993" from Antonin > Cote > > Tanner > > On Tue, May 12, 2026 at 10:26 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Priss, >> >> I wanted to touch base with you on our Canada test now that we're well >> into May. Would you be open to finding a half hour in the weeks ahead to >> discuss what the test should look like? >> >> We've seen encouraging results on the France specific deals, which I'm >> hoping we can replicate for the Canadian market. >> >> All the best, Priss. >> >> Tanner >> >> On Thu, May 7, 2026 at 9:53 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Priss, >>> >>> How are things with you? We should try to grab lunch in the coming >>> weeks if you're open to it. It'd be nice to catch up. >>> >>> You mentioned connecting in May for the attached Canada AON and Promt >>> deals I sent through in December. We're seeing strong CPA results with our >>> France AON setup and I'm encouraged we can achieve the same for the >>> Canadian activation. Are you planning to activate these in the weeks ahead? >>> >>> As for lunch, if you're free on May 14th, 27th or 28th we should try to >>> get together. >>> >>> All the best, Priss. >>> >>> Tanner >>> >>> On Mon, Mar 2, 2026 at 11:21 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Good Morning Priss, >>>> >>>> How was your weekend? We missed you last week at lunch. Hopefully we >>>> can see one another again soon. >>>> >>>> I wanted to touch base with you regarding the Canada targeted PMP deals >>>> I shared in December. Are you planning to activate these, or should we >>>> disable those deals? >>>> >>>> The always-on France deals we have with Antonin are showing strong CPA >>>> results and driving down the overall CPA. Right now we're at a $5 CAD CPA, >>>> which is better than the $10 CAD goal. >>>> >>>> I've reattached the Canada deals for Air Transat. Are you planning to >>>> launch these, or do you need anything additional from our end? >>>> >>>> All the best, Priss. >>>> >>>> -- >>>> Tanner Kelly >>>> Senior Director - Sales & Partnerships >>>> (416)-453-8352 >>>> [image: Home - Ideon Media] >>>> >>>

Hey Edith, Happy Friday Jr ☺️ Thank you so much for thinking of us for this opportunity. Confirming receipt. We'll pull together some recommendations and share them with you by May 1st. Cheers,

Hi Edith, Thanks again for sharing this. Karla and I just reviewed this and wanted to ask the questions below! Specific Industry Targeting You mentioned a focus on specific industry targeting but we

Hi Tanner, Thank you for your questions and for getting back to us. Please find the requested details below: Specific Industry Targeting: While we continue to serve all SMBs, our marketing focus is

Thanks Edith! I appreciate the fast turn around. We're excited to get started on this! On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira <edith.mideva@vista.com> wrote: Hi Tanner, Thank

Hi Tanner, We can do the 28th at 3:30 pm CEST. Thank you On Fri, Apr 24, 2026 at 2:13 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: Hi Edith, Happy Friday as well! ☀️ The minimum required

Hi Karla and Tanner Happy Friday🙂 I am reaching out regarding EU markets and have a quick question: What is the minimum required budget for running consideration campaigns with BLS for the UK, Germany

Thank you Edith. Invite sent. Enjoy the weekend ahead and chat next week! tanner On Fri, Apr 24, 2026 at 9:51 AM Edith Mideva Imbudira <edith.mideva@vista.com> wrote: Hi Tanner, We can do the

Thank you Tanner Have a great weekend too . See you next week On Fri, 24 Apr 2026 at 15:55, Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: Thank you Edith. Invite sent. Enjoy the weekend ahead

Hi Karla and Tanner, I am looking forward to meeting you tomorrow! For the EU, I would also like to brief you and explore running a test in consideration for the FR and UK markets. It would be great to

Hi Nadine! Likewise, I'm looking forward to meeting you tomorrow as well! We will add France and the UK to our response sheet along with the US and Canada. Speak with you tomorrow ☺️. Tanner On Mon

Thank you for the time earlier, everyone. It was nice to meet you, Nadine and Sagar. With the info you shared we'll be prepared to share the updated BLS and targeting documents later this week!

Hi Edith! I hope you're enjoying the week so far! We're pleased to share our proposal document and targeting/ investment sheet for the US and Canada markets for FY27 H1. We've adjusted the

Hi Tanner, Thank you for sending the proposals for the US and CA We will review these details and let you know if they are approved or if we have any further questions. Best, Edith On Thu, 30 Apr 2026

Thanks Edith. We're excited for the feedback and are happy to help with any questions! 😊 Tanner On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira <edith.mideva@vista.com> wrote: > Hi Tanner, > > Thank you for sending the proposals for the US and CA > > We will review these details and let you know if they are approved or if > we have any further questions. > > Best, > Edith > > > > On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Edith! >> >> I hope you're enjoying the week so far! >> >> We're pleased to share our proposal document and targeting/ investment >> sheet for the US and Canada markets for FY27 H1. We've adjusted the >> approach to align with the shift toward larger SMBs and the focus >> industries you highlighted for the SBO initiatives. The BLS will again be >> offered as added value and can be done separately for each market if you >> prefer! We had already pulled the Ownable Moments targeting so we are >> sharing that as well in case you wanted to consider. >> >> Please find the details attached and outlined below ☺️. >> >> *Targeting/ Investment Spreadsheet:* >> >> - Global Objectives & KPI Template: We've filled out these cells >> separately for the US and Canadian markets >> - Targeting Tabs: Bespoke targeting for each of the below >> - USA SBO >> - USA Wedding >> - Canada SBO >> - Canada Wedding >> - Ownable Moments - Display, Video >> - Ownable Moments - CTV >> - Ownable Moments - Audio >> >> *Proposal Document:* >> >> - Campaign Elements: >> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >> CTV, Audio | Tailored Targeting by Market and USA & Canada >> - Programmatic Guaranteed: We can continue to offer PMP's but >> wanted to suggest this approach to ensure full campaign delivery >> - Custom Creative: We would build this out as added value using your >> assets. We believe this is a good approach for the Print Your Promise >> messaging >> - Targeting Availability >> - CTV Details >> - Audio Details >> - Past BLS Success Points >> >> If you'd like to walk through this over a call we'd be happy to find time >> next week 😊! >> >> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >> and France. That will come through shortly! >> >> >> Tanner >> >> >> >> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Thank you for the time earlier, everyone. It was nice to meet you, >>> Nadine and Sagar. >>> With the info you shared we'll be prepared to share the updated BLS and >>> targeting documents later this week! >>> >>> Chat soon. 😊 >>> >>> Tanner >>> >>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Nadine! >>>> >>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>> We will add France and the UK to our response sheet along with the US >>>> and Canada. Speak with you tomorrow ☺️. >>>> >>>> Tanner >>>> >>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> wrote: >>>> >>>>> Hi Karla and Tanner, >>>>> >>>>> I am looking forward to meeting you tomorrow! >>>>> >>>>> For the EU, I would also like to brief you and explore running a test >>>>> in consideration for the FR and UK markets. >>>>> >>>>> It would be great to understand the minimum budgets required for these >>>>> markets to run a BLS. We are considering $50k–$100k in each of these >>>>> markets. >>>>> >>>>> All other briefed details from Edith align with Europe regarding the >>>>> audience shift, creative platform and objectives. If you can add the 2 EU >>>>> markets to Edith's KPI sheet when you fill in your proposal that would be >>>>> great. >>>>> >>>>> Happy to chat more tomorrow. >>>>> >>>>> Thanks a lot >>>>> Nadine >>>>> >>>>> >>>>> >>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>> edith.mideva@vista.com> wrote: >>>>> >>>>>> Hi Karla and Tanner >>>>>> >>>>>> Happy Friday🙂 >>>>>> >>>>>> I am reaching out regarding EU markets and hav

Thanks for the update, Edith! All good for the US. Let us know how things progress for Canada and if we can build on the current collaboration! All the best, Tanner On Tue, May 26, 2026 at 11:29 AM

Hi Edith, I hope you're enjoying the week so far! 😊 I wanted to check in to see if you have any questions about the US and Canada FY27H1 plan? Let us know if our submission was clear or if you'd like to walk through things over a short call. Happy to help. All the best, Edith. Tanner On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Edith. > We're excited for the feedback and are happy to help with any questions! 😊 > > Tanner > > On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thank you for sending the proposals for the US and CA >> >> We will review these details and let you know if they are approved or if >> we have any further questions. >> >> Best, >> Edith >> >> >> >> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Edith! >>> >>> I hope you're enjoying the week so far! >>> >>> We're pleased to share our proposal document and targeting/ investment >>> sheet for the US and Canada markets for FY27 H1. We've adjusted the >>> approach to align with the shift toward larger SMBs and the focus >>> industries you highlighted for the SBO initiatives. The BLS will again be >>> offered as added value and can be done separately for each market if you >>> prefer! We had already pulled the Ownable Moments targeting so we are >>> sharing that as well in case you wanted to consider. >>> >>> Please find the details attached and outlined below ☺️. >>> >>> *Targeting/ Investment Spreadsheet:* >>> >>> - Global Objectives & KPI Template: We've filled out these cells >>> separately for the US and Canadian markets >>> - Targeting Tabs: Bespoke targeting for each of the below >>> - USA SBO >>> - USA Wedding >>> - Canada SBO >>> - Canada Wedding >>> - Ownable Moments - Display, Video >>> - Ownable Moments - CTV >>> - Ownable Moments - Audio >>> >>> *Proposal Document:* >>> >>> - Campaign Elements: >>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>> - Programmatic Guaranteed: We can continue to offer PMP's but >>> wanted to suggest this approach to ensure full campaign delivery >>> - Custom Creative: We would build this out as added value using your >>> assets. We believe this is a good approach for the Print Your Promise >>> messaging >>> - Targeting Availability >>> - CTV Details >>> - Audio Details >>> - Past BLS Success Points >>> >>> If you'd like to walk through this over a call we'd be happy to find >>> time next week 😊! >>> >>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >>> and France. That will come through shortly! >>> >>> >>> Tanner >>> >>> >>> >>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>> Nadine and Sagar. >>>> With the info you shared we'll be prepared to share the updated BLS and >>>> targeting documents later this week! >>>> >>>> Chat soon. 😊 >>>> >>>> Tanner >>>> >>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Nadine! >>>>> >>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>> We will add France and the UK to our response sheet along with the US >>>>> and Canada. Speak with you tomorrow ☺️. >>>>> >>>>> Tanner >>>>> >>>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> >>>>> wrote: >>>>> >>>>>> Hi Karla and Tanner, >>>>>> >>>>>> I am looking forward to meeting you tomorrow! >>>>>> >>>>>> For the EU, I would also like to brief you and explore running a test >>>>>> in consideration for the FR and UK markets. >>>>>> >>>>>> It would be great to understand the minimum budgets required for >>>>>> these markets to run a BLS. We are considering $50k–$100k in each of these >>>>>> markets. >>>>>> >>>>>> All other briefed details from Edith align with Europe regardin

Hi Tanner, Thank you for following up. We have presented the NA proposals to stakeholders and are currently awaiting feedback and approval . We will reach out as soon as we have an update or if any questions arise. Additionally, we will not be moving forward with the US market at this time due to budget constraints. Hopefully we will have the opportunity to revisit this in the future. Best, Edith On Tue, May 26, 2026 at 4:06 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Edith, > > I hope you're enjoying the week so far! 😊 > > I wanted to check in to see if you have any questions about the US and > Canada FY27H1 plan? Let us know if our submission was clear or if you'd > like to walk through things over a short call. Happy to help. > > All the best, Edith. > > Tanner > > On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks Edith. >> We're excited for the feedback and are happy to help with any >> questions! 😊 >> >> Tanner >> >> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Thank you for sending the proposals for the US and CA >>> >>> We will review these details and let you know if they are approved or >>> if we have any further questions. >>> >>> Best, >>> Edith >>> >>> >>> >>> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Edith! >>>> >>>> I hope you're enjoying the week so far! >>>> >>>> We're pleased to share our proposal document and targeting/ investment >>>> sheet for the US and Canada markets for FY27 H1. We've adjusted the >>>> approach to align with the shift toward larger SMBs and the focus >>>> industries you highlighted for the SBO initiatives. The BLS will again be >>>> offered as added value and can be done separately for each market if you >>>> prefer! We had already pulled the Ownable Moments targeting so we are >>>> sharing that as well in case you wanted to consider. >>>> >>>> Please find the details attached and outlined below ☺️. >>>> >>>> *Targeting/ Investment Spreadsheet:* >>>> >>>> - Global Objectives & KPI Template: We've filled out these cells >>>> separately for the US and Canadian markets >>>> - Targeting Tabs: Bespoke targeting for each of the below >>>> - USA SBO >>>> - USA Wedding >>>> - Canada SBO >>>> - Canada Wedding >>>> - Ownable Moments - Display, Video >>>> - Ownable Moments - CTV >>>> - Ownable Moments - Audio >>>> >>>> *Proposal Document:* >>>> >>>> - Campaign Elements: >>>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>>> - Programmatic Guaranteed: We can continue to offer PMP's but >>>> wanted to suggest this approach to ensure full campaign delivery >>>> - Custom Creative: We would build this out as added value using >>>> your assets. We believe this is a good approach for the Print Your Promise >>>> messaging >>>> - Targeting Availability >>>> - CTV Details >>>> - Audio Details >>>> - Past BLS Success Points >>>> >>>> If you'd like to walk through this over a call we'd be happy to find >>>> time next week 😊! >>>> >>>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >>>> and France. That will come through shortly! >>>> >>>> >>>> Tanner >>>> >>>> >>>> >>>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>>> Nadine and Sagar. >>>>> With the info you shared we'll be prepared to share the updated BLS >>>>> and targeting documents later this week! >>>>> >>>>> Chat soon. 😊 >>>>> >>>>> Tanner >>>>> >>>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Nadine! >>>>>> >>>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>>> We will add France and the UK to our response sheet along with the US >>>>>> and Canada. Speak wit

Hi Karla and Tanner, I am writing to share several updates regarding our FY27 campaigns. I can confirm that the proposals have been approved with a budget of $200,000 for SBO and $94,700 for Wedding. For these activations, we will proceed with PG deals rather than PMPs. We also plan to utilize both display and video creatives to support our campaign objectives. Additionally, I wanted to let you know that I will be moving to a different team. Going forward, Ewelina and Carlos (cc'd) will be your primary points of contact. That said, I will still be around and available should you need any assistance during the transition or have any questions in the future. Best Edith On Tue, May 26, 2026 at 5:31 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks for the update, Edith! All good for the US. Let us know how > things progress for Canada and if we can build on the current collaboration! > > All the best, > > Tanner > > On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thank you for following up. >> >> We have presented the NA proposals to stakeholders and are currently >> awaiting feedback and approval . We will reach out as soon as we have an >> update or if any questions arise. >> >> Additionally, we will not be moving forward with the US market at this >> time due to budget constraints. Hopefully we will have the opportunity to >> revisit this in the future. >> >> Best, >> Edith >> >> >> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Edith, >>> >>> I hope you're enjoying the week so far! 😊 >>> >>> I wanted to check in to see if you have any questions about the US and >>> Canada FY27H1 plan? Let us know if our submission was clear or if you'd >>> like to walk through things over a short call. Happy to help. >>> >>> All the best, Edith. >>> >>> Tanner >>> >>> On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Thanks Edith. >>>> We're excited for the feedback and are happy to help with any >>>> questions! 😊 >>>> >>>> Tanner >>>> >>>> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thank you for sending the proposals for the US and CA >>>>> >>>>> We will review these details and let you know if they are approved or >>>>> if we have any further questions. >>>>> >>>>> Best, >>>>> Edith >>>>> >>>>> >>>>> >>>>> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Edith! >>>>>> >>>>>> I hope you're enjoying the week so far! >>>>>> >>>>>> We're pleased to share our proposal document and targeting/ >>>>>> investment sheet for the US and Canada markets for FY27 H1. We've adjusted >>>>>> the approach to align with the shift toward larger SMBs and the focus >>>>>> industries you highlighted for the SBO initiatives. The BLS will again be >>>>>> offered as added value and can be done separately for each market if you >>>>>> prefer! We had already pulled the Ownable Moments targeting so we are >>>>>> sharing that as well in case you wanted to consider. >>>>>> >>>>>> Please find the details attached and outlined below ☺️. >>>>>> >>>>>> *Targeting/ Investment Spreadsheet:* >>>>>> >>>>>> - Global Objectives & KPI Template: We've filled out these cells >>>>>> separately for the US and Canadian markets >>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>> - USA SBO >>>>>> - USA Wedding >>>>>> - Canada SBO >>>>>> - Canada Wedding >>>>>> - Ownable Moments - Display, Video >>>>>> - Ownable Moments - CTV >>>>>> - Ownable Moments - Audio >>>>>> >>>>>> *Proposal Document:* >>>>>> >>>>>> - Campaign Elements: >>>>>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>>>>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>>>>> - Programmatic Guaranteed: We can continue to offer PMP's but >>>>>> wanted to suggest this approach

Hi Edith, Thank you for the update, but the news is bittersweet. Karla and I will miss collaborating with you directly like we've done over the last year. It's been fun staying on top of these campaigns together and I hope we can stay in touch! Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, Karla and I are available for a call to introduce ourselves and align on our FY27H1 efforts. Does one of the times below work for you? - June 18 - 10:30am - 1pm EST - June 19 - 9:30am - 11am EST It would be nice to align on the below during the call. - Budget distribution for Video & Display across SBO and Wedding as we will need separate PGs for each - BLS inputs needed/ question alignment - Reporting cadence throughout FY27H1 - Seat ID/ Seat Name Confirmation: Same as previous flights? All the best, Tanner On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < edith.mideva@vista.com> wrote: > Hi Karla and Tanner, > > I am writing to share several updates regarding our FY27 campaigns. > > I can confirm that the proposals have been approved with a budget of > $200,000 for SBO and $94,700 for Wedding. For these activations, we will > proceed with PG deals rather than PMPs. We also plan to utilize both > display and video creatives to support our campaign objectives. > > Additionally, I wanted to let you know that I will be moving to a > different team. Going forward, Ewelina and Carlos (cc'd) will be your > primary points of contact. That said, I will still be around and available > should you need any assistance during the transition or have any questions > in the future. > > Best > Edith > > > On Tue, May 26, 2026 at 5:31 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks for the update, Edith! All good for the US. Let us know how >> things progress for Canada and if we can build on the current collaboration! >> >> All the best, >> >> Tanner >> >> On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Thank you for following up. >>> >>> We have presented the NA proposals to stakeholders and are currently >>> awaiting feedback and approval . We will reach out as soon as we have an >>> update or if any questions arise. >>> >>> Additionally, we will not be moving forward with the US market at this >>> time due to budget constraints. Hopefully we will have the opportunity to >>> revisit this in the future. >>> >>> Best, >>> Edith >>> >>> >>> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Edith, >>>> >>>> I hope you're enjoying the week so far! 😊 >>>> >>>> I wanted to check in to see if you have any questions about the US and >>>> Canada FY27H1 plan? Let us know if our submission was clear or if you'd >>>> like to walk through things over a short call. Happy to help. >>>> >>>> All the best, Edith. >>>> >>>> Tanner >>>> >>>> On Mon, May 4, 2026 at 9:25 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thanks Edith. >>>>> We're excited for the feedback and are happy to help with any >>>>> questions! 😊 >>>>> >>>>> Tanner >>>>> >>>>> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >>>>> edith.mideva@vista.com> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> Thank you for sending the proposals for the US and CA >>>>>> >>>>>> We will review these details and let you know if they are approved >>>>>> or if we have any further questions. >>>>>> >>>>>> Best, >>>>>> Edith >>>>>> >>>>>> >>>>>> >>>>>> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Edith! >>>>>>> >>>>>>> I hope you're enjoying the week so far! >>>>>>> >>>>>>> We're pleased to share our proposal document and targeting/ >>>>>>> investment sheet for the US and Canada markets for FY27 H1. We've adjusted >>>>>>> the approach to align with the shift toward larger SMBs and the focus >>>>>>> industries you highlighted for the SBO initiatives. The BLS will ag

Good Morning Carlos and Ewelina, Did you have time next week to discuss the points below before the Canadian campaign starts in July? It looks like we are free during the times below. -Tuesday: 9:30am-10:30am EST -Wednesday: 9am-10:30am EST -Thursday: 11am-12pm EST - Budget distribution for the PGs: - By Month - By Tactic (display, video, etc) - CPM Alignment: - $16 USD for video suggested - $9 USD for display suggested - BLS inputs needed/ question alignment - Reporting cadence throughout FY27H1 - Seat ID/ Seat Name Confirmation All the best! Tanner On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Edith, > > Thank you for the update, but the news is bittersweet. Karla and I will > miss collaborating with you directly like we've done over the last year. > It's been fun staying on top of these campaigns together and I hope we can > stay in touch! > > Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, > Karla and I are available for a call to introduce ourselves and align on > our FY27H1 efforts. Does one of the times below work for you? > > - June 18 - 10:30am - 1pm EST > - June 19 - 9:30am - 11am EST > > It would be nice to align on the below during the call. > > - Budget distribution for Video & Display across SBO and Wedding as we > will need separate PGs for each > - BLS inputs needed/ question alignment > - Reporting cadence throughout FY27H1 > - Seat ID/ Seat Name Confirmation: Same as previous flights? > > All the best, > > Tanner > > On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Karla and Tanner, >> >> I am writing to share several updates regarding our FY27 campaigns. >> >> I can confirm that the proposals have been approved with a budget of >> $200,000 for SBO and $94,700 for Wedding. For these activations, we will >> proceed with PG deals rather than PMPs. We also plan to utilize both >> display and video creatives to support our campaign objectives. >> >> Additionally, I wanted to let you know that I will be moving to a >> different team. Going forward, Ewelina and Carlos (cc'd) will be your >> primary points of contact. That said, I will still be around and available >> should you need any assistance during the transition or have any questions >> in the future. >> >> Best >> Edith >> >> >> On Tue, May 26, 2026 at 5:31 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Thanks for the update, Edith! All good for the US. Let us know how >>> things progress for Canada and if we can build on the current collaboration! >>> >>> All the best, >>> >>> Tanner >>> >>> On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < >>> edith.mideva@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> Thank you for following up. >>>> >>>> We have presented the NA proposals to stakeholders and are currently >>>> awaiting feedback and approval . We will reach out as soon as we have an >>>> update or if any questions arise. >>>> >>>> Additionally, we will not be moving forward with the US market at this >>>> time due to budget constraints. Hopefully we will have the opportunity to >>>> revisit this in the future. >>>> >>>> Best, >>>> Edith >>>> >>>> >>>> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Edith, >>>>> >>>>> I hope you're enjoying the week so far! 😊 >>>>> >>>>> I wanted to check in to see if you have any questions about the US and >>>>> Canada FY27H1 plan? Let us know if our submission was clear or if you'd >>>>> like to walk through things over a short call. Happy to help. >>>>> >>>>> All the best, Edith. >>>>> >>>>> Tanner >>>>> >>>>> On Mon, May 4, 2026 at 9:25 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Thanks Edith. >>>>>> We're excited for the feedback and are happy to help with any >>>>>> questions! 😊 >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >>>>>> edith.mideva@vista.c

Hi Tanner, Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 a.m. EST works perfectly for us to connect. Looking forward to it! Best, Edith On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Carlos and Ewelina, > > Did you have time next week to discuss the points below before the > Canadian campaign starts in July? It looks like we are free during the > times below. > > -Tuesday: 9:30am-10:30am EST > -Wednesday: 9am-10:30am EST > -Thursday: 11am-12pm EST > > - Budget distribution for the PGs: > - By Month > - By Tactic (display, video, etc) > - CPM Alignment: > - $16 USD for video suggested > - $9 USD for display suggested > - BLS inputs needed/ question alignment > - Reporting cadence throughout FY27H1 > - Seat ID/ Seat Name Confirmation > > All the best! > > Tanner > > > On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Edith, >> >> Thank you for the update, but the news is bittersweet. Karla and I will >> miss collaborating with you directly like we've done over the last year. >> It's been fun staying on top of these campaigns together and I hope we can >> stay in touch! >> >> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >> Karla and I are available for a call to introduce ourselves and align on >> our FY27H1 efforts. Does one of the times below work for you? >> >> - June 18 - 10:30am - 1pm EST >> - June 19 - 9:30am - 11am EST >> >> It would be nice to align on the below during the call. >> >> - Budget distribution for Video & Display across SBO and Wedding as >> we will need separate PGs for each >> - BLS inputs needed/ question alignment >> - Reporting cadence throughout FY27H1 >> - Seat ID/ Seat Name Confirmation: Same as previous flights? >> >> All the best, >> >> Tanner >> >> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Karla and Tanner, >>> >>> I am writing to share several updates regarding our FY27 campaigns. >>> >>> I can confirm that the proposals have been approved with a budget of >>> $200,000 for SBO and $94,700 for Wedding. For these activations, we will >>> proceed with PG deals rather than PMPs. We also plan to utilize both >>> display and video creatives to support our campaign objectives. >>> >>> Additionally, I wanted to let you know that I will be moving to a >>> different team. Going forward, Ewelina and Carlos (cc'd) will be your >>> primary points of contact. That said, I will still be around and available >>> should you need any assistance during the transition or have any questions >>> in the future. >>> >>> Best >>> Edith >>> >>> >>> On Tue, May 26, 2026 at 5:31 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thanks for the update, Edith! All good for the US. Let us know how >>>> things progress for Canada and if we can build on the current collaboration! >>>> >>>> All the best, >>>> >>>> Tanner >>>> >>>> On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thank you for following up. >>>>> >>>>> We have presented the NA proposals to stakeholders and are currently >>>>> awaiting feedback and approval . We will reach out as soon as we have an >>>>> update or if any questions arise. >>>>> >>>>> Additionally, we will not be moving forward with the US market at this >>>>> time due to budget constraints. Hopefully we will have the opportunity to >>>>> revisit this in the future. >>>>> >>>>> Best, >>>>> Edith >>>>> >>>>> >>>>> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Edith, >>>>>> >>>>>> I hope you're enjoying the week so far! 😊 >>>>>> >>>>>> I wanted to check in to see if you have any questions about the US >>>>>> and Canada FY27H1 plan? Let us know if our submission was clear or if you'd >>>>>> like to walk through things over a short call. Happy to help. >>

Thanks Edith. Sending now! On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < edith.mideva@vista.com> wrote: > Hi Tanner, > > Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 a.m. > EST works perfectly for us to connect. > > Looking forward to it! > > Best, > Edith > > > On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Carlos and Ewelina, >> >> Did you have time next week to discuss the points below before the >> Canadian campaign starts in July? It looks like we are free during the >> times below. >> >> -Tuesday: 9:30am-10:30am EST >> -Wednesday: 9am-10:30am EST >> -Thursday: 11am-12pm EST >> >> - Budget distribution for the PGs: >> - By Month >> - By Tactic (display, video, etc) >> - CPM Alignment: >> - $16 USD for video suggested >> - $9 USD for display suggested >> - BLS inputs needed/ question alignment >> - Reporting cadence throughout FY27H1 >> - Seat ID/ Seat Name Confirmation >> >> All the best! >> >> Tanner >> >> >> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Hi Edith, >>> >>> Thank you for the update, but the news is bittersweet. Karla and I will >>> miss collaborating with you directly like we've done over the last year. >>> It's been fun staying on top of these campaigns together and I hope we can >>> stay in touch! >>> >>> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >>> Karla and I are available for a call to introduce ourselves and align on >>> our FY27H1 efforts. Does one of the times below work for you? >>> >>> - June 18 - 10:30am - 1pm EST >>> - June 19 - 9:30am - 11am EST >>> >>> It would be nice to align on the below during the call. >>> >>> - Budget distribution for Video & Display across SBO and Wedding as >>> we will need separate PGs for each >>> - BLS inputs needed/ question alignment >>> - Reporting cadence throughout FY27H1 >>> - Seat ID/ Seat Name Confirmation: Same as previous flights? >>> >>> All the best, >>> >>> Tanner >>> >>> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >>> edith.mideva@vista.com> wrote: >>> >>>> Hi Karla and Tanner, >>>> >>>> I am writing to share several updates regarding our FY27 campaigns. >>>> >>>> I can confirm that the proposals have been approved with a budget of >>>> $200,000 for SBO and $94,700 for Wedding. For these activations, we will >>>> proceed with PG deals rather than PMPs. We also plan to utilize both >>>> display and video creatives to support our campaign objectives. >>>> >>>> Additionally, I wanted to let you know that I will be moving to a >>>> different team. Going forward, Ewelina and Carlos (cc'd) will be your >>>> primary points of contact. That said, I will still be around and available >>>> should you need any assistance during the transition or have any questions >>>> in the future. >>>> >>>> Best >>>> Edith >>>> >>>> >>>> On Tue, May 26, 2026 at 5:31 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thanks for the update, Edith! All good for the US. Let us know how >>>>> things progress for Canada and if we can build on the current collaboration! >>>>> >>>>> All the best, >>>>> >>>>> Tanner >>>>> >>>>> On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < >>>>> edith.mideva@vista.com> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> Thank you for following up. >>>>>> >>>>>> We have presented the NA proposals to stakeholders and are currently >>>>>> awaiting feedback and approval . We will reach out as soon as we have an >>>>>> update or if any questions arise. >>>>>> >>>>>> Additionally, we will not be moving forward with the US market at >>>>>> this time due to budget constraints. Hopefully we will have the opportunity >>>>>> to revisit this in the future. >>>>>> >>>>>> Best, >>>>>> Edith >>>>>> >>>>>> >>>>>> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Edith, >>>>>>> >>>>>>> I hope you're enjoying th

Hi Tanner, I hope you are well! I wanted to confirm a few things we discussed for the test in FR: - PG deal - Seat ID is 4147631. The advertiser ID is 527330350 - Budgets: We agreed to set these up the following way to front-load for BLS: - PG 1: Sept 40%: $40k - PG 2: for Oct 30%: $30k / Nov 30%: $30k - Formats: run video only: 30s and 15s - BLS: - Please share the questions you have in French for the Canadian market and we can localize them. - Please share 1 custom question that we can tailor to the PYP creative - Here is the competitor list we have for the French market: Easyprint Helloprint Printoclock Easyflyer Pixartprinting Let me know if you need anything else. Thanks so much, Nadine On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Carlos and Ewelina, > > Did you have time next week to discuss the points below before the > Canadian campaign starts in July? It looks like we are free during the > times below. > > -Tuesday: 9:30am-10:30am EST > -Wednesday: 9am-10:30am EST > -Thursday: 11am-12pm EST > > - Budget distribution for the PGs: > - By Month > - By Tactic (display, video, etc) > - CPM Alignment: > - $16 USD for video suggested > - $9 USD for display suggested > - BLS inputs needed/ question alignment > - Reporting cadence throughout FY27H1 > - Seat ID/ Seat Name Confirmation > > All the best! > > Tanner > > > On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Edith, >> >> Thank you for the update, but the news is bittersweet. Karla and I will >> miss collaborating with you directly like we've done over the last year. >> It's been fun staying on top of these campaigns together and I hope we can >> stay in touch! >> >> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >> Karla and I are available for a call to introduce ourselves and align on >> our FY27H1 efforts. Does one of the times below work for you? >> >> - June 18 - 10:30am - 1pm EST >> - June 19 - 9:30am - 11am EST >> >> It would be nice to align on the below during the call. >> >> - Budget distribution for Video & Display across SBO and Wedding as >> we will need separate PGs for each >> - BLS inputs needed/ question alignment >> - Reporting cadence throughout FY27H1 >> - Seat ID/ Seat Name Confirmation: Same as previous flights? >> >> All the best, >> >> Tanner >> >> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Karla and Tanner, >>> >>> I am writing to share several updates regarding our FY27 campaigns. >>> >>> I can confirm that the proposals have been approved with a budget of >>> $200,000 for SBO and $94,700 for Wedding. For these activations, we will >>> proceed with PG deals rather than PMPs. We also plan to utilize both >>> display and video creatives to support our campaign objectives. >>> >>> Additionally, I wanted to let you know that I will be moving to a >>> different team. Going forward, Ewelina and Carlos (cc'd) will be your >>> primary points of contact. That said, I will still be around and available >>> should you need any assistance during the transition or have any questions >>> in the future. >>> >>> Best >>> Edith >>> >>> >>> On Tue, May 26, 2026 at 5:31 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thanks for the update, Edith! All good for the US. Let us know how >>>> things progress for Canada and if we can build on the current collaboration! >>>> >>>> All the best, >>>> >>>> Tanner >>>> >>>> On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thank you for following up. >>>>> >>>>> We have presented the NA proposals to stakeholders and are currently >>>>> awaiting feedback and approval . We will reach out as soon as we have an >>>>> update or if any questions arise. >>>>> >>>>> Additionally, we will not be moving forward with the US market at this >>>>> time due to

Hi Nadine! All is well, thanks. I hope you enjoyed the weekend 🙂. Confirming I had the below, the the items in italics slightly different from yours. - Date: - *PG 1 40%: Aug 24 - Sept 30 (I recall we wanted to start this in late August just prior to the September push in case we need to troubleshoot any initial setup queries)* - PG 2 60% Split: Oct 1 - Nov 30 - Tactic: Video only (15s, 30s) - Seat ID: 4147631. The advertiser ID is 527330350 - BLS: General Questions - Question 1: When you think of custom print products for a business, what brand comes to mind? - A - VistaPrint - Positive B - Staples - Negative - this could be altered for Easyprint C - Helloprint - Negative - this could be altered for Helloprint D - Printoclock- Negative - this could be altered for Printoclock - E - Easyflyer- Negative - this could be altered for Eastflyer - F - Pixartprinting- Negative - this could be altered for Pixartprinting - Question 2 - Are you a business owner or business decision maker? A - I'm a business owner B - Yes, I'm a business decision maker, working in management or HR. C - No, I'm not a business owner or business decision maker - Question 3 - In the past week, have you seen an ad from Vistaprint? A - Yes - Positive B - Maybe - Neutral C - No - Negative. - BLS: Specialized Question Option (note, we can alter this as you'd like) - Question 4 - When considering printing services for your business, how important are Automation and AI Design Tools within the platform? - A- Yes - Very Important - B - Maybe - Somewhat Important - C - No - Not Important All the best, Tanner On Mon, Jun 22, 2026 at 6:40 AM Nadine Jurka <njuerka@vista.com> wrote: > Hi Tanner, > > I hope you are well! > > I wanted to confirm a few things we discussed for the test in FR: > > - PG deal > - Seat ID is 4147631. The advertiser ID is 527330350 > - Budgets: We agreed to set these up the following way to front-load for > BLS: > > - PG 1: Sept 40%: $40k > - PG 2: for Oct 30%: $30k / Nov 30%: $30k > > - Formats: run video only: 30s and 15s > - BLS: > > - Please share the questions you have in French for the Canadian > market and we can localize them. > - Please share 1 custom question that we can tailor to the PYP > creative > - Here is the competitor list we have for the French market: > Easyprint > Helloprint > Printoclock > Easyflyer > Pixartprinting > > > Let me know if you need anything else. > > Thanks so much, > Nadine > > > > On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Carlos and Ewelina, >> >> Did you have time next week to discuss the points below before the >> Canadian campaign starts in July? It looks like we are free during the >> times below. >> >> -Tuesday: 9:30am-10:30am EST >> -Wednesday: 9am-10:30am EST >> -Thursday: 11am-12pm EST >> >> - Budget distribution for the PGs: >> - By Month >> - By Tactic (display, video, etc) >> - CPM Alignment: >> - $16 USD for video suggested >> - $9 USD for display suggested >> - BLS inputs needed/ question alignment >> - Reporting cadence throughout FY27H1 >> - Seat ID/ Seat Name Confirmation >> >> All the best! >> >> Tanner >> >> >> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Hi Edith, >>> >>> Thank you for the update, but the news is bittersweet. Karla and I will >>> miss collaborating with you directly like we've done over the last year. >>> It's been fun staying on top of these campaigns together and I hope we can >>> stay in touch! >>> >>> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >>> Karla and I are available for a call to introduce ourselves and align on >>> our FY27H1 efforts. Does one of the times below work for you? >>> >>> - June 18 - 10:30am - 1pm EST >>> - June 19 - 9:30am - 11am EST >>> >>> It would be nice to align on the below during the call. >>> >>> - Budget distribution for Video & Display across SBO and Wedding as >>> we will need separate PGs for each

Thank you Tanner! I hope you had a nice weekend too. It was great here and I am off for a small holiday tomorrow for the rest of the week. You are correct, we did say we could start late August, so that's fine. I can work internally on the questions to have them in French and work on the custom option too. Thanks Nadine On Mon, Jun 22, 2026 at 2:26 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Nadine! > > All is well, thanks. I hope you enjoyed the weekend 🙂. Confirming I had > the below, the the items in italics slightly different from yours. > > - Date: > - *PG 1 40%: Aug 24 - Sept 30 (I recall we wanted to start this in > late August just prior to the September push in case we need to > troubleshoot any initial setup queries)* > - PG 2 60% Split: Oct 1 - Nov 30 > - Tactic: Video only (15s, 30s) > - Seat ID: 4147631. The advertiser ID is 527330350 > - BLS: General Questions > - Question 1: When you think of custom print products for a > business, what brand comes to mind? > - A - VistaPrint - Positive > B - Staples - Negative - this could be altered for Easyprint > C - Helloprint - Negative - this could be altered for Helloprint > D - Printoclock- Negative - this could be altered for Printoclock > - E - Easyflyer- Negative - this could be altered for Eastflyer > - F - Pixartprinting- Negative - this could be altered for > Pixartprinting > > > - Question 2 - Are you a business owner or business decision maker? > A - I'm a business owner > B - Yes, I'm a business decision maker, working in management or HR. > C - No, I'm not a business owner or business decision maker > > - Question 3 - In the past week, have you seen an ad from > Vistaprint? > A - Yes - Positive > B - Maybe - Neutral > C - No - Negative. > - BLS: Specialized Question Option (note, we can alter this as you'd > like) > - Question 4 - When considering printing services for your > business, how important are Automation and AI Design Tools within the > platform? > - A- Yes - Very Important > - B - Maybe - Somewhat Important > - C - No - Not Important > > All the best, > > Tanner > > > On Mon, Jun 22, 2026 at 6:40 AM Nadine Jurka <njuerka@vista.com> wrote: > >> Hi Tanner, >> >> I hope you are well! >> >> I wanted to confirm a few things we discussed for the test in FR: >> >> - PG deal >> - Seat ID is 4147631. The advertiser ID is 527330350 >> - Budgets: We agreed to set these up the following way to front-load for >> BLS: >> >> - PG 1: Sept 40%: $40k >> - PG 2: for Oct 30%: $30k / Nov 30%: $30k >> >> - Formats: run video only: 30s and 15s >> - BLS: >> >> - Please share the questions you have in French for the Canadian >> market and we can localize them. >> - Please share 1 custom question that we can tailor to the PYP >> creative >> - Here is the competitor list we have for the French market: >> Easyprint >> Helloprint >> Printoclock >> Easyflyer >> Pixartprinting >> >> >> Let me know if you need anything else. >> >> Thanks so much, >> Nadine >> >> >> >> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Carlos and Ewelina, >>> >>> Did you have time next week to discuss the points below before the >>> Canadian campaign starts in July? It looks like we are free during the >>> times below. >>> >>> -Tuesday: 9:30am-10:30am EST >>> -Wednesday: 9am-10:30am EST >>> -Thursday: 11am-12pm EST >>> >>> - Budget distribution for the PGs: >>> - By Month >>> - By Tactic (display, video, etc) >>> - CPM Alignment: >>> - $16 USD for video suggested >>> - $9 USD for display suggested >>> - BLS inputs needed/ question alignment >>> - Reporting cadence throughout FY27H1 >>> - Seat ID/ Seat Name Confirmation >>> >>> All the best! >>> >>> Tanner >>> >>> >>> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Edith, >>>> >>>> Thank you for the update, but the news is bittersweet. Karla and I will >>>> miss collaborating with you directly like we've done over the last ye

Thanks Nadine. Enjoy your time away to disconnect! Tanner On Mon, Jun 22, 2026 at 8:58 AM Nadine Jurka <njuerka@vista.com> wrote: > Thank you Tanner! > > I hope you had a nice weekend too. It was great here and I am off for a > small holiday tomorrow for the rest of the week. > > You are correct, we did say we could start late August, so that's fine. > > I can work internally on the questions to have them in French and work on > the custom option too. > > Thanks > Nadine > > On Mon, Jun 22, 2026 at 2:26 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Nadine! >> >> All is well, thanks. I hope you enjoyed the weekend 🙂. Confirming I had >> the below, the the items in italics slightly different from yours. >> >> - Date: >> - *PG 1 40%: Aug 24 - Sept 30 (I recall we wanted to start this in >> late August just prior to the September push in case we need to >> troubleshoot any initial setup queries)* >> - PG 2 60% Split: Oct 1 - Nov 30 >> - Tactic: Video only (15s, 30s) >> - Seat ID: 4147631. The advertiser ID is 527330350 >> - BLS: General Questions >> - Question 1: When you think of custom print products for a >> business, what brand comes to mind? >> - A - VistaPrint - Positive >> B - Staples - Negative - this could be altered for Easyprint >> C - Helloprint - Negative - this could be altered for Helloprint >> D - Printoclock- Negative - this could be altered for Printoclock >> - E - Easyflyer- Negative - this could be altered for Eastflyer >> - F - Pixartprinting- Negative - this could be altered for >> Pixartprinting >> >> >> - Question 2 - Are you a business owner or business decision maker? >> A - I'm a business owner >> B - Yes, I'm a business decision maker, working in management or >> HR. >> C - No, I'm not a business owner or business decision maker >> >> - Question 3 - In the past week, have you seen an ad from >> Vistaprint? >> A - Yes - Positive >> B - Maybe - Neutral >> C - No - Negative. >> - BLS: Specialized Question Option (note, we can alter this as you'd >> like) >> - Question 4 - When considering printing services for your >> business, how important are Automation and AI Design Tools within the >> platform? >> - A- Yes - Very Important >> - B - Maybe - Somewhat Important >> - C - No - Not Important >> >> All the best, >> >> Tanner >> >> >> On Mon, Jun 22, 2026 at 6:40 AM Nadine Jurka <njuerka@vista.com> wrote: >> >>> Hi Tanner, >>> >>> I hope you are well! >>> >>> I wanted to confirm a few things we discussed for the test in FR: >>> >>> - PG deal >>> - Seat ID is 4147631. The advertiser ID is 527330350 >>> - Budgets: We agreed to set these up the following way to front-load for >>> BLS: >>> >>> - PG 1: Sept 40%: $40k >>> - PG 2: for Oct 30%: $30k / Nov 30%: $30k >>> >>> - Formats: run video only: 30s and 15s >>> - BLS: >>> >>> - Please share the questions you have in French for the Canadian >>> market and we can localize them. >>> - Please share 1 custom question that we can tailor to the PYP >>> creative >>> - Here is the competitor list we have for the French market: >>> Easyprint >>> Helloprint >>> Printoclock >>> Easyflyer >>> Pixartprinting >>> >>> >>> Let me know if you need anything else. >>> >>> Thanks so much, >>> Nadine >>> >>> >>> >>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Good Morning Carlos and Ewelina, >>>> >>>> Did you have time next week to discuss the points below before the >>>> Canadian campaign starts in July? It looks like we are free during the >>>> times below. >>>> >>>> -Tuesday: 9:30am-10:30am EST >>>> -Wednesday: 9am-10:30am EST >>>> -Thursday: 11am-12pm EST >>>> >>>> - Budget distribution for the PGs: >>>> - By Month >>>> - By Tactic (display, video, etc) >>>> - CPM Alignment: >>>> - $16 USD for video suggested >>>> - $9 USD for display suggested >>>> - BLS inputs needed/ question alignment >>>> - Reporting cadence throughout FY27H1 >>>> - Seat ID/ Seat Name Confirmation >>>> >>>> All the best! >>>> >>>> Tanner

Hey Edith, Carlos and Ewelina, Nice chatting with you guys, as usual ☺️ Please see the key takeaways from our call: *Budgets* • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the quarter • Monthly budgets still TBD • SBO will include both OLV and Display • Wedding will run OLV only • Seat ID remains the same *To be confirmed* • Are we moving forward with PG, or keeping the execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing them and adding one or two tied to the Print Your Possible platform. Please see attached for reference: - *BLS One-Pager* - *BLS Reports from Q1 2026* - *Reporting Guidelines for DV360* If you have any questions or if I missed anything, just let me know. Cheers, Karla On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < edith.mideva@vista.com> wrote: > Hi Tanner, > > Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 a.m. > EST works perfectly for us to connect. > > Looking forward to it! > > Best, > Edith > > > On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Carlos and Ewelina, >> >> Did you have time next week to discuss the points below before the >> Canadian campaign starts in July? It looks like we are free during the >> times below. >> >> -Tuesday: 9:30am-10:30am EST >> -Wednesday: 9am-10:30am EST >> -Thursday: 11am-12pm EST >> >> - Budget distribution for the PGs: >> - By Month >> - By Tactic (display, video, etc) >> - CPM Alignment: >> - $16 USD for video suggested >> - $9 USD for display suggested >> - BLS inputs needed/ question alignment >> - Reporting cadence throughout FY27H1 >> - Seat ID/ Seat Name Confirmation >> >> All the best! >> >> Tanner >> >> >> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Hi Edith, >>> >>> Thank you for the update, but the news is bittersweet. Karla and I will >>> miss collaborating with you directly like we've done over the last year. >>> It's been fun staying on top of these campaigns together and I hope we can >>> stay in touch! >>> >>> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >>> Karla and I are available for a call to introduce ourselves and align on >>> our FY27H1 efforts. Does one of the times below work for you? >>> >>> - June 18 - 10:30am - 1pm EST >>> - June 19 - 9:30am - 11am EST >>> >>> It would be nice to align on the below during the call. >>> >>> - Budget distribution for Video & Display across SBO and Wedding as >>> we will need separate PGs for each >>> - BLS inputs needed/ question alignment >>> - Reporting cadence throughout FY27H1 >>> - Seat ID/ Seat Name Confirmation: Same as previous flights? >>> >>> All the best, >>> >>> Tanner >>> >>> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >>> edith.mideva@vista.com> wrote: >>> >>>> Hi Karla and Tanner, >>>> >>>> I am writing to share several updates regarding our FY27 campaigns. >>>> >>>> I can confirm that the proposals have been approved with a budget of >>>> $200,000 for SBO and $94,700 for Wedding. For these activations, we will >>>> proceed with PG deals rather than PMPs. We also plan to utilize both >>>> display and video creatives to support our campaign objectives. >>>> >>>> Additionally, I wanted to let you know that I will be moving to a >>>> different team. Going forward, Ewelina and Carlos (cc'd) will be your >>>> primary points of contact. That said, I will still be around and available >>>> should you need any assistance during the transition or have any questions >>>> in the future. >>>> >>>> Best >>>> Edith >>>> >>>> >>>> On Tue, May 26, 2026 at 5:31 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thanks for the update, Edith! All good for the US. Let us know how >>>>> things progress for Canada and if we can build on the current collaboration! >>>>> >>>>> All the best, >>>>> >>>>> Tanner

Hi Karla, Great connecting today! Is there an option to set up the PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs would that be? I see PG CPMs of $16 for OLV and $9 for Display. What do these typically average on PMP? Appreciate the onboarding today. Looking forward to working together! Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Edith, Carlos and Ewelina, > > Nice chatting with you guys, as usual ☺️ > > Please see the key takeaways from our call: > > *Budgets* > > • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the quarter > • Monthly budgets still TBD • SBO will include both OLV and Display • > Wedding will run OLV only • Seat ID remains the same > > *To be confirmed* • Are we moving forward with PG, or keeping the > execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD > for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing > them and adding one or two tied to the Print Your Possible platform. > Please see attached for reference: > > - *BLS One-Pager* > - *BLS Reports from Q1 2026* > - *Reporting Guidelines for DV360* > > If you have any questions or if I missed anything, just let me know. > > > Cheers, > Karla > > > On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 a.m. >> EST works perfectly for us to connect. >> >> Looking forward to it! >> >> Best, >> Edith >> >> >> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Carlos and Ewelina, >>> >>> Did you have time next week to discuss the points below before the >>> Canadian campaign starts in July? It looks like we are free during the >>> times below. >>> >>> -Tuesday: 9:30am-10:30am EST >>> -Wednesday: 9am-10:30am EST >>> -Thursday: 11am-12pm EST >>> >>> - Budget distribution for the PGs: >>> - By Month >>> - By Tactic (display, video, etc) >>> - CPM Alignment: >>> - $16 USD for video suggested >>> - $9 USD for display suggested >>> - BLS inputs needed/ question alignment >>> - Reporting cadence throughout FY27H1 >>> - Seat ID/ Seat Name Confirmation >>> >>> All the best! >>> >>> Tanner >>> >>> >>> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Edith, >>>> >>>> Thank you for the update, but the news is bittersweet. Karla and I will >>>> miss collaborating with you directly like we've done over the last year. >>>> It's been fun staying on top of these campaigns together and I hope we can >>>> stay in touch! >>>> >>>> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >>>> Karla and I are available for a call to introduce ourselves and align on >>>> our FY27H1 efforts. Does one of the times below work for you? >>>> >>>> - June 18 - 10:30am - 1pm EST >>>> - June 19 - 9:30am - 11am EST >>>> >>>> It would be nice to align on the below during the call. >>>> >>>> - Budget distribution for Video & Display across SBO and Wedding as >>>> we will need separate PGs for each >>>> - BLS inputs needed/ question alignment >>>> - Reporting cadence throughout FY27H1 >>>> - Seat ID/ Seat Name Confirmation: Same as previous flights? >>>> >>>> All the best, >>>> >>>> Tanner >>>> >>>> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Karla and Tanner, >>>>> >>>>> I am writing to share several updates regarding our FY27 campaigns. >>>>> >>>>> I can confirm that the proposals have been approved with a budget of >>>>> $200,000 for SBO and $94,700 for Wedding. For these activations, we will >>>>> proceed with PG deals rather than PMPs. We also plan to utilize both >>>>> display and video creatives to support our campaign object

Hey Carlos, We can definitely set up PGs by quarter, the only limitation is that we wouldn’t have full control over the monthly budgets. If locking in monthly budgets is important, the better approach is to set up one PG deal per month. The breakdown would look like this: *Wedding* - 4 PG deals - one for each month: Jul, Sep, Oct, Dec *SBO* - 8 PG deals - one per month and one per tactic - Jul: OLV & Display - Sep: OLV & Display - Oct: OLV & Display - Dec: OLV & Display On the CPM side, clearing CPMs on the PMPs have been landing around $16–$17 USD for OLV, which we consider strong and effective. We haven’t run display for you yet, but based on other client activations, the $9 USD CPM is very healthy for that tactic as well. Cheers, Karla On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hi Karla, > > Great connecting today! Is there an option to set up the PGs by quarter > (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs would that > be? > I see PG CPMs of $16 for OLV and $9 for Display. What do these typically > average on PMP? Appreciate the onboarding today. Looking forward to working > together! > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Edith, Carlos and Ewelina, >> >> Nice chatting with you guys, as usual ☺️ >> >> Please see the key takeaways from our call: >> >> *Budgets* >> >> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the quarter >> • Monthly budgets still TBD • SBO will include both OLV and Display • >> Wedding will run OLV only • Seat ID remains the same >> >> *To be confirmed* • Are we moving forward with PG, or keeping the >> execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD >> for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing >> them and adding one or two tied to the Print Your Possible platform. >> Please see attached for reference: >> >> - *BLS One-Pager* >> - *BLS Reports from Q1 2026* >> - *Reporting Guidelines for DV360* >> >> If you have any questions or if I missed anything, just let me know. >> >> >> Cheers, >> Karla >> >> >> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 >>> a.m. EST works perfectly for us to connect. >>> >>> Looking forward to it! >>> >>> Best, >>> Edith >>> >>> >>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Good Morning Carlos and Ewelina, >>>> >>>> Did you have time next week to discuss the points below before the >>>> Canadian campaign starts in July? It looks like we are free during the >>>> times below. >>>> >>>> -Tuesday: 9:30am-10:30am EST >>>> -Wednesday: 9am-10:30am EST >>>> -Thursday: 11am-12pm EST >>>> >>>> - Budget distribution for the PGs: >>>> - By Month >>>> - By Tactic (display, video, etc) >>>> - CPM Alignment: >>>> - $16 USD for video suggested >>>> - $9 USD for display suggested >>>> - BLS inputs needed/ question alignment >>>> - Reporting cadence throughout FY27H1 >>>> - Seat ID/ Seat Name Confirmation >>>> >>>> All the best! >>>> >>>> Tanner >>>> >>>> >>>> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Edith, >>>>> >>>>> Thank you for the update, but the news is bittersweet. Karla and I >>>>> will miss collaborating with you directly like we've done over the last >>>>> year. It's been fun staying on top of these campaigns together and I hope >>>>> we can stay in touch! >>>>> >>>>> Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, >>>>> Karla and I are available for a call to introduce ourselves and align on >>>>> our FY27H1 efforts. Does one of the times below work

Hi Team, Understood thank you! Sharing our* updated Q1 allocations *- let us know if you need anything else for PG creation. Campaign Q1 Media Spend (12% PG Fee Removed) Core SBO (MultiBusiness) $89,375.00 Wedding $68,850.00 Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Carlos, > > We can definitely set up PGs by quarter, the only limitation is that we > wouldn’t have full control over the monthly budgets. If locking in monthly > budgets is important, the better approach is to set up one PG deal per > month. > > The breakdown would look like this: > > *Wedding* > > - 4 PG deals - one for each month: Jul, Sep, Oct, Dec > > *SBO* > > - 8 PG deals - one per month and one per tactic > - Jul: OLV & Display > - Sep: OLV & Display > - Oct: OLV & Display > - Dec: OLV & Display > > On the CPM side, clearing CPMs on the PMPs have been landing around > $16–$17 USD for OLV, which we consider strong and effective. We haven’t run > display for you yet, but based on other client activations, the $9 USD CPM > is very healthy for that tactic as well. > > Cheers, > Karla > > > On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hi Karla, >> >> Great connecting today! Is there an option to set up the PGs by quarter >> (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs would that >> be? >> I see PG CPMs of $16 for OLV and $9 for Display. What do these typically >> average on PMP? Appreciate the onboarding today. Looking forward to working >> together! >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >>> Hey Edith, Carlos and Ewelina, >>> >>> Nice chatting with you guys, as usual ☺️ >>> >>> Please see the key takeaways from our call: >>> >>> *Budgets* >>> >>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the >>> quarter • Monthly budgets still TBD • SBO will include both OLV and Display >>> • Wedding will run OLV only • Seat ID remains the same >>> >>> *To be confirmed* • Are we moving forward with PG, or keeping the >>> execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD >>> for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing >>> them and adding one or two tied to the Print Your Possible platform. >>> Please see attached for reference: >>> >>> - *BLS One-Pager* >>> - *BLS Reports from Q1 2026* >>> - *Reporting Guidelines for DV360* >>> >>> If you have any questions or if I missed anything, just let me know. >>> >>> >>> Cheers, >>> Karla >>> >>> >>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>> edith.mideva@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 >>>> a.m. EST works perfectly for us to connect. >>>> >>>> Looking forward to it! >>>> >>>> Best, >>>> Edith >>>> >>>> >>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Good Morning Carlos and Ewelina, >>>>> >>>>> Did you have time next week to discuss the points below before the >>>>> Canadian campaign starts in July? It looks like we are free during the >>>>> times below. >>>>> >>>>> -Tuesday: 9:30am-10:30am EST >>>>> -Wednesday: 9am-10:30am EST >>>>> -Thursday: 11am-12pm EST >>>>> >>>>> - Budget distribution for the PGs: >>>>> - By Month >>>>> - By Tactic (display, video, etc) >>>>> - CPM Alignment: >>>>> - $16 USD for video suggested >>>>> - $9 USD for display suggested >>>>> - BLS inputs needed/ question alignment >>>>> - Reporting cadence throughout FY27H1 >>>>> - Seat ID/ Seat Name Confirmation >>>>> >>>>> All the best! >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On

Thanks Carlos! Let me check in on the questions now! Tanner On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hi Team, > > Understood thank you! Sharing our* updated Q1 allocations *- let us know > if you need anything else for PG creation. > Campaign Q1 Media Spend (12% PG Fee Removed) > Core SBO (MultiBusiness) $89,375.00 > Wedding $68,850.00 > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Carlos, >> >> We can definitely set up PGs by quarter, the only limitation is that we >> wouldn’t have full control over the monthly budgets. If locking in monthly >> budgets is important, the better approach is to set up one PG deal per >> month. >> >> The breakdown would look like this: >> >> *Wedding* >> >> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >> >> *SBO* >> >> - 8 PG deals - one per month and one per tactic >> - Jul: OLV & Display >> - Sep: OLV & Display >> - Oct: OLV & Display >> - Dec: OLV & Display >> >> On the CPM side, clearing CPMs on the PMPs have been landing around >> $16–$17 USD for OLV, which we consider strong and effective. We haven’t run >> display for you yet, but based on other client activations, the $9 USD CPM >> is very healthy for that tactic as well. >> >> Cheers, >> Karla >> >> >> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hi Karla, >>> >>> Great connecting today! Is there an option to set up the PGs by quarter >>> (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs would that >>> be? >>> I see PG CPMs of $16 for OLV and $9 for Display. What do these typically >>> average on PMP? Appreciate the onboarding today. Looking forward to working >>> together! >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hey Edith, Carlos and Ewelina, >>>> >>>> Nice chatting with you guys, as usual ☺️ >>>> >>>> Please see the key takeaways from our call: >>>> >>>> *Budgets* >>>> >>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the >>>> quarter • Monthly budgets still TBD • SBO will include both OLV and Display >>>> • Wedding will run OLV only • Seat ID remains the same >>>> >>>> *To be confirmed* • Are we moving forward with PG, or keeping the >>>> execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD >>>> for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing >>>> them and adding one or two tied to the Print Your Possible platform. >>>> Please see attached for reference: >>>> >>>> - *BLS One-Pager* >>>> - *BLS Reports from Q1 2026* >>>> - *Reporting Guidelines for DV360* >>>> >>>> If you have any questions or if I missed anything, just let me know. >>>> >>>> >>>> Cheers, >>>> Karla >>>> >>>> >>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 >>>>> a.m. EST works perfectly for us to connect. >>>>> >>>>> Looking forward to it! >>>>> >>>>> Best, >>>>> Edith >>>>> >>>>> >>>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Good Morning Carlos and Ewelina, >>>>>> >>>>>> Did you have time next week to discuss the points below before the >>>>>> Canadian campaign starts in July? It looks like we are free during the >>>>>> times below. >>>>>> >>>>>> -Tuesday: 9:30am-10:30am EST >>>>>> -Wednesday: 9am-10:30am EST >>>>>> -Thursday: 11am-12pm EST >>>>>> >>>>>> - Budget distribution for the PGs: >>>>>> - By Month >>>>>> - By Tactic (dis

Hi Carlos, One question from me. Do you want the media spend split evenly by video and display? Tanner On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Carlos! > Let me check in on the questions now! > > Tanner > > On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hi Team, >> >> Understood thank you! Sharing our* updated Q1 allocations *- let us know >> if you need anything else for PG creation. >> Campaign Q1 Media Spend (12% PG Fee Removed) >> Core SBO (MultiBusiness) $89,375.00 >> Wedding $68,850.00 >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >>> Hey Carlos, >>> >>> We can definitely set up PGs by quarter, the only limitation is that we >>> wouldn’t have full control over the monthly budgets. If locking in monthly >>> budgets is important, the better approach is to set up one PG deal per >>> month. >>> >>> The breakdown would look like this: >>> >>> *Wedding* >>> >>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>> >>> *SBO* >>> >>> - 8 PG deals - one per month and one per tactic >>> - Jul: OLV & Display >>> - Sep: OLV & Display >>> - Oct: OLV & Display >>> - Dec: OLV & Display >>> >>> On the CPM side, clearing CPMs on the PMPs have been landing around >>> $16–$17 USD for OLV, which we consider strong and effective. We haven’t run >>> display for you yet, but based on other client activations, the $9 USD CPM >>> is very healthy for that tactic as well. >>> >>> Cheers, >>> Karla >>> >>> >>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Hi Karla, >>>> >>>> Great connecting today! Is there an option to set up the PGs by quarter >>>> (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs would that >>>> be? >>>> I see PG CPMs of $16 for OLV and $9 for Display. What do these >>>> typically average on PMP? Appreciate the onboarding today. Looking forward >>>> to working together! >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hey Edith, Carlos and Ewelina, >>>>> >>>>> Nice chatting with you guys, as usual ☺️ >>>>> >>>>> Please see the key takeaways from our call: >>>>> >>>>> *Budgets* >>>>> >>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the >>>>> quarter • Monthly budgets still TBD • SBO will include both OLV and Display >>>>> • Wedding will run OLV only • Seat ID remains the same >>>>> >>>>> *To be confirmed* • Are we moving forward with PG, or keeping the >>>>> execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD >>>>> for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing >>>>> them and adding one or two tied to the Print Your Possible platform. >>>>> Please see attached for reference: >>>>> >>>>> - *BLS One-Pager* >>>>> - *BLS Reports from Q1 2026* >>>>> - *Reporting Guidelines for DV360* >>>>> >>>>> If you have any questions or if I missed anything, just let me know. >>>>> >>>>> >>>>> Cheers, >>>>> Karla >>>>> >>>>> >>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>> edith.mideva@vista.com> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> Thanks for the reminder! I'm happy to confirm that Thursday at 11:00 >>>>>> a.m. EST works perfectly for us to connect. >>>>>> >>>>>> Looking forward to it! >>>>>> >>>>>> Best, >>>>>> Edith >>>>>> >>>>>> >>>>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Good Morning Carlos and Ewelina, >>>>>>> >>>>>>> Did you have time next week to discu

Hey Tanner, Happy to take your team's reco on this! Let us know if you recommend 50/50 split. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > One question from me. Do you want the media spend split evenly by video > and display? > > Tanner > > On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks Carlos! >> Let me check in on the questions now! >> >> Tanner >> >> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hi Team, >>> >>> Understood thank you! Sharing our* updated Q1 allocations *- let us >>> know if you need anything else for PG creation. >>> Campaign Q1 Media Spend (12% PG Fee Removed) >>> Core SBO (MultiBusiness) $89,375.00 >>> Wedding $68,850.00 >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hey Carlos, >>>> >>>> We can definitely set up PGs by quarter, the only limitation is that we >>>> wouldn’t have full control over the monthly budgets. If locking in monthly >>>> budgets is important, the better approach is to set up one PG deal per >>>> month. >>>> >>>> The breakdown would look like this: >>>> >>>> *Wedding* >>>> >>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>> >>>> *SBO* >>>> >>>> - 8 PG deals - one per month and one per tactic >>>> - Jul: OLV & Display >>>> - Sep: OLV & Display >>>> - Oct: OLV & Display >>>> - Dec: OLV & Display >>>> >>>> On the CPM side, clearing CPMs on the PMPs have been landing around >>>> $16–$17 USD for OLV, which we consider strong and effective. We haven’t run >>>> display for you yet, but based on other client activations, the $9 USD CPM >>>> is very healthy for that tactic as well. >>>> >>>> Cheers, >>>> Karla >>>> >>>> >>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hi Karla, >>>>> >>>>> Great connecting today! Is there an option to set up the PGs by >>>>> quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs >>>>> would that be? >>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do these >>>>> typically average on PMP? Appreciate the onboarding today. Looking forward >>>>> to working together! >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hey Edith, Carlos and Ewelina, >>>>>> >>>>>> Nice chatting with you guys, as usual ☺️ >>>>>> >>>>>> Please see the key takeaways from our call: >>>>>> >>>>>> *Budgets* >>>>>> >>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the >>>>>> quarter • Monthly budgets still TBD • SBO will include both OLV and Display >>>>>> • Wedding will run OLV only • Seat ID remains the same >>>>>> >>>>>> *To be confirmed* • Are we moving forward with PG, or keeping the >>>>>> execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD >>>>>> for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing >>>>>> them and adding one or two tied to the Print Your Possible platform. >>>>>> Please see attached for reference: >>>>>> >>>>>> - *BLS One-Pager* >>>>>> - *BLS Reports from Q1 2026* >>>>>> - *Reporting Guidelines for DV360* >>>>>> >>>>>> If you have any questions or if I missed anything, just let me know. >>>>>> >>>>>> >>>>>> Cheers, >>>>>> Karla >>>>>> >>>>>> >>>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>>> edith.mideva@vista.com> w

Hey Tanner, Kindly bumping so we can get the July deals set in platform today. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hey Tanner, > > Happy to take your team's reco on this! Let us know if you recommend 50/50 > split. > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> One question from me. Do you want the media spend split evenly by video >> and display? >> >> Tanner >> >> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Thanks Carlos! >>> Let me check in on the questions now! >>> >>> Tanner >>> >>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Hi Team, >>>> >>>> Understood thank you! Sharing our* updated Q1 allocations *- let us >>>> know if you need anything else for PG creation. >>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>> Core SBO (MultiBusiness) $89,375.00 >>>> Wedding $68,850.00 >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hey Carlos, >>>>> >>>>> We can definitely set up PGs by quarter, the only limitation is that >>>>> we wouldn’t have full control over the monthly budgets. If locking in >>>>> monthly budgets is important, the better approach is to set up one PG deal >>>>> per month. >>>>> >>>>> The breakdown would look like this: >>>>> >>>>> *Wedding* >>>>> >>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>> >>>>> *SBO* >>>>> >>>>> - 8 PG deals - one per month and one per tactic >>>>> - Jul: OLV & Display >>>>> - Sep: OLV & Display >>>>> - Oct: OLV & Display >>>>> - Dec: OLV & Display >>>>> >>>>> On the CPM side, clearing CPMs on the PMPs have been landing around >>>>> $16–$17 USD for OLV, which we consider strong and effective. We haven’t run >>>>> display for you yet, but based on other client activations, the $9 USD CPM >>>>> is very healthy for that tactic as well. >>>>> >>>>> Cheers, >>>>> Karla >>>>> >>>>> >>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Hi Karla, >>>>>> >>>>>> Great connecting today! Is there an option to set up the PGs by >>>>>> quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs >>>>>> would that be? >>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do these >>>>>> typically average on PMP? Appreciate the onboarding today. Looking forward >>>>>> to working together! >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>> >>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>> >>>>>>> Please see the key takeaways from our call: >>>>>>> >>>>>>> *Budgets* >>>>>>> >>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the >>>>>>> quarter • Monthly budgets still TBD • SBO will include both OLV and Display >>>>>>> • Wedding will run OLV only • Seat ID remains the same >>>>>>> >>>>>>> *To be confirmed* • Are we moving forward with PG, or keeping the >>>>>>> execution as PMPs? • If we proceed with PG, are the CPMs approved? ($16 USD >>>>>>> for OLV and $9 USD for Display) • BLS questions: we’ll work on refreshing >>>>>>> them a

Sending these momentarily, stay tuned Carlos! On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hey Tanner, > > Kindly bumping so we can get the July deals set in platform today. > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hey Tanner, >> >> Happy to take your team's reco on this! Let us know if you recommend >> 50/50 split. >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Hi Carlos, >>> >>> One question from me. Do you want the media spend split evenly by video >>> and display? >>> >>> Tanner >>> >>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thanks Carlos! >>>> Let me check in on the questions now! >>>> >>>> Tanner >>>> >>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hi Team, >>>>> >>>>> Understood thank you! Sharing our* updated Q1 allocations *- let us >>>>> know if you need anything else for PG creation. >>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>> Core SBO (MultiBusiness) $89,375.00 >>>>> Wedding $68,850.00 >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hey Carlos, >>>>>> >>>>>> We can definitely set up PGs by quarter, the only limitation is that >>>>>> we wouldn’t have full control over the monthly budgets. If locking in >>>>>> monthly budgets is important, the better approach is to set up one PG deal >>>>>> per month. >>>>>> >>>>>> The breakdown would look like this: >>>>>> >>>>>> *Wedding* >>>>>> >>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>> >>>>>> *SBO* >>>>>> >>>>>> - 8 PG deals - one per month and one per tactic >>>>>> - Jul: OLV & Display >>>>>> - Sep: OLV & Display >>>>>> - Oct: OLV & Display >>>>>> - Dec: OLV & Display >>>>>> >>>>>> On the CPM side, clearing CPMs on the PMPs have been landing around >>>>>> $16–$17 USD for OLV, which we consider strong and effective. We haven’t run >>>>>> display for you yet, but based on other client activations, the $9 USD CPM >>>>>> is very healthy for that tactic as well. >>>>>> >>>>>> Cheers, >>>>>> Karla >>>>>> >>>>>> >>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Hi Karla, >>>>>>> >>>>>>> Great connecting today! Is there an option to set up the PGs by >>>>>>> quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs >>>>>>> would that be? >>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do these >>>>>>> typically average on PMP? Appreciate the onboarding today. Looking forward >>>>>>> to working together! >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>> >>>>>>> >>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>> >>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>> >>>>>>>> Please see the key takeaways from our call: >>>>>>>> >>>>>>>> *Budgets* >>>>>>>> >>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD for the >>>>>>>> quarter • Monthly budgets still TBD • SBO will include both OLV and Display >>>>>>>> • Wedding will run OLV

Hi Carlos, Find the deal detail sheet attached to this email. We have provided four PG deals below. - SBO Video - 75% - SBO Display - 25% - Wedding Video - 75% - Wedding Display - 25% When accepting the deals, look to follow the set up guidelines below. o Please select 'PG deal' and add the CPM's, impressions and budget levels *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Set on our side, remove on your side o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for video o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month I also wanted to share the BLS questions for your review. *SBO:* *Question 1 *- When you think of custom print products for a business, what brand comes to mind first? A - VistaPrint - Positive B - Staples - Negative 2 - Canva - Negative 4 - None of the Above - Neutral *Question 2* - Are you a small business owner or small business decision maker? A - I'm a small business owner B - Yes, I'm a small business decision maker, working in management or HR. C - No, I'm not a small business owner or small business decision maker *Question 3* - Do you recall seeing Vista Print ads recently? A - Yes - Positive B - Maybe - Neutral C - No - Negative. *Wedding* *Question 1 - *When you think of custom print products for a wedding or family event, what brand comes to mind? A - VistaPrint - Positive 2 - Canva - Negative 3 - Etsy - Negative 4 - None of the Above - Neutral *Question 2 *- Are you currently working in wedding planning for yourself, friends, or a family member? A - Yes, I'm engaged and currently planning my wedding. Positive B - Yes, I'm helping a friend or family member with their wedding planning. - Positive C - No, I'm not involved in wedding planning at the moment - Negative. *Question 3* - Do you recall seeing Vista Print ads recently? A - Yes - Positive B - Maybe - Neutral C - No - Negative. Tanner On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hey Tanner, > > Kindly bumping so we can get the July deals set in platform today. > > Best, > Carlos > > <http://vistaprint.com/> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hey Tanner, >> >> Happy to take your team's reco on this! Let us know if you recommend >> 50/50 split. >> >> Best, >> Carlos >> >> <http://vistaprint.com/> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Hi Carlos, >>> >>> One question from me. Do you want the media spend split evenly by video >>> and display? >>> >>> Tanner >>> >>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thanks Carlos! >>>> Let me check in on the questions now! >>>> >>>> Tanner >>>> >>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hi Team, >>>>> >>>>> Understood thank you! Sharing our* updated Q1 allocations *- let us >>>>> know if you need anything else for PG creation. >>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>> Core SBO

Good Morning Carlos, Do you have any plans for the 4th of July? I wanted to check and see if you were able to locate the deals I sent through in your DSP? Additionally, let me know if you have any feedback on the questions for the BLS 😊. All the best, Tanner On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > Find the deal detail sheet attached to this email. We have provided four > PG deals below. > > - SBO Video - 75% > - SBO Display - 25% > - Wedding Video - 75% > - Wedding Display - 25% > > When accepting the deals, look to follow the set up guidelines below. > > o Please select 'PG deal' and add the CPM's, impressions and budget > levels > > *IO/ Line Item Budget*: If possible, please set at line item level or IO > level (preferably line item). We recommend manually allocated budget to our > line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for > video > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > I also wanted to share the BLS questions for your review. > > *SBO:* > *Question 1 *- When you think of custom print products for a business, > what brand comes to mind first? > A - VistaPrint - Positive > B - Staples - Negative > 2 - Canva - Negative > 4 - None of the Above - Neutral > *Question 2* - Are you a small business owner or small business decision > maker? > A - I'm a small business owner > B - Yes, I'm a small business decision maker, working in management or HR. > C - No, I'm not a small business owner or small business decision maker > *Question 3* - Do you recall seeing Vista Print ads recently? > A - Yes - Positive > B - Maybe - Neutral > C - No - Negative. > > *Wedding* > *Question 1 - *When you think of custom print products for a wedding or > family event, what brand comes to mind? > A - VistaPrint - Positive > 2 - Canva - Negative > 3 - Etsy - Negative > 4 - None of the Above - Neutral > *Question 2 *- Are you currently working in wedding planning for > yourself, friends, or a family member? > A - Yes, I'm engaged and currently planning my wedding. Positive > B - Yes, I'm helping a friend or family member with their wedding > planning. - Positive > C - No, I'm not involved in wedding planning at the moment - Negative. > *Question 3* - Do you recall seeing Vista Print ads recently? > A - Yes - Positive > B - Maybe - Neutral > C - No - Negative. > > Tanner > > > On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hey Tanner, >> >> Kindly bumping so we can get the July deals set in platform today. >> >> Best, >> Carlos >> >> <http://vistaprint.com/> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hey Tanner, >>> >>> Happy to take your team's reco on this! Let us know if you recommend >>> 50/50 split. >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com/> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> One question from me. Do you want the media spend split evenly by video >>>>

Hey Tanner, Thank you we are in the process of setting up this week. We accepted 3 deals but couldn't locate *Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. Would you mind taking a look? Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Carlos, > > Do you have any plans for the 4th of July? > > I wanted to check and see if you were able to locate the deals I sent > through in your DSP? Additionally, let me know if you have any feedback on > the questions for the BLS 😊. > > All the best, > > Tanner > > On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Find the deal detail sheet attached to this email. We have provided four >> PG deals below. >> >> - SBO Video - 75% >> - SBO Display - 25% >> - Wedding Video - 75% >> - Wedding Display - 25% >> >> When accepting the deals, look to follow the set up guidelines below. >> >> o Please select 'PG deal' and add the CPM's, impressions and budget >> levels >> >> *IO/ Line Item Budget*: If possible, please set at line item level or IO >> level (preferably line item). We recommend manually allocated budget to our >> line item >> >> o *Inventory*: Please select ‘No Public Inventory’ >> >> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >> >> o *Quality*: Please select ‘Authorized & Non-participating publishers’ >> >> o *Viewability/ View Completion Rate*: Set on our side, remove on your >> side >> >> o *Geo*: Set on our side, remove on your side >> >> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >> video >> >> o *Bidding*: If automated bid is required, we advise on no capping of >> bids or predictive clearing >> >> o *Allow List*: If an allow list is being applied in the DSP, please >> share. We can confirm the alignment or gaps between the publishers in our >> deals and the brand allow list >> >> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >> exposures per month >> >> I also wanted to share the BLS questions for your review. >> >> *SBO:* >> *Question 1 *- When you think of custom print products for a business, >> what brand comes to mind first? >> A - VistaPrint - Positive >> B - Staples - Negative >> 2 - Canva - Negative >> 4 - None of the Above - Neutral >> *Question 2* - Are you a small business owner or small business decision >> maker? >> A - I'm a small business owner >> B - Yes, I'm a small business decision maker, working in management or HR. >> C - No, I'm not a small business owner or small business decision maker >> *Question 3* - Do you recall seeing Vista Print ads recently? >> A - Yes - Positive >> B - Maybe - Neutral >> C - No - Negative. >> >> *Wedding* >> *Question 1 - *When you think of custom print products for a wedding or >> family event, what brand comes to mind? >> A - VistaPrint - Positive >> 2 - Canva - Negative >> 3 - Etsy - Negative >> 4 - None of the Above - Neutral >> *Question 2 *- Are you currently working in wedding planning for >> yourself, friends, or a family member? >> A - Yes, I'm engaged and currently planning my wedding. Positive >> B - Yes, I'm helping a friend or family member with their wedding >> planning. - Positive >> C - No, I'm not involved in wedding planning at the moment - Negative. >> *Question 3* - Do you recall seeing Vista Print ads recently? >> A - Yes - Positive >> B - Maybe - Neutral >> C - No - Negative. >> >> Tanner >> >> >> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hey Tanner, >>> >>> Kindly bumping so we can get the July deals set in platform today. >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com/> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Mon, Jun 29

Hi Carlos! No proble, we've created V2 of that deal below. Let me know if you are able to locate this one :). Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 ID: loopme-35452 Tanner On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hey Tanner, > > Thank you we are in the process of setting up this week. > We accepted 3 deals but couldn't locate *Ideon Media_Vista > Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. > Would you mind taking a look? > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Carlos, >> >> Do you have any plans for the 4th of July? >> >> I wanted to check and see if you were able to locate the deals I sent >> through in your DSP? Additionally, let me know if you have any feedback on >> the questions for the BLS 😊. >> >> All the best, >> >> Tanner >> >> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Hi Carlos, >>> >>> Find the deal detail sheet attached to this email. We have provided four >>> PG deals below. >>> >>> - SBO Video - 75% >>> - SBO Display - 25% >>> - Wedding Video - 75% >>> - Wedding Display - 25% >>> >>> When accepting the deals, look to follow the set up guidelines below. >>> >>> o Please select 'PG deal' and add the CPM's, impressions and budget >>> levels >>> >>> *IO/ Line Item Budget*: If possible, please set at line item level or >>> IO level (preferably line item). We recommend manually allocated budget to >>> our line item >>> >>> o *Inventory*: Please select ‘No Public Inventory’ >>> >>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>> >>> o *Quality*: Please select ‘Authorized & Non-participating >>> publishers’ >>> >>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>> your side >>> >>> o *Geo*: Set on our side, remove on your side >>> >>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>> video >>> >>> o *Bidding*: If automated bid is required, we advise on no capping of >>> bids or predictive clearing >>> >>> o *Allow List*: If an allow list is being applied in the DSP, please >>> share. We can confirm the alignment or gaps between the publishers in our >>> deals and the brand allow list >>> >>> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >>> exposures per month >>> >>> I also wanted to share the BLS questions for your review. >>> >>> *SBO:* >>> *Question 1 *- When you think of custom print products for a business, >>> what brand comes to mind first? >>> A - VistaPrint - Positive >>> B - Staples - Negative >>> 2 - Canva - Negative >>> 4 - None of the Above - Neutral >>> *Question 2* - Are you a small business owner or small business >>> decision maker? >>> A - I'm a small business owner >>> B - Yes, I'm a small business decision maker, working in management or >>> HR. >>> C - No, I'm not a small business owner or small business decision maker >>> *Question 3* - Do you recall seeing Vista Print ads recently? >>> A - Yes - Positive >>> B - Maybe - Neutral >>> C - No - Negative. >>> >>> *Wedding* >>> *Question 1 - *When you think of custom print products for a wedding or >>> family event, what brand comes to mind? >>> A - VistaPrint - Positive >>> 2 - Canva - Negative >>> 3 - Etsy - Negative >>> 4 - None of the Above - Neutral >>> *Question 2 *- Are you currently working in wedding planning for >>> yourself, friends, or a family member? >>> A - Yes, I'm engaged and currently planning my wedding. Positive >>> B - Yes, I'm helping a friend or family member with their wedding >>> planning. - Positive >>> C - No, I'm not involved in wedding planning at the moment - Negative. >>> *Question 3* - Do you recall seeing Vista Print ads recently? >>> A - Yes - Positive >>> B - Maybe - N

Thanks Tanner. Can you repush all 4 deals, the start date has passed and I think this is preventing me from assigning them. Can you we do a start date of July 3rd @ noon? Just to give us enough time to QA. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos! > > No proble, we've created V2 of that deal below. Let me know if you are > able to locate this one :). > > Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 > ID: loopme-35452 > > Tanner > > On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hey Tanner, >> >> Thank you we are in the process of setting up this week. >> We accepted 3 deals but couldn't locate *Ideon Media_Vista >> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >> Would you mind taking a look? >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Carlos, >>> >>> Do you have any plans for the 4th of July? >>> >>> I wanted to check and see if you were able to locate the deals I sent >>> through in your DSP? Additionally, let me know if you have any feedback on >>> the questions for the BLS 😊. >>> >>> All the best, >>> >>> Tanner >>> >>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> Find the deal detail sheet attached to this email. We have provided >>>> four PG deals below. >>>> >>>> - SBO Video - 75% >>>> - SBO Display - 25% >>>> - Wedding Video - 75% >>>> - Wedding Display - 25% >>>> >>>> When accepting the deals, look to follow the set up guidelines below. >>>> >>>> o Please select 'PG deal' and add the CPM's, impressions and budget >>>> levels >>>> >>>> *IO/ Line Item Budget*: If possible, please set at line item level or >>>> IO level (preferably line item). We recommend manually allocated budget to >>>> our line item >>>> >>>> o *Inventory*: Please select ‘No Public Inventory’ >>>> >>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>> >>>> o *Quality*: Please select ‘Authorized & Non-participating >>>> publishers’ >>>> >>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>> your side >>>> >>>> o *Geo*: Set on our side, remove on your side >>>> >>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>>> video >>>> >>>> o *Bidding*: If automated bid is required, we advise on no capping >>>> of bids or predictive clearing >>>> >>>> o *Allow List*: If an allow list is being applied in the DSP, please >>>> share. We can confirm the alignment or gaps between the publishers in our >>>> deals and the brand allow list >>>> >>>> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >>>> exposures per month >>>> >>>> I also wanted to share the BLS questions for your review. >>>> >>>> *SBO:* >>>> *Question 1 *- When you think of custom print products for a >>>> business, what brand comes to mind first? >>>> A - VistaPrint - Positive >>>> B - Staples - Negative >>>> 2 - Canva - Negative >>>> 4 - None of the Above - Neutral >>>> *Question 2* - Are you a small business owner or small business >>>> decision maker? >>>> A - I'm a small business owner >>>> B - Yes, I'm a small business decision maker, working in management or >>>> HR. >>>> C - No, I'm not a small business owner or small business decision maker >>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>> A - Yes - Positive >>>> B - Maybe - Neutral >>>> C - No - Negative. >>>> >>>> *Wedding* >>>> *Question 1 - *When you think of custom print products for a wedding >>>> or family event, what brand comes to mind? >>>> A - VistaPrint - Posit

Hi Carlos, Sure thing. We will repush these now with that start date. Tanner On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Thanks Tanner. Can you repush all 4 deals, the start date has passed and I > think this is preventing me from assigning them. > Can you we do a start date of July 3rd @ noon? Just to give us enough time > to QA. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos! >> >> No proble, we've created V2 of that deal below. Let me know if you are >> able to locate this one :). >> >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >> ID: loopme-35452 >> >> Tanner >> >> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hey Tanner, >>> >>> Thank you we are in the process of setting up this week. >>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>> Would you mind taking a look? >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Good Morning Carlos, >>>> >>>> Do you have any plans for the 4th of July? >>>> >>>> I wanted to check and see if you were able to locate the deals I sent >>>> through in your DSP? Additionally, let me know if you have any feedback on >>>> the questions for the BLS 😊. >>>> >>>> All the best, >>>> >>>> Tanner >>>> >>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Find the deal detail sheet attached to this email. We have provided >>>>> four PG deals below. >>>>> >>>>> - SBO Video - 75% >>>>> - SBO Display - 25% >>>>> - Wedding Video - 75% >>>>> - Wedding Display - 25% >>>>> >>>>> When accepting the deals, look to follow the set up guidelines below. >>>>> >>>>> o Please select 'PG deal' and add the CPM's, impressions and budget >>>>> levels >>>>> >>>>> *IO/ Line Item Budget*: If possible, please set at line item level or >>>>> IO level (preferably line item). We recommend manually allocated budget to >>>>> our line item >>>>> >>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>> >>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>> >>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>> publishers’ >>>>> >>>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>>> your side >>>>> >>>>> o *Geo*: Set on our side, remove on your side >>>>> >>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>>>> video >>>>> >>>>> o *Bidding*: If automated bid is required, we advise on no capping >>>>> of bids or predictive clearing >>>>> >>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>> please share. We can confirm the alignment or gaps between the publishers >>>>> in our deals and the brand allow list >>>>> >>>>> o *Frequency Cap*: Remove it if possible. We do not see more than >>>>> 15 exposures per month >>>>> >>>>> I also wanted to share the BLS questions for your review. >>>>> >>>>> *SBO:* >>>>> *Question 1 *- When you think of custom print products for a >>>>> business, what brand comes to mind first? >>>>> A - VistaPrint - Positive >>>>> B - Staples - Negative >>>>> 2 - Canva - Negative >>>>> 4 - None of the Above - Neutral >>>>> *Question 2* - Are you a small business owner or small business >>>>> decision maker? >>>>> A - I'm a small business owner >>>>> B - Yes, I'm a small business decision maker, working in management or >>>>> HR. >>>>> C - No, I'm not a small business owner or small business decision m

Hi Carlos, See the updated deals below. We are not able to set a specific time of day, just the date. We set this to July 4. Is that okay? Deal Name Deal ID Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 loopme-35458 Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 loopme-35459 Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 loopme-35460 Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 loopme-35461 Tanner On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > Sure thing. We will repush these now with that start date. > > Tanner > > On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Thanks Tanner. Can you repush all 4 deals, the start date has passed and >> I think this is preventing me from assigning them. >> Can you we do a start date of July 3rd @ noon? Just to give us enough >> time to QA. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos! >>> >>> No proble, we've created V2 of that deal below. Let me know if you are >>> able to locate this one :). >>> >>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>> ID: loopme-35452 >>> >>> Tanner >>> >>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Hey Tanner, >>>> >>>> Thank you we are in the process of setting up this week. >>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>> Would you mind taking a look? >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Good Morning Carlos, >>>>> >>>>> Do you have any plans for the 4th of July? >>>>> >>>>> I wanted to check and see if you were able to locate the deals I sent >>>>> through in your DSP? Additionally, let me know if you have any feedback on >>>>> the questions for the BLS 😊. >>>>> >>>>> All the best, >>>>> >>>>> Tanner >>>>> >>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>> four PG deals below. >>>>>> >>>>>> - SBO Video - 75% >>>>>> - SBO Display - 25% >>>>>> - Wedding Video - 75% >>>>>> - Wedding Display - 25% >>>>>> >>>>>> When accepting the deals, look to follow the set up guidelines below. >>>>>> >>>>>> o Please select 'PG deal' and add the CPM's, impressions and budget >>>>>> levels >>>>>> >>>>>> *IO/ Line Item Budget*: If possible, please set at line item level >>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>> to our line item >>>>>> >>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>> >>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>> >>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>> publishers’ >>>>>> >>>>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>>>> your side >>>>>> >>>>>> o *Geo*: Set on our side, remove on your side >>>>>> >>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 >>>>>> for video >>>>>> >>>>>> o *Bidding*: If automated bid is required, we advise on no capping >>>>>> of bids or predictive clearing >>>>>> >>>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>>> please share. We can confirm the alignment or gaps between the publishers >>>>>> in our deals and the brand allow list >>>>>> >>>>>> o *Frequency Cap*: Remove i

Hi Tanner, Can I still use the original deals you sent? I think I'm able to configure them now. We'll only activate *Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_LM_MLMBRID6601 (loopme-35402)* since it's the only creative that's ready. Let me know before I accept the V3 deals. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 2, 2026 at 4:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > See the updated deals below. We are not able to set a specific time of > day, just the date. We set this to July 4. Is that okay? > > Deal Name > Deal ID > Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 > loopme-35458 > Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 > loopme-35459 > Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 > loopme-35460 > Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 > loopme-35461 > > > Tanner > > > On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Sure thing. We will repush these now with that start date. >> >> Tanner >> >> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Thanks Tanner. Can you repush all 4 deals, the start date has passed and >>> I think this is preventing me from assigning them. >>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>> time to QA. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos! >>>> >>>> No proble, we've created V2 of that deal below. Let me know if you are >>>> able to locate this one :). >>>> >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>> ID: loopme-35452 >>>> >>>> Tanner >>>> >>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hey Tanner, >>>>> >>>>> Thank you we are in the process of setting up this week. >>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>>> Would you mind taking a look? >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Good Morning Carlos, >>>>>> >>>>>> Do you have any plans for the 4th of July? >>>>>> >>>>>> I wanted to check and see if you were able to locate the deals I sent >>>>>> through in your DSP? Additionally, let me know if you have any feedback on >>>>>> the questions for the BLS 😊. >>>>>> >>>>>> All the best, >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>>> four PG deals below. >>>>>>> >>>>>>> - SBO Video - 75% >>>>>>> - SBO Display - 25% >>>>>>> - Wedding Video - 75% >>>>>>> - Wedding Display - 25% >>>>>>> >>>>>>> When accepting the deals, look to follow the set up guidelines below. >>>>>>> >>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>> budget levels >>>>>>> >>>>>>> *IO/ Line Item Budget*: If possible, please set at line item level >>>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>>> to our line item >>>>>>> >>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>> >>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>> >>>>>>> o *Quality*: Please select ‘Authorized & Non-participat

Hi Carlos, Yes, those original deals are still active and usable on our side. :) Tanner On Thu, Jul 2, 2026 at 7:22 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hi Tanner, > > Can I still use the original deals you sent? I think I'm able to configure > them now. > > We'll only activate *Ideon Media_Vista > Print_mlm_CA_PG_SBO_Video_LM_MLMBRID6601 (loopme-35402)* since it's the > only creative that's ready. > > Let me know before I accept the V3 deals. > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 2, 2026 at 4:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> See the updated deals below. We are not able to set a specific time of >> day, just the date. We set this to July 4. Is that okay? >> >> Deal Name >> Deal ID >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >> loopme-35458 >> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >> loopme-35459 >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >> loopme-35460 >> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >> loopme-35461 >> >> >> Tanner >> >> >> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Sure thing. We will repush these now with that start date. >>> >>> Tanner >>> >>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>> and I think this is preventing me from assigning them. >>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>> time to QA. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos! >>>>> >>>>> No proble, we've created V2 of that deal below. Let me know if you are >>>>> able to locate this one :). >>>>> >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>> ID: loopme-35452 >>>>> >>>>> Tanner >>>>> >>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Hey Tanner, >>>>>> >>>>>> Thank you we are in the process of setting up this week. >>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>>>> Would you mind taking a look? >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Good Morning Carlos, >>>>>>> >>>>>>> Do you have any plans for the 4th of July? >>>>>>> >>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>> feedback on the questions for the BLS 😊. >>>>>>> >>>>>>> All the best, >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>>>> four PG deals below. >>>>>>>> >>>>>>>> - SBO Video - 75% >>>>>>>> - SBO Display - 25% >>>>>>>> - Wedding Video - 75% >>>>>>>> - Wedding Display - 25% >>>>>>>> >>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>> below. >>>>>>>> >>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>> budget levels >>>>>>>> >>>>>>>> *IO/ Line Item Budget*: If possible, pl

hi Kelly, Hope you are well, We can accept video deals before the weekend, but not display. Can you adjust the start date to the 7th? Also, would you mind clarifying what targeting you are applying on your end? best, Ewelina On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > See the updated deals below. We are not able to set a specific time of > day, just the date. We set this to July 4. Is that okay? > > Deal Name > Deal ID > Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 > loopme-35458 > Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 > loopme-35459 > Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 > loopme-35460 > Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 > loopme-35461 > > > Tanner > > > On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Sure thing. We will repush these now with that start date. >> >> Tanner >> >> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Thanks Tanner. Can you repush all 4 deals, the start date has passed and >>> I think this is preventing me from assigning them. >>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>> time to QA. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos! >>>> >>>> No proble, we've created V2 of that deal below. Let me know if you are >>>> able to locate this one :). >>>> >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>> ID: loopme-35452 >>>> >>>> Tanner >>>> >>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hey Tanner, >>>>> >>>>> Thank you we are in the process of setting up this week. >>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>>> Would you mind taking a look? >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Good Morning Carlos, >>>>>> >>>>>> Do you have any plans for the 4th of July? >>>>>> >>>>>> I wanted to check and see if you were able to locate the deals I sent >>>>>> through in your DSP? Additionally, let me know if you have any feedback on >>>>>> the questions for the BLS 😊. >>>>>> >>>>>> All the best, >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>>> four PG deals below. >>>>>>> >>>>>>> - SBO Video - 75% >>>>>>> - SBO Display - 25% >>>>>>> - Wedding Video - 75% >>>>>>> - Wedding Display - 25% >>>>>>> >>>>>>> When accepting the deals, look to follow the set up guidelines below. >>>>>>> >>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>> budget levels >>>>>>> >>>>>>> *IO/ Line Item Budget*: If possible, please set at line item level >>>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>>> to our line item >>>>>>> >>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>> >>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>> >>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>> publishers’ >>>>>>> >>>>>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>>>>> your side >>>>>>> >>>>>>> o *Geo*: Set on our side, remove on your s

Sorry for the double email, Carlos just told me the deals were accepted, Please confirm the targeting part only! best, Ewelina On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> wrote: > hi Kelly, > > Hope you are well, > > We can accept video deals before the weekend, but not display. Can you > adjust the start date to the 7th? > > Also, would you mind clarifying what targeting you are applying on your > end? > > best, Ewelina > > On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> See the updated deals below. We are not able to set a specific time of >> day, just the date. We set this to July 4. Is that okay? >> >> Deal Name >> Deal ID >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >> loopme-35458 >> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >> loopme-35459 >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >> loopme-35460 >> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >> loopme-35461 >> >> >> Tanner >> >> >> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Sure thing. We will repush these now with that start date. >>> >>> Tanner >>> >>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>> and I think this is preventing me from assigning them. >>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>> time to QA. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos! >>>>> >>>>> No proble, we've created V2 of that deal below. Let me know if you are >>>>> able to locate this one :). >>>>> >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>> ID: loopme-35452 >>>>> >>>>> Tanner >>>>> >>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Hey Tanner, >>>>>> >>>>>> Thank you we are in the process of setting up this week. >>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>>>> Would you mind taking a look? >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Good Morning Carlos, >>>>>>> >>>>>>> Do you have any plans for the 4th of July? >>>>>>> >>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>> feedback on the questions for the BLS 😊. >>>>>>> >>>>>>> All the best, >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>>>> four PG deals below. >>>>>>>> >>>>>>>> - SBO Video - 75% >>>>>>>> - SBO Display - 25% >>>>>>>> - Wedding Video - 75% >>>>>>>> - Wedding Display - 25% >>>>>>>> >>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>> below. >>>>>>>> >>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>> budget levels >>>>>>>> >>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item level >>>>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>>>> to our line item >>>>>>>> >>>>>>>> o *Inventory*: P

Hi Ewelina, No problem. The targeting is broken out in the CA - SBO and CA - Wedding tabs of the attached. In those tabs you'll find the contextual and behavioural audience details included to align with the SBO and Wedding consumer targeting shared in the brief from earlier this year. Let me know if you have any questions or would like any adjustments to this. Tanner On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> wrote: > Sorry for the double email, > > Carlos just told me the deals were accepted, > > Please confirm the targeting part only! > > best, Ewelina > > On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> > wrote: > >> hi Kelly, >> >> Hope you are well, >> >> We can accept video deals before the weekend, but not display. Can you >> adjust the start date to the 7th? >> >> Also, would you mind clarifying what targeting you are applying on your >> end? >> >> best, Ewelina >> >> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> See the updated deals below. We are not able to set a specific time of >>> day, just the date. We set this to July 4. Is that okay? >>> >>> Deal Name >>> Deal ID >>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>> loopme-35458 >>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>> loopme-35459 >>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>> loopme-35460 >>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>> loopme-35461 >>> >>> >>> Tanner >>> >>> >>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos, >>>> >>>> Sure thing. We will repush these now with that start date. >>>> >>>> Tanner >>>> >>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>> and I think this is preventing me from assigning them. >>>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>>> time to QA. >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos! >>>>>> >>>>>> No proble, we've created V2 of that deal below. Let me know if you >>>>>> are able to locate this one :). >>>>>> >>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>> ID: loopme-35452 >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Hey Tanner, >>>>>>> >>>>>>> Thank you we are in the process of setting up this week. >>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>> DV360. Would you mind taking a look? >>>>>>> >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Good Morning Carlos, >>>>>>>> >>>>>>>> Do you have any plans for the 4th of July? >>>>>>>> >>>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>> >>>>>>>> All the best, >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Carlos, >>>>>>>>> >>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>

Hi Tanner, Really appreciate all your support with this launch. Do you have time early next week to chat through PMP vs PG setup? We’ve run into more difficulties than expected with PG. For the SBO video deal, this is now set up in platform and all creatives have been assigned as of this morning, so hopefully spend should start picking up soon? Let me know if something looks off. For the remaining 3 PGs, we aren’t able to activate immediately due to creative readiness, but we’ll keep you updated. [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] [image: image.png] Let me know if any questions. I'm sure we can iron most of this out during our next call. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Ewelina, > > No problem. The targeting is broken out in the CA - SBO and CA - Wedding > tabs of the attached. In those tabs you'll find the contextual and > behavioural audience details included to align with the SBO and Wedding > consumer targeting shared in the brief from earlier this year. > > Let me know if you have any questions or would like any adjustments to > this. > > Tanner > > On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> > wrote: > >> Sorry for the double email, >> >> Carlos just told me the deals were accepted, >> >> Please confirm the targeting part only! >> >> best, Ewelina >> >> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >> wrote: >> >>> hi Kelly, >>> >>> Hope you are well, >>> >>> We can accept video deals before the weekend, but not display. Can you >>> adjust the start date to the 7th? >>> >>> Also, would you mind clarifying what targeting you are applying on your >>> end? >>> >>> best, Ewelina >>> >>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> See the updated deals below. We are not able to set a specific time of >>>> day, just the date. We set this to July 4. Is that okay? >>>> >>>> Deal Name >>>> Deal ID >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>> loopme-35458 >>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>> loopme-35459 >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>> loopme-35460 >>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>> loopme-35461 >>>> >>>> >>>> Tanner >>>> >>>> >>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Sure thing. We will repush these now with that start date. >>>>> >>>>> Tanner >>>>> >>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>>> and I think this is preventing me from assigning them. >>>>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>>>> time to QA. >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos! >>>>>>> >>>>>>> No proble, we've created V2 of that deal below. Let me know if you >>>>>>> are able to locate this one :). >>>>>>> >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>> ID: loopme-35452 >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Hey Tanner, >>>>>>>> >>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>> Print_mlm_CA_PG_SBO

hey guys - do we see any issues with this set up ? Tanner ---------- Forwarded message --------- From: Carlos Gutierrez Pantoja <carlos.gutierrez@vista.com> Date: Fri, Jul 3, 2026 at 2:25 PM Subject: Re: VistaPrint FY27H1 Consideration Brief To: Tanner Kelly <tanner.kelly@ideonmedia.com> CC: Ewelina Sasin <ewelina.sasin@vista.com>, Edith Mideva Imbudira < edith.mideva@vista.com>, Sagar KT <sagar.kt@vista.com>, Nadine Jurka < njuerka@vista.com>, Erica Haydock <ehaydock@vista.com> Hi Tanner, Really appreciate all your support with this launch. Do you have time early next week to chat through PMP vs PG setup? We’ve run into more difficulties than expected with PG. For the SBO video deal, this is now set up in platform and all creatives have been assigned as of this morning, so hopefully spend should start picking up soon? Let me know if something looks off. For the remaining 3 PGs, we aren’t able to activate immediately due to creative readiness, but we’ll keep you updated. [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] [image: image.png] Let me know if any questions. I'm sure we can iron most of this out during our next call. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Ewelina, > > No problem. The targeting is broken out in the CA - SBO and CA - Wedding > tabs of the attached. In those tabs you'll find the contextual and > behavioural audience details included to align with the SBO and Wedding > consumer targeting shared in the brief from earlier this year. > > Let me know if you have any questions or would like any adjustments to > this. > > Tanner > > On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> > wrote: > >> Sorry for the double email, >> >> Carlos just told me the deals were accepted, >> >> Please confirm the targeting part only! >> >> best, Ewelina >> >> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >> wrote: >> >>> hi Kelly, >>> >>> Hope you are well, >>> >>> We can accept video deals before the weekend, but not display. Can you >>> adjust the start date to the 7th? >>> >>> Also, would you mind clarifying what targeting you are applying on your >>> end? >>> >>> best, Ewelina >>> >>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> See the updated deals below. We are not able to set a specific time of >>>> day, just the date. We set this to July 4. Is that okay? >>>> >>>> Deal Name >>>> Deal ID >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>> loopme-35458 >>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>> loopme-35459 >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>> loopme-35460 >>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>> loopme-35461 >>>> >>>> >>>> Tanner >>>> >>>> >>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Sure thing. We will repush these now with that start date. >>>>> >>>>> Tanner >>>>> >>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>>> and I think this is preventing me from assigning them. >>>>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>>>> time to QA. >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos! >>>>>>> >>>>>>> No proble, we've created V2 of that deal below. Let me know if you

Hi Carlos, Absolutely, we can find time first thing Monday if you would like? Does any time between 9:00am and 11am EST work for you? The team and I just scanned the screenshots and everything looks good. We will monitor as delivery should start soon as it can be delayed slightly. In any event, I can send a short meeting invite for Monday morning so we can review everything all together. Let me know what time you prefer between 9:00am and 11am :). Tanner On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hi Tanner, > > Really appreciate all your support with this launch. Do you have time > early next week to chat through PMP vs PG setup? We’ve run into more > difficulties than expected with PG. > > For the SBO video deal, this is now set up in platform and all creatives > have been assigned as of this morning, so hopefully spend should start > picking up soon? Let me know if something looks off. > For the remaining 3 PGs, we aren’t able to activate immediately due to > creative readiness, but we’ll keep you updated. > > > [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] > > [image: image.png] > > Let me know if any questions. I'm sure we can iron most of this out during > our next call. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Ewelina, >> >> No problem. The targeting is broken out in the CA - SBO and CA - Wedding >> tabs of the attached. In those tabs you'll find the contextual and >> behavioural audience details included to align with the SBO and Wedding >> consumer targeting shared in the brief from earlier this year. >> >> Let me know if you have any questions or would like any adjustments to >> this. >> >> Tanner >> >> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >> wrote: >> >>> Sorry for the double email, >>> >>> Carlos just told me the deals were accepted, >>> >>> Please confirm the targeting part only! >>> >>> best, Ewelina >>> >>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>> wrote: >>> >>>> hi Kelly, >>>> >>>> Hope you are well, >>>> >>>> We can accept video deals before the weekend, but not display. Can you >>>> adjust the start date to the 7th? >>>> >>>> Also, would you mind clarifying what targeting you are applying on your >>>> end? >>>> >>>> best, Ewelina >>>> >>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> See the updated deals below. We are not able to set a specific time of >>>>> day, just the date. We set this to July 4. Is that okay? >>>>> >>>>> Deal Name >>>>> Deal ID >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>> loopme-35458 >>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>> loopme-35459 >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>> loopme-35460 >>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>> loopme-35461 >>>>> >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> Sure thing. We will repush these now with that start date. >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>>>> and I think this is preventing me from assigning them. >>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>> enough time to QA. >>>>>>> >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>

Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will join. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > Absolutely, we can find time first thing Monday if you would like? Does > any time between 9:00am and 11am EST work for you? > > The team and I just scanned the screenshots and everything looks good. We > will monitor as delivery should start soon as it can be delayed slightly. > > In any event, I can send a short meeting invite for Monday morning so we > can review everything all together. Let me know what time you prefer > between 9:00am and 11am :). > > Tanner > > > On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hi Tanner, >> >> Really appreciate all your support with this launch. Do you have time >> early next week to chat through PMP vs PG setup? We’ve run into more >> difficulties than expected with PG. >> >> For the SBO video deal, this is now set up in platform and all creatives >> have been assigned as of this morning, so hopefully spend should start >> picking up soon? Let me know if something looks off. >> For the remaining 3 PGs, we aren’t able to activate immediately due to >> creative readiness, but we’ll keep you updated. >> >> >> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >> >> [image: image.png] >> >> Let me know if any questions. I'm sure we can iron most of this out >> during our next call. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Ewelina, >>> >>> No problem. The targeting is broken out in the CA - SBO and CA - Wedding >>> tabs of the attached. In those tabs you'll find the contextual and >>> behavioural audience details included to align with the SBO and Wedding >>> consumer targeting shared in the brief from earlier this year. >>> >>> Let me know if you have any questions or would like any adjustments to >>> this. >>> >>> Tanner >>> >>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>> wrote: >>> >>>> Sorry for the double email, >>>> >>>> Carlos just told me the deals were accepted, >>>> >>>> Please confirm the targeting part only! >>>> >>>> best, Ewelina >>>> >>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>>> wrote: >>>> >>>>> hi Kelly, >>>>> >>>>> Hope you are well, >>>>> >>>>> We can accept video deals before the weekend, but not display. Can you >>>>> adjust the start date to the 7th? >>>>> >>>>> Also, would you mind clarifying what targeting you are applying on >>>>> your end? >>>>> >>>>> best, Ewelina >>>>> >>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> See the updated deals below. We are not able to set a specific time >>>>>> of day, just the date. We set this to July 4. Is that okay? >>>>>> >>>>>> Deal Name >>>>>> Deal ID >>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>> loopme-35458 >>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>> loopme-35459 >>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>> loopme-35460 >>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>> loopme-35461 >>>>>> >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Sure thing. We will repush these now with that start date. >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Thanks Ta

Thanks Carlos. Invite sent. Enjoy the weekend ! Tanner On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will > join. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Absolutely, we can find time first thing Monday if you would like? Does >> any time between 9:00am and 11am EST work for you? >> >> The team and I just scanned the screenshots and everything looks good. We >> will monitor as delivery should start soon as it can be delayed slightly. >> >> In any event, I can send a short meeting invite for Monday morning so we >> can review everything all together. Let me know what time you prefer >> between 9:00am and 11am :). >> >> Tanner >> >> >> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Really appreciate all your support with this launch. Do you have time >>> early next week to chat through PMP vs PG setup? We’ve run into more >>> difficulties than expected with PG. >>> >>> For the SBO video deal, this is now set up in platform and all creatives >>> have been assigned as of this morning, so hopefully spend should start >>> picking up soon? Let me know if something looks off. >>> For the remaining 3 PGs, we aren’t able to activate immediately due to >>> creative readiness, but we’ll keep you updated. >>> >>> >>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>> >>> [image: image.png] >>> >>> Let me know if any questions. I'm sure we can iron most of this out >>> during our next call. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Ewelina, >>>> >>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>> behavioural audience details included to align with the SBO and Wedding >>>> consumer targeting shared in the brief from earlier this year. >>>> >>>> Let me know if you have any questions or would like any adjustments to >>>> this. >>>> >>>> Tanner >>>> >>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>>> wrote: >>>> >>>>> Sorry for the double email, >>>>> >>>>> Carlos just told me the deals were accepted, >>>>> >>>>> Please confirm the targeting part only! >>>>> >>>>> best, Ewelina >>>>> >>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>>>> wrote: >>>>> >>>>>> hi Kelly, >>>>>> >>>>>> Hope you are well, >>>>>> >>>>>> We can accept video deals before the weekend, but not display. Can >>>>>> you adjust the start date to the 7th? >>>>>> >>>>>> Also, would you mind clarifying what targeting you are applying on >>>>>> your end? >>>>>> >>>>>> best, Ewelina >>>>>> >>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> See the updated deals below. We are not able to set a specific time >>>>>>> of day, just the date. We set this to July 4. Is that okay? >>>>>>> >>>>>>> Deal Name >>>>>>> Deal ID >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>> loopme-35458 >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>> loopme-35459 >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>> loopme-35460 >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>> loopme-35461 >>>>>>> >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>> tanner.kel

Good Morning Carlos, I hope you enjoyed the weekend. We're now seeing delivery on the SBO video line. We haven't seen delivery yet on the SBO display or wedding deals although I believe you were awaiting creatives for those. Chat soon. Tanner On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Carlos. Invite sent. > > Enjoy the weekend ! > > Tanner > > On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will >> join. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Absolutely, we can find time first thing Monday if you would like? Does >>> any time between 9:00am and 11am EST work for you? >>> >>> The team and I just scanned the screenshots and everything looks good. >>> We will monitor as delivery should start soon as it can be delayed slightly. >>> >>> In any event, I can send a short meeting invite for Monday morning so we >>> can review everything all together. Let me know what time you prefer >>> between 9:00am and 11am :). >>> >>> Tanner >>> >>> >>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> Really appreciate all your support with this launch. Do you have time >>>> early next week to chat through PMP vs PG setup? We’ve run into more >>>> difficulties than expected with PG. >>>> >>>> For the SBO video deal, this is now set up in platform and all >>>> creatives have been assigned as of this morning, so hopefully spend should >>>> start picking up soon? Let me know if something looks off. >>>> For the remaining 3 PGs, we aren’t able to activate immediately due to >>>> creative readiness, but we’ll keep you updated. >>>> >>>> >>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>> >>>> [image: image.png] >>>> >>>> Let me know if any questions. I'm sure we can iron most of this out >>>> during our next call. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Ewelina, >>>>> >>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>> behavioural audience details included to align with the SBO and Wedding >>>>> consumer targeting shared in the brief from earlier this year. >>>>> >>>>> Let me know if you have any questions or would like any adjustments to >>>>> this. >>>>> >>>>> Tanner >>>>> >>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>>>> wrote: >>>>> >>>>>> Sorry for the double email, >>>>>> >>>>>> Carlos just told me the deals were accepted, >>>>>> >>>>>> Please confirm the targeting part only! >>>>>> >>>>>> best, Ewelina >>>>>> >>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>>>>> wrote: >>>>>> >>>>>>> hi Kelly, >>>>>>> >>>>>>> Hope you are well, >>>>>>> >>>>>>> We can accept video deals before the weekend, but not display. Can >>>>>>> you adjust the start date to the 7th? >>>>>>> >>>>>>> Also, would you mind clarifying what targeting you are applying on >>>>>>> your end? >>>>>>> >>>>>>> best, Ewelina >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> See the updated deals below. We are not able to set a specific time >>>>>>>> of day, just the date. We set this to July 4. Is that okay? >>>>>>>> >>>>>>>> Deal Name >>>>>>>> Deal ID >>>>>>>> Ideon Media_Vista Print_m

Hi Carlos, Thank you for the time just now. Below are the quick notes and items we can work towards. - SBO Video PG - pacing well - Remaining Deals - share as PMP's - BLS Questions - let us know if we need adjustments here to get approvals Chat with you soon! Tanner On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Carlos, > > I hope you enjoyed the weekend. > > We're now seeing delivery on the SBO video line. We haven't seen delivery > yet on the SBO display or wedding deals although I believe you were > awaiting creatives for those. > > Chat soon. > > Tanner > > > > > On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks Carlos. Invite sent. >> >> Enjoy the weekend ! >> >> Tanner >> >> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will >>> join. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos, >>>> >>>> Absolutely, we can find time first thing Monday if you would like? Does >>>> any time between 9:00am and 11am EST work for you? >>>> >>>> The team and I just scanned the screenshots and everything looks good. >>>> We will monitor as delivery should start soon as it can be delayed slightly. >>>> >>>> In any event, I can send a short meeting invite for Monday morning so >>>> we can review everything all together. Let me know what time you prefer >>>> between 9:00am and 11am :). >>>> >>>> Tanner >>>> >>>> >>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Really appreciate all your support with this launch. Do you have time >>>>> early next week to chat through PMP vs PG setup? We’ve run into more >>>>> difficulties than expected with PG. >>>>> >>>>> For the SBO video deal, this is now set up in platform and all >>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>> start picking up soon? Let me know if something looks off. >>>>> For the remaining 3 PGs, we aren’t able to activate immediately due to >>>>> creative readiness, but we’ll keep you updated. >>>>> >>>>> >>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>> >>>>> [image: image.png] >>>>> >>>>> Let me know if any questions. I'm sure we can iron most of this out >>>>> during our next call. >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Ewelina, >>>>>> >>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>> consumer targeting shared in the brief from earlier this year. >>>>>> >>>>>> Let me know if you have any questions or would like any adjustments >>>>>> to this. >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>>>>> wrote: >>>>>> >>>>>>> Sorry for the double email, >>>>>>> >>>>>>> Carlos just told me the deals were accepted, >>>>>>> >>>>>>> Please confirm the targeting part only! >>>>>>> >>>>>>> best, Ewelina >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>> >>>>>>>> hi Kelly, >>>>>>>> >>>>>>>> Hope you are well, >>>>>>>> >>>>>>>> We can accept video deals before the weekend, but not display. Can >>>>>>>> you adjust the start date to the 7th? >>>>>>

Hi Carlos, As promised, find attached the updated deal details sheet. This now includes the three new PMP deals and the existing PG deal. When accepting the deals, try to follow the set up guidelines below. If you have the delivery goals for July, August and September we will take that into account along with the questions for the BLS 😊. *Set Up Guidelines:* *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Set on our side, remove on your side o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for video o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month Tanner On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > Thank you for the time just now. Below are the quick notes and items we > can work towards. > > - SBO Video PG - pacing well > - Remaining Deals - share as PMP's > - BLS Questions - let us know if we need adjustments here to get > approvals > > Chat with you soon! > > Tanner > > > On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Carlos, >> >> I hope you enjoyed the weekend. >> >> We're now seeing delivery on the SBO video line. We haven't seen delivery >> yet on the SBO display or wedding deals although I believe you were >> awaiting creatives for those. >> >> Chat soon. >> >> Tanner >> >> >> >> >> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Thanks Carlos. Invite sent. >>> >>> Enjoy the weekend ! >>> >>> Tanner >>> >>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>> will join. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com/> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Absolutely, we can find time first thing Monday if you would like? >>>>> Does any time between 9:00am and 11am EST work for you? >>>>> >>>>> The team and I just scanned the screenshots and everything looks good. >>>>> We will monitor as delivery should start soon as it can be delayed slightly. >>>>> >>>>> In any event, I can send a short meeting invite for Monday morning so >>>>> we can review everything all together. Let me know what time you prefer >>>>> between 9:00am and 11am :). >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> Really appreciate all your support with this launch. Do you have time >>>>>> early next week to chat through PMP vs PG setup? We’ve run into more >>>>>> difficulties than expected with PG. >>>>>> >>>>>> For the SBO video deal, this is now set up in platform and all >>>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>>> start picking up soon? Let me know if something looks off. >>>>>> For the remaining 3 PGs, we aren’t able to activate immediately due >>>>>> to creative readiness, but we’ll keep you updated. >>>>>> >>>>>> >>>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>>> >>>

Hi Carlos, I hope you're having a nice week so far! I wanted to see if you were able to locate the 3 x PMP deals we sent earlier this week? Let us know if you need any help there as you look to get things live. In addition, keep us posted on the BLS questions under review. All the best! Tanner On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > As promised, find attached the updated deal details sheet. This now > includes the three new PMP deals and the existing PG deal. When accepting > the deals, try to follow the set up guidelines below. > > If you have the delivery goals for July, August and September we will take > that into account along with the questions for the BLS 😊. > > *Set Up Guidelines:* > > > *IO/ Line Item Budget*: If possible, please set at line item level or IO > level (preferably line item). We recommend manually allocated budget to our > line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for > video > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > Tanner > > > On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Thank you for the time just now. Below are the quick notes and items we >> can work towards. >> >> - SBO Video PG - pacing well >> - Remaining Deals - share as PMP's >> - BLS Questions - let us know if we need adjustments here to get >> approvals >> >> Chat with you soon! >> >> Tanner >> >> >> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Carlos, >>> >>> I hope you enjoyed the weekend. >>> >>> We're now seeing delivery on the SBO video line. We haven't seen >>> delivery yet on the SBO display or wedding deals although I believe you >>> were awaiting creatives for those. >>> >>> Chat soon. >>> >>> Tanner >>> >>> >>> >>> >>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Thanks Carlos. Invite sent. >>>> >>>> Enjoy the weekend ! >>>> >>>> Tanner >>>> >>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>> will join. >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com/> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> Absolutely, we can find time first thing Monday if you would like? >>>>>> Does any time between 9:00am and 11am EST work for you? >>>>>> >>>>>> The team and I just scanned the screenshots and everything looks >>>>>> good. We will monitor as delivery should start soon as it can be delayed >>>>>> slightly. >>>>>> >>>>>> In any event, I can send a short meeting invite for Monday morning so >>>>>> we can review everything all together. Let me know what time you prefer >>>>>> between 9:00am and 11am :). >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Hi Tanner, >>>>>>> >>>>>>> Really appreciate all your support with this launch. Do you have >>>>>>> time ea

Many thanks Tanner! We are getting the PMPs accepted in platform today (pending creatives*). Will circle back with BLS inputs by EOW. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 9, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > I hope you're having a nice week so far! > > I wanted to see if you were able to locate the 3 x PMP deals we sent > earlier this week? Let us know if you need any help there as you look to > get things live. In addition, keep us posted on the BLS questions under > review. > > All the best! > > Tanner > > On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> As promised, find attached the updated deal details sheet. This now >> includes the three new PMP deals and the existing PG deal. When accepting >> the deals, try to follow the set up guidelines below. >> >> If you have the delivery goals for July, August and September we will >> take that into account along with the questions for the BLS 😊. >> >> *Set Up Guidelines:* >> >> >> *IO/ Line Item Budget*: If possible, please set at line item level or IO >> level (preferably line item). We recommend manually allocated budget to our >> line item >> >> o *Inventory*: Please select ‘No Public Inventory’ >> >> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >> >> o *Quality*: Please select ‘Authorized & Non-participating publishers’ >> >> o *Viewability/ View Completion Rate*: Set on our side, remove on your >> side >> >> o *Geo*: Set on our side, remove on your side >> >> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >> video >> >> o *Bidding*: If automated bid is required, we advise on no capping of >> bids or predictive clearing >> >> o *Allow List*: If an allow list is being applied in the DSP, please >> share. We can confirm the alignment or gaps between the publishers in our >> deals and the brand allow list >> >> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >> exposures per month >> >> Tanner >> >> >> On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Thank you for the time just now. Below are the quick notes and items we >>> can work towards. >>> >>> - SBO Video PG - pacing well >>> - Remaining Deals - share as PMP's >>> - BLS Questions - let us know if we need adjustments here to get >>> approvals >>> >>> Chat with you soon! >>> >>> Tanner >>> >>> >>> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Good Morning Carlos, >>>> >>>> I hope you enjoyed the weekend. >>>> >>>> We're now seeing delivery on the SBO video line. We haven't seen >>>> delivery yet on the SBO display or wedding deals although I believe you >>>> were awaiting creatives for those. >>>> >>>> Chat soon. >>>> >>>> Tanner >>>> >>>> >>>> >>>> >>>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thanks Carlos. Invite sent. >>>>> >>>>> Enjoy the weekend ! >>>>> >>>>> Tanner >>>>> >>>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>>> will join. >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com/> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Absolutely, we can find time first thing Monday if you would like? >>>>>>> Does any time between 9:00am and 11am EST work for you? >>>>>>> >>>>>>> The team and I just scanned the screenshots and everything looks >>>>>>> good. We will monitor as delivery should start soon as it can

Hey Tanner, *RE: BLS questionnaire input* - the only thing I noticed is that "Vista Print" should be written as "VistaPrint" (one word) throughout. Other than that, all approved. Do we need to append any pixels for this study? Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 9, 2026 at 9:27 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Many thanks Tanner! We are getting the PMPs accepted in platform today > (pending creatives*). > Will circle back with BLS inputs by EOW. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 9, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> I hope you're having a nice week so far! >> >> I wanted to see if you were able to locate the 3 x PMP deals we sent >> earlier this week? Let us know if you need any help there as you look to >> get things live. In addition, keep us posted on the BLS questions under >> review. >> >> All the best! >> >> Tanner >> >> On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> As promised, find attached the updated deal details sheet. This now >>> includes the three new PMP deals and the existing PG deal. When accepting >>> the deals, try to follow the set up guidelines below. >>> >>> If you have the delivery goals for July, August and September we will >>> take that into account along with the questions for the BLS 😊. >>> >>> *Set Up Guidelines:* >>> >>> >>> *IO/ Line Item Budget*: If possible, please set at line item level or >>> IO level (preferably line item). We recommend manually allocated budget to >>> our line item >>> >>> o *Inventory*: Please select ‘No Public Inventory’ >>> >>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>> >>> o *Quality*: Please select ‘Authorized & Non-participating publishers’ >>> >>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>> your side >>> >>> o *Geo*: Set on our side, remove on your side >>> >>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>> video >>> >>> o *Bidding*: If automated bid is required, we advise on no capping of >>> bids or predictive clearing >>> >>> o *Allow List*: If an allow list is being applied in the DSP, please >>> share. We can confirm the alignment or gaps between the publishers in our >>> deals and the brand allow list >>> >>> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >>> exposures per month >>> >>> Tanner >>> >>> >>> On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> Thank you for the time just now. Below are the quick notes and items we >>>> can work towards. >>>> >>>> - SBO Video PG - pacing well >>>> - Remaining Deals - share as PMP's >>>> - BLS Questions - let us know if we need adjustments here to get >>>> approvals >>>> >>>> Chat with you soon! >>>> >>>> Tanner >>>> >>>> >>>> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Good Morning Carlos, >>>>> >>>>> I hope you enjoyed the weekend. >>>>> >>>>> We're now seeing delivery on the SBO video line. We haven't seen >>>>> delivery yet on the SBO display or wedding deals although I believe you >>>>> were awaiting creatives for those. >>>>> >>>>> Chat soon. >>>>> >>>>> Tanner >>>>> >>>>> >>>>> >>>>> >>>>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Thanks Carlos. Invite sent. >>>>>> >>>>>> Enjoy the weekend ! >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>>>> will join. >>>>>>> >>>>>>> >>>>>>> Best,

Thanks Carlos. Noted on the slight change. Yes, now that the questions are approved we will create the BLS on the platform and generate the pixel. We will share it with you so you can add to the creatives. We will probably have this by Monday. Does that work? Have a nice weekend ahead! Tanner On Fri, Jul 10, 2026 at 2:53 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hey Tanner, > > *RE: BLS questionnaire input* - the only thing I noticed is that "Vista > Print" should be written as "VistaPrint" (one word) throughout. > Other than that, all approved. Do we need to append any pixels for this > study? > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 9, 2026 at 9:27 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Many thanks Tanner! We are getting the PMPs accepted in platform today >> (pending creatives*). >> Will circle back with BLS inputs by EOW. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Thu, Jul 9, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> I hope you're having a nice week so far! >>> >>> I wanted to see if you were able to locate the 3 x PMP deals we sent >>> earlier this week? Let us know if you need any help there as you look to >>> get things live. In addition, keep us posted on the BLS questions under >>> review. >>> >>> All the best! >>> >>> Tanner >>> >>> On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> As promised, find attached the updated deal details sheet. This now >>>> includes the three new PMP deals and the existing PG deal. When accepting >>>> the deals, try to follow the set up guidelines below. >>>> >>>> If you have the delivery goals for July, August and September we will >>>> take that into account along with the questions for the BLS 😊. >>>> >>>> *Set Up Guidelines:* >>>> >>>> >>>> *IO/ Line Item Budget*: If possible, please set at line item level or >>>> IO level (preferably line item). We recommend manually allocated budget to >>>> our line item >>>> >>>> o *Inventory*: Please select ‘No Public Inventory’ >>>> >>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>> >>>> o *Quality*: Please select ‘Authorized & Non-participating >>>> publishers’ >>>> >>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>> your side >>>> >>>> o *Geo*: Set on our side, remove on your side >>>> >>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>>> video >>>> >>>> o *Bidding*: If automated bid is required, we advise on no capping >>>> of bids or predictive clearing >>>> >>>> o *Allow List*: If an allow list is being applied in the DSP, please >>>> share. We can confirm the alignment or gaps between the publishers in our >>>> deals and the brand allow list >>>> >>>> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >>>> exposures per month >>>> >>>> Tanner >>>> >>>> >>>> On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Thank you for the time just now. Below are the quick notes and items >>>>> we can work towards. >>>>> >>>>> - SBO Video PG - pacing well >>>>> - Remaining Deals - share as PMP's >>>>> - BLS Questions - let us know if we need adjustments here to get >>>>> approvals >>>>> >>>>> Chat with you soon! >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Good Morning Carlos, >>>>>> >>>>>> I hope you enjoyed the weekend. >>>>>> >>>>>> We're now seeing delivery on the SBO video line. We haven't seen >>>>>> delivery yet on the SBO display or wedding deals although I believe you >>>>>

Hello Everyone, We are now in the process of collecting names for all the attendees. Please send over who will be joining you for your foursomes. What we would require is the First Name / Last Name of each member that will be participating in the golf portion of the tournament broken out by foursomes. Thank you

Hello Everyone, Sorry for the double note here, I realised I did not give a date on when we need these by. If you could get us the list of names by* Thursday July 9th *that would be great. Thank you, On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: > Hello Everyone, > > We are now in the process of collecting names for all the attendees. > Please send over who will be joining you for your foursomes. > > What we would require is the First Name / Last Name of each member that > will be participating in the golf portion of the tournament broken out by > foursomes. > > Thank you >

Hi Sean, Looking forward to this. See our group below. Patrick Mainville Brandon Smith Josh Martin Tanner Kelly Tanner On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca> wrote: > Hello Everyone, > > Sorry for the double note here, I realised I did not give a date on when > we need these by. > > If you could get us the list of names by* Thursday July 9th *that would > be great. > > Thank you, > > On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: > >> Hello Everyone, >> >> We are now in the process of collecting names for all the attendees. >> Please send over who will be joining you for your foursomes. >> >> What we would require is the First Name / Last Name of each member that >> will be participating in the golf portion of the tournament broken out by >> foursomes. >> >> Thank you >> >

FYI - we are good to go guys. Looking forward to this. ---------- Forwarded message --------- From: Tanner Kelly <tanner.kelly@ideonmedia.com> Date: Mon, Jun 29, 2026 at 3:46 PM Subject: Re: 2026 Ad Club Golf Day Attendee Lists To: Sean Vardy <sean@adclub.ca> Hi Sean, Looking forward to this. See our group below. Patrick Mainville Brandon Smith Josh Martin Tanner Kelly Tanner On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca> wrote: > Hello Everyone, > > Sorry for the double note here, I realised I did not give a date on when > we need these by. > > If you could get us the list of names by* Thursday July 9th *that would > be great. > > Thank you, > > On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: > >> Hello Everyone, >> >> We are now in the process of collecting names for all the attendees. >> Please send over who will be joining you for your foursomes. >> >> What we would require is the First Name / Last Name of each member that >> will be participating in the golf portion of the tournament broken out by >> foursomes. >> >> Thank you >> >

Hi Sean, One member of my foursome asked if clubs will be available for rental. Do you know if this will be the case? Tanner On Mon, Jun 29, 2026 at 3:46 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Sean, > > Looking forward to this. See our group below. > > Patrick Mainville > Brandon Smith > Josh Martin > Tanner Kelly > > Tanner > > > On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca> wrote: > >> Hello Everyone, >> >> Sorry for the double note here, I realised I did not give a date on when >> we need these by. >> >> If you could get us the list of names by* Thursday July 9th *that would >> be great. >> >> Thank you, >> >> On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: >> >>> Hello Everyone, >>> >>> We are now in the process of collecting names for all the attendees. >>> Please send over who will be joining you for your foursomes. >>> >>> What we would require is the First Name / Last Name of each member that >>> will be participating in the golf portion of the tournament broken out by >>> foursomes. >>> >>> Thank you >>> >>

Hey Tanner, Rentals are available, you just need to reach out to the course and book them yourself. Lionhead clubhouse (905-455-4900). Just let them know you are with the Ad Club Golf Day on July 16. Thank you, On Tue, 7 Jul 2026 at 22:39, Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Sean, > > One member of my foursome asked if clubs will be available for rental. Do > you know if this will be the case? > > Tanner > > On Mon, Jun 29, 2026 at 3:46 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Sean, >> >> Looking forward to this. See our group below. >> >> Patrick Mainville >> Brandon Smith >> Josh Martin >> Tanner Kelly >> >> Tanner >> >> >> On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca> wrote: >> >>> Hello Everyone, >>> >>> Sorry for the double note here, I realised I did not give a date on when >>> we need these by. >>> >>> If you could get us the list of names by* Thursday July 9th *that would >>> be great. >>> >>> Thank you, >>> >>> On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: >>> >>>> Hello Everyone, >>>> >>>> We are now in the process of collecting names for all the attendees. >>>> Please send over who will be joining you for your foursomes. >>>> >>>> What we would require is the First Name / Last Name of each member that >>>> will be participating in the golf portion of the tournament broken out by >>>> foursomes. >>>> >>>> Thank you >>>> >>>

Thanks for including me in this! It snuck up so fast after feeling so far away Looking forward to catching up and enjoying the day From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: June 30, 2026 9:28 AM To: Brandon Smith <brandon.smith@wppmedia.com>; Patrick Mainville <patrick.mainville@wppmedia.com>; Josh Martin <josh.martin@wppmedia.com> Subject: Fwd: 2026 Ad Club Golf Day Attendee Lists External: FYI - we are good to go guys. Looking forward to this. ---------- Forwarded message --------- From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Mon, Jun 29, 2026 at 3:46 PM Subject: Re: 2026 Ad Club Golf Day Attendee Lists To: Sean Vardy <sean@adclub.ca<mailto:sean@adclub.ca>> Hi Sean, Looking forward to this. See our group below. Patrick Mainville Brandon Smith Josh Martin Tanner Kelly Tanner On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca<mailto:sean@adclub.ca>> wrote: Hello Everyone, Sorry for the double note here, I realised I did not give a date on when we need these by. If you could get us the list of names by Thursday July 9th that would be great. Thank you, On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca<mailto:sean@adclub.ca>> wrote: Hello Everyone, We are now in the process of collecting names for all the attendees. Please send over who will be joining you for your foursomes. What we would require is the First Name / Last Name of each member that will be participating in the golf portion of the tournament broken out by foursomes. Thank you Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

No problem, Josh. Looking forward to spending a day on the links with you! Tanner On Thu, Jul 9, 2026 at 8:21 AM Josh Martin <josh.martin@wppmedia.com> wrote: > Thanks for including me in this! It snuck up so fast after feeling so far > away > > > > Looking forward to catching up and enjoying the day > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* June 30, 2026 9:28 AM > *To:* Brandon Smith <brandon.smith@wppmedia.com>; Patrick Mainville < > patrick.mainville@wppmedia.com>; Josh Martin <josh.martin@wppmedia.com> > *Subject:* Fwd: 2026 Ad Club Golf Day Attendee Lists > > > > *External:* > > > > > FYI - we are good to go guys. Looking forward to this. > > > > > > ---------- Forwarded message --------- > From: *Tanner Kelly* <tanner.kelly@ideonmedia.com> > Date: Mon, Jun 29, 2026 at 3:46 PM > Subject: Re: 2026 Ad Club Golf Day Attendee Lists > To: Sean Vardy <sean@adclub.ca> > > > > Hi Sean, > > > > Looking forward to this. See our group below. > > > > Patrick Mainville > > Brandon Smith > > Josh Martin > > Tanner Kelly > > > > Tanner > > > > > > On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca> wrote: > > Hello Everyone, > > > > Sorry for the double note here, I realised I did not give a date on when > we need these by. > > > > If you could get us the list of names by* Thursday July 9th *that would > be great. > > > > Thank you, > > > > On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: > > Hello Everyone, > > > > We are now in the process of collecting names for all the attendees. > Please send over who will be joining you for your foursomes. > > > > What we would require is the First Name / Last Name of each member that > will be participating in the golf portion of the tournament broken out by > foursomes. > > > > Thank you > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hey boys - I know you're spread all over but there is a party bus to and from union station leaving at 730am day of. Party Bus <https://gumgum.typeform.com/to/I4FDffmv?typeform-source=www.google.com> Tanner On Tue, Jun 30, 2026 at 9:28 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > > FYI - we are good to go guys. Looking forward to this. > > > ---------- Forwarded message --------- > From: Tanner Kelly <tanner.kelly@ideonmedia.com> > Date: Mon, Jun 29, 2026 at 3:46 PM > Subject: Re: 2026 Ad Club Golf Day Attendee Lists > To: Sean Vardy <sean@adclub.ca> > > > Hi Sean, > > Looking forward to this. See our group below. > > Patrick Mainville > Brandon Smith > Josh Martin > Tanner Kelly > > Tanner > > > On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca> wrote: > >> Hello Everyone, >> >> Sorry for the double note here, I realised I did not give a date on when >> we need these by. >> >> If you could get us the list of names by* Thursday July 9th *that would >> be great. >> >> Thank you, >> >> On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca> wrote: >> >>> Hello Everyone, >>> >>> We are now in the process of collecting names for all the attendees. >>> Please send over who will be joining you for your foursomes. >>> >>> What we would require is the First Name / Last Name of each member that >>> will be participating in the golf portion of the tournament broken out by >>> foursomes. >>> >>> Thank you >>> >>

Ill be driving there myself, but if you take the party bus let me know how it is [https://assets.wppca.com/email_signatures/wpp-media.png] Brandon Smith Associate Director, Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 10:24 AM To: Brandon Smith <brandon.smith@wppmedia.com>; Patrick Mainville <patrick.mainville@wppmedia.com>; Josh Martin <josh.martin@wppmedia.com> Subject: Re: 2026 Ad Club Golf Day Attendee Lists External: Hey boys - I know you're spread all over but there is a party bus to and from union station leaving at 730am day of. Party Bus<https://urldefense.com/v3/__https://gumgum.typeform.com/to/I4FDffmv?typeform-source=www.google.com__;!!MOA0!dWjsND0JTpyK5gb3oP1rSq6HXiKhgWu_Atgh45WZIMSw8VKWBeUF9tBIrIv4Aa7wOBZJiwsvSKRr-Gq7PnGyTqRHFjP_kBM$> Tanner On Tue, Jun 30, 2026 at 9:28 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: FYI - we are good to go guys. Looking forward to this. ---------- Forwarded message --------- From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Date: Mon, Jun 29, 2026 at 3:46 PM Subject: Re: 2026 Ad Club Golf Day Attendee Lists To: Sean Vardy <sean@adclub.ca<mailto:sean@adclub.ca>> Hi Sean, Looking forward to this. See our group below. Patrick Mainville Brandon Smith Josh Martin Tanner Kelly Tanner On Mon, Jun 29, 2026 at 3:37 PM Sean Vardy <sean@adclub.ca<mailto:sean@adclub.ca>> wrote: Hello Everyone, Sorry for the double note here, I realised I did not give a date on when we need these by. If you could get us the list of names by Thursday July 9th that would be great. Thank you, On Mon, 29 Jun 2026 at 15:24, Sean Vardy <sean@adclub.ca<mailto:sean@adclub.ca>> wrote: Hello Everyone, We are now in the process of collecting names for all the attendees. Please send over who will be joining you for your foursomes. What we would require is the First Name / Last Name of each member that will be participating in the golf portion of the tournament broken out by foursomes. Thank you Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hi Ramanuj, How was your weekend? I'm going to be in Toronto again next week. I wanted to see if you were free to connect, as we couldn't link up a couple of weeks ago. Naresh spoke highly of you and it would be nice to share our programmatic offering and the successes we had driving conversions for Brother Printer. Does one of the following times work for you? I'm happy to come to Mississauga again if that makes it easier for you. - July 13 - lunch - July 14 - lunch, dinner - July 15 - dinner Looking forward to hearing from you. I hope we can make this work Ramanuj. -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [image: Home - Ideon Media]

Hi Ramanuj, If you are free next week, let me know if you'd be available to meet at some point. It'd be nice to meet you if you have the time. The below times work for me if you're up for it. - July 13 - lunch, dinner - July 14 - dinner - July 15 - dinner All the best, Ramanuj. Tanner On Mon, Jul 6, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Ramanuj, > > How was your weekend? > > I'm going to be in Toronto again next week. I wanted to see if you were > free to connect, as we couldn't link up a couple of weeks ago. Naresh spoke > highly of you and it would be nice to share our programmatic offering and > the successes we had driving conversions for Brother Printer. > > Does one of the following times work for you? I'm happy to come to > Mississauga again if that makes it easier for you. > > - July 13 - lunch > - July 14 - lunch, dinner > - July 15 - dinner > > Looking forward to hearing from you. I hope we can make this work Ramanuj. > > -- > Tanner Kelly > Senior Director - Sales & Partnerships > (416)-453-8352 > [image: Home - Ideon Media] >

Hi Tanner, Next week might be difficult, let’s plan for next month if you are visiting again ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Wednesday, 08 July 2026 10:07:00 To: Ramanuj Paul <ramanuj.paul@iquanti.com>; Naresh Nair <naresh.nair@iquanti.com> Subject: Re: In Toronto | Ideon Programmatic Hi Ramanuj, If you are free next week, let me know if you'd be available to meet at some point. It'd be nice to meet you if you have the time. The below times work for me if you're up for it. * July 13 - lunch, dinner * July 14 - dinner * July 15 - dinner All the best, Ramanuj. Tanner On Mon, Jul 6, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Ramanuj, How was your weekend? I'm going to be in Toronto again next week. I wanted to see if you were free to connect, as we couldn't link up a couple of weeks ago. Naresh spoke highly of you and it would be nice to share our programmatic offering and the successes we had driving conversions for Brother Printer. Does one of the following times work for you? I'm happy to come to Mississauga again if that makes it easier for you. * July 13 - lunch * July 14 - lunch, dinner * July 15 - dinner Looking forward to hearing from you. I hope we can make this work Ramanuj. -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [Home - Ideon Media] This E-Mail may contain confidential and/or legally privileged Information and is meant for the intended recipient(s) only. If you have received this e-mail in error and are not the intended recipient/s, kindly notify us at it@iquanti.com and then delete this e-mail immediately from your system. You are also hereby notified that any use, any form of reproduction, dissemination, copying, disclosure, modification, distribution and/or publication of this e-mail, its contents or its attachment/s other than by its intended recipient/s is strictly prohibited and may be unlawful.

Hi there, Reaching out to share that I am currently transitioning off of the Ontario Government account as the biddable lead, and Lauren McArdle (email in the "To" field) is stepping in. Please ensure she is copied on communications going forward. For all things programmatic: Please still include your day-to-day lead: vaishnavi.prasad@wppmedia.com For all things social: Your day-to-day lead will be: dania.mneimneh@wppmedia.com Fret not, I'm still at WPP, just moving into some other client work. Best, Kunal [https://assets.wppca.com/email_signatures/wpp-media.png] Kunal Sharma Director, Paid Search, Social and Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

It's been a pleasure working with you on Ont Gov, Kunal. All the best with the new assignment. What do they have you leading next? Tanner On Mon, Jul 6, 2026 at 10:42 AM Kunal Sharma <kunal.sharma@wppmedia.com> wrote: > Hi there, > > Reaching out to share that I am currently transitioning off of the *Ontario > Government *account as the biddable lead, and Lauren McArdle (email in > the "To" field) is stepping in. Please ensure she is copied on > communications going forward. > > For all things programmatic: Please still include your day-to-day lead: > vaishnavi.prasad@wppmedia.com > For all things social: Your day-to-day lead will be: > dania.mneimneh@wppmedia.com > > Fret not, I'm still at WPP, just moving into some other client work. > > Best, > Kunal > > Kunal Sharma > Director, Paid Search, Social and Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Lauren, It is nice to e-meet you. Congratulations on the new role with the Ont Gov team I wanted to introduce myself. I work as the programmatic lead at Ideon, supporting our annual WPP commitment. We've worked closely with the Ontario Government at WPP supporting international campaign efforts, and directly with the government team on many domestic campaigns aimed at reaching Ontario homeowners and buyers. Most recently, we collaborated with the team at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, Japan and France. Attached is a short case study deck outlining other international campaigns we have run recently. I will be at WPP next Tuesday (most of the day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the chance to meet you and share more about our international offering and success stories there. *Case Studies Attached:* - Harvard Business School Executive Education - *22 different countries worldwide* - Business Decision Makers, Executives - Dropbox - Multi Product Plans - *USA, Ireland, Australia, New Zealand* - Business Decision Makers - Government of Canada - CFIA - *USA* - Travellers, Pet owners - Air Canada - *Japan, South Korea, Australia* - Travellers - Air Transat - *France* - Travellers All the best, Lauren. Tanner ---------- Forwarded message --------- From: Kunal Sharma <kunal.sharma@wppmedia.com> Date: Mon, Jul 6, 2026 at 10:42 AM Subject: WPP x Ontario Government | Biddable Lead Account Transition To: Lauren McArdle <lauren.mcardle@wppmedia.com> Cc: Martin Svensson <msvensson@snapchat.com>, Cynthia Chiang < cchiang@snap.com>, Anna Lailey <alailey@linkedin.com>, lgillett < lgillett@linkedin.com>, Momin Ahmad <mahmad@pinterest.com>, Ali Dar < adar@pinterest.com>, Lauren Jutai <laurenjutai@meta.com>, Kevin Millar < millark@google.com>, gidongruss <gidongruss@google.com>, Shelley West < shelley.west@ogury.co>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co>, tanner.kelly <tanner.kelly@ideonmedia.com>, georgegoddard < georgegoddard@seedtag.com>, polinakropyvka@seedtag.com < polinakropyvka@seedtag.com> Hi there, Reaching out to share that I am currently transitioning off of the *Ontario Government *account as the biddable lead, and Lauren McArdle (email in the "To" field) is stepping in. Please ensure she is copied on communications going forward. For all things programmatic: Please still include your day-to-day lead: vaishnavi.prasad@wppmedia.com For all things social: Your day-to-day lead will be: dania.mneimneh@wppmedia.com Fret not, I'm still at WPP, just moving into some other client work. Best, Kunal Kunal Sharma Director, Paid Search, Social and Programmatic WPP Media Canada wppmedia.com <https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Good Morning Lauren, Happy Friday ☀️. I'm sure you're busy but I wanted to check in after reaching out earlier this week. Given our previous collaborations with the Ontario Government and commitment with WPP, it'd be nice to meet you at some point. I can share more information on our international media capabilities and Ontario-based targeting. We previously had good success as a partner of the Ontario Government, and I'm hopeful we can continue this now that you're leading the account. I will be at WPP next Tuesday and Wednesday afternoons. If you're going to be in the office those days, it'd be nice to touch base with you even if it is only for a short meet. All the best, Lauren. Tanner On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Lauren, > > It is nice to e-meet you. Congratulations on the new role with the Ont Gov > team > > I wanted to introduce myself. I work as the programmatic lead at Ideon, > supporting our annual WPP commitment. We've worked closely with the Ontario > Government at WPP supporting international campaign efforts, and directly > with the government team on many domestic campaigns aimed at reaching > Ontario homeowners and buyers. Most recently, we collaborated with the team > at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, > Japan and France. > > Attached is a short case study deck outlining other international > campaigns we have run recently. I will be at WPP next Tuesday (most of the > day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the > chance to meet you and share more about our international offering and > success stories there. > > *Case Studies Attached:* > > - Harvard Business School Executive Education > - *22 different countries worldwide* > - Business Decision Makers, Executives > - Dropbox - Multi Product Plans > - *USA, Ireland, Australia, New Zealand* > - Business Decision Makers > - Government of Canada - CFIA > - *USA* > - Travellers, Pet owners > - Air Canada > - *Japan, South Korea, Australia* > - Travellers > - Air Transat > - *France* > - Travellers > > All the best, Lauren. > > Tanner > > > ---------- Forwarded message --------- > From: Kunal Sharma <kunal.sharma@wppmedia.com> > Date: Mon, Jul 6, 2026 at 10:42 AM > Subject: WPP x Ontario Government | Biddable Lead Account Transition > To: Lauren McArdle <lauren.mcardle@wppmedia.com> > Cc: Martin Svensson <msvensson@snapchat.com>, Cynthia Chiang < > cchiang@snap.com>, Anna Lailey <alailey@linkedin.com>, lgillett < > lgillett@linkedin.com>, Momin Ahmad <mahmad@pinterest.com>, Ali Dar < > adar@pinterest.com>, Lauren Jutai <laurenjutai@meta.com>, Kevin Millar < > millark@google.com>, gidongruss <gidongruss@google.com>, Shelley West < > shelley.west@ogury.co>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co>, > tanner.kelly <tanner.kelly@ideonmedia.com>, georgegoddard < > georgegoddard@seedtag.com>, polinakropyvka@seedtag.com < > polinakropyvka@seedtag.com> > > > Hi there, > > Reaching out to share that I am currently transitioning off of the *Ontario > Government *account as the biddable lead, and Lauren McArdle (email in > the "To" field) is stepping in. Please ensure she is copied on > communications going forward. > > For all things programmatic: Please still include your day-to-day lead: > vaishnavi.prasad@wppmedia.com > For all things social: Your day-to-day lead will be: > dania.mneimneh@wppmedia.com > > Fret not, I'm still at WPP, just moving into some other client work. > > Best, > Kunal > > Kunal Sharma > Director, Paid Search, Social and Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the se

Hi Tanner, Happy Friday! Sorry for missing your earlier email, this has been a busy week and onboarding has been a lot! I’ll be in office next Tuesday, a catch up would be great, what time are you thinking? Thanks Lauren McArdle (she/her) Account Director, Paid Search, Social, & E-commerce EssenceMediacom From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 9:47 AM To: Lauren McArdle <lauren.mcardle@wppmedia.com> Cc: Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> Subject: Re: WPP x Ontario Government | Biddable Lead Account Transition External: Good Morning Lauren, Happy Friday ☀️. I'm sure you're busy but I wanted to check in after reaching out earlier this week. Given our previous collaborations with the Ontario Government and commitment with WPP, it'd be nice to meet you at some point. I can share more information on our international media capabilities and Ontario-based targeting. We previously had good success as a partner of the Ontario Government, and I'm hopeful we can continue this now that you're leading the account. I will be at WPP next Tuesday and Wednesday afternoons. If you're going to be in the office those days, it'd be nice to touch base with you even if it is only for a short meet. All the best, Lauren. Tanner On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Lauren, It is nice to e-meet you. Congratulations on the new role with the Ont Gov team I wanted to introduce myself. I work as the programmatic lead at Ideon, supporting our annual WPP commitment. We've worked closely with the Ontario Government at WPP supporting international campaign efforts, and directly with the government team on many domestic campaigns aimed at reaching Ontario homeowners and buyers. Most recently, we collaborated with the team at WPP for the MEDJCT campaign in Q1 across Germany, South Korea, UK, Japan and France. Attached is a short case study deck outlining other international campaigns we have run recently. I will be at WPP next Tuesday (most of the day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the chance to meet you and share more about our international offering and success stories there. Case Studies Attached: · Harvard Business School Executive Education o 22 different countries worldwide o Business Decision Makers, Executives · Dropbox - Multi Product Plans o USA, Ireland, Australia, New Zealand o Business Decision Makers · Government of Canada - CFIA o USA o Travellers, Pet owners · Air Canada o Japan, South Korea, Australia o Travellers · Air Transat o France o Travellers All the best, Lauren. Tanner ---------- Forwarded message --------- From: Kunal Sharma <kunal.sharma@wppmedia.com<mailto:kunal.sharma@wppmedia.com>> Date: Mon, Jul 6, 2026 at 10:42 AM Subject: WPP x Ontario Government | Biddable Lead Account Transition To: Lauren McArdle <lauren.mcardle@wppmedia.com<mailto:lauren.mcardle@wppmedia.com>> Cc: Martin Svensson <msvensson@snapchat.com<mailto:msvensson@snapchat.com>>, Cynthia Chiang <cchiang@snap.com<mailto:cchiang@snap.com>>, Anna Lailey <alailey@linkedin.com<mailto:alailey@linkedin.com>>, lgillett <lgillett@linkedin.com<mailto:lgillett@linkedin.com>>, Momin Ahmad <mahmad@pinterest.com<mailto:mahmad@pinterest.com>>, Ali Dar <adar@pinterest.com<mailto:adar@pinterest.com>>, Lauren Jutai <laurenjutai@meta.com<mailto:laurenjutai@meta.com>>, Kevin Millar <millark@google.com<mailto:millark@google.com>>, gidongruss <gidongruss@google.com<mailto:gidongruss@google.com>>, Shelley West <shelley.west@ogury.co<mailto:shelley.west@ogury.co>>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co<mailto:sylvain.matarazzo@ogury.co>>, tanner.kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>>, georgegoddard <georgegoddard@seedtag.com<mailto:georgegoddard@seedtag.com>>, polinakropyvka@seedtag.com<mailto:polinakropyvka@seedtag.com> <polinakropyvka@seedtag.com<mailto:polinakropyvka@s

Hey Lauren, No worries at all on the delay. I assume things are busy getting up to speed on the Ontario Government. Does any time after 130pm work for you? We could grab a coffee on the 10th floor ? Tanner On Fri, Jul 10, 2026 at 11:46 AM Lauren McArdle <lauren.mcardle@wppmedia.com> wrote: > Hi Tanner, > > > > Happy Friday! > > > > Sorry for missing your earlier email, this has been a busy week and > onboarding has been a lot! > > > > I’ll be in office next Tuesday, a catch up would be great, what time are > you thinking? > > > > Thanks > > > > Lauren McArdle (she/her) > > *Account Director, Paid Search, Social, & E-commerce* > > EssenceMediacom > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 9:47 AM > *To:* Lauren McArdle <lauren.mcardle@wppmedia.com> > *Cc:* Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> > *Subject:* Re: WPP x Ontario Government | Biddable Lead Account Transition > > > > *External:* > > > > Good Morning Lauren, > > > > Happy Friday ☀️. > > > > I'm sure you're busy but I wanted to check in after reaching out earlier > this week. > > > > Given our previous collaborations with the Ontario Government and > commitment with WPP, it'd be nice to meet you at some point. I can share > more information on our international media capabilities and Ontario-based > targeting. We previously had good success as a partner of the Ontario > Government, and I'm hopeful we can continue this now that you're leading > the account. > > > > I will be at WPP next Tuesday and Wednesday afternoons. If you're going to > be in the office those days, it'd be nice to touch base with you even if it > is only for a short meet. > > > > All the best, Lauren. > > > > Tanner > > > > On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Lauren, > > > > It is nice to e-meet you. Congratulations on the new role with the Ont Gov > team > > > > I wanted to introduce myself. I work as the programmatic lead at Ideon, > supporting our annual WPP commitment. We've worked closely with the Ontario > Government at WPP supporting international campaign efforts, and directly > with the government team on many domestic campaigns aimed at reaching > Ontario homeowners and buyers. Most recently, we collaborated with the team > at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, > Japan and France. > > > > Attached is a short case study deck outlining other international > campaigns we have run recently. I will be at WPP next Tuesday (most of the > day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the > chance to meet you and share more about our international offering and > success stories there. > > > > *Case Studies Attached:* > > · Harvard Business School Executive Education > > o *22 different countries worldwide* > > o Business Decision Makers, Executives > > · Dropbox - Multi Product Plans > > o *USA, Ireland, Australia, New Zealand* > > o Business Decision Makers > > · Government of Canada - CFIA > > o *USA* > > o Travellers, Pet owners > > · Air Canada > > o *Japan, South Korea, Australia* > > o Travellers > > · Air Transat > > o *France* > > o Travellers > > All the best, Lauren. > > > > Tanner > > > > > > ---------- Forwarded message --------- > From: *Kunal Sharma* <kunal.sharma@wppmedia.com> > Date: Mon, Jul 6, 2026 at 10:42 AM > Subject: WPP x Ontario Government | Biddable Lead Account Transition > To: Lauren McArdle <lauren.mcardle@wppmedia.com> > Cc: Martin Svensson <msvensson@snapchat.com>, Cynthia Chiang < > cchiang@snap.com>, Anna Lailey <alailey@linkedin.com>, lgillett < > lgillett@linkedin.com>, Momin Ahmad <mahmad@pinterest.com>, Ali Dar < > adar@pinterest.com>, Lauren Jutai <laurenjutai@meta.com>, Kevin Millar < > millark@google.com>, gidongruss <gidongruss@google.com>, Shelley West < > shelley.west@ogury.co>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co>, > tanner.kelly <tanner.kelly@ideonmedia.com>, georgegoddard < >

1:30 to 2 is open, a coffee on 10 would be great. You said you’ll already be at our campus so I can meet you on 10 at reception, or collect you from wherever you’re going to be, just let me know. Lauren McArdle (she/her) Account Director, Paid Search, Social, & E-commerce EssenceMediacom From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 11:48 AM To: Lauren McArdle <lauren.mcardle@wppmedia.com> Cc: Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> Subject: Re: WPP x Ontario Government | Biddable Lead Account Transition External: Hey Lauren, No worries at all on the delay. I assume things are busy getting up to speed on the Ontario Government. Does any time after 130pm work for you? We could grab a coffee on the 10th floor ? Tanner On Fri, Jul 10, 2026 at 11:46 AM Lauren McArdle <lauren.mcardle@wppmedia.com<mailto:lauren.mcardle@wppmedia.com>> wrote: Hi Tanner, Happy Friday! Sorry for missing your earlier email, this has been a busy week and onboarding has been a lot! I’ll be in office next Tuesday, a catch up would be great, what time are you thinking? Thanks Lauren McArdle (she/her) Account Director, Paid Search, Social, & E-commerce EssenceMediacom From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: July 10, 2026 9:47 AM To: Lauren McArdle <lauren.mcardle@wppmedia.com<mailto:lauren.mcardle@wppmedia.com>> Cc: Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com<mailto:vaishnavi.prasad@wppmedia.com>> Subject: Re: WPP x Ontario Government | Biddable Lead Account Transition External: Good Morning Lauren, Happy Friday ☀️. I'm sure you're busy but I wanted to check in after reaching out earlier this week. Given our previous collaborations with the Ontario Government and commitment with WPP, it'd be nice to meet you at some point. I can share more information on our international media capabilities and Ontario-based targeting. We previously had good success as a partner of the Ontario Government, and I'm hopeful we can continue this now that you're leading the account. I will be at WPP next Tuesday and Wednesday afternoons. If you're going to be in the office those days, it'd be nice to touch base with you even if it is only for a short meet. All the best, Lauren. Tanner On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Hi Lauren, It is nice to e-meet you. Congratulations on the new role with the Ont Gov team I wanted to introduce myself. I work as the programmatic lead at Ideon, supporting our annual WPP commitment. We've worked closely with the Ontario Government at WPP supporting international campaign efforts, and directly with the government team on many domestic campaigns aimed at reaching Ontario homeowners and buyers. Most recently, we collaborated with the team at WPP for the MEDJCT campaign in Q1 across Germany, South Korea, UK, Japan and France. Attached is a short case study deck outlining other international campaigns we have run recently. I will be at WPP next Tuesday (most of the day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the chance to meet you and share more about our international offering and success stories there. Case Studies Attached: • Harvard Business School Executive Education o 22 different countries worldwide o Business Decision Makers, Executives • Dropbox - Multi Product Plans o USA, Ireland, Australia, New Zealand o Business Decision Makers • Government of Canada - CFIA o USA o Travellers, Pet owners • Air Canada o Japan, South Korea, Australia o Travellers • Air Transat o France o Travellers All the best, Lauren. Tanner ---------- Forwarded message --------- From: Kunal Sharma <kunal.sharma@wppmedia.com<mailto:kunal.sharma@wppmedia.com>> Date: Mon, Jul 6, 2026 at 10:42 AM Subject: WPP x Ontario Government | Biddable Lead Account Transition To: Lauren McArdle <lauren.mcardle@wppmedia.com<mailto:lauren.mcardle@wppmedia.com>> Cc: Mar

Hey Lauren, That time works for me. I just sent you an invite for the time to meet on the 10th. I'm excited to meet you! Always nice seeing someone new at WPP. Enjoy the weekend ahead. Tanner On Fri, Jul 10, 2026 at 11:56 AM Lauren McArdle <lauren.mcardle@wppmedia.com> wrote: > 1:30 to 2 is open, a coffee on 10 would be great. You said you’ll already > be at our campus so I can meet you on 10 at reception, or collect you from > wherever you’re going to be, just let me know. > > > > Lauren McArdle (she/her) > > *Account Director, Paid Search, Social, & E-commerce* > > EssenceMediacom > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 11:48 AM > *To:* Lauren McArdle <lauren.mcardle@wppmedia.com> > *Cc:* Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> > *Subject:* Re: WPP x Ontario Government | Biddable Lead Account Transition > > > > *External:* > > > > Hey Lauren, > > > > No worries at all on the delay. I assume things are busy getting up to > speed on the Ontario Government. Does any time after 130pm work for you? We > could grab a coffee on the 10th floor ? > > > > Tanner > > > > On Fri, Jul 10, 2026 at 11:46 AM Lauren McArdle < > lauren.mcardle@wppmedia.com> wrote: > > Hi Tanner, > > > > Happy Friday! > > > > Sorry for missing your earlier email, this has been a busy week and > onboarding has been a lot! > > > > I’ll be in office next Tuesday, a catch up would be great, what time are > you thinking? > > > > Thanks > > > > Lauren McArdle (she/her) > > *Account Director, Paid Search, Social, & E-commerce* > > EssenceMediacom > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 9:47 AM > *To:* Lauren McArdle <lauren.mcardle@wppmedia.com> > *Cc:* Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> > *Subject:* Re: WPP x Ontario Government | Biddable Lead Account Transition > > > > *External:* > > > > Good Morning Lauren, > > > > Happy Friday ☀️. > > > > I'm sure you're busy but I wanted to check in after reaching out earlier > this week. > > > > Given our previous collaborations with the Ontario Government and > commitment with WPP, it'd be nice to meet you at some point. I can share > more information on our international media capabilities and Ontario-based > targeting. We previously had good success as a partner of the Ontario > Government, and I'm hopeful we can continue this now that you're leading > the account. > > > > I will be at WPP next Tuesday and Wednesday afternoons. If you're going to > be in the office those days, it'd be nice to touch base with you even if it > is only for a short meet. > > > > All the best, Lauren. > > > > Tanner > > > > On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Lauren, > > > > It is nice to e-meet you. Congratulations on the new role with the Ont Gov > team > > > > I wanted to introduce myself. I work as the programmatic lead at Ideon, > supporting our annual WPP commitment. We've worked closely with the Ontario > Government at WPP supporting international campaign efforts, and directly > with the government team on many domestic campaigns aimed at reaching > Ontario homeowners and buyers. Most recently, we collaborated with the team > at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, > Japan and France. > > > > Attached is a short case study deck outlining other international > campaigns we have run recently. I will be at WPP next Tuesday (most of the > day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the > chance to meet you and share more about our international offering and > success stories there. > > > > *Case Studies Attached:* > > · Harvard Business School Executive Education > > o *22 different countries worldwide* > > o Business Decision Makers, Executives > > · Dropbox - Multi Product Plans > > o *USA, Ireland, Australia, New Zealand* > > o Business Decision Makers > > · Government of Canada - CFIA > > o *USA* > > o Tra

Hi Tanner, I hope you’re enjoying your week so far! We have our international travelers phase 2 launching July 13 and would need PMP deals for our display and Online video tactics for both in French and English. Also, if we already have PMPs in our inventory you think would align with this campaign please let us know as well. Campaign details below: Goal: The campaign aims to raise awareness among travellers, particularly those with cultural ties to ASF-affected countries and those visiting Canada for FIFA events, about the importance of following Canada’s import rules and the risks associated with bringing in prohibited items, particularly pork products. While the broader campaign will promote import requirements for food, plant, and animal products under the overarching “Can I Pack That?” theme, a targeted component will focus specifically on ASF prevention through the “Don’t Pack Pork” message. Geo: Canada Demo: 18-65+ Male & Female Flight date: July 13th – August 23rd 2026 Language: French, English Format: Videos: 15s Display: 300x250, 300x600, 728x90, 970x 250, 320x50 Main KPI metric: 85% VCR and 0.10% CTR Budget: Display: EN: $8,662.50 FR: $2,887.50 OLV: EN: $8,662.50 FR: $2,887.50 Partner name: GroupM Nexus - Government of Canada Partner ID: 6668944530 DSP Platform: DV360 Thank you! 😊 Fiyona [https://assets.wppca.com/email_signatures/wpp-media.png] Fiyona Woldezion Planificatrice, activation numérique, Programmatique| Programmatic Associate Manager WPP Media 500 rue St. Jacques Ouest Montreal H2Y 1S1, Canada wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hi Fiyona, No problem. We can get these over to you shortly. Just to confirm, the geo here is strictly Canada and no international regions? Tanner On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion < Fiyona.Woldezion@wppmedia.com> wrote: > Hi Tanner, > > > > I hope you’re enjoying your week so far! > > > > We have our international travelers phase 2 launching July 13 and would > need PMP deals for our display and Online video tactics for both in French > and English. Also, if we already have PMPs in our inventory you think would > align with this campaign please let us know as well. Campaign details below: > > > > Goal: The campaign aims to raise awareness among travellers, particularly > those with cultural > > ties to ASF-affected countries and those visiting Canada for FIFA events, > about the importance of following Canada’s > > import rules and the risks associated with bringing in prohibited items, > particularly pork products. While the broader > > campaign will promote import requirements for food, plant, and animal > products under the overarching “Can I Pack > > That?” theme, a targeted component will focus specifically on ASF > prevention through the “Don’t Pack Pork” message. > > > > Geo: Canada > > > > Demo: 18-65+ Male & Female > > > > Flight date: July 13th – August 23rd 2026 > > > > Language: French, English > > > > Format: Videos: 15s > > Display: 300x250, 300x600, 728x90, 970x 250, 320x50 > > > > Main KPI metric: 85% VCR and 0.10% CTR > > > > Budget: > > Display: EN: $8,662.50 FR: $2,887.50 > > OLV: EN: $8,662.50 FR: $2,887.50 > > > > Partner name: GroupM Nexus - Government of Canada > > Partner ID: 6668944530 > > DSP Platform: DV360 > > > > Thank you! 😊 > > Fiyona > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Tanner, Yup strictly Canada – National! [https://assets.wppca.com/email_signatures/wpp-media.png] Fiyona Woldezion Planificatrice, activation numérique, Programmatique| Programmatic Associate Manager WPP Media 500 rue St. Jacques Ouest Montreal H2Y 1S1, Canada wppmedia.com<https://www.wppmedia.com/> From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 7, 2026 2:06 PM To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> Cc: Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, No problem. We can get these over to you shortly. Just to confirm, the geo here is strictly Canada and no international regions? Tanner On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> wrote: Hi Tanner, I hope you’re enjoying your week so far! We have our international travelers phase 2 launching July 13 and would need PMP deals for our display and Online video tactics for both in French and English. Also, if we already have PMPs in our inventory you think would align with this campaign please let us know as well. Campaign details below: Goal: The campaign aims to raise awareness among travellers, particularly those with cultural ties to ASF-affected countries and those visiting Canada for FIFA events, about the importance of following Canada’s import rules and the risks associated with bringing in prohibited items, particularly pork products. While the broader campaign will promote import requirements for food, plant, and animal products under the overarching “Can I Pack That?” theme, a targeted component will focus specifically on ASF prevention through the “Don’t Pack Pork” message. Geo: Canada Demo: 18-65+ Male & Female Flight date: July 13th – August 23rd 2026 Language: French, English Format: Videos: 15s Display: 300x250, 300x600, 728x90, 970x 250, 320x50 Main KPI metric: 85% VCR and 0.10% CTR Budget: Display: EN: $8,662.50 FR: $2,887.50 OLV: EN: $8,662.50 FR: $2,887.50 Partner name: GroupM Nexus - Government of Canada Partner ID: 6668944530 DSP Platform: DV360 Thank you! 😊 Fiyona [https://assets.wppca.com/email_signatures/wpp-media.png] Fiyona Woldezion Planificatrice, activation numérique, Programmatique| Programmatic Associate Manager WPP Media 500 rue St. Jacques Ouest Montreal H2Y 1S1, Canada wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/<https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!e2tXxIsqSiu4aDR6raviemC4iAPnTFPjI9ALA_x89qa37A6FCz0Unvldeaf8Yylp2S39BRy1HaeLnLFlWzRLgF2pkivilUxO1w$> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kind

🇨🇦 Tanner Kelly reacted via Gmail <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion < Fiyona.Woldezion@wppmedia.com> wrote: > Hi Tanner, > > > > Yup strictly Canada – National! > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 7, 2026 2:06 PM > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > > > *External:* > > > > Hi Fiyona, > > > > No problem. We can get these over to you shortly. > > Just to confirm, the geo here is strictly Canada and no international > regions? > > > > Tanner > > > > On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion < > Fiyona.Woldezion@wppmedia.com> wrote: > > Hi Tanner, > > > > I hope you’re enjoying your week so far! > > > > We have our international travelers phase 2 launching July 13 and would > need PMP deals for our display and Online video tactics for both in French > and English. Also, if we already have PMPs in our inventory you think would > align with this campaign please let us know as well. Campaign details below: > > > > Goal: The campaign aims to raise awareness among travellers, particularly > those with cultural > > ties to ASF-affected countries and those visiting Canada for FIFA events, > about the importance of following Canada’s > > import rules and the risks associated with bringing in prohibited items, > particularly pork products. While the broader > > campaign will promote import requirements for food, plant, and animal > products under the overarching “Can I Pack > > That?” theme, a targeted component will focus specifically on ASF > prevention through the “Don’t Pack Pork” message. > > > > Geo: Canada > > > > Demo: 18-65+ Male & Female > > > > Flight date: July 13th – August 23rd 2026 > > > > Language: French, English > > > > Format: Videos: 15s > > Display: 300x250, 300x600, 728x90, 970x 250, 320x50 > > > > Main KPI metric: 85% VCR and 0.10% CTR > > > > Budget: > > Display: EN: $8,662.50 FR: $2,887.50 > > OLV: EN: $8,662.50 FR: $2,887.50 > > > > Partner name: GroupM Nexus - Government of Canada > > Partner ID: 6668944530 > > DSP Platform: DV360 > > > > Thank you! 😊 > > Fiyona > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https:/

Hi Fiyona, Find attached the deal details spreadsheet for the CFIA Biosecurity Phase 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set up guidelines. When accepting the deals, try to follow the set up guidelines below. *Set Up Guidelines:* o *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Set on our side, remove on your side o *Fixed or Minimum Bidding*: Fixed bid of $10 for display and $17 for video suggested o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month Let us know if you can locate these in the DSP and when they are accepted on your end. We will monitor from there. Tanner On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion < Fiyona.Woldezion@wppmedia.com> wrote: > Hi Tanner, > > > > Yup strictly Canada – National! > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 7, 2026 2:06 PM > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > > > *External:* > > > > Hi Fiyona, > > > > No problem. We can get these over to you shortly. > > Just to confirm, the geo here is strictly Canada and no international > regions? > > > > Tanner > > > > On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion < > Fiyona.Woldezion@wppmedia.com> wrote: > > Hi Tanner, > > > > I hope you’re enjoying your week so far! > > > > We have our international travelers phase 2 launching July 13 and would > need PMP deals for our display and Online video tactics for both in French > and English. Also, if we already have PMPs in our inventory you think would > align with this campaign please let us know as well. Campaign details below: > > > > Goal: The campaign aims to raise awareness among travellers, particularly > those with cultural > > ties to ASF-affected countries and those visiting Canada for FIFA events, > about the importance of following Canada’s > > import rules and the risks associated with bringing in prohibited items, > particularly pork products. While the broader > > campaign will promote import requirements for food, plant, and animal > products under the overarching “Can I Pack > > That?” theme, a targeted component will focus specifically on ASF > prevention through the “Don’t Pack Pork” message. > > > > Geo: Canada > > > > Demo: 18-65+ Male & Female > > > > Flight date: July 13th – August 23rd 2026 > > > > Language: French, English > > > > Format: Videos: 15s > > Display: 300x250, 300x600, 728x90, 970x 250, 320x50 > > > > Main KPI metric: 85% VCR and 0.10% CTR > > > > Budget: > > Display: EN: $8,662.50 FR: $2,887.50 > > OLV: EN: $8,662.50 FR: $2,887.50 > > > > Partner name: GroupM Nexus - Government of Canada > > Partner ID: 6668944530 > > DSP Platform: DV360 > > > > Thank you! 😊 > > Fiyona > > > > Fiyona Woldezion > > *Planifi

Hi Tanner, I think you meant international travellers, and I also see in the names of the deals its for the international travellers’ campaign. So should be good and no mix ups, I hope. Thanks for sending over the deals, I will go a head and accept and attach them to the campaign. Thank you again for your help! 😊 Best, [https://assets.wppca.com/email_signatures/wpp-media.png] Fiyona Woldezion Planificatrice, activation numérique, Programmatique| Programmatic Associate Manager WPP Media 500 rue St. Jacques Ouest Montreal H2Y 1S1, Canada wppmedia.com<https://www.wppmedia.com/> From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 8, 2026 4:06 PM To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> Cc: Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, Find attached the deal details spreadsheet for the CFIA Biosecurity Phase 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set up guidelines. When accepting the deals, try to follow the set up guidelines below. Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Set on our side, remove on your side o Fixed or Minimum Bidding: Fixed bid of $10 for display and $17 for video suggested o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month Let us know if you can locate these in the DSP and when they are accepted on your end. We will monitor from there. Tanner On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> wrote: Hi Tanner, Yup strictly Canada – National! [https://assets.wppca.com/email_signatures/wpp-media.png] Fiyona Woldezion Planificatrice, activation numérique, Programmatique| Programmatic Associate Manager WPP Media 500 rue St. Jacques Ouest Montreal H2Y 1S1, Canada wppmedia.com<https://www.wppmedia.com/> From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: July 7, 2026 2:06 PM To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> Cc: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, No problem. We can get these over to you shortly. Just to confirm, the geo here is strictly Canada and no international regions? Tanner On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> wrote: Hi Tanner, I hope you’re enjoying your week so far! We have our international travelers phase 2 launching July 13 and would need PMP deals for our display and Online video tactics for both in French and English. Also, if we alrea

Hey Fiyona, Yes, confirming this is Canada targeted only. Tanner On Thu, Jul 9, 2026 at 9:48 AM Fiyona Woldezion < Fiyona.Woldezion@wppmedia.com> wrote: > Hi Tanner, > > > > I think you meant international travellers, and I also see in the names of > the deals its for the international travellers’ campaign. So should be good > and no mix ups, I hope. > > > > Thanks for sending over the deals, I will go a head and accept and attach > them to the campaign. > > > > Thank you again for your help! 😊 > > > > Best, > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 8, 2026 4:06 PM > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > > > *External:* > > > > Hi Fiyona, > > > > Find attached the deal details spreadsheet for the CFIA Biosecurity Phase > 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set > up guidelines. When accepting the deals, try to follow the set up > guidelines below. > > > > *Set Up Guidelines:* > > o *IO/ Line Item Budget*: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: Fixed bid of $10 for display and $17 for > video suggested > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > > > Let us know if you can locate these in the DSP and when they are accepted > on your end. We will monitor from there. > > > > Tanner > > > > On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion < > Fiyona.Woldezion@wppmedia.com> wrote: > > Hi Tanner, > > > > Yup strictly Canada – National! > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 7, 2026 2:06 PM > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > > > *External:* > > > > Hi Fiyona, > > > > No problem. We can get these over to you shortly. > > Just to confirm, the geo here is strictly Canada and no international > regions? > > > > Tanner > > > > On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion < > Fiyona.Woldezion@wppmedia.com> wrote: > > Hi Tanner, > > > > I hope you’re enjoying your week so far! > > > > We have our international travelers phase 2 launching July 13

Hey Tanner, I noticed the file that you are metioning here is biosecurity and same in the email body, could you pls confirm the inventory actually is for International Travelers or Biosecurity? Regards, [cid:e7b80087-852c-4809-91a3-e124a56b6629] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Wednesday, July 8, 2026 16:05 To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> Cc: Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, Find attached the deal details spreadsheet for the CFIA Biosecurity Phase 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set up guidelines. When accepting the deals, try to follow the set up guidelines below. Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Set on our side, remove on your side o Fixed or Minimum Bidding: Fixed bid of $10 for display and $17 for video suggested o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month Let us know if you can locate these in the DSP and when they are accepted on your end. We will monitor from there. Tanner On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> wrote: Hi Tanner, Yup strictly Canada – National! [https://assets.wppca.com/email_signatures/wpp-media.png] Fiyona Woldezion Planificatrice, activation numérique, Programmatique| Programmatic Associate Manager WPP Media 500 rue St. Jacques Ouest Montreal H2Y 1S1, Canada wppmedia.com<https://www.wppmedia.com/> From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: July 7, 2026 2:06 PM To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> Cc: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, No problem. We can get these over to you shortly. Just to confirm, the geo here is strictly Canada and no international regions? Tanner On Tue, Jul 7, 2026 at 1:56 PM Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> wrote: Hi Tanner, I hope you’re enjoying your week so far! We have our international travelers phase 2 launching July 13 and would need PMP deals for our display and Online video tactics for both in French and English. Also, if we already have PMPs in our inventory you think would align with this campaign please let us know as well. Campaign details below: Goal: The campaign aims

Hi Grace, The targeting aligns with what Fiyona outlined in her email. Did you want any of this removed, below? - Contextual EN: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport - Contextual FR: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport - Behavioural EN: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport - Behavioural FR: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink,FIFA, Soccer, Sport Tanner On Fri, Jul 10, 2026 at 10:51 AM Grace Weng1 <grace.weng1@wppmedia.com> wrote: > Hey Tanner, > > I noticed the file that you are metioning here is biosecurity and same in > the email body, could you pls confirm the inventory actually is for > International Travelers or Biosecurity? > > Regards, > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 16:05 > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > External: > > Hi Fiyona, > > Find attached the deal details spreadsheet for the CFIA Biosecurity Phase > 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set > up guidelines. When accepting the deals, try to follow the set up > guidelines below. > > *Set Up Guidelines:* > > o *IO/ Line Item Budget*: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: Fixed bid of $10 for display and $17 for > video suggested > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > Let us know if you can locate these in the DSP and when they are accepted > on your end. We will monitor from there. > > Tanner > > On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion < > Fiyona.Woldezion@wppmedia.com> wrote: > > Hi Tanner, > > > > Yup strictly Canada – National! > > > > Fiyona Woldezion > > *Planificatrice, activation * > > *numérique, Programmatique| Programmatic Associate Manager * > > > > WPP Media > > 500 rue St. Jacques Ouest > > Montreal H2Y 1S1, Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 7, 2026 2:06 PM > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > > > *External:* > > > > Hi Fiyona, > > > > No problem. We can get these over to you shortly. > > Just to confirm, the g

Hi Tanner, I do see the deal names are for travelers, but I just wanted the check with you since the file name is named after anther campaign. (That's my checking habit) Regards, [cid:0cf3e085-0452-4fae-be06-23da92353a44] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Friday, July 10, 2026 10:55 To: Grace Weng1 <grace.weng1@wppmedia.com> Cc: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Grace, The targeting aligns with what Fiyona outlined in her email. Did you want any of this removed, below? * Contextual EN: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport * Contextual FR: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport * Behavioural EN: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport * Behavioural FR: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink,FIFA, Soccer, Sport Tanner On Fri, Jul 10, 2026 at 10:51 AM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hey Tanner, I noticed the file that you are metioning here is biosecurity and same in the email body, could you pls confirm the inventory actually is for International Travelers or Biosecurity? Regards, [cid:ii_19f4c8381fecb971f161] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Wednesday, July 8, 2026 16:05 To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> Cc: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, Find attached the deal details spreadsheet for the CFIA Biosecurity Phase 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set up guidelines. When accepting the deals, try to follow the set up guidelines below. Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Set on our side, remove on your side o Fixed or Minimum Bidding: Fixed bid of $10 for display and $17 for video suggested o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month Let us know if you can locate these in the DSP and when they are accepted on your end. We will monitor from there. Tanner On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> wrote: Hi Tanner, Yup strictly Canada – Nati

No problem, Grace. Did you want us to adjust the deal names? Or I believe you can do that in the DSP as well? On Fri, Jul 10, 2026 at 2:06 PM Grace Weng1 <grace.weng1@wppmedia.com> wrote: > Hi Tanner, > > I do see the deal names are for travelers, but I just wanted the check > with you since the file name is named after anther campaign. (That's my > checking habit) > > Regards, > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Friday, July 10, 2026 10:55 > *To:* Grace Weng1 <grace.weng1@wppmedia.com> > *Cc:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > External: > > Hi Grace, > > The targeting aligns with what Fiyona outlined in her email. Did you want > any of this removed, below? > > > - Contextual EN: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink, FIFA, Soccer, Sport > - Contextual FR: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink, FIFA, Soccer, Sport > - Behavioural EN: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink, FIFA, Soccer, Sport > - Behavioural FR: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink,FIFA, Soccer, Sport > > Tanner > > On Fri, Jul 10, 2026 at 10:51 AM Grace Weng1 <grace.weng1@wppmedia.com> > wrote: > > Hey Tanner, > > I noticed the file that you are metioning here is biosecurity and same in > the email body, could you pls confirm the inventory actually is for > International Travelers or Biosecurity? > > Regards, > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 16:05 > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > External: > > Hi Fiyona, > > Find attached the deal details spreadsheet for the CFIA Biosecurity Phase > 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set > up guidelines. When accepting the deals, try to follow the set up > guidelines below. > > *Set Up Guidelines:* > > o *IO/ Line Item Budget*: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: Fixed bid of $10 for display and $17 for > video suggested > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > Let us know if you can locate these in the DSP and when they are accepted > on your end. We will monitor from there. > > Tanner > > On Tue, Jul 7, 2026 at 2:18 PM Fiyona Woldezion < > Fiyona.Woldezion@wppmedia.com> wrote:

Hi Tanner, Your deal names are correct, I was referring to the file name and the campaign name in the email body. If it clarifies with the screenshot below. As long as the deal inventory is for travelers, it doesn't impact the execution, but I just wanted to check with you to ensure. [cid:f5d6b42f-e360-4f4f-b8dd-7d28df5688e9] [cid:3868efca-293b-49b2-b6b2-d48d9a045eb5] [cid:184d87c1-2d3d-47a7-aea8-b0da463da9c0] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Friday, July 10, 2026 14:32 To: Grace Weng1 <grace.weng1@wppmedia.com> Cc: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: No problem, Grace. Did you want us to adjust the deal names? Or I believe you can do that in the DSP as well? On Fri, Jul 10, 2026 at 2:06 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hi Tanner, I do see the deal names are for travelers, but I just wanted the check with you since the file name is named after anther campaign. (That's my checking habit) Regards, [cid:0cf3e085-0452-4fae-be06-23da92353a44] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Friday, July 10, 2026 10:55 To: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> Cc: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Grace, The targeting aligns with what Fiyona outlined in her email. Did you want any of this removed, below? * Contextual EN: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport * Contextual FR: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport * Behavioural EN: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink, FIFA, Soccer, Sport * Behavioural FR: Travel Booking, Travel Discovery, Family Travel, Canadian Publications, Food & Drink,FIFA, Soccer, Sport Tanner On Fri, Jul 10, 2026 at 10:51 AM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hey Tanner, I noticed the file that you are metioning here is biosecurity and same in the email body, could you pls confirm the inventory actually is for International Travelers or Biosecurity? Regards, [cid:ii_19f4d4d218ccb971f161] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Wednesday, July 8, 2026 16:05 To: Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>> Cc: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: GC - International Travelers Phase 2 - Ideon Media - Launch Date July 13th External: Hi Fiyona, Find attached the deal details spreadsheet for the CFIA Biosecurity Phase 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set up guidelines. When accepting the deals, try to follow the set up guidelines below. Set Up Gu

Okay, perfect. We are good then :) On Fri, Jul 10, 2026 at 2:38 PM Grace Weng1 <grace.weng1@wppmedia.com> wrote: > Hi Tanner, > > Your deal names are correct, I was referring to the file name and the > campaign name in the email body. If it clarifies with the screenshot below. > As long as the deal inventory is for travelers, it doesn't impact the > execution, but I just wanted to check with you to ensure. > > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Friday, July 10, 2026 14:32 > *To:* Grace Weng1 <grace.weng1@wppmedia.com> > *Cc:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > External: > > No problem, Grace. > Did you want us to adjust the deal names? Or I believe you can do that in > the DSP as well? > > On Fri, Jul 10, 2026 at 2:06 PM Grace Weng1 <grace.weng1@wppmedia.com> > wrote: > > Hi Tanner, > > I do see the deal names are for travelers, but I just wanted the check > with you since the file name is named after anther campaign. (That's my > checking habit) > > Regards, > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Friday, July 10, 2026 10:55 > *To:* Grace Weng1 <grace.weng1@wppmedia.com> > *Cc:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > External: > > Hi Grace, > > The targeting aligns with what Fiyona outlined in her email. Did you want > any of this removed, below? > > > - Contextual EN: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink, FIFA, Soccer, Sport > - Contextual FR: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink, FIFA, Soccer, Sport > - Behavioural EN: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink, FIFA, Soccer, Sport > - Behavioural FR: Travel Booking, Travel Discovery, Family Travel, > Canadian Publications, Food & Drink,FIFA, Soccer, Sport > > Tanner > > On Fri, Jul 10, 2026 at 10:51 AM Grace Weng1 <grace.weng1@wppmedia.com> > wrote: > > Hey Tanner, > > I noticed the file that you are metioning here is biosecurity and same in > the email body, could you pls confirm the inventory actually is for > International Travelers or Biosecurity? > > Regards, > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 16:05 > *To:* Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com> > *Cc:* Grace Weng1 <grace.weng1@wppmedia.com>; Hugo Tourigny < > hugo.tourigny@wppmedia.com>; Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; > Jerome Cojolum <jerome.cojolum@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: GC - International Travelers Phase 2 - Ideon Media - > Launch Date July 13th > > External: > > Hi Fiyona, > > Find attached the deal details spreadsheet for the CFIA Biosecurity Phase > 2 campaign 😊. Inside, you'll find the deal names, ID's and suggested set > up guidelines. When accepting the deals, try to follow the set up > guidelines below. > > *Set Up Guidelines:* > > o *IO/ Line Item Budget*: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target

Hi Amanda, I hope you're having a nice week and enjoying the sun here in Montreal. Heba from the Bell team sent me your contact information. I'm based here in Montreal, leading our partnership with OMC/ IPG. I'm working closely with the Bell team (Uzair, Heba, Japneet, Ossy) on programmatic campaigns for Mobility, Wireline, SMB and TSN/ Crave Bundles. I know you're busy, but I was hoping you might have time in the weeks ahead to discuss our direct-buy opportunities at Ideon. We exclusively represent several publishers across categories like tech, home, family, business and sports. I'm located not too far from your offices either and visit frequently to meet with the teams working on Uniprix, EDC and Tanguay. Would you be interested in touching base in late July or early August? I hope we can make it work, Amanda. Looking forward to hearing from you. All the best, -- Tanner Kelly Senior Director - Sales & Partnerships (416)-453-8352 [image: Home - Ideon Media]

Good Morning Amanda, Happy Friday ☀️. I'm sure you're busy but I wanted to check in on my reach out from earlier this week. Given the work we do with Bell directly and being based in Montreal, it'd be great to meet you at some point in the weeks ahead. I can share more details on our exclusive publishers across the home, family, business and lifestyle categories where we run custom content and high impact media campaigns with brands. If you're free the week of July 27th, I'd love the chance to come by the MEX office and discuss this. It'd be nice to meet you. Looking forward to hearing from you. All the best, Amanda. Tanner On Wed, Jul 8, 2026 at 9:45 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Amanda, > > I hope you're having a nice week and enjoying the sun here in Montreal. > > Heba from the Bell team sent me your contact information. I'm based here > in Montreal, leading our partnership with OMC/ IPG. I'm working closely > with the Bell team (Uzair, Heba, Japneet, Ossy) on programmatic > campaigns for Mobility, Wireline, SMB and TSN/ Crave Bundles. I know you're > busy, but I was hoping you might have time in the weeks ahead to discuss > our direct-buy opportunities at Ideon. We exclusively represent several > publishers across categories like tech, home, family, business and sports. > > I'm located not too far from your offices either and visit frequently to > meet with the teams working on Uniprix, EDC and Tanguay. Would you be > interested in touching base in late July or early August? > > I hope we can make it work, Amanda. Looking forward to hearing from you. > > All the best, > > -- > Tanner Kelly > Senior Director - Sales & Partnerships > (416)-453-8352 > [image: Home - Ideon Media] >

Hi Leslie, Hope you’re doing well. I know you previously provided a final SOA confirmation on July 19. However, for the campaign below, we’re seeing activity in March 2026, but we haven’t been able to locate a corresponding invoice. priority-occupations-most-in-demand CP35ZFF [cid:131084bd-83df-4416-912c-6ea8e83f0bf7] Would you mind checking on your end and letting us know whether there should be an invoice for this activity, or if no invoice is applicable? If there are any outstanding invoices, could you please send them as soon as possible, along with an updated final SOA confirmation, to our online invoice mailbox (online.invoices@wppmedia.com) so we can ensure they are received and processed in a timely manner. As we have a deadline to return our client's remaining funds on July 12, I would greatly appreciate it if you could prioritize this request. We need to confirm the billing status as soon as possible to ensure any outstanding invoice can still be processed and paid. Unfortunately, once our fiscal close deadline has passed, we will no longer be able to accommodate or process any additional outstanding billings. Thank you very much for your help. Best, Vincent [https://assets.wppca.com/email_signatures/wpp-media.png] Vincent Huang L'Associé, Activation des Achats Média / Associate, Media Buy Enablement WPP Media 155 Queens Quay E Toronto, ON M5A 0W4, Canada wppmedia.com<https://www.wppmedia.com/> [cid:a993d999-036d-4542-a79e-b9f4f99d6e01] [cid:97407126-5548-4cf2-9509-29da5367e202] [cid:6d4e384a-9ee2-4b62-8e69-e8bf385e287d] [cid:29129c7a-a5eb-457e-8158-c8d7602ade62] [cid:4c66553f-4b80-4519-b3b9-b56185bb170e][cid:dcb00de0-ae7c-4b8a-803b-51b71cfe5a5d][cid:8f4ad92a-ce60-41c6-855c-e8da4dc0628d] ________________________________ De : Radek Kliber <Radek.Kliber@wppmedia.com> Envoyé : 8 juillet 2026 09:23 À : Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com>; Vincent Huang <vincent.huang@wppmedia.com> Cc : Danielle Williams <Danielle.Williams@wppmedia.com>; Shannon Gagnon <shannon.gagnon@wppmedia.com>; Justin Lacroix <justin.lacroix@wppmedia.com>; Grace Weng1 <grace.weng1@wppmedia.com>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com>; Ying Li <ying.li@wppmedia.com> Objet : RE: Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF Thank you Kseniia, all SOAs from vendor showed no invoice and they said fully billed which obviously can’t be true. @Vincent Huang<mailto:vincent.huang@wppmedia.com> can you please reach out to vendor and inquire why no invoice. Please mark it urgent as our last day to pay for this fiscal year is July 14th. From: Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> Sent: July 7, 2026 3:22 PM To: Vincent Huang <vincent.huang@wppmedia.com> Cc: Radek Kliber <Radek.Kliber@wppmedia.com>; Danielle Williams <Danielle.Williams@wppmedia.com>; Shannon Gagnon <shannon.gagnon@wppmedia.com>; Justin Lacroix <justin.lacroix@wppmedia.com>; Grace Weng1 <grace.weng1@wppmedia.com>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com>; Ying Li <ying.li@wppmedia.com> Subject: Re: Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF Hi Vincent, They actually served quite a lot of impressions during March MOS. [cid:image001.png@01DD0EBA.07836360] So, Ideon should send you an invoice and PoP report for that MOS. Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:image002.png@01DD0EBA.07836360] wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Vincent Huang <vincent.huang@wppmedia.com<mailto:vincent.huang@wppmedia.com>> Sent: July 7, 2026 10:00 AM To: Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>>; Ying Li <ying.li@wppmedia.com<mailto:ying.li@wppmedia.com>> Cc: Radek Kliber <Radek.Kliber@wppmedia.com<mailto:Radek.Kliber@wppmedia.com>>; Danielle Williams <Danielle.Wi

Hi Tanner and team, To reiterate Vincent's note, if you can help get the March invoice issued asap that would be much appreciated. We have to close the books by EOW. Thanks, Ying Li Digital Investment Manager EssenceMediacom 155 Queens Quay E Toronto, ON M5A 0W4, Canada wppmedia.com<https://www.wppmedia.com/> From: Vincent Huang <vincent.huang@wppmedia.com> Sent: July 8, 2026 9:55 AM To: leslie.mccormick <leslie.mccormick@ideonmedia.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; tanner.kelly <tanner.kelly@ideonmedia.com>; Accounting Team <accounting@ideonmedia.com> Cc: Radek Kliber <Radek.Kliber@wppmedia.com>; Danielle Williams <Danielle.Williams@wppmedia.com>; Nour Derouiche <nour.derouiche@wppmedia.com>; Ying Li <ying.li@wppmedia.com>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com> Subject: TR : Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF Importance: High Hi Leslie, Hope you’re doing well. I know you previously provided a final SOA confirmation on July 19. However, for the campaign below, we’re seeing activity in March 2026, but we haven’t been able to locate a corresponding invoice. priority-occupations-most-in-demand CP35ZFF [cid:image001.png@01DD0EC3.45606620] Would you mind checking on your end and letting us know whether there should be an invoice for this activity, or if no invoice is applicable? If there are any outstanding invoices, could you please send them as soon as possible, along with an updated final SOA confirmation, to our online invoice mailbox (online.invoices@wppmedia.com<mailto:online.invoices@wppmedia.com>) so we can ensure they are received and processed in a timely manner. As we have a deadline to return our client's remaining funds on July 12, I would greatly appreciate it if you could prioritize this request. We need to confirm the billing status as soon as possible to ensure any outstanding invoice can still be processed and paid. Unfortunately, once our fiscal close deadline has passed, we will no longer be able to accommodate or process any additional outstanding billings. Thank you very much for your help. Best, Vincent [https://assets.wppca.com/email_signatures/wpp-media.png] Vincent Huang L'Associé, Activation des Achats Média / Associate, Media Buy Enablement WPP Media 155 Queens Quay E Toronto, ON M5A 0W4, Canada wppmedia.com<https://www.wppmedia.com/> [cid:image003.png@01DD0EC3.45606620] [cid:image004.png@01DD0EC3.45606620] [cid:image005.png@01DD0EC3.45606620] [cid:image006.png@01DD0EC3.45606620] [cid:image007.png@01DD0EC3.45606620][cid:image008.png@01DD0EC3.45606620][cid:image009.png@01DD0EC3.45606620] ________________________________ De : Radek Kliber <Radek.Kliber@wppmedia.com<mailto:Radek.Kliber@wppmedia.com>> Envoyé : 8 juillet 2026 09:23 À : Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>>; Vincent Huang <vincent.huang@wppmedia.com<mailto:vincent.huang@wppmedia.com>> Cc : Danielle Williams <Danielle.Williams@wppmedia.com<mailto:Danielle.Williams@wppmedia.com>>; Shannon Gagnon <shannon.gagnon@wppmedia.com<mailto:shannon.gagnon@wppmedia.com>>; Justin Lacroix <justin.lacroix@wppmedia.com<mailto:justin.lacroix@wppmedia.com>>; Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com<mailto:mehdi.belghazi@wppmedia.com>>; Ying Li <ying.li@wppmedia.com<mailto:ying.li@wppmedia.com>> Objet : RE: Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF Thank you Kseniia, all SOAs from vendor showed no invoice and they said fully billed which obviously can’t be true. @Vincent Huang<mailto:vincent.huang@wppmedia.com> can you please reach out to vendor and inquire why no invoice. Please mark it urgent as our last day to pay for this fiscal year is July 14th. From: Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>> Sent: July

Hi Vincent Confirming receipt, I am working with our team and will get back to you shortly. Thanks Leslie On Wed, Jul 8, 2026 at 9:54 AM Vincent Huang <vincent.huang@wppmedia.com> wrote: > Hi Leslie, > Hope you’re doing well. > I know you previously provided a final SOA confirmation on *July 19*. > However, for the campaign below, we’re seeing activity in *March 2026*, > but we haven’t been able to locate a corresponding invoice. > priority-occupations-most-in-demand CP35ZFF > Would you mind checking on your end and letting us know whether there > should be an invoice for this activity, or if no invoice is applicable? > If there are any outstanding invoices, could you please send them as soon > as possible, along with an updated final SOA confirmation, to our online > invoice mailbox (online.invoices@wppmedia.com) so we can ensure they are > received and processed in a timely manner. > As we have a deadline to return our client's remaining funds on *July 12*, > I would greatly appreciate it if you could prioritize this request. We need > to confirm the billing status as soon as possible to ensure any outstanding > invoice can still be processed and paid. > Unfortunately, once our fiscal close deadline has passed, we will no > longer be able to accommodate or process any additional outstanding > billings. > Thank you very much for your help. > Best, > Vincent > > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > Vincent Huang > L'Associé, Activation des Achats Média / Associate, Media Buy Enablement > WPP Media > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > 155 Queens Quay E > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > Toronto, ON > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > M5A 0W4, > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > Canada > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0AToronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > wppmedia.com <https://www.wppmedia.com/> > > > ------------------------------ > *De :* Radek Kliber <Radek.Kliber@wppmedia.com> > *Envoyé :* 8 juillet 2026 09:23 > *À :* Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com>; > Vincent Huang <vincent.huang@wppmedia.com> > *Cc :* Danielle Williams <Danielle.Williams@wppmedia.com>; Shannon Gagnon > <shannon.gagnon@wppmedia.com>; Justin Lacroix <justin.lacroix@wppmedia.com>; > Grace Weng1 <grace.weng1@wppmedia.com>; Mehdi Belghazi < > mehdi.belghazi@wppmedia.com>; Ying Li <ying.li@wppmedia.com> > *Objet :* RE: Confirmation Request – March Spend for IDEON MEDIA | > priority-occupations-most-in-demand CP35ZFF > > > Thank you Kseniia, all SOAs from vendor showed no invoice and they said > fully billed which obviously can’t be true. > > > > @Vincent Huang <vincent.huang@wppmedia.com> can you please reach out to > vendor and inquire why no invoice. > > > > Please mark it urgent as our last day to pay for this fiscal year is July > 14th. > > > > *From:* Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> > *Sent:* July 7, 2026 3:22 PM > *To:* Vince

Hi Ying Li Confirming receipt - our team is working on this. Thanks Leslie On Wed, Jul 8, 2026 at 10:24 AM Ying Li <ying.li@wppmedia.com> wrote: > Hi Tanner and team, > > > > To reiterate Vincent's note, if you can help get the March invoice issued > asap that would be much appreciated. We have to close the books by *EOW*. > > > > Thanks, > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > Ying Li > > *Digital Investment Manager* > > EssenceMediacom > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > 155 Queens Quay E > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > Toronto, ON > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > M5A 0W4, > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > Canada > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > wppmedia.com <https://www.wppmedia.com/> > > > > *From:* Vincent Huang <vincent.huang@wppmedia.com> > *Sent:* July 8, 2026 9:55 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>; tanner.kelly <tanner.kelly@ideonmedia.com>; > Accounting Team <accounting@ideonmedia.com> > *Cc:* Radek Kliber <Radek.Kliber@wppmedia.com>; Danielle Williams < > Danielle.Williams@wppmedia.com>; Nour Derouiche < > nour.derouiche@wppmedia.com>; Ying Li <ying.li@wppmedia.com>; Mehdi > Belghazi <mehdi.belghazi@wppmedia.com> > *Subject:* TR : Confirmation Request – March Spend for IDEON MEDIA | > priority-occupations-most-in-demand CP35ZFF > *Importance:* High > > > > Hi Leslie, > > Hope you’re doing well. > > I know you previously provided a final SOA confirmation on *July 19*. > However, for the campaign below, we’re seeing activity in *March 2026*, > but we haven’t been able to locate a corresponding invoice. > > priority-occupations-most-in-demand CP35ZFF > > Would you mind checking on your end and letting us know whether there > should be an invoice for this activity, or if no invoice is applicable? > > If there are any outstanding invoices, could you please send them as soon > as possible, along with an updated final SOA confirmation, to our online > invoice mailbox (online.invoices@wppmedia.com) so we can ensure they are > received and processed in a timely manner. > > As we have a deadline to return our client's remaining funds on *July 12*, > I would greatly appreciate it if you could prioritize this request. We need > to confirm the billing status as soon as possible to ensure any outstanding > invoice can still be processed and paid. > > Unfortunately, once our fiscal close deadline has passed, we will no > longer be able to accommodate or process any additional outstanding > billings. > > Thank you very much for your help. > > Best, > Vincent > > > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> > > Vincent Huang > > *L'Associé, Activation des Achats Média / Associate, Media Buy Enablement* > > WPP Media > > <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0

Hi Ying Li See attached for the invoice that was submitted for March activity. Thanks Leslie ᐧ On Wed, Jul 8, 2026 at 10:25 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Ying Li > > Confirming receipt - our team is working on this. > > Thanks > Leslie > > On Wed, Jul 8, 2026 at 10:24 AM Ying Li <ying.li@wppmedia.com> wrote: > >> Hi Tanner and team, >> >> >> >> To reiterate Vincent's note, if you can help get the March invoice issued >> asap that would be much appreciated. We have to close the books by *EOW*. >> >> >> >> Thanks, >> >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> Ying Li >> >> *Digital Investment Manager* >> >> EssenceMediacom >> >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> 155 Queens Quay E >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> Toronto, ON >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> M5A 0W4, >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> Canada >> <https://www.google.com/maps/search/155+Queens+Quay+E+%0D%0A+%0D%0A+%0D%0A+%0D%0A+%0D%0A+Toronto,+ON+M5A+0W4,+Canada?entry=gmail&source=g> >> >> wppmedia.com <https://www.wppmedia.com/> >> >> >> >> *From:* Vincent Huang <vincent.huang@wppmedia.com> >> *Sent:* July 8, 2026 9:55 AM >> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com>; Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com>; tanner.kelly < >> tanner.kelly@ideonmedia.com>; Accounting Team <accounting@ideonmedia.com> >> *Cc:* Radek Kliber <Radek.Kliber@wppmedia.com>; Danielle Williams < >> Danielle.Williams@wppmedia.com>; Nour Derouiche < >> nour.derouiche@wppmedia.com>; Ying Li <ying.li@wppmedia.com>; Mehdi >> Belghazi <mehdi.belghazi@wppmedia.com> >> *Subject:* TR : Confirmation Request – March Spend for IDEON MEDIA | >> priority-occupations-most-in-demand CP35ZFF >> *Importance:* High >> >> >> >> Hi Leslie, >> >> Hope you’re doing well. >> >> I know you previously provided a final SOA confirmation on *July 19*. >> However, for the campaign below, we’re seeing activity in *March 2026*, >> but we haven’t been able to locate a corresponding invoice. >> >> priority-occupations-most-in-demand CP35ZFF >> >> Would you mind checking on your end and letting us know whether there >> should be an invoice for this activity, or if no invoice is applicable? >> >> If there are any outstanding invoices, could you please send them as soon >> as possible, along with an updated final SOA confirmation, to our online >> invoice mailbox (online.invoices@wppmedia.com) so we can ensure they are >> received and processed in a timely manner. >> >> As we have a deadline to return our client's remaining funds on *July 12*, >> I would greatly appreciate it if you could prioritize this request. We need >> to confirm the billing status as soon as possible to ensure any outstanding >> invoice can still be processed and paid. >> >> Unfortunately, once our fiscal close deadline has passed, we will no >> longer be able to accommodate or process any additional outstanding >> billings. >> >> Thank you very much for your help. >> >> Best, >> Vincent >> >> >> >> <https://www.google.com/

Thanks Leslie! @Radek Kliber<mailto:Radek.Kliber@wppmedia.com> @Vincent Huang<mailto:vincent.huang@wppmedia.com> @Danielle Williams<mailto:Danielle.Williams@wppmedia.com> Team let us know if anything else is required. Thanks, Ying Li Digital Investment Manager EssenceMediacom 155 Queens Quay E Toronto, ON M5A 0W4, Canada wppmedia.com<https://www.wppmedia.com/> From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: July 9, 2026 5:26 PM To: Ying Li <ying.li@wppmedia.com> Cc: tanner.kelly <tanner.kelly@ideonmedia.com>; Vincent Huang <vincent.huang@wppmedia.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Accounting Team <accounting@ideonmedia.com>; Radek Kliber <Radek.Kliber@wppmedia.com>; Danielle Williams <Danielle.Williams@wppmedia.com>; Nour Derouiche <nour.derouiche@wppmedia.com>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com> Subject: Re: Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF External: Hi Ying Li See attached for the invoice that was submitted for March activity. Thanks Leslie ᐧ On Wed, Jul 8, 2026 at 10:25 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Ying Li Confirming receipt - our team is working on this. Thanks Leslie On Wed, Jul 8, 2026 at 10:24 AM Ying Li <ying.li@wppmedia.com<mailto:ying.li@wppmedia.com>> wrote: Hi Tanner and team, To reiterate Vincent's note, if you can help get the March invoice issued asap that would be much appreciated. We have to close the books by EOW. Thanks, Ying Li Digital Investment Manager EssenceMediacom 155 Queens Quay E<https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!YjexjnsUXs7oRLEAcQzxdfuZYIYvAaLfNNNk4wkCV3czBpcPZSEgI5nR1o7jSmfMG2tPJA9tneYKFAQX8WSEQ9yNEUIOp34$> Toronto, ON<https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!YjexjnsUXs7oRLEAcQzxdfuZYIYvAaLfNNNk4wkCV3czBpcPZSEgI5nR1o7jSmfMG2tPJA9tneYKFAQX8WSEQ9yNEUIOp34$> M5A 0W4,<https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!YjexjnsUXs7oRLEAcQzxdfuZYIYvAaLfNNNk4wkCV3czBpcPZSEgI5nR1o7jSmfMG2tPJA9tneYKFAQX8WSEQ9yNEUIOp34$> Canada<https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!YjexjnsUXs7oRLEAcQzxdfuZYIYvAaLfNNNk4wkCV3czBpcPZSEgI5nR1o7jSmfMG2tPJA9tneYKFAQX8WSEQ9yNEUIOp34$> wppmedia.com<https://www.wppmedia.com/> From: Vincent Huang <vincent.huang@wppmedia.com<mailto:vincent.huang@wppmedia.com>> Sent: July 8, 2026 9:55 AM To: leslie.mccormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>; tanner.kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>>; Accounting Team <accounting@ideonmedia.com<mailto:accounting@ideonmedia.com>> Cc: Radek Kliber <Radek.Kliber@wppmedia.com<mailto:Radek.Kliber@wppmedia.com>>; Danielle Williams <Danielle.Williams@wppmedia.com<mailto:Danielle.Williams@wppmedia.com>>; Nour Derouiche <nour.derouiche@wppmedia.com<mailto:nour.derouiche@wppmedia.com>>; Ying Li <ying.li@wppmedia.com<mailto:ying.li@wppmedia.com>>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com<mailto:mehdi.belghazi@wppmedia.com>> Subject: TR : Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF Importance: High Hi Leslie, Hope you’re doing well. I know you previously provided a final SOA confirmation on July 19

Hi @Leslie McCormick<mailto:leslie.mccormick@ideonmedia.com>, Thank you for this. Can you quickly send this invoice to our online invoice mailbox (online.invoices@wppmedia.com) so that it can be processed accordingly please. Thanks, Vincent [https://assets.wppca.com/email_signatures/wpp-media.png] Vincent Huang L'Associé, Activation des Achats Média / Associate, Media Buy Enablement WPP Media 155 Queens Quay E Toronto, ON M5A 0W4, Canada wppmedia.com<https://www.wppmedia.com/> [cid:d2803ef7-76b3-4b07-8c8e-f5f03df5ce9f] [cid:0931e6fd-5941-4ce6-b49e-50469d7b9cd4] [cid:01c592bd-e8f5-4e6e-a20a-0468fa008fa8] [cid:d64110a1-0fc7-48a7-8e22-981d370667b9] [cid:f6cf1b40-ddd1-4d3c-8b2a-1e75faa9b13a][cid:b8fffcca-dd0e-4108-9f7c-bc8eb14f41bf][cid:fefd9ade-b729-4850-b3a2-5a29c9a7ec20] ________________________________ De : Leslie McCormick <leslie.mccormick@ideonmedia.com> Envoyé : 9 juillet 2026 17:26 À : Ying Li <ying.li@wppmedia.com> Cc : tanner.kelly <tanner.kelly@ideonmedia.com>; Vincent Huang <vincent.huang@wppmedia.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Accounting Team <accounting@ideonmedia.com>; Radek Kliber <Radek.Kliber@wppmedia.com>; Danielle Williams <Danielle.Williams@wppmedia.com>; Nour Derouiche <nour.derouiche@wppmedia.com>; Mehdi Belghazi <mehdi.belghazi@wppmedia.com> Objet : Re: Confirmation Request – March Spend for IDEON MEDIA | priority-occupations-most-in-demand CP35ZFF External: Hi Ying Li See attached for the invoice that was submitted for March activity. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=b265e329-0e3f-48d0-a379-481399ee969f]ᐧ On Wed, Jul 8, 2026 at 10:25 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Ying Li Confirming receipt - our team is working on this. Thanks Leslie On Wed, Jul 8, 2026 at 10:24 AM Ying Li <ying.li@wppmedia.com<mailto:ying.li@wppmedia.com>> wrote: Hi Tanner and team, To reiterate Vincent's note, if you can help get the March invoice issued asap that would be much appreciated. We have to close the books by EOW. Thanks, <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!forZpPdqYqGnd009kDqpRKnjFrUNBUpwZEzqYoiBB0KamW9ogQpI9nlATblbvt9-yFVAvm3pw_WY-nmo2Hslb2e41iStGhok4gE$> Ying Li Digital Investment Manager EssenceMediacom <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!forZpPdqYqGnd009kDqpRKnjFrUNBUpwZEzqYoiBB0KamW9ogQpI9nlATblbvt9-yFVAvm3pw_WY-nmo2Hslb2e41iStGhok4gE$> <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!forZpPdqYqGnd009kDqpRKnjFrUNBUpwZEzqYoiBB0KamW9ogQpI9nlATblbvt9-yFVAvm3pw_WY-nmo2Hslb2e41iStGhok4gE$> <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!forZpPdqYqGnd009kDqpRKnjFrUNBUpwZEzqYoiBB0KamW9ogQpI9nlATblbvt9-yFVAvm3pw_WY-nmo2Hslb2e41iStGhok4gE$> <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyUlKysrKys!!MOA0!forZpPdqYqGnd009kDqpRKnjFrUNBUpwZEzqYoiBB0KamW9ogQpI9nlATblbvt9-yFVAvm3pw_WY-nmo2Hslb2e41iStGhok4gE$> 155 Queens Quay E<https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*E**A0D*0A**A0D*0A**A0D*0A**A0D*0A**A0D*0A*Toronto,*ON*M5A*0W4,*Canada?entry=gmail&source=g__;KysrKyUlKyUlKyUlKyUlKyU

Hey Tanner, Hope you're still doing well! Following up on the conversation we had regarding the Parks Canada earlier this week. For context: we're still early in the planning stage, so we're not looking into setting up deals right now, we're just evaluating the possibility to do so in order to present to the client. For this specific campaign, the targeting is pretty wide: Nationwide, targeting Families and people aged 18-34. The campaign will be live during Feb27 and March27, so we have plenty of time in front of us. The goal here is to activate Native PMPs in DV360 and optimize towards our objective (clicks). Couple questions about that: * Do you have creative best practices that we could send in order to activate that? * Can you confirm a list of websites that we would deliver on? * Out of these sites, do you have a % of properties that would be Canadian media? * In the same logic, would it be possible to set up 2 PMP deals, one for RON and one for Canadian media only? As mentioned in the opening, we're very early in the strategy, so I don't need these answers by a specific date. For now, we're presenting an activation in Native as a whole, without getting too much into details. Thanks in advance and talk to you soon! [cid:cce8e00f-bc7a-4e1a-a2bc-7d282e7a83d1] Hugo Tourigny Associate director, programmatic WPP Media Mobile: 819-350-6230 500 rue Saint-Jacques, Montréal H2Y 1X2, Canada wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hi Hugo, Absolutely, let me get these details to you along with more information on our native Nativo offering. I'm a big fan of this tactic for consumer education and PSA specific campaigns. Stay tuned for this in the next day or so! Tanner On Wed, Jul 8, 2026 at 2:27 PM Hugo Tourigny <hugo.tourigny@wppmedia.com> wrote: > Hey Tanner, > Hope you're still doing well! > > Following up on the conversation we had regarding the Parks Canada earlier > this week. For context: we're still early in the planning stage, so we're > not looking into setting up deals right now, we're just evaluating the > possibility to do so in order to present to the client. > > For this specific campaign, the targeting is pretty wide: Nationwide, > targeting Families and people aged 18-34. The campaign will be live during > Feb27 and March27, so we have plenty of time in front of us. > > The goal here is to activate Native PMPs in DV360 and optimize towards our > objective (clicks). Couple questions about that: > > > - Do you have creative best practices that we could send in order to > activate that? > - Can you confirm a list of websites that we would deliver on? > - Out of these sites, do you have a % of properties that would be > Canadian media? > - In the same logic, would it be possible to set up 2 PMP deals, one > for RON and one for Canadian media only? > > > As mentioned in the opening, we're very early in the strategy, so I don't > need these answers by a specific date. For now, we're presenting an > activation in Native as a whole, without getting too much into details. > > Thanks in advance and talk to you soon! > > > > Hugo Tourigny > > *Associate director, programmatic * > > WPP Media > > Mobile: 819-350-6230 > > 500 rue Saint-Jacques, > > Montréal H2Y 1X2, Canada > wppmedia.com <https://www.wppmedia.com/> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Good Morning Hugo, I hope you're excited for the weekend ☀️. I'm pleased to share our proposal document and targeting sheet for the Parks Canada requirement you shared on Wednesday. Within these documents, you'll find the elements below. - Targeting for Families, Outdoor, Travel, Family Travel, Canada National and Canada Regional Publishers and Audiences - Proprietary Native Placements - PMP & Direct - Programmatic Display & Video - PMP & PG - Campaign Optimization Methodology *Ideon Native:* To drive Canadian consumers to Parks Canada's content on destinations, reservation information, safety and other messaging, native advertising would be a great option. We offer our native placement through Nativo, a native solution since 2006. Below are the two different native tactics suggested. - *Native Article*: $12 CPM PMP or Direct - This proprietary native placement still serves on the publishers' homepages and subdomains. When the consumer engages with the ad, they are taken to Parks Canada content hosted within the same publisher environment they were researching. This leads to more time spent on content and a better consumer experience than traditional ad placements that drive directly to brand landing pages. - Parks Canada Example <https://preview.nativo.com/reuters.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAplQVA> - Parks Canada Example <https://preview.nativo.com/outdoorlife.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAY94SA> - Parks Canada Example <https://preview.nativo.com/familyeducation.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAkJ0UA> - *Native Display*: $11 CPM PMP or Direct - This standard native placement serves on publishers' homepages and subdomains related to family, outdoors, travel, and family travel. When the consumer engages with the ad they are taken directly to the desired Parks Canada landing page. - Parks Canada Example <https://preview.nativo.com/fodors.com-v2/index.html?ntv_cccta=5ZMDAes0KAUWwJAH7EFAc14SA> - Parks Canada Example <https://preview.nativo.com/mensjournal.com/index.html?ntv_cccta=5ZMDAes0KAUWwJAH7EFA2f0RA> - Parks Canada Example <https://preview.nativo.com/huffpost.com/index.html?ntv_cccta=5ZMDAes0KAUWwJAH7EFA6rcSA> - Canadian Armed Forces Example <https://preview.nativo.com/reuters.com/index.html?ntv_cccta=LlkDAxxsKAw8UIAfUkFAplQVA> - Canadian Armed Forces Example <https://preview.nativo.com/agweek.com/index.html?ntv_cccta=MVkDAyhsKAx8UIAg0kFAomkTA> - Canadian Armed Forces Example <https://preview.nativo.com/apnews.com/index.html?ntv_cccta=VF4DAxioKAJNQIA2VIFAS8YUA> - *Programmatic Display & Video*: $10 $17 CPM - In addition to native, I wanted to share PG or PMP targeting we have available that aligns with your brief. Inside the targeting sheet, you'll find the publishers and monthly available impressions for each category below. - Contextual: Parenting & Family - Contextual: Outdoor Enthusiasts & Camping - Contextual: Travel - Contextual: Family Travel - Contextual: Canada National - Contextual: Canada Regional I wanted to answer the questions you raised below. Q1: Do you have creative best practices that we could send in order to activate that? - Creative Images: We are slightly limited by the Government of Canada's creative guidelines, which require using their imagery and logo within the ad placements. See the Canadian Armed Forces examples. That said, images that involve the parks, travel and family travel would perform best. - Native Headlines: We can support you with suggested headlines and preview text. That said, typically 60-90 characters for headlines and a maximum of 120 characters for preview text will work best. - Set Up: All of the tactics above can be activated through your DV360 seat. Q2: Can you confirm a list of websites that we would deliver on? - Yes, see this in the Excel sheet. Q3: Out of these sites, do you have a % of properties that would be Canadian media? - Yes, in the attached spreadsheet you'll see I've broken out categories for National Canada

Hey Tanner, Thank you so much for the quick turnaround on that. Greatly appreciated. All makes sense, including the standard display portion. Quick question about the Native article option: I'm guessing traffic on the article would not be recorded on the GoC properties, just because of the nature of this placement, right? I'm not opposed to it and do believe that having the content hosted on the publisher's environment creates a more frictionless journey than standard native ads. I just would have to manage client's expectations regarding the traffic sent to their website and the results that they will record with their analytics team. Thanks again! [cid:a38b782a-0041-4164-8054-4d9aad94127e] Hugo Tourigny Associate director, programmatic WPP Media Mobile: 819-350-6230 500 rue Saint-Jacques, Montréal H2Y 1X2, Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 8:39 AM To: Hugo Tourigny <hugo.tourigny@wppmedia.com> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Grace Weng1 <grace.weng1@wppmedia.com> Subject: Re: Parks Canada - Native PMP External: Good Morning Hugo, I hope you're excited for the weekend ☀️. I'm pleased to share our proposal document and targeting sheet for the Parks Canada requirement you shared on Wednesday. Within these documents, you'll find the elements below. * Targeting for Families, Outdoor, Travel, Family Travel, Canada National and Canada Regional Publishers and Audiences * Proprietary Native Placements - PMP & Direct * Programmatic Display & Video - PMP & PG * Campaign Optimization Methodology Ideon Native: To drive Canadian consumers to Parks Canada's content on destinations, reservation information, safety and other messaging, native advertising would be a great option. We offer our native placement through Nativo, a native solution since 2006. Below are the two different native tactics suggested. * Native Article: $12 CPM PMP or Direct - This proprietary native placement still serves on the publishers' homepages and subdomains. When the consumer engages with the ad, they are taken to Parks Canada content hosted within the same publisher environment they were researching. This leads to more time spent on content and a better consumer experience than traditional ad placements that drive directly to brand landing pages. * Parks Canada Example<https://urldefense.com/v3/__https://preview.nativo.com/reuters.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAplQVA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt8-oCGtu4$> * Parks Canada Example<https://urldefense.com/v3/__https://preview.nativo.com/outdoorlife.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAY94SA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt8bSkUlyQ$> * Parks Canada Example<https://urldefense.com/v3/__https://preview.nativo.com/familyeducation.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAkJ0UA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt8goKA1Nw$> * Native Display: $11 CPM PMP or Direct - This standard native placement serves on publishers' homepages and subdomains related to family, outdoors, travel, and family travel. When the consumer engages with the ad they are taken directly to the desired Parks Canada landing page. * Parks Canada Example<https://urldefense.com/v3/__https://preview.nativo.com/fodors.com-v2/index.html?ntv_cccta=5ZMDAes0KAUWwJAH7EFAc14SA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt8hbviJP4$> * Parks Canada Example<https://urldefense.com/v3/__https://preview.nativo.com/mensjournal.com/index.html?ntv_cccta=5ZMDAes0KAUWwJAH7EFA2f0RA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt83E960dw$> * Parks Canada Example<https://urldefense.com/v3/__https://preview.nativo.com/hu

Hi Hugo, No problem, I'm glad you have it to consider even if the campaign is a few months away. You've asked a great question regarding Native Article and Native Display. We worked with the planning team on DND GC at Cossette on similar considerations. Essentially, if the client's main focus is going to be site traffic/ CPC's/ CTR, etc than Native Display would be the better option. Native Display forgoes landing on the publisher site before going to the landing page, it goes directly to the landing page. If they want to track things like time on content or engagement with the content, Native Article is the better option. You're thinking about it the right way. Let me know if you have any other questions. Tanner On Fri, Jul 10, 2026 at 9:56 AM Hugo Tourigny <hugo.tourigny@wppmedia.com> wrote: > Hey Tanner, > Thank you so much for the quick turnaround on that. Greatly appreciated. > > All makes sense, including the standard display portion. > > Quick question about the Native article option: I'm guessing traffic on > the article would not be recorded on the GoC properties, just because of > the nature of this placement, right? I'm not opposed to it and do believe > that having the content hosted on the publisher's environment creates a > more frictionless journey than standard native ads. I just would have to > manage client's expectations regarding the traffic sent to their website > and the results that they will record with their analytics team. > > Thanks again! > > Hugo Tourigny > > *Associate director, programmatic * > > WPP Media > > Mobile: 819-350-6230 > > 500 rue Saint-Jacques, > > Montréal H2Y 1X2, Canada > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 8:39 AM > *To:* Hugo Tourigny <hugo.tourigny@wppmedia.com> > *Cc:* Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Grace Weng1 < > grace.weng1@wppmedia.com> > *Subject:* Re: Parks Canada - Native PMP > > External: > > Good Morning Hugo, > > I hope you're excited for the weekend ☀️. > > I'm pleased to share our proposal document and targeting sheet for the > Parks Canada requirement you shared on Wednesday. Within these documents, > you'll find the elements below. > > - Targeting for Families, Outdoor, Travel, Family Travel, Canada > National and Canada Regional Publishers and Audiences > - Proprietary Native Placements - PMP & Direct > - Programmatic Display & Video - PMP & PG > - Campaign Optimization Methodology > > *Ideon Native:* > To drive Canadian consumers to Parks Canada's content on destinations, > reservation information, safety and other messaging, native advertising > would be a great option. We offer our native placement through Nativo, a > native solution since 2006. Below are the two different native tactics > suggested. > > - *Native Article*: $12 CPM PMP or Direct - This proprietary native > placement still serves on the publishers' homepages and subdomains. When > the consumer engages with the ad, they are taken to Parks Canada content > hosted within the same publisher environment they were researching. This > leads to more time spent on content and a better consumer experience than > traditional ad placements that drive directly to brand landing pages. > - Parks Canada Example > <https://urldefense.com/v3/__https://preview.nativo.com/reuters.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAplQVA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt8-oCGtu4$> > - Parks Canada Example > <https://urldefense.com/v3/__https://preview.nativo.com/outdoorlife.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAY94SA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lFWLLaY8nUFiaA8g1Bze-5AJJsFAbCMeIAUKIEce0aktAFOt8bSkUlyQ$> > - Parks Canada Example > <https://urldefense.com/v3/__https://preview.nativo.com/familyeducation.com/index.html?ntv_cccta=45MDAd80KASmwJAG7EFAkJ0UA__;!!MOA0!aAdY9A509x_urN72zzUVP2_RJLwWL687RTuWYb6lF

Amazing, thanks! Have a good weekend 🙂 [cid:f0f5f109-086d-4678-8f5c-63b6bbc3e11c] Hugo Tourigny Associate director, programmatic WPP Media Mobile: 819-350-6230 500 rue Saint-Jacques, Montréal H2Y 1X2, Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 10:25 AM To: Hugo Tourigny <hugo.tourigny@wppmedia.com> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Grace Weng1 <grace.weng1@wppmedia.com> Subject: Re: Parks Canada - Native PMP External: Hi Hugo, No problem, I'm glad you have it to consider even if the campaign is a few months away. You've asked a great question regarding Native Article and Native Display. We worked with the planning team on DND GC at Cossette on similar considerations. Essentially, if the client's main focus is going to be site traffic/ CPC's/ CTR, etc than Native Display would be the better option. Native Display forgoes landing on the publisher site before going to the landing page, it goes directly to the landing page. If they want to track things like time on content or engagement with the content, Native Article is the better option. You're thinking about it the right way. Let me know if you have any other questions. Tanner On Fri, Jul 10, 2026 at 9:56 AM Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>> wrote: Hey Tanner, Thank you so much for the quick turnaround on that. Greatly appreciated. All makes sense, including the standard display portion. Quick question about the Native article option: I'm guessing traffic on the article would not be recorded on the GoC properties, just because of the nature of this placement, right? I'm not opposed to it and do believe that having the content hosted on the publisher's environment creates a more frictionless journey than standard native ads. I just would have to manage client's expectations regarding the traffic sent to their website and the results that they will record with their analytics team. Thanks again! [cid:a38b782a-0041-4164-8054-4d9aad94127e] Hugo Tourigny Associate director, programmatic WPP Media Mobile: 819-350-6230 500 rue Saint-Jacques, Montréal H2Y 1X2, Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: July 10, 2026 8:39 AM To: Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> Subject: Re: Parks Canada - Native PMP External: Good Morning Hugo, I hope you're excited for the weekend ☀️. I'm pleased to share our proposal document and targeting sheet for the Parks Canada requirement you shared on Wednesday. Within these documents, you'll find the elements below. * Targeting for Families, Outdoor, Travel, Family Travel, Canada National and Canada Regional Publishers and Audiences * Proprietary Native Placements - PMP & Direct * Programmatic Display & Video - PMP & PG * Campaign Optimization Methodology Ideon Native: To drive Canadian consumers to Parks Canada's content on destinations, reservation information, safety and other messaging, native advertising would be a great option. We offer our native placement through Nativo, a native solution since 2006. Below are the two different native tactics suggested. * Native Article: $12 CPM PMP or Direct - This proprietary native placement still serves on the publishers' homepages and subdomains. When the consumer engages with the ad, they are taken to Parks Canada content hosted within the same publisher environment they were researching. This leads to more time spent on content and a better consumer experience than traditional ad placements that drive directly to brand landing pages. * Parks Canada Example<https://urldefense.com/v3/__https://pr

You too, enjoy the sun! On Fri, Jul 10, 2026 at 11:10 AM Hugo Tourigny <hugo.tourigny@wppmedia.com> wrote: > Amazing, thanks! Have a good weekend 🙂 > > Hugo Tourigny > > *Associate director, programmatic * > > WPP Media > > Mobile: 819-350-6230 > > 500 rue Saint-Jacques, > > Montréal H2Y 1X2, Canada > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 10:25 AM > *To:* Hugo Tourigny <hugo.tourigny@wppmedia.com> > *Cc:* Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Grace Weng1 < > grace.weng1@wppmedia.com> > *Subject:* Re: Parks Canada - Native PMP > > External: > > Hi Hugo, > > No problem, I'm glad you have it to consider even if the campaign is a few > months away. > > You've asked a great question regarding Native Article and Native Display. > We worked with the planning team on DND GC at Cossette on similar > considerations. Essentially, if the client's main focus is going to be site > traffic/ CPC's/ CTR, etc than Native Display would be the better option. > Native Display forgoes landing on the publisher site before going to the > landing page, it goes directly to the landing page. If they want to track > things like time on content or engagement with the content, Native Article > is the better option. > > You're thinking about it the right way. Let me know if you have any other > questions. > > Tanner > > > On Fri, Jul 10, 2026 at 9:56 AM Hugo Tourigny <hugo.tourigny@wppmedia.com> > wrote: > > Hey Tanner, > Thank you so much for the quick turnaround on that. Greatly appreciated. > > All makes sense, including the standard display portion. > > Quick question about the Native article option: I'm guessing traffic on > the article would not be recorded on the GoC properties, just because of > the nature of this placement, right? I'm not opposed to it and do believe > that having the content hosted on the publisher's environment creates a > more frictionless journey than standard native ads. I just would have to > manage client's expectations regarding the traffic sent to their website > and the results that they will record with their analytics team. > > Thanks again! > > Hugo Tourigny > > *Associate director, programmatic * > > WPP Media > > Mobile: 819-350-6230 > > 500 rue Saint-Jacques, > > Montréal H2Y 1X2, Canada > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 8:39 AM > *To:* Hugo Tourigny <hugo.tourigny@wppmedia.com> > *Cc:* Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Grace Weng1 < > grace.weng1@wppmedia.com> > *Subject:* Re: Parks Canada - Native PMP > > External: > > Good Morning Hugo, > > I hope you're excited for the weekend ☀️. > > I'm pleased to share our proposal document and targeting sheet for the > Parks Canada requirement you shared on Wednesday. Within these documents, > you'll find the elements below. > > - Targeting for Families, Outdoor, Travel, Family Travel, Canada > National and Canada Regional Publishers and Audiences > - Proprietary Native Placements - PMP & Direct > - Programmatic Display & Video - PMP & PG > - Campaign Optimization Methodology > > *Ideon Native:* > To drive Canadian consumers to Parks Canada's content on destinations, > reservation information, safety and other messaging, native advertising > would be a great option. We offer our native placement through Nativo, a > native solution since 2006. Below are the two different native tactics > suggested. > > - *Native Article*: $12 CPM PMP or Direct - This proprietary native > placement still serves on the publishers' homepages and subdomains. When > the consumer engages with the ad, they are taken to Parks Canada content > hosted within the same publisher environment they were researching. This > leads to more time spent on content and a better consumer experience than > traditional ad placements that drive directly to brand landin

Hi Tanner, Hello from the prog side~ Please refer to below and kindly share a PMP deal with the team. Campaign Name: pco-bcp-safe-communities-26-27-CW2448925 Campaign Objective: Traffic Market: Canada Regional Market details: British Columbia Vancouver Victoria Kelowna Abbotsford Nanaimo Kamloops Chilliwack Ontario GTA (including Toronto, Toronto not to be duplicated in the targeting), Toronto Hamilton Niagara. St Catherines Sudbury North bay Thunder bay Prairies Calgary Edmonton Saskatoon Regina Winnipeg Targeting, even split for each language: Adults 35–54, Tagalog Adults 35–54, Mandarin Adults 35–54, Cantonese Adults 35–54, Punjabi Flight time: July 14-Aug 16, 2026 Budget: CAD DSP Information * DSP: DV360 * Seat Name: GroupM Nexus – Government of Canada * Seat ID: 6668944530 Let me know if you have any other questions. Best regards, Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hi Grace, Thanks for sharing this. I can get the deals created shortly but had the questions below. - Did you want the PMP deals separated by province? - Did you want the PMP deals separated by language? We can group everything together, or group the geo's and separate the languages, or vice versa. Just let me know depending on how you plan to set it up on your side. Tanner On Wed, Jul 8, 2026 at 3:08 PM Grace Weng1 <grace.weng1@wppmedia.com> wrote: > Hi Tanner, > > Hello from the prog side~ > Please refer to below and kindly share a PMP deal with the team. > > > *Campaign Name*: pco-bcp-safe-communities-26-27-CW2448925 > *Campaign Objective*: Traffic > *Market*: Canada Regional > *Market details: * > British Columbia > Vancouver > Victoria > Kelowna > Abbotsford > Nanaimo > Kamloops > Chilliwack > Ontario > GTA (including Toronto, Toronto not to be duplicated in the targeting), > Toronto > Hamilton > Niagara. St Catherines > Sudbury > North bay > Thunder bay > Prairies > Calgary > Edmonton > Saskatoon > Regina > Winnipeg > > *Targeting,* even split for each language: > Adults 35–54, Tagalog > Adults 35–54, Mandarin > Adults 35–54, Cantonese > Adults 35–54, Punjabi > > *Flight time*: July 14-Aug 16, 2026 > *Budget:* CAD > > *DSP Information* > > - *DSP:* DV360 > - *Seat Name:* GroupM Nexus – Government of Canada > - *Seat ID:* 6668944530 > > > > Let me know if you have any other questions. > > > Best regards, > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Tanner, Thanks a lot for your quick turn around time. Did you want the PMP deals separated by language? -- Oui~ Also ad format: Standard display banners. [cid:89b954ad-933f-4d19-ab49-b4e9e9a96531] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Wednesday, July 8, 2026 15:46 To: Grace Weng1 <grace.weng1@wppmedia.com> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: Hi Grace, Thanks for sharing this. I can get the deals created shortly but had the questions below. * Did you want the PMP deals separated by province? * Did you want the PMP deals separated by language? We can group everything together, or group the geo's and separate the languages, or vice versa. Just let me know depending on how you plan to set it up on your side. Tanner On Wed, Jul 8, 2026 at 3:08 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hi Tanner, Hello from the prog side~ Please refer to below and kindly share a PMP deal with the team. Campaign Name: pco-bcp-safe-communities-26-27-CW2448925 Campaign Objective: Traffic Market: Canada Regional Market details: British Columbia Vancouver Victoria Kelowna Abbotsford Nanaimo Kamloops Chilliwack Ontario GTA (including Toronto, Toronto not to be duplicated in the targeting), Toronto Hamilton Niagara. St Catherines Sudbury North bay Thunder bay Prairies Calgary Edmonton Saskatoon Regina Winnipeg Targeting, even split for each language: Adults 35–54, Tagalog Adults 35–54, Mandarin Adults 35–54, Cantonese Adults 35–54, Punjabi Flight time: July 14-Aug 16, 2026 Budget: CAD DSP Information * DSP: DV360 * Seat Name: GroupM Nexus – Government of Canada * Seat ID: 6668944530 Let me know if you have any other questions. Best regards, Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/<https://urldefense.com/v3/__http://www.wpp.com/WPP/About/__;!!MOA0!ZwOfz2Gq-x_43b6u0Gkpw5SI7ViZ3pOisPNXDa7P_ePRvQ_-d5oCq6iwZ4VeaMG2B_bVXbh8z-A9jan_omWbVJyNSYJnGw$> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more i

Good Afternoon Grace, Find attached the PMP deals for the multicultural language targeting campaign for PCO-BCP. Inside, you'll find the deal names, ID's and set up guidelines. When accepting the deals, look to follow the set up guidelines below. For the campaign, do you have the below? - KPI Goal: CTR, CPC, VR etc - Deliver/ Budget Goal: *Set Up Guidelines:* o *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Set on our side, remove on your side o *Fixed or Minimum Bidding*: Fixed bid of $13 suggested o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month We will monitor next week once the campaign starts! Tanner On Wed, Jul 8, 2026 at 4:07 PM Grace Weng1 <grace.weng1@wppmedia.com> wrote: > Hi Tanner, > > Thanks a lot for your quick turn around time. > > *Did you want the PMP deals separated by language? * > -- Oui~ > > Also ad format: Standard display banners. > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 15:46 > *To:* Grace Weng1 <grace.weng1@wppmedia.com> > *Cc:* Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum < > jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; > Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 > > External: > > Hi Grace, > > Thanks for sharing this. I can get the deals created shortly but had the > questions below. > > - Did you want the PMP deals separated by province? > - Did you want the PMP deals separated by language? > > We can group everything together, or group the geo's and separate the > languages, or vice versa. Just let me know depending on how you plan to set > it up on your side. > > Tanner > > On Wed, Jul 8, 2026 at 3:08 PM Grace Weng1 <grace.weng1@wppmedia.com> > wrote: > > Hi Tanner, > > Hello from the prog side~ > Please refer to below and kindly share a PMP deal with the team. > > > *Campaign Name*: pco-bcp-safe-communities-26-27-CW2448925 > *Campaign Objective*: Traffic > *Market*: Canada Regional > *Market details: * > British Columbia > Vancouver > Victoria > Kelowna > Abbotsford > Nanaimo > Kamloops > Chilliwack > Ontario > GTA (including Toronto, Toronto not to be duplicated in the targeting), > Toronto > Hamilton > Niagara. St Catherines > Sudbury > North bay > Thunder bay > Prairies > Calgary > Edmonton > Saskatoon > Regina > Winnipeg > > *Targeting,* even split for each language: > Adults 35–54, Tagalog > Adults 35–54, Mandarin > Adults 35–54, Cantonese > Adults 35–54, Punjabi > > *Flight time*: July 14-Aug 16, 2026 > *Budget:* CAD > > *DSP Information* > > - *DSP:* DV360 > - *Seat Name:* GroupM Nexus – Government of Canada > - *Seat ID:* 6668944530 > > > > Let me know if you have any other questions. > > > Best regards, > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should

[like] Grace Weng1 reacted to your message: ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Thursday, 09 July 2026 17:24:44 To: Grace Weng1 <grace.weng1@wppmedia.com> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: Good Afternoon Grace, Find attached the PMP deals for the multicultural language targeting campaign for PCO-BCP. Inside, you'll find the deal names, ID's and set up guidelines. When accepting the deals, look to follow the set up guidelines below. For the campaign, do you have the below? * KPI Goal: CTR, CPC, VR etc * Deliver/ Budget Goal: Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Set on our side, remove on your side o Fixed or Minimum Bidding: Fixed bid of $13 suggested o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month We will monitor next week once the campaign starts! Tanner On Wed, Jul 8, 2026 at 4:07 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hi Tanner, Thanks a lot for your quick turn around time. Did you want the PMP deals separated by language? -- Oui~ Also ad format: Standard display banners. [cid:ii_19f47e50855cb971f161] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Wednesday, July 8, 2026 15:46 To: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: Hi Grace, Thanks for sharing this. I can get the deals created shortly but had the questions below. * Did you want the PMP deals separated by province? * Did you want the PMP deals separated by language? We can group everything together, or group the geo's and separate the languages, or vice versa. Just let me know depending on how you plan to set it up on your side. Tanner On Wed, Jul 8, 2026 at 3:08 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hi Tanner, Hello from the prog side~ Please refer to below and kindly share a PMP deal with the team. Campaign Name: pco-bcp-safe-communities-26-27-CW2448925 Campaign Objective: Traffic Market: Canada Regional Market details: British Columbia Vancouver Victoria Kelowna Abbotsford Nanaimo Kamloops Chilliwack Ontario GTA (including Toronto, Toronto not to be duplicated in the targeting), Toronto Hamilton Niagara. St Catherines Sudbury North bay Thunder bay Prairies Calgary Edmonto

Hi Tanner, Thanks a lot. Curious to know if we set up the frequency cap and viewability on our end, how would that impact the performance? Also the campaign goal is to drive traffic, what's your the industry benchmark for those 4 languages? (Not considering the geo filter) Budget is around $5,5K for each language, do you forecast any potential restrictions/inventory issues? [cid:aee2bf89-5465-4e42-bf44-9663df44f77a] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Thursday, July 9, 2026 13:24 To: Grace Weng1 <grace.weng1@wppmedia.com> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: Good Afternoon Grace, Find attached the PMP deals for the multicultural language targeting campaign for PCO-BCP. Inside, you'll find the deal names, ID's and set up guidelines. When accepting the deals, look to follow the set up guidelines below. For the campaign, do you have the below? * KPI Goal: CTR, CPC, VR etc * Deliver/ Budget Goal: Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Set on our side, remove on your side o Fixed or Minimum Bidding: Fixed bid of $13 suggested o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month We will monitor next week once the campaign starts! Tanner On Wed, Jul 8, 2026 at 4:07 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hi Tanner, Thanks a lot for your quick turn around time. Did you want the PMP deals separated by language? -- Oui~ Also ad format: Standard display banners. [cid:ii_19f47e50855cb971f161] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Wednesday, July 8, 2026 15:46 To: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: Hi Grace, Thanks for sharing this. I can get the deals created shortly but had the questions below. * Did you want the PMP deals separated by province? * Did you want the PMP deals separated by language? We can group everything together, or group the geo's and separate the languages, or vice versa. Just let me know depending on how you plan to set it up on your side. Tanner On Wed, Jul 8, 2026 at 3:08 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto

HI Grace, We have the fcap applied on our side to 15 exposures per month. Given the niche targeting for this campaign, I wouldn't suggest applying it on your end or going to a tighter frequency. There shouldn't been any pacing issues with this. For the multicultural targeting the typical click-through rate (CTR) seen for standard display placements is 0.08%–0.1%. Tanner On Fri, Jul 10, 2026 at 1:52 PM Grace Weng1 <grace.weng1@wppmedia.com> wrote: > Hi Tanner, > > Thanks a lot. > Curious to know if we set up the frequency cap and viewability on our end, > how would that impact the performance? > > Also the campaign goal is to drive traffic, what's your the industry > benchmark for those 4 languages? (Not considering the geo filter) > > Budget is around $5,5K for each language, do you forecast any potential > restrictions/inventory issues? > > > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Thursday, July 9, 2026 13:24 > *To:* Grace Weng1 <grace.weng1@wppmedia.com> > *Cc:* Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum < > jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; > Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 > > External: > > Good Afternoon Grace, > > Find attached the PMP deals for the multicultural language targeting > campaign for PCO-BCP. Inside, you'll find the deal names, ID's and set up > guidelines. When accepting the deals, look to follow the set up guidelines > below. > > For the campaign, do you have the below? > > - KPI Goal: CTR, CPC, VR etc > - Deliver/ Budget Goal: > > *Set Up Guidelines:* > > o *IO/ Line Item Budget*: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: Fixed bid of $13 suggested > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > We will monitor next week once the campaign starts! > > Tanner > > > On Wed, Jul 8, 2026 at 4:07 PM Grace Weng1 <grace.weng1@wppmedia.com> > wrote: > > Hi Tanner, > > Thanks a lot for your quick turn around time. > > *Did you want the PMP deals separated by language? * > -- Oui~ > > Also ad format: Standard display banners. > Grace Weng > Programmatic Manager > WPP Media > > 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 > Canada > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 15:46 > *To:* Grace Weng1 <grace.weng1@wppmedia.com> > *Cc:* Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum < > jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; > Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez < > GabrielDavid.Rodriguez@wppmedia.com> > *Subject:* Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 > > External: > > Hi Grace, > > Thanks for sharing this. I can get the deals created shortly but had the > questions below. > > - Did you wan

Hi Tanner, OK. Sounds good~ I think we can use your industrial benchmark CTR in this case. Have a great weekend. 🙂 [cid:417e925f-0c2a-45d3-b938-a674be6e6d6c] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: Friday, July 10, 2026 14:00 To: Grace Weng1 <grace.weng1@wppmedia.com> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com>; Jerome Cojolum <jerome.cojolum@wppmedia.com>; Hugo Tourigny <hugo.tourigny@wppmedia.com>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: HI Grace, We have the fcap applied on our side to 15 exposures per month. Given the niche targeting for this campaign, I wouldn't suggest applying it on your end or going to a tighter frequency. There shouldn't been any pacing issues with this. For the multicultural targeting the typical click-through rate (CTR) seen for standard display placements is 0.08%–0.1%. Tanner On Fri, Jul 10, 2026 at 1:52 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: Hi Tanner, Thanks a lot. Curious to know if we set up the frequency cap and viewability on our end, how would that impact the performance? Also the campaign goal is to drive traffic, what's your the industry benchmark for those 4 languages? (Not considering the geo filter) Budget is around $5,5K for each language, do you forecast any potential restrictions/inventory issues? [cid:aee2bf89-5465-4e42-bf44-9663df44f77a] Grace Weng Programmatic Manager WPP Media 500 Rue Saint-Jacques #7, Montreal, Quebec H2Y 1S1 Canada wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: Thursday, July 9, 2026 13:24 To: Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> Cc: Moussa Ndiaye <Moussa.Ndiaye@wppmedia.com<mailto:Moussa.Ndiaye@wppmedia.com>>; Jerome Cojolum <jerome.cojolum@wppmedia.com<mailto:jerome.cojolum@wppmedia.com>>; Hugo Tourigny <hugo.tourigny@wppmedia.com<mailto:hugo.tourigny@wppmedia.com>>; Fiyona Woldezion <Fiyona.Woldezion@wppmedia.com<mailto:Fiyona.Woldezion@wppmedia.com>>; Gabriel Rodriguez <GabrielDavid.Rodriguez@wppmedia.com<mailto:GabrielDavid.Rodriguez@wppmedia.com>> Subject: Re: [PMP Deal Request] pco-bcp-safe-communities-26-27-CW2448925 External: Good Afternoon Grace, Find attached the PMP deals for the multicultural language targeting campaign for PCO-BCP. Inside, you'll find the deal names, ID's and set up guidelines. When accepting the deals, look to follow the set up guidelines below. For the campaign, do you have the below? * KPI Goal: CTR, CPC, VR etc * Deliver/ Budget Goal: Set Up Guidelines: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side o Geo: Set on our side, remove on your side o Fixed or Minimum Bidding: Fixed bid of $13 suggested o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month We will monitor next week once the campaign starts! Tanner On Wed, Jul 8, 2026 at 4:07 PM Grace Weng1 <grace.weng1@wppmedia.com<mailto:grace.weng1@wppmedia.com>> wrote: H

Hi Daniel, I hope you are doing well! We have received an approval for Safe Communities campaign. Could you please kindly confirm your avails and rates, as well as share the IO for signature with me? Here is a brief recap of the approved media plan: [cid:600fd8d7-0ed4-4bab-8fe5-f7892ede5ffc] CTV Lists: * Adults 35–54, Filipino * iWantTFC | Viki: Asian Drama, Movies & TV (includes Filipino-docused titles occasionally) | Rakuten Viki+ | VikiFTV * Adults 35–54, Mandarin * iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE TV | TVBAnywhere North America * Adults 35–54, Punjabi * JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – Olympics & More | ZEE5 - Movies, Web Series, Shows We already have the assets, so I can share them with you for QA as soon as the IO is signed. Kindly confirm if 1x1 site-served trackers would work or would you need vast tags instead, and please let me know the deadline for all the tags. Let me know if you have any questions. Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:87ce3987-1946-4693-99f3-9ca448c67d8d] wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hi Kseniia, I hope you're having a nice week! Do you mind sending the excel of the media plan? We cannot see the font currently in the email :). Tanner On Thu, Jul 9, 2026 at 12:58 PM Kseniia Kharchevnykova < kseniia.kharchevnykova@wppmedia.com> wrote: > Hi Daniel, > > I hope you are doing well! > We have received an approval for *Safe Communities* campaign. > Could you please kindly confirm your avails and rates, as well as share > the IO for signature with me? > > Here is a brief recap of the approved media plan: > > *CTV Lists:* > > - Adults 35–54, Filipino > - iWantTFC | Viki: Asian Drama, Movies & TV (includes Filipino-docused > titles occasionally) | Rakuten Viki+ | VikiFTV > - Adults 35–54, Mandarin > - iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE TV > | TVBAnywhere North America > - Adults 35–54, Punjabi > - JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – > Olympics & More | ZEE5 - Movies, Web Series, Shows > > > We already have the assets, so I can share them with you for QA as soon as > the IO is signed. Kindly confirm if 1x1 site-served trackers would work or > would you need vast tags instead, and please let me know the deadline for > all the tags. > > Let me know if you have any questions. > > Thank you! > > Kseniia Kharchevnykova > > *Media Buyer* > > EssenceMediacom > > 580 Hornby Street > > Vancouver, BC V6C 3B6, Canada > > > > wppmedia.com <https://www.wppmedia.com/> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Tanner, Absolutely, please find it attached. Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:f6310204-6213-471c-8c7e-67f706836f34] wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 9, 2026 1:16 PM To: Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ying Li <ying.li@wppmedia.com>; Tina Preussner <tina.preussner@ideonmedia.com> Subject: Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - safe-communities - FY2627 External: Hi Kseniia, I hope you're having a nice week! Do you mind sending the excel of the media plan? We cannot see the font currently in the email :). Tanner On Thu, Jul 9, 2026 at 12:58 PM Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>> wrote: Hi Daniel, I hope you are doing well! We have received an approval for Safe Communities campaign. Could you please kindly confirm your avails and rates, as well as share the IO for signature with me? Here is a brief recap of the approved media plan: [cid:ii_19f47df9864cb971f162] CTV Lists: * Adults 35–54, Filipino * iWantTFC | Viki: Asian Drama, Movies & TV (includes Filipino-docused titles occasionally) | Rakuten Viki+ | VikiFTV * Adults 35–54, Mandarin * iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE TV | TVBAnywhere North America * Adults 35–54, Punjabi * JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – Olympics & More | ZEE5 - Movies, Web Series, Shows We already have the assets, so I can share them with you for QA as soon as the IO is signed. Kindly confirm if 1x1 site-served trackers would work or would you need vast tags instead, and please let me know the deadline for all the tags. Let me know if you have any questions. Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:ii_19f47df9864cb971f161] wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/<https://urldefense.com/v3/__http://www.wpp.com/WPP/About/__;!!MOA0!fksmlpW7qZpCzT-xeCzQ-h8aua76DcBxW-ghKQiQWdolkwtwITVdGowKzXnX7vNJyHbqETOEmDlU8BmqZs2KLuuOT1lfZC4Rwivj8kY$> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards a

Thanks Kseniia. We will share the IO shortly. Regarding your question on tags, we can run either 1x1 or VAST for this. Keep us posted on the creatives :). Tanner On Thu, Jul 9, 2026 at 2:09 PM Kseniia Kharchevnykova < kseniia.kharchevnykova@wppmedia.com> wrote: > Hi Tanner, > > Absolutely, please find it attached. > > Thank you! > > Kseniia Kharchevnykova > > *Media Buyer* > > EssenceMediacom > > 580 Hornby Street > > Vancouver, BC V6C 3B6, Canada > > > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 9, 2026 1:16 PM > *To:* Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ying Li < > ying.li@wppmedia.com>; Tina Preussner <tina.preussner@ideonmedia.com> > *Subject:* Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - > safe-communities - FY2627 > > External: > > Hi Kseniia, > > I hope you're having a nice week! > Do you mind sending the excel of the media plan? We cannot see the font > currently in the email :). > > Tanner > > > > On Thu, Jul 9, 2026 at 12:58 PM Kseniia Kharchevnykova < > kseniia.kharchevnykova@wppmedia.com> wrote: > > Hi Daniel, > > I hope you are doing well! > We have received an approval for *Safe Communities* campaign. > Could you please kindly confirm your avails and rates, as well as share > the IO for signature with me? > > Here is a brief recap of the approved media plan: > > *CTV Lists:* > > - Adults 35–54, Filipino > - iWantTFC | Viki: Asian Drama, Movies & TV (includes Filipino-docused > titles occasionally) | Rakuten Viki+ | VikiFTV > - Adults 35–54, Mandarin > - iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE TV > | TVBAnywhere North America > - Adults 35–54, Punjabi > - JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – > Olympics & More | ZEE5 - Movies, Web Series, Shows > > > We already have the assets, so I can share them with you for QA as soon as > the IO is signed. Kindly confirm if 1x1 site-served trackers would work or > would you need vast tags instead, and please let me know the deadline for > all the tags. > > Let me know if you have any questions. > > Thank you! > > Kseniia Kharchevnykova > > *Media Buyer* > > EssenceMediacom > > 580 Hornby Street > > Vancouver, BC V6C 3B6, Canada > > > > wppmedia.com <https://www.wppmedia.com/> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http://www.wpp.com/WPP/About/__;!!MOA0!fksmlpW7qZpCzT-xeCzQ-h8aua76DcBxW-ghKQiQWdolkwtwITVdGowKzXnX7vNJyHbqETOEmDlU8BmqZs2KLuuOT1lfZC4Rwivj8kY$> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other

Hi Kseniia, Find the IO attached for sign off 😊. Let us know if you have any questions! Tanner On Thu, Jul 9, 2026 at 2:44 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Kseniia. > We will share the IO shortly. Regarding your question on tags, we can run > either 1x1 or VAST for this. Keep us posted on the creatives :). > > Tanner > > On Thu, Jul 9, 2026 at 2:09 PM Kseniia Kharchevnykova < > kseniia.kharchevnykova@wppmedia.com> wrote: > >> Hi Tanner, >> >> Absolutely, please find it attached. >> >> Thank you! >> >> Kseniia Kharchevnykova >> >> *Media Buyer* >> >> EssenceMediacom >> >> 580 Hornby Street >> >> Vancouver, BC V6C 3B6, Canada >> >> >> >> wppmedia.com <https://www.wppmedia.com/> >> >> ------------------------------ >> *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Sent:* July 9, 2026 1:16 PM >> *To:* Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ying Li < >> ying.li@wppmedia.com>; Tina Preussner <tina.preussner@ideonmedia.com> >> *Subject:* Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - >> safe-communities - FY2627 >> >> External: >> >> Hi Kseniia, >> >> I hope you're having a nice week! >> Do you mind sending the excel of the media plan? We cannot see the font >> currently in the email :). >> >> Tanner >> >> >> >> On Thu, Jul 9, 2026 at 12:58 PM Kseniia Kharchevnykova < >> kseniia.kharchevnykova@wppmedia.com> wrote: >> >> Hi Daniel, >> >> I hope you are doing well! >> We have received an approval for *Safe Communities* campaign. >> Could you please kindly confirm your avails and rates, as well as share >> the IO for signature with me? >> >> Here is a brief recap of the approved media plan: >> >> *CTV Lists:* >> >> - Adults 35–54, Filipino >> - iWantTFC | Viki: Asian Drama, Movies & TV (includes >> Filipino-docused titles occasionally) | Rakuten Viki+ | VikiFTV >> - Adults 35–54, Mandarin >> - iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE >> TV | TVBAnywhere North America >> - Adults 35–54, Punjabi >> - JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – >> Olympics & More | ZEE5 - Movies, Web Series, Shows >> >> >> We already have the assets, so I can share them with you for QA as soon >> as the IO is signed. Kindly confirm if 1x1 site-served trackers would work >> or would you need vast tags instead, and please let me know the deadline >> for all the tags. >> >> Let me know if you have any questions. >> >> Thank you! >> >> Kseniia Kharchevnykova >> >> *Media Buyer* >> >> EssenceMediacom >> >> 580 Hornby Street >> >> Vancouver, BC V6C 3B6, Canada >> >> >> >> wppmedia.com <https://www.wppmedia.com/> >> >> >> Privileged/Confidential Information may be contained in this message. If >> you are not the addressee indicated in this message (or responsible for >> delivery of the message to such person), you may not copy or deliver this >> message to anyone. In such case, you should destroy this message and kindly >> notify the sender by reply email. Please advise immediately if you or your >> employer does not consent to email for messages of this kind. Opinions, >> conclusions and other information in this message that do not relate to the >> official business of WPP Media Worldwide, LLC and/or other members of the >> WPP Media group of companies shall be understood as neither given nor >> endorsed by it. WPP Media is the global media investment management arm of >> WPP. For more information on our business ethical standards and Corporate >> Responsibility policies please refer to WPP's website at >> http://www.wpp.com/WPP/About/ >> <https://urldefense.com/v3/__http://www.wpp.com/WPP/About/__;!!MOA0!fksmlpW7qZpCzT-xeCzQ-h8aua76DcBxW-ghKQiQWdolkwtwITVdGowKzXnX7vNJyHbqETOEmDlU8BmqZs2KLuuOT1lfZC4Rwivj8kY$> >> >> >> Privileged/Confidential Information may be contained in this message. If >> you are not the addressee indicated in this message (or responsible for >> delivery of the message

Thank you, Tanner! I'll get it signed shortly. In the meantime, here is an exact list of CMAs: CMAs British Columbia Vancouver Victoria Kelowna Abbotsford Nanaimo Kamloops Chilliwack Ontario GTA (including Toronto, Toronto not to be duplicated in the targeting), Toronto Hamilton Niagara. St Catherines Sudbury North bay Thunder bay Prairies Calgary Edmonton Saskatoon Regina Winnipeg Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:ae27c9fa-65ea-4b38-9e4d-a1f86da68e96] wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 9, 2026 3:27 PM To: Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ying Li <ying.li@wppmedia.com>; Tina Preussner <tina.preussner@ideonmedia.com> Subject: Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - safe-communities - FY2627 External: Hi Kseniia, Find the IO attached for sign off 😊. Let us know if you have any questions! Tanner On Thu, Jul 9, 2026 at 2:44 PM Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> wrote: Thanks Kseniia. We will share the IO shortly. Regarding your question on tags, we can run either 1x1 or VAST for this. Keep us posted on the creatives :). Tanner On Thu, Jul 9, 2026 at 2:09 PM Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>> wrote: Hi Tanner, Absolutely, please find it attached. Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:ii_19f48595717cb971f161] wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Tanner Kelly <tanner.kelly@ideonmedia.com<mailto:tanner.kelly@ideonmedia.com>> Sent: July 9, 2026 1:16 PM To: Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>; Ying Li <ying.li@wppmedia.com<mailto:ying.li@wppmedia.com>>; Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> Subject: Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - safe-communities - FY2627 External: Hi Kseniia, I hope you're having a nice week! Do you mind sending the excel of the media plan? We cannot see the font currently in the email :). Tanner On Thu, Jul 9, 2026 at 12:58 PM Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com<mailto:kseniia.kharchevnykova@wppmedia.com>> wrote: Hi Daniel, I hope you are doing well! We have received an approval for Safe Communities campaign. Could you please kindly confirm your avails and rates, as well as share the IO for signature with me? Here is a brief recap of the approved media plan: [cid:ii_19f4828622bcb971f162] CTV Lists: * Adults 35–54, Filipino * iWantTFC | Viki: Asian Drama, Movies & TV (includes Filipino-docused titles occasionally) | Rakuten Viki+ | VikiFTV * Adults 35–54, Mandarin * iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE TV | TVBAnywhere North America * Adults 35–54, Punjabi * JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – Olympics & More | ZEE5 - Movies, Web Series, Shows We already have the assets, so I can share them with you for QA as soon as the IO is signed. Kindly confirm if 1x1 site-served trackers would work or would you need vast tags instead, and please let me know the deadline for all the tags. Let me know if you have any questions. Thank you! Kseniia Kharchevnykova Media Buyer EssenceMediacom 580 Hornby Street Vancouver, BC V6C 3B6, Canada [cid:ii_19f4828622bcb971f161] wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such per

Thanks Kseniia. All is set on our end. Let us know about the IO and creatives when you have a moment. Tanner On Thu, Jul 9, 2026 at 4:30 PM Kseniia Kharchevnykova < kseniia.kharchevnykova@wppmedia.com> wrote: > Thank you, Tanner! I'll get it signed shortly. > > In the meantime, here is an exact list of CMAs: > CMAs > British Columbia > Vancouver > Victoria > Kelowna > Abbotsford > Nanaimo > Kamloops > Chilliwack > Ontario > GTA (including Toronto, Toronto not to be duplicated in the targeting), > Toronto > Hamilton > Niagara. St Catherines > Sudbury > North bay > Thunder bay > Prairies > Calgary > Edmonton > > Saskatoon > Regina > > Winnipeg > > > Thank you! > > Kseniia Kharchevnykova > > *Media Buyer* > > EssenceMediacom > > 580 Hornby Street > > Vancouver, BC V6C 3B6, Canada > > > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 9, 2026 3:27 PM > *To:* Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ying Li < > ying.li@wppmedia.com>; Tina Preussner <tina.preussner@ideonmedia.com> > *Subject:* Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - > safe-communities - FY2627 > > External: > > Hi Kseniia, > > Find the IO attached for sign off 😊. > Let us know if you have any questions! > > Tanner > > On Thu, Jul 9, 2026 at 2:44 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Thanks Kseniia. > We will share the IO shortly. Regarding your question on tags, we can run > either 1x1 or VAST for this. Keep us posted on the creatives :). > > Tanner > > On Thu, Jul 9, 2026 at 2:09 PM Kseniia Kharchevnykova < > kseniia.kharchevnykova@wppmedia.com> wrote: > > Hi Tanner, > > Absolutely, please find it attached. > > Thank you! > > Kseniia Kharchevnykova > > *Media Buyer* > > EssenceMediacom > > 580 Hornby Street > > Vancouver, BC V6C 3B6, Canada > > > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 9, 2026 1:16 PM > *To:* Kseniia Kharchevnykova <kseniia.kharchevnykova@wppmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ying Li < > ying.li@wppmedia.com>; Tina Preussner <tina.preussner@ideonmedia.com> > *Subject:* Re: [Booking Request] - Ideon - PCO-BCP - CW2448925 - > safe-communities - FY2627 > > External: > > Hi Kseniia, > > I hope you're having a nice week! > Do you mind sending the excel of the media plan? We cannot see the font > currently in the email :). > > Tanner > > > > On Thu, Jul 9, 2026 at 12:58 PM Kseniia Kharchevnykova < > kseniia.kharchevnykova@wppmedia.com> wrote: > > Hi Daniel, > > I hope you are doing well! > We have received an approval for *Safe Communities* campaign. > Could you please kindly confirm your avails and rates, as well as share > the IO for signature with me? > > Here is a brief recap of the approved media plan: > > *CTV Lists:* > > - Adults 35–54, Filipino > - iWantTFC | Viki: Asian Drama, Movies & TV (includes Filipino-docused > titles occasionally) | Rakuten Viki+ | VikiFTV > - Adults 35–54, Mandarin > - iQiYi | iQIYI-Drama, Anime, Show | Mango TV | iTalk | LiTV | LINE TV > | TVBAnywhere North America > - Adults 35–54, Punjabi > - JioHotstar | JioTV+ | JioCinema-Shows, Movies & More | JioCinema – > Olympics & More | ZEE5 - Movies, Web Series, Shows > > > We already have the assets, so I can share them with you for QA as soon as > the IO is signed. Kindly confirm if 1x1 site-served trackers would work or > would you need vast tags instead, and please let me know the deadline for > all the tags. > > Let me know if you have any questions. > > Thank you! > > Kseniia Kharchevnykova > > *Media Buyer* > > EssenceMediacom > > 580 Hornby Street > > Vancouver, BC V6C 3B6, Canada > > > > wppmedia.com <https://www.wppmedia.com/> > > > Privileged/Confidential Information may be contained in this message. If > you are not the a

Hi Jes / Natalie Please feel free to send us Invoice #3 for our 2026 Motion partnership. Specific detail hilited in green below, from the agreement. It would be for $30,000 CAD. If you can cite M-1114 on the invoice, that is helpful. EXCERPT FROM AGREEMENT (M-1114) 4.1   The Motion 2026 Investment will be paid by Motion to Ideon Media by wire transfer within thirty (30) days of Motion’s receipt of a valid invoice in the following instalments:       4.1.1 $15,000 (fifteen thousand Canadian dollars) upon execution of this agreement;       4.1.2 $35,000 (thirty five thousand Canadian dollars) by 30th April 2026;       4.1.3 $30,000 (thirty thousand Canadian dollars) by 31st July 2026; - to be submitted       4.1.4 $20,000 (twenty thousand Canadian dollars) by 31st August 2026 4.2   Ideon Media may invoice Motion for the Motion 2026 Investment upon execution of this Agreement. All invoices should be sent to the following email address: daniel.mekinda@wppmedia.com<mailto:daniel.mekinda@wppmedia.com> Thank you Daniel DANIEL MEKINDA Executive Vice President Sports + Entertainment / Motion Entertainment WPP Media Canada O: +1-647-458-9404 E: daniel.mekinda@wppmedia.com 155 Queens Quay East Toronto, Ontario M5A 0W4 Canada [A black background with blue text AI-generated content may be incorrect.] Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Morning Daniel, no problem! Looping in @Leslie McCormick <leslie.mccormick@ideonmedia.com> and @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> to help with the invoicing, team please see Daniel's note below. Hope everyone has a great weekend! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Jul 9, 2026 at 11:57 PM Daniel Mekinda <daniel.mekinda@wppmedia.com> wrote: > Hi Jes / Natalie > Please feel free to send us Invoice #3 for our 2026 Motion partnership. > Specific detail hilited in green below, from the agreement. It would be > for $30,000 CAD. > > If you can cite M-1114 on the invoice, that is helpful. > > > *EXCERPT FROM AGREEMENT (M-1114)* > > > *4.1 The Motion 2026 Investment will be paid by Motion to Ideon Media by > wire transfer within thirty (30) days of Motion’s receipt of a > valid invoice in the following instalments:* > * 4.1.1 $15,000 (fifteen thousand Canadian dollars) upon execution of this > agreement;* > * 4.1.2 $35,000 (thirty five thousand Canadian dollars) by 30th April > 2026;* > * 4.1.3 $30,000 (thirty thousand Canadian dollars) by 31st July 2026; - to > be submitted * > * 4.1.4 $20,000 (twenty thousand Canadian dollars) by 31st August 2026* > *4.2 Ideon Media may invoice Motion for the Motion 2026 Investment upon > execution of this Agreement. All invoices should be sent to the > following email address: **daniel.mekinda@wppmedia.com* > <daniel.mekinda@wppmedia.com> > > Thank you > Daniel > > > > > *DANIEL MEKINDA* > *Executive Vice President * > Sports + Entertainment / Motion Entertainment > WPP Media Canada > > O: +1-647-458-9404 > E: daniel.mekinda@wppmedia.com > 155 Queens Quay East > Toronto, Ontario > M5A 0W4 Canada > > [image: A black background with blue text AI-generated content may be > incorrect.] > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Dom!! Happy Friday! I realized we still never set a date for ring making. Would love to get that in the books and also use that as an opportunity to introduce you to your new rep @Cristina Commisso <cristina.commisso@ideonmedia.com>! You'll be in amazing hands with her. We both used to work agency side together and we've been at Ideon together for nearly a decade. Let us know how July/August is looking! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

LUNCH! Ideon x Publicis Toyota Programmatic Team Tuesday Sep 22, 2026 ⋅ 12pm – 2pm Eastern Time - Toronto Location TBD https://www.google.com/maps/search/TBD?hl=en Organizer Isabelle Davidian isabelle.davidian@ideonmedia.com Guests Isabelle Davidian - organizer Kevin Bartus karen.gemarino@publicismedia.com Jes Biagioni ramona.sukhoo@publicismedia.com greg.coyle@publicisgroupe.com rakshith.gaddam@publicismedia.com View all guest info https://calendar.google.com/calendar/event?action=VIEW&eid=NzkxdXZtaGVuYzlhZmJtZnE4NWg0aDFxZXQgamVzLmJpYWdpb25pQGlkZW9ubWVkaWEuY29t&tok=MzIjaXNhYmVsbGUuZGF2aWRpYW5AaWRlb25tZWRpYS5jb21hNWZhOTdiMWY2MGRmZDVmOTQxMThkOWQ5MGJkYTI4YWE1MTdlZTc0&ctz=America%2FToronto&hl=en&es=1 Reply for jes.biagioni@ideonmedia.com and view more details https://calendar.google.com/calendar/event?action=VIEW&eid=NzkxdXZtaGVuYzlhZmJtZnE4NWg0aDFxZXQgamVzLmJpYWdpb25pQGlkZW9ubWVkaWEuY29t&tok=MzIjaXNhYmVsbGUuZGF2aWRpYW5AaWRlb25tZWRpYS5jb21hNWZhOTdiMWY2MGRmZDVmOTQxMThkOWQ5MGJkYTI4YWE1MTdlZTc0&ctz=America%2FToronto&hl=en&es=1 Your attendance is optional. ~~//~~ Invitation from Google Calendar: https://calendar.google.com/calendar/ You are receiving this email because you are subscribed to calendar notifications. To stop receiving these emails, go to https://calendar.google.com/calendar/r/settings, select this calendar, and change "Other notifications". Forwarding this invitation could allow any recipient to send a response to the organizer, be added to the guest list, invite others regardless of their own invitation status, or modify your RSVP. Learn more https://support.google.com/calendar/answer/37135#forwarding

Hello Jes, Hope you are doing great! We have an incoming request for proposal one of our GSK advertiser: Chronic Hepatitis B (CHB). Please find the tentative flight details attached below: * Tentative dates: May - October' 26 * Tentative budget: ~ 100k * Targeting: A35+, new immigrants (but have settled in Canada) from South Asia, Southeast Asia, East Asia and Africa * Placement: Display & OLV * Geo priority: * Toronto, ON * Vancouver, BC * Calgary, AB * Edmonton, AB * Montreal, QC Could you share the potential ways we can reach these audiences through Ideon, along with CPMs for both Display and OLV? We would like to explore options across PMP and PG. It would be great if we could receive your recommendations by EOD tomorrow, as we are moving quickly on planning. Best regards, [cid:image001.png@01DCA195.E52887F0] Khushwant Siglani (she/her) | Senior Programmatic Account Manager Publicis Groupe 111 Queen Street East | Toronto | Canada Tel: (416) 925-7733<https://www.google.com/search?q=publicis+toronto+address&sca_esv=5ed3572dacaed608&ei=rk5AaP7YHf6uptQPwL2wyQc&oq=publicis+toronto+&gs_lp=Egxnd3Mtd2l6LXNlcnAiEXB1YmxpY2lzIHRvcm9udG8gKgIIADIFEAAYgAQyBRAAGIAEMgUQABiABDIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeSMUeUO8EWO8EcAF4AZABAJgB0AGgAdABqgEDMi0xuAEByAEA-AEBmAICoALiAcICChAAGLADGNYEGEfCAg0QABiABBiwAxhDGIoFwgITEC4YgAQYsAMY0QMYQxjHARiKBZgDAIgGAZAGCpIHBTEuMC4xoAenBbIHAzItMbgH2wHCBwUyLTEuMcgHEA&sclient=gws-wiz-serp> www.publicisgroupe.com<http://www.publicisgroupe.com/> ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hey Khushwant, Happy Friday! Apologies for the delay, I was in back to backs yesterday and jsut catching up now! Looping in @Karla Dantas <karla.dantas@ideonmedia.com> as well. We'll get back to you before EOD with answers and if you'd like to see a custom proposal we can have something ready for early. next week. Stay tuned! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 19, 2026 at 11:58 AM Khushwant Siglani < khushwant.siglani@publicismedia.com> wrote: > Hello Jes, > > > > > > Hope you are doing great! > > > > We have an incoming request for proposal one of our GSK advertiser: Chronic > Hepatitis B (CHB). > > > > Please find the tentative flight details attached below: > > > > - Tentative dates: May - October’ 26 > - Tentative budget: ~ 100k > - Targeting: A35+, new immigrants (but have settled in Canada) from > South Asia, Southeast Asia, East Asia and Africa > - Placement: Display & OLV > - Geo priority: > > > - Toronto, ON > - Vancouver, BC > - Calgary, AB > - Edmonton, AB > - Montreal, QC > > > > > > Could you share the potential ways we can reach these audiences through > Ideon, along with *CPMs for both Display and OLV*? We would like to > explore options across * PMP and PG*. > > > > > > It would be great if we could receive your recommendations by *EOD > tomorrow*, as we are moving quickly on planning. > > > > > > > > Best regards, > > > > *Khushwant Siglani (she/her) | Senior Programmatic Account Manager* > *Publicis Groupe* > 111 Queen Street East | Toronto | Canada > Tel: (416) 925-7733 > <https://www.google.com/search?q=publicis+toronto+address&sca_esv=5ed3572dacaed608&ei=rk5AaP7YHf6uptQPwL2wyQc&oq=publicis+toronto+&gs_lp=Egxnd3Mtd2l6LXNlcnAiEXB1YmxpY2lzIHRvcm9udG8gKgIIADIFEAAYgAQyBRAAGIAEMgUQABiABDIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeSMUeUO8EWO8EcAF4AZABAJgB0AGgAdABqgEDMi0xuAEByAEA-AEBmAICoALiAcICChAAGLADGNYEGEfCAg0QABiABBiwAxhDGIoFwgITEC4YgAQYsAMY0QMYQxjHARiKBZgDAIgGAZAGCpIHBTEuMC4xoAenBbIHAzItMbgH2wHCBwUyLTEuMcgHEA&sclient=gws-wiz-serp> > www.publicisgroupe.com > > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hi Karla, Thanks for the below. Just had few questions: * Why are the CPMs for Display so high? * Also noticed in the file shared, for OLV the only language option was Cantonese, is it possible to include Mandarin as well, since our creative is going to be in Mandarin. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: February 20, 2026 5:12 PM To: Khushwant Siglani <khushwant.siglani@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Khushwant, Thanks for reaching out to us! ☺️ Jumping in with a proposal for the GSK – CHB 2026 campaign. We’ve included both a PMP Curation option and a PG option with Sing Tao, each using contextual targeting for audiences from South Asia, Southeast Asia, East Asia, and Africa. We also have a behavioural option in the works. I’m still waiting on confirmation for avails, and since I wanted to get this to you by EOD, I’ll follow up next week with that additional piece. I want to make sure you have everything you need (all the targeting options, avails, and CPMs) so you can review the full proposal with ease. Take a look when you have a moment, and if you have any questions, just let us know. We’re here to help. My best, Karla On Fri, Feb 20, 2026 at 1:10 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Khushwant, Happy Friday! Apologies for the delay, I was in back to backs yesterday and jsut catching up now! Looping in @Karla Dantas<mailto:karla.dantas@ideonmedia.com> as well. We'll get back to you before EOD with answers and if you'd like to see a custom proposal we can have something ready for early. next week. Stay tuned! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Feb 19, 2026 at 11:58 AM Khushwant Siglani <khushwant.siglani@publicismedia.com<mailto:khushwant.siglani@publicismedia.com>> wrote: Hello Jes, Hope you are doing great! We have an incoming request for proposal one of our GSK advertiser: Chronic Hepatitis B (CHB). Please find the tentative flight details attached below: * Tentative dates: May - October’ 26 * Tentative budget: ~ 100k * Targeting: A35+, new immigrants (but have settled in Canada) from South Asia, Southeast Asia, East Asia and Africa * Placement: Display & OLV * Geo priority: * Toronto, ON * Vancouver, BC * Calgary, AB * Edmonton, AB * Montreal, QC Could you share the potential ways we can reach these audiences through Ideon, along with CPMs for both Display and OLV? We would like to explore options across PMP and PG. It would be great if we could receive your recommendations by EOD tomorrow, as we are moving quickly on planning. Best regards, [cid:image001.png@01DCB605.83E24C90] Khushwant Siglani (she/her) | Senior Programmatic Account Manager Publicis Groupe 111 Queen Street East | Toronto | Canada Tel: (416) 925-7733<https://www.google.com/search?q=publicis+toronto+address&sca_esv=5ed3572dacaed608&ei=rk5AaP7YHf6uptQPwL2wyQc&oq=publicis+toronto+&gs_lp=Egxnd3Mtd2l6LXNlcnAiEXB1YmxpY2lzIHRvcm9udG8gKgIIADIFEAAYgAQyBRAAGIAEMgUQABiABDIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeSMUeUO8EWO8EcAF4AZABAJgB0AGgAdABqgEDMi0xuAEByAEA-AEBmAICoALiAcICChAAGLADGNYEGEfCAg0QABiABBiwAxhDGIoFwgITEC4YgAQYsAMY0QMYQxjHARiKBZgDAIgGAZAGCpIHBTEuMC4xoAenBbIHAzItMbgH2wHCBwUyLTEuMcgHEA&sclient=gws-wiz-serp> www.publicisgroupe.com<http://www.publicisgroupe.com/> ------------------------------------------------------------

Hi Fareen, Happy Tuesday ☺️ I believe your questions are about the PG portion of the media plan with our partner, Sing Tao Media Group. Here’s a quick breakdown: - STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi (Mandarin). - We have video placements available on Sing Tao and Ccue, but not on Dushi, which is why Mandarin isn’t available for OLV. Hope that helps clarify. On the Display CPM, I agree it’s on the higher side for Sing Tao. Since they’re a traditional media company (coming mainly print and radio), when they moved into digital they aligned their pricing with TorStar’s rates, especially given the partial ownership connection. If you’re looking for a more cost‑effective option, we’d recommend going with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to the Ideon lines, though you should be able to clear a bit lower (typically around $7–$8 CAD). If you have any other questions, just let us know. My best, Karla On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh < fareen.shaikh@publicismedia.com> wrote: > Hi Karla, > > > > Thanks for the below. > > > > Just had few questions: > > > > - Why are the CPMs for Display so high? > - Also noticed in the file shared, for OLV the only language option > was Cantonese, is it possible to include Mandarin as well, since our > creative is going to be in Mandarin. > > > > > > Regards, > > Fareen > > > > > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* February 20, 2026 5:12 PM > *To:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; > jes.biagioni <jes.biagioni@ideonmedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Khushwant, > > > > Thanks for reaching out to us! ☺️ > > Jumping in with a proposal for the GSK – CHB 2026 campaign. We’ve included > both a PMP Curation option and a PG option with Sing Tao, each using > contextual targeting for audiences from South Asia, Southeast Asia, East > Asia, and Africa. > > We also have a behavioural option in the works. I’m still waiting on > confirmation for avails, and since I wanted to get this to you by EOD, I’ll > follow up next week with that additional piece. I want to make sure you > have everything you need (all the targeting options, avails, and CPMs) so > you can review the full proposal with ease. > > Take a look when you have a moment, and if you have any questions, just > let us know. We’re here to help. > > > > > > My best, > > Karla > > > > > > > > On Fri, Feb 20, 2026 at 1:10 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Khushwant, > > > > Happy Friday! > > > > Apologies for the delay, I was in back to backs yesterday and jsut > catching up now! Looping in @Karla Dantas <karla.dantas@ideonmedia.com> as > well. We'll get back to you before EOD with answers and if you'd like to > see a custom proposal we can have something ready for early. next week. > > > > Stay tuned! > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Thu, Feb 19, 2026 at 11:58 AM Khushwant Siglani < > khushwant.siglani@publicismedia.com> wrote: > > Hello Jes, > > > > > > Hope you are doing great! > > > > We have an incoming request for proposal one of our GSK advertiser: Chronic > Hepatitis B (CHB). > > > > Please find the tentative flight details attached below: > > > > - Tentative dates: May - October’ 26 > - Tentative budget: ~ 100k > - Targeting: A35+, new immigrants (but have settled in Canada) from > South Asia, Southeast Asia, East Asia and Africa > - Placement: Display & OLV > - Geo priority: > > > - Toronto, ON > - Vancouver, BC > - Calgary, AB > - Edmo

Hi Karla, Hi Dana, Removing Khushwant and adding @Van Ta<mailto:van.ta@publicismedia.com> who will be handling the account and all comms moving forward. Client would like to move forward with Ideon 😊. Will have Van reach out to you with all the setup details. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: March 17, 2026 1:35 PM To: Fareen Shaikh <fareen.shaikh@publicismedia.com> Cc: Khushwant Siglani <khushwant.siglani@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Fareen, Happy Tuesday ☺️ I believe your questions are about the PG portion of the media plan with our partner, Sing Tao Media Group. Here’s a quick breakdown: * STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi (Mandarin). * We have video placements available on Sing Tao and Ccue, but not on Dushi, which is why Mandarin isn’t available for OLV. Hope that helps clarify. On the Display CPM, I agree it’s on the higher side for Sing Tao. Since they’re a traditional media company (coming mainly print and radio), when they moved into digital they aligned their pricing with TorStar’s rates, especially given the partial ownership connection. If you’re looking for a more cost‑effective option, we’d recommend going with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to the Ideon lines, though you should be able to clear a bit lower (typically around $7–$8 CAD). If you have any other questions, just let us know. My best, Karla On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> wrote: Hi Karla, Thanks for the below. Just had few questions: * Why are the CPMs for Display so high? * Also noticed in the file shared, for OLV the only language option was Cantonese, is it possible to include Mandarin as well, since our creative is going to be in Mandarin. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: February 20, 2026 5:12 PM To: Khushwant Siglani <khushwant.siglani@publicismedia.com<mailto:khushwant.siglani@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Khushwant, Thanks for reaching out to us! ☺️ Jumping in with a proposal for the GSK – CHB 2026 campaign. We’ve included both a PMP Curation option and a PG option with Sing Tao, each using contextual targeting for audiences from South Asia, Southeast Asia, East Asia, and Africa. We also have a behavioural option in the works. I’m still waiting on confirmation for avails, and since I wanted to get this to you by EOD, I’ll follow up next week with that additional piece. I want to make sure you have everything you need (all the targeting options, avails, and CPMs) so you can review the full proposal with ease. Take a look when you have a moment, and if you have any questions, just let us know. We’re here to help. My best, Karla On Fri, Feb 20, 2026 at 1:10 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Khushwant, Happy Friday! Apologies for the delay, I was in back to backs yesterday and jsut catching up now! Looping in @Karla Dantas<mailto:karla.danta

Hi Karla, Removing Khushwant and adding @Van Ta<mailto:van.ta@publicismedia.com> who will be handling the account and all comms moving forward. Client would like to move forward with Ideon 😊. Will have Van reach out to you with all the setup details. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: March 17, 2026 1:35 PM To: Fareen Shaikh <fareen.shaikh@publicismedia.com> Cc: Khushwant Siglani <khushwant.siglani@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Fareen, Happy Tuesday ☺️ I believe your questions are about the PG portion of the media plan with our partner, Sing Tao Media Group. Here’s a quick breakdown: * STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi (Mandarin). * We have video placements available on Sing Tao and Ccue, but not on Dushi, which is why Mandarin isn’t available for OLV. Hope that helps clarify. On the Display CPM, I agree it’s on the higher side for Sing Tao. Since they’re a traditional media company (coming mainly print and radio), when they moved into digital they aligned their pricing with TorStar’s rates, especially given the partial ownership connection. If you’re looking for a more cost‑effective option, we’d recommend going with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to the Ideon lines, though you should be able to clear a bit lower (typically around $7–$8 CAD). If you have any other questions, just let us know. My best, Karla On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> wrote: Hi Karla, Thanks for the below. Just had few questions: * Why are the CPMs for Display so high? * Also noticed in the file shared, for OLV the only language option was Cantonese, is it possible to include Mandarin as well, since our creative is going to be in Mandarin. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: February 20, 2026 5:12 PM To: Khushwant Siglani <khushwant.siglani@publicismedia.com<mailto:khushwant.siglani@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Khushwant, Thanks for reaching out to us! ☺️ Jumping in with a proposal for the GSK – CHB 2026 campaign. We’ve included both a PMP Curation option and a PG option with Sing Tao, each using contextual targeting for audiences from South Asia, Southeast Asia, East Asia, and Africa. We also have a behavioural option in the works. I’m still waiting on confirmation for avails, and since I wanted to get this to you by EOD, I’ll follow up next week with that additional piece. I want to make sure you have everything you need (all the targeting options, avails, and CPMs) so you can review the full proposal with ease. Take a look when you have a moment, and if you have any questions, just let us know. We’re here to help. My best, Karla On Fri, Feb 20, 2026 at 1:10 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Khushwant, Happy Friday! Apologies for the delay, I was in back to backs yesterday and jsut catching up now! Looping in @Karla Dantas<mailto:karla.dantas@ideonmed

Hi Fareen, Happy Friday ☺️ That's great news! We'll stay tuned for the setup details. Have a wonderful weekend! Karla On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh < fareen.shaikh@publicismedia.com> wrote: > Hi Karla, > > > > Removing Khushwant and adding @Van Ta <van.ta@publicismedia.com> who will > be handling the account and all comms moving forward. > > > > Client would like to move forward with Ideon 😊. Will have Van reach out > to you with all the setup details. > > > > Regards, > > Fareen > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* March 17, 2026 1:35 PM > *To:* Fareen Shaikh <fareen.shaikh@publicismedia.com> > *Cc:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Fareen, > > > > Happy Tuesday ☺️ > > > > I believe your questions are about the PG portion of the media plan with > our partner, Sing Tao Media Group. Here’s a quick breakdown: > > - STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi > (Mandarin). > - We have video placements available on Sing Tao and Ccue, but not on > Dushi, which is why Mandarin isn’t available for OLV. Hope that helps > clarify. > > On the Display CPM, I agree it’s on the higher side for Sing Tao. Since > they’re a traditional media company (coming mainly print and radio), when > they moved into digital they aligned their pricing with TorStar’s rates, > especially given the partial ownership connection. > > If you’re looking for a more cost‑effective option, we’d recommend going > with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to > the Ideon lines, though you should be able to clear a bit lower (typically > around $7–$8 CAD). > > If you have any other questions, just let us know. > > > > My best, > > Karla > > > > > > On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh < > fareen.shaikh@publicismedia.com> wrote: > > Hi Karla, > > > > Thanks for the below. > > > > Just had few questions: > > > > - Why are the CPMs for Display so high? > - Also noticed in the file shared, for OLV the only language option > was Cantonese, is it possible to include Mandarin as well, since our > creative is going to be in Mandarin. > > > > > > Regards, > > Fareen > > > > > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* February 20, 2026 5:12 PM > *To:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; > jes.biagioni <jes.biagioni@ideonmedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Khushwant, > > > > Thanks for reaching out to us! ☺️ > > Jumping in with a proposal for the GSK – CHB 2026 campaign. We’ve included > both a PMP Curation option and a PG option with Sing Tao, each using > contextual targeting for audiences from South Asia, Southeast Asia, East > Asia, and Africa. > > We also have a behavioural option in the works. I’m still waiting on > confirmation for avails, and since I wanted to get this to you by EOD, I’ll > follow up next week with that additional piece. I want to make sure you > have everything you need (all the targeting options, avails, and CPMs) so > you can review the full proposal with ease. > > Take a look when you have a moment, and if you have any questions, just > let us know. We’re here to help. > > > > > > My best, > > Karla > > > > > > > > On Fri, Feb 20, 2026 at 1:10 PM Jes Biagioni <jes.biagi

Hi Van, Happy Tuesday ☺️ Just checking in on the setup details for this campaign. If you need anything from our side to help move things along, just let us know. We’re happy to assist. Cheers, Karla On Fri, Apr 17, 2026 at 4:31 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Fareen, > > Happy Friday ☺️ > > That's great news! We'll stay tuned for the setup details. > > Have a wonderful weekend! > > Karla > > > On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh < > fareen.shaikh@publicismedia.com> wrote: > >> Hi Karla, >> >> >> >> Removing Khushwant and adding @Van Ta <van.ta@publicismedia.com> who >> will be handling the account and all comms moving forward. >> >> >> >> Client would like to move forward with Ideon 😊. Will have Van reach out >> to you with all the setup details. >> >> >> >> Regards, >> >> Fareen >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* March 17, 2026 1:35 PM >> *To:* Fareen Shaikh <fareen.shaikh@publicismedia.com> >> *Cc:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; >> jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < >> pranav.sharma@publicismedia.com> >> *Subject:* Re: RFP - GSK - CHB 2026 >> >> >> >> You don't often get email from karla.dantas@ideonmedia.com. Learn why >> this is important <https://aka.ms/LearnAboutSenderIdentification> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hi Fareen, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> I believe your questions are about the PG portion of the media plan with >> our partner, Sing Tao Media Group. Here’s a quick breakdown: >> >> - STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi >> (Mandarin). >> - We have video placements available on Sing Tao and Ccue, but not on >> Dushi, which is why Mandarin isn’t available for OLV. Hope that helps >> clarify. >> >> On the Display CPM, I agree it’s on the higher side for Sing Tao. Since >> they’re a traditional media company (coming mainly print and radio), when >> they moved into digital they aligned their pricing with TorStar’s rates, >> especially given the partial ownership connection. >> >> If you’re looking for a more cost‑effective option, we’d recommend going >> with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to >> the Ideon lines, though you should be able to clear a bit lower (typically >> around $7–$8 CAD). >> >> If you have any other questions, just let us know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh < >> fareen.shaikh@publicismedia.com> wrote: >> >> Hi Karla, >> >> >> >> Thanks for the below. >> >> >> >> Just had few questions: >> >> >> >> - Why are the CPMs for Display so high? >> - Also noticed in the file shared, for OLV the only language option >> was Cantonese, is it possible to include Mandarin as well, since our >> creative is going to be in Mandarin. >> >> >> >> >> >> Regards, >> >> Fareen >> >> >> >> >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* February 20, 2026 5:12 PM >> *To:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; >> jes.biagioni <jes.biagioni@ideonmedia.com> >> *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < >> pranav.sharma@publicismedia.com> >> *Subject:* Re: RFP - GSK - CHB 2026 >> >> >> >> You don't often get email from karla.dantas@ideonmedia.com. Learn why >> this is important <https://aka.ms/LearnAboutSenderIdentification> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hi Khushwant, >> >> >> >> Thanks for reaching out to us! ☺️ >> >> Jumping in with a proposal for the GSK – CHB 2026 campaign. We’ve >> included both a PMP Curation option and a PG option with Sing Tao, each >> using contextual targeting for audiences from South Asia, Southeast Asia, >> East Asia, and Africa. >> >> We also have a behavioural option in the works. I’m still waiting on >> confirmation for avails, and sin

Hi Karla, Thank you for checking in. Happy to work with you again 😊 We’re setting up a new DV360 advertiser on our end right now. Once it’s ready, I’ll reach out for PG booking and PMP setup with your team. Please stay tuned. Cheers, Van Ta Account Manager, Programmatic [cid:image001.jpg@01DCD17F.A1056790] M +14169724776 111 Queen Street East | Toronto | ON van.ta@publicismedia.com<mailto:%20van.ta@publicismedia.com> From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: April 21, 2026 11:06 AM To: Van Ta <van.ta@publicismedia.com>; Fareen Shaikh <fareen.shaikh@publicismedia.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Van, Happy Tuesday ☺️ Just checking in on the setup details for this campaign. If you need anything from our side to help move things along, just let us know. We’re happy to assist. Cheers, Karla On Fri, Apr 17, 2026 at 4:31 PM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hi Fareen, Happy Friday ☺️ That's great news! We'll stay tuned for the setup details. Have a wonderful weekend! Karla On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> wrote: Hi Karla, Removing Khushwant and adding @Van Ta<mailto:van.ta@publicismedia.com> who will be handling the account and all comms moving forward. Client would like to move forward with Ideon 😊. Will have Van reach out to you with all the setup details. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: March 17, 2026 1:35 PM To: Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> Cc: Khushwant Siglani <khushwant.siglani@publicismedia.com<mailto:khushwant.siglani@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Fareen, Happy Tuesday ☺️ I believe your questions are about the PG portion of the media plan with our partner, Sing Tao Media Group. Here’s a quick breakdown: * STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi (Mandarin). * We have video placements available on Sing Tao and Ccue, but not on Dushi, which is why Mandarin isn’t available for OLV. Hope that helps clarify. On the Display CPM, I agree it’s on the higher side for Sing Tao. Since they’re a traditional media company (coming mainly print and radio), when they moved into digital they aligned their pricing with TorStar’s rates, especially given the partial ownership connection. If you’re looking for a more cost‑effective option, we’d recommend going with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to the Ideon lines, though you should be able to clear a bit lower (typically around $7–$8 CAD). If you have any other questions, just let us know. My best, Karla On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> wrote: Hi Karla, Thanks for the below. Just had few questions: * Why are the CPMs for Display so high? * Also noticed in the file shared, for OLV the only language option was Cantonese, is it possible to include Mandarin as well, since our creative is going to be in Mandarin. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:ka

Awesome! Thanks, Van Ta! We'll stay tuned for your updates! Super excited to be working with you again as well ☺️ My best, Karla On Tue, Apr 21, 2026 at 11:11 AM Van Ta <van.ta@publicismedia.com> wrote: > Hi Karla, > > > > Thank you for checking in. Happy to work with you again 😊 > > > > We’re setting up a new DV360 advertiser on our end right now. Once it’s > ready, I’ll reach out for PG booking and PMP setup with your team. Please > stay tuned. > > > > Cheers, > > *Van Ta* > Account Manager, Programmatic > > M +14169724776 > 111 Queen Street East | Toronto | ON > van.ta@publicismedia.com <%20van.ta@publicismedia.com> > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* April 21, 2026 11:06 AM > *To:* Van Ta <van.ta@publicismedia.com>; Fareen Shaikh < > fareen.shaikh@publicismedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Van, > > > > Happy Tuesday ☺️ > > > > Just checking in on the setup details for this campaign. > > > > If you need anything from our side to help move things along, just let us > know. We’re happy to assist. > > > > > > Cheers, > > Karla > > > > > > > > > > On Fri, Apr 17, 2026 at 4:31 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Fareen, > > > > Happy Friday ☺️ > > > > That's great news! We'll stay tuned for the setup details. > > > > Have a wonderful weekend! > > > > Karla > > > > > > On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh < > fareen.shaikh@publicismedia.com> wrote: > > Hi Karla, > > > > Removing Khushwant and adding @Van Ta <van.ta@publicismedia.com> who will > be handling the account and all comms moving forward. > > > > Client would like to move forward with Ideon 😊. Will have Van reach out > to you with all the setup details. > > > > Regards, > > Fareen > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* March 17, 2026 1:35 PM > *To:* Fareen Shaikh <fareen.shaikh@publicismedia.com> > *Cc:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Fareen, > > > > Happy Tuesday ☺️ > > > > I believe your questions are about the PG portion of the media plan with > our partner, Sing Tao Media Group. Here’s a quick breakdown: > > - STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi > (Mandarin). > - We have video placements available on Sing Tao and Ccue, but not on > Dushi, which is why Mandarin isn’t available for OLV. Hope that helps > clarify. > > On the Display CPM, I agree it’s on the higher side for Sing Tao. Since > they’re a traditional media company (coming mainly print and radio), when > they moved into digital they aligned their pricing with TorStar’s rates, > especially given the partial ownership connection. > > If you’re looking for a more cost‑effective option, we’d recommend going > with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to > the Ideon lines, though you should be able to clear a bit lower (typically > around $7–$8 CAD). > > If you have any other questions, just let us know. > > > > My best, > > Karla > > > > > > On Tue, Mar 17, 2026 at 11:59 AM Fareen Shaikh < > fareen.shaikh@publicismedia.com> wrote: > > Hi Karla, > > > > Thanks for the below. > > > > Just had few questions: > > > > - Why are the CPMs for Display so high? > - Also noticed in the file shared, for OLV the only language option > was Canton

Hi Van Ta, Happy Friday Jr ☺️ Just wanted to check if you have any updates on this. Anything you can share would be much appreciated. My best, Karla On Tue, Apr 21, 2026 at 11:15 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Awesome! Thanks, Van Ta! We'll stay tuned for your updates! > > Super excited to be working with you again as well ☺️ > > > My best, > Karla > > > On Tue, Apr 21, 2026 at 11:11 AM Van Ta <van.ta@publicismedia.com> wrote: > >> Hi Karla, >> >> >> >> Thank you for checking in. Happy to work with you again 😊 >> >> >> >> We’re setting up a new DV360 advertiser on our end right now. Once it’s >> ready, I’ll reach out for PG booking and PMP setup with your team. Please >> stay tuned. >> >> >> >> Cheers, >> >> *Van Ta* >> Account Manager, Programmatic >> >> M +14169724776 >> 111 Queen Street East | Toronto | ON >> van.ta@publicismedia.com <%20van.ta@publicismedia.com> >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* April 21, 2026 11:06 AM >> *To:* Van Ta <van.ta@publicismedia.com>; Fareen Shaikh < >> fareen.shaikh@publicismedia.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < >> pranav.sharma@publicismedia.com> >> *Subject:* Re: RFP - GSK - CHB 2026 >> >> >> >> You don't often get email from karla.dantas@ideonmedia.com. Learn why >> this is important <https://aka.ms/LearnAboutSenderIdentification> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hi Van, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in on the setup details for this campaign. >> >> >> >> If you need anything from our side to help move things along, just let us >> know. We’re happy to assist. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> On Fri, Apr 17, 2026 at 4:31 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Fareen, >> >> >> >> Happy Friday ☺️ >> >> >> >> That's great news! We'll stay tuned for the setup details. >> >> >> >> Have a wonderful weekend! >> >> >> >> Karla >> >> >> >> >> >> On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh < >> fareen.shaikh@publicismedia.com> wrote: >> >> Hi Karla, >> >> >> >> Removing Khushwant and adding @Van Ta <van.ta@publicismedia.com> who >> will be handling the account and all comms moving forward. >> >> >> >> Client would like to move forward with Ideon 😊. Will have Van reach out >> to you with all the setup details. >> >> >> >> Regards, >> >> Fareen >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* March 17, 2026 1:35 PM >> *To:* Fareen Shaikh <fareen.shaikh@publicismedia.com> >> *Cc:* Khushwant Siglani <khushwant.siglani@publicismedia.com>; >> jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < >> pranav.sharma@publicismedia.com> >> *Subject:* Re: RFP - GSK - CHB 2026 >> >> >> >> You don't often get email from karla.dantas@ideonmedia.com. Learn why >> this is important <https://aka.ms/LearnAboutSenderIdentification> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hi Fareen, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> I believe your questions are about the PG portion of the media plan with >> our partner, Sing Tao Media Group. Here’s a quick breakdown: >> >> - STMG has three sites: Sing Tao and Ccue (Chinese), and Dushi >> (Mandarin). >> - We have video placements available on Sing Tao and Ccue, but not on >> Dushi, which is why Mandarin isn’t available for OLV. Hope that helps >> clarify. >> >> On the Display CPM, I agree it’s on the higher side for Sing Tao. Since >> they’re a traditional media company (coming mainly print and radio), when >> they moved into digital they aligned their pricing with TorStar’s rates, >> especially given the partial ownership connection. >> >> If you’re looking for a more cost‑effective option, we’d recommend going >> with the PMP Curation route. We suggest applying a fixed CPM of $10 CAD to >> the Ideon lines, though you should be able to clear a bit lower (

Hi Karla, Thank you so much for checking in and for your patience throughout this process. I wanted to let you know that the most recent update indicates the campaign launch may be pushed into July, along with some changes to the flight dates. We're still in the process of preparing the advertiser setup on DV360 so we can start accepting deals. I appreciate your understanding as we work through these steps, and we'll reach out to book with your team as soon as everything is ready. p/s: Please call me Van 😊 Best, Van Ta Account Manager, Programmatic [cid:image001.jpg@01DCDE10.11D2C160] M +14169724776 111 Queen Street East | Toronto | ON van.ta@publicismedia.com<mailto:%20van.ta@publicismedia.com> From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: May 7, 2026 10:50 AM To: Van Ta <van.ta@publicismedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Van Ta, Happy Friday Jr ☺️ Just wanted to check if you have any updates on this. Anything you can share would be much appreciated. My best, Karla On Tue, Apr 21, 2026 at 11:15 AM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Awesome! Thanks, Van Ta! We'll stay tuned for your updates! Super excited to be working with you again as well ☺️ My best, Karla On Tue, Apr 21, 2026 at 11:11 AM Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>> wrote: Hi Karla, Thank you for checking in. Happy to work with you again 😊 We’re setting up a new DV360 advertiser on our end right now. Once it’s ready, I’ll reach out for PG booking and PMP setup with your team. Please stay tuned. Cheers, Van Ta Account Manager, Programmatic [cid:image001.jpg@01DCDE10.11D2C160] M +14169724776 111 Queen Street East | Toronto | ON van.ta@publicismedia.com<mailto:%20van.ta@publicismedia.com> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: April 21, 2026 11:06 AM To: Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>>; Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Van, Happy Tuesday ☺️ Just checking in on the setup details for this campaign. If you need anything from our side to help move things along, just let us know. We’re happy to assist. Cheers, Karla On Fri, Apr 17, 2026 at 4:31 PM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hi Fareen, Happy Friday ☺️ That's great news! We'll stay tuned for the setup details. Have a wonderful weekend! Karla On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> wrote: Hi Karla, Removing Khushwant and adding @Van Ta<mailto:van.ta@publicismedia.com> who will be handling the account and all comms moving forward. Client would like to move forward with Ideon 😊. Will have Van reach out to you with all the setup details. Regards, Fareen From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: March 17, 2026 1:35 PM To: Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>> Cc: Khushwant

Thanks for the update, Van. I really appreciate you keeping us in the loop. And thank you as well for letting me know how you prefer to be called. Love when people share that ☺️ I’ll stay tuned for your updates once everything is sorted out on your end. Have a great rest of your week! Karla On Thu, May 7, 2026 at 11:04 AM Van Ta <van.ta@publicismedia.com> wrote: > Hi Karla, > > > > Thank you so much for checking in and for your patience throughout this > process. I wanted to let you know that the most recent update indicates the > campaign launch may be pushed into July, along with some changes to the > flight dates. We're still in the process of preparing the advertiser setup > on DV360 so we can start accepting deals. > > > > I appreciate your understanding as we work through these steps, and we'll > reach out to book with your team as soon as everything is ready. > > > > p/s: Please call me Van 😊 > > > > Best, > > *Van Ta* > Account Manager, Programmatic > > M +14169724776 > 111 Queen Street East | Toronto | ON > van.ta@publicismedia.com <%20van.ta@publicismedia.com> > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* May 7, 2026 10:50 AM > *To:* Van Ta <van.ta@publicismedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com > > > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Van Ta, > > > > Happy Friday Jr ☺️ > > > > Just wanted to check if you have any updates on this. Anything you can > share would be much appreciated. > > > > My best, > > Karla > > > > > > On Tue, Apr 21, 2026 at 11:15 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Awesome! Thanks, Van Ta! We'll stay tuned for your updates! > > > > Super excited to be working with you again as well ☺️ > > > > > > My best, > > Karla > > > > > > On Tue, Apr 21, 2026 at 11:11 AM Van Ta <van.ta@publicismedia.com> wrote: > > Hi Karla, > > > > Thank you for checking in. Happy to work with you again 😊 > > > > We’re setting up a new DV360 advertiser on our end right now. Once it’s > ready, I’ll reach out for PG booking and PMP setup with your team. Please > stay tuned. > > > > Cheers, > > *Van Ta* > Account Manager, Programmatic > > M +14169724776 > 111 Queen Street East | Toronto | ON > van.ta@publicismedia.com <%20van.ta@publicismedia.com> > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* April 21, 2026 11:06 AM > *To:* Van Ta <van.ta@publicismedia.com>; Fareen Shaikh < > fareen.shaikh@publicismedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hi Van, > > > > Happy Tuesday ☺️ > > > > Just checking in on the setup details for this campaign. > > > > If you need anything from our side to help move things along, just let us > know. We’re happy to assist. > > > > > > Cheers, > > Karla > > > > > > > > > > On Fri, Apr 17, 2026 at 4:31 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Fareen, > > > > Happy Friday ☺️ > > > > That's great news! We'll stay tuned for the setup details. > > > > Have a wonderful weekend! > > > > Karla > > > > > > On Fri, Apr 17, 2026 at 3:17 PM Fareen Shaikh < > fareen.shaikh@publicismedia.com> wrote: > > Hi Karla, > > > > Removing Khushwant and adding @Van Ta <van.ta@publicismedia.com> who will > be handling the account and all comms moving forward. > > > > Client would like to move forward with Ideon 😊

Hi Karla, Hope you had a nice weekend! We're ready to move forward with the deal setup for the GSK CHB 2026 campaign. Could you kindly push the following deals to our DV360 account? Campaign: 2026 GSK CHB Flight: Jul 6 – Dec 31 PG — Display (Chinese): * Format: Display (Banner) * Language: Chinese * Booking Budget: $58,139.53 * CPM: $23 * Sizes: 300x250, 160x600, 728x90, 300x600 * Targeting: A35+, new immigrants (but have settled in Canada) from South Asia, Southeast Asia, East Asia and Sub-Saharan Africa * Geo: Toronto, Vancouver, Calgary, Edmonton, Montreal PMP — Display (Chinese): * Format: Display (Banner) * Language: Chinese * CPM: $10 * Sizes: 300x250, 160x600, 728x90, 300x600 * Targeting: A35+, new immigrants (but have settled in Canada) from South Asia, Southeast Asia, East Asia and Sub-Saharan Africa * Geo: Toronto, Vancouver, Calgary, Edmonton, Montreal DV360 Details: * Partner ID: 986264783 * Advertiser ID: 8282171263 Please share the Deal IDs once they've been pushed so we can get everything configured on our end. Let me know if you need anything else from our end. Thanks for your patience on this one, looking forward to a strong campaign! Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:1664d9a7-e64b-422b-887d-c872450e0d49] ________________________________ From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: May 7, 2026 11:18 AM To: Van Ta <van.ta@publicismedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Thanks for the update, Van. I really appreciate you keeping us in the loop. And thank you as well for letting me know how you prefer to be called. Love when people share that ☺️ I’ll stay tuned for your updates once everything is sorted out on your end. Have a great rest of your week! Karla On Thu, May 7, 2026 at 11:04 AM Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>> wrote: Hi Karla, Thank you so much for checking in and for your patience throughout this process. I wanted to let you know that the most recent update indicates the campaign launch may be pushed into July, along with some changes to the flight dates. We're still in the process of preparing the advertiser setup on DV360 so we can start accepting deals. I appreciate your understanding as we work through these steps, and we'll reach out to book with your team as soon as everything is ready. p/s: Please call me Van 😊 Best, Van Ta Account Manager, Programmatic [cid:ii_19e0301ac3d4ce8e91] M +14169724776 111 Queen Street East | Toronto | ON van.ta@publicismedia.com<mailto:%20van.ta@publicismedia.com> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: May 7, 2026 10:50 AM To: Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>>; Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hi Van Ta, Happy Friday Jr ☺️ Just wanted to check if you have any updates on this. Anything you can share would be much appr

Hey Alex, Jumping in, as Karla is on vacation! Confirming receipt, I've shared the details with our team and will follow up shortly. Looking forward to kicking this one off! Stay tuned, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Jun 8, 2026 at 12:22 PM Alex Gomes <alex.gomes@publicismedia.com> wrote: > Hi Karla, > Hope you had a nice weekend! > We're ready to move forward with the deal setup for the GSK CHB 2026 > campaign. Could you kindly push the following deals to our DV360 account? > *Campaign:* 2026 GSK CHB > *Flight:* Jul 6 – Dec 31 > *PG — Display (Chinese):* > > - *Format:* Display (Banner) > - *Language:* Chinese > - *Booking Budget:* $58,139.53 > - *CPM:* $23 > - *Sizes:* 300x250, 160x600, 728x90, 300x600 > - *Targeting:* A35+, new immigrants (but have settled in Canada) from > South Asia, Southeast Asia, East Asia and Sub-Saharan Africa > - *Geo:* Toronto, Vancouver, Calgary, Edmonton, Montreal > > *PMP — Display (Chinese):* > > - *Format:* Display (Banner) > - *Language:* Chinese > - *CPM:* $10 > - *Sizes:* 300x250, 160x600, 728x90, 300x600 > - *Targeting:* A35+, new immigrants (but have settled in Canada) from > South Asia, Southeast Asia, East Asia and Sub-Saharan Africa > - *Geo:* Toronto, Vancouver, Calgary, Edmonton, Montreal > > *DV360 Details:* > > - *Partner ID:* 986264783 > - *Advertiser ID:* 8282171263 > > Please share the Deal IDs once they've been pushed so we can get > everything configured on our end. > Let me know if you need anything else from our end. > Thanks for your patience on this one, looking forward to a strong campaign! > > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > ------------------------------ > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* May 7, 2026 11:18 AM > *To:* Van Ta <van.ta@publicismedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com > > > *Subject:* Re: RFP - GSK - CHB 2026 > > You don't often get email from karla.dantas@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Thanks for the update, Van. I really appreciate you keeping us in the loop. > > And thank you as well for letting me know how you prefer to be called. > Love when people share that ☺️ > > I’ll stay tuned for your updates once everything is sorted out on your end. > > Have a great rest of your week! > > Karla > > > On Thu, May 7, 2026 at 11:04 AM Van Ta <van.ta@publicismedia.com> wrote: > > Hi Karla, > > > > Thank you so much for checking in and for your patience throughout this > process. I wanted to let you know that the most recent update indicates the > campaign launch may be pushed into July, along with some changes to the > flight dates. We're still in the process of preparing the advertiser setup > on DV360 so we can start accepting deals. > > > > I appreciate your understanding as we work through these steps, and we'll > reach out to book with your team as soon as everything is ready. > > > > p/s: Please call me Van 😊 > > > > Best, > > *Van Ta* > Account Manager, Programmatic > > M +14169724776 > 111 Queen Street East | Toronto | ON > van.ta@publicismedia.com <%20van.ta@publicismedia.com> > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* May 7, 2026 10:50 AM > *To:* Van Ta <van.ta@publicismedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com > > > *Subject:* Re: RFP - GSK - CHB 2026 > > > > You don't often get email from karla.dantas@ideonmedia.com. Learn why

Hey Alex, Hope the week is off to a great start! Confirming the deals have been pushed to your seat. Please find attached the PMP deal details sheet. When accepting the deals, please try to follow the

Hi Jes, Hope you're doing well! Thanks so much for sharing the PMP deals, really appreciate you pushing these through. I just had a couple of quick questions/clarifications as I was reviewing them in DV360: * I’m currently seeing 6 separate deals that you've shared. Could you confirm if all of these are intended to be used, or if there are specific ones we should prioritize/assign? * I also noticed that the CPMs on the deals don’t seem to match what was shared in the proposal. I’ve attached screenshots for reference. Would you mind confirming the correct rates? * Additionally, it looks like a couple of deals (rows 7 and 8) are appearing twice in DV360. Just wanted to check if these are duplicates or separate setups and if we've to accept both versions? I’ve attached your deals, proposal and screenshots to help illustrate what I’m seeing. Just want to make sure everything is aligned correctly before we proceed with activation. Thanks so much for your help on this and really appreciate your support as always! Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:3306dbd4-f702-4579-b86a-209fe6863eda] ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: June 9, 2026 12:16 PM To: Alex Gomes <alex.gomes@publicismedia.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 You don't often get email from jes.biagioni@ideonmedia.com. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> External to the Groupe / en provenance de l'extérieur du Groupe Hey Alex, Hope the week is off to a great start! Confirming the deals have been pushed to your seat. Please find attached the PMP deal details sheet. When accepting the deals, please try to follow the setup guidelines below: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Please ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side. o Geo: Set on our side, remove on your side. o Fixed or Minimum Bidding: Fixed (DV360) or Minimum (TTD) bid preferred of $10 for display and $17 for video o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing (we already set up the lowest floor CPM possible on our deals). o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list. o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month. o If any of these settings above need to be applied on the DSP side, just let us know so we can adjust the SSPs accordingly and prevent any overlap. Please let me know if you have any questions as you set up the campaign! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Mon, Jun 8, 2026 at 1:12 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Alex, Jumping in, as Karla is on vacation! Confirming receipt, I've shared the details with our team and will follow up shortly. Looking forward to kicking this one off! Stay tuned, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKx

Hi Alex, Jumping in to assist with your questions. Please see answers below: - I’m currently seeing *6 separate deals *that you've shared. Could you confirm if all of these are intended to be used, or if there are specific ones we should prioritize/assign? Please include all 6 deals on the same line. - I also noticed that *the CPMs on the deals don’t seem to match what was shared in the proposal.* I’ve attached screenshots for reference. Would you mind confirming the correct rates? For the PMP deals, we setup the lowest floor price possible to open up scale and give you flexibility to bid as much as you want; however, we strongly recommend applying a fixed bid of $10 CAD to the Ideon lines to stay competitive and ensure you win impressions. - Additionally, it looks like *a couple of deals (rows 7 and 8) are appearing twice in DV360. *Just wanted to check if these are duplicates or separate setups and if we've to accept both versions? They seem like the same deal, but one is Contextual and the other one is Behavioural (3PD). Can you kindly double check if you're seeing the deal IDs twice? The IDs are 276402458252 and 417924548416. Also, just wanted to let you know we're working on the PG deal setup and I'll share the deal ID once it's been pushed to your seat. Cheers, Karla On Wed, Jun 10, 2026 at 10:25 AM Alex Gomes <alex.gomes@publicismedia.com> wrote: > Hi Jes, > Hope you're doing well! > Thanks so much for sharing the PMP deals, really appreciate you pushing > these through. > I just had a couple of quick questions/clarifications as I was reviewing > them in DV360: > > - I’m currently seeing *6 separate deals *that you've shared. Could > you confirm if all of these are intended to be used, or if there are > specific ones we should prioritize/assign? > - I also noticed that *the CPMs on the deals don’t seem to match what > was shared in the proposal.* I’ve attached screenshots for reference. > Would you mind confirming the correct rates? > - Additionally, it looks like *a couple of deals (rows 7 and 8) are > appearing twice in DV360. *Just wanted to check if these are > duplicates or separate setups and if we've to accept both versions? > > I’ve attached your deals, proposal and screenshots to help illustrate what > I’m seeing. > Just want to make sure everything is aligned correctly before we proceed > with activation. > Thanks so much for your help on this and really appreciate your support as > always! > > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* June 9, 2026 12:16 PM > *To:* Alex Gomes <alex.gomes@publicismedia.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Fareen Shaikh < > fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > You don't often get email from jes.biagioni@ideonmedia.com. Learn why > this is important <https://aka.ms/LearnAboutSenderIdentification> > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Alex, > > Hope the week is off to a great start! > > Confirming the deals have been pushed to your seat. Please find attached > the PMP deal details sheet. > > > When accepting the deals, please try to follow the setup guidelines below: > > > *o IO/ Line Item Budget: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item* > > *o Inventory: Please select ‘No Public Inventory’* > > *o Inventory: Please ensure you deselect ‘Target New Exchanges’* > > *o Quality: Please select ‘Authorized & Non-participating publishers’* > > *o Viewability/ View Completion Rate: Set on our side, remove on your > side.* > > *o Geo: Set on our side, remove on your side.* > > *o Fixed or Minimum

*Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ---------- Forwarded message --------- From: Alex Gomes <alex.gomes@publicismedia.com> Date: Mon, Jun 8, 2026 at 12:22 PM Subject: Re: RFP - GSK - CHB 2026 To: Karla Dantas <karla.dantas@ideonmedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>, jes.biagioni < jes.biagioni@ideonmedia.com>, Pranav Sharma <pranav.sharma@publicismedia.com>, Van Ta <van.ta@publicismedia.com> Hi Karla, Hope you had a nice weekend! We're ready to move forward with the deal setup for the GSK CHB 2026 campaign. Could you kindly push the following deals to our DV360 account? *Campaign:* 2026 GSK CHB *Flight:* Jul 6 – Dec 31 *PG — Display (Chinese):* - *Format:* Display (Banner) - *Language:* Chinese - *Booking Budget:* $58,139.53 - *CPM:* $23 - *Sizes:* 300x250, 160x600, 728x90, 300x600 - *Targeting:* A35+, new immigrants (but have settled in Canada) from South Asia, Southeast Asia, East Asia and Sub-Saharan Africa - *Geo:* Toronto, Vancouver, Calgary, Edmonton, Montreal *PMP — Display (Chinese):* - *Format:* Display (Banner) - *Language:* Chinese - *CPM:* $10 - *Sizes:* 300x250, 160x600, 728x90, 300x600 - *Targeting:* A35+, new immigrants (but have settled in Canada) from South Asia, Southeast Asia, East Asia and Sub-Saharan Africa - *Geo:* Toronto, Vancouver, Calgary, Edmonton, Montreal *DV360 Details:* - *Partner ID:* 986264783 - *Advertiser ID:* 8282171263 Please share the Deal IDs once they've been pushed so we can get everything configured on our end. Let me know if you need anything else from our end. Thanks for your patience on this one, looking forward to a strong campaign! Regards, Alex Gomes | Programmatic Specialist *PUBLICIS MEDIA* 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com ------------------------------ *From:* Karla Dantas <karla.dantas@ideonmedia.com> *Sent:* May 7, 2026 11:18 AM *To:* Van Ta <van.ta@publicismedia.com> *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni < jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com> *Subject:* Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com. Learn why this is important <https://aka.ms/LearnAboutSenderIdentification> *External to the Groupe / en provenance de l'extérieur du Groupe* Thanks for the update, Van. I really appreciate you keeping us in the loop. And thank you as well for letting me know how you prefer to be called. Love when people share that ☺️ I’ll stay tuned for your updates once everything is sorted out on your end. Have a great rest of your week! Karla On Thu, May 7, 2026 at 11:04 AM Van Ta <van.ta@publicismedia.com> wrote: Hi Karla, Thank you so much for checking in and for your patience throughout this process. I wanted to let you know that the most recent update indicates the campaign launch may be pushed into July, along with some changes to the flight dates. We're still in the process of preparing the advertiser setup on DV360 so we can start accepting deals. I appreciate your understanding as we work through these steps, and we'll reach out to book with your team as soon as everything is ready. p/s: Please call me Van 😊 Best, *Van Ta* Account Manager, Programmatic M +14169724776 111 Queen Street East | Toronto | ON van.ta@publicismedia.com <%20van.ta@publicismedia.com> *From:* Karla Dantas <karla.dantas@ideonmedia.com> *Sent:* May 7, 2026 10:50 AM *To:* Van Ta <van.ta@publicismedia.com> *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; jes.biagioni < jes.biagioni@ideonmedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Alex Gomes <alex.gomes@publicismedia.com> *Subject:* Re: RFP - GSK - CHB 2026 You don't often get email from karla.dantas@ideonmedia.com. Learn why this is important <https://aka.ms/LearnAboutSenderIdentification> *External to the Groupe / en provenance de l'ext

Hey Karla, Thanks for the clarification, noted on the above, as well as on the PG deal setup. We’ll accept the deals once our last query regarding seeing the deal IDs twice is clarified. Regarding your question, yes we are seeing each of the deal IDs (276402458252 and 417924548416) appear twice in DV360. Kindly let us know how to proceed. Attached screenshots for your reference. Please let us know if any action is required from our side. Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:426fb89d-ca37-49bc-8a07-dcde84a7fb52] ________________________________ From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: June 10, 2026 10:53 AM To: Alex Gomes <alex.gomes@publicismedia.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe Hi Alex, Jumping in to assist with your questions. Please see answers below: * I’m currently seeing 6 separate deals that you've shared. Could you confirm if all of these are intended to be used, or if there are specific ones we should prioritize/assign? Please include all 6 deals on the same line. * I also noticed that the CPMs on the deals don’t seem to match what was shared in the proposal. I’ve attached screenshots for reference. Would you mind confirming the correct rates? For the PMP deals, we setup the lowest floor price possible to open up scale and give you flexibility to bid as much as you want; however, we strongly recommend applying a fixed bid of $10 CAD to the Ideon lines to stay competitive and ensure you win impressions. * Additionally, it looks like a couple of deals (rows 7 and 8) are appearing twice in DV360. Just wanted to check if these are duplicates or separate setups and if we've to accept both versions? They seem like the same deal, but one is Contextual and the other one is Behavioural (3PD). Can you kindly double check if you're seeing the deal IDs twice? The IDs are 276402458252 and 417924548416. Also, just wanted to let you know we're working on the PG deal setup and I'll share the deal ID once it's been pushed to your seat. Cheers, Karla On Wed, Jun 10, 2026 at 10:25 AM Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> wrote: Hi Jes, Hope you're doing well! Thanks so much for sharing the PMP deals, really appreciate you pushing these through. I just had a couple of quick questions/clarifications as I was reviewing them in DV360: * I’m currently seeing 6 separate deals that you've shared. Could you confirm if all of these are intended to be used, or if there are specific ones we should prioritize/assign? * I also noticed that the CPMs on the deals don’t seem to match what was shared in the proposal. I’ve attached screenshots for reference. Would you mind confirming the correct rates? * Additionally, it looks like a couple of deals (rows 7 and 8) are appearing twice in DV360. Just wanted to check if these are duplicates or separate setups and if we've to accept both versions? I’ve attached your deals, proposal and screenshots to help illustrate what I’m seeing. Just want to make sure everything is aligned correctly before we proceed with activation. Thanks so much for your help on this and really appreciate your support as always! Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:ii_19eb1f6309d8a2bddda4] ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: June 9, 2026 12:16 PM To: Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> Cc: Karla Dantas <karla.

Hey Alex, Happy Friday ☺️ Confirming the PG deal has been pushed to your seat. I'm reattaching the deal details sheet here, which includes both the PG and PMP deal information. You'll also find

Hi Karla, Happy Friday 🙂 Thanks for sharing this, really appreciate it! * We’ve accepted the PG deals and will proceed with configuration once the tags are ready. * For the PMP deals, we’ve accepted both of the duplicates, as they appear under different exchanges. Please let us know if any changes are needed from our end. Thanks again for your support on this! Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:3ca08fa2-a2df-487f-a6d9-01eefe390e70] ________________________________ From: Karla Dantas <karla.dantas@ideonmedia.com> Sent: June 12, 2026 11:18 AM To: Alex Gomes <alex.gomes@publicismedia.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe Hey Alex, Happy Friday ☺️ Confirming the PG deal has been pushed to your seat. I’m reattaching the deal details sheet here, which includes both the PG and PMP deal information. You’ll also find the setup guidelines for the PMP deals included as well. Are you still seeing deals 276402458252 and 417924548416 duplicated in the DSP? Cheers, Karla On Wed, Jun 10, 2026 at 12:45 PM Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> wrote: Hey Karla, Thanks for the clarification, noted on the above, as well as on the PG deal setup. We’ll accept the deals once our last query regarding seeing the deal IDs twice is clarified. Regarding your question, yes we are seeing each of the deal IDs (276402458252 and 417924548416) appear twice in DV360. Kindly let us know how to proceed. Attached screenshots for your reference. Please let us know if any action is required from our side. Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:ii_19ebc2040b27bbc1b395] ________________________________ From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: June 10, 2026 10:53 AM To: Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>>; Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe Hi Alex, Jumping in to assist with your questions. Please see answers below: * I’m currently seeing 6 separate deals that you've shared. Could you confirm if all of these are intended to be used, or if there are specific ones we should prioritize/assign? Please include all 6 deals on the same line. * I also noticed that the CPMs on the deals don’t seem to match what was shared in the proposal. I’ve attached screenshots for reference. Would you mind confirming the correct rates? For the PMP deals, we setup the lowest floor price possible to open up scale and give you flexibility to bid as much as you want; however, we strongly recommend applying a fixed bid of $10 CAD to the Ideon lines to stay competitive and ensure you win impressions. * Additionally, it looks like a couple of deals (rows 7 and 8) are appearing twice in DV360. Just wanted to check if these are duplicates or separate setups and if we've to accept both versions? They seem like the same deal, but one is Contextual and the other one is Behavioural (3PD). Can you kindly double check if you're seeing the deal IDs twice? The IDs are 276402458252 and 417924548416. Also, just wanted to let you know we're working on

Awesome! Thanks for confirming, Alex! We'll let you know once we start seeing activity on July 6th. If you need anything in the meantime, just let us know. We're happy to help! ☺️ Cheers, Karla On Fri, Jun 12, 2026 at 11:35 AM Alex Gomes <alex.gomes@publicismedia.com> wrote: > Hi Karla, > Happy Friday 🙂 > Thanks for sharing this, really appreciate it! > > - We’ve *accepted the PG deals* and will proceed with configuration > once the tags are ready. > - For the PMP deals, we’ve *accepted both of the duplicates*, as they > appear under different exchanges. > > Please let us know if any changes are needed from our end. > Thanks again for your support on this! > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > ------------------------------ > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* June 12, 2026 11:18 AM > *To:* Alex Gomes <alex.gomes@publicismedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Fareen Shaikh < > fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Alex, > > Happy Friday ☺️ > > Confirming the PG deal has been pushed to your seat. > > I’m reattaching the deal details sheet here, which includes both the PG > and PMP deal information. You’ll also find the setup guidelines for the PMP > deals included as well. > > Are you still seeing deals *276402458252 *and *417924548416 *duplicated > in the DSP? > > > Cheers, > Karla > > > > > On Wed, Jun 10, 2026 at 12:45 PM Alex Gomes <alex.gomes@publicismedia.com> > wrote: > > Hey Karla, > Thanks for the clarification, noted on the above, as well as on the PG > deal setup. > We’ll accept the deals once our last query regarding seeing the deal IDs > twice is clarified. > Regarding your question, yes we are seeing each of the deal IDs* (276402458252 > and 417924548416)* appear twice in DV360. Kindly let us know how to > proceed. Attached screenshots for your reference. > Please let us know if any action is required from our side. > > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > ------------------------------ > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* June 10, 2026 10:53 AM > *To:* Alex Gomes <alex.gomes@publicismedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Fareen Shaikh < > fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Alex, > > Jumping in to assist with your questions. Please see answers below: > > - I’m currently seeing *6 separate deals *that you've shared. Could > you confirm if all of these are intended to be used, or if there are > specific ones we should prioritize/assign? Please include all 6 deals > on the same line. > - I also noticed that *the CPMs on the deals don’t seem to match what > was shared in the proposal.* I’ve attached screenshots for reference. > Would you mind confirming the correct rates? For the PMP deals, we > setup the lowest floor price possible to open up scale and give you > flexibility to bid as much as you want; however, we strongly recommend > applying a fixed bid of $10 CAD to the Ideon lines to stay competitive and > ensure you win impressions. > - Additionally, it looks like *a couple of deals (rows 7 and 8) are > appearing twice in DV360. *Just wanted to check if these are > duplicates or separate setups and if we've to accept both versions? They > seem like the same deal, but one is Contextual and the other one is > Behavioural (3PD). Can you kindly double check if you're seeing th

Hey Alex, Hope you had a great weekend! Happy campaign live date! I wanted to check in and confirm if you've accepted the deals? If there is anything we can do to help on our end please let me know! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jun 12, 2026 at 11:18 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Alex, > > Happy Friday ☺️ > > Confirming the PG deal has been pushed to your seat. > > I’m reattaching the deal details sheet here, which includes both the PG > and PMP deal information. You’ll also find the setup guidelines for the PMP > deals included as well. > > Are you still seeing deals *276402458252 *and *417924548416 *duplicated > in the DSP? > > > Cheers, > Karla > > > > > On Wed, Jun 10, 2026 at 12:45 PM Alex Gomes <alex.gomes@publicismedia.com> > wrote: > >> Hey Karla, >> Thanks for the clarification, noted on the above, as well as on the PG >> deal setup. >> We’ll accept the deals once our last query regarding seeing the deal IDs >> twice is clarified. >> Regarding your question, yes we are seeing each of the deal IDs* (276402458252 >> and 417924548416)* appear twice in DV360. Kindly let us know how to >> proceed. Attached screenshots for your reference. >> Please let us know if any action is required from our side. >> >> >> Regards, >> Alex Gomes | Programmatic Specialist >> *PUBLICIS MEDIA* >> >> 111 Queen Street East >> Toronto, Ontario M5C 1S2 | Canada >> www.publicisgroupe.com >> ------------------------------ >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* June 10, 2026 10:53 AM >> *To:* Alex Gomes <alex.gomes@publicismedia.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Fareen Shaikh < >> fareen.shaikh@publicismedia.com>; Pranav Sharma < >> pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> >> *Subject:* Re: RFP - GSK - CHB 2026 >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Alex, >> >> Jumping in to assist with your questions. Please see answers below: >> >> - I’m currently seeing *6 separate deals *that you've shared. Could >> you confirm if all of these are intended to be used, or if there are >> specific ones we should prioritize/assign? Please include all 6 deals >> on the same line. >> - I also noticed that *the CPMs on the deals don’t seem to match what >> was shared in the proposal.* I’ve attached screenshots for reference. >> Would you mind confirming the correct rates? For the PMP deals, we >> setup the lowest floor price possible to open up scale and give you >> flexibility to bid as much as you want; however, we strongly recommend >> applying a fixed bid of $10 CAD to the Ideon lines to stay competitive and >> ensure you win impressions. >> - Additionally, it looks like *a couple of deals (rows 7 and 8) are >> appearing twice in DV360. *Just wanted to check if these are >> duplicates or separate setups and if we've to accept both versions? They >> seem like the same deal, but one is Contextual and the other one is >> Behavioural (3PD). Can you kindly double check if you're seeing the deal >> IDs twice? The IDs are 276402458252 and 417924548416. >> >> Also, just wanted to let you know we're working on the PG deal setup and >> I'll share the deal ID once it's been pushed to your seat. >> >> >> Cheers, >> Karla >> >> >> On Wed, Jun 10, 2026 at 10:25 AM Alex Gomes <alex.gomes@publicismedia.com> >> wrote: >> >> Hi Jes, >> Hope you're doing well! >> Thanks so much for sharing the PMP deals, really appreciate you pushing >> these through. >> I just had a couple of quick questions/clarifications as I was reviewing >> them in DV360: >> >> - I’m currently seeing *6 separate deals *that you've shared. Could >> you confirm if all of these are intended to be used, or if there are >> specific ones we should prioritize/assign? >> - I also noticed that *the CPMs on the deals don’t seem to match what >> was shared in the proposal.* I’ve

Hi Jes, Hope you had a great weekend as well! Apologies for the confusion, but the campaign ended up being delayed slightly and did not go live today as originally planned. We'll keep you posted on the updated timeline and share a revised launch date as soon as we have more information from our side. Sorry about that, and thanks for checking in! Regards, Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com/> [signatureImage] ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Monday, 06 July 2026 15:17:45 To: Alex Gomes <alex.gomes@publicismedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe Hey Alex, Hope you had a great weekend! Happy campaign live date! I wanted to check in and confirm if you've accepted the deals? If there is anything we can do to help on our end please let me know! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Fri, Jun 12, 2026 at 11:18 AM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hey Alex, Happy Friday ☺️ Confirming the PG deal has been pushed to your seat. I’m reattaching the deal details sheet here, which includes both the PG and PMP deal information. You’ll also find the setup guidelines for the PMP deals included as well. Are you still seeing deals 276402458252 and 417924548416 duplicated in the DSP? Cheers, Karla On Wed, Jun 10, 2026 at 12:45 PM Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> wrote: Hey Karla, Thanks for the clarification, noted on the above, as well as on the PG deal setup. We’ll accept the deals once our last query regarding seeing the deal IDs twice is clarified. Regarding your question, yes we are seeing each of the deal IDs (276402458252 and 417924548416) appear twice in DV360. Kindly let us know how to proceed. Attached screenshots for your reference. Please let us know if any action is required from our side. Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:ii_19ebc2040b27bbc1b395] ________________________________ From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: June 10, 2026 10:53 AM To: Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>>; Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe Hi Alex, Jumping in to assist with your questions. Please see answers below: * I’m currently seeing 6 separate deals that you've shared. Could you confirm if all of these are intended to be used, or if there are specific ones we should prioritize/assign? Please include all 6 deals on the same line. * I also noticed that the CPMs on the deals don’t seem to match what was shared in the proposal. I’ve attached screenshots for reference. Would you mind confirming the correct rates? For the PMP deals, we setup the lowest floor price possible to open up scale and give you flexibility to bid as much as you want; however, we strongly recommend applying a fixed bid of $10 CAD to the Ideon lines to stay competitive and e

Hi Jes, Sorry for the double email! One additional request from our side, could you please put the PG deal on pause for now until we provide a further update? As mentioned, the campaign launch has been delayed, so we'd prefer to hold off on the PG setup until we have a confirmed timeline. We'll be sure to keep you posted once we have more clarity and are ready to move forward. Apologies for any inconvenience, and thanks so much for your patience and support. Cheers, Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com/> [signatureImage] ________________________________ From: Alex Gomes <alex.gomes@publicismedia.com> Sent: Monday, 06 July 2026 15:23:33 To: jes.biagioni <jes.biagioni@ideonmedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 Hi Jes, Hope you had a great weekend as well! Apologies for the confusion, but the campaign ended up being delayed slightly and did not go live today as originally planned. We'll keep you posted on the updated timeline and share a revised launch date as soon as we have more information from our side. Sorry about that, and thanks for checking in! Regards, Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com/> [signatureImage] ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Monday, 06 July 2026 15:17:45 To: Alex Gomes <alex.gomes@publicismedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe Hey Alex, Hope you had a great weekend! Happy campaign live date! I wanted to check in and confirm if you've accepted the deals? If there is anything we can do to help on our end please let me know! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Fri, Jun 12, 2026 at 11:18 AM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hey Alex, Happy Friday ☺️ Confirming the PG deal has been pushed to your seat. I’m reattaching the deal details sheet here, which includes both the PG and PMP deal information. You’ll also find the setup guidelines for the PMP deals included as well. Are you still seeing deals 276402458252 and 417924548416 duplicated in the DSP? Cheers, Karla On Wed, Jun 10, 2026 at 12:45 PM Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> wrote: Hey Karla, Thanks for the clarification, noted on the above, as well as on the PG deal setup. We’ll accept the deals once our last query regarding seeing the deal IDs twice is clarified. Regarding your question, yes we are seeing each of the deal IDs (276402458252 and 417924548416) appear twice in DV360. Kindly let us know how to proceed. Attached screenshots for your reference. Please let us know if any action is required from our side. Regards,       Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com> [cid:ii_19ebc2040b27bbc1b395] ________________________________ From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Sent: June 10, 2026 10:53 AM To: Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@public

No worries Alex, will do!! We'll stay tuned for an update. Enjoy the rest of your week! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Jul 6, 2026 at 3:28 PM Alex Gomes <alex.gomes@publicismedia.com> wrote: > Hi Jes, > > Sorry for the double email! > > One additional request from our side, could you please put the *PG deal > on pause for now* until we provide a further update? > > As mentioned, the campaign launch has been delayed, so we'd prefer to hold > off on the PG setup until we have a confirmed timeline. We'll be sure to > keep you posted once we have more clarity and are ready to move forward. > > Apologies for any inconvenience, and thanks so much for your patience and > support. > > > Cheers, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > [image: signatureImage] > ------------------------------ > *From:* Alex Gomes <alex.gomes@publicismedia.com> > *Sent:* Monday, 06 July 2026 15:23:33 > *To:* jes.biagioni <jes.biagioni@ideonmedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > Hi Jes, > > Hope you had a great weekend as well! > > Apologies for the confusion, but the campaign ended up being delayed > slightly and did not go live today as originally planned. > > We'll keep you posted on the updated timeline and share a revised launch > date as soon as we have more information from our side. > > Sorry about that, and thanks for checking in! > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > [image: signatureImage] > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Monday, 06 July 2026 15:17:45 > *To:* Alex Gomes <alex.gomes@publicismedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Alex, > > Hope you had a great weekend! > > Happy campaign live date! I wanted to check in and confirm if you've > accepted the deals? If there is anything we can do to help on our > end please let me know! > > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Fri, Jun 12, 2026 at 11:18 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Alex, > > Happy Friday ☺️ > > Confirming the PG deal has been pushed to your seat. > > I’m reattaching the deal details sheet here, which includes both the PG > and PMP deal information. You’ll also find the setup guidelines for the PMP > deals included as well. > > Are you still seeing deals *276402458252 *and *417924548416 *duplicated > in the DSP? > > > Cheers, > Karla > > > > > On Wed, Jun 10, 2026 at 12:45 PM Alex Gomes <alex.gomes@publicismedia.com> > wrote: > > Hey Karla, > Thanks for the clarification, noted on the above, as well as on the PG > deal setup. > We’ll accept the deals once our last query regarding seeing the deal IDs > twice is clarified. > Regarding your question, yes we are seeing each of the deal IDs* (276402458252 > and 417924548416)* appear twice in DV360. Kindly let us know how to > proceed. Attached screenshots for your reference. > Please let us know if any action is required from our side. > > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > ------------------------------ > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* June 10, 2026 10:53 AM > *To:* Alex Gomes <alex.gomes@publicismedia.c

Hi Jes, Happy Friday! I wanted to provide a quick update regarding the PG deal. Unfortunately, we've experienced extra delay on the campaign due to the landing page preparation, and it now looks like the launch may be pushed closer to the end of July. We're still waiting on final confirmations from the client and creative agency before we can lock in revised timing. Given the change in dates, would it make sense to cancel the current PG deal for now, and then once we have confirmed flight dates, we can reach back out and have your team send over a new deal that aligns with the updated schedule? We're thinking this will help your team release the locked impression until we have a new launch date. Let us know what is the best option for all of us. Apologies again for the inconvenience, and thank you very much for your patience and flexibility throughout this process. We really appreciate your support and will keep you updated as soon as we have more clarity on timing. Hope you have an amazing weekend! Regards, Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com/> [signatureImage] ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Monday, 06 July 2026 15:31:46 To: Alex Gomes <alex.gomes@publicismedia.com> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma <pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> Subject: Re: RFP - GSK - CHB 2026 External to the Groupe / en provenance de l'extérieur du Groupe No worries Alex, will do!! We'll stay tuned for an update. Enjoy the rest of your week! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Mon, Jul 6, 2026 at 3:28 PM Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> wrote: Hi Jes, Sorry for the double email! One additional request from our side, could you please put the PG deal on pause for now until we provide a further update? As mentioned, the campaign launch has been delayed, so we'd prefer to hold off on the PG setup until we have a confirmed timeline. We'll be sure to keep you posted once we have more clarity and are ready to move forward. Apologies for any inconvenience, and thanks so much for your patience and support. Cheers, Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com/> [signatureImage] ________________________________ From: Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.com>> Sent: Monday, 06 July 2026 15:23:33 To: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Cc: Fareen Shaikh <fareen.shaikh@publicismedia.com<mailto:fareen.shaikh@publicismedia.com>>; Pranav Sharma <pranav.sharma@publicismedia.com<mailto:pranav.sharma@publicismedia.com>>; Van Ta <van.ta@publicismedia.com<mailto:van.ta@publicismedia.com>> Subject: Re: RFP - GSK - CHB 2026 Hi Jes, Hope you had a great weekend as well! Apologies for the confusion, but the campaign ended up being delayed slightly and did not go live today as originally planned. We'll keep you posted on the updated timeline and share a revised launch date as soon as we have more information from our side. Sorry about that, and thanks for checking in! Regards, Alex Gomes | Programmatic Specialist PUBLICIS MEDIA 111 Queen Street East Toronto, Ontario M5C 1S2 | Canada www.publicisgroupe.com<http://www.publicisgroupe.com/> [signatureImage] ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Monday, 06 July 2026 15:17:45 To: Alex Gomes <alex.gomes@publicismedia.com<mailto:alex.gomes@publicismedia.c

Hey Alex, Appreciate the update!! No worries at all, that works for us! I'll stay tuned for the revised dates. Hope you have a great weekend! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jul 10, 2026 at 2:42 PM Alex Gomes <alex.gomes@publicismedia.com> wrote: > Hi Jes, > > Happy Friday! > > I wanted to provide a quick update regarding the PG deal. > > > Unfortunately, we've experienced extra delay on the campaign due to the > landing page preparation, and it now looks like the launch may be pushed > closer to the *end of July*. > > We're still waiting on final confirmations from the client and creative > agency before we can lock in revised timing. > > Given the change in dates, would it make sense to *cancel the current PG > deal for now*, and then once we have confirmed flight dates, we can reach > back out and have your team send over a new deal that aligns with the > updated schedule? We're thinking this will help your team release the > locked impression until we have a new launch date. Let us know what is the > best option for all of us. > > Apologies again for the inconvenience, and thank you very much for your > patience and flexibility throughout this process. We really appreciate your > support and will keep you updated as soon as we have more clarity on timing. > > Hope you have an amazing weekend! > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > [image: signatureImage] > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Monday, 06 July 2026 15:31:46 > *To:* Alex Gomes <alex.gomes@publicismedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > No worries Alex, will do!! We'll stay tuned for an update. > > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Mon, Jul 6, 2026 at 3:28 PM Alex Gomes <alex.gomes@publicismedia.com> > wrote: > > Hi Jes, > > Sorry for the double email! > > One additional request from our side, could you please put the *PG deal > on pause for now* until we provide a further update? > > As mentioned, the campaign launch has been delayed, so we'd prefer to hold > off on the PG setup until we have a confirmed timeline. We'll be sure to > keep you posted once we have more clarity and are ready to move forward. > > Apologies for any inconvenience, and thanks so much for your patience and > support. > > > Cheers, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > [image: signatureImage] > ------------------------------ > *From:* Alex Gomes <alex.gomes@publicismedia.com> > *Sent:* Monday, 06 July 2026 15:23:33 > *To:* jes.biagioni <jes.biagioni@ideonmedia.com> > *Cc:* Fareen Shaikh <fareen.shaikh@publicismedia.com>; Pranav Sharma < > pranav.sharma@publicismedia.com>; Van Ta <van.ta@publicismedia.com> > *Subject:* Re: RFP - GSK - CHB 2026 > > > Hi Jes, > > Hope you had a great weekend as well! > > Apologies for the confusion, but the campaign ended up being delayed > slightly and did not go live today as originally planned. > > We'll keep you posted on the updated timeline and share a revised launch > date as soon as we have more information from our side. > > Sorry about that, and thanks for checking in! > > Regards, > Alex Gomes | Programmatic Specialist > *PUBLICIS MEDIA* > > 111 Queen Street East > Toronto, Ontario M5C 1S2 | Canada > www.publicisgroupe.com > [image: signatureImage] > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com>

Hey Aida, Me again!! Following up to plan a fun team activity!! Does Gem Studio at The Well sound fun for jewelry making? People can choose rings, necklaces, cuff links, etc. Or even similar to what we did with Paramount and paint pottery at Clay Room on the Danforth. Let me know what everyone prefers and some dates/times that work best! Looking forward to it. Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

Hey Jes, It was great seeing you yesterday!! Let me check in with the team on what works for them and what they want to do. Thanks, Aida [cid:13df4504-2f67-4955-b560-07c1e9d41832] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Thursday, April 23, 2026 6:07 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Subject: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Hey Aida, Me again!! Following up to plan a fun team activity!! Does Gem Studio at The Well sound fun for jewelry making? People can choose rings, necklaces, cuff links, etc. Or even similar to what we did with Paramount and paint pottery at Clay Room on the Danforth. Let me know what everyone prefers and some dates/times that work best! Looking forward to it. Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hey Aida, Hope the week is off to a great start! I wanted to check in and see if we could plan a team event in July! I'd love to connect with everyone and catch up. We can do a fun activity like pottery painting, ring making or even World Swing Golf & Games (it's a simulator game place with many fun activities to play on the big screen). Also happy to do a lunch or happy hour! Let me know what you and the team would prefer. Looking forward to it! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aida, > > Me again!! > > Following up to plan a fun team activity!! Does Gem Studio at The Well > sound fun for jewelry making? People can choose rings, necklaces, cuff > links, etc. > > Or even similar to what we did with Paramount and paint pottery at Clay > Room on the Danforth. > > Let me know what everyone prefers and some dates/times that work best! > > Looking forward to it. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > >

Hey Jes, Hope you're doing well! Ouuu all of these ideas sound great!! I'll check in with the team to see which they prefer! Can we set up a Ideon Media x 101 with you ? I know the Baby pod was interested in learning more about you so let me know your avails in July and we can work around our briefing. Thanks, Aida [cid:fe16b88a-3e7c-4bc3-af91-359d3ff6215f] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Tuesday, June 23, 2026 1:27 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Hey Aida, Hope the week is off to a great start! I wanted to check in and see if we could plan a team event in July! I'd love to connect with everyone and catch up. We can do a fun activity like pottery painting, ring making or even World Swing Golf & Games (it's a simulator game place with many fun activities to play on the big screen). Also happy to do a lunch or happy hour! Let me know what you and the team would prefer. Looking forward to it! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Me again!! Following up to plan a fun team activity!! Does Gem Studio at The Well sound fun for jewelry making? People can choose rings, necklaces, cuff links, etc. Or even similar to what we did with Paramount and paint pottery at Clay Room on the Danforth. Let me know what everyone prefers and some dates/times that work best! Looking forward to it. Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Sounds good Aida, I'll stay tuned!! And that would be great! See below avails for a 101: - July 6: 10:30am-4pm - July 9: 10:30am-4pm - Jul 14: 10:30am-4pm - July 15: 10:30-11:30am, 3-4pm *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hey Jes, > > Hope you're doing well! > > Ouuu all of these ideas sound great!! I'll check in with the team to see > which they prefer! Can we set up a Ideon Media x 101 with you ? I know > the Baby pod was interested in learning more about you so let me know your > avails in July and we can work around our briefing. > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, June 23, 2026 1:27 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aida, > > Hope the week is off to a great start! > > I wanted to check in and see if we could plan a team event in July! I'd > love to connect with everyone and catch up. > > We can do a fun activity like pottery painting, ring making or even World > Swing Golf & Games (it's a simulator game place with many fun activities to > play on the big screen). Also happy to do a lunch or happy hour! > > Let me know what you and the team would prefer. Looking forward to it! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Me again!! > > Following up to plan a fun team activity!! Does Gem Studio at The Well > sound fun for jewelry making? People can choose rings, necklaces, cuff > links, etc. > > Or even similar to what we did with Paramount and paint pottery at Clay > Room on the Danforth. > > Let me know what everyone prefers and some dates/times that work best! > > Looking forward to it. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

So sorry for the late reply! We can do July 14 12 to 1pm if that works for you! [cid:d3664fcf-329a-4c23-9d6a-e8a7c0e5e1a9] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Thursday, June 25, 2026 11:00 AM To: Aida Chang <aida.chang@sparkfoundryww.com> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Sounds good Aida, I'll stay tuned!! And that would be great! See below avails for a 101: * July 6: 10:30am-4pm * July 9: 10:30am-4pm * Jul 14: 10:30am-4pm * July 15: 10:30-11:30am, 3-4pm Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hey Jes, Hope you're doing well! Ouuu all of these ideas sound great!! I'll check in with the team to see which they prefer! Can we set up a Ideon Media x 101 with you ? I know the Baby pod was interested in learning more about you so let me know your avails in July and we can work around our briefing. Thanks, Aida [cid:ii_19eff33c6e1654218781] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Tuesday, June 23, 2026 1:27 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Hey Aida, Hope the week is off to a great start! I wanted to check in and see if we could plan a team event in July! I'd love to connect with everyone and catch up. We can do a fun activity like pottery painting, ring making or even World Swing Golf & Games (it's a simulator game place with many fun activities to play on the big screen). Also happy to do a lunch or happy hour! Let me know what you and the team would prefer. Looking forward to it! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Me again!! Following up to plan a fun team activity!! Does Gem Studio at The Well sound fun for jewelry making? People can choose rings, necklaces, cuff links, etc. Or even similar to what we did with Paramount and paint pottery at Clay Room on the Danforth. Let me know what everyone prefers and some dates/times that work best! Looking forward to it. Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail. -------------------------------------

That works for me! Apologies for the delay, I was OOO :) Let me know everyone I should include on the invite and I'll update it! Looking forward to it! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Jun 30, 2026 at 8:19 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > So sorry for the late reply! > > We can do July 14 12 to 1pm if that works for you! > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Thursday, June 25, 2026 11:00 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sounds good Aida, I'll stay tuned!! > > And that would be great! See below avails for a 101: > > - July 6: 10:30am-4pm > - July 9: 10:30am-4pm > - Jul 14: 10:30am-4pm > - July 15: 10:30-11:30am, 3-4pm > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hey Jes, > > Hope you're doing well! > > Ouuu all of these ideas sound great!! I'll check in with the team to see > which they prefer! Can we set up a Ideon Media x 101 with you ? I know > the Baby pod was interested in learning more about you so let me know your > avails in July and we can work around our briefing. > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, June 23, 2026 1:27 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aida, > > Hope the week is off to a great start! > > I wanted to check in and see if we could plan a team event in July! I'd > love to connect with everyone and catch up. > > We can do a fun activity like pottery painting, ring making or even World > Swing Golf & Games (it's a simulator game place with many fun activities to > play on the big screen). Also happy to do a lunch or happy hour! > > Let me know what you and the team would prefer. Looking forward to it! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Me again!! > > Following up to plan a fun team activity!! Does Gem Studio at The Well > sound fun for jewelry making? People can choose rings, necklaces, cuff > links, etc. > > Or even similar to what we did with Paramount and paint pottery at Clay > Room on the Danforth. > > Let me know what everyone prefers and some dates/times that work best! > > Looking forward to it. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ---------------------

Sorrry for the delay! I sent another invite to book the room at our office! Can't wait to see you AGAIN! Just a question, i know this is through lunch, would your team be bringing lunch? [cid:97052eb1-b5c9-4e4f-8c04-f950a78c0a8b] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Monday, July 6, 2026 8:00 AM To: Aida Chang <aida.chang@sparkfoundryww.com> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe That works for me! Apologies for the delay, I was OOO :) Let me know everyone I should include on the invite and I'll update it! Looking forward to it! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Tue, Jun 30, 2026 at 8:19 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: So sorry for the late reply! We can do July 14 12 to 1pm if that works for you! [cid:ii_19f3434db2035526d982] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Thursday, June 25, 2026 11:00 AM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Sounds good Aida, I'll stay tuned!! And that would be great! See below avails for a 101: * July 6: 10:30am-4pm * July 9: 10:30am-4pm * Jul 14: 10:30am-4pm * July 15: 10:30-11:30am, 3-4pm Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hey Jes, Hope you're doing well! Ouuu all of these ideas sound great!! I'll check in with the team to see which they prefer! Can we set up a Ideon Media x 101 with you ? I know the Baby pod was interested in learning more about you so let me know your avails in July and we can work around our briefing. Thanks, Aida [cid:ii_19f3434db1f654218781] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Tuesday, June 23, 2026 1:27 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Hey Aida, Hope the week is off to a great start! I wanted to check in and see if we could plan a team event in July! I'd love to connect with everyone and catch up. We can do a fun activity like pottery painting, ring making or even World Swing Golf & Games (it's a simulator game place with many fun activities to play on the big screen). Also happy to do a lunch or happy hour! Let me know what you and the team would prefer. Looking forward to it! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Me again!! Following up to plan a fun team activity!! Does Gem Studio at The Well sound fun for jewelry

Amazing, thank you Aida!! Yes of course :) I was thinking Greek Grill, it's served family style and is a mix of chicken, potatoes, rice and greek salad. There are also veggie skewers available if there are any vegetarians and the chicken is halal. Does that sound good to you? *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Jul 7, 2026 at 4:03 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Sorrry for the delay! I sent another invite to book the room at our > office! Can't wait to see you AGAIN! > > Just a question, i know this is through lunch, would your team be bringing > lunch? > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Monday, July 6, 2026 8:00 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > That works for me! Apologies for the delay, I was OOO :) > > Let me know everyone I should include on the invite and I'll update it! > > Looking forward to it! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Jun 30, 2026 at 8:19 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > So sorry for the late reply! > > We can do July 14 12 to 1pm if that works for you! > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Thursday, June 25, 2026 11:00 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sounds good Aida, I'll stay tuned!! > > And that would be great! See below avails for a 101: > > - July 6: 10:30am-4pm > - July 9: 10:30am-4pm > - Jul 14: 10:30am-4pm > - July 15: 10:30-11:30am, 3-4pm > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hey Jes, > > Hope you're doing well! > > Ouuu all of these ideas sound great!! I'll check in with the team to see > which they prefer! Can we set up a Ideon Media x 101 with you ? I know > the Baby pod was interested in learning more about you so let me know your > avails in July and we can work around our briefing. > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, June 23, 2026 1:27 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aida, > > Hope the week is off to a great start! > > I wanted to check in and see if we could plan a team event in July! I'd > love to connect with everyone and catch up. > > We can do a fun activity like pottery painting, ring making or even World > Swing Golf & Games (it's a simulator game place with many fun activities to > play on the big screen). Also happy to do a lunch or happy hour! > > Let me know what you and the team would prefer. Looking forward to it! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Apr 23, 2026 at 6:07 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Me again!! > > Following up to plan a fun team activity!! Does Gem Studio at The Well > sound fun for jew

Happy Friday! Sounds like a plan!! [cid:63734ef8-5dea-4cdc-bd23-0e7ed91da301] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Wednesday, July 8, 2026 10:18 AM To: Aida Chang <aida.chang@sparkfoundryww.com> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Amazing, thank you Aida!! Yes of course :) I was thinking Greek Grill, it's served family style and is a mix of chicken, potatoes, rice and greek salad. There are also veggie skewers available if there are any vegetarians and the chicken is halal. Does that sound good to you? Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Tue, Jul 7, 2026 at 4:03 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Sorrry for the delay! I sent another invite to book the room at our office! Can't wait to see you AGAIN! Just a question, i know this is through lunch, would your team be bringing lunch? [cid:ii_19f4216a48dcb971f163] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Monday, July 6, 2026 8:00 AM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe That works for me! Apologies for the delay, I was OOO :) Let me know everyone I should include on the invite and I'll update it! Looking forward to it! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Tue, Jun 30, 2026 at 8:19 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: So sorry for the late reply! We can do July 14 12 to 1pm if that works for you! [cid:ii_19f4216a48d35526d982] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Thursday, June 25, 2026 11:00 AM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Sounds good Aida, I'll stay tuned!! And that would be great! See below avails for a 101: * July 6: 10:30am-4pm * July 9: 10:30am-4pm * Jul 14: 10:30am-4pm * July 15: 10:30-11:30am, 3-4pm Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hey Jes, Hope you're doing well! Ouuu all of these ideas sound great!! I'll check in with the team to see which they prefer! Can we set up a Ideon Media x 101 with you ? I know the Baby pod was interested in learning more about you so let me know your avails in July and we can work around our briefing. Thanks, Aida [cid:ii_19f4216a48d654218781] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.co

Hey Aida, Happy Friday!! I wanted to run something by you before our presentation next week. We're in the final stages of signing a parenting publisher, along with a few women's lifestyle publishers,. By the recent conversations, everything should be confirmed next week. That got me thinking... would it make more sense to push our meeting to later in the month so I can walk you through all the new additions? Or would you prefer to keep our meeting next week and then carve out some additional time afterward to go through the new opportunities once everything is official? Happy to do either, just wanted to get your thoughts! Have a great weekend! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jul 10, 2026 at 9:01 AM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Happy Friday! > > Sounds like a plan!! > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 10:18 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Amazing, thank you Aida!! > > Yes of course :) I was thinking Greek Grill, it's served family style and > is a mix of chicken, potatoes, rice and greek salad. There are also veggie > skewers available if there are any vegetarians and the chicken is halal. > Does that sound good to you? > > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Jul 7, 2026 at 4:03 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Sorrry for the delay! I sent another invite to book the room at our > office! Can't wait to see you AGAIN! > > Just a question, i know this is through lunch, would your team be bringing > lunch? > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Monday, July 6, 2026 8:00 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > That works for me! Apologies for the delay, I was OOO :) > > Let me know everyone I should include on the invite and I'll update it! > > Looking forward to it! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Jun 30, 2026 at 8:19 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > So sorry for the late reply! > > We can do July 14 12 to 1pm if that works for you! > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Thursday, June 25, 2026 11:00 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sounds good Aida, I'll stay tuned!! > > And that would be great! See below avails for a 101: > > - July 6: 10:30am-4pm > - July 9: 10:30am-4pm > - Jul 14: 10:30am-4pm > - July 15: 10:30-11:30am, 3-4pm > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Jun 25, 2026 at 9:49 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hey Jes, > > Hope you're doing well! > > Ouuu all of these ideas sound great!! I'll check in with the team to see > which they prefer! Can we set up a Ideon Media x 101 with you ? I know > the Baby pod was interested in le

Hey Jes, Hmmmmm! Parenting and Women are improtant for KC.. but my only issue is that we're heading into 2027 planning. We got briefed today so time might be an issue since there is a lot of deliverables coming up. I think we can do the sessions next week and as you get more information on the other publishers you can send it off to us as you get them. Hope this helps. Thanks, Aida [cid:98245c9d-1fd0-4793-b770-0dffeb1e6e01] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Friday, July 10, 2026 1:07 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Hey Aida, Happy Friday!! I wanted to run something by you before our presentation next week. We're in the final stages of signing a parenting publisher, along with a few women's lifestyle publishers,. By the recent conversations, everything should be confirmed next week. That got me thinking... would it make more sense to push our meeting to later in the month so I can walk you through all the new additions? Or would you prefer to keep our meeting next week and then carve out some additional time afterward to go through the new opportunities once everything is official? Happy to do either, just wanted to get your thoughts! Have a great weekend! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Fri, Jul 10, 2026 at 9:01 AM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Happy Friday! Sounds like a plan!! [cid:ii_19f4cfb3046c5cde59b4] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Wednesday, July 8, 2026 10:18 AM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe Amazing, thank you Aida!! Yes of course :) I was thinking Greek Grill, it's served family style and is a mix of chicken, potatoes, rice and greek salad. There are also veggie skewers available if there are any vegetarians and the chicken is halal. Does that sound good to you? Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Tue, Jul 7, 2026 at 4:03 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Sorrry for the delay! I sent another invite to book the room at our office! Can't wait to see you AGAIN! Just a question, i know this is through lunch, would your team be bringing lunch? [cid:ii_19f4cfb3046cb971f163] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: Monday, July 6, 2026 8:00 AM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Subject: Re: Team Event! External to the Groupe / en provenance de l'extérieur du Groupe That works for me! Apologies for the delay, I was OOO :) Let me know everyone I should include on the invite and I'll update it! Looking forward to it! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AI

It does, that works for me!! Appreciate your input. Looking forward to next week, have a great weekend! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jul 10, 2026 at 1:34 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hey Jes, > > Hmmmmm! Parenting and Women are improtant for KC.. but my only issue is > that we're heading into 2027 planning. We got briefed today so time might > be an issue since there is a lot of deliverables coming up. I think we can > do the sessions next week and as you get more information on the other > publishers you can send it off to us as you get them. > > Hope this helps. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Friday, July 10, 2026 1:07 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aida, > > Happy Friday!! > > I wanted to run something by you before our presentation next week. We're > in the final stages of signing a parenting publisher, along with a few > women's lifestyle publishers,. By the recent conversations, everything > should be confirmed next week. > > That got me thinking... would it make more sense to push our meeting to > later in the month so I can walk you through all the new additions? Or > would you prefer to keep our meeting next week and then carve out some > additional time afterward to go through the new opportunities once > everything is official? > > Happy to do either, just wanted to get your thoughts! > Have a great weekend! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Fri, Jul 10, 2026 at 9:01 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Happy Friday! > > Sounds like a plan!! > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Wednesday, July 8, 2026 10:18 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Amazing, thank you Aida!! > > Yes of course :) I was thinking Greek Grill, it's served family style and > is a mix of chicken, potatoes, rice and greek salad. There are also veggie > skewers available if there are any vegetarians and the chicken is halal. > Does that sound good to you? > > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Jul 7, 2026 at 4:03 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Sorrry for the delay! I sent another invite to book the room at our > office! Can't wait to see you AGAIN! > > Just a question, i know this is through lunch, would your team be bringing > lunch? > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Monday, July 6, 2026 8:00 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Subject:* Re: Team Event! > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > That works for me! Apologies for the delay, I was OOO :) > > Let me know everyone I should include on the invite and I'll update it! > > Looking forward to it! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Jun 30, 2026 at 8:19 PM Aida Chang <aida.chang@spa

Morning Poise Team, Just starting a separate thread for the BLS set up! Please see the attached sample setup. Note, it currently lists companies, however we can definitely adjust this to list specific

Hey Jes, Hope you had a great weekend! Thanks for sharing this! We'll send this over to the client so they can provide questions. Thanks, Aida Aida Chang Senior Planner, Media Planning Spark

Hey Jes, Please find attached for the questionnaire from KC. A silly question from me, will we be running all of these questions as part of the questionnaire? Can you share the preview of the

Hey Jes, Just another email for the 3 rd time. 🙂 The article shared is also approved! Could you please share some lifestyle images you think would fit for this article so the team can choose from?

Hi Aida I hope you are well - great news on the article, thanks! We had included two image options in the revised versions shared - can you let us know if you are looking for a different direction, and

Me again! I just connected with the tech team and they clarified a few parts of the survey for me. This BLS is served to users that are opted in, more details on the methodology and details attached!

Hi Aida Here are some image options: Image 1 Image 2 Image 3 Image 4 Image 5 Image 6 Image 7 Image 8 Let us know your thoughts. Thanks Leslie On Tue, May 12, 2026 at 9:31 AM Leslie McCormick <leslie

Hi Leslie, Thanks for sharing these. Could we please use image 1 for our article? Thanks, Aida Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com

Thanks Aida - we will get this set up. Leslie ᐧ On Wed, May 13, 2026 at 9:16 AM Aida Chang <aida.chang@sparkfoundryww.com> wrote: Hi Leslie, Thanks for sharing these. Could we please use image 1

Hi Aida Apologies for the double email - do you have ad units that you would like to surround the article with? Thanks Leslie ᐧ On Wed, May 13, 2026 at 9:16 AM Aida Chang <aida.chang@sparkfoundryww.

Hi Leslie, Please see attached for the banners along with the copy/ CTA if needed. I have also attached tags for these banners as well. Do you have an ETA on when we will be able to go live with this?

Hi Leslie, Happy Friday JR! Just wanted to check in and see if you recieved the banners and tags. Could you please confirm when we will be live? Thanks, Aida Aida Chang Senior Planner, Media Planning

Hi Aida Apologies for the delay! Yes they have been received. Our team is working on setting up the ads and we are hoping to have it ready to go on 29Secrets tomorrow. Thanks! Leslie On Thu, May 14,

Hi Leslie, Thanks for the update! Please confirm once we are live and if you can share screenshots that would be greatly appreciated. Thanks, Aida Aida Chang Senior Planner, Media Planning Spark

Sorry I'm not sure if I'm missing it in emails! Did they end up following up with the BLS questions? Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

No but I will follow up with them to get then. I am just waiting on the 29Secrets article roadblock to be complete On Fri, May 15, 2026 at 12:19 PM Jes Biagioni <jes.biagioni@ideonmedia.com>

Thank you <3 Sorry was just on Nativo call and they asked... and someone did NOT show up to the call lol. Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

🙄 On Fri, May 15, 2026 at 12:30 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: Thank you <3 Sorry was just on Nativo call and they asked... and someone did NOT show up to the call lol.

Morning Leslie, Hope you had a great weekend! Could you please confirm that we are live with Poise with your team? Thanks, Aida Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E

Hi Aida I hope you had a great weekend! Let me double check with our team! Thanks Leslie ᐧ On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> wrote: Morning Leslie, Hope

Hi Aida Apologies for the delay! I can confirm that the article is live on 29Secrets and is in the process of being approved for our Native solution. Here is the live link. Stay tuned for screenshots

Hi Leslie, Thanks for confirming. We'll wait for the screenshots 🙂 Thanks, Aida Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com From: Leslie

Hi Leslie & Jes, Could we revise the article where Poise is mentioned to have the Poise trade mark logo as well? Here is the logo Poise® Thanks, Aida Aida Chang Senior Planner, Media Planning Spark

Hey Christopher, Just sharing Kimberly Clark Poise feedback since Leslie is OOO! Let me know if you have any questions. Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON

Hey Aida, Confirming receipt, sharing the update with the team! Thank you! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, May 20, 2026 at 2:22

Hi Jes We don’t normally include trademarks in sponsored content. It is standard across most publishers. Leslie On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Christopher, > > Just sharing Kimberly Clark Poise feedback since Leslie is OOO! Let me > know if you have any questions. > > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508%C2%A0+Toronto,+ON+M5V+3T3?entry=gmail&source=g> > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508%C2%A0+Toronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > ---------- Forwarded message --------- > From: Aida Chang <aida.chang@sparkfoundryww.com> > Date: Wed, May 20, 2026 at 2:22 PM > Subject: Re: BLS - Kimberly Clark: Poise > To: leslie.mccormick <leslie.mccormick@ideonmedia.com> > Cc: jes.biagioni <jes.biagioni@ideonmedia.com>, Doyeon Kim < > doyeon.kim@publicismedia.com>, Poyee Fung <poyee.fung@sparkfoundryww.com>, > Kelly Dutton <kelly.dutton@sparkfoundryww.com>, adops@ideonmedia.com < > adops@ideonmedia.com> > > > Hi Leslie & Jes, > > Could we revise the article where Poise is mentioned to have the Poise > trade mark logo as well? Here is the logo Poise® > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 20, 2026 11:31 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Thanks for confirming. We'll wait for the screenshots 🙂 > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, May 19, 2026 12:24 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Apologies for the delay! I can confirm that the article is live on > 29Secrets and is in the process of being approved for our Native solution. > > *Here > <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F>* is > the live link. > > Stay tuned for screenshots and confirmation we are live with Nativo. > > Leslie > > On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you had a great weekend! Let me double check with our team! > > Thanks > Leslie > ᐧ > > On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Morning Leslie, > > Hope you had a great weekend! > > Could you please confirm that we are live with Poise with your team? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 14, 2026 4:23 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni

Hey Aida, Just connected with the team! Within the copy, we typically don’t use the trademark logo, as it doesn’t read as naturally with audiences. However, we’d be more than happy to create a “presented by” banner that incorporates the logo with the trademark included. That said, our recommendation would still be the current version, as it feels the most organic and reads more editorial versus advertorial. Let us know what you think? Jes *Jes Biagioni* SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie & Jes, >> >> Could we revise the article where Poise is mentioned to have the Poise >> trade mark logo as well? Here is the logo Poise® >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Sent:* Wednesday, May 20, 2026 11:31 AM >> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> Hi Leslie, >> >> Thanks for confirming. We'll wait for the screenshots 🙂 >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Tuesday, May 19, 2026 12:24 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Apologies for the delay! I can confirm that the article is live on >> 29Secrets and is in the process of being approved for our Native solution. >> >> *Here >> <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F>* is >> the live link. >> >> Stay tuned for screenshots and confirmation we are live with Nativo. >> >> Leslie >> >> On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you had a great weekend! Let me double check with our team! >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Morning Leslie, >> >> Hope you had a great weekend! >> >> Could you please confirm that we are live with Poise with your team? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 14, 2026 4:23 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutt

Thanks Lesle! Just pushed back on them and chatted with Christopher :) *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, May 20, 2026 at 3:32 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Jes > > We don’t normally include trademarks in sponsored content. It is standard > across most publishers. > > Leslie > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Hey Christopher, >> >> Just sharing Kimberly Clark Poise feedback since Leslie is OOO! Let me >> know if you have any questions. >> >> Cheers, >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508%C2%A0+Toronto,+ON+M5V+3T3?entry=gmail&source=g> >> Toronto, ON M5V 3T3 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508%C2%A0+Toronto,+ON+M5V+3T3?entry=gmail&source=g> >> >> C (647) 238 5105 >> >> >> >> >> ---------- Forwarded message --------- >> From: Aida Chang <aida.chang@sparkfoundryww.com> >> Date: Wed, May 20, 2026 at 2:22 PM >> Subject: Re: BLS - Kimberly Clark: Poise >> To: leslie.mccormick <leslie.mccormick@ideonmedia.com> >> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>, Doyeon Kim < >> doyeon.kim@publicismedia.com>, Poyee Fung <poyee.fung@sparkfoundryww.com>, >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>, adops@ideonmedia.com < >> adops@ideonmedia.com> >> >> >> Hi Leslie & Jes, >> >> Could we revise the article where Poise is mentioned to have the Poise >> trade mark logo as well? Here is the logo Poise® >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Sent:* Wednesday, May 20, 2026 11:31 AM >> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> Hi Leslie, >> >> Thanks for confirming. We'll wait for the screenshots 🙂 >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Tuesday, May 19, 2026 12:24 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Apologies for the delay! I can confirm that the article is live on >> 29Secrets and is in the process of being approved for our Native solution. >> >> *Here >> <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F>* is >> the live link. >> >> Stay tuned for screenshots and confirmation we are live with Nativo. >> >> Leslie >> >> On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you had a great weekend! Let me double check with our team! >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Morning Leslie, >> >> Hope you had a great weekend! >> >> Could you please confirm that we are live with Poise wi

Hi Aida I hope you are well! Following up to see how you'd like to proceed on the below. Let us know! Thanks Leslie ᐧ On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Hey Aida, >> >> Confirming receipt, sharing the update with the team! >> >> Thank you! >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >>> Hi Leslie & Jes, >>> >>> Could we revise the article where Poise is mentioned to have the Poise >>> trade mark logo as well? Here is the logo Poise® >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Sent:* Wednesday, May 20, 2026 11:31 AM >>> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> Hi Leslie, >>> >>> Thanks for confirming. We'll wait for the screenshots 🙂 >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Tuesday, May 19, 2026 12:24 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Apologies for the delay! I can confirm that the article is live on >>> 29Secrets and is in the process of being approved for our Native solution. >>> >>> *Here >>> <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F>* is >>> the live link. >>> >>> Stay tuned for screenshots and confirmation we are live with Nativo. >>> >>> Leslie >>> >>> On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I hope you had a great weekend! Let me double check with our team! >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Tue, May 19, 2026 at 9:07 AM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Morning Leslie, >>> >>> Hope you had a great weekend! >>> >>> Could you please confirm that we are live with Poise with your team? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@spa

Hi Leslie, The client would want the trademark logo added to the article. Could you please make these revisions? Thanks, Aida [cid:12330a9f-094c-4c8b-948f-e1ccaea5229a] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, May 21, 2026 1:58 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you are well! Following up to see how you'd like to proceed on the below. Let us know! Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=0ca5d7d2-7d44-4c0f-94b3-7b1477cb0e13]ᐧ On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Just connected with the team! Within the copy, we typically don’t use the trademark logo, as it doesn’t read as naturally with audiences. However, we’d be more than happy to create a “presented by” banner that incorporates the logo with the trademark included. That said, our recommendation would still be the current version, as it feels the most organic and reads more editorial versus advertorial. Let us know what you think? Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Confirming receipt, sharing the update with the team! Thank you! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I] On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie & Jes, Could we revise the article where Poise is mentioned to have the Poise trade mark logo as well? Here is the logo Poise® Thanks, Aida [cid:ii_19e46b1683d4b39079a9] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Sent: Wednesday, May 20, 2026 11:31 AM To: leslie.mccormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise Hi Leslie, Thanks for confirming. We'll wait for the screenshots 🙂 Thanks, Aida [cid:ii_19e46b1683deb510dd8] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, May 19, 2026 12:24 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> C

Hi Aida Please see *here <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> *for the updated article including the "Presented by" logo. Thanks Leslie On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie & Jes, > > Could we revise the article where Poise is mentioned to have the Poise > trade mark logo as well? Here is the logo Poise® > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 20, 2026 11:31 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Thanks for confirming. We'll wait for the screenshots 🙂 > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, May 19, 2026 12:24 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida >

Hi Leslie, Apologies, I think there was some confusion. The client would like every mention in the article with Poise should have the trademark within the article as well. They didn't want the 'presented by'. Hope this makes sense. Thanks, Aida [cid:ce7f208f-2da6-48b6-8d6b-7a80c5c9ebd9] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, May 21, 2026 3:02 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Please see here<https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> for the updated article including the "Presented by" logo. Thanks Leslie On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, The client would want the trademark logo added to the article. Could you please make these revisions? Thanks, Aida [cid:db747b29-affb-4978-bdc6-58d7819b4de0] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Thursday, May 21, 2026 1:58 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you are well! Following up to see how you'd like to proceed on the below. Let us know! Thanks Leslie [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AsLzmUn9V0Eib6KhQaLNutQAF5liyZwAA?nativeVersion=1.2026.504.100]ᐧ On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Just connected with the team! Within the copy, we typically don’t use the trademark logo, as it doesn’t read as naturally with audiences. However, we’d be more than happy to create a “presented by” banner that incorporates the logo with the trademark included. That said, our recommendation would still be the current version, as it feels the most organic and reads more editorial versus advertorial. Let us know what you think? Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AsLzmUn9V0Eib6KhQaLNutQAF5liyZwAA?nativeVersion=1.2026.504.100] On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: Hey Aida, Confirming receipt, sharing the update with the team! Thank you! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AsLzmUn9V0Eib6KhQaLNutQAF5liyZwAA?nativeVersion=1.2026.504.100] On Wed, May 20, 2026 at 2:22 PM Aida Chang

Hi Aida I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't include trademarks in our sponsored content. This has been an industry standard for publishers - we include a disclaimer stating that the content is sponsored, along with 100% share of voice ad units so that it is clear that the content is sponsored, but including a trademark has a negative impact on the audience favourability towards the content. As Jes mentioned, if the client wants more of a brand presence we can include the logo in the article (as shared below). Thanks Leslie On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <

Thanks!! Sorry for the confusion:( Ps. Did they end up sending the BLS stuff?? On Thu, May 21, 2026 at 3:24 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Apologies, I think there was some confusion. The client would like every >> mention in the article with Poise should have the trademark within the >> article as well. They didn't want the 'presented by'. Hope this makes >> sense. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 3:02 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Please see *here* >> <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> >> for the updated article including the "Presented by" logo. >> >> Thanks >> Leslie >> >> On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> The client would want the trademark logo added to the article. Could you >> please make these revisions? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 1:58 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well! Following up to see how you'd like to proceed on the >> below. >> >> Let us know! >> Thanks >> Leslie >> ᐧ >> >> On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >> Hey Aida, >> >> Just connected with the team! Within the copy, we typically don’t use the >> trademark logo, as it doesn’t read as naturally with audiences. However, >> we’d be more than happy to create a “presented by” banner that incorporates >> the logo with the trademark included. That said, our recommendation would >> still be the current version, as it feels the most organic and reads more >> editorial versus advertorial. >> >> Let us know what you think? >> >> Jes >> >> *Jes Biagioni* >> >> SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508%C2%A0+%0D%0AToronto

We have it but the article isn't live on Nativo yet so I'll send it all over. Not your confusion...it seems to be her confusion ᐧ On Thu, May 21, 2026 at 3:35 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Thanks!! Sorry for the confusion:( > > Ps. Did they end up sending the BLS stuff?? > > > On Thu, May 21, 2026 at 3:24 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Aida >> >> I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't >> include trademarks in our sponsored content. This has been an industry >> standard for publishers - we include a disclaimer stating that the content >> is sponsored, along with 100% share of voice ad units so that it is clear >> that the content is sponsored, but including a trademark has a negative >> impact on the audience favourability towards the content. >> >> As Jes mentioned, if the client wants more of a brand presence we can >> include the logo in the article (as shared below). >> >> Thanks >> Leslie >> >> On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >>> Hi Leslie, >>> >>> Apologies, I think there was some confusion. The client would like every >>> mention in the article with Poise should have the trademark within the >>> article as well. They didn't want the 'presented by'. Hope this makes >>> sense. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Thursday, May 21, 2026 3:02 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Please see *here* >>> <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> >>> for the updated article including the "Presented by" logo. >>> >>> Thanks >>> Leslie >>> >>> On Thu, May 21, 2026 at 2:04 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie, >>> >>> The client would want the trademark logo added to the article. Could you >>> please make these revisions? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Thursday, May 21, 2026 1:58 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> I hope you are well! Following up to see how you'd like to proceed on >>> the below. >>> >>> Let us know! >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Wed, May 20, 2026 at 3:39 PM Jes Biagioni < >>> jes.biagioni@ideonmedia.com> wrote: >>> >>> Hey Aida, >>> >>> Just connected with the team! Within the copy, we typically don’t use >>> the trademark logo, as it doesn’t read as naturally with audiences. >>> However, we’d be more than happy to create a “presented by” banner that >>> incorporates the logo with the trademark included. That said, our

Hi Aida I hope you are well - please see here <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for the Nativo preview of the article. Thanks Leslie ᐧ On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Apologies, I think there was some confusion. The client would like every >> mention in the article with Poise should have the trademark within the >> article as well. They didn't want the 'presented by'. Hope this makes >> sense. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 3:02 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Please see *here* >> <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> >> for the updated article including the "Presented by" logo. >> >> Thanks >> Leslie >> >> On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> The client would want the trademark logo added to the article. Could you >> please make these revisions? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 1:58 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well! Following up to see how you'd like to proceed on the >> below. >> >> Let us know! >> Thanks >> Leslie >> ᐧ >> >> On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >> Hey Aida, >> >> Just connected with the team! Within the copy, we typically don’t use the >> trademark logo, as it doesn’t read as naturally with audiences. However, >> we’d be more than happy to create a “presented by” banner that incorporates >> the logo with the trademark included. That said, our recommendation would >> still be the current version, as it feels the most organic and reads more >> editorial versus advertorial. >> >> Let us k

Hi Leslie, Hope you had a great weekend! Thank you for sharing this. Just wanted to check with you, does the Nativo have banners as well? Thanks, Aida [cid:ce7b5b69-b7d8-4257-8964-aa5aca97abee] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, May 25, 2026 1:19 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you are well - please see here<https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for the Nativo preview of the article. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=e28365d7-31f0-4907-a356-f3e7b60347cd]ᐧ On Thu, May 21, 2026 at 3:23 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't include trademarks in our sponsored content. This has been an industry standard for publishers - we include a disclaimer stating that the content is sponsored, along with 100% share of voice ad units so that it is clear that the content is sponsored, but including a trademark has a negative impact on the audience favourability towards the content. As Jes mentioned, if the client wants more of a brand presence we can include the logo in the article (as shared below). Thanks Leslie On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Apologies, I think there was some confusion. The client would like every mention in the article with Poise should have the trademark within the article as well. They didn't want the 'presented by'. Hope this makes sense. Thanks, Aida [cid:ii_19e4bf965209877b0861] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Thursday, May 21, 2026 3:02 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Please see here<https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> for the updated article including the "Presented by" logo. Thanks Leslie On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, The client would want the trademark logo added to the article. Could you please make these revisions? Thanks, Aida [cid:ii_19e4bf965207aeb89832] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfo

Hi Aida Yes, it does - our team is working to set them up! Thanks Leslie ᐧ On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > j

Hi Aida I hope you are well! Please let me know if the team has any questions on the Nativo set up for Poise - the ad units should be appearing now. For the 29Secrets article, our team has shared the below social copy - let me know if you are aligned and we will get it live: ****** *INSTAGRAM (collab @poise)* *(See attachments for the 2 slides that would accompany the copy)* Hot flashes get the attention, but for many women, perimenopause starts with something far less expected. Click the link in our bio to learn more about perimenopause—and find out why we should be talking about it. [LINK in bio] *FACEBOOK* Hot flashes get the attention, but for many women, perimenopause starts with something far less expected. Here’s what to know—and why we should be talking about it. ****** Thanks! Leslie ᐧ On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Hope you had a great weekend! >> >> Thank you for sharing this. Just wanted to check with you, does the >> Nativo have banners as well? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, May 25, 2026 1:19 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well - please see here >> <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for >> the Nativo preview of the article. >> >> Thanks >> Leslie >> ᐧ >> >> On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't >> include trademarks in our sponsored content. This has been an industry >> standard for publishers - we include a disclaimer stating that the content >> is sponsored, along with 100% share of voice ad units so that it is clear >> that the content is sponsored, but including a trademark has a negative >> impact on the audience favourability towards the content. >> >> As Jes mentioned, if the client wants more of a brand presence we can >> include the logo in the article (as shared below). >> >> Thanks >> Leslie >> >> On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Apologies, I think there was some confusion. The client would like every >> mention in the article with Poise should have the trademark within the >> article as well. They didn't want the 'presented by'. Hope this makes >> sense. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 3:02 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly

Hi Aida I hope you are well! Checking in to see if we have approval on the social copy below and the native article link. Thanks Leslie ᐧ On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Aida >> >> Yes, it does - our team is working to set them up! >> >> Thanks >> Leslie >> ᐧ >> >> On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >>> Hi Leslie, >>> >>> Hope you had a great weekend! >>> >>> Thank you for sharing this. Just wanted to check with you, does the >>> Nativo have banners as well? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, May 25, 2026 1:19 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> I hope you are well - please see here >>> <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for >>> the Nativo preview of the article. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I'm sorry for the miscommunication - as Jes mentioned yesterday, we >>> don't include trademarks in our sponsored content. This has been an >>> industry standard for publishers - we include a disclaimer stating that the >>> content is sponsored, along with 100% share of voice ad units so that it is >>> clear that the content is sponsored, but including a trademark has a >>> negative impact on the audience favourability towards the content. >>> >>> As Jes mentioned, if the client wants more of a brand presence we can >>> include the logo in the article (as shared below). >>> >>> Thanks >>> Leslie >>> >>> On Thu, May 21, 2026 at 3:17 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie, >>> >>> Apologies, I think there was some confusion. The client would like every >>> mention in the article with Poise should have the trademark within the >>> article as well. They didn't want the 'presented by'. Hope this makes >>> sense. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideo

Hi Aida I hope you are well! Checking in to see if we are ok to go live with the native article link shared last week? We want to get this live so we can start collecting data for the brand lift study. We had also shared copy for the social post - can you confirm it's approved as well? Thanks Leslie ᐧ On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Aida >> >> I hope you are well! Please let me know if the team has any questions on >> the Nativo set up for Poise - the ad units should be appearing now. >> >> For the 29Secrets article, our team has shared the below social copy - >> let me know if you are aligned and we will get it live: >> >> ****** >> *INSTAGRAM (collab @poise)* >> *(See attachments for the 2 slides that would accompany the copy)* >> Hot flashes get the attention, but for many women, perimenopause starts >> with something far less expected. Click the link in our bio to learn more >> about perimenopause—and find out why we should be talking about it. >> >> [LINK in bio] >> >> *FACEBOOK* >> Hot flashes get the attention, but for many women, perimenopause starts >> with something far less expected. Here’s what to know—and why we should be >> talking about it. >> >> ****** >> >> Thanks! >> Leslie >> >> ᐧ >> >> On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Aida >>> >>> Yes, it does - our team is working to set them up! >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Mon, May 25, 2026 at 1:22 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>>> Hi Leslie, >>>> >>>> Hope you had a great weekend! >>>> >>>> Thank you for sharing this. Just wanted to check with you, does the >>>> Nativo have banners as well? >>>> >>>> Thanks, >>>> Aida >>>> >>>> Aida Chang >>>> Senior Planner, Media Planning >>>> Spark Foundry >>>> T: +14169283602 >>>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>>> >>>> >>>> ------------------------------ >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, May 25, 2026 1:19 PM >>>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>>> adops@ideonmedia.com> >>>> *Subject:* Re: BLS - Kimberly Clark: Poise >>>> >>>> >>>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>>> >>>> >>>> Hi Aida >>>> >>>> I hope you are well - please see here >>>> <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for >>>> the Nativo preview of the article. >>>> >>>> Thanks >>>> Leslie >>>> ᐧ >>>> >>>> On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < >>>> leslie.mccormick@ideonmedia.com> wrote: >>>> >>>> Hi Aida >>>> >>>> I'm sorry for the miscommunication - as Jes mentioned yesterday, we >>>> don't include trademarks in our sponsored content. This has been an >>>> industry standard for publishers - we include a disclaimer stating that the >>>> content is sponsored, along with 100% share of voice ad units so that it is >>>> clear that the content is sponsored, but including a trademark has a >>>> negative impact on the audience favourability towards the content. >>>> >>>> As Jes mentioned, if the client wants more of a brand presence we can >>>> include the logo in the article (as shared below). >>>> >>>> Thanks >>>> Leslie >>>> >>>> On Thu, May 21, 2026 at 3:17 PM Aida Chang < >>>> aida.chang@sparkfoundryww.com> wrote: >>>> >>>> Hi Leslie, >>>> >

Hi Leslie, These are all approved. Thanks, Aida [cid:ecc9ec74-d432-4b3f-8c68-e5c487e8a888] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 1, 2026 3:13 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you are well! Checking in to see if we are ok to go live with the native article link shared last week? We want to get this live so we can start collecting data for the brand lift study. We had also shared copy for the social post - can you confirm it's approved as well? Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=f2e4df2d-6090-40f3-8f61-33e92881f1df]ᐧ On Thu, May 28, 2026 at 10:14 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I hope you are well! Checking in to see if we have approval on the social copy below and the native article link. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=9f15a278-6698-463a-a10b-c6bb0ad54c5e]ᐧ On Tue, May 26, 2026 at 2:51 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I hope you are well! Please let me know if the team has any questions on the Nativo set up for Poise - the ad units should be appearing now. For the 29Secrets article, our team has shared the below social copy - let me know if you are aligned and we will get it live: ****** INSTAGRAM (collab @poise) (See attachments for the 2 slides that would accompany the copy) Hot flashes get the attention, but for many women, perimenopause starts with something far less expected. Click the link in our bio to learn more about perimenopause—and find out why we should be talking about it. [LINK in bio] FACEBOOK Hot flashes get the attention, but for many women, perimenopause starts with something far less expected. Here’s what to know—and why we should be talking about it. ****** Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=3c2460b2-d7ae-4667-8d53-f295b0802f0d]ᐧ On Mon, May 25, 2026 at 1:25 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida Yes, it does - our team is working to set them up! Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=fefb0b1d-ec00-4b6b-8a01-bcc6e3eab764]ᐧ On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Hope you had a great weekend! Thank you for sharing this. Just wanted to check with you, does the Nativo have banners as well? Thanks, Aida [cid:ii_19e602afdb7da59d048c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, May 25, 2026 1:19 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sp

Fantastic! Thank you so much Aida! We will put together screenshots for you as well. Leslie ᐧ On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.c

Hi Aida Quick question for the brand lift study. We have been advised that we need to have one more brand included - is there one that we can add? Thanks! Leslie On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 2

Hi Leslie, Can you remind me which brands we have so far? I can ask client for an additional brand. Thanks, Aida [cid:99c77e34-b06b-4c52-8b62-38c964a3484b] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 1, 2026 5:34 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Quick question for the brand lift study. We have been advised that we need to have one more brand included - is there one that we can add? Thanks! Leslie On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, These are all approved. Thanks, Aida [cid:ii_19e851b79045ab76fcd] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 1, 2026 3:13 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you are well! Checking in to see if we are ok to go live with the native article link shared last week? We want to get this live so we can start collecting data for the brand lift study. We had also shared copy for the social post - can you confirm it's approved as well? Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=f2e4df2d-6090-40f3-8f61-33e92881f1df]ᐧ On Thu, May 28, 2026 at 10:14 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I hope you are well! Checking in to see if we have approval on the social copy below and the native article link. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=9f15a278-6698-463a-a10b-c6bb0ad54c5e]ᐧ On Tue, May 26, 2026 at 2:51 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I hope you are well! Please let me know if the team has any questions on the Nativo set up for Poise - the ad units should be appearing now. For the 29Secrets article, our team has shared the below social copy - let me know if you are aligned and we will get it live: ****** INSTAGRAM (collab @poise) (See attachments for the 2 slides that would accompany the copy) Hot flashes get the attention, but for many women, perimenopause starts with something far less expected. Click the link in our bio to learn more about perimenopause—and find out why we should be talking about it. [LINK in bio] FACEBOOK Hot flashes get the attention, but for many women, perimenopause starts with something far less expected. Here’s what to know—and why we should be talking about it. ****** Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVv

Hi Aida We have: Poise Always Discreet TENA Thank you! Leslie On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang

Hi Aida I hope you are well! Checking in on the below - can you confirm what the client wants the 4th brand to be? Thanks! Leslie ᐧ On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Can you remind me which brands we have so far? I can ask client for an >> additional brand. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 5:34 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Quick question for the brand lift study. We have been advised that we >> need to have one more brand included - is there one that we can add? >> >> Thanks! >> Leslie >> >> On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> These are all approved. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 3:13 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well! Checking in to see if we are ok to go live with the >> native article link shared last week? We want to get this live so we can >> start collecting data for the brand lift study. We had also shared copy for >> the social post - can you confirm it's approved as well? >> >> Thanks >> Leslie >> ᐧ >> >> On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you are well! Checking in to see if we have approval on the social >> copy below and the native article link. >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you are well! Please let me know if the team has any questions on >> the Nativo set up for Poise - the ad units should be appearing now. >> >> For the 29Secrets article, our team has shared the below social copy - >> let me know if you are aligned and we will get it live: >> >> ****** >> *INSTAGRAM (collab @poise)* >> *(See attachments for the 2 slides that would accompany the copy)* >> Hot flashes get the attention, but for many women, perimenopause starts >> with something far less expected. Click the link in our bio to learn more >> about perimenopause—and find out why we should be talking about it. >> >> [LINK in bio] >> >> *FACEBOOK* >> Hot flashes get the attention, but for many women, perimenopause starts >> with something far less expected. Here’s what to know—and why we should be >> talking about it. >> >> ****** >> >> Thanks! >> Leslie >> >> ᐧ >> >> On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com

Sorry for the double email Aida - we also wanted to flag that our team has sent a handshake request to Poise from the 29Secrets handle so if they could accept that it would be great. It would have come from https://www.instagram.com/29secrets/ Thanks Leslie ᐧ On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Aida >> >> We have: >> >> Poise >> Always Discreet >> TENA >> >> Thank you! >> Leslie >> >> On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >>> Hi Leslie, >>> >>> Can you remind me which brands we have so far? I can ask client for an >>> additional brand. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 1, 2026 5:34 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Quick question for the brand lift study. We have been advised that we >>> need to have one more brand included - is there one that we can add? >>> >>> Thanks! >>> Leslie >>> >>> On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> >>> wrote: >>> >>> Hi Leslie, >>> >>> These are all approved. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 1, 2026 3:13 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> I hope you are well! Checking in to see if we are ok to go live with the >>> native article link shared last week? We want to get this live so we can >>> start collecting data for the brand lift study. We had also shared copy for >>> the social post - can you confirm it's approved as well? >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I hope you are well! Checking in to see if we have approval on the >>> social copy below and the native article link. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I hope you are well! Please let me know if the team has any questions on >>> the Nativo set up for Poise - the ad units should be appearing now. >>> >>> For the 29Secrets article, our team has shared the below social copy - >>> let me know if you are aligned and we will get it live: >>> >>> ****** >>> *INSTAGRAM (collab @poise)* >>> *(See attachments for the 2 slides that would accompany the copy)* >>> Hot flashes get the attention, but for many women, perimenopause starts >>

Hi Leslie, I've asked the client for another competitor and asked them to approve the handshake as well! Stay tuned for an update. Thanks, Aidw [cid:a109df02-fb1d-4e47-9c49-542cf1334236] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Sorry for the double email Aida - we also wanted to flag that our team has sent a handshake request to Poise from the 29Secrets handle so if they could accept that it would be great. It would have come from https://www.instagram.com/29secrets/ Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=9e6d19fd-3f01-438d-8d90-7db6cfee358a]ᐧ On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I hope you are well! Checking in on the below - can you confirm what the client wants the 4th brand to be? Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=3ac27df5-5e9e-4b06-bdba-9d29a1166091]ᐧ On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida We have: Poise Always Discreet TENA Thank you! Leslie On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Can you remind me which brands we have so far? I can ask client for an additional brand. Thanks, Aida [cid:ii_19e8553eec9168c81f1b] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 1, 2026 5:34 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Quick question for the brand lift study. We have been advised that we need to have one more brand included - is there one that we can add? Thanks! Leslie On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, These are all approved. Thanks, Aida [cid:ii_19e8553eec95ab76fc9] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 1, 2026 3:13 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee

Thanks Aida! There is a handshake on the FB side as well so let us know if they have trouble locating them. Leslie ᐧ On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as we

Hi Leslie, Can you confirm if there was a collab request as well? Thanks, Aida [cid:2a8eb8fb-8915-42bb-ac49-86e56c02ed8e] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 2:59 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Thanks Aida! There is a handshake on the FB side as well so let us know if they have trouble locating them. Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=aa730484-aa18-4219-8564-9f70675ab889]ᐧ On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, I've asked the client for another competitor and asked them to approve the handshake as well! Stay tuned for an update. Thanks, Aidw [cid:ii_19e89b441be3c590ea4c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Sorry for the double email Aida - we also wanted to flag that our team has sent a handshake request to Poise from the 29Secrets handle so if they could accept that it would be great. It would have come from https://www.instagram.com/29secrets/ Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=9e6d19fd-3f01-438d-8d90-7db6cfee358a]ᐧ On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida I hope you are well! Checking in on the below - can you confirm what the client wants the 4th brand to be? Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=3ac27df5-5e9e-4b06-bdba-9d29a1166091]ᐧ On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida We have: Poise Always Discreet TENA Thank you! Leslie On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Can you remind me which brands we have so far? I can ask client for an additional brand. Thanks, Aida [cid:ii_19e89b441be999cb4a17] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 1, 2026 5:34 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publi

Hi Aida Yes, there was a collab request on IG and a handshake request on FB. Leslie ᐧ On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang

Hi Leslie, Poise doesn't have a Poise Canada page on social so this process goes through the US as they own the page. As we are asking for the approval from KC, they posed the question below as there are steps on their end in order for them to approve post on their site. "Were they supposed to send a collaboration or, instead, choose the paid partnership option when posting? The reason I ask is that when we accept a collaboration request like this, it appears on our Instagram page and this technically being our Poise United States page and the post itself not have any Poise branding to it" Could you let me know if you can answer this question? Thanks, Aida [cid:de62ef43-883a-4124-89a8-7b621dacbe39] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 3:19 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Yes, there was a collab request on IG and a handshake request on FB. Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=040e09bd-f9ef-4a88-a68f-a1b494c311f2]ᐧ On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Can you confirm if there was a collab request as well? Thanks, Aida [cid:ii_19e89c6487c7dec1767d] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 2:59 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Thanks Aida! There is a handshake on the FB side as well so let us know if they have trouble locating them. Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=aa730484-aa18-4219-8564-9f70675ab889]ᐧ On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, I've asked the client for another competitor and asked them to approve the handshake as well! Stay tuned for an update. Thanks, Aidw [cid:ii_19e89c6487c3c590ea4c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton

Hi Aida I can have our team revise it to be a paid partnership, sorry about that. Stay tuned. Leslie On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 3:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Yes, there was a collab request on IG and a handshake request on FB. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonme

Hi Leslie, Happy Friday Jr! Following up on this! Could you also please add Personelle to the BLS question for competitors? Thanks, Aida [cid:906dbbf5-fbcd-4c4e-a964-fc2b53597571] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 5:17 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I can have our team revise it to be a paid partnership, sorry about that. Stay tuned. Leslie On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Poise doesn't have a Poise Canada page on social so this process goes through the US as they own the page. As we are asking for the approval from KC, they posed the question below as there are steps on their end in order for them to approve post on their site. "Were they supposed to send a collaboration or, instead, choose the paid partnership option when posting? The reason I ask is that when we accept a collaboration request like this, it appears on our Instagram page and this technically being our Poise United States page and the post itself not have any Poise branding to it" Could you let me know if you can answer this question? Thanks, Aida [cid:ii_19e8a31ea3c3e127f29e] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 3:19 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Yes, there was a collab request on IG and a handshake request on FB. Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=040e09bd-f9ef-4a88-a68f-a1b494c311f2]ᐧ On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Can you confirm if there was a collab request as well? Thanks, Aida [cid:ii_19e8a31ea3c9e0e6721d] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 2:59 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.

Hi Aida Hope you are well! Thank you so much - we will get this added! Leslie ᐧ On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Happy Friday Jr! > > Following up on this! Could you also please add* Personelle *to the BLS > question for competitors? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 5:17 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I can have our team revise it to be a paid partnership, sorry about that. > Stay tuned. > > Leslie > > On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 3:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Yes, there was a collab request on IG and a handshake request on FB. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > S

Hi Leslie, Hope you had a great weekend. Wanted to follow up on the social media piece for approval on the client side. Thanks, Aida [cid:9af5485b-3e4f-4f99-950a-d772f74a35e8] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, June 4, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Hope you are well! Thank you so much - we will get this added! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=7b67adea-fd30-4b67-a870-ed3214729462]ᐧ On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Happy Friday Jr! Following up on this! Could you also please add Personelle to the BLS question for competitors? Thanks, Aida [cid:ii_19e93df1d71cd2a643eb] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 5:17 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I can have our team revise it to be a paid partnership, sorry about that. Stay tuned. Leslie On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Poise doesn't have a Poise Canada page on social so this process goes through the US as they own the page. As we are asking for the approval from KC, they posed the question below as there are steps on their end in order for them to approve post on their site. "Were they supposed to send a collaboration or, instead, choose the paid partnership option when posting? The reason I ask is that when we accept a collaboration request like this, it appears on our Instagram page and this technically being our Poise United States page and the post itself not have any Poise branding to it" Could you let me know if you can answer this question? Thanks, Aida [cid:ii_19e93df1d71a470cf078] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 3:19 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.c

Hi Ideon Media team, Hope you had a great weekend! Could you please confirm if the social piece was adjusted and still requires an approval from clients end to be posted? Thanks, Aida [cid:5adb786f-8a92-4675-8b23-357539005ea9] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Aida Chang <aida.chang@sparkfoundryww.com> Sent: Monday, June 8, 2026 2:11 PM To: Leslie McCormick <leslie.mccormick@ideonmedia.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise Hi Leslie, Hope you had a great weekend. Wanted to follow up on the social media piece for approval on the client side. Thanks, Aida [cid:9af5485b-3e4f-4f99-950a-d772f74a35e8] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, June 4, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Hope you are well! Thank you so much - we will get this added! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=7b67adea-fd30-4b67-a870-ed3214729462]ᐧ On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Happy Friday Jr! Following up on this! Could you also please add Personelle to the BLS question for competitors? Thanks, Aida [cid:ii_19e93df1d71cd2a643eb] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, June 2, 2026 5:17 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I can have our team revise it to be a paid partnership, sorry about that. Stay tuned. Leslie On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Poise doesn't have a Poise Canada page on social so this process goes through the US as they own the page. As we are asking for the approval from KC, they posed the question below as there are steps on their end in order for them to approve post on their site. "Were they supposed to send a collaboration or, instead, choose the paid partnership option when posting? The reason I ask is that when we accept a collaboration request like this, it appears on our Instagram page and this technically being our Poise United States page and the post itself not have any Poise branding to it" Could you let me know if you can answer this question? Tha

Hi Aida I apologize, my message didn't go through last week. We have adjusted the post and removed the collaboration and it is being amplified. Thanks! Leslie ᐧ On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Ideon Media team, > > Hope you had a great weekend! > > Could you please confirm if the social piece was adjusted and still > requires an approval from clients end to be posted? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Monday, June 8, 2026 2:11 PM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Hope you had a great weekend. > > Wanted to follow up on the social media piece for approval on the client > side. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, June 4, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Hope you are well! Thank you so much - we will get this added! > > Leslie > ᐧ > > On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Happy Friday Jr! > > Following up on this! Could you also please add* Personelle *to the BLS > question for competitors? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 5:17 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I can have our team revise it to be a paid partnership, sorry about that. > Stay tuned. > > Leslie > > On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@

Hi Leslie, Does the client need to approve anything on their social media for this? I believe there was an approval needed on their end earlier. let me know. Thanks, Aida [cid:f7e0e5f1-dad3-4c61-a10c-3caf1704bb7c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 15, 2026 1:52 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I apologize, my message didn't go through last week. We have adjusted the post and removed the collaboration and it is being amplified. Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=cb8101b7-84f0-4ae3-a043-137ec6020ef8]ᐧ On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Ideon Media team, Hope you had a great weekend! Could you please confirm if the social piece was adjusted and still requires an approval from clients end to be posted? Thanks, Aida [cid:ii_19ecc69342880bbcc06d] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Sent: Monday, June 8, 2026 2:11 PM To: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise Hi Leslie, Hope you had a great weekend. Wanted to follow up on the social media piece for approval on the client side. Thanks, Aida [cid:ii_19ecc6934285bcfa695c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Thursday, June 4, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Hope you are well! Thank you so much - we will get this added! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=7b67adea-fd30-4b67-a870-ed3214729462]ᐧ On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Happy Friday Jr! Following up on this! Could you also please add Personelle to the BLS question for competitors? Thanks, Aida

Hi Aida Apologies for the delay - no, we are good on the social side. Can you please confirm that we are still ending on June 21, or did you want to extend it since the content went live a bit later? Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Does the client need to approve anything on their social media for this? I > believe there was an approval needed on their end earlier. let me know. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 1:52 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I apologize, my message didn't go through last week. We have adjusted the > post and removed the collaboration and it is being amplified. > > Thanks! > Leslie > ᐧ > > On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Ideon Media team, > > Hope you had a great weekend! > > Could you please confirm if the social piece was adjusted and still > requires an approval from clients end to be posted? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Monday, June 8, 2026 2:11 PM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Hope you had a great weekend. > > Wanted to follow up on the social media piece for approval on the client > side. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, June 4, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Hope you are well! Thank you so much - we will get this added! > > Leslie > ᐧ > > On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Happy Friday Jr! > > Following up on this! Could you also please add* Personelle *to the BLS > question for competitors? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 5:17 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryw

Hi Aida Checking in to see if you want us to extend the campaign or if you would like us to wrap it up. We had June 21 as our end date but wanted to see if the client wants to be live longer since we were late going live. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 12:14 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > Apologies for the delay - no, we are good on the social side. > > Can you please confirm that we are still ending on June 21, or did you > want to extend it since the content went live a bit later? > > Thanks > Leslie > ᐧ > > On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Does the client need to approve anything on their social media for this? >> I believe there was an approval needed on their end earlier. let me know. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 1:52 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I apologize, my message didn't go through last week. We have adjusted the >> post and removed the collaboration and it is being amplified. >> >> Thanks! >> Leslie >> ᐧ >> >> On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Ideon Media team, >> >> Hope you had a great weekend! >> >> Could you please confirm if the social piece was adjusted and still >> requires an approval from clients end to be posted? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Sent:* Monday, June 8, 2026 2:11 PM >> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> Hi Leslie, >> >> Hope you had a great weekend. >> >> Wanted to follow up on the social media piece for approval on the client >> side. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, June 4, 2026 2:22 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Hope you are well! Thank you so much - we will get this added! >> >> Leslie >> ᐧ >> >> On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Happy Friday Jr! >> >> Following up on this! Could you also please add* Personelle *to the BLS >> question for competitors? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning

Hi Leslie, Sorry!! Lets extend. Also, could you please share a report on how this campaign is performing? If we were to do a second flight in Q4, would you recommend utilizing this article or making a new one? Thanks, Aida [cid:2ff8f112-dfde-41cf-890d-d5d73162f925] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Wednesday, June 24, 2026 12:23 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Checking in to see if you want us to extend the campaign or if you would like us to wrap it up. We had June 21 as our end date but wanted to see if the client wants to be live longer since we were late going live. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=7ff53fb8-9e18-4ac6-a96c-d50e58aa5d7c]ᐧ On Tue, Jun 16, 2026 at 12:14 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida Apologies for the delay - no, we are good on the social side. Can you please confirm that we are still ending on June 21, or did you want to extend it since the content went live a bit later? Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=2549d5b3-da5f-4fc3-8fbf-bd01a6090f87]ᐧ On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Does the client need to approve anything on their social media for this? I believe there was an approval needed on their end earlier. let me know. Thanks, Aida [cid:ii_19ed135daf3eb1d5760e] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 15, 2026 1:52 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I apologize, my message didn't go through last week. We have adjusted the post and removed the collaboration and it is being amplified. Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=cb8101b7-84f0-4ae3-a043-137ec6020ef8]ᐧ On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Ideon Media team, Hope you had a great weekend! Could you please confirm if the social piece was adjusted and still requires an approval from clients end to be posted? Thanks, Aida [cid:ii_19ed135daf380bbcc06d] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.co

Hi Aida Great - when do you want to extend until? End of July? If you could confirm that would be amazing. Let me get back to you with metrics so far and a recommendation for Q4. Leslie On Wed, Jun 24, 2026 at 1:07 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Sorry!! Lets extend. > > Also, could you please share a report on how this campaign is performing? > If we were to do a second flight in Q4, would you recommend utilizing this > article or making a new one? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, June 24, 2026 12:23 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Checking in to see if you want us to extend the campaign or if you would > like us to wrap it up. We had June 21 as our end date but wanted to see if > the client wants to be live longer since we were late going live. > > Thanks > Leslie > ᐧ > > On Tue, Jun 16, 2026 at 12:14 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Apologies for the delay - no, we are good on the social side. > > Can you please confirm that we are still ending on June 21, or did you > want to extend it since the content went live a bit later? > > Thanks > Leslie > ᐧ > > On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Does the client need to approve anything on their social media for this? I > believe there was an approval needed on their end earlier. let me know. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 1:52 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I apologize, my message didn't go through last week. We have adjusted the > post and removed the collaboration and it is being amplified. > > Thanks! > Leslie > ᐧ > > On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Ideon Media team, > > Hope you had a great weekend! > > Could you please confirm if the social piece was adjusted and still > requires an approval from clients end to be posted? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Monday, June 8, 2026 2:11 PM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Hope you had a great weekend. > > Wanted to follow up on the social media piece for approval on the

Hi Aida I hope you had a great weekend! Following up to confirm the new end date, when would you like us to extend until? Thanks Leslie On Wed, Jun 24, 2026 at 1:44 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > Great - when do you want to extend until? End of July? If you could > confirm that would be amazing. > > Let me get back to you with metrics so far and a recommendation for Q4. > > Leslie > > On Wed, Jun 24, 2026 at 1:07 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Sorry!! Lets extend. >> >> Also, could you please share a report on how this campaign is performing? >> If we were to do a second flight in Q4, would you recommend utilizing this >> article or making a new one? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Wednesday, June 24, 2026 12:23 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Checking in to see if you want us to extend the campaign or if you would >> like us to wrap it up. We had June 21 as our end date but wanted to see if >> the client wants to be live longer since we were late going live. >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, Jun 16, 2026 at 12:14 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> Apologies for the delay - no, we are good on the social side. >> >> Can you please confirm that we are still ending on June 21, or did you >> want to extend it since the content went live a bit later? >> >> Thanks >> Leslie >> ᐧ >> >> On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Does the client need to approve anything on their social media for this? >> I believe there was an approval needed on their end earlier. let me know. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 1:52 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I apologize, my message didn't go through last week. We have adjusted the >> post and removed the collaboration and it is being amplified. >> >> Thanks! >> Leslie >> ᐧ >> >> On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Ideon Media team, >> >> Hope you had a great weekend! >> >> Could you please confirm if the social piece was adjusted and still >> requires an approval from clients end to be posted? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Sent:* Monday, June 8, 2026 2:11 PM >> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Cc:* Doyeon Kim <doyeon.kim

Hi Leslie, Sorry! Lets extend this to July 31. We'll extend the tags on our end. Thanks, Aida [cid:ca4f12cd-c5c5-4bd1-8f24-abbf49495b5c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 29, 2026 9:23 AM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you had a great weekend! Following up to confirm the new end date, when would you like us to extend until? Thanks Leslie On Wed, Jun 24, 2026 at 1:44 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida Great - when do you want to extend until? End of July? If you could confirm that would be amazing. Let me get back to you with metrics so far and a recommendation for Q4. Leslie On Wed, Jun 24, 2026 at 1:07 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Sorry!! Lets extend. Also, could you please share a report on how this campaign is performing? If we were to do a second flight in Q4, would you recommend utilizing this article or making a new one? Thanks, Aida [cid:af0ddad1-5bea-4a4c-af19-ffef000a8d0f] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Wednesday, June 24, 2026 12:23 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Checking in to see if you want us to extend the campaign or if you would like us to wrap it up. We had June 21 as our end date but wanted to see if the client wants to be live longer since we were late going live. Thanks Leslie [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AsLzmUn9V0Eib6KhQaLNutQAGBDjIFAAA?nativeVersion=1.2026.617.600]ᐧ On Tue, Jun 16, 2026 at 12:14 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida Apologies for the delay - no, we are good on the social side. Can you please confirm that we are still ending on June 21, or did you want to extend it since the content went live a bit later? Thanks Leslie [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AsLzmUn9V0Eib6KhQaLNutQAGBDjIFAAA?nativeVersion=1.2026.617.600]ᐧ On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Does the client need to approve anything on their social media for this? I believe there was an approval needed on their end earlier. let me know. Thanks, Aida [cid:724d5031-d44d-403f-a8f2-002baeb5f64e] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCorm

Thanks Aida! On Mon, Jun 29, 2026 at 9:27 AM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Sorry! Lets extend this to July 31. We'll extend the tags on our end. > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 29, 2026 9:23 AM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you had a great weekend! Following up to confirm the new end date, > when would you like us to extend until? > > Thanks > Leslie > > On Wed, Jun 24, 2026 at 1:44 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Great - when do you want to extend until? End of July? If you could > confirm that would be amazing. > > Let me get back to you with metrics so far and a recommendation for Q4. > > Leslie > > On Wed, Jun 24, 2026 at 1:07 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Sorry!! Lets extend. > > Also, could you please share a report on how this campaign is performing? > If we were to do a second flight in Q4, would you recommend utilizing this > article or making a new one? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, June 24, 2026 12:23 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Checking in to see if you want us to extend the campaign or if you would > like us to wrap it up. We had June 21 as our end date but wanted to see if > the client wants to be live longer since we were late going live. > > Thanks > Leslie > ᐧ > > On Tue, Jun 16, 2026 at 12:14 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Apologies for the delay - no, we are good on the social side. > > Can you please confirm that we are still ending on June 21, or did you > want to extend it since the content went live a bit later? > > Thanks > Leslie > ᐧ > > On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Does the client need to approve anything on their social media for this? I > believe there was an approval needed on their end earlier. let me know. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 1:52 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I apologize, my messa

Hi Leslie, Happy Friday! Could you please complete the attached reporting template? The fields requiring input are highlighted in yellow. We'll need the campaign data from launch through June 30 for our client reporting. If possible, we'd also appreciate any key insights/recommendations/ action items based on campaign performance. As we're working toward a client deadline, we'd greatly appreciate receiving the completed template by July 14. Thank you in advance, and please let us know if you have any questions! Have a nice weekend 😊 [cid:image001.png@01DD1098.01333730] Poyee Fung Assistant, Media Planning Spark Foundry T: +14372225279 E: poyee.fung@sparkfoundryww.com <mailto:poyee.fung@sparkfoundryww.com%0b> From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 29, 2026 9:48 AM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Thanks Aida! On Mon, Jun 29, 2026 at 9:27 AM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Sorry! Lets extend this to July 31. We'll extend the tags on our end. Thanks, Aida [cid:image002.png@01DD1098.01333730] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 29, 2026 9:23 AM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@ideonmedia.com> <adops@ideonmedia.com<mailto:adops@ideonmedia.com>> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I hope you had a great weekend! Following up to confirm the new end date, when would you like us to extend until? Thanks Leslie On Wed, Jun 24, 2026 at 1:44 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Aida Great - when do you want to extend until? End of July? If you could confirm that would be amazing. Let me get back to you with metrics so far and a recommendation for Q4. Leslie On Wed, Jun 24, 2026 at 1:07 PM Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> wrote: Hi Leslie, Sorry!! Lets extend. Also, could you please share a report on how this campaign is performing? If we were to do a second flight in Q4, would you recommend utilizing this article or making a new one? Thanks, Aida [cid:image002.png@01DD1098.01333730] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Wednesday, June 24, 2026 12:23 PM To: Aida Chang <aida.chang@sparkfoundryww.com<mailto:aida.chang@sparkfoundryww.com>> Cc: Doyeon Kim <doyeon.kim@publicismedia.com<mailto:doyeon.kim@publicismedia.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Poyee Fung <poyee.fung@sparkfoundryww.com<mailto:poyee.fung@sparkfoundryww.com>>; Kelly Dutton <kelly.dutton@sparkfoundryww.com<mailto:kelly.dutton@sparkfoundryww.com>>; adops@ideonmedia.com<mailto:adops@i

Hi team, Hope you are well! 🙂 I’m setting up this thread for the upcoming reports for the Paramount FY26 Scary Movie Week campaign, which is scheduled to run from May 18th to June 7th, 2026. I would like to confirm the cadence that works best for you. Here are the proposed dates: · For weekly report - each Wednesday EOD with data up to Tuesday (first report May 27th) · For EOC report – June 8th · For Post report PPT – June 22nd Please use the reporting template attached and please kindly confirm if the cadence works for you. Thank you! Best, [cid:39ea6428-2d27-440f-bdf3-c75e16e9840b] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:4d0dd40b-fa66-4600-8a30-47e4b980a708]<https://www.facebook.com/publicisgroupe/> [cid:ebf0ec8b-bc8d-425d-a862-a31ee6bde85b] <https://twitter.com/PublicisMedia?lang=fr> [cid:d3fcd23f-2025-499d-9024-17bac2248194] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:1542659f-2660-4fda-8bf9-8c6b0de70d9c][cid:fe804842-2cc3-4060-aae0-a444cb4dfa5d][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hi Chenyue, Hope you're doing well! Confirming receipt here. We'll have the report ready for you by EOD tomorrow. Quick question - are we reporting on the APEX portion of the campaign? Cheers, Daniel On Tue, May 26, 2026 at 8:00 AM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hi team, > > > > Hope you are well! 🙂 > > > > I’m setting up this thread for the upcoming reports for the Paramount FY26 > Scary Movie Week campaign, which is scheduled to run from May 18th to June > 7th, 2026. > > > > I would like to confirm the cadence that works best for you. Here are the > proposed dates: > > > · For weekly report - each Wednesday EOD with data up to > Tuesday (first report May 27th) > > · For EOC report – June 8th > > · For Post report PPT – June 22nd > > > > Please use the reporting template attached and please kindly confirm if > the cadence works for you. > > > > Thank you! > > > > Best, > > > > > > [cid:39ea6428-2d27-440f-bdf3-c75e16e9840b] > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > APEX Exchange > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > [cid:4d0dd40b-fa66-4600-8a30-47e4b980a708]< > https://www.facebook.com/publicisgroupe/> > [cid:ebf0ec8b-bc8d-425d-a862-a31ee6bde85b] < > https://twitter.com/PublicisMedia?lang=fr> > [cid:d3fcd23f-2025-499d-9024-17bac2248194] < > https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis > > > > > > > > www.publicisgroupe.com<http://www.publicisgroupe.com/> > > [cid:1542659f-2660-4fda-8bf9-8c6b0de70d9c][cid:fe804842-2cc3-4060-aae0-a444cb4dfa5d][Top > Companies 2022: The 25 best workplaces to grow your career in Canada] > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hi Chenyue, Hope you're doing well! Please see attached for the report. Cheers, Daniel On Tue, May 26, 2026 at 9:22 AM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hi Chenyue, > > Hope you're doing well! Confirming receipt here. We'll have the report > ready for you by EOD tomorrow. > > Quick question - are we reporting on the APEX portion of the campaign? > > Cheers, > Daniel > > On Tue, May 26, 2026 at 8:00 AM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > >> Hi team, >> >> >> >> Hope you are well! 🙂 >> >> >> >> I’m setting up this thread for the upcoming reports for the Paramount >> FY26 Scary Movie Week campaign, which is scheduled to run from May 18th to >> June 7th, 2026. >> >> >> >> I would like to confirm the cadence that works best for you. Here are the >> proposed dates: >> >> >> · For weekly report - each Wednesday EOD with data up to >> Tuesday (first report May 27th) >> >> · For EOC report – June 8th >> >> · For Post report PPT – June 22nd >> >> >> >> Please use the reporting template attached and please kindly confirm if >> the cadence works for you. >> >> >> >> Thank you! >> >> >> >> Best, >> >> >> >> >> >> [cid:39ea6428-2d27-440f-bdf3-c75e16e9840b] >> >> >> >> >> >> Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant >> >> >> >> >> >> >> >> APEX Exchange >> >> >> >> >> >> >> >> 111 Queen St E, Toronto, ON M5C 1S1 >> >> >> >> >> >> >> >> >> >> [cid:4d0dd40b-fa66-4600-8a30-47e4b980a708]< >> https://www.facebook.com/publicisgroupe/> >> [cid:ebf0ec8b-bc8d-425d-a862-a31ee6bde85b] < >> https://twitter.com/PublicisMedia?lang=fr> >> [cid:d3fcd23f-2025-499d-9024-17bac2248194] < >> https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis >> > >> >> >> >> >> >> www.publicisgroupe.com<http://www.publicisgroupe.com/> >> >> [cid:1542659f-2660-4fda-8bf9-8c6b0de70d9c][cid:fe804842-2cc3-4060-aae0-a444cb4dfa5d][Top >> Companies 2022: The 25 best workplaces to grow your career in Canada] >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hi Daniel, Thanks for the report! Could you kindly share with me the KPI benchmark please? Thanks! Best, [cid:1b321d9b-8efa-48e0-8b2c-794edd55bf5e] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:49b93caa-4e62-432e-9dcc-c2564685a2cb]<https://www.facebook.com/publicisgroupe/> [cid:dcd2b468-97d6-4afc-8c1e-84bdd66bb91b] <https://twitter.com/PublicisMedia?lang=fr> [cid:9283461e-a7c2-4459-bf14-18050d9911b1] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:20b08d71-bf9f-4b8a-8860-23fbf3e83168][cid:c513a5e0-0af9-49ac-96a6-cbef1f6454c6][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: May 27, 2026 2:59 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com>; Simran Kavugoli <simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari <priyanka.kumari@apxexchange.com> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue, Hope you're doing well! Please see attached for the report. Cheers, Daniel On Tue, May 26, 2026 at 9:22 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Chenyue, Hope you're doing well! Confirming receipt here. We'll have the report ready for you by EOD tomorrow. Quick question - are we reporting on the APEX portion of the campaign? Cheers, Daniel On Tue, May 26, 2026 at 8:00 AM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi team, Hope you are well! 🙂 I’m setting up this thread for the upcoming reports for the Paramount FY26 Scary Movie Week campaign, which is scheduled to run from May 18th to June 7th, 2026. I would like to confirm the cadence that works best for you. Here are the proposed dates: · For weekly report - each Wednesday EOD with data up to Tuesday (first report May 27th) · For EOC report – June 8th · For Post report PPT – June 22nd Please use the reporting template attached and please kindly confirm if the cadence works for you. Thank you! Best, [cid:39ea6428-2d27-440f-bdf3-c75e16e9840b] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:4d0dd40b-fa66-4600-8a30-47e4b980a708]<https://www.facebook.com/publicisgroupe/> [cid:ebf0ec8b-bc8d-425d-a862-a31ee6bde85b] <https://twitter.com/PublicisMedia?lang=fr> [cid:d3fcd23f-2025-499d-9024-17bac2248194] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com><http://www.publicisgroupe.com/> [cid:1542659f-2660-4fda-8bf9-8c6b0de70d9c][cid:fe804842-2cc3-4060-aae0-a444cb4dfa5d][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail. -

Hi Chenyue, Hope you had a great weekend! Here are the KPI benchmarks: - CTR = 0.10% - VCR = 72.83% Cheers, Daniel On Fri, May 29, 2026 at 5:31 PM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hi Daniel, > > Thanks for the report! > > Could you kindly share with me the KPI benchmark please? > > Thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* May 27, 2026 2:59 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue, > > Hope you're doing well! Please see attached for the report. > > Cheers, > Daniel > > On Tue, May 26, 2026 at 9:22 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Chenyue, > > Hope you're doing well! Confirming receipt here. We'll have the report > ready for you by EOD tomorrow. > > Quick question - are we reporting on the APEX portion of the campaign? > > Cheers, > Daniel > > On Tue, May 26, 2026 at 8:00 AM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi team, > > > > Hope you are well! 🙂 > > > > I’m setting up this thread for the upcoming reports for the Paramount FY26 > Scary Movie Week campaign, which is scheduled to run from May 18th to June > 7th, 2026. > > > > I would like to confirm the cadence that works best for you. Here are the > proposed dates: > > > · For weekly report - each Wednesday EOD with data up to > Tuesday (first report May 27th) > > · For EOC report – June 8th > > · For Post report PPT – June 22nd > > > > Please use the reporting template attached and please kindly confirm if > the cadence works for you. > > > > Thank you! > > > > Best, > > > > > > [cid:39ea6428-2d27-440f-bdf3-c75e16e9840b] > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > APEX Exchange > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > [cid:4d0dd40b-fa66-4600-8a30-47e4b980a708]< > https://www.facebook.com/publicisgroupe/> > [cid:ebf0ec8b-bc8d-425d-a862-a31ee6bde85b] < > https://twitter.com/PublicisMedia?lang=fr> > [cid:d3fcd23f-2025-499d-9024-17bac2248194] < > https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis > > > > > > > > www.publicisgroupe.com<http://www.publicisgroupe.com/> > > [cid:1542659f-2660-4fda-8bf9-8c6b0de70d9c][cid:fe804842-2cc3-4060-aae0-a444cb4dfa5d][Top > Companies 2022: The 25 best workplaces to grow your career in Canada] > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any

Hi Daniel, Hope you are enjoying the sunlight. 😊 Just want to check in that we are on track to deliver in full on June 7th , thanks! Best, [cid:e4460ffd-eb77-4d55-827c-ca888c9cd5f3] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:665fa502-a129-4d37-bc22-5a924a9efa6a]<https://www.facebook.com/publicisgroupe/> [cid:820b7eed-b6a2-4051-a209-21768a554504] <https://twitter.com/PublicisMedia?lang=fr> [cid:d5152332-1b46-4554-be1e-b17900792479] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:2b85d344-821f-44b1-b7d4-1d49deac82ba][cid:28885c25-7d39-4537-9beb-17ce6097a315][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: June 1, 2026 12:09 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com>; Simran Kavugoli <simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari <priyanka.kumari@apxexchange.com> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue, Hope you had a great weekend! Here are the KPI benchmarks: * CTR = 0.10% * VCR = 72.83% Cheers, Daniel On Fri, May 29, 2026 at 5:31 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi Daniel, Thanks for the report! Could you kindly share with me the KPI benchmark please? Thanks! Best, [cid:ii_19e83f08ebc9dd05ba01] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:ii_19e83f08ebcb1f359a22]<https://www.facebook.com/publicisgroupe/> [cid:ii_19e83f08ebc496a7f8a3] <https://twitter.com/PublicisMedia?lang=fr> [cid:ii_19e83f08ebcbe90ff954] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:ii_19e83f08ebcbd0ab0d65][cid:ii_19e83f08ebc673c82586][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: May 27, 2026 2:59 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com<mailto:rohan.gaikwad@apxexchange.com>>; Simran Kavugoli <simran.kavugoli@apxexchange.com<mailto:simran.kavugoli@apxexchange.com>>; Joy Le <joy.le@apxexchange.com<mailto:joy.le@apxexchange.com>>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com<mailto:leidy.chavezpachon@apxexchange.com>>; Priyanka Kumari <priyanka.kumari@apxexchange.com<mailto:priyanka.kumari@apxexchange.com>> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue, Hope you're doing well! Please see attached for the report. Cheers, Daniel On Tue, May 26, 2026 at 9:22 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Chenyue, Hope you're doing well! Confirming receipt here. We'll have the report ready for you by EOD tomorrow. Quick question - are we reporting on the APEX portion of the campaign? Cheers, Daniel On Tue, May 26, 2026 at 8:00 AM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi team, Hope you are well! 🙂 I’m setting up this thread for the up

Hi Chenyue, Hope you're doing well! Great timing! Please see attached for the updated report. Confirming we're on pace to deliver! Cheers, Daniel On Wed, Jun 3, 2026 at 4:53 PM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hi Daniel, > > Hope you are enjoying the sunlight. 😊 > > Just want to check in that we are on track to deliver in full on June 7th , > thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* June 1, 2026 12:09 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue, > > Hope you had a great weekend! Here are the KPI benchmarks: > > - CTR = 0.10% > - VCR = 72.83% > > Cheers, > Daniel > > On Fri, May 29, 2026 at 5:31 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Daniel, > > Thanks for the report! > > Could you kindly share with me the KPI benchmark please? > > Thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* May 27, 2026 2:59 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue, > > Hope you're doing well! Please see attached for the report. > > Cheers, > Daniel > > On Tue, May 26, 2026 at 9:22 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Chenyue, > > Hope you're doing well! Confirming receipt here. We'll have the report > ready for you by EOD tomorrow. > > Quick question - are we reporting on the APEX portion of the campaign? > > Cheers, > Daniel > > On Tue, May 26, 2026 at 8:00 AM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi team, > > > > Hope you are well! 🙂 > > > > I’m setting up this thread for the upcoming reports for the Paramount FY26 > Scary Movie Week campaign, which is scheduled to run from May 18th to June > 7th, 2026. > > > > I would like to confirm the cadence that works best for you. Here are the > proposed dates: >

Hi Chenyue, Adding +Tina Preussner <tina.preussner@ideonmedia.com> - She'll be providing the final numbers for the report next week as I'll be off on vacation. Have a good weekend! Cheers, Daniel On Wed, Jun 3, 2026 at 4:58 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > Hi Chenyue, > > Hope you're doing well! > > Great timing! Please see attached for the updated report. Confirming we're > on pace to deliver! > > Cheers, > Daniel > > On Wed, Jun 3, 2026 at 4:53 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > >> Hi Daniel, >> >> Hope you are enjoying the sunlight. 😊 >> >> Just want to check in that we are on track to deliver in full on June 7th , >> thanks! >> >> Best, >> >> >> >> >> >> >> >> >> Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant >> >> >> >> >> >> >> >> *APEX Exchange* >> >> >> >> >> >> >> >> 111 Queen St E, Toronto, ON M5C 1S1 >> >> >> >> >> >> >> >> >> >> <https://www.facebook.com/publicisgroupe/> >> <https://twitter.com/PublicisMedia?lang=fr> >> <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> >> >> >> >> >> >> *www.publicisgroupe.com* <http://www.publicisgroupe.com/> >> >> [image: Top Companies 2022: The 25 best workplaces to grow your career in >> Canada] >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* June 1, 2026 12:09 PM >> *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < >> rohan.gaikwad@apxexchange.com>; Simran Kavugoli < >> simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy >> Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < >> priyanka.kumari@apxexchange.com> >> *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Chenyue, >> >> Hope you had a great weekend! Here are the KPI benchmarks: >> >> - CTR = 0.10% >> - VCR = 72.83% >> >> Cheers, >> Daniel >> >> On Fri, May 29, 2026 at 5:31 PM Chenyue Zhang < >> chenyue.zhang@apxexchange.com> wrote: >> >> Hi Daniel, >> >> Thanks for the report! >> >> Could you kindly share with me the KPI benchmark please? >> >> Thanks! >> >> Best, >> >> >> >> >> >> >> >> >> Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant >> >> >> >> >> >> >> >> *APEX Exchange* >> >> >> >> >> >> >> >> 111 Queen St E, Toronto, ON M5C 1S1 >> >> >> >> >> >> >> >> >> >> <https://www.facebook.com/publicisgroupe/> >> <https://twitter.com/PublicisMedia?lang=fr> >> <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> >> >> >> >> >> >> *www.publicisgroupe.com* <http://www.publicisgroupe.com/> >> >> [image: Top Companies 2022: The 25 best workplaces to grow your career in >> Canada] >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* May 27, 2026 2:59 PM >> *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < >> rohan.gaikwad@apxexchange.com>; Simran Kavugoli < >> simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy >> Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < >> priyanka.kumari@apxexchange.com> >> *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Chenyue, >> >> Hope you're doing well! Please see attached for the report. >> >> Cheers, >> Daniel >> >> On Tue, May 26, 2026 at 9:22 AM Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Chenyue, >> >> Hope you're doing well! Confirming receipt here. We'll have the report >> ready for you by EOD tomorrow. >> >> Quick question - are we

Hi Tina, Hope you are well! Could you kindly share with me the EOC report please? Thank you. 🙂 Best, [cid:98fae6b7-1b9b-4cf8-91f4-43b3a81a3297] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:f075614d-d344-4133-8ec4-b19e3623c0bc]<https://www.facebook.com/publicisgroupe/> [cid:e6e49bd4-1c1a-4b61-b465-eab0eac311bd] <https://twitter.com/PublicisMedia?lang=fr> [cid:996fc20c-54f5-4009-a084-148fcc09fa46] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:60ebfaea-f219-40e9-953c-64ead39cc277][cid:488bffff-02d9-4602-aefc-e3d63317fa3b][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: June 5, 2026 2:02 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com>; Tina Preussner <tina.preussner@ideonmedia.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com>; Simran Kavugoli <simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari <priyanka.kumari@apxexchange.com> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue, Adding +Tina Preussner<mailto:tina.preussner@ideonmedia.com> - She'll be providing the final numbers for the report next week as I'll be off on vacation. Have a good weekend! Cheers, Daniel On Wed, Jun 3, 2026 at 4:58 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Chenyue, Hope you're doing well! Great timing! Please see attached for the updated report. Confirming we're on pace to deliver! Cheers, Daniel On Wed, Jun 3, 2026 at 4:53 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi Daniel, Hope you are enjoying the sunlight. 😊 Just want to check in that we are on track to deliver in full on June 7th , thanks! Best, [cid:d2c1bcc5-facd-46de-b34c-37c9f2928c6f] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:dc25b76e-4cbb-4ef8-831d-384737ea573b]<https://www.facebook.com/publicisgroupe/> [cid:b55e792f-2ab9-46c5-b084-a3b3e6222199] <https://twitter.com/PublicisMedia?lang=fr> [cid:25931626-659d-4056-a582-57eef759e657] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:36e2fcf5-3b7f-4d48-8b61-77ff26ae6c90][cid:0da0b793-bfdd-4720-b5f7-936f55fe3e3e][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: June 1, 2026 12:09 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com<mailto:rohan.gaikwad@apxexchange.com>>; Simran Kavugoli <simran.kavugoli@apxexchange.com<mailto:simran.kavugoli@apxexchange.com>>; Joy Le <joy.le@apxexchange.com<mailto:joy.le@apxexchange.com>>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com<mailto:leidy.chavezpachon@apxexchange.com>>; Priyanka Kumari <priyanka.kumari@apxexchange.com<mailto:priyanka.kumari@apxexchange.com>> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue, Hope you had a great weekend! Here are the KPI benchmarks: * CTR = 0.10% * VCR = 72.83% Cheers, Daniel On Fri, May

Happy Friday Chenyue Please see the final report attached. Let me know if you have any questions. Have a great weekend! T On Fri, Jun 19, 2026 at 3:32 PM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hi Tina, > > Hope you are well! > > Could you kindly share with me the EOC report please? > > Thank you. 🙂 > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* June 5, 2026 2:02 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com>; Tina Preussner < > tina.preussner@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue, > > Adding +Tina Preussner <tina.preussner@ideonmedia.com> - She'll be > providing the final numbers for the report next week as I'll be off on > vacation. Have a good weekend! > > Cheers, > Daniel > > On Wed, Jun 3, 2026 at 4:58 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Chenyue, > > Hope you're doing well! > > Great timing! Please see attached for the updated report. Confirming we're > on pace to deliver! > > Cheers, > Daniel > > On Wed, Jun 3, 2026 at 4:53 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Daniel, > > Hope you are enjoying the sunlight. 😊 > > Just want to check in that we are on track to deliver in full on June 7th , > thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* June 1, 2026 12:09 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue, > > Hope you had a great weekend! Here are the KPI benchmarks: > > - CTR = 0.10% > - VCR = 72.83% > > Cheers, > Daniel > > On Fri, May 29, 2026 at 5:31 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Daniel, > > Thanks for the report! > > Could you kindly share with me the KPI benchmark please? > > Thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > >

Hi Tina, Thanks for the quick turnaround! Could you please share with me the daily data as well? Thanks. Best, [cid:a386037c-4150-4b79-89e7-40c0a7b9218f] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:aedef1ad-8ac6-4ab8-9b11-e5946a79b700]<https://www.facebook.com/publicisgroupe/> [cid:b9b9c9b1-3b9a-441f-9d61-14eccb49b430] <https://twitter.com/PublicisMedia?lang=fr> [cid:44654a21-e038-4572-9c7b-fe284c07c9ed] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:b6022969-83e4-4794-8940-75c4a68bd075][cid:723287c6-eaf3-4961-8b19-be5f255f0ad3][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Tina Preussner <tina.preussner@ideonmedia.com> Sent: June 19, 2026 3:57 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com>; Simran Kavugoli <simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari <priyanka.kumari@apxexchange.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Happy Friday Chenyue Please see the final report attached. Let me know if you have any questions. Have a great weekend! T On Fri, Jun 19, 2026 at 3:32 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi Tina, Hope you are well! Could you kindly share with me the EOC report please? Thank you. 🙂 Best, [cid:ii_19ee16821e5757e3c5d1] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:ii_19ee16821e5ddbc0a732]<https://www.facebook.com/publicisgroupe/> [cid:ii_19ee16821e5ea3e7ab63] <https://twitter.com/PublicisMedia?lang=fr> [cid:ii_19ee16821e5e81c81654] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:ii_19ee16821e53d3da7eb5][cid:ii_19ee16821e5584fb9fc6][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: June 5, 2026 2:02 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>>; Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com<mailto:rohan.gaikwad@apxexchange.com>>; Simran Kavugoli <simran.kavugoli@apxexchange.com<mailto:simran.kavugoli@apxexchange.com>>; Joy Le <joy.le@apxexchange.com<mailto:joy.le@apxexchange.com>>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com<mailto:leidy.chavezpachon@apxexchange.com>>; Priyanka Kumari <priyanka.kumari@apxexchange.com<mailto:priyanka.kumari@apxexchange.com>> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue, Adding +Tina Preussner<mailto:tina.preussner@ideonmedia.com> - She'll be providing the final numbers for the report next week as I'll be off on vacation. Have a good weekend! Cheers, Daniel On Wed, Jun 3, 2026 at 4:58 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Chenyue, Hope you're doing well! Great timing! Please see attached for the updated report. Confirming we're on pace to deliver! Cheers, Daniel On Wed, Jun 3, 2026 at 4

Sure thing! Please see attached. Let me know if there is anything else you need for this request, T On Fri, Jun 19, 2026 at 4:09 PM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hi Tina, > > Thanks for the quick turnaround! > > Could you please share with me the daily data as well? > > Thanks. > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Tina Preussner <tina.preussner@ideonmedia.com> > *Sent:* June 19, 2026 3:57 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Happy Friday Chenyue > Please see the final report attached. Let me know if you have any > questions. > > Have a great weekend! > T > > > > On Fri, Jun 19, 2026 at 3:32 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Tina, > > Hope you are well! > > Could you kindly share with me the EOC report please? > > Thank you. 🙂 > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* June 5, 2026 2:02 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com>; Tina Preussner < > tina.preussner@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue, > > Adding +Tina Preussner <tina.preussner@ideonmedia.com> - She'll be > providing the final numbers for the report next week as I'll be off on > vacation. Have a good weekend! > > Cheers, > Daniel > > On Wed, Jun 3, 2026 at 4:58 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Chenyue, > > Hope you're doing well! > > Great timing! Please see attached for the updated report. Confirming we're > on pace to deliver! > > Cheers, > Daniel > > On Wed, Jun 3, 2026 at 4:53 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Daniel, > > Hope you are enjoying the sunlight. 😊 > > Just want to check in that we are on track to deliver in full on June 7th , > thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assis

Hey Tina, Hope you are well. 🙂 Just checking in for the EOC deck, could you share by tomorrow before noon? Thanks! Best, [cid:44bb4fd6-9ca0-4807-9f64-872ac029aaa6] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:25d4d722-8226-4682-8a8c-98e3080cadf9]<https://www.facebook.com/publicisgroupe/> [cid:8f492f4e-b673-41ee-9de4-fbe564f8ae69] <https://twitter.com/PublicisMedia?lang=fr> [cid:78618427-3374-4ffc-8129-34460affc2b4] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:0a301623-f3eb-4010-8428-46b2a013fad4][cid:8a7d5931-13ba-4fcb-b2d6-e7c9bb9b2b0e][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Tina Preussner <tina.preussner@ideonmedia.com> Sent: June 19, 2026 4:24 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com>; Simran Kavugoli <simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari <priyanka.kumari@apxexchange.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Sure thing! Please see attached. Let me know if there is anything else you need for this request, T On Fri, Jun 19, 2026 at 4:09 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi Tina, Thanks for the quick turnaround! Could you please share with me the daily data as well? Thanks. Best, [cid:ii_19ee18d5d563ef299614] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:ii_19ee18d5d56f2a1cd5115]<https://www.facebook.com/publicisgroupe/> [cid:ii_19ee18d5d56c17a7f6a16] <https://twitter.com/PublicisMedia?lang=fr> [cid:ii_19ee18d5d567b119e5417] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:ii_19ee18d5d56996a207518][cid:ii_19ee18d5d5658aa576d19][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> Sent: June 19, 2026 3:57 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com<mailto:rohan.gaikwad@apxexchange.com>>; Simran Kavugoli <simran.kavugoli@apxexchange.com<mailto:simran.kavugoli@apxexchange.com>>; Joy Le <joy.le@apxexchange.com<mailto:joy.le@apxexchange.com>>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com<mailto:leidy.chavezpachon@apxexchange.com>>; Priyanka Kumari <priyanka.kumari@apxexchange.com<mailto:priyanka.kumari@apxexchange.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Happy Friday Chenyue Please see the final report attached. Let me know if you have any questions. Have a great weekend! T On Fri, Jun 19, 2026 at 3:32 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi Tina, Hope you are well! Could you kindly share with me the EOC report please? Thank you. 🙂 Best, [cid:ii_19ee18d5d56757e3c5d1] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [

Hi Chenyue! All is well, I hope everything is great on your end as well :) Quick question for you, as we had both APEX and Spark buys for this campaign, can we combine both results into one deck or would you prefer them separate? Thank-you! T On Thu, Jul 9, 2026 at 2:11 PM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hey Tina, > > Hope you are well. 🙂 > > Just checking in for the EOC deck, could you share by tomorrow before noon? > > Thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Tina Preussner <tina.preussner@ideonmedia.com> > *Sent:* June 19, 2026 4:24 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sure thing! Please see attached. > Let me know if there is anything else you need for this request, > > T > > On Fri, Jun 19, 2026 at 4:09 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Tina, > > Thanks for the quick turnaround! > > Could you please share with me the daily data as well? > > Thanks. > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Tina Preussner <tina.preussner@ideonmedia.com> > *Sent:* June 19, 2026 3:57 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Happy Friday Chenyue > Please see the final report attached. Let me know if you have any > questions. > > Have a great weekend! > T > > > > On Fri, Jun 19, 2026 at 3:32 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Tina, > > Hope you are well! > > Could you kindly share with me the EOC report please? > > Thank you. 🙂 > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/

Hi Tina, Thanks for checking in! Please keep them separated. 🙂 Best, [cid:4da75f8b-1183-4605-9b86-d47fcdfa7fa5] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:02443bd0-6b87-446d-943d-320960e7965a]<https://www.facebook.com/publicisgroupe/> [cid:51248c48-37a1-4634-bade-49439402478f] <https://twitter.com/PublicisMedia?lang=fr> [cid:82f7f349-b91d-4709-b29e-75ffdc4e3d6f] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:f96e2f37-d7cd-485b-91e7-dc4894161af8][cid:67f83154-721f-4657-a97c-9c263800d3ae][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Tina Preussner <tina.preussner@ideonmedia.com> Sent: July 9, 2026 2:50 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com> Cc: jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com>; Simran Kavugoli <simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari <priyanka.kumari@apxexchange.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Hi Chenyue! All is well, I hope everything is great on your end as well :) Quick question for you, as we had both APEX and Spark buys for this campaign, can we combine both results into one deck or would you prefer them separate? Thank-you! T On Thu, Jul 9, 2026 at 2:11 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hey Tina, Hope you are well. 🙂 Just checking in for the EOC deck, could you share by tomorrow before noon? Thanks! Best, [cid:ii_19f4835619fcb971f161b] Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant APEX Exchange 111 Queen St E, Toronto, ON M5C 1S1 [cid:ii_19f4835619fcb971f161c]<https://www.facebook.com/publicisgroupe/> [cid:ii_19f4835619fcb971f161d] <https://twitter.com/PublicisMedia?lang=fr> [cid:ii_19f4835619fcb971f161e] <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> www.publicisgroupe.com<http://www.publicisgroupe.com/> [cid:ii_19f4835619fcb971f161f][cid:ii_19f4835619fcb971f1620][Top Companies 2022: The 25 best workplaces to grow your career in Canada] ________________________________ From: Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> Sent: June 19, 2026 4:24 PM To: Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> Cc: jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Rohan Gaikwad <rohan.gaikwad@apxexchange.com<mailto:rohan.gaikwad@apxexchange.com>>; Simran Kavugoli <simran.kavugoli@apxexchange.com<mailto:simran.kavugoli@apxexchange.com>>; Joy Le <joy.le@apxexchange.com<mailto:joy.le@apxexchange.com>>; Leidy Chavez Pachon <leidy.chavezpachon@apxexchange.com<mailto:leidy.chavezpachon@apxexchange.com>>; Priyanka Kumari <priyanka.kumari@apxexchange.com<mailto:priyanka.kumari@apxexchange.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread External to the Groupe / en provenance de l'extérieur du Groupe Sure thing! Please see attached. Let me know if there is anything else you need for this request, T On Fri, Jun 19, 2026 at 4:09 PM Chenyue Zhang <chenyue.zhang@apxexchange.com<mailto:chenyue.zhang@apxexchange.com>> wrote: Hi Tina, Thanks for the quick turnaround! Could you please share with me the daily data as well? Thanks. Best, [cid:ii_19f4835619f3ef299614] Chenyue/Maria Zhang (She/He

Thanks for confirming! On Thu, Jul 9, 2026 at 2:57 PM Chenyue Zhang <chenyue.zhang@apxexchange.com> wrote: > Hi Tina, > > Thanks for checking in! > > Please keep them separated. 🙂 > > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Tina Preussner <tina.preussner@ideonmedia.com> > *Sent:* July 9, 2026 2:50 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Chenyue! > All is well, I hope everything is great on your end as well :) Quick > question for you, as we had both APEX and Spark buys for this campaign, > can we combine both results into one deck or would you prefer them separate? > > Thank-you! > T > > On Thu, Jul 9, 2026 at 2:11 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hey Tina, > > Hope you are well. 🙂 > > Just checking in for the EOC deck, could you share by tomorrow before noon? > > Thanks! > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *www.publicisgroupe.com* <http://www.publicisgroupe.com/> > > [image: Top Companies 2022: The 25 best workplaces to grow your career in > Canada] > > ------------------------------ > *From:* Tina Preussner <tina.preussner@ideonmedia.com> > *Sent:* June 19, 2026 4:24 PM > *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < > rohan.gaikwad@apxexchange.com>; Simran Kavugoli < > simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy > Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < > priyanka.kumari@apxexchange.com>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sure thing! Please see attached. > Let me know if there is anything else you need for this request, > > T > > On Fri, Jun 19, 2026 at 4:09 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > > Hi Tina, > > Thanks for the quick turnaround! > > Could you please share with me the daily data as well? > > Thanks. > > Best, > > > > > > > > > Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant > > > > > > > > *APEX Exchange* > > > > > > > > 111 Queen St E, Toronto, ON M5C 1S1 > > > > > > > > > > <https://www.facebook.com/publicisgroupe/> > <https://twitter.com/PublicisMedia?lang=fr> > <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> > > > > > > *ww

Hi Chenyue Please see the attached for the decks. Apologies for the delay! Please let us know if you require anything further. Have a great weekend! T On Thu, Jul 9, 2026 at 2:59 PM Tina Preussner <tina.preussner@ideonmedia.com> wrote: > Thanks for confirming! > > On Thu, Jul 9, 2026 at 2:57 PM Chenyue Zhang < > chenyue.zhang@apxexchange.com> wrote: > >> Hi Tina, >> >> Thanks for checking in! >> >> Please keep them separated. 🙂 >> >> >> Best, >> >> >> >> >> >> >> >> >> Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant >> >> >> >> >> >> >> >> *APEX Exchange* >> >> >> >> >> >> >> >> 111 Queen St E, Toronto, ON M5C 1S1 >> >> >> >> >> >> >> >> >> >> <https://www.facebook.com/publicisgroupe/> >> <https://twitter.com/PublicisMedia?lang=fr> >> <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> >> >> >> >> >> >> *www.publicisgroupe.com* <http://www.publicisgroupe.com/> >> >> [image: Top Companies 2022: The 25 best workplaces to grow your career in >> Canada] >> >> ------------------------------ >> *From:* Tina Preussner <tina.preussner@ideonmedia.com> >> *Sent:* July 9, 2026 2:50 PM >> *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < >> rohan.gaikwad@apxexchange.com>; Simran Kavugoli < >> simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy >> Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < >> priyanka.kumari@apxexchange.com>; Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Chenyue! >> All is well, I hope everything is great on your end as well :) Quick >> question for you, as we had both APEX and Spark buys for this campaign, >> can we combine both results into one deck or would you prefer them separate? >> >> Thank-you! >> T >> >> On Thu, Jul 9, 2026 at 2:11 PM Chenyue Zhang < >> chenyue.zhang@apxexchange.com> wrote: >> >> Hey Tina, >> >> Hope you are well. 🙂 >> >> Just checking in for the EOC deck, could you share by tomorrow before >> noon? >> >> Thanks! >> >> Best, >> >> >> >> >> >> >> >> >> Chenyue/Maria Zhang (She/Her)| Digital Investment Assistant >> >> >> >> >> >> >> >> *APEX Exchange* >> >> >> >> >> >> >> >> 111 Queen St E, Toronto, ON M5C 1S1 >> >> >> >> >> >> >> >> >> >> <https://www.facebook.com/publicisgroupe/> >> <https://twitter.com/PublicisMedia?lang=fr> >> <https://www.linkedin.com/company/468160?trk=tyah&trkInfo=clickedVertical:company%2cclickedEntityId:468160%2cidx:2-2-3%2ctarId:1459252375814%2ctas:publicis> >> >> >> >> >> >> *www.publicisgroupe.com* <http://www.publicisgroupe.com/> >> >> [image: Top Companies 2022: The 25 best workplaces to grow your career in >> Canada] >> >> ------------------------------ >> *From:* Tina Preussner <tina.preussner@ideonmedia.com> >> *Sent:* June 19, 2026 4:24 PM >> *To:* Chenyue Zhang <chenyue.zhang@apxexchange.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Rohan Gaikwad < >> rohan.gaikwad@apxexchange.com>; Simran Kavugoli < >> simran.kavugoli@apxexchange.com>; Joy Le <joy.le@apxexchange.com>; Leidy >> Chavez Pachon <leidy.chavezpachon@apxexchange.com>; Priyanka Kumari < >> priyanka.kumari@apxexchange.com>; Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> *Subject:* Re: Paramount FY26 Scary Movie Week - IDEON - Reporting Thread >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Sure thing! Please see attached. >> Let me know if there is anything else you need for this request, >> >> T >> >> On Fri, Jun 19, 2026 at 4:09 PM Chenyue Zhang < >> chenyue.zhang@apxexchange.com> wrote: >> >> Hi Tina, >> >> Thanks for the quick turnaround! >> >> Could you please share with me the daily data as well? >> >> Thanks. >> >> Best, >> >> >> >> >> >> >> >

See attached! Fuze x Jill Supporting Slides.pptx <https://drive.google.com/file/d/1DNnGMrg9en82kQPVLU5XASVw6JcL0BHG/view?usp=drive_web> *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

Thank you!! Here’s some more brief details 😊 I’d recommend removing CTV and OLV from the plan. Given the client’s aggressive swimlane approach, direct partner investments should be reserved for truly innovative, high-impact opportunities. While OLV can be effective, it should be used only if it plays a clear role in elevating the experience and supporting the innovation story. Instead, I suggest increasing the investment to $200K and exploring a custom editorial solution with Complex across both social and digital channels. By centring the strategy on Millennials and culturally relevant summer moments, we can create a more distinctive and engaging execution that better aligns with the client's expectations for innovation and premium impact. Audience: * Core Audience: Heavy Iced Tea drinkers * Growth Audience: A25+, Iced Tea drinkers (millennial) Job to be done: Disrupt places and spaces where ordinary is accepted to drive fame and interrupt ordinary moments and everyday rituals with opportunities for ‘extra’ordinary trial (this is that kool-aid we chatted about, essentially we want to drive intent rather than trail as we don’t have sampling opportunities). Role of Connections: Elevate ordinary ad placements into unmissable FUZE branding and create buzz-worthy experiences online and offline to get FUZE into the hands of Canadians everywhere Messaging: “It’s the flavour” (think refreshing) Let me know if there’s anything else you need but I think we are in a good spot 😊 Thanks, Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: June 24, 2026 2:48 PM To: Jillian Clarke <jillian.clarke@publicismedia.com> Subject: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe See attached! [Image removed by sender.] Fuze x Jill Supporting Slides.pptx<https://drive.google.com/file/d/1DNnGMrg9en82kQPVLU5XASVw6JcL0BHG/view?usp=drive_web> Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

SUPER HELPUL!! All sounds great, I definitely think we can help!! I'll get back to you tomorrow, stay tuned! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, Jun 24, 2026 at 3:21 PM Jillian Clarke < jillian.clarke@publicismedia.com> wrote: > Thank you!! > > Here’s some more brief details 😊 > > I’d recommend removing CTV and OLV from the plan. Given the client’s > aggressive swimlane approach, direct partner investments should be reserved > for truly innovative, high-impact opportunities. While OLV can be > effective, it should be used only if it plays a clear role in elevating the > experience and supporting the innovation story. > > Instead, I suggest increasing the investment to $200K and exploring a > custom editorial solution with Complex across both social and digital > channels. By centring the strategy on Millennials and culturally relevant > summer moments, we can create a more distinctive and engaging execution > that better aligns with the client's expectations for innovation and > premium impact. > > *Audience:* > > - Core Audience: Heavy Iced Tea drinkers > - Growth Audience: A25+, Iced Tea drinkers (millennial) > > > *Job to be done:* Disrupt places and spaces where ordinary is accepted to > drive fame and interrupt ordinary moments and everyday rituals with > opportunities for ‘extra’ordinary trial (this is that kool-aid we chatted > about, essentially we want to drive intent rather than trail as we don’t > have sampling opportunities). > > *Role of Connections:* Elevate ordinary ad placements into unmissable > FUZE branding and create buzz-worthy experiences online and offline to get > FUZE into the hands of Canadians everywhere > > > > *Messaging: *“It’s the flavour” (think refreshing) > > > > Let me know if there’s anything else you need but I think we are in a good > spot 😊 > > Thanks, > > > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* June 24, 2026 2:48 PM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > See attached! > > [image: Image removed by sender.] Fuze x Jill Supporting Slides.pptx > <https://drive.google.com/file/d/1DNnGMrg9en82kQPVLU5XASVw6JcL0BHG/view?usp=drive_web> > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Jill!! Super excited to share our revised proposal with you, see attached! This now includes custom social video with Complex, in addition to our mobile in-app video + vertical videos. For the Complex videos I proposed two: one is more product focused but still has a lifestyle twist, and the other is more focused on audience engagement, featuring real people on the streets and FUZE integration. Excited to hear your feedback! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, Jun 24, 2026 at 4:15 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > SUPER HELPUL!! All sounds great, I definitely think we can help!! > > I'll get back to you tomorrow, stay tuned! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Jun 24, 2026 at 3:21 PM Jillian Clarke < > jillian.clarke@publicismedia.com> wrote: > >> Thank you!! >> >> Here’s some more brief details 😊 >> >> I’d recommend removing CTV and OLV from the plan. Given the client’s >> aggressive swimlane approach, direct partner investments should be reserved >> for truly innovative, high-impact opportunities. While OLV can be >> effective, it should be used only if it plays a clear role in elevating the >> experience and supporting the innovation story. >> >> Instead, I suggest increasing the investment to $200K and exploring a >> custom editorial solution with Complex across both social and digital >> channels. By centring the strategy on Millennials and culturally relevant >> summer moments, we can create a more distinctive and engaging execution >> that better aligns with the client's expectations for innovation and >> premium impact. >> >> *Audience:* >> >> - Core Audience: Heavy Iced Tea drinkers >> - Growth Audience: A25+, Iced Tea drinkers (millennial) >> >> >> *Job to be done:* Disrupt places and spaces where ordinary is accepted >> to drive fame and interrupt ordinary moments and everyday rituals with >> opportunities for ‘extra’ordinary trial (this is that kool-aid we chatted >> about, essentially we want to drive intent rather than trail as we don’t >> have sampling opportunities). >> >> *Role of Connections:* Elevate ordinary ad placements into unmissable >> FUZE branding and create buzz-worthy experiences online and offline to get >> FUZE into the hands of Canadians everywhere >> >> >> >> *Messaging: *“It’s the flavour” (think refreshing) >> >> >> >> Let me know if there’s anything else you need but I think we are in a >> good spot 😊 >> >> Thanks, >> >> >> >> >> *Jill Clarke Mclean *//GAD, Media Planning >> >> 111 Queen Street East >> >> Toronto, ON M5C 1S2 >> M: 905-706-6466 >> >> >> >> [image: A black and white logo Description automatically generated] >> <https://www.publiciscollective.com/> >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* June 24, 2026 2:48 PM >> *To:* Jillian Clarke <jillian.clarke@publicismedia.com> >> *Subject:* Complex Supporting Slides >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> See attached! >> >> [image: Image removed by sender.] Fuze x Jill Supporting Slides.pptx >> <https://drive.google.com/file/d/1DNnGMrg9en82kQPVLU5XASVw6JcL0BHG/view?usp=drive_web> >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e

Hi! Sorry for the later reply. This is perfect, thank you so much 😊 We should hear back by Monday EOD. This is exactly what I was looking for!! Fingers crossed! Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: June 25, 2026 1:58 PM To: Jillian Clarke <jillian.clarke@publicismedia.com> Subject: Re: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe Hey Jill!! Super excited to share our revised proposal with you, see attached! This now includes custom social video with Complex, in addition to our mobile in-app video + vertical videos. For the Complex videos I proposed two: one is more product focused but still has a lifestyle twist, and the other is more focused on audience engagement, featuring real people on the streets and FUZE integration. Excited to hear your feedback! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Wed, Jun 24, 2026 at 4:15 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: SUPER HELPUL!! All sounds great, I definitely think we can help!! I'll get back to you tomorrow, stay tuned! Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Wed, Jun 24, 2026 at 3:21 PM Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> wrote: Thank you!! Here’s some more brief details 😊 I’d recommend removing CTV and OLV from the plan. Given the client’s aggressive swimlane approach, direct partner investments should be reserved for truly innovative, high-impact opportunities. While OLV can be effective, it should be used only if it plays a clear role in elevating the experience and supporting the innovation story. Instead, I suggest increasing the investment to $200K and exploring a custom editorial solution with Complex across both social and digital channels. By centring the strategy on Millennials and culturally relevant summer moments, we can create a more distinctive and engaging execution that better aligns with the client's expectations for innovation and premium impact. Audience: * Core Audience: Heavy Iced Tea drinkers * Growth Audience: A25+, Iced Tea drinkers (millennial) Job to be done: Disrupt places and spaces where ordinary is accepted to drive fame and interrupt ordinary moments and everyday rituals with opportunities for ‘extra’ordinary trial (this is that kool-aid we chatted about, essentially we want to drive intent rather than trail as we don’t have sampling opportunities). Role of Connections: Elevate ordinary ad placements into unmissable FUZE branding and create buzz-worthy experiences online and offline to get FUZE into the hands of Canadians everywhere Messaging: “It’s the flavour” (think refreshing) Let me know if there’s anything else you need but I think we are in a good spot 😊 Thanks, Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: June 24, 2026 2:48 PM To: Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> Subject: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe See attached! [Image removed by sender.] Fuze x Jill Supporting Slides.pptx<https://drive.google.com/file/d/1DNnGMrg9en82kQPVLU5XASVw6JcL0BHG/view?usp=drive_web> Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] --------------------------------------------------------

Never apologize, I get it! YAY. If you need any revisions let me know!! :) Fingers crossed! On Thu, Jun 25, 2026 at 8:17 PM Jillian Clarke < jillian.clarke@publicismedia.com> wrote: > Hi! > > Sorry for the later reply. This is perfect, thank you so much 😊 > We should hear back by Monday EOD. This is exactly what I was looking for!! > > Fingers crossed! > > > > > > <https://www.google.com/maps/search/111+Queen+Street+East+%0D%0A+Toronto,+ON+M5C+1S2?entry=gmail&source=g> > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > <https://www.google.com/maps/search/111+Queen+Street+East+%0D%0A+Toronto,+ON+M5C+1S2?entry=gmail&source=g> > > Toronto, ON M5C 1S2 > <https://www.google.com/maps/search/111+Queen+Street+East+%0D%0A+Toronto,+ON+M5C+1S2?entry=gmail&source=g> > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* June 25, 2026 1:58 PM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Re: Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jill!! > > > > Super excited to share our revised proposal with you, see attached! > > > > This now includes custom social video with Complex, in addition to our > mobile in-app video + vertical videos. For the Complex videos I proposed > two: one is more product focused but still has a lifestyle twist, and the > other is more focused on audience engagement, featuring real people on the > streets and FUZE integration. > > > > Excited to hear your feedback! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Wed, Jun 24, 2026 at 4:15 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > SUPER HELPUL!! All sounds great, I definitely think we can help!! > > > > I'll get back to you tomorrow, stay tuned! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Wed, Jun 24, 2026 at 3:21 PM Jillian Clarke < > jillian.clarke@publicismedia.com> wrote: > > Thank you!! > > Here’s some more brief details 😊 > > I’d recommend removing CTV and OLV from the plan. Given the client’s > aggressive swimlane approach, direct partner investments should be reserved > for truly innovative, high-impact opportunities. While OLV can be > effective, it should be used only if it plays a clear role in elevating the > experience and supporting the innovation story. > > Instead, I suggest increasing the investment to $200K and exploring a > custom editorial solution with Complex across both social and digital > channels. By centring the strategy on Millennials and culturally relevant > summer moments, we can create a more distinctive and engaging execution > that better aligns with the client's expectations for innovation and > premium impact. > > *Audience:* > > - Core Audience: Heavy Iced Tea drinkers > - Growth Audience: A25+, Iced Tea drinkers (millennial) > > *Job to be done:* Disrupt places and spaces where ordinary is accepted to > drive fame and interrupt ordinary moments and everyday rituals with > opportunities for ‘extra’ordinary trial (this is that kool-aid we chatted > about, essentially we want to drive intent rather than trail as we don’t > have s

Hey Jill, Hope you had a great weekend! I wanted to check in and see if you had any questions or feedback from the client? Happy to help in any way I can! PS. I'm overdue for nails! How does your schedule look next week for a nail date?! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Jun 25, 2026 at 8:17 PM Jillian Clarke < jillian.clarke@publicismedia.com> wrote: > Hi! > > Sorry for the later reply. This is perfect, thank you so much 😊 > We should hear back by Monday EOD. This is exactly what I was looking for!! > > Fingers crossed! > > > > > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* June 25, 2026 1:58 PM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Re: Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jill!! > > > > Super excited to share our revised proposal with you, see attached! > > > > This now includes custom social video with Complex, in addition to our > mobile in-app video + vertical videos. For the Complex videos I proposed > two: one is more product focused but still has a lifestyle twist, and the > other is more focused on audience engagement, featuring real people on the > streets and FUZE integration. > > > > Excited to hear your feedback! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Wed, Jun 24, 2026 at 4:15 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > SUPER HELPUL!! All sounds great, I definitely think we can help!! > > > > I'll get back to you tomorrow, stay tuned! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Wed, Jun 24, 2026 at 3:21 PM Jillian Clarke < > jillian.clarke@publicismedia.com> wrote: > > Thank you!! > > Here’s some more brief details 😊 > > I’d recommend removing CTV and OLV from the plan. Given the client’s > aggressive swimlane approach, direct partner investments should be reserved > for truly innovative, high-impact opportunities. While OLV can be > effective, it should be used only if it plays a clear role in elevating the > experience and supporting the innovation story. > > Instead, I suggest increasing the investment to $200K and exploring a > custom editorial solution with Complex across both social and digital > channels. By centring the strategy on Millennials and culturally relevant > summer moments, we can create a more distinctive and engaging execution > that better aligns with the client's expectations for innovation and > premium impact. > > *Audience:* > > - Core Audience: Heavy Iced Tea drinkers > - Growth Audience: A25+, Iced Tea drinkers (millennial) > > *Job to be done:* Disrupt places and spaces where ordinary is accepted to > drive fame and interrupt ordinary moments and everyday rituals with > opportunities for ‘extra’ordinary trial (this is that kool-aid we chatted > about, essentially we want to drive intent rather than trail as we don’t > have sampling opportunities). > > *Role of Connections:* Elevate ordinary ad placements into unmissable > FUZE branding and create buzz-worthy experiences online and offline to get > FUZE into the hands of Canadians everywhere > > > > *Messaging: *“It’s the flavour” (think refreshing) > > > > Let me know if there’s anything else you need but I think we are in a good > spot 😊 > > Thanks, > > > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and whi

Hi! So we are approved for the interscroller unit as well as the vertical video. Just waiting on final sign off. As for the custom videos, client wants to pick 1. We are chatting tomorrow on this with the creative team to decide which one (honestly I already did the gut check and it sounds like the streeterstyle is the one that we will move forward with). I’ll know by EOD tomorrow then should be able to send the IOs by EOW or Monday EOD latest. 😊 I was wondering – do you have any examples of creative briefs for the above executions and specs required? My call is at 1pm and I’m thinking if I get those I can also help maneuver the conversation to even potentially get both video approaches on there! As for nails, girl, mine are so bad LOL Let me get back to you. I need to get my calendar under control then I’ll get back to you! Thanks, Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: July 6, 2026 2:30 PM To: Jillian Clarke <jillian.clarke@publicismedia.com> Subject: Re: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe Hey Jill, Hope you had a great weekend! I wanted to check in and see if you had any questions or feedback from the client? Happy to help in any way I can! PS. I'm overdue for nails! How does your schedule look next week for a nail date?! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Thu, Jun 25, 2026 at 8:17 PM Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> wrote: Hi! Sorry for the later reply. This is perfect, thank you so much 😊 We should hear back by Monday EOD. This is exactly what I was looking for!! Fingers crossed! Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: June 25, 2026 1:58 PM To: Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> Subject: Re: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe Hey Jill!! Super excited to share our revised proposal with you, see attached! This now includes custom social video with Complex, in addition to our mobile in-app video + vertical videos. For the Complex videos I proposed two: one is more product focused but still has a lifestyle twist, and the other is more focused on audience engagement, featuring real people on the streets and FUZE integration. Excited to hear your feedback! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Wed, Jun 24, 2026 at 4:15 PM Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> wrote: SUPER HELPUL!! All sounds great, I definitely think we can help!! I'll get back to you tomorrow, stay tuned! Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Wed, Jun 24, 2026 at 3:21 PM Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> wrote: Thank you!! Here’s some more brief details 😊 I’d recommend removing CTV and OLV from the plan. Given the client’s aggressive swimlane approach, direct partner investments should be reserved for truly innovative, high-impact opportunities. While OLV can be effective, it should be used only if it plays a clear role in elevating the experience and supporting the innovation story. Instead, I suggest increasing the investment to $200K and exploring a custom editorial solution with Complex

Amazing news!! Sounds good, I'll stay tuned. As for requirements, for content we require completion of our key messaging brief (attached), and for vertical video and mobile in-app video! I'll stay tuned for nail avails!! Looking forward to finally putting a face to the name :) *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, Jul 8, 2026 at 5:36 PM Jillian Clarke < jillian.clarke@publicismedia.com> wrote: > Hi! > > So we are approved for the interscroller unit as well as the vertical > video. Just waiting on final sign off. > As for the custom videos, client wants to pick 1. We are chatting tomorrow > on this with the creative team to decide which one (honestly I already did > the gut check and it sounds like the streeterstyle is the one that we will > move forward with). > > I’ll know by EOD tomorrow then should be able to send the IOs by EOW or > Monday EOD latest. 😊 > > I was wondering – do you have any examples of creative briefs for the > above executions and specs required? My call is at 1pm and I’m thinking if > I get those I can also help maneuver the conversation to even potentially > get both video approaches on there! > > As for nails, girl, mine are so bad LOL Let me get back to you. I need to > get my calendar under control then I’ll get back to you! > > > > Thanks, > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* July 6, 2026 2:30 PM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Re: Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jill, > > > > Hope you had a great weekend! > > > > I wanted to check in and see if you had any questions or feedback from the > client? Happy to help in any way I can! > > > > PS. I'm overdue for nails! How does your schedule look next week for a > nail date?! > > > > Cheers, > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Thu, Jun 25, 2026 at 8:17 PM Jillian Clarke < > jillian.clarke@publicismedia.com> wrote: > > Hi! > > Sorry for the later reply. This is perfect, thank you so much 😊 > We should hear back by Monday EOD. This is exactly what I was looking for!! > > Fingers crossed! > > > > > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* June 25, 2026 1:58 PM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Re: Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jill!! > > > > Super excited to share our revised proposal with you, see attached! > > > > This now includes custom social video with Complex, in addition to our > mobile in-app video + vertical videos. For the Complex videos I proposed > two: one is more product focused but still has a lifestyle twist, and the > other is more focused on audience engagement, featuring real people on the > streets and FUZE integration. > > > > Excited to hear your feedback! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Wed, Jun 24, 2026 at 4:15 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > SUPER HELPUL!! All sounds great, I definitely think we can help!! > > > > I'll get back to you tomorrow, stay tuned! > > > > > *Jes Biagioni *SVP of S

Hi Jes! I wanted to give an update. 😊 Client wants to only proceed with the vertical video, interscroller and then the streeter style video (I know we spoke about 2 custom video approaches but they only want to do one). Few call outs: * The creative team is filling out the brief and gathering some raw assets to help. As for the other specs, I have a call on Monday to connect with creative! * How does only 1 video impact the overall investment and impressions? * LMK if you want to get on a call early next week to discuss! * Also for nails – are you free the 28th? The next 2 weeks are insaneeeeeeeee [cid:image002.png@01DD1082.78B8C1F0] Thanks, Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: July 9, 2026 11:07 AM To: Jillian Clarke <jillian.clarke@publicismedia.com> Subject: Re: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe Amazing news!! Sounds good, I'll stay tuned. As for requirements, for content we require completion of our key messaging brief (attached), and for vertical video and mobile in-app video! I'll stay tuned for nail avails!! Looking forward to finally putting a face to the name :) Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Wed, Jul 8, 2026 at 5:36 PM Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> wrote: Hi! So we are approved for the interscroller unit as well as the vertical video. Just waiting on final sign off. As for the custom videos, client wants to pick 1. We are chatting tomorrow on this with the creative team to decide which one (honestly I already did the gut check and it sounds like the streeterstyle is the one that we will move forward with). I’ll know by EOD tomorrow then should be able to send the IOs by EOW or Monday EOD latest. 😊 I was wondering – do you have any examples of creative briefs for the above executions and specs required? My call is at 1pm and I’m thinking if I get those I can also help maneuver the conversation to even potentially get both video approaches on there! As for nails, girl, mine are so bad LOL Let me get back to you. I need to get my calendar under control then I’ll get back to you! Thanks, Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: July 6, 2026 2:30 PM To: Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> Subject: Re: Complex Supporting Slides External to the Groupe / en provenance de l'extérieur du Groupe Hey Jill, Hope you had a great weekend! I wanted to check in and see if you had any questions or feedback from the client? Happy to help in any way I can! PS. I'm overdue for nails! How does your schedule look next week for a nail date?! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.] On Thu, Jun 25, 2026 at 8:17 PM Jillian Clarke <jillian.clarke@publicismedia.com<mailto:jillian.clarke@publicismedia.com>> wrote: Hi! Sorry for the later reply. This is perfect, thank you so much 😊 We should hear back by Monday EOD. This is exactly what I was looking for!! Fingers crossed! Jill Clarke Mclean //GAD, Media Planning 111 Queen Street East Toronto, ON M5C 1S2 M: 905-706-6466 [A black and white logo Description automatically generated]<https://www.publiciscollective.com/> From: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>> Sent: June 25, 2026 1:58 PM To: Jillian Clarke <jillian.clarke

AWESOME news Jill!! Noted on proceeding with only the streeter-style video! There are two directions we can go - 1. I can increase the amplification budget for the video or 2. cut the budget to reflect just one video and either reduce overall budget or re-invest into the other tactics. Which direction would you prefer? As for nails! The 28th works for me, would you prefer over lunch/afternoon/evening? Looking forward to bringing this to life and finally connecting in person!! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jul 10, 2026 at 3:43 PM Jillian Clarke < jillian.clarke@publicismedia.com> wrote: > Hi Jes! > > I wanted to give an update. 😊 Client wants to only proceed with the > vertical video, interscroller and then the streeter style video (I know we > spoke about 2 custom video approaches but they only want to do one). > > *Few call outs:* > > - The creative team is filling out the brief and gathering some raw > assets to help. As for the other specs, I have a call on Monday to connect > with creative! > - How does only 1 video impact the overall investment and impressions? > - LMK if you want to get on a call early next week to discuss! > - Also for nails – are you free the 28th? The next 2 weeks are > insaneeeeeeeee > > > > > Thanks, > > > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* July 9, 2026 11:07 AM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Re: Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Amazing news!! Sounds good, I'll stay tuned. > > > > As for requirements, for content we require completion of our key > messaging brief (attached), and for vertical video and mobile in-app video! > > > > I'll stay tuned for nail avails!! Looking forward to finally putting a > face to the name :) > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Wed, Jul 8, 2026 at 5:36 PM Jillian Clarke < > jillian.clarke@publicismedia.com> wrote: > > Hi! > > So we are approved for the interscroller unit as well as the vertical > video. Just waiting on final sign off. > As for the custom videos, client wants to pick 1. We are chatting tomorrow > on this with the creative team to decide which one (honestly I already did > the gut check and it sounds like the streeterstyle is the one that we will > move forward with). > > I’ll know by EOD tomorrow then should be able to send the IOs by EOW or > Monday EOD latest. 😊 > > I was wondering – do you have any examples of creative briefs for the > above executions and specs required? My call is at 1pm and I’m thinking if > I get those I can also help maneuver the conversation to even potentially > get both video approaches on there! > > As for nails, girl, mine are so bad LOL Let me get back to you. I need to > get my calendar under control then I’ll get back to you! > > > > Thanks, > > > *Jill Clarke Mclean *//GAD, Media Planning > > 111 Queen Street East > > Toronto, ON M5C 1S2 > M: 905-706-6466 > > > > [image: A black and white logo Description automatically generated] > <https://www.publiciscollective.com/> > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* July 6, 2026 2:30 PM > *To:* Jillian Clarke <jillian.clarke@publicismedia.com> > *Subject:* Re: Complex Supporting Slides > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jill, > > > > Hope you had a great weekend! > > > > I wanted to check in and see if you had any questions or feedback from the > client? Happy to help in any way I can! > > > > PS. I'

Amazing! So nice to be connected! Adding Jes to the thread too. Cheers, Cristina On Jun 25, 2026, at 3:47 PM, Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> wrote:  Hi again! I want to introduce

Hi, Cristina & Jes. So nice to e-meet you both! 🙂 Following up on the note below from Lindsay with some more context - we've lined up the client for Monday afternoon, so how does 1:30pm on Monday work for your team? In advance of the call, we also wanted to share a high-level overview of the brief so you're not going in completely blind, but admittedly it's evolving. For Monday, if you could please have your team come prepared to share 1-2 case studies of past brand campaigns you've executed that have successfully: * Elevated a brand's premium perception in Canada * Generated undeniable launch hype or executed "unmissable" moments/stunts As a handy little nugget, when building out this brief with the client, some of the work they've previously done that they have a lot of heart that they feel aligns with their vision of "premium and stunty" include things like: * Google Search X The Devil Wears Prada 2 (Google partnered with Vogue to produce custom content with Simone Ashley): https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en * Google Maps X Services95 (Google partnered with Service95 to integrate and promote Dua Lipa's travel recos): https://blog.google/products-and-platforms/products/maps/dua-lipa/ As mentioned, this may continue to evolve but please review the information below and come with any questions you may have. The client will also be present and walking through the global strategy. Please note that this information is highly confidential and not to be discussed or shared with any third parties. The Opportunity: Googlebook Launch (Fall 2026) Google is preparing for the Canadian launch of a new category of premium laptops called Googlebook<https://blog.google/products-and-platforms/platforms/android/meet-googlebook/>. To prepare for this launch, we're looking for big, culturally relevant ideas rooted in strong media tactics that will deliver significant reach, drive buzz, and change how Canadians shop for laptops. Below is some campaign context to help get your teams aligned ahead of Monday: Campaign Overview * The Product: Googlebook - a new category of premium laptops featuring a transformative, Gemini-forward AI experience integrated directly into the OS, unlocking a seamless ecosystem with Android phones. * The Target Audience: Millennial "Life Optimizers" (ages 30–45) in Canada. These are tech-forward individuals and premium Android users who currently default to Windows for their laptops, but view their personal laptops as a creative "greenhouse" to focus, build, and grow personal projects/hobbies. * The Challenge: Laptop purchases have become transactional and unexciting. Additionally, Canadians can be guarded skeptics when it comes to AI. We need to break through this indifference, build hype, and "show and tell" the tangible, seamless benefits of Googlebook’s AI (such as effortless handoffs between phone and laptop, and intuitive workspace curation) to make these features feel real and exciting. * Campaign Budget: $200,000 CAD for Sports only. Multiple pillar response would be up to $400,000 CAD budget * Launch Timing: Fall 2026 (Official launch October 1, 2026, with potential teaser phases starting mid-September) * Market Focus: English Canada The Core Strategic Framework The campaign is driven by three key truths: * Human Truth: When starting a project requires too much cognitive energy, we default to passive entertainment. But when tools feel intuitive, we choose to create - unlocking a 50% surge in innovation. * Audience Truth: "Life Optimizers" buy powerful hardware to accelerate their ideas, but their momentum is killed by the fragmented friction of windows. * Product Truth: Googlebook keeps pace with human inspiration - eliminating friction so you can create at the speed of thought. The Challenge & Creative Mandates Laptop purchases have become transactional and unexciting. Additionally, Canadians can be guarded skeptics when it comes to AI. We need to break through this indifference

We'll be doing a briefing meeting with the Google team on Monday afternoon ---------- Forwarded message --------- From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> Date: Thu, Jun 25, 2026 at 6:37 PM Subject: Re: Q4 Google Campaign Briefing To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay Muchnik < Lindsay.Muchnik@wppmedia.com> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < jes.biagioni@ideonmedia.com> Hi, Cristina & Jes. So nice to e-meet you both! 🙂 Following up on the note below from Lindsay with some more context - we've lined up the client for Monday afternoon, so how does *1:30pm on Monday *work for your team? In advance of the call, we also wanted to share a high-level overview of the brief so you're not going in completely blind, but admittedly it's evolving. For Monday, if you could please have your team come prepared to share *1-2 case studies *of past brand campaigns you've executed that have successfully: - Elevated a brand's premium perception in Canada - Generated undeniable launch hype or executed "unmissable" moments/stunts As a handy little nugget, when building out this brief with the client, some of the work they've previously done that they have a lot of heart that they feel aligns with their vision of "premium and stunty" include things like: - *Google Search X The Devil Wears Prada 2 *(Google partnered with Vogue to produce custom content with Simone Ashley): https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en - *Google Maps X Services95 *(Google partnered with Service95 to integrate and promote Dua Lipa's travel recos): https://blog.google/products-and-platforms/products/maps/dua-lipa/ As mentioned, this may continue to evolve but please review the information below and come with any questions you may have. The client will also be present and walking through the global strategy. *Please note that this information is highly confidential and not to be discussed or shared with any third parties.* *The Opportunity: Googlebook Launch (Fall 2026)* Google is preparing for the Canadian launch of a new category of premium laptops called Googlebook <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> . To prepare for this launch, we're looking for big, culturally relevant ideas rooted in strong media tactics that will deliver significant reach, drive buzz, and change how Canadians shop for laptops. Below is some campaign context to help get your teams aligned ahead of Monday: *Campaign Overview* - The Product: Googlebook - a new category of premium laptops featuring a transformative, Gemini-forward AI experience integrated directly into the OS, unlocking a seamless ecosystem with Android phones. - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in Canada. These are tech-forward individuals and premium Android users who currently default to Windows for their laptops, but view their personal laptops as a creative "greenhouse" to focus, build, and grow personal projects/hobbies. - The Challenge: Laptop purchases have become transactional and unexciting. Additionally, Canadians can be guarded skeptics when it comes to AI. We need to break through this indifference, build hype, and "show and tell" the tangible, seamless benefits of Googlebook’s AI (such as effortless handoffs between phone and laptop, and intuitive workspace curation) to make these features feel real and exciting. - Campaign Budget: $200,000 CAD for Sports only. Multiple pillar response would be up to $400,000 CAD budget - Launch Timing: Fall 2026 (Official launch October 1, 2026, with potential teaser phases starting mid-September) - Market Focus: English Canada *The Core Strategic Framework* The campaign is driven by three key truths: - *Human Truth: *When starting a project requires too much cognitive energy, we default to passive entertainment. But when tools feel intuitive, we choose to create - unlocking a 50% surge in innovation. - *Audience Tru

Morning Stephanie - Happy Friday! Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be meeting in person or virtually. And thank you so much for the additional context. We'll come prepared with relevant past examples and are really looking forward to diving into this opportunity. I think our team will be able to come up with some really exciting ideas. What a fun launch to be a part of! Looking forward to it, Cristina On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella < stephanie.kinsella@wppmedia.com> wrote: > Hi, Cristina & Jes. > > So nice to e-meet you both! 🙂 > > Following up on the note below from Lindsay with some more context - we've > lined up the client for Monday afternoon, so how does *1:30pm on Monday *work > for your team? > > In advance of the call, we also wanted to share a high-level overview of > the brief so you're not going in completely blind, but admittedly it's > evolving. > > For Monday, if you could please have your team come prepared to share *1-2 > case studies *of past brand campaigns you've executed that have > successfully: > > - Elevated a brand's premium perception in Canada > - Generated undeniable launch hype or executed "unmissable" > moments/stunts > > > As a handy little nugget, when building out this brief with the client, > some of the work they've previously done that they have a lot of heart that > they feel aligns with their vision of "premium and stunty" include things > like: > > - *Google Search X The Devil Wears Prada 2 *(Google partnered with > Vogue to produce custom content with Simone Ashley): > https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en > - *Google Maps X Services95 *(Google partnered with Service95 to > integrate and promote Dua Lipa's travel recos): > https://blog.google/products-and-platforms/products/maps/dua-lipa/ > > > As mentioned, this may continue to evolve but please review the > information below and come with any questions you may have. The client will > also be present and walking through the global strategy. > > *Please note that this information is highly confidential and not to be > discussed or shared with any third parties.* > > *The Opportunity: Googlebook Launch (Fall 2026)* > > Google is preparing for the Canadian launch of a new category of premium > laptops called Googlebook > <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> > . > > To prepare for this launch, we're looking for big, culturally relevant > ideas rooted in strong media tactics that will deliver significant reach, > drive buzz, and change how Canadians shop for laptops. > > Below is some campaign context to help get your teams aligned ahead of > Monday: > > *Campaign Overview* > > - The Product: Googlebook - a new category of premium laptops > featuring a transformative, Gemini-forward AI experience integrated > directly into the OS, unlocking a seamless ecosystem with Android phones. > - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in > Canada. These are tech-forward individuals and premium Android users who > currently default to Windows for their laptops, but view their personal > laptops as a creative "greenhouse" to focus, build, and grow personal > projects/hobbies. > - The Challenge: Laptop purchases have become transactional and > unexciting. Additionally, Canadians can be guarded skeptics when it comes > to AI. We need to break through this indifference, build hype, and "show > and tell" the tangible, seamless benefits of Googlebook’s AI (such as > effortless handoffs between phone and laptop, and intuitive workspace > curation) to make these features feel real and exciting. > - Campaign Budget: $200,000 CAD for Sports only. Multiple pillar > response would be up to $400,000 CAD budget > - Launch Timing: Fall 2026 (Official launch October 1, 2026, with > potential teaser phases starting mid-September) > - Market Focus: English Canada > > > *The Core Strategic Framework* > The campaign is driven by thre

Jes and I were talking about using Samsung as an example for them. @Natalie Milne <natalie.milne@ideonmedia.com> any thoughts on another option? ---------- Forwarded message --------- From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> Date: Thu, Jun 25, 2026 at 6:37 PM Subject: Re: Q4 Google Campaign Briefing To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay Muchnik < Lindsay.Muchnik@wppmedia.com> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < jes.biagioni@ideonmedia.com> Hi, Cristina & Jes. So nice to e-meet you both! 🙂 Following up on the note below from Lindsay with some more context - we've lined up the client for Monday afternoon, so how does *1:30pm on Monday *work for your team? In advance of the call, we also wanted to share a high-level overview of the brief so you're not going in completely blind, but admittedly it's evolving. For Monday, if you could please have your team come prepared to share *1-2 case studies *of past brand campaigns you've executed that have successfully: - Elevated a brand's premium perception in Canada - Generated undeniable launch hype or executed "unmissable" moments/stunts As a handy little nugget, when building out this brief with the client, some of the work they've previously done that they have a lot of heart that they feel aligns with their vision of "premium and stunty" include things like: - *Google Search X The Devil Wears Prada 2 *(Google partnered with Vogue to produce custom content with Simone Ashley): https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en - *Google Maps X Services95 *(Google partnered with Service95 to integrate and promote Dua Lipa's travel recos): https://blog.google/products-and-platforms/products/maps/dua-lipa/ As mentioned, this may continue to evolve but please review the information below and come with any questions you may have. The client will also be present and walking through the global strategy. *Please note that this information is highly confidential and not to be discussed or shared with any third parties.* *The Opportunity: Googlebook Launch (Fall 2026)* Google is preparing for the Canadian launch of a new category of premium laptops called Googlebook <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> . To prepare for this launch, we're looking for big, culturally relevant ideas rooted in strong media tactics that will deliver significant reach, drive buzz, and change how Canadians shop for laptops. Below is some campaign context to help get your teams aligned ahead of Monday: *Campaign Overview* - The Product: Googlebook - a new category of premium laptops featuring a transformative, Gemini-forward AI experience integrated directly into the OS, unlocking a seamless ecosystem with Android phones. - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in Canada. These are tech-forward individuals and premium Android users who currently default to Windows for their laptops, but view their personal laptops as a creative "greenhouse" to focus, build, and grow personal projects/hobbies. - The Challenge: Laptop purchases have become transactional and unexciting. Additionally, Canadians can be guarded skeptics when it comes to AI. We need to break through this indifference, build hype, and "show and tell" the tangible, seamless benefits of Googlebook’s AI (such as effortless handoffs between phone and laptop, and intuitive workspace curation) to make these features feel real and exciting. - Campaign Budget: $200,000 CAD for Sports only. Multiple pillar response would be up to $400,000 CAD budget - Launch Timing: Fall 2026 (Official launch October 1, 2026, with potential teaser phases starting mid-September) - Market Focus: English Canada *The Core Strategic Framework* The campaign is driven by three key truths: - *Human Truth: *When starting a project requires too much cognitive energy, we default to passive entertainment. But when tools feel intuitive, we c

Slides attached!! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Jes and I were talking about using Samsung as an example for them. @Natalie > Milne <natalie.milne@ideonmedia.com> any thoughts on another option? > > ---------- Forwarded message --------- > From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> > Date: Thu, Jun 25, 2026 at 6:37 PM > Subject: Re: Q4 Google Campaign Briefing > To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay Muchnik > <Lindsay.Muchnik@wppmedia.com> > Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < > jes.biagioni@ideonmedia.com> > > > Hi, Cristina & Jes. > > So nice to e-meet you both! 🙂 > > Following up on the note below from Lindsay with some more context - we've > lined up the client for Monday afternoon, so how does *1:30pm on Monday *work > for your team? > > In advance of the call, we also wanted to share a high-level overview of > the brief so you're not going in completely blind, but admittedly it's > evolving. > > For Monday, if you could please have your team come prepared to share *1-2 > case studies *of past brand campaigns you've executed that have > successfully: > > - Elevated a brand's premium perception in Canada > - Generated undeniable launch hype or executed "unmissable" > moments/stunts > > > As a handy little nugget, when building out this brief with the client, > some of the work they've previously done that they have a lot of heart that > they feel aligns with their vision of "premium and stunty" include things > like: > > - *Google Search X The Devil Wears Prada 2 *(Google partnered with > Vogue to produce custom content with Simone Ashley): > https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en > - *Google Maps X Services95 *(Google partnered with Service95 to > integrate and promote Dua Lipa's travel recos): > https://blog.google/products-and-platforms/products/maps/dua-lipa/ > > > As mentioned, this may continue to evolve but please review the > information below and come with any questions you may have. The client will > also be present and walking through the global strategy. > > *Please note that this information is highly confidential and not to be > discussed or shared with any third parties.* > > *The Opportunity: Googlebook Launch (Fall 2026)* > > Google is preparing for the Canadian launch of a new category of premium > laptops called Googlebook > <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> > . > > To prepare for this launch, we're looking for big, culturally relevant > ideas rooted in strong media tactics that will deliver significant reach, > drive buzz, and change how Canadians shop for laptops. > > Below is some campaign context to help get your teams aligned ahead of > Monday: > > *Campaign Overview* > > - The Product: Googlebook - a new category of premium laptops > featuring a transformative, Gemini-forward AI experience integrated > directly into the OS, unlocking a seamless ecosystem with Android phones. > - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in > Canada. These are tech-forward individuals and premium Android users who > currently default to Windows for their laptops, but view their personal > laptops as a creative "greenhouse" to focus, build, and grow personal > projects/hobbies. > - The Challenge: Laptop purchases have become transactional and > unexciting. Additionally, Canadians can be guarded skeptics when it comes > to AI. We need to break through this indifference, build hype, and "show > and tell" the tangible, seamless benefits of Googlebook’s AI (such as > effortless handoffs between phone and laptop, and intuitive workspace > curation) to make these features feel real and exciting. > - Campaign Budget: $200,000 CAD for Sports only. Multiple pillar > response would be up to $400,000 CAD budget > - Lau

Thank you!! On Fri, Jun 26, 2026 at 10:23 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Slides attached!! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Jes and I were talking about using Samsung as an example for them. @Natalie >> Milne <natalie.milne@ideonmedia.com> any thoughts on another option? >> >> ---------- Forwarded message --------- >> From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >> Date: Thu, Jun 25, 2026 at 6:37 PM >> Subject: Re: Q4 Google Campaign Briefing >> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay >> Muchnik <Lindsay.Muchnik@wppmedia.com> >> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >> jes.biagioni@ideonmedia.com> >> >> >> Hi, Cristina & Jes. >> >> So nice to e-meet you both! 🙂 >> >> Following up on the note below from Lindsay with some more context - >> we've lined up the client for Monday afternoon, so how does *1:30pm on >> Monday *work for your team? >> >> In advance of the call, we also wanted to share a high-level overview of >> the brief so you're not going in completely blind, but admittedly it's >> evolving. >> >> For Monday, if you could please have your team come prepared to share *1-2 >> case studies *of past brand campaigns you've executed that have >> successfully: >> >> - Elevated a brand's premium perception in Canada >> - Generated undeniable launch hype or executed "unmissable" >> moments/stunts >> >> >> As a handy little nugget, when building out this brief with the client, >> some of the work they've previously done that they have a lot of heart that >> they feel aligns with their vision of "premium and stunty" include things >> like: >> >> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >> Vogue to produce custom content with Simone Ashley): >> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >> - *Google Maps X Services95 *(Google partnered with Service95 to >> integrate and promote Dua Lipa's travel recos): >> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >> >> >> As mentioned, this may continue to evolve but please review the >> information below and come with any questions you may have. The client will >> also be present and walking through the global strategy. >> >> *Please note that this information is highly confidential and not to be >> discussed or shared with any third parties.* >> >> *The Opportunity: Googlebook Launch (Fall 2026)* >> >> Google is preparing for the Canadian launch of a new category of premium >> laptops called Googlebook >> <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> >> . >> >> To prepare for this launch, we're looking for big, culturally relevant >> ideas rooted in strong media tactics that will deliver significant reach, >> drive buzz, and change how Canadians shop for laptops. >> >> Below is some campaign context to help get your teams aligned ahead of >> Monday: >> >> *Campaign Overview* >> >> - The Product: Googlebook - a new category of premium laptops >> featuring a transformative, Gemini-forward AI experience integrated >> directly into the OS, unlocking a seamless ecosystem with Android phones. >> - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in >> Canada. These are tech-forward individuals and premium Android users who >> currently default to Windows for their laptops, but view their personal >> laptops as a creative "greenhouse" to focus, build, and grow personal >> projects/hobbies. >> - The Challenge: Laptop purchases have become transactional and >> unexciting. Additionally, Canadians can be guarded skeptics when it comes >> to AI. We need to break through this indifference, build hype, and "show >> and tell" the tangible, seamless benefits of Googlebook’s AI (such as >> effortless handoffs between phone and la

*Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ---------- Forwarded message --------- From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> Date: Thu, Jun 25, 2026 at 6:37 PM Subject: Re: Q4 Google Campaign Briefing To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay Muchnik < Lindsay.Muchnik@wppmedia.com> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < jes.biagioni@ideonmedia.com> Hi, Cristina & Jes. So nice to e-meet you both! 🙂 Following up on the note below from Lindsay with some more context - we've lined up the client for Monday afternoon, so how does *1:30pm on Monday *work for your team? In advance of the call, we also wanted to share a high-level overview of the brief so you're not going in completely blind, but admittedly it's evolving. For Monday, if you could please have your team come prepared to share *1-2 case studies *of past brand campaigns you've executed that have successfully: - Elevated a brand's premium perception in Canada - Generated undeniable launch hype or executed "unmissable" moments/stunts As a handy little nugget, when building out this brief with the client, some of the work they've previously done that they have a lot of heart that they feel aligns with their vision of "premium and stunty" include things like: - *Google Search X The Devil Wears Prada 2 *(Google partnered with Vogue to produce custom content with Simone Ashley): https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en - *Google Maps X Services95 *(Google partnered with Service95 to integrate and promote Dua Lipa's travel recos): https://blog.google/products-and-platforms/products/maps/dua-lipa/ As mentioned, this may continue to evolve but please review the information below and come with any questions you may have. The client will also be present and walking through the global strategy. *Please note that this information is highly confidential and not to be discussed or shared with any third parties.* *The Opportunity: Googlebook Launch (Fall 2026)* Google is preparing for the Canadian launch of a new category of premium laptops called Googlebook <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> . To prepare for this launch, we're looking for big, culturally relevant ideas rooted in strong media tactics that will deliver significant reach, drive buzz, and change how Canadians shop for laptops. Below is some campaign context to help get your teams aligned ahead of Monday: *Campaign Overview* - The Product: Googlebook - a new category of premium laptops featuring a transformative, Gemini-forward AI experience integrated directly into the OS, unlocking a seamless ecosystem with Android phones. - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in Canada. These are tech-forward individuals and premium Android users who currently default to Windows for their laptops, but view their personal laptops as a creative "greenhouse" to focus, build, and grow personal projects/hobbies. - The Challenge: Laptop purchases have become transactional and unexciting. Additionally, Canadians can be guarded skeptics when it comes to AI. We need to break through this indifference, build hype, and "show and tell" the tangible, seamless benefits of Googlebook’s AI (such as effortless handoffs between phone and laptop, and intuitive workspace curation) to make these features feel real and exciting. - Campaign Budget: $200,000 CAD for Sports only. Multiple pillar response would be up to $400,000 CAD budget - Launch Timing: Fall 2026 (Official launch October 1, 2026, with potential teaser phases starting mid-September) - Market Focus: English Canada *The Core Strategic Framework* The campaign is driven by three key truths: - *Human Truth: *When starting a project requires too much cognitive energy, we default to passive entertainment. But when tools feel intuitive, we choose to create - unlocking a 50% surge in innova

Hey Cristina, The meeting will be virtual, we'll send an invite shortly! Would it still work if we shifted the meeting to 2:30 on Monday? Thanks! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Friday, June 26, 2026 9:34 AM To: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> Cc: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Morning Stephanie - Happy Friday! Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be meeting in person or virtually. And thank you so much for the additional context. We'll come prepared with relevant past examples and are really looking forward to diving into this opportunity. I think our team will be able to come up with some really exciting ideas. What a fun launch to be a part of! Looking forward to it, Cristina On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>> wrote: Hi, Cristina & Jes. So nice to e-meet you both! 🙂 Following up on the note below from Lindsay with some more context - we've lined up the client for Monday afternoon, so how does 1:30pm on Monday work for your team? In advance of the call, we also wanted to share a high-level overview of the brief so you're not going in completely blind, but admittedly it's evolving. For Monday, if you could please have your team come prepared to share 1-2 case studies of past brand campaigns you've executed that have successfully: * Elevated a brand's premium perception in Canada * Generated undeniable launch hype or executed "unmissable" moments/stunts As a handy little nugget, when building out this brief with the client, some of the work they've previously done that they have a lot of heart that they feel aligns with their vision of "premium and stunty" include things like: * Google Search X The Devil Wears Prada 2 (Google partnered with Vogue to produce custom content with Simone Ashley): https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en<https://urldefense.com/v3/__https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWql74lasNg$> * Google Maps X Services95 (Google partnered with Service95 to integrate and promote Dua Lipa's travel recos): https://blog.google/products-and-platforms/products/maps/dua-lipa/<https://urldefense.com/v3/__https://blog.google/products-and-platforms/products/maps/dua-lipa/__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWqncKOR_6Q$> As mentioned, this may continue to evolve but please review the information below and come with any questions you may have. The client will also be present and walking through the global strategy. Please note that this information is highly confidential and not to be discussed or shared with any third parties. The Opportunity: Googlebook Launch (Fall 2026) Google is preparing for the Canadian launch of a new category of premium laptops called Googlebook<https://urldefense.com/v3/__https://blog.google/products-and-platforms/platforms/android/meet-googlebook/__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWqnjg8QsDQ$>. To prepare for this launch, we're looking for big, culturally relevant ideas rooted in strong media tactics that will deliver significant reach, drive buzz, and change how Canadians shop for laptops. Below is some campaign context to help get your teams aligned ahead of Monday: Campaign Overview * The Product: Googlebook - a new category of premium laptops featuring a transformative, Gemi

Ok? Cheers, Cristina Begin forwarded message: From: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Date: June 26, 2026 at 11:38:08 AM EDT To: Cristina Commisso <cristina.commisso@ideonmedia.

Yes, I can do that. On Fri, Jun 26, 2026 at 11:42 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Ok? > > Cheers, > Cristina > > Begin forwarded message: > > *From:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Date:* June 26, 2026 at 11:38:08 AM EDT > *To:* Cristina Commisso <cristina.commisso@ideonmedia.com>, Stephanie > Kinsella <stephanie.kinsella@wppmedia.com> > *Cc:* Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < > jes.biagioni@ideonmedia.com>, "natalie.milne" < > natalie.milne@ideonmedia.com> > *Subject:* *Re: Q4 Google Campaign Briefing* > >  > Hey Cristina, > > The meeting will be virtual, we'll send an invite shortly! Would it still > work if we shifted the meeting to 2:30 on Monday? > > Thanks! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, June 26, 2026 9:34 AM > *To:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com> > *Cc:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh < > justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; > natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Morning Stephanie - Happy Friday! > > Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be > meeting in person or virtually. > > And thank you so much for the additional context. We'll come prepared with > relevant past examples and are really looking forward to diving into this > opportunity. I think our team will be able to come up with some really > exciting ideas. What a fun launch to be a part of! > > Looking forward to it, > Cristina > > On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella < > stephanie.kinsella@wppmedia.com> wrote: > > Hi, Cristina & Jes. > > So nice to e-meet you both! 🙂 > > Following up on the note below from Lindsay with some more context - we've > lined up the client for Monday afternoon, so how does *1:30pm on Monday *work > for your team? > > In advance of the call, we also wanted to share a high-level overview of > the brief so you're not going in completely blind, but admittedly it's > evolving. > > For Monday, if you could please have your team come prepared to share *1-2 > case studies *of past brand campaigns you've executed that have > successfully: > > - Elevated a brand's premium perception in Canada > - Generated undeniable launch hype or executed "unmissable" > moments/stunts > > > As a handy little nugget, when building out this brief with the client, > some of the work they've previously done that they have a lot of heart that > they feel aligns with their vision of "premium and stunty" include things > like: > > - *Google Search X The Devil Wears Prada 2 *(Google partnered with > Vogue to produce custom content with Simone Ashley): > https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en > <https://urldefense.com/v3/__https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWql74lasNg$> > - *Google Maps X Services95 *(Google partnered with Service95 to > integrate and promote Dua Lipa's travel recos): > https://blog.google/products-and-platforms/products/maps/dua-lipa/ > <https://urldefense.com/v3/__https://blog.google/products-and-platforms/products/maps/dua-lipa/__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWqncKOR_6Q$> > > > As mentioned, this may continue to evolve but please review the > information below and come with any questions you may have. The client will > also be present and walking through the global strategy. > > *Please note that this information is highly confidential and not to be > discussed or shared with any third parties.* > > *The Opportunity: Googlebo

Amazing! Cheers, Cristina On Jun 26, 2026, at 11:43 AM, Natalie Milne <natalie.milne@ideonmedia.com> wrote:  Yes, I can do that. On Fri, Jun 26, 2026 at 11:42 AM Cristina Commisso <cristina.

Okay great! And yes, 2:30 totally works! Cheers, Cristina On Jun 26, 2026, at 11:38 AM, Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> wrote:  Hey Cristina, The meeting will be virtual, we'

Same! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jun 26, 2026 at 11:43 AM Natalie Milne <natalie.milne@ideonmedia.com> wrote: > Yes, I can do that. > > On Fri, Jun 26, 2026 at 11:42 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Ok? >> >> Cheers, >> Cristina >> >> Begin forwarded message: >> >> *From:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> >> *Date:* June 26, 2026 at 11:38:08 AM EDT >> *To:* Cristina Commisso <cristina.commisso@ideonmedia.com>, Stephanie >> Kinsella <stephanie.kinsella@wppmedia.com> >> *Cc:* Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >> jes.biagioni@ideonmedia.com>, "natalie.milne" < >> natalie.milne@ideonmedia.com> >> *Subject:* *Re: Q4 Google Campaign Briefing* >> >>  >> Hey Cristina, >> >> The meeting will be virtual, we'll send an invite shortly! Would it still >> work if we shifted the meeting to 2:30 on Monday? >> >> Thanks! >> >> [image: WPP Media] >> >> Lindsay Muchnik >> Associate Director, Media Partnerships >> WPP Media >> Mobile: +14163471928 >> wppmedia.com <https://www.wppmedia.com/> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Friday, June 26, 2026 9:34 AM >> *To:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >> *Cc:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh < >> justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; >> natalie.milne <natalie.milne@ideonmedia.com> >> *Subject:* Re: Q4 Google Campaign Briefing >> >> External: >> >> Morning Stephanie - Happy Friday! >> >> Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be >> meeting in person or virtually. >> >> And thank you so much for the additional context. We'll come prepared >> with relevant past examples and are really looking forward to diving into >> this opportunity. I think our team will be able to come up with some really >> exciting ideas. What a fun launch to be a part of! >> >> Looking forward to it, >> Cristina >> >> On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella < >> stephanie.kinsella@wppmedia.com> wrote: >> >> Hi, Cristina & Jes. >> >> So nice to e-meet you both! 🙂 >> >> Following up on the note below from Lindsay with some more context - >> we've lined up the client for Monday afternoon, so how does *1:30pm on >> Monday *work for your team? >> >> In advance of the call, we also wanted to share a high-level overview of >> the brief so you're not going in completely blind, but admittedly it's >> evolving. >> >> For Monday, if you could please have your team come prepared to share *1-2 >> case studies *of past brand campaigns you've executed that have >> successfully: >> >> - Elevated a brand's premium perception in Canada >> - Generated undeniable launch hype or executed "unmissable" >> moments/stunts >> >> >> As a handy little nugget, when building out this brief with the client, >> some of the work they've previously done that they have a lot of heart that >> they feel aligns with their vision of "premium and stunty" include things >> like: >> >> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >> Vogue to produce custom content with Simone Ashley): >> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >> <https://urldefense.com/v3/__https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWql74lasNg$> >> - *Google Maps X Services95 *(Google partnered with Service95 to >> integrate and promote Dua Lipa's travel recos): >> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >> <https://urldefense.com/v3/__https://blog.google/products-and-platforms/products/maps/dua-lipa/__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWqncKOR_6Q$> >> >> >> As mentioned, this may continue to evolve but please review

Thanks both! I've let her know :) On Fri, Jun 26, 2026 at 11:43 AM Natalie Milne <natalie.milne@ideonmedia.com> wrote: > Yes, I can do that. > > On Fri, Jun 26, 2026 at 11:42 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Ok? >> >> Cheers, >> Cristina >> >> Begin forwarded message: >> >> *From:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> >> *Date:* June 26, 2026 at 11:38:08 AM EDT >> *To:* Cristina Commisso <cristina.commisso@ideonmedia.com>, Stephanie >> Kinsella <stephanie.kinsella@wppmedia.com> >> *Cc:* Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >> jes.biagioni@ideonmedia.com>, "natalie.milne" < >> natalie.milne@ideonmedia.com> >> *Subject:* *Re: Q4 Google Campaign Briefing* >> >>  >> Hey Cristina, >> >> The meeting will be virtual, we'll send an invite shortly! Would it still >> work if we shifted the meeting to 2:30 on Monday? >> >> Thanks! >> >> [image: WPP Media] >> >> Lindsay Muchnik >> Associate Director, Media Partnerships >> WPP Media >> Mobile: +14163471928 >> wppmedia.com <https://www.wppmedia.com/> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Friday, June 26, 2026 9:34 AM >> *To:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >> *Cc:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh < >> justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; >> natalie.milne <natalie.milne@ideonmedia.com> >> *Subject:* Re: Q4 Google Campaign Briefing >> >> External: >> >> Morning Stephanie - Happy Friday! >> >> Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be >> meeting in person or virtually. >> >> And thank you so much for the additional context. We'll come prepared >> with relevant past examples and are really looking forward to diving into >> this opportunity. I think our team will be able to come up with some really >> exciting ideas. What a fun launch to be a part of! >> >> Looking forward to it, >> Cristina >> >> On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella < >> stephanie.kinsella@wppmedia.com> wrote: >> >> Hi, Cristina & Jes. >> >> So nice to e-meet you both! 🙂 >> >> Following up on the note below from Lindsay with some more context - >> we've lined up the client for Monday afternoon, so how does *1:30pm on >> Monday *work for your team? >> >> In advance of the call, we also wanted to share a high-level overview of >> the brief so you're not going in completely blind, but admittedly it's >> evolving. >> >> For Monday, if you could please have your team come prepared to share *1-2 >> case studies *of past brand campaigns you've executed that have >> successfully: >> >> - Elevated a brand's premium perception in Canada >> - Generated undeniable launch hype or executed "unmissable" >> moments/stunts >> >> >> As a handy little nugget, when building out this brief with the client, >> some of the work they've previously done that they have a lot of heart that >> they feel aligns with their vision of "premium and stunty" include things >> like: >> >> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >> Vogue to produce custom content with Simone Ashley): >> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >> <https://urldefense.com/v3/__https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWql74lasNg$> >> - *Google Maps X Services95 *(Google partnered with Service95 to >> integrate and promote Dua Lipa's travel recos): >> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >> <https://urldefense.com/v3/__https://blog.google/products-and-platforms/products/maps/dua-lipa/__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWqncKOR_6Q$> >> >> >> As mentioned, this may continue to evolve but please review the >> information below and come with any questions you may have. Th

Are we only talking about Complex for this? On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Jes and I were talking about using Samsung as an example for them. @Natalie > Milne <natalie.milne@ideonmedia.com> any thoughts on another option? > > ---------- Forwarded message --------- > From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> > Date: Thu, Jun 25, 2026 at 6:37 PM > Subject: Re: Q4 Google Campaign Briefing > To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay Muchnik > <Lindsay.Muchnik@wppmedia.com> > Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < > jes.biagioni@ideonmedia.com> > > > Hi, Cristina & Jes. > > So nice to e-meet you both! 🙂 > > Following up on the note below from Lindsay with some more context - we've > lined up the client for Monday afternoon, so how does *1:30pm on Monday *work > for your team? > > In advance of the call, we also wanted to share a high-level overview of > the brief so you're not going in completely blind, but admittedly it's > evolving. > > For Monday, if you could please have your team come prepared to share *1-2 > case studies *of past brand campaigns you've executed that have > successfully: > > - Elevated a brand's premium perception in Canada > - Generated undeniable launch hype or executed "unmissable" > moments/stunts > > > As a handy little nugget, when building out this brief with the client, > some of the work they've previously done that they have a lot of heart that > they feel aligns with their vision of "premium and stunty" include things > like: > > - *Google Search X The Devil Wears Prada 2 *(Google partnered with > Vogue to produce custom content with Simone Ashley): > https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en > - *Google Maps X Services95 *(Google partnered with Service95 to > integrate and promote Dua Lipa's travel recos): > https://blog.google/products-and-platforms/products/maps/dua-lipa/ > > > As mentioned, this may continue to evolve but please review the > information below and come with any questions you may have. The client will > also be present and walking through the global strategy. > > *Please note that this information is highly confidential and not to be > discussed or shared with any third parties.* > > *The Opportunity: Googlebook Launch (Fall 2026)* > > Google is preparing for the Canadian launch of a new category of premium > laptops called Googlebook > <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> > . > > To prepare for this launch, we're looking for big, culturally relevant > ideas rooted in strong media tactics that will deliver significant reach, > drive buzz, and change how Canadians shop for laptops. > > Below is some campaign context to help get your teams aligned ahead of > Monday: > > *Campaign Overview* > > - The Product: Googlebook - a new category of premium laptops > featuring a transformative, Gemini-forward AI experience integrated > directly into the OS, unlocking a seamless ecosystem with Android phones. > - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in > Canada. These are tech-forward individuals and premium Android users who > currently default to Windows for their laptops, but view their personal > laptops as a creative "greenhouse" to focus, build, and grow personal > projects/hobbies. > - The Challenge: Laptop purchases have become transactional and > unexciting. Additionally, Canadians can be guarded skeptics when it comes > to AI. We need to break through this indifference, build hype, and "show > and tell" the tangible, seamless benefits of Googlebook’s AI (such as > effortless handoffs between phone and laptop, and intuitive workspace > curation) to make these features feel real and exciting. > - Campaign Budget: $200,000 CAD for Sports only. Multiple pillar > response would be up to $400,000 CAD budget > - Launch Timing: Fall 2026 (Official launch October 1, 2026, with > potentia

Yep - They've specifically asked for Complex for this one! On Fri, Jun 26, 2026 at 2:19 PM Natalie Milne <natalie.milne@ideonmedia.com> wrote: > Are we only talking about Complex for this? > > > > On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Jes and I were talking about using Samsung as an example for them. @Natalie >> Milne <natalie.milne@ideonmedia.com> any thoughts on another option? >> >> ---------- Forwarded message --------- >> From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >> Date: Thu, Jun 25, 2026 at 6:37 PM >> Subject: Re: Q4 Google Campaign Briefing >> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay >> Muchnik <Lindsay.Muchnik@wppmedia.com> >> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >> jes.biagioni@ideonmedia.com> >> >> >> Hi, Cristina & Jes. >> >> So nice to e-meet you both! 🙂 >> >> Following up on the note below from Lindsay with some more context - >> we've lined up the client for Monday afternoon, so how does *1:30pm on >> Monday *work for your team? >> >> In advance of the call, we also wanted to share a high-level overview of >> the brief so you're not going in completely blind, but admittedly it's >> evolving. >> >> For Monday, if you could please have your team come prepared to share *1-2 >> case studies *of past brand campaigns you've executed that have >> successfully: >> >> - Elevated a brand's premium perception in Canada >> - Generated undeniable launch hype or executed "unmissable" >> moments/stunts >> >> >> As a handy little nugget, when building out this brief with the client, >> some of the work they've previously done that they have a lot of heart that >> they feel aligns with their vision of "premium and stunty" include things >> like: >> >> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >> Vogue to produce custom content with Simone Ashley): >> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >> - *Google Maps X Services95 *(Google partnered with Service95 to >> integrate and promote Dua Lipa's travel recos): >> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >> >> >> As mentioned, this may continue to evolve but please review the >> information below and come with any questions you may have. The client will >> also be present and walking through the global strategy. >> >> *Please note that this information is highly confidential and not to be >> discussed or shared with any third parties.* >> >> *The Opportunity: Googlebook Launch (Fall 2026)* >> >> Google is preparing for the Canadian launch of a new category of premium >> laptops called Googlebook >> <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> >> . >> >> To prepare for this launch, we're looking for big, culturally relevant >> ideas rooted in strong media tactics that will deliver significant reach, >> drive buzz, and change how Canadians shop for laptops. >> >> Below is some campaign context to help get your teams aligned ahead of >> Monday: >> >> *Campaign Overview* >> >> - The Product: Googlebook - a new category of premium laptops >> featuring a transformative, Gemini-forward AI experience integrated >> directly into the OS, unlocking a seamless ecosystem with Android phones. >> - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in >> Canada. These are tech-forward individuals and premium Android users who >> currently default to Windows for their laptops, but view their personal >> laptops as a creative "greenhouse" to focus, build, and grow personal >> projects/hobbies. >> - The Challenge: Laptop purchases have become transactional and >> unexciting. Additionally, Canadians can be guarded skeptics when it comes >> to AI. We need to break through this indifference, build hype, and "show >> and tell" the tangible, seamless benefits of Googlebook’s AI (such as >> effortless handoffs between phone and laptop, and intuitive workspace >> curatio

OK, so for our own case studies, we'd have to choose from the following. The US stuff is probably more relevant. - Samsung - Audible - Puma - Under Armour - adidas - Walmart (in production, but we will be showcasing tech) On Fri, Jun 26, 2026 at 2:20 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Yep - They've specifically asked for Complex for this one! > > On Fri, Jun 26, 2026 at 2:19 PM Natalie Milne < > natalie.milne@ideonmedia.com> wrote: > >> Are we only talking about Complex for this? >> >> >> >> On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Jes and I were talking about using Samsung as an example for them. @Natalie >>> Milne <natalie.milne@ideonmedia.com> any thoughts on another option? >>> >>> ---------- Forwarded message --------- >>> From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >>> Date: Thu, Jun 25, 2026 at 6:37 PM >>> Subject: Re: Q4 Google Campaign Briefing >>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay >>> Muchnik <Lindsay.Muchnik@wppmedia.com> >>> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >>> jes.biagioni@ideonmedia.com> >>> >>> >>> Hi, Cristina & Jes. >>> >>> So nice to e-meet you both! 🙂 >>> >>> Following up on the note below from Lindsay with some more context - >>> we've lined up the client for Monday afternoon, so how does *1:30pm on >>> Monday *work for your team? >>> >>> In advance of the call, we also wanted to share a high-level overview of >>> the brief so you're not going in completely blind, but admittedly it's >>> evolving. >>> >>> For Monday, if you could please have your team come prepared to share *1-2 >>> case studies *of past brand campaigns you've executed that have >>> successfully: >>> >>> - Elevated a brand's premium perception in Canada >>> - Generated undeniable launch hype or executed "unmissable" >>> moments/stunts >>> >>> >>> As a handy little nugget, when building out this brief with the client, >>> some of the work they've previously done that they have a lot of heart that >>> they feel aligns with their vision of "premium and stunty" include things >>> like: >>> >>> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >>> Vogue to produce custom content with Simone Ashley): >>> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >>> - *Google Maps X Services95 *(Google partnered with Service95 to >>> integrate and promote Dua Lipa's travel recos): >>> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >>> >>> >>> As mentioned, this may continue to evolve but please review the >>> information below and come with any questions you may have. The client will >>> also be present and walking through the global strategy. >>> >>> *Please note that this information is highly confidential and not to be >>> discussed or shared with any third parties.* >>> >>> *The Opportunity: Googlebook Launch (Fall 2026)* >>> >>> Google is preparing for the Canadian launch of a new category of premium >>> laptops called Googlebook >>> <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> >>> . >>> >>> To prepare for this launch, we're looking for big, culturally relevant >>> ideas rooted in strong media tactics that will deliver significant reach, >>> drive buzz, and change how Canadians shop for laptops. >>> >>> Below is some campaign context to help get your teams aligned ahead of >>> Monday: >>> >>> *Campaign Overview* >>> >>> - The Product: Googlebook - a new category of premium laptops >>> featuring a transformative, Gemini-forward AI experience integrated >>> directly into the OS, unlocking a seamless ecosystem with Android phones. >>> - The Target Audience: Millennial "Life Optimizers" (ages 30–45) in >>> Canada. These are tech-forward individuals and premium Android users who >>> currently default to Windows for their laptops, but view their personal >>> laptops as a creative "greenhouse" to focus, build, and

Thoughts on Samsung and then these Google campaigns: https://docs.google.com/presentation/d/1_6RCWf75ZyWAbugm7ehdrQTPURAs1c5wEuEeKSjRSuU/edit?slide=id.g2a845088d94_0_308#slide=id.g2a845088d94_0_308 https://docs.google.com/presentation/d/1SflTQdmMd32qgYHNu_8NhZXdqAhMsu5kZpvrZF-SC78/edit?slide=id.g3a326b363df_0_944#slide=id.g3a326b363df_0_944 On Fri, Jun 26, 2026 at 2:25 PM Natalie Milne <natalie.milne@ideonmedia.com> wrote: > OK, so for our own case studies, we'd have to choose from the following. > The US stuff is probably more relevant. > > - Samsung > - Audible > - Puma > - Under Armour > - adidas > - Walmart (in production, but we will be showcasing tech) > > > On Fri, Jun 26, 2026 at 2:20 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Yep - They've specifically asked for Complex for this one! >> >> On Fri, Jun 26, 2026 at 2:19 PM Natalie Milne < >> natalie.milne@ideonmedia.com> wrote: >> >>> Are we only talking about Complex for this? >>> >>> >>> >>> On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < >>> cristina.commisso@ideonmedia.com> wrote: >>> >>>> Jes and I were talking about using Samsung as an example for them. @Natalie >>>> Milne <natalie.milne@ideonmedia.com> any thoughts on another option? >>>> >>>> ---------- Forwarded message --------- >>>> From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >>>> Date: Thu, Jun 25, 2026 at 6:37 PM >>>> Subject: Re: Q4 Google Campaign Briefing >>>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay >>>> Muchnik <Lindsay.Muchnik@wppmedia.com> >>>> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >>>> jes.biagioni@ideonmedia.com> >>>> >>>> >>>> Hi, Cristina & Jes. >>>> >>>> So nice to e-meet you both! 🙂 >>>> >>>> Following up on the note below from Lindsay with some more context - >>>> we've lined up the client for Monday afternoon, so how does *1:30pm on >>>> Monday *work for your team? >>>> >>>> In advance of the call, we also wanted to share a high-level overview >>>> of the brief so you're not going in completely blind, but admittedly it's >>>> evolving. >>>> >>>> For Monday, if you could please have your team come prepared to share *1-2 >>>> case studies *of past brand campaigns you've executed that have >>>> successfully: >>>> >>>> - Elevated a brand's premium perception in Canada >>>> - Generated undeniable launch hype or executed "unmissable" >>>> moments/stunts >>>> >>>> >>>> As a handy little nugget, when building out this brief with the client, >>>> some of the work they've previously done that they have a lot of heart that >>>> they feel aligns with their vision of "premium and stunty" include things >>>> like: >>>> >>>> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >>>> Vogue to produce custom content with Simone Ashley): >>>> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >>>> - *Google Maps X Services95 *(Google partnered with Service95 to >>>> integrate and promote Dua Lipa's travel recos): >>>> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >>>> >>>> >>>> As mentioned, this may continue to evolve but please review the >>>> information below and come with any questions you may have. The client will >>>> also be present and walking through the global strategy. >>>> >>>> *Please note that this information is highly confidential and not to be >>>> discussed or shared with any third parties.* >>>> >>>> *The Opportunity: Googlebook Launch (Fall 2026)* >>>> >>>> Google is preparing for the Canadian launch of a new category of >>>> premium laptops called Googlebook >>>> <https://blog.google/products-and-platforms/platforms/android/meet-googlebook/> >>>> . >>>> >>>> To prepare for this launch, we're looking for big, culturally relevant >>>> ideas rooted in strong media tactics that will deliver significant reach, >>>> drive buzz, and change how Canadians shop for laptops. >>>> >>>> Below is some campaign context to help get your teams aligned ahead of >>>> Monday:

Thanks, appreciate the flexibility! I just sent through a calendar invite, please feel free to forward to anyone I may have missed. Small pivot here, the client will not be joining, but our team will still talk through the brief and answer any questions you might have. However, if you could still come forward with case studies, that would be great! Have a great weekend! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Friday, June 26, 2026 11:48 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Okay great! And yes, 2:30 totally works! Cheers, Cristina On Jun 26, 2026, at 11:38 AM, Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> wrote:  Hey Cristina, The meeting will be virtual, we'll send an invite shortly! Would it still work if we shifted the meeting to 2:30 on Monday? Thanks! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Friday, June 26, 2026 9:34 AM To: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> Cc: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Morning Stephanie - Happy Friday! Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be meeting in person or virtually. And thank you so much for the additional context. We'll come prepared with relevant past examples and are really looking forward to diving into this opportunity. I think our team will be able to come up with some really exciting ideas. What a fun launch to be a part of! Looking forward to it, Cristina On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>> wrote: Hi, Cristina & Jes. So nice to e-meet you both! 🙂 Following up on the note below from Lindsay with some more context - we've lined up the client for Monday afternoon, so how does 1:30pm on Monday work for your team? In advance of the call, we also wanted to share a high-level overview of the brief so you're not going in completely blind, but admittedly it's evolving. For Monday, if you could please have your team come prepared to share 1-2 case studies of past brand campaigns you've executed that have successfully: * Elevated a brand's premium perception in Canada * Generated undeniable launch hype or executed "unmissable" moments/stunts As a handy little nugget, when building out this brief with the client, some of the work they've previously done that they have a lot of heart that they feel aligns with their vision of "premium and stunty" include things like: * Google Search X The Devil Wears Prada 2 (Google partnered with Vogue to produce custom content with Simone Ashley): https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en<https://urldefense.com/v3/__https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWql74lasNg$> * Google Maps X Services95 (Google partnered with Service95 to integrate and promote Dua Lipa's travel recos): https://blog.google/products-and-platforms/products/maps/dua-lipa/<https://urldefense.com/v3/__https://blog.google/products-and-platforms/products/maps/dua-lipa/__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDW

Confirming receipt! Will do! Have a great weekend, chat Monday! On Fri, Jun 26, 2026 at 3:49 PM Lindsay Muchnik < Lindsay.Muchnik@wppmedia.com> wrote: > Thanks, appreciate the flexibility! I just sent through a calendar invite, > please feel free to forward to anyone I may have missed. > > Small pivot here, the client will not be joining, but our team will still > talk through the brief and answer any questions you might have. However, if > you could still come forward with case studies, that would be great! > > Have a great weekend! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, June 26, 2026 11:48 AM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Okay great! And yes, 2:30 totally works! > > Cheers, > Cristina > > On Jun 26, 2026, at 11:38 AM, Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > >  > Hey Cristina, > > The meeting will be virtual, we'll send an invite shortly! Would it still > work if we shifted the meeting to 2:30 on Monday? > > Thanks! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, June 26, 2026 9:34 AM > *To:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com> > *Cc:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh < > justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; > natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Morning Stephanie - Happy Friday! > > Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be > meeting in person or virtually. > > And thank you so much for the additional context. We'll come prepared with > relevant past examples and are really looking forward to diving into this > opportunity. I think our team will be able to come up with some really > exciting ideas. What a fun launch to be a part of! > > Looking forward to it, > Cristina > > On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella < > stephanie.kinsella@wppmedia.com> wrote: > > Hi, Cristina & Jes. > > So nice to e-meet you both! 🙂 > > Following up on the note below from Lindsay with some more context - we've > lined up the client for Monday afternoon, so how does *1:30pm on Monday *work > for your team? > > In advance of the call, we also wanted to share a high-level overview of > the brief so you're not going in completely blind, but admittedly it's > evolving. > > For Monday, if you could please have your team come prepared to share *1-2 > case studies *of past brand campaigns you've executed that have > successfully: > > - Elevated a brand's premium perception in Canada > - Generated undeniable launch hype or executed "unmissable" > moments/stunts > > > As a handy little nugget, when building out this brief with the client, > some of the work they've previously done that they have a lot of heart that > they feel aligns with their vision of "premium and stunty" include things > like: > > - *Google Search X The Devil Wears Prada 2 *(Google partnered with > Vogue to produce custom content with Simone Ashley): > https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en > <https://urldefense.com/v3/__https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en__;!!MOA0!a-niEPeFvosoxWipFNM3q6kFAGIgk9QD46-DED3ZfpesV8ax3FmtoK2vqEyoq6ZZx_CDhUIT2Z95iHxgWKXXcVZoRvUDWql74lasNg$> > - *Google Maps X Services95

Yes, great additions! I wonder if Isabelle (or planning) has a slide where she condensed the work Google has done with Google? I know in the previous preso that was in person she was showcasing Complex! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Jun 26, 2026 at 2:31 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Thoughts on Samsung and then these Google campaigns: > > https://docs.google.com/presentation/d/1_6RCWf75ZyWAbugm7ehdrQTPURAs1c5wEuEeKSjRSuU/edit?slide=id.g2a845088d94_0_308#slide=id.g2a845088d94_0_308 > > > https://docs.google.com/presentation/d/1SflTQdmMd32qgYHNu_8NhZXdqAhMsu5kZpvrZF-SC78/edit?slide=id.g3a326b363df_0_944#slide=id.g3a326b363df_0_944 > > On Fri, Jun 26, 2026 at 2:25 PM Natalie Milne < > natalie.milne@ideonmedia.com> wrote: > >> OK, so for our own case studies, we'd have to choose from the following. >> The US stuff is probably more relevant. >> >> - Samsung >> - Audible >> - Puma >> - Under Armour >> - adidas >> - Walmart (in production, but we will be showcasing tech) >> >> >> On Fri, Jun 26, 2026 at 2:20 PM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Yep - They've specifically asked for Complex for this one! >>> >>> On Fri, Jun 26, 2026 at 2:19 PM Natalie Milne < >>> natalie.milne@ideonmedia.com> wrote: >>> >>>> Are we only talking about Complex for this? >>>> >>>> >>>> >>>> On Fri, Jun 26, 2026 at 9:45 AM Cristina Commisso < >>>> cristina.commisso@ideonmedia.com> wrote: >>>> >>>>> Jes and I were talking about using Samsung as an example for them. @Natalie >>>>> Milne <natalie.milne@ideonmedia.com> any thoughts on another option? >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >>>>> Date: Thu, Jun 25, 2026 at 6:37 PM >>>>> Subject: Re: Q4 Google Campaign Briefing >>>>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Lindsay >>>>> Muchnik <Lindsay.Muchnik@wppmedia.com> >>>>> Cc: Justine Tainsh <justine.tainsh@wppmedia.com>, Jes Biagioni < >>>>> jes.biagioni@ideonmedia.com> >>>>> >>>>> >>>>> Hi, Cristina & Jes. >>>>> >>>>> So nice to e-meet you both! 🙂 >>>>> >>>>> Following up on the note below from Lindsay with some more context - >>>>> we've lined up the client for Monday afternoon, so how does *1:30pm >>>>> on Monday *work for your team? >>>>> >>>>> In advance of the call, we also wanted to share a high-level overview >>>>> of the brief so you're not going in completely blind, but admittedly it's >>>>> evolving. >>>>> >>>>> For Monday, if you could please have your team come prepared to share *1-2 >>>>> case studies *of past brand campaigns you've executed that have >>>>> successfully: >>>>> >>>>> - Elevated a brand's premium perception in Canada >>>>> - Generated undeniable launch hype or executed "unmissable" >>>>> moments/stunts >>>>> >>>>> >>>>> As a handy little nugget, when building out this brief with the >>>>> client, some of the work they've previously done that they have a lot of >>>>> heart that they feel aligns with their vision of "premium and stunty" >>>>> include things like: >>>>> >>>>> - *Google Search X The Devil Wears Prada 2 *(Google partnered with >>>>> Vogue to produce custom content with Simone Ashley): >>>>> https://www.instagram.com/reel/DXZJSDWj8Fl/?hl=en >>>>> - *Google Maps X Services95 *(Google partnered with Service95 to >>>>> integrate and promote Dua Lipa's travel recos): >>>>> https://blog.google/products-and-platforms/products/maps/dua-lipa/ >>>>> >>>>> >>>>> As mentioned, this may continue to evolve but please review the >>>>> information below and come with any questions you may have. The client will >>>>> also be present and walking through the global strategy. >>>>> >>>>> *Please note that this information is highly confidential and not to >>>>> be discussed or shared with any third parties.* >>>>> >>>>> *The Opportunity: Googlebook Launch (Fall 2026)* >>>>> >>>>> Google is pr

Hi Stephanie and Lindsay, Thank you both again for the time yesterday! It was so great chatting with you and learning more! As promised, I've attached a few past Complex campaign examples. If any questions come up while you're reviewing them, or if there are any additional examples you'd like to see, just let me know. The team and I are really excited to start brainstorming for the launch and digging into ideas. Feel free to send along any updates as they come, and we'll be sure to reach out if any questions pop up following our brainstorm as well. Looking forward to continuing the conversation and seeing where we can take this! Talk soon, Cristina On Fri, Jun 26, 2026 at 3:51 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Confirming receipt! Will do! > > Have a great weekend, chat Monday! > > On Fri, Jun 26, 2026 at 3:49 PM Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > >> Thanks, appreciate the flexibility! I just sent through a calendar >> invite, please feel free to forward to anyone I may have missed. >> >> Small pivot here, the client will not be joining, but our team will still >> talk through the brief and answer any questions you might have. However, if >> you could still come forward with case studies, that would be great! >> >> Have a great weekend! >> >> [image: WPP Media] >> >> Lindsay Muchnik >> Associate Director, Media Partnerships >> WPP Media >> Mobile: +14163471928 >> wppmedia.com <https://www.wppmedia.com/> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Friday, June 26, 2026 11:48 AM >> *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> >> *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine >> Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < >> jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com >> > >> *Subject:* Re: Q4 Google Campaign Briefing >> >> External: >> >> Okay great! And yes, 2:30 totally works! >> >> Cheers, >> Cristina >> >> On Jun 26, 2026, at 11:38 AM, Lindsay Muchnik < >> Lindsay.Muchnik@wppmedia.com> wrote: >> >>  >> Hey Cristina, >> >> The meeting will be virtual, we'll send an invite shortly! Would it still >> work if we shifted the meeting to 2:30 on Monday? >> >> Thanks! >> >> [image: WPP Media] >> >> Lindsay Muchnik >> Associate Director, Media Partnerships >> WPP Media >> Mobile: +14163471928 >> wppmedia.com <https://www.wppmedia.com/> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Friday, June 26, 2026 9:34 AM >> *To:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com> >> *Cc:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh < >> justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; >> natalie.milne <natalie.milne@ideonmedia.com> >> *Subject:* Re: Q4 Google Campaign Briefing >> >> External: >> >> Morning Stephanie - Happy Friday! >> >> Monday at 1:30 p.m. works for us! Just wanted to confirm whether we'll be >> meeting in person or virtually. >> >> And thank you so much for the additional context. We'll come prepared >> with relevant past examples and are really looking forward to diving into >> this opportunity. I think our team will be able to come up with some really >> exciting ideas. What a fun launch to be a part of! >> >> Looking forward to it, >> Cristina >> >> On Thu, Jun 25, 2026 at 6:37 PM Stephanie Kinsella < >> stephanie.kinsella@wppmedia.com> wrote: >> >> Hi, Cristina & Jes. >> >> So nice to e-meet you both! 🙂 >> >> Following up on the note below from Lindsay with some more context - >> we've lined up the client for Monday afternoon, so how does *1:30pm on >> Monday *work for your team? >> >> In advance of the call, we also wanted to share a high-level overview of >> the brief so you're not going in completely blind, but admittedly it's >> evolving. >> >> For Monday, if you could please have your team come prepared to share

Hey Cristina, Thank you so much for the chat yesterday and for sharing these examples! We're chatting with the client on Friday, so we'll let you know if anything new comes up. But in the meantime, can you work towards a deadline of EOD July 10th to send a fully flushed out proposal? Thanks again! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Tuesday, June 30, 2026 11:16 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Hi Stephanie and Lindsay, Thank you both again for the time yesterday! It was so great chatting with you and learning more! As promised, I've attached a few past Complex campaign examples. If any questions come up while you're reviewing them, or if there are any additional examples you'd like to see, just let me know. The team and I are really excited to start brainstorming for the launch and digging into ideas. Feel free to send along any updates as they come, and we'll be sure to reach out if any questions pop up following our brainstorm as well. Looking forward to continuing the conversation and seeing where we can take this! Talk soon, Cristina On Fri, Jun 26, 2026 at 3:51 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Confirming receipt! Will do! Have a great weekend, chat Monday! On Fri, Jun 26, 2026 at 3:49 PM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Thanks, appreciate the flexibility! I just sent through a calendar invite, please feel free to forward to anyone I may have missed. Small pivot here, the client will not be joining, but our team will still talk through the brief and answer any questions you might have. However, if you could still come forward with case studies, that would be great! Have a great weekend! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Friday, June 26, 2026 11:48 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; natalie.milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> Subject: Re: Q4 Google Campaign Briefing External: Okay great! And yes, 2:30 totally works! Cheers, Cristina On Jun 26, 2026, at 11:38 AM, Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote:  Hey Cristina, The meeting will be virtual, we'll send an invite shortly! Would it still work if we shifted the meeting to 2:30 on Monday? Thanks! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Friday, June 26, 2026 9:34 AM To: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>> Cc: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@id

Absolutely - we'll work to send the proposal by the 10th for sure! On Tue, Jun 30, 2026 at 11:58 AM Lindsay Muchnik < Lindsay.Muchnik@wppmedia.com> wrote: > Hey Cristina, > > Thank you so much for the chat yesterday and for sharing these examples! > We're chatting with the client on Friday, so we'll let you know if anything > new comes up. But in the meantime, can you work towards a deadline of EOD > July 10th to send a fully flushed out proposal? > > Thanks again! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, June 30, 2026 11:16 AM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Hi Stephanie and Lindsay, > > Thank you both again for the time yesterday! It was so great chatting with > you and learning more! > > As promised, I've attached a few past Complex campaign examples. If any > questions come up while you're reviewing them, or if there are any > additional examples you'd like to see, just let me know. > > The team and I are really excited to start brainstorming for the launch > and digging into ideas. Feel free to send along any updates as they come, > and we'll be sure to reach out if any questions pop up following our > brainstorm as well. > > Looking forward to continuing the conversation and seeing where we can > take this! > > Talk soon, > Cristina > > On Fri, Jun 26, 2026 at 3:51 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Confirming receipt! Will do! > > Have a great weekend, chat Monday! > > On Fri, Jun 26, 2026 at 3:49 PM Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > > Thanks, appreciate the flexibility! I just sent through a calendar invite, > please feel free to forward to anyone I may have missed. > > Small pivot here, the client will not be joining, but our team will still > talk through the brief and answer any questions you might have. However, if > you could still come forward with case studies, that would be great! > > Have a great weekend! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, June 26, 2026 11:48 AM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Okay great! And yes, 2:30 totally works! > > Cheers, > Cristina > > On Jun 26, 2026, at 11:38 AM, Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > >  > Hey Cristina, > > The meeting will be virtual, we'll send an invite shortly! Would it still > work if we shifted the meeting to 2:30 on Monday? > > Thanks! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, June 26, 2026 9:34 AM > *To:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com> > *Cc:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com>; Justine Tainsh < > justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; > natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: >

Hi! Any chance you could share the past campaigns deck in PPT or Google? No worries if not! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Tuesday, June 30, 2026 1:05 PM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Absolutely - we'll work to send the proposal by the 10th for sure! On Tue, Jun 30, 2026 at 11:58 AM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Hey Cristina, Thank you so much for the chat yesterday and for sharing these examples! We're chatting with the client on Friday, so we'll let you know if anything new comes up. But in the meantime, can you work towards a deadline of EOD July 10th to send a fully flushed out proposal? Thanks again! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Tuesday, June 30, 2026 11:16 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; natalie.milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> Subject: Re: Q4 Google Campaign Briefing External: Hi Stephanie and Lindsay, Thank you both again for the time yesterday! It was so great chatting with you and learning more! As promised, I've attached a few past Complex campaign examples. If any questions come up while you're reviewing them, or if there are any additional examples you'd like to see, just let me know. The team and I are really excited to start brainstorming for the launch and digging into ideas. Feel free to send along any updates as they come, and we'll be sure to reach out if any questions pop up following our brainstorm as well. Looking forward to continuing the conversation and seeing where we can take this! Talk soon, Cristina On Fri, Jun 26, 2026 at 3:51 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Confirming receipt! Will do! Have a great weekend, chat Monday! On Fri, Jun 26, 2026 at 3:49 PM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Thanks, appreciate the flexibility! I just sent through a calendar invite, please feel free to forward to anyone I may have missed. Small pivot here, the client will not be joining, but our team will still talk through the brief and answer any questions you might have. However, if you could still come forward with case studies, that would be great! Have a great weekend! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Friday, June 26, 2026 11:48 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; natalie.milne <natalie.milne@id

Hey!! Of course, the file sizes may be too large to send as attachments, so I popped them in a drive here <https://drive.google.com/drive/u/1/folders/1z-9lActwOy7PJTLEpD-LZ1Gcu9icoS2g> ! Let me know if that works for you! On Thu, Jul 2, 2026 at 4:20 PM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> wrote: > Hi! Any chance you could share the past campaigns deck in PPT or Google? > No worries if not! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, June 30, 2026 1:05 PM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Absolutely - we'll work to send the proposal by the 10th for sure! > > On Tue, Jun 30, 2026 at 11:58 AM Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > > Hey Cristina, > > Thank you so much for the chat yesterday and for sharing these examples! > We're chatting with the client on Friday, so we'll let you know if anything > new comes up. But in the meantime, can you work towards a deadline of EOD > July 10th to send a fully flushed out proposal? > > Thanks again! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, June 30, 2026 11:16 AM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Hi Stephanie and Lindsay, > > Thank you both again for the time yesterday! It was so great chatting with > you and learning more! > > As promised, I've attached a few past Complex campaign examples. If any > questions come up while you're reviewing them, or if there are any > additional examples you'd like to see, just let me know. > > The team and I are really excited to start brainstorming for the launch > and digging into ideas. Feel free to send along any updates as they come, > and we'll be sure to reach out if any questions pop up following our > brainstorm as well. > > Looking forward to continuing the conversation and seeing where we can > take this! > > Talk soon, > Cristina > > On Fri, Jun 26, 2026 at 3:51 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Confirming receipt! Will do! > > Have a great weekend, chat Monday! > > On Fri, Jun 26, 2026 at 3:49 PM Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > > Thanks, appreciate the flexibility! I just sent through a calendar invite, > please feel free to forward to anyone I may have missed. > > Small pivot here, the client will not be joining, but our team will still > talk through the brief and answer any questions you might have. However, if > you could still come forward with case studies, that would be great! > > Have a great weekend! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, June 26, 2026 11:48 AM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.miln

Thank you! Sorry ignore the request from my personal email lol! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, July 2, 2026 4:33 PM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Hey!! Of course, the file sizes may be too large to send as attachments, so I popped them in a drive here<https://urldefense.com/v3/__https://drive.google.com/drive/u/1/folders/1z-9lActwOy7PJTLEpD-LZ1Gcu9icoS2g__;!!MOA0!ZcLDywVanMkmcWi0PzdhQ7wPi8vZlHEVsffPJsHVS0Tig29D18tgtsq7Z3Dx1u-nVXGCnhPWfkeeRNXlYomRqCEFanWaP5kK74WROA$>! Let me know if that works for you! On Thu, Jul 2, 2026 at 4:20 PM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Hi! Any chance you could share the past campaigns deck in PPT or Google? No worries if not! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Tuesday, June 30, 2026 1:05 PM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; natalie.milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> Subject: Re: Q4 Google Campaign Briefing External: Absolutely - we'll work to send the proposal by the 10th for sure! On Tue, Jun 30, 2026 at 11:58 AM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Hey Cristina, Thank you so much for the chat yesterday and for sharing these examples! We're chatting with the client on Friday, so we'll let you know if anything new comes up. But in the meantime, can you work towards a deadline of EOD July 10th to send a fully flushed out proposal? Thanks again! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Tuesday, June 30, 2026 11:16 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; natalie.milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> Subject: Re: Q4 Google Campaign Briefing External: Hi Stephanie and Lindsay, Thank you both again for the time yesterday! It was so great chatting with you and learning more! As promised, I've attached a few past Complex campaign examples. If any questions come up while you're reviewing them, or if there are any additional examples you'd like to see, just let me know. The team and I are really excited to start brainstorming for the launch and digging into ideas. Feel free to send along any updates as they come, and we'll be sure to reach out if any questions pop up following our brainstorm as well. Looking forward to continuing the conversation and seeing where we can take this! Talk soon, Cristina On Fri, Jun 26, 2026 at 3:51 PM Cristina Com

Hi team! We met with the clients late last week and showed them the case studies/previous examples and they really liked them! However, they want to steer away from physical events or live activations. Instead, they want to focus the budget on a high-impact, highly creative media and content play that drives massive buzz digitally (Under Armor/ US Complex example is great). We still want to create buzz and excitement, but without a physical activation. Hope this helps steer your reco a bit more! Please let me know if you have any questions. Thanks, [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Sent: Thursday, July 2, 2026 4:39 PM To: Cristina Commisso <cristina.commisso@ideonmedia.com> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing Thank you! Sorry ignore the request from my personal email lol! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, July 2, 2026 4:33 PM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni <jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Subject: Re: Q4 Google Campaign Briefing External: Hey!! Of course, the file sizes may be too large to send as attachments, so I popped them in a drive here<https://urldefense.com/v3/__https://drive.google.com/drive/u/1/folders/1z-9lActwOy7PJTLEpD-LZ1Gcu9icoS2g__;!!MOA0!ZcLDywVanMkmcWi0PzdhQ7wPi8vZlHEVsffPJsHVS0Tig29D18tgtsq7Z3Dx1u-nVXGCnhPWfkeeRNXlYomRqCEFanWaP5kK74WROA$>! Let me know if that works for you! On Thu, Jul 2, 2026 at 4:20 PM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Hi! Any chance you could share the past campaigns deck in PPT or Google? No worries if not! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Tuesday, June 30, 2026 1:05 PM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> Cc: Stephanie Kinsella <stephanie.kinsella@wppmedia.com<mailto:stephanie.kinsella@wppmedia.com>>; Justine Tainsh <justine.tainsh@wppmedia.com<mailto:justine.tainsh@wppmedia.com>>; Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; natalie.milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> Subject: Re: Q4 Google Campaign Briefing External: Absolutely - we'll work to send the proposal by the 10th for sure! On Tue, Jun 30, 2026 at 11:58 AM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wppmedia.com>> wrote: Hey Cristina, Thank you so much for the chat yesterday and for sharing these examples! We're chatting with the client on Friday, so we'll let you know if anything new comes up. But in the meantime, can you work towards a deadline of EOD July 10th to send a fully flushed out proposal? Thanks again! [WPP Media] Lindsay Muchnik Associate Director, Media Partnerships WPP Media Mobile: +14163471928 wppmedia.com<https://www.wppmedia.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Tuesday, June 30, 2026 11:16 AM To: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com<mailto:Lindsay.Muchnik@wp

Hey Lindsay! Amazing timing - we're having another regroup tomorrow to further refine our concept, so this is super helpful, and totally noted! Cheers, Cristina On Jul 6, 2026, at 5:04 PM, Lindsay

New feedback for our google concept! Cheers, Cristina Begin forwarded message: From: Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> Date: July 6, 2026 at 5:04:53 PM EDT To: Cristina Commisso <

Hey team! Happy Friday! Hope it's been a fabulous week! Thanks so much again for thinking of us for this campaign, we had a blast coming up with concepts for the launch! Please see attached for our recommendations/ Upon review, we're more than happy to jump on a call next week to walk you through the ideas and answer any questions you may have, feel free to share your avails! Here's a snapshot of what to expect in our proposal: - *The How-To Series - *Follow some of the industry's top creators as they bring an idea to life, showcasing how Googlebook supports the creative process from concept to completion. - *Speed Run Your Side Hustle -* A challenge-based series where creators launch a project in just 72 hours, demonstrating productivity and innovation powered by Googlebook. - *Northern Frequency* - Complex Canada's emerging artist series, positioning Googlebook at the center of music creation and cultural discovery. - *GOAT Talk Canada -* Sponsorship of the Canadian launch of Complex's hit franchise, connecting Googlebook to influential voices across music, sports, and culture. Also, let me know if you'd like me to share a PPT so you can utilize some of the slides! Thanks so much again - Wishing you all a great weekend! Cheers, Cristina On Mon, Jul 6, 2026 at 5:04 PM Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> wrote: > Hi team! > > We met with the clients late last week and showed them the case > studies/previous examples and they really liked them! However, they want to > steer away from physical events or live activations. Instead, they want to > focus the budget on a high-impact, highly creative media and content play > that drives massive buzz digitally (Under Armor/ US Complex example is > great). We still want to create buzz and excitement, but without a physical > activation. Hope this helps steer your reco a bit more! > > Please let me know if you have any questions. > > Thanks, > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Sent:* Thursday, July 2, 2026 4:39 PM > *To:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > Thank you! Sorry ignore the request from my personal email lol! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, July 2, 2026 4:33 PM > *To:* Lindsay Muchnik <Lindsay.Muchnik@wppmedia.com> > *Cc:* Stephanie Kinsella <stephanie.kinsella@wppmedia.com>; Justine > Tainsh <justine.tainsh@wppmedia.com>; Jes Biagioni < > jes.biagioni@ideonmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> > *Subject:* Re: Q4 Google Campaign Briefing > > External: > > Hey!! Of course, the file sizes may be too large to send as attachments, > so I popped them in a drive here > <https://urldefense.com/v3/__https://drive.google.com/drive/u/1/folders/1z-9lActwOy7PJTLEpD-LZ1Gcu9icoS2g__;!!MOA0!ZcLDywVanMkmcWi0PzdhQ7wPi8vZlHEVsffPJsHVS0Tig29D18tgtsq7Z3Dx1u-nVXGCnhPWfkeeRNXlYomRqCEFanWaP5kK74WROA$> > ! > > Let me know if that works for you! > > On Thu, Jul 2, 2026 at 4:20 PM Lindsay Muchnik < > Lindsay.Muchnik@wppmedia.com> wrote: > > Hi! Any chance you could share the past campaigns deck in PPT or Google? > No worries if not! > > [image: WPP Media] > > Lindsay Muchnik > Associate Director, Media Partnerships > WPP Media > Mobile: +14163471928 > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Crist

Hi Alex Thanks for advising on the additional items - our team will ensure that we do not end up with any clearance items. We have the studio tomorrow until *6PM* so arrangements will need to be made to have the products removed - if we can get some direction on that process that would be helpful. Thanks Leslie ᐧ On Tue, Jul 7, 2026 at 2:19 PM Alex Steriovski <Alex.Steriovski@walmart.com> wrote: > Hi Leslie, > > > > Yes, feel free to purchase items from your local store to fill any gaps. > Please ensure the items are *not on clearance* and are either at everyday > price or Rollback pricing only. > > > > @Sabrina Cunningham <Sabrina.Cunningham@walmart.com> will advise on the > products at the end of the shoot as well as any food allergy considerations. > > > > Thanks, > Alex > > > > > > > > Alex Steriovski > > Senior Manager, Seasonal Marketing > > E alex.steriovski@walmart.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, July 7, 2026 1:44 PM > *To:* Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Cc:* Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne < > natalie.milne@ideonmedia.com>; Alex Steriovski < > Alex.Steriovski@walmart.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject:* EXT: Re: Walmart x Ideon Integration > > > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Sabrina > > > > A few quick questions as we are working through setup today: > > > > - Now that we're styling, we have a few gaps we'd like to fill. As long as > we purchases from our local Walmart, are we ok to go and choose a few > additional items to include in the background? > > > > - Can you let us know what is happening with the products at the end of > the shoot? > > > > - I know you said you would be attending tomorrow - do you have any food > sensitivities we should be aware of? > > > > Thanks > > Leslie > > ᐧ > > > > On Tue, Jul 7, 2026 at 9:32 AM Natalie Milne <natalie.milne@ideonmedia.com> > wrote: > > Great! Thank you > > > > On Jul 7, 2026, at 9:07 AM, Sabrina Cunningham < > Sabrina.Cunningham@walmart.com> wrote: > >  > > Hi Natalie - the team will be there around 11:30 today. > > > > Sabrina Cunningham > > Manager, Production > > > > > > *From: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Date: *Monday, July 6, 2026 at 4:57 PM > *To: *Natalie Milne <natalie.milne@ideonmedia.com>; Leslie McCormick < > leslie.mccormick@ideonmedia.com> > *Cc: *Helen Turbian <helen.turbian@starcomww.com>; Alex Steriovski < > Alex.Steriovski@walmart.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *Re: EXT: Re: Walmart x Ideon Integration > > Hi Natalie > > > > They can drop off tomorrow morning. Does that work? > > > > The only items I couldn't source were the poster frames and the owala. If > you find them, please pick them up! > > > > Thanks, > > Sabrina > ------------------------------ > > *From:* Natalie Milne <natalie.milne@ideonmedia.com> > *Sent:* Monday, July 6, 2026 4:41 PM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Helen Turbian < > helen.turbian@starcomww.com>; Alex Steriovski <Alex.Steriovski@walmart.com>; > Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject:* EXT: Re: Walmart x Ideon Integration > > > > *EXTERNAL: *Report suspicious emails to *Email Abuse.

HI Leslie - I want to add that I have a couple laptop samples I will bring tomorrow morning. Also - are you saying that we need to pick up the product form the studio tomorrow? If so, how early can this happen? Sabrina Cunningham Manager, Production From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Date: Tuesday, July 7, 2026 at 2:22 PM To: Alex Steriovski <Alex.Steriovski@walmart.com> Cc: Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne <natalie.milne@ideonmedia.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani <masha.zarakhani@publicismedia.com>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com>; parthi.sejpal <parthi.sejpal@starcomww.com> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi Alex Thanks for advising on the additional items - our team will ensure that we do not end up with any clearance items. We have the studio tomorrow until 6PM so arrangements will need to be made to have the products removed - if we can get some direction on that process that would be helpful. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=cfc04ebb-08af-486e-abc6-5655c7ddcc45]ᐧ On Tue, Jul 7, 2026 at 2:19 PM Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>> wrote: Hi Leslie, Yes, feel free to purchase items from your local store to fill any gaps. Please ensure the items are not on clearance and are either at everyday price or Rollback pricing only. @Sabrina Cunningham<mailto:Sabrina.Cunningham@walmart.com> will advise on the products at the end of the shoot as well as any food allergy considerations. Thanks, Alex Alex Steriovski Senior Manager, Seasonal Marketing E alex.steriovski@walmart.com<mailto:alex.steriovski@walmart.com> [cid:ii_19f3dcf02564ce8e91] From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, July 7, 2026 1:44 PM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> Cc: Helen Turbian <helen.turbian@starcomww.com<mailto:helen.turbian@starcomww.com>>; Natalie Milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>>; Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>>; Nathan Fortune <Nathan.Fortune@walmart.com<mailto:Nathan.Fortune@walmart.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Masha Zarakhani <masha.zarakhani@publicismedia.com<mailto:masha.zarakhani@publicismedia.com>>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com<mailto:sierra.bevacqua@publicismedia.com>>; parthi.sejpal <parthi.sejpal@starcomww.com<mailto:parthi.sejpal@starcomww.com>> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi Sabrina A few quick questions as we are working through setup today: - Now that we're styling, we have a few gaps we'd like to fill. As long as we purchases from our local Walmart, are we ok to go and choose a few additional items to include in the background? - Can you let us know what is happening with the products at the end of the shoot? - I know you said you would be attending tomorrow - do you have any food sensitivities we should be aware of? Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=aec83494-b5b8-4a6e-ade5-d1624a911c89]ᐧ On Tue, Jul 7, 2026 at 9:32 AM Natalie Milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> wrote: Great! Thank you On Jul 7, 2026, at 9:07 AM, Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> wrote:  Hi Natalie - the team will be there around 11:30 today. Sabrina Cunningham Manager, Production From: Sabrina Cunningh

Hi again - can you confirm when I should arrive and that this is the address 52 St Lawrence St #113, Toronto, ON M5A 3N1 Sabrina Cunningham Manager, Production From: Sabrina Cunningham <Sabrina.Cunningham@walmart.com> Date: Tuesday, July 7, 2026 at 3:13 PM To: Leslie McCormick <leslie.mccormick@ideonmedia.com>; Alex Steriovski <Alex.Steriovski@walmart.com> Cc: Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne <natalie.milne@ideonmedia.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani <masha.zarakhani@publicismedia.com>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com>; parthi.sejpal <parthi.sejpal@starcomww.com> Subject: Re: EXT: Re: Walmart x Ideon Integration HI Leslie - I want to add that I have a couple laptop samples I will bring tomorrow morning. Also - are you saying that we need to pick up the product form the studio tomorrow? If so, how early can this happen? Sabrina Cunningham Manager, Production From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Date: Tuesday, July 7, 2026 at 2:22 PM To: Alex Steriovski <Alex.Steriovski@walmart.com> Cc: Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne <natalie.milne@ideonmedia.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani <masha.zarakhani@publicismedia.com>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com>; parthi.sejpal <parthi.sejpal@starcomww.com> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi Alex Thanks for advising on the additional items - our team will ensure that we do not end up with any clearance items. We have the studio tomorrow until 6PM so arrangements will need to be made to have the products removed - if we can get some direction on that process that would be helpful. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=cfc04ebb-08af-486e-abc6-5655c7ddcc45]ᐧ On Tue, Jul 7, 2026 at 2:19 PM Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>> wrote: Hi Leslie, Yes, feel free to purchase items from your local store to fill any gaps. Please ensure the items are not on clearance and are either at everyday price or Rollback pricing only. @Sabrina Cunningham<mailto:Sabrina.Cunningham@walmart.com> will advise on the products at the end of the shoot as well as any food allergy considerations. Thanks, Alex Alex Steriovski Senior Manager, Seasonal Marketing E alex.steriovski@walmart.com<mailto:alex.steriovski@walmart.com> [cid:ii_19f3dcf02564ce8e91] From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, July 7, 2026 1:44 PM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> Cc: Helen Turbian <helen.turbian@starcomww.com<mailto:helen.turbian@starcomww.com>>; Natalie Milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>>; Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>>; Nathan Fortune <Nathan.Fortune@walmart.com<mailto:Nathan.Fortune@walmart.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Masha Zarakhani <masha.zarakhani@publicismedia.com<mailto:masha.zarakhani@publicismedia.com>>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com<mailto:sierra.bevacqua@publicismedia.com>>; parthi.sejpal <parthi.sejpal@starcomww.com<mailto:parthi.sejpal@starcomww.com>> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi Sabrina A few quick questions as we are working through setup today: - Now that we're styling, we have a few gaps we'd like to fill. As long as we purchases from our local Walmart, are we ok to go and choose a few additional items to include in the background? -

Hi Sabrina If you can arrive tomorrow for 10AM that would be great - I have attached the production deck for you as well. Address is correct: 52 St Lawrence St #113 Toronto, ON M5A 3N1 If you need assistance getting into the building when you arrive you can call either Natalie (416-885-1851) or myself (905-580-7922). Thanks Leslie On Tue, Jul 7, 2026 at 4:07 PM Sabrina Cunningham < Sabrina.Cunningham@walmart.com> wrote: > Hi again - can you confirm when I should arrive and that this is the > address 52 St Lawrence St #113, Toronto, ON M5A 3N1 > > > Sabrina Cunningham > Manager, Production > > > *From: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Date: *Tuesday, July 7, 2026 at 3:13 PM > *To: *Leslie McCormick <leslie.mccormick@ideonmedia.com>; Alex Steriovski > <Alex.Steriovski@walmart.com> > *Cc: *Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne < > natalie.milne@ideonmedia.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *Re: EXT: Re: Walmart x Ideon Integration > > HI Leslie - I want to add that I have a couple laptop samples I will bring > tomorrow morning. > > Also - are you saying that we need to pick up the product form the studio > tomorrow? If so, how early can this happen? > > Sabrina Cunningham > Manager, Production > > > *From: *Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Date: *Tuesday, July 7, 2026 at 2:22 PM > *To: *Alex Steriovski <Alex.Steriovski@walmart.com> > *Cc: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Helen Turbian < > helen.turbian@starcomww.com>; Natalie Milne <natalie.milne@ideonmedia.com>; > Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *EXT: Re: Walmart x Ideon Integration > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Alex > > Thanks for advising on the additional items - our team will ensure that we > do not end up with any clearance items. > > We have the studio tomorrow until *6PM* so arrangements will need to be > made to have the products removed - if we can get some direction on that > process that would be helpful. > > Thanks > Leslie > > ᐧ > > On Tue, Jul 7, 2026 at 2:19 PM Alex Steriovski < > Alex.Steriovski@walmart.com> wrote: > > Hi Leslie, > > > > Yes, feel free to purchase items from your local store to fill any gaps. > Please ensure the items are *not on clearance* and are either at everyday > price or Rollback pricing only. > > > > @Sabrina Cunningham <Sabrina.Cunningham@walmart.com> will advise on the > products at the end of the shoot as well as any food allergy considerations. > > > > Thanks, > Alex > > > > > > > > Alex Steriovski > > Senior Manager, Seasonal Marketing > > E alex.steriovski@walmart.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, July 7, 2026 1:44 PM > *To:* Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Cc:* Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne < > natalie.milne@ideonmedia.com>; Alex Steriovski < > Alex.Steriovski@walmart.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject:* EXT: Re: Walmart x Ideon Integration > > > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Sabrina > > > > A few quick questions as we are working through setup today: > > > > - Now that we're styling, we have a few gaps we'd like to fill. As long as > we purchases from our local Walmart, are we ok to

Hi Sabrina, I spoke to the studio and they have another booking the next morning, so ideally we should load out everything tomorrow. If that's not possible let me know and I'll work with the studio on a solution for overnight storage. We will shoot the big items first, so the futon, dresser, and mirror could be ready for pickup as early as 2 pm. We are happy to store smaller items at our office for pick up later in the week. Call me when you arrive tomorrow and I'll meet you at the front door. 52 St. Lawrence Street My number: 416-885-1851 Thanks again! Natalie On Tue, Jul 7, 2026 at 3:13 PM Sabrina Cunningham < Sabrina.Cunningham@walmart.com> wrote: > HI Leslie - I want to add that I have a couple laptop samples I will bring > tomorrow morning. > > Also - are you saying that we need to pick up the product form the studio > tomorrow? If so, how early can this happen? > > Sabrina Cunningham > Manager, Production > > > *From: *Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Date: *Tuesday, July 7, 2026 at 2:22 PM > *To: *Alex Steriovski <Alex.Steriovski@walmart.com> > *Cc: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Helen Turbian < > helen.turbian@starcomww.com>; Natalie Milne <natalie.milne@ideonmedia.com>; > Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *EXT: Re: Walmart x Ideon Integration > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Alex > > Thanks for advising on the additional items - our team will ensure that we > do not end up with any clearance items. > > We have the studio tomorrow until *6PM* so arrangements will need to be > made to have the products removed - if we can get some direction on that > process that would be helpful. > > Thanks > Leslie > > ᐧ > > On Tue, Jul 7, 2026 at 2:19 PM Alex Steriovski < > Alex.Steriovski@walmart.com> wrote: > > Hi Leslie, > > > > Yes, feel free to purchase items from your local store to fill any gaps. > Please ensure the items are *not on clearance* and are either at everyday > price or Rollback pricing only. > > > > @Sabrina Cunningham <Sabrina.Cunningham@walmart.com> will advise on the > products at the end of the shoot as well as any food allergy considerations. > > > > Thanks, > Alex > > > > > > > > Alex Steriovski > > Senior Manager, Seasonal Marketing > > E alex.steriovski@walmart.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, July 7, 2026 1:44 PM > *To:* Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Cc:* Helen Turbian <helen.turbian@starcomww.com>; Natalie Milne < > natalie.milne@ideonmedia.com>; Alex Steriovski < > Alex.Steriovski@walmart.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject:* EXT: Re: Walmart x Ideon Integration > > > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Sabrina > > > > A few quick questions as we are working through setup today: > > > > - Now that we're styling, we have a few gaps we'd like to fill. As long as > we purchases from our local Walmart, are we ok to go and choose a few > additional items to include in the background? > > > > - Can you let us know what is happening with the products at the end of > the shoot? > > > > - I know you said you would be attending tomorrow - do you have any food > sensitivities we should be aware of? > > > > Thanks > > Leslie > > ᐧ > > > > On Tue, Jul 7, 2026 at 9:32 AM Natalie Milne <natalie.milne@ideonmedia.com> > wrote: > > Great! Thank you > > > > On Jul 7, 2026, at 9:07 AM, Sabrina Cunningham < > Sabrina.Cunningham@walmart.com> wrote: > >  > > Hi Natalie - the team wil

Hi Natalie - I can get a pickup for 2pm at the latest - so if you think we’ll be done with the big stuff, we should be ok! Sabrina Cunningham Manager, Production From: Natalie Milne <natalie.milne@ideonmedia.com> Date: Tuesday, July 7, 2026 at 7:29 PM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com> Cc: Leslie McCormick <leslie.mccormick@ideonmedia.com>; Alex Steriovski <Alex.Steriovski@walmart.com>; Helen Turbian <helen.turbian@starcomww.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani <masha.zarakhani@publicismedia.com>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com>; parthi.sejpal <parthi.sejpal@starcomww.com> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi Sabrina, I spoke to the studio and they have another booking the next morning, so ideally we should load out everything tomorrow. If that's not possible let me know and I'll work with the studio on a solution for overnight storage. We will shoot the big items first, so the futon, dresser, and mirror could be ready for pickup as early as 2 pm. We are happy to store smaller items at our office for pick up later in the week. Call me when you arrive tomorrow and I'll meet you at the front door. 52 St. Lawrence Street My number: 416-885-1851 Thanks again! Natalie On Tue, Jul 7, 2026 at 3:13 PM Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> wrote: HI Leslie - I want to add that I have a couple laptop samples I will bring tomorrow morning. Also - are you saying that we need to pick up the product form the studio tomorrow? If so, how early can this happen? Sabrina Cunningham Manager, Production From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Date: Tuesday, July 7, 2026 at 2:22 PM To: Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>> Cc: Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>>; Helen Turbian <helen.turbian@starcomww.com<mailto:helen.turbian@starcomww.com>>; Natalie Milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>>; Nathan Fortune <Nathan.Fortune@walmart.com<mailto:Nathan.Fortune@walmart.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Masha Zarakhani <masha.zarakhani@publicismedia.com<mailto:masha.zarakhani@publicismedia.com>>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com<mailto:sierra.bevacqua@publicismedia.com>>; parthi.sejpal <parthi.sejpal@starcomww.com<mailto:parthi.sejpal@starcomww.com>> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi Alex Thanks for advising on the additional items - our team will ensure that we do not end up with any clearance items. We have the studio tomorrow until 6PM so arrangements will need to be made to have the products removed - if we can get some direction on that process that would be helpful. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=cfc04ebb-08af-486e-abc6-5655c7ddcc45]ᐧ On Tue, Jul 7, 2026 at 2:19 PM Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>> wrote: Hi Leslie, Yes, feel free to purchase items from your local store to fill any gaps. Please ensure the items are not on clearance and are either at everyday price or Rollback pricing only. @Sabrina Cunningham<mailto:Sabrina.Cunningham@walmart.com> will advise on the products at the end of the shoot as well as any food allergy considerations. Thanks, Alex Alex Steriovski Senior Manager, Seasonal Marketing E alex.steriovski@walmart.com<mailto:alex.steriovski@walmart.com> [cid:ii_19f3ee25cc84ce8e91] From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Tuesday, July 7, 2026 1:44 PM To: Sabrin

Hi Sabrina and Alex Thanks so much for a great shoot yesterday - we are really happy with how things turned out. For our next steps: - *Here* <https://a8bfcbdd.streak-link.com/C9FDzrnCAkhEKVhhfwb2nBy1/https%3A%2F%2Fregulusdavid.pic-time.com%2FPhvJcwQdyLvIg> is the gallery with our photo selects - please let me know if you have any concerns with any of these images, we do have alternates but these were the favourites - Attached is the document with each of the products listed and the prices that we found online - where a link or price was missing we have highlighted that in green **Please let me know ASAP if you have any issues accessing these items** We will need: - confirmation the team is aligned on the images - confirmation on the pricing and the addition of any of the missing prices Just a reminder that the next phase of the production is shooting streeter interviews in Toronto where we will show the photos to people and ask them to guess the total price of the products. We understand that this entails making claims, and understand that the pricing needs to be confirmed by legal. Our team is planning on shooting the streeters on *Tuesday, July 14* so we would like to have the above confirmed by EOD tomorrow (Friday) or by Monday at noon at the latest. We need to ensure our team has all the appropriate information prior to shooting. Thanks Leslie ᐧ On Tue, Jul 7, 2026 at 8:19 PM Sabrina Cunningham < Sabrina.Cunningham@walmart.com> wrote: > Hi Natalie - I can get a pickup for 2pm at the latest - so if you think > we’ll be done with the big stuff, we should be ok! > > Sabrina Cunningham > Manager, Production > > > *From: *Natalie Milne <natalie.milne@ideonmedia.com> > *Date: *Tuesday, July 7, 2026 at 7:29 PM > *To: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Cc: *Leslie McCormick <leslie.mccormick@ideonmedia.com>; Alex Steriovski > <Alex.Steriovski@walmart.com>; Helen Turbian <helen.turbian@starcomww.com>; > Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *EXT: Re: Walmart x Ideon Integration > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Sabrina, > > I spoke to the studio and they have another booking the next morning, so > ideally we should load out everything tomorrow. If that's not possible let > me know and I'll work with the studio on a solution for overnight storage. > > We will shoot the big items first, so the futon, dresser, and mirror could > be ready for pickup as early as 2 pm. We are happy to store smaller items > at our office for pick up later in the week. > > Call me when you arrive tomorrow and I'll meet you at the front door. > > 52 St. Lawrence Street > My number: 416-885-1851 > > Thanks again! > Natalie > > On Tue, Jul 7, 2026 at 3:13 PM Sabrina Cunningham < > Sabrina.Cunningham@walmart.com> wrote: > > HI Leslie - I want to add that I have a couple laptop samples I will bring > tomorrow morning. > > Also - are you saying that we need to pick up the product form the studio > tomorrow? If so, how early can this happen? > > Sabrina Cunningham > Manager, Production > > > *From: *Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Date: *Tuesday, July 7, 2026 at 2:22 PM > *To: *Alex Steriovski <Alex.Steriovski@walmart.com> > *Cc: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Helen Turbian < > helen.turbian@starcomww.com>; Natalie Milne <natalie.milne@ideonmedia.com>; > Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *EXT: Re: Walmart x Ideon Integration > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi Alex > > Thanks for

Hi again Sabrina & Alex @Sabrina Cunningham <Sabrina.Cunningham@walmart.com> we discussed at the shoot on Wednesday possibly getting Imani some clothing to wear during the streeters. We have confirmed her sizing is: TOPS: Large (sometimes XL) BOTTOMS: XL Please let us know if it is possible to get her some clothing options in advance of shooting the streeters. We are scheduled to shoot them on Tuesday, July 14 - this date will change if we are not able to get legal approval on the images and pricing shared earlier, but that is our preferred date in order to stick with the desired timeline. Thanks Leslie On Thu, Jul 9, 2026 at 3:01 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Sabrina and Alex > > Thanks so much for a great shoot yesterday - we are really happy with how > things turned out. > > For our next steps: > - *Here* > <https://a8bfcbdd.streak-link.com/C9FDzrnCAkhEKVhhfwb2nBy1/https%3A%2F%2Fregulusdavid.pic-time.com%2FPhvJcwQdyLvIg> is > the gallery with our photo selects - please let me know if you have any > concerns with any of these images, we do have alternates but these were the > favourites > - Attached is the document with each of the products listed and the prices > that we found online - where a link or price was missing we have > highlighted that in green > > **Please let me know ASAP if you have any issues accessing these items** > > We will need: > - confirmation the team is aligned on the images > - confirmation on the pricing and the addition of any of the missing > prices > > Just a reminder that the next phase of the production is shooting streeter > interviews in Toronto where we will show the photos to people and ask them > to guess the total price of the products. > > We understand that this entails making claims, and understand that the > pricing needs to be confirmed by legal. > > Our team is planning on shooting the streeters on *Tuesday, July 14* so > we would like to have the above confirmed by EOD tomorrow (Friday) or by > Monday at noon at the latest. We need to ensure our team has all the > appropriate information prior to shooting. > > Thanks > Leslie > ᐧ > > On Tue, Jul 7, 2026 at 8:19 PM Sabrina Cunningham < > Sabrina.Cunningham@walmart.com> wrote: > >> Hi Natalie - I can get a pickup for 2pm at the latest - so if you think >> we’ll be done with the big stuff, we should be ok! >> >> Sabrina Cunningham >> Manager, Production >> >> >> *From: *Natalie Milne <natalie.milne@ideonmedia.com> >> *Date: *Tuesday, July 7, 2026 at 7:29 PM >> *To: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com> >> *Cc: *Leslie McCormick <leslie.mccormick@ideonmedia.com>; Alex >> Steriovski <Alex.Steriovski@walmart.com>; Helen Turbian < >> helen.turbian@starcomww.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; >> jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < >> masha.zarakhani@publicismedia.com>; Sierra Bevacqua < >> sierra.bevacqua@publicismedia.com>; parthi.sejpal < >> parthi.sejpal@starcomww.com> >> *Subject: *EXT: Re: Walmart x Ideon Integration >> >> *EXTERNAL: *Report suspicious emails to *Email Abuse.* >> >> Hi Sabrina, >> >> I spoke to the studio and they have another booking the next morning, so >> ideally we should load out everything tomorrow. If that's not possible let >> me know and I'll work with the studio on a solution for overnight storage. >> >> We will shoot the big items first, so the futon, dresser, and mirror >> could be ready for pickup as early as 2 pm. We are happy to store smaller >> items at our office for pick up later in the week. >> >> Call me when you arrive tomorrow and I'll meet you at the front door. >> >> 52 St. Lawrence Street >> My number: 416-885-1851 >> >> Thanks again! >> Natalie >> >> On Tue, Jul 7, 2026 at 3:13 PM Sabrina Cunningham < >> Sabrina.Cunningham@walmart.com> wrote: >> >> HI Leslie - I want to add that I have a couple laptop samples I will >> bring tomorrow morning. >> >> Also - are you saying that we need to pick up

Hi Leslie - Just checking to see what we have in that size. If we don’t have anything appropriate, you may need to shop it. Will keep you posted! Sabrina Cunningham Manager, Production From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Date: Friday, July 10, 2026 at 8:01 AM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Alex Steriovski <Alex.Steriovski@walmart.com> Cc: Natalie Milne <natalie.milne@ideonmedia.com>; Helen Turbian <helen.turbian@starcomww.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani <masha.zarakhani@publicismedia.com>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com>; parthi.sejpal <parthi.sejpal@starcomww.com> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi again Sabrina & Alex @Sabrina Cunningham<mailto:Sabrina.Cunningham@walmart.com> we discussed at the shoot on Wednesday possibly getting Imani some clothing to wear during the streeters. We have confirmed her sizing is: TOPS: Large (sometimes XL) BOTTOMS: XL Please let us know if it is possible to get her some clothing options in advance of shooting the streeters. We are scheduled to shoot them on Tuesday, July 14 - this date will change if we are not able to get legal approval on the images and pricing shared earlier, but that is our preferred date in order to stick with the desired timeline. Thanks Leslie On Thu, Jul 9, 2026 at 3:01 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Sabrina and Alex Thanks so much for a great shoot yesterday - we are really happy with how things turned out. For our next steps: - Here<https://urldefense.com/v3/__https://a8bfcbdd.streak-link.com/C9FDzrnCAkhEKVhhfwb2nBy1/https*3A*2F*2Fregulusdavid.pic-time.com*2FPhvJcwQdyLvIg__;JSUlJQ!!IfjTnhH9!UCCmQMtDRlQ1oAyHE-8FD7GwElwxq7TTUA5yc45e1uwopgwq-8Yq1of0FyaifKaN-eGxqP2hFQj7LtqpmXORTSybWlsQA998JGSB8Q$> is the gallery with our photo selects - please let me know if you have any concerns with any of these images, we do have alternates but these were the favourites - Attached is the document with each of the products listed and the prices that we found online - where a link or price was missing we have highlighted that in green **Please let me know ASAP if you have any issues accessing these items** We will need: - confirmation the team is aligned on the images - confirmation on the pricing and the addition of any of the missing prices Just a reminder that the next phase of the production is shooting streeter interviews in Toronto where we will show the photos to people and ask them to guess the total price of the products. We understand that this entails making claims, and understand that the pricing needs to be confirmed by legal. Our team is planning on shooting the streeters on Tuesday, July 14 so we would like to have the above confirmed by EOD tomorrow (Friday) or by Monday at noon at the latest. We need to ensure our team has all the appropriate information prior to shooting. Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=c5af6963-2db8-4595-a801-5af253e704aa]ᐧ On Tue, Jul 7, 2026 at 8:19 PM Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> wrote: Hi Natalie - I can get a pickup for 2pm at the latest - so if you think we’ll be done with the big stuff, we should be ok! Sabrina Cunningham Manager, Production From: Natalie Milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>> Date: Tuesday, July 7, 2026 at 7:29 PM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> Cc: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>>; Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>>; Helen Turbian <helen.turbian@starcomww.com<mailto:helen.

Thanks for the update Sabrina! Also just wanted to make sure you and Alex saw my earlier email yesterday with the photo selects and the pricing so that we can move ahead with the streeter videos next week. Thanks! Leslie On Fri, Jul 10, 2026 at 9:14 AM Sabrina Cunningham < Sabrina.Cunningham@walmart.com> wrote: > Hi Leslie - Just checking to see what we have in that size. > > If we don’t have anything appropriate, you may need to shop it. Will keep > you posted! > > > Sabrina Cunningham > Manager, Production > > > *From: *Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Date: *Friday, July 10, 2026 at 8:01 AM > *To: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com>; Alex > Steriovski <Alex.Steriovski@walmart.com> > *Cc: *Natalie Milne <natalie.milne@ideonmedia.com>; Helen Turbian < > helen.turbian@starcomww.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; > jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani < > masha.zarakhani@publicismedia.com>; Sierra Bevacqua < > sierra.bevacqua@publicismedia.com>; parthi.sejpal < > parthi.sejpal@starcomww.com> > *Subject: *EXT: Re: Walmart x Ideon Integration > > *EXTERNAL: *Report suspicious emails to *Email Abuse.* > > Hi again Sabrina & Alex > > @Sabrina Cunningham <Sabrina.Cunningham@walmart.com> we discussed at the > shoot on Wednesday possibly getting Imani some clothing to wear during the > streeters. We have confirmed her sizing is: > > TOPS: Large (sometimes XL) > BOTTOMS: XL > > Please let us know if it is possible to get her some clothing options in > advance of shooting the streeters. We are scheduled to shoot them on > Tuesday, July 14 - this date will change if we are not able to get legal > approval on the images and pricing shared earlier, but that is our > preferred date in order to stick with the desired timeline. > > Thanks > Leslie > > On Thu, Jul 9, 2026 at 3:01 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Sabrina and Alex > > Thanks so much for a great shoot yesterday - we are really happy with how > things turned out. > > For our next steps: > - *Here* > <https://urldefense.com/v3/__https://a8bfcbdd.streak-link.com/C9FDzrnCAkhEKVhhfwb2nBy1/https*3A*2F*2Fregulusdavid.pic-time.com*2FPhvJcwQdyLvIg__;JSUlJQ!!IfjTnhH9!UCCmQMtDRlQ1oAyHE-8FD7GwElwxq7TTUA5yc45e1uwopgwq-8Yq1of0FyaifKaN-eGxqP2hFQj7LtqpmXORTSybWlsQA998JGSB8Q$> is > the gallery with our photo selects - please let me know if you have any > concerns with any of these images, we do have alternates but these were the > favourites > - Attached is the document with each of the products listed and the prices > that we found online - where a link or price was missing we have > highlighted that in green > > **Please let me know ASAP if you have any issues accessing these items** > > We will need: > - confirmation the team is aligned on the images > - confirmation on the pricing and the addition of any of the missing > prices > > Just a reminder that the next phase of the production is shooting streeter > interviews in Toronto where we will show the photos to people and ask them > to guess the total price of the products. > > We understand that this entails making claims, and understand that the > pricing needs to be confirmed by legal. > > Our team is planning on shooting the streeters on *Tuesday, July 14* so > we would like to have the above confirmed by EOD tomorrow (Friday) or by > Monday at noon at the latest. We need to ensure our team has all the > appropriate information prior to shooting. > > Thanks > Leslie > ᐧ > > On Tue, Jul 7, 2026 at 8:19 PM Sabrina Cunningham < > Sabrina.Cunningham@walmart.com> wrote: > > Hi Natalie - I can get a pickup for 2pm at the latest - so if you think > we’ll be done with the big stuff, we should be ok! > > Sabrina Cunningham > Manager, Production > > > *From: *Natalie Milne <natalie.milne@ideonmedia.com> > *Date: *Tuesday, July 7, 2026 at 7:29 PM > *To: *Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Cc: *Leslie McCormick <l

Hi Leslie, Thanks for sending these through. Just a couple of questions: 1. For the streeter interviews, how will we communicate to participants which items are included? We need to ensure that any prop items or non-Walmart products are excluded. Would it make sense to include product names with each item? I can see this being a concern from a legal perspective. 2. Do you have a draft script or key talking points for each vignette that you can share? Also, can you remind me where these videos will be published? Will they live on your website, social channels, or both? Thanks, Alex Alex Steriovski Senior Manager, Seasonal Marketing E alex.steriovski@walmart.com<mailto:alex.steriovski@walmart.com> [cid:image001.jpg@01DD1057.2C3DCDF0] From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Friday, July 10, 2026 9:30 AM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com> Cc: Alex Steriovski <Alex.Steriovski@walmart.com>; Natalie Milne <natalie.milne@ideonmedia.com>; Helen Turbian <helen.turbian@starcomww.com>; Nathan Fortune <Nathan.Fortune@walmart.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Masha Zarakhani <masha.zarakhani@publicismedia.com>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com>; parthi.sejpal <parthi.sejpal@starcomww.com> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Thanks for the update Sabrina! Also just wanted to make sure you and Alex saw my earlier email yesterday with the photo selects and the pricing so that we can move ahead with the streeter videos next week. Thanks! Leslie On Fri, Jul 10, 2026 at 9:14 AM Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>> wrote: Hi Leslie - Just checking to see what we have in that size. If we don’t have anything appropriate, you may need to shop it. Will keep you posted! Sabrina Cunningham Manager, Production From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Date: Friday, July 10, 2026 at 8:01 AM To: Sabrina Cunningham <Sabrina.Cunningham@walmart.com<mailto:Sabrina.Cunningham@walmart.com>>; Alex Steriovski <Alex.Steriovski@walmart.com<mailto:Alex.Steriovski@walmart.com>> Cc: Natalie Milne <natalie.milne@ideonmedia.com<mailto:natalie.milne@ideonmedia.com>>; Helen Turbian <helen.turbian@starcomww.com<mailto:helen.turbian@starcomww.com>>; Nathan Fortune <Nathan.Fortune@walmart.com<mailto:Nathan.Fortune@walmart.com>>; jes.biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Masha Zarakhani <masha.zarakhani@publicismedia.com<mailto:masha.zarakhani@publicismedia.com>>; Sierra Bevacqua <sierra.bevacqua@publicismedia.com<mailto:sierra.bevacqua@publicismedia.com>>; parthi.sejpal <parthi.sejpal@starcomww.com<mailto:parthi.sejpal@starcomww.com>> Subject: EXT: Re: Walmart x Ideon Integration EXTERNAL: Report suspicious emails to Email Abuse. Hi again Sabrina & Alex @Sabrina Cunningham<mailto:Sabrina.Cunningham@walmart.com> we discussed at the shoot on Wednesday possibly getting Imani some clothing to wear during the streeters. We have confirmed her sizing is: TOPS: Large (sometimes XL) BOTTOMS: XL Please let us know if it is possible to get her some clothing options in advance of shooting the streeters. We are scheduled to shoot them on Tuesday, July 14 - this date will change if we are not able to get legal approval on the images and pricing shared earlier, but that is our preferred date in order to stick with the desired timeline. Thanks Leslie On Thu, Jul 9, 2026 at 3:01 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Sabrina and Alex Thanks so much for a great shoot yesterday - we are really happy with how things turned out. For our next steps: - Here<https://urldefense.com/v3/__https:/a8bfcbdd.streak-link.com/C9FDzrnCAkhEKVhhfwb2nBy1/https*3A*2F*2Fregulusdavid.pic-time.com*2FPhvJcwQdyLvIg__;JSUlJQ!!IfjTnhH9!UCCmQMtDRlQ1oAyHE-8

Hi Alex See below in *blue *for my notes on your questions. 1. For the streeter interviews, how will we communicate to participants which items are included? We need to ensure that any prop items or non-Walmart products are excluded. Would it make sense to include product names with each item? I can see this being a concern from a legal perspective. *[LESLIE] All of the props and items in the shot are from Walmart - we shopped in store to fill in any missing items, and worked with Sabrina on set to ensure that all the items in the shot are Walmart.* 2. Do you have a draft script or key talking points for each vignette that you can share? *[LESLIE] We were given campaign key messaging at the start of the campaign (I have pasted them below) and that is what our team uses for guidance when creating the content. Streeter interviews don't tend to be scripted, especially the ones we do on Complex. We have asked our social editor to draft a short intro that we can share with you to review.* The way the streeter interviews will work is our host (Imani) will ask the participants how much they think the "dorm items" in the photo cost, or how much the "tech gear" in the photo cost. We then would give them 2 options, and the real price, the Walmart price, would be the lower amount, reminding people that Walmart has great value and affordable prices. This is a social campaign featuring a hero video (with the streeters and photos incorporated), and then some additional social posts (a carousel post with the photos, and two cut down social videos). The timing at the moment is: - Tuesday, July 14 - shoot streeter videos - Friday, July 17 - videos for review - Thursday, July 23 - hero video live It is important that we get the pricing correct and approved before we shoot the streeters. Here are the key messaging notes that we had previously received: CAMPAIGN OBJECTIVE: The primary objective of the campaign is to drive consideration and conersion for Back to Campus by positioning Walmart as the easiest, most affordable one-stop shop for all student essentials across tech, fashion, dorm and everyday needs. KEY MESSAGES: - Walmart has everything you need for Back to Campus in one place, with easy online (app) shopping, and fast delivery options (pickup, delivery) - Stay ready for campus life with trending essentials across tech, fashion and home DO - Highlight Walmart's value, convenience and broad assortment - Show real-life, relatable Back to Campus moments (prep, move in, campus life) - Feature multiple categories to reinforce one-stop-shop messaging DON'T - Don't over-index on a single brand or product feature - Don't include any absolutes (best, greatest, lowers price, or mention competitors ie 'better than competitors') - Don't use any language that includes or signals "cheap, inexpensive, low quality", instead use *low price* or *great value* or *affordable prices* Let us know if there are any other questions! Thanks! Leslie On Fri, Jul 10, 2026 at 10:32 AM Alex Steriovski < Alex.Steriovski@walmart.com> wrote: > Hi Leslie, > > > > Thanks for sending these through. > > > > Just a couple of questions: > > 1. For the streeter interviews, how will we communicate to > participants which items are included? We need to ensure that any prop > items or non-Walmart products are excluded. Would it make sense to include > product names with each item? I can see this being a concern from a legal > perspective. > 2. Do you have a draft script or key talking points for each vignette > that you can share? > > > > Also, can you remind me where these videos will be published? Will they > live on your website, social channels, or both? > > > > Thanks, > Alex > > > > > > Alex Steriovski > > Senior Manager, Seasonal Marketing > > E alex.steriovski@walmart.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Friday, July 10, 2026 9:30 AM > *To:* Sabrina Cunningham <Sabrina.Cunningham@walmart.com> > *Cc:* Alex Steriovsk

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Hi Shannyn Thank you so much for sending! Adding @Tanner Kelly <tanner.kelly@ideonmedia.com> who is covering for @James Anderson <james.anderson@ideonmedia.com> while he is on vacation! We will get back to you shortly. Have a great day! Leslie ᐧ On Fri, Jul 10, 2026 at 11:30 AM Shannyn Werstroh < SWerstroh@horizonmedia.com> wrote: > Hi Leslie! > > > > I'm reaching out to share an RFP for an upcoming Capital One campaign. We > are looking to partner with a few select digital vendors for a programmatic > online display execution. > > The primary objective of this campaign is to increase awareness of Capital > One as a premier destination for top tech talent in Canada, reinforcing > their association with innovation, AI, and a modern tech stack. > > > > Here are the key campaign details: > > - *Campaign:* Capital One - 2026 Canada Tech Recruitment > - *Timeline:* 16 Weeks (August 31 - December 20, 2026) > - *Budget:* $150,000 - $200,000 ~ > - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles > include Engineering, Design, R&D, and other tech-related functions. Their > interests span technology, innovation, business, finance, music, and sports. > - *Target Geography:* Toronto / GTA (Primary focus), with an extended > reach into Kitchener-Waterloo and Ottawa (Secondary focus). > - *Strategy & Tactics:* We are strictly looking for a programmatic > online display strategy that balances scale and precision. The proposal > should leverage a combination of high-impact ad formats and premium > contextual environments. Please detail your contextual and audience-based > targeting capabilities, focusing on reaching professionals on sites related > to tech, engineering, coding, innovation, and business news. > - *Key Performance Indicators (KPIs):* Please outline how your > solution will measure success. We are specifically looking for: > - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. > - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and > In-geo verification. > - *Brand Impact:* Please specify if you offer Brand Lift studies or > other methods to measure upper-funnel impact and changes in audience > perception. > > > > Additionally, please include any added value opportunities we would > qualify for with the investment level. > > > > Lastly, we *will require your team to fill in the attached FLA compliance > forms for this proposal so please send back completed with your campaign > recommendation.* > > > > Please let me know if you have any questions and kindly provide your > proposals no later than *Friday, June 17th.* > > > > > > [image: alt] <http://www.horizon-media.ca> > > *Shannyn Werstroh * > > Supervisor, Digital Investment & Activation > > swerstroh@horizonmedia.com > > [image: linkedin] <https://www.linkedin.com/company/horizonmediacanada> > > [image: instagram] <https://www.instagram.com/horizontoathome> > > [image: alt] <https://horizoncatalyst.com/> > > Meta Business Partner | Google Partner · We’re Hiring → > <https://www.linkedin.com/jobs/search/?currentJobId=3256919686&f_C=15637%2C37482962%2C80659921%2C18082939%2C18680138%2C26238679&geoId=100025096&location=Toronto%2C%20Ontario%2C%20Canada&refresh=true> > > *One paper at a time. Think before you print.* This email and any files > transmitted with it are confidential and intended solely for the use of the > individual or entity to whom it is addressed. If you are not the named > addressee or believe you received this email in error, you should not > disseminate, distribute or copy this email. Please notify the sender > immediately by return email if you have received this email by mistake and > delete it from your system. If you are not the intended recipient, please > be advised that disseminating, distributing or copying this email, or > disclosing or taking any other action in reliance on the contents of this > email is strictly prohibited. > > > > > > [image: alt] <http://www.horizon-media.ca> > > Shannyn Werstroh > > Super

Hi Shannyn, Nice to cross paths with you again. I hope everything has been well on your side. We can help with our added value BLS study here. I am not seeing the FLA compliance form. Leslie or Shannyn, do you mind sending that? Tanner On Fri, Jul 10, 2026 at 2:51 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Shannyn > > Thank you so much for sending! Adding @Tanner Kelly > <tanner.kelly@ideonmedia.com> who is covering for @James Anderson > <james.anderson@ideonmedia.com> while he is on vacation! > > We will get back to you shortly. > > Have a great day! > Leslie > ᐧ > > On Fri, Jul 10, 2026 at 11:30 AM Shannyn Werstroh < > SWerstroh@horizonmedia.com> wrote: > >> Hi Leslie! >> >> >> >> I'm reaching out to share an RFP for an upcoming Capital One campaign. We >> are looking to partner with a few select digital vendors for a programmatic >> online display execution. >> >> The primary objective of this campaign is to increase awareness of >> Capital One as a premier destination for top tech talent in Canada, >> reinforcing their association with innovation, AI, and a modern tech stack. >> >> >> >> Here are the key campaign details: >> >> - *Campaign:* Capital One - 2026 Canada Tech Recruitment >> - *Timeline:* 16 Weeks (August 31 - December 20, 2026) >> - *Budget:* $150,000 - $200,000 ~ >> - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles >> include Engineering, Design, R&D, and other tech-related functions. Their >> interests span technology, innovation, business, finance, music, and sports. >> - *Target Geography:* Toronto / GTA (Primary focus), with an extended >> reach into Kitchener-Waterloo and Ottawa (Secondary focus). >> - *Strategy & Tactics:* We are strictly looking for a programmatic >> online display strategy that balances scale and precision. The proposal >> should leverage a combination of high-impact ad formats and premium >> contextual environments. Please detail your contextual and audience-based >> targeting capabilities, focusing on reaching professionals on sites related >> to tech, engineering, coding, innovation, and business news. >> - *Key Performance Indicators (KPIs):* Please outline how your >> solution will measure success. We are specifically looking for: >> - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. >> - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and >> In-geo verification. >> - *Brand Impact:* Please specify if you offer Brand Lift studies >> or other methods to measure upper-funnel impact and changes in audience >> perception. >> >> >> >> Additionally, please include any added value opportunities we would >> qualify for with the investment level. >> >> >> >> Lastly, we *will require your team to fill in the attached FLA >> compliance forms for this proposal so please send back completed with your >> campaign recommendation.* >> >> >> >> Please let me know if you have any questions and kindly provide your >> proposals no later than *Friday, June 17th.* >> >> >> >> >> >> [image: alt] <http://www.horizon-media.ca> >> >> *Shannyn Werstroh * >> >> Supervisor, Digital Investment & Activation >> >> swerstroh@horizonmedia.com >> >> [image: linkedin] <https://www.linkedin.com/company/horizonmediacanada> >> >> [image: instagram] <https://www.instagram.com/horizontoathome> >> >> [image: alt] <https://horizoncatalyst.com/> >> >> Meta Business Partner | Google Partner · We’re Hiring → >> <https://www.linkedin.com/jobs/search/?currentJobId=3256919686&f_C=15637%2C37482962%2C80659921%2C18082939%2C18680138%2C26238679&geoId=100025096&location=Toronto%2C%20Ontario%2C%20Canada&refresh=true> >> >> *One paper at a time. Think before you print.* This email and any files >> transmitted with it are confidential and intended solely for the use of the >> individual or entity to whom it is addressed. If you are not the named >> addressee or believe you received this email in error, you should not >> disseminate, distribute or copy this email. Pleas

Not a bad way to start vacation! :) ---------- Forwarded message --------- From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Date: Fri, Jul 10, 2026 at 2:52 PM Subject: Fwd: Capital One x Ideon | RFP Request | Horizon Media To: RFPs <rfps@ideonmedia.com> RFP for James ---------- Forwarded message --------- From: Shannyn Werstroh <SWerstroh@horizonmedia.com> Date: Fri, Jul 10, 2026 at 11:30 AM Subject: Capital One x Ideon | RFP Request | Horizon Media To: leslie.mccormick@ideonmedia.com <leslie.mccormick@ideonmedia.com> Cc: Becca Burgess <BBurgess@horizonmedia.com>, Candice Wu < CaWu@horizonmedia.com> Hi Leslie! I'm reaching out to share an RFP for an upcoming Capital One campaign. We are looking to partner with a few select digital vendors for a programmatic online display execution. The primary objective of this campaign is to increase awareness of Capital One as a premier destination for top tech talent in Canada, reinforcing their association with innovation, AI, and a modern tech stack. Here are the key campaign details: - *Campaign:* Capital One - 2026 Canada Tech Recruitment - *Timeline:* 16 Weeks (August 31 - December 20, 2026) - *Budget:* $150,000 - $200,000 ~ - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles include Engineering, Design, R&D, and other tech-related functions. Their interests span technology, innovation, business, finance, music, and sports. - *Target Geography:* Toronto / GTA (Primary focus), with an extended reach into Kitchener-Waterloo and Ottawa (Secondary focus). - *Strategy & Tactics:* We are strictly looking for a programmatic online display strategy that balances scale and precision. The proposal should leverage a combination of high-impact ad formats and premium contextual environments. Please detail your contextual and audience-based targeting capabilities, focusing on reaching professionals on sites related to tech, engineering, coding, innovation, and business news. - *Key Performance Indicators (KPIs):* Please outline how your solution will measure success. We are specifically looking for: - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and In-geo verification. - *Brand Impact:* Please specify if you offer Brand Lift studies or other methods to measure upper-funnel impact and changes in audience perception. Additionally, please include any added value opportunities we would qualify for with the investment level. Lastly, we *will require your team to fill in the attached FLA compliance forms for this proposal so please send back completed with your campaign recommendation.* Please let me know if you have any questions and kindly provide your proposals no later than *Friday, June 17th.* [image: alt] <https://a8bfcbdd.streak-link.com/C9KLMsodHRzxk23QMgl3SVv1/http%3A%2F%2Fwww.horizon-media.ca> *Shannyn Werstroh * Supervisor, Digital Investment & Activation swerstroh@horizonmedia.com [image: linkedin] <https://a8bfcbdd.streak-link.com/C9KLMs0GxmBQ0HsdiQuUm1cj/https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhorizonmediacanada> [image: instagram] <https://a8bfcbdd.streak-link.com/C9KLMtBXF1hMHZJc9QXSfinr/https%3A%2F%2Fwww.instagram.com%2Fhorizontoathome> [image: alt] <https://a8bfcbdd.streak-link.com/C9KLMs0JCc2DU12jWwzFDEHq/https%3A%2F%2Fhorizoncatalyst.com%2F> Meta Business Partner | Google Partner · We’re Hiring → <https://a8bfcbdd.streak-link.com/C9KLMs0kpHOeXuctUQ9_3GuX/https%3A%2F%2Fwww.linkedin.com%2Fjobs%2Fsearch%2F%3FcurrentJobId%3D3256919686%26f_C%3D15637%252C37482962%252C80659921%252C18082939%252C18680138%252C26238679%26geoId%3D100025096%26location%3DToronto%252C%2520Ontario%252C%2520Canada%26refresh%3Dtrue> *One paper at a time. Think before you print.* This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom it is addressed. If you are not the named addressee or believe you received this email in er

Amen!! The meeting with Thiago paid off! *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, Jul 10, 2026 at 3:26 PM Natalie Milne <natalie.milne@ideonmedia.com> wrote: > Not a bad way to start vacation! :) > > > ---------- Forwarded message --------- > From: Leslie McCormick <leslie.mccormick@ideonmedia.com> > Date: Fri, Jul 10, 2026 at 2:52 PM > Subject: Fwd: Capital One x Ideon | RFP Request | Horizon Media > To: RFPs <rfps@ideonmedia.com> > > > RFP for James > > ---------- Forwarded message --------- > From: Shannyn Werstroh <SWerstroh@horizonmedia.com> > Date: Fri, Jul 10, 2026 at 11:30 AM > Subject: Capital One x Ideon | RFP Request | Horizon Media > To: leslie.mccormick@ideonmedia.com <leslie.mccormick@ideonmedia.com> > Cc: Becca Burgess <BBurgess@horizonmedia.com>, Candice Wu < > CaWu@horizonmedia.com> > > > Hi Leslie! > > > > I'm reaching out to share an RFP for an upcoming Capital One campaign. We > are looking to partner with a few select digital vendors for a programmatic > online display execution. > > The primary objective of this campaign is to increase awareness of Capital > One as a premier destination for top tech talent in Canada, reinforcing > their association with innovation, AI, and a modern tech stack. > > > > Here are the key campaign details: > > - *Campaign:* Capital One - 2026 Canada Tech Recruitment > - *Timeline:* 16 Weeks (August 31 - December 20, 2026) > - *Budget:* $150,000 - $200,000 ~ > - *Target Audience:* Canadian Tech Professionals (Ages 25-54). Roles > include Engineering, Design, R&D, and other tech-related functions. Their > interests span technology, innovation, business, finance, music, and sports. > - *Target Geography:* Toronto / GTA (Primary focus), with an extended > reach into Kitchener-Waterloo and Ottawa (Secondary focus). > - *Strategy & Tactics:* We are strictly looking for a programmatic > online display strategy that balances scale and precision. The proposal > should leverage a combination of high-impact ad formats and premium > contextual environments. Please detail your contextual and audience-based > targeting capabilities, focusing on reaching professionals on sites related > to tech, engineering, coding, innovation, and business news. > - *Key Performance Indicators (KPIs):* Please outline how your > solution will measure success. We are specifically looking for: > - *Standard Metrics:* CTR, VCR, Viewability, Impression Pacing. > - *Mandated Metrics:* Brand Safety, Measurability, Fraud, and > In-geo verification. > - *Brand Impact:* Please specify if you offer Brand Lift studies or > other methods to measure upper-funnel impact and changes in audience > perception. > > > > Additionally, please include any added value opportunities we would > qualify for with the investment level. > > > > Lastly, we *will require your team to fill in the attached FLA compliance > forms for this proposal so please send back completed with your campaign > recommendation.* > > > > Please let me know if you have any questions and kindly provide your > proposals no later than *Friday, June 17th.* > > > > > > [image: alt] > <https://a8bfcbdd.streak-link.com/C9KLMsodHRzxk23QMgl3SVv1/http%3A%2F%2Fwww.horizon-media.ca> > > *Shannyn Werstroh * > > Supervisor, Digital Investment & Activation > > swerstroh@horizonmedia.com > > [image: linkedin] > <https://a8bfcbdd.streak-link.com/C9KLMs0GxmBQ0HsdiQuUm1cj/https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhorizonmediacanada> > > [image: instagram] > <https://a8bfcbdd.streak-link.com/C9KLMtBXF1hMHZJc9QXSfinr/https%3A%2F%2Fwww.instagram.com%2Fhorizontoathome> > > [image: alt] > <https://a8bfcbdd.streak-link.com/C9KLMs0JCc2DU12jWwzFDEHq/https%3A%2F%2Fhorizoncatalyst.com%2F> > > Meta Business Partner | Google Partner · We’re Hiring → > <https://a8bfcbdd.streak-link.com/C9KLMs0kpHOeXuctUQ9_3GuX/https%3A%2F%2Fwww.linkedin.com%2Fjobs%2Fsearch%2F%3FcurrentJobId%3D3256919686%26f_C%3D15637%252C37482962%252C

Hi Evelyn Could you confirm if we are to move ahead with the three chocolate based recipes or if we can swap in one of the others suggested below to provide more variety. Thanks Leslie ᐧ On Thu, Apr 16

Hi Becca The custom unit only accepts 1x1 tracking pixels, so we only require one set of click & impression trackers for this unit. For standard display, we can accept either 1x1s with the

Hey Leslie, Please find 1x1s for both the High Impact & Standard Banners attached & asset links below. I just had one tracker made for the banner units so they can share the same one if

Apologies on the super quick follow up – please hold on using these assets, I believe we are waiting for adjustments to be made by the client to include CTAs (as per your recommendations). Becca

Thanks Becca, confirming we will hold! Leslie ᐧ On Mon, Apr 20, 2026 at 3:33 PM Becca Burgess <BBurgess@horizonmedia.com> wrote: Apologies on the super quick follow up – please hold on using

Hi Leslie, Jumping in as Evelyn is out of office today. Client mentioned the Kid Friendly Fruity Cereal ice cream sounds good, but for indulgent classic they want to go with - https://www.sharkninja.

Thank you very much Shubhechha! ᐧ On Mon, Apr 20, 2026 at 4:58 PM Shubhechha Dhar <shdhar@horizonmedia.com> wrote: Hi Leslie, Jumping in as Evelyn is out of office today. Client mentioned the Kid

Hey Leslie, If we can provide your team with the PSD files, would you be able to assist us with adding CTAs onto the assets? Here are the files that cover the high impact and banners à https://www.

Hi Becca Yes absolutely, if we can get the layered files our team is happy to assist! Thanks Leslie On Mon, Apr 20, 2026 at 5:06 PM Becca Burgess <BBurgess@horizonmedia.com> wrote: Hey Leslie, If

HI Leslie, Client is aligned with moving forward with the Fruity Cereal Ice Cream, but would like to stick with this Chocolate Caramel Coconut Frozen Custard - Ninja Test Kitchen for the Indulgent

Thanks so much Evelyn! ᐧ On Tue, Apr 21, 2026 at 9:35 AM Evelyn Harrison <eharrison@horizonmedia.com> wrote: HI Leslie, Client is aligned with moving forward with the Fruity Cereal Ice Cream, but

Hey Leslie, Great! Can you let me know if the below provided PSD files will work for you to add CTAs to? https://www.dropbox.com/scl/fi/aw7u7jfda7u4if3p7g387/NC701C_DisplayBanners_Ideon_EN_v2.psd?rlkey

Thanks Becca - can you confirm what CTA you'd like added? Shop Now, Learn More, something different? Let me know! Leslie On Tue, Apr 21, 2026 at 10:17 AM Becca Burgess <BBurgess@horizonmedia.com

Client is aligned with using Shop Now 😊 Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500 · bburgess@horizonmedia.com From: Leslie McCormick <leslie.mccormick@

Hi Becca Our team has updated the ads to include a CTA, and have also built out the high impact unit. The updated ads are attached for approval, and the high impact can be viewed at this link here

Hey Leslie, Client has approved the assets, both units are good to launch. Can you advise if there's anything else you need from our side? Thanks! Becca Burgess Associate Director, Digital

Thanks Becca - we will have our team review the 1x1 tag sheet and let you know if there are any questions. ᐧ On Wed, Apr 22, 2026 at 4:59 PM Becca Burgess <BBurgess@horizonmedia.com> wrote: Hey

Hi Leslie, I hope you had an amazing weekend ! My name is Ilhem, I'm the new Buyer supporting the account, and I'm really looking forward to working together ! I would like to kindly request a

Hi Ilhem Looking forward to working with you on this campaign. The campaign is not live yet - the client finalized the recipes last week so our team is working with our illustrator to finalize the

Hi Evelyn and team Please see attached for rough sketches of the illustrations for the Ninja Creami article. If you could please confirm that the client is aligned with the direction that would be

Hi Leslie, Thanks a lot for the update, my apologies ! Looking forward to the campaign launch once the illustrations are ready ! Have a great start to the week ! Ilhem Trabelsi Buyer, Digital

Hi Leslie, These are approved! Thanks, Evelyn Evelyn Harrison Associate Director, Business Solutions 647-313-3854 · eharrison@horizonmedia.com From: Leslie McCormick <leslie.mccormick@ideonmedia.com

Thanks so much Evelyn! ᐧ On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison <eharrison@horizonmedia.com> wrote: Hi Leslie, These are approved! Thanks, Evelyn Evelyn Harrison Associate Director,

Hi Leslie, Do you have any updates or estimated timing on when a completed article will be shared? Thanks, Evelyn Evelyn Harrison Associate Director, Business Solutions 647-313-3854 · eharrison@

Hi Leslie, Following up on this again. Let me know when you have a moment when we can expect to see the article. Thank you, Evelyn From: Evelyn Harrison Sent: Monday, May 4, 2026 4:17 PM To: 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Leslie, Do you have any updates or estimated timing on when a completed article will be shared? Thanks, Evelyn From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, April 27, 2026 11:22 AM To: Evelyn Harrison <eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Thanks so much Evelyn! ᐧ On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison <eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com>> wrote: Hi Leslie, These are approved! Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, April 27, 2026 9:57 AM To: Evelyn Harrison <eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <itrabelsi@horizonmedia.com<mailto:itrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn and team Please see attached for rough sketches of the illustrations for the Ninja Creami article. If you could please confirm that the client is aligned with the direction that would be appreciated. The final designs will be bright and colourful, these are rough ideations to ensure alignment. Thanks Leslie ᐧ On Mon, Apr 27, 2026 at 9:28 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Ilhem Looking forward to working with you on this campaign. The campaign is not live yet - the client finalized the recipes last week so our team is working with our illustrator to finalize the images for the article. We will be able to provide weekly reporting once we go live. Thanks Leslie ᐧ On Mon, Apr 27, 2026 at 9:24 AM Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> wrote: Hi Leslie, I hope you had an amazing weekend ! My name is Ilhem, I’m the new Buyer supporting the account, and I’m really looking forward to working together ! I would like to kindly request a recurring weekly report covering the results. Ideally, this would be shared on Monday mornings and reflect the prior week’s flight : from Monday at 12am through Sunday at 12.59pm. Also, whenever you have a moment, would you be able to provide the report for the previous week as well ? I’ve attached a reporting template that outlines both the required format and metrics, at the campaign level and ad level (where applicable). Please let me know if this works for you

Hi Evelyn Apologies for the delay! Let me get back to you - I just have to check in with our teams. Leslie On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: > Hi Leslie, > > > > Following up on this again. Let me know when you have a moment when we can > expect to see the article. > > > > Thank you, > > Evelyn > > > > <http://www.horizon-media.ca> > > Evelyn Harrison > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > *From:* Evelyn Harrison > *Sent:* Monday, May 4, 2026 4:17 PM > *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Leslie, > > > > Do you have any updates or estimated timing on when a completed article > will be shared? > > > > Thanks, > Evelyn > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, April 27, 2026 11:22 AM > *To:* Evelyn Harrison <eharrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Thanks so much Evelyn! > > ᐧ > > > > On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison < > eharrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > These are approved! > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, April 27, 2026 9:57 AM > *To:* Evelyn Harrison <eharrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > itrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn and team > > > > Please see attached for rough sketches of the illustrations for the Ninja > Creami article. If you could please confirm that the client is aligned with > the direction that would be appreciated. The final designs will be bright > and colourful, these are rough ideations to ensure alignment. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Mon, Apr 27, 2026 at 9:28 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Ilhem > > > > Looking forward to working with you on this campaign. The campaign is not > live yet - the client finalized the recipes last week so our team is > working with our illustrator to finalize the images for the article. We > will be able to provide weekly reporting once we go live. > > > > Thanks > > Leslie > > ᐧ > > > > On Mon, Apr 27, 2026 at 9:24 AM Ilhem Trabelsi <ITrabelsi@horizonmedia.com> > wrote: > > > > Hi Leslie, > > > > I hope you had an amazing weekend ! > > > > My name is Ilhem, I’m the new Buyer supporting the account, and I’m really > looking forward to working together ! > > > > I would like to kindly request a recurring weekly report covering the > results. Ideally, this would be shared on Monday mornings and reflect the > prior week’s flight : from Monday at 12am through Sunday at 12.59pm. > > > > Also, whenever you have a moment, would you be able to provide the report > for the previous week as well ? > > > > I’ve attached a reporting template that outlines both the required format > and metrics, at the campaign level and ad level (where applicable). > > > > Please let me know if this works for you or if you need anything further > from

Hi Leslie, Following up! Could you at least provide an estimated timeline? Thanks, Evelyn From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Wednesday, May 6, 2026 2:03 PM To: Evelyn Harrison <EHarrison@horizonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn Apologies for the delay! Let me get back to you - I just have to check in with our teams. Leslie On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Following up on this again. Let me know when you have a moment when we can expect to see the article. Thank you, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Evelyn Harrison Sent: Monday, May 4, 2026 4:17 PM To: 'Leslie McCormick' <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Leslie, Do you have any updates or estimated timing on when a completed article will be shared? Thanks, Evelyn From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, April 27, 2026 11:22 AM To: Evelyn Harrison <eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Thanks so much Evelyn! ᐧ On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison <eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com>> wrote: Hi Leslie, These are approved! Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, April 27, 2026 9:57 AM To: Evelyn Harrison <eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <itrabelsi@horizonmedia.com<mailto:itrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn and team Please see attached for rough sketches of the illustrations for the Ninja Creami article. If you could please confirm that the client is aligned with the direction that would be appreciated. The final designs will be bright and colourful, these are rough ideations to ensure a

Hi Evelyn My apologies - I had emailed last week with an update but don’t see that it went through. I will have some illustrations to you today and expect to have the article for review by Friday. Thanks Leslie On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: > Hi Leslie, > > > > Following up! Could you at least provide an estimated timeline? > > > Thanks, > Evelyn > > > > <http://www.horizon-media.ca> > > Evelyn Harrison > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, May 6, 2026 2:03 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > Apologies for the delay! Let me get back to you - I just have to check in > with our teams. > > > > Leslie > > > > On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > Following up on this again. Let me know when you have a moment when we can > expect to see the article. > > > > Thank you, > > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Evelyn Harrison > *Sent:* Monday, May 4, 2026 4:17 PM > *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Leslie, > > > > Do you have any updates or estimated timing on when a completed article > will be shared? > > > > Thanks, > Evelyn > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, April 27, 2026 11:22 AM > *To:* Evelyn Harrison <eharrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Thanks so much Evelyn! > > ᐧ > > > > On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison < > eharrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > These are approved! > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, April 27, 2026 9:57 AM > *To:* Evelyn Harrison <eharrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > itrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn and team > > > > Please see attached for rough sketches of the illustrations for the Ninja > Creami article. If you could please confirm that the client is aligned with > the direction that would be appreciated. The final designs will be bright > and colourful, these are rough ideations to ensure alignment. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Mon, Apr 27, 2026 at 9:28 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Ilhem > > > > Looking forward to working with you on this campaign. The campaign is not > live yet - the client finalized the

Hi Evelyn Apologies for the delay - see below for the proposed header image. The team will have more to share this week. Thanks Leslie ᐧ On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > My apologies - I had emailed last week with an update but don’t see that > it went through. > > I will have some illustrations to you today and expect to have the article > for review by Friday. > > Thanks > Leslie > > On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > >> Hi Leslie, >> >> >> >> Following up! Could you at least provide an estimated timeline? >> >> >> Thanks, >> Evelyn >> >> >> >> <http://www.horizon-media.ca> >> >> Evelyn Harrison >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Wednesday, May 6, 2026 2:03 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> Apologies for the delay! Let me get back to you - I just have to check in >> with our teams. >> >> >> >> Leslie >> >> >> >> On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> Following up on this again. Let me know when you have a moment when we >> can expect to see the article. >> >> >> >> Thank you, >> >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Evelyn Harrison >> *Sent:* Monday, May 4, 2026 4:17 PM >> *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Leslie, >> >> >> >> Do you have any updates or estimated timing on when a completed article >> will be shared? >> >> >> >> Thanks, >> Evelyn >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, April 27, 2026 11:22 AM >> *To:* Evelyn Harrison <eharrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Thanks so much Evelyn! >> >> ᐧ >> >> >> >> On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison < >> eharrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> These are approved! >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, April 27, 2026 9:57 AM >> *To:* Evelyn Harrison <eharrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> itrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn and team >> >> >> >> Please see attached for rough sketches of the illustrations for the Ninja >> Creami article. If you could please confirm that the client is align

Hi Evelyn I hope you are well! Please see attached for the first draft of copy for the Ninja Creami article. Thanks Leslie ᐧ On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > Apologies for the delay - see below for the proposed header image. The > team will have more to share this week. > > Thanks > Leslie > ᐧ > > On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> My apologies - I had emailed last week with an update but don’t see that >> it went through. >> >> I will have some illustrations to you today and expect to have the >> article for review by Friday. >> >> Thanks >> Leslie >> >> On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >>> Hi Leslie, >>> >>> >>> >>> Following up! Could you at least provide an estimated timeline? >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> <http://www.horizon-media.ca> >>> >>> Evelyn Harrison >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Wednesday, May 6, 2026 2:03 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Evelyn >>> >>> >>> >>> Apologies for the delay! Let me get back to you - I just have to check >>> in with our teams. >>> >>> >>> >>> Leslie >>> >>> >>> >>> On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> Following up on this again. Let me know when you have a moment when we >>> can expect to see the article. >>> >>> >>> >>> Thank you, >>> >>> Evelyn >>> >>> >>> >>> >>> >>> <http://www.horizon-media.ca/> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Evelyn Harrison >>> *Sent:* Monday, May 4, 2026 4:17 PM >>> *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Leslie, >>> >>> >>> >>> Do you have any updates or estimated timing on when a completed article >>> will be shared? >>> >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, April 27, 2026 11:22 AM >>> *To:* Evelyn Harrison <eharrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Thanks so much Evelyn! >>> >>> ᐧ >>> >>> >>> >>> On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison < >>> eharrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> These are approved! >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> >>> >>> <http://www.horizon-media.ca/> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, April 27, 2026 9:57 AM >>> *To:* Evelyn Harrison <eharrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com

Hi Evelyn I hope you are well! Following up to see if there is feedback on the article shared? Thanks Leslie ᐧ On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > I hope you are well! Please see attached for the first draft of copy for > the Ninja Creami article. > > Thanks > Leslie > > ᐧ > > On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> Apologies for the delay - see below for the proposed header image. The >> team will have more to share this week. >> >> Thanks >> Leslie >> ᐧ >> >> On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Evelyn >>> >>> My apologies - I had emailed last week with an update but don’t see that >>> it went through. >>> >>> I will have some illustrations to you today and expect to have the >>> article for review by Friday. >>> >>> Thanks >>> Leslie >>> >>> On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> Following up! Could you at least provide an estimated timeline? >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> <http://www.horizon-media.ca> >>>> >>>> Evelyn Harrison >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Wednesday, May 6, 2026 2:03 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Evelyn >>>> >>>> >>>> >>>> Apologies for the delay! Let me get back to you - I just have to check >>>> in with our teams. >>>> >>>> >>>> >>>> Leslie >>>> >>>> >>>> >>>> On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> Following up on this again. Let me know when you have a moment when we >>>> can expect to see the article. >>>> >>>> >>>> >>>> Thank you, >>>> >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> <http://www.horizon-media.ca/> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> >>>> >>>> *From:* Evelyn Harrison >>>> *Sent:* Monday, May 4, 2026 4:17 PM >>>> *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> Do you have any updates or estimated timing on when a completed article >>>> will be shared? >>>> >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, April 27, 2026 11:22 AM >>>> *To:* Evelyn Harrison <eharrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Thanks so much Evelyn! >>>> >>>> ᐧ >>>> >>>> >>>> >>>> On Mon, Apr 27, 2026 at 10:58 AM Evelyn Harrison < >>>> eharrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> These are approved! >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> <http://www.horizon-media.ca/> >>>

Hi Evelyn I hope you are well! Checking in on client feedback of the article - we'd like to move ahead with building out the article for client approval but need to get feedback on the article copy first. Let me know! Thanks Leslie ᐧ On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > I hope you are well! Following up to see if there is feedback on the > article shared? > > Thanks > Leslie > ᐧ > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> I hope you are well! Please see attached for the first draft of copy for >> the Ninja Creami article. >> >> Thanks >> Leslie >> >> ᐧ >> >> On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Evelyn >>> >>> Apologies for the delay - see below for the proposed header image. The >>> team will have more to share this week. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>>> Hi Evelyn >>>> >>>> My apologies - I had emailed last week with an update but don’t see >>>> that it went through. >>>> >>>> I will have some illustrations to you today and expect to have the >>>> article for review by Friday. >>>> >>>> Thanks >>>> Leslie >>>> >>>> On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>>> Hi Leslie, >>>>> >>>>> >>>>> >>>>> Following up! Could you at least provide an estimated timeline? >>>>> >>>>> >>>>> Thanks, >>>>> Evelyn >>>>> >>>>> >>>>> >>>>> <http://www.horizon-media.ca> >>>>> >>>>> Evelyn Harrison >>>>> >>>>> Associate Director, Business Solutions >>>>> >>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>> >>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>> *Sent:* Wednesday, May 6, 2026 2:03 PM >>>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com >>>>> > >>>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>> >>>>> >>>>> >>>>> Hi Evelyn >>>>> >>>>> >>>>> >>>>> Apologies for the delay! Let me get back to you - I just have to check >>>>> in with our teams. >>>>> >>>>> >>>>> >>>>> Leslie >>>>> >>>>> >>>>> >>>>> On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison < >>>>> EHarrison@horizonmedia.com> wrote: >>>>> >>>>> Hi Leslie, >>>>> >>>>> >>>>> >>>>> Following up on this again. Let me know when you have a moment when we >>>>> can expect to see the article. >>>>> >>>>> >>>>> >>>>> Thank you, >>>>> >>>>> Evelyn >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> <http://www.horizon-media.ca/> >>>>> >>>>> *Evelyn Harrison * >>>>> >>>>> Associate Director, Business Solutions >>>>> >>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>> >>>>> >>>>> >>>>> *From:* Evelyn Harrison >>>>> *Sent:* Monday, May 4, 2026 4:17 PM >>>>> *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com >>>>> > >>>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>> >>>>> >>>>> >>>>> Hi Leslie, >>>>> >>>>> >>>>> >>>>> Do you have any updates or estimated timing on when a completed >>>>> article will be shared? >>>>> >>>>> >>>>> >>>>> Thanks, >>>>> Evelyn >>>>> >>>>> >>>>> >>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>> *Sent:* Monday, April 27, 2026 11:22 AM >>>>> *To:* Evelyn Harrison <eharrison@horizonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.ander

Hey Becca! Just checking in to see where this stands? We don't seem to get responses on these lately. Just making sure they're coming through? ---------- Forwarded message --------- From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Date: Thu, May 28, 2026 at 10:14 AM Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon To: Evelyn Harrison <EHarrison@horizonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, Becca Burgess <BBurgess@horizonmedia.com>, Ilhem Trabelsi < ITrabelsi@horizonmedia.com> Hi Evelyn I hope you are well! Checking in on client feedback of the article - we'd like to move ahead with building out the article for client approval but need to get feedback on the article copy first. Let me know! Thanks Leslie ᐧ On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > I hope you are well! Following up to see if there is feedback on the > article shared? > > Thanks > Leslie > ᐧ > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> I hope you are well! Please see attached for the first draft of copy for >> the Ninja Creami article. >> >> Thanks >> Leslie >> >> ᐧ >> >> On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Evelyn >>> >>> Apologies for the delay - see below for the proposed header image. The >>> team will have more to share this week. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>>> Hi Evelyn >>>> >>>> My apologies - I had emailed last week with an update but don’t see >>>> that it went through. >>>> >>>> I will have some illustrations to you today and expect to have the >>>> article for review by Friday. >>>> >>>> Thanks >>>> Leslie >>>> >>>> On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>>> Hi Leslie, >>>>> >>>>> >>>>> >>>>> Following up! Could you at least provide an estimated timeline? >>>>> >>>>> >>>>> Thanks, >>>>> Evelyn >>>>> >>>>> >>>>> >>>>> <http://www.horizon-media.ca/> >>>>> >>>>> Evelyn Harrison >>>>> >>>>> Associate Director, Business Solutions >>>>> >>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>> >>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>> *Sent:* Wednesday, May 6, 2026 2:03 PM >>>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com >>>>> > >>>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>> >>>>> >>>>> >>>>> Hi Evelyn >>>>> >>>>> >>>>> >>>>> Apologies for the delay! Let me get back to you - I just have to check >>>>> in with our teams. >>>>> >>>>> >>>>> >>>>> Leslie >>>>> >>>>> >>>>> >>>>> On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison < >>>>> EHarrison@horizonmedia.com> wrote: >>>>> >>>>> Hi Leslie, >>>>> >>>>> >>>>> >>>>> Following up on this again. Let me know when you have a moment when we >>>>> can expect to see the article. >>>>> >>>>> >>>>> >>>>> Thank you, >>>>> >>>>> Evelyn >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> <http://www.horizon-media.ca/> >>>>> >>>>> *Evelyn Harrison * >>>>> >>>>> Associate Director, Business Solutions >>>>> >>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>> >>>>> >>>>> >>>>> *From:* Evelyn Harrison >>>>> *Sent:* Monday, May 4, 2026 4:17 PM >>>>> *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@ho

Hey James, I actually followed up with our BST team last week on where this is sitting and they mentioned it’s still with client for approvals so the flight will be pushed. Thanks, Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500 From: James Anderson <james.anderson@ideonmedia.com> Sent: Friday, May 29, 2026 4:33 PM To: Becca Burgess <BBurgess@horizonmedia.com> Subject: Fwd: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hey Becca! Just checking in to see where this stands? We don't seem to get responses on these lately. Just making sure they're coming through? ---------- Forwarded message --------- From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Date: Thu, May 28, 2026 at 10:14 AM Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>, Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>, James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>, Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>, Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Hi Evelyn I hope you are well! Checking in on client feedback of the article - we'd like to move ahead with building out the article for client approval but need to get feedback on the article copy first. Let me know! Thanks Leslie ᐧ On Mon, May 25, 2026 at 12:38 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Following up to see if there is feedback on the article shared? Thanks Leslie ᐧ On Fri, May 15, 2026 at 2:32 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Please see attached for the first draft of copy for the Ninja Creami article. Thanks Leslie ᐧ On Wed, May 13, 2026 at 5:05 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn Apologies for the delay - see below for the proposed header image. The team will have more to share this week. Thanks Leslie ᐧ On Wed, May 13, 2026 at 9:54 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn My apologies - I had emailed last week with an update but don’t see that it went through. I will have some illustrations to you today and expect to have the article for review by Friday. Thanks Leslie On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Following up! Could you at least provide an estimated timeline? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Wednesday, May 6, 2026 2:03 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn Apologies for the delay! Let me get back to you - I just have to check in with our teams. Leslie On Wed, May 6, 2026 at 2:00 PM Evely

FYI below! *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> ---------- Forwarded message --------- From: Becca Burgess <BBurgess@horizonmedia.com> Date: Mon, Jun 1, 2026 at 9:36 AM Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon To: James Anderson <james.anderson@ideonmedia.com> Hey James, I actually followed up with our BST team last week on where this is sitting and they mentioned it’s still with client for approvals so the flight will be pushed. Thanks, <http://www.horizon-media.ca> Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500 · bburgess@horizonmedia.com *From:* James Anderson <james.anderson@ideonmedia.com> *Sent:* Friday, May 29, 2026 4:33 PM *To:* Becca Burgess <BBurgess@horizonmedia.com> *Subject:* Fwd: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hey Becca! Just checking in to see where this stands? We don't seem to get responses on these lately. Just making sure they're coming through? ---------- Forwarded message --------- From: *Leslie McCormick* <leslie.mccormick@ideonmedia.com> Date: Thu, May 28, 2026 at 10:14 AM Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon To: Evelyn Harrison <EHarrison@horizonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, Becca Burgess <BBurgess@horizonmedia.com>, Ilhem Trabelsi < ITrabelsi@horizonmedia.com> Hi Evelyn I hope you are well! Checking in on client feedback of the article - we'd like to move ahead with building out the article for client approval but need to get feedback on the article copy first. Let me know! Thanks Leslie ᐧ On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn I hope you are well! Following up to see if there is feedback on the article shared? Thanks Leslie ᐧ On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn I hope you are well! Please see attached for the first draft of copy for the Ninja Creami article. Thanks Leslie ᐧ On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn Apologies for the delay - see below for the proposed header image. The team will have more to share this week. Thanks Leslie ᐧ On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn My apologies - I had emailed last week with an update but don’t see that it went through. I will have some illustrations to you today and expect to have the article for review by Friday. Thanks Leslie On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: Hi Leslie, Following up! Could you at least provide an estimated timeline? Thanks, Evelyn <http://www.horizon-media.ca/> *Evelyn Harrison * Associate Director, Business Solutions 647-313-3854 · eharrison@horizonmedia.com *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> *Sent:* Wednesday, May 6, 2026 2:03 PM *To:* Evelyn Harrison <EHarrison@horizonmedia.com> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < ITrabelsi@horizonmedia.com> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn Apologies for the delay! Let me get back to you - I just have to check in with our teams. Leslie On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: Hi Leslie, Following up on this again. Let me know when you have a moment when we can expect to see the article. Thank you, Evelyn <http://www.horizon-media.ca/> *Evelyn Harrison * Associate Director, Business Solutions 647-313-3854 · eharrison@horizonmedia.com *From:* Evelyn Harrison *Sent:* Monday, May 4, 2026 4:17 PM *To:* 'Le

Sounds good, thanks! Keep us posted. Do they think it will launch this month? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Mon, Jun 1, 2026 at 9:36 AM Becca Burgess <BBurgess@horizonmedia.com> wrote: > Hey James, > > > > I actually followed up with our BST team last week on where this is > sitting and they mentioned it’s still with client for approvals so the > flight will be pushed. > > > > Thanks, > > > > <http://www.horizon-media.ca> > > Becca Burgess > > Associate Director, Digital Investment & Activation > > 647-797-0500 · bburgess@horizonmedia.com > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, May 29, 2026 4:33 PM > *To:* Becca Burgess <BBurgess@horizonmedia.com> > *Subject:* Fwd: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hey Becca! Just checking in to see where this stands? We don't seem to get > responses on these lately. Just making sure they're coming through? > > > > ---------- Forwarded message --------- > From: *Leslie McCormick* <leslie.mccormick@ideonmedia.com> > Date: Thu, May 28, 2026 at 10:14 AM > Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > To: Evelyn Harrison <EHarrison@horizonmedia.com> > Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < > SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, > Becca Burgess <BBurgess@horizonmedia.com>, Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > > > > Hi Evelyn > > > > I hope you are well! Checking in on client feedback of the article - we'd > like to move ahead with building out the article for client approval but > need to get feedback on the article copy first. > > > > Let me know! > > Thanks > > Leslie > > ᐧ > > > > On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Following up to see if there is feedback on the > article shared? > > > > Thanks > Leslie > > ᐧ > > > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Please see attached for the first draft of copy for > the Ninja Creami article. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Apologies for the delay - see below for the proposed header image. The > team will have more to share this week. > > > > Thanks > > Leslie > > ᐧ > > > > On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > My apologies - I had emailed last week with an update but don’t see that > it went through. > > > > I will have some illustrations to you today and expect to have the article > for review by Friday. > > > > Thanks > > Leslie > > > > On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Following up! Could you at least provide an estimated timeline? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, May 6, 2026 2:03 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > Apologies for the delay! Let me get back to you - I just have to check in > with our teams. > > > > Leslie > > > > On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > Following up on this again. Let me know when yo

Thank you so much! On Mon, Jun 1, 2026 at 9:37 AM James Anderson <james.anderson@ideonmedia.com> wrote: > FYI below! > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > ---------- Forwarded message --------- > From: Becca Burgess <BBurgess@horizonmedia.com> > Date: Mon, Jun 1, 2026 at 9:36 AM > Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > To: James Anderson <james.anderson@ideonmedia.com> > > > Hey James, > > > > I actually followed up with our BST team last week on where this is > sitting and they mentioned it’s still with client for approvals so the > flight will be pushed. > > > > Thanks, > > > > <http://www.horizon-media.ca> > > Becca Burgess > > Associate Director, Digital Investment & Activation > > 647-797-0500 · bburgess@horizonmedia.com > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, May 29, 2026 4:33 PM > *To:* Becca Burgess <BBurgess@horizonmedia.com> > *Subject:* Fwd: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hey Becca! Just checking in to see where this stands? We don't seem to get > responses on these lately. Just making sure they're coming through? > > > > ---------- Forwarded message --------- > From: *Leslie McCormick* <leslie.mccormick@ideonmedia.com> > Date: Thu, May 28, 2026 at 10:14 AM > Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > To: Evelyn Harrison <EHarrison@horizonmedia.com> > Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < > SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, > Becca Burgess <BBurgess@horizonmedia.com>, Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > > > > Hi Evelyn > > > > I hope you are well! Checking in on client feedback of the article - we'd > like to move ahead with building out the article for client approval but > need to get feedback on the article copy first. > > > > Let me know! > > Thanks > > Leslie > > ᐧ > > > > On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Following up to see if there is feedback on the > article shared? > > > > Thanks > Leslie > > ᐧ > > > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Please see attached for the first draft of copy for > the Ninja Creami article. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Apologies for the delay - see below for the proposed header image. The > team will have more to share this week. > > > > Thanks > > Leslie > > ᐧ > > > > On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > My apologies - I had emailed last week with an update but don’t see that > it went through. > > > > I will have some illustrations to you today and expect to have the article > for review by Friday. > > > > Thanks > > Leslie > > > > On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Following up! Could you at least provide an estimated timeline? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, May 6, 2026 2:03 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > Apologies for the delay! Let me get back

Hi all I hope you had a great weekend! I wanted to check in on the article feedback - is this something we can get this week, or is there a different timeline the client would like to follow? Thanks in advance Leslie ᐧ On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > I hope you are well! Checking in on client feedback of the article - we'd > like to move ahead with building out the article for client approval but > need to get feedback on the article copy first. > > Let me know! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> I hope you are well! Following up to see if there is feedback on the >> article shared? >> >> Thanks >> Leslie >> ᐧ >> >> On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Evelyn >>> >>> I hope you are well! Please see attached for the first draft of copy for >>> the Ninja Creami article. >>> >>> Thanks >>> Leslie >>> >>> ᐧ >>> >>> On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>>> Hi Evelyn >>>> >>>> Apologies for the delay - see below for the proposed header image. The >>>> team will have more to share this week. >>>> >>>> Thanks >>>> Leslie >>>> ᐧ >>>> >>>> On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < >>>> leslie.mccormick@ideonmedia.com> wrote: >>>> >>>>> Hi Evelyn >>>>> >>>>> My apologies - I had emailed last week with an update but don’t see >>>>> that it went through. >>>>> >>>>> I will have some illustrations to you today and expect to have the >>>>> article for review by Friday. >>>>> >>>>> Thanks >>>>> Leslie >>>>> >>>>> On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < >>>>> EHarrison@horizonmedia.com> wrote: >>>>> >>>>>> Hi Leslie, >>>>>> >>>>>> >>>>>> >>>>>> Following up! Could you at least provide an estimated timeline? >>>>>> >>>>>> >>>>>> Thanks, >>>>>> Evelyn >>>>>> >>>>>> >>>>>> >>>>>> <http://www.horizon-media.ca> >>>>>> >>>>>> Evelyn Harrison >>>>>> >>>>>> Associate Director, Business Solutions >>>>>> >>>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>>> >>>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>>> *Sent:* Wednesday, May 6, 2026 2:03 PM >>>>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>>> SaWong@horizonmedia.com>; James Anderson < >>>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>>>> ITrabelsi@horizonmedia.com> >>>>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>> >>>>>> >>>>>> >>>>>> Hi Evelyn >>>>>> >>>>>> >>>>>> >>>>>> Apologies for the delay! Let me get back to you - I just have to >>>>>> check in with our teams. >>>>>> >>>>>> >>>>>> >>>>>> Leslie >>>>>> >>>>>> >>>>>> >>>>>> On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison < >>>>>> EHarrison@horizonmedia.com> wrote: >>>>>> >>>>>> Hi Leslie, >>>>>> >>>>>> >>>>>> >>>>>> Following up on this again. Let me know when you have a moment when >>>>>> we can expect to see the article. >>>>>> >>>>>> >>>>>> >>>>>> Thank you, >>>>>> >>>>>> Evelyn >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> <http://www.horizon-media.ca/> >>>>>> >>>>>> *Evelyn Harrison * >>>>>> >>>>>> Associate Director, Business Solutions >>>>>> >>>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>>> >>>>>> >>>>>> >>>>>> *From:* Evelyn Harrison >>>>>> *Sent:* Monday, May 4, 2026 4:17 PM >>>>>> *To:* 'Leslie McCormick' <leslie.mccormick@ideonmedia.com> >>>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>>> SaWong@horizonmedia.com>; James Anderson < >>>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>>>> ITrabelsi@horizonmedia.com> >>>>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>> >>>>>> >>>>>> >>>>>> Hi Leslie, >>>>

Hi Evelyn That's great, thank you! We will work with the team to build out the article and hopefully can get it live this week! Stay tuned! Leslie ᐧ On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: > Hi Leslie, > > > > This is approved! When do you think we can get live? > > > Thanks, > > Evelyn > > > > <http://www.horizon-media.ca> > > Evelyn Harrison > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:31 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi all > > > > I hope you had a great weekend! I wanted to check in on the article > feedback - is this something we can get this week, or is there a different > timeline the client would like to follow? > > > > Thanks in advance > > Leslie > > ᐧ > > > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Checking in on client feedback of the article - we'd > like to move ahead with building out the article for client approval but > need to get feedback on the article copy first. > > > > Let me know! > > Thanks > > Leslie > > ᐧ > > > > On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Following up to see if there is feedback on the > article shared? > > > > Thanks > Leslie > > ᐧ > > > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Please see attached for the first draft of copy for > the Ninja Creami article. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Apologies for the delay - see below for the proposed header image. The > team will have more to share this week. > > > > Thanks > > Leslie > > ᐧ > > > > On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > My apologies - I had emailed last week with an update but don’t see that > it went through. > > > > I will have some illustrations to you today and expect to have the article > for review by Friday. > > > > Thanks > > Leslie > > > > On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Following up! Could you at least provide an estimated timeline? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, May 6, 2026 2:03 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > Apologies for the delay! Let me get back to you - I just have to check in > with our teams. > > > > Leslie > > > > On Wed, May 6, 2026 at 2:00 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > Following up on this again. Let me know when you have a moment when we can > expect to see the article. > > > > Thank you, > > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > >

Hi Leslie, Can you confirm if we are live please with the article? Thanks, Evelyn From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 8, 2026 1:54 PM To: Evelyn Harrison <EHarrison@horizonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn That's great, thank you! We will work with the team to build out the article and hopefully can get it live this week! Stay tuned! Leslie ᐧ On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, This is approved! When do you think we can get live? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 8, 2026 1:31 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi all I hope you had a great weekend! I wanted to check in on the article feedback - is this something we can get this week, or is there a different timeline the client would like to follow? Thanks in advance Leslie ᐧ On Thu, May 28, 2026 at 10:14 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Checking in on client feedback of the article - we'd like to move ahead with building out the article for client approval but need to get feedback on the article copy first. Let me know! Thanks Leslie ᐧ On Mon, May 25, 2026 at 12:38 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Following up to see if there is feedback on the article shared? Thanks Leslie ᐧ On Fri, May 15, 2026 at 2:32 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Please see attached for the first draft of copy for the Ninja Creami article. Thanks Leslie ᐧ On Wed, May 13, 2026 at 5:05 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn Apologies for the delay - see below for the proposed header image. The team will have more to share this week. Thanks Leslie ᐧ On Wed, May 13, 2026 at 9:54 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn My apologies - I had emailed last week with an update but don’t see that it went through. I will have some illustrations to you today and expect to have the article for review by Friday. Thanks Leslie On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Following up! Could you at least provide an estimated timeline? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizo

Hi Evelyn I hope you had a good weekend! I have followed up with our production team at TheKitchn and will get back to you! Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: > Hi Leslie, > > > > Can you confirm if we are live please with the article? > > > Thanks, > Evelyn > > > > <http://www.horizon-media.ca> > > Evelyn Harrison > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:54 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > That's great, thank you! We will work with the team to build out the > article and hopefully can get it live this week! > > Stay tuned! > > Leslie > > ᐧ > > > > On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > This is approved! When do you think we can get live? > > > Thanks, > > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:31 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi all > > > > I hope you had a great weekend! I wanted to check in on the article > feedback - is this something we can get this week, or is there a different > timeline the client would like to follow? > > > > Thanks in advance > > Leslie > > ᐧ > > > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Checking in on client feedback of the article - we'd > like to move ahead with building out the article for client approval but > need to get feedback on the article copy first. > > > > Let me know! > > Thanks > > Leslie > > ᐧ > > > > On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Following up to see if there is feedback on the > article shared? > > > > Thanks > Leslie > > ᐧ > > > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Please see attached for the first draft of copy for > the Ninja Creami article. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Wed, May 13, 2026 at 5:05 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Apologies for the delay - see below for the proposed header image. The > team will have more to share this week. > > > > Thanks > > Leslie > > ᐧ > > > > On Wed, May 13, 2026 at 9:54 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > My apologies - I had emailed last week with an update but don’t see that > it went through. > > > > I will have some illustrations to you today and expect to have the article > for review by Friday. > > > > Thanks > > Leslie > > > > On Wed, May 13, 2026 at 9:45 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Following up! Could you at least provide an estimated timeline? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eha

HI Leslie, Is it possible to get live by EOD today please? We provided approval over a week ago. Thanks, Evelyn From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 15, 2026 12:52 PM To: Evelyn Harrison <EHarrison@horizonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn I hope you had a good weekend! I have followed up with our production team at TheKitchn and will get back to you! Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Can you confirm if we are live please with the article? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 8, 2026 1:54 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn That's great, thank you! We will work with the team to build out the article and hopefully can get it live this week! Stay tuned! Leslie ᐧ On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, This is approved! When do you think we can get live? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 8, 2026 1:31 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi all I hope you had a great weekend! I wanted to check in on the article feedback - is this something we can get this week, or is there a different timeline the client would like to follow? Thanks in advance Leslie ᐧ On Thu, May 28, 2026 at 10:14 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Checking in on client feedback of the article - we'd like to move ahead with building out the article for client approval but need to get feedback on the article copy first. Let me know! Thanks Leslie ᐧ On Mon, May 25, 2026 at 12:38 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn I hope you are well! Following up to see if there is feedback on the article shared? Thanks Leslie ᐧ On Fri, May 15, 2026

Hi Evelyn Here is the preview link <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> . username: atm password: atmpartner Our team is working to set up the roadblock ads. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: > HI Leslie, > > > Is it possible to get live by EOD today please? We provided approval over > a week ago. > > > > Thanks, > Evelyn > > > > <http://www.horizon-media.ca> > > Evelyn Harrison > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 12:52 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > I hope you had a good weekend! I have followed up with our production team > at TheKitchn and will get back to you! > > Thanks > > Leslie > > ᐧ > > > > On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Can you confirm if we are live please with the article? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:54 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > That's great, thank you! We will work with the team to build out the > article and hopefully can get it live this week! > > Stay tuned! > > Leslie > > ᐧ > > > > On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > This is approved! When do you think we can get live? > > > Thanks, > > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:31 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi all > > > > I hope you had a great weekend! I wanted to check in on the article > feedback - is this something we can get this week, or is there a different > timeline the client would like to follow? > > > > Thanks in advance > > Leslie > > ᐧ > > > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Checking in on client feedback of the article - we'd > like to move ahead with building out the article for client approval but > need to get feedback on the article copy first. > > > > Let me know! > > Thanks > > Leslie > > ᐧ > > > > On Mon, May 25, 2026 at 12:38 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > I hope you are well! Following up to see if there is feedback on the > article shared? > > > > Thanks > Leslie > > ᐧ > > > > On Fri, May 15, 2026 at 2:32 PM Leslie McCormick < > leslie.mccormic

Hey! Is ATM close to having this ready? I know client took forever to approve, but now they are clearly being pushed from client to get live lol On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > Here is the preview link > <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> > . > username: atm > password: atmpartner > > Our team is working to set up the roadblock ads. > > Thanks > Leslie > ᐧ > > On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > >> HI Leslie, >> >> >> Is it possible to get live by EOD today please? We provided approval over >> a week ago. >> >> >> >> Thanks, >> Evelyn >> >> >> >> <http://www.horizon-media.ca> >> >> Evelyn Harrison >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 12:52 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> I hope you had a good weekend! I have followed up with our production >> team at TheKitchn and will get back to you! >> >> Thanks >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> Can you confirm if we are live please with the article? >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 1:54 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> That's great, thank you! We will work with the team to build out the >> article and hopefully can get it live this week! >> >> Stay tuned! >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> This is approved! When do you think we can get live? >> >> >> Thanks, >> >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 1:31 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi all >> >> >> >> I hope you had a great weekend! I wanted to check in on the article >> feedback - is this something we can get this week, or is there a different >> timeline the client would like to follow? >> >> >> >> Thanks in advance >> >> Leslie >> >> ᐧ >> >> >> >> On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Evelyn >> >> >> >> I hope you are well! Checking in on client feedback of the article - we'd >> like to move ahead with building out the article for

I’m waiting for Tina to roadblock the ad and then if the client is fine with it, we can go live as soon as ATM is able to set it live. On Tue, Jun 16, 2026 at 2:50 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey! Is ATM close to having this ready? I know client took forever to > approve, but now they are clearly being pushed from client to get live lol > > On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> Here is the preview link >> <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> >> . >> username: atm >> password: atmpartner >> >> Our team is working to set up the roadblock ads. >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >>> HI Leslie, >>> >>> >>> Is it possible to get live by EOD today please? We provided approval >>> over a week ago. >>> >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> <http://www.horizon-media.ca> >>> >>> Evelyn Harrison >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 15, 2026 12:52 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Evelyn >>> >>> >>> >>> I hope you had a good weekend! I have followed up with our production >>> team at TheKitchn and will get back to you! >>> >>> Thanks >>> >>> Leslie >>> >>> ᐧ >>> >>> >>> >>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> Can you confirm if we are live please with the article? >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> >>> >>> <http://www.horizon-media.ca/> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 8, 2026 1:54 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Evelyn >>> >>> >>> >>> That's great, thank you! We will work with the team to build out the >>> article and hopefully can get it live this week! >>> >>> Stay tuned! >>> >>> Leslie >>> >>> ᐧ >>> >>> >>> >>> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> This is approved! When do you think we can get live? >>> >>> >>> Thanks, >>> >>> Evelyn >>> >>> >>> >>> >>> >>> <http://www.horizon-media.ca/> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 8, 2026 1:31 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi all >>> >>> >>> >>> I hope you had a great weekend! I wanted to check in on the article >>> feedback - is this something we can get

Okay thanks! Let me know if you need me to jump in with client at all. Let's just keep them updated if we can't go live today. On Tue, Jun 16, 2026 at 3:12 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > I’m waiting for Tina to roadblock the ad and then if the client is fine > with it, we can go live as soon as ATM is able to set it live. > > On Tue, Jun 16, 2026 at 2:50 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey! Is ATM close to having this ready? I know client took forever to >> approve, but now they are clearly being pushed from client to get live lol >> >> On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Evelyn >>> >>> Here is the preview link >>> <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> >>> . >>> username: atm >>> password: atmpartner >>> >>> Our team is working to set up the roadblock ads. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>>> HI Leslie, >>>> >>>> >>>> Is it possible to get live by EOD today please? We provided approval >>>> over a week ago. >>>> >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> <http://www.horizon-media.ca> >>>> >>>> Evelyn Harrison >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, June 15, 2026 12:52 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Evelyn >>>> >>>> >>>> >>>> I hope you had a good weekend! I have followed up with our production >>>> team at TheKitchn and will get back to you! >>>> >>>> Thanks >>>> >>>> Leslie >>>> >>>> ᐧ >>>> >>>> >>>> >>>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> Can you confirm if we are live please with the article? >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> <http://www.horizon-media.ca/> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, June 8, 2026 1:54 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Evelyn >>>> >>>> >>>> >>>> That's great, thank you! We will work with the team to build out the >>>> article and hopefully can get it live this week! >>>> >>>> Stay tuned! >>>> >>>> Leslie >>>> >>>> ᐧ >>>> >>>> >>>> >>>> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> This is approved! When do you think we can get live? >>>> >>>> >>>> Thanks, >>>> >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> <http://www.horizon-media.ca/> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, June 8, 2026 1:31 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong

Hi Evelyn Apologies for the delay - our team is still working with the team at TheKitchn to roadblock the page with the brand ads. I will share an update ASAP. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > Here is the preview link > <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> > . > username: atm > password: atmpartner > > Our team is working to set up the roadblock ads. > > Thanks > Leslie > ᐧ > > On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > >> HI Leslie, >> >> >> Is it possible to get live by EOD today please? We provided approval over >> a week ago. >> >> >> >> Thanks, >> Evelyn >> >> >> >> <http://www.horizon-media.ca> >> >> Evelyn Harrison >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 12:52 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> I hope you had a good weekend! I have followed up with our production >> team at TheKitchn and will get back to you! >> >> Thanks >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> Can you confirm if we are live please with the article? >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 1:54 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> That's great, thank you! We will work with the team to build out the >> article and hopefully can get it live this week! >> >> Stay tuned! >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> This is approved! When do you think we can get live? >> >> >> Thanks, >> >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 1:31 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi all >> >> >> >> I hope you had a great weekend! I wanted to check in on the article >> feedback - is this something we can get this week, or is there a different >> timeline the client would like to follow? >> >> >> >> Thanks in advance >> >> Leslie >> >> ᐧ >> >> >> >> On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Evelyn >> >> >> >> I hope you are well! Checking in on client feedback of the article - we'd >> like to move ahead w

Hi Evelyn Another quick update for you - there have been a few hiccups with the roadblock of the article but I expect we will be able to have it live today. Thanks for your patience and apologies for the delay. Leslie ᐧ On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > Apologies for the delay - our team is still working with the team at > TheKitchn to roadblock the page with the brand ads. I will share an update > ASAP. > > Thanks > Leslie > ᐧ > > On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> Here is the preview link >> <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> >> . >> username: atm >> password: atmpartner >> >> Our team is working to set up the roadblock ads. >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >>> HI Leslie, >>> >>> >>> Is it possible to get live by EOD today please? We provided approval >>> over a week ago. >>> >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> <http://www.horizon-media.ca> >>> >>> Evelyn Harrison >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 15, 2026 12:52 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Evelyn >>> >>> >>> >>> I hope you had a good weekend! I have followed up with our production >>> team at TheKitchn and will get back to you! >>> >>> Thanks >>> >>> Leslie >>> >>> ᐧ >>> >>> >>> >>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> Can you confirm if we are live please with the article? >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> >>> >>> <http://www.horizon-media.ca/> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 8, 2026 1:54 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Evelyn >>> >>> >>> >>> That's great, thank you! We will work with the team to build out the >>> article and hopefully can get it live this week! >>> >>> Stay tuned! >>> >>> Leslie >>> >>> ᐧ >>> >>> >>> >>> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> This is approved! When do you think we can get live? >>> >>> >>> Thanks, >>> >>> Evelyn >>> >>> >>> >>> >>> >>> <http://www.horizon-media.ca/> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 8, 2026 1:31 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>

Hi Evelyn Again, apologies for the delay in getting this live - we encountered a few issues in the development side but everything is all set now and we are live. https://www.thekitchn.com/the-ninja-creami-will-change-how-you-think-about-frozen-desserts-23786931 Thanks! Leslie ᐧ On Wed, Jun 17, 2026 at 11:44 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Evelyn > > Another quick update for you - there have been a few hiccups with the > roadblock of the article but I expect we will be able to have it live today. > > Thanks for your patience and apologies for the delay. > > Leslie > ᐧ > > On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Evelyn >> >> Apologies for the delay - our team is still working with the team at >> TheKitchn to roadblock the page with the brand ads. I will share an update >> ASAP. >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Evelyn >>> >>> Here is the preview link >>> <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> >>> . >>> username: atm >>> password: atmpartner >>> >>> Our team is working to set up the roadblock ads. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>>> HI Leslie, >>>> >>>> >>>> Is it possible to get live by EOD today please? We provided approval >>>> over a week ago. >>>> >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> <http://www.horizon-media.ca> >>>> >>>> Evelyn Harrison >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, June 15, 2026 12:52 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Evelyn >>>> >>>> >>>> >>>> I hope you had a good weekend! I have followed up with our production >>>> team at TheKitchn and will get back to you! >>>> >>>> Thanks >>>> >>>> Leslie >>>> >>>> ᐧ >>>> >>>> >>>> >>>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> Can you confirm if we are live please with the article? >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> <http://www.horizon-media.ca/> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, June 8, 2026 1:54 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Evelyn >>>> >>>> >>>> >>>> That's great, thank you! We will work with the team to build out the >>>> article and hopefully can get it live this week! >>>> >>>> Stay tuned! >>>> >>>> Leslie >>>> >>>> ᐧ >>>> >>>> >>>> >>>> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> This is approved! When do you think we can get live? >>>> >>>> >>>> Thanks, >>>> >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> <http://www.horizon-media.ca/> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solut

Hey Leslie, Can you please provide lifetime Creami spend broken out by date at your earliest convenience? Thanks, Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500 From: Evelyn Harrison <EHarrison@horizonmedia.com> Sent: Tuesday, June 16, 2026 10:06 AM To: Leslie McCormick <leslie.mccormick@ideonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon HI Leslie, Is it possible to get live by EOD today please? We provided approval over a week ago. Thanks, Evelyn Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 15, 2026 12:52 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn I hope you had a good weekend! I have followed up with our production team at TheKitchn and will get back to you! Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Can you confirm if we are live please with the article? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 8, 2026 1:54 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn That's great, thank you! We will work with the team to build out the article and hopefully can get it live this week! Stay tuned! Leslie ᐧ On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, This is approved! When do you think we can get live? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 8, 2026 1:31 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@h

Hi Leslie, I hope this email finds you well. Would you kindly send a weekly report for the Creami Q3 campaigns to our teammate Vini (copied on this email) every Monday morning, ideally before 10:00 AM ? There are two campaigns included in this request : * Ideon - The Kitchn : Sponsored Article * Ideon : High Impact Display For your reference, I've attached our vendor reporting template, which outlines the required metrics as well as our preferred reporting format. Please let us know if you have any questions or if there's anything we can clarify, we'd be happy to help ! Thank you very much for your support, we greatly appreciate your partnership. Best regards, Ilhem Trabelsi Buyer, Digital Investment & Activation 647-556-5843 From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, June 18, 2026 9:49 AM To: Evelyn Harrison <EHarrison@horizonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn Again, apologies for the delay in getting this live - we encountered a few issues in the development side but everything is all set now and we are live. https://www.thekitchn.com/the-ninja-creami-will-change-how-you-think-about-frozen-desserts-23786931 Thanks! Leslie ᐧ On Wed, Jun 17, 2026 at 11:44 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn Another quick update for you - there have been a few hiccups with the roadblock of the article but I expect we will be able to have it live today. Thanks for your patience and apologies for the delay. Leslie ᐧ On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn Apologies for the delay - our team is still working with the team at TheKitchn to roadblock the page with the brand ads. I will share an update ASAP. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Evelyn Here is the preview link<https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue>. username: atm password: atmpartner Our team is working to set up the roadblock ads. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: HI Leslie, Is it possible to get live by EOD today please? We provided approval over a week ago. Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 15, 2026 12:52 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn I hope you had a good weekend! I have followed up with our production team at TheKitchn and will get back to you! Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Can you conf

Hey Dan! Could you please help out with this reporting request? ---------- Forwarded message --------- From: Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Date: Tue, Jul 7, 2026 at 1:43 PM Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon To: Leslie McCormick <leslie.mccormick@ideonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, Becca Burgess <BBurgess@horizonmedia.com>, Evelyn Harrison < EHarrison@horizonmedia.com>, Vinicius Marks Suzuki < VMarksSuzuki@horizonmedia.com> Hi Leslie, I hope this email finds you well. Would you kindly send a weekly report for the Creami Q3 campaigns to our teammate Vini (copied on this email) every Monday morning, ideally before 10:00 AM ? There are two campaigns included in this request : - Ideon - The Kitchn : Sponsored Article - Ideon : High Impact Display For your reference, I've attached our vendor reporting template, which outlines the required metrics as well as our preferred reporting format. Please let us know if you have any questions or if there's anything we can clarify, we'd be happy to help ! Thank you very much for your support, we greatly appreciate your partnership. Best regards, <http://www.horizon-media.ca/> Ilhem Trabelsi Buyer, Digital Investment & Activation 647-556-5843 · itrabelsi@horizonmedia.com *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> *Sent:* Thursday, June 18, 2026 9:49 AM *To:* Evelyn Harrison <EHarrison@horizonmedia.com> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < ITrabelsi@horizonmedia.com> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn Again, apologies for the delay in getting this live - we encountered a few issues in the development side but everything is all set now and we are live. https://www.thekitchn.com/the-ninja-creami-will-change-how-you-think-about-frozen-desserts-23786931 Thanks! Leslie ᐧ On Wed, Jun 17, 2026 at 11:44 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn Another quick update for you - there have been a few hiccups with the roadblock of the article but I expect we will be able to have it live today. Thanks for your patience and apologies for the delay. Leslie ᐧ On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn Apologies for the delay - our team is still working with the team at TheKitchn to roadblock the page with the brand ads. I will share an update ASAP. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: Hi Evelyn Here is the preview link <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> . username: atm password: atmpartner Our team is working to set up the roadblock ads. Thanks Leslie ᐧ On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison <EHarrison@horizonmedia.com> wrote: HI Leslie, Is it possible to get live by EOD today please? We provided approval over a week ago. Thanks, Evelyn <http://www.horizon-media.ca/> *Evelyn Harrison * Associate Director, Business Solutions 647-313-3854 · eharrison@horizonmedia.com *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> *Sent:* Monday, June 15, 2026 12:52 PM *To:* Evelyn Harrison <EHarrison@horizonmedia.com> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < ITrabelsi@horizonmedia.com> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn I hope you had a good weekend! I have followed up with our production team at TheKitchn and will get back to you! Thanks Leslie ᐧ On Mo

Confirming receipt, thanks Ilhem! We will get this back to you ASAP this week. On Tue, Jul 7, 2026 at 1:43 PM Ilhem Trabelsi <ITrabelsi@horizonmedia.com> wrote: > Hi Leslie, > > > > I hope this email finds you well. > > > > Would you kindly send a weekly report for the Creami Q3 campaigns to our > teammate Vini (copied on this email) every Monday morning, ideally before > 10:00 AM ? > > > > There are two campaigns included in this request : > > - Ideon - The Kitchn : Sponsored Article > - Ideon : High Impact Display > > > > For your reference, I've attached our vendor reporting template, which > outlines the required metrics as well as our preferred reporting format. > > > > Please let us know if you have any questions or if there's anything we can > clarify, we'd be happy to help ! > > > > Thank you very much for your support, we greatly appreciate your > partnership. > > > > Best regards, > > > > > > <http://www.horizon-media.ca> > > Ilhem Trabelsi > > Buyer, Digital Investment & Activation > > 647-556-5843 · itrabelsi@horizonmedia.com > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, June 18, 2026 9:49 AM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > Again, apologies for the delay in getting this live - we encountered a few > issues in the development side but everything is all set now and we are > live. > > > > > https://www.thekitchn.com/the-ninja-creami-will-change-how-you-think-about-frozen-desserts-23786931 > > > > Thanks! > Leslie > > ᐧ > > > > On Wed, Jun 17, 2026 at 11:44 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Another quick update for you - there have been a few hiccups with the > roadblock of the article but I expect we will be able to have it live today. > > > Thanks for your patience and apologies for the delay. > > > > Leslie > > ᐧ > > > > On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Apologies for the delay - our team is still working with the team at > TheKitchn to roadblock the page with the brand ads. I will share an update > ASAP. > > > > Thanks > Leslie > > ᐧ > > > > On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Here is the preview link > <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> > . > > username: atm > > password: atmpartner > > > > Our team is working to set up the roadblock ads. > > > > Thanks > > Leslie > > ᐧ > > > > On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > HI Leslie, > > > Is it possible to get live by EOD today please? We provided approval over > a week ago. > > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 12:52 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > I hope you had a good weekend! I have followed up with our production team > at TheKitchn and will get back to you! > > Thanks > > Leslie > > ᐧ > > > > On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < > EHarrison@hori

Hi James, Not a problem - I'll have this over to the client today. Cheers, Daniel On Wed, Jul 8, 2026 at 9:30 AM James Anderson <james.anderson@ideonmedia.com> wrote: > Hey Dan! Could you please help out with this reporting request? > > ---------- Forwarded message --------- > From: Ilhem Trabelsi <ITrabelsi@horizonmedia.com> > Date: Tue, Jul 7, 2026 at 1:43 PM > Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > To: Leslie McCormick <leslie.mccormick@ideonmedia.com> > Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < > SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, > Becca Burgess <BBurgess@horizonmedia.com>, Evelyn Harrison < > EHarrison@horizonmedia.com>, Vinicius Marks Suzuki < > VMarksSuzuki@horizonmedia.com> > > > Hi Leslie, > > > > I hope this email finds you well. > > > > Would you kindly send a weekly report for the Creami Q3 campaigns to our > teammate Vini (copied on this email) every Monday morning, ideally before > 10:00 AM ? > > > > There are two campaigns included in this request : > > - Ideon - The Kitchn : Sponsored Article > - Ideon : High Impact Display > > > > For your reference, I've attached our vendor reporting template, which > outlines the required metrics as well as our preferred reporting format. > > > > Please let us know if you have any questions or if there's anything we can > clarify, we'd be happy to help ! > > > > Thank you very much for your support, we greatly appreciate your > partnership. > > > > Best regards, > > > > > > <http://www.horizon-media.ca/> > > Ilhem Trabelsi > > Buyer, Digital Investment & Activation > > 647-556-5843 · itrabelsi@horizonmedia.com > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, June 18, 2026 9:49 AM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > Again, apologies for the delay in getting this live - we encountered a few > issues in the development side but everything is all set now and we are > live. > > > > > https://www.thekitchn.com/the-ninja-creami-will-change-how-you-think-about-frozen-desserts-23786931 > > > > Thanks! > Leslie > > ᐧ > > > > On Wed, Jun 17, 2026 at 11:44 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Another quick update for you - there have been a few hiccups with the > roadblock of the article but I expect we will be able to have it live today. > > > Thanks for your patience and apologies for the delay. > > > > Leslie > > ᐧ > > > > On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Apologies for the delay - our team is still working with the team at > TheKitchn to roadblock the page with the brand ads. I will share an update > ASAP. > > > > Thanks > Leslie > > ᐧ > > > > On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Evelyn > > > > Here is the preview link > <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> > . > > username: atm > > password: atmpartner > > > > Our team is working to set up the roadblock ads. > > > > Thanks > > Leslie > > ᐧ > > > > On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > HI Leslie, > > > Is it possible to get live by EOD today please? We provided approval over > a week ago. > > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday,

Hey Leslie & James, Following up on this one, additionally can you break it out by ad and include the impressions as well? Thanks! Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500 From: Becca Burgess <BBurgess@horizonmedia.com> Sent: Tuesday, July 7, 2026 1:24 PM To: Evelyn Harrison <EHarrison@horizonmedia.com>; Leslie McCormick <leslie.mccormick@ideonmedia.com> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hey Leslie, Can you please provide lifetime Creami spend broken out by date at your earliest convenience? Thanks, name: Becca Burgess title: Associate Director, Digital Investment & Activation pronouns: phone: 647-797-0500 mobile: email: BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com> From: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Sent: Tuesday, June 16, 2026 10:06 AM To: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon HI Leslie, Is it possible to get live by EOD today please? We provided approval over a week ago. Thanks, Evelyn Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 15, 2026 12:52 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn I hope you had a good weekend! I have followed up with our production team at TheKitchn and will get back to you! Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> wrote: Hi Leslie, Can you confirm if we are live please with the article? Thanks, Evelyn [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 8, 2026 1:54 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn That's great, thank you! We will work with the team to build out the article and hopefully can get it live this week!

Hi Becca We'll check in with our team. We are still currently running the Creami campaign as it went live late - end date is July 19 so we can provide data to date, but it's not complete. Leslie On Thu, Jul 9, 2026 at 1:36 PM Becca Burgess <BBurgess@horizonmedia.com> wrote: > Hey Leslie & James, > > > > Following up on this one, additionally can you break it out by ad and > include the impressions as well? > > > > Thanks! > > > > <http://www.horizon-media.ca> > > Becca Burgess > > Associate Director, Digital Investment & Activation > > 647-797-0500 · bburgess@horizonmedia.com > > > > *From:* Becca Burgess <BBurgess@horizonmedia.com> > *Sent:* Tuesday, July 7, 2026 1:24 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com>; Leslie McCormick < > leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Ilhem Trabelsi <ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hey Leslie, > > > > Can you please provide lifetime Creami spend broken out by date at your > earliest convenience? > > > > Thanks, > > > > > > *From:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Sent:* Tuesday, June 16, 2026 10:06 AM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > HI Leslie, > > > Is it possible to get live by EOD today please? We provided approval over > a week ago. > > > > Thanks, > Evelyn > > > > > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 12:52 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > I hope you had a good weekend! I have followed up with our production team > at TheKitchn and will get back to you! > > Thanks > > Leslie > > ᐧ > > > > On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Can you confirm if we are live please with the article? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:54 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > That's great, thank you! We will work with the team to build out the > article and hopefully can get it live this week! > > Stay tuned! > > Leslie > > ᐧ > > > > On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > This is approved! When do you think we can get live? > > > Thanks, > > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:31 PM > *To:*

Hi Daniel Following up on this - can you please share ASAP as they have followed up today. I have let them know that the campaign is still running until July 19 as we went live late. They followed up today to have us also: - break it out by ad and include the impressions as well? Let me know when we can expect this so I can set their expectations. Leslie ᐧ On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Second request for additional data > > ---------- Forwarded message --------- > From: Becca Burgess <BBurgess@horizonmedia.com> > Date: Tue, Jul 7, 2026 at 1:24 PM > Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < > leslie.mccormick@ideonmedia.com> > Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < > SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, > Ilhem Trabelsi <ITrabelsi@horizonmedia.com> > > > Hey Leslie, > > > > Can you please provide lifetime Creami spend broken out by date at your > earliest convenience? > > > > Thanks, > > > > > <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> > > Becca Burgess > > Associate Director, Digital Investment & Activation > > 647-797-0500 · bburgess@horizonmedia.com > > > > *From:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Sent:* Tuesday, June 16, 2026 10:06 AM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > HI Leslie, > > > Is it possible to get live by EOD today please? We provided approval over > a week ago. > > > > Thanks, > Evelyn > > > > > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 12:52 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > I hope you had a good weekend! I have followed up with our production team > at TheKitchn and will get back to you! > > Thanks > > Leslie > > ᐧ > > > > On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Can you confirm if we are live please with the article? > > > Thanks, > Evelyn > > > > > > > <https://a8bfcbdd.streak-link.com/C86fHI8ERIH35RUE-AvL6gJW/http%3A%2F%2Fwww.horizon-media.ca%2F> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 8, 2026 1:54 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > That's great, thank you! We will work with the team to build out the > article and hopefully can get it live this week! > > Stay tuned! > > Leslie > > ᐧ > > > > On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison <EHarrison@horizonmedia.com> > wrote: > > Hi Leslie, > > > > This is approved! When do you think we can get live? > > > Thanks, > > Evelyn > > > > > > > <https://a8bfcbdd.streak-link.com/C86fHI

Hi Leslie, See attached for the reports. Let me know if you need anything else. Cheers, Daniel On Thu, Jul 9, 2026 at 1:48 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Daniel > > Following up on this - can you please share ASAP as they have followed up > today. I have let them know that the campaign is still running until July > 19 as we went live late. > > They followed up today to have us also: > - break it out by ad and include the impressions as well? > > Let me know when we can expect this so I can set their expectations. > > Leslie > ᐧ > > On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Second request for additional data >> >> ---------- Forwarded message --------- >> From: Becca Burgess <BBurgess@horizonmedia.com> >> Date: Tue, Jul 7, 2026 at 1:24 PM >> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < >> leslie.mccormick@ideonmedia.com> >> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < >> SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, >> Ilhem Trabelsi <ITrabelsi@horizonmedia.com> >> >> >> Hey Leslie, >> >> >> >> Can you please provide lifetime Creami spend broken out by date at your >> earliest convenience? >> >> >> >> Thanks, >> >> >> >> >> <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> >> >> Becca Burgess >> >> Associate Director, Digital Investment & Activation >> >> 647-797-0500 · bburgess@horizonmedia.com >> >> >> >> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Sent:* Tuesday, June 16, 2026 10:06 AM >> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> HI Leslie, >> >> >> Is it possible to get live by EOD today please? We provided approval over >> a week ago. >> >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 12:52 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> I hope you had a good weekend! I have followed up with our production >> team at TheKitchn and will get back to you! >> >> Thanks >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> Can you confirm if we are live please with the article? >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> >> <https://a8bfcbdd.streak-link.com/C86fHI8ERIH35RUE-AvL6gJW/http%3A%2F%2Fwww.horizon-media.ca%2F> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 1:54 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> That's great, thank you! We will work with

Just a quick FYI that budget was $45k, not $65k On Thu, Jul 9, 2026 at 2:40 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > Hi Leslie, > > See attached for the reports. Let me know if you need anything else. > > Cheers, > Daniel > > On Thu, Jul 9, 2026 at 1:48 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Daniel >> >> Following up on this - can you please share ASAP as they have followed up >> today. I have let them know that the campaign is still running until July >> 19 as we went live late. >> >> They followed up today to have us also: >> - break it out by ad and include the impressions as well? >> >> Let me know when we can expect this so I can set their expectations. >> >> Leslie >> ᐧ >> >> On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Second request for additional data >>> >>> ---------- Forwarded message --------- >>> From: Becca Burgess <BBurgess@horizonmedia.com> >>> Date: Tue, Jul 7, 2026 at 1:24 PM >>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> >>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < >>> SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, >>> Ilhem Trabelsi <ITrabelsi@horizonmedia.com> >>> >>> >>> Hey Leslie, >>> >>> >>> >>> Can you please provide lifetime Creami spend broken out by date at your >>> earliest convenience? >>> >>> >>> >>> Thanks, >>> >>> >>> >>> >>> <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> >>> >>> Becca Burgess >>> >>> Associate Director, Digital Investment & Activation >>> >>> 647-797-0500 · bburgess@horizonmedia.com >>> >>> >>> >>> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Sent:* Tuesday, June 16, 2026 10:06 AM >>> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> HI Leslie, >>> >>> >>> Is it possible to get live by EOD today please? We provided approval >>> over a week ago. >>> >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 15, 2026 12:52 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>> ITrabelsi@horizonmedia.com> >>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>> >>> >>> >>> Hi Evelyn >>> >>> >>> >>> I hope you had a good weekend! I have followed up with our production >>> team at TheKitchn and will get back to you! >>> >>> Thanks >>> >>> Leslie >>> >>> ᐧ >>> >>> >>> >>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>> EHarrison@horizonmedia.com> wrote: >>> >>> Hi Leslie, >>> >>> >>> >>> Can you confirm if we are live please with the article? >>> >>> >>> Thanks, >>> Evelyn >>> >>> >>> >>> >>> >>> >>> <https://a8bfcbdd.streak-link.com/C86fHI8ERIH35RUE-AvL6gJW/http%3A%2F%2Fwww.horizon-media.ca%2F> >>> >>> *Evelyn Harrison * >>> >>> Associate Director, Business Solutions >>> >>> 647-313-3854 · eharrison@horizonmedia.com >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 8, 2026 1:54 PM >>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>> SaWong@horizonmed

45,620 to be exact On Thu, Jul 9, 2026 at 2:52 PM James Anderson <james.anderson@ideonmedia.com> wrote: > Just a quick FYI that budget was $45k, not $65k > > On Thu, Jul 9, 2026 at 2:40 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > >> Hi Leslie, >> >> See attached for the reports. Let me know if you need anything else. >> >> Cheers, >> Daniel >> >> On Thu, Jul 9, 2026 at 1:48 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Daniel >>> >>> Following up on this - can you please share ASAP as they have followed >>> up today. I have let them know that the campaign is still running until >>> July 19 as we went live late. >>> >>> They followed up today to have us also: >>> - break it out by ad and include the impressions as well? >>> >>> Let me know when we can expect this so I can set their expectations. >>> >>> Leslie >>> ᐧ >>> >>> On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>>> Second request for additional data >>>> >>>> ---------- Forwarded message --------- >>>> From: Becca Burgess <BBurgess@horizonmedia.com> >>>> Date: Tue, Jul 7, 2026 at 1:24 PM >>>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < >>>> leslie.mccormick@ideonmedia.com> >>>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < >>>> SaWong@horizonmedia.com>, James Anderson <james.anderson@ideonmedia.com>, >>>> Ilhem Trabelsi <ITrabelsi@horizonmedia.com> >>>> >>>> >>>> Hey Leslie, >>>> >>>> >>>> >>>> Can you please provide lifetime Creami spend broken out by date at your >>>> earliest convenience? >>>> >>>> >>>> >>>> Thanks, >>>> >>>> >>>> >>>> >>>> <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> >>>> >>>> Becca Burgess >>>> >>>> Associate Director, Digital Investment & Activation >>>> >>>> 647-797-0500 · bburgess@horizonmedia.com >>>> >>>> >>>> >>>> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Sent:* Tuesday, June 16, 2026 10:06 AM >>>> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> HI Leslie, >>>> >>>> >>>> Is it possible to get live by EOD today please? We provided approval >>>> over a week ago. >>>> >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedia.com >>>> >>>> >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Monday, June 15, 2026 12:52 PM >>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >>>> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>> ITrabelsi@horizonmedia.com> >>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>> >>>> >>>> >>>> Hi Evelyn >>>> >>>> >>>> >>>> I hope you had a good weekend! I have followed up with our production >>>> team at TheKitchn and will get back to you! >>>> >>>> Thanks >>>> >>>> Leslie >>>> >>>> ᐧ >>>> >>>> >>>> >>>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>>> EHarrison@horizonmedia.com> wrote: >>>> >>>> Hi Leslie, >>>> >>>> >>>> >>>> Can you confirm if we are live please with the article? >>>> >>>> >>>> Thanks, >>>> Evelyn >>>> >>>> >>>> >>>> >>>> >>>> >>>> <https://a8bfcbdd.streak-link.com/C86fHI8ERIH35RUE-AvL6gJW/http%3A%2F%2Fwww.horizon-media.ca%2F> >>>> >>>> *Evelyn Harrison * >>>> >>>> Associate Director, Business Solutions >>>> >>>> 647-313-3854 · eharrison@horizonmedi

Thanks James - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> can you please adjust? ᐧ On Thu, Jul 9, 2026 at 2:53 PM James Anderson <james.anderson@ideonmedia.com> wrote: > 45,620 to be exact > > On Thu, Jul 9, 2026 at 2:52 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Just a quick FYI that budget was $45k, not $65k >> >> On Thu, Jul 9, 2026 at 2:40 PM Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >>> Hi Leslie, >>> >>> See attached for the reports. Let me know if you need anything else. >>> >>> Cheers, >>> Daniel >>> >>> On Thu, Jul 9, 2026 at 1:48 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>>> Hi Daniel >>>> >>>> Following up on this - can you please share ASAP as they have followed >>>> up today. I have let them know that the campaign is still running until >>>> July 19 as we went live late. >>>> >>>> They followed up today to have us also: >>>> - break it out by ad and include the impressions as well? >>>> >>>> Let me know when we can expect this so I can set their expectations. >>>> >>>> Leslie >>>> ᐧ >>>> >>>> On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < >>>> leslie.mccormick@ideonmedia.com> wrote: >>>> >>>>> Second request for additional data >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: Becca Burgess <BBurgess@horizonmedia.com> >>>>> Date: Tue, Jul 7, 2026 at 1:24 PM >>>>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>> To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < >>>>> leslie.mccormick@ideonmedia.com> >>>>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < >>>>> SaWong@horizonmedia.com>, James Anderson < >>>>> james.anderson@ideonmedia.com>, Ilhem Trabelsi < >>>>> ITrabelsi@horizonmedia.com> >>>>> >>>>> >>>>> Hey Leslie, >>>>> >>>>> >>>>> >>>>> Can you please provide lifetime Creami spend broken out by date at >>>>> your earliest convenience? >>>>> >>>>> >>>>> >>>>> Thanks, >>>>> >>>>> >>>>> >>>>> >>>>> <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> >>>>> >>>>> Becca Burgess >>>>> >>>>> Associate Director, Digital Investment & Activation >>>>> >>>>> 647-797-0500 · bburgess@horizonmedia.com >>>>> >>>>> >>>>> >>>>> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>> *Sent:* Tuesday, June 16, 2026 10:06 AM >>>>> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com >>>>> > >>>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>> >>>>> >>>>> >>>>> HI Leslie, >>>>> >>>>> >>>>> Is it possible to get live by EOD today please? We provided approval >>>>> over a week ago. >>>>> >>>>> >>>>> >>>>> Thanks, >>>>> Evelyn >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> *Evelyn Harrison * >>>>> >>>>> Associate Director, Business Solutions >>>>> >>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>> >>>>> >>>>> >>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>> *Sent:* Monday, June 15, 2026 12:52 PM >>>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>> SaWong@horizonmedia.com>; James Anderson < >>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com >>>>> > >>>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>> >>>>> >>>>> >>>>> Hi Evelyn >>>>> >>>>> >>>>> >>>>> I hope you had a good weekend! I have followed up with our production >>>>> team at TheKitchn and will get back to you! >>>>> >>>>> Thanks >>>>> >>>>> Leslie >>>>> >>>>> ᐧ >>>>> >>>>> >>>>> >>>>> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >>>>> EHarrison@horizonmedia.com> wrote: >>>>> >>>>> Hi Leslie, >>>>> >>>>> >>>>> >>>>> Ca

My mistake - see attached for the updated version. Cheers, Daniel On Thu, Jul 9, 2026 at 3:02 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Thanks James - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> can you > please adjust? > ᐧ > > On Thu, Jul 9, 2026 at 2:53 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> 45,620 to be exact >> >> On Thu, Jul 9, 2026 at 2:52 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Just a quick FYI that budget was $45k, not $65k >>> >>> On Thu, Jul 9, 2026 at 2:40 PM Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>>> Hi Leslie, >>>> >>>> See attached for the reports. Let me know if you need anything else. >>>> >>>> Cheers, >>>> Daniel >>>> >>>> On Thu, Jul 9, 2026 at 1:48 PM Leslie McCormick < >>>> leslie.mccormick@ideonmedia.com> wrote: >>>> >>>>> Hi Daniel >>>>> >>>>> Following up on this - can you please share ASAP as they have followed >>>>> up today. I have let them know that the campaign is still running until >>>>> July 19 as we went live late. >>>>> >>>>> They followed up today to have us also: >>>>> - break it out by ad and include the impressions as well? >>>>> >>>>> Let me know when we can expect this so I can set their expectations. >>>>> >>>>> Leslie >>>>> ᐧ >>>>> >>>>> On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < >>>>> leslie.mccormick@ideonmedia.com> wrote: >>>>> >>>>>> Second request for additional data >>>>>> >>>>>> ---------- Forwarded message --------- >>>>>> From: Becca Burgess <BBurgess@horizonmedia.com> >>>>>> Date: Tue, Jul 7, 2026 at 1:24 PM >>>>>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>> To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < >>>>>> leslie.mccormick@ideonmedia.com> >>>>>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < >>>>>> SaWong@horizonmedia.com>, James Anderson < >>>>>> james.anderson@ideonmedia.com>, Ilhem Trabelsi < >>>>>> ITrabelsi@horizonmedia.com> >>>>>> >>>>>> >>>>>> Hey Leslie, >>>>>> >>>>>> >>>>>> >>>>>> Can you please provide lifetime Creami spend broken out by date at >>>>>> your earliest convenience? >>>>>> >>>>>> >>>>>> >>>>>> Thanks, >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> >>>>>> >>>>>> Becca Burgess >>>>>> >>>>>> Associate Director, Digital Investment & Activation >>>>>> >>>>>> 647-797-0500 · bburgess@horizonmedia.com >>>>>> >>>>>> >>>>>> >>>>>> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>>> *Sent:* Tuesday, June 16, 2026 10:06 AM >>>>>> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>>> SaWong@horizonmedia.com>; James Anderson < >>>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>>>> ITrabelsi@horizonmedia.com> >>>>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>> >>>>>> >>>>>> >>>>>> HI Leslie, >>>>>> >>>>>> >>>>>> Is it possible to get live by EOD today please? We provided approval >>>>>> over a week ago. >>>>>> >>>>>> >>>>>> >>>>>> Thanks, >>>>>> Evelyn >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> *Evelyn Harrison * >>>>>> >>>>>> Associate Director, Business Solutions >>>>>> >>>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>>> >>>>>> >>>>>> >>>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>>> *Sent:* Monday, June 15, 2026 12:52 PM >>>>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>>> SaWong@horizonmedia.com>; James Anderson < >>>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>>>> ITrabelsi@horizonmedia.com> >>>>>> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>> >>>>>> >>>>>> >>>>>> Hi Evelyn >>>>>> >>>>>> >>>>>> >>>>>> I hope you had a good weekend! I have

Hi Ilhem Please see attached for the reporting to date - we will share the updated on Monday. Thanks Leslie ᐧ On Wed, Jul 8, 2026 at 9:31 AM James Anderson <james.anderson@ideonmedia.com> wrote: > Confirming receipt, thanks Ilhem! We will get this back to you ASAP this > week. > > On Tue, Jul 7, 2026 at 1:43 PM Ilhem Trabelsi <ITrabelsi@horizonmedia.com> > wrote: > >> Hi Leslie, >> >> >> >> I hope this email finds you well. >> >> >> >> Would you kindly send a weekly report for the Creami Q3 campaigns to our >> teammate Vini (copied on this email) every Monday morning, ideally before >> 10:00 AM ? >> >> >> >> There are two campaigns included in this request : >> >> - Ideon - The Kitchn : Sponsored Article >> - Ideon : High Impact Display >> >> >> >> For your reference, I've attached our vendor reporting template, which >> outlines the required metrics as well as our preferred reporting format. >> >> >> >> Please let us know if you have any questions or if there's anything we >> can clarify, we'd be happy to help ! >> >> >> >> Thank you very much for your support, we greatly appreciate your >> partnership. >> >> >> >> Best regards, >> >> >> >> >> >> <http://www.horizon-media.ca> >> >> Ilhem Trabelsi >> >> Buyer, Digital Investment & Activation >> >> 647-556-5843 · itrabelsi@horizonmedia.com >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, June 18, 2026 9:49 AM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> Again, apologies for the delay in getting this live - we encountered a >> few issues in the development side but everything is all set now and we are >> live. >> >> >> >> >> https://www.thekitchn.com/the-ninja-creami-will-change-how-you-think-about-frozen-desserts-23786931 >> >> >> >> Thanks! >> Leslie >> >> ᐧ >> >> >> >> On Wed, Jun 17, 2026 at 11:44 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Evelyn >> >> >> >> Another quick update for you - there have been a few hiccups with the >> roadblock of the article but I expect we will be able to have it live today. >> >> >> Thanks for your patience and apologies for the delay. >> >> >> >> Leslie >> >> ᐧ >> >> >> >> On Tue, Jun 16, 2026 at 4:34 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Evelyn >> >> >> >> Apologies for the delay - our team is still working with the team at >> TheKitchn to roadblock the page with the brand ads. I will share an update >> ASAP. >> >> >> >> Thanks >> Leslie >> >> ᐧ >> >> >> >> On Tue, Jun 16, 2026 at 10:11 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Evelyn >> >> >> >> Here is the preview link >> <https://a8bfcbdd.streak-link.com/C7Nk0FtLS48VJRajlwMtSh9m/https%3A%2F%2Fwww.thekitchn.com%2F-23786931%3Fpreview%3Dtrue> >> . >> >> username: atm >> >> password: atmpartner >> >> >> >> Our team is working to set up the roadblock ads. >> >> >> >> Thanks >> >> Leslie >> >> ᐧ >> >> >> >> On Tue, Jun 16, 2026 at 10:06 AM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> HI Leslie, >> >> >> Is it possible to get live by EOD today please? We provided approval over >> a week ago. >> >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 12:52 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca B

Hi Becca Apologies for the delay - please see attached for the reporting. Thanks Leslie ᐧ On Thu, Jul 9, 2026 at 1:45 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Becca > > We'll check in with our team. We are still currently running the Creami > campaign as it went live late - end date is July 19 so we can provide data > to date, but it's not complete. > > Leslie > > On Thu, Jul 9, 2026 at 1:36 PM Becca Burgess <BBurgess@horizonmedia.com> > wrote: > >> Hey Leslie & James, >> >> >> >> Following up on this one, additionally can you break it out by ad and >> include the impressions as well? >> >> >> >> Thanks! >> >> >> >> <http://www.horizon-media.ca> >> >> Becca Burgess >> >> Associate Director, Digital Investment & Activation >> >> 647-797-0500 · bburgess@horizonmedia.com >> >> >> >> *From:* Becca Burgess <BBurgess@horizonmedia.com> >> *Sent:* Tuesday, July 7, 2026 1:24 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com>; Leslie McCormick < >> leslie.mccormick@ideonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Ilhem Trabelsi <ITrabelsi@horizonmedia.com> >> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hey Leslie, >> >> >> >> Can you please provide lifetime Creami spend broken out by date at your >> earliest convenience? >> >> >> >> Thanks, >> >> >> >> >> >> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Sent:* Tuesday, June 16, 2026 10:06 AM >> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> HI Leslie, >> >> >> Is it possible to get live by EOD today please? We provided approval over >> a week ago. >> >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 12:52 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> I hope you had a good weekend! I have followed up with our production >> team at TheKitchn and will get back to you! >> >> Thanks >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >> >> Hi Leslie, >> >> >> >> Can you confirm if we are live please with the article? >> >> >> Thanks, >> Evelyn >> >> >> >> >> >> <http://www.horizon-media.ca/> >> >> *Evelyn Harrison * >> >> Associate Director, Business Solutions >> >> 647-313-3854 · eharrison@horizonmedia.com >> >> >> >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 1:54 PM >> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >> SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; >> Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < >> ITrabelsi@horizonmedia.com> >> *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >> >> >> >> Hi Evelyn >> >> >> >> That's great, thank you! We will work with the team to build out the >> article and hopefully can get it live this week! >> >> Stay tuned! >> >> Leslie >> >> ᐧ >> >> >> >> On Mon, Jun 8, 2026 at 1:51 PM Evelyn Harrison < >> EHarrison@horizonmedia.com> wrote: >>

Thanks Leslie, Are you able to share actual spends by date as well? Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500 From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, July 9, 2026 5:22 PM To: Becca Burgess <BBurgess@horizonmedia.com> Cc: Evelyn Harrison <EHarrison@horizonmedia.com>; Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Becca Apologies for the delay - please see attached for the reporting. Thanks Leslie ᐧ On Thu, Jul 9, 2026 at 1:45 PM Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> wrote: Hi Becca We'll check in with our team. We are still currently running the Creami campaign as it went live late - end date is July 19 so we can provide data to date, but it's not complete. Leslie On Thu, Jul 9, 2026 at 1:36 PM Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>> wrote: Hey Leslie & James, Following up on this one, additionally can you break it out by ad and include the impressions as well? Thanks! [https://smart.horizonmedia.com/v2/imagebucket/horizonmedia.com/horizon_.png]<http://www.horizon-media.ca/> Becca Burgess Associate Director, Digital Investment & Activation 647-797-0500<tel:647-797-0500> · bburgess@horizonmedia.com<mailto:bburgess@horizonmedia.com> From: Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>> Sent: Tuesday, July 7, 2026 1:24 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>>; Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hey Leslie, Can you please provide lifetime Creami spend broken out by date at your earliest convenience? Thanks, From: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Sent: Tuesday, June 16, 2026 10:06 AM To: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon HI Leslie, Is it possible to get live by EOD today please? We provided approval over a week ago. Thanks, Evelyn Evelyn Harrison Associate Director, Business Solutions 647-313-3854<tel:647-313-3854> · eharrison@horizonmedia.com<mailto:eharrison@horizonmedia.com> From: Leslie McCormick <leslie.mccormick@ideonmedia.com<mailto:leslie.mccormick@ideonmedia.com>> Sent: Monday, June 15, 2026 12:52 PM To: Evelyn Harrison <EHarrison@horizonmedia.com<mailto:EHarrison@horizonmedia.com>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com<mailto:shdhar@horizonmedia.com>>; Sally Wong <SaWong@horizonmedia.com<mailto:SaWong@horizonmedia.com>>; James Anderson <james.anderson@ideonmedia.com<mailto:james.anderson@ideonmedia.com>>; Becca Burgess <BBurgess@horizonmedia.com<mailto:BBurgess@horizonmedia.com>>; Ilhem Trabelsi <ITrabelsi@horizonmedia.com<mailto:ITrabelsi@horizonmedia.com>> Subject: Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon Hi Evelyn I hope you had a good weekend! I have fo

Hi Becca I’ll check and see if our team has that available. Leslie On Fri, Jul 10, 2026 at 9:08 AM Becca Burgess <BBurgess@horizonmedia.com> wrote: > Thanks Leslie, > > > > Are you able to share actual spends by date as well? > > > > <http://www.horizon-media.ca> > > Becca Burgess > > Associate Director, Digital Investment & Activation > > 647-797-0500 · bburgess@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, July 9, 2026 5:22 PM > *To:* Becca Burgess <BBurgess@horizonmedia.com> > *Cc:* Evelyn Harrison <EHarrison@horizonmedia.com>; Shubhechha Dhar < > shdhar@horizonmedia.com>; Sally Wong <SaWong@horizonmedia.com>; James > Anderson <james.anderson@ideonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Becca > > > > Apologies for the delay - please see attached for the reporting. > > > > Thanks > > Leslie > > > > ᐧ > > > > On Thu, Jul 9, 2026 at 1:45 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Becca > > > > We'll check in with our team. We are still currently running the Creami > campaign as it went live late - end date is July 19 so we can provide data > to date, but it's not complete. > > > > Leslie > > > > On Thu, Jul 9, 2026 at 1:36 PM Becca Burgess <BBurgess@horizonmedia.com> > wrote: > > Hey Leslie & James, > > > > Following up on this one, additionally can you break it out by ad and > include the impressions as well? > > > > Thanks! > > > > <http://www.horizon-media.ca/> > > *Becca Burgess * > > Associate Director, Digital Investment & Activation > > 647-797-0500 · bburgess@horizonmedia.com > > > > > > *From:* Becca Burgess <BBurgess@horizonmedia.com> > *Sent:* Tuesday, July 7, 2026 1:24 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com>; Leslie McCormick < > leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Ilhem Trabelsi <ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hey Leslie, > > > > Can you please provide lifetime Creami spend broken out by date at your > earliest convenience? > > > > Thanks, > > > > > > *From:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Sent:* Tuesday, June 16, 2026 10:06 AM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > HI Leslie, > > > Is it possible to get live by EOD today please? We provided approval over > a week ago. > > > > Thanks, > Evelyn > > > > > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@horizonmedia.com > > > > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 12:52 PM > *To:* Evelyn Harrison <EHarrison@horizonmedia.com> > *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < > SaWong@horizonmedia.com>; James Anderson <james.anderson@ideonmedia.com>; > Becca Burgess <BBurgess@horizonmedia.com>; Ilhem Trabelsi < > ITrabelsi@horizonmedia.com> > *Subject:* Re: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon > > > > Hi Evelyn > > > > I hope you had a good weekend! I have followed up with our production team > at TheKitchn and will get back to you! > > Thanks > > Leslie > > ᐧ > > > > On Mon, Jun 15, 2026 at 12:47 PM Evelyn Harrison < > EHarrison@horizonmedia.com> wrote: > > Hi Leslie, > > > > Can you confirm if we are live please with the article? > > > Thanks, > Evelyn > > > > > > <http://www.horizon-media.ca/> > > *Evelyn Harrison * > > Associate Director, Business Solutions > > 647-313-3854 · eharrison@hori

Hi Daniel They’re wondering if we have spend by date as well? Let me know. Thanks Leslie On Thu, Jul 9, 2026 at 3:13 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > My mistake - see attached for the updated version. > > Cheers, > Daniel > > On Thu, Jul 9, 2026 at 3:02 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Thanks James - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> can you >> please adjust? >> ᐧ >> >> On Thu, Jul 9, 2026 at 2:53 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> 45,620 to be exact >>> >>> On Thu, Jul 9, 2026 at 2:52 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Just a quick FYI that budget was $45k, not $65k >>>> >>>> On Thu, Jul 9, 2026 at 2:40 PM Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> wrote: >>>> >>>>> Hi Leslie, >>>>> >>>>> See attached for the reports. Let me know if you need anything else. >>>>> >>>>> Cheers, >>>>> Daniel >>>>> >>>>> On Thu, Jul 9, 2026 at 1:48 PM Leslie McCormick < >>>>> leslie.mccormick@ideonmedia.com> wrote: >>>>> >>>>>> Hi Daniel >>>>>> >>>>>> Following up on this - can you please share ASAP as they have >>>>>> followed up today. I have let them know that the campaign is still running >>>>>> until July 19 as we went live late. >>>>>> >>>>>> They followed up today to have us also: >>>>>> - break it out by ad and include the impressions as well? >>>>>> >>>>>> Let me know when we can expect this so I can set their expectations. >>>>>> >>>>>> Leslie >>>>>> ᐧ >>>>>> >>>>>> On Tue, Jul 7, 2026 at 1:44 PM Leslie McCormick < >>>>>> leslie.mccormick@ideonmedia.com> wrote: >>>>>> >>>>>>> Second request for additional data >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Becca Burgess <BBurgess@horizonmedia.com> >>>>>>> Date: Tue, Jul 7, 2026 at 1:24 PM >>>>>>> Subject: RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>>> To: Evelyn Harrison <EHarrison@horizonmedia.com>, Leslie McCormick < >>>>>>> leslie.mccormick@ideonmedia.com> >>>>>>> Cc: Shubhechha Dhar <shdhar@horizonmedia.com>, Sally Wong < >>>>>>> SaWong@horizonmedia.com>, James Anderson < >>>>>>> james.anderson@ideonmedia.com>, Ilhem Trabelsi < >>>>>>> ITrabelsi@horizonmedia.com> >>>>>>> >>>>>>> >>>>>>> Hey Leslie, >>>>>>> >>>>>>> >>>>>>> >>>>>>> Can you please provide lifetime Creami spend broken out by date at >>>>>>> your earliest convenience? >>>>>>> >>>>>>> >>>>>>> >>>>>>> Thanks, >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> <https://a8bfcbdd.streak-link.com/C86fHJBJyWReRjjt_wH4zRPU/http%3A%2F%2Fwww.horizon-media.ca> >>>>>>> >>>>>>> Becca Burgess >>>>>>> >>>>>>> Associate Director, Digital Investment & Activation >>>>>>> >>>>>>> 647-797-0500 · bburgess@horizonmedia.com >>>>>>> >>>>>>> >>>>>>> >>>>>>> *From:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>>>> *Sent:* Tuesday, June 16, 2026 10:06 AM >>>>>>> *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>>>> SaWong@horizonmedia.com>; James Anderson < >>>>>>> james.anderson@ideonmedia.com>; Becca Burgess < >>>>>>> BBurgess@horizonmedia.com>; Ilhem Trabelsi < >>>>>>> ITrabelsi@horizonmedia.com> >>>>>>> *Subject:* RE: Ninja - Creami 2026 Q1 - Campaign Trafficking Ideon >>>>>>> >>>>>>> >>>>>>> >>>>>>> HI Leslie, >>>>>>> >>>>>>> >>>>>>> Is it possible to get live by EOD today please? We provided approval >>>>>>> over a week ago. >>>>>>> >>>>>>> >>>>>>> >>>>>>> Thanks, >>>>>>> Evelyn >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> *Evelyn Harrison * >>>>>>> >>>>>>> Associate Director, Business Solutions >>>>>>> >>>>>>> 647-313-3854 · eharrison@horizonmedia.com >>>>>>> >>>>>>> >>>>>>> >>>>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>>>> *Sent:* Monday, June 15, 2026 12:52 PM >>>>>>> *To:* Evelyn Harrison <EHarrison@horizonmedia.com> >>>>>>> *Cc:* Shubhechha Dhar <shdhar@horizonmedia.com>; Sally Wong < >>>>>>> SaWong@horizonmedia.com>; James Anderson < >>>>>>>

Hi Francisco, Hope all is well! It's been some time since we worked together on the RD Canada PMP deals. We now have a much larger and more extensive PMP Curation option here in Canada, where I can get you onto 100s of premium Canadian/US sites in one deal. Would you be open to a quick connect this week or next? Thanks, James -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey James! How are you doing? Let's meet! Are you free next monday? Can you please send me the list of your websites? James Anderson <james.anderson@ideonmedia.com> escreveu (terça, 19/05/2026 à(s) 20:47): > Hi Francisco, > > Hope all is well! It's been some time since we worked together on the RD > Canada PMP deals. We now have a much larger and more extensive PMP Curation > option here in Canada, where I can get you onto 100s of premium Canadian/US > sites in one deal. Would you be open to a quick connect this week or next? > > Thanks, > James > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- -- [image: Clever Advertising] *Francisco Mangas* Media Buyer +351 916 229 067 *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* cleveradvertising.com

Hey! How’s Monday at 3pm ET? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < francisco.mangas@verticeadvertising.com> wrote: > Hey James! > > How are you doing? > > Let's meet! > > Are you free next monday? > > Can you please send me the list of your websites? > > James Anderson <james.anderson@ideonmedia.com> escreveu (terça, > 19/05/2026 à(s) 20:47): > >> Hi Francisco, >> >> Hope all is well! It's been some time since we worked together on the RD >> Canada PMP deals. We now have a much larger and more extensive PMP Curation >> option here in Canada, where I can get you onto 100s of premium Canadian/US >> sites in one deal. Would you be open to a quick connect this week or next? >> >> Thanks, >> James >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > -- > [image: Clever Advertising] > > *Francisco Mangas* > Media Buyer > +351 916 229 067 > *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* > cleveradvertising.com > >

Hey Francisco! Did you have time to chat at 3pm today or is later this week better? On Fri, May 22, 2026 at 10:20 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey! How’s Monday at 3pm ET? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < > francisco.mangas@verticeadvertising.com> wrote: > >> Hey James! >> >> How are you doing? >> >> Let's meet! >> >> Are you free next monday? >> >> Can you please send me the list of your websites? >> >> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >> 19/05/2026 à(s) 20:47): >> >>> Hi Francisco, >>> >>> Hope all is well! It's been some time since we worked together on the RD >>> Canada PMP deals. We now have a much larger and more extensive PMP Curation >>> option here in Canada, where I can get you onto 100s of premium Canadian/US >>> sites in one deal. Would you be open to a quick connect this week or next? >>> >>> Thanks, >>> James >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >> >> -- >> -- >> [image: Clever Advertising] >> >> *Francisco Mangas* >> Media Buyer >> +351 916 229 067 >> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >> cleveradvertising.com >> >> -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey! I jumped off the call. Want to send a few available slots this week? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Mon, May 25, 2026 at 1:58 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey Francisco! Did you have time to chat at 3pm today or is later this > week better? > > On Fri, May 22, 2026 at 10:20 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey! How’s Monday at 3pm ET? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >> francisco.mangas@verticeadvertising.com> wrote: >> >>> Hey James! >>> >>> How are you doing? >>> >>> Let's meet! >>> >>> Are you free next monday? >>> >>> Can you please send me the list of your websites? >>> >>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>> 19/05/2026 à(s) 20:47): >>> >>>> Hi Francisco, >>>> >>>> Hope all is well! It's been some time since we worked together on the >>>> RD Canada PMP deals. We now have a much larger and more extensive PMP >>>> Curation option here in Canada, where I can get you onto 100s of premium >>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>> week or next? >>>> >>>> Thanks, >>>> James >>>> >>>> >>>> >>>> -- >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>> >>> -- >>> -- >>> [image: Clever Advertising] >>> >>> *Francisco Mangas* >>> Media Buyer >>> +351 916 229 067 >>> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >>> cleveradvertising.com >>> >>> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > >

Hey Francisco! Did you have time to reconnect on this next week? On Mon, May 25, 2026 at 3:05 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey! I jumped off the call. Want to send a few available slots this week? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Mon, May 25, 2026 at 1:58 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey Francisco! Did you have time to chat at 3pm today or is later this >> week better? >> >> On Fri, May 22, 2026 at 10:20 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey! How’s Monday at 3pm ET? >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >>> francisco.mangas@verticeadvertising.com> wrote: >>> >>>> Hey James! >>>> >>>> How are you doing? >>>> >>>> Let's meet! >>>> >>>> Are you free next monday? >>>> >>>> Can you please send me the list of your websites? >>>> >>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>> 19/05/2026 à(s) 20:47): >>>> >>>>> Hi Francisco, >>>>> >>>>> Hope all is well! It's been some time since we worked together on the >>>>> RD Canada PMP deals. We now have a much larger and more extensive PMP >>>>> Curation option here in Canada, where I can get you onto 100s of premium >>>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>>> week or next? >>>>> >>>>> Thanks, >>>>> James >>>>> >>>>> >>>>> >>>>> -- >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>> >>>> -- >>>> -- >>>> [image: Clever Advertising] >>>> >>>> *Francisco Mangas* >>>> Media Buyer >>>> +351 916 229 067 >>>> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >>>> cleveradvertising.com >>>> >>>> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hello James, sorry I was OOT. Lets meet friday at my 3 PM (Lisbon Time)? James Anderson <james.anderson@ideonmedia.com> escreveu (terça, 16/06/2026 à(s) 20:56): > Hey Francisco! Did you have time to reconnect on this next week? > > On Mon, May 25, 2026 at 3:05 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey! I jumped off the call. Want to send a few available slots this week? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Mon, May 25, 2026 at 1:58 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey Francisco! Did you have time to chat at 3pm today or is later this >>> week better? >>> >>> On Fri, May 22, 2026 at 10:20 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Hey! How’s Monday at 3pm ET? >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >>>> francisco.mangas@verticeadvertising.com> wrote: >>>> >>>>> Hey James! >>>>> >>>>> How are you doing? >>>>> >>>>> Let's meet! >>>>> >>>>> Are you free next monday? >>>>> >>>>> Can you please send me the list of your websites? >>>>> >>>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>>> 19/05/2026 à(s) 20:47): >>>>> >>>>>> Hi Francisco, >>>>>> >>>>>> Hope all is well! It's been some time since we worked together on the >>>>>> RD Canada PMP deals. We now have a much larger and more extensive PMP >>>>>> Curation option here in Canada, where I can get you onto 100s of premium >>>>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>>>> week or next? >>>>>> >>>>>> Thanks, >>>>>> James >>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>> >>>>> -- >>>>> -- >>>>> [image: Clever Advertising] >>>>> >>>>> *Francisco Mangas* >>>>> Media Buyer >>>>> +351 916 229 067 >>>>> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >>>>> cleveradvertising.com >>>>> >>>>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- -- [image: Clever Advertising] *Francisco Mangas* Media Buyer +351 916 229 067 *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* cleveradvertising.com

Hey! I’m actually OOO Thursday and Friday for a friends wedding. How’s Monday? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Tue, Jun 16, 2026 at 4:54 PM Francisco Sarmento Taborda Mangas < francisco.mangas@verticeadvertising.com> wrote: > Hello James, sorry I was OOT. > > Lets meet friday at my 3 PM (Lisbon Time)? > > James Anderson <james.anderson@ideonmedia.com> escreveu (terça, > 16/06/2026 à(s) 20:56): > >> Hey Francisco! Did you have time to reconnect on this next week? >> >> On Mon, May 25, 2026 at 3:05 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey! I jumped off the call. Want to send a few available slots this week? >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Mon, May 25, 2026 at 1:58 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Hey Francisco! Did you have time to chat at 3pm today or is later this >>>> week better? >>>> >>>> On Fri, May 22, 2026 at 10:20 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey! How’s Monday at 3pm ET? >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >>>>> francisco.mangas@verticeadvertising.com> wrote: >>>>> >>>>>> Hey James! >>>>>> >>>>>> How are you doing? >>>>>> >>>>>> Let's meet! >>>>>> >>>>>> Are you free next monday? >>>>>> >>>>>> Can you please send me the list of your websites? >>>>>> >>>>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>>>> 19/05/2026 à(s) 20:47): >>>>>> >>>>>>> Hi Francisco, >>>>>>> >>>>>>> Hope all is well! It's been some time since we worked together on >>>>>>> the RD Canada PMP deals. We now have a much larger and more extensive PMP >>>>>>> Curation option here in Canada, where I can get you onto 100s of premium >>>>>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>>>>> week or next? >>>>>>> >>>>>>> Thanks, >>>>>>> James >>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>> >>>>>> -- >>>>>> -- >>>>>> [image: Clever Advertising] >>>>>> >>>>>> *Francisco Mangas* >>>>>> Media Buyer >>>>>> +351 916 229 067 >>>>>> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >>>>>> cleveradvertising.com >>>>>> >>>>>> >>>> >>>> -- >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > -- > [image: Clever Advertising] > > *Francisco Mangas* > Media Buyer > +351 916 229 067 > *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* > cleveradvertising.com > >

Hey Francisco! How's tomorrow at 3:30pm Lisbon time work for you? On Tue, Jun 16, 2026 at 6:19 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey! I’m actually OOO Thursday and Friday for a friends wedding. How’s > Monday? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Tue, Jun 16, 2026 at 4:54 PM Francisco Sarmento Taborda Mangas < > francisco.mangas@verticeadvertising.com> wrote: > >> Hello James, sorry I was OOT. >> >> Lets meet friday at my 3 PM (Lisbon Time)? >> >> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >> 16/06/2026 à(s) 20:56): >> >>> Hey Francisco! Did you have time to reconnect on this next week? >>> >>> On Mon, May 25, 2026 at 3:05 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Hey! I jumped off the call. Want to send a few available slots this >>>> week? >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Mon, May 25, 2026 at 1:58 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey Francisco! Did you have time to chat at 3pm today or is later this >>>>> week better? >>>>> >>>>> On Fri, May 22, 2026 at 10:20 PM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Hey! How’s Monday at 3pm ET? >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >>>>>> francisco.mangas@verticeadvertising.com> wrote: >>>>>> >>>>>>> Hey James! >>>>>>> >>>>>>> How are you doing? >>>>>>> >>>>>>> Let's meet! >>>>>>> >>>>>>> Are you free next monday? >>>>>>> >>>>>>> Can you please send me the list of your websites? >>>>>>> >>>>>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>>>>> 19/05/2026 à(s) 20:47): >>>>>>> >>>>>>>> Hi Francisco, >>>>>>>> >>>>>>>> Hope all is well! It's been some time since we worked together on >>>>>>>> the RD Canada PMP deals. We now have a much larger and more extensive PMP >>>>>>>> Curation option here in Canada, where I can get you onto 100s of premium >>>>>>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>>>>>> week or next? >>>>>>>> >>>>>>>> Thanks, >>>>>>>> James >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> >>>>>>>> *James Anderson* >>>>>>>> >>>>>>>> *Sales Director* >>>>>>>> >>>>>>>> *M: (647) 618-0598* >>>>>>>> >>>>>>>> >>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>> >>>>>>>> >>>>>>> >>>>>>> -- >>>>>>> -- >>>>>>> [image: Clever Advertising] >>>>>>> >>>>>>> *Francisco Mangas* >>>>>>> Media Buyer >>>>>>> +351 916 229 067 >>>>>>> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >>>>>>> cleveradvertising.com >>>>>>> >>>>>>> >>>>> >>>>> -- >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >> >> -- >> -- >> [image: Clever Advertising] >> >> *Francisco Mangas* >> Media Buyer >> +351 916 229 067 >> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >> cleveradvertising.com >> >> -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey Francisco! Did you have time to connect tomorrow? On Mon, Jun 22, 2026 at 12:48 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey Francisco! How's tomorrow at 3:30pm Lisbon time work for you? > > On Tue, Jun 16, 2026 at 6:19 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey! I’m actually OOO Thursday and Friday for a friends wedding. How’s >> Monday? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Tue, Jun 16, 2026 at 4:54 PM Francisco Sarmento Taborda Mangas < >> francisco.mangas@verticeadvertising.com> wrote: >> >>> Hello James, sorry I was OOT. >>> >>> Lets meet friday at my 3 PM (Lisbon Time)? >>> >>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>> 16/06/2026 à(s) 20:56): >>> >>>> Hey Francisco! Did you have time to reconnect on this next week? >>>> >>>> On Mon, May 25, 2026 at 3:05 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey! I jumped off the call. Want to send a few available slots this >>>>> week? >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Mon, May 25, 2026 at 1:58 PM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Hey Francisco! Did you have time to chat at 3pm today or is later >>>>>> this week better? >>>>>> >>>>>> On Fri, May 22, 2026 at 10:20 PM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey! How’s Monday at 3pm ET? >>>>>>> >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>>> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >>>>>>> francisco.mangas@verticeadvertising.com> wrote: >>>>>>> >>>>>>>> Hey James! >>>>>>>> >>>>>>>> How are you doing? >>>>>>>> >>>>>>>> Let's meet! >>>>>>>> >>>>>>>> Are you free next monday? >>>>>>>> >>>>>>>> Can you please send me the list of your websites? >>>>>>>> >>>>>>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>>>>>> 19/05/2026 à(s) 20:47): >>>>>>>> >>>>>>>>> Hi Francisco, >>>>>>>>> >>>>>>>>> Hope all is well! It's been some time since we worked together on >>>>>>>>> the RD Canada PMP deals. We now have a much larger and more extensive PMP >>>>>>>>> Curation option here in Canada, where I can get you onto 100s of premium >>>>>>>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>>>>>>> week or next? >>>>>>>>> >>>>>>>>> Thanks, >>>>>>>>> James >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> -- >>>>>>>>> >>>>>>>>> *James Anderson* >>>>>>>>> >>>>>>>>> *Sales Director* >>>>>>>>> >>>>>>>>> *M: (647) 618-0598* >>>>>>>>> >>>>>>>>> >>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> -- >>>>>>>> [image: Clever Advertising] >>>>>>>> >>>>>>>> *Francisco Mangas* >>>>>>>> Media Buyer >>>>>>>> +351 916 229 067 >>>>>>>> *francisco.mangas@cleveradvertising.com >>>>>>>> <nome@cleveradvertising.com>* >>>>>>>> cleveradvertising.com >>>>>>>> >>>>>>>> >>>>>> >>>>>> -- >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>> >>>> -- >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>> >>> -- >>> -- >>> [image: Clever Advertising] >>> >>> *Francisco Mangas* >>> Media Buyer >>> +351 916 229 067 >>> *francisco.mangas@cleveradvertising.com <nome@cleveradvertising.com>* >>> cleveradvertising.com >>> >>> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Direct

Hello James!!! Sorry for the late reply! Yes! we have interest in doing another campaign with you guys! Can you please send me the list of the domains/websites you sell CA traffic from? Can we maintain the 3.00 CPM? And also , i will take care of the payment either today or monday! James Anderson <james.anderson@ideonmedia.com> escreveu (quarta, 8/07/2026 à(s) 15:06): > Hey Francisco! Did you have time to connect tomorrow? > > On Mon, Jun 22, 2026 at 12:48 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey Francisco! How's tomorrow at 3:30pm Lisbon time work for you? >> >> On Tue, Jun 16, 2026 at 6:19 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey! I’m actually OOO Thursday and Friday for a friends wedding. How’s >>> Monday? >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Tue, Jun 16, 2026 at 4:54 PM Francisco Sarmento Taborda Mangas < >>> francisco.mangas@verticeadvertising.com> wrote: >>> >>>> Hello James, sorry I was OOT. >>>> >>>> Lets meet friday at my 3 PM (Lisbon Time)? >>>> >>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>> 16/06/2026 à(s) 20:56): >>>> >>>>> Hey Francisco! Did you have time to reconnect on this next week? >>>>> >>>>> On Mon, May 25, 2026 at 3:05 PM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Hey! I jumped off the call. Want to send a few available slots this >>>>>> week? >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Mon, May 25, 2026 at 1:58 PM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Francisco! Did you have time to chat at 3pm today or is later >>>>>>> this week better? >>>>>>> >>>>>>> On Fri, May 22, 2026 at 10:20 PM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey! How’s Monday at 3pm ET? >>>>>>>> >>>>>>>> >>>>>>>> *James Anderson* >>>>>>>> >>>>>>>> *Sales Director* >>>>>>>> >>>>>>>> *M: (647) 618-0598* >>>>>>>> >>>>>>>> >>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>> >>>>>>>> >>>>>>>> On Fri, May 22, 2026 at 10:39 AM Francisco Sarmento Taborda Mangas < >>>>>>>> francisco.mangas@verticeadvertising.com> wrote: >>>>>>>> >>>>>>>>> Hey James! >>>>>>>>> >>>>>>>>> How are you doing? >>>>>>>>> >>>>>>>>> Let's meet! >>>>>>>>> >>>>>>>>> Are you free next monday? >>>>>>>>> >>>>>>>>> Can you please send me the list of your websites? >>>>>>>>> >>>>>>>>> James Anderson <james.anderson@ideonmedia.com> escreveu (terça, >>>>>>>>> 19/05/2026 à(s) 20:47): >>>>>>>>> >>>>>>>>>> Hi Francisco, >>>>>>>>>> >>>>>>>>>> Hope all is well! It's been some time since we worked together on >>>>>>>>>> the RD Canada PMP deals. We now have a much larger and more extensive PMP >>>>>>>>>> Curation option here in Canada, where I can get you onto 100s of premium >>>>>>>>>> Canadian/US sites in one deal. Would you be open to a quick connect this >>>>>>>>>> week or next? >>>>>>>>>> >>>>>>>>>> Thanks, >>>>>>>>>> James >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> -- >>>>>>>>>> >>>>>>>>>> *James Anderson* >>>>>>>>>> >>>>>>>>>> *Sales Director* >>>>>>>>>> >>>>>>>>>> *M: (647) 618-0598* >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>>> >>>>>>>>>> >>>>>>>>> >>>>>>>>> -- >>>>>>>>> -- >>>>>>>>> [image: Clever Advertising] >>>>>>>>> >>>>>>>>> *Francisco Mangas* >>>>>>>>> Media Buyer >>>>>>>>> +351 916 229 067 >>>>>>>>> *francisco.mangas@cleveradvertising.com >>>>>>>>> <nome@cleveradvertising.com>* >>>>>>>>> cleveradvertising.com >>>>>>>>> >>>>>>>>> >>>>>>> >>>>>>> -- >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>> >>>>> -- >>>>> >>>>> *J

Hi James, I received an invoice over the weekend via an auto-forward from a former employee's email address. Could you please update your records to remove amanda.chapman@cundari.com from future correspondence? Please send all future invoices directly to accountspayable@cundari.com. You are welcome to CC me as well. Additionally, we have not received any other invoices yet. I have attached the one I received, but please resend all outstanding invoices to ensure we haven't missed any. Thanks, Snehal Ramdin *VP, Media* 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 T: 416.857.0167 cundari.com | snehal.ramdin@cundari.com This email contains proprietary information some or all of which may be legally privileged. It is for the intended recipient only. If this email has been received in error, please notify the author by replying to this email. If you are not the intended recipient you must not use, disclose, distribute, copy, print, or rely on this email. The owner of this domain reserves the right to monitor the content of the message and any reply received.

Hey team! Please see below. @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> should I loop you in with Snehal? This is the MPAC campaign. ---------- Forwarded message --------- From: snehal ramdin <snehal.ramdin@cundari.com> Date: Tue, Jul 7, 2026 at 8:56 AM Subject: Invoices POC (Cundari) To: James Anderson <james.anderson@ideonmedia.com> Cc: ACCOUNTSPAYABLE@CUNDARI.COM <accountspayable@cundari.com> Hi James, I received an invoice over the weekend via an auto-forward from a former employee's email address. Could you please update your records to remove amanda.chapman@cundari.com from future correspondence? Please send all future invoices directly to accountspayable@cundari.com. You are welcome to CC me as well. Additionally, we have not received any other invoices yet. I have attached the one I received, but please resend all outstanding invoices to ensure we haven't missed any. Thanks, Snehal Ramdin *VP, Media* 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 T: 416.857.0167 cundari.com | snehal.ramdin@cundari.com This email contains proprietary information some or all of which may be legally privileged. It is for the intended recipient only. If this email has been received in error, please notify the author by replying to this email. If you are not the intended recipient you must not use, disclose, distribute, copy, print, or rely on this email. The owner of this domain reserves the right to monitor the content of the message and any reply received. -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Thanks James! You can loop me in. I'll also update the billing info for Accounting on their internal doc. Cheers, Daniel On Tue, Jul 7, 2026 at 9:28 AM James Anderson <james.anderson@ideonmedia.com> wrote: > Hey team! Please see below. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> should I loop you in with Snehal? This is > the MPAC campaign. > > ---------- Forwarded message --------- > From: snehal ramdin <snehal.ramdin@cundari.com> > Date: Tue, Jul 7, 2026 at 8:56 AM > Subject: Invoices POC (Cundari) > To: James Anderson <james.anderson@ideonmedia.com> > Cc: ACCOUNTSPAYABLE@CUNDARI.COM <accountspayable@cundari.com> > > > Hi James, > > I received an invoice over the weekend via an auto-forward from a former > employee's email address. Could you please update your records to remove > amanda.chapman@cundari.com from future correspondence? > > Please send all future invoices directly to accountspayable@cundari.com. > You are welcome to CC me as well. > > Additionally, we have not received any other invoices yet. I have attached > the one I received, but please resend all outstanding invoices to ensure we > haven't missed any. > > Thanks, > Snehal Ramdin > *VP, Media* > 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 > T: 416.857.0167 > cundari.com | snehal.ramdin@cundari.com > This email contains proprietary information some or all of which may be > legally privileged. It is for the intended recipient only. If this email > has been received in error, please notify the author by replying to this > email. If you are not the intended recipient you must not use, disclose, > distribute, copy, print, or rely on this email. The owner of this domain > reserves the right to monitor the content of the message and any reply > received. > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > >

Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> who will update this on our end. On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> wrote: > Hi James, > > I received an invoice over the weekend via an auto-forward from a former > employee's email address. Could you please update your records to remove > amanda.chapman@cundari.com from future correspondence? > > Please send all future invoices directly to accountspayable@cundari.com. > You are welcome to CC me as well. > > Additionally, we have not received any other invoices yet. I have attached > the one I received, but please resend all outstanding invoices to ensure we > haven't missed any. > > Thanks, > Snehal Ramdin > *VP, Media* > 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 > T: 416.857.0167 > cundari.com | snehal.ramdin@cundari.com > This email contains proprietary information some or all of which may be > legally privileged. It is for the intended recipient only. If this email > has been received in error, please notify the author by replying to this > email. If you are not the intended recipient you must not use, disclose, > distribute, copy, print, or rely on this email. The owner of this domain > reserves the right to monitor the content of the message and any reply > received. > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hello James and Daniel, Our May accounting period is now closed (taxes are paid) and we are unable to accept invoices dated in May. For tax and audit purposes, please revise the invoices to be dated *June 1, 2026 *before submitting them. On Tue, Jul 7, 2026 at 9:35 AM James Anderson <james.anderson@ideonmedia.com> wrote: > Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> who will update this on our end. > > On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> > wrote: > >> Hi James, >> >> I received an invoice over the weekend via an auto-forward from a former >> employee's email address. Could you please update your records to remove >> amanda.chapman@cundari.com from future correspondence? >> >> Please send all future invoices directly to accountspayable@cundari.com. >> You are welcome to CC me as well. >> >> Additionally, we have not received any other invoices yet. I have >> attached the one I received, but please resend all outstanding invoices to >> ensure we haven't missed any. >> >> Thanks, >> Snehal Ramdin >> *VP, Media* >> 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 >> T: 416.857.0167 >> cundari.com | snehal.ramdin@cundari.com >> This email contains proprietary information some or all of which may be >> legally privileged. It is for the intended recipient only. If this email >> has been received in error, please notify the author by replying to this >> email. If you are not the intended recipient you must not use, disclose, >> distribute, copy, print, or rely on this email. The owner of this domain >> reserves the right to monitor the content of the message and any reply >> received. >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- Kind Regards, *Olga Avanesova* Senior Accountant 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 cundari.com | olga.avanesova@cundari.com <firstname.lastname@cundari.com>

Hi team, See below for a note from Cundari. Can we revise the invoice to be dated June 1? Cheers, Daniel ---------- Forwarded message --------- From: Olga Avanesova <olga.avanesova@cundari.com> Date: Tue, Jul 7, 2026 at 9:50 AM Subject: Re: [AccountsPayable] Re: Invoices POC (Cundari) To: James Anderson <james.anderson@ideonmedia.com> Cc: snehal ramdin <snehal.ramdin@cundari.com>, Daniel Elmaleh < daniel.elmaleh@ideonmedia.com>, ACCOUNTSPAYABLE@CUNDARI.COM < accountspayable@cundari.com> Hello James and Daniel, Our May accounting period is now closed (taxes are paid) and we are unable to accept invoices dated in May. For tax and audit purposes, please revise the invoices to be dated *June 1, 2026 *before submitting them. On Tue, Jul 7, 2026 at 9:35 AM James Anderson <james.anderson@ideonmedia.com> wrote: > Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> who will update this on our end. > > On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> > wrote: > >> Hi James, >> >> I received an invoice over the weekend via an auto-forward from a former >> employee's email address. Could you please update your records to remove >> amanda.chapman@cundari.com from future correspondence? >> >> Please send all future invoices directly to accountspayable@cundari.com. >> You are welcome to CC me as well. >> >> Additionally, we have not received any other invoices yet. I have >> attached the one I received, but please resend all outstanding invoices to >> ensure we haven't missed any. >> >> Thanks, >> Snehal Ramdin >> *VP, Media* >> 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 >> T: 416.857.0167 >> cundari.com | snehal.ramdin@cundari.com >> This email contains proprietary information some or all of which may be >> legally privileged. It is for the intended recipient only. If this email >> has been received in error, please notify the author by replying to this >> email. If you are not the intended recipient you must not use, disclose, >> distribute, copy, print, or rely on this email. The owner of this domain >> reserves the right to monitor the content of the message and any reply >> received. >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- Kind Regards, *Olga Avanesova* Senior Accountant 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 cundari.com | olga.avanesova@cundari.com <firstname.lastname@cundari.com>

Also please note the change to the address we are submitting to for future ᐧ On Tue, Jul 7, 2026 at 11:31 AM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hi team, > > See below for a note from Cundari. Can we revise the invoice to be dated > June 1? > > Cheers, > Daniel > > ---------- Forwarded message --------- > From: Olga Avanesova <olga.avanesova@cundari.com> > Date: Tue, Jul 7, 2026 at 9:50 AM > Subject: Re: [AccountsPayable] Re: Invoices POC (Cundari) > To: James Anderson <james.anderson@ideonmedia.com> > Cc: snehal ramdin <snehal.ramdin@cundari.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, ACCOUNTSPAYABLE@CUNDARI.COM < > accountspayable@cundari.com> > > > Hello James and Daniel, > > Our May accounting period is now closed (taxes are paid) and we are unable > to accept invoices dated in May. > For tax and audit purposes, please revise the invoices to be dated *June > 1, 2026 *before submitting them. > > > On Tue, Jul 7, 2026 at 9:35 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com> who will update this on our end. >> >> On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> >> wrote: >> >>> Hi James, >>> >>> I received an invoice over the weekend via an auto-forward from a former >>> employee's email address. Could you please update your records to remove >>> amanda.chapman@cundari.com from future correspondence? >>> >>> Please send all future invoices directly to accountspayable@cundari.com. >>> You are welcome to CC me as well. >>> >>> Additionally, we have not received any other invoices yet. I have >>> attached the one I received, but please resend all outstanding invoices to >>> ensure we haven't missed any. >>> >>> Thanks, >>> Snehal Ramdin >>> *VP, Media* >>> 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 >>> T: 416.857.0167 >>> cundari.com | snehal.ramdin@cundari.com >>> This email contains proprietary information some or all of which may be >>> legally privileged. It is for the intended recipient only. If this email >>> has been received in error, please notify the author by replying to this >>> email. If you are not the intended recipient you must not use, disclose, >>> distribute, copy, print, or rely on this email. The owner of this domain >>> reserves the right to monitor the content of the message and any reply >>> received. >>> >>> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > Kind Regards, > *Olga Avanesova* > Senior Accountant > 130 Spadina Avenue, Suite 806, > Toronto, ON M5V 2L4 > cundari.com | olga.avanesova@cundari.com > <firstname.lastname@cundari.com> >

Hi Leslie, Email updated in records, amanda email replaced. On Tue, Jul 7, 2026 at 9:42 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Also please note the change to the address we are submitting to for future > ᐧ > > On Tue, Jul 7, 2026 at 11:31 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > >> Hi team, >> >> See below for a note from Cundari. Can we revise the invoice to be dated >> June 1? >> >> Cheers, >> Daniel >> >> ---------- Forwarded message --------- >> From: Olga Avanesova <olga.avanesova@cundari.com> >> Date: Tue, Jul 7, 2026 at 9:50 AM >> Subject: Re: [AccountsPayable] Re: Invoices POC (Cundari) >> To: James Anderson <james.anderson@ideonmedia.com> >> Cc: snehal ramdin <snehal.ramdin@cundari.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, ACCOUNTSPAYABLE@CUNDARI.COM < >> accountspayable@cundari.com> >> >> >> Hello James and Daniel, >> >> Our May accounting period is now closed (taxes are paid) and we are >> unable to accept invoices dated in May. >> For tax and audit purposes, please revise the invoices to be dated *June >> 1, 2026 *before submitting them. >> >> >> On Tue, Jul 7, 2026 at 9:35 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh >>> <daniel.elmaleh@ideonmedia.com> who will update this on our end. >>> >>> On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> >>> wrote: >>> >>>> Hi James, >>>> >>>> I received an invoice over the weekend via an auto-forward from a >>>> former employee's email address. Could you please update your records to >>>> remove amanda.chapman@cundari.com from future correspondence? >>>> >>>> Please send all future invoices directly to accountspayable@cundari.com. >>>> You are welcome to CC me as well. >>>> >>>> Additionally, we have not received any other invoices yet. I have >>>> attached the one I received, but please resend all outstanding invoices to >>>> ensure we haven't missed any. >>>> >>>> Thanks, >>>> Snehal Ramdin >>>> *VP, Media* >>>> 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 >>>> T: 416.857.0167 >>>> cundari.com | snehal.ramdin@cundari.com >>>> This email contains proprietary information some or all of which may be >>>> legally privileged. It is for the intended recipient only. If this email >>>> has been received in error, please notify the author by replying to this >>>> email. If you are not the intended recipient you must not use, disclose, >>>> distribute, copy, print, or rely on this email. The owner of this domain >>>> reserves the right to monitor the content of the message and any reply >>>> received. >>>> >>>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >> >> -- >> Kind Regards, >> *Olga Avanesova* >> Senior Accountant >> 130 Spadina Avenue, Suite 806, >> Toronto, ON M5V 2L4 >> cundari.com | olga.avanesova@cundari.com >> <firstname.lastname@cundari.com> >> > -- *Accounting Department*

Hi team Did you do the other task that Daniel initially requested? Please scroll down and see the full chain to see what the client had requested. Thanks Leslie ᐧ On Thu, Jul 9, 2026 at 3:19 AM Accounting Team <accounting@ideonmedia.com> wrote: > Hi Leslie, > > Email updated in records, amanda email replaced. > > > > > On Tue, Jul 7, 2026 at 9:42 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Also please note the change to the address we are submitting to for future >> ᐧ >> >> On Tue, Jul 7, 2026 at 11:31 AM Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >>> Hi team, >>> >>> See below for a note from Cundari. Can we revise the invoice to be dated >>> June 1? >>> >>> Cheers, >>> Daniel >>> >>> ---------- Forwarded message --------- >>> From: Olga Avanesova <olga.avanesova@cundari.com> >>> Date: Tue, Jul 7, 2026 at 9:50 AM >>> Subject: Re: [AccountsPayable] Re: Invoices POC (Cundari) >>> To: James Anderson <james.anderson@ideonmedia.com> >>> Cc: snehal ramdin <snehal.ramdin@cundari.com>, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com>, ACCOUNTSPAYABLE@CUNDARI.COM < >>> accountspayable@cundari.com> >>> >>> >>> Hello James and Daniel, >>> >>> Our May accounting period is now closed (taxes are paid) and we are >>> unable to accept invoices dated in May. >>> For tax and audit purposes, please revise the invoices to be dated *June >>> 1, 2026 *before submitting them. >>> >>> >>> On Tue, Jul 7, 2026 at 9:35 AM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh >>>> <daniel.elmaleh@ideonmedia.com> who will update this on our end. >>>> >>>> On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> >>>> wrote: >>>> >>>>> Hi James, >>>>> >>>>> I received an invoice over the weekend via an auto-forward from a >>>>> former employee's email address. Could you please update your records to >>>>> remove amanda.chapman@cundari.com from future correspondence? >>>>> >>>>> Please send all future invoices directly to >>>>> accountspayable@cundari.com. You are welcome to CC me as well. >>>>> >>>>> Additionally, we have not received any other invoices yet. I have >>>>> attached the one I received, but please resend all outstanding invoices to >>>>> ensure we haven't missed any. >>>>> >>>>> Thanks, >>>>> Snehal Ramdin >>>>> *VP, Media* >>>>> 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 >>>>> T: 416.857.0167 >>>>> cundari.com | snehal.ramdin@cundari.com >>>>> This email contains proprietary information some or all of which may >>>>> be legally privileged. It is for the intended recipient only. If this email >>>>> has been received in error, please notify the author by replying to this >>>>> email. If you are not the intended recipient you must not use, disclose, >>>>> distribute, copy, print, or rely on this email. The owner of this domain >>>>> reserves the right to monitor the content of the message and any reply >>>>> received. >>>>> >>>>> >>>> >>>> -- >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>> >>> -- >>> Kind Regards, >>> *Olga Avanesova* >>> Senior Accountant >>> 130 Spadina Avenue, Suite 806, >>> Toronto, ON M5V 2L4 >>> cundari.com | olga.avanesova@cundari.com >>> <firstname.lastname@cundari.com> >>> >> > > -- > *Accounting Department* > > >

HI Team, Please find the enclosed invoices as requested. In case of any queries, please let us know. On Tue, Jul 7, 2026 at 9:01 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > Hi team, > > See below for a note from Cundari. Can we revise the invoice to be dated > June 1? > > Cheers, > Daniel > > ---------- Forwarded message --------- > From: Olga Avanesova <olga.avanesova@cundari.com> > Date: Tue, Jul 7, 2026 at 9:50 AM > Subject: Re: [AccountsPayable] Re: Invoices POC (Cundari) > To: James Anderson <james.anderson@ideonmedia.com> > Cc: snehal ramdin <snehal.ramdin@cundari.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, ACCOUNTSPAYABLE@CUNDARI.COM < > accountspayable@cundari.com> > > > Hello James and Daniel, > > Our May accounting period is now closed (taxes are paid) and we are unable > to accept invoices dated in May. > For tax and audit purposes, please revise the invoices to be dated *June > 1, 2026 *before submitting them. > > > On Tue, Jul 7, 2026 at 9:35 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Confirming receipt, thanks Snehal! Looping in @Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com> who will update this on our end. >> >> On Tue, Jul 7, 2026 at 8:56 AM snehal ramdin <snehal.ramdin@cundari.com> >> wrote: >> >>> Hi James, >>> >>> I received an invoice over the weekend via an auto-forward from a former >>> employee's email address. Could you please update your records to remove >>> amanda.chapman@cundari.com from future correspondence? >>> >>> Please send all future invoices directly to accountspayable@cundari.com. >>> You are welcome to CC me as well. >>> >>> Additionally, we have not received any other invoices yet. I have >>> attached the one I received, but please resend all outstanding invoices to >>> ensure we haven't missed any. >>> >>> Thanks, >>> Snehal Ramdin >>> *VP, Media* >>> 130 Spadina Avenue, Suite 806, Toronto, ON M5V 2L4 >>> T: 416.857.0167 >>> cundari.com | snehal.ramdin@cundari.com >>> This email contains proprietary information some or all of which may be >>> legally privileged. It is for the intended recipient only. If this email >>> has been received in error, please notify the author by replying to this >>> email. If you are not the intended recipient you must not use, disclose, >>> distribute, copy, print, or rely on this email. The owner of this domain >>> reserves the right to monitor the content of the message and any reply >>> received. >>> >>> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > Kind Regards, > *Olga Avanesova* > Senior Accountant > 130 Spadina Avenue, Suite 806, > Toronto, ON M5V 2L4 > cundari.com | olga.avanesova@cundari.com > <firstname.lastname@cundari.com> > -- *Accounting Department*

Hey James, Hope all is well! Can you confirm managed service rates and SLAs for : Search Programmatic (including YT & CTV) Social We might have something that we need to run, and we aren't fully set up to go yet. Thanks, Adamo Adamo Calafati Group Digital Director of Performance, Partnership & Investments M&K Media Suite 304 <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> |<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> 688 Richmond St W<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> Toronto, Canada<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> M6J 1C5<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> adamo@mkmedia.biz Cell: 647-405-3190 www.mkmedia.biz<http://www.mkmedia.biz/> [cid:fc792c9f-6c72-4acb-b157-0386a0628fdd]

@Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I was referring to. New ask from M&K looking to take all of this buying internal, but their not set-up yet. Asking if we can run all of these for them through managed service. ---------- Forwarded message --------- From: Adamo Calafati <Adamo@mkmedia.biz> Date: Wed, Jul 8, 2026 at 9:39 AM Subject: Manager Service Fees To: James Anderson <james.anderson@ideonmedia.com> Hey James, Hope all is well! Can you confirm managed service rates and SLAs for : Search Programmatic (including YT & CTV) Social We might have something that we need to run, and we aren't fully set up to go yet. Thanks, Adamo *Adamo Calafati* *Group Digital Director of Performance, Partnership & Investments* *M&K Media* *Suite 304 * <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> *|* <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> *688 Richmond St W* <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> *Toronto, Canada* <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> *M6J 1C5* <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> *adamo@mkmedia.biz <adamo@mkmedia.biz>* Cell: 647-405-3190 *www.mkmedia.biz* <http://www.mkmedia.biz/> -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Super interesting as Eyereturn/MPL did all their buying. (as with Brees Communications) Let me know if you want to chat further! On Wed, Jul 8, 2026 at 9:41 AM James Anderson <james.anderson@ideonmedia.com> wrote: > @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I was > referring to. New ask from M&K looking to take all of this buying internal, > but their not set-up yet. Asking if we can run all of these for them > through managed service. > > ---------- Forwarded message --------- > From: Adamo Calafati <Adamo@mkmedia.biz> > Date: Wed, Jul 8, 2026 at 9:39 AM > Subject: Manager Service Fees > To: James Anderson <james.anderson@ideonmedia.com> > > > Hey James, > > Hope all is well! > > Can you confirm managed service rates and SLAs for : > > Search > Programmatic (including YT & CTV) > Social > > We might have something that we need to run, and we aren't fully set up to > go yet. > > Thanks, > Adamo > > *Adamo Calafati* > > *Group Digital Director of Performance, Partnership & Investments* > > > > *M&K Media* > > *Suite 304 * > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *|* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *688 Richmond St W* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > > > *Toronto, Canada* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *M6J 1C5* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *adamo@mkmedia.biz <adamo@mkmedia.biz>* > > Cell: 647-405-3190 > > *www.mkmedia.biz* <http://www.mkmedia.biz/> > > > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *Tina Preussner**Senior AdOps Specialist * 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3

Confirming receipt! Will get this back to you ASAP. *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Wed, Jul 8, 2026 at 9:39 AM Adamo Calafati <Adamo@mkmedia.biz> wrote: > Hey James, > > Hope all is well! > > Can you confirm managed service rates and SLAs for : > > Search > Programmatic (including YT & CTV) > Social > > We might have something that we need to run, and we aren't fully set up to > go yet. > > Thanks, > Adamo > > *Adamo Calafati* > > *Group Digital Director of Performance, Partnership & Investments* > > > > *M&K Media* > > *Suite 304 * > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *|* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *688 Richmond St W* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > > > *Toronto, Canada* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *M6J 1C5* > <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> > *adamo@mkmedia.biz <adamo@mkmedia.biz>* > > Cell: 647-405-3190 > > *www.mkmedia.biz* <http://www.mkmedia.biz/> > > > > >

Thanks! All of this is doable? Would you be able to assist with the SLA and rate ask below? This would be a first for me, *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner <tina.preussner@ideonmedia.com> wrote: > Super interesting as Eyereturn/MPL did all their buying. (as with Brees > Communications) > > Let me know if you want to chat further! > > On Wed, Jul 8, 2026 at 9:41 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I was >> referring to. New ask from M&K looking to take all of this buying internal, >> but their not set-up yet. Asking if we can run all of these for them >> through managed service. >> >> ---------- Forwarded message --------- >> From: Adamo Calafati <Adamo@mkmedia.biz> >> Date: Wed, Jul 8, 2026 at 9:39 AM >> Subject: Manager Service Fees >> To: James Anderson <james.anderson@ideonmedia.com> >> >> >> Hey James, >> >> Hope all is well! >> >> Can you confirm managed service rates and SLAs for : >> >> Search >> Programmatic (including YT & CTV) >> Social >> >> We might have something that we need to run, and we aren't fully set up >> to go yet. >> >> Thanks, >> Adamo >> >> *Adamo Calafati* >> >> *Group Digital Director of Performance, Partnership & Investments* >> >> >> >> *M&K Media* >> >> *Suite 304 * >> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >> *|* >> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >> *688 Richmond St W* >> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >> >> >> *Toronto, Canada* >> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >> *M6J 1C5* >> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >> *adamo@mkmedia.biz <adamo@mkmedia.biz>* >> >> Cell: 647-405-3190 >> >> *www.mkmedia.biz* <http://www.mkmedia.biz/> >> >> >> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > > *Tina Preussner**Senior AdOps Specialist * > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > > > > > >

Thanks James! ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Wednesday, July 8, 2026 9:50 AM To: Adamo Calafati <Adamo@mkmedia.biz> Subject: Re: Manager Service Fees Confirming receipt! Will get this back to you ASAP. James Anderson Sales Director M: (647) 618-0598 [https://ci3.googleusercontent.com/mail-sig/AIorK4yJpXEAA7ta9MtkvZ2V4Ct5UIardPm9v1MeRnLouCwh-32OH_we2WsTAd3W3pOHYcPIIF_0EQE] Visit our website<https://ideonmedia.com/> On Wed, Jul 8, 2026 at 9:39 AM Adamo Calafati <Adamo@mkmedia.biz<mailto:Adamo@mkmedia.biz>> wrote: Hey James, Hope all is well! Can you confirm managed service rates and SLAs for : Search Programmatic (including YT & CTV) Social We might have something that we need to run, and we aren't fully set up to go yet. Thanks, Adamo Adamo Calafati Group Digital Director of Performance, Partnership & Investments M&K Media Suite 304 <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> |<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> 688 Richmond St W<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> Toronto, Canada<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> M6J 1C5<https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> adamo@mkmedia.biz<mailto:adamo@mkmedia.biz> Cell: 647-405-3190 www.mkmedia.biz<http://www.mkmedia.biz/> [cid:ii_19f41fe73d7ea654a7f1]

For sure - feel free to shoot me a meeting invite guys, my day is open On Wed, Jul 8, 2026 at 9:51 AM James Anderson <james.anderson@ideonmedia.com> wrote: > Thanks! All of this is doable? Would you be able to assist with the SLA > and rate ask below? This would be a first for me, > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Super interesting as Eyereturn/MPL did all their buying. (as with Brees >> Communications) >> >> Let me know if you want to chat further! >> >> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I was >>> referring to. New ask from M&K looking to take all of this buying internal, >>> but their not set-up yet. Asking if we can run all of these for them >>> through managed service. >>> >>> ---------- Forwarded message --------- >>> From: Adamo Calafati <Adamo@mkmedia.biz> >>> Date: Wed, Jul 8, 2026 at 9:39 AM >>> Subject: Manager Service Fees >>> To: James Anderson <james.anderson@ideonmedia.com> >>> >>> >>> Hey James, >>> >>> Hope all is well! >>> >>> Can you confirm managed service rates and SLAs for : >>> >>> Search >>> Programmatic (including YT & CTV) >>> Social >>> >>> We might have something that we need to run, and we aren't fully set up >>> to go yet. >>> >>> Thanks, >>> Adamo >>> >>> *Adamo Calafati* >>> >>> *Group Digital Director of Performance, Partnership & Investments* >>> >>> >>> >>> *M&K Media* >>> >>> *Suite 304 * >>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>> *|* >>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>> *688 Richmond St W* >>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>> >>> >>> *Toronto, Canada* >>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>> *M6J 1C5* >>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>> *adamo@mkmedia.biz <adamo@mkmedia.biz>* >>> >>> Cell: 647-405-3190 >>> >>> *www.mkmedia.biz* <http://www.mkmedia.biz/> >>> >>> >>> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >> >> -- >> >> >> *Tina Preussner**Senior AdOps Specialist * >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> >> >> >> >> >> -- *Tina Preussner**Senior AdOps Specialist * 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3

Hey guys Per James Slack note - Meta only, about $150k budget. We typically charge 35% management fee on social. So the potential margin here is $52,500. Does he need a plan, or is this simply execution and reporting? T On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner <tina.preussner@ideonmedia.com> wrote: > For sure - feel free to shoot me a meeting invite guys, my day is open > > On Wed, Jul 8, 2026 at 9:51 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Thanks! All of this is doable? Would you be able to assist with the SLA >> and rate ask below? This would be a first for me, >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Super interesting as Eyereturn/MPL did all their buying. (as with Brees >>> Communications) >>> >>> Let me know if you want to chat further! >>> >>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I was >>>> referring to. New ask from M&K looking to take all of this buying internal, >>>> but their not set-up yet. Asking if we can run all of these for them >>>> through managed service. >>>> >>>> ---------- Forwarded message --------- >>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>> Subject: Manager Service Fees >>>> To: James Anderson <james.anderson@ideonmedia.com> >>>> >>>> >>>> Hey James, >>>> >>>> Hope all is well! >>>> >>>> Can you confirm managed service rates and SLAs for : >>>> >>>> Search >>>> Programmatic (including YT & CTV) >>>> Social >>>> >>>> We might have something that we need to run, and we aren't fully set up >>>> to go yet. >>>> >>>> Thanks, >>>> Adamo >>>> >>>> *Adamo Calafati* >>>> >>>> *Group Digital Director of Performance, Partnership & Investments* >>>> >>>> >>>> >>>> *M&K Media* >>>> >>>> *Suite 304 * >>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>> *|* >>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>> *688 Richmond St W* >>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>> >>>> >>>> *Toronto, Canada* >>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>> *M6J 1C5* >>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>> *adamo@mkmedia.biz <adamo@mkmedia.biz>* >>>> >>>> Cell: 647-405-3190 >>>> >>>> *www.mkmedia.biz* <http://www.mkmedia.biz/> >>>> >>>> >>>> >>>> >>>> >>>> >>>> -- >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>> >>> -- >>> >>> >>> *Tina Preussner**Senior AdOps Specialist * >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> >>> >>> >>> >>> >>> > > -- > > > *Tina Preussner**Senior AdOps Specialist * > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > > > > > > -- *Tina Preussner**Senior AdOps Specialist * 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3

They would plan, we just execute *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner <tina.preussner@ideonmedia.com> wrote: > Hey guys > Per James Slack note - Meta only, about $150k budget. We typically charge > 35% management fee on social. So the potential margin here is $52,500. > > Does he need a plan, or is this simply execution and reporting? > > T > > > On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> For sure - feel free to shoot me a meeting invite guys, my day is open >> >> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Thanks! All of this is doable? Would you be able to assist with the SLA >>> and rate ask below? This would be a first for me, >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Super interesting as Eyereturn/MPL did all their buying. (as with >>>> Brees Communications) >>>> >>>> Let me know if you want to chat further! >>>> >>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I was >>>>> referring to. New ask from M&K looking to take all of this buying internal, >>>>> but their not set-up yet. Asking if we can run all of these for them >>>>> through managed service. >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>> Subject: Manager Service Fees >>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>> >>>>> >>>>> Hey James, >>>>> >>>>> Hope all is well! >>>>> >>>>> Can you confirm managed service rates and SLAs for : >>>>> >>>>> Search >>>>> Programmatic (including YT & CTV) >>>>> Social >>>>> >>>>> We might have something that we need to run, and we aren't fully set >>>>> up to go yet. >>>>> >>>>> Thanks, >>>>> Adamo >>>>> >>>>> *Adamo Calafati* >>>>> >>>>> *Group Digital Director of Performance, Partnership & Investments* >>>>> >>>>> >>>>> >>>>> *M&K Media* >>>>> >>>>> *Suite 304 * >>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>> *|* >>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>> *688 Richmond St W* >>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>> >>>>> >>>>> *Toronto, Canada* >>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>> *M6J 1C5* >>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>> *adamo@mkmedia.biz <adamo@mkmedia.biz>* >>>>> >>>>> Cell: 647-405-3190 >>>>> >>>>> *www.mkmedia.biz* <http://www.mkmedia.biz/> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> -- >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>> >>>> -- >>>> >>>> >>>> *Tina Preussner**Senior AdOps Specialist * >>>> >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> Toronto, ON M5V 3T3 >>>> >>>> >>>> >>>> >>>> >>>> >>>> >> >> -- >> >> >> *Tina Preussner**Senior AdOps Specialist * >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> >> >> >> >> >> > > -- > > > *Tina Preussner**Senior AdOps Specialist * > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > > > > > >

Hey James Will they be providing the Search keywords and copy as part of the planning process? Or will that be up to us to provide? T On Wed, Jul 8, 2026 at 3:42 PM James Anderson <james.anderson@ideonmedia.com> wrote: > They would plan, we just execute > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Hey guys >> Per James Slack note - Meta only, about $150k budget. We typically >> charge 35% management fee on social. So the potential margin here is >> $52,500. >> >> Does he need a plan, or is this simply execution and reporting? >> >> T >> >> >> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> For sure - feel free to shoot me a meeting invite guys, my day is open >>> >>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Thanks! All of this is doable? Would you be able to assist with the SLA >>>> and rate ask below? This would be a first for me, >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>>> Super interesting as Eyereturn/MPL did all their buying. (as with >>>>> Brees Communications) >>>>> >>>>> Let me know if you want to chat further! >>>>> >>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I >>>>>> was referring to. New ask from M&K looking to take all of this buying >>>>>> internal, but their not set-up yet. Asking if we can run all of these for >>>>>> them through managed service. >>>>>> >>>>>> ---------- Forwarded message --------- >>>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>>> Subject: Manager Service Fees >>>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>>> >>>>>> >>>>>> Hey James, >>>>>> >>>>>> Hope all is well! >>>>>> >>>>>> Can you confirm managed service rates and SLAs for : >>>>>> >>>>>> Search >>>>>> Programmatic (including YT & CTV) >>>>>> Social >>>>>> >>>>>> We might have something that we need to run, and we aren't fully set >>>>>> up to go yet. >>>>>> >>>>>> Thanks, >>>>>> Adamo >>>>>> >>>>>> *Adamo Calafati* >>>>>> >>>>>> *Group Digital Director of Performance, Partnership & Investments* >>>>>> >>>>>> >>>>>> >>>>>> *M&K Media* >>>>>> >>>>>> *Suite 304 * >>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>> *|* >>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>> *688 Richmond St W* >>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>> >>>>>> >>>>>> *Toronto, Canada* >>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>> *M6J 1C5* >>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>> *adamo@mkmedia.biz <adamo@mkmedia.biz>* >>>>>> >>>>>> Cell: 647-405-3190 >>>>>> >>>>>> *www.mkmedia.biz* <http://www.mkmedia.biz/> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>> >>>>> -- >>>>> >>>>> >>>>> *Tina Preussner**Senior AdOps Specialist * >>>>> >>>>> >>>>> 36 Blue Jays Way, Suite 1508 >>>>> Toronto, ON M5V 3T3 >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> >>> >>> -- >>> >>> >>> *Tina Preussner**Senior AdOps Specialist * >>> >>> >>> 36 Blue Ja

Hey team! Any update on rates and SLAs based on what Adamo came back with? On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner <tina.preussner@ideonmedia.com> wrote: > Hey James > Will they be providing the Search keywords and copy as part of the > planning process? Or will that be up to us to provide? > > T > > On Wed, Jul 8, 2026 at 3:42 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> They would plan, we just execute >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Hey guys >>> Per James Slack note - Meta only, about $150k budget. We typically >>> charge 35% management fee on social. So the potential margin here is >>> $52,500. >>> >>> Does he need a plan, or is this simply execution and reporting? >>> >>> T >>> >>> >>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> For sure - feel free to shoot me a meeting invite guys, my day is open >>>> >>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Thanks! All of this is doable? Would you be able to assist with the >>>>> SLA and rate ask below? This would be a first for me, >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>>> Super interesting as Eyereturn/MPL did all their buying. (as with >>>>>> Brees Communications) >>>>>> >>>>>> Let me know if you want to chat further! >>>>>> >>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I >>>>>>> was referring to. New ask from M&K looking to take all of this buying >>>>>>> internal, but their not set-up yet. Asking if we can run all of these for >>>>>>> them through managed service. >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>>>> Subject: Manager Service Fees >>>>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>>>> >>>>>>> >>>>>>> Hey James, >>>>>>> >>>>>>> Hope all is well! >>>>>>> >>>>>>> Can you confirm managed service rates and SLAs for : >>>>>>> >>>>>>> Search >>>>>>> Programmatic (including YT & CTV) >>>>>>> Social >>>>>>> >>>>>>> We might have something that we need to run, and we aren't fully set >>>>>>> up to go yet. >>>>>>> >>>>>>> Thanks, >>>>>>> Adamo >>>>>>> >>>>>>> *Adamo Calafati* >>>>>>> >>>>>>> *Group Digital Director of Performance, Partnership & Investments* >>>>>>> >>>>>>> >>>>>>> >>>>>>> *M&K Media* >>>>>>> >>>>>>> *Suite 304 * >>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>> *|* >>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>> *688 Richmond St W* >>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>> >>>>>>> >>>>>>> *Toronto, Canada* >>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>> *M6J 1C5* >>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>> *adamo@mkmedia.biz <adamo@mkmedia.biz>* >>>>>>> >>>>>>> Cell: 647-405-3190 >>>>>>> >>>>>>> *www.mkmedia.biz* <http://www.mkmedia.biz/> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideo

Noting we’d need to handle the search keywords with their guidance. *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Thu, Jul 9, 2026 at 3:11 PM James Anderson <james.anderson@ideonmedia.com> wrote: > Hey team! Any update on rates and SLAs based on what Adamo came back with? > > On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Hey James >> Will they be providing the Search keywords and copy as part of the >> planning process? Or will that be up to us to provide? >> >> T >> >> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> They would plan, we just execute >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Hey guys >>>> Per James Slack note - Meta only, about $150k budget. We typically >>>> charge 35% management fee on social. So the potential margin here is >>>> $52,500. >>>> >>>> Does he need a plan, or is this simply execution and reporting? >>>> >>>> T >>>> >>>> >>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>>> For sure - feel free to shoot me a meeting invite guys, my day is open >>>>> >>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Thanks! All of this is doable? Would you be able to assist with the >>>>>> SLA and rate ask below? This would be a first for me, >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>> >>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as with >>>>>>> Brees Communications) >>>>>>> >>>>>>> Let me know if you want to chat further! >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I >>>>>>>> was referring to. New ask from M&K looking to take all of this buying >>>>>>>> internal, but their not set-up yet. Asking if we can run all of these for >>>>>>>> them through managed service. >>>>>>>> >>>>>>>> ---------- Forwarded message --------- >>>>>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>>>>> Subject: Manager Service Fees >>>>>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>>>>> >>>>>>>> >>>>>>>> Hey James, >>>>>>>> >>>>>>>> Hope all is well! >>>>>>>> >>>>>>>> Can you confirm managed service rates and SLAs for : >>>>>>>> >>>>>>>> Search >>>>>>>> Programmatic (including YT & CTV) >>>>>>>> Social >>>>>>>> >>>>>>>> We might have something that we need to run, and we aren't fully >>>>>>>> set up to go yet. >>>>>>>> >>>>>>>> Thanks, >>>>>>>> Adamo >>>>>>>> >>>>>>>> *Adamo Calafati* >>>>>>>> >>>>>>>> *Group Digital Director of Performance, Partnership & Investments* >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> *M&K Media* >>>>>>>> >>>>>>>> *Suite 304 * >>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>>> *|* >>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>>> *688 Richmond St W* >>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>>> >>>>>>>> >>>>>>>> *Toronto, Canada* >>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>>> *M6J 1C5* >>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5

Hey guys - really need these answers ASAP please *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Thu, Jul 9, 2026 at 3:55 PM James Anderson <james.anderson@ideonmedia.com> wrote: > Noting we’d need to handle the search keywords with their guidance. > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Thu, Jul 9, 2026 at 3:11 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey team! Any update on rates and SLAs based on what Adamo came back with? >> >> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Hey James >>> Will they be providing the Search keywords and copy as part of the >>> planning process? Or will that be up to us to provide? >>> >>> T >>> >>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> They would plan, we just execute >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>>> Hey guys >>>>> Per James Slack note - Meta only, about $150k budget. We typically >>>>> charge 35% management fee on social. So the potential margin here is >>>>> $52,500. >>>>> >>>>> Does he need a plan, or is this simply execution and reporting? >>>>> >>>>> T >>>>> >>>>> >>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>>> For sure - feel free to shoot me a meeting invite guys, my day is open >>>>>> >>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> Thanks! All of this is doable? Would you be able to assist with the >>>>>>> SLA and rate ask below? This would be a first for me, >>>>>>> >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as with >>>>>>>> Brees Communications) >>>>>>>> >>>>>>>> Let me know if you want to chat further! >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask I >>>>>>>>> was referring to. New ask from M&K looking to take all of this buying >>>>>>>>> internal, but their not set-up yet. Asking if we can run all of these for >>>>>>>>> them through managed service. >>>>>>>>> >>>>>>>>> ---------- Forwarded message --------- >>>>>>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>>>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>>>>>> Subject: Manager Service Fees >>>>>>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>>>>>> >>>>>>>>> >>>>>>>>> Hey James, >>>>>>>>> >>>>>>>>> Hope all is well! >>>>>>>>> >>>>>>>>> Can you confirm managed service rates and SLAs for : >>>>>>>>> >>>>>>>>> Search >>>>>>>>> Programmatic (including YT & CTV) >>>>>>>>> Social >>>>>>>>> >>>>>>>>> We might have something that we need to run, and we aren't fully >>>>>>>>> set up to go yet. >>>>>>>>> >>>>>>>>> Thanks, >>>>>>>>> Adamo >>>>>>>>> >>>>>>>>> *Adamo Calafati* >>>>>>>>> >>>>>>>>> *Group Digital Director of Performance, Partnership & Investments* >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> *M&K Media* >>>>>>>>> >>>>>>>>> *Suite 304 * >>>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>>>> *|* >>>>>>>>> <https://maps.google.com/?q=Suite+401+%7C+688+Richmond+St+W+%7C+Toronto,+Canada+M6J+1C5&entry=gmail&source=g> >>>>>>>>> *688 Richmond St W* >>>>>>>>> <https://

Thanks James, so it sounds to me like they have pîtched and sold through a highlevel plan. What Adamo needs us to do is compile the keywords and copy for approval + run the campaign and report. If thats correct, 35% covers it and gives you some wiggle room to negotiate it if needed T On Fri, Jul 10, 2026 at 10:52 AM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey guys - really need these answers ASAP please > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Thu, Jul 9, 2026 at 3:55 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Noting we’d need to handle the search keywords with their guidance. >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey team! Any update on rates and SLAs based on what Adamo came back >>> with? >>> >>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Hey James >>>> Will they be providing the Search keywords and copy as part of the >>>> planning process? Or will that be up to us to provide? >>>> >>>> T >>>> >>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> They would plan, we just execute >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>>> Hey guys >>>>>> Per James Slack note - Meta only, about $150k budget. We typically >>>>>> charge 35% management fee on social. So the potential margin here >>>>>> is $52,500. >>>>>> >>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>> >>>>>> T >>>>>> >>>>>> >>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>> >>>>>>> For sure - feel free to shoot me a meeting invite guys, my day is >>>>>>> open >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Thanks! All of this is doable? Would you be able to assist with the >>>>>>>> SLA and rate ask below? This would be a first for me, >>>>>>>> >>>>>>>> >>>>>>>> *James Anderson* >>>>>>>> >>>>>>>> *Sales Director* >>>>>>>> >>>>>>>> *M: (647) 618-0598* >>>>>>>> >>>>>>>> >>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>> >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as with >>>>>>>>> Brees Communications) >>>>>>>>> >>>>>>>>> Let me know if you want to chat further! >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask >>>>>>>>>> I was referring to. New ask from M&K looking to take all of this buying >>>>>>>>>> internal, but their not set-up yet. Asking if we can run all of these for >>>>>>>>>> them through managed service. >>>>>>>>>> >>>>>>>>>> ---------- Forwarded message --------- >>>>>>>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>>>>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>>>>>>> Subject: Manager Service Fees >>>>>>>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Hey James, >>>>>>>>>> >>>>>>>>>> Hope all is well! >>>>>>>>>> >>>>>>>>>> Can you confirm managed service rates and SLAs for : >>>>>>>>>> >>>>>>>>>> Search >>>>>>>>>> Programmatic (including YT & CTV) >>>>>>>>>> Social >>>>>>>>>> >>>>>>>>>> We might have something that we need to run, and we aren't fully >>>>>>>>>> set up to go yet. >>>>>>>>>> >>>>>>>>>> Thank

What CPMs and SLAs can I give them? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Thanks James, so it sounds to me like they have pîtched and sold through > a highlevel plan. > What Adamo needs us to do is compile the keywords and copy for approval + > run the campaign and report. > > If thats correct, 35% covers it and gives you some wiggle room to > negotiate it if needed > > T > > On Fri, Jul 10, 2026 at 10:52 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey guys - really need these answers ASAP please >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Noting we’d need to handle the search keywords with their guidance. >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Hey team! Any update on rates and SLAs based on what Adamo came back >>>> with? >>>> >>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>>> Hey James >>>>> Will they be providing the Search keywords and copy as part of the >>>>> planning process? Or will that be up to us to provide? >>>>> >>>>> T >>>>> >>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> They would plan, we just execute >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey guys >>>>>>> Per James Slack note - Meta only, about $150k budget. We typically >>>>>>> charge 35% management fee on social. So the potential margin here >>>>>>> is $52,500. >>>>>>> >>>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>>> >>>>>>> T >>>>>>> >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>> >>>>>>>> For sure - feel free to shoot me a meeting invite guys, my day is >>>>>>>> open >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Thanks! All of this is doable? Would you be able to assist with >>>>>>>>> the SLA and rate ask below? This would be a first for me, >>>>>>>>> >>>>>>>>> >>>>>>>>> *James Anderson* >>>>>>>>> >>>>>>>>> *Sales Director* >>>>>>>>> >>>>>>>>> *M: (647) 618-0598* >>>>>>>>> >>>>>>>>> >>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as >>>>>>>>>> with Brees Communications) >>>>>>>>>> >>>>>>>>>> Let me know if you want to chat further! >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the ask >>>>>>>>>>> I was referring to. New ask from M&K looking to take all of this buying >>>>>>>>>>> internal, but their not set-up yet. Asking if we can run all of these for >>>>>>>>>>> them through managed service. >>>>>>>>>>> >>>>>>>>>>> ---------- Forwarded message --------- >>>>>>>>>>> From: Adamo Calafati <Adamo@mkmedia.biz> >>>>>>>>>>> Date: Wed, Jul 8, 2026 at 9:39 AM >>>>>>>>>>> Subject: Manager Service Fees >>>>>>>>>>> To: James Anderson <james.anderson@ideonmedia.com> >>>>>>>>>>> >>>>>>>>>>> >>>

I cant give you more information without seeing the brief. In terms of SLA, I will need a week-ish to process once I receive a brief *Tina Preussner**Senior AdOps Specialist * 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 On Fri, Jul 10, 2026, 11:59 a.m. James Anderson < james.anderson@ideonmedia.com> wrote: > What CPMs and SLAs can I give them? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Thanks James, so it sounds to me like they have pîtched and sold through >> a highlevel plan. >> What Adamo needs us to do is compile the keywords and copy for approval + >> run the campaign and report. >> >> If thats correct, 35% covers it and gives you some wiggle room to >> negotiate it if needed >> >> T >> >> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey guys - really need these answers ASAP please >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Noting we’d need to handle the search keywords with their guidance. >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey team! Any update on rates and SLAs based on what Adamo came back >>>>> with? >>>>> >>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>>> Hey James >>>>>> Will they be providing the Search keywords and copy as part of the >>>>>> planning process? Or will that be up to us to provide? >>>>>> >>>>>> T >>>>>> >>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> They would plan, we just execute >>>>>>> >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey guys >>>>>>>> Per James Slack note - Meta only, about $150k budget. We >>>>>>>> typically charge 35% management fee on social. So the potential >>>>>>>> margin here is $52,500. >>>>>>>> >>>>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>>>> >>>>>>>> T >>>>>>>> >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> For sure - feel free to shoot me a meeting invite guys, my day is >>>>>>>>> open >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Thanks! All of this is doable? Would you be able to assist with >>>>>>>>>> the SLA and rate ask below? This would be a first for me, >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> *James Anderson* >>>>>>>>>> >>>>>>>>>> *Sales Director* >>>>>>>>>> >>>>>>>>>> *M: (647) 618-0598* >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as >>>>>>>>>>> with Brees Communications) >>>>>>>>>>> >>>>>>>>>>> Let me know if you want to chat further! >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the >>>>>>>>>>>> ask I was referring to. New ask

Hey! Can you please confirm rates ASAP? Client keeps calling me. *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, Jul 10, 2026 at 11:59 AM James Anderson < james.anderson@ideonmedia.com> wrote: > What CPMs and SLAs can I give them? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Thanks James, so it sounds to me like they have pîtched and sold through >> a highlevel plan. >> What Adamo needs us to do is compile the keywords and copy for approval + >> run the campaign and report. >> >> If thats correct, 35% covers it and gives you some wiggle room to >> negotiate it if needed >> >> T >> >> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey guys - really need these answers ASAP please >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Noting we’d need to handle the search keywords with their guidance. >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey team! Any update on rates and SLAs based on what Adamo came back >>>>> with? >>>>> >>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>>> Hey James >>>>>> Will they be providing the Search keywords and copy as part of the >>>>>> planning process? Or will that be up to us to provide? >>>>>> >>>>>> T >>>>>> >>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> They would plan, we just execute >>>>>>> >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey guys >>>>>>>> Per James Slack note - Meta only, about $150k budget. We >>>>>>>> typically charge 35% management fee on social. So the potential >>>>>>>> margin here is $52,500. >>>>>>>> >>>>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>>>> >>>>>>>> T >>>>>>>> >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> For sure - feel free to shoot me a meeting invite guys, my day is >>>>>>>>> open >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Thanks! All of this is doable? Would you be able to assist with >>>>>>>>>> the SLA and rate ask below? This would be a first for me, >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> *James Anderson* >>>>>>>>>> >>>>>>>>>> *Sales Director* >>>>>>>>>> >>>>>>>>>> *M: (647) 618-0598* >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as >>>>>>>>>>> with Brees Communications) >>>>>>>>>>> >>>>>>>>>>> Let me know if you want to chat further! >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 9:41 AM James Anderson < >>>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> here is the >>>>>>>>>>>> ask I was referring to. New ask from M&K looking to take all of this buying >>>>>>>>>>>> inte

Okay, what info do you need? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, Jul 10, 2026 at 1:03 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hey! Can you please confirm rates ASAP? Client keeps calling me. > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Fri, Jul 10, 2026 at 11:59 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> What CPMs and SLAs can I give them? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Thanks James, so it sounds to me like they have pîtched and sold through >>> a highlevel plan. >>> What Adamo needs us to do is compile the keywords and copy for >>> approval + run the campaign and report. >>> >>> If thats correct, 35% covers it and gives you some wiggle room to >>> negotiate it if needed >>> >>> T >>> >>> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Hey guys - really need these answers ASAP please >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Noting we’d need to handle the search keywords with their guidance. >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Hey team! Any update on rates and SLAs based on what Adamo came back >>>>>> with? >>>>>> >>>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey James >>>>>>> Will they be providing the Search keywords and copy as part of the >>>>>>> planning process? Or will that be up to us to provide? >>>>>>> >>>>>>> T >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> They would plan, we just execute >>>>>>>> >>>>>>>> >>>>>>>> *James Anderson* >>>>>>>> >>>>>>>> *Sales Director* >>>>>>>> >>>>>>>> *M: (647) 618-0598* >>>>>>>> >>>>>>>> >>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>> >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey guys >>>>>>>>> Per James Slack note - Meta only, about $150k budget. We >>>>>>>>> typically charge 35% management fee on social. So the potential >>>>>>>>> margin here is $52,500. >>>>>>>>> >>>>>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>>>>> >>>>>>>>> T >>>>>>>>> >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> For sure - feel free to shoot me a meeting invite guys, my day is >>>>>>>>>> open >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Thanks! All of this is doable? Would you be able to assist with >>>>>>>>>>> the SLA and rate ask below? This would be a first for me, >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> *James Anderson* >>>>>>>>>>> >>>>>>>>>>> *Sales Director* >>>>>>>>>>> >>>>>>>>>>> *M: (647) 618-0598* >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 9:48 AM Tina Preussner < >>>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Super interesting as Eyereturn/MPL did all their buying. (as >>>>>>>>>>>> with Brees Communications) >>

Please get me a brief if you need me to figure out the CPMs, I need to know the client and brand, objective, landing page URL in order to pull together the keywords so I can quote on a CPM On Fri, Jul 10, 2026 at 1:03 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Okay, what info do you need? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Fri, Jul 10, 2026 at 1:03 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Hey! Can you please confirm rates ASAP? Client keeps calling me. >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Fri, Jul 10, 2026 at 11:59 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> What CPMs and SLAs can I give them? >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Thanks James, so it sounds to me like they have pîtched and sold >>>> through a highlevel plan. >>>> What Adamo needs us to do is compile the keywords and copy for >>>> approval + run the campaign and report. >>>> >>>> If thats correct, 35% covers it and gives you some wiggle room to >>>> negotiate it if needed >>>> >>>> T >>>> >>>> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey guys - really need these answers ASAP please >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Noting we’d need to handle the search keywords with their guidance. >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey team! Any update on rates and SLAs based on what Adamo came back >>>>>>> with? >>>>>>> >>>>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey James >>>>>>>> Will they be providing the Search keywords and copy as part of the >>>>>>>> planning process? Or will that be up to us to provide? >>>>>>>> >>>>>>>> T >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> They would plan, we just execute >>>>>>>>> >>>>>>>>> >>>>>>>>> *James Anderson* >>>>>>>>> >>>>>>>>> *Sales Director* >>>>>>>>> >>>>>>>>> *M: (647) 618-0598* >>>>>>>>> >>>>>>>>> >>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hey guys >>>>>>>>>> Per James Slack note - Meta only, about $150k budget. We >>>>>>>>>> typically charge 35% management fee on social. So the potential >>>>>>>>>> margin here is $52,500. >>>>>>>>>> >>>>>>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>>>>>> >>>>>>>>>> T >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> For sure - feel free to shoot me a meeting invite guys, my day >>>>>>>>>>> is open >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 9:51 AM James Anderson < >>>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Thanks! All of this is doable? Would you be able to assist with >>>>>>>>>>>> the SLA and rate ask below? This would be a first for me, >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> *James

Okay he said just a % needed. Dandelion is 20% so he’s asking if we can match it? *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, Jul 10, 2026 at 1:20 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Please get me a brief if you need me to figure out the CPMs, > > I need to know the client and brand, objective, landing page URL in order > to pull together the keywords so I can quote on a CPM > > On Fri, Jul 10, 2026 at 1:03 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Okay, what info do you need? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Fri, Jul 10, 2026 at 1:03 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Hey! Can you please confirm rates ASAP? Client keeps calling me. >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Fri, Jul 10, 2026 at 11:59 AM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> What CPMs and SLAs can I give them? >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>>> Thanks James, so it sounds to me like they have pîtched and sold >>>>> through a highlevel plan. >>>>> What Adamo needs us to do is compile the keywords and copy for >>>>> approval + run the campaign and report. >>>>> >>>>> If thats correct, 35% covers it and gives you some wiggle room to >>>>> negotiate it if needed >>>>> >>>>> T >>>>> >>>>> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> Hey guys - really need these answers ASAP please >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> Noting we’d need to handle the search keywords with their guidance. >>>>>>> >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey team! Any update on rates and SLAs based on what Adamo came >>>>>>>> back with? >>>>>>>> >>>>>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey James >>>>>>>>> Will they be providing the Search keywords and copy as part of >>>>>>>>> the planning process? Or will that be up to us to provide? >>>>>>>>> >>>>>>>>> T >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> They would plan, we just execute >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> *James Anderson* >>>>>>>>>> >>>>>>>>>> *Sales Director* >>>>>>>>>> >>>>>>>>>> *M: (647) 618-0598* >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey guys >>>>>>>>>>> Per James Slack note - Meta only, about $150k budget. We >>>>>>>>>>> typically charge 35% management fee on social. So the >>>>>>>>>>> potential margin here is $52,500. >>>>>>>>>>> >>>>>>>>>>> Does he need a plan, or is this simply execution and reporting? >>>>>>>>>>> >>>>>>>>>>> T >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 9:53 AM Tina Preussner < >>>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>>>

Hey James, just had a quick regroup with Daniel- happy to match Dandilion's rate for you T On Fri, Jul 10, 2026 at 2:14 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Okay he said just a % needed. Dandelion is 20% so he’s asking if we can > match it? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > On Fri, Jul 10, 2026 at 1:20 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Please get me a brief if you need me to figure out the CPMs, >> >> I need to know the client and brand, objective, landing page URL in >> order to pull together the keywords so I can quote on a CPM >> >> On Fri, Jul 10, 2026 at 1:03 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >>> Okay, what info do you need? >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Fri, Jul 10, 2026 at 1:03 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Hey! Can you please confirm rates ASAP? Client keeps calling me. >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Fri, Jul 10, 2026 at 11:59 AM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> What CPMs and SLAs can I give them? >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>>> Thanks James, so it sounds to me like they have pîtched and sold >>>>>> through a highlevel plan. >>>>>> What Adamo needs us to do is compile the keywords and copy for >>>>>> approval + run the campaign and report. >>>>>> >>>>>> If thats correct, 35% covers it and gives you some wiggle room to >>>>>> negotiate it if needed >>>>>> >>>>>> T >>>>>> >>>>>> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >>>>>> james.anderson@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey guys - really need these answers ASAP please >>>>>>> >>>>>>> >>>>>>> *James Anderson* >>>>>>> >>>>>>> *Sales Director* >>>>>>> >>>>>>> *M: (647) 618-0598* >>>>>>> >>>>>>> >>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Noting we’d need to handle the search keywords with their guidance. >>>>>>>> >>>>>>>> >>>>>>>> *James Anderson* >>>>>>>> >>>>>>>> *Sales Director* >>>>>>>> >>>>>>>> *M: (647) 618-0598* >>>>>>>> >>>>>>>> >>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey team! Any update on rates and SLAs based on what Adamo came >>>>>>>>> back with? >>>>>>>>> >>>>>>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hey James >>>>>>>>>> Will they be providing the Search keywords and copy as part of >>>>>>>>>> the planning process? Or will that be up to us to provide? >>>>>>>>>> >>>>>>>>>> T >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> They would plan, we just execute >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> *James Anderson* >>>>>>>>>>> >>>>>>>>>>> *Sales Director* >>>>>>>>>>> >>>>>>>>>>> *M: (647) 618-0598* >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 3:00 PM Tina Preussner < >>>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey guys >>>>>>>>>>>> Per James Slack note - Meta only, about $150k budget. We >>>>>>>>>>>> typically charge

Thanks so much! *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Fri, Jul 10, 2026 at 2:35 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Hey James, just had a quick regroup with Daniel- happy to match > Dandilion's rate for you > > T > > On Fri, Jul 10, 2026 at 2:14 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Okay he said just a % needed. Dandelion is 20% so he’s asking if we can >> match it? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> On Fri, Jul 10, 2026 at 1:20 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Please get me a brief if you need me to figure out the CPMs, >>> >>> I need to know the client and brand, objective, landing page URL in >>> order to pull together the keywords so I can quote on a CPM >>> >>> On Fri, Jul 10, 2026 at 1:03 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>>> Okay, what info do you need? >>>> >>>> >>>> *James Anderson* >>>> >>>> *Sales Director* >>>> >>>> *M: (647) 618-0598* >>>> >>>> >>>> Visit our website <https://ideonmedia.com/> >>>> >>>> >>>> On Fri, Jul 10, 2026 at 1:03 PM James Anderson < >>>> james.anderson@ideonmedia.com> wrote: >>>> >>>>> Hey! Can you please confirm rates ASAP? Client keeps calling me. >>>>> >>>>> >>>>> *James Anderson* >>>>> >>>>> *Sales Director* >>>>> >>>>> *M: (647) 618-0598* >>>>> >>>>> >>>>> Visit our website <https://ideonmedia.com/> >>>>> >>>>> >>>>> On Fri, Jul 10, 2026 at 11:59 AM James Anderson < >>>>> james.anderson@ideonmedia.com> wrote: >>>>> >>>>>> What CPMs and SLAs can I give them? >>>>>> >>>>>> >>>>>> *James Anderson* >>>>>> >>>>>> *Sales Director* >>>>>> >>>>>> *M: (647) 618-0598* >>>>>> >>>>>> >>>>>> Visit our website <https://ideonmedia.com/> >>>>>> >>>>>> >>>>>> On Fri, Jul 10, 2026 at 11:57 AM Tina Preussner < >>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>> >>>>>>> Thanks James, so it sounds to me like they have pîtched and sold >>>>>>> through a highlevel plan. >>>>>>> What Adamo needs us to do is compile the keywords and copy for >>>>>>> approval + run the campaign and report. >>>>>>> >>>>>>> If thats correct, 35% covers it and gives you some wiggle room to >>>>>>> negotiate it if needed >>>>>>> >>>>>>> T >>>>>>> >>>>>>> On Fri, Jul 10, 2026 at 10:52 AM James Anderson < >>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey guys - really need these answers ASAP please >>>>>>>> >>>>>>>> >>>>>>>> *James Anderson* >>>>>>>> >>>>>>>> *Sales Director* >>>>>>>> >>>>>>>> *M: (647) 618-0598* >>>>>>>> >>>>>>>> >>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Jul 9, 2026 at 3:55 PM James Anderson < >>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Noting we’d need to handle the search keywords with their >>>>>>>>> guidance. >>>>>>>>> >>>>>>>>> >>>>>>>>> *James Anderson* >>>>>>>>> >>>>>>>>> *Sales Director* >>>>>>>>> >>>>>>>>> *M: (647) 618-0598* >>>>>>>>> >>>>>>>>> >>>>>>>>> Visit our website <https://ideonmedia.com/> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Jul 9, 2026 at 3:11 PM James Anderson < >>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hey team! Any update on rates and SLAs based on what Adamo came >>>>>>>>>> back with? >>>>>>>>>> >>>>>>>>>> On Wed, Jul 8, 2026 at 4:12 PM Tina Preussner < >>>>>>>>>> tina.preussner@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey James >>>>>>>>>>> Will they be providing the Search keywords and copy as part of >>>>>>>>>>> the planning process? Or will that be up to us to provide? >>>>>>>>>>> >>>>>>>>>>> T >>>>>>>>>>> >>>>>>>>>>> On Wed, Jul 8, 2026 at 3:42 PM James Anderson < >>>>>>>>>>> james.anderson@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> They would plan, we just execute >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> *James Anderson* >>>>>>>>>>>> >>>>>>>>>>>> *Sales Director* >>>>>>>>>>>> >>>>>>>>>

Hi Cody, Happy Friday! I'm attempting to block a domain for ALL USERS, but it's defaulting to only me. Why is that? It's *@remax.com <http://remax.com>* They are an inventory partner versus a sell-side client.Screengrab below: [image: image.png] Thanks, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com

Hey Isabelle, Did you add those folks via your email plugin? Or directly to the list within HubSpot? If you’re doing it via the list in HubSpot, give it a shot via the Gmail plugin. (You can do that via the Log and Track Settings in the plugin menu.) I just tried adding those folks via the list in HubSpot and the update doesn’t seem to be taking at all for me, which is odd. So, if might be a HubSpot thing today. I’m just ducking out for a personal appointment for a few hours, but I’ll try it out when I plug back in. Thanks! Cody Pierson | p: 204-557-2357 | e: cody@hubcapsolutions.ca<mailto:cody@hubcapsolutions.ca> Need to meet? Book some time in my calendar.<https://meetings.hubspot.com/cody174> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 10, 2026 8:40 AM To: Cody Pierson <cody@hubcapsolutions.ca> Cc: Veronica Velasquez <veronica.velasquez@ideonmedia.com> Subject: Blocking a domain for ALL USERS Hi Cody, Happy Friday! I'm attempting to block a domain for ALL USERS, but it's defaulting to only me. Why is that? It's @remax.com<http://remax.com> They are an inventory partner versus a sell-side client.Screengrab below: [cid:image001.png@01DD105C.C3678540] Thanks, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ]

Directly in HubSpot. On Fri, Jul 10, 2026 at 12:13 PM Cody Pierson <cody@hubcapsolutions.ca> wrote: > Hey Isabelle, > > > > Did you add those folks via your email plugin? Or directly to the list > within HubSpot? > > > > If you’re doing it via the list in HubSpot, give it a shot via the Gmail > plugin. (You can do that via the Log and Track Settings in the plugin menu.) > > > > I just tried adding those folks via the list in HubSpot and the update > doesn’t seem to be taking at all for me, which is odd. So, if might be a > HubSpot thing today. > > > > I’m just ducking out for a personal appointment for a few hours, but I’ll > try it out when I plug back in. > > > > Thanks! > > > > *Cody Pierson** |* *p:* 204-557-2357 *| e:* cody@hubcapsolutions.ca > > > > Need to meet? Book some time in my calendar. > <https://meetings.hubspot.com/cody174> > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 10, 2026 8:40 AM > *To:* Cody Pierson <cody@hubcapsolutions.ca> > *Cc:* Veronica Velasquez <veronica.velasquez@ideonmedia.com> > *Subject:* Blocking a domain for ALL USERS > > > > Hi Cody, > > > > Happy Friday! > > > > I'm attempting to block a domain for ALL USERS, but it's defaulting to > only me. Why is that? > > > > It's *@remax.com <http://remax.com>* > > > > They are an inventory partner versus a sell-side client.Screengrab below: > > > > > > Thanks, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > >

Happy Friday, Christian and Rumjhum! Please find attached the Air Canada x Naver SEM - Q2 2026 Wrap Report. This campaign had clicks as the billing type, which we delivered in full. Although the impressions were lower than estimated, they were still in a healthy range. Let us know if you have any questions. Kind regards, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com

Good Afternoon Team, I hope you are doing well. We have another request for Alberta Circular Materials. Based on Brees preliminary research and client insights we have indicated some key digital

New RFP from Brees for Alberta! ---------- Forwarded message --------- From: Sana Ali <sana.ali@breescommunications.ca> Date: Tue, Mar 31, 2026 at 11:16 AM Subject: Request for Proposal - Alberta

You're having a great day! Kevin Bartus President & CEO On Tue, Mar 31, 2026 at 7:47 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: New RFP from Brees for Alberta! -------

This is great, Sana! Thank you for RFPing us. A few questions: When would you like the proposal by? We can plan the next steps accordingly. Perhaps a call next Tuesday or Wednesday? Is there an

Hi Isabelle, Great! See below - Proposal would be great by mid next week - Happy to connect today or tomorrow - Definitely open to suggestions on targeting the right audience. Some other considerations

Hey Sana, Let's connect tomorrow. Does 9:30 am work with you for a 30min connect? Looking forward to talking through the pointers below tomorrow. Did anyone get fooled this morning for April Fools

Hi Isabelle, That sounds great. Are we able to connect at 10:00am - 10:30am tomorrow? Thanks for sharing the Dyson campaign lol. Sana On Apr 1, 2026, at 12:29 PM, Isabelle Davidian <isabelle.

Yes, absolutely! I'll send the meeting invite later today for tomorrow's 10-10:30am connect. Haha! Anytime ;) Cheers, Isabelle On Apr 1, 2026, at 2:47 PM, Sana Ali <sana.ali@

Thanks On Apr 1, 2026, at 2:58 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Yes, absolutely! I'll send the meeting invite later today for tomorrow's 10-10:30am connect.

Hi Isabelle and Tina, Great chatting with you earlier! Sana and I were talking after, and we were thinking that for anything new like High Impact/Interscroller or native article (which is proven in

That works for us, all aligned. Thank you again for the super helpful call. Have a fabulous long weekend. Cheers, Isabelle On Thu, Apr 2, 2026 at 11:06 AM Mayu Okutsu <mayu.okutsu@

Great, thank you & you too! On Apr 2, 2026, at 11:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: That works for us, all aligned. Thank you again for the super helpful call

Hey Tina - how is this proposal build coming along? Shall I book some time for a connect tomorrow? Cheers, Isabelle ---------- Forwarded message --------- From: Mayu Okutsu <mayu.okutsu@

Yes, let's discuss :) Tina Preussner Senior AdOps Specialist 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 On Wed, Apr 8, 2026, 5:43 pm Isabelle Davidian <isabelle.davidian@ideonmedia.com>

I can do 930 or anytime btwn 1130-3p. Let me know whatès best for you On Wed, Apr 8, 2026 at 5:51 PM Tina Preussner <tina.preussner@ideonmedia.com> wrote: Yes, let's discuss :) Tina Preussner

9:30 am is perfect. I've sent through a Google Meets invite for a 30min connect for tomorrow. Shall I include anyone else? On Wed, Apr 8, 2026 at 5:58 PM Tina Preussner <tina.preussner@

Hey, good morning! You can add Maya to the meeting :) T On Wed, Apr 8, 2026 at 6:02 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: 9:30 am is perfect. I've sent through a

+ @Maya Tannir Hi Mayu and Sana, We're working through the proposal and have a question. Option B for $150K includes Reddit, whereas Option A for $350K doesn't. Would it be the other way around

Hi Isabelle, Yes we can do Reddit with the $350K budget vs $150K or even both if that's what you recommend. Thanks for update Sana On Apr 9, 2026, at 9:50 AM, Isabelle Davidian <isabelle.

Hi Sana, Excellent timing with the reply. I'm on a call with Maya and Tina working through the media plan. We can include Reddit for both the $350K and $150K budgets. In addition, can you send over

As mentioned, here is my Gemini chat for more strategy info. Let me know if you need anything further https://gemini.google.com/share/d69d0ed298ff On Thu, Apr 9, 2026 at 10:06 AM Isabelle Davidian <

Hi team, Please find the proposal attached. Thank you, Maya On Thu, Apr 9, 2026 at 11:25 AM Tina Preussner <tina.preussner@ideonmedia.com> wrote: As mentioned, here is my Gemini chat for more

Thanks Maya. I'm reviewing everything now. What do you mean by "These are communities we cannot be in"? Are the communities not found in TTD? Do we need to target by postal code? Tell me

Hi Isabelle, I didn't put that note there. I copied and pasted directly from the sheet they sent us. We can target all the cities they mentioned. Thank you, Kind regards, Maya Tannir Programmatic

I get it now! Thanks Maya. On Thu, Apr 9, 2026 at 2:54 PM Maya Tannir <maya.tannir@ideonmedia.com> wrote: Hi Isabelle, I didn't put that note there. I copied and pasted directly from the

Hi Isabelle, For the Search Key Words. I beleive this is something your team has provided in the best but is this for personas? Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would

Internal - lmk your thoughts ladies. Begin forwarded message: From: Sana Ali <sana.ali@breescommunications.ca> Date: April 9, 2026 at 4:05:21 PM EDT To: Isabelle Davidian <isabelle.davidian@

We can definitely recommend more keywords. I think we were more curious to see, if they had access to their search team's list of keywords to incorporate. On Thu, Apr 9, 2026 at 4:14 PM Isabelle

Exactly that, is the client or another agency running a search campaign, and can we leverage that list On Thu, Apr 9, 2026 at 4:18 PM Maya Tannir <maya.tannir@ideonmedia.com> wrote: We can

Hey Sana, Does this campaign have a Search Engine Marketing (SEM) component to it? What we typically do is ingest the search keywords our clients have created (either by their in-house teams or by

Hi Isabelle, We did not have SEM as part of this campaign but we could come up with a list. In addition is this something we could add to the campaign? Maybe part of the $350K budget. Is this something your team can manage? Sana On Apr 9, 2026, at 4:35 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hey Sana, Does this campaign have a Search Engine Marketing (SEM) component to it? What we typically do is ingest the search keywords our clients have created (either by their in-house teams or by their agency) to make the targeting even stronger. Thanks, Isabelle On Thu, Apr 9, 2026 at 4:05 PM Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, For the Search Key Words. I beleive this is something your team has provided in the best but is this for personas? Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would like us to come up with? Sana On Apr 9, 2026, at 10:06 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Sana, Excellent timing with the reply. I'm on a call with Maya and Tina working through the media plan. We can include Reddit for both the $350K and $150K budgets. In addition, can you send over the Search Key Words please? Our team can ingest the queries for more robust audience targeting. Cheers, Isabelle On Thu, Apr 9, 2026 at 9:57 AM Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, Yes we can do Reddit with the $350K budget vs $150K or even both if that’s what you recommend. Thanks for update Sana On Apr 9, 2026, at 9:50 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: + @Maya Tannir<mailto:maya.tannir@ideonmedia.com> Hi Mayu and Sana, We're working through the proposal and have a question. Option B for $150K includes Reddit, whereas Option A for $350K doesn't. Would it be the other way around, with Reddit added to the higher-budget option? Below for context: Thanks, Isabelle Option A -TOTAL BUDGET $350K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * YouTube * Social Ads - Meta and Tik Tok * Audio Streaming * Display Ads - heavy up on on mobile sizes (not sure if possible to) * Display News Sites - Targeting specific community news sites in Alberta Option B - $150K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * Youtube * Social Ads - Meta, Tik Tok and Reddit * Audio Streaming * Display Ads including mobile ads * Display News Sites - Targeting specific community news sites in Alberta Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu, Apr 2, 2026 at 11:50 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Great, thank you & you too! On Apr 2, 2026, at 11:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: That works for us, all aligned. Thank you again for the super helpful call. Have a fabulous long weekend. Cheers, Isabelle On Thu, Apr 2, 2026 at 11:06 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle and Tina, Great chatting with you earlier! Sana and I were talking after, and we were thinking that for anything new like High Impact/Interscroller or native article (which is proven in Ontario, but not much data for Alberta) we could assign a smaller budget to

Hi Sana, Our team has the technical know-how on SEM. We're waiting for our leadership team to advise if this is something we roll out as part of the Ideon offering. We'll update you shortly. One more question- the percentage breakout below totals to 96% versus 100%. To which flights shall we add the missing 4% weighing? *Flight Dates x 3:* 1) July 6 - Aug 31 - 31% of budget 2) Sept 7 - Oct 26 - 45% of budget 3) Nov 2 - Dec 28 - 20% of budget Cheers, Isabelle On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca> wrote: > Hi Isabelle, > > We did not have SEM as part of this campaign but we could come up with a > list. In addition is this something we could add to the campaign? Maybe > part of the $350K budget. Is this something your team can manage? > > Sana > > On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hey Sana, > > Does this campaign have a Search Engine Marketing (SEM) component to it? > > What we typically do is ingest the search keywords our clients have > created (either by their in-house teams or by their agency) to make the > targeting even stronger. > > Thanks, > Isabelle > > > On Thu, Apr 9, 2026 at 4:05 PM Sana Ali <sana.ali@breescommunications.ca> > wrote: > >> Hi Isabelle, >> >> For the Search Key Words. I beleive this is something your team has >> provided in the best but is this for personas? >> >> >> Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would >> like us to come up with? >> >> >> Sana >> >> >> On Apr 9, 2026, at 10:06 AM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Sana, >> >> Excellent timing with the reply. I'm on a call with Maya and Tina working >> through the media plan. >> >> We can include Reddit for both the $350K and $150K budgets. >> >> In addition, can you send over the Search Key Words please? Our team can >> ingest the queries for more robust audience targeting. >> >> Cheers, >> Isabelle >> >> On Thu, Apr 9, 2026 at 9:57 AM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> Yes we can do Reddit with the $350K budget vs $150K or even both if >>> that’s what you recommend. >>> >>> Thanks for update >>> >>> Sana >>> >>> On Apr 9, 2026, at 9:50 AM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> + @Maya Tannir <maya.tannir@ideonmedia.com> >>> >>> Hi Mayu and Sana, >>> >>> We're working through the proposal and have a question. >>> >>> Option B for $150K includes Reddit, whereas Option A for $350K doesn't. >>> Would it be the other way around, with Reddit added to the >>> higher-budget option? >>> Below for context: >>> >>> Thanks, >>> Isabelle >>> >>> >>> *Option A -TOTAL BUDGET $350K (note this may change either higher or >>> lower) but lets start here* >>> >>> *Channel Mix in order of priority for budget weight* >>> >>> - *Streaming TV / Connected TV* >>> - *Online Video* >>> - *YouTube* >>> - *Social Ads - Meta and Tik Tok* >>> - *Audio Streaming* >>> - *Display Ads - heavy up on on mobile sizes (not sure if possible >>> to)* >>> - *Display News Sites - Targeting specific community news sites in >>> Alberta * >>> >>> >>> >>> *Option B - $150K (note this may change either higher or lower) but lets >>> start here* >>> >>> *Channel Mix in order of priority for budget weight* >>> >>> - *Streaming TV / Connected TV* >>> - *Online Video* >>> - *Youtube* >>> - *Social Ads - Meta, Tik Tok and Reddit* >>> - *Audio Streaming* >>> - *Display Ads including mobile ads* >>> - *Display News Sites - Targeting specific community news sites in >>> Alberta * >>> >>> >>> >>> >>> >>> >>> *Isabelle Davidian * >>> >>> VP Strategic Accounts >>> >>> 36 Blue Jays Way, Suite 1508 >>> >>> Toronto, ON, M5V 3T3 >>> >>> C: 647-309-8620 >>> >>> isabelle.davidian@ideonmedia.com >>> >>> >>> >>> >>> On Thu, Apr 2, 2026 at 11:50 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Great, thank you & you too! >>>> >>>> On Apr 2

Hi Isabelle, Oh sorry about that - type on Flight 1 Flight 1: 35% Flight 3: 45% Flight 3: 20% On Apr 9, 2026, at 5:34 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi Sana, Our team has the technical know-how on SEM. We're waiting for our leadership team to advise if this is something we roll out as part of the Ideon offering. We'll update you shortly. One more question- the percentage breakout below totals to 96% versus 100%. To which flights shall we add the missing 4% weighing? Flight Dates x 3: 1) July 6 - Aug 31 - 31% of budget 2) Sept 7 - Oct 26 - 45% of budget 3) Nov 2 - Dec 28 - 20% of budget Cheers, Isabelle On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, We did not have SEM as part of this campaign but we could come up with a list. In addition is this something we could add to the campaign? Maybe part of the $350K budget. Is this something your team can manage? Sana On Apr 9, 2026, at 4:35 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hey Sana, Does this campaign have a Search Engine Marketing (SEM) component to it? What we typically do is ingest the search keywords our clients have created (either by their in-house teams or by their agency) to make the targeting even stronger. Thanks, Isabelle On Thu, Apr 9, 2026 at 4:05 PM Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, For the Search Key Words. I beleive this is something your team has provided in the best but is this for personas? Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would like us to come up with? Sana On Apr 9, 2026, at 10:06 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Sana, Excellent timing with the reply. I'm on a call with Maya and Tina working through the media plan. We can include Reddit for both the $350K and $150K budgets. In addition, can you send over the Search Key Words please? Our team can ingest the queries for more robust audience targeting. Cheers, Isabelle On Thu, Apr 9, 2026 at 9:57 AM Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, Yes we can do Reddit with the $350K budget vs $150K or even both if that’s what you recommend. Thanks for update Sana On Apr 9, 2026, at 9:50 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: + @Maya Tannir<mailto:maya.tannir@ideonmedia.com> Hi Mayu and Sana, We're working through the proposal and have a question. Option B for $150K includes Reddit, whereas Option A for $350K doesn't. Would it be the other way around, with Reddit added to the higher-budget option? Below for context: Thanks, Isabelle Option A -TOTAL BUDGET $350K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * YouTube * Social Ads - Meta and Tik Tok * Audio Streaming * Display Ads - heavy up on on mobile sizes (not sure if possible to) * Display News Sites - Targeting specific community news sites in Alberta Option B - $150K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * Youtube * Social Ads - Meta, Tik Tok and Reddit * Audio Streaming * Display Ads including mobile ads * Display News Sites - Targeting specific community news sites in Alberta Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu,

Happy Friday! Perfect, thanks for the updated allocation Sana. We're working through the plan and will be in touch soon. Cheers, Isabelle On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> wrote: > Hi Isabelle, > > Oh sorry about that - type on Flight 1 > > Flight 1: 35% > Flight 3: 45% > Flight 3: 20% > > > On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Sana, > > Our team has the technical know-how on SEM. We're waiting for our > leadership team to advise if this is something we roll out as part of the > Ideon offering. We'll update you shortly. > > One more question- the percentage breakout below totals to 96% versus > 100%. To which flights shall we add the missing 4% weighing? > > *Flight Dates x 3:* > > 1) July 6 - Aug 31 - 31% of budget > > 2) Sept 7 - Oct 26 - 45% of budget > > 3) Nov 2 - Dec 28 - 20% of budget > > Cheers, > Isabelle > > > On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca> > wrote: > >> Hi Isabelle, >> >> We did not have SEM as part of this campaign but we could come up with a >> list. In addition is this something we could add to the campaign? Maybe >> part of the $350K budget. Is this something your team can manage? >> >> Sana >> >> On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hey Sana, >> >> Does this campaign have a Search Engine Marketing (SEM) component to it? >> >> What we typically do is ingest the search keywords our clients have >> created (either by their in-house teams or by their agency) to make the >> targeting even stronger. >> >> Thanks, >> Isabelle >> >> >> On Thu, Apr 9, 2026 at 4:05 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> For the Search Key Words. I beleive this is something your team has >>> provided in the best but is this for personas? >>> >>> >>> Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would >>> like us to come up with? >>> >>> >>> Sana >>> >>> >>> On Apr 9, 2026, at 10:06 AM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Sana, >>> >>> Excellent timing with the reply. I'm on a call with Maya and Tina >>> working through the media plan. >>> >>> We can include Reddit for both the $350K and $150K budgets. >>> >>> In addition, can you send over the Search Key Words please? Our team >>> can ingest the queries for more robust audience targeting. >>> >>> Cheers, >>> Isabelle >>> >>> On Thu, Apr 9, 2026 at 9:57 AM Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Yes we can do Reddit with the $350K budget vs $150K or even both if >>>> that’s what you recommend. >>>> >>>> Thanks for update >>>> >>>> Sana >>>> >>>> On Apr 9, 2026, at 9:50 AM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> + @Maya Tannir <maya.tannir@ideonmedia.com> >>>> >>>> Hi Mayu and Sana, >>>> >>>> We're working through the proposal and have a question. >>>> >>>> Option B for $150K includes Reddit, whereas Option A for $350K doesn't. >>>> Would it be the other way around, with Reddit added to the >>>> higher-budget option? >>>> Below for context: >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> >>>> *Option A -TOTAL BUDGET $350K (note this may change either higher or >>>> lower) but lets start here* >>>> >>>> *Channel Mix in order of priority for budget weight* >>>> >>>> - *Streaming TV / Connected TV* >>>> - *Online Video* >>>> - *YouTube* >>>> - *Social Ads - Meta and Tik Tok* >>>> - *Audio Streaming* >>>> - *Display Ads - heavy up on on mobile sizes (not sure if possible >>>> to)* >>>> - *Display News Sites - Targeting specific community news sites in >>>> Alberta * >>>> >>>> >>>> >>>> *Option B - $150K (note this may change either higher or lower) but >>>> lets start here* >>>> >>>> *Channel Mix in order of priority for budget weight* >>>> >>>> - *Streaming TV / Connected TV* >>>> - *Online Video* >>>> - *Yout

INTERNAL Hi team, I've updated the Excel to match the allocation Sana provided. Let me know if all looks good on your end. Thanks, Isabelle ---------- Forwarded message --------- From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Date: Fri, Apr 10, 2026 at 9:16 AM Subject: Re: Request for Proposal - Alberta Media Plan To: Sana Ali <sana.ali@breescommunications.ca> Cc: Mayu Okutsu <mayu.okutsu@breescommunications.ca>, Maya Tannir < maya.tannir@ideonmedia.com>, Tina Preussner <tina.preussner@ideonmedia.com> Happy Friday! Perfect, thanks for the updated allocation Sana. We're working through the plan and will be in touch soon. Cheers, Isabelle On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> wrote: > Hi Isabelle, > > Oh sorry about that - type on Flight 1 > > Flight 1: 35% > Flight 3: 45% > Flight 3: 20% > > > On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Sana, > > Our team has the technical know-how on SEM. We're waiting for our > leadership team to advise if this is something we roll out as part of the > Ideon offering. We'll update you shortly. > > One more question- the percentage breakout below totals to 96% versus > 100%. To which flights shall we add the missing 4% weighing? > > *Flight Dates x 3:* > > 1) July 6 - Aug 31 - 31% of budget > > 2) Sept 7 - Oct 26 - 45% of budget > > 3) Nov 2 - Dec 28 - 20% of budget > > Cheers, > Isabelle > > > On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca> > wrote: > >> Hi Isabelle, >> >> We did not have SEM as part of this campaign but we could come up with a >> list. In addition is this something we could add to the campaign? Maybe >> part of the $350K budget. Is this something your team can manage? >> >> Sana >> >> On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hey Sana, >> >> Does this campaign have a Search Engine Marketing (SEM) component to it? >> >> What we typically do is ingest the search keywords our clients have >> created (either by their in-house teams or by their agency) to make the >> targeting even stronger. >> >> Thanks, >> Isabelle >> >> >> On Thu, Apr 9, 2026 at 4:05 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> For the Search Key Words. I beleive this is something your team has >>> provided in the best but is this for personas? >>> >>> >>> Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would >>> like us to come up with? >>> >>> >>> Sana >>> >>> >>> On Apr 9, 2026, at 10:06 AM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Sana, >>> >>> Excellent timing with the reply. I'm on a call with Maya and Tina >>> working through the media plan. >>> >>> We can include Reddit for both the $350K and $150K budgets. >>> >>> In addition, can you send over the Search Key Words please? Our team >>> can ingest the queries for more robust audience targeting. >>> >>> Cheers, >>> Isabelle >>> >>> On Thu, Apr 9, 2026 at 9:57 AM Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Yes we can do Reddit with the $350K budget vs $150K or even both if >>>> that’s what you recommend. >>>> >>>> Thanks for update >>>> >>>> Sana >>>> >>>> On Apr 9, 2026, at 9:50 AM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> + @Maya Tannir <maya.tannir@ideonmedia.com> >>>> >>>> Hi Mayu and Sana, >>>> >>>> We're working through the proposal and have a question. >>>> >>>> Option B for $150K includes Reddit, whereas Option A for $350K doesn't. >>>> Would it be the other way around, with Reddit added to the >>>> higher-budget option? >>>> Below for context: >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> >>>> *Option A -TOTAL BUDGET $350K (note this may change either higher or >>>> lower) but lets start here* >>>> >>>> *Channel Mix in order of priority for budget weight* >>>> >>>> - *Streaming TV / Connected T

Hey Isabelle, I'm getting the same values for the totals of flight A and B. However, I am getting different splits for the geo regions tho. Was planning on waiting for the final decision on pitching search before updating the values, as we would have to accommodate the budget for the search component. I've made a quick chart for a breakdown. Option A B Geography Geo Region 1 - A Geo Region 2 - A Geo Region 3 - A Geo Region 1 - B Geo Region 2 - B Geo Region 3 - B Total Budget $150,000.00 $350,000.00 Split % 31 27 42 31 27 42 Flight 1 - 35% $52,500.00 $122,500.00 $16,275.00 $14,175.00 $22,050.00 $37,975.00 $33,075.00 $51,450.00 Flight 2 - 45% $67,500.00 $157,500.00 $20,925.00 $18,225.00 $28,350.00 $48,825.00 $42,525.00 $66,150.00 Flight 3 - 20% $30,000.00 $70,000.00 $9,300.00 $8,100.00 $12,600.00 $21,700.00 $18,900.00 $29,400.00 $150,000.00 $350,000.00 $46,500.00 $40,500.00 $63,000.00 $108,500.00 $94,500.00 $147,000.00 Let me know what you think. Thank you, Maya On Fri, Apr 10, 2026 at 1:26 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > INTERNAL > > Hi team, > > I've updated the Excel to match the allocation Sana provided. Let me know > if all looks good on your end. > > Thanks, > Isabelle > > > ---------- Forwarded message --------- > From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> > Date: Fri, Apr 10, 2026 at 9:16 AM > Subject: Re: Request for Proposal - Alberta Media Plan > To: Sana Ali <sana.ali@breescommunications.ca> > Cc: Mayu Okutsu <mayu.okutsu@breescommunications.ca>, Maya Tannir < > maya.tannir@ideonmedia.com>, Tina Preussner <tina.preussner@ideonmedia.com > > > > > Happy Friday! > > Perfect, thanks for the updated allocation Sana. We're working through the > plan and will be in touch soon. > > Cheers, > Isabelle > > > On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> > wrote: > >> Hi Isabelle, >> >> Oh sorry about that - type on Flight 1 >> >> Flight 1: 35% >> Flight 3: 45% >> Flight 3: 20% >> >> >> On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Sana, >> >> Our team has the technical know-how on SEM. We're waiting for our >> leadership team to advise if this is something we roll out as part of >> the Ideon offering. We'll update you shortly. >> >> One more question- the percentage breakout below totals to 96% versus >> 100%. To which flights shall we add the missing 4% weighing? >> >> *Flight Dates x 3:* >> >> 1) July 6 - Aug 31 - 31% of budget >> >> 2) Sept 7 - Oct 26 - 45% of budget >> >> 3) Nov 2 - Dec 28 - 20% of budget >> >> Cheers, >> Isabelle >> >> >> On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> We did not have SEM as part of this campaign but we could come up with a >>> list. In addition is this something we could add to the campaign? Maybe >>> part of the $350K budget. Is this something your team can manage? >>> >>> Sana >>> >>> On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hey Sana, >>> >>> Does this campaign have a Search Engine Marketing (SEM) component to it? >>> >>> What we typically do is ingest the search keywords our clients have >>> created (either by their in-house teams or by their agency) to make the >>> targeting even stronger. >>> >>> Thanks, >>> Isabelle >>> >>> >>> On Thu, Apr 9, 2026 at 4:05 PM Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>>> Hi Isabelle, >>>> >>>> For the Search Key Words. I beleive this is something your team has >>>> provided in the best but is this for personas? >>>> >>>> >>>> Like DIY, Cooking, Home Cleaning Tips, etc. Is this something you would >>>> like us to come up with? >>>> >>>> >>>> Sana >>>> >>>> >>>> On Apr 9, 2026, at 10:06 AM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Sana, >>>> >>>> Excellent timing with the reply. I'm on a call with Maya and Tina >>>> working through the me

Are you available for a quick screenshare call now? On Fri, Apr 10, 2026 at 1:39 PM Maya Tannir <maya.tannir@ideonmedia.com> wrote: > Hey Isabelle, > > I'm getting the same values for the totals of flight A and B. However, I > am getting different splits for the geo regions tho. Was planning on > waiting for the final decision on pitching search before updating the > values, as we would have to accommodate the budget for the search component. > > I've made a quick chart for a breakdown. > > Option A B Geography Geo Region 1 - A Geo Region 2 - A Geo Region 3 - A Geo > Region 1 - B Geo Region 2 - B Geo Region 3 - B > Total Budget $150,000.00 $350,000.00 Split % 31 27 42 31 27 42 > Flight 1 - 35% $52,500.00 $122,500.00 $16,275.00 $14,175.00 $22,050.00 > $37,975.00 $33,075.00 $51,450.00 > Flight 2 - 45% $67,500.00 $157,500.00 $20,925.00 $18,225.00 $28,350.00 > $48,825.00 $42,525.00 $66,150.00 > Flight 3 - 20% $30,000.00 $70,000.00 $9,300.00 $8,100.00 $12,600.00 > $21,700.00 $18,900.00 $29,400.00 > $150,000.00 $350,000.00 $46,500.00 $40,500.00 $63,000.00 $108,500.00 > $94,500.00 $147,000.00 > > Let me know what you think. > > Thank you, > Maya > > On Fri, Apr 10, 2026 at 1:26 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> INTERNAL >> >> Hi team, >> >> I've updated the Excel to match the allocation Sana provided. Let me >> know if all looks good on your end. >> >> Thanks, >> Isabelle >> >> >> ---------- Forwarded message --------- >> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Date: Fri, Apr 10, 2026 at 9:16 AM >> Subject: Re: Request for Proposal - Alberta Media Plan >> To: Sana Ali <sana.ali@breescommunications.ca> >> Cc: Mayu Okutsu <mayu.okutsu@breescommunications.ca>, Maya Tannir < >> maya.tannir@ideonmedia.com>, Tina Preussner < >> tina.preussner@ideonmedia.com> >> >> >> Happy Friday! >> >> Perfect, thanks for the updated allocation Sana. We're working through >> the plan and will be in touch soon. >> >> Cheers, >> Isabelle >> >> >> On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> Oh sorry about that - type on Flight 1 >>> >>> Flight 1: 35% >>> Flight 3: 45% >>> Flight 3: 20% >>> >>> >>> On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Sana, >>> >>> Our team has the technical know-how on SEM. We're waiting for our >>> leadership team to advise if this is something we roll out as part of >>> the Ideon offering. We'll update you shortly. >>> >>> One more question- the percentage breakout below totals to 96% versus >>> 100%. To which flights shall we add the missing 4% weighing? >>> >>> *Flight Dates x 3:* >>> >>> 1) July 6 - Aug 31 - 31% of budget >>> >>> 2) Sept 7 - Oct 26 - 45% of budget >>> >>> 3) Nov 2 - Dec 28 - 20% of budget >>> >>> Cheers, >>> Isabelle >>> >>> >>> On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>>> Hi Isabelle, >>>> >>>> We did not have SEM as part of this campaign but we could come up with >>>> a list. In addition is this something we could add to the campaign? Maybe >>>> part of the $350K budget. Is this something your team can manage? >>>> >>>> Sana >>>> >>>> On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hey Sana, >>>> >>>> Does this campaign have a Search Engine Marketing (SEM) component to >>>> it? >>>> >>>> What we typically do is ingest the search keywords our clients have >>>> created (either by their in-house teams or by their agency) to make >>>> the targeting even stronger. >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> >>>> On Thu, Apr 9, 2026 at 4:05 PM Sana Ali < >>>> sana.ali@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> For the Search Key Words. I beleive this is something your team has >>>>> provided in the best but is this for personas? >>>>> >>>>> >>>>> Like DIY, Cooking, Home Cleaning Tips, etc. Is this something

Sure On Fri, Apr 10, 2026 at 1:40 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Are you available for a quick screenshare call now? > > On Fri, Apr 10, 2026 at 1:39 PM Maya Tannir <maya.tannir@ideonmedia.com> > wrote: > >> Hey Isabelle, >> >> I'm getting the same values for the totals of flight A and B. However, I >> am getting different splits for the geo regions tho. Was planning on >> waiting for the final decision on pitching search before updating the >> values, as we would have to accommodate the budget for the search component. >> >> I've made a quick chart for a breakdown. >> >> Option A B Geography Geo Region 1 - A Geo Region 2 - A Geo Region 3 - A Geo >> Region 1 - B Geo Region 2 - B Geo Region 3 - B >> Total Budget $150,000.00 $350,000.00 Split % 31 27 42 31 27 42 >> Flight 1 - 35% $52,500.00 $122,500.00 $16,275.00 $14,175.00 $22,050.00 >> $37,975.00 $33,075.00 $51,450.00 >> Flight 2 - 45% $67,500.00 $157,500.00 $20,925.00 $18,225.00 $28,350.00 >> $48,825.00 $42,525.00 $66,150.00 >> Flight 3 - 20% $30,000.00 $70,000.00 $9,300.00 $8,100.00 $12,600.00 >> $21,700.00 $18,900.00 $29,400.00 >> $150,000.00 $350,000.00 $46,500.00 $40,500.00 $63,000.00 $108,500.00 >> $94,500.00 $147,000.00 >> >> Let me know what you think. >> >> Thank you, >> Maya >> >> On Fri, Apr 10, 2026 at 1:26 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> INTERNAL >>> >>> Hi team, >>> >>> I've updated the Excel to match the allocation Sana provided. Let me >>> know if all looks good on your end. >>> >>> Thanks, >>> Isabelle >>> >>> >>> ---------- Forwarded message --------- >>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> Date: Fri, Apr 10, 2026 at 9:16 AM >>> Subject: Re: Request for Proposal - Alberta Media Plan >>> To: Sana Ali <sana.ali@breescommunications.ca> >>> Cc: Mayu Okutsu <mayu.okutsu@breescommunications.ca>, Maya Tannir < >>> maya.tannir@ideonmedia.com>, Tina Preussner < >>> tina.preussner@ideonmedia.com> >>> >>> >>> Happy Friday! >>> >>> Perfect, thanks for the updated allocation Sana. We're working through >>> the plan and will be in touch soon. >>> >>> Cheers, >>> Isabelle >>> >>> >>> On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Oh sorry about that - type on Flight 1 >>>> >>>> Flight 1: 35% >>>> Flight 3: 45% >>>> Flight 3: 20% >>>> >>>> >>>> On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Sana, >>>> >>>> Our team has the technical know-how on SEM. We're waiting for our >>>> leadership team to advise if this is something we roll out as part of >>>> the Ideon offering. We'll update you shortly. >>>> >>>> One more question- the percentage breakout below totals to 96% versus >>>> 100%. To which flights shall we add the missing 4% weighing? >>>> >>>> *Flight Dates x 3:* >>>> >>>> 1) July 6 - Aug 31 - 31% of budget >>>> >>>> 2) Sept 7 - Oct 26 - 45% of budget >>>> >>>> 3) Nov 2 - Dec 28 - 20% of budget >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> >>>> On Thu, Apr 9, 2026 at 4:51 PM Sana Ali < >>>> sana.ali@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> We did not have SEM as part of this campaign but we could come up with >>>>> a list. In addition is this something we could add to the campaign? Maybe >>>>> part of the $350K budget. Is this something your team can manage? >>>>> >>>>> Sana >>>>> >>>>> On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>> Hey Sana, >>>>> >>>>> Does this campaign have a Search Engine Marketing (SEM) component to >>>>> it? >>>>> >>>>> What we typically do is ingest the search keywords our clients have >>>>> created (either by their in-house teams or by their agency) to make >>>>> the targeting even stronger. >>>>> >>>>> Thanks, >>>>> Isabelle >>>>> >>>>> >>>>> On Thu, Apr 9, 2026 at 4:05 PM Sana Ali < >>>>> sana.ali@breescommunications.ca> wrote: >>>

I am free! On Fri, Apr 10, 2026 at 1:40 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Are you available for a quick screenshare call now? > > On Fri, Apr 10, 2026 at 1:39 PM Maya Tannir <maya.tannir@ideonmedia.com> > wrote: > >> Hey Isabelle, >> >> I'm getting the same values for the totals of flight A and B. However, I >> am getting different splits for the geo regions tho. Was planning on >> waiting for the final decision on pitching search before updating the >> values, as we would have to accommodate the budget for the search component. >> >> I've made a quick chart for a breakdown. >> >> Option A B Geography Geo Region 1 - A Geo Region 2 - A Geo Region 3 - A Geo >> Region 1 - B Geo Region 2 - B Geo Region 3 - B >> Total Budget $150,000.00 $350,000.00 Split % 31 27 42 31 27 42 >> Flight 1 - 35% $52,500.00 $122,500.00 $16,275.00 $14,175.00 $22,050.00 >> $37,975.00 $33,075.00 $51,450.00 >> Flight 2 - 45% $67,500.00 $157,500.00 $20,925.00 $18,225.00 $28,350.00 >> $48,825.00 $42,525.00 $66,150.00 >> Flight 3 - 20% $30,000.00 $70,000.00 $9,300.00 $8,100.00 $12,600.00 >> $21,700.00 $18,900.00 $29,400.00 >> $150,000.00 $350,000.00 $46,500.00 $40,500.00 $63,000.00 $108,500.00 >> $94,500.00 $147,000.00 >> >> Let me know what you think. >> >> Thank you, >> Maya >> >> On Fri, Apr 10, 2026 at 1:26 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> INTERNAL >>> >>> Hi team, >>> >>> I've updated the Excel to match the allocation Sana provided. Let me >>> know if all looks good on your end. >>> >>> Thanks, >>> Isabelle >>> >>> >>> ---------- Forwarded message --------- >>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> Date: Fri, Apr 10, 2026 at 9:16 AM >>> Subject: Re: Request for Proposal - Alberta Media Plan >>> To: Sana Ali <sana.ali@breescommunications.ca> >>> Cc: Mayu Okutsu <mayu.okutsu@breescommunications.ca>, Maya Tannir < >>> maya.tannir@ideonmedia.com>, Tina Preussner < >>> tina.preussner@ideonmedia.com> >>> >>> >>> Happy Friday! >>> >>> Perfect, thanks for the updated allocation Sana. We're working through >>> the plan and will be in touch soon. >>> >>> Cheers, >>> Isabelle >>> >>> >>> On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Oh sorry about that - type on Flight 1 >>>> >>>> Flight 1: 35% >>>> Flight 3: 45% >>>> Flight 3: 20% >>>> >>>> >>>> On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Sana, >>>> >>>> Our team has the technical know-how on SEM. We're waiting for our >>>> leadership team to advise if this is something we roll out as part of >>>> the Ideon offering. We'll update you shortly. >>>> >>>> One more question- the percentage breakout below totals to 96% versus >>>> 100%. To which flights shall we add the missing 4% weighing? >>>> >>>> *Flight Dates x 3:* >>>> >>>> 1) July 6 - Aug 31 - 31% of budget >>>> >>>> 2) Sept 7 - Oct 26 - 45% of budget >>>> >>>> 3) Nov 2 - Dec 28 - 20% of budget >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> >>>> On Thu, Apr 9, 2026 at 4:51 PM Sana Ali < >>>> sana.ali@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> We did not have SEM as part of this campaign but we could come up with >>>>> a list. In addition is this something we could add to the campaign? Maybe >>>>> part of the $350K budget. Is this something your team can manage? >>>>> >>>>> Sana >>>>> >>>>> On Apr 9, 2026, at 4:35 PM, Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>> Hey Sana, >>>>> >>>>> Does this campaign have a Search Engine Marketing (SEM) component to >>>>> it? >>>>> >>>>> What we typically do is ingest the search keywords our clients have >>>>> created (either by their in-house teams or by their agency) to make >>>>> the targeting even stronger. >>>>> >>>>> Thanks, >>>>> Isabelle >>>>> >>>>> >>>>> On Thu, Apr 9, 2026 at 4:05 PM Sana Ali < >>>>> sana.ali@breescommunications.ca> wrot

Hi Sana and Mayu, Happy Friday! We're waiting on approval from our CEO to see if we'd be able to offer SEM as part of our capabilities. In the meantime, please find our proposal below and attached: - *Alberta Media Plan - **Excel* - We've included the impression and investment breakout as provided in the RFP requirements. Benchmarks, ad specs, and a legend are part of the package too! - Our High Impact Media Deck lives HERE <https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. There are plenty of units to choose from! As part of our Flight 2 High Impact plan, available in both Options A and B, our team can help adapt the creative using your PSD and video files. We'd include 2 rounds of approvals and cover all hosting fees. We use the Celtra platform which is very robust We'd only go live with your approval on assets! *NATIVO - NATIVE ARTICLES AT SCALE:* *Why we love Nativo!* 1) Easy, effective, with exposure to several publications! We can use your client-supplied article (or create one) and run across multiple sites with bullseye targeting. 2) BLS included at a $50K CAD spend threshold Recent examples from *CAA Atlantic. You'll see in the Nativo PDF that we have an example from the University of Alberta! :)* 1) Business Insider: Content Driver <https://preview.nativo.com/businessinsider.com/index.html?ntv_cccta=RogCAxc4HAQakGAcNMDAEVETA> --> Native Article <https://preview.nativo.com/businessinsider.com/sponsoredcontent.html?ntv_ccpvw=RogCAxc4HAQakGAcNMDAEVETA> 2) LA Times: Content Driver <https://preview.nativo.com/latimes.com/index.html?ntv_cccta=BIUCAoscHA26EGAns0DATuoQA> --> Native Article <https://preview.nativo.com/latimes.com/sponsoredcontent.html?ntv_ccpvw=BIUCAo8cHA26EGAns0DATuoQA> 3) TIME: Content Driver <https://preview.nativo.com/time.com-v2/index.html?ntv_cccta=mKkCAXioIAJ_8GAFRYEA1zkTA> --> Native Article <https://preview.nativo.com/time.com-v2/sponsoredcontent.html?ntv_ccpvw=mKkCAXioIAJ_8GAFRYEA1zkTA> - *NATIVO Media Plan - Excel - attached* - *Tab 1:* Investment plan - *Tab 2: *Sites by vertical! I've removed the Mature vertical. We can customize the site list as we wish - *Tab 3:* Ad Specs - *NATIVO PDF* - Overview of the solution with examples, including one from the University of Alberta! Our team has access to ComScore MediaMetrix; however, Alberta is clustered with the Prairies, which include Saskatchewan and Manitoba. We can extrapolate data if required. Let us know if we can provide anything else. Thank you again for the opportunity. Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Fri, Apr 10, 2026 at 9:16 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Happy Friday! > > Perfect, thanks for the updated allocation Sana. We're working through the > plan and will be in touch soon. > > Cheers, > Isabelle > > > On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> > wrote: > >> Hi Isabelle, >> >> Oh sorry about that - type on Flight 1 >> >> Flight 1: 35% >> Flight 3: 45% >> Flight 3: 20% >> >> >> On Apr 9, 2026, at 5:34 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Sana, >> >> Our team has the technical know-how on SEM. We're waiting for our >> leadership team to advise if this is something we roll out as part of >> the Ideon offering. We'll update you shortly. >> >> One more question- the percentage breakout below totals to 96% versus >> 100%. To which flights shall we add the missing 4% weighing? >> >> *Flight Dates x 3:* >> >> 1) July 6 - Aug 31 - 31% of budget >> >> 2) Sept 7 - Oct 26 - 45% of budget >> >> 3) Nov 2 - Dec 28 - 20% of budget >> >> Cheers, >> Isabelle >> >> >> On Thu, Apr 9, 2026 at 4:51 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> We did not have SEM as part of thi

Hi team, Good news, we're able to take on SEM campaigns! Tina's working through the proposal now with Maya. We'll have updates for you later this week. Shall we book time for a virtual connect on Friday at 10 am to review the Alberta plan, talk SEM, and answer questions you may have regarding the other Circular Materials programs you're working on? Let us know, and I'll send the meeting invite accordingly. Oh, and we'll have the PPT versions of the wrap reports for you ready then! Cheers, Isabelle On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Sana and Mayu, > > Happy Friday! > > We're waiting on approval from our CEO to see if we'd be able to offer > SEM as part of our capabilities. > > In the meantime, please find our proposal below and attached: > > - *Alberta Media Plan - **Excel* > - We've included the impression and investment breakout as provided > in the RFP requirements. Benchmarks, ad specs, and a legend are > part of the package too! > - Our High Impact Media Deck lives HERE > <https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. > There are plenty of units to choose from! As part of our Flight 2 High > Impact plan, available in both Options A and B, our team can help adapt the > creative using your PSD and video files. We'd include 2 rounds of approvals > and cover all hosting fees. We use the Celtra platform which is very > robust We'd only go live with your approval on assets! > > *NATIVO - NATIVE ARTICLES AT SCALE:* > *Why we love Nativo!* > 1) Easy, effective, with exposure to several publications! We can use > your client-supplied article (or create one) and run across multiple sites > with bullseye targeting. > > 2) BLS included at a $50K CAD spend threshold > > Recent examples from *CAA Atlantic. You'll see in the Nativo PDF that we > have an example from the University of Alberta! :)* > > 1) Business Insider: Content Driver > <https://preview.nativo.com/businessinsider.com/index.html?ntv_cccta=RogCAxc4HAQakGAcNMDAEVETA> > --> Native Article > <https://preview.nativo.com/businessinsider.com/sponsoredcontent.html?ntv_ccpvw=RogCAxc4HAQakGAcNMDAEVETA> > > 2) LA Times: Content Driver > <https://preview.nativo.com/latimes.com/index.html?ntv_cccta=BIUCAoscHA26EGAns0DATuoQA> > --> Native Article > <https://preview.nativo.com/latimes.com/sponsoredcontent.html?ntv_ccpvw=BIUCAo8cHA26EGAns0DATuoQA> > > 3) TIME: Content Driver > <https://preview.nativo.com/time.com-v2/index.html?ntv_cccta=mKkCAXioIAJ_8GAFRYEA1zkTA> > --> Native Article > <https://preview.nativo.com/time.com-v2/sponsoredcontent.html?ntv_ccpvw=mKkCAXioIAJ_8GAFRYEA1zkTA> > > > > - *NATIVO Media Plan - Excel - attached* > - *Tab 1:* Investment plan > - *Tab 2: *Sites by vertical! I've removed the Mature vertical. We > can customize the site list as we wish > - *Tab 3:* Ad Specs > > > - *NATIVO PDF* > - Overview of the solution with examples, including one from the > University of Alberta! > > > Our team has access to ComScore MediaMetrix; however, Alberta is clustered > with the Prairies, which include Saskatchewan and Manitoba. We can > extrapolate data if required. > > Let us know if we can provide anything else. > > Thank you again for the opportunity. > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Fri, Apr 10, 2026 at 9:16 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Happy Friday! >> >> Perfect, thanks for the updated allocation Sana. We're working through >> the plan and will be in touch soon. >> >> Cheers, >> Isabelle >> >> >> On Thu, Apr 9, 2026 at 9:59 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Hi Isabelle, >>> >>> Oh sorry about that - type on Flight 1 >>> >>> Flight 1: 35% >>> Flight 3: 45% >>> Flight 3: 20% >>>

Hi Isabelle, Great. Let’s connect on Friday at 11:30am if that is ok. We can chat current plans and Alberta plan. Thank you Sana On Apr 14, 2026, at 11:40 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi team, Good news, we're able to take on SEM campaigns! Tina's working through the proposal now with Maya. We'll have updates for you later this week. Shall we book time for a virtual connect on Friday at 10 am to review the Alberta plan, talk SEM, and answer questions you may have regarding the other Circular Materials programs you're working on? Let us know, and I'll send the meeting invite accordingly. Oh, and we'll have the PPT versions of the wrap reports for you ready then! Cheers, Isabelle On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Sana and Mayu, Happy Friday! We're waiting on approval from our CEO to see if we'd be able to offer SEM as part of our capabilities. In the meantime, please find our proposal below and attached: * Alberta Media Plan - Excel * We've included the impression and investment breakout as provided in the RFP requirements. Benchmarks, ad specs, and a legend are part of the package too! * Our High Impact Media Deck lives HERE<https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. There are plenty of units to choose from! As part of our Flight 2 High Impact plan, available in both Options A and B, our team can help adapt the creative using your PSD and video files. We'd include 2 rounds of approvals and cover all hosting fees. We use the Celtra platform which is very robust We'd only go live with your approval on assets! NATIVO - NATIVE ARTICLES AT SCALE: Why we love Nativo! 1) Easy, effective, with exposure to several publications! We can use your client-supplied article (or create one) and run across multiple sites with bullseye targeting. 2) BLS included at a $50K CAD spend threshold Recent examples from CAA Atlantic. You'll see in the Nativo PDF that we have an example from the University of Alberta! :) 1) Business Insider: Content Driver<https://preview.nativo.com/businessinsider.com/index.html?ntv_cccta=RogCAxc4HAQakGAcNMDAEVETA> --> Native Article<https://preview.nativo.com/businessinsider.com/sponsoredcontent.html?ntv_ccpvw=RogCAxc4HAQakGAcNMDAEVETA> 2) LA Times: Content Driver <https://preview.nativo.com/latimes.com/index.html?ntv_cccta=BIUCAoscHA26EGAns0DATuoQA> --> Native Article<https://preview.nativo.com/latimes.com/sponsoredcontent.html?ntv_ccpvw=BIUCAo8cHA26EGAns0DATuoQA> 3) TIME: Content Driver<https://preview.nativo.com/time.com-v2/index.html?ntv_cccta=mKkCAXioIAJ_8GAFRYEA1zkTA> --> Native Article<https://preview.nativo.com/time.com-v2/sponsoredcontent.html?ntv_ccpvw=mKkCAXioIAJ_8GAFRYEA1zkTA> * NATIVO Media Plan - Excel - attached * Tab 1: Investment plan * Tab 2: Sites by vertical! I've removed the Mature vertical. We can customize the site list as we wish * Tab 3: Ad Specs * NATIVO PDF * Overview of the solution with examples, including one from the University of Alberta! Our team has access to ComScore MediaMetrix; however, Alberta is clustered with the Prairies, which include Saskatchewan and Manitoba. We can extrapolate data if required. Let us know if we can provide anything else. Thank you again for the opportunity. Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Fri, Apr 10, 2026 at 9:16 AM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Happy Friday! Perfect, thanks for the updated allocation Sana. We're working through the

Hi all, Additionally, if we can chat talk about CM campaigns in general that would be great! We’re looking for any learnings from the past campaigns we’ve run to date (what’s worked, what could be adjusted for better, etc.) as well as any opportunities and recos Thank you! Mayu On Apr 14, 2026, at 1:26 PM, Sana Ali <sana.ali@breescommunications.ca> wrote: Hi Isabelle, Great. Let’s connect on Friday at 11:30am if that is ok. We can chat current plans and Alberta plan. Thank you Sana On Apr 14, 2026, at 11:40 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi team, Good news, we're able to take on SEM campaigns! Tina's working through the proposal now with Maya. We'll have updates for you later this week. Shall we book time for a virtual connect on Friday at 10 am to review the Alberta plan, talk SEM, and answer questions you may have regarding the other Circular Materials programs you're working on? Let us know, and I'll send the meeting invite accordingly. Oh, and we'll have the PPT versions of the wrap reports for you ready then! Cheers, Isabelle On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Sana and Mayu, Happy Friday! We're waiting on approval from our CEO to see if we'd be able to offer SEM as part of our capabilities. In the meantime, please find our proposal below and attached: * Alberta Media Plan - Excel * We've included the impression and investment breakout as provided in the RFP requirements. Benchmarks, ad specs, and a legend are part of the package too! * Our High Impact Media Deck lives HERE<https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. There are plenty of units to choose from! As part of our Flight 2 High Impact plan, available in both Options A and B, our team can help adapt the creative using your PSD and video files. We'd include 2 rounds of approvals and cover all hosting fees. We use the Celtra platform which is very robust We'd only go live with your approval on assets! NATIVO - NATIVE ARTICLES AT SCALE: Why we love Nativo! 1) Easy, effective, with exposure to several publications! We can use your client-supplied article (or create one) and run across multiple sites with bullseye targeting. 2) BLS included at a $50K CAD spend threshold Recent examples from CAA Atlantic. You'll see in the Nativo PDF that we have an example from the University of Alberta! :) 1) Business Insider: Content Driver<https://preview.nativo.com/businessinsider.com/index.html?ntv_cccta=RogCAxc4HAQakGAcNMDAEVETA> --> Native Article<https://preview.nativo.com/businessinsider.com/sponsoredcontent.html?ntv_ccpvw=RogCAxc4HAQakGAcNMDAEVETA> 2) LA Times: Content Driver <https://preview.nativo.com/latimes.com/index.html?ntv_cccta=BIUCAoscHA26EGAns0DATuoQA> --> Native Article<https://preview.nativo.com/latimes.com/sponsoredcontent.html?ntv_ccpvw=BIUCAo8cHA26EGAns0DATuoQA> 3) TIME: Content Driver<https://preview.nativo.com/time.com-v2/index.html?ntv_cccta=mKkCAXioIAJ_8GAFRYEA1zkTA> --> Native Article<https://preview.nativo.com/time.com-v2/sponsoredcontent.html?ntv_ccpvw=mKkCAXioIAJ_8GAFRYEA1zkTA> * NATIVO Media Plan - Excel - attached * Tab 1: Investment plan * Tab 2: Sites by vertical! I've removed the Mature vertical. We can customize the site list as we wish * Tab 3: Ad Specs * NATIVO PDF * Overview of the solution with examples, including one from the University of Alberta! Our team has access to ComScore MediaMetrix; however, Alberta is clustered with the Prairies, which include Saskatchewan and Manitoba. We can extrapolate data if required. Let us know if we can provide anything else. Thank you again for the opportunity. Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>

*Looping in Daniel from the team to the convo.* That sounds perfect! Looking forward to Friday's connect. Cheers, Isabelle On Tue, Apr 14, 2026 at 2:35 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi all, > > Additionally, if we can chat talk about CM campaigns in general that would > be great! > > We’re looking for any learnings from the past campaigns we’ve run to date > (what’s worked, what could be adjusted for better, etc.) as well as any > opportunities and recos > > > Thank you! > Mayu > > On Apr 14, 2026, at 1:26 PM, Sana Ali <sana.ali@breescommunications.ca> > wrote: > > Hi Isabelle, > > Great. Let’s connect on Friday at 11:30am if that is ok. We can chat > current plans and Alberta plan. > > Thank you > > Sana > > > On Apr 14, 2026, at 11:40 AM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi team, > > Good news, we're able to take on SEM campaigns! Tina's working through > the proposal now with Maya. We'll have updates for you later this week. > > Shall we book time for a virtual connect on Friday at 10 am to review the > Alberta plan, talk SEM, and answer questions you may have regarding the > other Circular Materials programs you're working on? Let us know, and I'll > send the meeting invite accordingly. > Oh, and we'll have the PPT versions of the wrap reports for you ready > then! > > Cheers, > Isabelle > > > On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi Sana and Mayu, >> >> Happy Friday! >> >> We're waiting on approval from our CEO to see if we'd be able to offer >> SEM as part of our capabilities. >> >> In the meantime, please find our proposal below and attached: >> >> - *Alberta Media Plan - **Excel* >> - We've included the impression and investment breakout as provided >> in the RFP requirements. Benchmarks, ad specs, and a legend are >> part of the package too! >> - Our High Impact Media Deck lives HERE >> <https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. >> There are plenty of units to choose from! As part of our Flight 2 High >> Impact plan, available in both Options A and B, our team can help adapt the >> creative using your PSD and video files. We'd include 2 rounds of approvals >> and cover all hosting fees. We use the Celtra platform which is very >> robust We'd only go live with your approval on assets! >> >> *NATIVO - NATIVE ARTICLES AT SCALE:* >> *Why we love Nativo!* >> 1) Easy, effective, with exposure to several publications! We can use >> your client-supplied article (or create one) and run across multiple sites >> with bullseye targeting. >> >> 2) BLS included at a $50K CAD spend threshold >> >> Recent examples from *CAA Atlantic. You'll see in the Nativo PDF that we >> have an example from the University of Alberta! :)* >> >> 1) Business Insider: Content Driver >> <https://preview.nativo.com/businessinsider.com/index.html?ntv_cccta=RogCAxc4HAQakGAcNMDAEVETA> >> --> Native Article >> <https://preview.nativo.com/businessinsider.com/sponsoredcontent.html?ntv_ccpvw=RogCAxc4HAQakGAcNMDAEVETA> >> >> 2) LA Times: Content Driver >> <https://preview.nativo.com/latimes.com/index.html?ntv_cccta=BIUCAoscHA26EGAns0DATuoQA> >> --> Native Article >> <https://preview.nativo.com/latimes.com/sponsoredcontent.html?ntv_ccpvw=BIUCAo8cHA26EGAns0DATuoQA> >> >> 3) TIME: Content Driver >> <https://preview.nativo.com/time.com-v2/index.html?ntv_cccta=mKkCAXioIAJ_8GAFRYEA1zkTA> >> --> Native Article >> <https://preview.nativo.com/time.com-v2/sponsoredcontent.html?ntv_ccpvw=mKkCAXioIAJ_8GAFRYEA1zkTA> >> >> >> >> - *NATIVO Media Plan - Excel - attached* >> - *Tab 1:* Investment plan >> - *Tab 2: *Sites by vertical! I've removed the Mature vertical. We >> can customize the site list as we wish >> - *Tab 3:* Ad Specs >> >> >> - *NATIVO PDF* >> - Overview of the solution with examples, including one from the >> University of Alberta! >> >

Great, thank you!! On Apr 14, 2026, at 3:29 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Looping in Daniel from the team to the convo. That sounds perfect! Looking forward to Friday's connect. Cheers, Isabelle On Tue, Apr 14, 2026 at 2:35 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi all, Additionally, if we can chat talk about CM campaigns in general that would be great! We’re looking for any learnings from the past campaigns we’ve run to date (what’s worked, what could be adjusted for better, etc.) as well as any opportunities and recos Thank you! Mayu On Apr 14, 2026, at 1:26 PM, Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, Great. Let’s connect on Friday at 11:30am if that is ok. We can chat current plans and Alberta plan. Thank you Sana On Apr 14, 2026, at 11:40 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi team, Good news, we're able to take on SEM campaigns! Tina's working through the proposal now with Maya. We'll have updates for you later this week. Shall we book time for a virtual connect on Friday at 10 am to review the Alberta plan, talk SEM, and answer questions you may have regarding the other Circular Materials programs you're working on? Let us know, and I'll send the meeting invite accordingly. Oh, and we'll have the PPT versions of the wrap reports for you ready then! Cheers, Isabelle On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Sana and Mayu, Happy Friday! We're waiting on approval from our CEO to see if we'd be able to offer SEM as part of our capabilities. In the meantime, please find our proposal below and attached: * Alberta Media Plan - Excel * We've included the impression and investment breakout as provided in the RFP requirements. Benchmarks, ad specs, and a legend are part of the package too! * Our High Impact Media Deck lives HERE<https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. There are plenty of units to choose from! As part of our Flight 2 High Impact plan, available in both Options A and B, our team can help adapt the creative using your PSD and video files. We'd include 2 rounds of approvals and cover all hosting fees. We use the Celtra platform which is very robust We'd only go live with your approval on assets! NATIVO - NATIVE ARTICLES AT SCALE: Why we love Nativo! 1) Easy, effective, with exposure to several publications! We can use your client-supplied article (or create one) and run across multiple sites with bullseye targeting. 2) BLS included at a $50K CAD spend threshold Recent examples from CAA Atlantic. You'll see in the Nativo PDF that we have an example from the University of Alberta! :) 1) Business Insider: Content Driver<https://preview.nativo.com/businessinsider.com/index.html?ntv_cccta=RogCAxc4HAQakGAcNMDAEVETA> --> Native Article<https://preview.nativo.com/businessinsider.com/sponsoredcontent.html?ntv_ccpvw=RogCAxc4HAQakGAcNMDAEVETA> 2) LA Times: Content Driver <https://preview.nativo.com/latimes.com/index.html?ntv_cccta=BIUCAoscHA26EGAns0DATuoQA> --> Native Article<https://preview.nativo.com/latimes.com/sponsoredcontent.html?ntv_ccpvw=BIUCAo8cHA26EGAns0DATuoQA> 3) TIME: Content Driver<https://preview.nativo.com/time.com-v2/index.html?ntv_cccta=mKkCAXioIAJ_8GAFRYEA1zkTA> --> Native Article<https://preview.nativo.com/time.com-v2/sponsoredcontent.html?ntv_ccpvw=mKkCAXioIAJ_8GAFRYEA1zkTA> * NATIVO Media Plan - Excel - attached * Tab 1: Investment plan * Tab 2: Sites by vertical! I've removed the Mature vertical. We can customize the site list as we wish * Tab 3: Ad Specs * NATIVO PDF * Overview of the solution with examples, including one from the University of Alberta! Our team h

Good Afternoon All, Few questions in preparation for our call on Friday; - High Impact Custom Units - Is this part of the Standard Display Buy? - We assume this would drive up CPM? - What is the creative cost to do this? Would it be included as part of the buy? - From our understanding we just need to provide the assets and your team could develop the custom creative units as per brand guidelines. However, we will have the opportunity for creative feedback and client feedback to make any creative changes? - Youtube Music - Is this something you would consider as part of the buy as an add on for Audio Streaming? - Nativo Proposal - We noticed targeting said Alberta, however can this be targeting to group 1, group 2, group 3 in Alberta target list - Are these two options in the proposal? And is the second an option B where client supplies the article. If that’s the case then is there a questionnaire or template they can follow? - Sample Nativo List - are we able to shorten this list/target the list further. Not sure how granular we can go and what impact this would have? Thank you, Sana On Apr 14, 2026, at 3:29 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Looping in Daniel from the team to the convo. That sounds perfect! Looking forward to Friday's connect. Cheers, Isabelle On Tue, Apr 14, 2026 at 2:35 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi all, Additionally, if we can chat talk about CM campaigns in general that would be great! We’re looking for any learnings from the past campaigns we’ve run to date (what’s worked, what could be adjusted for better, etc.) as well as any opportunities and recos Thank you! Mayu On Apr 14, 2026, at 1:26 PM, Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Hi Isabelle, Great. Let’s connect on Friday at 11:30am if that is ok. We can chat current plans and Alberta plan. Thank you Sana On Apr 14, 2026, at 11:40 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi team, Good news, we're able to take on SEM campaigns! Tina's working through the proposal now with Maya. We'll have updates for you later this week. Shall we book time for a virtual connect on Friday at 10 am to review the Alberta plan, talk SEM, and answer questions you may have regarding the other Circular Materials programs you're working on? Let us know, and I'll send the meeting invite accordingly. Oh, and we'll have the PPT versions of the wrap reports for you ready then! Cheers, Isabelle On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Sana and Mayu, Happy Friday! We're waiting on approval from our CEO to see if we'd be able to offer SEM as part of our capabilities. In the meantime, please find our proposal below and attached: * Alberta Media Plan - Excel * We've included the impression and investment breakout as provided in the RFP requirements. Benchmarks, ad specs, and a legend are part of the package too! * Our High Impact Media Deck lives HERE<https://docs.google.com/presentation/d/1CklIIAAuY9EtHWK9w1P6tvBWq8PfkyjW/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true>. There are plenty of units to choose from! As part of our Flight 2 High Impact plan, available in both Options A and B, our team can help adapt the creative using your PSD and video files. We'd include 2 rounds of approvals and cover all hosting fees. We use the Celtra platform which is very robust We'd only go live with your approval on assets! NATIVO - NATIVE ARTICLES AT SCALE: Why we love Nativo! 1) Easy, effective, with exposure to several publications! We can use your client-supplied article (or create one) and run across multiple sites with bullseye targeting. 2) BLS included at a $50K CAD spend threshold Recent examples from CAA Atlantic. You'll see in the

Hi Sana, Great questions, please see below. Looking forward to tomorrow's connect! Thank you, Isabelle On Wed, Apr 15, 2026 at 3:11 PM Sana Ali <sana.ali@breescommunications.ca> wrote: > Good Afternoon All, > > Few questions in preparation for our call on Friday; > > > - High Impact Custom Units We've incorporated this in flight 2. For > Options A and B it's noted on row 20 > - Is this part of the Standard Display Buy? We've carved out a special > budget for the High Impact Custom Units > - We assume this would drive up CPM? We've associated a $28CPM for the > line item > - What is the creative cost to do this? Would it be included as part of > the buy? None, it's all added value. This includes creative adapt, > revisions, and ad serving/hosting fees > - From our understanding we just need to provide the assets and your team > could develop the custom creative units as per brand guidelines. However, > we will have the opportunity for creative feedback and client feedback to > make any creative changes?Correct. Nothing will go live without your > team's approval > - Youtube Music > - Is this something you would consider as part of the buy as an add on for > Audio Streaming?Im 99% sure we can do this. I'll look to @Tina Preussner > <tina.preussner@ideonmedia.com> and the team to confirm > - Nativo Proposal > - We noticed targeting said Alberta, however can this be targeting to > group 1, group 2, group 3 in Alberta target list Great catch. Yes, 100%. > We can geo target to satisfy your requirements. > - Are these two options in the proposal? And is the second an option B > where client supplies the article. If that’s the case then is there a > questionnaire or template they can follow? I currently have the Nativo > options as a standalone added consideration. The Native Articles Specs tab > in the Excel is a startting point to help follow a template. We can provide > additional guidance as well. > - Sample Nativo List - are we able to shorten this list/target the list > further. Not sure how granular we can go and what impact this would have? 100% > For the most part, advertisers align on verticals and we use that approach > for targeting. It's important to cast a wider net site wise to ensure we're > able to layer in targeting to best reach the intended audience. > > > Thank you, > > Sana > > > On Apr 14, 2026, at 3:29 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > *Looping in Daniel from the team to the convo.* > > That sounds perfect! Looking forward to Friday's connect. > > Cheers, > Isabelle > > > On Tue, Apr 14, 2026 at 2:35 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi all, >> >> Additionally, if we can chat talk about CM campaigns in general that >> would be great! >> >> We’re looking for any learnings from the past campaigns we’ve run to date >> (what’s worked, what could be adjusted for better, etc.) as well as any >> opportunities and recos >> >> >> Thank you! >> Mayu >> >> On Apr 14, 2026, at 1:26 PM, Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >> Hi Isabelle, >> >> Great. Let’s connect on Friday at 11:30am if that is ok. We can chat >> current plans and Alberta plan. >> >> Thank you >> >> Sana >> >> >> On Apr 14, 2026, at 11:40 AM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi team, >> >> Good news, we're able to take on SEM campaigns! Tina's working through >> the proposal now with Maya. We'll have updates for you later this week. >> >> Shall we book time for a virtual connect on Friday at 10 am to review the >> Alberta plan, talk SEM, and answer questions you may have regarding the >> other Circular Materials programs you're working on? Let us know, and I'll >> send the meeting invite accordingly. >> Oh, and we'll have the PPT versions of the wrap reports for you ready >> then! >> >> Cheers, >> Isabelle >> >> >> On Fri, Apr 10, 2026 at 3:46 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hi Sana and

Hi Sana and Mayu, Thank you for the connect this morning. Please find our follow-ups attached and below: *YouTube Music - Universal Music Group (UMG)* Complex has a partnership with Universal Music Group, which means we're able to offer the UMG YouTube artist (aka YouTube Music) targeting as part of our Complex offering. The list lives HERE <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp> . Some more info about the Direct IO option below: *Complex Extended Video Network powered by UMG | Pre-Roll Video (YouTube) - :15s Non-Skippable (We can other lengths too)* *$35CPM* *$10K min spend* *Updated Media Plan* We're able to offer High-Impact media, with our designer adapting the creative using Celtra with revisions and ad hosting included at a $15cpm versus $28cpm. The initial $28 was based on luxury specific sites, which won't be necessary for Circular Materials. We'd be able to go broader with our publisher list *Search Plan* The updated search plan @Tina Preussner <tina.preussner@ideonmedia.com> put together is attached @Tina Preussner <tina.preussner@ideonmedia.com> will send over more information around the re-targeting pixels. We can always implement sequential ads to take users through the marcom journey. We're around as questions come up! Have a lovely weekend, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Thu, Apr 16, 2026 at 8:01 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Sana, > > Great questions, please see below. Looking forward to tomorrow's connect! > > Thank you, > Isabelle > > On Wed, Apr 15, 2026 at 3:11 PM Sana Ali <sana.ali@breescommunications.ca> > wrote: > >> Good Afternoon All, >> >> Few questions in preparation for our call on Friday; >> >> >> - High Impact Custom Units We've incorporated this in flight 2. For >> Options A and B it's noted on row 20 >> - Is this part of the Standard Display Buy? We've carved out a special >> budget for the High Impact Custom Units >> - We assume this would drive up CPM? We've associated a $28CPM for the >> line item >> - What is the creative cost to do this? Would it be included as part of >> the buy? None, it's all added value. This includes creative adapt, >> revisions, and ad serving/hosting fees >> - From our understanding we just need to provide the assets and your team >> could develop the custom creative units as per brand guidelines. However, >> we will have the opportunity for creative feedback and client feedback to >> make any creative changes?Correct. Nothing will go live without your >> team's approval >> - Youtube Music >> - Is this something you would consider as part of the buy as an add on >> for Audio Streaming?Im 99% sure we can do this. I'll look to @Tina >> Preussner <tina.preussner@ideonmedia.com> and the team to confirm >> - Nativo Proposal >> - We noticed targeting said Alberta, however can this be targeting to >> group 1, group 2, group 3 in Alberta target list Great catch. Yes, 100%. >> We can geo target to satisfy your requirements. >> - Are these two options in the proposal? And is the second an option B >> where client supplies the article. If that’s the case then is there a >> questionnaire or template they can follow? I currently have the Nativo >> options as a standalone added consideration. The Native Articles Specs tab >> in the Excel is a startting point to help follow a template. We can provide >> additional guidance as well. >> - Sample Nativo List - are we able to shorten this list/target the list >> further. Not sure how granular we can go and what impact this would have? 100% >> For the most part, advertisers align on verticals and we use that approach >> for targeting. It's important to cast a wider net site wise to ensure we're >> able to layer in targeting to best reach the intended audience. >> >> >> Thank you, >> >> Sana >> >> >> O

Hello Again! Just a quick note to say I will loop back with the Retargeting/Re-Messaging and Pixel strategy with implementation directions on Monday. As mentioned, when it comes to pixel placement, there is no extra charge to have me assist with pixel placement. This can be done on a call, or if the client wishes, they can grant me access their Google Tag Manager and I can set the pixels for them. This is all included as part of your managed service - planning & execution. Please let me know if you have any questions or concerns T On Fri, Apr 17, 2026 at 12:23 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Sana and Mayu, > > Thank you for the connect this morning. Please find our follow-ups > attached and below: > > *YouTube Music - Universal Music Group (UMG)* > Complex has a partnership with Universal Music Group, which means we're > able to offer the UMG YouTube artist (aka YouTube Music) targeting as > part of our Complex offering. The list lives HERE > <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp> > . > Some more info about the Direct IO option below: > *Complex Extended Video Network powered by UMG | Pre-Roll Video (YouTube) > - :15s Non-Skippable (We can other lengths too)* > *$35CPM* > *$10K min spend* > > *Updated Media Plan* > We're able to offer High-Impact media, with our designer adapting the > creative using Celtra with revisions and ad hosting included at a $15cpm > versus $28cpm. The initial $28 was based on luxury specific sites, which > won't be necessary for Circular Materials. We'd be able to go broader with > our publisher list > > *Search Plan* > The updated search plan @Tina Preussner <tina.preussner@ideonmedia.com> put > together is attached > > @Tina Preussner <tina.preussner@ideonmedia.com> will send over more > information around the re-targeting pixels. We can always implement > sequential ads to take users through the marcom journey. > > We're around as questions come up! > > Have a lovely weekend, > Isabelle > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Thu, Apr 16, 2026 at 8:01 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi Sana, >> >> Great questions, please see below. Looking forward to tomorrow's connect! >> >> Thank you, >> Isabelle >> >> On Wed, Apr 15, 2026 at 3:11 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Good Afternoon All, >>> >>> Few questions in preparation for our call on Friday; >>> >>> >>> - High Impact Custom Units We've incorporated this in flight 2. For >>> Options A and B it's noted on row 20 >>> - Is this part of the Standard Display Buy? We've carved out a special >>> budget for the High Impact Custom Units >>> - We assume this would drive up CPM? We've associated a $28CPM for the >>> line item >>> - What is the creative cost to do this? Would it be included as part of >>> the buy? None, it's all added value. This includes creative adapt, >>> revisions, and ad serving/hosting fees >>> - From our understanding we just need to provide the assets and your >>> team could develop the custom creative units as per brand guidelines. >>> However, we will have the opportunity for creative feedback and client >>> feedback to make any creative changes?Correct. Nothing will go live >>> without your team's approval >>> - Youtube Music >>> - Is this something you would consider as part of the buy as an add on >>> for Audio Streaming?Im 99% sure we can do this. I'll look to @Tina >>> Preussner <tina.preussner@ideonmedia.com> and the team to confirm >>> - Nativo Proposal >>> - We noticed targeting said Alberta, however can this be targeting to >>> group 1, group 2, group 3 in Alberta target list Great catch. Yes, >>> 100%. We can geo target to satisfy your requirements. >>> - Are these two options in the proposal? And is the second

Can you jump in with the Natvio benchmarks please? They're interested in the Native Article. ---------- Forwarded message --------- From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> Date: Tue, Apr 21, 2026 at 8:59 AM Subject: Re: Request for Proposal - Alberta Media Plan To: Tina Preussner <tina.preussner@ideonmedia.com> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Sana Ali < sana.ali@breescommunications.ca>, Maya Tannir <maya.tannir@ideonmedia.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Hi Tina, Thank you for sending us the report on ethnic targeting portion of the ON campaign, we’ll review! Following up on retargeting/pixel strategy email - I may have missed yesterday, if so could you forward? Also wanted to ask if there is a benchmark CTR for Nativo we can share with CM Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Apr 17, 2026, at 4:50 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hello Again! Just a quick note to say I will loop back with the Retargeting/Re-Messaging and Pixel strategy with implementation directions on Monday. As mentioned, when it comes to pixel placement, there is no extra charge to have me assist with pixel placement. This can be done on a call, or if the client wishes, they can grant me access their Google Tag Manager and I can set the pixels for them. This is all included as part of your managed service - planning & execution. Please let me know if you have any questions or concerns T On Fri, Apr 17, 2026 at 12:23 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Sana and Mayu, > > Thank you for the connect this morning. Please find our follow-ups > attached and below: > > *YouTube Music - Universal Music Group (UMG)* > Complex has a partnership with Universal Music Group, which means we're > able to offer the UMG YouTube artist (aka YouTube Music) targeting as > part of our Complex offering. The list lives HERE > <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp> > . > Some more info about the Direct IO option below: > *Complex Extended Video Network powered by UMG | Pre-Roll Video (YouTube) > - :15s Non-Skippable (We can other lengths too)* > *$35CPM* > *$10K min spend* > > *Updated Media Plan* > We're able to offer High-Impact media, with our designer adapting the > creative using Celtra with revisions and ad hosting included at a $15cpm > versus $28cpm. The initial $28 was based on luxury specific sites, which > won't be necessary for Circular Materials. We'd be able to go broader with > our publisher list > > *Search Plan* > The updated search plan @Tina Preussner <tina.preussner@ideonmedia.com> put > together is attached > > @Tina Preussner <tina.preussner@ideonmedia.com> will send over more > information around the re-targeting pixels. We can always implement > sequential ads to take users through the marcom journey. > > We're around as questions come up! > > Have a lovely weekend, > Isabelle > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Thu, Apr 16, 2026 at 8:01 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi Sana, >> >> Great questions, please see below. Looking forward to tomorrow's connect! >> >> Thank you, >> Isabelle >> >> On Wed, Apr 15, 2026 at 3:11 PM Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >>> Good Afternoon All, >>> >>> Few questions in preparation for our call on Friday; >>> >>> >>> - High Impact Custom Units We've incorporated this in flight 2. For >>> Options A and B it's noted on row 20 >>> - Is this part of the Standard Display Buy? We've carved out a special >>> budget for the High Impact Custom Units >>> - We assume this would drive up CPM? We've associated a $28CPM for the >>> line item >>> - What is the creative cost to do this? Woul

Hi everyone! Getting back to you on Alberta. As always thank you for your patience :) We will be moving forward with display/display news and Meta for this campaign. Please see below and attached for details. Let us know if you have any questions! REQUEST: Can you confirm the specs for the vertical videos we need for Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories on both FB and IG? Let us know & thank you! ALBERTA MEDIA Audience Groups * Groups: “sometimes recycle”, “mostly recycle" * Age group: 25-49 male and female * Key insights: those that are most likely to be homeowners/live in houses. Language * English Only Markets See attached. Please note: the client mentioned sending us a slightly updated one, we’ll forward that to you once we receive * Additional note: some of the markets are a bit tricky, for example Red Deer County and Red Deer are two separate entities, and they’re getting different messaging. Please pay special attention to “county” “city” etc designations. Media Please see attached. Figured an excel format might be an easier than writing it out * For display, we didn’t break up the budget between display general, and display news sites. Please split that up on your end, based on what you recommend. * We calculated the estimated impressions based on the CPMs but let us know if any are incorrect Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca> wrote: Good Afternoon Team, I hope you are doing well. We have another request for Alberta Circular Materials. Based on Brees preliminary research and client insights we have indicated some key digital channels. However, we are open to suggestions on media channels and channel mix based on any data/media consumption behaviour you have against our audience and markets for Alberta. Happy to connect on a call to discuss the brief before you get started on a proposal. Audience Groups: “sometimes recycle”, “mostly recycle" Age group: 25-49 male and female Key insights: those that are most likely to be homeowners/live in houses. Language: English Only Markets: We have 3 main groups we are segmenting across please see attached map and excel list for the groups we are targeting 227 communities. Budget Breakdown based on household #s: Group 1: 31% of budget Group 2: 27% of budget Group 3: 42% of budget Flight Dates x 3: 1) July 6 - Aug 31 - 31% of budget 2) Sept 7 - Oct 26 - 45% of budget 3) Nov 2 - Dec 28 - 20% of budget Option A -TOTAL BUDGET $350K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * YouTube * Social Ads - Meta and Tik Tok * Audio Streaming * Display Ads - heavy up on on mobile sizes (not sure if possible to) * Display News Sites - Targeting specific community news sites in Alberta Option B - $150K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * Youtube * Social Ads - Meta, Tik Tok and Reddit * Audio Streaming * Display Ads including mobile ads * Display News Sites - Targeting specific community news sites in Alberta Thank you, Sana <266802 - CMAB - 2026 Alberta P&E Campaign Brief - Mar04.pdf><266802-AlbertaMarkets.xlsx>

Thank you! Will 9:16 work on Feeds as well? On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, This is great news! We'll review and get back to you on the IO. For the specs, 9:16 is best for vertical video and will work on both Reels and Stories across FB and IG. Cheers, Daniel On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi everyone! Getting back to you on Alberta. As always thank you for your patience :) We will be moving forward with display/display news and Meta for this campaign. Please see below and attached for details. Let us know if you have any questions! REQUEST: Can you confirm the specs for the vertical videos we need for Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories on both FB and IG? Let us know & thank you! ALBERTA MEDIA Audience Groups * Groups: “sometimes recycle”, “mostly recycle" * Age group: 25-49 male and female * Key insights: those that are most likely to be homeowners/live in houses. Language * English Only Markets See attached. Please note: the client mentioned sending us a slightly updated one, we’ll forward that to you once we receive * Additional note: some of the markets are a bit tricky, for example Red Deer County and Red Deer are two separate entities, and they’re getting different messaging. Please pay special attention to “county” “city” etc designations. Media Please see attached. Figured an excel format might be an easier than writing it out * For display, we didn’t break up the budget between display general, and display news sites. Please split that up on your end, based on what you recommend. * We calculated the estimated impressions based on the CPMs but let us know if any are incorrect Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Good Afternoon Team, I hope you are doing well. We have another request for Alberta Circular Materials. Based on Brees preliminary research and client insights we have indicated some key digital channels. However, we are open to suggestions on media channels and channel mix based on any data/media consumption behaviour you have against our audience and markets for Alberta. Happy to connect on a call to discuss the brief before you get started on a proposal. Audience Groups: “sometimes recycle”, “mostly recycle" Age group: 25-49 male and female Key insights: those that are most likely to be homeowners/live in houses. Language: English Only Markets: We have 3 main groups we are segmenting across please see attached map and excel list for the groups we are targeting 227 communities. Budget Breakdown based on household #s: Group 1: 31% of budget Group 2: 27% of budget Group 3: 42% of budget Flight Dates x 3: 1) July 6 - Aug 31 - 31% of budget 2) Sept 7 - Oct 26 - 45% of budget 3) Nov 2 - Dec 28 - 20% of budget Option A -TOTAL BUDGET $350K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * YouTube * Social Ads - Meta and Tik Tok * Audio Streaming * Display Ads - heavy up on on mobile sizes (not sure if possible to) * Display News Sites - Targeting specific community news sites in Alberta Option B - $150K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * Youtube * Social Ads - Meta, Tik Tok and Reddit * Audio Streaming * Display Ads including mobile ads * Display News Sites - Targeting specific community news sites in Alberta Thank you, Sana <266802 - CMAB - 2026 Alberta P&E Campaign Brief - Mar04.pdf><266802-A

Ah - I missed the 'Feeds' part of your email. If you're looking to use only one video size across all 3,* 4:5 is your best bet*. If you're able to get a 4:5 *and *a 9:16, that's even better. Cheers, Daniel On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Thank you! Will 9:16 work on Feeds as well? > > > On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > This is great news! We'll review and get back to you on the IO. > > For the specs, 9:16 is best for vertical video and will work on both Reels > and Stories across FB and IG. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi everyone! >> >> Getting back to you on Alberta. As always thank you for your patience :) >> >> We will be moving forward with display/display news and Meta for this >> campaign. Please see below and attached for details. Let us know if you >> have any questions! >> >> *REQUEST*: Can you confirm the specs for the vertical videos we need for >> Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 >> x 1800 the ideal size which will work as feeds and reels/stories on both FB >> and IG? Let us know & thank you! >> >> >> *ALBERTA MEDIA* >> >> *Audience Groups* >> >> >> - Groups: “sometimes recycle”, “mostly recycle" >> - Age group: 25-49 male and female >> - Key insights: those that are most likely to be homeowners/live in >> houses. >> >> >> >> >> >> >> *Language* >> >> >> - English Only >> >> >> >> >> *Markets* >> >> See attached. Please note: the client mentioned sending us a slightly updated >> one, we’ll forward that to you once we receive >> >> >> - Additional note: some of the markets are a bit tricky, for example >> Red Deer County and Red Deer are two separate entities, and they’re >> getting different messaging. Please pay special attention to “county” >> “city” etc designations. >> >> >> >> *Media* >> >> Please see attached. Figured an excel format might be an easier than >> writing it out >> >> >> - For display, we didn’t break up the budget between display general, >> and display news sites. Please split that up on your end, based on what you >> recommend. >> - We calculated the estimated impressions based on the CPMs but let >> us know if any are incorrect >> >> >> >> >> Thank you! >> >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca> >> wrote: >> >> Good Afternoon Team, >> >> >> I hope you are doing well. >> >> >> We have another request for Alberta Circular Materials. Based on Brees >> preliminary research and client insights we have indicated some key digital >> channels. However, we are open to suggestions on media channels and channel >> >> mix based on any data/media consumption behaviour you have against our >> audience and markets for Alberta. >> >> >> Happy to connect on a call to discuss the brief before you get started on >> a proposal. >> >> >> *Audience* >> >> Groups: “sometimes recycle”, “mostly recycle" >> >> Age group: 25-49 male and female >> >> Key insights: those that are most likely to be homeowners/live in houses. >> >> >> * Language:* >> >> English Only >> >> >> * Markets:* >> >> We have 3 main groups we are segmenting across please see attached map >> and excel list for the groups we are targeting 227 communities. >> >> Budget Breakdown based on household #s: >> >> Group 1: 31% of budget >> >> Group 2: 27% of budget >> >> Group 3: 42% of budget >> >> >> >> *Flight Dates x 3:* >> >> 1) July 6 - Aug 31 - 31% of budget >> >> 2) Sept 7 - Oct 26 - 45% of budget >> >> 3) Nov 2 - Dec 28 - 20% of budget >> >> >> *Option A -TOTAL BUDGET $350K (note this may change either higher or >> lower) but lets start here* >> >> *Channel Mix in order of priority for budget weight* >> >> - Streaming TV / Connected TV >> - Online Vide

Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will see! Have a great evening! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Ah - I missed the 'Feeds' part of your email. If you're looking to use only one video size across all 3, 4:5 is your best bet. If you're able to get a 4:5 and a 9:16, that's even better. Cheers, Daniel On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Will 9:16 work on Feeds as well? On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, This is great news! We'll review and get back to you on the IO. For the specs, 9:16 is best for vertical video and will work on both Reels and Stories across FB and IG. Cheers, Daniel On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi everyone! Getting back to you on Alberta. As always thank you for your patience :) We will be moving forward with display/display news and Meta for this campaign. Please see below and attached for details. Let us know if you have any questions! REQUEST: Can you confirm the specs for the vertical videos we need for Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories on both FB and IG? Let us know & thank you! ALBERTA MEDIA Audience Groups * Groups: “sometimes recycle”, “mostly recycle" * Age group: 25-49 male and female * Key insights: those that are most likely to be homeowners/live in houses. Language * English Only Markets See attached. Please note: the client mentioned sending us a slightly updated one, we’ll forward that to you once we receive * Additional note: some of the markets are a bit tricky, for example Red Deer County and Red Deer are two separate entities, and they’re getting different messaging. Please pay special attention to “county” “city” etc designations. Media Please see attached. Figured an excel format might be an easier than writing it out * For display, we didn’t break up the budget between display general, and display news sites. Please split that up on your end, based on what you recommend. * We calculated the estimated impressions based on the CPMs but let us know if any are incorrect Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Good Afternoon Team, I hope you are doing well. We have another request for Alberta Circular Materials. Based on Brees preliminary research and client insights we have indicated some key digital channels. However, we are open to suggestions on media channels and channel mix based on any data/media consumption behaviour you have against our audience and markets for Alberta. Happy to connect on a call to discuss the brief before you get started on a proposal. Audience Groups: “sometimes recycle”, “mostly recycle" Age group: 25-49 male and female Key insights: those that are most likely to be homeowners/live in houses. Language: English Only Markets: We have 3 main groups we are segmenting across please see attached map and excel list for the groups we are targeting 227 communities. Budget Breakdown based on household #s: Group 1: 31% of budget Group 2: 27% of budget Group 3: 42% of budget Flight Dates x 3: 1) July 6 - Aug 31 - 31% of budget 2) Sept 7 - Oct 26 - 45% of budget 3) Nov 2 - Dec 28 - 20% of budget Option A -TOTAL BUDGET $350K (note this may change either higher or lower) but lets start here Channel Mix in order of priority for budget weight * Streaming TV / Connected TV * Online Video * YouTube *

Hi Mayu, Happy Friday! Please see attached for the IO. Let me know if there's anything else you need. Cheers, Daniel On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will > see! > > Have a great evening! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Ah - I missed the 'Feeds' part of your email. If you're looking to use > only one video size across all 3,* 4:5 is your best bet*. If you're able > to get a 4:5 *and *a 9:16, that's even better. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Thank you! Will 9:16 work on Feeds as well? >> >> >> On May 28, 2026, at 2:56 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> This is great news! We'll review and get back to you on the IO. >> >> For the specs, 9:16 is best for vertical video and will work on both >> Reels and Stories across FB and IG. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi everyone! >>> >>> Getting back to you on Alberta. As always thank you for your patience :) >>> >>> We will be moving forward with display/display news and Meta for this >>> campaign. Please see below and attached for details. Let us know if you >>> have any questions! >>> >>> *REQUEST*: Can you confirm the specs for the vertical videos we need >>> for Meta as we’ll be getting the existing horizontal videos recut? Is >>> 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories >>> on both FB and IG? Let us know & thank you! >>> >>> >>> *ALBERTA MEDIA* >>> >>> *Audience Groups* >>> >>> >>> - Groups: “sometimes recycle”, “mostly recycle" >>> - Age group: 25-49 male and female >>> - Key insights: those that are most likely to be homeowners/live in >>> houses. >>> >>> >>> >>> >>> >>> >>> *Language* >>> >>> >>> - English Only >>> >>> >>> >>> >>> *Markets* >>> >>> See attached. Please note: the client mentioned sending us a slightly updated >>> one, we’ll forward that to you once we receive >>> >>> >>> - Additional note: some of the markets are a bit tricky, for example >>> Red Deer County and Red Deer are two separate entities, and they’re >>> getting different messaging. Please pay special attention to “county” >>> “city” etc designations. >>> >>> >>> >>> *Media* >>> >>> Please see attached. Figured an excel format might be an easier than >>> writing it out >>> >>> >>> - For display, we didn’t break up the budget between display >>> general, and display news sites. Please split that up on your end, based on >>> what you recommend. >>> - We calculated the estimated impressions based on the CPMs but let >>> us know if any are incorrect >>> >>> >>> >>> >>> Thank you! >>> >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca> >>> wrote: >>> >>> Good Afternoon Team, >>> >>> >>> I hope you are doing well. >>> >>> >>> We have another request for Alberta Circular Materials. Based on Brees >>> preliminary research and client insights we have indicated some key digital >>> channels. However, we are open to suggestions on media channels and channel >>> >>> mix based on any data/media consumption behaviour you have against our >>> audience and markets for Alberta. >>> >>> >>> Happy to connect on a call to discuss the brief before you get started >>> on a proposal. >>> >>> >>> *Audience* >>> >>> Groups: “sometimes recycle”, “mostly recycle" >>> >>> Age group: 25-49 male and female >>> >>> Key insights: those that are most likely to be homeowners/live in houses. >>> >>> >>> * Language:* >>> >>> English Only >>> >>> >>> * Markets:*

Hi Daniel, Thank you for sending this over! All looks good, except I realized that the flight 3 dates should be October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly update, when you can? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 29, 2026, at 2:28 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Let me know if there's anything else you need. Cheers, Daniel On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will see! Have a great evening! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Ah - I missed the 'Feeds' part of your email. If you're looking to use only one video size across all 3, 4:5 is your best bet. If you're able to get a 4:5 and a 9:16, that's even better. Cheers, Daniel On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Will 9:16 work on Feeds as well? On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, This is great news! We'll review and get back to you on the IO. For the specs, 9:16 is best for vertical video and will work on both Reels and Stories across FB and IG. Cheers, Daniel On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi everyone! Getting back to you on Alberta. As always thank you for your patience :) We will be moving forward with display/display news and Meta for this campaign. Please see below and attached for details. Let us know if you have any questions! REQUEST: Can you confirm the specs for the vertical videos we need for Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories on both FB and IG? Let us know & thank you! ALBERTA MEDIA Audience Groups * Groups: “sometimes recycle”, “mostly recycle" * Age group: 25-49 male and female * Key insights: those that are most likely to be homeowners/live in houses. Language * English Only Markets See attached. Please note: the client mentioned sending us a slightly updated one, we’ll forward that to you once we receive * Additional note: some of the markets are a bit tricky, for example Red Deer County and Red Deer are two separate entities, and they’re getting different messaging. Please pay special attention to “county” “city” etc designations. Media Please see attached. Figured an excel format might be an easier than writing it out * For display, we didn’t break up the budget between display general, and display news sites. Please split that up on your end, based on what you recommend. * We calculated the estimated impressions based on the CPMs but let us know if any are incorrect Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca<mailto:sana.ali@breescommunications.ca>> wrote: Good Afternoon Team, I hope you are doing well. We have another request for Alberta Circular Materials. Based on Brees preliminary research and client insights we have indicated some key digital channels. However, we are open to suggestions on media channels and channel mix based on any data/media consumption behaviour you have against our audience and markets for Alberta. Happy to connect on a call to discuss the brief before you get started on a proposal. Audience Groups: “sometimes recycle”, “mostly recycle" Age group: 25-49 male and female Key insights: t

Hi Mayu, Not a problem! I'll have this updated and send the revised IO your way today. Cheers, Daniel On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > Thank you for sending this over! > All looks good, except I realized that the flight 3 dates should be > October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly > update, when you can? > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > > On May 29, 2026, at 2:28 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Happy Friday! > > Please see attached for the IO. Let me know if there's anything else you > need. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will > see! > > Have a great evening! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Ah - I missed the 'Feeds' part of your email. If you're looking to use > only one video size across all 3,* 4:5 is your best bet*. If you're able > to get a 4:5 *and *a 9:16, that's even better. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Thank you! Will 9:16 work on Feeds as well? > > > On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > This is great news! We'll review and get back to you on the IO. > > For the specs, 9:16 is best for vertical video and will work on both Reels > and Stories across FB and IG. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi everyone! > > Getting back to you on Alberta. As always thank you for your patience :) > > We will be moving forward with display/display news and Meta for this > campaign. Please see below and attached for details. Let us know if you > have any questions! > > *REQUEST*: Can you confirm the specs for the vertical videos we need for > Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 > x 1800 the ideal size which will work as feeds and reels/stories on both FB > and IG? Let us know & thank you! > > > *ALBERTA MEDIA* > > *Audience Groups* > > > - Groups: “sometimes recycle”, “mostly recycle" > - Age group: 25-49 male and female > - Key insights: those that are most likely to be homeowners/live in > houses. > > > > > > > *Language* > > > - English Only > > > > > *Markets* > > See attached. Please note: the client mentioned sending us a slightly updated > one, we’ll forward that to you once we receive > > > - Additional note: some of the markets are a bit tricky, for example > Red Deer County and Red Deer are two separate entities, and they’re > getting different messaging. Please pay special attention to “county” > “city” etc designations. > > > > *Media* > > Please see attached. Figured an excel format might be an easier than > writing it out > > > - For display, we didn’t break up the budget between display general, > and display news sites. Please split that up on your end, based on what you > recommend. > - We calculated the estimated impressions based on the CPMs but let us > know if any are incorrect > > > > > Thank you! > > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@breescommunications.ca> > wrote: > > Good Afternoon Team, > > > I hope you are doing well. > > > We have another request for Alberta Circular Materials. Based on Brees > preliminary research and client insights we have indicated some key digital > channels. However, we are open to suggestions on media channels and channel > > mix based on any data/media consumption beh

Hi Mayu, Please see attached for the revised IO. Let me know if you need anything else. Cheers, Daniel On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > Hi Mayu, > > Not a problem! I'll have this updated and send the revised IO your way > today. > > Cheers, > Daniel > > On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> Thank you for sending this over! >> All looks good, except I realized that the flight 3 dates should be >> October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly >> update, when you can? >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> >> On May 29, 2026, at 2:28 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Happy Friday! >> >> Please see attached for the IO. Let me know if there's anything else you >> need. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We >> will see! >> >> Have a great evening! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On May 28, 2026, at 4:16 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Ah - I missed the 'Feeds' part of your email. If you're looking to use >> only one video size across all 3,* 4:5 is your best bet*. If you're able >> to get a 4:5 *and *a 9:16, that's even better. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Thank you! Will 9:16 work on Feeds as well? >> >> >> On May 28, 2026, at 2:56 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> This is great news! We'll review and get back to you on the IO. >> >> For the specs, 9:16 is best for vertical video and will work on both >> Reels and Stories across FB and IG. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi everyone! >> >> Getting back to you on Alberta. As always thank you for your patience :) >> >> We will be moving forward with display/display news and Meta for this >> campaign. Please see below and attached for details. Let us know if you >> have any questions! >> >> *REQUEST*: Can you confirm the specs for the vertical videos we need for >> Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 >> x 1800 the ideal size which will work as feeds and reels/stories on both FB >> and IG? Let us know & thank you! >> >> >> *ALBERTA MEDIA* >> >> *Audience Groups* >> >> >> - Groups: “sometimes recycle”, “mostly recycle" >> - Age group: 25-49 male and female >> - Key insights: those that are most likely to be homeowners/live in >> houses. >> >> >> >> >> >> >> *Language* >> >> >> - English Only >> >> >> >> >> *Markets* >> >> See attached. Please note: the client mentioned sending us a slightly updated >> one, we’ll forward that to you once we receive >> >> >> - Additional note: some of the markets are a bit tricky, for example >> Red Deer County and Red Deer are two separate entities, and they’re >> getting different messaging. Please pay special attention to “county” >> “city” etc designations. >> >> >> >> *Media* >> >> Please see attached. Figured an excel format might be an easier than >> writing it out >> >> >> - For display, we didn’t break up the budget between display general, >> and display news sites. Please split that up on your end, based on what you >> recommend. >> - We calculated the estimated impressions based on the CPMs but let >> us know if any are incorrect >> >> >> >> >> Thank you! >> >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Mar 31, 2026, at 11:16 AM, Sana Ali <sana.ali@bree

Thanks so much! Please see attached the signed IO Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Please see attached for the revised IO. Let me know if you need anything else. Cheers, Daniel On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Not a problem! I'll have this updated and send the revised IO your way today. Cheers, Daniel On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for sending this over! All looks good, except I realized that the flight 3 dates should be October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly update, when you can? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 29, 2026, at 2:28 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Let me know if there's anything else you need. Cheers, Daniel On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will see! Have a great evening! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Ah - I missed the 'Feeds' part of your email. If you're looking to use only one video size across all 3, 4:5 is your best bet. If you're able to get a 4:5 and a 9:16, that's even better. Cheers, Daniel On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Will 9:16 work on Feeds as well? On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, This is great news! We'll review and get back to you on the IO. For the specs, 9:16 is best for vertical video and will work on both Reels and Stories across FB and IG. Cheers, Daniel On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi everyone! Getting back to you on Alberta. As always thank you for your patience :) We will be moving forward with display/display news and Meta for this campaign. Please see below and attached for details. Let us know if you have any questions! REQUEST: Can you confirm the specs for the vertical videos we need for Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories on both FB and IG? Let us know & thank you! ALBERTA MEDIA Audience Groups * Groups: “sometimes recycle”, “mostly recycle" * Age group: 25-49 male and female * Key insights: those that are most likely to be homeowners/live in houses. Language * English Only Markets See attached. Please note: the client mentioned sending us a slightly updated one, we’ll forward that to you once we receive * Additional note: some of the markets are a bit tricky, for example Red Deer County and Red Deer are two separate entities, and they’re getting different messaging. Please pay special attention to “county” “city” etc designations. Media Please see attached. Figured an excel format might be an easier than writing it out * For display, we didn’t break up the budget between display general, and display news sites. Please split that up on your end, based on what you recommend. * We calculated the estimated impressions based on the CPMs but let us know if any are incorrect Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc

A big thank you, Mayu and Sana, for the opportunity to work together on this program. It's extra special as your team produced the video creative for this. Can't wait to see the assets! Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Thanks so much! Please see attached the signed IO > > Mayu > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Please see attached for the revised IO. Let me know if you need anything > else. > > Cheers, > Daniel > > On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Mayu, > > Not a problem! I'll have this updated and send the revised IO your way > today. > > Cheers, > Daniel > > On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Daniel, > > Thank you for sending this over! > All looks good, except I realized that the flight 3 dates should be > October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly > update, when you can? > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > > On May 29, 2026, at 2:28 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Happy Friday! > > Please see attached for the IO. Let me know if there's anything else you > need. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will > see! > > Have a great evening! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Ah - I missed the 'Feeds' part of your email. If you're looking to use > only one video size across all 3,* 4:5 is your best bet*. If you're able > to get a 4:5 *and *a 9:16, that's even better. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Thank you! Will 9:16 work on Feeds as well? > > > On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > This is great news! We'll review and get back to you on the IO. > > For the specs, 9:16 is best for vertical video and will work on both Reels > and Stories across FB and IG. > > Cheers, > Daniel > > On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi everyone! > > Getting back to you on Alberta. As always thank you for your patience :) > > We will be moving forward with display/display news and Meta for this > campaign. Please see below and attached for details. Let us know if you > have any questions! > > *REQUEST*: Can you confirm the specs for the vertical videos we need for > Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 > x 1800 the ideal size which will work as feeds and reels/stories on both FB > and IG? Let us know & thank you! > > > *ALBERTA MEDIA* > > *Audience Groups* > > > - Groups: “sometimes recycle”, “mostly recycle" > - Age group: 25-49 male and female > - Key insights: those that are most likely to be homeowners/live in > houses. > > > > > > > *Language* > > > - English Only > > > > > *Markets* > > See attached. Please note: the client mentioned sending us a slightly updated > one, we’ll forward that to you once we receive > > > - Additional note: some of the markets are a bit tricky, for example > Red Deer County and Red Deer are two separate entities, and they’re > getting different messaging. Please pay special attention to “county” > “city” etc designations. > > > >

Thank you, Isabelle! Always great working with you guys :) Yes, that’s right, great memory!! Excited to “premiere” lol the videos! On Jun 2, 2026, at 5:10 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: A big thank you, Mayu and Sana, for the opportunity to work together on this program. It's extra special as your team produced the video creative for this. Can't wait to see the assets! Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks so much! Please see attached the signed IO Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Please see attached for the revised IO. Let me know if you need anything else. Cheers, Daniel On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Not a problem! I'll have this updated and send the revised IO your way today. Cheers, Daniel On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for sending this over! All looks good, except I realized that the flight 3 dates should be October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly update, when you can? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 29, 2026, at 2:28 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Let me know if there's anything else you need. Cheers, Daniel On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will see! Have a great evening! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Ah - I missed the 'Feeds' part of your email. If you're looking to use only one video size across all 3, 4:5 is your best bet. If you're able to get a 4:5 and a 9:16, that's even better. Cheers, Daniel On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Will 9:16 work on Feeds as well? On May 28, 2026, at 2:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, This is great news! We'll review and get back to you on the IO. For the specs, 9:16 is best for vertical video and will work on both Reels and Stories across FB and IG. Cheers, Daniel On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi everyone! Getting back to you on Alberta. As always thank you for your patience :) We will be moving forward with display/display news and Meta for this campaign. Please see below and attached for details. Let us know if you have any questions! REQUEST: Can you confirm the specs for the vertical videos we need for Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 x 1800 the ideal size which will work as feeds and reels/stories on both FB and IG? Let us know & thank you! ALBERTA MEDIA Audience Groups * Groups: “sometimes recycle”, “mostly recycle" * Age g

So great to hear that feedback <3 We have an outdoor TV set up on our patio. We can host a premiere watch party there! Perhaps sometime at the end of June? On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Thank you, Isabelle! Always great working with you guys :) > Yes, that’s right, great memory!! Excited to “premiere” lol the videos! > > > On Jun 2, 2026, at 5:10 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > A big thank you, Mayu and Sana, for the opportunity to work together on > this program. > > It's extra special as your team produced the video creative for this. > Can't wait to see the assets! > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Thanks so much! Please see attached the signed IO >> >> Mayu >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> wrote: >> >> Hi Mayu, >> >> Please see attached for the revised IO. Let me know if you need anything >> else. >> >> Cheers, >> Daniel >> >> On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Not a problem! I'll have this updated and send the revised IO your way >> today. >> >> Cheers, >> Daniel >> >> On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi Daniel, >> >> Thank you for sending this over! >> All looks good, except I realized that the flight 3 dates should be >> October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly >> update, when you can? >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> >> On May 29, 2026, at 2:28 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Happy Friday! >> >> Please see attached for the IO. Let me know if there's anything else you >> need. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We >> will see! >> >> Have a great evening! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On May 28, 2026, at 4:16 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Ah - I missed the 'Feeds' part of your email. If you're looking to use >> only one video size across all 3,* 4:5 is your best bet*. If you're able >> to get a 4:5 *and *a 9:16, that's even better. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Thank you! Will 9:16 work on Feeds as well? >> >> >> On May 28, 2026, at 2:56 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> This is great news! We'll review and get back to you on the IO. >> >> For the specs, 9:16 is best for vertical video and will work on both >> Reels and Stories across FB and IG. >> >> Cheers, >> Daniel >> >> On Thu, May 28, 2026 at 2:45 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi everyone! >> >> Getting back to you on Alberta. As always thank you for your patience :) >> >> We will be moving forward with display/display news and Meta for this >> campaign. Please see below and attached for details. Let us know if you >> have any questions! >> >> *REQUEST*: Can you confirm the specs for the vertical videos we need for >> Meta as we’ll be getting the existing horizontal videos recut? Is 4:5, 1440 >> x 1800 the ideal size which will work as feeds and reels/stories on both FB >> and IG? Let us know & thank you! >> >> >> *A

Hi Isabelle, Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to update the IO again. The client emailed last night saying they need to push the start to July (cannot be in market in June). I’m confirming the revised start date now - once she responds, I’ll email you to make the change. On a completely separate note, have you seen those FIFA beavers Old Town put up around our area? Apparently there are 48 of them, one for each country participating in the World Cup. Super cute idea. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 6:51 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: So great to hear that feedback <3 We have an outdoor TV set up on our patio. We can host a premiere watch party there! Perhaps sometime at the end of June? On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you, Isabelle! Always great working with you guys :) Yes, that’s right, great memory!! Excited to “premiere” lol the videos! On Jun 2, 2026, at 5:10 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: A big thank you, Mayu and Sana, for the opportunity to work together on this program. It's extra special as your team produced the video creative for this. Can't wait to see the assets! Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks so much! Please see attached the signed IO Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Please see attached for the revised IO. Let me know if you need anything else. Cheers, Daniel On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Not a problem! I'll have this updated and send the revised IO your way today. Cheers, Daniel On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for sending this over! All looks good, except I realized that the flight 3 dates should be October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly update, when you can? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 29, 2026, at 2:28 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Let me know if there's anything else you need. Cheers, Daniel On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We will see! Have a great evening! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 28, 2026, at 4:16 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Ah - I missed the 'Feeds' part of your email. If you're looking to use only one video size across all 3, 4:5 is your best bet. If you're able to get a 4:5 and a 9:16, that's even better. Cheers, Daniel On Thu, May 28, 2026 at 4:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Will 9:16 work on Feeds as well? On May 28, 2026, at 2:

:30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! We're on standby to update the dates. @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> will help with the IO revision. Yes, seeing those beavers everywhere now! Are you documenting them? I really should start. What a great initiative. Reminds me of when the moose took over the city <https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a quarter century ago! Talk soon, Isabelle On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle, > > Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to > update the IO again. The client emailed last night saying they need to push > the start to July (cannot be in market in June). I’m confirming the revised > start date now - once she responds, I’ll email you to make the change. > > On a completely separate note, have you seen those FIFA beavers Old Town > put up around our area? Apparently there are 48 of them, one for each > country participating in the World Cup. Super cute idea. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 2, 2026, at 6:51 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > So great to hear that feedback <3 > > We have an outdoor TV set up on our patio. We can host a premiere watch > party there! Perhaps sometime at the end of June? > > > On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Thank you, Isabelle! Always great working with you guys :) >> Yes, that’s right, great memory!! Excited to “premiere” lol the videos! >> >> >> On Jun 2, 2026, at 5:10 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> A big thank you, Mayu and Sana, for the opportunity to work together on >> this program. >> >> It's extra special as your team produced the video creative for this. >> Can't wait to see the assets! >> >> Cheers, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Thanks so much! Please see attached the signed IO >>> >>> Mayu >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Please see attached for the revised IO. Let me know if you need anything >>> else. >>> >>> Cheers, >>> Daniel >>> >>> On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Not a problem! I'll have this updated and send the revised IO your way >>> today. >>> >>> Cheers, >>> Daniel >>> >>> On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Hi Daniel, >>> >>> Thank you for sending this over! >>> All looks good, except I realized that the flight 3 dates should be >>> October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly >>> update, when you can? >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> >>> On May 29, 2026, at 2:28 PM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Happy Friday! >>> >>> Please see attached for the IO. Let me know if there's anything else you >>> need. >>> >>> Cheers, >>> Daniel >>> >>> On Thu, May 28, 2026 at 5:36 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Got it, we’ll try and see if we can get both 4:5 and 9:16 created, We >>> will see! >>> >>> Have a great evening! >>> Mayu >>> >>> M

Yes, totally like those moose from, gosh - insane that it was 25 years ago!!! Me too, I’m just randomly finding them everywhere, but I did hear there’s a contest around it. Canada one is at Berczy Park :) On Jun 3, 2026, at 10:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! We're on standby to update the dates. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will help with the IO revision. Yes, seeing those beavers everywhere now! Are you documenting them? I really should start. What a great initiative. Reminds me of when the moose took over the city<https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a quarter century ago! Talk soon, Isabelle On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to update the IO again. The client emailed last night saying they need to push the start to July (cannot be in market in June). I’m confirming the revised start date now - once she responds, I’ll email you to make the change. On a completely separate note, have you seen those FIFA beavers Old Town put up around our area? Apparently there are 48 of them, one for each country participating in the World Cup. Super cute idea. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 6:51 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: So great to hear that feedback <3 We have an outdoor TV set up on our patio. We can host a premiere watch party there! Perhaps sometime at the end of June? On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you, Isabelle! Always great working with you guys :) Yes, that’s right, great memory!! Excited to “premiere” lol the videos! On Jun 2, 2026, at 5:10 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: A big thank you, Mayu and Sana, for the opportunity to work together on this program. It's extra special as your team produced the video creative for this. Can't wait to see the assets! Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks so much! Please see attached the signed IO Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Please see attached for the revised IO. Let me know if you need anything else. Cheers, Daniel On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Not a problem! I'll have this updated and send the revised IO your way today. Cheers, Daniel On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for sending this over! All looks good, except I realized that the flight 3 dates should be October 26 - Dec 27 for Meta. Sorry, my mistake there. Could you kindly update, when you can? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 29, 2026, at 2:28 PM, Daniel

Hi Mayu, Please see attached for the updated IO. Let me know if you need anything else. Cheers, Daniel On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi again! > > Getting back to you on the revised dates for flight 1. Please change the > dates to: > > > - Meta Flight 1: July 6 - Aug 23 > - Display Group 1 Flight 1: July 6 - Aug 23 > - Display Group 2 & 3 Flight 2: July 6 - Aug 2 > > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 3, 2026, at 10:15 AM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, > lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! > > We're on standby to update the dates. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> will help with the IO revision. > > Yes, seeing those beavers everywhere now! Are you documenting them? I > really should start. What a great initiative. Reminds me of when the moose > took over the city > <https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a > quarter century ago! > > Talk soon, > Isabelle > > On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to >> update the IO again. The client emailed last night saying they need to push >> the start to July (cannot be in market in June). I’m confirming the revised >> start date now - once she responds, I’ll email you to make the change. >> >> On a completely separate note, have you seen those FIFA beavers Old Town >> put up around our area? Apparently there are 48 of them, one for each >> country participating in the World Cup. Super cute idea. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 2, 2026, at 6:51 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> So great to hear that feedback <3 >> >> We have an outdoor TV set up on our patio. We can host a premiere watch >> party there! Perhaps sometime at the end of June? >> >> >> On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Thank you, Isabelle! Always great working with you guys :) >>> Yes, that’s right, great memory!! Excited to “premiere” lol the videos! >>> >>> >>> On Jun 2, 2026, at 5:10 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> A big thank you, Mayu and Sana, for the opportunity to work together on >>> this program. >>> >>> It's extra special as your team produced the video creative for this. >>> Can't wait to see the assets! >>> >>> Cheers, >>> Isabelle >>> >>> *Isabelle Davidian * >>> >>> VP Strategic Accounts >>> >>> 36 Blue Jays Way, Suite 1508 >>> >>> Toronto, ON, M5V 3T3 >>> >>> C: 647-309-8620 >>> >>> isabelle.davidian@ideonmedia.com >>> >>> >>> >>> >>> On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Thanks so much! Please see attached the signed IO >>>> >>>> Mayu >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Please see attached for the revised IO. Let me know if you need >>>> anything else. >>>> >>>> Cheers, >>>> Daniel >>>> >>>> On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Not a problem! I'll have this updated and send the revised IO your way >>>> today. >>>> >>>> Cheers, >>>> Daniel >>>> >>>> On Tue, Jun 2, 2026 at 9:54 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>> Hi Daniel, >>>> >>>> Thank you for sending this over! >>>> All looks good, excep

Thank you! Signed contract (rev2) attached. Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Please see attached for the updated IO. Let me know if you need anything else. Cheers, Daniel On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi again! Getting back to you on the revised dates for flight 1. Please change the dates to: * Meta Flight 1: July 6 - Aug 23 * Display Group 1 Flight 1: July 6 - Aug 23 * Display Group 2 & 3 Flight 2: July 6 - Aug 2 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 10:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! We're on standby to update the dates. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will help with the IO revision. Yes, seeing those beavers everywhere now! Are you documenting them? I really should start. What a great initiative. Reminds me of when the moose took over the city<https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a quarter century ago! Talk soon, Isabelle On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to update the IO again. The client emailed last night saying they need to push the start to July (cannot be in market in June). I’m confirming the revised start date now - once she responds, I’ll email you to make the change. On a completely separate note, have you seen those FIFA beavers Old Town put up around our area? Apparently there are 48 of them, one for each country participating in the World Cup. Super cute idea. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 6:51 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: So great to hear that feedback <3 We have an outdoor TV set up on our patio. We can host a premiere watch party there! Perhaps sometime at the end of June? On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you, Isabelle! Always great working with you guys :) Yes, that’s right, great memory!! Excited to “premiere” lol the videos! On Jun 2, 2026, at 5:10 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: A big thank you, Mayu and Sana, for the opportunity to work together on this program. It's extra special as your team produced the video creative for this. Can't wait to see the assets! Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks so much! Please see attached the signed IO Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Please see attached for the revised IO. Let me know if you need anything else. Cheers, Daniel On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elm

Insane right! They also have them inside a bunch of furniture stores. Guess what - I signed up for a George Brown cooking course. It's been at the back of my mind for a while now, and I thought I'd dive in and take advantage of how close the establishment is to my place. I'll let you know how it goes! Would you be up for a catch-up week of June 15th in our hood? Cheers, Isabelle On Wed, Jun 3, 2026 at 10:33 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Yes, totally like those moose from, gosh - insane that it was 25 years > ago!!! Me too, I’m just randomly finding them everywhere, but I did hear > there’s a contest around it. Canada one is at Berczy Park :) > > > On Jun 3, 2026, at 10:15 AM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, > lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! > > We're on standby to update the dates. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> will help with the IO revision. > > Yes, seeing those beavers everywhere now! Are you documenting them? I > really should start. What a great initiative. Reminds me of when the moose > took over the city > <https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a > quarter century ago! > > Talk soon, > Isabelle > > On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to >> update the IO again. The client emailed last night saying they need to push >> the start to July (cannot be in market in June). I’m confirming the revised >> start date now - once she responds, I’ll email you to make the change. >> >> On a completely separate note, have you seen those FIFA beavers Old Town >> put up around our area? Apparently there are 48 of them, one for each >> country participating in the World Cup. Super cute idea. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 2, 2026, at 6:51 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> So great to hear that feedback <3 >> >> We have an outdoor TV set up on our patio. We can host a premiere watch >> party there! Perhaps sometime at the end of June? >> >> >> On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Thank you, Isabelle! Always great working with you guys :) >>> Yes, that’s right, great memory!! Excited to “premiere” lol the videos! >>> >>> >>> On Jun 2, 2026, at 5:10 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> A big thank you, Mayu and Sana, for the opportunity to work together on >>> this program. >>> >>> It's extra special as your team produced the video creative for this. >>> Can't wait to see the assets! >>> >>> Cheers, >>> Isabelle >>> >>> *Isabelle Davidian * >>> >>> VP Strategic Accounts >>> >>> 36 Blue Jays Way, Suite 1508 >>> >>> Toronto, ON, M5V 3T3 >>> >>> C: 647-309-8620 >>> >>> isabelle.davidian@ideonmedia.com >>> >>> >>> >>> >>> On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Thanks so much! Please see attached the signed IO >>>> >>>> Mayu >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 2, 2026, at 4:21 PM, Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Please see attached for the revised IO. Let me know if you need >>>> anything else. >>>> >>>> Cheers, >>>> Daniel >>>> >>>> On Tue, Jun 2, 2026 at 9:57 AM Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Not a problem! I'll have this updated and send the revised IO your way >>>> today. >>>> >>>> Cheers, >>>> Daniel >>>> >>>> On Tue, Jun 2, 2026 at 9:54 AM Mayu

That sounds like so much fun, looking forward to hearing all about it! Always love catching up with you - I’ll get back to you on dates, if that’s okay, as I’m waiting to confirm a few things that may affect my calendar Talk soon! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 9:03 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Insane right! They also have them inside a bunch of furniture stores. Guess what - I signed up for a George Brown cooking course. It's been at the back of my mind for a while now, and I thought I'd dive in and take advantage of how close the establishment is to my place. I'll let you know how it goes! Would you be up for a catch-up week of June 15th in our hood? Cheers, Isabelle On Wed, Jun 3, 2026 at 10:33 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Yes, totally like those moose from, gosh - insane that it was 25 years ago!!! Me too, I’m just randomly finding them everywhere, but I did hear there’s a contest around it. Canada one is at Berczy Park :) On Jun 3, 2026, at 10:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! We're on standby to update the dates. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will help with the IO revision. Yes, seeing those beavers everywhere now! Are you documenting them? I really should start. What a great initiative. Reminds me of when the moose took over the city<https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a quarter century ago! Talk soon, Isabelle On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to update the IO again. The client emailed last night saying they need to push the start to July (cannot be in market in June). I’m confirming the revised start date now - once she responds, I’ll email you to make the change. On a completely separate note, have you seen those FIFA beavers Old Town put up around our area? Apparently there are 48 of them, one for each country participating in the World Cup. Super cute idea. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 2, 2026, at 6:51 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: So great to hear that feedback <3 We have an outdoor TV set up on our patio. We can host a premiere watch party there! Perhaps sometime at the end of June? On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you, Isabelle! Always great working with you guys :) Yes, that’s right, great memory!! Excited to “premiere” lol the videos! On Jun 2, 2026, at 5:10 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: A big thank you, Mayu and Sana, for the opportunity to work together on this program. It's extra special as your team produced the video creative for this. Can't wait to see the assets! Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Jun 2, 2026 at 4:58 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks so much! Please see attached the signed IO Mayu Mayu Okutsu Account Manager Brees

Hi Mayu, Absolutely! Awwww <3 For sure, let me know when you have a better idea of your availability. Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Mon, Jun 8, 2026 at 12:03 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > That sounds like so much fun, looking forward to hearing all about it! > Always love catching up with you - I’ll get back to you on dates, if > that’s okay, as I’m waiting to confirm a few things that may affect my > calendar > > > Talk soon! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 5, 2026, at 9:03 AM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Insane right! They also have them inside a bunch of furniture stores. > > Guess what - I signed up for a George Brown cooking course. It's been at > the back of my mind for a while now, and I thought I'd dive in and take > advantage of how close the establishment is to my place. I'll let you know > how it goes! > > Would you be up for a catch-up week of June 15th in our hood? > > Cheers, > Isabelle > > > On Wed, Jun 3, 2026 at 10:33 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Yes, totally like those moose from, gosh - insane that it was 25 years >> ago!!! Me too, I’m just randomly finding them everywhere, but I did hear >> there’s a contest around it. Canada one is at Berczy Park :) >> >> >> On Jun 3, 2026, at 10:15 AM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> :30s is a lifetime when you compare it to the:6s reels Gen Zs are used >> to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! >> >> We're on standby to update the dates. @Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com> will help with the IO revision. >> >> Yes, seeing those beavers everywhere now! Are you documenting them? I >> really should start. What a great initiative. Reminds me of when the moose >> took over the city >> <https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a >> quarter century ago! >> >> Talk soon, >> Isabelle >> >> On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle, >>> >>> Haha - how fun, but no they’re just 30s! Sorry to do this, but we need >>> to update the IO again. The client emailed last night saying they need to >>> push the start to July (cannot be in market in June). I’m confirming the >>> revised start date now - once she responds, I’ll email you to make the >>> change. >>> >>> On a completely separate note, have you seen those FIFA beavers Old Town >>> put up around our area? Apparently there are 48 of them, one for each >>> country participating in the World Cup. Super cute idea. >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 2, 2026, at 6:51 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> So great to hear that feedback <3 >>> >>> We have an outdoor TV set up on our patio. We can host a premiere watch >>> party there! Perhaps sometime at the end of June? >>> >>> >>> On Tue, Jun 2, 2026 at 6:27 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Thank you, Isabelle! Always great working with you guys :) >>>> Yes, that’s right, great memory!! Excited to “premiere” lol the videos! >>>> >>>> >>>> On Jun 2, 2026, at 5:10 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> A big thank you, Mayu and Sana, for the opportunity to work together >>>> on this program. >>>> >>>> It's extra special as your team produced the video creative for this. >>>> Can't wait to see the assets! >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> *Isabelle Davidian * >>>> >>>> VP Strategic Accounts >>>> >>>> 36 Blue Jays Way, Suite 1508 >>

Hi all, Hope you're doing well! Touching base on the Alberta plan. They have several messages (as far as we know they have up to 5 messages) because it's a P&E campaign. And market and time

Hi Mayu, We typically don't recommend changing creative weekly (unless the CTA calls for that). We often have 2-3 campaign creatives in rotation at a time for the campaigns we run. Our thought is to provide a tailored POV once the Flight 2 and 3 creatives are available. Will that work? Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi all, > > Hope you’re doing well! > > Touching base on the Alberta plan. They have several messages (as far as > we know they have up to 5 messages) because it’s a P&E campaign. And market > and time will determine which ads will run as some messages are only > applicable to certain areas or certain time. > > The client had mentioned yesterday that they’ll need to change messaging > throughout each flight. And, as an example, mentioned potentially wanting > to change messages weekly for flight 2 and 3. That sounds like a lot set up > required on your end, so we wanted to check with you to see firstly if > that’s doable, and secondly if that’s even recommended to change so > frequently? This may be out of our hand if markets and timing dictate what > messages CM can have out there, however, just curious to see what your reco > would be. We could see if they’re open to having multiple messages in > market at once, but assign budget for each message so we can ensure to have > CM's ideal amount of presence for each message? > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 3, 2026, at 12:34 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Thank you! Signed contract (rev2) attached. > > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Please see attached for the updated IO. Let me know if you need anything > else. > > Cheers, > Daniel > > On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi again! > > Getting back to you on the revised dates for flight 1. Please change the > dates to: > > > - Meta Flight 1: July 6 - Aug 23 > - Display Group 1 Flight 1: July 6 - Aug 23 > - Display Group 2 & 3 Flight 2: July 6 - Aug 2 > > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 3, 2026, at 10:15 AM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, > lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! > > We're on standby to update the dates. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> will help with the IO revision. > > Yes, seeing those beavers everywhere now! Are you documenting them? I > really should start. What a great initiative. Reminds me of when the moose > took over the city > <https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a > quarter century ago! > > Talk soon, > Isabelle > > On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Isabelle, > > Haha - how fun, but no they’re just 30s! Sorry to do this, but we need to > update the IO again. The client emailed last night saying they need to push > the start to July (cannot be in market in June). I’m confirming the revised > start date now - once she responds, I’ll email you to make the change. > > On a completely separate note, have you seen those FIFA beavers Old Town > put up around our area? Apparently there are 48 of them, one for each > country participating in the World Cup. Super cute idea. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-

Hi Isabelle, Thank you for the note. I’m not surprised to hear you don’t typically recommend weekly creative change! We’ll see what CM said and get back to you. Thank you!! Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:15 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi Mayu, We typically don't recommend changing creative weekly (unless the CTA calls for that). We often have 2-3 campaign creatives in rotation at a time for the campaigns we run. Our thought is to provide a tailored POV once the Flight 2 and 3 creatives are available. Will that work? Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi all, Hope you’re doing well! Touching base on the Alberta plan. They have several messages (as far as we know they have up to 5 messages) because it’s a P&E campaign. And market and time will determine which ads will run as some messages are only applicable to certain areas or certain time. The client had mentioned yesterday that they’ll need to change messaging throughout each flight. And, as an example, mentioned potentially wanting to change messages weekly for flight 2 and 3. That sounds like a lot set up required on your end, so we wanted to check with you to see firstly if that’s doable, and secondly if that’s even recommended to change so frequently? This may be out of our hand if markets and timing dictate what messages CM can have out there, however, just curious to see what your reco would be. We could see if they’re open to having multiple messages in market at once, but assign budget for each message so we can ensure to have CM's ideal amount of presence for each message? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 12:34 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Signed contract (rev2) attached. Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Please see attached for the updated IO. Let me know if you need anything else. Cheers, Daniel On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi again! Getting back to you on the revised dates for flight 1. Please change the dates to: * Meta Flight 1: July 6 - Aug 23 * Display Group 1 Flight 1: July 6 - Aug 23 * Display Group 2 & 3 Flight 2: July 6 - Aug 2 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 10:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! We're on standby to update the dates. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will help with the IO revision. Yes, seeing those beavers everywhere now! Are you documenting them? I really should start. What a great initiative. Reminds me of when the moose took over the city<https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a quarter century ago! Talk soon, Isabelle On Wed, Jun 3, 2026 at 9:30 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Haha - how fun, but n

Hi Mayu Quick question for you - do you have a PO# for this campaign? Many Thanks T On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle, > > Thank you for the note. I’m not surprised to hear you don’t typically > recommend weekly creative change! We’ll see what CM said and get back to > you. Thank you!! > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 11, 2026, at 1:15 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Mayu, > > We typically don't recommend changing creative weekly (unless the CTA calls > for that). We often have 2-3 campaign creatives in rotation at a time for > the campaigns we run. Our thought is to provide a tailored POV once the > Flight 2 and 3 creatives are available. Will that work? > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi all, >> >> Hope you’re doing well! >> >> Touching base on the Alberta plan. They have several messages (as far as >> we know they have up to 5 messages) because it’s a P&E campaign. And market >> and time will determine which ads will run as some messages are only >> applicable to certain areas or certain time. >> >> The client had mentioned yesterday that they’ll need to change messaging >> throughout each flight. And, as an example, mentioned potentially wanting >> to change messages weekly for flight 2 and 3. That sounds like a lot set up >> required on your end, so we wanted to check with you to see firstly if >> that’s doable, and secondly if that’s even recommended to change so >> frequently? This may be out of our hand if markets and timing dictate what >> messages CM can have out there, however, just curious to see what your reco >> would be. We could see if they’re open to having multiple messages in >> market at once, but assign budget for each message so we can ensure to have >> CM's ideal amount of presence for each message? >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 3, 2026, at 12:34 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Thank you! Signed contract (rev2) attached. >> >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Please see attached for the updated IO. Let me know if you need anything >> else. >> >> Cheers, >> Daniel >> >> On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi again! >> >> Getting back to you on the revised dates for flight 1. Please change the >> dates to: >> >> >> - Meta Flight 1: July 6 - Aug 23 >> - Display Group 1 Flight 1: July 6 - Aug 23 >> - Display Group 2 & 3 Flight 2: July 6 - Aug 2 >> >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 3, 2026, at 10:15 AM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> :30s is a lifetime when you compare it to the:6s reels Gen Zs are used >> to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! >> >> We're on standby to update the dates. @Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com> will help with the IO revision. >> >> Yes, seeing those beavers everywhere now! Are you documenting them? I >> really should start. What a great initiative. Reminds me of when the moose >> took over the city >> <https://www.cbc.ca/news/canada/toronto/toronto-moose-in-the-city-campaign-25-years-later-1.7596133> a >> quarter century ago! >> >> Talk soon, >> Isabelle >> >> On Wed, Jun 3, 2026 at 9:30 AM M

Hi Tina, If you can reference 266802 on invoices for this AB project, that would be great & thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 2:11 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu Quick question for you - do you have a PO# for this campaign? Many Thanks T On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thank you for the note. I’m not surprised to hear you don’t typically recommend weekly creative change! We’ll see what CM said and get back to you. Thank you!! Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:15 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, We typically don't recommend changing creative weekly (unless the CTA calls for that). We often have 2-3 campaign creatives in rotation at a time for the campaigns we run. Our thought is to provide a tailored POV once the Flight 2 and 3 creatives are available. Will that work? Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi all, Hope you’re doing well! Touching base on the Alberta plan. They have several messages (as far as we know they have up to 5 messages) because it’s a P&E campaign. And market and time will determine which ads will run as some messages are only applicable to certain areas or certain time. The client had mentioned yesterday that they’ll need to change messaging throughout each flight. And, as an example, mentioned potentially wanting to change messages weekly for flight 2 and 3. That sounds like a lot set up required on your end, so we wanted to check with you to see firstly if that’s doable, and secondly if that’s even recommended to change so frequently? This may be out of our hand if markets and timing dictate what messages CM can have out there, however, just curious to see what your reco would be. We could see if they’re open to having multiple messages in market at once, but assign budget for each message so we can ensure to have CM's ideal amount of presence for each message? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 12:34 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you! Signed contract (rev2) attached. Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Please see attached for the updated IO. Let me know if you need anything else. Cheers, Daniel On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi again! Getting back to you on the revised dates for flight 1. Please change the dates to: * Meta Flight 1: July 6 - Aug 23 * Display Group 1 Flight 1: July 6 - Aug 23 * Display Group 2 & 3 Flight 2: July 6 - Aug 2 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 10:15 AM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: :30s is a lifetime when you compare it to the:6s reels Gen Zs are used to, lol! Plus, the bloopers and B-Roll can take up viewing time too, lol! We're on standby to update the dates. @Daniel Elmaleh<mailto:daniel.elm

Thanks Mayu, will do! T On Thu, Jun 18, 2026 at 3:20 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Tina, > > If you can reference 266802 on invoices for this AB project, that would be > great & thank you! > > > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 18, 2026, at 2:11 PM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu > Quick question for you - do you have a PO# for this campaign? > > Many Thanks > T > > On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Thank you for the note. I’m not surprised to hear you don’t typically >> recommend weekly creative change! We’ll see what CM said and get back to >> you. Thank you!! >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 11, 2026, at 1:15 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> We typically don't recommend changing creative weekly (unless the CTA calls >> for that). We often have 2-3 campaign creatives in rotation at a time >> for the campaigns we run. Our thought is to provide a tailored POV once >> the Flight 2 and 3 creatives are available. Will that work? >> >> Cheers, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi all, >>> >>> Hope you’re doing well! >>> >>> Touching base on the Alberta plan. They have several messages (as far as >>> we know they have up to 5 messages) because it’s a P&E campaign. And market >>> and time will determine which ads will run as some messages are only >>> applicable to certain areas or certain time. >>> >>> The client had mentioned yesterday that they’ll need to change messaging >>> throughout each flight. And, as an example, mentioned potentially wanting >>> to change messages weekly for flight 2 and 3. That sounds like a lot set up >>> required on your end, so we wanted to check with you to see firstly if >>> that’s doable, and secondly if that’s even recommended to change so >>> frequently? This may be out of our hand if markets and timing dictate what >>> messages CM can have out there, however, just curious to see what your reco >>> would be. We could see if they’re open to having multiple messages in >>> market at once, but assign budget for each message so we can ensure to have >>> CM's ideal amount of presence for each message? >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 3, 2026, at 12:34 PM, Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Thank you! Signed contract (rev2) attached. >>> >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Please see attached for the updated IO. Let me know if you need anything >>> else. >>> >>> Cheers, >>> Daniel >>> >>> On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Hi again! >>> >>> Getting back to you on the revised dates for flight 1. Please change the >>> dates to: >>> >>> >>> - Meta Flight 1: July 6 - Aug 23 >>> - Display Group 1 Flight 1: July 6 - Aug 23 >>> - Display Group 2 & 3 Flight 2: July 6 - Aug 2 >>> >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 3, 2026, at 10:15 AM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> :30s is a lifetime when you compare it to the:6s reels Gen Zs are used >>> to, lol! Plus, the

Hi Mayu, Hope you're doing well! I just wanted to check if there are any assets available for this campaign? Let us know if you expect any delays! Cheers, Daniel On Thu, Jun 18, 2026 at 3:57 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Thanks Mayu, will do! > > T > > On Thu, Jun 18, 2026 at 3:20 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> If you can reference 266802 on invoices for this AB project, that would >> be great & thank you! >> >> >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 18, 2026, at 2:11 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Quick question for you - do you have a PO# for this campaign? >> >> Many Thanks >> T >> >> On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle, >>> >>> Thank you for the note. I’m not surprised to hear you don’t typically >>> recommend weekly creative change! We’ll see what CM said and get back to >>> you. Thank you!! >>> >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 11, 2026, at 1:15 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> We typically don't recommend changing creative weekly (unless the CTA calls >>> for that). We often have 2-3 campaign creatives in rotation at a time >>> for the campaigns we run. Our thought is to provide a tailored POV once >>> the Flight 2 and 3 creatives are available. Will that work? >>> >>> Cheers, >>> Isabelle >>> >>> *Isabelle Davidian * >>> >>> VP Strategic Accounts >>> >>> 36 Blue Jays Way, Suite 1508 >>> >>> Toronto, ON, M5V 3T3 >>> >>> C: 647-309-8620 >>> >>> isabelle.davidian@ideonmedia.com >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi all, >>>> >>>> Hope you’re doing well! >>>> >>>> Touching base on the Alberta plan. They have several messages (as far >>>> as we know they have up to 5 messages) because it’s a P&E campaign. And >>>> market and time will determine which ads will run as some messages are only >>>> applicable to certain areas or certain time. >>>> >>>> The client had mentioned yesterday that they’ll need to change >>>> messaging throughout each flight. And, as an example, mentioned potentially >>>> wanting to change messages weekly for flight 2 and 3. That sounds like a >>>> lot set up required on your end, so we wanted to check with you to see >>>> firstly if that’s doable, and secondly if that’s even recommended to change >>>> so frequently? This may be out of our hand if markets and timing dictate >>>> what messages CM can have out there, however, just curious to see what your >>>> reco would be. We could see if they’re open to having multiple messages in >>>> market at once, but assign budget for each message so we can ensure to have >>>> CM's ideal amount of presence for each message? >>>> >>>> >>>> Thank you! >>>> Mayu >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 3, 2026, at 12:34 PM, Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>> Thank you! Signed contract (rev2) attached. >>>> >>>> Mayu >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 3, 2026, at 11:23 AM, Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Please see attached for the updated IO. Let me know if you need >>>> anything else. >>>> >>>> Cheers, >>>> Daniel >>>> >>>> On Wed, Jun 3, 2026 at 11:17 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>> Hi again! >>>> >>>> Getting back to you on the revised dates for flight 1. Please change >>>> the dates to: >>>> >>>> >>>> - Meta Flight 1: July 6 - Aug 23 >>>> - Display Group 1 Flight 1: Ju

Hi Daniel, Hope you all had a wonderful Canada Day yesterday! Thanks so much for checking in, I was just about to email you :) I know we’re set to launch on Monday July 6 but we’re still waiting for confirmation from CM on markets, campaign URL(s) and the creative assets. We’re hoping to get all that today; will keep you posted. We totally understand that July 6 launch is unlikely at this point so when we send over all the required info & assets we can chat on what the realistic revised launch date would be. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 2, 2026, at 11:16 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Hope you're doing well! I just wanted to check if there are any assets available for this campaign? Let us know if you expect any delays! Cheers, Daniel On Thu, Jun 18, 2026 at 3:57 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Thanks Mayu, will do! T On Thu, Jun 18, 2026 at 3:20 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, If you can reference 266802 on invoices for this AB project, that would be great & thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 2:11 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Quick question for you - do you have a PO# for this campaign? Many Thanks T On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thank you for the note. I’m not surprised to hear you don’t typically recommend weekly creative change! We’ll see what CM said and get back to you. Thank you!! Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:15 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, We typically don't recommend changing creative weekly (unless the CTA calls for that). We often have 2-3 campaign creatives in rotation at a time for the campaigns we run. Our thought is to provide a tailored POV once the Flight 2 and 3 creatives are available. Will that work? Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi all, Hope you’re doing well! Touching base on the Alberta plan. They have several messages (as far as we know they have up to 5 messages) because it’s a P&E campaign. And market and time will determine which ads will run as some messages are only applicable to certain areas or certain time. The client had mentioned yesterday that they’ll need to change messaging throughout each flight. And, as an example, mentioned potentially wanting to change messages weekly for flight 2 and 3. That sounds like a lot set up required on your end, so we wanted to check with you to see firstly if that’s doable, and secondly if that’s even recommended to change so frequently? This may be out of our hand if markets and timing dictate what messages CM can have out there, however, just curious to see what your reco would be. We could see if they’re open to having multiple messages in market at once, but assign budget for each message so we can ensure to have CM's ideal amount of presence for each message? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 3, 2026, at 12:34 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu

Sounds good! Thanks for the update Mayu! We'll keep an eye open for your note. Cheers, Daniel On Thu, Jul 2, 2026 at 11:23 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > Hope you all had a wonderful Canada Day yesterday! > > Thanks so much for checking in, I was just about to email you :) > > I know we’re set to launch on Monday July 6 but we’re still waiting for > confirmation from CM on markets, campaign URL(s) and the creative assets. > We’re hoping to get all that today; will keep you posted. We totally > understand that July 6 launch is unlikely at this point so when we send > over all the required info & assets we can chat on what the realistic > revised launch date would be. > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 2, 2026, at 11:16 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Hope you're doing well! > > I just wanted to check if there are any assets available for this > campaign? Let us know if you expect any delays! > > Cheers, > Daniel > > On Thu, Jun 18, 2026 at 3:57 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Thanks Mayu, will do! >> >> T >> >> On Thu, Jun 18, 2026 at 3:20 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> If you can reference 266802 on invoices for this AB project, that would >>> be great & thank you! >>> >>> >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 18, 2026, at 2:11 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Quick question for you - do you have a PO# for this campaign? >>> >>> Many Thanks >>> T >>> >>> On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Thank you for the note. I’m not surprised to hear you don’t typically >>>> recommend weekly creative change! We’ll see what CM said and get back to >>>> you. Thank you!! >>>> >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 11, 2026, at 1:15 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> We typically don't recommend changing creative weekly (unless the CTA calls >>>> for that). We often have 2-3 campaign creatives in rotation at a time >>>> for the campaigns we run. Our thought is to provide a tailored POV >>>> once the Flight 2 and 3 creatives are available. Will that work? >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> *Isabelle Davidian * >>>> >>>> VP Strategic Accounts >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> >>>> Toronto, ON, M5V 3T3 >>>> >>>> C: 647-309-8620 >>>> >>>> isabelle.davidian@ideonmedia.com >>>> >>>> >>>> >>>> >>>> On Thu, Jun 11, 2026 at 9:57 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi all, >>>>> >>>>> Hope you’re doing well! >>>>> >>>>> Touching base on the Alberta plan. They have several messages (as far >>>>> as we know they have up to 5 messages) because it’s a P&E campaign. And >>>>> market and time will determine which ads will run as some messages are only >>>>> applicable to certain areas or certain time. >>>>> >>>>> The client had mentioned yesterday that they’ll need to change >>>>> messaging throughout each flight. And, as an example, mentioned potentially >>>>> wanting to change messages weekly for flight 2 and 3. That sounds like a >>>>> lot set up required on your end, so we wanted to check with you to see >>>>> firstly if that’s doable, and secondly if that’s even recommended to change >>>>> so frequently? This may be out of our hand if markets and timing dictate >>>>> what messages CM can have out there, however, just curious to see what your >>>>> reco would be. We could see if they’re open to having multiple messages in >>>>> market at once, but assign budget for each message

Hi Daniel, Hope you had a great weekend! We have most of the assets ready for this campaign. Please use this download link<https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=calnd8pu&dl=0> for the assets, caption doc and target markets. Let us know if you have any questions. TARGET MARKET LIST We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is because the messaging is slightly different between the groups and some markets use bags and other use carts for their recycling so the imagery used in the ads are different. CAMPAIGN URL circularmaterials.ca/resident-provinces/alberta<http://circularmaterials.ca/resident-provinces/alberta> * When URL is consumer facing, please use: circularmaterials.ca/AB<http://circularmaterials.ca/AB> CREATIVE ASSETS * Asset are grouped together and the folder name will correspond with each of the 6 target markets. The ads are specific to each group, please ensure we match them up. EX "Group 1 Bag” ads should be served to the Group 1 Bag target communities * Display: 300x250, 300x600, 320x50, 970x250 * Outstanding: we are waiting for 728x90 ads - will send that over to you as soon as we receive * Meta: 1440x1440, 1440x1800, caption doc * Just static ads for flight 1, no videos * Outstanding: we are waiting for 1440x2560 ads - will send that over to you as soon as we receive OUTSTANDING * Display: 728x90 * Meta: 1440x2560 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 2, 2026, at 11:36 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Sounds good! Thanks for the update Mayu! We'll keep an eye open for your note. Cheers, Daniel On Thu, Jul 2, 2026 at 11:23 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Hope you all had a wonderful Canada Day yesterday! Thanks so much for checking in, I was just about to email you :) I know we’re set to launch on Monday July 6 but we’re still waiting for confirmation from CM on markets, campaign URL(s) and the creative assets. We’re hoping to get all that today; will keep you posted. We totally understand that July 6 launch is unlikely at this point so when we send over all the required info & assets we can chat on what the realistic revised launch date would be. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 2, 2026, at 11:16 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Hope you're doing well! I just wanted to check if there are any assets available for this campaign? Let us know if you expect any delays! Cheers, Daniel On Thu, Jun 18, 2026 at 3:57 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Thanks Mayu, will do! T On Thu, Jun 18, 2026 at 3:20 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, If you can reference 266802 on invoices for this AB project, that would be great & thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 2:11 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Quick question for you - do you have a PO# for this campaign? Many Thanks T On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thank you for the note. I’m not surprised to hear you don’t typically recommend weekly creative change! We’ll see what CM said and get back to you. Thank you!! Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:15 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonm

Hi Mayu, Hope you're doing well! Thanks for sending this over - confirming receipt here! We'll review all the assets we have now and let you know if we have any questions. Cheers, Daniel On Mon, Jul 6, 2026 at 3:30 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > Hope you had a great weekend! > > We have most of the assets ready for this campaign. Please use this download > link > <https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=calnd8pu&dl=0> for > the assets, caption doc and target markets. Let us know if you have any > questions. > > *TARGET MARKET LIST* > We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 > Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is > because the messaging is slightly different between the groups and some > markets use bags and other use carts for their recycling so the imagery > used in the ads are different. > > *CAMPAIGN URL* > circularmaterials.ca/resident-provinces/alberta > > - When URL is consumer facing, please use: circularmaterials.ca/AB > > > *CREATIVE ASSETS* > > - Asset are grouped together and the folder name will correspond with > each of the 6 target markets. The ads are specific to each group, please > ensure we match them up. EX "Group 1 Bag” ads should be served to the Group > 1 Bag target communities > - Display: 300x250, 300x600, 320x50, 970x250 > - Outstanding: we are waiting for 728x90 ads - will send that over > to you as soon as we receive > - Meta: 1440x1440, 1440x1800, caption doc > - Just static ads for flight 1, no videos > - Outstanding: we are waiting for 1440x2560 ads - will send that > over to you as soon as we receive > > > *OUTSTANDING* > > - Display: 728x90 > - Meta: 1440x2560 > > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 2, 2026, at 11:36 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Sounds good! Thanks for the update Mayu! We'll keep an eye open for your > note. > > Cheers, > Daniel > > On Thu, Jul 2, 2026 at 11:23 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> Hope you all had a wonderful Canada Day yesterday! >> >> Thanks so much for checking in, I was just about to email you :) >> >> I know we’re set to launch on Monday July 6 but we’re still waiting for >> confirmation from CM on markets, campaign URL(s) and the creative assets. >> We’re hoping to get all that today; will keep you posted. We totally >> understand that July 6 launch is unlikely at this point so when we send >> over all the required info & assets we can chat on what the realistic >> revised launch date would be. >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 2, 2026, at 11:16 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Hope you're doing well! >> >> I just wanted to check if there are any assets available for this >> campaign? Let us know if you expect any delays! >> >> Cheers, >> Daniel >> >> On Thu, Jun 18, 2026 at 3:57 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Thanks Mayu, will do! >>> >>> T >>> >>> On Thu, Jun 18, 2026 at 3:20 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Tina, >>>> >>>> If you can reference 266802 on invoices for this AB project, that would >>>> be great & thank you! >>>> >>>> >>>> Mayu >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 18, 2026, at 2:11 PM, Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>> Hi Mayu >>>> Quick question for you - do you have a PO# for this campaign? >>>> >>>> Many Thanks >>>> T >>>> >>>> On Thu, Jun 11, 2026 at 2:06 PM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> T

Hi Daniel, The display and meta ads that were outstanding are ready now. Please use the following download links. Let us know if you have any questions. Do we owe you anything else for this campaign? Let us know! * 728x90<https://www.dropbox.com/scl/fo/xo4ta5oqqng1udq2mi61j/AMsrYo_xJSdOWzIl-TldlB8?rlkey=yo15lrkt9j17oboumumamnnfb&st=mod3allm&dl=0> * Meta - 1440x2560<https://www.dropbox.com/scl/fo/0kszguje7xc7dim3o0xwy/AClKH6xCj0txdVS9J-gvsnQ?rlkey=pxds5l6kjgz8dguu1kcg9wqck&st=n0mj7zgi&dl=0> ***STATUS*** DROPBOX FOLDER<https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=rrire36d&dl=0> TARGET MARKET LIST We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is because the messaging is slightly different between the groups and some markets use bags and other use carts for their recycling so the imagery used in the ads are different. CAMPAIGN URL circularmaterials.ca/resident-provinces/alberta<http://circularmaterials.ca/resident-provinces/alberta> * When URL is consumer facing, please use: circularmaterials.ca/AB<http://circularmaterials.ca/AB> CREATIVE ASSETS * Display: 300x250, 300x600, 320x50, 728x90, 970x250 * Meta: 1440x1440, 1440x1800, 1440x2560, caption doc * Just static ads for flight 1, no videos Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 6, 2026, at 4:43 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Hope you're doing well! Thanks for sending this over - confirming receipt here! We'll review all the assets we have now and let you know if we have any questions. Cheers, Daniel On Mon, Jul 6, 2026 at 3:30 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Hope you had a great weekend! We have most of the assets ready for this campaign. Please use this download link<https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=calnd8pu&dl=0> for the assets, caption doc and target markets. Let us know if you have any questions. TARGET MARKET LIST We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is because the messaging is slightly different between the groups and some markets use bags and other use carts for their recycling so the imagery used in the ads are different. CAMPAIGN URL circularmaterials.ca/resident-provinces/alberta<http://circularmaterials.ca/resident-provinces/alberta> * When URL is consumer facing, please use: circularmaterials.ca/AB<http://circularmaterials.ca/AB> CREATIVE ASSETS * Asset are grouped together and the folder name will correspond with each of the 6 target markets. The ads are specific to each group, please ensure we match them up. EX "Group 1 Bag” ads should be served to the Group 1 Bag target communities * Display: 300x250, 300x600, 320x50, 970x250 * Outstanding: we are waiting for 728x90 ads - will send that over to you as soon as we receive * Meta: 1440x1440, 1440x1800, caption doc * Just static ads for flight 1, no videos * Outstanding: we are waiting for 1440x2560 ads - will send that over to you as soon as we receive OUTSTANDING * Display: 728x90 * Meta: 1440x2560 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 2, 2026, at 11:36 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Sounds good! Thanks for the update Mayu! We'll keep an eye open for your note. Cheers, Daniel On Thu, Jul 2, 2026 at 11:23 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Hope you all had a wonderful Canada Day yesterday! Thanks so much for checking in, I was just about to email you :) I know we’re set to launch o

Thanks Mayu! We're working on setting everything up now - I believe we should have everything we need for trafficking! We'll let you know once everything is ready. Cheers, Daniel On Tue, Jul 7, 2026 at 2:26 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > The display and meta ads that were outstanding are ready now. Please use > the following download links. Let us know if you have any questions. Do we > owe you anything else for this campaign? Let us know! > > - 728x90 > <https://www.dropbox.com/scl/fo/xo4ta5oqqng1udq2mi61j/AMsrYo_xJSdOWzIl-TldlB8?rlkey=yo15lrkt9j17oboumumamnnfb&st=mod3allm&dl=0> > - Meta - 1440x2560 > <https://www.dropbox.com/scl/fo/0kszguje7xc7dim3o0xwy/AClKH6xCj0txdVS9J-gvsnQ?rlkey=pxds5l6kjgz8dguu1kcg9wqck&st=n0mj7zgi&dl=0> > > > > ****STATUS*** *DROPBOX FOLDER > <https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=rrire36d&dl=0> > >> *TARGET MARKET LIST* >> We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 >> Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is >> because the messaging is slightly different between the groups and some >> markets use bags and other use carts for their recycling so the imagery >> used in the ads are different. >> >> *CAMPAIGN URL* >> circularmaterials.ca/resident-provinces/alberta >> >> - When URL is consumer facing, please use: circularmaterials.ca/AB >> >> >> *CREATIVE ASSETS* >> >> - Display: 300x250, 300x600, 320x50, 728x90, 970x250 >> - Meta: 1440x1440, 1440x1800, 1440x2560, caption doc >> - Just static ads for flight 1, no videos >> >> > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 6, 2026, at 4:43 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Hope you're doing well! > > Thanks for sending this over - confirming receipt here! We'll review all > the assets we have now and let you know if we have any questions. > > Cheers, > Daniel > > On Mon, Jul 6, 2026 at 3:30 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> Hope you had a great weekend! >> >> We have most of the assets ready for this campaign. Please use this download >> link >> <https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=calnd8pu&dl=0> for >> the assets, caption doc and target markets. Let us know if you have any >> questions. >> >> *TARGET MARKET LIST* >> We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 >> Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is >> because the messaging is slightly different between the groups and some >> markets use bags and other use carts for their recycling so the imagery >> used in the ads are different. >> >> *CAMPAIGN URL* >> circularmaterials.ca/resident-provinces/alberta >> >> - When URL is consumer facing, please use: circularmaterials.ca/AB >> >> >> *CREATIVE ASSETS* >> >> - Asset are grouped together and the folder name will correspond >> with each of the 6 target markets. The ads are specific to each group, >> please ensure we match them up. EX "Group 1 Bag” ads should be served to >> the Group 1 Bag target communities >> - Display: 300x250, 300x600, 320x50, 970x250 >> - Outstanding: we are waiting for 728x90 ads - will send that over >> to you as soon as we receive >> - Meta: 1440x1440, 1440x1800, caption doc >> - Just static ads for flight 1, no videos >> - Outstanding: we are waiting for 1440x2560 ads - will send that >> over to you as soon as we receive >> >> >> *OUTSTANDING* >> >> - Display: 728x90 >> - Meta: 1440x2560 >> >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 2, 2026, at 11:36 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Sounds good! Thanks for the update Mayu! We'll keep an eye open

Hi Daniel, Happy Friday! Checking in to see how everything is going with setting up the ads. Hopefully everything was clear in terms of what ads to serve to which target group. Let us know if you have any questions! Also, do we have an idea on when the ads could go live? Not rushing you, we were late with delivering the creative to you, so it’s just a check-in. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 7, 2026, at 2:31 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Thanks Mayu! We're working on setting everything up now - I believe we should have everything we need for trafficking! We'll let you know once everything is ready. Cheers, Daniel On Tue, Jul 7, 2026 at 2:26 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, The display and meta ads that were outstanding are ready now. Please use the following download links. Let us know if you have any questions. Do we owe you anything else for this campaign? Let us know! * 728x90<https://www.dropbox.com/scl/fo/xo4ta5oqqng1udq2mi61j/AMsrYo_xJSdOWzIl-TldlB8?rlkey=yo15lrkt9j17oboumumamnnfb&st=mod3allm&dl=0> * Meta - 1440x2560<https://www.dropbox.com/scl/fo/0kszguje7xc7dim3o0xwy/AClKH6xCj0txdVS9J-gvsnQ?rlkey=pxds5l6kjgz8dguu1kcg9wqck&st=n0mj7zgi&dl=0> ***STATUS*** DROPBOX FOLDER<https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=rrire36d&dl=0> TARGET MARKET LIST We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is because the messaging is slightly different between the groups and some markets use bags and other use carts for their recycling so the imagery used in the ads are different. CAMPAIGN URL circularmaterials.ca/resident-provinces/alberta<http://circularmaterials.ca/resident-provinces/alberta> * When URL is consumer facing, please use: circularmaterials.ca/AB<http://circularmaterials.ca/AB> CREATIVE ASSETS * Display: 300x250, 300x600, 320x50, 728x90, 970x250 * Meta: 1440x1440, 1440x1800, 1440x2560, caption doc * Just static ads for flight 1, no videos Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 6, 2026, at 4:43 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Hope you're doing well! Thanks for sending this over - confirming receipt here! We'll review all the assets we have now and let you know if we have any questions. Cheers, Daniel On Mon, Jul 6, 2026 at 3:30 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Hope you had a great weekend! We have most of the assets ready for this campaign. Please use this download link<https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=calnd8pu&dl=0> for the assets, caption doc and target markets. Let us know if you have any questions. TARGET MARKET LIST We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is because the messaging is slightly different between the groups and some markets use bags and other use carts for their recycling so the imagery used in the ads are different. CAMPAIGN URL circularmaterials.ca/resident-provinces/alberta<http://circularmaterials.ca/resident-provinces/alberta> * When URL is consumer facing, please use: circularmaterials.ca/AB<http://circularmaterials.ca/AB> CREATIVE ASSETS * Asset are grouped together and the folder name will correspond with each of the 6 target markets. The ads are specific to each group, please ensure we match them up. EX "Group 1 Bag” ads should be served to the Group 1 Bag target communities * Display: 300x250, 300x600, 320x50, 970x250 * Outstanding: we are waiting for 728x

Hi Mayu, Happy Friday! Thanks for following up! We have everything set up! Please see below for the preview links. We're having some trouble pulling the preview links for the Feeds, so I've attached screenshots of the placements. Let me know if there are any issues. *Group 1 Preview Links* Bag - Reels & Stories <https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> Bag - Feeds (Screenshot) Cart - Reels & Stories <https://fb.me/adspreview/facebook/25bFCdq72nlfvew> Cart - Feeds (Screenshot) *Group 2 Preview Links* Bag - Reels & Stories <https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> Bag - Feeds (Screenshot) Cart - Reels & Stories <https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> Cart - Feeds (Screenshot) *Group 3 Preview Links* Bag - Reels & Stories <https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> Bag - Feeds (Screenshot) Cart - Reels & Stories <https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> Cart - Feeds <https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> Cheers, Daniel On Fri, Jul 10, 2026 at 9:08 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > Happy Friday! > > Checking in to see how everything is going with setting up the ads. > Hopefully everything was clear in terms of what ads to serve to which > target group. Let us know if you have any questions! Also, do we have an > idea on when the ads could go live? Not rushing you, we were late with > delivering the creative to you, so it’s just a check-in. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 7, 2026, at 2:31 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Thanks Mayu! We're working on setting everything up now - I believe we > should have everything we need for trafficking! We'll let you know once > everything is ready. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 2:26 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> The display and meta ads that were outstanding are ready now. Please use >> the following download links. Let us know if you have any questions. Do we >> owe you anything else for this campaign? Let us know! >> >> - 728x90 >> <https://www.dropbox.com/scl/fo/xo4ta5oqqng1udq2mi61j/AMsrYo_xJSdOWzIl-TldlB8?rlkey=yo15lrkt9j17oboumumamnnfb&st=mod3allm&dl=0> >> - Meta - 1440x2560 >> <https://www.dropbox.com/scl/fo/0kszguje7xc7dim3o0xwy/AClKH6xCj0txdVS9J-gvsnQ?rlkey=pxds5l6kjgz8dguu1kcg9wqck&st=n0mj7zgi&dl=0> >> >> >> >> ****STATUS*** *DROPBOX FOLDER >> <https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc?rlkey=oo516gm70w7vyd8w66wczimg6&st=rrire36d&dl=0> >> >>> *TARGET MARKET LIST* >>> We are dividing our target markets into 6 groups: Group 1 Bag, Group 1 >>> Cart, Group 2 Bag, Group 2 Cart, Group 3 Bag and Group 3 Cart. This is >>> because the messaging is slightly different between the groups and some >>> markets use bags and other use carts for their recycling so the imagery >>> used in the ads are different. >>> >>> *CAMPAIGN URL* >>> circularmaterials.ca/resident-provinces/alberta >>> >>> - When URL is consumer facing, please use: circularmaterials.ca/AB >>> >>> >>> *CREATIVE ASSETS* >>> >>> - Display: 300x250, 300x600, 320x50, 728x90, 970x250 >>> - Meta: 1440x1440, 1440x1800, 1440x2560, caption doc >>> - Just static ads for flight 1, no videos >>> >>> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 6, 2026, at 4:43 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> wrote: >> >> Hi Mayu, >> >> Hope you're doing well! >> >> Thanks for sending this over - confirming receipt here! We'll review all >> the assets we have now and let you know if we have any questions. >> >> Cheers, >> Daniel >> >> On Mon, Jul 6, 2026 at 3:30 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Daniel, >>> >>> Hope you had a great weekend! >>> >>> We have most of the assets ready for this c

Hi Daniel, That’s great & thanks! Could you let us know when the display ads went live so we can let CM know? For the Meta previews/screenshot - All the previews look good & are approved. For the Feed screenshots, the CTA shows “See details”, could we change that to “Learn more”, and if you can double check on your end that the URL works that would be great! Group 1 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> - approved Bag - Feeds (Screenshot) - change CTA to “Learn more" Cart - Reels & Stories<https://fb.me/adspreview/facebook/25bFCdq72nlfvew> - approved Cart - Feeds (Screenshot) - change CTA to “Learn more" Group 2 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> - approved Bag - Feeds (Screenshot) - change CTA to “Learn more" Cart - Reels & Stories<https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> - approved Cart - Feeds (Screenshot) - change CTA to “Learn more" Group 3 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> - approved Bag - Feeds (Screenshot) - change CTA to “Learn more" Cart - Reels & Stories<https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> - approved Cart - Feeds<https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> - approved Thank you! Mayu On Jul 10, 2026, at 10:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Happy Friday! Thanks for following up! We have everything set up! Please see below for the preview links. We're having some trouble pulling the preview links for the Feeds, so I've attached screenshots of the placements. Let me know if there are any issues. Group 1 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> Bag - Feeds (Screenshot) Cart - Reels & Stories<https://fb.me/adspreview/facebook/25bFCdq72nlfvew> Cart - Feeds (Screenshot) Group 2 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> Bag - Feeds (Screenshot) Cart - Reels & Stories<https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> Cart - Feeds (Screenshot) Group 3 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> Bag - Feeds (Screenshot) Cart - Reels & Stories<https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> Cart - Feeds<https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> Cheers, Daniel On Fri, Jul 10, 2026 at 9:08 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Happy Friday! Checking in to see how everything is going with setting up the ads. Hopefully everything was clear in terms of what ads to serve to which target group. Let us know if you have any questions! Also, do we have an idea on when the ads could go live? Not rushing you, we were late with delivering the creative to you, so it’s just a check-in. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 7, 2026, at 2:31 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Thanks Mayu! We're working on setting everything up now - I believe we should have everything we need for trafficking! We'll let you know once everything is ready. Cheers, Daniel On Tue, Jul 7, 2026 at 2:26 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, The display and meta ads that were outstanding are ready now. Please use the following download links. Let us know if you have any questions. Do we owe you anything else for this campaign? Let us know! * 728x90<https://www.dropbox.com/scl/fo/xo4ta5oqqng1udq2mi61j/AMsrYo_xJSdOWzIl-TldlB8?rlkey=yo15lrkt9j17oboumumamnnfb&st=mod3allm&dl=0> * Meta - 1440x2560<https://www.dropbox.com/scl/fo/0kszguje7xc7dim3o0xwy/AClKH6xCj0txdVS9J-gvsnQ?rlkey=pxds5l6kjgz8dguu1kcg9wqck&st=n0mj7zgi&dl=0> ***STATUS*** DROPBOX FOLDER<https://www.dropbox.com/scl/fo/m87m39m10xq0edhuugte0/ALHmENe0A0KrxxcnlMWCuLc

Thanks Mayu! The display went live on July 7th. Confirming we've updated the CTA on our end to 'Learn More'. Do you need updated screenshots, or are we okay to set these live? Cheers, Daniel On Fri, Jul 10, 2026 at 12:22 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > That’s great & thanks! Could you let us know when the display ads went > live so we can let CM know? > > For the Meta previews/screenshot - All the previews look good & are > approved. For the Feed screenshots, the CTA shows “See details”, could we > change that to “Learn more”, and if you can double check on your end that > the URL works that would be great! > > *Group 1 Preview Links* > Bag - Reels & Stories <https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> - > *approved* > Bag - Feeds (Screenshot) - change CTA to “Learn more" > Cart - Reels & Stories <https://fb.me/adspreview/facebook/25bFCdq72nlfvew> > - *approved* > > Cart - Feeds (Screenshot) - change CTA to “Learn more" > > > *Group 2 Preview Links* > Bag - Reels & Stories <https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> > - *approved* > > Bag - Feeds (Screenshot) - change CTA to “Learn more" > > Cart - Reels & Stories <https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> > - *approved* > > Cart - Feeds (Screenshot) - change CTA to “Learn more" > > > *Group 3 Preview Links* > Bag - Reels & Stories <https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> > - *approved* > > Bag - Feeds (Screenshot) - change CTA to “Learn more" > > Cart - Reels & Stories <https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> > - *approved* > > Cart - Feeds <https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> - > *approved* > > > > > Thank you! > Mayu > > On Jul 10, 2026, at 10:15 AM, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Mayu, > > Happy Friday! > > Thanks for following up! We have everything set up! Please see below for > the preview links. We're having some trouble pulling the preview links for > the Feeds, so I've attached screenshots of the placements. Let me know if > there are any issues. > > *Group 1 Preview Links* > Bag - Reels & Stories <https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> > Bag - Feeds (Screenshot) > Cart - Reels & Stories <https://fb.me/adspreview/facebook/25bFCdq72nlfvew> > Cart - Feeds (Screenshot) > > *Group 2 Preview Links* > Bag - Reels & Stories <https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> > Bag - Feeds (Screenshot) > Cart - Reels & Stories <https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> > Cart - Feeds (Screenshot) > > *Group 3 Preview Links* > Bag - Reels & Stories <https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> > Bag - Feeds (Screenshot) > Cart - Reels & Stories <https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> > Cart - Feeds <https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> > > Cheers, > Daniel > > > > On Fri, Jul 10, 2026 at 9:08 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> Happy Friday! >> >> Checking in to see how everything is going with setting up the ads. >> Hopefully everything was clear in terms of what ads to serve to which >> target group. Let us know if you have any questions! Also, do we have an >> idea on when the ads could go live? Not rushing you, we were late with >> delivering the creative to you, so it’s just a check-in. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 7, 2026, at 2:31 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> wrote: >> >> Thanks Mayu! We're working on setting everything up now - I believe we >> should have everything we need for trafficking! We'll let you know once >> everything is ready. >> >> Cheers, >> Daniel >> >> On Tue, Jul 7, 2026 at 2:26 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Daniel, >>> >>> The display and meta ads that were outstanding are ready now. Please use >>> the following download links. Let us know if yo

Hi Daniel, Wow, amazing - thank you and the team for setting up the display ads quickly! Thanks for confirming the updated CTA - please set those to live as well. No need for updated screenshots Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 10, 2026, at 12:56 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Thanks Mayu! The display went live on July 7th. Confirming we've updated the CTA on our end to 'Learn More'. Do you need updated screenshots, or are we okay to set these live? Cheers, Daniel On Fri, Jul 10, 2026 at 12:22 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, That’s great & thanks! Could you let us know when the display ads went live so we can let CM know? For the Meta previews/screenshot - All the previews look good & are approved. For the Feed screenshots, the CTA shows “See details”, could we change that to “Learn more”, and if you can double check on your end that the URL works that would be great! Group 1 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> - approved Bag - Feeds (Screenshot) - change CTA to “Learn more" Cart - Reels & Stories<https://fb.me/adspreview/facebook/25bFCdq72nlfvew> - approved Cart - Feeds (Screenshot) - change CTA to “Learn more" Group 2 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> - approved Bag - Feeds (Screenshot) - change CTA to “Learn more" Cart - Reels & Stories<https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> - approved Cart - Feeds (Screenshot) - change CTA to “Learn more" Group 3 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> - approved Bag - Feeds (Screenshot) - change CTA to “Learn more" Cart - Reels & Stories<https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> - approved Cart - Feeds<https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> - approved Thank you! Mayu On Jul 10, 2026, at 10:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Thanks for following up! We have everything set up! Please see below for the preview links. We're having some trouble pulling the preview links for the Feeds, so I've attached screenshots of the placements. Let me know if there are any issues. Group 1 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> Bag - Feeds (Screenshot) Cart - Reels & Stories<https://fb.me/adspreview/facebook/25bFCdq72nlfvew> Cart - Feeds (Screenshot) Group 2 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> Bag - Feeds (Screenshot) Cart - Reels & Stories<https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> Cart - Feeds (Screenshot) Group 3 Preview Links Bag - Reels & Stories<https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> Bag - Feeds (Screenshot) Cart - Reels & Stories<https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> Cart - Feeds<https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> Cheers, Daniel On Fri, Jul 10, 2026 at 9:08 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Happy Friday! Checking in to see how everything is going with setting up the ads. Hopefully everything was clear in terms of what ads to serve to which target group. Let us know if you have any questions! Also, do we have an idea on when the ads could go live? Not rushing you, we were late with delivering the creative to you, so it’s just a check-in. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 7, 2026, at 2:31 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Thanks Mayu! We're working on setting everything up now - I believe we should have everything we need for trafficking! We'll let you know once everything is ready. Cheers, Da

Beauty! Thanks so much Mayu! We've pushed everything live! We'll get screenshots ready for you for all the live placements and will share this through once ready. Cheers, Daniel On Fri, Jul 10, 2026 at 1:01 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > Wow, amazing - thank you and the team for setting up the display ads > quickly! > Thanks for confirming the updated CTA - please set those to live as well. > No need for updated screenshots > > > Thank you! > Mayu > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 10, 2026, at 12:56 PM, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Thanks Mayu! The display went live on July 7th. > > Confirming we've updated the CTA on our end to 'Learn More'. Do you need > updated screenshots, or are we okay to set these live? > > Cheers, > Daniel > > On Fri, Jul 10, 2026 at 12:22 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> That’s great & thanks! Could you let us know when the display ads went >> live so we can let CM know? >> >> For the Meta previews/screenshot - All the previews look good & are >> approved. For the Feed screenshots, the CTA shows “See details”, could we >> change that to “Learn more”, and if you can double check on your end that >> the URL works that would be great! >> >> *Group 1 Preview Links* >> Bag - Reels & Stories <https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> - >> *approved* >> Bag - Feeds (Screenshot) - change CTA to “Learn more" >> Cart - Reels & Stories >> <https://fb.me/adspreview/facebook/25bFCdq72nlfvew> - *approved* >> >> Cart - Feeds (Screenshot) - change CTA to “Learn more" >> >> >> *Group 2 Preview Links* >> Bag - Reels & Stories <https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> >> - *approved* >> >> Bag - Feeds (Screenshot) - change CTA to “Learn more" >> >> Cart - Reels & Stories >> <https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> - *approved* >> >> Cart - Feeds (Screenshot) - change CTA to “Learn more" >> >> >> *Group 3 Preview Links* >> Bag - Reels & Stories <https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> >> - *approved* >> >> Bag - Feeds (Screenshot) - change CTA to “Learn more" >> >> Cart - Reels & Stories >> <https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> - *approved* >> >> Cart - Feeds <https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> - >> *approved* >> >> >> >> >> Thank you! >> Mayu >> >> On Jul 10, 2026, at 10:15 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Happy Friday! >> >> Thanks for following up! We have everything set up! Please see below for >> the preview links. We're having some trouble pulling the preview links for >> the Feeds, so I've attached screenshots of the placements. Let me know if >> there are any issues. >> >> *Group 1 Preview Links* >> Bag - Reels & Stories <https://fb.me/adspreview/facebook/21Yy9P4iWItWlX2> >> Bag - Feeds (Screenshot) >> Cart - Reels & Stories >> <https://fb.me/adspreview/facebook/25bFCdq72nlfvew> >> Cart - Feeds (Screenshot) >> >> *Group 2 Preview Links* >> Bag - Reels & Stories <https://fb.me/adspreview/facebook/29wWX3vl61NVmXn> >> Bag - Feeds (Screenshot) >> Cart - Reels & Stories >> <https://fb.me/adspreview/facebook/1RvnOATMchlDN3c> >> Cart - Feeds (Screenshot) >> >> *Group 3 Preview Links* >> Bag - Reels & Stories <https://fb.me/adspreview/facebook/220nqYuU97hS3Rb> >> Bag - Feeds (Screenshot) >> Cart - Reels & Stories >> <https://fb.me/adspreview/facebook/1TdZb8qAxmDrDMM> >> Cart - Feeds <https://fb.me/adspreview/facebook/1RguQwCru0Cn7Vn> >> >> Cheers, >> Daniel >> >> >> >> On Fri, Jul 10, 2026 at 9:08 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Daniel, >>> >>> Happy Friday! >>> >>> Checking in to see how everything is going with setting up the ads. >>> Hopefully everything was clear in terms of what ads to serve to which >>> target group. Let us know if you have any questions! Also, do

Hi Team, Happy Hump Day ☺️ Please see the attached Monthly Report for the Internal Curation campaign we’re running for Weber. Just a quick note that the spend reflects the revenue reported on the SSP side. If you have any questions, I’m here to help. Cheers, Karla On Tue, Mar 24, 2026 at 7:07 AM AdOps MediaTonik <trafic@mediatonik.ca> wrote: > Hi Karla, > > > > Could we have the deal name, month, impressions, clicks, revenue & eCPM ? > > > > Thank you! > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > *marie-christine@mediatonik.ca <marie-christine@mediatonik.ca>* > > [image: signature_3025521478] > > *mediatonik.ca <http://mediatonik.ca/>* > > *[image: signature_1436262088] <http://mediatonik.ca/>* > > *[image: signature_1516791537] > <https://www.linkedin.com/company/mediatonik/>* > > *[image: signature_3165920122] <https://www.facebook.com/mediatonik>* > > *[image: signature_1329080008] <https://www.instagram.com/mediatonik/>* > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 24, 2026 at 12:55 AM > *To: *Guillaume Bédard <guillaume@mediatonik.ca> > *Cc: *Maxime Faille <maxime@mediatonik.ca>, AdOps MediaTonik < > trafic@mediatonik.ca> > *Subject: *Re: Contact avec Karla de IDEON > > Hi Guillaume, > > > > Nice to meet you! > > > > We can definitely schedule monthly reports for you. > > > > Can you kindly confirm the metrics you want to see on the reports? > > > > > > Cheers, > > Karla > > > > > > > > On Mon, Mar 23, 2026 at 10:36 AM Guillaume Bédard <*guillaume@mediatonik.ca > <guillaume@mediatonik.ca>*> wrote: > > Thanks Maxime and Hi Karla, > > > > Great to e-meet you. Could you please setup an automated report at the > end of each month with the details of all of the deals IDs created for us? > > > > Please send to *@AdOps MediaTonik <trafic@mediatonik.ca>* and to *@Maxime > Faille <maxime@mediatonik.ca>* . > > > > Thank you! > > > > > > > > [image: Image removed by sender.] > > *Guillaume Bédard* > > COO > > MediaTonik > > [image: Image removed by sender.] > > *Guillaume@mediatonik.ca <Guillaume@mediatonik.ca>* > > [image: Image removed by sender.] > > *514.892.7725 <5148927725>* > > [image: Image removed by sender.] > > *mediatonik.ca <http://mediatonik.ca/>* > > *[image: Image removed by sender.] <http://mediatonik.ca/>* > > *[image: Image removed by sender.] > <https://www.linkedin.com/company/mediatonik/>* > > *[image: Image removed by sender.] <https://www.facebook.com/mediatonik>* > > *[image: Image removed by sender.] <https://www.instagram.com/mediatonik/>* > > > > > > Le lun. 23 mars 2026, à 09 h 55, Maxime Faille <*maxime@mediatonik.ca > <maxime@mediatonik.ca>*> a écrit : > > No problem! > > > > Here's *@Karla Dantas <karla.dantas@ideonmedia.com>* email right here. > > > > Hello Karma, here's Guillaume, one of Mediatonik's associate. He would > like to set up reports to make sure we have a clear view of the progress of > certain deals on Ideon's network. > > > > I'll let you guys set it up! > > > > Cheers, > > > > Le lun. 23 mars 2026 à 09:12, Guillaume Bédard <*guillaume@mediatonik.ca > <guillaume@mediatonik.ca>*> a écrit : > > Salut Max, > > > > Peux-tu me mettre en contact avec Karla de IDEON svp? Je vais voir pour > mettre en place avec elle des rapports automatisés pour qu'on voit > l'évolution des deals IDs qu'eux programment de leur côté. > > > > Merci! > > > > > > > > [image: Image removed by sender.] > > *Guillaume Bédard* > > COO > > MediaTonik > > [image: Image removed by sender.] > > *Guillaume@mediatonik.ca <Guillaume@mediatonik.ca>* > > [image: Image removed by sender.] > > *514.892.7725 <5148927725>* > > [image: Image removed by sender.] > > *mediatonik.ca <http://mediatonik.ca/>* > > *[image: Image removed by sender.] <http://mediatonik.ca/>* > > *[image: Image removed by sender.] > <https://www.linkedin.com/company/mediatonik/>* > > *[image: Image removed

Hi Karla, When you have a moment, could you please send a report including our deal delivery for the month of April? Thank you, [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Thursday, April 2, 2026 at 12:44 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Maxime Faille <maxime@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Hi Team, Happy Hump Day ☺️ Please see the attached Monthly Report for the Internal Curation campaign we’re running for Weber. Just a quick note that the spend reflects the revenue reported on the SSP side. If you have any questions, I’m here to help. Cheers, Karla On Tue, Mar 24, 2026 at 7:07 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, Could we have the deal name, month, impressions, clicks, revenue & eCPM ? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Date: Tuesday, March 24, 2026 at 12:55 AM To: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> Cc: Maxime Faille <maxime@mediatonik.ca<mailto:maxime@mediatonik.ca>>, AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Subject: Re: Contact avec Karla de IDEON Hi Guillaume, Nice to meet you! We can definitely schedule monthly reports for you. Can you kindly confirm the metrics you want to see on the reports? Cheers, Karla On Mon, Mar 23, 2026 at 10:36 AM Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> wrote: Thanks Maxime and Hi Karla, Great to e-meet you. Could you please setup an automated report at the end of each month with the details of all of the deals IDs created for us? Please send to @AdOps MediaTonik<mailto:trafic@mediatonik.ca> and to @Maxime Faille<mailto:maxime@mediatonik.ca> . Thank you! Error! Filename not specified. Guillaume Bédard COO MediaTonik Error! Filename not specified. Guillaume@mediatonik.ca<mailto:Guillaume@mediatonik.ca> Error! Filename not specified. 514.892.7725<tel:5148927725> Error! Filename not specified. mediatonik.ca<http://mediatonik.ca/> Error! Filename not specified.<http://mediatonik.ca/> Error! Filename not specified.<https://www.linkedin.com/company/mediatonik/> Error! Filename not specified.<https://www.facebook.com/mediatonik> Error! Filename not specified.<https://www.instagram.com/mediatonik/> Le lun. 23 mars 2026, à 09 h 55, Maxime Faille <maxime@mediatonik.ca<mailto:maxime@mediatonik.ca>> a écrit : No problem! Here's @Karla Dantas<mailto:karla.dantas@ideonmedia.com> email right here. Hello Karma, here's Guillaume, one of Mediatonik's associate. He would like to set up reports to make sure we have a clear view of the progress of certain deals on Ideon's network. I'll let you guys set it up! Cheers, Le lun. 23 mars 2026 à 09:12, Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> a écrit : Salut Max, Peux-t

Bonjour Marie, Happy Monday ☺️ Please see the April report attached. Cheers, Karla On Mon, May 4, 2026 at 7:16 AM AdOps MediaTonik <trafic@mediatonik.ca> wrote: > Hi Karla, > > > > When you have a moment, could you please send a report including our deal > delivery for the month of April? > > > > Thank you, > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > *[image: signature_1436262088]* <http://mediatonik.ca/> > > *[image: signature_1516791537]* > <https://www.linkedin.com/company/mediatonik/> > > *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> > > *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, April 2, 2026 at 12:44 AM > *To: *AdOps MediaTonik <trafic@mediatonik.ca> > *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Maxime Faille < > maxime@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, > Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Subject: *Re: Contact avec Karla de IDEON > > Hi Team, > > > > Happy Hump Day ☺️ > > Please see the attached Monthly Report for the Internal Curation campaign > we’re running for Weber. > > Just a quick note that the spend reflects the revenue reported on the SSP > side. > > If you have any questions, I’m here to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, Mar 24, 2026 at 7:07 AM AdOps MediaTonik <*trafic@mediatonik.ca* > <trafic@mediatonik.ca>> wrote: > > Hi Karla, > > > > Could we have the deal name, month, impressions, clicks, revenue & eCPM ? > > > > Thank you! > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > *[image: signature_1436262088]* <http://mediatonik.ca/> > > *[image: signature_1516791537]* > <https://www.linkedin.com/company/mediatonik/> > > *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> > > *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> > > > > > > *From: *Karla Dantas <*karla.dantas@ideonmedia.com* > <karla.dantas@ideonmedia.com>> > *Date: *Tuesday, March 24, 2026 at 12:55 AM > *To: *Guillaume Bédard <*guillaume@mediatonik.ca* > <guillaume@mediatonik.ca>> > *Cc: *Maxime Faille <*maxime@mediatonik.ca* <maxime@mediatonik.ca>>, > AdOps MediaTonik <*trafic@mediatonik.ca* <trafic@mediatonik.ca>> > *Subject: *Re: Contact avec Karla de IDEON > > Hi Guillaume, > > > > Nice to meet you! > > > > We can definitely schedule monthly reports for you. > > > > Can you kindly confirm the metrics you want to see on the reports? > > > > > > Cheers, > > Karla > > > > > > > > On Mon, Mar 23, 2026 at 10:36 AM Guillaume Bédard < > *guillaume@mediatonik.ca* <guillaume@mediatonik.ca>> wrote: > > Thanks Maxime and Hi Karla, > > > > Great to e-meet you. Could you please setup an automated report at the > end of each month with the details of all of the deals IDs created for us? > > > > Please send to *@AdOps MediaTonik* <trafic@mediatonik.ca> and to *@Maxime > Faille* <maxime@mediatonik.ca> . > > > > Thank you! > > > > > > > > *Error! Filename not specified.* > > *Guillaume Bédard* > > COO > > MediaTonik > > *Error! Filename not specified.* > > *Guillaume@mediatonik.ca* <Guillaume@mediatonik.ca> > > *Error! Filename not specified.* > > *514.892.7725* <5148927725> > > *Error! Filename not specified.* > > *mediatonik.ca* <http://mediatonik.ca/> > > *Error! Filename not specified.* <http://mediatonik.ca/> > > *Error! Filename not specified.* > <https://www.linkedin.com/company/mediatonik/> > > *Error! Filename

Hi Karla, Thanks for the report. Is it possible to get to details by deal name as we need to associate each deal to our salereps. Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, May 5, 2026 at 12:25 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Bonjour Marie, Happy Monday ☺️ Please see the April report attached. Cheers, Karla On Mon, May 4, 2026 at 7:16 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, When you have a moment, could you please send a report including our deal delivery for the month of April? Thank you, [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Date: Thursday, April 2, 2026 at 12:44 AM To: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Cc: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>>, Maxime Faille <maxime@mediatonik.ca<mailto:maxime@mediatonik.ca>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Subject: Re: Contact avec Karla de IDEON Hi Team, Happy Hump Day ☺️ Please see the attached Monthly Report for the Internal Curation campaign we’re running for Weber. Just a quick note that the spend reflects the revenue reported on the SSP side. If you have any questions, I’m here to help. Cheers, Karla On Tue, Mar 24, 2026 at 7:07 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, Could we have the deal name, month, impressions, clicks, revenue & eCPM ? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Date: Tuesday, March 24, 2026 at 12:55 AM To: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> Cc: Maxime Faille <maxime@mediatonik.ca<mailto:maxime@mediatonik.ca>>, AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Subject: Re: Contact avec Karla de IDEON Hi Guillaume, Nice to meet you! We can definitely schedule monthly reports for you. Can you kindly confirm the metrics you want to see on the reports? Cheers, Karla On Mon, Mar 23, 2026 at 10:36 AM Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> wrote: Thanks Maxime and Hi Karla, Great to e-meet you. Could you please setup an automa

I believe this is all one advertiser account, Webber. Webber is mapped to Max on your end. Karla will confirm tomorrow. Let us know if other questions come up. Thank you, Isabelle Sent from my iPhone

Good Morning Marie, Confirming the client is Webber and the rep is Maxime. Cheers, Karla Get Outlook for Android<https://aka.ms/AAb9ysg> ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Monday, May 4, 2026 8:32:33 PM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Guillaume Bédard <guillaume@mediatonik.ca>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; trafic@mediatonik.ca <trafic@mediatonik.ca> Subject: Re: Contact avec Karla de IDEON I believe this is all one advertiser account, Webber. Webber is mapped to Max on your end. Karla will confirm tomorrow. Let us know if other questions come up. Thank you, Isabelle Sent from my iPhone On May 4, 2026, at 8:14 PM, AdOps MediaTonik <trafic@mediatonik.ca> wrote:  Hi Karla, Thanks for the report. Is it possible to get to details by deal name as we need to associate each deal to our salereps. Thank you! <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> <image003.png> mediatonik.ca<http://mediatonik.ca/> <http://mediatonik.ca/> <image004.png> <https://www.linkedin.com/company/mediatonik/> <image005.png> <https://www.facebook.com/mediatonik> <image006.png> <https://www.instagram.com/mediatonik/> <image007.png> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, May 5, 2026 at 12:25 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Bonjour Marie, Happy Monday ☺️ Please see the April report attached. Cheers, Karla On Mon, May 4, 2026 at 7:16 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, When you have a moment, could you please send a report including our deal delivery for the month of April? Thank you, <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> <image003.png> mediatonik.ca<http://mediatonik.ca/> <http://mediatonik.ca/> <image004.png> <https://www.linkedin.com/company/mediatonik/> <image005.png> <https://www.facebook.com/mediatonik> <image006.png> <https://www.instagram.com/mediatonik/> <image007.png> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Date: Thursday, April 2, 2026 at 12:44 AM To: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Cc: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>>, Maxime Faille <maxime@mediatonik.ca<mailto:maxime@mediatonik.ca>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Subject: Re: Contact avec Karla de IDEON Hi Team, Happy Hump Day ☺️ Please see the attached Monthly Report for the Internal Curation campaign we’re running for Weber. Just a quick note that the spend reflects the revenue reported on the SSP side. If you have any questions, I’m here to help. Cheers, Karla On Tue, Mar 24, 2026 at 7:07 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, Could we have the deal name, month, impressions, clicks, revenue & eCPM ? Thank you! <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> <image003.png> mediatonik.ca<http://mediatonik.ca/> <http://mediatonik.ca/> <image004.png> <https://www.linkedin.com/company/mediatonik/> <image005.png> <https://www.facebook.com/mediatonik> <image006.png> <https://www.instagram.com/mediatonik/> <image007.png> From: Karla Dantas <karla.dantas@

Thanks Karla, much appreciated. [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, May 5, 2026 at 10:53 PM To: AdOps MediaTonik <trafic@mediatonik.ca>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca <trafic@mediatonik.ca> Subject: Re: Contact avec Karla de IDEON Good Morning Marie, Confirming the client is Webber and the rep is Maxime. Cheers, Karla Get Outlook for Android<https://aka.ms/AAb9ysg> ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Monday, May 4, 2026 8:32:33 PM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Guillaume Bédard <guillaume@mediatonik.ca>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; trafic@mediatonik.ca <trafic@mediatonik.ca> Subject: Re: Contact avec Karla de IDEON I believe this is all one advertiser account, Webber. Webber is mapped to Max on your end. Karla will confirm tomorrow. Let us know if other questions come up. Thank you, Isabelle Sent from my iPhone On May 4, 2026, at 8:14 PM, AdOps MediaTonik <trafic@mediatonik.ca> wrote:  Hi Karla, Thanks for the report. Is it possible to get to details by deal name as we need to associate each deal to our salereps. Thank you! <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> <image003.png> mediatonik.ca<http://mediatonik.ca/> <http://mediatonik.ca/> <image004.png><http://mediatonik.ca/> <https://www.linkedin.com/company/mediatonik/> <image005.png><https://www.linkedin.com/company/mediatonik/> <https://www.facebook.com/mediatonik> <image006.png><https://www.facebook.com/mediatonik> <https://www.instagram.com/mediatonik/> <image007.png><https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, May 5, 2026 at 12:25 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Bonjour Marie, Happy Monday ☺️ Please see the April report attached. Cheers, Karla On Mon, May 4, 2026 at 7:16 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, When you have a moment, could you please send a report including our deal delivery for the month of April? Thank you, <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> <image003.png> mediatonik.ca<http://mediatonik.ca/> <http://mediatonik.ca/> <image004.png><http://mediatonik.ca/> <https://www.linkedin.com/company/mediatonik/> <image005.png><https://www.linkedin.com/company/mediatonik/> <https://www.facebook.com/mediatonik> <image006.png><https://www.facebook.com/mediatonik> <https://www.instagram.com/mediatonik/> <image007.png><https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> Date: Thursday, April 2, 2026 at 12:44 AM To: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Cc: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>>, Maxime Faille <maxime@mediatonik.ca<mailto:maxime@mediatonik.ca>>, Daniel Elmaleh <danie

Hi Karla, hope you are having a good week! Would it be possible to get a delivery report of our deals for the month of May? Thank you [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: AdOps MediaTonik <trafic@mediatonik.ca> Date: Wednesday, May 6, 2026 at 8:33 AM To: Karla Dantas <karla.dantas@ideonmedia.com>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Thanks Karla, much appreciated. [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, May 5, 2026 at 10:53 PM To: AdOps MediaTonik <trafic@mediatonik.ca>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca <trafic@mediatonik.ca> Subject: Re: Contact avec Karla de IDEON Good Morning Marie, Confirming the client is Webber and the rep is Maxime. Cheers, Karla Get Outlook for Android<https://aka.ms/AAb9ysg> ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Monday, May 4, 2026 8:32:33 PM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Guillaume Bédard <guillaume@mediatonik.ca>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; trafic@mediatonik.ca <trafic@mediatonik.ca> Subject: Re: Contact avec Karla de IDEON I believe this is all one advertiser account, Webber. Webber is mapped to Max on your end. Karla will confirm tomorrow. Let us know if other questions come up. Thank you, Isabelle Sent from my iPhone On May 4, 2026, at 8:14 PM, AdOps MediaTonik <trafic@mediatonik.ca> wrote:  Hi Karla, Thanks for the report. Is it possible to get to details by deal name as we need to associate each deal to our salereps. Thank you! <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> <image003.png> mediatonik.ca<http://mediatonik.ca/> <image004.png><http://mediatonik.ca/> <image005.png><https://www.linkedin.com/company/mediatonik/> <image006.png><https://www.facebook.com/mediatonik> <image007.png><https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, May 5, 2026 at 12:25 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Isabelle Davidian <isabelle.davidian@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Bonjour Marie, Happy Monday ☺️ Please see the April report attached. Cheers, Karla On Mon, May 4, 2026 at 7:16 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, When you have a moment, could you please send a report including our deal delivery for the month of April? Thank you, <image001.png> Marie-Christine Daigle Opérations Publicitaires MediaTonik <image002.png> marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca>

Hi Marie, Hope you're doing well! I'll look into getting this for you today. Cheers, Daniel On Thu, Jun 4, 2026 at 7:51 AM AdOps MediaTonik <trafic@mediatonik.ca> wrote: > Hi Karla, hope you are having a good week! > > > > Would it be possible to get a delivery report of our deals for the month > of May? > > > > Thank you > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > marie-christine@mediatonik.ca > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > [image: signature_1436262088] <http://mediatonik.ca/> > > [image: signature_1516791537] > <https://www.linkedin.com/company/mediatonik/> > > [image: signature_3165920122] <https://www.facebook.com/mediatonik> > > [image: signature_1329080008] <https://www.instagram.com/mediatonik/> > > > > > > *From: *AdOps MediaTonik <trafic@mediatonik.ca> > *Date: *Wednesday, May 6, 2026 at 8:33 AM > *To: *Karla Dantas <karla.dantas@ideonmedia.com>, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> > *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject: *Re: Contact avec Karla de IDEON > > Thanks Karla, much appreciated. > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > marie-christine@mediatonik.ca > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > [image: signature_1436262088] <http://mediatonik.ca/> > > [image: signature_1516791537] > <https://www.linkedin.com/company/mediatonik/> > > [image: signature_3165920122] <https://www.facebook.com/mediatonik> > > [image: signature_1329080008] <https://www.instagram.com/mediatonik/> > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 5, 2026 at 10:53 PM > *To: *AdOps MediaTonik <trafic@mediatonik.ca>, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> > *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca <trafic@mediatonik.ca > > > *Subject: *Re: Contact avec Karla de IDEON > > Good Morning Marie, > > > > Confirming the client is Webber and the rep is Maxime. > > > > > > Cheers, > > > > Karla > > > > Get Outlook for Android <https://aka.ms/AAb9ysg> > ------------------------------ > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Monday, May 4, 2026 8:32:33 PM > *To:* AdOps MediaTonik <trafic@mediatonik.ca> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Guillaume Bédard < > guillaume@mediatonik.ca>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; > trafic@mediatonik.ca <trafic@mediatonik.ca> > *Subject:* Re: Contact avec Karla de IDEON > > > > I believe this is all one advertiser account, Webber. Webber is mapped to > Max on your end. > > > > Karla will confirm tomorrow. Let us know if other questions come up. > > > > Thank you, > > Isabelle > > > > Sent from my iPhone > > > > On May 4, 2026, at 8:14 PM, AdOps MediaTonik <trafic@mediatonik.ca> wrote: > >  > > Hi Karla, > > > > Thanks for the report. Is it possible to get to details by deal name as we > need to associate each deal to our salereps. > > > > Thank you! > > > > <image001.png> > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > <image002.png> > > marie-christine@mediatonik.ca > > <image003.png> > > *mediatonik.ca* <http://mediatonik.ca/> > > <image004.png> <http://mediatonik.ca/> > > > > <image005.png> <https://www.linkedin.com/company/mediatonik/> > > > > <image006.png> <https://www.facebook.com/mediatonik> > > > > <image007.png> <https://www.instagram.com/mediatonik/> > > > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 5, 2026 at 12:25 AM > *To: *AdOps MediaTonik <trafic@mediatonik.ca> > *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < > daniel.elmaleh

Hi Karla, I don't believe we've received this report for the month of May. Would it be possible to have it today? Thank you! Marie-Christine Daigle Opérations Publicitaires MediaTonik marie-

Hi Marie, Happy Friday Jr ☺️ Apologies for the delay here. We had a couple of people on vacation on the team (including me) and things got a bit hectic. I'll try to have the report over to you by EOD today. Cheers, Karla On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <trafic@mediatonik.ca> wrote: > Hi Karla, > > > > I don’t believe we’ve received this report for the month of May. Would it > be possible to have it today? > > > > Thank you! > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > marie-christine@mediatonik.ca > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > [image: signature_1436262088] <http://mediatonik.ca/> > > [image: signature_1516791537] > <https://www.linkedin.com/company/mediatonik/> > > [image: signature_3165920122] <https://www.facebook.com/mediatonik> > > [image: signature_1329080008] <https://www.instagram.com/mediatonik/> > > > > > > *From: *Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Date: *Thursday, June 4, 2026 at 11:41 PM > *To: *AdOps MediaTonik <trafic@mediatonik.ca> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com>, Isabelle Davidian < > isabelle.davidian@ideonmedia.com>, Guillaume Bédard < > guillaume@mediatonik.ca> > *Subject: *Re: Contact avec Karla de IDEON > > Hi Marie, > > > > Hope you're doing well! I'll look into getting this for you today. > > > > Cheers, > > Daniel > > > > On Thu, Jun 4, 2026 at 7:51 AM AdOps MediaTonik <trafic@mediatonik.ca> > wrote: > > Hi Karla, hope you are having a good week! > > > > Would it be possible to get a delivery report of our deals for the month > of May? > > > > Thank you > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > marie-christine@mediatonik.ca > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > [image: signature_1436262088] <http://mediatonik.ca/> > > [image: signature_1516791537] > <https://www.linkedin.com/company/mediatonik/> > > [image: signature_3165920122] <https://www.facebook.com/mediatonik> > > [image: signature_1329080008] <https://www.instagram.com/mediatonik/> > > > > > > *From: *AdOps MediaTonik <trafic@mediatonik.ca> > *Date: *Wednesday, May 6, 2026 at 8:33 AM > *To: *Karla Dantas <karla.dantas@ideonmedia.com>, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> > *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject: *Re: Contact avec Karla de IDEON > > Thanks Karla, much appreciated. > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > marie-christine@mediatonik.ca > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > [image: signature_1436262088] <http://mediatonik.ca/> > > [image: signature_1516791537] > <https://www.linkedin.com/company/mediatonik/> > > [image: signature_3165920122] <https://www.facebook.com/mediatonik> > > [image: signature_1329080008] <https://www.instagram.com/mediatonik/> > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 5, 2026 at 10:53 PM > *To: *AdOps MediaTonik <trafic@mediatonik.ca>, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> > *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca <trafic@mediatonik.ca > > > *Subject: *Re: Contact avec Karla de IDEON > > Good Morning Marie, > > > > Confirming the client is Webber and the rep is Maxime. > > > > > > Cheers, > > > > Karla > > > > Get Outlook for Android <https://aka.ms/AAb9ysg> > ------------------------------ > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Monday, May 4, 2026 8:32:33 PM > *To:* AdOps MediaTonik <trafic@mediatonik.ca> > *Cc:* Karla Dantas <karla.danta

Hey Marie, Please see the May Spend Report attached. If you have any questions, just let us know. Cheers, Karla On Thu, Jun 11, 2026 at 8:55 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Marie, > > Happy Friday Jr ☺️ > > Apologies for the delay here. We had a couple of people on vacation on the > team (including me) and things got a bit hectic. > > I'll try to have the report over to you by EOD today. > > > Cheers, > Karla > > > On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <trafic@mediatonik.ca> > wrote: > >> Hi Karla, >> >> >> >> I don’t believe we’ve received this report for the month of May. Would it >> be possible to have it today? >> >> >> >> Thank you! >> >> >> >> [image: signature_2609640113] >> >> *Marie-Christine Daigle* >> >> Opérations Publicitaires >> >> MediaTonik >> >> [image: signature_460365784] >> >> marie-christine@mediatonik.ca >> >> [image: signature_3025521478] >> >> *mediatonik.ca* <http://mediatonik.ca/> >> >> [image: signature_1436262088] <http://mediatonik.ca/> >> >> [image: signature_1516791537] >> <https://www.linkedin.com/company/mediatonik/> >> >> [image: signature_3165920122] <https://www.facebook.com/mediatonik> >> >> [image: signature_1329080008] <https://www.instagram.com/mediatonik/> >> >> >> >> >> >> *From: *Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Date: *Thursday, June 4, 2026 at 11:41 PM >> *To: *AdOps MediaTonik <trafic@mediatonik.ca> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com>, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com>, Guillaume Bédard < >> guillaume@mediatonik.ca> >> *Subject: *Re: Contact avec Karla de IDEON >> >> Hi Marie, >> >> >> >> Hope you're doing well! I'll look into getting this for you today. >> >> >> >> Cheers, >> >> Daniel >> >> >> >> On Thu, Jun 4, 2026 at 7:51 AM AdOps MediaTonik <trafic@mediatonik.ca> >> wrote: >> >> Hi Karla, hope you are having a good week! >> >> >> >> Would it be possible to get a delivery report of our deals for the month >> of May? >> >> >> >> Thank you >> >> >> >> [image: signature_2609640113] >> >> *Marie-Christine Daigle* >> >> Opérations Publicitaires >> >> MediaTonik >> >> [image: signature_460365784] >> >> marie-christine@mediatonik.ca >> >> [image: signature_3025521478] >> >> *mediatonik.ca* <http://mediatonik.ca/> >> >> [image: signature_1436262088] <http://mediatonik.ca/> >> >> [image: signature_1516791537] >> <https://www.linkedin.com/company/mediatonik/> >> >> [image: signature_3165920122] <https://www.facebook.com/mediatonik> >> >> [image: signature_1329080008] <https://www.instagram.com/mediatonik/> >> >> >> >> >> >> *From: *AdOps MediaTonik <trafic@mediatonik.ca> >> *Date: *Wednesday, May 6, 2026 at 8:33 AM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com>, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> >> *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> *Subject: *Re: Contact avec Karla de IDEON >> >> Thanks Karla, much appreciated. >> >> >> >> [image: signature_2609640113] >> >> *Marie-Christine Daigle* >> >> Opérations Publicitaires >> >> MediaTonik >> >> [image: signature_460365784] >> >> marie-christine@mediatonik.ca >> >> [image: signature_3025521478] >> >> *mediatonik.ca* <http://mediatonik.ca/> >> >> [image: signature_1436262088] <http://mediatonik.ca/> >> >> [image: signature_1516791537] >> <https://www.linkedin.com/company/mediatonik/> >> >> [image: signature_3165920122] <https://www.facebook.com/mediatonik> >> >> [image: signature_1329080008] <https://www.instagram.com/mediatonik/> >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 5, 2026 at 10:53 PM >> *To: *AdOps MediaTonik <trafic@mediatonik.ca>, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> >> *Cc: *Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca < >> trafic@mediatonik.ca> >> *Subject: *Re: Contact avec Karla de IDEON >> >> Good Mo

Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Friday, June 12, 2026 at 1:41 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Hey Marie, Please see the May Spend Report attached. If you have any questions, just let us know. Cheers, Karla On Thu, Jun 11, 2026 at 8:55 AM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hi Marie, Happy Friday Jr ☺️ Apologies for the delay here. We had a couple of people on vacation on the team (including me) and things got a bit hectic. I'll try to have the report over to you by EOD today. Cheers, Karla On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, I don’t believe we’ve received this report for the month of May. Would it be possible to have it today? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Date: Thursday, June 4, 2026 at 11:41 PM To: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>>, Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> Subject: Re: Contact avec Karla de IDEON Hi Marie, Hope you're doing well! I'll look into getting this for you today. Cheers, Daniel On Thu, Jun 4, 2026 at 7:51 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, hope you are having a good week! Would it be possible to get a delivery report of our deals for the month of May? Thank you [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Date: Wednesday, May 6, 2026 at 8:33 AM To: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Cc: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Contact avec Karla de IDEON Thanks Karla, much appreciated. [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_30255

Hi Karla, When you have a moment, would it be possible to get a delivery report of our deals for the month of June? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Friday, June 12, 2026 at 1:41 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Hey Marie, Please see the May Spend Report attached. If you have any questions, just let us know. Cheers, Karla On Thu, Jun 11, 2026 at 8:55 AM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hi Marie, Happy Friday Jr ☺️ Apologies for the delay here. We had a couple of people on vacation on the team (including me) and things got a bit hectic. I'll try to have the report over to you by EOD today. Cheers, Karla On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, I don’t believe we’ve received this report for the month of May. Would it be possible to have it today? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Date: Thursday, June 4, 2026 at 11:41 PM To: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>>, Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> Subject: Re: Contact avec Karla de IDEON Hi Marie, Hope you're doing well! I'll look into getting this for you today. Cheers, Daniel On Thu, Jun 4, 2026 at 7:51 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, hope you are having a good week! Would it be possible to get a delivery report of our deals for the month of May? Thank you [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Date: Wednesday, May 6, 2026 at 8:33 AM To: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Cc: Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: Contact avec Karla de IDEON Thanks Karla, much appreciated. [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires

Hi Ideon team, Would it be possible to get a delivery report of our deals for the month of June? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: AdOps MediaTonik <trafic@mediatonik.ca> Date: Friday, July 3, 2026 at 10:01 PM To: Karla Dantas <karla.dantas@ideonmedia.com> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca <trafic@mediatonik.ca> Subject: Re: Contact avec Karla de IDEON Hi Karla, When you have a moment, would it be possible to get a delivery report of our deals for the month of June? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Friday, June 12, 2026 at 1:41 AM To: AdOps MediaTonik <trafic@mediatonik.ca> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Guillaume Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: Contact avec Karla de IDEON Hey Marie, Please see the May Spend Report attached. If you have any questions, just let us know. Cheers, Karla On Thu, Jun 11, 2026 at 8:55 AM Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>> wrote: Hi Marie, Happy Friday Jr ☺️ Apologies for the delay here. We had a couple of people on vacation on the team (including me) and things got a bit hectic. I'll try to have the report over to you by EOD today. Cheers, Karla On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, I don’t believe we’ve received this report for the month of May. Would it be possible to have it today? Thank you! [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.ca> [signature_3025521478] mediatonik.ca<http://mediatonik.ca/> [signature_1436262088]<http://mediatonik.ca/> [signature_1516791537]<https://www.linkedin.com/company/mediatonik/> [signature_3165920122]<https://www.facebook.com/mediatonik> [signature_1329080008]<https://www.instagram.com/mediatonik/> From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Date: Thursday, June 4, 2026 at 11:41 PM To: AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>>, Guillaume Bédard <guillaume@mediatonik.ca<mailto:guillaume@mediatonik.ca>> Subject: Re: Contact avec Karla de IDEON Hi Marie, Hope you're doing well! I'll look into getting this for you today. Cheers, Daniel On Thu, Jun 4, 2026 at 7:51 AM AdOps MediaTonik <trafic@mediatonik.ca<mailto:trafic@mediatonik.ca>> wrote: Hi Karla, hope you are having a good week! Would it be possible to get a delivery report of our deals for the month of May? Thank you [signature_2609640113] Marie-Christine Daigle Opérations Publicitaires MediaTonik [signature_460365784] marie-christine@mediatonik.ca<mailto:marie-christine@mediatonik.

Hi Marie, Happy Friday! We'll look into getting this over to you today. Cheers, Daniel On Fri, Jul 10, 2026 at 7:23 AM AdOps MediaTonik <trafic@mediatonik.ca> wrote: > Hi Ideon team, > > > > Would it be possible to get a delivery report of our deals for the month > of June? > > > > Thank you! > > > > > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > *[image: signature_1436262088]* <http://mediatonik.ca/> > > *[image: signature_1516791537]* > <https://www.linkedin.com/company/mediatonik/> > > *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> > > *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> > > > > > > *From: *AdOps MediaTonik <trafic@mediatonik.ca> > *Date: *Friday, July 3, 2026 at 10:01 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel > Elmaleh <daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca < > trafic@mediatonik.ca> > *Subject: *Re: Contact avec Karla de IDEON > > Hi Karla, > > > > When you have a moment, would it be possible to get a delivery report of > our deals for the month of June? > > > > Thank you! > > > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > *[image: signature_1436262088]* <http://mediatonik.ca/> > > *[image: signature_1516791537]* > <https://www.linkedin.com/company/mediatonik/> > > *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> > > *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 1:41 AM > *To: *AdOps MediaTonik <trafic@mediatonik.ca> > *Cc: *Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Guillaume > Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject: *Re: Contact avec Karla de IDEON > > Hey Marie, > > > > Please see the May Spend Report attached. > > > > If you have any questions, just let us know. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 8:55 AM Karla Dantas < > *karla.dantas@ideonmedia.com* <karla.dantas@ideonmedia.com>> wrote: > > Hi Marie, > > > > Happy Friday Jr ☺️ > > > > Apologies for the delay here. We had a couple of people on vacation on the > team (including me) and things got a bit hectic. > > > > I'll try to have the report over to you by EOD today. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <*trafic@mediatonik.ca* > <trafic@mediatonik.ca>> wrote: > > Hi Karla, > > > > I don’t believe we’ve received this report for the month of May. Would it > be possible to have it today? > > > > Thank you! > > > > [image: signature_2609640113] > > *Marie-Christine Daigle* > > Opérations Publicitaires > > MediaTonik > > [image: signature_460365784] > > *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> > > [image: signature_3025521478] > > *mediatonik.ca* <http://mediatonik.ca/> > > *[image: signature_1436262088]* <http://mediatonik.ca/> > > *[image: signature_1516791537]* > <https://www.linkedin.com/company/mediatonik/> > > *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> > > *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> > > > > > > *From: *Daniel Elmaleh <*daniel.elmaleh@ideonmedia.com* > <daniel.elmaleh@ideonmedia.com>> > *Date: *Thursday, June 4, 2026 at 11:41 PM > *To: *AdOps MediaTonik <*trafic@mediatonik.ca* <trafic@mediatonik.ca>> > *Cc: *Karla Dantas <*karla.dantas@ideo

Hi Marie, Please see attached for June's report. Cheers, Daniel On Fri, Jul 10, 2026 at 9:14 AM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hi Marie, > > Happy Friday! We'll look into getting this over to you today. > > Cheers, > Daniel > > On Fri, Jul 10, 2026 at 7:23 AM AdOps MediaTonik <trafic@mediatonik.ca> > wrote: > >> Hi Ideon team, >> >> >> >> Would it be possible to get a delivery report of our deals for the month >> of June? >> >> >> >> Thank you! >> >> >> >> >> >> >> >> [image: signature_2609640113] >> >> *Marie-Christine Daigle* >> >> Opérations Publicitaires >> >> MediaTonik >> >> [image: signature_460365784] >> >> *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> >> >> [image: signature_3025521478] >> >> *mediatonik.ca* <http://mediatonik.ca/> >> >> *[image: signature_1436262088]* <http://mediatonik.ca/> >> >> *[image: signature_1516791537]* >> <https://www.linkedin.com/company/mediatonik/> >> >> *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> >> >> *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> >> >> >> >> >> >> *From: *AdOps MediaTonik <trafic@mediatonik.ca> >> *Date: *Friday, July 3, 2026 at 10:01 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel >> Elmaleh <daniel.elmaleh@ideonmedia.com>, trafic@mediatonik.ca < >> trafic@mediatonik.ca> >> *Subject: *Re: Contact avec Karla de IDEON >> >> Hi Karla, >> >> >> >> When you have a moment, would it be possible to get a delivery report of >> our deals for the month of June? >> >> >> >> Thank you! >> >> >> >> >> >> [image: signature_2609640113] >> >> *Marie-Christine Daigle* >> >> Opérations Publicitaires >> >> MediaTonik >> >> [image: signature_460365784] >> >> *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> >> >> [image: signature_3025521478] >> >> *mediatonik.ca* <http://mediatonik.ca/> >> >> *[image: signature_1436262088]* <http://mediatonik.ca/> >> >> *[image: signature_1516791537]* >> <https://www.linkedin.com/company/mediatonik/> >> >> *[image: signature_3165920122]* <https://www.facebook.com/mediatonik> >> >> *[image: signature_1329080008]* <https://www.instagram.com/mediatonik/> >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, June 12, 2026 at 1:41 AM >> *To: *AdOps MediaTonik <trafic@mediatonik.ca> >> *Cc: *Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Guillaume >> Bédard <guillaume@mediatonik.ca>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> *Subject: *Re: Contact avec Karla de IDEON >> >> Hey Marie, >> >> >> >> Please see the May Spend Report attached. >> >> >> >> If you have any questions, just let us know. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 8:55 AM Karla Dantas < >> *karla.dantas@ideonmedia.com* <karla.dantas@ideonmedia.com>> wrote: >> >> Hi Marie, >> >> >> >> Happy Friday Jr ☺️ >> >> >> >> Apologies for the delay here. We had a couple of people on vacation on >> the team (including me) and things got a bit hectic. >> >> >> >> I'll try to have the report over to you by EOD today. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, Jun 10, 2026 at 10:27 PM AdOps MediaTonik <*trafic@mediatonik.ca* >> <trafic@mediatonik.ca>> wrote: >> >> Hi Karla, >> >> >> >> I don’t believe we’ve received this report for the month of May. Would it >> be possible to have it today? >> >> >> >> Thank you! >> >> >> >> [image: signature_2609640113] >> >> *Marie-Christine Daigle* >> >> Opérations Publicitaires >> >> MediaTonik >> >> [image: signature_460365784] >> >> *marie-christine@mediatonik.ca* <marie-christine@mediatonik.ca> >> >> [image: signature_3025521478] >> >> *mediatonik.ca* <http://mediatonik.ca/> >> >> *[image: signature_1436262088]* <http://mediatonik.ca/> >> >> *[image: signature_1516791537]* >> <https://www.linkedin.com/company/mediatonik/> >> >> *[image: signature_3165920122]* <https:/

Hey Isabelle, its Vincent Luu, hope all is well with you We're looking to get some premium RON sites to to run for our campaign called Westeck WIndows and Doors. They're a windows and doors company that resides within parts of the US and Canada. They're looking to target high end designers, architects, high end designers, decision makers of building construction companies and high income house holds. Their goal is to build brand awareness as well as to drive people to the website to convert by submitting a request form. We're only looking to run display and video tactics. Can you build a PMP deal that would work with this campaign? Let me know if this is something you can do. Thanks Vincent

Hey Vincent, Thanks for reaching out with this RFP request and for the LinkedIn chat! Excited for the possibility of working with you on this upcoming campaign. Confirming we'll send over a proposal your way shortly to capture the info below. The response will most likely come from my colleague Karla. Talk soon, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Apr 21, 2026 at 10:22 AM VINCENT LUU <vinny@lessqueak.com> wrote: > Hey Isabelle, > > its Vincent Luu, hope all is well with you > > We're looking to get some premium RON sites to to run for our campaign > called Westeck WIndows and Doors. They're a windows and doors company that > resides within parts of the US and Canada. They're looking to target high > end designers, architects, high end designers, decision makers of building > construction companies and high income house holds. > > Their goal is to build brand awareness as well as to drive people to the > website to convert by submitting a request form. We're only looking to run > display and video tactics. > > Can you build a PMP deal that would work with this campaign? > > Let me know if this is something you can do. > > Thanks > Vincent >

Hey Isabelle, Thanks for the info, let me know what youre able to do and I can share our seat id info with you Vincent On Tue, Apr 21, 2026 at 10:44 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Vincent, > > Thanks for reaching out with this RFP request and for the LinkedIn chat! > Excited for the possibility of working with you on this upcoming campaign. > > Confirming we'll send over a proposal your way shortly to capture the info > below. The response will most likely come from my colleague Karla. > > Talk soon, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> > > Toronto, ON, M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Apr 21, 2026 at 10:22 AM VINCENT LUU <vinny@lessqueak.com> wrote: > >> Hey Isabelle, >> >> its Vincent Luu, hope all is well with you >> >> We're looking to get some premium RON sites to to run for our campaign >> called Westeck WIndows and Doors. They're a windows and doors company that >> resides within parts of the US and Canada. They're looking to target high >> end designers, architects, high end designers, decision makers of building >> construction companies and high income house holds. >> >> Their goal is to build brand awareness as well as to drive people to the >> website to convert by submitting a request form. We're only looking to run >> display and video tactics. >> >> Can you build a PMP deal that would work with this campaign? >> >> Let me know if this is something you can do. >> >> Thanks >> Vincent >> >

Hi Karla, Nice to meet you :) The targeting looks good. I would remove property managers tho, in my opinion, they dont typically have any decision on updating windows and doors. woud these deals be open within both Canada and the US market, we have our ads running in both parts. This is our seat id once youre ready to send everything over: Dandelion Inc - Les Squeak - DV360 - CAD <https://displayvideo.google.com/ng_nav/p/8035686473/home_v3#ng_nav/home_v3> Seat id: 8035686473 let us know once theyre through and we can accept it on our end. Thanks Vincent On Tue, Apr 21, 2026 at 3:00 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Vincent, > > Nice to e-meet you ☺️ > > Please see the attached proposal for Westeck Windows & Doors, which > includes max avails for both the Canadian and US markets. > > We’ve included both contextual and behavioural targeting options (1PD and > 3PD) across the following categories: > > > * - High‑Income Households- Architects & Home Designers- Builders & > Construction Company Decision‑Makers- Contractors- Property Managers > (available for Behavioural only)* > The recommended bid CPMs for each tactic are: > > - > > Display: $10 CAD > - > > Video: $17 CAD > > > A few key things to keep in mind: > > > > - > > The CPMs provided are a bidding guidance. Since these are PMP deals, > the actual clearing CPM should be lower. If you have a specific CPM goal in > mind, we can absolutely optimize to align with it. > - > > Once PMP deals are live we will actively optimize our supply to ensure > the KPI's you are looking to achieve (CPA, CPC, CTR, Views) improve > throughout the course of the flight. > > > Let us know your thoughts and, if you'd like to proceed, just let me know > your seat ID and we'll start working on the deals set up. > > Cheers, > > Karla > > > > On Tue, Apr 21, 2026 at 1:08 PM VINCENT LUU <vinny@lessqueak.com> wrote: > >> Hey Isabelle, >> >> Thanks for the info, let me know what youre able to do and I can share >> our seat id info with you >> >> Vincent >> >> On Tue, Apr 21, 2026 at 10:44 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hey Vincent, >>> >>> Thanks for reaching out with this RFP request and for the LinkedIn chat! >>> Excited for the possibility of working with you on this upcoming >>> campaign. >>> >>> Confirming we'll send over a proposal your way shortly to capture the >>> info below. The response will most likely come from my colleague Karla. >>> >>> Talk soon, >>> Isabelle >>> >>> *Isabelle Davidian * >>> >>> VP Strategic Accounts >>> >>> 36 Blue Jays Way, Suite 1508 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>> >>> Toronto, ON, M5V 3T3 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>> >>> C: 647-309-8620 >>> >>> isabelle.davidian@ideonmedia.com >>> >>> >>> >>> >>> On Tue, Apr 21, 2026 at 10:22 AM VINCENT LUU <vinny@lessqueak.com> >>> wrote: >>> >>>> Hey Isabelle, >>>> >>>> its Vincent Luu, hope all is well with you >>>> >>>> We're looking to get some premium RON sites to to run for our campaign >>>> called Westeck WIndows and Doors. They're a windows and doors company that >>>> resides within parts of the US and Canada. They're looking to target high >>>> end designers, architects, high end designers, decision makers of building >>>> construction companies and high income house holds. >>>> >>>> Their goal is to build brand awareness as well as to drive people to >>>> the website to convert by submitting a request form. We're only looking to >>>> run display and video tactics. >>>> >>>> Can you build a PMP deal that would work with this campaign? >>>> >>>> Let me know if this is something you can do. >>>> >>>> Thanks >>>> Vincent >>>> >>>

Hey Vincent, Thanks for confirming the targeting. We'll remove Property Managers from the mix. We'll work on the deals setup and share the details once completed. We'll share a set of deal targeting Canada and another set targeting the US. Stay tuned! Cheers, Karla On Wed, Apr 22, 2026 at 11:39 AM VINCENT LUU <vinny@lessqueak.com> wrote: > Hi Karla, > > Nice to meet you :) > > The targeting looks good. I would remove property managers tho, in my > opinion, they dont typically have any decision on updating windows and > doors. > > woud these deals be open within both Canada and the US market, we have our > ads running in both parts. > > This is our seat id once youre ready to send everything over: > Dandelion Inc - Les Squeak - DV360 - CAD > <https://displayvideo.google.com/ng_nav/p/8035686473/home_v3#ng_nav/home_v3> > Seat id: 8035686473 > > let us know once theyre through and we can accept it on our end. > > Thanks > Vincent > > On Tue, Apr 21, 2026 at 3:00 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Vincent, >> >> Nice to e-meet you ☺️ >> >> Please see the attached proposal for Westeck Windows & Doors, which >> includes max avails for both the Canadian and US markets. >> >> We’ve included both contextual and behavioural targeting options (1PD and >> 3PD) across the following categories: >> >> >> * - High‑Income Households- Architects & Home Designers- Builders & >> Construction Company Decision‑Makers- Contractors- Property Managers >> (available for Behavioural only)* >> The recommended bid CPMs for each tactic are: >> >> - >> >> Display: $10 CAD >> - >> >> Video: $17 CAD >> >> >> A few key things to keep in mind: >> >> >> >> - >> >> The CPMs provided are a bidding guidance. Since these are PMP deals, >> the actual clearing CPM should be lower. If you have a specific CPM goal in >> mind, we can absolutely optimize to align with it. >> - >> >> Once PMP deals are live we will actively optimize our supply to >> ensure the KPI's you are looking to achieve (CPA, CPC, CTR, Views) improve >> throughout the course of the flight. >> >> >> Let us know your thoughts and, if you'd like to proceed, just let me know >> your seat ID and we'll start working on the deals set up. >> >> Cheers, >> >> Karla >> >> >> >> On Tue, Apr 21, 2026 at 1:08 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> Hey Isabelle, >>> >>> Thanks for the info, let me know what youre able to do and I can share >>> our seat id info with you >>> >>> Vincent >>> >>> On Tue, Apr 21, 2026 at 10:44 AM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Hey Vincent, >>>> >>>> Thanks for reaching out with this RFP request and for the LinkedIn >>>> chat! Excited for the possibility of working with you on this upcoming >>>> campaign. >>>> >>>> Confirming we'll send over a proposal your way shortly to capture the >>>> info below. The response will most likely come from my colleague Karla. >>>> >>>> >>>> Talk soon, >>>> Isabelle >>>> >>>> *Isabelle Davidian * >>>> >>>> VP Strategic Accounts >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>>> >>>> Toronto, ON, M5V 3T3 >>>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>>> >>>> C: 647-309-8620 >>>> >>>> isabelle.davidian@ideonmedia.com >>>> >>>> >>>> >>>> >>>> On Tue, Apr 21, 2026 at 10:22 AM VINCENT LUU <vinny@lessqueak.com> >>>> wrote: >>>> >>>>> Hey Isabelle, >>>>> >>>>> its Vincent Luu, hope all is well with you >>>>> >>>>> We're looking to get some premium RON sites to to run for our campaign >>>>> called Westeck WIndows and Doors. They're a windows and doors company that >>>>> resides within parts of the US and Canada. They're looking to target high >>>>> end designers, architects, high end designers, decision makers of building >>>>> construction companies and high income house holds. >>>>> >>>>> Their goal is t

Hi Vincent, Confirming the deals have been pushed to your seat. Please find attached the PMP deal details sheet. You’ll notice there are three supply sources per tactic, per targeting type (contextual or behavioural), and per country. Just for context, in our years doing curation we learned that having more than one supply source consistently improves performance and helps keep CPMs more cost‑effective. That’s why we strongly recommend adding all deals to a single line. If you have different budget allocations for Canada and the US, you can simply group all Canada deals into one line and all US deals into another. When accepting the deals, please try to follow the setup guidelines below: o IO/ Line Item Budget: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o Inventory: Please select ‘No Public Inventory’ o Inventory: Please ensure you deselect ‘Target New Exchanges’ o Quality: Please select ‘Authorized & Non-participating publishers’ o Viewability/ View Completion Rate: Set on our side, remove on your side. o Geo: Set on our side, remove on your side. o Fixed or Minimum Bidding: Fixed (DV360) or Minimum (TTD) bid preferred of $10 for display and $17 for video o Bidding: If automated bid is required, we advise on no capping of bids or predictive clearing (we already set up the lowest floor CPM possible on our deals). o Allow List: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list. o Frequency Cap: Remove it if possible. We do not see more than 15 exposures per month. o If any of these settings above need to be applied on the DSP side, just let us know so we can adjust the SSPs accordingly and prevent any overlap. Can you kindly share the details below with us? - *Flight* - *KPI Goals* - *Budget* If you have any questions or need assistance with setting up the deals, just let us know. We can jump on a quick call if that's preferred. We'd be happy to assist in any way we can. Cheers, Karla On Wed, Apr 22, 2026 at 11:41 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Vincent, > > Thanks for confirming the targeting. We'll remove Property Managers from > the mix. > > We'll work on the deals setup and share the details once completed. We'll > share a set of deal targeting Canada and another set targeting the US. Stay > tuned! > > > Cheers, > Karla > > > On Wed, Apr 22, 2026 at 11:39 AM VINCENT LUU <vinny@lessqueak.com> wrote: > >> Hi Karla, >> >> Nice to meet you :) >> >> The targeting looks good. I would remove property managers tho, in my >> opinion, they dont typically have any decision on updating windows and >> doors. >> >> woud these deals be open within both Canada and the US market, we have >> our ads running in both parts. >> >> This is our seat id once youre ready to send everything over: >> Dandelion Inc - Les Squeak - DV360 - CAD >> <https://displayvideo.google.com/ng_nav/p/8035686473/home_v3#ng_nav/home_v3> >> Seat id: 8035686473 >> >> let us know once theyre through and we can accept it on our end. >> >> Thanks >> Vincent >> >> On Tue, Apr 21, 2026 at 3:00 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >>> Hi Vincent, >>> >>> Nice to e-meet you ☺️ >>> >>> Please see the attached proposal for Westeck Windows & Doors, which >>> includes max avails for both the Canadian and US markets. >>> >>> We’ve included both contextual and behavioural targeting options (1PD >>> and 3PD) across the following categories: >>> >>> >>> * - High‑Income Households- Architects & Home Designers- Builders & >>> Construction Company Decision‑Makers- Contractors- Property Managers >>> (available for Behavioural only)* >>> The recommended bid CPMs for each tactic are: >>> >>> - >>> >>> Display: $10 CAD >>> - >>> >>> Video: $17 CAD >>> >>> >>> A few key things to keep in mind: >>> >>> >>> >>> - >>> >>> The CPM

Hey karla, thanks for sending this over - i do see multiple deals in our dsp. i just want to make sure i'm getting this right so i can target this properly, i would lump all these deals into 1 line item for displayCanada an an example. And the same for video, US display and video into its each respective line items? Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Vincent, > > > Confirming the deals have been pushed to your seat. Please find attached > the PMP deal details sheet. > > You’ll notice there are three supply sources per tactic, per targeting > type (contextual or behavioural), and per country. Just for context, in our > years doing curation we learned that having more than one supply source > consistently improves performance and helps keep CPMs more cost‑effective. > That’s why we strongly recommend adding all deals to a single line. > > If you have different budget allocations for Canada and the US, you can > simply group all Canada deals into one line and all US deals into another. > > When accepting the deals, please try to follow the setup guidelines below: > > > o IO/ Line Item Budget: If possible, please set at line item level or > IO level (preferably line item). We recommend manually allocated budget to > our line item > > o Inventory: Please select ‘No Public Inventory’ > > o Inventory: Please ensure you deselect ‘Target New Exchanges’ > > o Quality: Please select ‘Authorized & Non-participating publishers’ > > o Viewability/ View Completion Rate: Set on our side, remove on your > side. > > o Geo: Set on our side, remove on your side. > > o Fixed or Minimum Bidding: Fixed (DV360) or Minimum (TTD) bid > preferred of $10 for display and $17 for video > > o Bidding: If automated bid is required, we advise on no capping of > bids or predictive clearing (we already set up the lowest floor CPM > possible on our deals). > > o Allow List: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list. > > o Frequency Cap: Remove it if possible. We do not see more than 15 > exposures per month. > > o If any of these settings above need to be applied on the DSP side, > just let us know so we can adjust the SSPs accordingly and prevent any > overlap. > > > > Can you kindly share the details below with us? > > > - *Flight* > - *KPI Goals* > - *Budget* > > > If you have any questions or need assistance with setting up the deals, > just let us know. We can jump on a quick call if that's preferred. We'd be > happy to assist in any way we can. > > > > > Cheers, > > Karla > > > On Wed, Apr 22, 2026 at 11:41 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Vincent, >> >> Thanks for confirming the targeting. We'll remove Property Managers from >> the mix. >> >> We'll work on the deals setup and share the details once completed. We'll >> share a set of deal targeting Canada and another set targeting the US. Stay >> tuned! >> >> >> Cheers, >> Karla >> >> >> On Wed, Apr 22, 2026 at 11:39 AM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> Hi Karla, >>> >>> Nice to meet you :) >>> >>> The targeting looks good. I would remove property managers tho, in my >>> opinion, they dont typically have any decision on updating windows and >>> doors. >>> >>> woud these deals be open within both Canada and the US market, we have >>> our ads running in both parts. >>> >>> This is our seat id once youre ready to send everything over: >>> Dandelion Inc - Les Squeak - DV360 - CAD >>> <https://displayvideo.google.com/ng_nav

Hey Vincent, You got it! ☺️ The line items would be (assuming you have different budget allocations for tactics and countries): - *Display Canada* - *Display US* - *Video Canada* - *Video US* Let us know if you can share the below with us: - *Flight* - *KPI Goals* - *Budget (per tatic / per country)* Cheers, Karla On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> wrote: > Hey karla, > > thanks for sending this over - i do see multiple deals in our dsp. i just > want to make sure i'm getting this right so i can target this properly, i > would lump all these deals into 1 line item for displayCanada an an > example. And the same for video, US display and video into its each > respective line items? > > Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 > Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 > Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 > Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 > Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 > Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 > > On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Vincent, >> >> >> Confirming the deals have been pushed to your seat. Please find attached >> the PMP deal details sheet. >> >> You’ll notice there are three supply sources per tactic, per targeting >> type (contextual or behavioural), and per country. Just for context, in our >> years doing curation we learned that having more than one supply source >> consistently improves performance and helps keep CPMs more cost‑effective. >> That’s why we strongly recommend adding all deals to a single line. >> >> If you have different budget allocations for Canada and the US, you can >> simply group all Canada deals into one line and all US deals into another. >> >> When accepting the deals, please try to follow the setup guidelines below: >> >> >> o IO/ Line Item Budget: If possible, please set at line item level or >> IO level (preferably line item). We recommend manually allocated budget to >> our line item >> >> o Inventory: Please select ‘No Public Inventory’ >> >> o Inventory: Please ensure you deselect ‘Target New Exchanges’ >> >> o Quality: Please select ‘Authorized & Non-participating publishers’ >> >> o Viewability/ View Completion Rate: Set on our side, remove on your >> side. >> >> o Geo: Set on our side, remove on your side. >> >> o Fixed or Minimum Bidding: Fixed (DV360) or Minimum (TTD) bid >> preferred of $10 for display and $17 for video >> >> o Bidding: If automated bid is required, we advise on no capping of >> bids or predictive clearing (we already set up the lowest floor CPM >> possible on our deals). >> >> o Allow List: If an allow list is being applied in the DSP, please >> share. We can confirm the alignment or gaps between the publishers in our >> deals and the brand allow list. >> >> o Frequency Cap: Remove it if possible. We do not see more than 15 >> exposures per month. >> >> o If any of these settings above need to be applied on the DSP side, >> just let us know so we can adjust the SSPs accordingly and prevent any >> overlap. >> >> >> >> Can you kindly share the details below with us? >> >> >> - *Flight* >> - *KPI Goals* >> - *Budget* >> >> >> If you have any questions or need assistance with setting up the deals, >> just let us know. We can jump on a quick call if that's preferred. We'd be >> happy to assist in any way we can. >> >> >> >> >> Cheers, >> >> Karla >> >> >> On Wed, Apr 22, 2026 at 11:41 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >>> Hey Vincent, >>> >>> Thanks for confirming the targeting. We'll remove Property Managers from >>> the mix. >>> >>> We'll work on the deals setup and share the details once completed. >>> We'll share a set of deal targeting Canada and another set targeting the >>> US. Stay tuned! >>> >>> >>> Cheers, >>> Karla >>> >>> >>> On Wed, Apr 22, 2026 at 11:39 AM

HI Karla, Our campaign is currently on pause until we figure out some details. But it should go live soon, we'll let you know when it does for you to check if everything is order. thanks for following up Vincent On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Viincent, > > Happy Tuesday ☺️ > > Just checking in to see if everything looks good on your end with the > deals. If you need assistance with anything, just let us know. > > Also, would you be able to share the below with us? > > - *Flight* > - *KPI Goals* > - *Budget (per tatic / per country)* > > > Cheers, > Karla > > > On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Vincent, >> >> You got it! ☺️ >> >> The line items would be (assuming you have different budget allocations >> for tactics and countries): >> >> - *Display Canada* >> - *Display US* >> - *Video Canada* >> - *Video US* >> >> >> Let us know if you can share the below with us: >> >> - *Flight* >> - *KPI Goals* >> - *Budget (per tatic / per country)* >> >> >> Cheers, >> Karla >> >> >> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> Hey karla, >>> >>> thanks for sending this over - i do see multiple deals in our dsp. i >>> just want to make sure i'm getting this right so i can target this >>> properly, i would lump all these deals into 1 line item for displayCanada >>> an an example. And the same for video, US display and video into its each >>> respective line items? >>> >>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 >>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 >>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 >>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 >>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 >>> >>> On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hi Vincent, >>>> >>>> >>>> Confirming the deals have been pushed to your seat. Please find >>>> attached the PMP deal details sheet. >>>> >>>> You’ll notice there are three supply sources per tactic, per targeting >>>> type (contextual or behavioural), and per country. Just for context, in our >>>> years doing curation we learned that having more than one supply source >>>> consistently improves performance and helps keep CPMs more cost‑effective. >>>> That’s why we strongly recommend adding all deals to a single line. >>>> >>>> If you have different budget allocations for Canada and the US, you can >>>> simply group all Canada deals into one line and all US deals into another. >>>> >>>> When accepting the deals, please try to follow the setup guidelines >>>> below: >>>> >>>> >>>> o IO/ Line Item Budget: If possible, please set at line item level >>>> or IO level (preferably line item). We recommend manually allocated budget >>>> to our line item >>>> >>>> o Inventory: Please select ‘No Public Inventory’ >>>> >>>> o Inventory: Please ensure you deselect ‘Target New Exchanges’ >>>> >>>> o Quality: Please select ‘Authorized & Non-participating publishers’ >>>> >>>> o Viewability/ View Completion Rate: Set on our side, remove on your >>>> side. >>>> >>>> o Geo: Set on our side, remove on your side. >>>> >>>> o Fixed or Minimum Bidding: Fixed (DV360) or Minimum (TTD) bid >>>> preferred of $10 for display and $17 for video >>>> >>>> o Bidding: If automated bid is required, we advise on no capping of >>>> bids or predictive clearing (we already set up the lowest floor CPM >>>> possible on our deals). >>>> >>>> o Allow List: If an allow list is being applied in the DSP, please >>>> share. We can confirm the alignment or gaps between the publishers in our >>>> deals and the brand allow list. >>>> >>>> o Frequency Cap: Remove it if possible. We do not see more than 15 >>>> exposures per month. >>>> >>>> o If any of these settings above

Sounds good! Thank you very much for keeping us in the loop, Vincent ☺️ On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> wrote: > HI Karla, > > Our campaign is currently on pause until we figure out some details. But > it should go live soon, we'll let you know when it does for you to check if > everything is order. > > thanks for following up > > Vincent > > On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Viincent, >> >> Happy Tuesday ☺️ >> >> Just checking in to see if everything looks good on your end with the >> deals. If you need assistance with anything, just let us know. >> >> Also, would you be able to share the below with us? >> >> - *Flight* >> - *KPI Goals* >> - *Budget (per tatic / per country)* >> >> >> Cheers, >> Karla >> >> >> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >>> Hey Vincent, >>> >>> You got it! ☺️ >>> >>> The line items would be (assuming you have different budget allocations >>> for tactics and countries): >>> >>> - *Display Canada* >>> - *Display US* >>> - *Video Canada* >>> - *Video US* >>> >>> >>> Let us know if you can share the below with us: >>> >>> - *Flight* >>> - *KPI Goals* >>> - *Budget (per tatic / per country)* >>> >>> >>> Cheers, >>> Karla >>> >>> >>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>> wrote: >>> >>>> Hey karla, >>>> >>>> thanks for sending this over - i do see multiple deals in our dsp. i >>>> just want to make sure i'm getting this right so i can target this >>>> properly, i would lump all these deals into 1 line item for displayCanada >>>> an an example. And the same for video, US display and video into its each >>>> respective line items? >>>> >>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 >>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 >>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 >>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 >>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 >>>> >>>> On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hi Vincent, >>>>> >>>>> >>>>> Confirming the deals have been pushed to your seat. Please find >>>>> attached the PMP deal details sheet. >>>>> >>>>> You’ll notice there are three supply sources per tactic, per targeting >>>>> type (contextual or behavioural), and per country. Just for context, in our >>>>> years doing curation we learned that having more than one supply source >>>>> consistently improves performance and helps keep CPMs more cost‑effective. >>>>> That’s why we strongly recommend adding all deals to a single line. >>>>> >>>>> If you have different budget allocations for Canada and the US, you >>>>> can simply group all Canada deals into one line and all US deals into >>>>> another. >>>>> >>>>> When accepting the deals, please try to follow the setup guidelines >>>>> below: >>>>> >>>>> >>>>> o IO/ Line Item Budget: If possible, please set at line item level >>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>> to our line item >>>>> >>>>> o Inventory: Please select ‘No Public Inventory’ >>>>> >>>>> o Inventory: Please ensure you deselect ‘Target New Exchanges’ >>>>> >>>>> o Quality: Please select ‘Authorized & Non-participating publishers’ >>>>> >>>>> o Viewability/ View Completion Rate: Set on our side, remove on >>>>> your side. >>>>> >>>>> o Geo: Set on our side, remove on your side. >>>>> >>>>> o Fixed or Minimum Bidding: Fixed (DV360) or Minimum (TTD) bid >>>>> preferred of $10 for display and $17 for video >>>>> >>>>> o Bidding: If automated bid is required, we advise on no capping of >>>>> bids or predictive clearing (we already set up the lowest floor CPM >>>>> possible on our deals). >>>>> >>>>> o Allow List: If an allow list is being appl

He Karla, Wondering if you can send us a site list on what our campaigns can run on through ideon. We just want to get through our sites to make sure our placements are brand approved Thanks Vincent On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Sounds good! Thank you very much for keeping us in the loop, Vincent ☺️ > > On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> wrote: > >> HI Karla, >> >> Our campaign is currently on pause until we figure out some details. But >> it should go live soon, we'll let you know when it does for you to check if >> everything is order. >> >> thanks for following up >> >> Vincent >> >> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >>> Hi Viincent, >>> >>> Happy Tuesday ☺️ >>> >>> Just checking in to see if everything looks good on your end with the >>> deals. If you need assistance with anything, just let us know. >>> >>> Also, would you be able to share the below with us? >>> >>> - *Flight* >>> - *KPI Goals* >>> - *Budget (per tatic / per country)* >>> >>> >>> Cheers, >>> Karla >>> >>> >>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hey Vincent, >>>> >>>> You got it! ☺️ >>>> >>>> The line items would be (assuming you have different budget allocations >>>> for tactics and countries): >>>> >>>> - *Display Canada* >>>> - *Display US* >>>> - *Video Canada* >>>> - *Video US* >>>> >>>> >>>> Let us know if you can share the below with us: >>>> >>>> - *Flight* >>>> - *KPI Goals* >>>> - *Budget (per tatic / per country)* >>>> >>>> >>>> Cheers, >>>> Karla >>>> >>>> >>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>> wrote: >>>> >>>>> Hey karla, >>>>> >>>>> thanks for sending this over - i do see multiple deals in our dsp. i >>>>> just want to make sure i'm getting this right so i can target this >>>>> properly, i would lump all these deals into 1 line item for displayCanada >>>>> an an example. And the same for video, US display and video into its each >>>>> respective line items? >>>>> >>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 >>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 >>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 >>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 >>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 >>>>> >>>>> On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hi Vincent, >>>>>> >>>>>> >>>>>> Confirming the deals have been pushed to your seat. Please find >>>>>> attached the PMP deal details sheet. >>>>>> >>>>>> You’ll notice there are three supply sources per tactic, per >>>>>> targeting type (contextual or behavioural), and per country. Just for >>>>>> context, in our years doing curation we learned that having more than one >>>>>> supply source consistently improves performance and helps keep CPMs more >>>>>> cost‑effective. That’s why we strongly recommend adding all deals to a >>>>>> single line. >>>>>> >>>>>> If you have different budget allocations for Canada and the US, you >>>>>> can simply group all Canada deals into one line and all US deals into >>>>>> another. >>>>>> >>>>>> When accepting the deals, please try to follow the setup guidelines >>>>>> below: >>>>>> >>>>>> >>>>>> o IO/ Line Item Budget: If possible, please set at line item level >>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>> to our line item >>>>>> >>>>>> o Inventory: Please select ‘No Public Inventory’ >>>>>> >>>>>> o Inventory: Please ensure you deselect ‘Target New Exchanges’ >>>>>> >>>>>> o Quality: Please select ‘Authorized & Non-participating >>>>>> publishers’ >>>>>> >>>>>> o Viewability/ View Completion Rate: Set on our side, remove on >>>>>> your side. >>>>>>

Hey Vincent, For sure! The domains for the contextual deals were included in the proposal we shared. For sure! The domains for the contextual deals were included in the proposal we shared — attaching it again here for easy reference. For the Behavioural deals, those will run across our Premium RON Tier 1 & Tier 2 sites. Just for context: Tier 1 includes global high‑end domains, and Tier 2 covers major global brand sites. I’ve attached a sample domain list as well. Hope this helps clarify things. If you need anything else, just let us know. Cheers, Karla On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> wrote: > He Karla, > > Wondering if you can send us a site list on what our campaigns can run on > through ideon. We just want to get through our sites to make sure our > placements are brand approved > > Thanks > Vincent > > On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Sounds good! Thank you very much for keeping us in the loop, Vincent ☺️ >> >> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> HI Karla, >>> >>> Our campaign is currently on pause until we figure out some details. But >>> it should go live soon, we'll let you know when it does for you to check if >>> everything is order. >>> >>> thanks for following up >>> >>> Vincent >>> >>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hi Viincent, >>>> >>>> Happy Tuesday ☺️ >>>> >>>> Just checking in to see if everything looks good on your end with the >>>> deals. If you need assistance with anything, just let us know. >>>> >>>> Also, would you be able to share the below with us? >>>> >>>> - *Flight* >>>> - *KPI Goals* >>>> - *Budget (per tatic / per country)* >>>> >>>> >>>> Cheers, >>>> Karla >>>> >>>> >>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hey Vincent, >>>>> >>>>> You got it! ☺️ >>>>> >>>>> The line items would be (assuming you have different budget >>>>> allocations for tactics and countries): >>>>> >>>>> - *Display Canada* >>>>> - *Display US* >>>>> - *Video Canada* >>>>> - *Video US* >>>>> >>>>> >>>>> Let us know if you can share the below with us: >>>>> >>>>> - *Flight* >>>>> - *KPI Goals* >>>>> - *Budget (per tatic / per country)* >>>>> >>>>> >>>>> Cheers, >>>>> Karla >>>>> >>>>> >>>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>>> wrote: >>>>> >>>>>> Hey karla, >>>>>> >>>>>> thanks for sending this over - i do see multiple deals in our dsp. i >>>>>> just want to make sure i'm getting this right so i can target this >>>>>> properly, i would lump all these deals into 1 line item for displayCanada >>>>>> an an example. And the same for video, US display and video into its each >>>>>> respective line items? >>>>>> >>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 >>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 >>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 >>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 >>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 >>>>>> >>>>>> On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Vincent, >>>>>>> >>>>>>> >>>>>>> Confirming the deals have been pushed to your seat. Please find >>>>>>> attached the PMP deal details sheet. >>>>>>> >>>>>>> You’ll notice there are three supply sources per tactic, per >>>>>>> targeting type (contextual or behavioural), and per country. Just for >>>>>>> context, in our years doing curation we learned that having more than one >>>>>>> supply source consistently improves performance and helps keep CPMs more >>>>>>> cost‑effective. That’s why we strongly recommend adding all deals to a >>>>>>> single line. >>>>>>> >>>>>>> If you have different budg

Amazing, i must of missed those. Thanks for sharing again On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Vincent, > > For sure! The domains for the contextual deals were included in the > proposal we shared. For sure! The domains for the contextual deals were > included in the proposal we shared — attaching it again here for easy > reference. > > For the Behavioural deals, those will run across our Premium RON Tier 1 & > Tier 2 sites. Just for context: Tier 1 includes global high‑end domains, > and Tier 2 covers major global brand sites. I’ve attached a sample domain > list as well. > > Hope this helps clarify things. If you need anything else, just let us > know. > > > Cheers, > > Karla > > > On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> wrote: > >> He Karla, >> >> Wondering if you can send us a site list on what our campaigns can run on >> through ideon. We just want to get through our sites to make sure our >> placements are brand approved >> >> Thanks >> Vincent >> >> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >>> Sounds good! Thank you very much for keeping us in the loop, Vincent ☺️ >>> >>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> wrote: >>> >>>> HI Karla, >>>> >>>> Our campaign is currently on pause until we figure out some details. >>>> But it should go live soon, we'll let you know when it does for you to >>>> check if everything is order. >>>> >>>> thanks for following up >>>> >>>> Vincent >>>> >>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hi Viincent, >>>>> >>>>> Happy Tuesday ☺️ >>>>> >>>>> Just checking in to see if everything looks good on your end with the >>>>> deals. If you need assistance with anything, just let us know. >>>>> >>>>> Also, would you be able to share the below with us? >>>>> >>>>> - *Flight* >>>>> - *KPI Goals* >>>>> - *Budget (per tatic / per country)* >>>>> >>>>> >>>>> Cheers, >>>>> Karla >>>>> >>>>> >>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hey Vincent, >>>>>> >>>>>> You got it! ☺️ >>>>>> >>>>>> The line items would be (assuming you have different budget >>>>>> allocations for tactics and countries): >>>>>> >>>>>> - *Display Canada* >>>>>> - *Display US* >>>>>> - *Video Canada* >>>>>> - *Video US* >>>>>> >>>>>> >>>>>> Let us know if you can share the below with us: >>>>>> >>>>>> - *Flight* >>>>>> - *KPI Goals* >>>>>> - *Budget (per tatic / per country)* >>>>>> >>>>>> >>>>>> Cheers, >>>>>> Karla >>>>>> >>>>>> >>>>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>>>> wrote: >>>>>> >>>>>>> Hey karla, >>>>>>> >>>>>>> thanks for sending this over - i do see multiple deals in our dsp. i >>>>>>> just want to make sure i'm getting this right so i can target this >>>>>>> properly, i would lump all these deals into 1 line item for displayCanada >>>>>>> an an example. And the same for video, US display and video into its each >>>>>>> respective line items? >>>>>>> >>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 >>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 >>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 >>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 >>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 >>>>>>> >>>>>>> On Thu, Apr 23, 2026 at 4:45 PM Karla Dantas < >>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Vincent, >>>>>>>> >>>>>>>> >>>>>>>> Confirming the deals have been pushed to your seat. Please find >>>>>>>> attached the PMP deal details sheet. >>>>>>>> >>>>>>>> You’ll notice there are three supply sources per tactic, per >>>>>>>> targeting type (contextual or behavioural), and per country. Just for >>>>>>>> context, in

Hi Vincent, Hope you had a great weekend ☺️ No problem at all! Always a pleasure to help! Let us know once you have an ETA on campaign activation so we can monitor delivery on our end. My best, Karla On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> wrote: > Amazing, i must of missed those. Thanks for sharing again > > On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Vincent, >> >> For sure! The domains for the contextual deals were included in the >> proposal we shared. For sure! The domains for the contextual deals were >> included in the proposal we shared — attaching it again here for easy >> reference. >> >> For the Behavioural deals, those will run across our Premium RON Tier 1 & >> Tier 2 sites. Just for context: Tier 1 includes global high‑end domains, >> and Tier 2 covers major global brand sites. I’ve attached a sample domain >> list as well. >> >> Hope this helps clarify things. If you need anything else, just let us >> know. >> >> >> Cheers, >> >> Karla >> >> >> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> He Karla, >>> >>> Wondering if you can send us a site list on what our campaigns can run >>> on through ideon. We just want to get through our sites to make sure our >>> placements are brand approved >>> >>> Thanks >>> Vincent >>> >>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Sounds good! Thank you very much for keeping us in the loop, Vincent ☺️ >>>> >>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>> wrote: >>>> >>>>> HI Karla, >>>>> >>>>> Our campaign is currently on pause until we figure out some details. >>>>> But it should go live soon, we'll let you know when it does for you to >>>>> check if everything is order. >>>>> >>>>> thanks for following up >>>>> >>>>> Vincent >>>>> >>>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hi Viincent, >>>>>> >>>>>> Happy Tuesday ☺️ >>>>>> >>>>>> Just checking in to see if everything looks good on your end with the >>>>>> deals. If you need assistance with anything, just let us know. >>>>>> >>>>>> Also, would you be able to share the below with us? >>>>>> >>>>>> - *Flight* >>>>>> - *KPI Goals* >>>>>> - *Budget (per tatic / per country)* >>>>>> >>>>>> >>>>>> Cheers, >>>>>> Karla >>>>>> >>>>>> >>>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Vincent, >>>>>>> >>>>>>> You got it! ☺️ >>>>>>> >>>>>>> The line items would be (assuming you have different budget >>>>>>> allocations for tactics and countries): >>>>>>> >>>>>>> - *Display Canada* >>>>>>> - *Display US* >>>>>>> - *Video Canada* >>>>>>> - *Video US* >>>>>>> >>>>>>> >>>>>>> Let us know if you can share the below with us: >>>>>>> >>>>>>> - *Flight* >>>>>>> - *KPI Goals* >>>>>>> - *Budget (per tatic / per country)* >>>>>>> >>>>>>> >>>>>>> Cheers, >>>>>>> Karla >>>>>>> >>>>>>> >>>>>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>> wrote: >>>>>>> >>>>>>>> Hey karla, >>>>>>>> >>>>>>>> thanks for sending this over - i do see multiple deals in our dsp. >>>>>>>> i just want to make sure i'm getting this right so i can target this >>>>>>>> properly, i would lump all these deals into 1 line item for displayCanada >>>>>>>> an an example. And the same for video, US display and video into its each >>>>>>>> respective line items? >>>>>>>> >>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_MS_MLMBRID8623 >>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_MS_MLMBRID8623 >>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_IX_MLMBRID8623 >>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_PM_MLMBRID8623 >>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_3P_PM_MLMBRID8623 >>>>>>>> >>>>>>>> On Thu, Apr 23, 2026 at 4:

Hi Vincent, Happy Friday ☺️ Just checking in to see if you have any updates on these deals. Any information you can share would be greatly appreciated! My best, Karla On Mon, May 4, 2026 at 11:03 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Vincent, > > Hope you had a great weekend ☺️ > > No problem at all! Always a pleasure to help! > > Let us know once you have an ETA on campaign activation so we can monitor > delivery on our end. > > > My best, > Karla > > > On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> wrote: > >> Amazing, i must of missed those. Thanks for sharing again >> >> On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >>> Hey Vincent, >>> >>> For sure! The domains for the contextual deals were included in the >>> proposal we shared. For sure! The domains for the contextual deals were >>> included in the proposal we shared — attaching it again here for easy >>> reference. >>> >>> For the Behavioural deals, those will run across our Premium RON Tier 1 >>> & Tier 2 sites. Just for context: Tier 1 includes global high‑end domains, >>> and Tier 2 covers major global brand sites. I’ve attached a sample domain >>> list as well. >>> >>> Hope this helps clarify things. If you need anything else, just let us >>> know. >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> >>> wrote: >>> >>>> He Karla, >>>> >>>> Wondering if you can send us a site list on what our campaigns can run >>>> on through ideon. We just want to get through our sites to make sure our >>>> placements are brand approved >>>> >>>> Thanks >>>> Vincent >>>> >>>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Sounds good! Thank you very much for keeping us in the loop, Vincent ☺️ >>>>> >>>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>>> wrote: >>>>> >>>>>> HI Karla, >>>>>> >>>>>> Our campaign is currently on pause until we figure out some details. >>>>>> But it should go live soon, we'll let you know when it does for you to >>>>>> check if everything is order. >>>>>> >>>>>> thanks for following up >>>>>> >>>>>> Vincent >>>>>> >>>>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Viincent, >>>>>>> >>>>>>> Happy Tuesday ☺️ >>>>>>> >>>>>>> Just checking in to see if everything looks good on your end with >>>>>>> the deals. If you need assistance with anything, just let us know. >>>>>>> >>>>>>> Also, would you be able to share the below with us? >>>>>>> >>>>>>> - *Flight* >>>>>>> - *KPI Goals* >>>>>>> - *Budget (per tatic / per country)* >>>>>>> >>>>>>> >>>>>>> Cheers, >>>>>>> Karla >>>>>>> >>>>>>> >>>>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey Vincent, >>>>>>>> >>>>>>>> You got it! ☺️ >>>>>>>> >>>>>>>> The line items would be (assuming you have different budget >>>>>>>> allocations for tactics and countries): >>>>>>>> >>>>>>>> - *Display Canada* >>>>>>>> - *Display US* >>>>>>>> - *Video Canada* >>>>>>>> - *Video US* >>>>>>>> >>>>>>>> >>>>>>>> Let us know if you can share the below with us: >>>>>>>> >>>>>>>> - *Flight* >>>>>>>> - *KPI Goals* >>>>>>>> - *Budget (per tatic / per country)* >>>>>>>> >>>>>>>> >>>>>>>> Cheers, >>>>>>>> Karla >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hey karla, >>>>>>>>> >>>>>>>>> thanks for sending this over - i do see multiple deals in our dsp. >>>>>>>>> i just want to make sure i'm getting this right so i can target this >>>>>>>>> properly, i would lump all these deals into 1 line item for displayCanada >>>>>>>>> an an example. And the same for video, US display and video into its each >>>>>>>>> respective line items? >>>>>>>>> >>>>>>>>> Ideon_Westeck Windows & Doors_mlm_CA_Display_CT_IX_MLMBRID8623 >>>>>

Hi Karla, thanks for following up. Our campaign is still put on hold for a bit longer, we'll reach out to you when we activate them and let you know if theyre running. thanks Vincent On Fri, May 29, 2026 at 10:37 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Vincent, > > Happy Friday ☺️ > > Just checking in to see if you have any updates on these deals. Any > information you can share would be greatly appreciated! > > > My best, > Karla > > > On Mon, May 4, 2026 at 11:03 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Vincent, >> >> Hope you had a great weekend ☺️ >> >> No problem at all! Always a pleasure to help! >> >> Let us know once you have an ETA on campaign activation so we can monitor >> delivery on our end. >> >> >> My best, >> Karla >> >> >> On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> Amazing, i must of missed those. Thanks for sharing again >>> >>> On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hey Vincent, >>>> >>>> For sure! The domains for the contextual deals were included in the >>>> proposal we shared. For sure! The domains for the contextual deals >>>> were included in the proposal we shared — attaching it again here for easy >>>> reference. >>>> >>>> For the Behavioural deals, those will run across our Premium RON Tier 1 >>>> & Tier 2 sites. Just for context: Tier 1 includes global high‑end domains, >>>> and Tier 2 covers major global brand sites. I’ve attached a sample domain >>>> list as well. >>>> >>>> Hope this helps clarify things. If you need anything else, just let us >>>> know. >>>> >>>> >>>> Cheers, >>>> >>>> Karla >>>> >>>> >>>> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> >>>> wrote: >>>> >>>>> He Karla, >>>>> >>>>> Wondering if you can send us a site list on what our campaigns can run >>>>> on through ideon. We just want to get through our sites to make sure our >>>>> placements are brand approved >>>>> >>>>> Thanks >>>>> Vincent >>>>> >>>>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Sounds good! Thank you very much for keeping us in the loop, >>>>>> Vincent ☺️ >>>>>> >>>>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>>>> wrote: >>>>>> >>>>>>> HI Karla, >>>>>>> >>>>>>> Our campaign is currently on pause until we figure out some details. >>>>>>> But it should go live soon, we'll let you know when it does for you to >>>>>>> check if everything is order. >>>>>>> >>>>>>> thanks for following up >>>>>>> >>>>>>> Vincent >>>>>>> >>>>>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Viincent, >>>>>>>> >>>>>>>> Happy Tuesday ☺️ >>>>>>>> >>>>>>>> Just checking in to see if everything looks good on your end with >>>>>>>> the deals. If you need assistance with anything, just let us know. >>>>>>>> >>>>>>>> Also, would you be able to share the below with us? >>>>>>>> >>>>>>>> - *Flight* >>>>>>>> - *KPI Goals* >>>>>>>> - *Budget (per tatic / per country)* >>>>>>>> >>>>>>>> >>>>>>>> Cheers, >>>>>>>> Karla >>>>>>>> >>>>>>>> >>>>>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey Vincent, >>>>>>>>> >>>>>>>>> You got it! ☺️ >>>>>>>>> >>>>>>>>> The line items would be (assuming you have different budget >>>>>>>>> allocations for tactics and countries): >>>>>>>>> >>>>>>>>> - *Display Canada* >>>>>>>>> - *Display US* >>>>>>>>> - *Video Canada* >>>>>>>>> - *Video US* >>>>>>>>> >>>>>>>>> >>>>>>>>> Let us know if you can share the below with us: >>>>>>>>> >>>>>>>>> - *Flight* >>>>>>>>> - *KPI Goals* >>>>>>>>> - *Budget (per tatic / per country)* >>>>>>>>> >>>>>>>>> >>>>>>>>> Cheers, >>>>>>>>> Karla >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Hey karla, >>>>>>>>>> >>>>>>>>>> thanks

Hi Karla, Good news - we've got approval for our campaign to go back live on August 1st. I'll be setting up the deals soon, can you confirm theyre still valid for us to use? Thanks, Vincent On Fri, May 29, 2026 at 10:37 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Vincent, > > Happy Friday ☺️ > > Just checking in to see if you have any updates on these deals. Any > information you can share would be greatly appreciated! > > > My best, > Karla > > > On Mon, May 4, 2026 at 11:03 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Vincent, >> >> Hope you had a great weekend ☺️ >> >> No problem at all! Always a pleasure to help! >> >> Let us know once you have an ETA on campaign activation so we can monitor >> delivery on our end. >> >> >> My best, >> Karla >> >> >> On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> Amazing, i must of missed those. Thanks for sharing again >>> >>> On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hey Vincent, >>>> >>>> For sure! The domains for the contextual deals were included in the >>>> proposal we shared. For sure! The domains for the contextual deals >>>> were included in the proposal we shared — attaching it again here for easy >>>> reference. >>>> >>>> For the Behavioural deals, those will run across our Premium RON Tier 1 >>>> & Tier 2 sites. Just for context: Tier 1 includes global high‑end domains, >>>> and Tier 2 covers major global brand sites. I’ve attached a sample domain >>>> list as well. >>>> >>>> Hope this helps clarify things. If you need anything else, just let us >>>> know. >>>> >>>> >>>> Cheers, >>>> >>>> Karla >>>> >>>> >>>> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> >>>> wrote: >>>> >>>>> He Karla, >>>>> >>>>> Wondering if you can send us a site list on what our campaigns can run >>>>> on through ideon. We just want to get through our sites to make sure our >>>>> placements are brand approved >>>>> >>>>> Thanks >>>>> Vincent >>>>> >>>>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Sounds good! Thank you very much for keeping us in the loop, >>>>>> Vincent ☺️ >>>>>> >>>>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>>>> wrote: >>>>>> >>>>>>> HI Karla, >>>>>>> >>>>>>> Our campaign is currently on pause until we figure out some details. >>>>>>> But it should go live soon, we'll let you know when it does for you to >>>>>>> check if everything is order. >>>>>>> >>>>>>> thanks for following up >>>>>>> >>>>>>> Vincent >>>>>>> >>>>>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Viincent, >>>>>>>> >>>>>>>> Happy Tuesday ☺️ >>>>>>>> >>>>>>>> Just checking in to see if everything looks good on your end with >>>>>>>> the deals. If you need assistance with anything, just let us know. >>>>>>>> >>>>>>>> Also, would you be able to share the below with us? >>>>>>>> >>>>>>>> - *Flight* >>>>>>>> - *KPI Goals* >>>>>>>> - *Budget (per tatic / per country)* >>>>>>>> >>>>>>>> >>>>>>>> Cheers, >>>>>>>> Karla >>>>>>>> >>>>>>>> >>>>>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey Vincent, >>>>>>>>> >>>>>>>>> You got it! ☺️ >>>>>>>>> >>>>>>>>> The line items would be (assuming you have different budget >>>>>>>>> allocations for tactics and countries): >>>>>>>>> >>>>>>>>> - *Display Canada* >>>>>>>>> - *Display US* >>>>>>>>> - *Video Canada* >>>>>>>>> - *Video US* >>>>>>>>> >>>>>>>>> >>>>>>>>> Let us know if you can share the below with us: >>>>>>>>> >>>>>>>>> - *Flight* >>>>>>>>> - *KPI Goals* >>>>>>>>> - *Budget (per tatic / per country)* >>>>>>>>> >>>>>>>>> >>>>>>>>> Cheers, >>>>>>>>> Karla >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Apr 23, 2026 at 11:22 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Hey karla, >>>>>>>>>> >>>>>>>>>>

Hey Karla, Sorry for the double email - i dont see the deals in our inventory anymore, have they been removed? Can you send over the deals for our approval again. Thanks Vincent On Thu, Jul 9, 2026 at 11:52 PM VINCENT LUU <vinny@lessqueak.com> wrote: > Hi Karla, > > Good news - we've got approval for our campaign to go back live on August > 1st. I'll be setting up the deals soon, can you confirm theyre still valid > for us to use? > > Thanks, > Vincent > > On Fri, May 29, 2026 at 10:37 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Vincent, >> >> Happy Friday ☺️ >> >> Just checking in to see if you have any updates on these deals. Any >> information you can share would be greatly appreciated! >> >> >> My best, >> Karla >> >> >> On Mon, May 4, 2026 at 11:03 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >>> Hi Vincent, >>> >>> Hope you had a great weekend ☺️ >>> >>> No problem at all! Always a pleasure to help! >>> >>> Let us know once you have an ETA on campaign activation so we can >>> monitor delivery on our end. >>> >>> >>> My best, >>> Karla >>> >>> >>> On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> >>> wrote: >>> >>>> Amazing, i must of missed those. Thanks for sharing again >>>> >>>> On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hey Vincent, >>>>> >>>>> For sure! The domains for the contextual deals were included in the >>>>> proposal we shared. For sure! The domains for the contextual deals >>>>> were included in the proposal we shared — attaching it again here for easy >>>>> reference. >>>>> >>>>> For the Behavioural deals, those will run across our Premium RON Tier >>>>> 1 & Tier 2 sites. Just for context: Tier 1 includes global high‑end >>>>> domains, and Tier 2 covers major global brand sites. I’ve attached a sample >>>>> domain list as well. >>>>> >>>>> Hope this helps clarify things. If you need anything else, just let us >>>>> know. >>>>> >>>>> >>>>> Cheers, >>>>> >>>>> Karla >>>>> >>>>> >>>>> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> >>>>> wrote: >>>>> >>>>>> He Karla, >>>>>> >>>>>> Wondering if you can send us a site list on what our campaigns can >>>>>> run on through ideon. We just want to get through our sites to make sure >>>>>> our placements are brand approved >>>>>> >>>>>> Thanks >>>>>> Vincent >>>>>> >>>>>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Sounds good! Thank you very much for keeping us in the loop, >>>>>>> Vincent ☺️ >>>>>>> >>>>>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>> wrote: >>>>>>> >>>>>>>> HI Karla, >>>>>>>> >>>>>>>> Our campaign is currently on pause until we figure out some >>>>>>>> details. But it should go live soon, we'll let you know when it does for >>>>>>>> you to check if everything is order. >>>>>>>> >>>>>>>> thanks for following up >>>>>>>> >>>>>>>> Vincent >>>>>>>> >>>>>>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Viincent, >>>>>>>>> >>>>>>>>> Happy Tuesday ☺️ >>>>>>>>> >>>>>>>>> Just checking in to see if everything looks good on your end with >>>>>>>>> the deals. If you need assistance with anything, just let us know. >>>>>>>>> >>>>>>>>> Also, would you be able to share the below with us? >>>>>>>>> >>>>>>>>> - *Flight* >>>>>>>>> - *KPI Goals* >>>>>>>>> - *Budget (per tatic / per country)* >>>>>>>>> >>>>>>>>> >>>>>>>>> Cheers, >>>>>>>>> Karla >>>>>>>>> >>>>>>>>> >>>>>>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hey Vincent, >>>>>>>>>> >>>>>>>>>> You got it! ☺️ >>>>>>>>>> >>>>>>>>>> The line items would be (assuming you have different budget >>>>>>>>>> allocations for tactics and countries): >>>>>>>>>> >>>>>>>>>> - *Display Canada* >>>>>>>>>> - *Display US* >>>>>>>>>> - *Video Canada* >>>>>>>>>> - *Video US*

Hey Vincent, Let me look into this for you. I'll get back to you shortly. Cheers, Isabelle On Thu, Jul 9, 2026 at 11:55 PM VINCENT LUU <vinny@lessqueak.com> wrote: > Hey Karla, > > Sorry for the double email - i dont see the deals in our inventory > anymore, have they been removed? Can you send over the deals for our > approval again. > > Thanks > Vincent > > On Thu, Jul 9, 2026 at 11:52 PM VINCENT LUU <vinny@lessqueak.com> wrote: > >> Hi Karla, >> >> Good news - we've got approval for our campaign to go back live on August >> 1st. I'll be setting up the deals soon, can you confirm theyre still valid >> for us to use? >> >> Thanks, >> Vincent >> >> On Fri, May 29, 2026 at 10:37 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >>> Hi Vincent, >>> >>> Happy Friday ☺️ >>> >>> Just checking in to see if you have any updates on these deals. Any >>> information you can share would be greatly appreciated! >>> >>> >>> My best, >>> Karla >>> >>> >>> On Mon, May 4, 2026 at 11:03 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hi Vincent, >>>> >>>> Hope you had a great weekend ☺️ >>>> >>>> No problem at all! Always a pleasure to help! >>>> >>>> Let us know once you have an ETA on campaign activation so we can >>>> monitor delivery on our end. >>>> >>>> >>>> My best, >>>> Karla >>>> >>>> >>>> On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> >>>> wrote: >>>> >>>>> Amazing, i must of missed those. Thanks for sharing again >>>>> >>>>> On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hey Vincent, >>>>>> >>>>>> For sure! The domains for the contextual deals were included in the >>>>>> proposal we shared. For sure! The domains for the contextual deals >>>>>> were included in the proposal we shared — attaching it again here for easy >>>>>> reference. >>>>>> >>>>>> For the Behavioural deals, those will run across our Premium RON Tier >>>>>> 1 & Tier 2 sites. Just for context: Tier 1 includes global high‑end >>>>>> domains, and Tier 2 covers major global brand sites. I’ve attached a sample >>>>>> domain list as well. >>>>>> >>>>>> Hope this helps clarify things. If you need anything else, just let >>>>>> us know. >>>>>> >>>>>> >>>>>> Cheers, >>>>>> >>>>>> Karla >>>>>> >>>>>> >>>>>> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> >>>>>> wrote: >>>>>> >>>>>>> He Karla, >>>>>>> >>>>>>> Wondering if you can send us a site list on what our campaigns can >>>>>>> run on through ideon. We just want to get through our sites to make sure >>>>>>> our placements are brand approved >>>>>>> >>>>>>> Thanks >>>>>>> Vincent >>>>>>> >>>>>>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Sounds good! Thank you very much for keeping us in the loop, >>>>>>>> Vincent ☺️ >>>>>>>> >>>>>>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> HI Karla, >>>>>>>>> >>>>>>>>> Our campaign is currently on pause until we figure out some >>>>>>>>> details. But it should go live soon, we'll let you know when it does for >>>>>>>>> you to check if everything is order. >>>>>>>>> >>>>>>>>> thanks for following up >>>>>>>>> >>>>>>>>> Vincent >>>>>>>>> >>>>>>>>> On Tue, Apr 28, 2026 at 10:58 AM Karla Dantas < >>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Viincent, >>>>>>>>>> >>>>>>>>>> Happy Tuesday ☺️ >>>>>>>>>> >>>>>>>>>> Just checking in to see if everything looks good on your end with >>>>>>>>>> the deals. If you need assistance with anything, just let us know. >>>>>>>>>> >>>>>>>>>> Also, would you be able to share the below with us? >>>>>>>>>> >>>>>>>>>> - *Flight* >>>>>>>>>> - *KPI Goals* >>>>>>>>>> - *Budget (per tatic / per country)* >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Cheers, >>>>>>>>>> Karla >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Fri, Apr 24, 2026 at 9:25 AM Karla Dantas < >>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>

Hi Vincent, Our team confirmed that the PubMatic and Index deals were automatically paused due to no activity. We have reactivated everything, and they are now ready to use. Let me know if you're now seeing everything on your end. Also, can you confirm that you're continuing to use the seat ID below? We are targeting the buys to: 8035686473 Thank you, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Fri, Jul 10, 2026 at 9:16 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Vincent, > > Let me look into this for you. I'll get back to you shortly. > > Cheers, > Isabelle > > > On Thu, Jul 9, 2026 at 11:55 PM VINCENT LUU <vinny@lessqueak.com> wrote: > >> Hey Karla, >> >> Sorry for the double email - i dont see the deals in our inventory >> anymore, have they been removed? Can you send over the deals for our >> approval again. >> >> Thanks >> Vincent >> >> On Thu, Jul 9, 2026 at 11:52 PM VINCENT LUU <vinny@lessqueak.com> wrote: >> >>> Hi Karla, >>> >>> Good news - we've got approval for our campaign to go back live on >>> August 1st. I'll be setting up the deals soon, can you confirm theyre still >>> valid for us to use? >>> >>> Thanks, >>> Vincent >>> >>> On Fri, May 29, 2026 at 10:37 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hi Vincent, >>>> >>>> Happy Friday ☺️ >>>> >>>> Just checking in to see if you have any updates on these deals. Any >>>> information you can share would be greatly appreciated! >>>> >>>> >>>> My best, >>>> Karla >>>> >>>> >>>> On Mon, May 4, 2026 at 11:03 AM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hi Vincent, >>>>> >>>>> Hope you had a great weekend ☺️ >>>>> >>>>> No problem at all! Always a pleasure to help! >>>>> >>>>> Let us know once you have an ETA on campaign activation so we can >>>>> monitor delivery on our end. >>>>> >>>>> >>>>> My best, >>>>> Karla >>>>> >>>>> >>>>> On Thu, Apr 30, 2026 at 10:51 PM VINCENT LUU <vinny@lessqueak.com> >>>>> wrote: >>>>> >>>>>> Amazing, i must of missed those. Thanks for sharing again >>>>>> >>>>>> On Wed, Apr 29, 2026 at 1:07 PM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Vincent, >>>>>>> >>>>>>> For sure! The domains for the contextual deals were included in the >>>>>>> proposal we shared. For sure! The domains for the contextual deals >>>>>>> were included in the proposal we shared — attaching it again here for easy >>>>>>> reference. >>>>>>> >>>>>>> For the Behavioural deals, those will run across our Premium RON >>>>>>> Tier 1 & Tier 2 sites. Just for context: Tier 1 includes global high‑end >>>>>>> domains, and Tier 2 covers major global brand sites. I’ve attached a sample >>>>>>> domain list as well. >>>>>>> >>>>>>> Hope this helps clarify things. If you need anything else, just let >>>>>>> us know. >>>>>>> >>>>>>> >>>>>>> Cheers, >>>>>>> >>>>>>> Karla >>>>>>> >>>>>>> >>>>>>> On Wed, Apr 29, 2026 at 12:47 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>> wrote: >>>>>>> >>>>>>>> He Karla, >>>>>>>> >>>>>>>> Wondering if you can send us a site list on what our campaigns can >>>>>>>> run on through ideon. We just want to get through our sites to make sure >>>>>>>> our placements are brand approved >>>>>>>> >>>>>>>> Thanks >>>>>>>> Vincent >>>>>>>> >>>>>>>> On Tue, Apr 28, 2026 at 4:15 PM Karla Dantas < >>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Sounds good! Thank you very much for keeping us in the loop, >>>>>>>>> Vincent ☺️ >>>>>>>>> >>>>>>>>> On Tue, Apr 28, 2026 at 4:11 PM VINCENT LUU <vinny@lessqueak.com> >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> HI Karla, >>>>>>>>>> >>>>>>>>>> Our campaign is currently on pause until we figure out some >>>>>>>>>> details. But it should go live soon, we'll let you know when it does for >>>>>>>>>> you to check if everything is order. >>>>>>>>>> >>>>>>>>>> thanks for following up >>>>>>>>>> >>>>>>>>>> V

Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) for one thing, and we dropped Display in favour of Display Ethnic Targeting. Please see below for the final details. Let us know if you require anything else from our end or have any questions. Digital Audio (EN/FR) * Dates // June 1 - July 12 (8 weeks) * Budget // 8,000 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population. * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Meta (EN/FR) * Dates // June 8 - July 19 (8 weeks) * Budget // 8,500 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Display (Ethnic targeting: 7 languages) * Dates // June 8 - July 19 (8 weeks) * Budget // 14,000 * Markets (target and exclusion) // please use the same as we did the last time for ethnic targeting * Market budget split // can’t recall how this was split, guessing based on target pop and inventory level? Let us know your reco Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Apr 28, 2026, at 3:20 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi Mayu, Absolutely! Please find the $18K media plan attached for your review. We have social (aka Meta) placements across all 4 geos and have prioritized audio over display for both the West and East markets. GTA gets it all! We can sustain the campaign for 11 weeks across the 4 geos. Audio was prioritized as it outperformed benchmarks for the last campaign. Let us know your thoughts and questions. Happy to make changes to the plan and/or provide any additional information as needed. Thank you, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Apr 28, 2026 at 1:37 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Hate to rush, but any chance we can get a proposal today or tomorrow AM? We’re hoping to update the client on this plan asap. Thank you! Mayu On Apr 27, 2026, at 4:03 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, yes that works! On Apr 27, 2026, at 3:17 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Thank you very much Mayu. To confirm, would you be open to us featuring 1 or 2 of the 3 tactics for the smaller market plans? Would you be open to shortening some of the smaller market flights as well? Say a 4-5 week plan versus 11? Talk soon, Isabelle Sent from my iPhone On Apr 27, 2026, at 3:13 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote:  Hi Isabelle, Sounds good and yes, that works: North (6%), West (25%), East (15%), GTA (54%). Based on that I guess it’ll work out to be something like: * North $1,080 * West $4,500 * East $2,700 * GTA $9,720 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Apr 27, 2026, at 1:08 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hey Mayu, Hope you had a fabulous weekend. Thank you for this opportunity. We'l

Hi Mayu, Thanks for sharing the great news about the campaign extension. We'll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu

Hi team, I've prepared the media plan to match the IO requirements Mayu specified. Can we have the IO go out to her on Friday morning please? @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> - you'll lead this? Thanks, Isabelle ---------- Forwarded message --------- From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Date: Thu, May 21, 2026 at 8:30 PM Subject: Re: ON New Materials Launch - Extension Plan To: Mayu Okutsu <mayu.okutsu@breescommunications.ca> Cc: Tina Preussner <tina.preussner@ideonmedia.com>, Karla Dantas < karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, Maya Tannir <maya.tannir@ideonmedia.com>, Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> Hi Mayu, Thanks for sharing the great news about the campaign extension. We’ll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote:  Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) for one thing, and we dropped Display in favour of Display Ethnic Targeting. Please see below for the final details. Let us know if you require anything else from our end or have any questions. Digital Audio (EN/FR) - *Dates* // June 1 - July 12 (8 weeks) - *Budget* // 8,000 - *Markets (target and exclusion)* // same as the main ON New Materials Launch plan - *Market budget split* // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population. - *Language budget split* // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Meta (EN/FR) - *Dates* // June 8 - July 19 (8 weeks) - *Budget* // 8,500 - *Markets (target and exclusion)* // same as the main ON New Materials Launch plan - *Market budget split* // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population - *Language budget split* // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Display (Ethnic targeting: 7 languages) - *Dates* // June 8 - July 19 (8 weeks) - *Budget *// 14,000 - *Markets (target and exclusion)* // please use the same as we did the last time for ethnic targeting - *Market budget split* // can’t recall how this was split, guessing based on target pop and inventory level? Let us know your reco Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Apr 28, 2026, at 3:20 PM, Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: Hi Mayu, Absolutely! Please find the $18K media plan attached for your review. We have social (aka Meta) placements across all 4 geos and have prioritized audio over display for both the West and East markets. GTA gets it all! We can sustain the campaign for 11 weeks across the 4 geos. Audio was prioritized as it outperformed benchmarks for the last campaign. Let us know your thoughts and questions. Happy to make changes to the plan and/or provide any additional information as needed. Thank you, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Apr 28, 2026 at 1:37 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle, > > Hate to rush, but any chance we can get a proposal today or tomorrow AM? > We’re hoping to update the client on this plan asap. > > > Thank you! > Mayu > > On Apr 27, 2026, at 4:03 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Isabelle, yes that works! > > On Apr 27, 2026, at 3:17 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Thank you very much Mayu. > > To confirm, would you be open to us featuring 1 or 2 of the 3 tactics for > the smaller market plans? > Would you be open to shortening some of the smaller market flights as

Thank you Daniel! If you can double check the Excel that would be great. I think I captured everything, but it does need a fresh eyes. Sent from my iPhone On May 22, 2026, at 7:24 AM, Daniel Elmaleh

Hi Issy, The splits look good and the math looks correct to me. Please see attached for the IO. Let me know if there are any issues with this. Cheers, Daniel On Fri, May 22, 2026 at 9:26 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Thank you Daniel! If you can double check the Excel that would be great. I > think I captured everything, but it does need a fresh eyes. > > > Sent from my iPhone > > On May 22, 2026, at 7:24 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > >  > Hi Issy, > > Not a problem - I'll work on it this morning. > > Cheers, > Daniel > > On Fri, May 22, 2026 at 1:42 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi team, >> >> I've prepared the media plan to match the IO requirements Mayu specified. >> Can we have the IO go out to her on Friday morning please? >> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> - you'll lead this? >> >> Thanks, >> Isabelle >> >> >> ---------- Forwarded message --------- >> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Date: Thu, May 21, 2026 at 8:30 PM >> Subject: Re: ON New Materials Launch - Extension Plan >> To: Mayu Okutsu <mayu.okutsu@breescommunications.ca> >> Cc: Tina Preussner <tina.preussner@ideonmedia.com>, Karla Dantas < >> karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, >> Maya Tannir <maya.tannir@ideonmedia.com>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> >> >> Hi Mayu, >> >> Thanks for sharing the great news about the campaign extension. We’ll >> work on the IO and send it over tomorrow. >> >> Many thanks, >> Isabelle >> >> Sent from my iPhone >> >> On May 21, 2026, at 3:38 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>  Hi again! >> >> Getting back to you on this extension plan as we received approval to >> proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) >> for one thing, and we dropped Display in favour of Display Ethnic >> Targeting. Please see below for the final details. Let us know if you >> require anything else from our end or have any questions. >> >> Digital Audio (EN/FR) >> >> - *Dates* // June 1 - July 12 (8 weeks) >> - *Budget* // 8,000 >> >> >> - *Markets (target and exclusion)* // same as the main ON New >> Materials Launch plan >> >> >> - *Market budget split* // We’ll divide up the target markets into >> GTA, East, West, North again - but this time we can split it up based on >> population. >> >> >> - *Language budget split* // same as before GTA West: 85%EN >> 15%FR...East North: 70%EN 30%FR >> >> >> Meta (EN/FR) >> >> - *Dates* // June 8 - July 19 (8 weeks) >> - *Budget* // 8,500 >> - *Markets (target and exclusion)* // same as the main ON New >> Materials Launch plan >> >> >> - *Market budget split* // We’ll divide up the target markets into >> GTA, East, West, North again - but this time we can split it up based on >> population >> - *Language budget split* // same as before GTA West: 85%EN >> 15%FR...East North: 70%EN 30%FR >> >> >> Display (Ethnic targeting: 7 languages) >> >> - *Dates* // June 8 - July 19 (8 weeks) >> - *Budget *// 14,000 >> - *Markets (target and exclusion)* // please use the same as we did >> the last time for ethnic targeting >> - *Market budget split* // can’t recall how this was split, guessing >> based on target pop and inventory level? Let us know your reco >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Apr 28, 2026, at 3:20 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Absolutely! Please find the $18K media plan attached for your review. >> >> We have social (aka Meta) placements across all 4 geos and have >> prioritized audio over display for both the West and East markets. GTA gets >> it all! We can sustain the campaign for 11 weeks across the 4 geos. >> Audio was prioritized as it outperformed benchmarks for the last >> campai

Of course I catch something immediately after I send it. Just updated the dates for the display and Meta portions. Cheers, Daniel On Fri, May 22, 2026 at 11:04 AM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hi Issy, > > The splits look good and the math looks correct to me. Please see attached > for the IO. Let me know if there are any issues with this. > > Cheers, > Daniel > > On Fri, May 22, 2026 at 9:26 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Thank you Daniel! If you can double check the Excel that would be great. >> I think I captured everything, but it does need a fresh eyes. >> >> >> Sent from my iPhone >> >> On May 22, 2026, at 7:24 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >>  >> Hi Issy, >> >> Not a problem - I'll work on it this morning. >> >> Cheers, >> Daniel >> >> On Fri, May 22, 2026 at 1:42 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hi team, >>> >>> I've prepared the media plan to match the IO requirements Mayu >>> specified. Can we have the IO go out to her on Friday morning please? >>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> - you'll lead this? >>> >>> Thanks, >>> Isabelle >>> >>> >>> ---------- Forwarded message --------- >>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> Date: Thu, May 21, 2026 at 8:30 PM >>> Subject: Re: ON New Materials Launch - Extension Plan >>> To: Mayu Okutsu <mayu.okutsu@breescommunications.ca> >>> Cc: Tina Preussner <tina.preussner@ideonmedia.com>, Karla Dantas < >>> karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, >>> Maya Tannir <maya.tannir@ideonmedia.com>, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> >>> >>> >>> Hi Mayu, >>> >>> Thanks for sharing the great news about the campaign extension. We’ll >>> work on the IO and send it over tomorrow. >>> >>> Many thanks, >>> Isabelle >>> >>> Sent from my iPhone >>> >>> On May 21, 2026, at 3:38 PM, Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>  Hi again! >>> >>> Getting back to you on this extension plan as we received approval to >>> proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) >>> for one thing, and we dropped Display in favour of Display Ethnic >>> Targeting. Please see below for the final details. Let us know if you >>> require anything else from our end or have any questions. >>> >>> Digital Audio (EN/FR) >>> >>> - *Dates* // June 1 - July 12 (8 weeks) >>> - *Budget* // 8,000 >>> >>> >>> - *Markets (target and exclusion)* // same as the main ON New >>> Materials Launch plan >>> >>> >>> - *Market budget split* // We’ll divide up the target markets into >>> GTA, East, West, North again - but this time we can split it up based on >>> population. >>> >>> >>> - *Language budget split* // same as before GTA West: 85%EN >>> 15%FR...East North: 70%EN 30%FR >>> >>> >>> Meta (EN/FR) >>> >>> - *Dates* // June 8 - July 19 (8 weeks) >>> - *Budget* // 8,500 >>> - *Markets (target and exclusion)* // same as the main ON New >>> Materials Launch plan >>> >>> >>> - *Market budget split* // We’ll divide up the target markets into >>> GTA, East, West, North again - but this time we can split it up based on >>> population >>> - *Language budget split* // same as before GTA West: 85%EN >>> 15%FR...East North: 70%EN 30%FR >>> >>> >>> Display (Ethnic targeting: 7 languages) >>> >>> - *Dates* // June 8 - July 19 (8 weeks) >>> - *Budget *// 14,000 >>> - *Markets (target and exclusion)* // please use the same as we did >>> the last time for ethnic targeting >>> - *Market budget split* // can’t recall how this was split, guessing >>> based on target pop and inventory level? Let us know your reco >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Apr 28, 2026, at 3:20 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Absolu

Thank you Daniel! Can you do me a favour and send to Mayu please? I'm in transit at the moment. On May 22, 2026, at 9:06 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote:  Of course

Gotchu homie - sending now! Cheers, Daniel On Fri, May 22, 2026 at 11:11 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Thank you Daniel! > > Can you do me a favour and send to Mayu please? I’m in transit at the > moment. > > On May 22, 2026, at 9:06 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > >  > Of course I catch something immediately after I send it. Just updated the > dates for the display and Meta portions. > > Cheers, > Daniel > > On Fri, May 22, 2026 at 11:04 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > >> Hi Issy, >> >> The splits look good and the math looks correct to me. Please see >> attached for the IO. Let me know if there are any issues with this. >> >> Cheers, >> Daniel >> >> On Fri, May 22, 2026 at 9:26 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Thank you Daniel! If you can double check the Excel that would be great. >>> I think I captured everything, but it does need a fresh eyes. >>> >>> >>> Sent from my iPhone >>> >>> On May 22, 2026, at 7:24 AM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>>  >>> Hi Issy, >>> >>> Not a problem - I'll work on it this morning. >>> >>> Cheers, >>> Daniel >>> >>> On Fri, May 22, 2026 at 1:42 AM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Hi team, >>>> >>>> I've prepared the media plan to match the IO requirements Mayu >>>> specified. Can we have the IO go out to her on Friday morning please? >>>> @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> - you'll lead this? >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> >>>> ---------- Forwarded message --------- >>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> Date: Thu, May 21, 2026 at 8:30 PM >>>> Subject: Re: ON New Materials Launch - Extension Plan >>>> To: Mayu Okutsu <mayu.okutsu@breescommunications.ca> >>>> Cc: Tina Preussner <tina.preussner@ideonmedia.com>, Karla Dantas < >>>> karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, >>>> Maya Tannir <maya.tannir@ideonmedia.com>, Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> >>>> >>>> >>>> Hi Mayu, >>>> >>>> Thanks for sharing the great news about the campaign extension. We’ll >>>> work on the IO and send it over tomorrow. >>>> >>>> Many thanks, >>>> Isabelle >>>> >>>> Sent from my iPhone >>>> >>>> On May 21, 2026, at 3:38 PM, Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>  Hi again! >>>> >>>> Getting back to you on this extension plan as we received approval to >>>> proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) >>>> for one thing, and we dropped Display in favour of Display Ethnic >>>> Targeting. Please see below for the final details. Let us know if you >>>> require anything else from our end or have any questions. >>>> >>>> Digital Audio (EN/FR) >>>> >>>> - *Dates* // June 1 - July 12 (8 weeks) >>>> - *Budget* // 8,000 >>>> >>>> >>>> - *Markets (target and exclusion)* // same as the main ON New >>>> Materials Launch plan >>>> >>>> >>>> - *Market budget split* // We’ll divide up the target markets into >>>> GTA, East, West, North again - but this time we can split it up based on >>>> population. >>>> >>>> >>>> - *Language budget split* // same as before GTA West: 85%EN >>>> 15%FR...East North: 70%EN 30%FR >>>> >>>> >>>> Meta (EN/FR) >>>> >>>> - *Dates* // June 8 - July 19 (8 weeks) >>>> - *Budget* // 8,500 >>>> - *Markets (target and exclusion)* // same as the main ON New >>>> Materials Launch plan >>>> >>>> >>>> - *Market budget split* // We’ll divide up the target markets into >>>> GTA, East, West, North again - but this time we can split it up based on >>>> population >>>> - *Language budget split* // same as before GTA West: 85%EN >>>> 15%FR...East North: 70%EN 30%FR >>>> >>>> >>>> Display (Ethnic targeting: 7 languages) >>>> >>>> - *Dates* // June 8 - July 19 (8 weeks) >>>> - *Budget *// 14,000 >>>> - *Markets (target and exclusion)* // pleas

Hi Daniel, Thank you for the IO, the audio and Meta sections look good! For Display ethnic targeting, no need to divide up the budget into GTA, East, West and North as we understand that our target audience groups are not spread out evenly across our target markets. We can reach them where they are within our target markets. But maybe we can divide up the budget per language to ensure we reach all 7. Attached is the IO from the last time for reference. I believe the budget was divided up based popularity (Chinese, Punjabi and Spanish being top three non-official primary languages) as well as available inventory. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 11:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Cheers, Daniel On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Thanks for sharing the great news about the campaign extension. We’ll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote:  Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) for one thing, and we dropped Display in favour of Display Ethnic Targeting. Please see below for the final details. Let us know if you require anything else from our end or have any questions. Digital Audio (EN/FR) * Dates // June 1 - July 12 (8 weeks) * Budget // 8,000 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population. * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Meta (EN/FR) * Dates // June 8 - July 19 (8 weeks) * Budget // 8,500 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Display (Ethnic targeting: 7 languages) * Dates // June 8 - July 19 (8 weeks) * Budget // 14,000 * Markets (target and exclusion) // please use the same as we did the last time for ethnic targeting * Market budget split // can’t recall how this was split, guessing based on target pop and inventory level? Let us know your reco Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Apr 28, 2026, at 3:20 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Absolutely! Please find the $18K media plan attached for your review. We have social (aka Meta) placements across all 4 geos and have prioritized audio over display for both the West and East markets. GTA gets it all! We can sustain the campaign for 11 weeks across the 4 geos. Audio was prioritized as it outperformed benchmarks for the last campaign. Let us know your thoughts and questions. Happy to make changes to the plan and/or provide any additional information as needed. Thank you, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Apr 28, 2026 at 1:37 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Hate to

Thank you & hope you had a nice weekend! Let us know if you have any questions. Will review the Meta previews shortly Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 6:11 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Noted! We’ll review the display portion and break it out accordingly. I’ll have this sent over to you next week on Monday. Have a great weekend! Cheers, Daniel On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for the IO, the audio and Meta sections look good! For Display ethnic targeting, no need to divide up the budget into GTA, East, West and North as we understand that our target audience groups are not spread out evenly across our target markets. We can reach them where they are within our target markets. But maybe we can divide up the budget per language to ensure we reach all 7. Attached is the IO from the last time for reference. I believe the budget was divided up based popularity (Chinese, Punjabi and Spanish being top three non-official primary languages) as well as available inventory. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 11:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Cheers, Daniel On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Thanks for sharing the great news about the campaign extension. We’ll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote:  Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) for one thing, and we dropped Display in favour of Display Ethnic Targeting. Please see below for the final details. Let us know if you require anything else from our end or have any questions. Digital Audio (EN/FR) * Dates // June 1 - July 12 (8 weeks) * Budget // 8,000 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population. * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Meta (EN/FR) * Dates // June 8 - July 19 (8 weeks) * Budget // 8,500 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Display (Ethnic targeting: 7 languages) * Dates // June 8 - July 19 (8 weeks) * Budget // 14,000 * Markets (target and exclusion) // please use the same as we did the last time for ethnic targeting * Market budget split // can’t recall how this was split, guessing based on target pop and inventory level? Let us know your reco Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Apr 28, 2026, at 3:20 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Absolutely! Please find the $18K media plan attached for your review. We have social (aka Meta) placements across all 4 geos and have prioritized audio over display for both the West and East markets. GTA gets it all! We can sustain the campaign for 11 weeks across the 4 geos. Audio was prioritized as it outperformed benchmarks for the last campa

Hi Mayu, Hope you had a great weekend! Please see attached for the updated IO. Let me know if there's anything else you need. Cheers, Daniel On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Thank you & hope you had a nice weekend! Let us know if you have any > questions. > > Will review the Meta previews shortly > > > Thanks! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 22, 2026, at 6:11 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Noted! We’ll review the display portion and break it out accordingly. I’ll > have this sent over to you next week on Monday. > > Have a great weekend! > > Cheers, > Daniel > > On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> Thank you for the IO, the audio and Meta sections look good! >> >> For Display ethnic targeting, no need to divide up the budget into GTA, >> East, West and North as we understand that our target audience groups are >> not spread out evenly across our target markets. We can reach them where >> they are within our target markets. But maybe we can divide up the budget >> per language to ensure we reach all 7. Attached is the IO from the last >> time for reference. I believe the budget was divided up based popularity >> (Chinese, Punjabi and Spanish being top three non-official primary >> languages) as well as available inventory. >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On May 22, 2026, at 11:15 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Happy Friday! Please see attached for the IO. >> >> Cheers, >> Daniel >> >> On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Thanks for sharing the great news about the campaign extension. We’ll >> work on the IO and send it over tomorrow. >> >> Many thanks, >> Isabelle >> >> Sent from my iPhone >> >> On May 21, 2026, at 3:38 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>  Hi again! >> >> Getting back to you on this extension plan as we received approval to >> proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) >> for one thing, and we dropped Display in favour of Display Ethnic >> Targeting. Please see below for the final details. Let us know if you >> require anything else from our end or have any questions. >> >> Digital Audio (EN/FR) >> >> - *Dates* // June 1 - July 12 (8 weeks) >> - *Budget* // 8,000 >> >> >> - *Markets (target and exclusion)* // same as the main ON New >> Materials Launch plan >> >> >> - *Market budget split* // We’ll divide up the target markets into >> GTA, East, West, North again - but this time we can split it up based on >> population. >> >> >> - *Language budget split* // same as before GTA West: 85%EN >> 15%FR...East North: 70%EN 30%FR >> >> >> Meta (EN/FR) >> >> - *Dates* // June 8 - July 19 (8 weeks) >> - *Budget* // 8,500 >> - *Markets (target and exclusion)* // same as the main ON New >> Materials Launch plan >> >> >> - *Market budget split* // We’ll divide up the target markets into >> GTA, East, West, North again - but this time we can split it up based on >> population >> - *Language budget split* // same as before GTA West: 85%EN >> 15%FR...East North: 70%EN 30%FR >> >> >> Display (Ethnic targeting: 7 languages) >> >> - *Dates* // June 8 - July 19 (8 weeks) >> - *Budget *// 14,000 >> - *Markets (target and exclusion)* // please use the same as we did >> the last time for ethnic targeting >> - *Market budget split* // can’t recall how this was split, guessing >> based on target pop and inventory level? Let us know your reco >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Apr 28, 2026, at 3:20 PM, Isabelle

Hi Daniel, Thank you for this! Please find the attached signed IO We’re reusing all the same assets, URLs, caption, targeting, etc. Not sure if you can just turn back on the virtual switch or if you need to set it all up again…If you need access to the creative, they’re here: Download Link<https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> Let us know if you need anything else! Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 25, 2026, at 11:11 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Hope you had a great weekend! Please see attached for the updated IO. Let me know if there's anything else you need. Cheers, Daniel On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you & hope you had a nice weekend! Let us know if you have any questions. Will review the Meta previews shortly Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 6:11 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Noted! We’ll review the display portion and break it out accordingly. I’ll have this sent over to you next week on Monday. Have a great weekend! Cheers, Daniel On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for the IO, the audio and Meta sections look good! For Display ethnic targeting, no need to divide up the budget into GTA, East, West and North as we understand that our target audience groups are not spread out evenly across our target markets. We can reach them where they are within our target markets. But maybe we can divide up the budget per language to ensure we reach all 7. Attached is the IO from the last time for reference. I believe the budget was divided up based popularity (Chinese, Punjabi and Spanish being top three non-official primary languages) as well as available inventory. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 11:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Cheers, Daniel On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Thanks for sharing the great news about the campaign extension. We’ll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote:  Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) for one thing, and we dropped Display in favour of Display Ethnic Targeting. Please see below for the final details. Let us know if you require anything else from our end or have any questions. Digital Audio (EN/FR) * Dates // June 1 - July 12 (8 weeks) * Budget // 8,000 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population. * Language budget split // same as before GTA West: 85%EN 15%FR...East North: 70%EN 30%FR Meta (EN/FR) * Dates // June 8 - July 19 (8 weeks) * Budget // 8,500 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget split // We’ll divide up the target markets into GTA, East, West, North again - but this time we can split it up based on population * Language budget split // same as before GTA West: 8

Thanks Mayu! Confirming receipt here. Quick question - if we're reusing the same assets, do you still need preview links or are we okay to set this on launch day? Cheers, Daniel On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > Thank you for this! Please find the attached signed IO > > We’re reusing all the same assets, URLs, caption, targeting, etc. Not sure > if you can just turn back on the virtual switch or if you need to set it > all up again…If you need access to the creative, they’re here: Download > Link > <https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> > Let us know if you need anything else! > > > Thank you! > Mayu > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > > On May 25, 2026, at 11:11 AM, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Mayu, > > Hope you had a great weekend! Please see attached for the updated IO. Let > me know if there's anything else you need. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Thank you & hope you had a nice weekend! Let us know if you have any > questions. > > Will review the Meta previews shortly > > > Thanks! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 22, 2026, at 6:11 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Noted! We’ll review the display portion and break it out accordingly. I’ll > have this sent over to you next week on Monday. > > Have a great weekend! > > Cheers, > Daniel > > On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Daniel, > > Thank you for the IO, the audio and Meta sections look good! > > For Display ethnic targeting, no need to divide up the budget into GTA, > East, West and North as we understand that our target audience groups are > not spread out evenly across our target markets. We can reach them where > they are within our target markets. But maybe we can divide up the budget > per language to ensure we reach all 7. Attached is the IO from the last > time for reference. I believe the budget was divided up based popularity > (Chinese, Punjabi and Spanish being top three non-official primary > languages) as well as available inventory. > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 22, 2026, at 11:15 AM, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Mayu, > > Happy Friday! Please see attached for the IO. > > Cheers, > Daniel > > On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Mayu, > > Thanks for sharing the great news about the campaign extension. We’ll work > on the IO and send it over tomorrow. > > Many thanks, > Isabelle > > Sent from my iPhone > > On May 21, 2026, at 3:38 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >  Hi again! > > Getting back to you on this extension plan as we received approval to > proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) > for one thing, and we dropped Display in favour of Display Ethnic > Targeting. Please see below for the final details. Let us know if you > require anything else from our end or have any questions. > > Digital Audio (EN/FR) > > - *Dates* // June 1 - July 12 (8 weeks) > - *Budget* // 8,000 > > > - *Markets (target and exclusion)* // same as the main ON New > Materials Launch plan > > > - *Market budget split* // We’ll divide up the target markets into > GTA, East, West, North again - but this time we can split it up based on > population. > > > - *Language budget split* // same as before GTA West: 85%EN > 15%FR...East North: 70%EN 30%FR > > > Meta (EN/FR) > > - *Dates* // June 8 - July 19 (8 weeks) > - *Budget

Hi Daniel, Good point - no need for preview links. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 9:37 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Thanks Mayu! Confirming receipt here. Quick question - if we're reusing the same assets, do you still need preview links or are we okay to set this on launch day? Cheers, Daniel On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for this! Please find the attached signed IO We’re reusing all the same assets, URLs, caption, targeting, etc. Not sure if you can just turn back on the virtual switch or if you need to set it all up again…If you need access to the creative, they’re here: Download Link<https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> Let us know if you need anything else! Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 25, 2026, at 11:11 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Hope you had a great weekend! Please see attached for the updated IO. Let me know if there's anything else you need. Cheers, Daniel On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you & hope you had a nice weekend! Let us know if you have any questions. Will review the Meta previews shortly Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 6:11 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Noted! We’ll review the display portion and break it out accordingly. I’ll have this sent over to you next week on Monday. Have a great weekend! Cheers, Daniel On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for the IO, the audio and Meta sections look good! For Display ethnic targeting, no need to divide up the budget into GTA, East, West and North as we understand that our target audience groups are not spread out evenly across our target markets. We can reach them where they are within our target markets. But maybe we can divide up the budget per language to ensure we reach all 7. Attached is the IO from the last time for reference. I believe the budget was divided up based popularity (Chinese, Punjabi and Spanish being top three non-official primary languages) as well as available inventory. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 11:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Cheers, Daniel On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Thanks for sharing the great news about the campaign extension. We’ll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote:  Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust the plan a bit, it’s shorter (8 weeks) for one thing, and we dropped Display in favour of Display Ethnic Targeting. Please see below for the final details. Let us know if you require anything else from our end or have any questions. Digital Audio (EN/FR) * Dates // June 1 - July 12 (8 weeks) * Budget // 8,000 * Markets (target and exclusion) // same as the main ON New Materials Launch plan * Market budget spl

Hi Daniel, On another note - If you’re setting these up again (rather than somehow “reactivating” the last Launch campaign) maybe it’s not a bad idea for us to receive the meta preview links. Just to make sure all looks and links okay Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 3:24 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote: Hi Daniel, Good point - no need for preview links. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 9:37 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Thanks Mayu! Confirming receipt here. Quick question - if we're reusing the same assets, do you still need preview links or are we okay to set this on launch day? Cheers, Daniel On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for this! Please find the attached signed IO We’re reusing all the same assets, URLs, caption, targeting, etc. Not sure if you can just turn back on the virtual switch or if you need to set it all up again…If you need access to the creative, they’re here: Download Link<https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> Let us know if you need anything else! Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 25, 2026, at 11:11 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Hope you had a great weekend! Please see attached for the updated IO. Let me know if there's anything else you need. Cheers, Daniel On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you & hope you had a nice weekend! Let us know if you have any questions. Will review the Meta previews shortly Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 6:11 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Noted! We’ll review the display portion and break it out accordingly. I’ll have this sent over to you next week on Monday. Have a great weekend! Cheers, Daniel On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for the IO, the audio and Meta sections look good! For Display ethnic targeting, no need to divide up the budget into GTA, East, West and North as we understand that our target audience groups are not spread out evenly across our target markets. We can reach them where they are within our target markets. But maybe we can divide up the budget per language to ensure we reach all 7. Attached is the IO from the last time for reference. I believe the budget was divided up based popularity (Chinese, Punjabi and Spanish being top three non-official primary languages) as well as available inventory. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 22, 2026, at 11:15 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Please see attached for the IO. Cheers, Daniel On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Thanks for sharing the great news about the campaign extension. We’ll work on the IO and send it over tomorrow. Many thanks, Isabelle Sent from my iPhone On May 21, 2026, at 3:38 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote:  Hi again! Getting back to you on this extension plan as we received approval to proceed with booking. We did adjust t

Hi Mayu, Sounds good! We'll work on getting previews for you tomorrow. Cheers, Daniel On Tue, May 26, 2026 at 6:34 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel, > > On another note - If you’re setting these up again (rather than somehow > “reactivating” the last Launch campaign) maybe it’s not a bad idea for us > to receive the meta preview links. Just to make sure all looks and links > okay > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 26, 2026, at 3:24 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Daniel, > > Good point - no need for preview links. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On May 26, 2026, at 9:37 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Thanks Mayu! Confirming receipt here. Quick question - if we're reusing > the same assets, do you still need preview links or are we okay to set this > on launch day? > > Cheers, > Daniel > > On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Daniel, >> >> Thank you for this! Please find the attached signed IO >> >> We’re reusing all the same assets, URLs, caption, targeting, etc. Not >> sure if you can just turn back on the virtual switch or if you need to set >> it all up again…If you need access to the creative, they’re here: Download >> Link >> <https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> >> Let us know if you need anything else! >> >> >> Thank you! >> Mayu >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> >> On May 25, 2026, at 11:11 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Hope you had a great weekend! Please see attached for the updated IO. Let >> me know if there's anything else you need. >> >> Cheers, >> Daniel >> >> On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Thank you & hope you had a nice weekend! Let us know if you have any >> questions. >> >> Will review the Meta previews shortly >> >> >> Thanks! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On May 22, 2026, at 6:11 PM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Noted! We’ll review the display portion and break it out accordingly. >> I’ll have this sent over to you next week on Monday. >> >> Have a great weekend! >> >> Cheers, >> Daniel >> >> On Fri, May 22, 2026 at 5:46 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi Daniel, >> >> Thank you for the IO, the audio and Meta sections look good! >> >> For Display ethnic targeting, no need to divide up the budget into GTA, >> East, West and North as we understand that our target audience groups are >> not spread out evenly across our target markets. We can reach them where >> they are within our target markets. But maybe we can divide up the budget >> per language to ensure we reach all 7. Attached is the IO from the last >> time for reference. I believe the budget was divided up based popularity >> (Chinese, Punjabi and Spanish being top three non-official primary >> languages) as well as available inventory. >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On May 22, 2026, at 11:15 AM, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Happy Friday! Please see attached for the IO. >> >> Cheers, >> Daniel >> >> On Thu, May 21, 2026 at 8:30 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Thanks for sharing the great news about the campaign extension. We’ll >> work on the IO and send it over tomorrow. >> >> Many thanks, >>

Hi Daniel and happy Friday! Thanks for all the preview links. Please see below APPROVED * English all * French * Feeds - 15s, 6s, carousel * Stories + Reels Image TO BE UPDATED * Stories + Reels 6sec: this link displays English video for me, accompanied by French caption & URL, can you double check? See screenshot for reference * Stories + Reels 15sec: no problem, let us know when the link is ready Thank you! Mayu [IMG_0667.jpeg] On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Happy Friday! Apologies for the delay on these - please see below for the Meta preview links. Let me know if there are any issues with these English * Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA * Feeds - 6s - https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD * Feeds - Carousel - https://fb.me/adspreview/facebook/1U3O2Ags1xyDfmP * Stories + Reels - 6s - https://fb.me/adspreview/facebook/20XCc2mQDWCbb7q * Stories + Reels - 15s - https://fb.me/adspreview/facebook/20XB1UHL8L9kinz * Stories + Reels - Image - https://fb.me/adspreview/facebook/29Dzga55jDIru4S French * Feeds - 15s - https://fb.me/adspreview/facebook/21003wagpaCAhZ4 * Feeds - 6s - https://fb.me/adspreview/facebook/1TPCx76DZhfMauN * Feeds - Carousel - https://fb.me/adspreview/facebook/2dWsazfpC2MOurO * Stories + Reels - 6s - https://fb.me/adspreview/facebook/21EDgjrsTVsEzCj * Stories + Reels - 15s - (Still generating this link - I don't know why there are issues with this one. I'll send through shortly!) * Stories + Reels - Image - https://fb.me/adspreview/facebook/2yoIBfgvnHj0yMZ Cheers, Daniel On Tue, May 26, 2026 at 9:01 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Sounds good! We'll work on getting previews for you tomorrow. Cheers, Daniel On Tue, May 26, 2026 at 6:34 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, On another note - If you’re setting these up again (rather than somehow “reactivating” the last Launch campaign) maybe it’s not a bad idea for us to receive the meta preview links. Just to make sure all looks and links okay Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 3:24 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Good point - no need for preview links. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 9:37 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Thanks Mayu! Confirming receipt here. Quick question - if we're reusing the same assets, do you still need preview links or are we okay to set this on launch day? Cheers, Daniel On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for this! Please find the attached signed IO We’re reusing all the same assets, URLs, caption, targeting, etc. Not sure if you can just turn back on the virtual switch or if you need to set it all up again…If you need access to the creative, they’re here: Download Link<https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> Let us know if you need anything else! Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 25, 2026, at 11:11 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Hope you had a great weekend! Please see attached for the updated IO. Let me know if there's anything else you need. Cheers, Daniel On Mon, May 25, 2026 at 9:15 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thank you & hope you had a nice weekend

Hi Mayu, See below for the update FR videos. Hoping these work! - 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl - 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl Cheers, Daniel On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Daniel and happy Friday! > > Thanks for all the preview links. Please see below > > *APPROVED* > > - English all > - French > - Feeds - 15s, 6s, carousel > - Stories + Reels Image > > > *TO BE UPDATED* > > - Stories + Reels 6sec: this link displays English video for me, > accompanied by French caption & URL, can you double check? See screenshot > for reference > - Stories + Reels 15sec: no problem, let us know when the link is ready > > > > Thank you! > Mayu > > [image: IMG_0667.jpeg] > > On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > Hi Mayu, > > Happy Friday! > > Apologies for the delay on these - please see below for the Meta preview > links. Let me know if there are any issues with these > > English > > - Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA > - Feeds - 6s - https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD > - Feeds - Carousel - https://fb.me/adspreview/facebook/1U3O2Ags1xyDfmP > - Stories + Reels - 6s - > https://fb.me/adspreview/facebook/20XCc2mQDWCbb7q > - Stories + Reels - 15s - > https://fb.me/adspreview/facebook/20XB1UHL8L9kinz > - Stories + Reels - Image - > https://fb.me/adspreview/facebook/29Dzga55jDIru4S > > French > > - Feeds - 15s - https://fb.me/adspreview/facebook/21003wagpaCAhZ4 > - Feeds - 6s - https://fb.me/adspreview/facebook/1TPCx76DZhfMauN > - Feeds - Carousel - https://fb.me/adspreview/facebook/2dWsazfpC2MOurO > - Stories + Reels - 6s - > https://fb.me/adspreview/facebook/21EDgjrsTVsEzCj > - Stories + Reels - 15s - (Still generating this link - I don't know > why there are issues with this one. I'll send through shortly!) > - Stories + Reels - Image - > https://fb.me/adspreview/facebook/2yoIBfgvnHj0yMZ > > Cheers, > Daniel > > > On Tue, May 26, 2026 at 9:01 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > >> Hi Mayu, >> >> Sounds good! We'll work on getting previews for you tomorrow. >> >> Cheers, >> Daniel >> >> On Tue, May 26, 2026 at 6:34 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Daniel, >>> >>> On another note - If you’re setting these up again (rather than somehow >>> “reactivating” the last Launch campaign) maybe it’s not a bad idea for us >>> to receive the meta preview links. Just to make sure all looks and links >>> okay >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On May 26, 2026, at 3:24 PM, Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Hi Daniel, >>> >>> Good point - no need for preview links. >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On May 26, 2026, at 9:37 AM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Thanks Mayu! Confirming receipt here. Quick question - if we're reusing >>> the same assets, do you still need preview links or are we okay to set this >>> on launch day? >>> >>> Cheers, >>> Daniel >>> >>> On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Daniel, >>>> >>>> Thank you for this! Please find the attached signed IO >>>> >>>> We’re reusing all the same assets, URLs, caption, targeting, etc. Not >>>> sure if you can just turn back on the virtual switch or if you need to set >>>> it all up again…If you need access to the creative, they’re here: Download >>>> Link >>>> <https://www.dropbox.com/scl/fo/m43dsxsap4d0imp12rcsp/AFHd11wZhtqQJWUiIAoiqFI?rlkey=r8in4jowe6ynvbjo0poqis1nn&st=s6ao4r1k&dl=0> >>>> Let us know if you need anything else! >>>> >>>> >>>> Thank you! >>>> Mayu >>>> >>>> >>>>

Thanks! I see French video now but the CTA should be "learn more” instead of “see details” and I’m getting 404 error for both links. Can you double check? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, See below for the update FR videos. Hoping these work! * 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl * 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl Cheers, Daniel On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel and happy Friday! Thanks for all the preview links. Please see below APPROVED * English all * French * Feeds - 15s, 6s, carousel * Stories + Reels Image TO BE UPDATED * Stories + Reels 6sec: this link displays English video for me, accompanied by French caption & URL, can you double check? See screenshot for reference * Stories + Reels 15sec: no problem, let us know when the link is ready Thank you! Mayu <IMG_0667.jpeg> On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Apologies for the delay on these - please see below for the Meta preview links. Let me know if there are any issues with these English * Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA * Feeds - 6s - https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD * Feeds - Carousel - https://fb.me/adspreview/facebook/1U3O2Ags1xyDfmP * Stories + Reels - 6s - https://fb.me/adspreview/facebook/20XCc2mQDWCbb7q * Stories + Reels - 15s - https://fb.me/adspreview/facebook/20XB1UHL8L9kinz * Stories + Reels - Image - https://fb.me/adspreview/facebook/29Dzga55jDIru4S French * Feeds - 15s - https://fb.me/adspreview/facebook/21003wagpaCAhZ4 * Feeds - 6s - https://fb.me/adspreview/facebook/1TPCx76DZhfMauN * Feeds - Carousel - https://fb.me/adspreview/facebook/2dWsazfpC2MOurO * Stories + Reels - 6s - https://fb.me/adspreview/facebook/21EDgjrsTVsEzCj * Stories + Reels - 15s - (Still generating this link - I don't know why there are issues with this one. I'll send through shortly!) * Stories + Reels - Image - https://fb.me/adspreview/facebook/2yoIBfgvnHj0yMZ Cheers, Daniel On Tue, May 26, 2026 at 9:01 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Sounds good! We'll work on getting previews for you tomorrow. Cheers, Daniel On Tue, May 26, 2026 at 6:34 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, On another note - If you’re setting these up again (rather than somehow “reactivating” the last Launch campaign) maybe it’s not a bad idea for us to receive the meta preview links. Just to make sure all looks and links okay Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 3:24 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Good point - no need for preview links. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On May 26, 2026, at 9:37 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Thanks Mayu! Confirming receipt here. Quick question - if we're reusing the same assets, do you still need preview links or are we okay to set this on launch day? Cheers, Daniel On Mon, May 25, 2026 at 6:26 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel, Thank you for this! Please find the attached signed IO We’re reusing all the same assets, URLs, caption, targeting, etc. Not sure if you can just turn back on the virtual switch or if you need to set it all up again…If you need access to the creative, they’re h

This is for Circular Materials, but the current Ontario campaign Hi Tina, The client wants us to shift away from Meta comment inventory. You mentioned that you can run IG Stories and Reels only, but

Hi Isabelle & Tina, Just heard from the client re IO2074837 Ontario Extension Plan Apparently they’ve seen a major uptick in Meta comments (191 received since Monday) and they want to make adjustments. They asked if we can remove in-feed or reduce Meta budget and reallocate elsewhere. Could you take a look and let us know your thoughts? From what I can see, the majority of comments were left on the videos on FB in-feed. Not sure if we want to consider turning off FB feed (video and static), but leaving IG feed as is. Stories and Reels (for both FB and IG) seem fine? Let me know! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:30 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote: Perfect, looks good & thank so much Daniel! Have a wonderful weekend! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: 3rd time's a charm - see below: 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e Cheers, Daniel On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks! I see French video now but the CTA should be "learn more” instead of “see details” and I’m getting 404 error for both links. Can you double check? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, See below for the update FR videos. Hoping these work! * 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl * 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl Cheers, Daniel On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel and happy Friday! Thanks for all the preview links. Please see below APPROVED * English all * French * Feeds - 15s, 6s, carousel * Stories + Reels Image TO BE UPDATED * Stories + Reels 6sec: this link displays English video for me, accompanied by French caption & URL, can you double check? See screenshot for reference * Stories + Reels 15sec: no problem, let us know when the link is ready Thank you! Mayu <IMG_0667.jpeg> On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Apologies for the delay on these - please see below for the Meta preview links. Let me know if there are any issues with these English * Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA * Feeds - 6s - <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> Meta for Business (formerly Facebook for Business)<https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> fb.me<https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> [hcNeeHb3mLH.webp]<https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> Feeds - Carousel - https://fb.me/adspreview/facebook/1U3O2Ags1xyDfmP * Stories + Reels - 6s - https://fb.me/adspreview/facebook/20XCc2mQDWCbb7q * Stories + Reels - 15s - https://fb.me/adspreview/facebook/20XB1UHL8L9kinz * Stories + Reels - Image - https://fb.me/adspreview/facebook/29Dzga55jDIru4S French * Feeds - 15s - https://fb.me/adspreview/facebook/21003wagpaCAhZ4 * Feeds - 6s - https://fb.me/adspreview/facebook/1TPCx76DZhfMauN * Feeds - Carousel - https://fb.me/adspreview/facebook/2dWsazfpC2MOurO * Stories + Reels - 6s - https://fb.me/adspreview/facebook/21EDgjrsTVsEzCj * Stories + Reels - 15s - (Still generating this link - I don't know why there are issues with this one. I'll send through shortly!) * Stories + Reels - Image - https://fb.me/adspreview/facebook/2yoIBfgvnHj0yMZ Cheers, Daniel On Tue, May 26, 2026 at 9:01 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideo

Hi Mayu Confirming receipt, I will take a look at this now and provide an update shortly. T On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle & Tina, > > Just heard from the client re IO2074837 Ontario Extension Plan > > Apparently they’ve seen a major uptick in Meta comments (191 received > since Monday) and they want to make adjustments. They asked if we can > remove in-feed or reduce Meta budget and reallocate elsewhere. Could you > take a look and let us know your thoughts? > > From what I can see, the majority of comments were left on the videos on > FB in-feed. Not sure if we want to consider turning off FB feed (video and > static), but leaving IG feed as is. Stories and Reels (for both FB and IG) > seem fine? > > > Let me know! > Mayu > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 5, 2026, at 5:30 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Perfect, looks good & thank so much Daniel! > > Have a wonderful weekend! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > 3rd time's a charm - see below: > > 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs > 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e > > Cheers, > Daniel > > On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Thanks! I see French video now but the CTA should be "learn more” instead >> of “see details” and I’m getting 404 error for both links. Can you double >> check? >> >> Thank you! >> Mayu >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> wrote: >> >> Hi Mayu, >> >> See below for the update FR videos. Hoping these work! >> >> - 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl >> - 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl >> >> Cheers, >> Daniel >> >> On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Daniel and happy Friday! >>> >>> Thanks for all the preview links. Please see below >>> >>> *APPROVED* >>> >>> - English all >>> - French >>> - Feeds - 15s, 6s, carousel >>> - Stories + Reels Image >>> >>> >>> *TO BE UPDATED* >>> >>> - Stories + Reels 6sec: this link displays English video for me, >>> accompanied by French caption & URL, can you double check? See screenshot >>> for reference >>> - Stories + Reels 15sec: no problem, let us know when the link is >>> ready >>> >>> >>> >>> Thank you! >>> Mayu >>> >>> <IMG_0667.jpeg> >>> >>> On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Happy Friday! >>> >>> Apologies for the delay on these - please see below for the Meta preview >>> links. Let me know if there are any issues with these >>> >>> English >>> >>> - Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA >>> - Feeds - 6s - >>> Meta for Business (formerly Facebook for Business) >>> <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> fb.me <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> [image: hcNeeHb3mLH.webp] >>> <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> >>> Feeds - Carousel - https://fb.me/adspreview/facebook/1U3O2Ags1xyDfmP >>> - Stories + Reels - 6s - >>> https://fb.me/adspreview/facebook/20XCc2mQDWCbb7q >>> - Stories + Reels - 15s - >>> https://fb.me/adspreview/facebook/20XB1UHL8L9kinz >>> - Stories + Reels - Image - >>> https://fb.me/adspreview/facebook/29Dzga55jDIru4S >>> >>> French >>> >>> - Feeds - 15s - https://fb.me/adspreview/facebook/21003wagpaCAhZ4 >>> - Feeds - 6s - https://fb.me/adspreview/facebook/1TPCx76DZhfMauN >>> - Feeds - Carousel - >>> https://fb.m

Hi Mayu, I had a call with Tina just now. We can certainly turn off the Meta comments. Once you give us the green light, we'll make the changes thereafter. Our recommendation is to keep the media allocation unchanged for now. We can review the performance next week and provide an updated POV then. Let us know what you think. Thank you, Isabelle On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle & Tina, > > Just heard from the client re IO2074837 Ontario Extension Plan > > Apparently they’ve seen a major uptick in Meta comments (191 received > since Monday) and they want to make adjustments. They asked if we can > remove in-feed or reduce Meta budget and reallocate elsewhere. Could you > take a look and let us know your thoughts? > > From what I can see, the majority of comments were left on the videos on > FB in-feed. Not sure if we want to consider turning off FB feed (video and > static), but leaving IG feed as is. Stories and Reels (for both FB and IG) > seem fine? > > > Let me know! > Mayu > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 5, 2026, at 5:30 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Perfect, looks good & thank so much Daniel! > > Have a wonderful weekend! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > wrote: > > 3rd time's a charm - see below: > > 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs > 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e > > Cheers, > Daniel > > On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Thanks! I see French video now but the CTA should be "learn more” instead >> of “see details” and I’m getting 404 error for both links. Can you double >> check? >> >> Thank you! >> Mayu >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> wrote: >> >> Hi Mayu, >> >> See below for the update FR videos. Hoping these work! >> >> - 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl >> - 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl >> >> Cheers, >> Daniel >> >> On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Daniel and happy Friday! >>> >>> Thanks for all the preview links. Please see below >>> >>> *APPROVED* >>> >>> - English all >>> - French >>> - Feeds - 15s, 6s, carousel >>> - Stories + Reels Image >>> >>> >>> *TO BE UPDATED* >>> >>> - Stories + Reels 6sec: this link displays English video for me, >>> accompanied by French caption & URL, can you double check? See screenshot >>> for reference >>> - Stories + Reels 15sec: no problem, let us know when the link is >>> ready >>> >>> >>> >>> Thank you! >>> Mayu >>> >>> <IMG_0667.jpeg> >>> >>> On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Happy Friday! >>> >>> Apologies for the delay on these - please see below for the Meta preview >>> links. Let me know if there are any issues with these >>> >>> English >>> >>> - Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA >>> - Feeds - 6s - >>> Meta for Business (formerly Facebook for Business) >>> <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> fb.me <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> [image: hcNeeHb3mLH.webp] >>> <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> >>> >>> Feeds - Carousel - https://fb.me/adspreview/facebook/1U3O2Ags1xyDfmP >>> - Stories + Reels - 6s - >>> https://fb.me/adspreview/facebook/20XCc2mQDWCbb7q >>> - Stories + Reels - 15s - >>> https://fb.me/adspreview/facebook/20XB1UHL8L9kinz >>> - Stories + Reels - Imag

Hi Isabelle, Thanks both for looking into this right away! I don’t think they want to turn off comments, actually. Because the optics wouldn’t be so great to appear like they’re not receptive of people’s feedback. What we could do is remove the in-feed placement, and run Reels and Stories only. Is that possible to do? And based on what you see in terms of comments, do you think we should remove FB and IG in-feed placement or just FB? Thanks! Mayu On Jun 11, 2026, at 1:04 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi Mayu, I had a call with Tina just now. We can certainly turn off the Meta comments. Once you give us the green light, we'll make the changes thereafter. Our recommendation is to keep the media allocation unchanged for now. We can review the performance next week and provide an updated POV then. Let us know what you think. Thank you, Isabelle On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle & Tina, Just heard from the client re IO2074837 Ontario Extension Plan Apparently they’ve seen a major uptick in Meta comments (191 received since Monday) and they want to make adjustments. They asked if we can remove in-feed or reduce Meta budget and reallocate elsewhere. Could you take a look and let us know your thoughts? From what I can see, the majority of comments were left on the videos on FB in-feed. Not sure if we want to consider turning off FB feed (video and static), but leaving IG feed as is. Stories and Reels (for both FB and IG) seem fine? Let me know! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:30 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Perfect, looks good & thank so much Daniel! Have a wonderful weekend! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: 3rd time's a charm - see below: 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e Cheers, Daniel On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks! I see French video now but the CTA should be "learn more” instead of “see details” and I’m getting 404 error for both links. Can you double check? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, See below for the update FR videos. Hoping these work! * 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl * 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl Cheers, Daniel On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Daniel and happy Friday! Thanks for all the preview links. Please see below APPROVED * English all * French * Feeds - 15s, 6s, carousel * Stories + Reels Image TO BE UPDATED * Stories + Reels 6sec: this link displays English video for me, accompanied by French caption & URL, can you double check? See screenshot for reference * Stories + Reels 15sec: no problem, let us know when the link is ready Thank you! Mayu <IMG_0667.jpeg> On Jun 5, 2026, at 9:52 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, Happy Friday! Apologies for the delay on these - please see below for the Meta preview links. Let me know if there are any issues with these English * Feeds - 15s - https://fb.me/adspreview/facebook/1UR3LzYVtAN1yxA * Feeds - 6s - <https://fb.me/adspreview/facebook/23OzoLlNmiwdhtD> Meta for Business (formerly Facebook

Hi Mayu, Understood on the rationale. We can swap in-feed for reels and stories only. The CPMs are coming in higher. Shall we put together an updated media plan for consideration? In the meantime, shall we PAUSE the Meta in-feed placements? Thank you, Isabelle 647-309-8620 On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle, > > Thanks both for looking into this right away! > > I don’t think they want to turn off comments, actually. Because the optics > wouldn’t be so great to appear like they’re not receptive of people’s > feedback. What we could do is remove the in-feed placement, and run Reels > and Stories only. Is that possible to do? And based on what you see in > terms of comments, do you think we should remove FB and IG in-feed > placement or just FB? > > Thanks! > Mayu > > On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Mayu, > > I had a call with Tina just now. We can certainly turn off the Meta > comments. Once you give us the green light, we'll make the changes > thereafter. > > Our recommendation is to keep the media allocation unchanged for now. We > can review the performance next week and provide an updated POV then. Let > us know what you think. > > Thank you, > Isabelle > > On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle & Tina, >> >> Just heard from the client re IO2074837 Ontario Extension Plan >> >> Apparently they’ve seen a major uptick in Meta comments (191 received >> since Monday) and they want to make adjustments. They asked if we can >> remove in-feed or reduce Meta budget and reallocate elsewhere. Could you >> take a look and let us know your thoughts? >> >> From what I can see, the majority of comments were left on the videos on >> FB in-feed. Not sure if we want to consider turning off FB feed (video and >> static), but leaving IG feed as is. Stories and Reels (for both FB and IG) >> seem fine? >> >> >> Let me know! >> Mayu >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 5, 2026, at 5:30 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Perfect, looks good & thank so much Daniel! >> >> Have a wonderful weekend! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> wrote: >> >> 3rd time's a charm - see below: >> >> 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs >> 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e >> >> Cheers, >> Daniel >> >> On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Thanks! I see French video now but the CTA should be "learn more” >>> instead of “see details” and I’m getting 404 error for both links. Can you >>> double check? >>> >>> Thank you! >>> Mayu >>> >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> See below for the update FR videos. Hoping these work! >>> >>> - 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl >>> - 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl >>> >>> Cheers, >>> Daniel >>> >>> On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Daniel and happy Friday! >>>> >>>> Thanks for all the preview links. Please see below >>>> >>>> *APPROVED* >>>> >>>> - English all >>>> - French >>>> - Feeds - 15s, 6s, carousel >>>> - Stories + Reels Image >>>> >>>> >>>> *TO BE UPDATED* >>>> >>>> - Stories + Reels 6sec: this link displays English video for me, >>>> accompanied by French caption & URL, can you double check? See screenshot >>>> for reference >>>> - Stories + Reels 15sec: no proble

Hi Isabelle, Great, yes - please pause in-feed placements and run only reels and stories for Meta. In terms of an updated media plan, sure if there’s anything you recommend it’ll be good to know. Maybe next week once everything settles down with the above meta change? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:49 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com> wrote: Hi Mayu, Understood on the rationale. We can swap in-feed for reels and stories only. The CPMs are coming in higher. Shall we put together an updated media plan for consideration? In the meantime, shall we PAUSE the Meta in-feed placements? Thank you, Isabelle 647-309-8620 On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thanks both for looking into this right away! I don’t think they want to turn off comments, actually. Because the optics wouldn’t be so great to appear like they’re not receptive of people’s feedback. What we could do is remove the in-feed placement, and run Reels and Stories only. Is that possible to do? And based on what you see in terms of comments, do you think we should remove FB and IG in-feed placement or just FB? Thanks! Mayu On Jun 11, 2026, at 1:04 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, I had a call with Tina just now. We can certainly turn off the Meta comments. Once you give us the green light, we'll make the changes thereafter. Our recommendation is to keep the media allocation unchanged for now. We can review the performance next week and provide an updated POV then. Let us know what you think. Thank you, Isabelle On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle & Tina, Just heard from the client re IO2074837 Ontario Extension Plan Apparently they’ve seen a major uptick in Meta comments (191 received since Monday) and they want to make adjustments. They asked if we can remove in-feed or reduce Meta budget and reallocate elsewhere. Could you take a look and let us know your thoughts? From what I can see, the majority of comments were left on the videos on FB in-feed. Not sure if we want to consider turning off FB feed (video and static), but leaving IG feed as is. Stories and Reels (for both FB and IG) seem fine? Let me know! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:30 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Perfect, looks good & thank so much Daniel! Have a wonderful weekend! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: 3rd time's a charm - see below: 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e Cheers, Daniel On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Thanks! I see French video now but the CTA should be "learn more” instead of “see details” and I’m getting 404 error for both links. Can you double check? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 4:42 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Mayu, See below for the update FR videos. Hoping these work! * 6s Story FR - https://fb.me/adspreview/facebook/2eRIMdaLZOXu9sl * 15s Story FR - https://fb.me/adspreview/facebook/1UDjjltfD10cTMl Cheers, Daniel On Fri, Jun 5, 2026 at 4:07 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>

Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a look at both of the following options and provide you with our recommendations; 1) shifting impressions from Meta to existing approved placements 2) shift of impressions from FEEDS to Stories and Reels Have a fabulous evening! T On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle, > > Great, yes - please pause in-feed placements and run only reels and > stories for Meta. > > In terms of an updated media plan, sure if there’s anything you recommend > it’ll be good to know. Maybe next week once everything settles down with > the above meta change? > > > > Thank you! > Mayu > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Mayu, > > Understood on the rationale. We can swap in-feed for reels and stories > only. The CPMs are coming in higher. Shall we put together an updated > media plan for consideration? In the meantime, shall we PAUSE the Meta > in-feed placements? > > Thank you, > Isabelle > 647-309-8620 > > > On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Thanks both for looking into this right away! >> >> I don’t think they want to turn off comments, actually. Because the >> optics wouldn’t be so great to appear like they’re not receptive of >> people’s feedback. What we could do is remove the in-feed placement, and >> run Reels and Stories only. Is that possible to do? And based on what you >> see in terms of comments, do you think we should remove FB and IG in-feed >> placement or just FB? >> >> Thanks! >> Mayu >> >> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> I had a call with Tina just now. We can certainly turn off the Meta >> comments. Once you give us the green light, we'll make the changes >> thereafter. >> >> Our recommendation is to keep the media allocation unchanged for now. We >> can review the performance next week and provide an updated POV then. >> Let us know what you think. >> >> Thank you, >> Isabelle >> >> On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle & Tina, >>> >>> Just heard from the client re IO2074837 Ontario Extension Plan >>> >>> Apparently they’ve seen a major uptick in Meta comments (191 received >>> since Monday) and they want to make adjustments. They asked if we can >>> remove in-feed or reduce Meta budget and reallocate elsewhere. Could you >>> take a look and let us know your thoughts? >>> >>> From what I can see, the majority of comments were left on the videos on >>> FB in-feed. Not sure if we want to consider turning off FB feed (video and >>> static), but leaving IG feed as is. Stories and Reels (for both FB and IG) >>> seem fine? >>> >>> >>> Let me know! >>> Mayu >>> >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 5, 2026, at 5:30 PM, Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Perfect, looks good & thank so much Daniel! >>> >>> Have a wonderful weekend! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> wrote: >>> >>> 3rd time's a charm - see below: >>> >>> 6s - https://fb.me/adspreview/facebook/2p5hKPXHzCUoVUs >>> 15s - https://fb.me/adspreview/facebook/1Y5U6P6veuC2e2e >>> >>> Cheers, >>> Daniel >>> >>> On Fri, Jun 5, 2026 at 4:54 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Thanks! I see French video now but the CTA should be "learn more” >>>> instead of “see d

Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a look at both of the following options and provide you with our recommendations; 1) shifting impressions from Meta to existing approved placements 2) shift of impressions from FEEDS to Stories and Reels Have a fabulous evening! T On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Great, yes - please pause in-feed placements and run only reels and stories for Meta. In terms of an updated media plan, sure if there’s anything you recommend it’ll be good to know. Maybe next week once everything settles down with the above meta change? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:49 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Understood on the rationale. We can swap in-feed for reels and stories only. The CPMs are coming in higher. Shall we put together an updated media plan for consideration? In the meantime, shall we PAUSE the Meta in-feed placements? Thank you, Isabelle 647-309-8620 On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thanks both for looking into this right away! I don’t think they want to turn off comments, actually. Because the optics wouldn’t be so great to appear like they’re not receptive of people’s feedback. What we could do is remove the in-feed placement, and run Reels and Stories only. Is that possible to do? And based on what you see in terms of comments, do you think we should remove FB and IG in-feed placement or just FB? Thanks! Mayu On Jun 11, 2026, at 1:04 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, I had a call with Tina just now. We can certainly turn off the Meta comments. Once you give us the green light, we'll make the changes thereafter. Our recommendation is to keep the media allocation unchanged for now. We can review the performance next week and provide an updated POV then. Let us know what you think. Thank you, Isabelle On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle & Tina, Just heard from the client re IO2074837 Ontario Extension Plan Apparently they’ve seen a major uptick in Meta comments (191 received since Monday) and they want to make adjustments. They asked if we can remove in-feed or reduce Meta budget and reallocate elsewhere. Could you take a look and let us know your thoughts? From what I can see, the majority of comments were left on the videos on FB in-feed. Not sure if we want to consider turning off FB feed (video and static), but leaving IG feed as is. Stories and Reels (for both FB and IG) seem fine? Let me know! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:30 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Perfect, looks good & thank so much Daniel! Have a wonderful weekend! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 5, 2026, at 5:02 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailt

Tina - are you able to help with this today? Let me know what you need from me. ---------- Forwarded message --------- From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> Date: Thu, Jun 18, 2026 at 11:38 AM Subject: Re: ON New Materials Launch - Extension Plan To: Tina Preussner <tina.preussner@ideonmedia.com> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Karla Dantas < karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a look at both of the following options and provide you with our recommendations; 1) shifting impressions from Meta to existing approved placements 2) shift of impressions from FEEDS to Stories and Reels Have a fabulous evening! T On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Isabelle, > > Great, yes - please pause in-feed placements and run only reels and > stories for Meta. > > In terms of an updated media plan, sure if there’s anything you recommend > it’ll be good to know. Maybe next week once everything settles down with > the above meta change? > > > > Thank you! > Mayu > > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Mayu, > > Understood on the rationale. We can swap in-feed for reels and stories > only. The CPMs are coming in higher. Shall we put together an updated > media plan for consideration? In the meantime, shall we PAUSE the Meta > in-feed placements? > > Thank you, > Isabelle > 647-309-8620 > > > On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Thanks both for looking into this right away! >> >> I don’t think they want to turn off comments, actually. Because the >> optics wouldn’t be so great to appear like they’re not receptive of >> people’s feedback. What we could do is remove the in-feed placement, and >> run Reels and Stories only. Is that possible to do? And based on what you >> see in terms of comments, do you think we should remove FB and IG in-feed >> placement or just FB? >> >> Thanks! >> Mayu >> >> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> I had a call with Tina just now. We can certainly turn off the Meta >> comments. Once you give us the green light, we'll make the changes >> thereafter. >> >> Our recommendation is to keep the media allocation unchanged for now. We >> can review the performance next week and provide an updated POV then. >> Let us know what you think. >> >> Thank you, >> Isabelle >> >> On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle & Tina, >>> >>> Just heard from the client re IO2074837 Ontario Extension Plan >>> >>> Apparently they’ve seen a major uptick in Meta comments (191 received >>> since Monday) and they want to make adjustments. They asked if we can >>> remove in-feed or reduce Meta budget and reallocate elsewhere. Could you >>> take a look and let us know your thoughts? >>> >>> From what I can see, the majority of comments were left on the videos on >>> FB in-feed. Not sure if we want to consider turning off FB feed (video and >>> static), but leaving IG feed as

I will be able to review before EOD today and send out a reco On Thu, Jun 18, 2026 at 1:40 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Tina - are you able to help with this today? Let me know what you need > from me. > > > ---------- Forwarded message --------- > From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> > Date: Thu, Jun 18, 2026 at 11:38 AM > Subject: Re: ON New Materials Launch - Extension Plan > To: Tina Preussner <tina.preussner@ideonmedia.com> > Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Karla Dantas < > karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > > > Hi Tina, > > Happy almost Thursday! > > Doing a quick check in to see if Meta is doing better now in terms of > comments (hopefully it’s much less since last week or zero!) or if further > changes are recommended. If you need more time to observe, that’s > understandable too - let us know & thanks! > > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu > Confirming I've paused all FEED placements. I will work on revising the > plan for delivery next week, once impressions settle, thamk-you for that > consideration. I will take a look at both of the following options and > provide you with our recommendations; > 1) shifting impressions from Meta to existing approved placements > 2) shift of impressions from FEEDS to Stories and Reels > > Have a fabulous evening! > T > > On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Great, yes - please pause in-feed placements and run only reels and >> stories for Meta. >> >> In terms of an updated media plan, sure if there’s anything you recommend >> it’ll be good to know. Maybe next week once everything settles down with >> the above meta change? >> >> >> >> Thank you! >> Mayu >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Understood on the rationale. We can swap in-feed for reels and stories >> only. The CPMs are coming in higher. Shall we put together an updated >> media plan for consideration? In the meantime, shall we PAUSE the Meta >> in-feed placements? >> >> Thank you, >> Isabelle >> 647-309-8620 >> >> >> On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle, >>> >>> Thanks both for looking into this right away! >>> >>> I don’t think they want to turn off comments, actually. Because the >>> optics wouldn’t be so great to appear like they’re not receptive of >>> people’s feedback. What we could do is remove the in-feed placement, and >>> run Reels and Stories only. Is that possible to do? And based on what you >>> see in terms of comments, do you think we should remove FB and IG in-feed >>> placement or just FB? >>> >>> Thanks! >>> Mayu >>> >>> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> I had a call with Tina just now. We can certainly turn off the Meta >>> comments. Once you give us the green light, we'll make the changes >>> thereafter. >>> >>> Our recommendation is to keep the media allocation unchanged for now. >>> We can review the performance next week and provide an updated POV >>> then. Let us know what you think. >>> >>> Thank you, >>> Isabelle >>> >>> On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle & Tina, >>>> >>>> Just heard from the client re IO2074837 Ontario Extension Plan >>>> >>>> Apparently they’ve seen a major uptick in Meta comments (191 received >>>> since Monday) and they want to make adjustments. They asked if we can

Can you let Mayu know the action plan ASAP please? On Thu, Jun 18, 2026 at 1:48 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > I will be able to review before EOD today and send out a reco > > On Thu, Jun 18, 2026 at 1:40 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Tina - are you able to help with this today? Let me know what you need >> from me. >> >> >> ---------- Forwarded message --------- >> From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> >> Date: Thu, Jun 18, 2026 at 11:38 AM >> Subject: Re: ON New Materials Launch - Extension Plan >> To: Tina Preussner <tina.preussner@ideonmedia.com> >> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Karla Dantas < >> karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, >> Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> >> >> Hi Tina, >> >> Happy almost Thursday! >> >> Doing a quick check in to see if Meta is doing better now in terms of >> comments (hopefully it’s much less since last week or zero!) or if further >> changes are recommended. If you need more time to observe, that’s >> understandable too - let us know & thanks! >> >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Confirming I've paused all FEED placements. I will work on revising the >> plan for delivery next week, once impressions settle, thamk-you for that >> consideration. I will take a look at both of the following options and >> provide you with our recommendations; >> 1) shifting impressions from Meta to existing approved placements >> 2) shift of impressions from FEEDS to Stories and Reels >> >> Have a fabulous evening! >> T >> >> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle, >>> >>> Great, yes - please pause in-feed placements and run only reels and >>> stories for Meta. >>> >>> In terms of an updated media plan, sure if there’s anything you >>> recommend it’ll be good to know. Maybe next week once everything settles >>> down with the above meta change? >>> >>> >>> >>> Thank you! >>> Mayu >>> >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Understood on the rationale. We can swap in-feed for reels and stories >>> only. The CPMs are coming in higher. Shall we put together an updated >>> media plan for consideration? In the meantime, shall we PAUSE the Meta >>> in-feed placements? >>> >>> Thank you, >>> Isabelle >>> 647-309-8620 >>> >>> >>> On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Thanks both for looking into this right away! >>>> >>>> I don’t think they want to turn off comments, actually. Because the >>>> optics wouldn’t be so great to appear like they’re not receptive of >>>> people’s feedback. What we could do is remove the in-feed placement, and >>>> run Reels and Stories only. Is that possible to do? And based on what you >>>> see in terms of comments, do you think we should remove FB and IG in-feed >>>> placement or just FB? >>>> >>>> Thanks! >>>> Mayu >>>> >>>> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> I had a call with Tina just now. We can certainly turn off the Meta >>>> comments. Once you give us the green light, we'll make the changes >>>> thereafter. >>>> >>>> Our recommendation is to keep the media allocation unchanged for now. >>>> We can review the performance next week and provide an updated POV >>>> then. Let us know what you think. >>>> >>>> Thank you, >>>> Isabelle >>>> >>>> On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.

Hi Mayu! Friday is almost here!!! Confirming receipt, I am reviewing your request and will have a reco for you today :) T On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Tina, > > Happy almost Thursday! > > Doing a quick check in to see if Meta is doing better now in terms of > comments (hopefully it’s much less since last week or zero!) or if further > changes are recommended. If you need more time to observe, that’s > understandable too - let us know & thanks! > > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu > Confirming I've paused all FEED placements. I will work on revising the > plan for delivery next week, once impressions settle, thamk-you for that > consideration. I will take a look at both of the following options and > provide you with our recommendations; > 1) shifting impressions from Meta to existing approved placements > 2) shift of impressions from FEEDS to Stories and Reels > > Have a fabulous evening! > T > > On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Isabelle, >> >> Great, yes - please pause in-feed placements and run only reels and >> stories for Meta. >> >> In terms of an updated media plan, sure if there’s anything you recommend >> it’ll be good to know. Maybe next week once everything settles down with >> the above meta change? >> >> >> >> Thank you! >> Mayu >> >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Hi Mayu, >> >> Understood on the rationale. We can swap in-feed for reels and stories >> only. The CPMs are coming in higher. Shall we put together an updated >> media plan for consideration? In the meantime, shall we PAUSE the Meta >> in-feed placements? >> >> Thank you, >> Isabelle >> 647-309-8620 >> >> >> On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle, >>> >>> Thanks both for looking into this right away! >>> >>> I don’t think they want to turn off comments, actually. Because the >>> optics wouldn’t be so great to appear like they’re not receptive of >>> people’s feedback. What we could do is remove the in-feed placement, and >>> run Reels and Stories only. Is that possible to do? And based on what you >>> see in terms of comments, do you think we should remove FB and IG in-feed >>> placement or just FB? >>> >>> Thanks! >>> Mayu >>> >>> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> I had a call with Tina just now. We can certainly turn off the Meta >>> comments. Once you give us the green light, we'll make the changes >>> thereafter. >>> >>> Our recommendation is to keep the media allocation unchanged for now. >>> We can review the performance next week and provide an updated POV >>> then. Let us know what you think. >>> >>> Thank you, >>> Isabelle >>> >>> On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle & Tina, >>>> >>>> Just heard from the client re IO2074837 Ontario Extension Plan >>>> >>>> Apparently they’ve seen a major uptick in Meta comments (191 received >>>> since Monday) and they want to make adjustments. They asked if we can >>>> remove in-feed or reduce Meta budget and reallocate elsewhere. Could you >>>> take a look and let us know your thoughts? >>>> >>>> From what I can see, the majority of comments were left on the videos >>>> on FB in-feed. Not sure if we want to consider turning off FB feed (video >>>> and static), but leaving IG feed as is. Stories and Reels (for both FB and >>>> IG) seem fine? >>>> >>>> >>>> Let me know! >>>> Mayu >>>> >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>

Hi Mayu Apologies for the delay, we have seen 32 comments since June 12th. Would this be an acceptable amount for the past 6 days? If required, I can move budget towards English Display as Ethnic Display is currently maxed out on avails for the geos. Let me know your thoughts and I can update the plan accordingly T On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Hi Mayu! Friday is almost here!!! > > Confirming receipt, I am reviewing your request and will have a reco for > you today :) > > T > > On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Happy almost Thursday! >> >> Doing a quick check in to see if Meta is doing better now in terms of >> comments (hopefully it’s much less since last week or zero!) or if further >> changes are recommended. If you need more time to observe, that’s >> understandable too - let us know & thanks! >> >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Confirming I've paused all FEED placements. I will work on revising the >> plan for delivery next week, once impressions settle, thamk-you for that >> consideration. I will take a look at both of the following options and >> provide you with our recommendations; >> 1) shifting impressions from Meta to existing approved placements >> 2) shift of impressions from FEEDS to Stories and Reels >> >> Have a fabulous evening! >> T >> >> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Isabelle, >>> >>> Great, yes - please pause in-feed placements and run only reels and >>> stories for Meta. >>> >>> In terms of an updated media plan, sure if there’s anything you >>> recommend it’ll be good to know. Maybe next week once everything settles >>> down with the above meta change? >>> >>> >>> >>> Thank you! >>> Mayu >>> >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>> Hi Mayu, >>> >>> Understood on the rationale. We can swap in-feed for reels and stories >>> only. The CPMs are coming in higher. Shall we put together an updated >>> media plan for consideration? In the meantime, shall we PAUSE the Meta >>> in-feed placements? >>> >>> Thank you, >>> Isabelle >>> 647-309-8620 >>> >>> >>> On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Thanks both for looking into this right away! >>>> >>>> I don’t think they want to turn off comments, actually. Because the >>>> optics wouldn’t be so great to appear like they’re not receptive of >>>> people’s feedback. What we could do is remove the in-feed placement, and >>>> run Reels and Stories only. Is that possible to do? And based on what you >>>> see in terms of comments, do you think we should remove FB and IG in-feed >>>> placement or just FB? >>>> >>>> Thanks! >>>> Mayu >>>> >>>> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> I had a call with Tina just now. We can certainly turn off the Meta >>>> comments. Once you give us the green light, we'll make the changes >>>> thereafter. >>>> >>>> Our recommendation is to keep the media allocation unchanged for now. >>>> We can review the performance next week and provide an updated POV >>>> then. Let us know what you think. >>>> >>>> Thank you, >>>> Isabelle >>>> >>>> On Thu, Jun 11, 2026 at 11:27 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle & Tina, >>>>> >>>>> Just heard from the client re IO2074837 Ontario Extension Plan >>>>> >>>>> Apparently they’ve seen a major uptick in Meta comments (191 received >>>>> since Monday

Wait you hadn't paused it as requested? Sent from my iPhone On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote:  Hi Mayu Apologies for the delay, we have seen

FEEDS was paused as requested, Reels & Stories were left live per Mayu request On Thu, Jun 18, 2026 at 5:05 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Wait you hadn’t paused it as requested? > > Sent from my iPhone > > On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > >  > Hi Mayu > Apologies for the delay, we have seen 32 comments since June 12th. Would > this be an acceptable amount for the past 6 days? > If required, I can move budget towards English Display as Ethnic Display > is currently maxed out on avails for the geos. > > Let me know your thoughts and I can update the plan accordingly > T > > > On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Hi Mayu! Friday is almost here!!! >> >> Confirming receipt, I am reviewing your request and will have a reco for >> you today :) >> >> T >> >> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Happy almost Thursday! >>> >>> Doing a quick check in to see if Meta is doing better now in terms of >>> comments (hopefully it’s much less since last week or zero!) or if further >>> changes are recommended. If you need more time to observe, that’s >>> understandable too - let us know & thanks! >>> >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Confirming I've paused all FEED placements. I will work on revising the >>> plan for delivery next week, once impressions settle, thamk-you for that >>> consideration. I will take a look at both of the following options and >>> provide you with our recommendations; >>> 1) shifting impressions from Meta to existing approved placements >>> 2) shift of impressions from FEEDS to Stories and Reels >>> >>> Have a fabulous evening! >>> T >>> >>> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Great, yes - please pause in-feed placements and run only reels and >>>> stories for Meta. >>>> >>>> In terms of an updated media plan, sure if there’s anything you >>>> recommend it’ll be good to know. Maybe next week once everything settles >>>> down with the above meta change? >>>> >>>> >>>> >>>> Thank you! >>>> Mayu >>>> >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Understood on the rationale. We can swap in-feed for reels and stories >>>> only. The CPMs are coming in higher. Shall we put together an updated >>>> media plan for consideration? In the meantime, shall we PAUSE the Meta >>>> in-feed placements? >>>> >>>> Thank you, >>>> Isabelle >>>> 647-309-8620 >>>> >>>> >>>> On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> Thanks both for looking into this right away! >>>>> >>>>> I don’t think they want to turn off comments, actually. Because the >>>>> optics wouldn’t be so great to appear like they’re not receptive of >>>>> people’s feedback. What we could do is remove the in-feed placement, and >>>>> run Reels and Stories only. Is that possible to do? And based on what you >>>>> see in terms of comments, do you think we should remove FB and IG in-feed >>>>> placement or just FB? >>>>> >>>>> Thanks! >>>>> Mayu >>>>> >>>>> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>> Hi Mayu, >>>>> >>>>> I had a call with Tina just now. We can certainly turn off the Meta >>>>> comments. Once you give us the green light, we'll make the changes >>>>> thereafter. >>>>> >>>>> Our recommendation is to keep the media allocation unchanged f

Hi Tina, Thank you for the update! That’s much much less than last week, which is great news. I’ll check with CM to see how they’re feeling and see if they want to leave as is or move budget toward English Display. Stay tuned! Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu Apologies for the delay, we have seen 32 comments since June 12th. Would this be an acceptable amount for the past 6 days? If required, I can move budget towards English Display as Ethnic Display is currently maxed out on avails for the geos. Let me know your thoughts and I can update the plan accordingly T On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu! Friday is almost here!!! Confirming receipt, I am reviewing your request and will have a reco for you today :) T On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a look at both of the following options and provide you with our recommendations; 1) shifting impressions from Meta to existing approved placements 2) shift of impressions from FEEDS to Stories and Reels Have a fabulous evening! T On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Great, yes - please pause in-feed placements and run only reels and stories for Meta. In terms of an updated media plan, sure if there’s anything you recommend it’ll be good to know. Maybe next week once everything settles down with the above meta change? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:49 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Understood on the rationale. We can swap in-feed for reels and stories only. The CPMs are coming in higher. Shall we put together an updated media plan for consideration? In the meantime, shall we PAUSE the Meta in-feed placements? Thank you, Isabelle 647-309-8620 On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thanks both for looking into this right away! I don’t think they want to turn off comments, actually. Because the optics wouldn’t be so great to appear like they’re not receptive of people’s feedback. What we could do is remove the in-feed placement, and run Reels and Stories only. Is that possible to do? And based on what you see in terms of comments, do you think we should remove FB and IG in-feed placement or just FB? Thanks! Mayu On Jun 11, 2026, at 1:04 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, I had a call with Tina just now. We can certainly turn off the Meta comments. Once you give us the green light, we'll make the changes thereafter. Our recommendation is to keep the media allocation unchanged for now. We can review the performance next week and provide an updated POV then. Let us know what you think. Thank you, Isabelle On Thu, Jun 11, 2026 a

Good morning! Will do. Happy Friday 🎉 T On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Tina, > > Thank you for the update! That’s much much less than last week, which is > great news. I’ll check with CM to see how they’re feeling and see if they > want to leave as is or move budget toward English Display. Stay tuned! > > Thanks! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu > Apologies for the delay, we have seen 32 comments since June 12th. Would > this be an acceptable amount for the past 6 days? > If required, I can move budget towards English Display as Ethnic Display > is currently maxed out on avails for the geos. > > Let me know your thoughts and I can update the plan accordingly > T > > > On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Hi Mayu! Friday is almost here!!! >> >> Confirming receipt, I am reviewing your request and will have a reco for >> you today :) >> >> T >> >> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Happy almost Thursday! >>> >>> Doing a quick check in to see if Meta is doing better now in terms of >>> comments (hopefully it’s much less since last week or zero!) or if further >>> changes are recommended. If you need more time to observe, that’s >>> understandable too - let us know & thanks! >>> >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Confirming I've paused all FEED placements. I will work on revising the >>> plan for delivery next week, once impressions settle, thamk-you for that >>> consideration. I will take a look at both of the following options and >>> provide you with our recommendations; >>> 1) shifting impressions from Meta to existing approved placements >>> 2) shift of impressions from FEEDS to Stories and Reels >>> >>> Have a fabulous evening! >>> T >>> >>> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Great, yes - please pause in-feed placements and run only reels and >>>> stories for Meta. >>>> >>>> In terms of an updated media plan, sure if there’s anything you >>>> recommend it’ll be good to know. Maybe next week once everything settles >>>> down with the above meta change? >>>> >>>> >>>> >>>> Thank you! >>>> Mayu >>>> >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>> Hi Mayu, >>>> >>>> Understood on the rationale. We can swap in-feed for reels and stories >>>> only. The CPMs are coming in higher. Shall we put together an updated >>>> media plan for consideration? In the meantime, shall we PAUSE the Meta >>>> in-feed placements? >>>> >>>> Thank you, >>>> Isabelle >>>> 647-309-8620 >>>> >>>> >>>> On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> Thanks both for looking into this right away! >>>>> >>>>> I don’t think they want to turn off comments, actually. Because the >>>>> optics wouldn’t be so great to appear like they’re not receptive of >>>>> people’s feedback. What we could do is remove the in-feed placement, and >>>>> run Reels and Stories only. Is that possible to do? And based on what you >>>>> see in terms of comments, do you think we should remove FB and IG in-feed >>>>> placement or just FB? >>>>> >>>>> Thanks! >>>>> Mayu >>>>> >>>>> On Jun 11, 2026, at 1:04 PM, Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>> Hi Mayu, >>>>> >>>>> I ha

Hi again! Just heard back from the client - they said that the comments have been manageable this week and are happy to leave it this way for now. So no further action needed. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Good morning! Will do. Happy Friday 🎉 T On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the update! That’s much much less than last week, which is great news. I’ll check with CM to see how they’re feeling and see if they want to leave as is or move budget toward English Display. Stay tuned! Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Apologies for the delay, we have seen 32 comments since June 12th. Would this be an acceptable amount for the past 6 days? If required, I can move budget towards English Display as Ethnic Display is currently maxed out on avails for the geos. Let me know your thoughts and I can update the plan accordingly T On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu! Friday is almost here!!! Confirming receipt, I am reviewing your request and will have a reco for you today :) T On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a look at both of the following options and provide you with our recommendations; 1) shifting impressions from Meta to existing approved placements 2) shift of impressions from FEEDS to Stories and Reels Have a fabulous evening! T On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Great, yes - please pause in-feed placements and run only reels and stories for Meta. In terms of an updated media plan, sure if there’s anything you recommend it’ll be good to know. Maybe next week once everything settles down with the above meta change? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:49 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Understood on the rationale. We can swap in-feed for reels and stories only. The CPMs are coming in higher. Shall we put together an updated media plan for consideration? In the meantime, shall we PAUSE the Meta in-feed placements? Thank you, Isabelle 647-309-8620 On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thanks both for looking into this right away! I don’t think they want to turn off comments, actually. Because the optics wouldn’t be so great to appear like they’re not receptive of people’s feedback. What we could do is remove the in-feed placement, and run Reels and Stories only. Is that possible to do? And based on what you see in terms of comments, do you think we should r

We have PAUSED some of the line items. Want to ensure we spend in full. Are we un-pausing those line items? Or, shifting to another line item? Can you confirm that this is correct and how much money is not being spent? I'm happy to ask Mayu what she wants to do, together with our recommendation. My main goal - ensure the campaign spends in full. ---------- Forwarded message --------- From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> Date: Fri, Jun 19, 2026 at 10:59 AM Subject: Re: ON New Materials Launch - Extension Plan To: Tina Preussner <tina.preussner@ideonmedia.com> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Karla Dantas < karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Hi again! Just heard back from the client - they said that the comments have been manageable this week and are happy to leave it this way for now. So no further action needed. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Good morning! Will do. Happy Friday 🎉 T On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Tina, > > Thank you for the update! That’s much much less than last week, which is > great news. I’ll check with CM to see how they’re feeling and see if they > want to leave as is or move budget toward English Display. Stay tuned! > > Thanks! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu > Apologies for the delay, we have seen 32 comments since June 12th. Would > this be an acceptable amount for the past 6 days? > If required, I can move budget towards English Display as Ethnic Display > is currently maxed out on avails for the geos. > > Let me know your thoughts and I can update the plan accordingly > T > > > On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Hi Mayu! Friday is almost here!!! >> >> Confirming receipt, I am reviewing your request and will have a reco for >> you today :) >> >> T >> >> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Happy almost Thursday! >>> >>> Doing a quick check in to see if Meta is doing better now in terms of >>> comments (hopefully it’s much less since last week or zero!) or if further >>> changes are recommended. If you need more time to observe, that’s >>> understandable too - let us know & thanks! >>> >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Confirming I've paused all FEED placements. I will work on revising the >>> plan for delivery next week, once impressions settle, thamk-you for that >>> consideration. I will take a look at both of the following options and >>> provide you with our recommendations; >>> 1) shifting impressions from Meta to existing approved placements >>> 2) shift of impressions from FEEDS to Stories and Reels >>> >>> Have a fabulous evening! >>> T >>> >>> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Great, yes - please pause in-feed placements and run only reels and >>>> stories for Meta. >>>> >>>> In terms of an updated media plan, sure if there’s anything you >>>> recommend it’ll be good to know. Maybe next week once everything settles >>>> down with the above meta change? >>>> >>>> >>>> >>>> Thank you! >>>> Mayu >>>> >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >>>> isabelle.davidian@ideon

Hi Isabelle, Happy Friday! We have not paused line items; we have paused creatives. Meta has "relearned" over the past week and we are forecasting to deliver the Meta campaign without having to run in FEEDS. T On Fri, Jun 19, 2026 at 11:03 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > We have PAUSED some of the line items. Want to ensure we spend in full. > Are we un-pausing those line items? Or, shifting to another line item? > > Can you confirm that this is correct and how much money is not being > spent? I'm happy to ask Mayu what she wants to do, together with our > recommendation. > > My main goal - ensure the campaign spends in full. > > > ---------- Forwarded message --------- > From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> > Date: Fri, Jun 19, 2026 at 10:59 AM > Subject: Re: ON New Materials Launch - Extension Plan > To: Tina Preussner <tina.preussner@ideonmedia.com> > Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Karla Dantas < > karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > > > Hi again! > > Just heard back from the client - they said that the comments have been > manageable this week and are happy to leave it this way for now. So no > further action needed. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Good morning! Will do. > Happy Friday 🎉 > > T > > On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Thank you for the update! That’s much much less than last week, which is >> great news. I’ll check with CM to see how they’re feeling and see if they >> want to leave as is or move budget toward English Display. Stay tuned! >> >> Thanks! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 18, 2026, at 4:56 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Apologies for the delay, we have seen 32 comments since June 12th. Would >> this be an acceptable amount for the past 6 days? >> If required, I can move budget towards English Display as Ethnic Display >> is currently maxed out on avails for the geos. >> >> Let me know your thoughts and I can update the plan accordingly >> T >> >> >> On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Hi Mayu! Friday is almost here!!! >>> >>> Confirming receipt, I am reviewing your request and will have a reco >>> for you today :) >>> >>> T >>> >>> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Tina, >>>> >>>> Happy almost Thursday! >>>> >>>> Doing a quick check in to see if Meta is doing better now in terms of >>>> comments (hopefully it’s much less since last week or zero!) or if further >>>> changes are recommended. If you need more time to observe, that’s >>>> understandable too - let us know & thanks! >>>> >>>> Mayu >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>> Hi Mayu >>>> Confirming I've paused all FEED placements. I will work on revising >>>> the plan for delivery next week, once impressions settle, thamk-you for >>>> that consideration. I will take a look at both of the following options >>>> and provide you with our recommendations; >>>> 1) shifting impressions from Meta to existing approved placements >>>> 2) shift of impressions from FEEDS to Stories and Reels >>>> >>>> Have a fabulous evening! >>>> T >>>> >>>> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> Great, yes - please pause in-feed placements and ru

I see! The feeds didn't have their own line item, they are one of the creatives under the Meta bucket? There's no line item that has been paused, only creative (with multiple per line items)

You got it 😁👍🏻 On Fri, Jun 19, 2026 at 11:38 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > I see! The feeds didn’t have their own line item, they are one of the > creatives under the Meta bucket? There’s no line item that has been paused, > only creative (with multiple per line items) that are paused. Correct? > > On Jun 19, 2026, at 11:32 AM, Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >  > Hi Isabelle, Happy Friday! > We have not paused line items; we have paused creatives. Meta has > "relearned" over the past week and we are forecasting to deliver the Meta > campaign without having to run in FEEDS. > T > > On Fri, Jun 19, 2026 at 11:03 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> We have PAUSED some of the line items. Want to ensure we spend in full. >> Are we un-pausing those line items? Or, shifting to another line item? >> >> Can you confirm that this is correct and how much money is not being >> spent? I'm happy to ask Mayu what she wants to do, together with our >> recommendation. >> >> My main goal - ensure the campaign spends in full. >> >> >> ---------- Forwarded message --------- >> From: Mayu Okutsu <mayu.okutsu@breescommunications.ca> >> Date: Fri, Jun 19, 2026 at 10:59 AM >> Subject: Re: ON New Materials Launch - Extension Plan >> To: Tina Preussner <tina.preussner@ideonmedia.com> >> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Karla Dantas < >> karla.dantas@ideonmedia.com>, Sana Ali <sana.ali@breescommunications.ca>, >> Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> >> >> Hi again! >> >> Just heard back from the client - they said that the comments have been >> manageable this week and are happy to leave it this way for now. So no >> further action needed. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 19, 2026, at 9:19 AM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Good morning! Will do. >> Happy Friday 🎉 >> >> T >> >> On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Thank you for the update! That’s much much less than last week, which is >>> great news. I’ll check with CM to see how they’re feeling and see if they >>> want to leave as is or move budget toward English Display. Stay tuned! >>> >>> Thanks! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 18, 2026, at 4:56 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Apologies for the delay, we have seen 32 comments since June 12th. >>> Would this be an acceptable amount for the past 6 days? >>> If required, I can move budget towards English Display as Ethnic >>> Display is currently maxed out on avails for the geos. >>> >>> Let me know your thoughts and I can update the plan accordingly >>> T >>> >>> >>> On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Hi Mayu! Friday is almost here!!! >>>> >>>> Confirming receipt, I am reviewing your request and will have a reco >>>> for you today :) >>>> >>>> T >>>> >>>> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Tina, >>>>> >>>>> Happy almost Thursday! >>>>> >>>>> Doing a quick check in to see if Meta is doing better now in terms of >>>>> comments (hopefully it’s much less since last week or zero!) or if further >>>>> changes are recommended. If you need more time to observe, that’s >>>>> understandable too - let us know & thanks! >>>>> >>>>> Mayu >>>>> >>>>> Mayu Okutsu >>>>> >>>>> Account Manager >>>>> Brees Communications Inc. >>>>> 416-922-8115 x2450 >>>>> >>>>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>> Hi Mayu >>>>> Confirming I've paused all FEED placements. I will work on revising >>>>> th

Hi Tina, Hope you had a great weekend! No rush, but when you have a sec sometime this week, could we get a progress report for this booking? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 10:59 AM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote: Hi again! Just heard back from the client - they said that the comments have been manageable this week and are happy to leave it this way for now. So no further action needed. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Good morning! Will do. Happy Friday 🎉 T On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the update! That’s much much less than last week, which is great news. I’ll check with CM to see how they’re feeling and see if they want to leave as is or move budget toward English Display. Stay tuned! Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Apologies for the delay, we have seen 32 comments since June 12th. Would this be an acceptable amount for the past 6 days? If required, I can move budget towards English Display as Ethnic Display is currently maxed out on avails for the geos. Let me know your thoughts and I can update the plan accordingly T On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu! Friday is almost here!!! Confirming receipt, I am reviewing your request and will have a reco for you today :) T On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a look at both of the following options and provide you with our recommendations; 1) shifting impressions from Meta to existing approved placements 2) shift of impressions from FEEDS to Stories and Reels Have a fabulous evening! T On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Great, yes - please pause in-feed placements and run only reels and stories for Meta. In terms of an updated media plan, sure if there’s anything you recommend it’ll be good to know. Maybe next week once everything settles down with the above meta change? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 1:49 PM, Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Mayu, Understood on the rationale. We can swap in-feed for reels and stories only. The CPMs are coming in higher. Shall we put together an updated media plan for consideration? In the meantime, shall we PAUSE the Meta in-feed placements? Thank you, Isabelle 647-309-8620 On Thu, Jun 11, 2026 at 1:12 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Isabelle, Thanks both for looking into this right away! I don’t thi

Hi Mayu I did have a good weekend, I hope you did too! I would be happy to provide you with a reporting update and I aim to have that for you by Wednesday morning. Have a great day! T On Mon, Jun 22, 2026 at 11:09 AM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Tina, > > Hope you had a great weekend! > > No rush, but when you have a sec sometime this week, could we get a > progress report for this booking? > > > Thank you! > Mayu > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 19, 2026, at 10:59 AM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi again! > > Just heard back from the client - they said that the comments have been > manageable this week and are happy to leave it this way for now. So no > further action needed. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Good morning! Will do. > Happy Friday 🎉 > > T > > On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Thank you for the update! That’s much much less than last week, which is >> great news. I’ll check with CM to see how they’re feeling and see if they >> want to leave as is or move budget toward English Display. Stay tuned! >> >> Thanks! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 18, 2026, at 4:56 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Apologies for the delay, we have seen 32 comments since June 12th. Would >> this be an acceptable amount for the past 6 days? >> If required, I can move budget towards English Display as Ethnic Display >> is currently maxed out on avails for the geos. >> >> Let me know your thoughts and I can update the plan accordingly >> T >> >> >> On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Hi Mayu! Friday is almost here!!! >>> >>> Confirming receipt, I am reviewing your request and will have a reco >>> for you today :) >>> >>> T >>> >>> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Tina, >>>> >>>> Happy almost Thursday! >>>> >>>> Doing a quick check in to see if Meta is doing better now in terms of >>>> comments (hopefully it’s much less since last week or zero!) or if further >>>> changes are recommended. If you need more time to observe, that’s >>>> understandable too - let us know & thanks! >>>> >>>> Mayu >>>> >>>> Mayu Okutsu >>>> >>>> Account Manager >>>> Brees Communications Inc. >>>> 416-922-8115 x2450 >>>> >>>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>>> tina.preussner@ideonmedia.com> wrote: >>>> >>>> Hi Mayu >>>> Confirming I've paused all FEED placements. I will work on revising >>>> the plan for delivery next week, once impressions settle, thamk-you for >>>> that consideration. I will take a look at both of the following options >>>> and provide you with our recommendations; >>>> 1) shifting impressions from Meta to existing approved placements >>>> 2) shift of impressions from FEEDS to Stories and Reels >>>> >>>> Have a fabulous evening! >>>> T >>>> >>>> On Thu, Jun 11, 2026 at 2:04 PM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Isabelle, >>>>> >>>>> Great, yes - please pause in-feed placements and run only reels and >>>>> stories for Meta. >>>>> >>>>> In terms of an updated media plan, sure if there’s anything you >>>>> recommend it’ll be good to know. Maybe next week once everything settles >>>>> down with the above meta change? >>>>> >>>>> >>>>> >>>>> Thank you! >>>>> Mayu >>>>> >>>>> >>>>> Mayu Okutsu >>>>> >>>>> Account Manager >>>>> Brees Communications Inc. >>>>> 416-922-8115 x2450 >>>>> >>>>> On Jun 11, 2026, at 1:49 PM, Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia

Hi Mayu Please see attached for the performance up until June 22nd. We're pacing slightly ahead on some lines, and I am actively adjusting the delivery speed to ensure we have enough budget to sustain us through the end of the flight. CTRs and VCRs are strong across the board, and LTRs are nudging toward the benchmark. Overall, we're pretty happy with the results so far! Please let me know if you have any questions or concerns Thanks T On Mon, Jun 22, 2026 at 11:19 AM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Hi Mayu > I did have a good weekend, I hope you did too! I would be happy to > provide you with a reporting update and I aim to have that for you by > Wednesday morning. > > Have a great day! > T > > On Mon, Jun 22, 2026 at 11:09 AM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Hope you had a great weekend! >> >> No rush, but when you have a sec sometime this week, could we get a >> progress report for this booking? >> >> >> Thank you! >> Mayu >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 19, 2026, at 10:59 AM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi again! >> >> Just heard back from the client - they said that the comments have been >> manageable this week and are happy to leave it this way for now. So no >> further action needed. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 19, 2026, at 9:19 AM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Good morning! Will do. >> Happy Friday 🎉 >> >> T >> >> On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Thank you for the update! That’s much much less than last week, which is >>> great news. I’ll check with CM to see how they’re feeling and see if they >>> want to leave as is or move budget toward English Display. Stay tuned! >>> >>> Thanks! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 18, 2026, at 4:56 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Apologies for the delay, we have seen 32 comments since June 12th. >>> Would this be an acceptable amount for the past 6 days? >>> If required, I can move budget towards English Display as Ethnic >>> Display is currently maxed out on avails for the geos. >>> >>> Let me know your thoughts and I can update the plan accordingly >>> T >>> >>> >>> On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Hi Mayu! Friday is almost here!!! >>>> >>>> Confirming receipt, I am reviewing your request and will have a reco >>>> for you today :) >>>> >>>> T >>>> >>>> On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Hi Tina, >>>>> >>>>> Happy almost Thursday! >>>>> >>>>> Doing a quick check in to see if Meta is doing better now in terms of >>>>> comments (hopefully it’s much less since last week or zero!) or if further >>>>> changes are recommended. If you need more time to observe, that’s >>>>> understandable too - let us know & thanks! >>>>> >>>>> Mayu >>>>> >>>>> Mayu Okutsu >>>>> >>>>> Account Manager >>>>> Brees Communications Inc. >>>>> 416-922-8115 x2450 >>>>> >>>>> On Jun 11, 2026, at 5:04 PM, Tina Preussner < >>>>> tina.preussner@ideonmedia.com> wrote: >>>>> >>>>> Hi Mayu >>>>> Confirming I've paused all FEED placements. I will work on revising >>>>> the plan for delivery next week, once impressions settle, thamk-you for >>>>> that consideration. I will take a look at both of the following options >>>>> and provide you with our recommendations; >>>>> 1) shifting impressions from Meta to existing approved placements >>>>> 2) shift of impressions from FEEDS to Stories and Reels >>>>> >>>>> Have a fabulous evening! >>>>> T >>>>> >>>>> O

Hi Tina, Thank you for sharing this! Great to see how well this is going so far! Also the CTRs from ethnic targeting continues to be super interesting to look at. Much like the last round, Italian has a strong CTR, pleasantly surprised to see Punjabi leading with 0.29%! Thank you! Mayu On Jun 23, 2026, at 3:37 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu Please see attached for the performance up until June 22nd. We're pacing slightly ahead on some lines, and I am actively adjusting the delivery speed to ensure we have enough budget to sustain us through the end of the flight. CTRs and VCRs are strong across the board, and LTRs are nudging toward the benchmark. Overall, we're pretty happy with the results so far! Please let me know if you have any questions or concerns Thanks T On Mon, Jun 22, 2026 at 11:19 AM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu I did have a good weekend, I hope you did too! I would be happy to provide you with a reporting update and I aim to have that for you by Wednesday morning. Have a great day! T On Mon, Jun 22, 2026 at 11:09 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Hope you had a great weekend! No rush, but when you have a sec sometime this week, could we get a progress report for this booking? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 10:59 AM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi again! Just heard back from the client - they said that the comments have been manageable this week and are happy to leave it this way for now. So no further action needed. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Good morning! Will do. Happy Friday 🎉 T On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the update! That’s much much less than last week, which is great news. I’ll check with CM to see how they’re feeling and see if they want to leave as is or move budget toward English Display. Stay tuned! Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Apologies for the delay, we have seen 32 comments since June 12th. Would this be an acceptable amount for the past 6 days? If required, I can move budget towards English Display as Ethnic Display is currently maxed out on avails for the geos. Let me know your thoughts and I can update the plan accordingly T On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu! Friday is almost here!!! Confirming receipt, I am reviewing your request and will have a reco for you today :) T On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will ta

Hi Tina, Happy Friday! A quick check in as I think we’re wrapping up this campaign next week? Let us know if we’re still on track with delivery or if there’s any adjustments we need to make? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 23, 2026, at 3:37 PM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu Please see attached for the performance up until June 22nd. We're pacing slightly ahead on some lines, and I am actively adjusting the delivery speed to ensure we have enough budget to sustain us through the end of the flight. CTRs and VCRs are strong across the board, and LTRs are nudging toward the benchmark. Overall, we're pretty happy with the results so far! Please let me know if you have any questions or concerns Thanks T On Mon, Jun 22, 2026 at 11:19 AM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu I did have a good weekend, I hope you did too! I would be happy to provide you with a reporting update and I aim to have that for you by Wednesday morning. Have a great day! T On Mon, Jun 22, 2026 at 11:09 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Hope you had a great weekend! No rush, but when you have a sec sometime this week, could we get a progress report for this booking? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 10:59 AM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi again! Just heard back from the client - they said that the comments have been manageable this week and are happy to leave it this way for now. So no further action needed. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 19, 2026, at 9:19 AM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Good morning! Will do. Happy Friday 🎉 T On Fri, Jun 19, 2026 at 9:14 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the update! That’s much much less than last week, which is great news. I’ll check with CM to see how they’re feeling and see if they want to leave as is or move budget toward English Display. Stay tuned! Thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 18, 2026, at 4:56 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Apologies for the delay, we have seen 32 comments since June 12th. Would this be an acceptable amount for the past 6 days? If required, I can move budget towards English Display as Ethnic Display is currently maxed out on avails for the geos. Let me know your thoughts and I can update the plan accordingly T On Thu, Jun 18, 2026 at 2:05 PM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu! Friday is almost here!!! Confirming receipt, I am reviewing your request and will have a reco for you today :) T On Thu, Jun 18, 2026 at 11:38 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Happy almost Thursday! Doing a quick check in to see if Meta is doing better now in terms of comments (hopefully it’s much less since last week or zero!) or if further changes are recommended. If you need more time to observe, that’s understandable too - let us know & thanks! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 11, 2026, at 5:04 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Confirming I've paused all FEED placements. I will work on revising the plan for delivery next week, once impressions settle, thamk-you for that consideration. I will take a

Hi Isabelle, Happy Friday! 😊 I wanted to reach out with an RFP for the upcoming 20th Century film, The Dog Stars – please see attached. I also wanted to ask if you could include MediaTonik – do they have anything related to country living, the outdoors, etc.? If you could please send over your RFP by EOD on Friday, May 29th, that would be great! Let me know if you have any questions or concerns with this deadline. Thank you & have a great weekend! Raya Sharma she/her Senior Strategist [signature_1678445123][Mickey Mouse Clip Art 5 | Disney Clip Art Galore] OMG23 Canada 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 [cid:image003.png@01DCE9E5.0EDD50C0] This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

New RFP from Disney for The Dog Stars Ana and Jess - does planning have the bandwidth to help? Thanks, Isabelle Sent from my iPhone Begin forwarded message: > From: "Raya Sharma (OMG23)" <raya.sharma@omg23.com> > Date: May 22, 2026 at 10:19:17 AM MDT > To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> > Subject: The Dog Stars - RFP - Ideon > >  > Hi Isabelle, > > Happy Friday! 😊 > > I wanted to reach out with an RFP for the upcoming 20th Century film, The Dog Stars – please see attached. I also wanted to ask if you could include MediaTonik – do they have anything related to country living, the outdoors, etc.? > > If you could please send over your RFP by EOD on Friday, May 29th, that would be great! Let me know if you have any questions or concerns with this deadline. > > Thank you & have a great weekend! > > Raya Sharma she/her > Senior Strategist > > OMG23 Canada > 33 Bloor St East, 15th Floor > Toronto, ON > M4W 3H1 > > > > > This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately. >

Hi Raya, Happy Friday! I got a chance to see the trailer for The Dog Stars at ShowCanada - goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. Below are some of the MediaTonik publications that come to mind. I'll add some more relevant ones to the proposal Gardening: https://www.je-jardine.com/fr/ Fishing: Pecheqc.ca <http://pecheqc.ca/> BBQing: Projetbbq.com <http://projetbbq.com/> I'll likely gutcheck the plan with you early next week if that works. Thank you, Isabelle On Fri, May 22, 2026 at 12:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Hi Isabelle, > > > > Happy Friday! 😊 > > > > I wanted to reach out with an RFP for the upcoming 20th Century film, *The > Dog Stars* – please see attached. I also wanted to ask if you could > include MediaTonik – do they have anything related to country living, the > outdoors, etc.? > > > > If you could please send over your RFP by EOD on *Friday, May 29th*, that > would be great! Let me know if you have any questions or concerns with this > deadline. > > > > Thank you & have a great weekend! > > > > *Raya Sharma* she/her > Senior Strategist > [image: signature_1678445123][image: Mickey Mouse Clip Art 5 | Disney > Clip Art Galore] > > OMG23 Canada > > 33 Bloor St East, 15th Floor > > Toronto, ON > > M4W 3H1 > > > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. >

Hi team, I had a chance to digest the brief today. Here's what I'm thinking. Let me know what you think! *ENGLISH:* - IGN - we know that IGN is on the US plan! @Jess Muise <jess.muise@ideonmedia.com> - can we get the deck from IGN, please? - Complex - especially as there are some young movie stars as called out on the brief - Sick Media - there's a call-out for Podcasts and Male audiences. This can make for a cool tie-in! ;) - Prado - is it a stretch if we say Word Game Apps for booklovers? - JWC - let's keep trying *FRENCH:* - Client asked *"I also wanted to ask if you could include MediaTonik – do they have anything related to country living, the outdoors, etc.?* * "*MediaTonik - French Below are some of the MediaTonik publications that come to mind. Any others you think will fit well? Gardening: https://www.je-jardine.com/fr/ Fishing: Pecheqc.ca <http://pecheqc.ca/> BBQing: Projetbbq.com <http://projetbbq.com/> Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Fri, May 22, 2026 at 12:41 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > We can help! > > On Fri, May 22, 2026 at 12:34 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> New RFP from Disney for The Dog Stars >> >> Ana and Jess - does planning have the bandwidth to help? >> >> Thanks, >> Isabelle >> >> Sent from my iPhone >> >> Begin forwarded message: >> >> *From:* "Raya Sharma (OMG23)" <raya.sharma@omg23.com> >> *Date:* May 22, 2026 at 10:19:17 AM MDT >> *To:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Subject:* *The Dog Stars - RFP - Ideon* >> >>  >> >> Hi Isabelle, >> >> >> >> Happy Friday! 😊 >> >> >> >> I wanted to reach out with an RFP for the upcoming 20th Century film, *The >> Dog Stars* – please see attached. I also wanted to ask if you could >> include MediaTonik – do they have anything related to country living, the >> outdoors, etc.? >> >> >> >> If you could please send over your RFP by EOD on *Friday, May 29th*, >> that would be great! Let me know if you have any questions or concerns with >> this deadline. >> >> >> >> Thank you & have a great weekend! >> >> >> >> *Raya Sharma* she/her >> Senior Strategist >> >> OMG23 Canada >> >> 33 Bloor St East, 15th Floor >> >> Toronto, ON >> >> M4W 3H1 >> >> >> >> >> >> >> >> This email is intended only for the person or entity to which it is >> addressed and may contain information that is privileged, confidential or >> otherwise protected from disclosure. Dissemination, distribution, or >> copying of this email or the information herein by anyone other than the >> intended recipient, or an employee or agent responsible for delivering the >> message to the intended recipient, is prohibited. If you have received this >> email in error, please notify the sender immediately. >> >>

Ive emailed IGN~ On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi team, > > I had a chance to digest the brief today. Here's what I'm thinking. Let > me know what you think! > > *ENGLISH:* > > - IGN - we know that IGN is on the US plan! @Jess Muise > <jess.muise@ideonmedia.com> - can we get the deck from IGN, please? > - Complex - especially as there are some young movie stars as called > out on the brief > - Sick Media - there's a call-out for Podcasts and Male audiences. > This can make for a cool tie-in! ;) > - Prado - is it a stretch if we say Word Game Apps for booklovers? > - JWC - let's keep trying > > *FRENCH:* > > - Client asked *"I also wanted to ask if you could include MediaTonik > – do they have anything related to country living, the outdoors, etc.?* > > * "*MediaTonik - French > > Below are some of the MediaTonik publications that come to mind. Any > others you think will fit well? > Gardening: https://www.je-jardine.com/fr/ > Fishing: Pecheqc.ca <http://pecheqc.ca/> > BBQing: Projetbbq.com <http://projetbbq.com/> > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Fri, May 22, 2026 at 12:41 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> We can help! >> >> On Fri, May 22, 2026 at 12:34 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> New RFP from Disney for The Dog Stars >>> >>> Ana and Jess - does planning have the bandwidth to help? >>> >>> Thanks, >>> Isabelle >>> >>> Sent from my iPhone >>> >>> Begin forwarded message: >>> >>> *From:* "Raya Sharma (OMG23)" <raya.sharma@omg23.com> >>> *Date:* May 22, 2026 at 10:19:17 AM MDT >>> *To:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Subject:* *The Dog Stars - RFP - Ideon* >>> >>>  >>> >>> Hi Isabelle, >>> >>> >>> >>> Happy Friday! 😊 >>> >>> >>> >>> I wanted to reach out with an RFP for the upcoming 20th Century film, *The >>> Dog Stars* – please see attached. I also wanted to ask if you could >>> include MediaTonik – do they have anything related to country living, the >>> outdoors, etc.? >>> >>> >>> >>> If you could please send over your RFP by EOD on *Friday, May 29th*, >>> that would be great! Let me know if you have any questions or concerns with >>> this deadline. >>> >>> >>> >>> Thank you & have a great weekend! >>> >>> >>> >>> *Raya Sharma* she/her >>> Senior Strategist >>> >>> OMG23 Canada >>> >>> 33 Bloor St East, 15th Floor >>> >>> Toronto, ON >>> >>> M4W 3H1 >>> >>> >>> >>> >>> >>> >>> >>> This email is intended only for the person or entity to which it is >>> addressed and may contain information that is privileged, confidential or >>> otherwise protected from disclosure. Dissemination, distribution, or >>> copying of this email or the information herein by anyone other than the >>> intended recipient, or an employee or agent responsible for delivering the >>> message to the intended recipient, is prohibited. If you have received this >>> email in error, please notify the sender immediately. >>> >>> -- *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705

IGN Deck for what was pitched attached! Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi team, > > I had a chance to digest the brief today. Here's what I'm thinking. Let > me know what you think! > > *ENGLISH:* > > - IGN - we know that IGN is on the US plan! @Jess Muise > <jess.muise@ideonmedia.com> - can we get the deck from IGN, please? > - Complex - especially as there are some young movie stars as called > out on the brief > - Sick Media - there's a call-out for Podcasts and Male audiences. > This can make for a cool tie-in! ;) > - Prado - is it a stretch if we say Word Game Apps for booklovers? > - JWC - let's keep trying > > *FRENCH:* > > - Client asked *"I also wanted to ask if you could include MediaTonik > – do they have anything related to country living, the outdoors, etc.?* > > * "*MediaTonik - French > > Below are some of the MediaTonik publications that come to mind. Any > others you think will fit well? > Gardening: https://www.je-jardine.com/fr/ > Fishing: Pecheqc.ca <http://pecheqc.ca/> > BBQing: Projetbbq.com <http://projetbbq.com/> > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Fri, May 22, 2026 at 12:41 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> We can help! >> >> On Fri, May 22, 2026 at 12:34 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> New RFP from Disney for The Dog Stars >>> >>> Ana and Jess - does planning have the bandwidth to help? >>> >>> Thanks, >>> Isabelle >>> >>> Sent from my iPhone >>> >>> Begin forwarded message: >>> >>> *From:* "Raya Sharma (OMG23)" <raya.sharma@omg23.com> >>> *Date:* May 22, 2026 at 10:19:17 AM MDT >>> *To:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Subject:* *The Dog Stars - RFP - Ideon* >>> >>>  >>> >>> Hi Isabelle, >>> >>> >>> >>> Happy Friday! 😊 >>> >>> >>> >>> I wanted to reach out with an RFP for the upcoming 20th Century film, *The >>> Dog Stars* – please see attached. I also wanted to ask if you could >>> include MediaTonik – do they have anything related to country living, the >>> outdoors, etc.? >>> >>> >>> >>> If you could please send over your RFP by EOD on *Friday, May 29th*, >>> that would be great! Let me know if you have any questions or concerns with >>> this deadline. >>> >>> >>> >>> Thank you & have a great weekend! >>> >>> >>> >>> *Raya Sharma* she/her >>> Senior Strategist >>> >>> OMG23 Canada >>> >>> 33 Bloor St East, 15th Floor >>> >>> Toronto, ON >>> >>> M4W 3H1 >>> >>> >>> >>> >>> >>> >>> >>> This email is intended only for the person or entity to which it is >>> addressed and may contain information that is privileged, confidential or >>> otherwise protected from disclosure. Dissemination, distribution, or >>> copying of this email or the information herein by anyone other than the >>> intended recipient, or an employee or agent responsible for delivering the >>> message to the intended recipient, is prohibited. If you have received this >>> email in error, please notify the sender immediately. >>> >>> -- *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705

This is great Jess. We'd be able to feature most of the Rotational Media & Takeovers regardless of whether the US sells this through. I wonder if we could have a teaser slide or two saying - Executions that Disney US is considering - we'll keep you posted on piggyback opportunities? We can keep it simple with the most exciting images and the title of the concept. It'll keep things in play with the client, and they can reach out if they want to learn more. One of the concepts also made me think - - - there MUST be dog-themed mobile games. What do you think of that synergy? Finally, I'll be OOO on vacation on Friday. That's when the proposal is due. Would you feel comfortable if I looped in either or both of you to the email thread to share the proposal when it's ready? James is ready to help, but he's on the golf course on Friday so that's not an option. I can ask another rep. Let me know what you think. If it's ready on Thursday before noon I can send it through. Thanks, Isabelle On Tue, May 26, 2026 at 1:48 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > IGN Deck for what was pitched attached! > Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx > <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> > > On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi team, >> >> I had a chance to digest the brief today. Here's what I'm thinking. Let >> me know what you think! >> >> *ENGLISH:* >> >> - IGN - we know that IGN is on the US plan! @Jess Muise >> <jess.muise@ideonmedia.com> - can we get the deck from IGN, please? >> - Complex - especially as there are some young movie stars as called >> out on the brief >> - Sick Media - there's a call-out for Podcasts and Male audiences. >> This can make for a cool tie-in! ;) >> - Prado - is it a stretch if we say Word Game Apps for booklovers? >> - JWC - let's keep trying >> >> *FRENCH:* >> >> - Client asked *"I also wanted to ask if you could include MediaTonik >> – do they have anything related to country living, the outdoors, etc.?* >> >> * "*MediaTonik - French >> >> Below are some of the MediaTonik publications that come to mind. Any >> others you think will fit well? >> Gardening: https://www.je-jardine.com/fr/ >> Fishing: Pecheqc.ca <http://pecheqc.ca/> >> BBQing: Projetbbq.com <http://projetbbq.com/> >> >> Cheers, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Fri, May 22, 2026 at 12:41 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> We can help! >>> >>> On Fri, May 22, 2026 at 12:34 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> New RFP from Disney for The Dog Stars >>>> >>>> Ana and Jess - does planning have the bandwidth to help? >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> Sent from my iPhone >>>> >>>> Begin forwarded message: >>>> >>>> *From:* "Raya Sharma (OMG23)" <raya.sharma@omg23.com> >>>> *Date:* May 22, 2026 at 10:19:17 AM MDT >>>> *To:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> *Subject:* *The Dog Stars - RFP - Ideon* >>>> >>>>  >>>> >>>> Hi Isabelle, >>>> >>>> >>>> >>>> Happy Friday! 😊 >>>> >>>> >>>> >>>> I wanted to reach out with an RFP for the upcoming 20th Century film, *The >>>> Dog Stars* – please see attached. I also wanted to ask if you could >>>> include MediaTonik – do they have anything related to country living, the >>>> outdoors, etc.? >>>> >>>> >>>> >>>> If you could please send over your RFP by EOD on *Friday, May 29th*, >>>> that would be great! Let me know if you have any questions or concerns with >>>> this deadline. >>>> >>>> >>>> >>>> Thank you & have a great weekend! >>>> >>>> >>>> >>>> *Raya Sharma* she/her >>>> Senior Strategist >>>> >>>> OMG23 Canada >>>> >>>> 33 Bloor St East, 15th Floor >>>> >>>> Toronto, ON >>>> >>>> M4W 3H1 >>>> >>>

Hey Issy, I’m working on this, I’ll aim to get it to you on Thursday before noon. Aligned with everything you said! In terms of the apps list, I’ll see if we can get something targeted for this audience. Best, Ana On Tue, May 26, 2026 at 2:16 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > This is great Jess. > > We'd be able to feature most of the Rotational Media & Takeovers > regardless of whether the US sells this through. > > I wonder if we could have a teaser slide or two saying - Executions that > Disney US is considering - we'll keep you posted on piggyback > opportunities? We can keep it simple with the most exciting images and > the title of the concept. It'll keep things in play with the client, and > they can reach out if they want to learn more. > > One of the concepts also made me think - - - there MUST be dog-themed > mobile games. What do you think of that synergy? > > Finally, I'll be OOO on vacation on Friday. That's when the proposal is > due. Would you feel comfortable if I looped in either or both of you to the > email thread to share the proposal when it's ready? James is ready to help, > but he's on the golf course on Friday so that's not an option. I can ask > another rep. Let me know what you think. If it's ready on Thursday before > noon I can send it through. > > Thanks, > Isabelle > > > On Tue, May 26, 2026 at 1:48 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> IGN Deck for what was pitched attached! >> Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx >> <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> >> >> On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hi team, >>> >>> I had a chance to digest the brief today. Here's what I'm thinking. Let >>> me know what you think! >>> >>> *ENGLISH:* >>> >>> - IGN - we know that IGN is on the US plan! @Jess Muise >>> <jess.muise@ideonmedia.com> - can we get the deck from IGN, please? >>> - Complex - especially as there are some young movie stars as called >>> out on the brief >>> - Sick Media - there's a call-out for Podcasts and Male audiences. >>> This can make for a cool tie-in! ;) >>> - Prado - is it a stretch if we say Word Game Apps for booklovers? >>> - JWC - let's keep trying >>> >>> *FRENCH:* >>> >>> - Client asked *"I also wanted to ask if you could include >>> MediaTonik – do they have anything related to country living, the outdoors, >>> etc.?* >>> >>> * "*MediaTonik - French >>> >>> Below are some of the MediaTonik publications that come to mind. Any >>> others you think will fit well? >>> Gardening: https://www.je-jardine.com/fr/ >>> Fishing: Pecheqc.ca <http://pecheqc.ca/> >>> BBQing: Projetbbq.com <http://projetbbq.com/> >>> >>> Cheers, >>> Isabelle >>> >>> *Isabelle Davidian * >>> >>> VP Strategic Accounts >>> >>> 36 Blue Jays Way, Suite 1508 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>> >>> Toronto, ON, M5V 3T3 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>> >>> C: 647-309-8620 >>> >>> isabelle.davidian@ideonmedia.com >>> >>> >>> >>> >>> On Fri, May 22, 2026 at 12:41 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> We can help! >>>> >>>> On Fri, May 22, 2026 at 12:34 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> New RFP from Disney for The Dog Stars >>>>> >>>>> Ana and Jess - does planning have the bandwidth to help? >>>>> >>>>> Thanks, >>>>> Isabelle >>>>> >>>>> Sent from my iPhone >>>>> >>>>> Begin forwarded message: >>>>> >>>>> *From:* "Raya Sharma (OMG23)" <raya.sharma@omg23.com> >>>>> *Date:* May 22, 2026 at 10:19:17 AM MDT >>>>> *To:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>> *Subject:* *The Dog Stars - RFP - Ideon* >>>>> >>>>>  >>>>> >>>>> Hi Isabelle, >>>>> >>>>> >>>>> >>>>> Happy Friday! 😊 >>>>> >>>>> >>

That's amazing, Ana. Thank you! Do you have all you need for the MediaTonik French sites that resonate with the brief? We can reach out to Audree or another MT team member to double-check with other sites to add - if needed. On Tue, May 26, 2026 at 2:20 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Hey Issy, > > I’m working on this, I’ll aim to get it to you on Thursday before noon. > Aligned with everything you said! In terms of the apps list, I’ll see if we > can get something targeted for this audience. > > Best, > Ana > > On Tue, May 26, 2026 at 2:16 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> This is great Jess. >> >> We'd be able to feature most of the Rotational Media & Takeovers >> regardless of whether the US sells this through. >> >> I wonder if we could have a teaser slide or two saying - Executions that >> Disney US is considering - we'll keep you posted on piggyback >> opportunities? We can keep it simple with the most exciting images and >> the title of the concept. It'll keep things in play with the client, and >> they can reach out if they want to learn more. >> >> One of the concepts also made me think - - - there MUST be dog-themed >> mobile games. What do you think of that synergy? >> >> Finally, I'll be OOO on vacation on Friday. That's when the proposal is >> due. Would you feel comfortable if I looped in either or both of you to the >> email thread to share the proposal when it's ready? James is ready to help, >> but he's on the golf course on Friday so that's not an option. I can ask >> another rep. Let me know what you think. If it's ready on Thursday before >> noon I can send it through. >> >> Thanks, >> Isabelle >> >> >> On Tue, May 26, 2026 at 1:48 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >>> IGN Deck for what was pitched attached! >>> Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx >>> <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> >>> >>> On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Hi team, >>>> >>>> I had a chance to digest the brief today. Here's what I'm thinking. >>>> Let me know what you think! >>>> >>>> *ENGLISH:* >>>> >>>> - IGN - we know that IGN is on the US plan! @Jess Muise >>>> <jess.muise@ideonmedia.com> - can we get the deck from IGN, please? >>>> - Complex - especially as there are some young movie stars as >>>> called out on the brief >>>> - Sick Media - there's a call-out for Podcasts and Male audiences. >>>> This can make for a cool tie-in! ;) >>>> - Prado - is it a stretch if we say Word Game Apps for booklovers? >>>> - JWC - let's keep trying >>>> >>>> *FRENCH:* >>>> >>>> - Client asked *"I also wanted to ask if you could include >>>> MediaTonik – do they have anything related to country living, the outdoors, >>>> etc.?* >>>> >>>> * "*MediaTonik - French >>>> >>>> Below are some of the MediaTonik publications that come to mind. Any >>>> others you think will fit well? >>>> Gardening: https://www.je-jardine.com/fr/ >>>> Fishing: Pecheqc.ca <http://pecheqc.ca/> >>>> BBQing: Projetbbq.com <http://projetbbq.com/> >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> *Isabelle Davidian * >>>> >>>> VP Strategic Accounts >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>>> >>>> Toronto, ON, M5V 3T3 >>>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >>>> >>>> C: 647-309-8620 >>>> >>>> isabelle.davidian@ideonmedia.com >>>> >>>> >>>> >>>> >>>> On Fri, May 22, 2026 at 12:41 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> We can help! >>>>> >>>>> On Fri, May 22, 2026 at 12:34 PM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> New RFP from Disney for The Dog Stars >>>>>> >>>>>> Ana and Jess - does planning have the bandwidth to help? >

Hey Issy, Re: Kidoz, I looked through the app lists we already have handy and found this Mystery, Thriller, and Suspense themed apps list. It seems like a good fit for this title, what do you think? As for MediaTonik, the three sites you listed I think make sense considering what the client called out. In addition to those three, I think we can add HollywoodPQ for the general entertainment fan, and possibly TPL, Nightlife, and Ton Barbier as they cover some entertainment content. What do you think? Best, Ana On Tue, May 26, 2026 at 3:03 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > That's amazing, Ana. Thank you! > > Do you have all you need for the MediaTonik French sites that resonate > with the brief? We can reach out to Audree or another MT team member to > double-check with other sites to add - if needed. > > > On Tue, May 26, 2026 at 2:20 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Hey Issy, >> >> I’m working on this, I’ll aim to get it to you on Thursday before noon. >> Aligned with everything you said! In terms of the apps list, I’ll see if we >> can get something targeted for this audience. >> >> Best, >> Ana >> >> On Tue, May 26, 2026 at 2:16 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> This is great Jess. >>> >>> We'd be able to feature most of the Rotational Media & Takeovers >>> regardless of whether the US sells this through. >>> >>> I wonder if we could have a teaser slide or two saying - Executions that >>> Disney US is considering - we'll keep you posted on piggyback >>> opportunities? We can keep it simple with the most exciting images and >>> the title of the concept. It'll keep things in play with the client, >>> and they can reach out if they want to learn more. >>> >>> One of the concepts also made me think - - - there MUST be dog-themed >>> mobile games. What do you think of that synergy? >>> >>> Finally, I'll be OOO on vacation on Friday. That's when the proposal is >>> due. Would you feel comfortable if I looped in either or both of you to the >>> email thread to share the proposal when it's ready? James is ready to help, >>> but he's on the golf course on Friday so that's not an option. I can >>> ask another rep. Let me know what you think. If it's ready on Thursday >>> before noon I can send it through. >>> >>> Thanks, >>> Isabelle >>> >>> >>> On Tue, May 26, 2026 at 1:48 PM Jess Muise <jess.muise@ideonmedia.com> >>> wrote: >>> >>>> IGN Deck for what was pitched attached! >>>> Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx >>>> <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> >>>> >>>> On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Hi team, >>>>> >>>>> I had a chance to digest the brief today. Here's what I'm thinking. >>>>> Let me know what you think! >>>>> >>>>> *ENGLISH:* >>>>> >>>>> - IGN - we know that IGN is on the US plan! @Jess Muise >>>>> <jess.muise@ideonmedia.com> - can we get the deck from IGN, >>>>> please? >>>>> - Complex - especially as there are some young movie stars as >>>>> called out on the brief >>>>> - Sick Media - there's a call-out for Podcasts and Male audiences. >>>>> This can make for a cool tie-in! ;) >>>>> - Prado - is it a stretch if we say Word Game Apps for booklovers? >>>>> - JWC - let's keep trying >>>>> >>>>> *FRENCH:* >>>>> >>>>> - Client asked *"I also wanted to ask if you could include >>>>> MediaTonik – do they have anything related to country living, the outdoors, >>>>> etc.?* >>>>> >>>>> * "*MediaTonik - French >>>>> >>>>> Below are some of the MediaTonik publications that come to mind. Any >>>>> others you think will fit well? >>>>> Gardening: https://www.je-jardine.com/fr/ >>>>> Fishing: Pecheqc.ca <http://pecheqc.ca/> >>>>> BBQing: Projetbbq.com <http://projetbbq.com/> >>>>> >>>>> Cheers, >>>>> Isabelle >>>>> >>>>> *Isabelle Davidian * >>>>> >>>>> VP Strategic Accounts >>>>> >>>>> 3

I'm aligned with all of this Ana, thank you! On Tue, May 26, 2026 at 3:51 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Hey Issy, > > Re: Kidoz, I looked through the app lists we already have handy and found > this Mystery, Thriller, and Suspense themed apps list. It seems like a good > fit for this title, what do you think? > > As for MediaTonik, the three sites you listed I think make sense > considering what the client called out. In addition to those three, I think > we can add HollywoodPQ for the general entertainment fan, and possibly TPL, > Nightlife, and Ton Barbier as they cover some entertainment content. What > do you think? > > Best, > Ana > > On Tue, May 26, 2026 at 3:03 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> That's amazing, Ana. Thank you! >> >> Do you have all you need for the MediaTonik French sites that resonate >> with the brief? We can reach out to Audree or another MT team member to >> double-check with other sites to add - if needed. >> >> >> On Tue, May 26, 2026 at 2:20 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Hey Issy, >>> >>> I’m working on this, I’ll aim to get it to you on Thursday before noon. >>> Aligned with everything you said! In terms of the apps list, I’ll see if we >>> can get something targeted for this audience. >>> >>> Best, >>> Ana >>> >>> On Tue, May 26, 2026 at 2:16 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> This is great Jess. >>>> >>>> We'd be able to feature most of the Rotational Media & Takeovers >>>> regardless of whether the US sells this through. >>>> >>>> I wonder if we could have a teaser slide or two saying - Executions >>>> that Disney US is considering - we'll keep you posted on piggyback >>>> opportunities? We can keep it simple with the most exciting images and >>>> the title of the concept. It'll keep things in play with the client, >>>> and they can reach out if they want to learn more. >>>> >>>> One of the concepts also made me think - - - there MUST be dog-themed >>>> mobile games. What do you think of that synergy? >>>> >>>> Finally, I'll be OOO on vacation on Friday. That's when the proposal is >>>> due. Would you feel comfortable if I looped in either or both of you to the >>>> email thread to share the proposal when it's ready? James is ready to help, >>>> but he's on the golf course on Friday so that's not an option. I can >>>> ask another rep. Let me know what you think. If it's ready on Thursday >>>> before noon I can send it through. >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> >>>> On Tue, May 26, 2026 at 1:48 PM Jess Muise <jess.muise@ideonmedia.com> >>>> wrote: >>>> >>>>> IGN Deck for what was pitched attached! >>>>> Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx >>>>> <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> >>>>> >>>>> On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> Hi team, >>>>>> >>>>>> I had a chance to digest the brief today. Here's what I'm thinking. >>>>>> Let me know what you think! >>>>>> >>>>>> *ENGLISH:* >>>>>> >>>>>> - IGN - we know that IGN is on the US plan! @Jess Muise >>>>>> <jess.muise@ideonmedia.com> - can we get the deck from IGN, >>>>>> please? >>>>>> - Complex - especially as there are some young movie stars as >>>>>> called out on the brief >>>>>> - Sick Media - there's a call-out for Podcasts and Male >>>>>> audiences. This can make for a cool tie-in! ;) >>>>>> - Prado - is it a stretch if we say Word Game Apps for booklovers? >>>>>> >>>>>> - JWC - let's keep trying >>>>>> >>>>>> *FRENCH:* >>>>>> >>>>>> - Client asked *"I also wanted to ask if you could include >>>>>> MediaTonik – do they have anything related to country living, the outdoors, >>>>>> etc.?* >>>>>> >>>>>> * "*MediaTonik - French >>>>>> >>>>>> Below are some of the MediaTonik publications that come to mind. Any >>>>>> others you think will fit well? >>>>>> Gardening:

Hey Issy, Please find the deck and investment attached! For Sick Media, I highlighted the Sid show since it performs the best, but also showed the overview in case they were interested in any of the others. Let me know if there are any changes/edits you'd like me to make! Best, Ana Disney The Dog Stars x Ideon Media - 2026.pptx <https://drive.google.com/file/d/1qVr1Bmgbj60a9a54fDzEDZM6_LTrI8hR/view?usp=drive_web> Disney The Dog Stars x Ideon Media - 2026.xlsx <https://drive.google.com/file/d/1N-CdO_EuVw_SdEUTX4AVerYO9vj-WSPU/view?usp=drive_web> On Tue, May 26, 2026 at 3:57 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > I'm aligned with all of this Ana, thank you! > > > On Tue, May 26, 2026 at 3:51 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Hey Issy, >> >> Re: Kidoz, I looked through the app lists we already have handy and found >> this Mystery, Thriller, and Suspense themed apps list. It seems like a good >> fit for this title, what do you think? >> >> As for MediaTonik, the three sites you listed I think make sense >> considering what the client called out. In addition to those three, I think >> we can add HollywoodPQ for the general entertainment fan, and possibly TPL, >> Nightlife, and Ton Barbier as they cover some entertainment content. What >> do you think? >> >> Best, >> Ana >> >> On Tue, May 26, 2026 at 3:03 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> That's amazing, Ana. Thank you! >>> >>> Do you have all you need for the MediaTonik French sites that resonate >>> with the brief? We can reach out to Audree or another MT team member to >>> double-check with other sites to add - if needed. >>> >>> >>> On Tue, May 26, 2026 at 2:20 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> Hey Issy, >>>> >>>> I’m working on this, I’ll aim to get it to you on Thursday before noon. >>>> Aligned with everything you said! In terms of the apps list, I’ll see if we >>>> can get something targeted for this audience. >>>> >>>> Best, >>>> Ana >>>> >>>> On Tue, May 26, 2026 at 2:16 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> This is great Jess. >>>>> >>>>> We'd be able to feature most of the Rotational Media & Takeovers >>>>> regardless of whether the US sells this through. >>>>> >>>>> I wonder if we could have a teaser slide or two saying - Executions >>>>> that Disney US is considering - we'll keep you posted on piggyback >>>>> opportunities? We can keep it simple with the most exciting images >>>>> and the title of the concept. It'll keep things in play with the >>>>> client, and they can reach out if they want to learn more. >>>>> >>>>> One of the concepts also made me think - - - there MUST be dog-themed >>>>> mobile games. What do you think of that synergy? >>>>> >>>>> Finally, I'll be OOO on vacation on Friday. That's when the proposal >>>>> is due. Would you feel comfortable if I looped in either or both of you to >>>>> the email thread to share the proposal when it's ready? James is ready to >>>>> help, but he's on the golf course on Friday so that's not an option. >>>>> I can ask another rep. Let me know what you think. If it's ready on >>>>> Thursday before noon I can send it through. >>>>> >>>>> Thanks, >>>>> Isabelle >>>>> >>>>> >>>>> On Tue, May 26, 2026 at 1:48 PM Jess Muise <jess.muise@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> IGN Deck for what was pitched attached! >>>>>> Disney_The Dog Stars RFP Deck_IGN Entertainment_2.27.26.pptx >>>>>> <https://drive.google.com/file/d/1UO_2ORd7IH9hBocCXCb7OtJx8uy1ebrR/view?usp=drive_web> >>>>>> >>>>>> On Mon, May 25, 2026 at 2:35 PM Isabelle Davidian < >>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi team, >>>>>>> >>>>>>> I had a chance to digest the brief today. Here's what I'm thinking. >>>>>>> Let me know what you think! >>>>>>> >>>>>>> *ENGLISH:* >>>>>>> >>>>>>> - IGN - we know that IGN is on the US plan! @Jess Muise >>>>>>> <jess.muise@ideonmedia.com> - can w

Hi Raya, Hope you're doing well! Please find the proposal attached for The Dog Stars. There are a lot of interesting elements included: Publishers featured: English HI Display and Video: Complex, IGN *English Podcasts - Sick Media - something new and exciting! Podcast solutions for Sports!* French - MediaTonik - we've included the outdoor and ent sites EN and FR CTV and OLV - JWP Connatix - great opportunity EN and FR Gaming - Kidoz and Prado IGN US activity is featured on slides 28 - 33. We'll keep you posted when things have been signed off and if there's an opportunity to piggyback off elements. I'll be OOO this aft into next week. @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my colleauge James for a presentation walkthrough if requested. Disney The Dog Stars x Ideon Media - May 28 2026.pptx <https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> Disney The Dog Stars x Ideon Media - May 28 2026.xlsx <https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Fri, May 22, 2026 at 2:44 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Raya, > > Happy Friday! > > I got a chance to see the trailer for The Dog Stars at ShowCanada - > goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. > > Below are some of the MediaTonik publications that come to mind. I'll add > some more relevant ones to the proposal > Gardening: https://www.je-jardine.com/fr/ > Fishing: Pecheqc.ca <http://pecheqc.ca/> > BBQing: Projetbbq.com <http://projetbbq.com/> > > I'll likely gutcheck the plan with you early next week if that works. > > Thank you, > Isabelle > > On Fri, May 22, 2026 at 12:19 PM Raya Sharma (OMG23) < > raya.sharma@omg23.com> wrote: > >> Hi Isabelle, >> >> >> >> Happy Friday! 😊 >> >> >> >> I wanted to reach out with an RFP for the upcoming 20th Century film, *The >> Dog Stars* – please see attached. I also wanted to ask if you could >> include MediaTonik – do they have anything related to country living, the >> outdoors, etc.? >> >> >> >> If you could please send over your RFP by EOD on *Friday, May 29th*, >> that would be great! Let me know if you have any questions or concerns with >> this deadline. >> >> >> >> Thank you & have a great weekend! >> >> >> >> *Raya Sharma* she/her >> Senior Strategist >> [image: signature_1678445123][image: Mickey Mouse Clip Art 5 | Disney >> Clip Art Galore] >> >> OMG23 Canada >> >> 33 Bloor St East, 15th Floor >> >> Toronto, ON >> >> M4W 3H1 >> >> >> >> >> >> >> >> This email is intended only for the person or entity to which it is >> addressed and may contain information that is privileged, confidential or >> otherwise protected from disclosure. Dissemination, distribution, or >> copying of this email or the information herein by anyone other than the >> intended recipient, or an employee or agent responsible for delivering the >> message to the intended recipient, is prohibited. If you have received this >> email in error, please notify the sender immediately. >> >

Hi Isabelle, I hope you had a good weekend! Thanks for sending this over – will let you know if any questions come up 😊 Best, Raya From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Thursday, May 28, 2026 11:46 AM To: Raya Sharma (OMG23) <raya.sharma@omg23.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Hope you're doing well! Please find the proposal attached for The Dog Stars. There are a lot of interesting elements included: Publishers featured: English HI Display and Video: Complex, IGN English Podcasts - Sick Media - something new and exciting! Podcast solutions for Sports! French - MediaTonik - we've included the outdoor and ent sites EN and FR CTV and OLV - JWP Connatix - great opportunity EN and FR Gaming - Kidoz and Prado IGN US activity is featured on slides 28 - 33. We'll keep you posted when things have been signed off and if there's an opportunity to piggyback off elements. I'll be OOO this aft into next week. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my colleauge James for a presentation walkthrough if requested. [Image removed by sender.] Disney The Dog Stars x Ideon Media - May 28 2026.pptx<https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> [Image removed by sender.] Disney The Dog Stars x Ideon Media - May 28 2026.xlsx<https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [Image removed by sender.] On Fri, May 22, 2026 at 2:44 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Raya, Happy Friday! I got a chance to see the trailer for The Dog Stars at ShowCanada - goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. Below are some of the MediaTonik publications that come to mind. I'll add some more relevant ones to the proposal Gardening: https://www.je-jardine.com/fr/ Fishing: Pecheqc.ca<http://pecheqc.ca/> BBQing: Projetbbq.com<http://projetbbq.com/> I'll likely gutcheck the plan with you early next week if that works. Thank you, Isabelle On Fri, May 22, 2026 at 12:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Hi Isabelle, Happy Friday! 😊 I wanted to reach out with an RFP for the upcoming 20th Century film, The Dog Stars – please see attached. I also wanted to ask if you could include MediaTonik – do they have anything related to country living, the outdoors, etc.? If you could please send over your RFP by EOD on Friday, May 29th, that would be great! Let me know if you have any questions or concerns with this deadline. Thank you & have a great weekend! Raya Sharma she/her Senior Strategist [signature_1678445123][Mickey Mouse Clip Art 5 | Disney Clip Art Galore] OMG23 Canada 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 [cid:image003.png@01DCF1A9.6187F7A0] This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

Hey Isabelle! Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can we leverage their creative if Disney Canada doesn’t want to create their own? Might provide that as an option to help sell it to them 😊 Thanks! Raya From: Raya Sharma (OMG23) Sent: Monday, June 1, 2026 9:31 AM To: 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: RE: The Dog Stars - RFP - Ideon Hi Isabelle, I hope you had a good weekend! Thanks for sending this over – will let you know if any questions come up 😊 Best, Raya From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Thursday, May 28, 2026 11:46 AM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Hope you're doing well! Please find the proposal attached for The Dog Stars. There are a lot of interesting elements included: Publishers featured: English HI Display and Video: Complex, IGN English Podcasts - Sick Media - something new and exciting! Podcast solutions for Sports! French - MediaTonik - we've included the outdoor and ent sites EN and FR CTV and OLV - JWP Connatix - great opportunity EN and FR Gaming - Kidoz and Prado IGN US activity is featured on slides 28 - 33. We'll keep you posted when things have been signed off and if there's an opportunity to piggyback off elements. I'll be OOO this aft into next week. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my colleauge James for a presentation walkthrough if requested. [Image removed by sender.] Disney The Dog Stars x Ideon Media - May 28 2026.pptx<https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> [Image removed by sender.] Disney The Dog Stars x Ideon Media - May 28 2026.xlsx<https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [Image removed by sender.] On Fri, May 22, 2026 at 2:44 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Raya, Happy Friday! I got a chance to see the trailer for The Dog Stars at ShowCanada - goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. Below are some of the MediaTonik publications that come to mind. I'll add some more relevant ones to the proposal Gardening: https://www.je-jardine.com/fr/ Fishing: Pecheqc.ca<http://pecheqc.ca/> BBQing: Projetbbq.com<http://projetbbq.com/> I'll likely gutcheck the plan with you early next week if that works. Thank you, Isabelle On Fri, May 22, 2026 at 12:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Hi Isabelle, Happy Friday! 😊 I wanted to reach out with an RFP for the upcoming 20th Century film, The Dog Stars – please see attached. I also wanted to ask if you could include MediaTonik – do they have anything related to country living, the outdoors, etc.? If you could please send over your RFP by EOD on Friday, May 29th, that would be great! Let me know if you have any questions or concerns with this deadline. Thank you & have a great weekend! Raya Sharma she/her Senior Strategist [signature_1678445123][Mickey Mouse Clip Art 5 | Disney Clip Art Galore] OMG23 Canada 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 [cid:image007.png@01DCFCC8.FC1CB1F0] This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or t

Great idea! Looking into this. Will get back to you shortly. Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Hey Isabelle! > > > Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can > we leverage their creative if Disney Canada doesn’t want to create their > own? Might provide that as an option to help sell it to them 😊 > > > > Thanks! > > Raya > > > > *From:* Raya Sharma (OMG23) > *Sent:* Monday, June 1, 2026 9:31 AM > *To:* 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* RE: The Dog Stars - RFP - Ideon > > > > Hi Isabelle, > > > > I hope you had a good weekend! > > > > Thanks for sending this over – will let you know if any questions come up > 😊 > > > > Best, > > Raya > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Thursday, May 28, 2026 11:46 AM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hi Raya, > > > > Hope you're doing well! > > > > Please find the proposal attached for The Dog Stars. > > > > There are a lot of interesting elements included: > > > > Publishers featured: > > English HI Display and Video: Complex, IGN > > *English Podcasts - Sick Media - something new and exciting! Podcast > solutions for Sports!* > > French - MediaTonik - we've included the outdoor and ent sites > > EN and FR CTV and OLV - JWP Connatix - great opportunity > > EN and FR Gaming - Kidoz and Prado > > > > IGN US activity is featured on slides 28 - 33. We'll keep you posted when > things have been signed off and if there's an opportunity to piggyback > off elements. > > > > I'll be OOO this aft into next week. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my > colleauge James for a presentation walkthrough if requested. > > [image: Image removed by sender.] Disney The Dog Stars x Ideon Media - > May 28 2026.pptx > <https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> > > [image: Image removed by sender.] Disney The Dog Stars x Ideon Media - > May 28 2026.xlsx > <https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> > > Cheers, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > [image: Image removed by sender.] > > > > > > On Fri, May 22, 2026 at 2:44 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Raya, > > > > Happy Friday! > > > > I got a chance to see the trailer for The Dog Stars at ShowCanada - > goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. > > > > Below are some of the MediaTonik publications that come to mind. I'll add > some more relevant ones to the proposal > > Gardening: https://www.je-jardine.com/fr/ > > Fishing: Pecheqc.ca <http://pecheqc.ca/> > > BBQing: Projetbbq.com <http://projetbbq.com/> > > > > I'll likely gutcheck the plan with you early next week if that works. > > > > Thank you, > > Isabelle > > > > On Fri, May 22, 2026 at 12:19 PM Raya Sharma (OMG23) < > raya.sharma@omg23.com> wrote: > > Hi Isabelle, > > > > Happy Friday! 😊 > > > > I wanted to reach out with an RFP for the upcoming 20th Century film, *The > Dog Stars* – please see attached. I also wanted to ask if you could > include MediaTonik – do they have anything related to country living, the > outdoors, etc.? > > > > If you could please send over your RFP by EOD on *Friday, May 29th*, that > would be great! Let me know if you have any questions or concerns with this > de

Hi Raya, Confirming that Disney USA is most likely moving forward with an IGN Quickslider HPTO on August 28th! The IO is out for signature. I'll let you know when it's signed off, but it's looking to be a go! And yes, Canada can use the creative! Also, the IGN FITO and HTPO date in Canada is open for August 28th! Thank you, Isabelle On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Hey Isabelle! > > > Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can > we leverage their creative if Disney Canada doesn’t want to create their > own? Might provide that as an option to help sell it to them 😊 > > > > Thanks! > > Raya > > > > *From:* Raya Sharma (OMG23) > *Sent:* Monday, June 1, 2026 9:31 AM > *To:* 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* RE: The Dog Stars - RFP - Ideon > > > > Hi Isabelle, > > > > I hope you had a good weekend! > > > > Thanks for sending this over – will let you know if any questions come up > 😊 > > > > Best, > > Raya > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Thursday, May 28, 2026 11:46 AM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hi Raya, > > > > Hope you're doing well! > > > > Please find the proposal attached for The Dog Stars. > > > > There are a lot of interesting elements included: > > > > Publishers featured: > > English HI Display and Video: Complex, IGN > > *English Podcasts - Sick Media - something new and exciting! Podcast > solutions for Sports!* > > French - MediaTonik - we've included the outdoor and ent sites > > EN and FR CTV and OLV - JWP Connatix - great opportunity > > EN and FR Gaming - Kidoz and Prado > > > > IGN US activity is featured on slides 28 - 33. We'll keep you posted when > things have been signed off and if there's an opportunity to piggyback > off elements. > > > > I'll be OOO this aft into next week. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my > colleauge James for a presentation walkthrough if requested. > > [image: Image removed by sender.] Disney The Dog Stars x Ideon Media - > May 28 2026.pptx > <https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> > > [image: Image removed by sender.] Disney The Dog Stars x Ideon Media - > May 28 2026.xlsx > <https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> > > Cheers, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > [image: Image removed by sender.] > > > > > > On Fri, May 22, 2026 at 2:44 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Raya, > > > > Happy Friday! > > > > I got a chance to see the trailer for The Dog Stars at ShowCanada - > goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. > > > > Below are some of the MediaTonik publications that come to mind. I'll add > some more relevant ones to the proposal > > Gardening: https://www.je-jardine.com/fr/ > > Fishing: Pecheqc.ca <http://pecheqc.ca/> > > BBQing: Projetbbq.com <http://projetbbq.com/> > > > > I'll likely gutcheck the plan with you early next week if that works. > > > > Thank you, > > Isabelle > > > > On Fri, May 22, 2026 at 12:19 PM Raya Sharma (OMG23) < > raya.sharma@omg23.com> wrote: > > Hi Isabelle, > > > > Happy Friday! 😊 > > > > I wanted to reach out with an RFP for the upcoming 20th Century film, *The > Dog Stars* – please see attached. I also wanted to ask if you could > include MediaTonik – do they have anything related to country living, the > outdoors, etc.? > > > > If you could please send over your RFP by EOD

Thanks Isabelle! Can we keep Aug 27-28 on hold for the IGN Quickslider Takeover? I know you mentioned August 28th as the US’ date but on the proposal you sent over, it was for two days. Could you please clarify on that as well? From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Monday, June 15, 2026 4:10 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Confirming that Disney USA is most likely moving forward with an IGN Quickslider HPTO on August 28th! The IO is out for signature. I'll let you know when it's signed off, but it's looking to be a go! And yes, Canada can use the creative! Also, the IGN FITO and HTPO date in Canada is open for August 28th! Thank you, Isabelle On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Hey Isabelle! Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can we leverage their creative if Disney Canada doesn’t want to create their own? Might provide that as an option to help sell it to them 😊 Thanks! Raya From: Raya Sharma (OMG23) Sent: Monday, June 1, 2026 9:31 AM To: 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: RE: The Dog Stars - RFP - Ideon Hi Isabelle, I hope you had a good weekend! Thanks for sending this over – will let you know if any questions come up 😊 Best, Raya From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Thursday, May 28, 2026 11:46 AM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Hope you're doing well! Please find the proposal attached for The Dog Stars. There are a lot of interesting elements included: Publishers featured: English HI Display and Video: Complex, IGN English Podcasts - Sick Media - something new and exciting! Podcast solutions for Sports! French - MediaTonik - we've included the outdoor and ent sites EN and FR CTV and OLV - JWP Connatix - great opportunity EN and FR Gaming - Kidoz and Prado IGN US activity is featured on slides 28 - 33. We'll keep you posted when things have been signed off and if there's an opportunity to piggyback off elements. I'll be OOO this aft into next week. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my colleauge James for a presentation walkthrough if requested. [Image removed by sender.] Disney The Dog Stars x Ideon Media - May 28 2026.pptx<https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> [Image removed by sender.] Disney The Dog Stars x Ideon Media - May 28 2026.xlsx<https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [Image removed by sender.] On Fri, May 22, 2026 at 2:44 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Raya, Happy Friday! I got a chance to see the trailer for The Dog Stars at ShowCanada - goosebumps! Thank you for sharing this RFP opportunity with me/Ideon. Below are some of the MediaTonik publications that come to mind. I'll add some more relevant ones to the proposal Gardening: https://www.je-jardine.com/fr/ Fishing: Pecheqc.ca<http://pecheqc.ca/> BBQing: Projetbbq.com<http://projetbbq.com/> I'll likely gutcheck the plan with you early next week if that wor

Hey Raya, Confirming that we have the Aug 27-28 holds for the IGN Quickslider Takers for Geo Canada. Good question - the US has more inventory/scale and sometimes opts to have a 1-day takeover versus a 2-day in their market Our plan includes - 2-day HPTO - Aug 27-28 - 1-day FITO - Aug 27 - 1-day Themescape - Aug 28 Let me know if I can provide any additional information/clarification. We'll keep you posted on the Quickslider creative from South of the Border. Talk soon, Isabelle On Wed, Jun 17, 2026 at 2:22 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Thanks Isabelle! Can we keep Aug 27-28 on hold for the IGN Quickslider > Takeover? I know you mentioned August 28th as the US’ date but on the > proposal you sent over, it was for two days. Could you please clarify on > that as well? > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Monday, June 15, 2026 4:10 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hi Raya, > > > > Confirming that Disney USA is most likely moving forward with an IGN > Quickslider HPTO on August 28th! The IO is out for signature. I'll let you > know when it's signed off, but it's looking to be a go! And yes, > Canada can use the creative! > > > > Also, the IGN FITO and HTPO date in Canada is open for August 28th! > > > > Thank you, > > Isabelle > > > > > > On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Hey Isabelle! > > > Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can > we leverage their creative if Disney Canada doesn’t want to create their > own? Might provide that as an option to help sell it to them 😊 > > > > Thanks! > > Raya > > > > *From:* Raya Sharma (OMG23) > *Sent:* Monday, June 1, 2026 9:31 AM > *To:* 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* RE: The Dog Stars - RFP - Ideon > > > > Hi Isabelle, > > > > I hope you had a good weekend! > > > > Thanks for sending this over – will let you know if any questions come up > 😊 > > > > Best, > > Raya > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Thursday, May 28, 2026 11:46 AM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hi Raya, > > > > Hope you're doing well! > > > > Please find the proposal attached for The Dog Stars. > > > > There are a lot of interesting elements included: > > > > Publishers featured: > > English HI Display and Video: Complex, IGN > > *English Podcasts - Sick Media - something new and exciting! Podcast > solutions for Sports!* > > French - MediaTonik - we've included the outdoor and ent sites > > EN and FR CTV and OLV - JWP Connatix - great opportunity > > EN and FR Gaming - Kidoz and Prado > > > > IGN US activity is featured on slides 28 - 33. We'll keep you posted when > things have been signed off and if there's an opportunity to piggyback > off elements. > > > > I'll be OOO this aft into next week. @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my > colleauge James for a presentation walkthrough if requested. > > [image: Image removed by sender.] Disney The Dog Stars x Ideon Media - > May 28 2026.pptx > <https://drive.google.com/file/d/13czANHTFJVrrnKZ7_ndoebihnqPJH3Qe/view?usp=drive_web> > > [image: Image removed by sender.] Disney The Dog Stars x Ideon Media - > May 28 2026.xlsx > <https://drive.google.com/file/d/1-nZb8jXXS665KT2iFm7r9G09VaqXLpkJ/view?usp=drive_web> > > Cheers, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8

Thanks Isabelle! Would love to do two days here if we can – I’m going to give Disney the option of leveraging the US’ creative, might help sell it to them as well 😊 From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Wednesday, June 17, 2026 2:58 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hey Raya, Confirming that we have the Aug 27-28 holds for the IGN Quickslider Takers for Geo Canada. Good question - the US has more inventory/scale and sometimes opts to have a 1-day takeover versus a 2-day in their market Our plan includes - 2-day HPTO - Aug 27-28 - 1-day FITO - Aug 27 - 1-day Themescape - Aug 28 Let me know if I can provide any additional information/clarification. We'll keep you posted on the Quickslider creative from South of the Border. Talk soon, Isabelle On Wed, Jun 17, 2026 at 2:22 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Thanks Isabelle! Can we keep Aug 27-28 on hold for the IGN Quickslider Takeover? I know you mentioned August 28th as the US’ date but on the proposal you sent over, it was for two days. Could you please clarify on that as well? From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Monday, June 15, 2026 4:10 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Confirming that Disney USA is most likely moving forward with an IGN Quickslider HPTO on August 28th! The IO is out for signature. I'll let you know when it's signed off, but it's looking to be a go! And yes, Canada can use the creative! Also, the IGN FITO and HTPO date in Canada is open for August 28th! Thank you, Isabelle On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Hey Isabelle! Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can we leverage their creative if Disney Canada doesn’t want to create their own? Might provide that as an option to help sell it to them 😊 Thanks! Raya From: Raya Sharma (OMG23) Sent: Monday, June 1, 2026 9:31 AM To: 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: RE: The Dog Stars - RFP - Ideon Hi Isabelle, I hope you had a good weekend! Thanks for sending this over – will let you know if any questions come up 😊 Best, Raya From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Thursday, May 28, 2026 11:46 AM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Hope you're doing well! Please find the proposal attached for The Dog Stars. There are a lot of interesting elements included: Publishers featured: English HI Display and Video: Complex, IGN English Podcasts - Sick Media - something new and exciting! Podcast solutions for Sports! French - MediaTonik - we've included the outdoor and ent sites EN and FR CTV and OLV - JWP Connatix - great opportunity EN and FR Gaming - Kidoz and Prado IGN US activity is featured on slides 28 - 33. We'll keep you posted when things have been signed off and if there's an opportunity to piggyback off elements. I'll be OOO this aft into next week. @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> will be around to help. He'll loop in my colleauge James for a presentation walkthrough if requested

That makes sense. The dates are yours!! Thank you for all your help and efforts to help get us on the plan! Other than the US creative, which we'll send over once it's in hand, let us know if there's anything else we can provide. Kind regards, Isabelle On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Thanks Isabelle! Would love to do two days here if we can – I’m going to > give Disney the option of leveraging the US’ creative, might help sell it > to them as well 😊 > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Wednesday, June 17, 2026 2:58 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hey Raya, > > > > Confirming that we have the Aug 27-28 holds for the IGN Quickslider Takers > for Geo Canada. > > > > Good question - the US has more inventory/scale and sometimes opts to have > a 1-day takeover versus a 2-day in their market > > > > Our plan includes > > - 2-day HPTO - Aug 27-28 > > - 1-day FITO - Aug 27 > > - 1-day Themescape - Aug 28 > > > > Let me know if I can provide any additional information/clarification. > > > > We'll keep you posted on the Quickslider creative from South of the Border. > > > Talk soon, > > Isabelle > > > > On Wed, Jun 17, 2026 at 2:22 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Thanks Isabelle! Can we keep Aug 27-28 on hold for the IGN Quickslider > Takeover? I know you mentioned August 28th as the US’ date but on the > proposal you sent over, it was for two days. Could you please clarify on > that as well? > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Monday, June 15, 2026 4:10 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hi Raya, > > > > Confirming that Disney USA is most likely moving forward with an IGN > Quickslider HPTO on August 28th! The IO is out for signature. I'll let you > know when it's signed off, but it's looking to be a go! And yes, > Canada can use the creative! > > > > Also, the IGN FITO and HTPO date in Canada is open for August 28th! > > > > Thank you, > > Isabelle > > > > > > On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Hey Isabelle! > > > Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can > we leverage their creative if Disney Canada doesn’t want to create their > own? Might provide that as an option to help sell it to them 😊 > > > > Thanks! > > Raya > > > > *From:* Raya Sharma (OMG23) > *Sent:* Monday, June 1, 2026 9:31 AM > *To:* 'Isabelle Davidian' <isabelle.davidian@ideonmedia.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* RE: The Dog Stars - RFP - Ideon > > > > Hi Isabelle, > > > > I hope you had a good weekend! > > > > Thanks for sending this over – will let you know if any questions come up > 😊 > > > > Best, > > Raya > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Thursday, May 28, 2026 11:46 AM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hi Raya, > > > > Hope you're doing well! > > > > Please find the proposal attached for The Dog Stars. > > > > There are a lot of interesting elements included: > > > > Publishers featured: > > English HI Display and Video: Complex, IGN > > *English Podcasts - Sick Media - something new and exciting! Podcast > solutions for Sports!* > > French - MediaTonik - we've included the outdoor and ent sites > > EN and FR CTV and OLV - JWP Connatix - great opportunity > > EN and FR Gami

Hi Isabelle, I hope your week has been going well! I wanted to reach out to provide an update on The Dog Stars campaign – I’m still waiting on final approvals from the client but wanted to give you an idea of where the plan is currently sitting just to ensure we are still in a good spot in terms of inventory/availability. Please see below: ENGLISH Placement: IGN Homepage Quickslider Takeover (same as the US) Budget: $9,000 Flight: August 27-28 Placement: Pre-Roll – IGN & IGN YouTube Budget: $20,000 Flight: August 10-30 FRENCH Placement: Responsive ATF Peak Unit Budget: $3,500 Flight: August 17-30 Placement: MediaTonik Pre-Roll Budget: $6,000 Flight: August 17-30 Please let me know if you have any questions or concerns and I will reach out to get everything locked in as soon as we have final approvals. If anything requires a signed IO in order to hold inventory or if we are at risk of losing anything, please flag that as well. Thanks! 😊 Raya From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Wednesday, June 17, 2026 3:35 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet That makes sense. The dates are yours!! Thank you for all your help and efforts to help get us on the plan! Other than the US creative, which we'll send over once it's in hand, let us know if there's anything else we can provide. Kind regards, Isabelle On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Thanks Isabelle! Would love to do two days here if we can – I’m going to give Disney the option of leveraging the US’ creative, might help sell it to them as well 😊 From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Wednesday, June 17, 2026 2:58 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hey Raya, Confirming that we have the Aug 27-28 holds for the IGN Quickslider Takers for Geo Canada. Good question - the US has more inventory/scale and sometimes opts to have a 1-day takeover versus a 2-day in their market Our plan includes - 2-day HPTO - Aug 27-28 - 1-day FITO - Aug 27 - 1-day Themescape - Aug 28 Let me know if I can provide any additional information/clarification. We'll keep you posted on the Quickslider creative from South of the Border. Talk soon, Isabelle On Wed, Jun 17, 2026 at 2:22 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Thanks Isabelle! Can we keep Aug 27-28 on hold for the IGN Quickslider Takeover? I know you mentioned August 28th as the US’ date but on the proposal you sent over, it was for two days. Could you please clarify on that as well? From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Monday, June 15, 2026 4:10 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Confirming that Disney USA is most likely moving forward with an IGN Quickslider HPTO on August 28th! The IO is out for signature. I'll let you know when it's signed off, but it's looking to be a go! And yes, Canada can use the creative! Also, the IGN FITO and HTPO date in Canada is open for August 28th! Thank you, Isabelle On Mon, Jun 15, 2026 at 1:15 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Hey Isabelle! Has the US locked in on the IGN Homepage Quickslider Takeover? If so, can we leverage their creative if Disney Canada doe

Hey Raya, This is a promising update! Thank you for keeping us looped in. We'll confirm the avails shortly - most likely Daniel will jump into the thread to confirm. The IGN takeovers continues to be placed on HOLD for OMG23/Disney for both August 27 & 28. No risks there. I spoke with IGN yesterday, and they mentioned that Disney USA always takes advantage of the Quickslider unit on IGN. Most of the time, Disney produces the creative with minimal tweaks required by IGN. Talk soon, Isabelle On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Hi Isabelle, > > > > I hope your week has been going well! I wanted to reach out to provide an > update on *The Dog Stars* campaign – I’m still waiting on final approvals > from the client but wanted to give you an idea of where the plan is > currently sitting just to ensure we are still in a good spot in terms of > inventory/availability. Please see below: > > > > *ENGLISH* > > *Placement: *IGN Homepage Quickslider Takeover (same as the US) > > *Budget: *$9,000 > > *Flight: *August 27-28 > > > > *Placement:* Pre-Roll – IGN & IGN YouTube > > *Budget: *$20,000 > > *Flight: *August 10-30 > > > > *FRENCH* > > *Placement: *Responsive ATF Peak Unit > > *Budget: *$3,500 > > *Flight: *August 17-30 > > > > *Placement: *MediaTonik Pre-Roll > > *Budget: *$6,000 > > *Flight: *August 17-30 > > > > Please let me know if you have any questions or concerns and I will reach > out to get everything locked in as soon as we have final approvals. If > anything requires a signed IO in order to hold inventory or if we are at > risk of losing anything, please flag that as well. > > > > Thanks! 😊 > > Raya > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Wednesday, June 17, 2026 3:35 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > That makes sense. The dates are yours!! Thank you for all your help and > efforts to help get us on the plan! Other than the US creative, which > we'll send over once it's in hand, let us know if there's anything else we > can provide. > > > > Kind regards, > > Isabelle > > > > > > On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Thanks Isabelle! Would love to do two days here if we can – I’m going to > give Disney the option of leveraging the US’ creative, might help sell it > to them as well 😊 > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Wednesday, June 17, 2026 2:58 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > Hey Raya, > > > > Confirming that we have the Aug 27-28 holds for the IGN Quickslider Takers > for Geo Canada. > > > > Good question - the US has more inventory/scale and sometimes opts to have > a 1-day takeover versus a 2-day in their market > > > > Our plan includes > > - 2-day HPTO - Aug 27-28 > > - 1-day FITO - Aug 27 > > - 1-day Themescape - Aug 28 > > > > Let me know if I can provide any additional information/clarification. > > > > We'll keep you posted on the Quickslider creative from South of the Border. > > > Talk soon, > > Isabelle > > > > On Wed, Jun 17, 2026 at 2:22 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Thanks Isabelle! Can we keep Aug 27-28 on hold for the IGN Quickslider > Takeover? I know you mentioned August 28th as the US’ date but on the > proposal you sent over, it was for two days. Could you please clarify on > that as well? > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Monday, June 15, 2026 4:10 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:*

Hi Isabelle, Do you have the investment details for this one? Looking for the CPMs and Impressions and such and such. Cheers, Daniel On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Raya, > > This is a promising update! Thank you for keeping us looped in. We'll > confirm the avails shortly - most likely Daniel will jump into the thread > to confirm. > The IGN takeovers continues to be placed on HOLD for OMG23/Disney for both > August 27 & 28. No risks there. > > I spoke with IGN yesterday, and they mentioned that Disney USA always takes > advantage of the Quickslider unit on IGN. Most of the time, Disney > produces the creative with minimal tweaks required by IGN. > > Talk soon, > Isabelle > > On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > >> Hi Isabelle, >> >> >> >> I hope your week has been going well! I wanted to reach out to provide an >> update on *The Dog Stars* campaign – I’m still waiting on final >> approvals from the client but wanted to give you an idea of where the plan >> is currently sitting just to ensure we are still in a good spot in terms of >> inventory/availability. Please see below: >> >> >> >> *ENGLISH* >> >> *Placement: *IGN Homepage Quickslider Takeover (same as the US) >> >> *Budget: *$9,000 >> >> *Flight: *August 27-28 >> >> >> >> *Placement:* Pre-Roll – IGN & IGN YouTube >> >> *Budget: *$20,000 >> >> *Flight: *August 10-30 >> >> >> >> *FRENCH* >> >> *Placement: *Responsive ATF Peak Unit >> >> *Budget: *$3,500 >> >> *Flight: *August 17-30 >> >> >> >> *Placement: *MediaTonik Pre-Roll >> >> *Budget: *$6,000 >> >> *Flight: *August 17-30 >> >> >> >> Please let me know if you have any questions or concerns and I will reach >> out to get everything locked in as soon as we have final approvals. If >> anything requires a signed IO in order to hold inventory or if we are at >> risk of losing anything, please flag that as well. >> >> >> >> Thanks! 😊 >> >> Raya >> >> >> >> >> >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* Wednesday, June 17, 2026 3:35 PM >> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Subject:* Re: The Dog Stars - RFP - Ideon >> >> >> >> *CAUTION: *This email originated from the Internet >> >> >> >> That makes sense. The dates are yours!! Thank you for all your help and >> efforts to help get us on the plan! Other than the US creative, which >> we'll send over once it's in hand, let us know if there's anything else we >> can provide. >> >> >> >> Kind regards, >> >> Isabelle >> >> >> >> >> >> On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) < >> raya.sharma@omg23.com> wrote: >> >> Thanks Isabelle! Would love to do two days here if we can – I’m going to >> give Disney the option of leveraging the US’ creative, might help sell it >> to them as well 😊 >> >> >> >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* Wednesday, June 17, 2026 2:58 PM >> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Subject:* Re: The Dog Stars - RFP - Ideon >> >> >> >> *CAUTION: *This email originated from the Internet >> >> >> >> Hey Raya, >> >> >> >> Confirming that we have the Aug 27-28 holds for the IGN Quickslider >> Takers for Geo Canada. >> >> >> >> Good question - the US has more inventory/scale and sometimes opts to >> have a 1-day takeover versus a 2-day in their market >> >> >> >> Our plan includes >> >> - 2-day HPTO - Aug 27-28 >> >> - 1-day FITO - Aug 27 >> >> - 1-day Themescape - Aug 28 >> >> >> >> Let me know if I can provide any additional information/clarification. >> >> >> >> We'll keep you posted on the Quickslider creative from South of the >> Border. >> >> >> Talk soon, >> >> Isabelle >> >> >> >> On Wed, Jun 17, 2026 at 2:22 PM Raya Sharma (OMG23) < >> raya.sharma@omg23.com> wrote: >> >> Thanks Isabelle! Can we keep Aug 27-28 on hold

Hello Isabelle! Hope your day is going well! Just wanted to jump in and also ask if there were any additional targeting parameters, geo, or additional audience layering. Thanks, On Thu, Jul 9, 2026 at 3:58 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > Hi Isabelle, > > Do you have the investment details for this one? Looking for the CPMs and > Impressions and such and such. > > Cheers, > Daniel > > On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hey Raya, >> >> This is a promising update! Thank you for keeping us looped in. We'll >> confirm the avails shortly - most likely Daniel will jump into the >> thread to confirm. >> The IGN takeovers continues to be placed on HOLD for OMG23/Disney for >> both August 27 & 28. No risks there. >> >> I spoke with IGN yesterday, and they mentioned that Disney USA always takes >> advantage of the Quickslider unit on IGN. Most of the time, Disney >> produces the creative with minimal tweaks required by IGN. >> >> Talk soon, >> Isabelle >> >> On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> >> wrote: >> >>> Hi Isabelle, >>> >>> >>> >>> I hope your week has been going well! I wanted to reach out to provide >>> an update on *The Dog Stars* campaign – I’m still waiting on final >>> approvals from the client but wanted to give you an idea of where the plan >>> is currently sitting just to ensure we are still in a good spot in terms of >>> inventory/availability. Please see below: >>> >>> >>> >>> *ENGLISH* >>> >>> *Placement: *IGN Homepage Quickslider Takeover (same as the US) >>> >>> *Budget: *$9,000 >>> >>> *Flight: *August 27-28 >>> >>> >>> >>> *Placement:* Pre-Roll – IGN & IGN YouTube >>> >>> *Budget: *$20,000 >>> >>> *Flight: *August 10-30 >>> >>> >>> >>> *FRENCH* >>> >>> *Placement: *Responsive ATF Peak Unit >>> >>> *Budget: *$3,500 >>> >>> *Flight: *August 17-30 >>> >>> >>> >>> *Placement: *MediaTonik Pre-Roll >>> >>> *Budget: *$6,000 >>> >>> *Flight: *August 17-30 >>> >>> >>> >>> Please let me know if you have any questions or concerns and I will >>> reach out to get everything locked in as soon as we have final approvals. >>> If anything requires a signed IO in order to hold inventory or if we are at >>> risk of losing anything, please flag that as well. >>> >>> >>> >>> Thanks! 😊 >>> >>> Raya >>> >>> >>> >>> >>> >>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Sent:* Wednesday, June 17, 2026 3:35 PM >>> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>> *Subject:* Re: The Dog Stars - RFP - Ideon >>> >>> >>> >>> *CAUTION: *This email originated from the Internet >>> >>> >>> >>> That makes sense. The dates are yours!! Thank you for all your help and >>> efforts to help get us on the plan! Other than the US creative, which >>> we'll send over once it's in hand, let us know if there's anything else we >>> can provide. >>> >>> >>> >>> Kind regards, >>> >>> Isabelle >>> >>> >>> >>> >>> >>> On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) < >>> raya.sharma@omg23.com> wrote: >>> >>> Thanks Isabelle! Would love to do two days here if we can – I’m going to >>> give Disney the option of leveraging the US’ creative, might help sell it >>> to them as well 😊 >>> >>> >>> >>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Sent:* Wednesday, June 17, 2026 2:58 PM >>> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>> *Subject:* Re: The Dog Stars - RFP - Ideon >>> >>> >>> >>> *CAUTION: *This email originated from the Internet >>> >>> >>> >>> Hey Raya, >>> >>> >>> >>> Confirming that we have the Aug 27-28 holds for the IGN Quickslider >>> Takers for Geo Canada. >>> >>> >>> >>> Good question - the US has more inventory/scale and sometimes opts to >>> have a 1-day takeover versus a 2-day in their market >>> >>> >>> >>> Our plan includes >>> >>> - 2-day HPTO -

I do! Please see attached. Note that the attached Excel includes line items that have not been called out by Raya in her note below. LMK what else is required. On Thu, Jul 9, 2026 at 3:58 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: > Hi Isabelle, > > Do you have the investment details for this one? Looking for the CPMs and > Impressions and such and such. > > Cheers, > Daniel > > On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hey Raya, >> >> This is a promising update! Thank you for keeping us looped in. We'll >> confirm the avails shortly - most likely Daniel will jump into the >> thread to confirm. >> The IGN takeovers continues to be placed on HOLD for OMG23/Disney for >> both August 27 & 28. No risks there. >> >> I spoke with IGN yesterday, and they mentioned that Disney USA always takes >> advantage of the Quickslider unit on IGN. Most of the time, Disney >> produces the creative with minimal tweaks required by IGN. >> >> Talk soon, >> Isabelle >> >> On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> >> wrote: >> >>> Hi Isabelle, >>> >>> >>> >>> I hope your week has been going well! I wanted to reach out to provide >>> an update on *The Dog Stars* campaign – I’m still waiting on final >>> approvals from the client but wanted to give you an idea of where the plan >>> is currently sitting just to ensure we are still in a good spot in terms of >>> inventory/availability. Please see below: >>> >>> >>> >>> *ENGLISH* >>> >>> *Placement: *IGN Homepage Quickslider Takeover (same as the US) >>> >>> *Budget: *$9,000 >>> >>> *Flight: *August 27-28 >>> >>> >>> >>> *Placement:* Pre-Roll – IGN & IGN YouTube >>> >>> *Budget: *$20,000 >>> >>> *Flight: *August 10-30 >>> >>> >>> >>> *FRENCH* >>> >>> *Placement: *Responsive ATF Peak Unit >>> >>> *Budget: *$3,500 >>> >>> *Flight: *August 17-30 >>> >>> >>> >>> *Placement: *MediaTonik Pre-Roll >>> >>> *Budget: *$6,000 >>> >>> *Flight: *August 17-30 >>> >>> >>> >>> Please let me know if you have any questions or concerns and I will >>> reach out to get everything locked in as soon as we have final approvals. >>> If anything requires a signed IO in order to hold inventory or if we are at >>> risk of losing anything, please flag that as well. >>> >>> >>> >>> Thanks! 😊 >>> >>> Raya >>> >>> >>> >>> >>> >>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Sent:* Wednesday, June 17, 2026 3:35 PM >>> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>> *Subject:* Re: The Dog Stars - RFP - Ideon >>> >>> >>> >>> *CAUTION: *This email originated from the Internet >>> >>> >>> >>> That makes sense. The dates are yours!! Thank you for all your help and >>> efforts to help get us on the plan! Other than the US creative, which >>> we'll send over once it's in hand, let us know if there's anything else we >>> can provide. >>> >>> >>> >>> Kind regards, >>> >>> Isabelle >>> >>> >>> >>> >>> >>> On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) < >>> raya.sharma@omg23.com> wrote: >>> >>> Thanks Isabelle! Would love to do two days here if we can – I’m going to >>> give Disney the option of leveraging the US’ creative, might help sell it >>> to them as well 😊 >>> >>> >>> >>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Sent:* Wednesday, June 17, 2026 2:58 PM >>> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>> *Subject:* Re: The Dog Stars - RFP - Ideon >>> >>> >>> >>> *CAUTION: *This email originated from the Internet >>> >>> >>> >>> Hey Raya, >>> >>> >>> >>> Confirming that we have the Aug 27-28 holds for the IGN Quickslider >>> Takers for Geo Canada. >>> >>> >>> >>> Good question - the US has more inventory/scale and sometimes opts to >>> have a 1-day takeover versus a 2-day in their market >>> >>> >>> >>> Our plan includes >>> >>> - 2-day HPTO - Aug 27-28 >>> >>> -

Hello Isabelle! Happy Friday! Hope the week has been good to you. I've attached your IO here. Thanks, On Thu, Jul 9, 2026 at 4:15 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > I do! Please see attached. Note that the attached Excel includes line > items that have not been called out by Raya in her note below. > > LMK what else is required. > > > On Thu, Jul 9, 2026 at 3:58 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > >> Hi Isabelle, >> >> Do you have the investment details for this one? Looking for the CPMs and >> Impressions and such and such. >> >> Cheers, >> Daniel >> >> On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hey Raya, >>> >>> This is a promising update! Thank you for keeping us looped in. We'll >>> confirm the avails shortly - most likely Daniel will jump into the >>> thread to confirm. >>> The IGN takeovers continues to be placed on HOLD for OMG23/Disney for >>> both August 27 & 28. No risks there. >>> >>> I spoke with IGN yesterday, and they mentioned that Disney USA always takes >>> advantage of the Quickslider unit on IGN. Most of the time, Disney >>> produces the creative with minimal tweaks required by IGN. >>> >>> Talk soon, >>> Isabelle >>> >>> On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) < >>> raya.sharma@omg23.com> wrote: >>> >>>> Hi Isabelle, >>>> >>>> >>>> >>>> I hope your week has been going well! I wanted to reach out to provide >>>> an update on *The Dog Stars* campaign – I’m still waiting on final >>>> approvals from the client but wanted to give you an idea of where the plan >>>> is currently sitting just to ensure we are still in a good spot in terms of >>>> inventory/availability. Please see below: >>>> >>>> >>>> >>>> *ENGLISH* >>>> >>>> *Placement: *IGN Homepage Quickslider Takeover (same as the US) >>>> >>>> *Budget: *$9,000 >>>> >>>> *Flight: *August 27-28 >>>> >>>> >>>> >>>> *Placement:* Pre-Roll – IGN & IGN YouTube >>>> >>>> *Budget: *$20,000 >>>> >>>> *Flight: *August 10-30 >>>> >>>> >>>> >>>> *FRENCH* >>>> >>>> *Placement: *Responsive ATF Peak Unit >>>> >>>> *Budget: *$3,500 >>>> >>>> *Flight: *August 17-30 >>>> >>>> >>>> >>>> *Placement: *MediaTonik Pre-Roll >>>> >>>> *Budget: *$6,000 >>>> >>>> *Flight: *August 17-30 >>>> >>>> >>>> >>>> Please let me know if you have any questions or concerns and I will >>>> reach out to get everything locked in as soon as we have final approvals. >>>> If anything requires a signed IO in order to hold inventory or if we are at >>>> risk of losing anything, please flag that as well. >>>> >>>> >>>> >>>> Thanks! 😊 >>>> >>>> Raya >>>> >>>> >>>> >>>> >>>> >>>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> *Sent:* Wednesday, June 17, 2026 3:35 PM >>>> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >>>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>>> *Subject:* Re: The Dog Stars - RFP - Ideon >>>> >>>> >>>> >>>> *CAUTION: *This email originated from the Internet >>>> >>>> >>>> >>>> That makes sense. The dates are yours!! Thank you for all your help and >>>> efforts to help get us on the plan! Other than the US creative, which >>>> we'll send over once it's in hand, let us know if there's anything else we >>>> can provide. >>>> >>>> >>>> >>>> Kind regards, >>>> >>>> Isabelle >>>> >>>> >>>> >>>> >>>> >>>> On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) < >>>> raya.sharma@omg23.com> wrote: >>>> >>>> Thanks Isabelle! Would love to do two days here if we can – I’m going >>>> to give Disney the option of leveraging the US’ creative, might help sell >>>> it to them as well 😊 >>>> >>>> >>>> >>>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> *Sent:* Wednesday, June 17, 2026 2:58 PM >>>> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >>>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>>> *Subject:* Re: The Dog Stars - RFP - Ideon >>>> >>>> >>>> >>>> *CAUTION: *This email originated from the Internet >>>>

Thanks Jesse. The client isn't ready to sign off yet as they don't have final approval from Disney. I will confirm that we have the inventory secured though!! Thanks, Isabelle On Jul 10, 2026,

Hi Raya, Happy Friday! Confirming that the impressions per the media plan below have been placed on hold for OMG23 x Disney. Let us know if there are any questions, and when you're ready for the IO for sign-off. Cheers, Isabelle On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Raya, > > This is a promising update! Thank you for keeping us looped in. We'll > confirm the avails shortly - most likely Daniel will jump into the thread > to confirm. > The IGN takeovers continues to be placed on HOLD for OMG23/Disney for both > August 27 & 28. No risks there. > > I spoke with IGN yesterday, and they mentioned that Disney USA always takes > advantage of the Quickslider unit on IGN. Most of the time, Disney > produces the creative with minimal tweaks required by IGN. > > Talk soon, > Isabelle > > On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > >> Hi Isabelle, >> >> >> >> I hope your week has been going well! I wanted to reach out to provide an >> update on *The Dog Stars* campaign – I’m still waiting on final >> approvals from the client but wanted to give you an idea of where the plan >> is currently sitting just to ensure we are still in a good spot in terms of >> inventory/availability. Please see below: >> >> >> >> *ENGLISH* >> >> *Placement: *IGN Homepage Quickslider Takeover (same as the US) >> >> *Budget: *$9,000 >> >> *Flight: *August 27-28 >> >> >> >> *Placement:* Pre-Roll – IGN & IGN YouTube >> >> *Budget: *$20,000 >> >> *Flight: *August 10-30 >> >> >> >> *FRENCH* >> >> *Placement: *Responsive ATF Peak Unit >> >> *Budget: *$3,500 >> >> *Flight: *August 17-30 >> >> >> >> *Placement: *MediaTonik Pre-Roll >> >> *Budget: *$6,000 >> >> *Flight: *August 17-30 >> >> >> >> Please let me know if you have any questions or concerns and I will reach >> out to get everything locked in as soon as we have final approvals. If >> anything requires a signed IO in order to hold inventory or if we are at >> risk of losing anything, please flag that as well. >> >> >> >> Thanks! 😊 >> >> Raya >> >> >> >> >> >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* Wednesday, June 17, 2026 3:35 PM >> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Subject:* Re: The Dog Stars - RFP - Ideon >> >> >> >> *CAUTION: *This email originated from the Internet >> >> >> >> That makes sense. The dates are yours!! Thank you for all your help and >> efforts to help get us on the plan! Other than the US creative, which >> we'll send over once it's in hand, let us know if there's anything else we >> can provide. >> >> >> >> Kind regards, >> >> Isabelle >> >> >> >> >> >> On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) < >> raya.sharma@omg23.com> wrote: >> >> Thanks Isabelle! Would love to do two days here if we can – I’m going to >> give Disney the option of leveraging the US’ creative, might help sell it >> to them as well 😊 >> >> >> >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* Wednesday, June 17, 2026 2:58 PM >> *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Subject:* Re: The Dog Stars - RFP - Ideon >> >> >> >> *CAUTION: *This email originated from the Internet >> >> >> >> Hey Raya, >> >> >> >> Confirming that we have the Aug 27-28 holds for the IGN Quickslider >> Takers for Geo Canada. >> >> >> >> Good question - the US has more inventory/scale and sometimes opts to >> have a 1-day takeover versus a 2-day in their market >> >> >> >> Our plan includes >> >> - 2-day HPTO - Aug 27-28 >> >> - 1-day FITO - Aug 27 >> >> - 1-day Themescape - Aug 28 >> >> >> >> Let me know if I can provide any additional information/clarification. >> >> >> >> We'll keep you posted on the Quickslider creative from South of the >> Border. >> >> >> Talk soon, >> >> Isabelle >> >> >> >> On Wed, Jun 17, 2026 at 2:22 PM Raya Shar

Hi Isabelle, Happy Friday and thanks for confirming! I’ll let you know as soon as we have firm approvals, but I don’t anticipate many changes at this point (if at all) 😊 Best, Raya ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Friday, 10 July 2026 10:34:21 To: Raya Sharma (OMG23) <raya.sharma@omg23.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hi Raya, Happy Friday! Confirming that the impressions per the media plan below have been placed on hold for OMG23 x Disney. Let us know if there are any questions, and when you're ready for the IO for sign-off. Cheers, Isabelle On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hey Raya, This is a promising update! Thank you for keeping us looped in. We'll confirm the avails shortly - most likely Daniel will jump into the thread to confirm. The IGN takeovers continues to be placed on HOLD for OMG23/Disney for both August 27 & 28. No risks there. I spoke with IGN yesterday, and they mentioned that Disney USA always takes advantage of the Quickslider unit on IGN. Most of the time, Disney produces the creative with minimal tweaks required by IGN. Talk soon, Isabelle On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Hi Isabelle, I hope your week has been going well! I wanted to reach out to provide an update on The Dog Stars campaign – I’m still waiting on final approvals from the client but wanted to give you an idea of where the plan is currently sitting just to ensure we are still in a good spot in terms of inventory/availability. Please see below: ENGLISH Placement: IGN Homepage Quickslider Takeover (same as the US) Budget: $9,000 Flight: August 27-28 Placement: Pre-Roll – IGN & IGN YouTube Budget: $20,000 Flight: August 10-30 FRENCH Placement: Responsive ATF Peak Unit Budget: $3,500 Flight: August 17-30 Placement: MediaTonik Pre-Roll Budget: $6,000 Flight: August 17-30 Please let me know if you have any questions or concerns and I will reach out to get everything locked in as soon as we have final approvals. If anything requires a signed IO in order to hold inventory or if we are at risk of losing anything, please flag that as well. Thanks! 😊 Raya From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Wednesday, June 17, 2026 3:35 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet That makes sense. The dates are yours!! Thank you for all your help and efforts to help get us on the plan! Other than the US creative, which we'll send over once it's in hand, let us know if there's anything else we can provide. Kind regards, Isabelle On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> wrote: Thanks Isabelle! Would love to do two days here if we can – I’m going to give Disney the option of leveraging the US’ creative, might help sell it to them as well 😊 From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Wednesday, June 17, 2026 2:58 PM To: Raya Sharma (OMG23) <raya.sharma@omg23.com<mailto:raya.sharma@omg23.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: The Dog Stars - RFP - Ideon CAUTION: This email originated from the Internet Hey Raya, Confirming that we have the Aug 27-28 holds for the IGN Quickslider Takers for Geo Canada. Good question - the US has more inventory/scale and sometimes opts to have a 1-day takeover versus a 2-day in

Happy Friday!! Ohhh - the emails from you keep getting better and better! ;) What else are you working on, Raya? We received updates from the IGN team re. Vision Quest, Whalfefall, Percy Jackson S3 - titles I noticed we haven't been briefed on just yet. Cheers, Isabelle On Fri, Jul 10, 2026 at 11:25 AM Raya Sharma (OMG23) <raya.sharma@omg23.com> wrote: > Hi Isabelle, > > Happy Friday and thanks for confirming! I’ll let you know as soon as we > have firm approvals, but I don’t anticipate many changes at this point (if > at all) 😊 > > Best, > Raya > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Friday, 10 July 2026 10:34:21 > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > *CAUTION: *This email originated from the Internet > Hi Raya, > > Happy Friday! > > Confirming that the impressions per the media plan below have been placed > on hold for OMG23 x Disney. > > Let us know if there are any questions, and when you're ready for the IO > for sign-off. > > Cheers, > Isabelle > > > On Thu, Jul 9, 2026 at 3:34 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hey Raya, > > This is a promising update! Thank you for keeping us looped in. We'll > confirm the avails shortly - most likely Daniel will jump into the thread > to confirm. > The IGN takeovers continues to be placed on HOLD for OMG23/Disney for both > August 27 & 28. No risks there. > > I spoke with IGN yesterday, and they mentioned that Disney USA always takes > advantage of the Quickslider unit on IGN. Most of the time, Disney > produces the creative with minimal tweaks required by IGN. > > Talk soon, > Isabelle > > On Thu, Jul 9, 2026 at 3:19 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Hi Isabelle, > > > > I hope your week has been going well! I wanted to reach out to provide an > update on *The Dog Stars* campaign – I’m still waiting on final approvals > from the client but wanted to give you an idea of where the plan is > currently sitting just to ensure we are still in a good spot in terms of > inventory/availability. Please see below: > > > > *ENGLISH* > > *Placement: *IGN Homepage Quickslider Takeover (same as the US) > > *Budget: *$9,000 > > *Flight: *August 27-28 > > > > *Placement:* Pre-Roll – IGN & IGN YouTube > > *Budget: *$20,000 > > *Flight: *August 10-30 > > > > *FRENCH* > > *Placement: *Responsive ATF Peak Unit > > *Budget: *$3,500 > > *Flight: *August 17-30 > > > > *Placement: *MediaTonik Pre-Roll > > *Budget: *$6,000 > > *Flight: *August 17-30 > > > > Please let me know if you have any questions or concerns and I will reach > out to get everything locked in as soon as we have final approvals. If > anything requires a signed IO in order to hold inventory or if we are at > risk of losing anything, please flag that as well. > > > > Thanks! 😊 > > Raya > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Wednesday, June 17, 2026 3:35 PM > *To:* Raya Sharma (OMG23) <raya.sharma@omg23.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: The Dog Stars - RFP - Ideon > > > > *CAUTION: *This email originated from the Internet > > > > That makes sense. The dates are yours!! Thank you for all your help and > efforts to help get us on the plan! Other than the US creative, which > we'll send over once it's in hand, let us know if there's anything else we > can provide. > > > > Kind regards, > > Isabelle > > > > > > On Wed, Jun 17, 2026 at 3:17 PM Raya Sharma (OMG23) <raya.sharma@omg23.com> > wrote: > > Thanks Isabelle! Would love to do two days here if we can – I’m going to > give Disney the option of leveraging the US’ creative, might help sell it > to them as well 😊 > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Wednesday, June 17, 2026 2:58 PM > *To:* Raya Sharma (OMG23) <raya.sharma

Hi Team, Flash grenades. High-speed chases. Nonstop stakes. No, these are not just random words – this is everything (and more) awaiting you on the big screen when How to Rob a Bank comes to a theatre near you on September 4, 2026. Trailer #1<https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> IMDB PAGE <https://www.youtube.com/watch?v=zmKUQlP0j4w> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed ride where thrills, spectacle, heart and comedy collide. a viral crew of masked robbers becomes modern-day robin hoods, stealing from banks, giving back to the forgotten, and livestreaming it all to expose a broken system. this isn’t just entertainment - it’s a conversation starter that blurs right and wrong at every turn, leaving audiences to decide: Who’s Really Robbing Who? See it only in theatres September 4, 2026. Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and John C. Reilly, this all-star cast brings together powerhouse appeal across action, comedy and a young + older generation of moviegoers. Genre(s): Heist, Crime, Action, Comedy Audience: * A18-34 (male skew) - please provide your thoughts on how to ensure the buy skews male (around 60% is ideal) * Fan of the Cast, Action, Action Comedy and Heist Genre Fans * Full Cast & Crew - Nicholas Hoult, Anna Sawai, John C. Reilly, Zoë Kravitz, Pete Davidson, Rhenzy Feliz, Young Mazino, Christian Slater, Tati Gabrielle, Justine Ezarik, Kian Cloma, Daniel Omoto, Ryan Omoto, Andrew Bachelor, Andrew Schulz, Mark Gagnon, Scott Galloway, Alexx Media, and David Leitch. * Comps - The Fall Guy, Bullet Train, The Fast & Furious, Franchise, Deadpool Franchise, Atomic Blonde, Nobody & Nobody 2, Crime 101, Nerve, Now You See Me Franchise, The Investigators, The Heat, Uncut Gems, The Town Campaign Timing: * 8/24 x 2 weeks (subject to change) Geo: * National EN Canada & FR Quebec (about 20 – 25% of the budget) Areas of Interest: * Anything that fits with campaign parameters! I do not think we will do any takeovers with this budget + there are no big cultural moments in the calendar we can align with. Unless I am missing some in my research! * Video is preferred or custom units where video is prominent. Budget: * $20,000 Can you please send me the proposal by next week’s Monday EOD? Thank you so much! Igor P.S Check out Amazon MGM CA on TIKTOK: https://www.tiktok.com/@amazonmgmstudiosca Follow Amazon MGM Studios CA on INSTAGRAM: https://www.instagram.com/amazonmgmstudiosca Like Amazon MGM Studios on FACEBOOK: https://www.facebook.com/AmazonMGMStudiosCA [cid:7c9994a5-f264-4683-b7b8-85f59370d86d] Igor Khlebnikov Senior Group Director 289 681 4958 www.focusmedia.ca<http://www.focusmedia.ca/> |   igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours.

New RFP from MGM that's due next Monday (not Wednesday!!) Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise <jess.muise@ideonmedia.com> - do you have the bandwidth to help with proposal creation? Thinking the following: - IGN HI with video embedded - UFC Video - Complex Video - including UMG - MediaTonik - Peak Unit with video embedded - Prado - EN and FR - heist-type of games Let me know your thoughts and I'll gut-check the ideas with the client. Thanks, Isabelle ---------- Forwarded message --------- From: Igor <Igor@focusmedia.ca> Date: Mon, Jun 8, 2026 at 5:37 PM Subject: How To Rob A Bank - MGM - IDEON - RFP To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> *Hi Team,* *Flash grenades. High-speed chases. Nonstop stakes. No, these are not just random words – this is everything (and more) awaiting you on the big screen when How to Rob a Bank comes to a theatre near you on September 4, 2026.* *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed ride where thrills, spectacle, heart and comedy collide. a viral crew of masked robbers becomes modern-day robin hoods, stealing from banks, giving back to the forgotten, and livestreaming it all to expose a broken system. this isn’t just entertainment - it’s a conversation starter that blurs right and wrong at every turn, leaving audiences to decide: Who’s Really Robbing Who? See it only in theatres September 4, 2026. Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and John C. Reilly, this all-star cast brings together powerhouse appeal across action, comedy and a young + older generation of moviegoers. Genre(s): Heist, Crime, Action, Comedy *Audience:* - A18-34 (male skew) - please provide your thoughts on how to ensure the buy skews male (around 60% is ideal) - Fan of the Cast, Action, Action Comedy and Heist Genre Fans - Full Cast & Crew - Nicholas Hoult, Anna Sawai, John C. Reilly, Zoë Kravitz, Pete Davidson, Rhenzy Feliz, Young Mazino, Christian Slater, Tati Gabrielle, Justine Ezarik, Kian Cloma, Daniel Omoto, Ryan Omoto, Andrew Bachelor, Andrew Schulz, Mark Gagnon, Scott Galloway, Alexx Media, and David Leitch. - Comps - The Fall Guy, Bullet Train, The Fast & Furious, Franchise, Deadpool Franchise, Atomic Blonde, Nobody & Nobody 2, Crime 101, Nerve, Now You See Me Franchise, The Investigators, The Heat, Uncut Gems, The Town *Campaign Timing: * - 8/24 x 2 weeks (subject to change) *Geo:* - National EN Canada & FR Quebec (about 20 – 25% of the budget) *Areas of Interest: * - Anything that fits with campaign parameters! I do not think we will do any takeovers with this budget + there are no big cultural moments in the calendar we can align with. Unless I am missing some in my research! - Video is preferred or custom units where video is prominent. *Budget:* - $20,000 Can you please send me the proposal by next week’s Monday EOD? Thank you so much! Igor P.S Check out Amazon MGM CA on TIKTOK: *https://www.tiktok.com/@amazonmgmstudiosca* <https://www.tiktok.com/@amazonmgmstudiosca> Follow Amazon MGM Studios CA on INSTAGRAM: *https://www.instagram.com/amazonmgmstudiosca* <https://www.instagram.com/amazonmgmstudiosca> Like Amazon MGM Studios on FACEBOOK: *https://www.facebook.com/AmazonMGMStudiosCA* <https://www.facebook.com/AmazonMGMStudiosCA> Igor Khlebnikov Senior Group Director 289 681 4958 www.focusmedia.ca |   igor@focusmedia.ca *If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. * *I'm not expecting you to either read or reply until your standard business hours**.*

Hey Ana and Jess, Ana - hope you're feeling better. When you have a chance, please let me know your thoughts on the suggestions below and whether the planning team can take on proposal creation. I

Hey Issy, I am, thank you! I’m good with what you’ve proposed. I would’ve also said Sick Media but they reach a more mature audience. After your gut check with the client, let me know if they want to cut anything from the proposal. I’ll be helping with this proposal! Best, Ana On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Ana and Jess, > > Ana - hope you're feeling better. > > When you have a chance, please let me know your thoughts on the > suggestions below and whether the planning team can take on proposal > creation. I'd love to gut-check the ideas with Igor this morning if > possible. > > Thanks, > Isabelle > > ---------- Forwarded message --------- > From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> > Date: Mon, Jun 8, 2026 at 6:20 PM > Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP > To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, > Jess Muise <jess.muise@ideonmedia.com> > > > New RFP from MGM that's due next Monday (not Wednesday!!) > > Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise > <jess.muise@ideonmedia.com> - do you have the bandwidth to help with > proposal creation? > > Thinking the following: > - IGN HI with video embedded > - UFC Video > - Complex Video - including UMG > - MediaTonik - Peak Unit with video embedded > - Prado - EN and FR - heist-type of games > > Let me know your thoughts and I'll gut-check the ideas with the client. > > Thanks, > Isabelle > > ---------- Forwarded message --------- > From: Igor <Igor@focusmedia.ca> > Date: Mon, Jun 8, 2026 at 5:37 PM > Subject: How To Rob A Bank - MGM - IDEON - RFP > To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < > victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> > > > *Hi Team,* > *Flash grenades. High-speed chases. Nonstop stakes. No, these are not just > random words – this is everything (and more) awaiting you on the big screen > when How to Rob a Bank comes to a theatre near you on September 4, 2026.* > *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> > *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> > Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed > ride where thrills, spectacle, heart and comedy collide. a viral crew of > masked robbers becomes modern-day robin hoods, stealing from banks, giving > back to the forgotten, and livestreaming it all to expose a broken system. > this isn’t just entertainment - it’s a conversation starter that blurs > right and wrong at every turn, leaving audiences to decide: Who’s Really > Robbing Who? See it only in theatres September 4, 2026. > Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and > John C. Reilly, this all-star cast brings together powerhouse appeal across > action, comedy and a young + older generation of moviegoers. > Genre(s): Heist, Crime, Action, Comedy > *Audience:* > > - A18-34 (male skew) - please provide your thoughts on how to ensure > the buy skews male (around 60% is ideal) > - Fan of the Cast, Action, Action Comedy and Heist Genre Fans > - Full Cast & Crew - Nicholas Hoult, Anna Sawai, John C. Reilly, Zoë > Kravitz, Pete Davidson, Rhenzy Feliz, Young Mazino, Christian Slater, Tati > Gabrielle, Justine Ezarik, Kian Cloma, Daniel Omoto, Ryan Omoto, Andrew > Bachelor, Andrew Schulz, Mark Gagnon, Scott Galloway, Alexx Media, and > David Leitch. > - Comps - The Fall Guy, Bullet Train, The Fast & Furious, Franchise, > Deadpool Franchise, Atomic Blonde, Nobody & Nobody 2, Crime 101, Nerve, Now > You See Me Franchise, The Investigators, The Heat, Uncut Gems, The Town > > > *Campaign Timing: * > > - 8/24 x 2 weeks (subject to change) > > *Geo:* > > - National EN Canada & FR Quebec (about 20 – 25% of the budget) > > > *Areas of Interest: * > > - Anything that fits with campaign param

Happy to hear you're feeling better. Sick Media is a great call! I'll keep you posted on the response. Thank you for taking this on!! On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Hey Issy, > > I am, thank you! > > I’m good with what you’ve proposed. I would’ve also said Sick Media but > they reach a more mature audience. > After your gut check with the client, let me know if they want to cut > anything from the proposal. > > I’ll be helping with this proposal! > > Best, > Ana > > On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hey Ana and Jess, >> >> Ana - hope you're feeling better. >> >> When you have a chance, please let me know your thoughts on the >> suggestions below and whether the planning team can take on proposal >> creation. I'd love to gut-check the ideas with Igor this morning if >> possible. >> >> Thanks, >> Isabelle >> >> ---------- Forwarded message --------- >> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Date: Mon, Jun 8, 2026 at 6:20 PM >> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >> Jess Muise <jess.muise@ideonmedia.com> >> >> >> New RFP from MGM that's due next Monday (not Wednesday!!) >> >> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >> <jess.muise@ideonmedia.com> - do you have the bandwidth to help with >> proposal creation? >> >> Thinking the following: >> - IGN HI with video embedded >> - UFC Video >> - Complex Video - including UMG >> - MediaTonik - Peak Unit with video embedded >> - Prado - EN and FR - heist-type of games >> >> Let me know your thoughts and I'll gut-check the ideas with the client. >> >> Thanks, >> Isabelle >> >> ---------- Forwarded message --------- >> From: Igor <Igor@focusmedia.ca> >> Date: Mon, Jun 8, 2026 at 5:37 PM >> Subject: How To Rob A Bank - MGM - IDEON - RFP >> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com> >> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < >> victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> >> >> >> *Hi Team,* >> *Flash grenades. High-speed chases. Nonstop stakes. No, these are not >> just random words – this is everything (and more) awaiting you on the big >> screen when How to Rob a Bank comes to a theatre near you on September 4, >> 2026.* >> *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> >> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> >> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed >> ride where thrills, spectacle, heart and comedy collide. a viral crew of >> masked robbers becomes modern-day robin hoods, stealing from banks, giving >> back to the forgotten, and livestreaming it all to expose a broken system. >> this isn’t just entertainment - it’s a conversation starter that blurs >> right and wrong at every turn, leaving audiences to decide: Who’s Really >> Robbing Who? See it only in theatres September 4, 2026. >> Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and >> John C. Reilly, this all-star cast brings together powerhouse appeal across >> action, comedy and a young + older generation of moviegoers. >> Genre(s): Heist, Crime, Action, Comedy >> *Audience:* >> >> - A18-34 (male skew) - please provide your thoughts on how to ensure >> the buy skews male (around 60% is ideal) >> - Fan of the Cast, Action, Action Comedy and Heist Genre Fans >> - Full Cast & Crew - Nicholas Hoult, Anna Sawai, John C. Reilly, Zoë >> Kravitz, Pete Davidson, Rhenzy Feliz, Young Mazino, Christian Slater, Tati >> Gabrielle, Justine Ezarik, Kian Cloma, Daniel Omoto, Ryan Omoto, Andrew >> Bachelor, Andrew Schulz, Mark Gagnon, Scott Galloway, Alexx Media, and >> David Leitch. >> - Comps - The Fall Guy, Bullet Train, The Fast & Furious, Franchise, >> Deadpool Franchise, Atomic Blonde, Nobody & Nobo

I'm on the edge of my seat with the description of this thriller Igor! The trailer at ShowCanada was a hit too! We can go in a few different directions. Let us know your thoughts on the below, and we'll lean into your choices on the proposal we submit: Suggestions: - EN - IGN High Impact Units with video embedded - EN - UFC Video - EN - Complex Video - including relevant Universal Music Group artist adjacency - EN - Sports Podcast - Sick Media! - EN & FR - Mobile Reward Gaming - heist-type of games - FR - MediaTonik - Peak Unit with video embedded on relevant sites Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Mon, Jun 8, 2026 at 5:37 PM Igor <Igor@focusmedia.ca> wrote: > *Hi Team,* > *Flash grenades. High-speed chases. Nonstop stakes. No, these are not just > random words – this is everything (and more) awaiting you on the big screen > when How to Rob a Bank comes to a theatre near you on September 4, 2026.* > *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> > *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> > Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed > ride where thrills, spectacle, heart and comedy collide. a viral crew of > masked robbers becomes modern-day robin hoods, stealing from banks, giving > back to the forgotten, and livestreaming it all to expose a broken system. > this isn’t just entertainment - it’s a conversation starter that blurs > right and wrong at every turn, leaving audiences to decide: Who’s Really > Robbing Who? See it only in theatres September 4, 2026. > Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and > John C. Reilly, this all-star cast brings together powerhouse appeal across > action, comedy and a young + older generation of moviegoers. > Genre(s): Heist, Crime, Action, Comedy > *Audience:* > > - A18-34 (male skew) - please provide your thoughts on how to ensure > the buy skews male (around 60% is ideal) > - Fan of the Cast, Action, Action Comedy and Heist Genre Fans > - Full Cast & Crew - Nicholas Hoult, Anna Sawai, John C. Reilly, Zoë > Kravitz, Pete Davidson, Rhenzy Feliz, Young Mazino, Christian Slater, Tati > Gabrielle, Justine Ezarik, Kian Cloma, Daniel Omoto, Ryan Omoto, Andrew > Bachelor, Andrew Schulz, Mark Gagnon, Scott Galloway, Alexx Media, and > David Leitch. > - Comps - The Fall Guy, Bullet Train, The Fast & Furious, Franchise, > Deadpool Franchise, Atomic Blonde, Nobody & Nobody 2, Crime 101, Nerve, Now > You See Me Franchise, The Investigators, The Heat, Uncut Gems, The Town > > > *Campaign Timing: * > > - 8/24 x 2 weeks (subject to change) > > *Geo:* > > - National EN Canada & FR Quebec (about 20 – 25% of the budget) > > > *Areas of Interest: * > > - Anything that fits with campaign parameters! I do not think we will > do any takeovers with this budget + there are no big cultural moments in > the calendar we can align with. Unless I am missing some in my research! > - Video is preferred or custom units where video is prominent. > > *Budget:* > > - $20,000 > > > Can you please send me the proposal by next week’s Monday EOD? Thank you > so much! > Igor > P.S > Check out Amazon MGM CA on TIKTOK: > *https://www.tiktok.com/@amazonmgmstudiosca* > <https://www.tiktok.com/@amazonmgmstudiosca> > Follow Amazon MGM Studios CA on INSTAGRAM: > *https://www.instagram.com/amazonmgmstudiosca* > <https://www.instagram.com/amazonmgmstudiosca> > Like Amazon MGM Studios on FACEBOOK: > *https://www.facebook.com/AmazonMGMStudiosCA* > <https://www.facebook.com/AmazonMGMStudiosCA> > > > > > > > Igor Khlebnikov Senior Group Director > > 289 681 4958 www.focusmedia.ca |   igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. * > *I'm not expecting you to either read or reply until your standard > business hours

Hey Issy, Please find the deck and investment attached! LMK if there are any edits/changes you'd like me to make. Best, Ana MGM How To Rob A Bank x Ideon Media - 2026.pptx <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> MGM How To Rob A Bank x Ideon Media - 2026.xlsx <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Happy to hear you're feeling better. > > Sick Media is a great call! I'll keep you posted on the response. Thank > you for taking this on!! > > > > On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Hey Issy, >> >> I am, thank you! >> >> I’m good with what you’ve proposed. I would’ve also said Sick Media but >> they reach a more mature audience. >> After your gut check with the client, let me know if they want to cut >> anything from the proposal. >> >> I’ll be helping with this proposal! >> >> Best, >> Ana >> >> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hey Ana and Jess, >>> >>> Ana - hope you're feeling better. >>> >>> When you have a chance, please let me know your thoughts on the >>> suggestions below and whether the planning team can take on proposal >>> creation. I'd love to gut-check the ideas with Igor this morning if >>> possible. >>> >>> Thanks, >>> Isabelle >>> >>> ---------- Forwarded message --------- >>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> Date: Mon, Jun 8, 2026 at 6:20 PM >>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>> Jess Muise <jess.muise@ideonmedia.com> >>> >>> >>> New RFP from MGM that's due next Monday (not Wednesday!!) >>> >>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help with >>> proposal creation? >>> >>> Thinking the following: >>> - IGN HI with video embedded >>> - UFC Video >>> - Complex Video - including UMG >>> - MediaTonik - Peak Unit with video embedded >>> - Prado - EN and FR - heist-type of games >>> >>> Let me know your thoughts and I'll gut-check the ideas with the client. >>> >>> Thanks, >>> Isabelle >>> >>> ---------- Forwarded message --------- >>> From: Igor <Igor@focusmedia.ca> >>> Date: Mon, Jun 8, 2026 at 5:37 PM >>> Subject: How To Rob A Bank - MGM - IDEON - RFP >>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel >>> Elmaleh <daniel.elmaleh@ideonmedia.com> >>> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < >>> victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> >>> >>> >>> *Hi Team,* >>> *Flash grenades. High-speed chases. Nonstop stakes. No, these are not >>> just random words – this is everything (and more) awaiting you on the big >>> screen when How to Rob a Bank comes to a theatre near you on September 4, >>> 2026.* >>> *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> >>> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> >>> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed >>> ride where thrills, spectacle, heart and comedy collide. a viral crew of >>> masked robbers becomes modern-day robin hoods, stealing from banks, giving >>> back to the forgotten, and livestreaming it all to expose a broken system. >>> this isn’t just entertainment - it’s a conversation starter that blurs >>> right and wrong at every turn, leaving audiences to decide: Who’s Really >>> Robbing Who? See it only in theatres September 4, 2026. >>> Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and >>> John C. Reilly, this all-star cast brings together powerhouse appeal across >>> action, comedy and a young + older generation of moviegoers. >>> Genre(s): Heist, Crime, Action, Comedy >>> *Audience:* >>> >>> - A18-34 (male skew) -

This looks great, Ana. Thank you! Would it take long to add the AdSpecs and Benchmarks to the Excel? On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Hey Issy, > > Please find the deck and investment attached! LMK if there are any > edits/changes you'd like me to make. > > Best, > Ana > MGM How To Rob A Bank x Ideon Media - 2026.pptx > <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> > MGM How To Rob A Bank x Ideon Media - 2026.xlsx > <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> > > On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Happy to hear you're feeling better. >> >> Sick Media is a great call! I'll keep you posted on the response. Thank >> you for taking this on!! >> >> >> >> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Hey Issy, >>> >>> I am, thank you! >>> >>> I’m good with what you’ve proposed. I would’ve also said Sick Media but >>> they reach a more mature audience. >>> After your gut check with the client, let me know if they want to cut >>> anything from the proposal. >>> >>> I’ll be helping with this proposal! >>> >>> Best, >>> Ana >>> >>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Hey Ana and Jess, >>>> >>>> Ana - hope you're feeling better. >>>> >>>> When you have a chance, please let me know your thoughts on the >>>> suggestions below and whether the planning team can take on proposal >>>> creation. I'd love to gut-check the ideas with Igor this morning if >>>> possible. >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> ---------- Forwarded message --------- >>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>>> Jess Muise <jess.muise@ideonmedia.com> >>>> >>>> >>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>> >>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help with >>>> proposal creation? >>>> >>>> Thinking the following: >>>> - IGN HI with video embedded >>>> - UFC Video >>>> - Complex Video - including UMG >>>> - MediaTonik - Peak Unit with video embedded >>>> - Prado - EN and FR - heist-type of games >>>> >>>> Let me know your thoughts and I'll gut-check the ideas with the client. >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> ---------- Forwarded message --------- >>>> From: Igor <Igor@focusmedia.ca> >>>> Date: Mon, Jun 8, 2026 at 5:37 PM >>>> Subject: How To Rob A Bank - MGM - IDEON - RFP >>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel >>>> Elmaleh <daniel.elmaleh@ideonmedia.com> >>>> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < >>>> victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> >>>> >>>> >>>> *Hi Team,* >>>> *Flash grenades. High-speed chases. Nonstop stakes. No, these are not >>>> just random words – this is everything (and more) awaiting you on the big >>>> screen when How to Rob a Bank comes to a theatre near you on September 4, >>>> 2026.* >>>> *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> >>>> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> >>>> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed >>>> ride where thrills, spectacle, heart and comedy collide. a viral crew of >>>> masked robbers becomes modern-day robin hoods, stealing from banks, giving >>>> back to the forgotten, and livestreaming it all to expose a broken system. >>>> this isn’t just entertainment - it’s a conversation starter that blurs >>>> right and wrong at every turn, leaving audiences to decide: Who’s Really >>>> Robbing Who? See it only in theatres September 4, 2026. >>>> Led by Zoë K

I can add those now! On Mon, Jun 15, 2026 at 2:40 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > This looks great, Ana. Thank you! Would it take long to add the AdSpecs > and Benchmarks to the Excel? > > > On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Hey Issy, >> >> Please find the deck and investment attached! LMK if there are any >> edits/changes you'd like me to make. >> >> Best, >> Ana >> MGM How To Rob A Bank x Ideon Media - 2026.pptx >> <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> >> MGM How To Rob A Bank x Ideon Media - 2026.xlsx >> <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> >> >> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Happy to hear you're feeling better. >>> >>> Sick Media is a great call! I'll keep you posted on the response. Thank >>> you for taking this on!! >>> >>> >>> >>> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> Hey Issy, >>>> >>>> I am, thank you! >>>> >>>> I’m good with what you’ve proposed. I would’ve also said Sick Media but >>>> they reach a more mature audience. >>>> After your gut check with the client, let me know if they want to cut >>>> anything from the proposal. >>>> >>>> I’ll be helping with this proposal! >>>> >>>> Best, >>>> Ana >>>> >>>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Hey Ana and Jess, >>>>> >>>>> Ana - hope you're feeling better. >>>>> >>>>> When you have a chance, please let me know your thoughts on the >>>>> suggestions below and whether the planning team can take on proposal >>>>> creation. I'd love to gut-check the ideas with Igor this morning if >>>>> possible. >>>>> >>>>> Thanks, >>>>> Isabelle >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>>>> Jess Muise <jess.muise@ideonmedia.com> >>>>> >>>>> >>>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>>> >>>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help with >>>>> proposal creation? >>>>> >>>>> Thinking the following: >>>>> - IGN HI with video embedded >>>>> - UFC Video >>>>> - Complex Video - including UMG >>>>> - MediaTonik - Peak Unit with video embedded >>>>> - Prado - EN and FR - heist-type of games >>>>> >>>>> Let me know your thoughts and I'll gut-check the ideas with the client. >>>>> >>>>> Thanks, >>>>> Isabelle >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: Igor <Igor@focusmedia.ca> >>>>> Date: Mon, Jun 8, 2026 at 5:37 PM >>>>> Subject: How To Rob A Bank - MGM - IDEON - RFP >>>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel >>>>> Elmaleh <daniel.elmaleh@ideonmedia.com> >>>>> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < >>>>> victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> >>>>> >>>>> >>>>> *Hi Team,* >>>>> *Flash grenades. High-speed chases. Nonstop stakes. No, these are not >>>>> just random words – this is everything (and more) awaiting you on the big >>>>> screen when How to Rob a Bank comes to a theatre near you on September 4, >>>>> 2026.* >>>>> *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> >>>>> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> >>>>> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed >>>>> ride where thrills, spectacle, heart and comedy collide. a viral crew of >>>>> masked robbers becomes modern-day robin hoods, stealing from banks, giving >>>>> back to the forgotten, and livestreaming it all to expose a broken system. >>>

Here you are! On Mon, Jun 15, 2026 at 2:57 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > I can add those now! > > On Mon, Jun 15, 2026 at 2:40 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> This looks great, Ana. Thank you! Would it take long to add the AdSpecs >> and Benchmarks to the Excel? >> >> >> On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Hey Issy, >>> >>> Please find the deck and investment attached! LMK if there are any >>> edits/changes you'd like me to make. >>> >>> Best, >>> Ana >>> MGM How To Rob A Bank x Ideon Media - 2026.pptx >>> <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> >>> MGM How To Rob A Bank x Ideon Media - 2026.xlsx >>> <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> >>> >>> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Happy to hear you're feeling better. >>>> >>>> Sick Media is a great call! I'll keep you posted on the response. Thank >>>> you for taking this on!! >>>> >>>> >>>> >>>> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> Hey Issy, >>>>> >>>>> I am, thank you! >>>>> >>>>> I’m good with what you’ve proposed. I would’ve also said Sick Media >>>>> but they reach a more mature audience. >>>>> After your gut check with the client, let me know if they want to cut >>>>> anything from the proposal. >>>>> >>>>> I’ll be helping with this proposal! >>>>> >>>>> Best, >>>>> Ana >>>>> >>>>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> Hey Ana and Jess, >>>>>> >>>>>> Ana - hope you're feeling better. >>>>>> >>>>>> When you have a chance, please let me know your thoughts on the >>>>>> suggestions below and whether the planning team can take on proposal >>>>>> creation. I'd love to gut-check the ideas with Igor this morning if >>>>>> possible. >>>>>> >>>>>> Thanks, >>>>>> Isabelle >>>>>> >>>>>> ---------- Forwarded message --------- >>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>>>>> Jess Muise <jess.muise@ideonmedia.com> >>>>>> >>>>>> >>>>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>>>> >>>>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help with >>>>>> proposal creation? >>>>>> >>>>>> Thinking the following: >>>>>> - IGN HI with video embedded >>>>>> - UFC Video >>>>>> - Complex Video - including UMG >>>>>> - MediaTonik - Peak Unit with video embedded >>>>>> - Prado - EN and FR - heist-type of games >>>>>> >>>>>> Let me know your thoughts and I'll gut-check the ideas with the >>>>>> client. >>>>>> >>>>>> Thanks, >>>>>> Isabelle >>>>>> >>>>>> ---------- Forwarded message --------- >>>>>> From: Igor <Igor@focusmedia.ca> >>>>>> Date: Mon, Jun 8, 2026 at 5:37 PM >>>>>> Subject: How To Rob A Bank - MGM - IDEON - RFP >>>>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel >>>>>> Elmaleh <daniel.elmaleh@ideonmedia.com> >>>>>> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < >>>>>> victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> >>>>>> >>>>>> >>>>>> *Hi Team,* >>>>>> *Flash grenades. High-speed chases. Nonstop stakes. No, these are not >>>>>> just random words – this is everything (and more) awaiting you on the big >>>>>> screen when How to Rob a Bank comes to a theatre near you on September 4, >>>>>> 2026.* >>>>>> *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> >>>>>> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> >>>>>> Amazon MGM Studios’ How to Rob a Bank is a full-throttle >>>>>> action-packed ride where thrills, spect

This is great, Ana. Thank you! On Mon, Jun 15, 2026 at 3:15 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Here you are! > > On Mon, Jun 15, 2026 at 2:57 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> I can add those now! >> >> On Mon, Jun 15, 2026 at 2:40 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> This looks great, Ana. Thank you! Would it take long to add the AdSpecs >>> and Benchmarks to the Excel? >>> >>> >>> On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> Hey Issy, >>>> >>>> Please find the deck and investment attached! LMK if there are any >>>> edits/changes you'd like me to make. >>>> >>>> Best, >>>> Ana >>>> MGM How To Rob A Bank x Ideon Media - 2026.pptx >>>> <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> >>>> MGM How To Rob A Bank x Ideon Media - 2026.xlsx >>>> <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> >>>> >>>> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Happy to hear you're feeling better. >>>>> >>>>> Sick Media is a great call! I'll keep you posted on the response. >>>>> Thank you for taking this on!! >>>>> >>>>> >>>>> >>>>> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> Hey Issy, >>>>>> >>>>>> I am, thank you! >>>>>> >>>>>> I’m good with what you’ve proposed. I would’ve also said Sick Media >>>>>> but they reach a more mature audience. >>>>>> After your gut check with the client, let me know if they want to cut >>>>>> anything from the proposal. >>>>>> >>>>>> I’ll be helping with this proposal! >>>>>> >>>>>> Best, >>>>>> Ana >>>>>> >>>>>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Ana and Jess, >>>>>>> >>>>>>> Ana - hope you're feeling better. >>>>>>> >>>>>>> When you have a chance, please let me know your thoughts on the >>>>>>> suggestions below and whether the planning team can take on >>>>>>> proposal creation. I'd love to gut-check the ideas with Igor this >>>>>>> morning if possible. >>>>>>> >>>>>>> Thanks, >>>>>>> Isabelle >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>>>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>>>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>>>>>> Jess Muise <jess.muise@ideonmedia.com> >>>>>>> >>>>>>> >>>>>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>>>>> >>>>>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help >>>>>>> with proposal creation? >>>>>>> >>>>>>> Thinking the following: >>>>>>> - IGN HI with video embedded >>>>>>> - UFC Video >>>>>>> - Complex Video - including UMG >>>>>>> - MediaTonik - Peak Unit with video embedded >>>>>>> - Prado - EN and FR - heist-type of games >>>>>>> >>>>>>> Let me know your thoughts and I'll gut-check the ideas with the >>>>>>> client. >>>>>>> >>>>>>> Thanks, >>>>>>> Isabelle >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Igor <Igor@focusmedia.ca> >>>>>>> Date: Mon, Jun 8, 2026 at 5:37 PM >>>>>>> Subject: How To Rob A Bank - MGM - IDEON - RFP >>>>>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com>, Daniel >>>>>>> Elmaleh <daniel.elmaleh@ideonmedia.com> >>>>>>> Cc: Marissa Mandel-Murray <marissa@focusmedia.ca>, Victoria Meyer < >>>>>>> victoria@focusmedia.ca>, Kate Shkyrenkova <Kate@focusmedia.ca> >>>>>>> >>>>>>> >>>>>>> *Hi Team,* >>>>>>> *Flash grenades. High-speed chases. Nonstop stakes. No, these are >>>>>>> not just random words – this is everything (and more) awaiting you on the >>>>>>> big screen when How to Rob a Bank comes to a theatre near you on September >>>>>>> 4, 2026.* >>>>>>> *Trailer #1* <

Hi Igor and team, I hope you had a fabulous weekend! I'm excited to share the Ideon proposal for *MGM: How to Rob a Bank* with you. Attached, you'll find the media plan (Excel) and proposal (PDF) filled with descriptions and insights on the solutions put forward along with mock-ups. We've leaned into: - EN - IGN Quickslider with video embedded - EN - Complex Video - including Universal Music Group artist adjacency - EN - UFC Video - EN and/or FR - Mobile Reward Gaming - heist-type games - FR - MediaTonik - Peak Unit with video embedded across HollywoodPQ, Nightlife, Ton Barbier, Dans Les Coulisses and TSLH Looking forward to your thoughts and feedback. Kind regards, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Jun 9, 2026 at 10:48 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > I'm on the edge of my seat with the description of this thriller Igor! > The trailer at ShowCanada was a hit too! > > We can go in a few different directions. Let us know your thoughts on > the below, and we'll lean into your choices on the proposal we submit: > > Suggestions: > > - EN - IGN High Impact Units with video embedded > - EN - UFC Video > - EN - Complex Video - including relevant Universal Music Group artist > adjacency > - EN - Sports Podcast - Sick Media! > - EN & FR - Mobile Reward Gaming - heist-type of games > - FR - MediaTonik - Peak Unit with video embedded on relevant sites > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Mon, Jun 8, 2026 at 5:37 PM Igor <Igor@focusmedia.ca> wrote: > >> *Hi Team,* >> *Flash grenades. High-speed chases. Nonstop stakes. No, these are not >> just random words – this is everything (and more) awaiting you on the big >> screen when How to Rob a Bank comes to a theatre near you on September 4, >> 2026.* >> *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> >> *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> >> Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed >> ride where thrills, spectacle, heart and comedy collide. a viral crew of >> masked robbers becomes modern-day robin hoods, stealing from banks, giving >> back to the forgotten, and livestreaming it all to expose a broken system. >> this isn’t just entertainment - it’s a conversation starter that blurs >> right and wrong at every turn, leaving audiences to decide: Who’s Really >> Robbing Who? See it only in theatres September 4, 2026. >> Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and >> John C. Reilly, this all-star cast brings together powerhouse appeal across >> action, comedy and a young + older generation of moviegoers. >> Genre(s): Heist, Crime, Action, Comedy >> *Audience:* >> >> - A18-34 (male skew) - please provide your thoughts on how to ensure >> the buy skews male (around 60% is ideal) >> - Fan of the Cast, Action, Action Comedy and Heist Genre Fans >> - Full Cast & Crew - Nicholas Hoult, Anna Sawai, John C. Reilly, Zoë >> Kravitz, Pete Davidson, Rhenzy Feliz, Young Mazino, Christian Slater, Tati >> Gabrielle, Justine Ezarik, Kian Cloma, Daniel Omoto, Ryan Omoto, Andrew >> Bachelor, Andrew Schulz, Mark Gagnon, Scott Galloway, Alexx Media, and >> David Leitch. >> - Comps - The Fall Guy, Bullet Train, The Fast & Furious, Franchise, >> Deadpool Franchise, Atomic Blonde, Nobody & Nobody 2, Crime 101, Nerve, Now >> You See Me Franchise, The Investigators, The Heat, Uncut Gems, The Town >> >> >> *Campaign Timing: * >> >> - 8/24 x 2 weeks (subject to change) >> >> *Geo:* >> >> - National EN Canada & FR Quebec (about 20 – 25% of the budget) >> >> >> *Areas of Interest: * >> >> - Anything that fits with campaign parameters! I do not think we will >> do any takeovers with this budget + the

Hi Isabelle, QQ - can we do $10K on EN UMG YT against TOP artists for A18-34? For two weeks? Do you happen to have a list for that? Thanks! Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: June 15, 2026 3:28 PM To: Igor <Igor@focusmedia.ca> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer <victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor and team, I hope you had a fabulous weekend! I'm excited to share the Ideon proposal for MGM: How to Rob a Bank with you. Attached, you'll find the media plan (Excel) and proposal (P External (isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Hi Igor and team, I hope you had a fabulous weekend! I'm excited to share the Ideon proposal for MGM: How to Rob a Bank with you. Attached, you'll find the media plan (Excel) and proposal (PDF) filled with descriptions and insights on the solutions put forward along with mock-ups. We've leaned into: * EN - IGN Quickslider with video embedded * EN - Complex Video - including Universal Music Group artist adjacency * EN - UFC Video * EN and/or FR - Mobile Reward Gaming - heist-type games * FR - MediaTonik - Peak Unit with video embedded across HollywoodPQ, Nightlife, Ton Barbier, Dans Les Coulisses and TSLH Looking forward to your thoughts and feedback. Kind regards, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Tue, Jun 9, 2026 at 10:48 AM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: I'm on the edge of my seat with the description of this thriller Igor! The trailer at ShowCanada was a hit too! We can go in a few different directions. Let us know your thoughts on the below, and we'll lean into your choices on the proposal we submit: Suggestions: * EN - IGN High Impact Units with video embedded * EN - UFC Video * EN - Complex Video - including relevant Universal Music Group artist adjacency * EN - Sports Podcast - Sick Media! * EN & FR - Mobile Reward Gaming - heist-type of games * FR - MediaTonik - Peak Unit with video embedded on relevant sites Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Mon, Jun 8, 2026 at 5:37 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hi Team, Flash grenades. High-speed chases. Nonstop stakes. No, these are not just random words – this is everything (and more) awaiting you on the big screen when How to Rob a Bank comes to a theatre near you on September 4, 2026. Trailer #1<https://shared.outlook.inky.com/link?domain=www.youtube.com&t=h.eJxVjEsOwiAARK9iWLhSoBT6SxqrFzBujFugYIltMS0tMca7Wxo3biaZyZv3BtPQgmIDGueeY4GQ9x6-7OQmoaC0HfLcyeYwl_osb_lRn64Xu3UlGcFuAx7hqK2cxn2nasORuduhWoe1Q8kRE5FMFCOM45QKrVOaEswzTAmNiaQcRWkWMbZkAhmOSZ4HswpmM3Kh2lbBms9m0fWVqZXtf2rbBbBewf_58wVheEKv.MEUCIQCbTaE6boKFVUXqsxYNPVzxvKeVxlA2t3xUICCLlxVhRQIgW3ofcPBvTJs0CeOrTmBKv7ZXGeJPZCCKymgGxHee5hU> IMDB PAGE <https://shared.outlook.inky.com/link

OMG - we have a bite for UMG music! Can you two help with the below please? Client's question: can we do $10K on EN UMG YT against TOP artists for A18-34? For two weeks? Do you happen to have a list for that? Isabelle's internal feedback: - we can do $10K (we have a $10K min listed on the media plan) - client's question re "top artists for A18-34" is a great one - is this something Complex can give us? - Once we know the artists, we'd need to ensure that there's scale. I would imagine that would be easy to determine as the budget is only $10K Thanks, Isabelle On Mon, Jun 15, 2026 at 3:15 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Here you are! > > On Mon, Jun 15, 2026 at 2:57 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> I can add those now! >> >> On Mon, Jun 15, 2026 at 2:40 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> This looks great, Ana. Thank you! Would it take long to add the AdSpecs >>> and Benchmarks to the Excel? >>> >>> >>> On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> Hey Issy, >>>> >>>> Please find the deck and investment attached! LMK if there are any >>>> edits/changes you'd like me to make. >>>> >>>> Best, >>>> Ana >>>> MGM How To Rob A Bank x Ideon Media - 2026.pptx >>>> <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> >>>> MGM How To Rob A Bank x Ideon Media - 2026.xlsx >>>> <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> >>>> >>>> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Happy to hear you're feeling better. >>>>> >>>>> Sick Media is a great call! I'll keep you posted on the response. >>>>> Thank you for taking this on!! >>>>> >>>>> >>>>> >>>>> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> Hey Issy, >>>>>> >>>>>> I am, thank you! >>>>>> >>>>>> I’m good with what you’ve proposed. I would’ve also said Sick Media >>>>>> but they reach a more mature audience. >>>>>> After your gut check with the client, let me know if they want to cut >>>>>> anything from the proposal. >>>>>> >>>>>> I’ll be helping with this proposal! >>>>>> >>>>>> Best, >>>>>> Ana >>>>>> >>>>>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Ana and Jess, >>>>>>> >>>>>>> Ana - hope you're feeling better. >>>>>>> >>>>>>> When you have a chance, please let me know your thoughts on the >>>>>>> suggestions below and whether the planning team can take on >>>>>>> proposal creation. I'd love to gut-check the ideas with Igor this >>>>>>> morning if possible. >>>>>>> >>>>>>> Thanks, >>>>>>> Isabelle >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>>>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>>>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>>>>>> Jess Muise <jess.muise@ideonmedia.com> >>>>>>> >>>>>>> >>>>>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>>>>> >>>>>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help >>>>>>> with proposal creation? >>>>>>> >>>>>>> Thinking the following: >>>>>>> - IGN HI with video embedded >>>>>>> - UFC Video >>>>>>> - Complex Video - including UMG >>>>>>> - MediaTonik - Peak Unit with video embedded >>>>>>> - Prado - EN and FR - heist-type of games >>>>>>> >>>>>>> Let me know your thoughts and I'll gut-check the ideas with the >>>>>>> client. >>>>>>> >>>>>>> Thanks, >>>>>>> Isabelle >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Igor <Igor@focusmedia.ca> >>>>>>> Date: Mon, Jun 8, 2026 at 5:37 PM >>>>>>> Subject: How To Rob A Bank - MGM - IDEON - RFP >>>>>>> To: Isabelle Davidian <isabelle.davi

Confirming receipt. I'll reach out to Complex. On Wed, Jun 17, 2026 at 4:30 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > OMG - we have a bite for UMG music! Can you two help with the below > please? > > Client's question: > can we do $10K on EN UMG YT against TOP artists for A18-34? For two > weeks? Do you happen to have a list for that? > > Isabelle's internal feedback: > - we can do $10K (we have a $10K min listed on the media plan) > - client's question re "top artists for A18-34" is a great one - is this > something Complex can give us? > - Once we know the artists, we'd need to ensure that there's scale. I > would imagine that would be easy to determine as the budget is only $10K > > Thanks, > Isabelle > > On Mon, Jun 15, 2026 at 3:15 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Here you are! >> >> On Mon, Jun 15, 2026 at 2:57 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> I can add those now! >>> >>> On Mon, Jun 15, 2026 at 2:40 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> This looks great, Ana. Thank you! Would it take long to add the AdSpecs >>>> and Benchmarks to the Excel? >>>> >>>> >>>> On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> Hey Issy, >>>>> >>>>> Please find the deck and investment attached! LMK if there are any >>>>> edits/changes you'd like me to make. >>>>> >>>>> Best, >>>>> Ana >>>>> MGM How To Rob A Bank x Ideon Media - 2026.pptx >>>>> <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> >>>>> MGM How To Rob A Bank x Ideon Media - 2026.xlsx >>>>> <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> >>>>> >>>>> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> Happy to hear you're feeling better. >>>>>> >>>>>> Sick Media is a great call! I'll keep you posted on the response. >>>>>> Thank you for taking this on!! >>>>>> >>>>>> >>>>>> >>>>>> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>>> wrote: >>>>>> >>>>>>> Hey Issy, >>>>>>> >>>>>>> I am, thank you! >>>>>>> >>>>>>> I’m good with what you’ve proposed. I would’ve also said Sick Media >>>>>>> but they reach a more mature audience. >>>>>>> After your gut check with the client, let me know if they want to >>>>>>> cut anything from the proposal. >>>>>>> >>>>>>> I’ll be helping with this proposal! >>>>>>> >>>>>>> Best, >>>>>>> Ana >>>>>>> >>>>>>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey Ana and Jess, >>>>>>>> >>>>>>>> Ana - hope you're feeling better. >>>>>>>> >>>>>>>> When you have a chance, please let me know your thoughts on the >>>>>>>> suggestions below and whether the planning team can take on >>>>>>>> proposal creation. I'd love to gut-check the ideas with Igor this >>>>>>>> morning if possible. >>>>>>>> >>>>>>>> Thanks, >>>>>>>> Isabelle >>>>>>>> >>>>>>>> ---------- Forwarded message --------- >>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>>>>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>>>>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi <ana.haxhi@ideonmedia.com>, >>>>>>>> Jess Muise <jess.muise@ideonmedia.com> >>>>>>>> >>>>>>>> >>>>>>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>>>>>> >>>>>>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help >>>>>>>> with proposal creation? >>>>>>>> >>>>>>>> Thinking the following: >>>>>>>> - IGN HI with video embedded >>>>>>>> - UFC Video >>>>>>>> - Complex Video - including UMG >>>>>>>> - MediaTonik - Peak Unit with video embedded >>>>>>>> - Prado - EN and FR - heist-type of games >>>>>>>> >>>>>>>> Let me know your thoughts and I'll gut-check the ideas with the >>>>>>>> client. >>>>>>

Thanks Ana! Do you mind having me CCed on the ask? On Jun 17, 2026, at 4:34 PM, Ana Haxhi <ana.haxhi@ideonmedia.com> wrote:  Confirming receipt. I'll reach out to Complex. On Wed, Jun 17,

Done! On Wed, Jun 17, 2026 at 4:37 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Thanks Ana! Do you mind having me CCed on the ask? > > > On Jun 17, 2026, at 4:34 PM, Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > >  > Confirming receipt. I'll reach out to Complex. > > On Wed, Jun 17, 2026 at 4:30 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> OMG - we have a bite for UMG music! Can you two help with the below >> please? >> >> Client's question: >> can we do $10K on EN UMG YT against TOP artists for A18-34? For two >> weeks? Do you happen to have a list for that? >> >> Isabelle's internal feedback: >> - we can do $10K (we have a $10K min listed on the media plan) >> - client's question re "top artists for A18-34" is a great one - is this >> something Complex can give us? >> - Once we know the artists, we'd need to ensure that there's scale. I >> would imagine that would be easy to determine as the budget is only $10K >> >> Thanks, >> Isabelle >> >> On Mon, Jun 15, 2026 at 3:15 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Here you are! >>> >>> On Mon, Jun 15, 2026 at 2:57 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> I can add those now! >>>> >>>> On Mon, Jun 15, 2026 at 2:40 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> This looks great, Ana. Thank you! Would it take long to add the >>>>> AdSpecs and Benchmarks to the Excel? >>>>> >>>>> >>>>> On Mon, Jun 15, 2026 at 1:28 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> Hey Issy, >>>>>> >>>>>> Please find the deck and investment attached! LMK if there are any >>>>>> edits/changes you'd like me to make. >>>>>> >>>>>> Best, >>>>>> Ana >>>>>> MGM How To Rob A Bank x Ideon Media - 2026.pptx >>>>>> <https://drive.google.com/file/d/1IsWNvTZu8_JbpJoYMZ5PKQgHVBOHaD6W/view?usp=drive_web> >>>>>> MGM How To Rob A Bank x Ideon Media - 2026.xlsx >>>>>> <https://drive.google.com/file/d/1v6qOWuoWBwwrhxvjuyAI0RM2j_wwyoG8/view?usp=drive_web> >>>>>> >>>>>> On Tue, Jun 9, 2026 at 10:42 AM Isabelle Davidian < >>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>> >>>>>>> Happy to hear you're feeling better. >>>>>>> >>>>>>> Sick Media is a great call! I'll keep you posted on the response. >>>>>>> Thank you for taking this on!! >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Tue, Jun 9, 2026 at 10:35 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>>>> wrote: >>>>>>> >>>>>>>> Hey Issy, >>>>>>>> >>>>>>>> I am, thank you! >>>>>>>> >>>>>>>> I’m good with what you’ve proposed. I would’ve also said Sick Media >>>>>>>> but they reach a more mature audience. >>>>>>>> After your gut check with the client, let me know if they want to >>>>>>>> cut anything from the proposal. >>>>>>>> >>>>>>>> I’ll be helping with this proposal! >>>>>>>> >>>>>>>> Best, >>>>>>>> Ana >>>>>>>> >>>>>>>> On Tue, Jun 9, 2026 at 10:21 AM Isabelle Davidian < >>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey Ana and Jess, >>>>>>>>> >>>>>>>>> Ana - hope you're feeling better. >>>>>>>>> >>>>>>>>> When you have a chance, please let me know your thoughts on the >>>>>>>>> suggestions below and whether the planning team can take on >>>>>>>>> proposal creation. I'd love to gut-check the ideas with Igor this >>>>>>>>> morning if possible. >>>>>>>>> >>>>>>>>> Thanks, >>>>>>>>> Isabelle >>>>>>>>> >>>>>>>>> ---------- Forwarded message --------- >>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>> Date: Mon, Jun 8, 2026 at 6:20 PM >>>>>>>>> Subject: Fwd: How To Rob A Bank - MGM - IDEON - RFP >>>>>>>>> To: RFPs <rfps@ideonmedia.com>, Ana Haxhi < >>>>>>>>> ana.haxhi@ideonmedia.com>, Jess Muise <jess.muise@ideonmedia.com> >>>>>>>>> >>>>>>>>> >>>>>>>>> New RFP from MGM that's due next Monday (not Wednesday!!) >>>>>>>>> >>>>>>>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>>>>> <jess.muise@ideonmedia.com> - do you have the bandwidth to help >>>>>>>>> with proposal creation?

Great question, Igor! With Complex's help, we're curating the top artist list for the A18-34 demo. Will get back to you shortly with the info. On Wed, Jun 17, 2026 at 4:25 PM Igor <Igor@focusmedia.ca> wrote: > Hi Isabelle, > > QQ - can we do $10K on EN UMG YT against TOP artists for A18-34? For two > weeks? Do you happen to have a list for that? > > Thanks! > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 15, 2026 3:28 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor and team, > > I hope you had a fabulous weekend! > > I'm excited to share the Ideon proposal for *MGM: How to Rob a Bank* with > you. Attached, you'll find the media plan (Excel) and proposal (PDF) > filled with descriptions and insights on the solutions put forward along > with mock-ups. > > We've leaned into: > > - EN - IGN Quickslider with video embedded > - EN - Complex Video - including Universal Music Group artist > adjacency > - EN - UFC Video > - EN and/or FR - Mobile Reward Gaming - heist-type games > - FR - MediaTonik - Peak Unit with video embedded across HollywoodPQ, > Nightlife, Ton Barbier, Dans Les Coulisses and TSLH > > Looking forward to your thoughts and feedback. > > Kind regards, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Jun 9, 2026 at 10:48 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > I'm on the edge of my seat with the description of this thriller Igor! > The trailer at ShowCanada was a hit too! > > We can go in a few different directions. Let us know your thoughts on > the below, and we'll lean into your choices on the proposal we submit: > > Suggestions: > > - EN - IGN High Impact Units with video embedded > - EN - UFC Video > - EN - Complex Video - including relevant Universal Music Group artist > adjacency > - EN - Sports Podcast - Sick Media! > - EN & FR - Mobile Reward Gaming - heist-type of games > - FR - MediaTonik - Peak Unit with video embedded on relevant sites > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Mon, Jun 8, 2026 at 5:37 PM Igor <Igor@focusmedia.ca> wrote: > > *Hi Team,* > *Flash grenades. High-speed chases. Nonstop stakes. No, these are not just > random words – this is everything (and more) awaiting you on the big screen > when How to Rob a Bank comes to a theatre near you on September 4, 2026.* > *Trailer #1* <https://www.youtube.com/watch?v=fOcX9AfBVQo&t=2s> > *IMDB PAGE * <https://www.youtube.com/watch?v=zmKUQlP0j4w> > Amazon MGM Studios’ How to Rob a Bank is a full-throttle action-packed > ride where thrills, spectacle, heart and comedy collide. a viral crew of > masked robbers becomes modern-day robin hoods, stealing from banks, giving > back to the forgotten, and livestreaming it all to expose a broken system. > this isn’t just entertainment - it’s a conversation starter that blurs > right and wrong at every turn, leaving audiences to decide: Who’s Really > Robbing Who? See it only in theatres September 4, 2026. > Led by Zoë Kravitz, Pete Davidson, Nicholas Hoult, Christian Slater and > John C. Reilly, this all-star cast brings together powerhouse appeal across > action, comedy and a young + olde

Happy Friday, everyone! Thank you for your patience here, Igor and team. The Top Performing Artists against A18-34 are listed below. Yes, we can do a $10K EN UMG YT campaign against these. Let me know if you have any additional questions. *Top Performing Artists (against A18-34):* - Drake - KATSEYE - The 1975 - Halsey - Alessia Cara - Shawn Mendes - Lewis Capaldi - Logic - J Balvin - Lana Del Ray - Katy Perry - Black pink - Chappel Roan - Sabrina Carpenter - Lady Gaga - Hozier - Nicki Minaj - Olivia Rodrigo - Bad Bunny - Eminem - Justin Bieber - Billie Eilish - Lil Wayne - Taylor Swift - Young Boy Never Broke Again - Rihanna - Kendrick Lamar - The Weeknd - Lil Baby - 2Pac - Morgan Wallen - Ariana Grande - Post Malone - Karol G Many thanks, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Wed, Jun 17, 2026 at 4:51 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Great question, Igor! With Complex's help, we're curating the top artist > list for the A18-34 demo. Will get back to you shortly with the info. > > On Wed, Jun 17, 2026 at 4:25 PM Igor <Igor@focusmedia.ca> wrote: > >> Hi Isabelle, >> >> QQ - can we do $10K on EN UMG YT against TOP artists for A18-34? For two >> weeks? Do you happen to have a list for that? >> >> Thanks! >> Igor >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* June 15, 2026 3:28 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa >> Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < >> victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> Hi Igor and team, >> >> I hope you had a fabulous weekend! >> >> I'm excited to share the Ideon proposal for *MGM: How to Rob a Bank* >> with you. Attached, you'll find the media plan (Excel) and proposal (PDF) >> filled with descriptions and insights on the solutions put forward along >> with mock-ups. >> >> We've leaned into: >> >> - EN - IGN Quickslider with video embedded >> - EN - Complex Video - including Universal Music Group artist >> adjacency >> - EN - UFC Video >> - EN and/or FR - Mobile Reward Gaming - heist-type games >> - FR - MediaTonik - Peak Unit with video embedded across HollywoodPQ, >> Nightlife, Ton Barbier, Dans Les Coulisses and TSLH >> >> Looking forward to your thoughts and feedback. >> >> Kind regards, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Tue, Jun 9, 2026 at 10:48 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> I'm on the edge of my seat with the description of this thriller Igor! >> The trailer at ShowCanada was a hit too! >> >> We can go in a few different directions. Let us know your thoughts on >> the below, and we'll lean into your choices on the proposal we submit: >> >> Suggestions: >> >> - EN - IGN High Impact Units with video embedded >> - EN - UFC Video >> - EN - Complex Video - including relevant Universal Music Group >> artist adjacency >> - EN - Sports Podcast - Sick Media! >> - EN & FR - Mobile Reward Gaming - heist-type of games >> - FR - MediaTonik - Peak Unit with video embedded on relevant sites >> >> Cheers, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Mon, Jun

Hi Isabelle, I am back and sharing some feedback for this plan! After a few revisions we would like to proceed with securing the below. Please send IO once ready 🙂 Can you please remind me if you need YT links or offline files for UFC? IDEON CPM UFC - Video Pre-Roll :15s Non-Skippable / :30s Skippable $35.00 514,286 National ENG Canada A18-49 A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre Fans, Movie Goers, Entertainment Enthusiasts 8/17/2026 9/6/2026 $18,000.00 Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: June 26, 2026 10:36 AM To: Igor <Igor@focusmedia.ca> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer <victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Happy Friday, everyone! Thank you for your patience here, Igor and team. The Top Performing Artists against A18-34 are listed below. Yes, we can do a $10K EN UMG YT campaign against these. Let me know External (isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Happy Friday, everyone! Thank you for your patience here, Igor and team. The Top Performing Artists against A18-34 are listed below. Yes, we can do a $10K EN UMG YT campaign against these. Let me know if you have any additional questions. Top Performing Artists (against A18-34): * Drake * KATSEYE * The 1975 * Halsey * Alessia Cara * Shawn Mendes * Lewis Capaldi * Logic * J Balvin * Lana Del Ray * Katy Perry * Black pink * Chappel Roan * Sabrina Carpenter * Lady Gaga * Hozier * Nicki Minaj * Olivia Rodrigo * Bad Bunny * Eminem * Justin Bieber * Billie Eilish * Lil Wayne * Taylor Swift * Young Boy Never Broke Again * Rihanna * Kendrick Lamar * The Weeknd * Lil Baby * 2Pac * Morgan Wallen * Ariana Grande * Post Malone * Karol G Many thanks, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Wed, Jun 17, 2026 at 4:51 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Great question, Igor! With Complex's help, we're curating the top artist list for the A18-34 demo. Will get back to you shortly with the info. On Wed, Jun 17, 2026 at 4:25 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hi Isabelle, QQ - can we do $10K on EN UMG YT against TOP artists for A18-34? For two weeks? Do you happen to have a list for that? Thanks! Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: June 15, 2026 3:28 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>; Marissa Mandel-Murray <marissa@focusmedia.ca<mailto:marissa@focusmedia.ca>>; Victoria Meyer <victoria@focusmedia.ca<mailto:victoria@focusmedia.ca>>; Kate Shkyrenkova <Kate@focusmedia.ca<mailto:Kate@focusmedia.ca>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP H

Hi Igor, Hope you're doing well! I believe the YT links should work, but I'll double check with the UFC team. We'll work on getting the IO to you today. I'll let you know if there are any delays. Cheers, Daniel On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > Hi Isabelle, > > I am back and sharing some feedback for this plan! After a few revisions > we would like to proceed with securing the below. Please send IO once ready > 🙂 > > Can you please remind me if you need YT links or offline files for UFC? > > IDEON > CPM > UFC - Video Pre-Roll > > :15s Non-Skippable / :30s Skippable > $35.00 > 514,286 > National ENG Canada > A18-49 > A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre > Fans, Movie Goers, Entertainment Enthusiasts > 8/17/2026 > 9/6/2026 > $18,000.00 > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 26, 2026 10:36 AM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Happy Friday, everyone! > > Thank you for your patience here, Igor and team. > > The Top Performing Artists against A18-34 are listed below. Yes, we can do > a $10K EN UMG YT campaign against these. > > Let me know if you have any additional questions. > > *Top Performing Artists (against A18-34):* > > - Drake > - KATSEYE > - The 1975 > - Halsey > - Alessia Cara > - Shawn Mendes > - Lewis Capaldi > - Logic > - J Balvin > - Lana Del Ray > - Katy Perry > - Black pink > - Chappel Roan > - Sabrina Carpenter > - Lady Gaga > - Hozier > - Nicki Minaj > - Olivia Rodrigo > - Bad Bunny > - Eminem > - Justin Bieber > - Billie Eilish > - Lil Wayne > - Taylor Swift > - Young Boy Never Broke Again > - Rihanna > - Kendrick Lamar > - The Weeknd > - Lil Baby > - 2Pac > - Morgan Wallen > - Ariana Grande > - Post Malone > - Karol G > > Many thanks, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Wed, Jun 17, 2026 at 4:51 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Great question, Igor! With Complex's help, we're curating the top artist > list for the A18-34 demo. Will get back to you shortly with the info. > > On Wed, Jun 17, 2026 at 4:25 PM Igor <Igor@focusmedia.ca> wrote: > > Hi Isabelle, > > QQ - can we do $10K on EN UMG YT against TOP artists for A18-34? For two > weeks? Do you happen to have a list for that? > > Thanks! > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 15, 2026 3:28 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor and team, > > I hope you had a fabulous weekend! > > I'm excited to share the Ideon proposal for *MGM: How to Rob a Bank* with > you. Attached, you'll find the media plan (Excel) and proposal (PDF) > filled with descriptions and insights on the solutions put forwar

Hi Igor, Following up here with the IO - see attached. Confirming we can use YT links. Cheers, Daniel On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hi Igor, > > Hope you're doing well! > > I believe the YT links should work, but I'll double check with the UFC > team. We'll work on getting the IO to you today. I'll let you know if there > are any delays. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > >> Hi Isabelle, >> >> I am back and sharing some feedback for this plan! After a few revisions >> we would like to proceed with securing the below. Please send IO once ready >> 🙂 >> >> Can you please remind me if you need YT links or offline files for UFC? >> >> IDEON >> CPM >> UFC - Video Pre-Roll >> >> :15s Non-Skippable / :30s Skippable >> $35.00 >> 514,286 >> National ENG Canada >> A18-49 >> A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist >> Genre Fans, Movie Goers, Entertainment Enthusiasts >> 8/17/2026 >> 9/6/2026 >> $18,000.00 >> >> Igor >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* June 26, 2026 10:36 AM >> *To:* Igor <Igor@focusmedia.ca> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa >> Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < >> victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> Happy Friday, everyone! >> >> Thank you for your patience here, Igor and team. >> >> The Top Performing Artists against A18-34 are listed below. Yes, we can >> do a $10K EN UMG YT campaign against these. >> >> Let me know if you have any additional questions. >> >> *Top Performing Artists (against A18-34):* >> >> - Drake >> - KATSEYE >> - The 1975 >> - Halsey >> - Alessia Cara >> - Shawn Mendes >> - Lewis Capaldi >> - Logic >> - J Balvin >> - Lana Del Ray >> - Katy Perry >> - Black pink >> - Chappel Roan >> - Sabrina Carpenter >> - Lady Gaga >> - Hozier >> - Nicki Minaj >> - Olivia Rodrigo >> - Bad Bunny >> - Eminem >> - Justin Bieber >> - Billie Eilish >> - Lil Wayne >> - Taylor Swift >> - Young Boy Never Broke Again >> - Rihanna >> - Kendrick Lamar >> - The Weeknd >> - Lil Baby >> - 2Pac >> - Morgan Wallen >> - Ariana Grande >> - Post Malone >> - Karol G >> >> Many thanks, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Wed, Jun 17, 2026 at 4:51 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >> Great question, Igor! With Complex's help, we're curating the top artist >> list for the A18-34 demo. Will get back to you shortly with the info. >> >> On Wed, Jun 17, 2026 at 4:25 PM Igor <Igor@focusmedia.ca> wrote: >> >> Hi Isabelle, >> >> QQ - can we do $10K on EN UMG YT against TOP artists for A18-34? For two >> weeks? Do you happen to have a list for that? >> >> Thanks! >> Igor >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* June 15, 2026 3:28 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa >> Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < >> victoria@focusmedia.ca>; Kate Shkyrenkov

Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 as well? Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: July 7, 2026 9:46 PM To: Igor <Igor@focusmedia.ca> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer <victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse Pavao <jesse.pavao@ideonmedia.com> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor, Following up here with the IO - see attached. Confirming we can use YT links. Cheers, Daniel ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ External (daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Hi Igor, Following up here with the IO - see attached. Confirming we can use YT links. Cheers, Daniel On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Igor, Hope you're doing well! I believe the YT links should work, but I'll double check with the UFC team. We'll work on getting the IO to you today. I'll let you know if there are any delays. Cheers, Daniel On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hi Isabelle, I am back and sharing some feedback for this plan! After a few revisions we would like to proceed with securing the below. Please send IO once ready 🙂 Can you please remind me if you need YT links or offline files for UFC? IDEON CPM UFC - Video Pre-Roll :15s Non-Skippable / :30s Skippable $35.00 514,286 National ENG Canada A18-49 A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre Fans, Movie Goers, Entertainment Enthusiasts 8/17/2026 9/6/2026 $18,000.00 Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: June 26, 2026 10:36 AM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>; Marissa Mandel-Murray <marissa@focusmedia.ca<mailto:marissa@focusmedia.ca>>; Victoria Meyer <victoria@focusmedia.ca<mailto:victoria@focusmedia.ca>>; Kate Shkyrenkova <Kate@focusmedia.ca<mailto:Kate@focusmedia.ca>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Happy Friday, everyone! Thank you for your patience here, Igor and team. The Top Performing Artists against A18-34 are listed below. Yes, we can do a $10K EN UMG YT campaign against these. Let me know if you have any additional questions. Top Performing Artists (against A18-34): * Drake * KATSEYE * The 1975 * Halsey * Alessia Cara * Shawn Mendes * Lewis Capaldi * Logic * J Balvin * Lana Del Ray * Katy Perry * Black pink * Chappel Roan * Sabrina Carpenter * Lady Gaga * Hozier * Nicki Minaj * Olivia Rodrigo * Bad Bunny * Eminem * Justin Bieber * Billie Eilish * Lil Wayne * Taylor Swift * Young Boy Never Broke Again * Rihanna * Kendrick Lamar * The Weeknd * Lil Baby * 2Pac * Morgan Wallen * Ariana Grande * Post Malone * Karol G Many thanks, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>

Thank you very much for the sign-off, Igor. Coincidentally, we had our monthly call with IGN this afternoon. They shared that MGM US is on the IGN US plan for HTRB. The elements include: - Social Vertical Video - Games Review - including Lanterns, Metal Gears - Standard Media Let me know if there's an opportunity to mimic alignment here in Canada and/or if I can arm you with any additional information. Thank you, Isabelle On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well? > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 7, 2026 9:46 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Following up here with the IO - see attached. Confirming we can use YT > links. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Igor, > > Hope you're doing well! > > I believe the YT links should work, but I'll double check with the UFC > team. We'll work on getting the IO to you today. I'll let you know if there > are any delays. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > > Hi Isabelle, > > I am back and sharing some feedback for this plan! After a few revisions > we would like to proceed with securing the below. Please send IO once ready > 🙂 > > Can you please remind me if you need YT links or offline files for UFC? > > IDEON > CPM > UFC - Video Pre-Roll > > :15s Non-Skippable / :30s Skippable > $35.00 > 514,286 > National ENG Canada > A18-49 > A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre > Fans, Movie Goers, Entertainment Enthusiasts > 8/17/2026 > 9/6/2026 > $18,000.00 > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 26, 2026 10:36 AM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Happy Friday, everyone! > > Thank you for your patience here, Igor and team. > > The Top Performing Artists against A18-34 are listed below. Yes, we can do > a $10K EN UMG YT campaign against these. > > Let me know if you have any additional questions. > > *Top Performing Artists (against A18-34):* > > - Drake > - KATSEYE > - The 1975 > - Halsey > - Alessia Cara > - Shawn Mendes > - Lewis Capaldi > - Logic > - J Balvin > - Lana Del Ray > - Katy Perry > - Black pink > - Chappel Roan > - Sabrina Carpenter > - Lady Gaga > - Hozier > - Nicki Minaj > - Olivia Rodrigo > - Bad Bunny > - Eminem > - Justin Bieber > - Billie Eilish > - Lil Wayne > - Taylor Swift > - Young Boy Never Broke Again > - Rihanna > - Kendrick Lamar > - The Weeknd > - Lil Baby > - 2Pac > - Morgan Wallen > - Ariana Grande > - Post Malone > - Karol G > > Many thanks, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36

I wish 🙁 we have no money 🙁 Thank you for this though!!! Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 8, 2026 5:07 PM To: Igor <Igor@focusmedia.ca> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Thank you very much for the sign-off, Igor. Coincidentally, we had our monthly call with IGN this afternoon. They shared that MGM US is on the IGN US plan for HTRB. The elements include: Social Vertic External (isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Thank you very much for the sign-off, Igor. Coincidentally, we had our monthly call with IGN this afternoon. They shared that MGM US is on the IGN US plan for HTRB. The elements include: * Social Vertical Video * Games Review - including Lanterns, Metal Gears * Standard Media Let me know if there's an opportunity to mimic alignment here in Canada and/or if I can arm you with any additional information. Thank you, Isabelle On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 as well? Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: July 7, 2026 9:46 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>>; Marissa Mandel-Murray <marissa@focusmedia.ca<mailto:marissa@focusmedia.ca>>; Victoria Meyer <victoria@focusmedia.ca<mailto:victoria@focusmedia.ca>>; Kate Shkyrenkova <Kate@focusmedia.ca<mailto:Kate@focusmedia.ca>>; Jesse Pavao <jesse.pavao@ideonmedia.com<mailto:jesse.pavao@ideonmedia.com>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor, Following up here with the IO - see attached. Confirming we can use YT links. Cheers, Daniel On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Igor, Hope you're doing well! I believe the YT links should work, but I'll double check with the UFC team. We'll work on getting the IO to you today. I'll let you know if there are any delays. Cheers, Daniel On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hi Isabelle, I am back and sharing some feedback for this plan! After a few revisions we would like to proceed with securing the below. Please send IO once ready 🙂 Can you please remind me if you need YT links or offline files for UFC? IDEON CPM UFC - Video Pre-Roll :15s Non-Skippable / :30s Skippable $35.00 514,286 National ENG Canada A18-49 A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre Fans, Movie Goers, Entertainment Enthusiasts 8/17/2026 9/6/2026 $18,000.00 Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: June 26, 2026 10:36 AM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia

I know you guys had a bunch of revisions and still managed to put us on the plan. Thanks for the quick insights Igor. On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: > I wish 🙁 we have no money 🙁 Thank you for this though!!! > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:07 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Thank you very much for the sign-off, Igor. > > Coincidentally, we had our monthly call with IGN this afternoon. They > shared that MGM US is on the IGN US plan for HTRB. > > The elements include: > > - Social Vertical Video > - Games Review - including Lanterns, Metal Gears > - Standard Media > > Let me know if there's an opportunity to mimic alignment here in Canada > and/or if I can arm you with any additional information. > > Thank you, > Isabelle > > > On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well? > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 7, 2026 9:46 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Following up here with the IO - see attached. Confirming we can use YT > links. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Igor, > > Hope you're doing well! > > I believe the YT links should work, but I'll double check with the UFC > team. We'll work on getting the IO to you today. I'll let you know if there > are any delays. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > > Hi Isabelle, > > I am back and sharing some feedback for this plan! After a few revisions > we would like to proceed with securing the below. Please send IO once ready > 🙂 > > Can you please remind me if you need YT links or offline files for UFC? > > IDEON > CPM > UFC - Video Pre-Roll > > :15s Non-Skippable / :30s Skippable > $35.00 > 514,286 > National ENG Canada > A18-49 > A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre > Fans, Movie Goers, Entertainment Enthusiasts > 8/17/2026 > 9/6/2026 > $18,000.00 > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 26, 2026 10:36 AM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Happy Friday, everyone! > > Thank you for your patience here, Igor and team. > > The Top Performing Artists against A18-34 are

Hiiii Confidential - this movie is moving. Do you have IGN HPTO + FITO available on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if YES Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 8, 2026 5:15 PM To: Igor <Igor@focusmedia.ca> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP I know you guys had a bunch of revisions and still managed to put us on the plan. Thanks for the quick insights Igor. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ External (isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> I know you guys had a bunch of revisions and still managed to put us on the plan. Thanks for the quick insights Igor. On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: I wish 🙁 we have no money 🙁 Thank you for this though!!! Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 8, 2026 5:07 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Thank you very much for the sign-off, Igor. Coincidentally, we had our monthly call with IGN this afternoon. They shared that MGM US is on the IGN US plan for HTRB. The elements include: * Social Vertical Video * Games Review - including Lanterns, Metal Gears * Standard Media Let me know if there's an opportunity to mimic alignment here in Canada and/or if I can arm you with any additional information. Thank you, Isabelle On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 as well? Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: July 7, 2026 9:46 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>>; Marissa Mandel-Murray <marissa@focusmedia.ca<mailto:marissa@focusmedia.ca>>; Victoria Meyer <victoria@focusmedia.ca<mailto:victoria@focusmedia.ca>>; Kate Shkyrenkova <Kate@focusmedia.ca<mailto:Kate@focusmedia.ca>>; Jesse Pavao <jesse.pavao@ideonmedia.com<mailto:jesse.pavao@ideonmedia.com>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor, Following up here with the IO - see attached. Confirming we can use YT links. Cheers, Daniel On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Igor, Hope you're doing well! I believe the YT links should work, but I'll double check with the UFC team. We'll work on getting the IO to you today. I'll let you know if there are any delays. Cheers, Daniel On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hi Isabelle, I am back and sharing some feedback for this plan! After a few re

*Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * Hi Igor, I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as the date was clear. I have it as a Focus Media hold to keep the campaign shift confidential. We'll pull an avails and get back to you with the impressions / flat fee investment. Stay tuned. Thank you, Isabelle On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: > Hiiii > > Confidential - this movie is moving. Do you have IGN HPTO + FITO available > on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if > YES > > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:15 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > I know you guys had a bunch of revisions and still managed to put us on > the plan. Thanks for the quick insights Igor. > > > On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: > > I wish 🙁 we have no money 🙁 Thank you for this though!!! > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:07 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Thank you very much for the sign-off, Igor. > > Coincidentally, we had our monthly call with IGN this afternoon. They > shared that MGM US is on the IGN US plan for HTRB. > > The elements include: > > - Social Vertical Video > - Games Review - including Lanterns, Metal Gears > - Standard Media > > Let me know if there's an opportunity to mimic alignment here in Canada > and/or if I can arm you with any additional information. > > Thank you, > Isabelle > > > On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well? > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 7, 2026 9:46 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Following up here with the IO - see attached. Confirming we can use YT > links. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Igor, > > Hope you're doing well! > > I believe the YT links should work, but I'll double check with the UFC > team. We'll work on getting the IO to you today. I'll let you know if there > are any delays. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > > Hi Isabelle, > > I am back and sharing some feedback for this plan! After a few revisions > we would like to proceed with securing the below. Please send IO once ready > 🙂 > > Can you please remind me if you need YT links or offline files for UFC? > > IDEO

Thanks Igor! We just need the 16x9 videos. Cheers, Daniel On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well? > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 7, 2026 9:46 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Following up here with the IO - see attached. Confirming we can use YT > links. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Igor, > > Hope you're doing well! > > I believe the YT links should work, but I'll double check with the UFC > team. We'll work on getting the IO to you today. I'll let you know if there > are any delays. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > > Hi Isabelle, > > I am back and sharing some feedback for this plan! After a few revisions > we would like to proceed with securing the below. Please send IO once ready > 🙂 > > Can you please remind me if you need YT links or offline files for UFC? > > IDEON > CPM > UFC - Video Pre-Roll > > :15s Non-Skippable / :30s Skippable > $35.00 > 514,286 > National ENG Canada > A18-49 > A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre > Fans, Movie Goers, Entertainment Enthusiasts > 8/17/2026 > 9/6/2026 > $18,000.00 > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 26, 2026 10:36 AM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Happy Friday, everyone! > > Thank you for your patience here, Igor and team. > > The Top Performing Artists against A18-34 are listed below. Yes, we can do > a $10K EN UMG YT campaign against these. > > Let me know if you have any additional questions. > > *Top Performing Artists (against A18-34):* > > - Drake > - KATSEYE > - The 1975 > - Halsey > - Alessia Cara > - Shawn Mendes > - Lewis Capaldi > - Logic > - J Balvin > - Lana Del Ray > - Katy Perry > - Black pink > - Chappel Roan > - Sabrina Carpenter > - Lady Gaga > - Hozier > - Nicki Minaj > - Olivia Rodrigo > - Bad Bunny > - Eminem > - Justin Bieber > - Billie Eilish > - Lil Wayne > - Taylor Swift > - Young Boy Never Broke Again > - Rihanna > - Kendrick Lamar > - The Weeknd > - Lil Baby > - 2Pac > - Morgan Wallen > - Ariana Grande > - Post Malone > - Karol G > > Many thanks, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Wed, Jun 17, 2026 at 4:51 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Great question, Igor! With Complex's help, we're curating the top artist > list for the A18-34 demo. Will get back to you shortly with the info. > > On We

*INTERNAL* AdOps - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> and @Jesse Pavao <jesse.pavao@ideonmedia.com> - can we get IGN HPTO and FITO avails for Nov 13th please? Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise <jess.muise@ideonmedia.com> - I'll have the Investment Plan reviewed by you two once we have the avails to ensure all is good and aligned Thanks, Isabelle ---------- Forwarded message --------- From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Date: Thu, Jul 9, 2026 at 3:51 PM Subject: Re: How To Rob A Bank - MGM - IDEON - RFP To: Igor <Igor@focusmedia.ca>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com > *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * Hi Igor, I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as the date was clear. I have it as a Focus Media hold to keep the campaign shift confidential. We'll pull an avails and get back to you with the impressions / flat fee investment. Stay tuned. Thank you, Isabelle On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: > Hiiii > > Confidential - this movie is moving. Do you have IGN HPTO + FITO available > on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if > YES > > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:15 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > I know you guys had a bunch of revisions and still managed to put us on > the plan. Thanks for the quick insights Igor. > > > On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: > > I wish 🙁 we have no money 🙁 Thank you for this though!!! > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:07 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Thank you very much for the sign-off, Igor. > > Coincidentally, we had our monthly call with IGN this afternoon. They > shared that MGM US is on the IGN US plan for HTRB. > > The elements include: > > - Social Vertical Video > - Games Review - including Lanterns, Metal Gears > - Standard Media > > Let me know if there's an opportunity to mimic alignment here in Canada > and/or if I can arm you with any additional information. > > Thank you, > Isabelle > > > On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well? > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 7, 2026 9:46 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Following up here with the IO - see attached. Confirming we can use YT > links. > > Cheers, > Dani

Hey Jess! Happy Friday! Here's what I got back from the avail pull: About 100k for the IGN HPTO and then 190k for the FITO! Let me know if you need anything else from us :) On Fri, Jul 10, 2026 at 11:48 AM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > *INTERNAL* > > AdOps - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> and @Jesse Pavao > <jesse.pavao@ideonmedia.com> - can we get IGN HPTO and FITO avails for > Nov 13th please? > Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise > <jess.muise@ideonmedia.com> - I'll have the Investment Plan reviewed by > you two once we have the avails to ensure all is good and aligned > > Thanks, > Isabelle > > ---------- Forwarded message --------- > From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> > Date: Thu, Jul 9, 2026 at 3:51 PM > Subject: Re: How To Rob A Bank - MGM - IDEON - RFP > To: Igor <Igor@focusmedia.ca>, Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > > > *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * > > Hi Igor, > > I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as > the date was clear. I have it as a Focus Media hold to keep the campaign > shift confidential. > We'll pull an avails and get back to you with the impressions / flat fee > investment. Stay tuned. > > Thank you, > Isabelle > > On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: > >> Hiiii >> >> Confidential - this movie is moving. Do you have IGN HPTO + FITO >> available on 11/13 to align with TwitchCon San Diego? Remind me >> rates/impressions if YES >> >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* July 8, 2026 5:15 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> I know you guys had a bunch of revisions and still managed to put us on >> the plan. Thanks for the quick insights Igor. >> >> >> On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: >> >> I wish 🙁 we have no money 🙁 Thank you for this though!!! >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* July 8, 2026 5:07 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> Thank you very much for the sign-off, Igor. >> >> Coincidentally, we had our monthly call with IGN this afternoon. They >> shared that MGM US is on the IGN US plan for HTRB. >> >> The elements include: >> >> - Social Vertical Video >> - Games Review - including Lanterns, Metal Gears >> - Standard Media >> >> Let me know if there's an opportunity to mimic alignment here in Canada >> and/or if I can arm you with any additional information. >> >> Thank you, >> Isabelle >> >> >> On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: >> >> Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 >> as well? >> >> Igor >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* July 7, 2026 9:46 PM >> *To:* Igor <Igor@fo

Thanks Jesse. Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise <jess.muise@ideonmedia.com> - are you aligned with the attached costing? On Fri, Jul 10, 2026 at 1:56 PM Jesse Pavao <jesse.pavao@ideonmedia.com> wrote: > Hey Jess! > > Happy Friday! > > Here's what I got back from the avail pull: > > About 100k for the IGN HPTO and then 190k for the FITO! > > Let me know if you need anything else from us :) > > On Fri, Jul 10, 2026 at 11:48 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> *INTERNAL* >> >> AdOps - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> and @Jesse Pavao >> <jesse.pavao@ideonmedia.com> - can we get IGN HPTO and FITO avails for >> Nov 13th please? >> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >> <jess.muise@ideonmedia.com> - I'll have the Investment Plan reviewed by >> you two once we have the avails to ensure all is good and aligned >> >> Thanks, >> Isabelle >> >> ---------- Forwarded message --------- >> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Date: Thu, Jul 9, 2026 at 3:51 PM >> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP >> To: Igor <Igor@focusmedia.ca>, Daniel Elmaleh < >> daniel.elmaleh@ideonmedia.com> >> >> >> *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * >> >> Hi Igor, >> >> I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as >> the date was clear. I have it as a Focus Media hold to keep the campaign >> shift confidential. >> We'll pull an avails and get back to you with the impressions / flat fee >> investment. Stay tuned. >> >> Thank you, >> Isabelle >> >> On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: >> >>> Hiiii >>> >>> Confidential - this movie is moving. Do you have IGN HPTO + FITO >>> available on 11/13 to align with TwitchCon San Diego? Remind me >>> rates/impressions if YES >>> >>> >>> Igor Khlebnikov >>> Senior Group Director >>> >>>  igor@focusmedia.ca >>> >>> *If you receive an email from me outside of standard business hours, I'm >>> sending it at a time that suits my agile schedule. I'm not expecting you to >>> either read or reply until your standard business hours**.* >>> >>> >>> ------------------------------ >>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Sent:* July 8, 2026 5:15 PM >>> *To:* Igor <Igor@focusmedia.ca> >>> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >>> >>> I know you guys had a bunch of revisions and still managed to put us on >>> the plan. Thanks for the quick insights Igor. >>> >>> >>> On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: >>> >>> I wish 🙁 we have no money 🙁 Thank you for this though!!! >>> >>> Igor Khlebnikov >>> Senior Group Director >>> >>>  igor@focusmedia.ca >>> >>> *If you receive an email from me outside of standard business hours, I'm >>> sending it at a time that suits my agile schedule. I'm not expecting you to >>> either read or reply until your standard business hours**.* >>> >>> >>> ------------------------------ >>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> *Sent:* July 8, 2026 5:07 PM >>> *To:* Igor <Igor@focusmedia.ca> >>> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >>> >>> Thank you very much for the sign-off, Igor. >>> >>> Coincidentally, we had our monthly call with IGN this afternoon. They >>> shared that MGM US is on the IGN US plan for HTRB. >>> >>> The elements include: >>> >>> - Social Vertical Video >>> - Games Review - including Lanterns, Metal Gears >>> - Standard Media >>> >>> Let me know if there's an opportunity to mimic alignment here in Canada >>> and/or if I can arm you with any additional information. >>> >>> Thank you, >>> Isabelle >>> >>> >>> On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: >>> >>> Thanks Daniel, attached signed. And do you need only 16x9 or can use >>> 9x16 as well? >>> >>> Igor >>> >>> Igor Khlebnikov >>> Senior Group Director >>> >>>  igor@focusmedia.ca >>> >>>

Looks good to me! On Fri, Jul 10, 2026 at 2:47 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Thanks Jesse. > > Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise > <jess.muise@ideonmedia.com> - are you aligned with the attached costing? > > > On Fri, Jul 10, 2026 at 1:56 PM Jesse Pavao <jesse.pavao@ideonmedia.com> > wrote: > >> Hey Jess! >> >> Happy Friday! >> >> Here's what I got back from the avail pull: >> >> About 100k for the IGN HPTO and then 190k for the FITO! >> >> Let me know if you need anything else from us :) >> >> On Fri, Jul 10, 2026 at 11:48 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> *INTERNAL* >>> >>> AdOps - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> and @Jesse Pavao >>> <jesse.pavao@ideonmedia.com> - can we get IGN HPTO and FITO avails for >>> Nov 13th please? >>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>> <jess.muise@ideonmedia.com> - I'll have the Investment Plan reviewed by >>> you two once we have the avails to ensure all is good and aligned >>> >>> Thanks, >>> Isabelle >>> >>> ---------- Forwarded message --------- >>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> Date: Thu, Jul 9, 2026 at 3:51 PM >>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP >>> To: Igor <Igor@focusmedia.ca>, Daniel Elmaleh < >>> daniel.elmaleh@ideonmedia.com> >>> >>> >>> *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * >>> >>> Hi Igor, >>> >>> I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as >>> the date was clear. I have it as a Focus Media hold to keep the >>> campaign shift confidential. >>> We'll pull an avails and get back to you with the impressions / flat fee >>> investment. Stay tuned. >>> >>> Thank you, >>> Isabelle >>> >>> On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: >>> >>>> Hiiii >>>> >>>> Confidential - this movie is moving. Do you have IGN HPTO + FITO >>>> available on 11/13 to align with TwitchCon San Diego? Remind me >>>> rates/impressions if YES >>>> >>>> >>>> Igor Khlebnikov >>>> Senior Group Director >>>> >>>>  igor@focusmedia.ca >>>> >>>> *If you receive an email from me outside of standard business hours, >>>> I'm sending it at a time that suits my agile schedule. I'm not expecting >>>> you to either read or reply until your standard business hours**.* >>>> >>>> >>>> ------------------------------ >>>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> *Sent:* July 8, 2026 5:15 PM >>>> *To:* Igor <Igor@focusmedia.ca> >>>> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >>>> >>>> I know you guys had a bunch of revisions and still managed to put us >>>> on the plan. Thanks for the quick insights Igor. >>>> >>>> >>>> On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: >>>> >>>> I wish 🙁 we have no money 🙁 Thank you for this though!!! >>>> >>>> Igor Khlebnikov >>>> Senior Group Director >>>> >>>>  igor@focusmedia.ca >>>> >>>> *If you receive an email from me outside of standard business hours, >>>> I'm sending it at a time that suits my agile schedule. I'm not expecting >>>> you to either read or reply until your standard business hours**.* >>>> >>>> >>>> ------------------------------ >>>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> *Sent:* July 8, 2026 5:07 PM >>>> *To:* Igor <Igor@focusmedia.ca> >>>> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >>>> >>>> Thank you very much for the sign-off, Igor. >>>> >>>> Coincidentally, we had our monthly call with IGN this afternoon. They >>>> shared that MGM US is on the IGN US plan for HTRB. >>>> >>>> The elements include: >>>> >>>> - Social Vertical Video >>>> - Games Review - including Lanterns, Metal Gears >>>> - Standard Media >>>> >>>> Let me know if there's an opportunity to mimic alignment here in Canada >>>> and/or if I can arm you with any additional information. >>>> >>>> Thank you, >>>> Isabelle >>>> >>>> >>>> On Wed, Jul 8,

Thanks Ana. I'm sending it over to our client now. On Fri, Jul 10, 2026 at 2:50 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Looks good to me! > > On Fri, Jul 10, 2026 at 2:47 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Thanks Jesse. >> >> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >> <jess.muise@ideonmedia.com> - are you aligned with the attached costing? >> >> >> On Fri, Jul 10, 2026 at 1:56 PM Jesse Pavao <jesse.pavao@ideonmedia.com> >> wrote: >> >>> Hey Jess! >>> >>> Happy Friday! >>> >>> Here's what I got back from the avail pull: >>> >>> About 100k for the IGN HPTO and then 190k for the FITO! >>> >>> Let me know if you need anything else from us :) >>> >>> On Fri, Jul 10, 2026 at 11:48 AM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> *INTERNAL* >>>> >>>> AdOps - @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> and @Jesse >>>> Pavao <jesse.pavao@ideonmedia.com> - can we get IGN HPTO and FITO >>>> avails for Nov 13th please? >>>> Planning - @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>> <jess.muise@ideonmedia.com> - I'll have the Investment Plan reviewed >>>> by you two once we have the avails to ensure all is good and aligned >>>> >>>> Thanks, >>>> Isabelle >>>> >>>> ---------- Forwarded message --------- >>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> Date: Thu, Jul 9, 2026 at 3:51 PM >>>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP >>>> To: Igor <Igor@focusmedia.ca>, Daniel Elmaleh < >>>> daniel.elmaleh@ideonmedia.com> >>>> >>>> >>>> *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * >>>> >>>> Hi Igor, >>>> >>>> I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + >>>> FITO as the date was clear. I have it as a Focus Media hold to keep >>>> the campaign shift confidential. >>>> We'll pull an avails and get back to you with the impressions / flat fee >>>> investment. Stay tuned. >>>> >>>> Thank you, >>>> Isabelle >>>> >>>> On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: >>>> >>>>> Hiiii >>>>> >>>>> Confidential - this movie is moving. Do you have IGN HPTO + FITO >>>>> available on 11/13 to align with TwitchCon San Diego? Remind me >>>>> rates/impressions if YES >>>>> >>>>> >>>>> Igor Khlebnikov >>>>> Senior Group Director >>>>> >>>>>  igor@focusmedia.ca >>>>> >>>>> *If you receive an email from me outside of standard business hours, >>>>> I'm sending it at a time that suits my agile schedule. I'm not expecting >>>>> you to either read or reply until your standard business hours**.* >>>>> >>>>> >>>>> ------------------------------ >>>>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>> *Sent:* July 8, 2026 5:15 PM >>>>> *To:* Igor <Igor@focusmedia.ca> >>>>> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >>>>> >>>>> I know you guys had a bunch of revisions and still managed to put us >>>>> on the plan. Thanks for the quick insights Igor. >>>>> >>>>> >>>>> On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: >>>>> >>>>> I wish 🙁 we have no money 🙁 Thank you for this though!!! >>>>> >>>>> Igor Khlebnikov >>>>> Senior Group Director >>>>> >>>>>  igor@focusmedia.ca >>>>> >>>>> *If you receive an email from me outside of standard business hours, >>>>> I'm sending it at a time that suits my agile schedule. I'm not expecting >>>>> you to either read or reply until your standard business hours**.* >>>>> >>>>> >>>>> ------------------------------ >>>>> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>> *Sent:* July 8, 2026 5:07 PM >>>>> *To:* Igor <Igor@focusmedia.ca> >>>>> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >>>>> >>>>> Thank you very much for the sign-off, Igor. >>>>> >>>>> Coincidentally, we had our monthly call with IGN this afternoon. They >>>>> shared that MGM US is on the IGN US plan for HTRB. >>>>> >>>>> The elements include: >>>>> >>>>> - Social Vertical Video >>>>> - Games Review - including Lan

Hi Igor, Happy Friday! Please find the costing attached. We're looking at the following: - November 13, IGN HPTO - 100K Imps - $4K Investment - November 13, IGN FITO- 190K Imps - $7,600 Investment Let us know if you have any questions. Thank you, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Thu, Jul 9, 2026 at 3:51 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * > > Hi Igor, > > I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as > the date was clear. I have it as a Focus Media hold to keep the campaign > shift confidential. > We'll pull an avails and get back to you with the impressions / flat fee > investment. Stay tuned. > > Thank you, > Isabelle > > On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: > >> Hiiii >> >> Confidential - this movie is moving. Do you have IGN HPTO + FITO >> available on 11/13 to align with TwitchCon San Diego? Remind me >> rates/impressions if YES >> >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* July 8, 2026 5:15 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> I know you guys had a bunch of revisions and still managed to put us on >> the plan. Thanks for the quick insights Igor. >> >> >> On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: >> >> I wish 🙁 we have no money 🙁 Thank you for this though!!! >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> *Sent:* July 8, 2026 5:07 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> Thank you very much for the sign-off, Igor. >> >> Coincidentally, we had our monthly call with IGN this afternoon. They >> shared that MGM US is on the IGN US plan for HTRB. >> >> The elements include: >> >> - Social Vertical Video >> - Games Review - including Lanterns, Metal Gears >> - Standard Media >> >> Let me know if there's an opportunity to mimic alignment here in Canada >> and/or if I can arm you with any additional information. >> >> Thank you, >> Isabelle >> >> >> On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: >> >> Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 >> as well? >> >> Igor >> >> Igor Khlebnikov >> Senior Group Director >> >>  igor@focusmedia.ca >> >> *If you receive an email from me outside of standard business hours, I'm >> sending it at a time that suits my agile schedule. I'm not expecting you to >> either read or reply until your standard business hours**.* >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* July 7, 2026 9:46 PM >> *To:* Igor <Igor@focusmedia.ca> >> *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa >> Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < >> victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse >> Pavao <jesse.pavao@ideonmedia.com> >> *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP >> >> Hi Igor, >> >> Following up here with the IO - see attached. Confirming we can use YT >> links. >> >> Cheers, >> Daniel >> >> On Tue, Jul 7, 2026 at

Kk thanks!! I will only have money for HPTO. We are working on plan revisions but please keep holding for me. No need for FITO 🙁 Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 10, 2026 2:54 PM To: Igor <Igor@focusmedia.ca>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor, Happy Friday! Please find the costing attached. We're looking at the following: - November 13, IGN HPTO - 100K Imps - $4K Investment - November 13, IGN FITO- 190K Imps - $7,600 Investmen External (isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Hi Igor, Happy Friday! Please find the costing attached. We're looking at the following: - November 13, IGN HPTO - 100K Imps - $4K Investment - November 13, IGN FITO- 190K Imps - $7,600 Investment Let us know if you have any questions. Thank you, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu, Jul 9, 2026 at 3:51 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Looping in @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> Hi Igor, I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as the date was clear. I have it as a Focus Media hold to keep the campaign shift confidential. We'll pull an avails and get back to you with the impressions / flat fee investment. Stay tuned. Thank you, Isabelle On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hiiii Confidential - this movie is moving. Do you have IGN HPTO + FITO available on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if YES Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 8, 2026 5:15 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP I know you guys had a bunch of revisions and still managed to put us on the plan. Thanks for the quick insights Igor. On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: I wish 🙁 we have no money 🙁 Thank you for this though!!! Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 8, 2026 5:07 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Thank you very much for the sign-off, Igor. Coincidentally, we had our monthly call with IGN this afternoon. They shared that MGM US is on the IGN US plan for HTRB. The elements include: * Social Vertical Video * Games Review - including Lanterns, Metal G

Hey Igor, We'll keep holding everything. I'm guessing the UFC flight will be updated as well? We currently have it at: Aug 17 - Sept 6 Will look out for updates. Cheers, Isabelle On Fri, Jul 10, 2026 at 2:57 PM Igor <Igor@focusmedia.ca> wrote: > Kk thanks!! I will only have money for HPTO. We are working on plan > revisions but please keep holding for me. No need for FITO 🙁 > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 10, 2026 2:54 PM > *To:* Igor <Igor@focusmedia.ca>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Happy Friday! > > Please find the costing attached. We're looking at the following: > > - November 13, IGN HPTO - 100K Imps - $4K Investment > - November 13, IGN FITO- 190K Imps - $7,600 Investment > > Let us know if you have any questions. > > Thank you, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Thu, Jul 9, 2026 at 3:51 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * > > Hi Igor, > > I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as > the date was clear. I have it as a Focus Media hold to keep the campaign > shift confidential. > We'll pull an avails and get back to you with the impressions / flat fee > investment. Stay tuned. > > Thank you, > Isabelle > > On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: > > Hiiii > > Confidential - this movie is moving. Do you have IGN HPTO + FITO available > on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if > YES > > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:15 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > I know you guys had a bunch of revisions and still managed to put us on > the plan. Thanks for the quick insights Igor. > > > On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: > > I wish 🙁 we have no money 🙁 Thank you for this though!!! > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:07 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Thank you very much for the sign-off, Igor. > > Coincidentally, we had our monthly call with IGN this afternoon. They > shared that MGM US is on the IGN US plan for HTRB. > > The elements include: > > - Social Vertical Video > - Games Review - including Lanterns, Metal Gears > - Standard Media > > Let me know if there's an opportunity to mimic alignment here in Canada > and/or if I can arm you with any additional information. > > Thank you, > Isabelle > > > On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well

It will just move to new timing! I will email formally to move nest week 🙂 it will still be in market...right? (yeah I know nothing about sports still) Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 10, 2026 3:06 PM To: Igor <Igor@focusmedia.ca> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hey Igor, We'll keep holding everything. I'm guessing the UFC flight will be updated as well? We currently have it at: Aug 17 - Sept 6 Will look out for updates. Cheers, Isabelle ‌ ‌ ‌ ‌ ‌ ‌ External (isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Hey Igor, We'll keep holding everything. I'm guessing the UFC flight will be updated as well? We currently have it at: Aug 17 - Sept 6 Will look out for updates. Cheers, Isabelle On Fri, Jul 10, 2026 at 2:57 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Kk thanks!! I will only have money for HPTO. We are working on plan revisions but please keep holding for me. No need for FITO 🙁 Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 10, 2026 2:54 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor, Happy Friday! Please find the costing attached. We're looking at the following: - November 13, IGN HPTO - 100K Imps - $4K Investment - November 13, IGN FITO- 190K Imps - $7,600 Investment Let us know if you have any questions. Thank you, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Thu, Jul 9, 2026 at 3:51 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Looping in @Daniel Elmaleh<mailto:daniel.elmaleh@ideonmedia.com> Hi Igor, I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as the date was clear. I have it as a Focus Media hold to keep the campaign shift confidential. We'll pull an avails and get back to you with the impressions / flat fee investment. Stay tuned. Thank you, Isabelle On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hiiii Confidential - this movie is moving. Do you have IGN HPTO + FITO available on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if YES Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 8, 2026 5:15 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP I know you gu

That's the beauty of UFC: there's a fight every single week with a BIG FIGHT once a month! It's not seasonal like some of the other leagues. YAY SPORTS, lol! Will look out for the formal update next week. Have a great weekend, Igor! Cheers, Isabelle On Fri, Jul 10, 2026 at 3:28 PM Igor <Igor@focusmedia.ca> wrote: > It will just move to new timing! I will email formally to move nest week > 🙂 it will still be in market...right? (yeah I know nothing about sports > still) > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 10, 2026 3:06 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hey Igor, > > We'll keep holding everything. > > I'm guessing the UFC flight will be updated as well? We currently have it > at: Aug 17 - Sept 6 > Will look out for updates. > > Cheers, > Isabelle > > > > On Fri, Jul 10, 2026 at 2:57 PM Igor <Igor@focusmedia.ca> wrote: > > Kk thanks!! I will only have money for HPTO. We are working on plan > revisions but please keep holding for me. No need for FITO 🙁 > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 10, 2026 2:54 PM > *To:* Igor <Igor@focusmedia.ca>; Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Happy Friday! > > Please find the costing attached. We're looking at the following: > > - November 13, IGN HPTO - 100K Imps - $4K Investment > - November 13, IGN FITO- 190K Imps - $7,600 Investment > > Let us know if you have any questions. > > Thank you, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Thu, Jul 9, 2026 at 3:51 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > *Looping in @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> * > > Hi Igor, > > I've placed a HOLD on the team's calendar for a Nov 13th IGN HPTO + FITO as > the date was clear. I have it as a Focus Media hold to keep the campaign > shift confidential. > We'll pull an avails and get back to you with the impressions / flat fee > investment. Stay tuned. > > Thank you, > Isabelle > > On Thu, Jul 9, 2026 at 3:35 PM Igor <Igor@focusmedia.ca> wrote: > > Hiiii > > Confidential - this movie is moving. Do you have IGN HPTO + FITO available > on 11/13 to align with TwitchCon San Diego? Remind me rates/impressions if > YES > > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 5:15 PM > *To:* Igor <Igor@focusmedia.ca> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > I know you guys had a bunch of revisions and still managed to put us on > the plan. Thanks for the quick insights Igor. > > > On Wed, Jul 8, 2026 at 5:10 PM Igor <Igor@focusmedia.ca> wrote: > > I wish 🙁 we have no money 🙁 Thank you for this though!!! > > Igor Khlebnikov > Senior Group Director > >  igor@foc

Hi Daniel & Isabelle! I know the IO was signed. but we need to cancel it please. The film has moved to November<https://deadline.com/2026/07/nicholas-hoult-zoe-kravitz-how-to-rob-a-bank-changes-release-date-1236979381/> , we are working on the revised plan and I will be in touch next week with new booking (everything will stay as is, just date changes) + may want to look at a few additional opportunities now that we are in peak fall. Thanks! Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: July 9, 2026 3:54 PM To: Igor <Igor@focusmedia.ca> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer <victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse Pavao <jesse.pavao@ideonmedia.com> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Thanks Igor! We just need the 16x9 videos. Cheers, Daniel ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ External (daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>) Graymail<removed-link> Spam<removed-link> Phish<removed-link> More...<removed-link> Thanks Igor! We just need the 16x9 videos. Cheers, Daniel On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 as well? Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your standard business hours. ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: July 7, 2026 9:46 PM To: Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> Cc: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>>; Marissa Mandel-Murray <marissa@focusmedia.ca<mailto:marissa@focusmedia.ca>>; Victoria Meyer <victoria@focusmedia.ca<mailto:victoria@focusmedia.ca>>; Kate Shkyrenkova <Kate@focusmedia.ca<mailto:Kate@focusmedia.ca>>; Jesse Pavao <jesse.pavao@ideonmedia.com<mailto:jesse.pavao@ideonmedia.com>> Subject: Re: How To Rob A Bank - MGM - IDEON - RFP Hi Igor, Following up here with the IO - see attached. Confirming we can use YT links. Cheers, Daniel On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> wrote: Hi Igor, Hope you're doing well! I believe the YT links should work, but I'll double check with the UFC team. We'll work on getting the IO to you today. I'll let you know if there are any delays. Cheers, Daniel On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca<mailto:Igor@focusmedia.ca>> wrote: Hi Isabelle, I am back and sharing some feedback for this plan! After a few revisions we would like to proceed with securing the below. Please send IO once ready 🙂 Can you please remind me if you need YT links or offline files for UFC? IDEON CPM UFC - Video Pre-Roll :15s Non-Skippable / :30s Skippable $35.00 514,286 National ENG Canada A18-49 A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre Fans, Movie Goers, Entertainment Enthusiasts 8/17/2026 9/6/2026 $18,000.00 Igor Igor Khlebnikov Senior Group Director  igor@focusmedia.ca<mailto:igor@focusmedia.ca> If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. I'm not expecting you to either read or reply until your st

Hey Igor, We can update the IO instead of cancelling it if that works? We can regroup next week and sort it all out. Have a fabulous weekend. Cheers, Isabelle On Fri, Jul 10, 2026 at 4:13 PM Igor <Igor@focusmedia.ca> wrote: > Hi Daniel & Isabelle! > > I know the IO was signed. but we need to cancel it please. The film has > moved to November > <https://deadline.com/2026/07/nicholas-hoult-zoe-kravitz-how-to-rob-a-bank-changes-release-date-1236979381/> , > we are working on the revised plan and I will be in touch next week with > new booking (everything will stay as is, just date changes) + may want to > look at a few additional opportunities now that we are in peak fall. > > Thanks! > Igor > > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 9, 2026 3:54 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Thanks Igor! We just need the 16x9 videos. > > Cheers, > Daniel > > On Wed, Jul 8, 2026 at 4:22 PM Igor <Igor@focusmedia.ca> wrote: > > Thanks Daniel, attached signed. And do you need only 16x9 or can use 9x16 > as well? > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* July 7, 2026 9:46 PM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Isabelle Davidian <isabelle.davidian@ideonmedia.com>; Marissa > Mandel-Murray <marissa@focusmedia.ca>; Victoria Meyer < > victoria@focusmedia.ca>; Kate Shkyrenkova <Kate@focusmedia.ca>; Jesse > Pavao <jesse.pavao@ideonmedia.com> > *Subject:* Re: How To Rob A Bank - MGM - IDEON - RFP > > Hi Igor, > > Following up here with the IO - see attached. Confirming we can use YT > links. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 12:41 PM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi Igor, > > Hope you're doing well! > > I believe the YT links should work, but I'll double check with the UFC > team. We'll work on getting the IO to you today. I'll let you know if there > are any delays. > > Cheers, > Daniel > > On Tue, Jul 7, 2026 at 11:51 AM Igor <Igor@focusmedia.ca> wrote: > > Hi Isabelle, > > I am back and sharing some feedback for this plan! After a few revisions > we would like to proceed with securing the below. Please send IO once ready > 🙂 > > Can you please remind me if you need YT links or offline files for UFC? > > IDEON > CPM > UFC - Video Pre-Roll > > :15s Non-Skippable / :30s Skippable > $35.00 > 514,286 > National ENG Canada > A18-49 > A18-49 (60% Male Skew), Action Movie Fans, Action Comedy Fans, Heist Genre > Fans, Movie Goers, Entertainment Enthusiasts > 8/17/2026 > 9/6/2026 > $18,000.00 > > Igor > > Igor Khlebnikov > Senior Group Director > >  igor@focusmedia.ca > > *If you receive an email from me outside of standard business hours, I'm > sending it at a time that suits my agile schedule. I'm not expecting you to > either read or reply until your standard business hours**.* > > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* June 26, 2026 10:36 AM > *To:* Igor <Igor@focusmedia.ca> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Marissa > Mandel-M

Hi Lisa, I connected with Li-Ann this afternoon, and she confirmed that the Ideon invoices Leslie submitted last week have all been approved. Thank you, Li-Ann! Within the Ariba platform, we're seeing a *pending approval* status. Can you give us a line of sight on when payment will be processed, please? Kind regards, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Jun 2, 2026 at 12:57 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Lisa > > I hope you are well! Following up on setting up a call - please let me > know when you think we can schedule this for. > > Thanks > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 1:48 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Thanks Lisa - let me know when we can set up a call as our management >> team wants us to prioritize getting these invoices paid. >> >> Our Accounting team attempted to resubmit an invoice with Remitance ID >> "0011000609" and with 5% GST and were served with the following error: >> >> *Error Message:* >> >> *Header Level Exceptions:* Supplier Remittance Location Mismatch, >> Invalid Remit to submitted. Please update the Remittance ID on your profile >> and resubmit invoice. ID format should be 00+supplier ID:00+supplier ID. >> Example 001111111:001111111Line item: Line Number:3 Part Number:null >> Description:Quebec Sales Tax (auto-generated) Exceptions: Under Tax >> Variance Tax on invoice line is less then expected tax calculated based >> on tax tables loaded in Ariba Buying & Invoicing--- >> ᐧ >> >> On Sat, May 30, 2026 at 12:25 PM Lisa Murano <lisa.murano@aircanada.ca> >> wrote: >> >>> >>> Hi Leslie >>> Will setup a call with our supplier desk >>> >>> Tx >>> Lisa >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* May 30, 2026 12:08 PM >>> *To:* Lisa Murano <lisa.murano@aircanada.ca> >>> *Cc:* Li-Ann Dsouza <li-ann.dsouza@aircanada.ca>; Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com>; Nicole Bruneau < >>> nicole.bruneau@aircanada.ca> >>> *Subject:* Re: [EXT] Re: FW: EFT Rejection (Customer Initiated Return >>> Credit Only) - 11006491 IDEON MEDIA INC >>> >>> Hi Lisa >>> >>> We are still getting the same error message and not able to upload. Our >>> team noted: >>> >>> >>> >>> The same errors exists. >>> >>> Tax Variance: They updated their system. They will not receive invoices >>> with 13% HST; they will receive invoices with 5% GST only, as we can't >>> charge QST Sales tax of 9.975% along with 5% GST. >>> >>> ID is also giving an error. >>> >>> >>> Can you please advise? >>> >>> Thanks >>> Leslie >>> >>> >>> On Fri, May 29, 2026 at 12:44 PM Lisa Murano <lisa.murano@aircanada.ca> >>> wrote: >>> >>> Put the date of May 1st and then you will be find >>> >>> >>> >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Friday, May 29, 2026 10:49 AM >>> *To:* Lisa Murano <lisa.murano@aircanada.ca> >>> *Cc:* Li-Ann Dsouza <li-ann.dsouza@aircanada.ca>; Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com>; Nicole Bruneau < >>> nicole.bruneau@aircanada.ca> >>> *Subject:* Re: [EXT] Re: FW: EFT Rejection (Customer Initiated Return >>> Credit Only) - 11006491 IDEON MEDIA INC >>> >>> >>> >>> Hi Lisa >>> >>> >>> >>> Our team noted that since the portal doesn’t accept invoices past 30 >>> days they would reissue these with a May 1 date but we are concerned this >>> will delay payment. >>> >>> >>> >>> Is that the best strategy or is there a way to have the portal accept >>> these invoices from last year? >>> >>> >>> >>> Leslie >>> >>> >>> >>> On Thu, May 28, 2026 at 4:33 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Thanks Lisa - I have asked our accounting team to correct this within >>> the next 24 hours. >>> >>> ᐧ >>> >>> >>> >>> On Thu, May 28, 2026 at 4:26 PM Lisa Murano <lisa.murano@aircanada.ca> >>>

Hi Lisa, Happy Friday! It looks like several invoices have been approved for payment. When you have a moment, could you share the payment timeline with us, please? Kind regards, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Jun 16, 2026 at 4:57 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Lisa, > > I connected with Li-Ann this afternoon, and she confirmed that the Ideon > invoices Leslie submitted last week have all been approved. Thank you, > Li-Ann! > > Within the Ariba platform, we're seeing a *pending approval* status. Can > you give us a line of sight on when payment will be processed, please? > > Kind regards, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Jun 2, 2026 at 12:57 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Lisa >> >> I hope you are well! Following up on setting up a call - please let me >> know when you think we can schedule this for. >> >> Thanks >> Leslie >> ᐧ >> >> On Mon, Jun 1, 2026 at 1:48 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Thanks Lisa - let me know when we can set up a call as our management >>> team wants us to prioritize getting these invoices paid. >>> >>> Our Accounting team attempted to resubmit an invoice with Remitance ID >>> "0011000609" and with 5% GST and were served with the following error: >>> >>> *Error Message:* >>> >>> *Header Level Exceptions:* Supplier Remittance Location Mismatch, >>> Invalid Remit to submitted. Please update the Remittance ID on your profile >>> and resubmit invoice. ID format should be 00+supplier ID:00+supplier >>> ID. Example 001111111:001111111Line item: Line Number:3 Part Number:null >>> Description:Quebec Sales Tax (auto-generated) Exceptions: Under Tax >>> Variance Tax on invoice line is less then expected tax calculated based >>> on tax tables loaded in Ariba Buying & Invoicing--- >>> ᐧ >>> >>> On Sat, May 30, 2026 at 12:25 PM Lisa Murano <lisa.murano@aircanada.ca> >>> wrote: >>> >>>> >>>> Hi Leslie >>>> Will setup a call with our supplier desk >>>> >>>> Tx >>>> Lisa >>>> ------------------------------ >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* May 30, 2026 12:08 PM >>>> *To:* Lisa Murano <lisa.murano@aircanada.ca> >>>> *Cc:* Li-Ann Dsouza <li-ann.dsouza@aircanada.ca>; Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com>; Nicole Bruneau < >>>> nicole.bruneau@aircanada.ca> >>>> *Subject:* Re: [EXT] Re: FW: EFT Rejection (Customer Initiated Return >>>> Credit Only) - 11006491 IDEON MEDIA INC >>>> >>>> Hi Lisa >>>> >>>> We are still getting the same error message and not able to upload. Our >>>> team noted: >>>> >>>> >>>> >>>> The same errors exists. >>>> >>>> Tax Variance: They updated their system. They will not receive invoices >>>> with 13% HST; they will receive invoices with 5% GST only, as we can't >>>> charge QST Sales tax of 9.975% along with 5% GST. >>>> >>>> ID is also giving an error. >>>> >>>> >>>> Can you please advise? >>>> >>>> Thanks >>>> Leslie >>>> >>>> >>>> On Fri, May 29, 2026 at 12:44 PM Lisa Murano <lisa.murano@aircanada.ca> >>>> wrote: >>>> >>>> Put the date of May 1st and then you will be find >>>> >>>> >>>> >>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>> *Sent:* Friday, May 29, 2026 10:49 AM >>>> *To:* Lisa Murano <lisa.murano@aircanada.ca> >>>> *Cc:* Li-Ann Dsouza <li-ann.dsouza@aircanada.ca>; Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com>; Nicole Bruneau < >>>> nicole.bruneau@aircanada.ca> >>>> *Subject:* Re: [EXT] Re: FW: EFT Rejection (Customer Initiated Return >>>> Credit Only) - 11006491 IDEON MEDIA INC >>>> >>>> >>>> >>>> Hi Lisa >>>> >>>> >>>> >>>> Our team noted that since the portal doesn’t accept

Hey thanks Isabelle! @Lisa just need to understand timing of disbursement- it’s a large chunk at this point and it’s affecting other downstream commitments. *Kevin Bartus* *President & CEO* On Fri, Jul 10, 2026 at 12:47 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Lisa, > > Happy Friday! > > It looks like several invoices have been approved for payment. When you > have a moment, could you share the payment timeline with us, please? > > Kind regards, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> > > Toronto, ON, M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Jun 16, 2026 at 4:57 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi Lisa, >> >> I connected with Li-Ann this afternoon, and she confirmed that the Ideon >> invoices Leslie submitted last week have all been approved. Thank you, >> Li-Ann! >> >> Within the Ariba platform, we're seeing a *pending approval* status. >> Can you give us a line of sight on when payment will be processed, >> please? >> >> Kind regards, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >> >> Toronto, ON, M5V 3T3 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+Toronto,+ON,+M5V+3T3?entry=gmail&source=g> >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Tue, Jun 2, 2026 at 12:57 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >>> Hi Lisa >>> >>> I hope you are well! Following up on setting up a call - please let me >>> know when you think we can schedule this for. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Mon, Jun 1, 2026 at 1:48 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>>> Thanks Lisa - let me know when we can set up a call as our management >>>> team wants us to prioritize getting these invoices paid. >>>> >>>> Our Accounting team attempted to resubmit an invoice with Remitance ID >>>> "0011000609" and with 5% GST and were served with the following error: >>>> >>>> *Error Message:* >>>> >>>> *Header Level Exceptions:* Supplier Remittance Location Mismatch, >>>> Invalid Remit to submitted. Please update the Remittance ID on your profile >>>> and resubmit invoice. ID format should be 00+supplier ID:00+supplier >>>> ID. Example 001111111:001111111Line item: Line Number:3 Part Number:null >>>> Description:Quebec Sales Tax (auto-generated) Exceptions: Under Tax >>>> Variance Tax on invoice line is less then expected tax calculated >>>> based on tax tables loaded in Ariba Buying & Invoicing--- >>>> ᐧ >>>> >>>> On Sat, May 30, 2026 at 12:25 PM Lisa Murano <lisa.murano@aircanada.ca> >>>> wrote: >>>> >>>>> >>>>> Hi Leslie >>>>> Will setup a call with our supplier desk >>>>> >>>>> Tx >>>>> Lisa >>>>> ------------------------------ >>>>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>>>> *Sent:* May 30, 2026 12:08 PM >>>>> *To:* Lisa Murano <lisa.murano@aircanada.ca> >>>>> *Cc:* Li-Ann Dsouza <li-ann.dsouza@aircanada.ca>; Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com>; Nicole Bruneau < >>>>> nicole.bruneau@aircanada.ca> >>>>> *Subject:* Re: [EXT] Re: FW: EFT Rejection (Customer Initiated Return >>>>> Credit Only) - 11006491 IDEON MEDIA INC >>>>> >>>>> Hi Lisa >>>>> >>>>> We are still getting the same error message and not able to upload. >>>>> Our team noted: >>>>> >>>>> >>>>> >>>>> The same errors exists. >>>>> >>>>> Tax Variance: They updated their system. They will not receive >>>>> invoices with 13% HST; they will receive invoices with 5% GST only, as we >>>>> can't char

Hello, We have received a brief for a Disney+ title, The Drop - A Snowfall Saga, and are starting to work on the campaign. Please put together a proposal based on the RFP details attached. Please provide a mixture of both the usual and more innovative options. Please see the file attached for the brief. We are looking to receive proposals back by EOD Friday, July 10. Please let us know if you have any questions! Daemy Guimbungan Assistant Strategist [cid:933ac548-d8ca-4d45-81e3-6ad342021356][cid:c44d09ba-bab9-4635-b3a8-175fbe18b180] 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 [Disney Logo PNG Vector (AI) Free Download]<https://www.instagram.com/disneystudioscanada/?hl=en> [A red and white sign with white letters AI-generated content may be incorrect.] <https://www.instagram.com/marvelstudioscanada/?hl=en> [A black background with a black square AI-generated content may be incorrect.] <https://www.instagram.com/20thcenturystudioscanada/?hl=en> [A logo of a movie company AI-generated content may be incorrect.] <https://www.instagram.com/disneyplusca/?hl=en> [cid:bfe74d72-beff-497b-846e-7579fa64ccf8] This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

Complex would be perfect for this. I wonder if the publisher is already working with them south of the border? @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise <jess.muise@ideonmedia.com> - can planning help with this proposal? ---------- Forwarded message --------- From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> Date: Mon, Jul 6, 2026 at 3:41 PM Subject: The Drop - A Snowfall Saga - RFP - Ideon To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> Hello, We have received a brief for a Disney+ title, *The Drop - A Snowfall Saga*, and are starting to work on the campaign. Please put together a proposal based on the RFP details attached. Please provide a mixture of both the usual and more innovative options. Please see the file attached for the brief. We are looking to receive proposals back by *EOD Friday, July 10*. Please let us know if you have any questions! *Daemy Guimbungan* Assistant Strategist 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 *[image: Disney Logo PNG Vector (AI) Free Download]* <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red and white sign with white letters AI-generated content may be incorrect.]* <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black background with a black square AI-generated content may be incorrect.]* <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A logo of a movie company AI-generated content may be incorrect.]* <https://www.instagram.com/disneyplusca/?hl=en> This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

We can assist with the proposal. On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Complex would be perfect for this. I wonder if the publisher is already > working with them south of the border? > @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise > <jess.muise@ideonmedia.com> - can planning help with this proposal? > > > ---------- Forwarded message --------- > From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> > Date: Mon, Jul 6, 2026 at 3:41 PM > Subject: The Drop - A Snowfall Saga - RFP - Ideon > To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> > Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> > > > Hello, > > We have received a brief for a Disney+ title, *The Drop - A Snowfall Saga*, > and are starting to work on the campaign. Please put together a proposal > based on the RFP details attached. Please provide a mixture of both the > usual and more innovative options. > > Please see the file attached for the brief. > > We are looking to receive proposals back by *EOD Friday, July 10*. > > Please let us know if you have any questions! > > > *Daemy Guimbungan* > > Assistant Strategist > > 33 Bloor St East, 15th Floor > > Toronto, ON M4W 3H1 > > *[image: Disney Logo PNG Vector (AI) Free Download]* > <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red and > white sign with white letters AI-generated content may be incorrect.]* > <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black > background with a black square AI-generated content may be incorrect.]* > <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A > logo of a movie company AI-generated content may be incorrect.]* > <https://www.instagram.com/disneyplusca/?hl=en> > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > -- *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705

Awesome, thanks, Jess. Shall I reach out to Cristina to see if Complex US is working with Disney+ on this title? To me, this screams COMPLEX all the way. If we had BDG, we could have sprinkled in some of that. I don't see a strong fit with our other pubs for this specific release. I can see if they'd be open to anything custom. We had Imani do a red carpet for The Testaments on Disney+ interviewing Chase Infiniti. LMK if it makes sense to talk through. On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > We can assist with the proposal. > > On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Complex would be perfect for this. I wonder if the publisher is already >> working with them south of the border? >> @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >> <jess.muise@ideonmedia.com> - can planning help with this proposal? >> >> >> ---------- Forwarded message --------- >> From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> >> Date: Mon, Jul 6, 2026 at 3:41 PM >> Subject: The Drop - A Snowfall Saga - RFP - Ideon >> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> >> >> >> Hello, >> >> We have received a brief for a Disney+ title, *The Drop - A Snowfall >> Saga*, and are starting to work on the campaign. Please put together a >> proposal based on the RFP details attached. Please provide a mixture of >> both the usual and more innovative options. >> >> Please see the file attached for the brief. >> >> We are looking to receive proposals back by *EOD Friday, July 10*. >> >> Please let us know if you have any questions! >> >> >> *Daemy Guimbungan* >> >> Assistant Strategist >> >> 33 Bloor St East, 15th Floor >> >> Toronto, ON M4W 3H1 >> >> *[image: Disney Logo PNG Vector (AI) Free Download]* >> <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red >> and white sign with white letters AI-generated content may be incorrect.]* >> <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black >> background with a black square AI-generated content may be incorrect.]* >> <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A >> logo of a movie company AI-generated content may be incorrect.]* >> <https://www.instagram.com/disneyplusca/?hl=en> >> >> This email is intended only for the person or entity to which it is >> addressed and may contain information that is privileged, confidential or >> otherwise protected from disclosure. Dissemination, distribution, or >> copying of this email or the information herein by anyone other than the >> intended recipient, or an employee or agent responsible for delivering the >> message to the intended recipient, is prohibited. If you have received this >> email in error, please notify the sender immediately. >> > > > -- > > *Jess Muise* > > > > *Sr. Manager, Planning & Operations* > > C (416) 779 5705 > >

Yes please reach out to Cristina and feel free to ask about interest in custom or social. I know they said they want high impact so we can do our standard high impact packages (Deluxe billboard package and premium video package) since we cant do any celtra units on Complex. On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Awesome, thanks, Jess. Shall I reach out to Cristina to see if Complex US > is working with Disney+ on this title? > > To me, this screams COMPLEX all the way. If we had BDG, we could have > sprinkled in some of that. I don't see a strong fit with our other pubs > for this specific release. > I can see if they'd be open to anything custom. We had Imani do a red > carpet for The Testaments on Disney+ interviewing Chase Infiniti. > > LMK if it makes sense to talk through. > > > On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> We can assist with the proposal. >> >> On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Complex would be perfect for this. I wonder if the publisher is already >>> working with them south of the border? >>> @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>> <jess.muise@ideonmedia.com> - can planning help with this proposal? >>> >>> >>> ---------- Forwarded message --------- >>> From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> >>> Date: Mon, Jul 6, 2026 at 3:41 PM >>> Subject: The Drop - A Snowfall Saga - RFP - Ideon >>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> >>> >>> >>> Hello, >>> >>> We have received a brief for a Disney+ title, *The Drop - A Snowfall >>> Saga*, and are starting to work on the campaign. Please put together a >>> proposal based on the RFP details attached. Please provide a mixture of >>> both the usual and more innovative options. >>> >>> Please see the file attached for the brief. >>> >>> We are looking to receive proposals back by *EOD Friday, July 10*. >>> >>> Please let us know if you have any questions! >>> >>> >>> *Daemy Guimbungan* >>> >>> Assistant Strategist >>> >>> 33 Bloor St East, 15th Floor >>> >>> Toronto, ON M4W 3H1 >>> >>> *[image: Disney Logo PNG Vector (AI) Free Download]* >>> <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red >>> and white sign with white letters AI-generated content may be incorrect.]* >>> <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black >>> background with a black square AI-generated content may be incorrect.]* >>> <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A >>> logo of a movie company AI-generated content may be incorrect.]* >>> <https://www.instagram.com/disneyplusca/?hl=en> >>> >>> This email is intended only for the person or entity to which it is >>> addressed and may contain information that is privileged, confidential or >>> otherwise protected from disclosure. Dissemination, distribution, or >>> copying of this email or the information herein by anyone other than the >>> intended recipient, or an employee or agent responsible for delivering the >>> message to the intended recipient, is prohibited. If you have received this >>> email in error, please notify the sender immediately. >>> >> >> >> -- >> >> *Jess Muise* >> >> >> >> *Sr. Manager, Planning & Operations* >> >> C (416) 779 5705 >> >> -- *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705

Hey Cristina, Can you help us find out if Complex USA is working with Disney+ on *The Drop - A Snowfall Saga *series, please? Thank you, Isabelle ---------- Forwarded message --------- From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> Date: Mon, Jul 6, 2026 at 3:41 PM Subject: The Drop - A Snowfall Saga - RFP - Ideon To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> Hello, We have received a brief for a Disney+ title, *The Drop - A Snowfall Saga*, and are starting to work on the campaign. Please put together a proposal based on the RFP details attached. Please provide a mixture of both the usual and more innovative options. Please see the file attached for the brief. We are looking to receive proposals back by *EOD Friday, July 10*. Please let us know if you have any questions! *Daemy Guimbungan* Assistant Strategist 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 *[image: Disney Logo PNG Vector (AI) Free Download]* <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red and white sign with white letters AI-generated content may be incorrect.]* <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black background with a black square AI-generated content may be incorrect.]* <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A logo of a movie company AI-generated content may be incorrect.]* <https://www.instagram.com/disneyplusca/?hl=en> This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

I've emailed Cristina, with you both CC'd. Great call re. high impact (no Celtra). I'll let you know what the client says about anything content-related. On Mon, Jul 6, 2026 at 4:11 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > Yes please reach out to Cristina and feel free to ask about interest in > custom or social. > > I know they said they want high impact so we can do our standard high > impact packages (Deluxe billboard package and premium video package) since > we cant do any celtra units on Complex. > > On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Awesome, thanks, Jess. Shall I reach out to Cristina to see if Complex US >> is working with Disney+ on this title? >> >> To me, this screams COMPLEX all the way. If we had BDG, we could have >> sprinkled in some of that. I don't see a strong fit with our other pubs >> for this specific release. >> I can see if they'd be open to anything custom. We had Imani do a red >> carpet for The Testaments on Disney+ interviewing Chase Infiniti. >> >> LMK if it makes sense to talk through. >> >> >> On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >>> We can assist with the proposal. >>> >>> On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Complex would be perfect for this. I wonder if the publisher is already >>>> working with them south of the border? >>>> @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>> <jess.muise@ideonmedia.com> - can planning help with this proposal? >>>> >>>> >>>> ---------- Forwarded message --------- >>>> From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> >>>> Date: Mon, Jul 6, 2026 at 3:41 PM >>>> Subject: The Drop - A Snowfall Saga - RFP - Ideon >>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> >>>> >>>> >>>> Hello, >>>> >>>> We have received a brief for a Disney+ title, *The Drop - A Snowfall >>>> Saga*, and are starting to work on the campaign. Please put together a >>>> proposal based on the RFP details attached. Please provide a mixture of >>>> both the usual and more innovative options. >>>> >>>> Please see the file attached for the brief. >>>> >>>> We are looking to receive proposals back by *EOD Friday, July 10*. >>>> >>>> Please let us know if you have any questions! >>>> >>>> >>>> *Daemy Guimbungan* >>>> >>>> Assistant Strategist >>>> >>>> 33 Bloor St East, 15th Floor >>>> >>>> Toronto, ON M4W 3H1 >>>> >>>> *[image: Disney Logo PNG Vector (AI) Free Download]* >>>> <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red >>>> and white sign with white letters AI-generated content may be incorrect.]* >>>> <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A >>>> black background with a black square AI-generated content may be >>>> incorrect.]* >>>> <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A >>>> logo of a movie company AI-generated content may be incorrect.]* >>>> <https://www.instagram.com/disneyplusca/?hl=en> >>>> >>>> This email is intended only for the person or entity to which it is >>>> addressed and may contain information that is privileged, confidential or >>>> otherwise protected from disclosure. Dissemination, distribution, or >>>> copying of this email or the information herein by anyone other than the >>>> intended recipient, or an employee or agent responsible for delivering the >>>> message to the intended recipient, is prohibited. If you have received this >>>> email in error, please notify the sender immediately. >>>> >>> >>> >>> -- >>> >>> *Jess Muise* >>> >>> >>> >>> *Sr. Manager, Planning & Operations* >>> >>> C (416) 779 5705 >>> >>> > > -- > > *Jess Muise* > > > > *Sr. Manager, Planning & Operations* > > C (416) 779 5705 > >

Hi Daemy, Great to hear from you. Thanks for sharing the brief for the upcoming D+ title - The Drop - A Snowfall Saga. COMPLEX would be perfect for this release: https://www.complex.com/ca We've reached out to our US counterparts to find out what they're doing to provide synergies where possible. From a creative unit standpoint, the display *Deluxe billboard package and premium video package *would work well. I'll include that as part of the proposal. In addition, Complex is partly owned by Universal Music Group. We can offer ad placements against a curated listed of UMG artists found on THIS <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>site across YouTube! Are you aligned with the options above? In addition, we can offer Branded Content, including social posts and amplification. Below are a couple of PR led initiatives we've done out of Complex Canada for both CIneplex and Disney+ Is this of interest? - *Cineplex x Michael | Complex Canada in NYC at the Michael x Complex pop-up. Video linked HERE <https://www.instagram.com/p/DXIjlaasm-G/>* - *Disney+ The Testaments Toronto Premier - Interview with Chase Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/>* I'm around and available to talk through at your convenience. Many thanks, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Mon, Jul 6, 2026 at 3:41 PM Daemy Guimbungan (OMG23) < daemy.guimbungan@omg23.com> wrote: > Hello, > > We have received a brief for a Disney+ title, *The Drop - A Snowfall Saga*, > and are starting to work on the campaign. Please put together a proposal > based on the RFP details attached. Please provide a mixture of both the > usual and more innovative options. > > Please see the file attached for the brief. > > We are looking to receive proposals back by *EOD Friday, July 10*. > > Please let us know if you have any questions! > > > *Daemy Guimbungan* > > Assistant Strategist > > 33 Bloor St East, 15th Floor > > Toronto, ON M4W 3H1 > > *[image: Disney Logo PNG Vector (AI) Free Download]* > <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red and > white sign with white letters AI-generated content may be incorrect.]* > <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black > background with a black square AI-generated content may be incorrect.]* > <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A > logo of a movie company AI-generated content may be incorrect.]* > <https://www.instagram.com/disneyplusca/?hl=en> > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. >

Hi Isabelle, Thanks for sending these ideas! They're worth considering, please add them to the proposal, and we'll take a look and explore them further. Thanks, Daemy Guimbungan Assistant Strategist [cid:d5126e48-68ea-47ac-86c1-10f53ac797f5][cid:d597e97d-dc5d-49fa-8888-c26cca5f6fdc] 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 [Disney Logo PNG Vector (AI) Free Download]<https://www.instagram.com/disneystudioscanada/?hl=en> [A red and white sign with white letters AI-generated content may be incorrect.] <https://www.instagram.com/marvelstudioscanada/?hl=en> [A black background with a black square AI-generated content may be incorrect.] <https://www.instagram.com/20thcenturystudioscanada/?hl=en> [A logo of a movie company AI-generated content may be incorrect.] <https://www.instagram.com/disneyplusca/?hl=en> [cid:a0c3ce83-3693-41db-870a-486ffeb36a74] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Monday, July 06, 2026 5:25 PM To: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> Subject: Re: The Drop - A Snowfall Saga - RFP - Ideon CAUTION: This email originated from the Internet Hi Daemy, Great to hear from you. Thanks for sharing the brief for the upcoming D+ title - The Drop - A Snowfall Saga. COMPLEX would be perfect for this release: https://www.complex.com/ca We've reached out to our US counterparts to find out what they're doing to provide synergies where possible. From a creative unit standpoint, the display Deluxe billboard package and premium video package would work well. I'll include that as part of the proposal. In addition, Complex is partly owned by Universal Music Group. We can offer ad placements against a curated listed of UMG artists found on THIS <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp> site across YouTube! Are you aligned with the options above? In addition, we can offer Branded Content, including social posts and amplification. Below are a couple of PR led initiatives we've done out of Complex Canada for both CIneplex and Disney+ Is this of interest? * Cineplex x Michael | Complex Canada in NYC at the Michael x Complex pop-up. Video linked HERE<https://www.instagram.com/p/DXIjlaasm-G/> * Disney+ The Testaments Toronto Premier - Interview with Chase Infiniti linked HERE<https://www.instagram.com/p/DW7rnT3seDn/> I'm around and available to talk through at your convenience. Many thanks, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://outlook.office.com/mail/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AekPwJ8z9UUuWPdjr9qdESwAA3WVtpAAA?nativeVersion=1.2026.623.400] On Mon, Jul 6, 2026 at 3:41 PM Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com<mailto:daemy.guimbungan@omg23.com>> wrote: Hello, We have received a brief for a Disney+ title, The Drop - A Snowfall Saga, and are starting to work on the campaign. Please put together a proposal based on the RFP details attached. Please provide a mixture of both the usual and more innovative options. Please see the file attached for the brief. We are looking to receive proposals back by EOD Friday, July 10. Please let us know if you have any questions! Daemy Guimbungan Assistant Strategist [cid:ii_19f39452e11cb971f162][cid:ii_19f39452e11cb971f161] 33 Bloor St East, 15th Floor Toronto, ON M4W 3H1 [Disney Logo PNG Vector (AI) Free Download]<https://www.instagram.com/disneystudioscanada/?hl=en> [A red and white sign with white letters AI-generated content may be incorrect.] <https://www.instagram.com/marvelstudioscanada/?hl=en> [A black background with a black square AI-generated content may be incorrect.] <https://www.instagram.com/20thcenturystudioscanada/?hl=en> [A logo of a movie company AI-generated content may b

Hey Jess, I haven't heard back from Cristina about this yet. Client is aligned with: *Deluxe billboard package and premium video package* and UMG YT artists that are relevant - THIS <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>is the UMG site Ana found has all the names. We'd want to curate the right ones for the title *We can probably add a takeover for *September 8,2026 (Day of Release) They are interested in some sort of branded content. I shared what we had done, PR wise, for Cineplex and Disney+ - *Cineplex x Michael | Complex Canada in NYC at the Michael x Complex pop-up. Video linked HERE <https://www.instagram.com/p/DXIjlaasm-G/>* - *Disney+ The Testaments Toronto Premier - Interview with Chase Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/>* The response was "thanks for sending these ideas! They're worth considering, please add them to the proposal, and we'll take a look and explore them further" Here's what I'm thinking: - PR slide with those examples -* if** there's an event or an opportunity to interview talent, our editorial team can consider the request - something along those lines* - Low-lift branded content - maybe it's a social video handshake between Complex Canada and Disney+? LMK if you'd like to talk through. Cheers, Isabelle On Mon, Jul 6, 2026 at 4:48 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > I've emailed Cristina, with you both CC'd. > > Great call re. high impact (no Celtra). I'll let you know what the client > says about anything content-related. > > > On Mon, Jul 6, 2026 at 4:11 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> Yes please reach out to Cristina and feel free to ask about interest in >> custom or social. >> >> I know they said they want high impact so we can do our standard high >> impact packages (Deluxe billboard package and premium video package) since >> we cant do any celtra units on Complex. >> >> On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Awesome, thanks, Jess. Shall I reach out to Cristina to see if Complex >>> US is working with Disney+ on this title? >>> >>> To me, this screams COMPLEX all the way. If we had BDG, we could have >>> sprinkled in some of that. I don't see a strong fit with our other pubs >>> for this specific release. >>> I can see if they'd be open to anything custom. We had Imani do a red >>> carpet for The Testaments on Disney+ interviewing Chase Infiniti. >>> >>> LMK if it makes sense to talk through. >>> >>> >>> On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> >>> wrote: >>> >>>> We can assist with the proposal. >>>> >>>> On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Complex would be perfect for this. I wonder if the publisher is >>>>> already working with them south of the border? >>>>> @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>> <jess.muise@ideonmedia.com> - can planning help with this proposal? >>>>> >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> >>>>> Date: Mon, Jul 6, 2026 at 3:41 PM >>>>> Subject: The Drop - A Snowfall Saga - RFP - Ideon >>>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> >>>>> >>>>> >>>>> Hello, >>>>> >>>>> We have received a brief for a Disney+ title, *The Drop - A Snowfall >>>>> Saga*, and are starting to work on the campaign. Please put together >>>>> a proposal based on the RFP details attached. Please provide a mixture of >>>>> both the usual and more innovative options. >>>>> >>>>> Please see the file attached for the brief. >>>>> >>>>> We are looking to receive proposals back by *EOD Friday, July 10*. >>>>> >>>>> Please let us know if you have any questions! >>>>> >>>>> >>>>> *Daemy Guimbungan* >>>>> >>>>> Assistant Stra

Cristina says she hasnt heard back yet. No questions. We most likely will be asking @Veronica Velasquez <veronica.velasquez@ideonmedia.com> to assist with this when she is back so just cc'ing her for her visibility. On Tue, Jul 7, 2026 at 4:25 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Jess, > > I haven't heard back from Cristina about this yet. > > Client is aligned with: *Deluxe billboard package and premium video > package* and UMG YT artists that are relevant - THIS > <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>is > the UMG site Ana found has all the names. We'd want to curate the right > ones for the title > *We can probably add a takeover for *September 8,2026 (Day of Release) > > They are interested in some sort of branded content. I shared what we had > done, PR wise, for Cineplex and Disney+ > > - *Cineplex x Michael | Complex Canada in NYC at the Michael x > Complex pop-up. Video linked HERE > <https://www.instagram.com/p/DXIjlaasm-G/>* > - *Disney+ The Testaments Toronto Premier - Interview with Chase > Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/>* > > The response was "thanks for sending these ideas! They're worth considering, > please add them to the proposal, and we'll take a look and explore them > further" > > Here's what I'm thinking: > > - PR slide with those examples -* if** there's an event or an > opportunity to interview talent, our editorial team can consider the > request - something along those lines* > - Low-lift branded content - maybe it's a social video handshake > between Complex Canada and Disney+? > > LMK if you'd like to talk through. > > Cheers, > Isabelle > > > On Mon, Jul 6, 2026 at 4:48 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> I've emailed Cristina, with you both CC'd. >> >> Great call re. high impact (no Celtra). I'll let you know what the client >> says about anything content-related. >> >> >> On Mon, Jul 6, 2026 at 4:11 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >>> Yes please reach out to Cristina and feel free to ask about interest in >>> custom or social. >>> >>> I know they said they want high impact so we can do our standard high >>> impact packages (Deluxe billboard package and premium video package) since >>> we cant do any celtra units on Complex. >>> >>> On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Awesome, thanks, Jess. Shall I reach out to Cristina to see if Complex >>>> US is working with Disney+ on this title? >>>> >>>> To me, this screams COMPLEX all the way. If we had BDG, we could have >>>> sprinkled in some of that. I don't see a strong fit with our other >>>> pubs for this specific release. >>>> I can see if they'd be open to anything custom. We had Imani do a red >>>> carpet for The Testaments on Disney+ interviewing Chase Infiniti. >>>> >>>> LMK if it makes sense to talk through. >>>> >>>> >>>> On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> >>>> wrote: >>>> >>>>> We can assist with the proposal. >>>>> >>>>> On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> Complex would be perfect for this. I wonder if the publisher is >>>>>> already working with them south of the border? >>>>>> @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>> <jess.muise@ideonmedia.com> - can planning help with this proposal? >>>>>> >>>>>> >>>>>> ---------- Forwarded message --------- >>>>>> From: Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> >>>>>> Date: Mon, Jul 6, 2026 at 3:41 PM >>>>>> Subject: The Drop - A Snowfall Saga - RFP - Ideon >>>>>> To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>> Cc: Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> >>>>>> >>>>>> >>>>>> Hello, >>>>>> >>>>>> We have received a brief for a Disney+ title, *The Drop - A Snowfall >>>>>> Saga*, and are st

Thanks Jess, and thanks in advance Veronica. We were just on an IGN US Tehatrical call and learned that the US was briefed for this title. Their plan will include: - Takeovers - Rotational Media - Pre-Roll - Quickslider unit Let's include these elements on our proposal too please. Thanks, Isabelle On Tue, Jul 7, 2026 at 4:30 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > Cristina says she hasnt heard back yet. No questions. We most likely > will be asking @Veronica Velasquez <veronica.velasquez@ideonmedia.com> to > assist with this when she is back so just cc'ing her for her visibility. > > On Tue, Jul 7, 2026 at 4:25 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hey Jess, >> >> I haven't heard back from Cristina about this yet. >> >> Client is aligned with: *Deluxe billboard package and premium video >> package* and UMG YT artists that are relevant - THIS >> <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>is >> the UMG site Ana found has all the names. We'd want to curate the right >> ones for the title >> *We can probably add a takeover for *September 8,2026 (Day of Release) >> >> They are interested in some sort of branded content. I shared what we >> had done, PR wise, for Cineplex and Disney+ >> >> - *Cineplex x Michael | Complex Canada in NYC at the Michael x >> Complex pop-up. Video linked HERE >> <https://www.instagram.com/p/DXIjlaasm-G/>* >> - *Disney+ The Testaments Toronto Premier - Interview with Chase >> Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/>* >> >> The response was "thanks for sending these ideas! They're worth considering, >> please add them to the proposal, and we'll take a look and explore them >> further" >> >> Here's what I'm thinking: >> >> - PR slide with those examples -* if** there's an event or an >> opportunity to interview talent, our editorial team can consider the >> request - something along those lines* >> - Low-lift branded content - maybe it's a social video handshake >> between Complex Canada and Disney+? >> >> LMK if you'd like to talk through. >> >> Cheers, >> Isabelle >> >> >> On Mon, Jul 6, 2026 at 4:48 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> I've emailed Cristina, with you both CC'd. >>> >>> Great call re. high impact (no Celtra). I'll let you know what the >>> client says about anything content-related. >>> >>> >>> On Mon, Jul 6, 2026 at 4:11 PM Jess Muise <jess.muise@ideonmedia.com> >>> wrote: >>> >>>> Yes please reach out to Cristina and feel free to ask about interest in >>>> custom or social. >>>> >>>> I know they said they want high impact so we can do our standard high >>>> impact packages (Deluxe billboard package and premium video package) since >>>> we cant do any celtra units on Complex. >>>> >>>> On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Awesome, thanks, Jess. Shall I reach out to Cristina to see if Complex >>>>> US is working with Disney+ on this title? >>>>> >>>>> To me, this screams COMPLEX all the way. If we had BDG, we could have >>>>> sprinkled in some of that. I don't see a strong fit with our other >>>>> pubs for this specific release. >>>>> I can see if they'd be open to anything custom. We had Imani do a red >>>>> carpet for The Testaments on Disney+ interviewing Chase Infiniti. >>>>> >>>>> LMK if it makes sense to talk through. >>>>> >>>>> >>>>> On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> We can assist with the proposal. >>>>>> >>>>>> On Mon, Jul 6, 2026 at 3:45 PM Isabelle Davidian < >>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>> >>>>>>> Complex would be perfect for this. I wonder if the publisher is >>>>>>> already working with them south of the border? >>>>>>> @Ana Haxhi <ana.haxhi@ideonmedia.com> and @Jess Muise >>>>>>> <jess.muise@ideonmedia.com> - can planning help with this proposal? >>>>>>>

Thanks for looping me in Jess, and no problem Isabelle - happy to support with this one. Looking forward to going over it in person today and getting started right away. Thanks, On Wed, Jul 8, 2026 at 5:09 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Thanks Jess, and thanks in advance Veronica. > > We were just on an IGN US Tehatrical call and learned that the US was > briefed for this title. Their plan will include: > > - Takeovers > - Rotational Media > - Pre-Roll > - Quickslider unit > > Let's include these elements on our proposal too please. > > Thanks, > Isabelle > > > On Tue, Jul 7, 2026 at 4:30 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> Cristina says she hasnt heard back yet. No questions. We most likely >> will be asking @Veronica Velasquez <veronica.velasquez@ideonmedia.com> to >> assist with this when she is back so just cc'ing her for her visibility. >> >> On Tue, Jul 7, 2026 at 4:25 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hey Jess, >>> >>> I haven't heard back from Cristina about this yet. >>> >>> Client is aligned with: *Deluxe billboard package and premium video >>> package* and UMG YT artists that are relevant - THIS >>> <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>is >>> the UMG site Ana found has all the names. We'd want to curate the right >>> ones for the title >>> *We can probably add a takeover for *September 8,2026 (Day of Release) >>> >>> They are interested in some sort of branded content. I shared what we >>> had done, PR wise, for Cineplex and Disney+ >>> >>> - *Cineplex x Michael | Complex Canada in NYC at the Michael x >>> Complex pop-up. Video linked HERE >>> <https://www.instagram.com/p/DXIjlaasm-G/>* >>> - *Disney+ The Testaments Toronto Premier - Interview with Chase >>> Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/>* >>> >>> The response was "thanks for sending these ideas! They're worth considering, >>> please add them to the proposal, and we'll take a look and explore them >>> further" >>> >>> Here's what I'm thinking: >>> >>> - PR slide with those examples -* if** there's an event or an >>> opportunity to interview talent, our editorial team can consider the >>> request - something along those lines* >>> - Low-lift branded content - maybe it's a social video handshake >>> between Complex Canada and Disney+? >>> >>> LMK if you'd like to talk through. >>> >>> Cheers, >>> Isabelle >>> >>> >>> On Mon, Jul 6, 2026 at 4:48 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> I've emailed Cristina, with you both CC'd. >>>> >>>> Great call re. high impact (no Celtra). I'll let you know what the >>>> client says about anything content-related. >>>> >>>> >>>> On Mon, Jul 6, 2026 at 4:11 PM Jess Muise <jess.muise@ideonmedia.com> >>>> wrote: >>>> >>>>> Yes please reach out to Cristina and feel free to ask about interest >>>>> in custom or social. >>>>> >>>>> I know they said they want high impact so we can do our standard high >>>>> impact packages (Deluxe billboard package and premium video package) since >>>>> we cant do any celtra units on Complex. >>>>> >>>>> On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> Awesome, thanks, Jess. Shall I reach out to Cristina to see if >>>>>> Complex US is working with Disney+ on this title? >>>>>> >>>>>> To me, this screams COMPLEX all the way. If we had BDG, we could have >>>>>> sprinkled in some of that. I don't see a strong fit with our other >>>>>> pubs for this specific release. >>>>>> I can see if they'd be open to anything custom. We had Imani do a >>>>>> red carpet for The Testaments on Disney+ interviewing Chase Infiniti. >>>>>> >>>>>> >>>>>> LMK if it makes sense to talk through. >>>>>> >>>>>> >>>>>> On Mon, Jul 6, 2026 at 3:53 PM Jess Muise <jess.muise@ideonmedia.com> >>>>>> wrote: >>>>>> >>>>>>> We can assist with the propos

Welcome back Veronica! Okay let me know what you need from my end. Going over in person with planning? July 10th is the proposal due date. Ideally before end of day (morning/noon is best) so I have a

We will walk Veronica through it today and shoot for tomorrow afternoon l *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705 On Thu, Jul 9, 2026, 8:50 a.m. Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Welcome back Veronica! > > Okay let me know what you need from my end. Going over in person with > planning? > > July 10th is the proposal due date. Ideally before end of day > (morning/noon is best) so I have a chance to look through before sending it > out. > > Thanks, > Isabelle > > On Jul 9, 2026, at 8:36 AM, Veronica Velasquez < > veronica.velasquez@ideonmedia.com> wrote: > >  > Thanks for looping me in Jess, and no problem Isabelle - happy to support > with this one. > > Looking forward to going over it in person today and getting started right > away. > > Thanks, > > On Wed, Jul 8, 2026 at 5:09 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Thanks Jess, and thanks in advance Veronica. >> >> We were just on an IGN US Tehatrical call and learned that the US was >> briefed for this title. Their plan will include: >> >> - Takeovers >> - Rotational Media >> - Pre-Roll >> - Quickslider unit >> >> Let's include these elements on our proposal too please. >> >> Thanks, >> Isabelle >> >> >> On Tue, Jul 7, 2026 at 4:30 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >>> Cristina says she hasnt heard back yet. No questions. We most likely >>> will be asking @Veronica Velasquez <veronica.velasquez@ideonmedia.com> to >>> assist with this when she is back so just cc'ing her for her visibility. >>> >>> On Tue, Jul 7, 2026 at 4:25 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Hey Jess, >>>> >>>> I haven't heard back from Cristina about this yet. >>>> >>>> Client is aligned with: *Deluxe billboard package and premium video >>>> package* and UMG YT artists that are relevant - THIS >>>> <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>is >>>> the UMG site Ana found has all the names. We'd want to curate the right >>>> ones for the title >>>> *We can probably add a takeover for *September 8,2026 (Day of Release) >>>> >>>> They are interested in some sort of branded content. I shared what we >>>> had done, PR wise, for Cineplex and Disney+ >>>> >>>> - *Cineplex x Michael | Complex Canada in NYC at the Michael x >>>> Complex pop-up. Video linked HERE >>>> <https://www.instagram.com/p/DXIjlaasm-G/>* >>>> - *Disney+ The Testaments Toronto Premier - Interview with Chase >>>> Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/>* >>>> >>>> The response was "thanks for sending these ideas! They're worth considering, >>>> please add them to the proposal, and we'll take a look and explore >>>> them further" >>>> >>>> Here's what I'm thinking: >>>> >>>> - PR slide with those examples -* if** there's an event or an >>>> opportunity to interview talent, our editorial team can consider the >>>> request - something along those lines* >>>> - Low-lift branded content - maybe it's a social video handshake >>>> between Complex Canada and Disney+? >>>> >>>> LMK if you'd like to talk through. >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> >>>> On Mon, Jul 6, 2026 at 4:48 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> I've emailed Cristina, with you both CC'd. >>>>> >>>>> Great call re. high impact (no Celtra). I'll let you know what the >>>>> client says about anything content-related. >>>>> >>>>> >>>>> On Mon, Jul 6, 2026 at 4:11 PM Jess Muise <jess.muise@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> Yes please reach out to Cristina and feel free to ask about interest >>>>>> in custom or social. >>>>>> >>>>>> I know they said they want high impact so we can do our standard high >>>>>> impact packages (Deluxe billboard package and premium video package) since >>>>>> we cant do any celtra units on Complex. >>>>>> >>>>>> On Mon, Jul 6, 2026 at 3:58 PM Isabelle Davidian < >>>>>> i

Hi Isabelle, Please see the proposal slides and investment for The Drop: A Snowfall Saga attached. Let me know your thoughts! Thanks, Veronica Disney+ The Drop x Ideon Media - 2026.pptx <https://drive.google.com/file/d/1fqhwXMnIeE8fZUx1yBtbTmTajEd2mkus/view?usp=drive_web> Disney+ The Drop x Ideon Media - 2026.xlsx <https://drive.google.com/file/d/1Wrl6oysda7NlHFSXjSVBuUFAjEqneqa-/view?usp=drive_web> On Fri, Jul 10, 2026 at 3:42 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Attached are the slight edits we discussed! > Disney+ The Drop x Ideon Media - 2026.pptx > <https://drive.google.com/file/d/1sVB055qeLHAD3PQ0bT1AwWMVrgOU0FA-/view?usp=drive_web> > > > On Fri, Jul 10, 2026 at 3:14 PM Veronica Velasquez < > veronica.velasquez@ideonmedia.com> wrote: > >> And investment! >> >> On Fri, Jul 10, 2026 at 12:09 PM Veronica Velasquez < >> veronica.velasquez@ideonmedia.com> wrote: >> >>> Proposal slides done! Attached for review prior to sending to Isabelle. >>> >>> Just need to tweak the investment, will send shortly. >>> >>> Thank you, >>> Disney+ The Drop x Ideon Media - 2026.pptx >>> <https://drive.google.com/file/d/1F6P56RuPwBBh81xzImfzJfjtNj-GoD0w/view?usp=drive_web> >>> >>> On Thu, Jul 9, 2026 at 3:16 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> OP! I also forgot, Isabelle also wants UMG included. You can create a >>>> section for UMG and pull the slides from the complex deck I attached. The >>>> attached Excel has the UMG line item you can add to the investment. >>>> >>>> On Thu, Jul 9, 2026 at 1:32 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> OK! So, I've attached all the proposals you can pull from, and I'll >>>>> outline how I would work with them. I'm dumbing it down a lot, not because >>>>> I don't think you'd get it but because I think it makes it easier to follow >>>>> and more organized. >>>>> >>>>> STEP 1 >>>>> "Disney The Dog Stars" deck has most of the slides we'd use to build >>>>> the proposal. Instead of starting with a blank proposal, make a copy of >>>>> this deck and rename it. >>>>> >>>>> STEP 2 >>>>> From this deck, we'll keep slides 1-10 and slide 34, then delete the >>>>> rest. >>>>> >>>>> STEP 3 >>>>> Delete all the title slide backgrounds and replace them with pictures >>>>> you can find for The Drop. If a title is so new that Google barely has any >>>>> photos from it, I'll then use pictures of people watching TV (since it's >>>>> for a streaming service, if it were a theatrical release, I'd use photos of >>>>> people in a movie theater). Replace the Disney logo with a Disney+ logo. >>>>> Delete all the "Dog Shards" mocks in the high impact section, but keep the >>>>> examples in the IGN sponsorships section. >>>>> >>>>> STEP 4 >>>>> Create a new section with a title slide for the PR content. From The >>>>> "Dove Men+ Care" deck, pull slides 6 and 8 and add them to the proposal. >>>>> For slide 8, it currently highlights Christopher, but we want it to >>>>> highlight Imani. From the "Complex Deck Slides" deck, use slide 10 to pull >>>>> Imani's picture and the paragraph explaining who she is. Then just reword >>>>> the second paragraph on slide 8 from the PR deck to say if they're going to >>>>> have a release event, we'll send Imani to provide coverage. And after all >>>>> that, you can build a new slide to show the examples of the past event >>>>> coverage Imani's done that Isabelle shared above. >>>>> >>>>> STEP 5 >>>>> Use the Disney mocks from the "Ready or Not" deck to replace the mocks >>>>> you deleted. >>>>> >>>>> STEP 6 >>>>> Make a copy of the excel, retitle it. Change the "Client," "Campaign," >>>>> and "Timing" stuff to match this campaign. And delete all the line items >>>>> and tabs that aren't included. >>>>> >>>>> I think that's everything????? Let me know if I missed anything or if >>>>> you have any questions! >>>>> >>>>> Complex Deck Slides.pptx >>>>> <https://drive.google.com/file/d/1CGqv50tB5_3NR5Y_TiXA-Oxa8RhR2Ypg/view?usp=drive_web> >>>>> >

This is great Veronica. Thank you! It would be great to have benchmarks included for the next proposal please. Thanks again, Isabelle On Fri, Jul 10, 2026 at 3:47 PM Veronica Velasquez < veronica.velasquez@ideonmedia.com> wrote: > Hi Isabelle, > > Please see the proposal slides and investment for The Drop: A Snowfall > Saga attached. > > Let me know your thoughts! > > Thanks, > Veronica > Disney+ The Drop x Ideon Media - 2026.pptx > <https://drive.google.com/file/d/1fqhwXMnIeE8fZUx1yBtbTmTajEd2mkus/view?usp=drive_web> > Disney+ The Drop x Ideon Media - 2026.xlsx > <https://drive.google.com/file/d/1Wrl6oysda7NlHFSXjSVBuUFAjEqneqa-/view?usp=drive_web> > > On Fri, Jul 10, 2026 at 3:42 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Attached are the slight edits we discussed! >> Disney+ The Drop x Ideon Media - 2026.pptx >> <https://drive.google.com/file/d/1sVB055qeLHAD3PQ0bT1AwWMVrgOU0FA-/view?usp=drive_web> >> >> >> On Fri, Jul 10, 2026 at 3:14 PM Veronica Velasquez < >> veronica.velasquez@ideonmedia.com> wrote: >> >>> And investment! >>> >>> On Fri, Jul 10, 2026 at 12:09 PM Veronica Velasquez < >>> veronica.velasquez@ideonmedia.com> wrote: >>> >>>> Proposal slides done! Attached for review prior to sending to Isabelle. >>>> >>>> Just need to tweak the investment, will send shortly. >>>> >>>> Thank you, >>>> Disney+ The Drop x Ideon Media - 2026.pptx >>>> <https://drive.google.com/file/d/1F6P56RuPwBBh81xzImfzJfjtNj-GoD0w/view?usp=drive_web> >>>> >>>> On Thu, Jul 9, 2026 at 3:16 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> OP! I also forgot, Isabelle also wants UMG included. You can create a >>>>> section for UMG and pull the slides from the complex deck I attached. The >>>>> attached Excel has the UMG line item you can add to the investment. >>>>> >>>>> On Thu, Jul 9, 2026 at 1:32 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> OK! So, I've attached all the proposals you can pull from, and I'll >>>>>> outline how I would work with them. I'm dumbing it down a lot, not because >>>>>> I don't think you'd get it but because I think it makes it easier to follow >>>>>> and more organized. >>>>>> >>>>>> STEP 1 >>>>>> "Disney The Dog Stars" deck has most of the slides we'd use to build >>>>>> the proposal. Instead of starting with a blank proposal, make a copy of >>>>>> this deck and rename it. >>>>>> >>>>>> STEP 2 >>>>>> From this deck, we'll keep slides 1-10 and slide 34, then delete the >>>>>> rest. >>>>>> >>>>>> STEP 3 >>>>>> Delete all the title slide backgrounds and replace them with pictures >>>>>> you can find for The Drop. If a title is so new that Google barely has any >>>>>> photos from it, I'll then use pictures of people watching TV (since it's >>>>>> for a streaming service, if it were a theatrical release, I'd use photos of >>>>>> people in a movie theater). Replace the Disney logo with a Disney+ logo. >>>>>> Delete all the "Dog Shards" mocks in the high impact section, but keep the >>>>>> examples in the IGN sponsorships section. >>>>>> >>>>>> STEP 4 >>>>>> Create a new section with a title slide for the PR content. From The >>>>>> "Dove Men+ Care" deck, pull slides 6 and 8 and add them to the proposal. >>>>>> For slide 8, it currently highlights Christopher, but we want it to >>>>>> highlight Imani. From the "Complex Deck Slides" deck, use slide 10 to pull >>>>>> Imani's picture and the paragraph explaining who she is. Then just reword >>>>>> the second paragraph on slide 8 from the PR deck to say if they're going to >>>>>> have a release event, we'll send Imani to provide coverage. And after all >>>>>> that, you can build a new slide to show the examples of the past event >>>>>> coverage Imani's done that Isabelle shared above. >>>>>> >>>>>> STEP 5 >>>>>> Use the Disney mocks from the "Ready or Not" deck to replace the >>>>>> mocks you deleted. >>>>>> >>>>>> STEP 6 >>>>>> Make a copy of the excel, retitle it. Change the "Client," >>>>>> "Campaign," and "Timing" stuff to matc

Hi Daemy and Rachel, Happy Friday! I hope you've had a great week, and an even better weekend up ahead! Please find the proposal, Media Investment Excel and Proposal PDF, attached for D+ The Drop: A Snowfall Saga. We have included IGN and Complex, including UMG. IGN is on the Disney US plan. Complex feels like such a natural fit. We have reached out to the publisher and are waiting to hear if they are part of the Disney USA plan. Also, we've included a PR approach, including what we did for D+ The Testaments. Let me know if you'd like to book a proposal walk-through next week! All the best, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Jul 7, 2026 at 4:03 PM Daemy Guimbungan (OMG23) < daemy.guimbungan@omg23.com> wrote: > Hi Isabelle, > > Thanks for sending these ideas! They're worth considering, please add them > to the proposal, and we'll take a look and explore them further. > > Thanks, > > *Daemy Guimbungan* > > Assistant Strategist > > 33 Bloor St East, 15th Floor > > Toronto, ON M4W 3H1 > > *[image: Disney Logo PNG Vector (AI) Free Download]* > <https://www.instagram.com/disneystudioscanada/?hl=en> *[image: A red and > white sign with white letters AI-generated content may be incorrect.]* > <https://www.instagram.com/marvelstudioscanada/?hl=en> *[image: A black > background with a black square AI-generated content may be incorrect.]* > <https://www.instagram.com/20thcenturystudioscanada/?hl=en> *[image: A > logo of a movie company AI-generated content may be incorrect.]* > <https://www.instagram.com/disneyplusca/?hl=en> > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Monday, July 06, 2026 5:25 PM > *To:* Daemy Guimbungan (OMG23) <daemy.guimbungan@omg23.com> > *Cc:* Rachel Rush (OMG23) <rachel.goldenberg@omg23.com> > *Subject:* Re: The Drop - A Snowfall Saga - RFP - Ideon > > *CAUTION: *This email originated from the Internet > > Hi Daemy, > > Great to hear from you. Thanks for sharing the brief for the upcoming D+ > title - The Drop - A Snowfall Saga. > > COMPLEX would be perfect for this release: https://www.complex.com/ca > > We've reached out to our US counterparts to find out what they're doing to > provide synergies where possible. > > From a creative unit standpoint, the display *Deluxe billboard package > and premium video package *would work well. I'll include that as part > of the proposal. > In addition, Complex is partly owned by Universal Music Group. We can > offer ad placements against a curated listed of UMG artists found on THIS > <https://www.umusic.ca/pages/artists?srsltid=AfmBOory6xQpVQxnD604leaRCxA8jVZFO0iezKGRVC9fzL8xGXfoTIEp>site > across YouTube! > Are you aligned with the options above? > > In addition, we can offer Branded Content, including social posts and > amplification. > Below are a couple of PR led initiatives we've done out of Complex Canada > for both CIneplex and Disney+ > Is this of interest? > > - *Cineplex *x Michael | Complex Canada in NYC at the Michael x > Complex pop-up. Video linked HERE > <https://www.instagram.com/p/DXIjlaasm-G/> > - *Disney+* The Testaments Toronto Premier - Interview with Chase > Infiniti linked HERE <https://www.instagram.com/p/DW7rnT3seDn/> > > I'm around and available to talk through at your convenience. > > Many thanks, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Mon, Jul 6, 2026 at 3:41 PM Daemy Guimbungan (OMG23) < > daemy.guimbungan@omg23.com> wrote: > > Hello, > > We have received a brief for a Disney+ title, *The Drop - A Snowfall Saga*, > and are starting to work on the campaign. Please put together a proposal > based on the RFP details attached. Please provide a mixture of both the > usual and more innovative options. > >

Hi Greg, I hope all is well. We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. Would love to have you there! Let me know if you and your colleagues can make it. If not, let's look to line something up soon! Whether on the tennis courts, on a patio, or another idea altogether. [image: 3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] All the best, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com

Hey Isabelle, FIFA watch party will be challenging for me to take. Since you represent Toyota for Ideon, how about we grab some lunch with myself and a couple of folks from our Toyota programmatic team? LMK if you'd want to do so and I can surface a few avails. Thanks! [cid:5cedb2ae-5f43-4cf4-9abf-e5de990311ec] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Tuesday, July 7, 2026 10:17 AM To: Greg Coyle <greg.coyle@publicisgroupe.com> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External to the Groupe / en provenance de l'extérieur du Groupe Hi Greg, I hope all is well. We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. Would love to have you there! Let me know if you and your colleagues can make it. If not, let's look to line something up soon! Whether on the tennis courts, on a patio, or another idea altogether. [3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hey Greg, What a great idea and offer. Let's do it! Below are my July/August lunch avails. Looking forward to setting up the Publicis Toyota x Ideon team connect. - Thursday, July 16 - Tuesday July 21 - Tuesday, July 28 - Wednesday, July 29 - Tuesday, August 4 - Thursday, August 6 - Tuesday, August 11 - Tuesday, August 18 - Wednesday, August 19 - Thursday, August 20 - Tuesday, August 25 - Wednesday, August 26 Cheers, Isabelle 647-309-8620 On Thu, Jul 9, 2026 at 9:00 AM Greg Coyle <greg.coyle@publicisgroupe.com> wrote: > Hey Isabelle, > > FIFA watch party will be challenging for me to take. Since you represent > Toyota for Ideon, how about we grab some lunch with myself and a couple of > folks from our Toyota programmatic team? > > LMK if you'd want to do so and I can surface a few avails. Thanks! > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Tuesday, July 7, 2026 10:17 AM > *To:* Greg Coyle <greg.coyle@publicisgroupe.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Greg, > > I hope all is well. > > We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. > Would love to have you there! Let me know if you and your colleagues can make > it. > If not, let's look to line something up soon! Whether on the tennis > courts, on a patio, or another idea altogether. > > [image: 3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] > > All the best, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Isabelle, PTOs are coming up, can you share some avails for September? Thanks. [cid:809e423d-2e53-4174-b67b-13d8c8a9b78a] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Thursday, July 9, 2026 9:45 AM To: Greg Coyle <greg.coyle@publicisgroupe.com> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External to the Groupe / en provenance de l'extérieur du Groupe Hey Greg, What a great idea and offer. Let's do it! Below are my July/August lunch avails. Looking forward to setting up the Publicis Toyota x Ideon team connect. - Thursday, July 16 - Tuesday July 21 - Tuesday, July 28 - Wednesday, July 29 - Tuesday, August 4 - Thursday, August 6 - Tuesday, August 11 - Tuesday, August 18 - Wednesday, August 19 - Thursday, August 20 - Tuesday, August 25 - Wednesday, August 26 Cheers, Isabelle 647-309-8620 On Thu, Jul 9, 2026 at 9:00 AM Greg Coyle <greg.coyle@publicisgroupe.com<mailto:greg.coyle@publicisgroupe.com>> wrote: Hey Isabelle, FIFA watch party will be challenging for me to take. Since you represent Toyota for Ideon, how about we grab some lunch with myself and a couple of folks from our Toyota programmatic team? LMK if you'd want to do so and I can surface a few avails. Thanks! [cid:ii_19f471bec35cb971f162] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Tuesday, July 7, 2026 10:17 AM To: Greg Coyle <greg.coyle@publicisgroupe.com<mailto:greg.coyle@publicisgroupe.com>> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External to the Groupe / en provenance de l'extérieur du Groupe Hi Greg, I hope all is well. We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. Would love to have you there! Let me know if you and your colleagues can make it. If not, let's look to line something up soon! Whether on the tennis courts, on a patio, or another idea altogether. [3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail. ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hey Greg, Happy Friday! Yes, that's right. All the upcoming summer vacations!! Please see below for September availability. Looking forward to it!: - Tuesday, Sept 15 - Wednesday, Sept 16 - Thursday, Sept 17 - Tuesday, Sept 22 - Wednesday, Sept 23 - Thursday, Sept 24 - Tuesday, Sept 29 - Thursday, Sept 30 Cheers, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Fri, Jul 10, 2026 at 11:00 AM Greg Coyle <greg.coyle@publicisgroupe.com> wrote: > Hey Isabelle, > > PTOs are coming up, can you share some avails for September? > > Thanks. > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Thursday, July 9, 2026 9:45 AM > *To:* Greg Coyle <greg.coyle@publicisgroupe.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Greg, > > What a great idea and offer. Let's do it! > > Below are my July/August lunch avails. Looking forward to setting up the > Publicis Toyota x Ideon team connect. > > - Thursday, July 16 > - Tuesday July 21 > - Tuesday, July 28 > - Wednesday, July 29 > - Tuesday, August 4 > - Thursday, August 6 > - Tuesday, August 11 > - Tuesday, August 18 > - Wednesday, August 19 > - Thursday, August 20 > - Tuesday, August 25 > - Wednesday, August 26 > > Cheers, > Isabelle > 647-309-8620 > > On Thu, Jul 9, 2026 at 9:00 AM Greg Coyle <greg.coyle@publicisgroupe.com> > wrote: > > Hey Isabelle, > > FIFA watch party will be challenging for me to take. Since you represent > Toyota for Ideon, how about we grab some lunch with myself and a couple of > folks from our Toyota programmatic team? > > LMK if you'd want to do so and I can surface a few avails. Thanks! > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Tuesday, July 7, 2026 10:17 AM > *To:* Greg Coyle <greg.coyle@publicisgroupe.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Greg, > > I hope all is well. > > We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. > Would love to have you there! Let me know if you and your colleagues can make > it. > If not, let's look to line something up soon! Whether on the tennis > courts, on a patio, or another idea altogether. > > [image: 3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] > > All the best, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachmen

Let's do Tues Sep 22. Feel free to send a hold to the below Me ramona.sukhoo@publicismedia.com rakshith.gaddam@publicismedia.com karen.gemarino@publicismedia.com Thanks! [cid:ac95e27c-03fe-4fc2-9411-faa373e43862] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: Friday, July 10, 2026 11:12 AM To: Greg Coyle <greg.coyle@publicisgroupe.com> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External to the Groupe / en provenance de l'extérieur du Groupe Hey Greg, Happy Friday! Yes, that's right. All the upcoming summer vacations!! Please see below for September availability. Looking forward to it!: * Tuesday, Sept 15 * Wednesday, Sept 16 * Thursday, Sept 17 * Tuesday, Sept 22 * Wednesday, Sept 23 * Thursday, Sept 24 * Tuesday, Sept 29 * Thursday, Sept 30 Cheers, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] On Fri, Jul 10, 2026 at 11:00 AM Greg Coyle <greg.coyle@publicisgroupe.com<mailto:greg.coyle@publicisgroupe.com>> wrote: Hey Isabelle, PTOs are coming up, can you share some avails for September? Thanks. [cid:809e423d-2e53-4174-b67b-13d8c8a9b78a] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Thursday, July 9, 2026 9:45 AM To: Greg Coyle <greg.coyle@publicisgroupe.com<mailto:greg.coyle@publicisgroupe.com>> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External to the Groupe / en provenance de l'extérieur du Groupe Hey Greg, What a great idea and offer. Let's do it! Below are my July/August lunch avails. Looking forward to setting up the Publicis Toyota x Ideon team connect. - Thursday, July 16 - Tuesday July 21 - Tuesday, July 28 - Wednesday, July 29 - Tuesday, August 4 - Thursday, August 6 - Tuesday, August 11 - Tuesday, August 18 - Wednesday, August 19 - Thursday, August 20 - Tuesday, August 25 - Wednesday, August 26 Cheers, Isabelle 647-309-8620 On Thu, Jul 9, 2026 at 9:00 AM Greg Coyle <greg.coyle@publicisgroupe.com<mailto:greg.coyle@publicisgroupe.com>> wrote: Hey Isabelle, FIFA watch party will be challenging for me to take. Since you represent Toyota for Ideon, how about we grab some lunch with myself and a couple of folks from our Toyota programmatic team? LMK if you'd want to do so and I can surface a few avails. Thanks! [cid:ii_19f4c8e3f08cb971f162] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: Tuesday, July 7, 2026 10:17 AM To: Greg Coyle <greg.coyle@publicisgroupe.com<mailto:greg.coyle@publicisgroupe.com>> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External to the Groupe / en provenance de l'extérieur du Groupe Hi Greg, I hope all is well. We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. Would love to have you there! Let me know if you and your colleagues can make it. If not, let's look to line something up soon! Whether on the tennis courts, on a patio, or another idea altogether. [3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the address

You're the best, Greg. Thank you! We can determine the location closer to our lunch date. Who knows - there may be some new restaurants in your work hood by then! I've sent through the hold and included a couple of people from our end as well. Have a fabulous weekend. Cheers, Isabelle On Fri, Jul 10, 2026 at 4:38 PM Greg Coyle <greg.coyle@publicisgroupe.com> wrote: > Let's do Tues Sep 22. Feel free to send a hold to the below > > Me > > ramona.sukhoo@publicismedia.com > > > rakshith.gaddam@publicismedia.com > karen.gemarino@publicismedia.com > > Thanks! > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Friday, July 10, 2026 11:12 AM > *To:* Greg Coyle <greg.coyle@publicisgroupe.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Greg, > > Happy Friday! > > Yes, that's right. All the upcoming summer vacations!! > > Please see below for September availability. Looking forward to it!: > > - Tuesday, Sept 15 > - Wednesday, Sept 16 > - Thursday, Sept 17 > - Tuesday, Sept 22 > - Wednesday, Sept 23 > - Thursday, Sept 24 > - Tuesday, Sept 29 > - Thursday, Sept 30 > > Cheers, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Fri, Jul 10, 2026 at 11:00 AM Greg Coyle <greg.coyle@publicisgroupe.com> > wrote: > > Hey Isabelle, > > PTOs are coming up, can you share some avails for September? > > Thanks. > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Thursday, July 9, 2026 9:45 AM > *To:* Greg Coyle <greg.coyle@publicisgroupe.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Greg, > > What a great idea and offer. Let's do it! > > Below are my July/August lunch avails. Looking forward to setting up the > Publicis Toyota x Ideon team connect. > > - Thursday, July 16 > - Tuesday July 21 > - Tuesday, July 28 > - Wednesday, July 29 > - Tuesday, August 4 > - Thursday, August 6 > - Tuesday, August 11 > - Tuesday, August 18 > - Wednesday, August 19 > - Thursday, August 20 > - Tuesday, August 25 > - Wednesday, August 26 > > Cheers, > Isabelle > 647-309-8620 > > On Thu, Jul 9, 2026 at 9:00 AM Greg Coyle <greg.coyle@publicisgroupe.com> > wrote: > > Hey Isabelle, > > FIFA watch party will be challenging for me to take. Since you represent > Toyota for Ideon, how about we grab some lunch with myself and a couple of > folks from our Toyota programmatic team? > > LMK if you'd want to do so and I can surface a few avails. Thanks! > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* Tuesday, July 7, 2026 10:17 AM > *To:* Greg Coyle <greg.coyle@publicisgroupe.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Greg, > > I hope all is well. > > We're hosting a FIFA viewing party next Wednesday on the Ideon Rooftop. > Would love to have you there! Let me know if you and your colleagues can > make it. > If not, let's look to line something up soon! Whether on the tennis > courts, on a patio, or another idea altogether. > > [image: 3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] > > All the best, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intend

Hi friends, We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're invited! @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to some of the CIBC team as well! @Afsaneh Hannani <afsaneh.hannani@wppmedia.com> - I have Brigitte down as a tentative yes. Let me know if you can make it, and I'll send over a calendar invite. Feel free to extend out to your colleagues as well. [image: 3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] All the best, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com

Hi Isabelle, thanks for the invite. Can I ask you who at CIBC you have mentioned this to, or anyone else in our team? Sorry for asking, but I need to almost review who is going or not every time. Thanks [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 7, 2026 10:27 AM To: Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano <javier.zambrano@wppmedia.com> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi friends, We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're invited! @Javier Zambrano<mailto:javier.zambrano@wppmedia.com> - I've mentioned it to some of the CIBC team as well! @Afsaneh Hannani<mailto:afsaneh.hannani@wppmedia.com> - I have Brigitte down as a tentative yes. Let me know if you can make it, and I'll send over a calendar invite. Feel free to extend out to your colleagues as well. [cid:image002.png@01DD0DFB.F9EC2CA0] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Hey Javier, The invite is, of course, open to everyone on your team! I haven't reached out to anyone at Mindshare x CIBC beyond you. For the CIBC client-direct team, I sent the invite to those who are based downtown. As you know, they're in the office on Thursdays, so it seemed more likely that team members who live downtown would be able to join these events. So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their inbox, but I haven't received any responses yet. The option for them to extend out to their colleagues is there! Let me know if you have any other questions. Hope you can make it! Cheers, Isabelle On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano < javier.zambrano@wppmedia.com> wrote: > Hi Isabelle, thanks for the invite. > > Can I ask you who at CIBC you have mentioned this to, or anyone else in > our team? > > Sorry for asking, but I need to almost review who is going or not every > time. > > > > Thanks > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:27 AM > *To:* Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano < > javier.zambrano@wppmedia.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi friends, > > > > We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're > invited! > > @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to > some of the CIBC team as well! > > @Afsaneh Hannani <afsaneh.hannani@wppmedia.com> - I have Brigitte down as > a tentative yes. > > > > Let me know if you can make it, and I'll send over a calendar invite. Feel > free to extend out to your colleagues as well. > > > > > > All the best, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Isabel, Yes, I will make it. 100% confirmed Thank you for thinking of me. [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 7, 2026 10:49 AM To: Javier Zambrano <javier.zambrano@wppmedia.com> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hey Javier, The invite is, of course, open to everyone on your team! I haven't reached out to anyone at Mindshare x CIBC beyond you. For the CIBC client-direct team, I sent the invite to those who are based downtown. As you know, they're in the office on Thursdays, so it seemed more likely that team members who live downtown would be able to join these events. So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their inbox, but I haven't received any responses yet. The option for them to extend out to their colleagues is there! Let me know if you have any other questions. Hope you can make it! Cheers, Isabelle On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> wrote: Hi Isabelle, thanks for the invite. Can I ask you who at CIBC you have mentioned this to, or anyone else in our team? Sorry for asking, but I need to almost review who is going or not every time. Thanks [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 7, 2026 10:27 AM To: Afsaneh Hannani <afsaneh.hannani@wppmedia.com<mailto:afsaneh.hannani@wppmedia.com>>; Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi friends, We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're invited! @Javier Zambrano<mailto:javier.zambrano@wppmedia.com> - I've mentioned it to some of the CIBC team as well! @Afsaneh Hannani<mailto:afsaneh.hannani@wppmedia.com> - I have Brigitte down as a tentative yes. Let me know if you can make it, and I'll send over a calendar invite. Feel free to extend out to your colleagues as well. [cid:image002.png@01DD0E12.6487E250] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/<https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!fVDsoFOLPF51AmG1WONqllA49Wc1irLC1qWqrkj9l4qICTXxRPqqkWLY21kLfkHIG8mMHjmwIIkP0mYA3B31ArFEot1FW3IbpHLbMQ$> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your em

Amazing! Feel free to extend the invite to others. Looking forward to hosting you! On Tue, Jul 7, 2026 at 1:16 PM Javier Zambrano <javier.zambrano@wppmedia.com> wrote: > Hi Isabel, > > Yes, I will make it. 100% confirmed > > > > Thank you for thinking of me. > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:49 AM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hey Javier, > > > > The invite is, of course, open to everyone on your team! I haven't reached > out to anyone at Mindshare x CIBC beyond you. > > > > For the CIBC client-direct team, I sent the invite to those who are based > downtown. As you know, they're in the office on Thursdays, so it seemed > more likely that team members who live downtown would be able to join these > events. > > > > So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their > inbox, but I haven't received any responses yet. The option for them to > extend out to their colleagues is there! > > > > Let me know if you have any other questions. Hope you can make it! > > > > Cheers, > > Isabelle > > > > On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > Hi Isabelle, thanks for the invite. > > Can I ask you who at CIBC you have mentioned this to, or anyone else in > our team? > > Sorry for asking, but I need to almost review who is going or not every > time. > > > > Thanks > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:27 AM > *To:* Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano < > javier.zambrano@wppmedia.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi friends, > > > > We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're > invited! > > @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to > some of the CIBC team as well! > > @Afsaneh Hannani <afsaneh.hannani@wppmedia.com> - I have Brigitte down as > a tentative yes. > > > > Let me know if you can make it, and I'll send over a calendar invite. Feel > free to extend out to your colleagues as well. > > > > > > All the best, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!fVDsoFOLPF51AmG1WONqllA49Wc1irLC1qWqrkj9l4qICTXxRPqqkWLY21kLfkHIG8mMHjmwIIkP0mYA3B31ArFEot1FW3IbpHLbMQ$> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this

Hey Isabelle, Thanks for the invite! would love to go. Also, can you include Aleeyah Lyall? Thank! [WPP Media] Afsaneh Hannani Associate Director, Media Planning WPP Media wppmedia.com<https://www.wppmedia.com/> [cid:7b6fe5a7-48ec-4552-acbd-118dc6618e1f][cid:caedd41d-de90-4435-a60f-45bfd395b4bf][cid:0e74e681-8e55-4aed-b249-4aa0c10cf5d9][cid:d895ef4d-cdc9-462c-b2f6-c8cb47c22edc] ________________________________ From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 7, 2026 10:27 AM To: Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano <javier.zambrano@wppmedia.com> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi friends, We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're invited! @Javier Zambrano<mailto:javier.zambrano@wppmedia.com> - I've mentioned it to some of the CIBC team as well! @Afsaneh Hannani<mailto:afsaneh.hannani@wppmedia.com> - I have Brigitte down as a tentative yes. Let me know if you can make it, and I'll send over a calendar invite. Feel free to extend out to your colleagues as well. [3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

Amazing! Confirming the calendar invite has been shared with Afsaneh, Aleeyah, and Javier. Looking forward to it! :) On Wed, Jul 8, 2026 at 10:39 AM Afsaneh Hannani < afsaneh.hannani@wppmedia.com> wrote: > Hey Isabelle, > > Thanks for the invite! would love to go. Also, can you include Aleeyah > Lyall? > > Thank! > > [image: WPP Media] > > Afsaneh Hannani > Associate Director, Media Planning > WPP Media > > wppmedia.com <https://www.wppmedia.com/> > > ------------------------------ > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:27 AM > *To:* Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano < > javier.zambrano@wppmedia.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > External: > > Hi friends, > > We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're > invited! > @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to > some of the CIBC team as well! > @Afsaneh Hannani <afsaneh.hannani@wppmedia.com> - I have Brigitte down as > a tentative yes. > > Let me know if you can make it, and I'll send over a calendar invite. Feel > free to extend out to your colleagues as well. > > [image: 3D86AD10-8C83-4562-9C86-E6E4B7D2A8E4 (3).png] > > All the best, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Javi, Below are the CIBC Programmatic clients who will be attending next Wednesday's viewing party: - Lucas Sgro - Ealaf Junejo - Peter Paik - Vina Berisha Lucas has been representing the team in the email responses. He's excited that you'll be joining! Feel free to extend to other colleagues too. Looking forward to next Wednesday! Cheers, Isabelle On Tue, Jul 7, 2026 at 1:16 PM Javier Zambrano <javier.zambrano@wppmedia.com> wrote: > Hi Isabel, > > Yes, I will make it. 100% confirmed > > > > Thank you for thinking of me. > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:49 AM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hey Javier, > > > > The invite is, of course, open to everyone on your team! I haven't reached > out to anyone at Mindshare x CIBC beyond you. > > > > For the CIBC client-direct team, I sent the invite to those who are based > downtown. As you know, they're in the office on Thursdays, so it seemed > more likely that team members who live downtown would be able to join these > events. > > > > So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their > inbox, but I haven't received any responses yet. The option for them to > extend out to their colleagues is there! > > > > Let me know if you have any other questions. Hope you can make it! > > > > Cheers, > > Isabelle > > > > On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > Hi Isabelle, thanks for the invite. > > Can I ask you who at CIBC you have mentioned this to, or anyone else in > our team? > > Sorry for asking, but I need to almost review who is going or not every > time. > > > > Thanks > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:27 AM > *To:* Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano < > javier.zambrano@wppmedia.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi friends, > > > > We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're > invited! > > @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to > some of the CIBC team as well! > > @Afsaneh Hannani <afsaneh.hannani@wppmedia.com> - I have Brigitte down as > a tentative yes. > > > > Let me know if you can make it, and I'll send over a calendar invite. Feel > free to extend out to your colleagues as well. > > > > > > All the best, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!fVDsoFOLPF51AmG1WONqllA49Wc1irLC1qWqrkj9l4qICTXxRPqqkWLY2

Thanks, Isabelle, I was asked how many of the WPP Media CIBC team I should share the invite with? Let me know a number if you can. Thanks, [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 8, 2026 1:05 PM To: Javier Zambrano <javier.zambrano@wppmedia.com> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi Javi, Below are the CIBC Programmatic clients who will be attending next Wednesday's viewing party: * Lucas Sgro * Ealaf Junejo * Peter Paik * Vina Berisha Lucas has been representing the team in the email responses. He's excited that you'll be joining! Feel free to extend to other colleagues too. Looking forward to next Wednesday! Cheers, Isabelle On Tue, Jul 7, 2026 at 1:16 PM Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> wrote: Hi Isabel, Yes, I will make it. 100% confirmed Thank you for thinking of me. [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 7, 2026 10:49 AM To: Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hey Javier, The invite is, of course, open to everyone on your team! I haven't reached out to anyone at Mindshare x CIBC beyond you. For the CIBC client-direct team, I sent the invite to those who are based downtown. As you know, they're in the office on Thursdays, so it seemed more likely that team members who live downtown would be able to join these events. So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their inbox, but I haven't received any responses yet. The option for them to extend out to their colleagues is there! Let me know if you have any other questions. Hope you can make it! Cheers, Isabelle On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> wrote: Hi Isabelle, thanks for the invite. Can I ask you who at CIBC you have mentioned this to, or anyone else in our team? Sorry for asking, but I need to almost review who is going or not every time. Thanks [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 7, 2026 10:27 AM To: Afsaneh Hannani <afsaneh.hannani@wppmedia.com<mailto:afsaneh.hannani@wppmedia.com>>; Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi friends, We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're invited! @Javier Zambrano<mailto:javier.zambrano@wppmedia.com> - I've mentioned it to some of the CIBC team as well! @Afsaneh Hannani<mailto:afsaneh.hannani@wppmedia.com> - I have Brigitte down as a tentative yes. Let me know if you can make it, and I'll send over a calendar invite. Feel free to extend out to your colleagues as well. [cid:image002.png@01DD0EF5.D0DD8DE0] All the best, Isabelle Isabelle Davidian VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com> [https://docs.google.com/uc?export=download&id=1CLJ6rPOXJyUxBn_2g8he_778uV-Sb74h&revid=0B-efPtrJeMARYzlCSUNZUlRwZ29NUXpJV25vWnRFZk9RVTFrPQ] Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other inform

Go wild! Say 10 people? On Wed, Jul 8, 2026 at 4:24 PM Javier Zambrano <javier.zambrano@wppmedia.com> wrote: > > > Thanks, Isabelle, > > I was asked how many of the WPP Media CIBC team I should share the invite > with? > > > > Let me know a number if you can. > > > > Thanks, > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 1:05 PM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi Javi, > > > > Below are the CIBC Programmatic clients who will be attending next > Wednesday's viewing party: > > - Lucas Sgro > - Ealaf Junejo > - Peter Paik > - Vina Berisha > > > > Lucas has been representing the team in the email responses. He's excited > that you'll be joining! > > > > Feel free to extend to other colleagues too. Looking forward to next > Wednesday! > > > > Cheers, > > Isabelle > > > > > > On Tue, Jul 7, 2026 at 1:16 PM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > Hi Isabel, > > Yes, I will make it. 100% confirmed > > > > Thank you for thinking of me. > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:49 AM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hey Javier, > > > > The invite is, of course, open to everyone on your team! I haven't reached > out to anyone at Mindshare x CIBC beyond you. > > > > For the CIBC client-direct team, I sent the invite to those who are based > downtown. As you know, they're in the office on Thursdays, so it seemed > more likely that team members who live downtown would be able to join these > events. > > > > So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their > inbox, but I haven't received any responses yet. The option for them to > extend out to their colleagues is there! > > > > Let me know if you have any other questions. Hope you can make it! > > > > Cheers, > > Isabelle > > > > On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > Hi Isabelle, thanks for the invite. > > Can I ask you who at CIBC you have mentioned this to, or anyone else in > our team? > > Sorry for asking, but I need to almost review who is going or not every > time. > > > > Thanks > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:27 AM > *To:* Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano < > javier.zambrano@wppmedia.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi friends, > > > > We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're > invited! > > @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to > some of the CIBC team as well! > > @Afsaneh Hannani <afsaneh.hannani@wppmedia.com> - I have Brigitte down as > a tentative yes. > > > > Let me know if you can make it, and I'll send over a calendar invite. Feel > free to extend out to your colleagues as well. > > > > > > All the best, > > Isabelle > > > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or

OK that’s generous. We are counting around 4 to 5 people. * Vishwa Malakiya, vishwa.malakiya@wppmedia.com<mailto:vishwa.malakiya@wppmedia.com> * Erwin Ong, Erwin.Ong@wppmedia.com<mailto:Erwin.Ong@wppmedia.com> * Yash Mahadik yash.mahadik@wppmedia.com<mailto:yash.mahadik@wppmedia.com> * Kritin Shetty, Kritin.Shetty@wppmedia.com<mailto:Kritin.Shetty@wppmedia.com> * Sarah, Pending - Monday Thank you, [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Sent: July 8, 2026 4:26 PM To: Javier Zambrano <javier.zambrano@wppmedia.com> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External: Go wild! Say 10 people? On Wed, Jul 8, 2026 at 4:24 PM Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> wrote: Thanks, Isabelle, I was asked how many of the WPP Media CIBC team I should share the invite with? Let me know a number if you can. Thanks, [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 8, 2026 1:05 PM To: Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi Javi, Below are the CIBC Programmatic clients who will be attending next Wednesday's viewing party: * Lucas Sgro * Ealaf Junejo * Peter Paik * Vina Berisha Lucas has been representing the team in the email responses. He's excited that you'll be joining! Feel free to extend to other colleagues too. Looking forward to next Wednesday! Cheers, Isabelle On Tue, Jul 7, 2026 at 1:16 PM Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> wrote: Hi Isabel, Yes, I will make it. 100% confirmed Thank you for thinking of me. [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 7, 2026 10:49 AM To: Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> Subject: Re: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hey Javier, The invite is, of course, open to everyone on your team! I haven't reached out to anyone at Mindshare x CIBC beyond you. For the CIBC client-direct team, I sent the invite to those who are based downtown. As you know, they're in the office on Thursdays, so it seemed more likely that team members who live downtown would be able to join these events. So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their inbox, but I haven't received any responses yet. The option for them to extend out to their colleagues is there! Let me know if you have any other questions. Hope you can make it! Cheers, Isabelle On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> wrote: Hi Isabelle, thanks for the invite. Can I ask you who at CIBC you have mentioned this to, or anyone else in our team? Sorry for asking, but I need to almost review who is going or not every time. Thanks [Mindshare] Javier Zambrano Manager, Media Planning From: Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> Sent: July 7, 2026 10:27 AM To: Afsaneh Hannani <afsaneh.hannani@wppmedia.com<mailto:afsaneh.hannani@wppmedia.com>>; Javier Zambrano <javier.zambrano@wppmedia.com<mailto:javier.zambrano@wppmedia.com>> Subject: You're Invited | FIFA Viewing Party Semi-Final Edition External: Hi friends, We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're invited! @Javier Zambrano<mailto:javier.zambrano@wppmedia.com> - I've mentioned it to some of the CIBC team as well! @Afsaneh Hannani<mailto:afsaneh.hannani@wppmedia.com> - I have Brigitte down as a tentative yes. Let me know if you can make it, and I'll send over a calendar invite. Feel fr

That sounds great! I've added them to the list and sent over a calendar invite too. Looking forward to it! Cheers, Isabelle On Fri, Jul 10, 2026 at 5:30 PM Javier Zambrano < javier.zambrano@wppmedia.com> wrote: > OK that’s generous. > > We are counting around 4 to 5 people. > > - Vishwa Malakiya, vishwa.malakiya@wppmedia.com > - Erwin Ong, Erwin.Ong@wppmedia.com > - Yash Mahadik yash.mahadik@wppmedia.com > - Kritin Shetty, Kritin.Shetty@wppmedia.com > - Sarah, Pending - Monday > > > > Thank you, > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 4:26 PM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Go wild! Say 10 people? > > > > > > On Wed, Jul 8, 2026 at 4:24 PM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > > > Thanks, Isabelle, > > I was asked how many of the WPP Media CIBC team I should share the invite > with? > > > > Let me know a number if you can. > > > > Thanks, > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 8, 2026 1:05 PM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi Javi, > > > > Below are the CIBC Programmatic clients who will be attending next > Wednesday's viewing party: > > - Lucas Sgro > - Ealaf Junejo > - Peter Paik > - Vina Berisha > > > > Lucas has been representing the team in the email responses. He's excited > that you'll be joining! > > > > Feel free to extend to other colleagues too. Looking forward to next > Wednesday! > > > > Cheers, > > Isabelle > > > > > > On Tue, Jul 7, 2026 at 1:16 PM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > Hi Isabel, > > Yes, I will make it. 100% confirmed > > > > Thank you for thinking of me. > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:49 AM > *To:* Javier Zambrano <javier.zambrano@wppmedia.com> > *Subject:* Re: You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hey Javier, > > > > The invite is, of course, open to everyone on your team! I haven't reached > out to anyone at Mindshare x CIBC beyond you. > > > > For the CIBC client-direct team, I sent the invite to those who are based > downtown. As you know, they're in the office on Thursdays, so it seemed > more likely that team members who live downtown would be able to join these > events. > > > > So far, Lucas Sgro, Peter Paik, and Vina Berisha have the invite in their > inbox, but I haven't received any responses yet. The option for them to > extend out to their colleagues is there! > > > > Let me know if you have any other questions. Hope you can make it! > > > > Cheers, > > Isabelle > > > > On Tue, Jul 7, 2026 at 10:41 AM Javier Zambrano < > javier.zambrano@wppmedia.com> wrote: > > Hi Isabelle, thanks for the invite. > > Can I ask you who at CIBC you have mentioned this to, or anyone else in > our team? > > Sorry for asking, but I need to almost review who is going or not every > time. > > > > Thanks > > > > > > > > [image: Mindshare] > > Javier Zambrano > > *Manager, Media Planning* > > > > > > *From:* Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Sent:* July 7, 2026 10:27 AM > *To:* Afsaneh Hannani <afsaneh.hannani@wppmedia.com>; Javier Zambrano < > javier.zambrano@wppmedia.com> > *Subject:* You're Invited | FIFA Viewing Party Semi-Final Edition > > > > *External:* > > > > Hi friends, > > > > We're hosting a FIFA World Cup Watch Party on the Ideon Rooftop and you're > invited! > > @Javier Zambrano <javier.zambrano@wppmedia.com> - I've mentioned it to

Hi Tina, Thanks again! A few questions/additional request below: Display (including news sites) For EN news site 320x50, the CTR is 0%. Is it just one of those things, or is there any lessons to be learned here? Asking just in case CM asks, haha Display (including news sites) The English metrics reported in the "Creative Insights” tab and the “Delivered” section of the "Booking Summary” seem to be different. Can you double check and let me know? Booking Summary “Delivered” section shows: * ENG Standard Display: 601,067 Impressions, 601 Clicks * ENG Display News Sites: 398,789 Impressions, 635 Clicks Creative Insight tab shows: * ENG Standard Display: 598,172 Impressions, 1,056 Clicks * ENG Display News Sites: 773,519 Impressions, 635 Clicks META Are you able to share the metrics separately for IG and FB? If not, no worries - kindly let us know! Top Sites Are you also able to share top sites by impressions? Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 9, 2026, at 2:21 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote: Hi Tina, Amazing news & thank you for the flight 1 reporting with insights. All sounds great, we’ll review the report in detail and get back to you if we need additional metrics or have any questions. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu! Please see attached for the end of Flight 1 reporting. The flight achieved 100.9% delivery! A couple of notes on performance below; English Standard Display and News Sites achieved exceptional viewability (94.19% and 94.59%). Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a 0.16% CTR (English) and 0.15% CTR (French). Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and 90.79% for French. Meta generated 10,782 of the campaign’s 12,315 total clicks, with an overall 1.34% CTR. English Meta: Reels were the top performer (1.61% CTR), followed by Feed (1.49% CTR). French Meta: Feed placements were the primary driver, achieving a 1.33% CTR, with an overall French Meta CTR of 1.04%. Please let us know if you have any questions! T On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the progress update! Looks great overall! For the ones that we are currently pacing slightly behind, I know you're optimizing with the goal of reaching 100% delivery so I guess we’ll see where we are at the next check in? Really great to see that all the channels are performing well in terms of CTR and VCR/LTR! Thank you, Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 12, 2026, at 1:22 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Please see attached for reporting to June 9th. I have provided notes on the Booking Summary and Creative insights tabs, please let me know if you have any questions or would like to see the data laid out differently. Going into the weekend, We are currently 99% to pace for Display with an overall CPM just a tad high at $7.23, I am working hard to bring these in line with the IO for you. CTR for the Display campaign to date is currently 0.15%, which is above benchmark! Audio is showing a strong LTR of 99.09% overall Meta EN shows a 1.71% CTR and FR at 0.90% CTR. I will continue to work the audience to bring up the FR results. Thank-you! T On Fri, Jun 12, 2026 at 9:19 AM Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu - Happy Friday! :) I am finalizing reporting this morning and will send your way today! T On Fri, Jun 12, 2026 at 9:07 AM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina & all, Happy Friday!

Hi Mayu I will review and get back to you with the answers tomorrow! Have a great night! T On Thu, Jul 9, 2026 at 4:06 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Hi Tina, > > Thanks again! A few questions/additional request below: > > *Display (including news sites)* > For EN news site 320x50, the CTR is 0%. Is it just one of those things, or > is there any lessons to be learned here? Asking just in case CM asks, haha > > > *Display (including news sites)* > The English metrics reported in the "Creative Insights” tab and the > “Delivered” section of the "Booking Summary” seem to be different. Can you > double check and let me know? > > *Booking Summary “Delivered” section shows:* > > - ENG Standard Display: 601,067 Impressions, 601 Clicks > - ENG Display News Sites: 398,789 Impressions, 635 Clicks > > > *Creative Insight tab shows:* > > - ENG Standard Display: 598,172 Impressions, 1,056 Clicks > - ENG Display News Sites: 773,519 Impressions, 635 Clicks > > > *META* > Are you able to share the metrics separately for IG and FB? If not, no > worries - kindly let us know! > > *Top Sites* > Are you also able to share top sites by impressions? > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 9, 2026, at 2:21 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Tina, > > Amazing news & thank you for the flight 1 reporting with insights. All > sounds great, we’ll review the report in detail and get back to you if we > need additional metrics or have any questions. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu! > Please see attached for the end of Flight 1 reporting. The flight > achieved 100.9% delivery! A couple of notes on performance below; > > English Standard Display and News Sites achieved exceptional viewability > (94.19% and 94.59%). > Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a > 0.16% CTR (English) and 0.15% CTR (French). > Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and > 90.79% for French. > Meta generated 10,782 of the campaign’s 12,315 total clicks, with an > overall 1.34% CTR. > English Meta: Reels were the top performer (1.61% CTR), followed by Feed > (1.49% CTR). > French Meta: Feed placements were the primary driver, achieving a 1.33% > CTR, with an overall French Meta CTR of 1.04%. > > Please let us know if you have any questions! > > T > > > On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Thank you for the progress update! >> >> Looks great overall! For the ones that we are currently pacing slightly >> behind, I know you're optimizing with the goal of reaching 100% delivery so >> I guess we’ll see where we are at the next check in? Really great to see >> that all the channels are performing well in terms of CTR and VCR/LTR! >> >> Thank you, >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 12, 2026, at 1:22 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Please see attached for reporting to June 9th. I have provided notes on >> the Booking Summary and Creative insights tabs, please let me know if you >> have any questions or would like to see the data laid out differently. >> >> Going into the weekend, >> We are currently 99% to pace for Display with an overall CPM just a tad >> high at $7.23, I am working hard to bring these in line with the IO for >> you. >> CTR for the Display campaign to date is currently 0.15%, which is >> above benchmark! >> Audio is showing a strong LTR of 99.09% overall >> Meta EN shows a 1.71% CTR and FR at 0.90% CTR. I will continue to work >> the audience to bring up the FR results. >> >> Thank-you! >> T >> >> On

Sorry adding one more question below re: Audio On Jul 9, 2026, at 4:05 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote: Hi Tina, Thanks again! A few questions/additional request below: Display (including news sites) For EN news site 320x50, the CTR is 0%. Is it just one of those things, or is there any lessons to be learned here? Asking just in case CM asks, haha Display (including news sites) The English metrics reported in the "Creative Insights” tab and the “Delivered” section of the "Booking Summary” seem to be different. Can you double check and let me know? Booking Summary “Delivered” section shows: * ENG Standard Display: 601,067 Impressions, 601 Clicks * ENG Display News Sites: 398,789 Impressions, 635 Clicks Creative Insight tab shows: * ENG Standard Display: 598,172 Impressions, 1,056 Clicks * ENG Display News Sites: 773,519 Impressions, 635 Clicks META Are you able to share the metrics separately for IG and FB? If not, no worries - kindly let us know! Top Sites Are you also able to share top sites by impressions? Audio For English, Reach (unique user) is higher than Impressions. Can you double check? * EN impressions: 165,591, reach: 240,561 * FR impressions: 19,989, reach 15,137…reported frequency is 2 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 9, 2026, at 2:21 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca> wrote: Hi Tina, Amazing news & thank you for the flight 1 reporting with insights. All sounds great, we’ll review the report in detail and get back to you if we need additional metrics or have any questions. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> wrote: Hi Mayu! Please see attached for the end of Flight 1 reporting. The flight achieved 100.9% delivery! A couple of notes on performance below; English Standard Display and News Sites achieved exceptional viewability (94.19% and 94.59%). Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a 0.16% CTR (English) and 0.15% CTR (French). Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and 90.79% for French. Meta generated 10,782 of the campaign’s 12,315 total clicks, with an overall 1.34% CTR. English Meta: Reels were the top performer (1.61% CTR), followed by Feed (1.49% CTR). French Meta: Feed placements were the primary driver, achieving a 1.33% CTR, with an overall French Meta CTR of 1.04%. Please let us know if you have any questions! T On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the progress update! Looks great overall! For the ones that we are currently pacing slightly behind, I know you're optimizing with the goal of reaching 100% delivery so I guess we’ll see where we are at the next check in? Really great to see that all the channels are performing well in terms of CTR and VCR/LTR! Thank you, Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 12, 2026, at 1:22 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Please see attached for reporting to June 9th. I have provided notes on the Booking Summary and Creative insights tabs, please let me know if you have any questions or would like to see the data laid out differently. Going into the weekend, We are currently 99% to pace for Display with an overall CPM just a tad high at $7.23, I am working hard to bring these in line with the IO for you. CTR for the Display campaign to date is currently 0.15%, which is above benchmark! Audio is showing a strong LTR of 99.09% overall Meta EN shows a 1.71% CTR and FR at 0.90% CTR. I will continue to work the audience to bring up the FR results. Thank-you! T On Fri, Jun 12, 2026 at 9:19 AM Tina Preussner <tina.pre

Hey Daniel and Issy Not sure what happened to my Excel sort or if I sent an older version. I will go through I again in the morning with fresh eyes. T *Tina Preussner**Senior AdOps Specialist * 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 On Thu, Jul 9, 2026, 4:17 p.m. Tina Preussner <tina.preussner@ideonmedia.com> wrote: > Hi Mayu > I will review and get back to you with the answers tomorrow! > > Have a great night! > T > > On Thu, Jul 9, 2026 at 4:06 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Thanks again! A few questions/additional request below: >> >> *Display (including news sites)* >> For EN news site 320x50, the CTR is 0%. Is it just one of those things, >> or is there any lessons to be learned here? Asking just in case CM asks, >> haha >> >> >> *Display (including news sites)* >> The English metrics reported in the "Creative Insights” tab and the >> “Delivered” section of the "Booking Summary” seem to be different. Can you >> double check and let me know? >> >> *Booking Summary “Delivered” section shows:* >> >> - ENG Standard Display: 601,067 Impressions, 601 Clicks >> - ENG Display News Sites: 398,789 Impressions, 635 Clicks >> >> >> *Creative Insight tab shows:* >> >> - ENG Standard Display: 598,172 Impressions, 1,056 Clicks >> - ENG Display News Sites: 773,519 Impressions, 635 Clicks >> >> >> *META* >> Are you able to share the metrics separately for IG and FB? If not, no >> worries - kindly let us know! >> >> *Top Sites* >> Are you also able to share top sites by impressions? >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 9, 2026, at 2:21 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi Tina, >> >> Amazing news & thank you for the flight 1 reporting with insights. All >> sounds great, we’ll review the report in detail and get back to you if we >> need additional metrics or have any questions. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> >> wrote: >> >> Hi Mayu! >> Please see attached for the end of Flight 1 reporting. The flight >> achieved 100.9% delivery! A couple of notes on performance below; >> >> English Standard Display and News Sites achieved exceptional viewability >> (94.19% and 94.59%). >> Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a >> 0.16% CTR (English) and 0.15% CTR (French). >> Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and >> 90.79% for French. >> Meta generated 10,782 of the campaign’s 12,315 total clicks, with an >> overall 1.34% CTR. >> English Meta: Reels were the top performer (1.61% CTR), followed by Feed >> (1.49% CTR). >> French Meta: Feed placements were the primary driver, achieving a 1.33% >> CTR, with an overall French Meta CTR of 1.04%. >> >> Please let us know if you have any questions! >> >> T >> >> >> On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Thank you for the progress update! >>> >>> Looks great overall! For the ones that we are currently pacing slightly >>> behind, I know you're optimizing with the goal of reaching 100% delivery so >>> I guess we’ll see where we are at the next check in? Really great to see >>> that all the channels are performing well in terms of CTR and VCR/LTR! >>> >>> Thank you, >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 12, 2026, at 1:22 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu >>> Please see attached for reporting to June 9th. I have provided notes on >>> the Booking Summary and Creative insights tabs, please let me know if you >>> have any questions or would like to see the data laid out differently. >>> >>> Goi

Problems with Excel. . . Do you want to have her send to us, and for Mayu to receive from you? I know it's extra work. It's a good opportunity to help ease the transition until someone else on the team can help? On Thu, Jul 9, 2026 at 4:31 PM Tina Preussner <tina.preussner@ideonmedia.com> wrote: > Hey Daniel and Issy > Not sure what happened to my Excel sort or if I sent an older version. I > will go through I again in the morning with fresh eyes. > > T > > > *Tina Preussner**Senior AdOps Specialist * > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > > > > > > > On Thu, Jul 9, 2026, 4:17 p.m. Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Hi Mayu >> I will review and get back to you with the answers tomorrow! >> >> Have a great night! >> T >> >> On Thu, Jul 9, 2026 at 4:06 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Thanks again! A few questions/additional request below: >>> >>> *Display (including news sites)* >>> For EN news site 320x50, the CTR is 0%. Is it just one of those things, >>> or is there any lessons to be learned here? Asking just in case CM asks, >>> haha >>> >>> >>> *Display (including news sites)* >>> The English metrics reported in the "Creative Insights” tab and the >>> “Delivered” section of the "Booking Summary” seem to be different. Can you >>> double check and let me know? >>> >>> *Booking Summary “Delivered” section shows:* >>> >>> - ENG Standard Display: 601,067 Impressions, 601 Clicks >>> - ENG Display News Sites: 398,789 Impressions, 635 Clicks >>> >>> >>> *Creative Insight tab shows:* >>> >>> - ENG Standard Display: 598,172 Impressions, 1,056 Clicks >>> - ENG Display News Sites: 773,519 Impressions, 635 Clicks >>> >>> >>> *META* >>> Are you able to share the metrics separately for IG and FB? If not, no >>> worries - kindly let us know! >>> >>> *Top Sites* >>> Are you also able to share top sites by impressions? >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jul 9, 2026, at 2:21 PM, Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Hi Tina, >>> >>> Amazing news & thank you for the flight 1 reporting with insights. All >>> sounds great, we’ll review the report in detail and get back to you if we >>> need additional metrics or have any questions. >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jul 8, 2026, at 9:46 AM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi Mayu! >>> Please see attached for the end of Flight 1 reporting. The flight >>> achieved 100.9% delivery! A couple of notes on performance below; >>> >>> English Standard Display and News Sites achieved exceptional viewability >>> (94.19% and 94.59%). >>> Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a >>> 0.16% CTR (English) and 0.15% CTR (French). >>> Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and >>> 90.79% for French. >>> Meta generated 10,782 of the campaign’s 12,315 total clicks, with an >>> overall 1.34% CTR. >>> English Meta: Reels were the top performer (1.61% CTR), followed by Feed >>> (1.49% CTR). >>> French Meta: Feed placements were the primary driver, achieving a 1.33% >>> CTR, with an overall French Meta CTR of 1.04%. >>> >>> Please let us know if you have any questions! >>> >>> T >>> >>> >>> On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Hi Tina, >>>> >>>> Thank you for the progress update! >>>> >>>> Looks great overall! For the ones that we are currently pacing slightly >>>> behind, I know you're optimizing with the goal of reaching 100% delivery so >>>> I guess we’ll see where we are at the next check in? Really great to see >>>> that all the channels are performing well in terms of CTR and VCR/LTR! >>>> >>>> Thank you, >>>> May

Heyo! Can I get your eyes on this one please? I reran reports this morning and resorted. I believe I have covered off all Mayu's asks On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Sorry adding one more question below re: Audio > > > On Jul 9, 2026, at 4:05 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Tina, > > Thanks again! A few questions/additional request below: > > *Display (including news sites)* > For EN news site 320x50, the CTR is 0%. Is it just one of those things, or > is there any lessons to be learned here? Asking just in case CM asks, haha > > > *Display (including news sites)* > The English metrics reported in the "Creative Insights” tab and the > “Delivered” section of the "Booking Summary” seem to be different. Can you > double check and let me know? > > *Booking Summary “Delivered” section shows:* > > - ENG Standard Display: 601,067 Impressions, 601 Clicks > - ENG Display News Sites: 398,789 Impressions, 635 Clicks > > > *Creative Insight tab shows:* > > - ENG Standard Display: 598,172 Impressions, 1,056 Clicks > - ENG Display News Sites: 773,519 Impressions, 635 Clicks > > > *META* > Are you able to share the metrics separately for IG and FB? If not, no > worries - kindly let us know! > > *Top Sites* > Are you also able to share top sites by impressions? > > *Audio * > > For English, Reach (unique user) is higher than Impressions. Can you > double check? > > - EN impressions: 165,591, reach: 240,561 > - FR impressions: 19,989, reach 15,137…reported frequency is 2 > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 9, 2026, at 2:21 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Tina, > > Amazing news & thank you for the flight 1 reporting with insights. All > sounds great, we’ll review the report in detail and get back to you if we > need additional metrics or have any questions. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu! > Please see attached for the end of Flight 1 reporting. The flight > achieved 100.9% delivery! A couple of notes on performance below; > > English Standard Display and News Sites achieved exceptional viewability > (94.19% and 94.59%). > Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a > 0.16% CTR (English) and 0.15% CTR (French). > Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and > 90.79% for French. > Meta generated 10,782 of the campaign’s 12,315 total clicks, with an > overall 1.34% CTR. > English Meta: Reels were the top performer (1.61% CTR), followed by Feed > (1.49% CTR). > French Meta: Feed placements were the primary driver, achieving a 1.33% > CTR, with an overall French Meta CTR of 1.04%. > > Please let us know if you have any questions! > > T > > > On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Thank you for the progress update! >> >> Looks great overall! For the ones that we are currently pacing slightly >> behind, I know you're optimizing with the goal of reaching 100% delivery so >> I guess we’ll see where we are at the next check in? Really great to see >> that all the channels are performing well in terms of CTR and VCR/LTR! >> >> Thank you, >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 12, 2026, at 1:22 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Please see attached for reporting to June 9th. I have provided notes on >> the Booking Summary and Creative insights tabs, please let me know if you >> have any questions or would like to see the data laid out differently. >> >> Going into the weekend, >> We are currently 99% to pace for Display with

Do you happen to have the raw report handy too? I'll look through now On Fri, Jul 10, 2026 at 3:11 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Heyo! > Can I get your eyes on this one please? I reran reports this morning and > resorted. I believe I have covered off all Mayu's asks > > > > > > On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Sorry adding one more question below re: Audio >> >> >> On Jul 9, 2026, at 4:05 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi Tina, >> >> Thanks again! A few questions/additional request below: >> >> *Display (including news sites)* >> For EN news site 320x50, the CTR is 0%. Is it just one of those things, >> or is there any lessons to be learned here? Asking just in case CM asks, >> haha >> >> >> *Display (including news sites)* >> The English metrics reported in the "Creative Insights” tab and the >> “Delivered” section of the "Booking Summary” seem to be different. Can you >> double check and let me know? >> >> *Booking Summary “Delivered” section shows:* >> >> - ENG Standard Display: 601,067 Impressions, 601 Clicks >> - ENG Display News Sites: 398,789 Impressions, 635 Clicks >> >> >> *Creative Insight tab shows:* >> >> - ENG Standard Display: 598,172 Impressions, 1,056 Clicks >> - ENG Display News Sites: 773,519 Impressions, 635 Clicks >> >> >> *META* >> Are you able to share the metrics separately for IG and FB? If not, no >> worries - kindly let us know! >> >> *Top Sites* >> Are you also able to share top sites by impressions? >> >> *Audio * >> >> For English, Reach (unique user) is higher than Impressions. Can you >> double check? >> >> - EN impressions: 165,591, reach: 240,561 >> - FR impressions: 19,989, reach 15,137…reported frequency is 2 >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 9, 2026, at 2:21 PM, Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >> Hi Tina, >> >> Amazing news & thank you for the flight 1 reporting with insights. All >> sounds great, we’ll review the report in detail and get back to you if we >> need additional metrics or have any questions. >> >> >> Thank you! >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> >> wrote: >> >> Hi Mayu! >> Please see attached for the end of Flight 1 reporting. The flight >> achieved 100.9% delivery! A couple of notes on performance below; >> >> English Standard Display and News Sites achieved exceptional viewability >> (94.19% and 94.59%). >> Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a >> 0.16% CTR (English) and 0.15% CTR (French). >> Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and >> 90.79% for French. >> Meta generated 10,782 of the campaign’s 12,315 total clicks, with an >> overall 1.34% CTR. >> English Meta: Reels were the top performer (1.61% CTR), followed by Feed >> (1.49% CTR). >> French Meta: Feed placements were the primary driver, achieving a 1.33% >> CTR, with an overall French Meta CTR of 1.04%. >> >> Please let us know if you have any questions! >> >> T >> >> >> On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Hi Tina, >>> >>> Thank you for the progress update! >>> >>> Looks great overall! For the ones that we are currently pacing slightly >>> behind, I know you're optimizing with the goal of reaching 100% delivery so >>> I guess we’ll see where we are at the next check in? Really great to see >>> that all the channels are performing well in terms of CTR and VCR/LTR! >>> >>> Thank you, >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc. >>> 416-922-8115 x2450 >>> >>> On Jun 12, 2026, at 1:22 PM, Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>> Hi M

Please take another pass at it Tina. There are still mistakes. I have attached the latest. I stopped reviewing at the highlighted section . . . I'm not seeing an attempt to answer Mayu's questions below. Below are my thoughts. Can you both review. If all looks good, @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> - can you reach out to Mayu with the updates please? *Display (including news sites)* For EN news site 320x50, the CTR is 0%. Is it just one of those things, or is there any lessons to be learned here? Asking just in case CM asks, haha IDEON: Apologies for the reporting error. The EN Display News Site 320x50 CTR is 0.0.12%. The larger ad units command higher attention and CTRs, whereas the mobile banner (320x50) generates healthy impression volumes with CTRs within the benchmark range *Display (including news sites)* The English metrics reported in the "Creative Insights” tab and the “Delivered” section of the "Booking Summary” seem to be different. Can you double check and let me know? @Tina Preussner <tina.preussner@ideonmedia.com> - this is still incorrect!!! Please address. Booking Summary Impressions Delivered for English Rows 14-16 are 1,165,447 whereas the Creative Insights rows 10-20 total to 1,165,548 *Booking Summary “Delivered” section shows:* - ENG Standard Display: 601,067 Impressions, 601 Clicks - ENG Display News Sites: 398,789 Impressions, 635 Clicks *Creative Insight tab shows:* - ENG Standard Display: 598,172 Impressions, 1,056 Clicks - ENG Display News Sites: 773,519 Impressions, 635 Clicks *META* Are you able to share the metrics separately for IG and FB? If not, no worries - kindly let us know! *Top Sites* Are you also able to share top sites by impressions? *Audio * For English, Reach (unique user) is higher than Impressions. Can you double check? - EN impressions: 165,591, reach: 240,561 - FR impressions: 19,989, reach 15,137…reported frequency is 2 On Fri, Jul 10, 2026 at 3:12 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Do you happen to have the raw report handy too? I'll look through now > > > On Fri, Jul 10, 2026 at 3:11 PM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Heyo! >> Can I get your eyes on this one please? I reran reports this morning >> and resorted. I believe I have covered off all Mayu's asks >> >> >> >> >> >> On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu < >> mayu.okutsu@breescommunications.ca> wrote: >> >>> Sorry adding one more question below re: Audio >>> >>> >>> On Jul 9, 2026, at 4:05 PM, Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>> Hi Tina, >>> >>> Thanks again! A few questions/additional request below: >>> >>> *Display (including news sites)* >>> For EN news site 320x50, the CTR is 0%. Is it just one of those things, >>> or is there any lessons to be learned here? Asking just in case CM asks, >>> haha >>> >>> >>> *Display (including news sites)* >>> The English metrics reported in the "Creative Insights” tab and the >>> “Delivered” section of the "Booking Summary” seem to be different. Can you >>> double check and let me know? >>> >>> *Booking Summary “Delivered” section shows:* >>> >>> - ENG Standard Display: 601,067 Impressions, 601 Clicks >>> - ENG Display News Sites: 398,789 Impressions, 635 Clicks >>> >>> >>> *Creative Insight tab shows:* >>> >>> - ENG Standard Display: 598,172 Impressions, 1,056 Clicks >>> - ENG Display News Sites: 773,519 Impressions, 635 Clicks >>> >>> >>> *META* >>> Are you able to share the metrics separately for IG and FB? If not, no >>> worries - kindly let us know! >>> >>> *Top Sites* >>> Are you also able to share top sites by impressions? >>> >>> *Audio * >>> >>> For English, Reach (unique user) is higher than Impressions. Can you >>> double check? >>> >>> - EN impressions: 165,591, reach: 240,561 >>> - FR impressions: 19,989, reach 15,137…reported frequency is 2 >>> >>> >>> Thank you! >>> Mayu >>> >>> Mayu Okutsu >>> >>> Account Manager >>> Brees Communications Inc.

Thanks for your eyes! Sorry I missed the explanation below when I sent to you So regarding this - Booking Summary Impressions Delivered for English Rows 14-16 are 1,165,447 whereas the Creative Insights rows 10-20 total to 1,165,548 The impressions in booking summary G15 (398,789) were accidentally transposed into creative insights E15, which was incorrect. The impressions delivered was 999,949 for the two combined @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> lets regroup when you have a moment On Fri, Jul 10, 2026 at 3:30 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Please take another pass at it Tina. There are still mistakes. I have > attached the latest. I stopped reviewing at the highlighted section . . . > > I'm not seeing an attempt to answer Mayu's questions below. Below are my > thoughts. Can you both review. If all looks good, @Daniel Elmaleh > <daniel.elmaleh@ideonmedia.com> - can you reach out to Mayu with the > updates please? > > *Display (including news sites)* > For EN news site 320x50, the CTR is 0%. Is it just one of those things, > or is there any lessons to be learned here? Asking just in case CM asks, > haha > IDEON: Apologies for the reporting error. The EN Display News Site 320x50 > CTR is 0.0.12%. The larger ad units command higher attention and CTRs, > whereas the mobile banner (320x50) generates healthy impression volumes > with CTRs within the benchmark range > > *Display (including news sites)* > The English metrics reported in the "Creative Insights” tab and the > “Delivered” section of the "Booking Summary” seem to be different. Can you double > check and let me know? > @Tina Preussner <tina.preussner@ideonmedia.com> - this is still > incorrect!!! Please address. Booking Summary Impressions Delivered for > English Rows 14-16 are 1,165,447 whereas the Creative Insights rows 10-20 > total to 1,165,548 > > > *Booking Summary “Delivered” section shows:* > > - ENG Standard Display: 601,067 Impressions, 601 Clicks > - ENG Display News Sites: 398,789 Impressions, 635 Clicks > > > *Creative Insight tab shows:* > > - ENG Standard Display: 598,172 Impressions, 1,056 Clicks > - ENG Display News Sites: 773,519 Impressions, 635 Clicks > > > *META* > Are you able to share the metrics separately for IG and FB? If not, no > worries - kindly let us know! > > *Top Sites* > Are you also able to share top sites by impressions? > > *Audio * > > For English, Reach (unique user) is higher than Impressions. Can you > double check? > > - EN impressions: 165,591, reach: 240,561 > - FR impressions: 19,989, reach 15,137…reported frequency is 2 > > > > > On Fri, Jul 10, 2026 at 3:12 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Do you happen to have the raw report handy too? I'll look through now >> >> >> On Fri, Jul 10, 2026 at 3:11 PM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Heyo! >>> Can I get your eyes on this one please? I reran reports this morning >>> and resorted. I believe I have covered off all Mayu's asks >>> >>> >>> >>> >>> >>> On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu < >>> mayu.okutsu@breescommunications.ca> wrote: >>> >>>> Sorry adding one more question below re: Audio >>>> >>>> >>>> On Jul 9, 2026, at 4:05 PM, Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>> Hi Tina, >>>> >>>> Thanks again! A few questions/additional request below: >>>> >>>> *Display (including news sites)* >>>> For EN news site 320x50, the CTR is 0%. Is it just one of those things, >>>> or is there any lessons to be learned here? Asking just in case CM asks, >>>> haha >>>> >>>> >>>> *Display (including news sites)* >>>> The English metrics reported in the "Creative Insights” tab and the >>>> “Delivered” section of the "Booking Summary” seem to be different. Can you >>>> double check and let me know? >>>> >>>> *Booking Summary “Delivered” section shows:* >>>> >>>> - ENG Standard Display: 601,067 Impressions, 601 Clicks >>>> - ENG Display News S

Let me review the report and get back to you here. I might only have time to review this tonight. There's a couple things I need to do before EOD, then baby, then work. On Fri, Jul 10, 2026 at 3:45 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Thanks for your eyes! Sorry I missed the explanation below when I sent > to you > > So regarding this - Booking Summary Impressions Delivered for English > Rows 14-16 are 1,165,447 whereas the Creative Insights rows 10-20 total to > 1,165,548 > The impressions in booking summary G15 (398,789) were accidentally > transposed into creative insights E15, which was incorrect. The > impressions delivered was 999,949 for the two combined > > @Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> lets regroup when you > have a moment > > > > > On Fri, Jul 10, 2026 at 3:30 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Please take another pass at it Tina. There are still mistakes. I have >> attached the latest. I stopped reviewing at the highlighted section . . . >> >> I'm not seeing an attempt to answer Mayu's questions below. Below are my >> thoughts. Can you both review. If all looks good, @Daniel Elmaleh >> <daniel.elmaleh@ideonmedia.com> - can you reach out to Mayu with the >> updates please? >> >> *Display (including news sites)* >> For EN news site 320x50, the CTR is 0%. Is it just one of those things, >> or is there any lessons to be learned here? Asking just in case CM asks, >> haha >> IDEON: Apologies for the reporting error. The EN Display News Site 320x50 >> CTR is 0.0.12%. The larger ad units command higher attention and CTRs, >> whereas the mobile banner (320x50) generates healthy impression volumes >> with CTRs within the benchmark range >> >> *Display (including news sites)* >> The English metrics reported in the "Creative Insights” tab and the >> “Delivered” section of the "Booking Summary” seem to be different. Can you double >> check and let me know? >> @Tina Preussner <tina.preussner@ideonmedia.com> - this is still >> incorrect!!! Please address. Booking Summary Impressions Delivered for >> English Rows 14-16 are 1,165,447 whereas the Creative Insights rows 10-20 >> total to 1,165,548 >> >> >> *Booking Summary “Delivered” section shows:* >> >> - ENG Standard Display: 601,067 Impressions, 601 Clicks >> - ENG Display News Sites: 398,789 Impressions, 635 Clicks >> >> >> *Creative Insight tab shows:* >> >> - ENG Standard Display: 598,172 Impressions, 1,056 Clicks >> - ENG Display News Sites: 773,519 Impressions, 635 Clicks >> >> >> *META* >> Are you able to share the metrics separately for IG and FB? If not, no >> worries - kindly let us know! >> >> *Top Sites* >> Are you also able to share top sites by impressions? >> >> *Audio * >> >> For English, Reach (unique user) is higher than Impressions. Can you >> double check? >> >> - EN impressions: 165,591, reach: 240,561 >> - FR impressions: 19,989, reach 15,137…reported frequency is 2 >> >> >> >> >> On Fri, Jul 10, 2026 at 3:12 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Do you happen to have the raw report handy too? I'll look through now >>> >>> >>> On Fri, Jul 10, 2026 at 3:11 PM Tina Preussner < >>> tina.preussner@ideonmedia.com> wrote: >>> >>>> Heyo! >>>> Can I get your eyes on this one please? I reran reports this morning >>>> and resorted. I believe I have covered off all Mayu's asks >>>> >>>> >>>> >>>> >>>> >>>> On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu < >>>> mayu.okutsu@breescommunications.ca> wrote: >>>> >>>>> Sorry adding one more question below re: Audio >>>>> >>>>> >>>>> On Jul 9, 2026, at 4:05 PM, Mayu Okutsu < >>>>> mayu.okutsu@breescommunications.ca> wrote: >>>>> >>>>> Hi Tina, >>>>> >>>>> Thanks again! A few questions/additional request below: >>>>> >>>>> *Display (including news sites)* >>>>> For EN news site 320x50, the CTR is 0%. Is it just one of those >>>>> things, or is there any lessons to be learned here? Asking just in case CM >>>>> asks, haha

Daniel -thank you. And can you let Mayu know this is a next week thing please? On Jul 10, 2026, at 4:03 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote:  Let me review the report and

Hi Mayu, Apologies here - we'll have the full report updated and sent to you on Monday. Let me know if there's anything else you need in the meantime. Cheers, Daniel On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu < mayu.okutsu@breescommunications.ca> wrote: > Sorry adding one more question below re: Audio > > > On Jul 9, 2026, at 4:05 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Tina, > > Thanks again! A few questions/additional request below: > > *Display (including news sites)* > For EN news site 320x50, the CTR is 0%. Is it just one of those things, or > is there any lessons to be learned here? Asking just in case CM asks, haha > > > *Display (including news sites)* > The English metrics reported in the "Creative Insights” tab and the > “Delivered” section of the "Booking Summary” seem to be different. Can you > double check and let me know? > > *Booking Summary “Delivered” section shows:* > > - ENG Standard Display: 601,067 Impressions, 601 Clicks > - ENG Display News Sites: 398,789 Impressions, 635 Clicks > > > *Creative Insight tab shows:* > > - ENG Standard Display: 598,172 Impressions, 1,056 Clicks > - ENG Display News Sites: 773,519 Impressions, 635 Clicks > > > *META* > Are you able to share the metrics separately for IG and FB? If not, no > worries - kindly let us know! > > *Top Sites* > Are you also able to share top sites by impressions? > > *Audio * > > For English, Reach (unique user) is higher than Impressions. Can you > double check? > > - EN impressions: 165,591, reach: 240,561 > - FR impressions: 19,989, reach 15,137…reported frequency is 2 > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 9, 2026, at 2:21 PM, Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > > Hi Tina, > > Amazing news & thank you for the flight 1 reporting with insights. All > sounds great, we’ll review the report in detail and get back to you if we > need additional metrics or have any questions. > > > Thank you! > Mayu > > Mayu Okutsu > > Account Manager > Brees Communications Inc. > 416-922-8115 x2450 > > On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > > Hi Mayu! > Please see attached for the end of Flight 1 reporting. The flight > achieved 100.9% delivery! A couple of notes on performance below; > > English Standard Display and News Sites achieved exceptional viewability > (94.19% and 94.59%). > Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a > 0.16% CTR (English) and 0.15% CTR (French). > Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and > 90.79% for French. > Meta generated 10,782 of the campaign’s 12,315 total clicks, with an > overall 1.34% CTR. > English Meta: Reels were the top performer (1.61% CTR), followed by Feed > (1.49% CTR). > French Meta: Feed placements were the primary driver, achieving a 1.33% > CTR, with an overall French Meta CTR of 1.04%. > > Please let us know if you have any questions! > > T > > > On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu < > mayu.okutsu@breescommunications.ca> wrote: > >> Hi Tina, >> >> Thank you for the progress update! >> >> Looks great overall! For the ones that we are currently pacing slightly >> behind, I know you're optimizing with the goal of reaching 100% delivery so >> I guess we’ll see where we are at the next check in? Really great to see >> that all the channels are performing well in terms of CTR and VCR/LTR! >> >> Thank you, >> Mayu >> >> Mayu Okutsu >> >> Account Manager >> Brees Communications Inc. >> 416-922-8115 x2450 >> >> On Jun 12, 2026, at 1:22 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >> Hi Mayu >> Please see attached for reporting to June 9th. I have provided notes on >> the Booking Summary and Creative insights tabs, please let me know if you >> have any questions or would like to see the data laid out differently. >> >> Going into the weekend, >> We are curr

No apologies necessary whatsoever, sounds great & thank you! Have a wonderful weekend! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 10, 2026, at 4:13 PM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote: Hi Mayu, Apologies here - we'll have the full report updated and sent to you on Monday. Let me know if there's anything else you need in the meantime. Cheers, Daniel On Thu, Jul 9, 2026 at 4:29 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Sorry adding one more question below re: Audio On Jul 9, 2026, at 4:05 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thanks again! A few questions/additional request below: Display (including news sites) For EN news site 320x50, the CTR is 0%. Is it just one of those things, or is there any lessons to be learned here? Asking just in case CM asks, haha Display (including news sites) The English metrics reported in the "Creative Insights” tab and the “Delivered” section of the "Booking Summary” seem to be different. Can you double check and let me know? Booking Summary “Delivered” section shows: * ENG Standard Display: 601,067 Impressions, 601 Clicks * ENG Display News Sites: 398,789 Impressions, 635 Clicks Creative Insight tab shows: * ENG Standard Display: 598,172 Impressions, 1,056 Clicks * ENG Display News Sites: 773,519 Impressions, 635 Clicks META Are you able to share the metrics separately for IG and FB? If not, no worries - kindly let us know! Top Sites Are you also able to share top sites by impressions? Audio For English, Reach (unique user) is higher than Impressions. Can you double check? * EN impressions: 165,591, reach: 240,561 * FR impressions: 19,989, reach 15,137…reported frequency is 2 Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 9, 2026, at 2:21 PM, Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Amazing news & thank you for the flight 1 reporting with insights. All sounds great, we’ll review the report in detail and get back to you if we need additional metrics or have any questions. Thank you! Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jul 8, 2026, at 9:46 AM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu! Please see attached for the end of Flight 1 reporting. The flight achieved 100.9% delivery! A couple of notes on performance below; English Standard Display and News Sites achieved exceptional viewability (94.19% and 94.59%). Display News Sites outperformed industry benchmarks (0.07%–0.14%) with a 0.16% CTR (English) and 0.15% CTR (French). Audio tactics secured a 97.30% Listen-Through Rate (LTR) for English and 90.79% for French. Meta generated 10,782 of the campaign’s 12,315 total clicks, with an overall 1.34% CTR. English Meta: Reels were the top performer (1.61% CTR), followed by Feed (1.49% CTR). French Meta: Feed placements were the primary driver, achieving a 1.33% CTR, with an overall French Meta CTR of 1.04%. Please let us know if you have any questions! T On Tue, Jun 16, 2026 at 3:19 PM Mayu Okutsu <mayu.okutsu@breescommunications.ca<mailto:mayu.okutsu@breescommunications.ca>> wrote: Hi Tina, Thank you for the progress update! Looks great overall! For the ones that we are currently pacing slightly behind, I know you're optimizing with the goal of reaching 100% delivery so I guess we’ll see where we are at the next check in? Really great to see that all the channels are performing well in terms of CTR and VCR/LTR! Thank you, Mayu Mayu Okutsu Account Manager Brees Communications Inc. 416-922-8115 x2450 On Jun 12, 2026, at 1:22 PM, Tina Preussner <tina.preussner@ideonmedia.com<mailto:tina.preussner@ideonmedia.com>> wrote: Hi Mayu Please see attached for report

Hello & happy Friday! I hope the summer is treating you well! I’m reaching out as we begin planning for this year’s Make-A-Wish holiday campaign. As we looked back on last year’s campaign, we were reminded that you were one of the generous partners who supported us with in-kind media, and we wanted to sincerely thank you again for helping make the campaign such a success. As we start building this year's plan, I wanted to see if there might be an opportunity to partner again through a donation of media inventory. There's absolutely no expectation—we simply wanted to reach out early to explore whether there may be an opportunity to collaborate again this holiday season. Please find campaign details below. More than happy to jump on a quick call to discuss early next week! * Campaign flight dates: October 5 - December 6 (tentative) * Geo: Canada * Audience target: Gen Pop + Parents * Creative assets available: Video (60s, 30s, 15s) and static (banners, images, OOH, etc.) * Campaign background: * The campaign platform centers around “Wishes Are Medicine” with two tasks to accomplish: * Make the ongoing impact of a wish visible. This means showing up in spaces of imagination and curiosity to show how a wish becomes something a child can carry back into treatment * Can we show up in places where imagination is alive and well? (i.e. near the ROM, aquariums, zoos; within creative and inspirational content) * Can we tap into media that already celebrates emotional stories? (i.e. cinema pre-roll, contextual editorial, streaming content, audiobooks and bedtime stories, etc.) * Invite people to help fund more wishes. This means showing up in spaces where people have been primed to think about responsibility and generosity. * Can we target moments of parental empathy (help a child feel brave)? (I.e. parenting podcasts, co-viewing programing, etc.) * Can we target those thinking about treatment/care they’ve received? (i.e. hospital-adjacent OOH, pharmacy, wellness podcasts, medical partners/clinics) * Goal: Continue building familiarity with Make-A-Wish to show people how wishes keep mattering. Thank you again for your support, and I hope to hear from you soon, Meredith [https://signatures.zulualphakilo.com/zulumatic_assets/2024-02-14/zulumatic-logo.png] Meredith Castellani Strategy Lead Toronto | New York | Vancouver T 934.888.9858 [https://signatures.zulualphakilo.com/zulumatic_assets/2024-02-14/zulumatic-legal-footer.png]

Dom!! Happy Friday! I realized we still never set a date for ring making. Would love to get that in the books and also use that as an opportunity to introduce you to your new rep @Cristina Commisso <cristina.commisso@ideonmedia.com>! You'll be in amazing hands with her. We both used to work agency side together and we've been at Ideon together for nearly a decade. Let us know how July/August is looking! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

Hi Cristina and Karla Happy Thursday!! We have yet another RFP for you - we have been briefed for FY26 RBC Insurance Life Events campaign. Context: The campaign is unique as the clients are developing long form content (humorous + educational) for this campaign (30s to 90s). As a result, this campaign will be content focused and will require a strong content amplification/traffic media strategy focusing on life events such as New Baby, Anniversary, New Marriage etc. We must ensure that we can work with the long form content (either in its entirety or their short form for different tactics) and integrate those in our ad placements - consider sequencing, carousels, other formats that can help drive success for the content. Please see details below: 1. Budget range: $25k - $60K Please provide a 3-tier plan based on this budget range. 2. Timing: 4-6 weeks (Launch: March 23, 2026) 3. Goal: Develop a content strategy that keeps Canadians continuously engaged and positions RBC Insurance as approachable, relevant, and top-of mind - by tapping into key moments that naturally drive relevance and connection 4. Objective: Consideration and Engagement 5. KPI: * Video: VCR * Display: CTR, Landing Page Visits over 10seconds * Content recall: Increase in unaided recall within digital touchpoints. 6. Audience * Primary: Mass Emerging affluent * Canadians aged 25-55, HHI $110k+ * Financially capable of purchasing insurance products; - buying their first home, starting a new family * Digital-savvy, family-oriented, seeking stability and security * Secondary: Mass Affluent Canadians 7. Markets: AB, BC, ON, QC only 8. Language: EN/FR 80/20 split 9. Assets: Light-hearted, humorous and educational long form content + existing short form Life Moments video assets that ran in Brand Wave 2 (New Baby, New Marriage, Anniversary) 10. Considerations: * Break inertia → place messaging within placements where consideration focused creative can break through and disrupt. * Intercept key moments → show up in meaningful / unexpected moments to engage emerging affluent Canadians Let us know if you have any questions! Pease provide your proposal by November 27th! Regards, [cid:image001.png@01DC5A37.C69273A0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC5A37.C69273A0] This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.

---------- Forwarded message --------- From: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> Date: Thu, Nov 20, 2025 at 4:07 PM Subject: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Karla Dantas < karla.dantas@ideonmedia.com> Cc: Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com>, Percy, Kyle (TOR-INI) <Kyle.Percy@initiative.com> Hi Cristina and Karla Happy Thursday!! We have yet another RFP for you – we have been briefed for * FY26 RBC Insurance Life Events* campaign. *Context:* The campaign is unique as the clients are developing long form content (humorous + educational) for this campaign (30s to 90s). As a result, this campaign will be content focused and will require a strong content amplification/traffic media strategy focusing on life events such as New Baby, Anniversary, New Marriage etc. We must ensure that we can work with the long form content (either in its entirety or their short form for different tactics) and integrate those in our ad placements – consider sequencing, carousels, other formats that can help drive success for the content. Please see details below: 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on this budget range. 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) 3. *Goal:* Develop a content strategy that keeps Canadians continuously engaged and positions RBC Insurance as approachable, relevant, and top-of mind – by tapping into key moments that naturally drive relevance and connection 4. *Objective:* Consideration and Engagement 5. *KPI:* - *Video*: VCR - *Display*: CTR, Landing Page Visits over 10seconds - *Content recall:* Increase in unaided recall within digital touchpoints. 6. *Audience * - *Primary:* Mass Emerging affluent - Canadians aged 25–55, HHI $110k+ - Financially capable of purchasing insurance products; – buying their first home, starting a new family - Digital-savvy, family-oriented, seeking stability and security - *Secondary:* Mass Affluent Canadians 7. *Markets*: AB, BC, ON, QC only 8. *Language*: EN/FR 80/20 split 9. *Assets:* Light-hearted, humorous and educational long form content + existing short form Life Moments video assets that ran in Brand Wave 2 (New Baby, New Marriage, Anniversary) 10. *Considerations*: - Break inertia → place messaging within placements where consideration focused creative can break through and disrupt. - Intercept key moments → show up in meaningful / unexpected moments to engage emerging affluent Canadians Let us know if you have any questions! Pease provide your proposal by November 27th! Regards, *Smith Bhattacharjee* (They/Them) *Senior Communications Designer * 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much. -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Smith, Hope you're doing well and having a great week! Thank you so much for thinking of us for another upcoming campaign. We really appreciate the consideration! Our team will get to work on brainstorming our recommendations, and we'll reach out if we have any questions. Otherwise, we look forward to submitting on the 27th. :) Thanks so much, and have a great rest of your week! Cheers, Cristina On Thu, Nov 20, 2025 at 4:07 PM Bhattacharjee, Smith (TOR-INI) < Smith.Bhattacharjee@initiative.com> wrote: > Hi Cristina and Karla > > > > Happy Thursday!! > > > > We have yet another RFP for you – we have been briefed for * FY26 RBC > Insurance Life Events* campaign. > > > > *Context:* The campaign is unique as the clients are developing long form > content (humorous + educational) for this campaign (30s to 90s). As a > result, this campaign will be content focused and will require a strong > content amplification/traffic media strategy focusing on life events such > as New Baby, Anniversary, New Marriage etc. > > > > We must ensure that we can work with the long form content (either in its > entirety or their short form for different tactics) and integrate those in > our ad placements – consider sequencing, carousels, other formats that can > help drive success for the content. > > > > Please see details below: > > 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on > this budget range. > 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) > 3. *Goal:* Develop a content strategy that keeps Canadians > continuously engaged and positions RBC Insurance as approachable, relevant, > and top-of mind – by tapping into key moments that naturally drive > relevance and connection > 4. *Objective:* Consideration and Engagement > 5. *KPI:* > - *Video*: VCR > - *Display*: CTR, Landing Page Visits over 10seconds > - *Content recall:* Increase in unaided recall within digital > touchpoints. > 6. *Audience * > - *Primary:* Mass Emerging affluent > - Canadians aged 25–55, HHI $110k+ > - Financially capable of purchasing insurance products; – buying > their first home, starting a new family > - Digital-savvy, family-oriented, seeking stability and security > - *Secondary:* Mass Affluent Canadians > 7. *Markets*: AB, BC, ON, QC only > 8. *Language*: EN/FR 80/20 split > 9. *Assets:* Light-hearted, humorous and educational long form content > + existing short form Life Moments video assets that ran in Brand Wave 2 > (New Baby, New Marriage, Anniversary) > 10. *Considerations*: > - Break inertia → place messaging within placements where > consideration focused creative can break through and disrupt. > - Intercept key moments → show up in meaningful / unexpected > moments to engage emerging affluent Canadians > > > > Let us know if you have any questions! > > > > Pease provide your proposal by November 27th! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hi my friends - this is due the 27th, can you help? Can we do: BI - High impact, mobile, pre-roll REMAX - all media options TMB - all media options Ideon performance network - parenting..including Savvy, scary, etc. MT Did I miss anything? ---------- Forwarded message --------- From: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> Date: Thu, Nov 20, 2025 at 4:07 PM Subject: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Karla Dantas < karla.dantas@ideonmedia.com> Cc: Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com>, Percy, Kyle (TOR-INI) <Kyle.Percy@initiative.com> Hi Cristina and Karla Happy Thursday!! We have yet another RFP for you – we have been briefed for * FY26 RBC Insurance Life Events* campaign. *Context:* The campaign is unique as the clients are developing long form content (humorous + educational) for this campaign (30s to 90s). As a result, this campaign will be content focused and will require a strong content amplification/traffic media strategy focusing on life events such as New Baby, Anniversary, New Marriage etc. We must ensure that we can work with the long form content (either in its entirety or their short form for different tactics) and integrate those in our ad placements – consider sequencing, carousels, other formats that can help drive success for the content. Please see details below: 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on this budget range. 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) 3. *Goal:* Develop a content strategy that keeps Canadians continuously engaged and positions RBC Insurance as approachable, relevant, and top-of mind – by tapping into key moments that naturally drive relevance and connection 4. *Objective:* Consideration and Engagement 5. *KPI:* - *Video*: VCR - *Display*: CTR, Landing Page Visits over 10seconds - *Content recall:* Increase in unaided recall within digital touchpoints. 6. *Audience * - *Primary:* Mass Emerging affluent - Canadians aged 25–55, HHI $110k+ - Financially capable of purchasing insurance products; – buying their first home, starting a new family - Digital-savvy, family-oriented, seeking stability and security - *Secondary:* Mass Affluent Canadians 7. *Markets*: AB, BC, ON, QC only 8. *Language*: EN/FR 80/20 split 9. *Assets:* Light-hearted, humorous and educational long form content + existing short form Life Moments video assets that ran in Brand Wave 2 (New Baby, New Marriage, Anniversary) 10. *Considerations*: - Break inertia → place messaging within placements where consideration focused creative can break through and disrupt. - Intercept key moments → show up in meaningful / unexpected moments to engage emerging affluent Canadians Let us know if you have any questions! Pease provide your proposal by November 27th! Regards, *Smith Bhattacharjee* (They/Them) *Senior Communications Designer * 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much. -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

thankyou! On Mon, Nov 24, 2025 at 9:19 AM Jess Muise <jess.muise@ideonmedia.com> wrote: > No problem - we can help > > On Mon, Nov 24, 2025 at 9:12 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Hi my friends - this is due the 27th, can you help? >> >> Can we do: >> BI - High impact, mobile, pre-roll >> REMAX - all media options >> TMB - all media options >> Ideon performance network - parenting..including Savvy, scary, etc. >> MT >> >> Did I miss anything? >> >> ---------- Forwarded message --------- >> From: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> >> Date: Thu, Nov 20, 2025 at 4:07 PM >> Subject: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Karla Dantas < >> karla.dantas@ideonmedia.com> >> Cc: Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com>, Percy, Kyle >> (TOR-INI) <Kyle.Percy@initiative.com> >> >> >> Hi Cristina and Karla >> >> >> >> Happy Thursday!! >> >> >> >> We have yet another RFP for you – we have been briefed for * FY26 RBC >> Insurance Life Events* campaign. >> >> >> >> *Context:* The campaign is unique as the clients are developing long >> form content (humorous + educational) for this campaign (30s to 90s). As a >> result, this campaign will be content focused and will require a strong >> content amplification/traffic media strategy focusing on life events such >> as New Baby, Anniversary, New Marriage etc. >> >> >> >> We must ensure that we can work with the long form content (either in its >> entirety or their short form for different tactics) and integrate those in >> our ad placements – consider sequencing, carousels, other formats that can >> help drive success for the content. >> >> >> >> Please see details below: >> >> 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on >> this budget range. >> 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) >> 3. *Goal:* Develop a content strategy that keeps Canadians >> continuously engaged and positions RBC Insurance as approachable, relevant, >> and top-of mind – by tapping into key moments that naturally drive >> relevance and connection >> 4. *Objective:* Consideration and Engagement >> 5. *KPI:* >> - *Video*: VCR >> - *Display*: CTR, Landing Page Visits over 10seconds >> - *Content recall:* Increase in unaided recall within digital >> touchpoints. >> 6. *Audience * >> - *Primary:* Mass Emerging affluent >> - Canadians aged 25–55, HHI $110k+ >> - Financially capable of purchasing insurance products; – >> buying their first home, starting a new family >> - Digital-savvy, family-oriented, seeking stability and >> security >> - *Secondary:* Mass Affluent Canadians >> 7. *Markets*: AB, BC, ON, QC only >> 8. *Language*: EN/FR 80/20 split >> 9. *Assets:* Light-hearted, humorous and educational long form >> content + existing short form Life Moments video assets that ran in Brand >> Wave 2 (New Baby, New Marriage, Anniversary) >> 10. *Considerations*: >> - Break inertia → place messaging within placements where >> consideration focused creative can break through and disrupt. >> - Intercept key moments → show up in meaningful / unexpected >> moments to engage emerging affluent Canadians >> >> >> >> Let us know if you have any questions! >> >> >> >> Pease provide your proposal by November 27th! >> >> >> >> Regards, >> >> >> >> *Smith Bhattacharjee* (They/Them) >> >> *Senior Communications Designer * >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> >> >> >> This message contains information which may be confidential and >> privileged. Unless you are the intended recipient (or authorized to receive >> this message for the intended recipient), you may not use, copy, >> disseminate or disclose to anyone the message or any information contained >> in the message. If you have received the message in error, please advise >> the sender by reply e-mail, and delete the message. Thank you very much. >> >>

Hi Ladies, Please see attached the PMP Curation proposal + slides for the Insurance Life Moments campaign. Cheers, Karla On Thu, Nov 20, 2025 at 4:08 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > > > ---------- Forwarded message --------- > From: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> > Date: Thu, Nov 20, 2025 at 4:07 PM > Subject: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Karla Dantas < > karla.dantas@ideonmedia.com> > Cc: Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com>, Percy, Kyle > (TOR-INI) <Kyle.Percy@initiative.com> > > > Hi Cristina and Karla > > > > Happy Thursday!! > > > > We have yet another RFP for you – we have been briefed for * FY26 RBC > Insurance Life Events* campaign. > > > > *Context:* The campaign is unique as the clients are developing long form > content (humorous + educational) for this campaign (30s to 90s). As a > result, this campaign will be content focused and will require a strong > content amplification/traffic media strategy focusing on life events such > as New Baby, Anniversary, New Marriage etc. > > > > We must ensure that we can work with the long form content (either in its > entirety or their short form for different tactics) and integrate those in > our ad placements – consider sequencing, carousels, other formats that can > help drive success for the content. > > > > Please see details below: > > 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on > this budget range. > 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) > 3. *Goal:* Develop a content strategy that keeps Canadians > continuously engaged and positions RBC Insurance as approachable, relevant, > and top-of mind – by tapping into key moments that naturally drive > relevance and connection > 4. *Objective:* Consideration and Engagement > 5. *KPI:* > - *Video*: VCR > - *Display*: CTR, Landing Page Visits over 10seconds > - *Content recall:* Increase in unaided recall within digital > touchpoints. > 6. *Audience * > - *Primary:* Mass Emerging affluent > - Canadians aged 25–55, HHI $110k+ > - Financially capable of purchasing insurance products; – buying > their first home, starting a new family > - Digital-savvy, family-oriented, seeking stability and security > - *Secondary:* Mass Affluent Canadians > 7. *Markets*: AB, BC, ON, QC only > 8. *Language*: EN/FR 80/20 split > 9. *Assets:* Light-hearted, humorous and educational long form content > + existing short form Life Moments video assets that ran in Brand Wave 2 > (New Baby, New Marriage, Anniversary) > 10. *Considerations*: > - Break inertia → place messaging within placements where > consideration focused creative can break through and disrupt. > - Intercept key moments → show up in meaningful / unexpected > moments to engage emerging affluent Canadians > > > > Let us know if you have any questions! > > > > Pease provide your proposal by November 27th! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > >

BONJOURRRRRRRRRRRRRRRR - Here you are. On Mon, Nov 24, 2025 at 9:25 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > thankyou! > > On Mon, Nov 24, 2025 at 9:19 AM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> No problem - we can help >> >> On Mon, Nov 24, 2025 at 9:12 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Hi my friends - this is due the 27th, can you help? >>> >>> Can we do: >>> BI - High impact, mobile, pre-roll >>> REMAX - all media options >>> TMB - all media options >>> Ideon performance network - parenting..including Savvy, scary, etc. >>> MT >>> >>> Did I miss anything? >>> >>> ---------- Forwarded message --------- >>> From: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com >>> > >>> Date: Thu, Nov 20, 2025 at 4:07 PM >>> Subject: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Karla Dantas < >>> karla.dantas@ideonmedia.com> >>> Cc: Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com>, Percy, Kyle >>> (TOR-INI) <Kyle.Percy@initiative.com> >>> >>> >>> Hi Cristina and Karla >>> >>> >>> >>> Happy Thursday!! >>> >>> >>> >>> We have yet another RFP for you – we have been briefed for * FY26 RBC >>> Insurance Life Events* campaign. >>> >>> >>> >>> *Context:* The campaign is unique as the clients are developing long >>> form content (humorous + educational) for this campaign (30s to 90s). As a >>> result, this campaign will be content focused and will require a strong >>> content amplification/traffic media strategy focusing on life events such >>> as New Baby, Anniversary, New Marriage etc. >>> >>> >>> >>> We must ensure that we can work with the long form content (either in >>> its entirety or their short form for different tactics) and integrate those >>> in our ad placements – consider sequencing, carousels, other formats that >>> can help drive success for the content. >>> >>> >>> >>> Please see details below: >>> >>> 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on >>> this budget range. >>> 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) >>> 3. *Goal:* Develop a content strategy that keeps Canadians >>> continuously engaged and positions RBC Insurance as approachable, relevant, >>> and top-of mind – by tapping into key moments that naturally drive >>> relevance and connection >>> 4. *Objective:* Consideration and Engagement >>> 5. *KPI:* >>> - *Video*: VCR >>> - *Display*: CTR, Landing Page Visits over 10seconds >>> - *Content recall:* Increase in unaided recall within digital >>> touchpoints. >>> 6. *Audience * >>> - *Primary:* Mass Emerging affluent >>> - Canadians aged 25–55, HHI $110k+ >>> - Financially capable of purchasing insurance products; – >>> buying their first home, starting a new family >>> - Digital-savvy, family-oriented, seeking stability and >>> security >>> - *Secondary:* Mass Affluent Canadians >>> 7. *Markets*: AB, BC, ON, QC only >>> 8. *Language*: EN/FR 80/20 split >>> 9. *Assets:* Light-hearted, humorous and educational long form >>> content + existing short form Life Moments video assets that ran in Brand >>> Wave 2 (New Baby, New Marriage, Anniversary) >>> 10. *Considerations*: >>> - Break inertia → place messaging within placements where >>> consideration focused creative can break through and disrupt. >>> - Intercept key moments → show up in meaningful / unexpected >>> moments to engage emerging affluent Canadians >>> >>> >>> >>> Let us know if you have any questions! >>> >>> >>> >>> Pease provide your proposal by November 27th! >>> >>> >>> >>> Regards, >>> >>> >>> >>> *Smith Bhattacharjee* (They/Them) >>> >>> *Senior Communications Designer * >>> >>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>> >>> www.initiative.com >>> >>> >>> >>> >>> This message contains information which may be confidential and >>> privileged. Unless you are the intended recipient (or authorized to receive >>> this message for the intended recipien

Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have included a direct IO option that is completely scalable and a la carte, as well as a second option with programmatic curation recommendations. Always happy to walk through anything in more detail and help with any questions upon review. Have a great rest of the day! Cristina On Thu, Nov 20, 2025 at 4:07 PM Bhattacharjee, Smith (TOR-INI) < Smith.Bhattacharjee@initiative.com> wrote: > Hi Cristina and Karla > > > > Happy Thursday!! > > > > We have yet another RFP for you – we have been briefed for * FY26 RBC > Insurance Life Events* campaign. > > > > *Context:* The campaign is unique as the clients are developing long form > content (humorous + educational) for this campaign (30s to 90s). As a > result, this campaign will be content focused and will require a strong > content amplification/traffic media strategy focusing on life events such > as New Baby, Anniversary, New Marriage etc. > > > > We must ensure that we can work with the long form content (either in its > entirety or their short form for different tactics) and integrate those in > our ad placements – consider sequencing, carousels, other formats that can > help drive success for the content. > > > > Please see details below: > > 1. *Budget range:* $25k – $60K Please provide a 3-tier plan based on > this budget range. > 2. *Timing:* 4-6 weeks (Launch: March 23, 2026) > 3. *Goal:* Develop a content strategy that keeps Canadians > continuously engaged and positions RBC Insurance as approachable, relevant, > and top-of mind – by tapping into key moments that naturally drive > relevance and connection > 4. *Objective:* Consideration and Engagement > 5. *KPI:* > - *Video*: VCR > - *Display*: CTR, Landing Page Visits over 10seconds > - *Content recall:* Increase in unaided recall within digital > touchpoints. > 6. *Audience * > - *Primary:* Mass Emerging affluent > - Canadians aged 25–55, HHI $110k+ > - Financially capable of purchasing insurance products; – buying > their first home, starting a new family > - Digital-savvy, family-oriented, seeking stability and security > - *Secondary:* Mass Affluent Canadians > 7. *Markets*: AB, BC, ON, QC only > 8. *Language*: EN/FR 80/20 split > 9. *Assets:* Light-hearted, humorous and educational long form content > + existing short form Life Moments video assets that ran in Brand Wave 2 > (New Baby, New Marriage, Anniversary) > 10. *Considerations*: > - Break inertia → place messaging within placements where > consideration focused creative can break through and disrupt. > - Intercept key moments → show up in meaningful / unexpected > moments to engage emerging affluent Canadians > > > > Let us know if you have any questions! > > > > Pease provide your proposal by November 27th! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hi Cristina, Happy Wednesday and HAPPY NEW YEAR!! We are finally getting to work on this campaign presentation – and have a few follow ups; 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. 3. Can you please share your spec sheet for the video and display placements? 4. What is the KPI/benchmark for each placement? Thanks, [cid:image001.png@01DC8574.B6C003D0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8574.B6C003D0] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Wednesday, November 26, 2025 1:56 PM To: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com>; Percy, Kyle (TOR-INI) <Kyle.Percy@initiative.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have included a direct IO option that is completely scalable and a la carte, as well as a second option with programmatic curation recommendations. Always happy to walk through anything in more detail and help with any questions upon review. Have a great rest of the day! Cristina On Thu, Nov 20, 2025 at 4:07 PM Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina and Karla Happy Thursday!! We have yet another RFP for you – we have been briefed for FY26 RBC Insurance Life Events campaign. Context: The campaign is unique as the clients are developing long form content (humorous + educational) for this campaign (30s to 90s). As a result, this campaign will be content focused and will require a strong content amplification/traffic media strategy focusing on life events such as New Baby, Anniversary, New Marriage etc. We must ensure that we can work with the long form content (either in its entirety or their short form for different tactics) and integrate those in our ad placements – consider sequencing, carousels, other formats that can help drive success for the content. Please see details below: 1. Budget range: $25k – $60K Please provide a 3-tier plan based on this budget range. 2. Timing: 4-6 weeks (Launch: March 23, 2026) 3. Goal: Develop a content strategy that keeps Canadians continuously engaged and positions RBC Insurance as approachable, relevant, and top-of mind – by tapping into key moments that naturally drive relevance and connection 4. Objective: Consideration and Engagement 5. KPI: * Video: VCR * Display: CTR, Landing Page Visits over 10seconds * Content recall: Increase in unaided recall within digital touchpoints. 1. Audience * Primary: Mass Emerging affluent * Canadians aged 25–55, HHI $110k+ * Financially capable of purchasing insurance products; – buying their first home, starting a new family * Digital-savvy, family-oriented, seeking stability and security * Secondary: Mass Affluent Canadians 1. Markets: AB, BC, ON, QC only 2. Language: EN/FR 80/20 split 3. Assets: Light-hearted, humorous and educational long form content + existing short form Life Moments video assets that ran in Brand Wave 2 (New Baby, New Marriage, Anniversary)

Quick follow-ups 😊 1. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. 2. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed! Regards, [cid:image001.png@01DC8607.BAA01A60] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8607.BAA01A60] From: Smith Bhattacharjee (Omnicom) Sent: Wednesday, January 14, 2026 4:51 PM To: 'Cristina Commisso' <cristina.commisso@ideonmedia.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com> Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Cristina, Happy Wednesday and HAPPY NEW YEAR!! We are finally getting to work on this campaign presentation – and have a few follow ups; 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. 3. Can you please share your spec sheet for the video and display placements? 4. What is the KPI/benchmark for each placement? Thanks, [cid:image001.png@01DC8607.BAA01A60] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8607.BAA01A60] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Wednesday, November 26, 2025 1:56 PM To: Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Morgan, Ryan (TOR-INI) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Percy, Kyle (TOR-INI) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have included a direct IO option that is completely scalable and a la carte, as well as a second option with programmatic curation recommendations. Always happy to walk through anything in more detail and help with any questions upon review. Have a great rest of the day! Cristina On Thu, Nov 20, 2025 at 4:07 PM Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina and Karla Happy Thursday!! We have yet another RFP for you – we have been briefed for FY26 RBC Insurance Life Events campaign. Context: The campaign is unique as the clients are developing long form content (humorous + educational) for this campaign (30s to 90s). As a result, this campaign will be content focused and will require a strong content amplification/traffic media strategy focusing on life events such as New Baby, Anniversary, New Marriage etc. We must ensure that we can work with the long form content (either in its entirety or their short form for different tactics) and integrate those in our ad placements – consider sequencing, carousels, other formats that can help drive success for the content. Please see details

Morning Smith!! Confirming receipt of your questions. Let me work through the feedback and send you all the consolidated answers! Stay tuned, Cristina On Thu, Jan 15, 2026 at 10:22 AM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Quick follow-ups 😊 > > > > 1. Display will be secondary to the plan, with a lower budget % - > potentially for retargeting. > 2. Ideon Performance Premium network – does this only have Custom High > Impact Unit or can we also include video here? The inventory listed is most > relevant to the assets being developed! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Smith Bhattacharjee (Omnicom) > *Sent:* Wednesday, January 14, 2026 4:51 PM > *To:* 'Cristina Commisso' <cristina.commisso@ideonmedia.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Cristina, > > > > Happy Wednesday and HAPPY NEW YEAR!! > > We are finally getting to work on this campaign presentation – and have a > few follow ups; > > 1. Does Business Insider from the a la carte list include Savvy Mom > and other such relevant inventories (the key assets for this campaign will > be Baby Shower and Anniversary) > 2. Can we remove homeownership/first time homebuyers from the sample > segments? We will focus on Baby and Anniversary/relationship related > targeting. > 3. Can you please share your spec sheet for the video and display > placements? > 4. What is the KPI/benchmark for each placement? > > > > Thanks, > > > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, November 26, 2025 1:56 PM > *To:* Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Morgan, Ryan (TOR-INI) < > Ryan.Morgan@initiative.com>; Percy, Kyle (TOR-INI) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hey Smith! Hope you are doing great and the week is going well! :) Thanks > again for thinking of Ideon for this campaign, we really appreciate it. > Please see attached for our recommendations. Similar to what you have seen > from us before, we have > > Hey Smith! > > > > Hope you are doing great and the week is going well! :) > > > > Thanks again for thinking of Ideon for this campaign, we really appreciate > it. Please see attached for our recommendations. > > Similar to what you have seen from us before, we have included a direct IO > option that is completely scalable and a la carte, as well as a second > option with programmatic curation recommendations. Always happy to walk > through anything in more detail and help with any questions upon review. > > Have a great rest of the day! > > Cristina > > > > On Thu, Nov 20, 2025 at 4:07 PM Bhattacharjee, Smith (TOR-INI) < > Smith.Bhattacharjee@initiative.com> wrote: > > Hi Cristina and Karla > > > > Happy Thursday!! > > > > We have yet another RFP for you – we have been briefed for *FY26 RBC > Insurance Life Events* campaign. > > > > *Context:* The campaign is unique as the clients are developing long form > content (humorous + educational) for this campaign (30s to 90s). As a > result, this campaign will be content focused and will require a strong > content amplification/traffic media strategy focusing on life events such > as New Baby, Anniversary, New Marriage etc. > > > > We must ensure that we can work with the long form content (either in its > entirety or their short form for different tactics) and integrate those in > our

Hey @AdOps <adops@ideonmedia.com> - I just received the feedback below from the RBC client. Can you help with the questions you feel you have answers to primarily #2, 3,4 and confirm 6. I've attached the investment overview if you can pull the specs accordingly and include Savvy specs as well! Let me know the soonest you think you can share please. 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. 3. Can you please share your spec sheet for the video and display placements? 4. What is the KPI/benchmark for each placement? 5. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. 6. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed! ---------- Forwarded message --------- From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Date: Thu, Jan 15, 2026 at 10:22 AM Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 To: Cristina Commisso <cristina.commisso@ideonmedia.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>, Ryan Morgan (Omnicom) < Ryan.Morgan@initiative.com>, Kyle Percy (Omnicom) <Kyle.Percy@initiative.com > Quick follow-ups 😊 1. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. 2. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed! Regards, *Smith Bhattacharjee* (They/Them) *Senior Communications Designer * 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com *From:* Smith Bhattacharjee (Omnicom) *Sent:* Wednesday, January 14, 2026 4:51 PM *To:* 'Cristina Commisso' <cristina.commisso@ideonmedia.com> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com > *Subject:* RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Cristina, Happy Wednesday and HAPPY NEW YEAR!! We are finally getting to work on this campaign presentation – and have a few follow ups; 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. 3. Can you please share your spec sheet for the video and display placements? 4. What is the KPI/benchmark for each placement? Thanks, *Smith Bhattacharjee* (They/Them) *Senior Communications Designer * 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Wednesday, November 26, 2025 1:56 PM *To:* Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Morgan, Ryan (TOR-INI) < Ryan.Morgan@initiative.com>; Percy, Kyle (TOR-INI) < Kyle.Percy@initiative.com> *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have Hey Smith! Hope you are doing great and the week is going well! :) Thanks again for thinking of Ideon for this campaign, we really appreciate it. Please see attached for our recommendations. Similar to what you have seen from us before, we have included a direct I

Hi Cristina, See attached for the specs. I've added benchmarks in here as well for each line item. Let me know if you need anything else. Cheers, Daniel On Thu, Jan 15, 2026 at 10:57 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey @AdOps <adops@ideonmedia.com> - I just received the feedback below > from the RBC client. Can you help with the questions you feel you have > answers to primarily #2, 3,4 and confirm 6. I've attached the investment > overview if you can pull the specs accordingly and include Savvy specs as > well! > > Let me know the soonest you think you can share please. > > > 1. Does Business Insider from the a la carte list include Savvy Mom > and other such relevant inventories (the key assets for this campaign will > be Baby Shower and Anniversary) > 2. Can we remove homeownership/first time homebuyers from the sample > segments? We will focus on Baby and Anniversary/relationship related > targeting. > 3. Can you please share your spec sheet for the video and display > placements? > 4. What is the KPI/benchmark for each placement? > 5. Display will be secondary to the plan, with a lower budget % - > potentially for retargeting. > 6. Ideon Performance Premium network – does this only have Custom High > Impact Unit or can we also include video here? The inventory listed is most > relevant to the assets being developed! > > > ---------- Forwarded message --------- > From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > Date: Thu, Jan 15, 2026 at 10:22 AM > Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > To: Cristina Commisso <cristina.commisso@ideonmedia.com> > Cc: Karla Dantas <karla.dantas@ideonmedia.com>, Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>, Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > > > Quick follow-ups 😊 > > > > 1. Display will be secondary to the plan, with a lower budget % - > potentially for retargeting. > 2. Ideon Performance Premium network – does this only have Custom High > Impact Unit or can we also include video here? The inventory listed is most > relevant to the assets being developed! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Smith Bhattacharjee (Omnicom) > *Sent:* Wednesday, January 14, 2026 4:51 PM > *To:* 'Cristina Commisso' <cristina.commisso@ideonmedia.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Cristina, > > > > Happy Wednesday and HAPPY NEW YEAR!! > > We are finally getting to work on this campaign presentation – and have a > few follow ups; > > 1. Does Business Insider from the a la carte list include Savvy Mom > and other such relevant inventories (the key assets for this campaign will > be Baby Shower and Anniversary) > 2. Can we remove homeownership/first time homebuyers from the sample > segments? We will focus on Baby and Anniversary/relationship related > targeting. > 3. Can you please share your spec sheet for the video and display > placements? > 4. What is the KPI/benchmark for each placement? > > > > Thanks, > > > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, November 26, 2025 1:56 PM > *To:* Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Morgan, Ryan (TOR-INI) < > Ryan.Morgan@initiative.com>; Percy, Kyle (TOR-INI) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hey Smith! Hope you are doing great an

Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) *Business Insider and Savvy Mom are separate sites, but we can certainly include both to the booking!* 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. - *Absolutely! We'll make note of all the targeting at the time of booking and work collaboratively with you and the team to ensure we're applying the segments you and the team are looking for!* 3. Can you please share your spec sheet for the video and display placements? *See attached!* 4. What is the KPI/benchmark for each placement? *We've added a benchmark column in the attached.* 5. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. *Thanks for the update here.* 6. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed!* It also includes video, so I've included the specs in the document. The CPM is $32**.* On Thu, Jan 15, 2026 at 10:22 AM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Quick follow-ups 😊 > > > > 1. Display will be secondary to the plan, with a lower budget % - > potentially for retargeting. > 2. Ideon Performance Premium network – does this only have Custom High > Impact Unit or can we also include video here? The inventory listed is most > relevant to the assets being developed! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Smith Bhattacharjee (Omnicom) > *Sent:* Wednesday, January 14, 2026 4:51 PM > *To:* 'Cristina Commisso' <cristina.commisso@ideonmedia.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Cristina, > > > > Happy Wednesday and HAPPY NEW YEAR!! > > We are finally getting to work on this campaign presentation – and have a > few follow ups; > > 1. Does Business Insider from the a la carte list include Savvy Mom > and other such relevant inventories (the key assets for this campaign will > be Baby Shower and Anniversary) > 2. Can we remove homeownership/first time homebuyers from the sample > segments? We will focus on Baby and Anniversary/relationship related > targeting. > 3. Can you please share your spec sheet for the video and display > placements? > 4. What is the KPI/benchmark for each placement? > > > > Thanks, > > > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, November 26, 2025 1:56 PM > *To:* Bhattacharjee, Smith (TOR-INI) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Morgan, Ryan (TOR-INI) < > Ryan.Morgan@initiative.com>; Percy, Kyle (TOR-INI) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hey Smith! Hope you are doing great and the week is going well! :) Thanks > again for thinking of Ideon for this campaign, we really appreciate it. > Please see attached for our recommendations. Similar to what you have seen > from us before, we have > > Hey Smith! > > > > Hope you are doing great and the week is going well! :) > > > > T

Many thanks for this Cristina! Can you please share an updated proposal as per the below notes you shared? Is it possible to keep one line for video and one line for display to simplify the plan? – please see table below for the $50K plan we will include in the presentation. Can you fill the TBC parts as we are looking to finalize those details – prioritizing properties that align best with Baby shower and anniversary creatives!. Also, if different inventories/properties have different CPMs you can create a separate line as long as we are within budget (I will leave it up to you for the video/display budget split – don’t need to follow the 20K/30K split below – unless that’s the ultimate reco) Channel Buy Partner Formats Audience Targeting Description KPI Region Language Net budget Video Direct Ideon Media TBC 1st Party Audience TBC ON, BC, AL EN $20,000.00 Display Direct Ideon Media TBC 1st Party Audience TBC ON, BC, AL EN $30,000.00 Let me know if you have any questions! Thanks, [cid:image001.png@01DC8BA1.6B6E0480] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8BA1.6B6E0480] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, January 19, 2026 2:02 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina Does Business Insider from the a la Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) Business Insider and Savvy Mom are separate sites, but we can certainly include both to the booking! 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. - Absolutely! We'll make note of all the targeting at the time of booking and work collaboratively with you and the team to ensure we're applying the segments you and the team are looking for! 3. Can you please share your spec sheet for the video and display placements? See attached! 4. What is the KPI/benchmark for each placement? We've added a benchmark column in the attached. 5. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. Thanks for the update here. 6. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed! It also includes video, so I've included the specs in the document. The CPM is $32. On Thu, Jan 15, 2026 at 10:22 AM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Quick follow-ups 😊 1. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. 2. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed! Regards, [cid:image001.png@01DC8BA1.6B6E0480] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8BA1.6B6E0480] From: Smith Bhattacharjee (Omnicom

Hi Smith, Thanks so much for sending this over! I'll get to work with the team on this, and get back to you as soon as possible. Stay tuned, Cristina On Thu, Jan 22, 2026 at 1:27 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Many thanks for this Cristina! > > > > Can you please share an updated proposal as per the below notes you shared? > > > > Is it possible to keep one line for video and one line for display to > simplify the plan? – please see table below for the *$50K* plan we will > include in the presentation. > > > > Can you fill the TBC parts as we are looking to finalize those details – > prioritizing properties that align best with Baby shower and anniversary > creatives!. Also, if different inventories/properties have different CPMs > you can create a separate line as long as we are within budget (I will > leave it up to you for the video/display budget split – don’t need to > follow the 20K/30K split below – unless that’s the ultimate reco) > > > > Channel > > Buy > > Partner > > Formats > > Audience > > Targeting Description > > KPI > > Region > > Language > > Net budget > > Video > > Direct > > Ideon Media > > TBC > > 1st Party Audience > > TBC > > ON, BC, AL > > EN > > $20,000.00 > > Display > > Direct > > Ideon Media > > TBC > > 1st Party Audience > > TBC > > ON, BC, AL > > EN > > $30,000.00 > > > > > > Let me know if you have any questions! > > > > Thanks, > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, January 19, 2026 2:02 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hey Smith, Hope you're doing well and had a fabulous weekend! See below in > purple for my feedback! Let me know should you have any additional > questions I can help with! Have a great afternoon, Cristina Does Business > Insider from the a la > > Hey Smith, > > > > Hope you're doing well and had a fabulous weekend! > > > > See below in purple for my feedback! Let me know should you have any > additional questions I can help with! > > > > Have a great afternoon, > > Cristina > > > > 1. Does Business Insider from the a la carte list include Savvy Mom > and other such relevant inventories (the key assets for this campaign will > be Baby Shower and Anniversary) *Business Insider and Savvy Mom are > separate sites, but we can certainly include both to the booking!* > 2. Can we remove homeownership/first time homebuyers from the sample > segments? We will focus on Baby and Anniversary/relationship related > targeting. - *Absolutely! We'll make note of all the targeting at the > time of booking and work collaboratively with you and the team to ensure > we're applying the segments you and the team are looking for!* > 3. Can you please share your spec sheet for the video and display > placements? *See attached!* > 4. What is the KPI/benchmark for each placement? *We've added a > benchmark column in the attached.* > 5. Display will be secondary to the plan, with a lower budget % - > potentially for retargeting. *Thanks for the update here.* > 6. Ideon Performance Premium network – does this only have Custom High > Impact Unit or can we also include video here? The inventory listed is most > relevant to the assets being developed!* It also includes video, so > I've included the specs in the document. The CPM is $32.* > > > > > > > > On Thu, Jan 15, 2026 at 10:22 AM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Quick follow-ups 😊 > > > > 1. Display will be secondary to the plan, with a lower budget % - > potentially for reta

Hey team - can we ask BI if we can target life moments/emotions through SAGA targeting? Things related to Babies, Baby Showers, Anniversaries, Life Moments? ---------- Forwarded message --------- From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Date: Thu, Jan 22, 2026 at 1:27 PM Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 To: Cristina Commisso <cristina.commisso@ideonmedia.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>, Ryan Morgan (Omnicom) < Ryan.Morgan@initiative.com>, Kyle Percy (Omnicom) <Kyle.Percy@initiative.com > Many thanks for this Cristina! Can you please share an updated proposal as per the below notes you shared? Is it possible to keep one line for video and one line for display to simplify the plan? – please see table below for the *$50K* plan we will include in the presentation. Can you fill the TBC parts as we are looking to finalize those details – prioritizing properties that align best with Baby shower and anniversary creatives!. Also, if different inventories/properties have different CPMs you can create a separate line as long as we are within budget (I will leave it up to you for the video/display budget split – don’t need to follow the 20K/30K split below – unless that’s the ultimate reco) Channel Buy Partner Formats Audience Targeting Description KPI Region Language Net budget Video Direct Ideon Media TBC 1st Party Audience TBC ON, BC, AL EN $20,000.00 Display Direct Ideon Media TBC 1st Party Audience TBC ON, BC, AL EN $30,000.00 Let me know if you have any questions! Thanks, *Smith Bhattacharjee* (They/Them) *Senior Communications Designer * 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Monday, January 19, 2026 2:02 PM *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina Does Business Insider from the a la Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key assets for this campaign will be Baby Shower and Anniversary) *Business Insider and Savvy Mom are separate sites, but we can certainly include both to the booking!* 2. Can we remove homeownership/first time homebuyers from the sample segments? We will focus on Baby and Anniversary/relationship related targeting. - *Absolutely! We'll make note of all the targeting at the time of booking and work collaboratively with you and the team to ensure we're applying the segments you and the team are looking for!* 3. Can you please share your spec sheet for the video and display placements? *See attached!* 4. What is the KPI/benchmark for each placement? *We've added a benchmark column in the attached.* 5. Display will be secondary to the plan, with a lower budget % - potentially for retargeting. *Thanks for the update here.* 6. Ideon Performance Premium network – does this only have Custom High Impact Unit or can we also include video here? The inventory listed is most relevant to the assets being developed!* It also includes video, so I've included the specs in the document. The CPM is $32.* On Thu, Jan 15, 2026 at 10:22 AM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: Quick follow-ups 😊 1. Display will be secondary to the plan, with a lower

Hi Smith, Happy Friday! Really hope you've had a great week! Please see attached for our revised proposal - marked as R1. Upon review, should you have any questions, please don't hesitate to reach out. On standby for you and the team! Cheers, Cristina On Thu, Jan 22, 2026 at 1:27 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Many thanks for this Cristina! > > > > Can you please share an updated proposal as per the below notes you shared? > > > > Is it possible to keep one line for video and one line for display to > simplify the plan? – please see table below for the *$50K* plan we will > include in the presentation. > > > > Can you fill the TBC parts as we are looking to finalize those details – > prioritizing properties that align best with Baby shower and anniversary > creatives!. Also, if different inventories/properties have different CPMs > you can create a separate line as long as we are within budget (I will > leave it up to you for the video/display budget split – don’t need to > follow the 20K/30K split below – unless that’s the ultimate reco) > > > > Channel > > Buy > > Partner > > Formats > > Audience > > Targeting Description > > KPI > > Region > > Language > > Net budget > > Video > > Direct > > Ideon Media > > TBC > > 1st Party Audience > > TBC > > ON, BC, AL > > EN > > $20,000.00 > > Display > > Direct > > Ideon Media > > TBC > > 1st Party Audience > > TBC > > ON, BC, AL > > EN > > $30,000.00 > > > > > > Let me know if you have any questions! > > > > Thanks, > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, January 19, 2026 2:02 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hey Smith, Hope you're doing well and had a fabulous weekend! See below in > purple for my feedback! Let me know should you have any additional > questions I can help with! Have a great afternoon, Cristina Does Business > Insider from the a la > > Hey Smith, > > > > Hope you're doing well and had a fabulous weekend! > > > > See below in purple for my feedback! Let me know should you have any > additional questions I can help with! > > > > Have a great afternoon, > > Cristina > > > > 1. Does Business Insider from the a la carte list include Savvy Mom > and other such relevant inventories (the key assets for this campaign will > be Baby Shower and Anniversary) *Business Insider and Savvy Mom are > separate sites, but we can certainly include both to the booking!* > 2. Can we remove homeownership/first time homebuyers from the sample > segments? We will focus on Baby and Anniversary/relationship related > targeting. - *Absolutely! We'll make note of all the targeting at the > time of booking and work collaboratively with you and the team to ensure > we're applying the segments you and the team are looking for!* > 3. Can you please share your spec sheet for the video and display > placements? *See attached!* > 4. What is the KPI/benchmark for each placement? *We've added a > benchmark column in the attached.* > 5. Display will be secondary to the plan, with a lower budget % - > potentially for retargeting. *Thanks for the update here.* > 6. Ideon Performance Premium network – does this only have Custom High > Impact Unit or can we also include video here? The inventory listed is most > relevant to the assets being developed!* It also includes video, so > I've included the specs in the document. The CPM is $32.* > > > > > > > > On Thu, Jan 15, 2026 at 10:22 AM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Quick follow

BI responded and mentioned that the targeting is available. Would you like them to compile a plan? On Fri, Jan 23, 2026 at 11:41 AM Maya Tannir <maya.tannir@ideonmedia.com> wrote: > I’m on it. Will cc you. > > Thank you, > > Kind regards, > > > > *Maya Tannir*Programmatic Coordinator > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > > > > On Fri, Jan 23, 2026 at 11:35 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Hey team - can we ask BI if we can target life moments/emotions through >> SAGA targeting? Things related to Babies, Baby Showers, Anniversaries, Life >> Moments? >> >> ---------- Forwarded message --------- >> From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> >> Date: Thu, Jan 22, 2026 at 1:27 PM >> Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >> To: Cristina Commisso <cristina.commisso@ideonmedia.com> >> Cc: Karla Dantas <karla.dantas@ideonmedia.com>, Ryan Morgan (Omnicom) < >> Ryan.Morgan@initiative.com>, Kyle Percy (Omnicom) < >> Kyle.Percy@initiative.com> >> >> >> Many thanks for this Cristina! >> >> >> >> Can you please share an updated proposal as per the below notes you >> shared? >> >> >> >> Is it possible to keep one line for video and one line for display to >> simplify the plan? – please see table below for the *$50K* plan we will >> include in the presentation. >> >> >> >> Can you fill the TBC parts as we are looking to finalize those details – >> prioritizing properties that align best with Baby shower and anniversary >> creatives!. Also, if different inventories/properties have different CPMs >> you can create a separate line as long as we are within budget (I will >> leave it up to you for the video/display budget split – don’t need to >> follow the 20K/30K split below – unless that’s the ultimate reco) >> >> >> >> Channel >> >> Buy >> >> Partner >> >> Formats >> >> Audience >> >> Targeting Description >> >> KPI >> >> Region >> >> Language >> >> Net budget >> >> Video >> >> Direct >> >> Ideon Media >> >> TBC >> >> 1st Party Audience >> >> TBC >> >> ON, BC, AL >> >> EN >> >> $20,000.00 >> >> Display >> >> Direct >> >> Ideon Media >> >> TBC >> >> 1st Party Audience >> >> TBC >> >> ON, BC, AL >> >> EN >> >> $30,000.00 >> >> >> >> >> >> Let me know if you have any questions! >> >> >> >> Thanks, >> >> *Smith Bhattacharjee* (They/Them) >> >> *Senior Communications Designer * >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> <https://www.google.com/maps/search/10+Bay+Street,+Suite+1000,+Toronto,+ON+M5J+2R8?entry=gmail&source=g> >> >> www.initiative.com >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Monday, January 19, 2026 2:02 PM >> *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < >> Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < >> Kyle.Percy@initiative.com> >> *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >> >> >> >> Hey Smith, Hope you're doing well and had a fabulous weekend! See below >> in purple for my feedback! Let me know should you have any additional >> questions I can help with! Have a great afternoon, Cristina Does Business >> Insider from the a la >> >> Hey Smith, >> >> >> >> Hope you're doing well and had a fabulous weekend! >> >> >> >> See below in purple for my feedback! Let me know should you have any >> additional questions I can help with! >> >> >> >> Have a great afternoon, >> >> Cristina >> >> >> >> 1. Does Business Insider from the a la carte list include Savvy Mom >> and other such relevant inventories (the key assets for this campaign will >> be Baby Shower and Anniversary) *Business Insider and Savvy Mom are >> separate sites, but we can certainly include both to the booking!* >> 2. Can we remove homeownership/first time homebuyers from the sample >> segments? We will focus on Baby and Anniversary/relationship related

This is great, thanks! We're good for now! On Fri, Jan 23, 2026 at 12:47 PM Maya Tannir <maya.tannir@ideonmedia.com> wrote: > BI responded and mentioned that the targeting is available. > > Would you like them to compile a plan? > > On Fri, Jan 23, 2026 at 11:41 AM Maya Tannir <maya.tannir@ideonmedia.com> > wrote: > >> I’m on it. Will cc you. >> >> Thank you, >> >> Kind regards, >> >> >> >> *Maya Tannir*Programmatic Coordinator >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> >> >> >> On Fri, Jan 23, 2026 at 11:35 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Hey team - can we ask BI if we can target life moments/emotions through >>> SAGA targeting? Things related to Babies, Baby Showers, Anniversaries, Life >>> Moments? >>> >>> ---------- Forwarded message --------- >>> From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> >>> Date: Thu, Jan 22, 2026 at 1:27 PM >>> Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >>> To: Cristina Commisso <cristina.commisso@ideonmedia.com> >>> Cc: Karla Dantas <karla.dantas@ideonmedia.com>, Ryan Morgan (Omnicom) < >>> Ryan.Morgan@initiative.com>, Kyle Percy (Omnicom) < >>> Kyle.Percy@initiative.com> >>> >>> >>> Many thanks for this Cristina! >>> >>> >>> >>> Can you please share an updated proposal as per the below notes you >>> shared? >>> >>> >>> >>> Is it possible to keep one line for video and one line for display to >>> simplify the plan? – please see table below for the *$50K* plan we will >>> include in the presentation. >>> >>> >>> >>> Can you fill the TBC parts as we are looking to finalize those details >>> – prioritizing properties that align best with Baby shower and anniversary >>> creatives!. Also, if different inventories/properties have different CPMs >>> you can create a separate line as long as we are within budget (I will >>> leave it up to you for the video/display budget split – don’t need to >>> follow the 20K/30K split below – unless that’s the ultimate reco) >>> >>> >>> >>> Channel >>> >>> Buy >>> >>> Partner >>> >>> Formats >>> >>> Audience >>> >>> Targeting Description >>> >>> KPI >>> >>> Region >>> >>> Language >>> >>> Net budget >>> >>> Video >>> >>> Direct >>> >>> Ideon Media >>> >>> TBC >>> >>> 1st Party Audience >>> >>> TBC >>> >>> ON, BC, AL >>> >>> EN >>> >>> $20,000.00 >>> >>> Display >>> >>> Direct >>> >>> Ideon Media >>> >>> TBC >>> >>> 1st Party Audience >>> >>> TBC >>> >>> ON, BC, AL >>> >>> EN >>> >>> $30,000.00 >>> >>> >>> >>> >>> >>> Let me know if you have any questions! >>> >>> >>> >>> Thanks, >>> >>> *Smith Bhattacharjee* (They/Them) >>> >>> *Senior Communications Designer * >>> >>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>> <https://www.google.com/maps/search/10+Bay+Street,+Suite+1000,+Toronto,+ON+M5J+2R8?entry=gmail&source=g> >>> >>> www.initiative.com >>> >>> >>> >>> >>> >>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>> *Sent:* Monday, January 19, 2026 2:02 PM >>> *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> >>> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) >>> <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < >>> Kyle.Percy@initiative.com> >>> *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >>> >>> >>> >>> Hey Smith, Hope you're doing well and had a fabulous weekend! See below >>> in purple for my feedback! Let me know should you have any additional >>> questions I can help with! Have a great afternoon, Cristina Does Business >>> Insider from the a la >>> >>> Hey Smith, >>> >>> >>> >>> Hope you're doing well and had a fabulous weekend! >>> >>> >>> >>> See below in purple for my feedback! Let me know should you have any >>> additional questions I can help with! >>> >>> >>> >>> Have a great afternoon, >>> >>> Cristina >>> >>> >>> >>> 1. Does Business Insider from the a la carte list include Savvy Mom >>> and other such relevant inventories (the key asset

Hi Cristina, Many thanks for the speedy turnaround!!! I wanted to update you that the overall campaign will be March 23 – May 3. Based on this, can you recommend the ideal number of weeks to maintain budgetary best practices. Please let us know by Monday, Jan 26 next week! Have a lovely weekend ahead! Regards, [cid:image001.png@01DC8C8F.08EC5430] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8C8F.08EC5430] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Friday, January 23, 2026 12:23 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Happy Friday! Really hope you've had a great week! Please see attached for our revised proposal - marked as R1. Upon review, should you have any questions, please don't hesitate to reach out. On standby for you and the team! Hi Smith, Happy Friday! Really hope you've had a great week! Please see attached for our revised proposal - marked as R1. Upon review, should you have any questions, please don't hesitate to reach out. On standby for you and the team! Cheers, Cristina On Thu, Jan 22, 2026 at 1:27 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Many thanks for this Cristina! Can you please share an updated proposal as per the below notes you shared? Is it possible to keep one line for video and one line for display to simplify the plan? – please see table below for the $50K plan we will include in the presentation. Can you fill the TBC parts as we are looking to finalize those details – prioritizing properties that align best with Baby shower and anniversary creatives!. Also, if different inventories/properties have different CPMs you can create a separate line as long as we are within budget (I will leave it up to you for the video/display budget split – don’t need to follow the 20K/30K split below – unless that’s the ultimate reco) Channel Buy Partner Formats Audience Targeting Description KPI Region Language Net budget Video Direct Ideon Media TBC 1st Party Audience TBC ON, BC, AL EN $20,000.00 Display Direct Ideon Media TBC 1st Party Audience TBC ON, BC, AL EN $30,000.00 Let me know if you have any questions! Thanks, [cid:image001.png@01DC8C8F.08EC5430] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8C8F.08EC5430] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, January 19, 2026 2:02 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina Does Business Insider from the a la Hey Smith, Hope you're doing well and had a fabulous weekend! See below in purple for my feedback! Let me know should you have any additional questions I can help with! Have a great afternoon, Cristina 1. Does Business Insider from the a la carte list include Savvy Mom and other such relevant inventories (the key

Hi Cristina! Hahah yes the snow was crazy but I love it!! Happy Monday and thanks for the below! Can you confirm we can run CTR and VCR KPIs for the video and display tactics? Thanks, [cid:image001.png@01DC8ED1.66178A00] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8ED1.66178A00] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, January 26, 2026 10:00 AM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Hope you stayed nice and warm this weekend! I cannot believe how much snow we got in just one day! Thanks so much for confirming the dates of the campaign! My recommendation would be to definitely run for the duration of the entire Hi Smith, Hope you stayed nice and warm this weekend! I cannot believe how much snow we got in just one day! Thanks so much for confirming the dates of the campaign! My recommendation would be to definitely run for the duration of the entire flight - allowing us to pace evenly and make proper optimizations to ensure the best campaign results. Hope you find this helpful! On standby if there's anything else we can do to help! Cheers, Cristina On Fri, Jan 23, 2026 at 5:38 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina, Many thanks for the speedy turnaround!!! I wanted to update you that the overall campaign will be March 23 – May 3. Based on this, can you recommend the ideal number of weeks to maintain budgetary best practices. Please let us know by Monday, Jan 26 next week! Have a lovely weekend ahead! Regards, [cid:image001.png@01DC8ED1.66178A00] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DC8ED1.66178A00] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Friday, January 23, 2026 12:23 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Happy Friday! Really hope you've had a great week! Please see attached for our revised proposal - marked as R1. Upon review, should you have any questions, please don't hesitate to reach out. On standby for you and the team! Hi Smith, Happy Friday! Really hope you've had a great week! Please see attached for our revised proposal - marked as R1. Upon review, should you have any questions, please don't hesitate to reach out. On standby for you and the team! Cheers, Cristina On Thu, Jan 22, 2026 at 1:27 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Many thanks for this Cristina! Can you please share an updated proposal as per the below notes you shared? Is it possible to keep one line for video and one line for display to simplify the plan? – please see table below for the $50K plan we will include in the presentation. Can you fill the TBC parts as we are looking to finalize those details – prioritizing properties that align best with Baby shower and anniversary creatives!. Also,

Hey Smith, Just want to confirm I’m understanding correctly so I can provide you with the most accurate response. If you’re asking whether we can optimize toward KPIs like VCR and CTR that you provide, then the answer is absolutely. We’re happy to work with your team on setting goals :) Talk soon, Cristina On Mon, Jan 26, 2026 at 2:58 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Hi Cristina! > > > > Hahah yes the snow was crazy but I love it!! > > > > Happy Monday and thanks for the below! > > > > Can you confirm we can run CTR and VCR KPIs for the video and display > tactics? > > > > Thanks, > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, January 26, 2026 10:00 AM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Smith, Hope you stayed nice and warm this weekend! I cannot believe how > much snow we got in just one day! Thanks so much for confirming the dates > of the campaign! My recommendation would be to definitely run for the > duration of the entire > > Hi Smith, > > > > Hope you stayed nice and warm this weekend! I cannot believe how much snow > we got in just one day! > > > > Thanks so much for confirming the dates of the campaign! My recommendation > would be to definitely run for the duration of the entire flight - allowing > us to pace evenly and make proper optimizations to ensure the best campaign > results. > > > > Hope you find this helpful! On standby if there's anything else we can do > to help! > > > > Cheers, > > Cristina > > > > On Fri, Jan 23, 2026 at 5:38 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Hi Cristina, > > > > Many thanks for the speedy turnaround!!! > > > > I wanted to update you that the overall campaign will be March 23 – May 3. > Based on this, can you recommend the ideal number of weeks to maintain > budgetary best practices. > > > > Please let us know by Monday, Jan 26 next week! > > > > Have a lovely weekend ahead! > > > > Regards, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Friday, January 23, 2026 12:23 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Smith, Happy Friday! Really hope you've had a great week! Please see > attached for our revised proposal - marked as R1. Upon review, should you > have any questions, please don't hesitate to reach out. On standby for you > and the team! > > Hi Smith, > > > > Happy Friday! Really hope you've had a great week! > > > > Please see attached for our revised proposal - marked as R1. Upon review, > should you have any questions, please don't hesitate to reach out. > > On standby for you and the team! > > > > Cheers, > > Cristina > > > > On Thu, Jan 22, 2026 at 1:27 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Many thanks for this Cristina! > > > > Can you please share an updated proposal as per the below notes you shared? > > > > Is it possible to keep one line for video and one line for display to > simplify the plan? – pleas

Hi Cristina, Happy Thursday! Can you kindly confirm what tags work for Ideon for display, custom and video? Also can you share your spec sheet? This is what we have on the plan: Ideon Media - Business Insider 6s, 15s 300x600, 970x250, 300x250, 320x50, 728x90 Custom Ideon Performance Network 6s, 15s Custom Ideon Media - Savvy Mom Custom; 300x600, 970x250, 300x250, 320x50, 728x90 Also, quick update on the plan – the overall campaign is most likely moving to later in the year – so the timing is currently TBC. However, we are being proactive and sharing the traffic sheet and other info to keep us on track! Many thanks, [cid:image001.png@01DCA1A2.64E2C7B0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1A2.64E2C7B0] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, January 26, 2026 3:40 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith, Just want to confirm I’m understanding correctly so I can provide you with the most accurate response. If you’re asking whether we can optimize toward KPIs like VCR and CTR that you provide, then the answer is absolutely. We’re happy Hey Smith, Just want to confirm I’m understanding correctly so I can provide you with the most accurate response. If you’re asking whether we can optimize toward KPIs like VCR and CTR that you provide, then the answer is absolutely. We’re happy to work with your team on setting goals :) Talk soon, Cristina On Mon, Jan 26, 2026 at 2:58 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina! Hahah yes the snow was crazy but I love it!! Happy Monday and thanks for the below! Can you confirm we can run CTR and VCR KPIs for the video and display tactics? Thanks, [cid:image001.png@01DCA1A2.64E2C7B0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1A2.64E2C7B0] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, January 26, 2026 10:00 AM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Hope you stayed nice and warm this weekend! I cannot believe how much snow we got in just one day! Thanks so much for confirming the dates of the campaign! My recommendation would be to definitely run for the duration of the entire Hi Smith, Hope you stayed nice and warm this weekend! I cannot believe how much snow we got in just one day! Thanks so much for confirming the dates of the campaign! My recommendation would be to definitely run for the duration of the entire flight - allowing us to pace evenly and make proper optimizations to ensure the best campaign results. Hope you find this helpful! On standby if there's anything else we can do to help! Cheers, Cristina On Fri, Jan 23, 2026 at 5:38 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina, Many thanks for the speedy turnaround!!! I wanted to

Hi Cristina, Apologies I have the spec sheet on hand!!! – all good here. Can you just confirm the tag/trackers needed for each placement? Cheers, [cid:image001.png@01DCA1A6.65E1C450] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1A6.65E1C450] From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Sent: Thursday, February 19, 2026 1:20 PM To: Cristina Commisso <cristina.commisso@ideonmedia.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Cristina, Happy Thursday! Can you kindly confirm what tags work for Ideon for display, custom and video? Also can you share your spec sheet? This is what we have on the plan: Ideon Media - Business Insider 6s, 15s 300x600, 970x250, 300x250, 320x50, 728x90 Custom Ideon Performance Network 6s, 15s Custom Ideon Media - Savvy Mom Custom; 300x600, 970x250, 300x250, 320x50, 728x90 Also, quick update on the plan – the overall campaign is most likely moving to later in the year – so the timing is currently TBC. However, we are being proactive and sharing the traffic sheet and other info to keep us on track! Many thanks, [cid:image001.png@01DCA1A6.65E1C450] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1A6.65E1C450] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, January 26, 2026 3:40 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith, Just want to confirm I’m understanding correctly so I can provide you with the most accurate response. If you’re asking whether we can optimize toward KPIs like VCR and CTR that you provide, then the answer is absolutely. We’re happy Hey Smith, Just want to confirm I’m understanding correctly so I can provide you with the most accurate response. If you’re asking whether we can optimize toward KPIs like VCR and CTR that you provide, then the answer is absolutely. We’re happy to work with your team on setting goals :) Talk soon, Cristina On Mon, Jan 26, 2026 at 2:58 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina! Hahah yes the snow was crazy but I love it!! Happy Monday and thanks for the below! Can you confirm we can run CTR and VCR KPIs for the video and display tactics? Thanks, [cid:image001.png@01DCA1A6.65E1C450] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1A6.65E1C450] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, January 26, 2026 10:00 AM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>>; Daniel Elmaleh <

Hi Smith, Hope you're doing well! For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the creative files. For the custom units, we can only accept 1x1 tags for each of them. For preroll, we accept VAST 3.0 or higher, or 1x1s with the MP4 files. Cheers, Daniel On Thu, Feb 19, 2026 at 1:48 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Hi Cristina, > > > > Apologies I have the spec sheet on hand!!! – all good here. > > > > Can you just confirm the tag/trackers needed for each placement? > > > > Cheers, > > > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > > *Sent:* Thursday, February 19, 2026 1:20 PM > *To:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Cristina, > > > > Happy Thursday! > > > > Can you kindly confirm what tags work for Ideon for display, custom and > video? Also can you share your spec sheet? This is what we have on the plan: > > > > Ideon Media - Business Insider > > 6s, 15s > > 300x600, 970x250, 300x250, 320x50, 728x90 > > Custom > > Ideon Performance Network > > 6s, 15s > > Custom > > Ideon Media - Savvy Mom > > Custom; 300x600, 970x250, 300x250, 320x50, 728x90 > > > > > > Also, quick update on the plan – the overall campaign is most likely > moving to later in the year – so the timing is currently TBC. However, we > are being proactive and sharing the traffic sheet and other info to keep us > on track! > > > > Many thanks, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, January 26, 2026 3:40 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hey Smith, Just want to confirm I’m understanding correctly so I can > provide you with the most accurate response. If you’re asking whether we > can optimize toward KPIs like VCR and CTR that you provide, then the answer > is absolutely. We’re happy > > Hey Smith, > > > > Just want to confirm I’m understanding correctly so I can provide you with > the most accurate response. If you’re asking whether we can optimize toward > KPIs like VCR and CTR that you provide, then the answer is absolutely. > We’re happy to work with your team on setting goals :) > > > > Talk soon, > > Cristina > > > > On Mon, Jan 26, 2026 at 2:58 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Hi Cristina! > > > > Hahah yes the snow was crazy but I love it!! > > > > Happy Monday and thanks for the below! > > > > Can you confirm we can run CTR and VCR KPIs for the video and display > tactics? > > > > Thanks, > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, January 26, 2026 10:00 AM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.

Many thanks for confirming, Daniel! Just to double check, the custom unit dimensions for Business Insider, Ideon Performance Network and Savvy Mom units are the same? AKA - 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360,375x700? Thanks, [cid:image001.png@01DCA1B9.B3226630] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1B9.B3226630] From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Thursday, February 19, 2026 3:37 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Cristina Commisso <cristina.commisso@ideonmedia.com>; Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Hope you're doing well! For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the creative files. For the custom units, we can only accept 1x1 tags for each of them. For Hi Smith, Hope you're doing well! For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the creative files. For the custom units, we can only accept 1x1 tags for each of them. For preroll, we accept VAST 3.0 or higher, or 1x1s with the MP4 files. Cheers, Daniel On Thu, Feb 19, 2026 at 1:48 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina, Apologies I have the spec sheet on hand!!! – all good here. Can you just confirm the tag/trackers needed for each placement? Cheers, [cid:image001.png@01DCA1B9.B3226630] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1B9.B3226630] From: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Sent: Thursday, February 19, 2026 1:20 PM To: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Subject: RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Cristina, Happy Thursday! Can you kindly confirm what tags work for Ideon for display, custom and video? Also can you share your spec sheet? This is what we have on the plan: Ideon Media - Business Insider 6s, 15s 300x600, 970x250, 300x250, 320x50, 728x90 Custom Ideon Performance Network 6s, 15s Custom Ideon Media - Savvy Mom Custom; 300x600, 970x250, 300x250, 320x50, 728x90 Also, quick update on the plan – the overall campaign is most likely moving to later in the year – so the timing is currently TBC. However, we are being proactive and sharing the traffic sheet and other info to keep us on track! Many thanks, [cid:image001.png@01DCA1B9.B3226630] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCA1B9.B3226630] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, January 26, 2026 3:40 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Pe

Hi Smith, Here's the breakdown of what sizes we need for the custom units: - Business Insider: 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360, 375x700 - SavvyMom: 1800x450, 1024x375, 640x350 - Ideon Performance Network: 1800x450, 1024x375, 640x350 Just a quick note - we’ll be using these sizes to build out the custom units, so we only need one set of tags for each. There’s no need to break the tags out by size. Let me know if this helps! Cheers, Daniel On Thu, Feb 19, 2026 at 4:06 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Many thanks for confirming, Daniel! > > > > Just to double check, the custom unit dimensions for Business Insider, > Ideon Performance Network and Savvy Mom units are the same? AKA - > 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360,375x700? > > > > Thanks, > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Thursday, February 19, 2026 3:37 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Cristina Commisso <cristina.commisso@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Smith, Hope you're doing well! For the standard display units (970x250, > 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the > creative files. For the custom units, we can only accept 1x1 tags for each > of them. For > > Hi Smith, > > > > Hope you're doing well! > > > > For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) > we accept 3rd party tags or 1x1s with the creative files. > > > > For the custom units, we can only accept 1x1 tags for each of them. > > > > For preroll, we accept VAST 3.0 or higher, or 1x1s with the MP4 files. > > > > Cheers, > > Daniel > > > > On Thu, Feb 19, 2026 at 1:48 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Hi Cristina, > > > > Apologies I have the spec sheet on hand!!! – all good here. > > > > Can you just confirm the tag/trackers needed for each placement? > > > > Cheers, > > > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > > *Sent:* Thursday, February 19, 2026 1:20 PM > *To:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Subject:* RE: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Cristina, > > > > Happy Thursday! > > > > Can you kindly confirm what tags work for Ideon for display, custom and > video? Also can you share your spec sheet? This is what we have on the plan: > > > > Ideon Media - Business Insider > > 6s, 15s > > 300x600, 970x250, 300x250, 320x50, 728x90 > > Custom > > Ideon Performance Network > > 6s, 15s > > Custom > > Ideon Media - Savvy Mom > > Custom; 300x600, 970x250, 300x250, 320x50, 728x90 > > > > > > Also, quick update on the plan – the overall campaign is most likely > moving to later in the year – so the timing is currently TBC. However, we > are being proactive and sharing the traffic sheet and other info to keep us > on track! > > > > Many thanks, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, January 26, 202

Hi Daniel and team, Happy Monday/Tuesday! Apologies for radio silence on this – the campaign is back on track and will now be an August launch! The weeks in market, budget and and assets will remain the same – however, we wanted to know if we can run this specific campaign programmatically? No worries if no! But let us know and we will request for a programmatic plan and loop in our digital team. Cheers, [cid:image001.png@01DCF1FC.F14907A0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCF1FC.F14907A0] From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Thursday, February 19, 2026 4:29 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Cristina Commisso <cristina.commisso@ideonmedia.com>; Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Here's the breakdown of what sizes we need for the custom units: Business Insider: 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360, 375x700 SavvyMom: 1800x450, 1024x375, 640x350 Ideon Performance Network: 1800x450, 1024x375, Hi Smith, Here's the breakdown of what sizes we need for the custom units: * Business Insider: 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360, 375x700 * SavvyMom: 1800x450, 1024x375, 640x350 * Ideon Performance Network: 1800x450, 1024x375, 640x350 Just a quick note - we’ll be using these sizes to build out the custom units, so we only need one set of tags for each. There’s no need to break the tags out by size. Let me know if this helps! Cheers, Daniel On Thu, Feb 19, 2026 at 4:06 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Many thanks for confirming, Daniel! Just to double check, the custom unit dimensions for Business Insider, Ideon Performance Network and Savvy Mom units are the same? AKA - 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360,375x700? Thanks, [cid:image001.png@01DCF1FC.F14907A0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCF1FC.F14907A0] From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: Thursday, February 19, 2026 3:37 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>>; Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Hope you're doing well! For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the creative files. For the custom units, we can only accept 1x1 tags for each of them. For Hi Smith, Hope you're doing well! For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the creative files. For the custom units, we can only accept 1x1 tags for each of them. For preroll, we accept VAST 3.0 or higher, or 1x1s with the MP4 files. Cheers, Daniel On Thu, Feb 19, 2026 at 1:48 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina, Apologies I have the spec sheet on hand!!! – all good here. Can you just confirm the tag/trackers needed for each placement? Cheers, [cid:image001.png@01DCF1FC.F14907A0] Smit

Hi Smith, Hope you're doing well! I can confirm we can run this campaign programmatically. However, since custom units are involved, those line items will need to be publisher managed. Let me know if you're aligned with this. Cheers, Daniel On Mon, Jun 1, 2026 at 7:34 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Hi Daniel and team, > > > > Happy Monday/Tuesday! > > Apologies for radio silence on this – the campaign is back on track and > will now be an August launch! > > > > The weeks in market, budget and and assets will remain the same – however, > we wanted to know if we can run this specific campaign programmatically? No > worries if no! But let us know and we will request for a programmatic plan > and loop in our digital team. > > > > Cheers, > > > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Thursday, February 19, 2026 4:29 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Cristina Commisso <cristina.commisso@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Smith, Here's the breakdown of what sizes we need for the custom units: > Business Insider: 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360, > 375x700 SavvyMom: 1800x450, 1024x375, 640x350 Ideon Performance Network: > 1800x450, 1024x375, > > Hi Smith, > > > > Here's the breakdown of what sizes we need for the custom units: > > - Business Insider: 1920x250, 1260x250, 375x125, 800x480, 320x480, > 600x360, 375x700 > - SavvyMom: 1800x450, 1024x375, 640x350 > - Ideon Performance Network: 1800x450, 1024x375, 640x350 > > Just a quick note - we’ll be using these sizes to build out the custom > units, so we only need one set of tags for each. There’s no need to break > the tags out by size. Let me know if this helps! > > > > Cheers, > > Daniel > > > > On Thu, Feb 19, 2026 at 4:06 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Many thanks for confirming, Daniel! > > > > Just to double check, the custom unit dimensions for Business Insider, > Ideon Performance Network and Savvy Mom units are the same? AKA - > 1920x250, 1260x250, 375x125, 800x480, 320x480, 600x360,375x700? > > > > Thanks, > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Thursday, February 19, 2026 3:37 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Cristina Commisso <cristina.commisso@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Hi Smith, Hope you're doing well! For the standard display units (970x250, > 300x250, 300x600, 320x50, 728x90) we accept 3rd party tags or 1x1s with the > creative files. For the custom units, we can only accept 1x1 tags for each > of them. For > > Hi Smith, > > > > Hope you're doing well! > > > > For the standard display units (970x250, 300x250, 300x600, 320x50, 728x90) > we accept 3rd party tags or 1x1s with the creative files. > > > > For the custom units, we can only accept 1x1 tags for each of them. > > > > For preroll, we accept VAST 3.0 or higher, or 1x1s with the MP4 files. > > > > Cheers, > > Daniel > > > > On Thu, Feb 19, 2026 at 1:48 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > > Hi Cristina, > > > > Apologies I have the

Sounds great! We're on standby should any additional questions come up ☺️ Cheers, Cristina On Jun 3, 2026, at 6:48 PM, Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> wrote

Hi Cristina and team, Happy Monday! Quick question – can we run 30s in the selected video placements for the plan or is it not recommended based on budget/time in market (6 weeks)? Please see below for the plan: Channel Buy Partner Assets Audience Targeting KPI Market Language Net Media Video Direct Ideon Media - Business Insider 6s, 15s 1st Party Audience SAGA Targeting Audience/Thematic/Reaction Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, Weddings, Articles Evoking Emotion: love, inspiration, optimism, enjoyment, Etc. VCR ON, BC, AL EN $10,000.00 Display Direct 300x600, 970x250, 300x250, 320x50, 728x90 1st Party Audience CTR ON, BC, AL EN $10,000.00 Display Direct Custom 1st Party Audience CTR ON, BC, AL EN $10,000.00 Video Direct Ideon Performance Network 6s, 15s 1st Party Audience Interested in Parenting Content Tap into contextually relevant media - Parenting, New Families, Life Moments: Anniversaries, Baby, Baby Shower, Etc. VCR ON, BC, AL EN $7,500.00 Display Direct Custom 1st Party Audience CTR ON, BC, AL EN $10,000.00 Display Direct Ideon Media - Savvy Mom Custom; 300x600, 970x250, 300x250, 320x50, 728x90 1st Party Audience Audience Targeting Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, Etc. CTR ON, BC, AL EN $2,500.00 Can you let us know by EOD? Many thanks, [cid:image001.png@01DD024A.D54112B0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DD024A.D54112B0] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Wednesday, June 3, 2026 6:57 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Karla Dantas <karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Sounds great! We’re on standby should any additional questions come up ☺️ Cheers, Cristina On Jun 3, 2026, at 6: 48 PM, Smith Bhattacharjee (Omnicom) <Smith. Bhattacharjee@ initiative. com> wrote:  Hi Daniel, Thanks for the below! In this Sounds great! We’re on standby should any additional questions come up ☺️ Cheers, Cristina On Jun 3, 2026, at 6:48 PM, Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote:  Hi Daniel, Thanks for the below! In this case – we will do fully direct – no programmatic. AKA the plan will remain the same. Will get back to you sometime next week once we receive client feedback 😊 Thanks, <image001.png> Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> <image002.png> From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: Tuesday, June 2, 2026 9:08 AM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>>; Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com<mailto:Ryan.Morgan@initiative.com>>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com<mailto:Kyle.Percy@initiative.com>> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hi Smith, Hope you're doing well! I can confirm we can run this campaign programmatically. However, since custom units are involved, those line items will need to be publisher managed. Let me know if you're aligned with this. Cheers, Hi Smith, Hope you're doing well! I can confirm we can run this campaign programmatically. However, since custom units are involved, those line items will need to be publisher managed. Let me know if you're ali

Hey Smith! Hope you had a great weekend! Yes! We can absolutely run the 30s for these line items as well, however we do see stronger VCRs with the shorter placements. Let me know how else I can help! Cheers, Cristina On Mon, Jun 22, 2026 at 1:31 PM Smith Bhattacharjee (Omnicom) < Smith.Bhattacharjee@initiative.com> wrote: > Hi Cristina and team, > > > > Happy Monday! > > > > Quick question – can we run *30s* in the selected video placements for > the plan or is it not recommended based on budget/time in market (6 weeks)? > Please see below for the plan: > > > > Channel > > Buy > > Partner > > Assets > > Audience > > Targeting > > KPI > > Market > > Language > > Net Media > > Video > > Direct > > Ideon Media - Business Insider > > 6s, 15s > > 1st Party Audience > > SAGA Targeting > Audience/Thematic/Reaction > Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, > Weddings, Articles Evoking Emotion: love, inspiration, optimism, enjoyment, > Etc. > > VCR > > ON, BC, AL > > EN > > $10,000.00 > > Display > > Direct > > 300x600, 970x250, 300x250, 320x50, 728x90 > > 1st Party Audience > > CTR > > ON, BC, AL > > EN > > $10,000.00 > > Display > > Direct > > Custom > > 1st Party Audience > > CTR > > ON, BC, AL > > EN > > $10,000.00 > > Video > > Direct > > Ideon Performance Network > > 6s, 15s > > 1st Party Audience > > Interested in Parenting Content > Tap into contextually relevant media - Parenting, New Families, Life > Moments: Anniversaries, Baby, Baby Shower, Etc. > > VCR > > ON, BC, AL > > EN > > $7,500.00 > > Display > > Direct > > Custom > > 1st Party Audience > > CTR > > ON, BC, AL > > EN > > $10,000.00 > > Display > > Direct > > Ideon Media - Savvy Mom > > Custom; 300x600, 970x250, 300x250, 320x50, 728x90 > > 1st Party Audience > > Audience Targeting > Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, Etc. > > CTR > > ON, BC, AL > > EN > > $2,500.00 > > > > Can you let us know by EOD? > > > > Many thanks, > > > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, June 3, 2026 6:57 PM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > > > > Sounds great! We’re on standby should any additional questions come up ☺️ > Cheers, Cristina On Jun 3, 2026, at 6: 48 PM, Smith Bhattacharjee > (Omnicom) <Smith. Bhattacharjee@ initiative. com> wrote:  Hi Daniel, > Thanks for the below! In this > > Sounds great! We’re on standby should any additional questions come up ☺️ > > Cheers, > > Cristina > > > > On Jun 3, 2026, at 6:48 PM, Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > >  > > Hi Daniel, > > > > Thanks for the below! > > > In this case – we will do fully direct – no programmatic. AKA the plan > will remain the same. > > > > Will get back to you sometime next week once we receive client feedback 😊 > > > > Thanks, > > > > > > <image001.png> > > *Smith Bhattacharjee* (They/Them) > > *Senior Communications Designer * > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > <image002.png> > > > > > > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 9:08 AM > *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> > *Cc:* Cristina Commisso <cristina.commisso@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < > Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < > Kyle.Percy@initiative.com> > *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 > >

Hey Smith! How are you? Hope you're having a great week! Just wanted to quickly check in to see if you had any additional questions or even feedback for this campaign. Looking forward to hearing from you! Cheers, Cristina On Mon, Jun 22, 2026 at 1:35 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey Smith! > > Hope you had a great weekend! > > Yes! We can absolutely run the 30s for these line items as well, however > we do see stronger VCRs with the shorter placements. > Let me know how else I can help! > > Cheers, > Cristina > > On Mon, Jun 22, 2026 at 1:31 PM Smith Bhattacharjee (Omnicom) < > Smith.Bhattacharjee@initiative.com> wrote: > >> Hi Cristina and team, >> >> >> >> Happy Monday! >> >> >> >> Quick question – can we run *30s* in the selected video placements for >> the plan or is it not recommended based on budget/time in market (6 weeks)? >> Please see below for the plan: >> >> >> >> Channel >> >> Buy >> >> Partner >> >> Assets >> >> Audience >> >> Targeting >> >> KPI >> >> Market >> >> Language >> >> Net Media >> >> Video >> >> Direct >> >> Ideon Media - Business Insider >> >> 6s, 15s >> >> 1st Party Audience >> >> SAGA Targeting >> Audience/Thematic/Reaction >> Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, >> Weddings, Articles Evoking Emotion: love, inspiration, optimism, enjoyment, >> Etc. >> >> VCR >> >> ON, BC, AL >> >> EN >> >> $10,000.00 >> >> Display >> >> Direct >> >> 300x600, 970x250, 300x250, 320x50, 728x90 >> >> 1st Party Audience >> >> CTR >> >> ON, BC, AL >> >> EN >> >> $10,000.00 >> >> Display >> >> Direct >> >> Custom >> >> 1st Party Audience >> >> CTR >> >> ON, BC, AL >> >> EN >> >> $10,000.00 >> >> Video >> >> Direct >> >> Ideon Performance Network >> >> 6s, 15s >> >> 1st Party Audience >> >> Interested in Parenting Content >> Tap into contextually relevant media - Parenting, New Families, Life >> Moments: Anniversaries, Baby, Baby Shower, Etc. >> >> VCR >> >> ON, BC, AL >> >> EN >> >> $7,500.00 >> >> Display >> >> Direct >> >> Custom >> >> 1st Party Audience >> >> CTR >> >> ON, BC, AL >> >> EN >> >> $10,000.00 >> >> Display >> >> Direct >> >> Ideon Media - Savvy Mom >> >> Custom; 300x600, 970x250, 300x250, 320x50, 728x90 >> >> 1st Party Audience >> >> Audience Targeting >> Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, Etc. >> >> CTR >> >> ON, BC, AL >> >> EN >> >> $2,500.00 >> >> >> >> Can you let us know by EOD? >> >> >> >> Many thanks, >> >> >> >> *Smith Bhattacharjee* (They/Them) >> >> *Senior Communications Designer * >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Wednesday, June 3, 2026 6:57 PM >> *To:* Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Karla Dantas < >> karla.dantas@ideonmedia.com>; Ryan Morgan (Omnicom) < >> Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) < >> Kyle.Percy@initiative.com> >> *Subject:* Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 >> >> >> >> Sounds great! We’re on standby should any additional questions come up ☺️ >> Cheers, Cristina On Jun 3, 2026, at 6: 48 PM, Smith Bhattacharjee >> (Omnicom) <Smith. Bhattacharjee@ initiative. com> wrote:  Hi Daniel, >> Thanks for the below! In this >> >> Sounds great! We’re on standby should any additional questions come up ☺️ >> >> Cheers, >> >> Cristina >> >> >> >> On Jun 3, 2026, at 6:48 PM, Smith Bhattacharjee (Omnicom) < >> Smith.Bhattacharjee@initiative.com> wrote: >> >>  >> >> Hi Daniel, >> >> >> >> Thanks for the below! >> >> >> In this case – we will do fully direct – no programmatic. AKA the plan >> will remain the same. >> >> >> >> Will get back to you sometime next week once we receive client feedback >> 😊 >> >> >> >> Thanks, >> >> >> >> >> >> <image001.png> >> >> *Smith Bhattacharjee* (They/Them) >> >> *Senior Communications Designe

Hi Cristina, Happy Friday! Thanks for following up – we are currently waiting on the final approval of the plan! Also – quick update: the campaign will now be launching Aug 24 and run till Oct 31. Let us know if this update timing works for the current plan (budget sufficiency, inventory availability etc). We will only be running 6s and 15s for the video placements based on your callout below! Thanks [cid:image001.png@01DD1083.96EA98A0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DD1083.96EA98A0] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, July 9, 2026 1:54 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Ryan Morgan (Omnicom) <Ryan.Morgan@initiative.com>; Kyle Percy (Omnicom) <Kyle.Percy@initiative.com> Subject: Re: RFP: FY26 RBC Insurance Life Moments - Request for Nov 27 Hey Smith! How are you? Hope you're having a great week! Just wanted to quickly check in to see if you had any additional questions or even feedback for this campaign. Looking forward to hearing from you! Cheers, Cristina On Mon, Jun 22, Hey Smith! How are you? Hope you're having a great week! Just wanted to quickly check in to see if you had any additional questions or even feedback for this campaign. Looking forward to hearing from you! Cheers, Cristina On Mon, Jun 22, 2026 at 1:35 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Hey Smith! Hope you had a great weekend! Yes! We can absolutely run the 30s for these line items as well, however we do see stronger VCRs with the shorter placements. Let me know how else I can help! Cheers, Cristina On Mon, Jun 22, 2026 at 1:31 PM Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> wrote: Hi Cristina and team, Happy Monday! Quick question – can we run 30s in the selected video placements for the plan or is it not recommended based on budget/time in market (6 weeks)? Please see below for the plan: Channel Buy Partner Assets Audience Targeting KPI Market Language Net Media Video Direct Ideon Media - Business Insider 6s, 15s 1st Party Audience SAGA Targeting Audience/Thematic/Reaction Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, Weddings, Articles Evoking Emotion: love, inspiration, optimism, enjoyment, Etc. VCR ON, BC, AL EN $10,000.00 Display Direct 300x600, 970x250, 300x250, 320x50, 728x90 1st Party Audience CTR ON, BC, AL EN $10,000.00 Display Direct Custom 1st Party Audience CTR ON, BC, AL EN $10,000.00 Video Direct Ideon Performance Network 6s, 15s 1st Party Audience Interested in Parenting Content Tap into contextually relevant media - Parenting, New Families, Life Moments: Anniversaries, Baby, Baby Shower, Etc. VCR ON, BC, AL EN $7,500.00 Display Direct Custom 1st Party Audience CTR ON, BC, AL EN $10,000.00 Display Direct Ideon Media - Savvy Mom Custom; 300x600, 970x250, 300x250, 320x50, 728x90 1st Party Audience Audience Targeting Life Moments: Anniversaries, Family, New Family, Baby, Baby Shower, Etc. CTR ON, BC, AL EN $2,500.00 Can you let us know by EOD? Many thanks, [cid:image001.png@01DD1083.96EA98A0] Smith Bhattacharjee (They/Them) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DD1083.96EA98A0] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Wednesday, June 3, 2026 6:57 PM To: Smith Bhattacharjee (Omnicom) <Smith.Bhattacharjee@initiative.com<mailto:Smith.Bhattacharjee@initiative.com>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>>; Karla Dantas <karla.dantas@ideonmedia.com<mailto:karla.dantas@ideonmedia.com>>; Rya

Hi Steve!! Hope you’re doing well and are recovering from how long the Oscars were. I think you might have been "briefly briefed" but sending a semi-formal email now. I’m reaching out to e-introduce you to @Cristina Commisso <cristina.commisso@ideonmedia.com>, our VP of Brand Partnerships, and see if we can pick your brain / get steered to the right contact around potential collaboration opportunities. We think there could be great alignment across both media and experiential. On the experiential side, we’re expanding with initiatives like our upcoming* Complex Canada relaunch event* and other custom activations, and we know you work with incredible brands like Lexus in that space who we recently have pitched. On the media side, we represent publishers like Complex, IGN, Apartment Therapy Media, and Business Insider in Canada and had the opportunity to present to the Media team last year, but would love the chance to showcase our work through future RFP opportunities. Would really appreciate any guidance on who the best people would be for us to connect with. Happy to jump on a quick call - or take you out for lunch if you prefer. (Is this me trying to get a one up on Ryan?? Perhaps..) Thanks so much, Jess -- *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705

Thanks so much for the introduction @Jess Muise <jess.muise@ideonmedia.com> ! Steve, it's so great to be introduced to you! We've had some really great conversations with Garrett, he's amazing! But we're just trying our best to get to know some of the other folks throughout the agency. Looking forward to hopefully connecting soon! On Mon, Mar 16, 2026 at 4:40 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > Hi Steve!! > > Hope you’re doing well and are recovering from how long the Oscars were. > I think you might have been "briefly briefed" but sending a semi-formal > email now. > > I’m reaching out to e-introduce you to @Cristina Commisso > <cristina.commisso@ideonmedia.com>, our VP of Brand Partnerships, and see > if we can pick your brain / get steered to the right contact around > potential collaboration opportunities. > > We think there could be great alignment across both media and > experiential. On the experiential side, we’re expanding with initiatives > like our upcoming* Complex Canada relaunch event* and other custom > activations, and we know you work with incredible brands like Lexus in that > space who we recently have pitched. On the media side, we represent > publishers like Complex, IGN, Apartment Therapy Media, and Business Insider > in Canada and had the opportunity to present to the Media team last year, > but would love the chance to showcase our work through future RFP > opportunities. > > Would really appreciate any guidance on who the best people would be for > us to connect with. Happy to jump on a quick call - or take you out for > lunch if you prefer. (Is this me trying to get a one up on Ryan?? Perhaps..) > > Thanks so much, > Jess > -- > > *Jess Muise* > > > > *Sr. Manager, Planning & Operations* > > C (416) 779 5705 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hi Jess! You already have the one up on Ryan (don't tell him I said that....) Happy to connect with you and Cristina to hear more. For context, I lead Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Canada here at SALT. I'm also happy to connect you with any other client leads. Lets start with a smaller group call and go from there? Here are a few avails. Please let me know if any 30 min window work on your end; * Monday 23: 2 - 3:30 * Wednesday 25: 2-3:30 * Monday 30: 11-11:30 // 1:30-2 Looking forward to it, Steve Steve Benetti Managing Director 905 808 7346 [A black and blue text Description automatically generated]<http://www.saltxc.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, March 16, 2026 4:42 PM To: Jess Muise <jess.muise@ideonmedia.com> Cc: Steve Benetti <sb@ilovesalt.com> Subject: Re: Salt x Ideon - Experiential Opportunities You don't often get email from cristina.commisso@ideonmedia.com. Learn why this is important<https://aka.ms/LearnAboutSenderIdentification> Thanks so much for the introduction @Jess Muise<mailto:jess.muise@ideonmedia.com> ! Steve, it's so great to be introduced to you! We've had some really great conversations with Garrett, he's amazing! But we're just trying our best to get to know some of the other folks throughout the agency. Looking forward to hopefully connecting soon! On Mon, Mar 16, 2026 at 4:40 PM Jess Muise <jess.muise@ideonmedia.com<mailto:jess.muise@ideonmedia.com>> wrote: Hi Steve!! Hope you’re doing well and are recovering from how long the Oscars were. I think you might have been "briefly briefed" but sending a semi-formal email now. I’m reaching out to e-introduce you to @Cristina Commisso<mailto:cristina.commisso@ideonmedia.com>, our VP of Brand Partnerships, and see if we can pick your brain / get steered to the right contact around potential collaboration opportunities. We think there could be great alignment across both media and experiential. On the experiential side, we’re expanding with initiatives like our upcoming Complex Canada relaunch event and other custom activations, and we know you work with incredible brands like Lexus in that space who we recently have pitched. On the media side, we represent publishers like Complex, IGN, Apartment Therapy Media, and Business Insider in Canada and had the opportunity to present to the Media team last year, but would love the chance to showcase our work through future RFP opportunities. Would really appreciate any guidance on who the best people would be for us to connect with. Happy to jump on a quick call - or take you out for lunch if you prefer. (Is this me trying to get a one up on Ryan?? Perhaps..) Thanks so much, Jess -- Jess Muise Sr. Manager, Planning & Operations C (416) 779 5705 [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0A6o71BT4fr0mNXpJAZAkn5AAF5S7l1gAA?nativeVersion=1.2026.303.100] -- Cristina Commisso VP, Business Development C(647) 287 9105 [https://outlook.office.com/mail/inbox/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0A6o71BT4fr0mNXpJAZAkn5AAF5S7l1gAA?nativeVersion=1.2026.303.100]

[image: yesssss.gif] I promise I won't tell Ryan. Thanks so much for your time Steve - seriously appreciate it. Will let @Cristina Commisso <cristina.commisso@ideonmedia.com> confirm what time works best for her since im free! On Tue, Mar 17, 2026 at 12:23 PM Steve Benetti <sb@ilovesalt.com> wrote: > Hi Jess! > > You already have the one up on Ryan (don't tell him I said that....) > > Happy to connect with you and Cristina to hear more. For context, I lead > Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Canada here at SALT. I'm > also happy to connect you with any other client leads. Lets start with a > smaller group call and go from there? > > Here are a few avails. Please let me know if any 30 min window work on > your end; > > > - *Monday 23*: 2 - 3:30 > - *Wednesday 25:* 2-3:30 > - *Monday 30:* 11-11:30 // 1:30-2 > > > Looking forward to it, > Steve > > Steve Benetti > > *Managing Director* > > *905 808 7346* > > > > [image: A black and blue text Description automatically generated] > <http://www.saltxc.com/> > > > > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, March 16, 2026 4:42 PM > *To:* Jess Muise <jess.muise@ideonmedia.com> > *Cc:* Steve Benetti <sb@ilovesalt.com> > *Subject:* Re: Salt x Ideon - Experiential Opportunities > > You don't often get email from cristina.commisso@ideonmedia.com. Learn > why this is important <https://aka.ms/LearnAboutSenderIdentification> > Thanks so much for the introduction @Jess Muise > <jess.muise@ideonmedia.com> ! > > Steve, it's so great to be introduced to you! We've had some really great > conversations with Garrett, he's amazing! But we're just trying our best to > get to know some of the other folks throughout the agency. > > Looking forward to hopefully connecting soon! > > On Mon, Mar 16, 2026 at 4:40 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > > Hi Steve!! > > Hope you’re doing well and are recovering from how long the Oscars were. > I think you might have been "briefly briefed" but sending a semi-formal > email now. > > I’m reaching out to e-introduce you to @Cristina Commisso > <cristina.commisso@ideonmedia.com>, our VP of Brand Partnerships, and see > if we can pick your brain / get steered to the right contact around > potential collaboration opportunities. > > We think there could be great alignment across both media and > experiential. On the experiential side, we’re expanding with initiatives > like our upcoming* Complex Canada relaunch event* and other custom > activations, and we know you work with incredible brands like Lexus in that > space who we recently have pitched. On the media side, we represent > publishers like Complex, IGN, Apartment Therapy Media, and Business Insider > in Canada and had the opportunity to present to the Media team last year, > but would love the chance to showcase our work through future RFP > opportunities. > > Would really appreciate any guidance on who the best people would be for > us to connect with. Happy to jump on a quick call - or take you out for > lunch if you prefer. (Is this me trying to get a one up on Ryan?? Perhaps..) > > Thanks so much, > Jess > -- > > *Jess Muise* > > > > *Sr. Manager, Planning & Operations * > > C (416) 779 5705 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705

Hey everyone! Thanks for the avails, Steve - and appreciate the context! Wednesday 25, at 2pm works great! I'll share an invite now! Looking forward to it, Cristina On Tue, Mar 17, 2026 at 1:05 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > [image: yesssss.gif] > I promise I won't tell Ryan. > > Thanks so much for your time Steve - seriously appreciate it. Will let @Cristina > Commisso <cristina.commisso@ideonmedia.com> confirm what time works best > for her since im free! > > On Tue, Mar 17, 2026 at 12:23 PM Steve Benetti <sb@ilovesalt.com> wrote: > >> Hi Jess! >> >> You already have the one up on Ryan (don't tell him I said that....) >> >> Happy to connect with you and Cristina to hear more. For context, I lead >> Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Canada here at SALT. I'm >> also happy to connect you with any other client leads. Lets start with a >> smaller group call and go from there? >> >> Here are a few avails. Please let me know if any 30 min window work on >> your end; >> >> >> - *Monday 23*: 2 - 3:30 >> - *Wednesday 25:* 2-3:30 >> - *Monday 30:* 11-11:30 // 1:30-2 >> >> >> Looking forward to it, >> Steve >> >> Steve Benetti >> >> *Managing Director* >> >> *905 808 7346* >> >> >> >> [image: A black and blue text Description automatically generated] >> <http://www.saltxc.com/> >> >> >> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Monday, March 16, 2026 4:42 PM >> *To:* Jess Muise <jess.muise@ideonmedia.com> >> *Cc:* Steve Benetti <sb@ilovesalt.com> >> *Subject:* Re: Salt x Ideon - Experiential Opportunities >> >> You don't often get email from cristina.commisso@ideonmedia.com. Learn >> why this is important <https://aka.ms/LearnAboutSenderIdentification> >> Thanks so much for the introduction @Jess Muise >> <jess.muise@ideonmedia.com> ! >> >> Steve, it's so great to be introduced to you! We've had some really great >> conversations with Garrett, he's amazing! But we're just trying our best to >> get to know some of the other folks throughout the agency. >> >> Looking forward to hopefully connecting soon! >> >> On Mon, Mar 16, 2026 at 4:40 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >> Hi Steve!! >> >> Hope you’re doing well and are recovering from how long the Oscars were. >> I think you might have been "briefly briefed" but sending a semi-formal >> email now. >> >> I’m reaching out to e-introduce you to @Cristina Commisso >> <cristina.commisso@ideonmedia.com>, our VP of Brand Partnerships, and >> see if we can pick your brain / get steered to the right contact around >> potential collaboration opportunities. >> >> We think there could be great alignment across both media and >> experiential. On the experiential side, we’re expanding with initiatives >> like our upcoming* Complex Canada relaunch event* and other custom >> activations, and we know you work with incredible brands like Lexus in that >> space who we recently have pitched. On the media side, we represent >> publishers like Complex, IGN, Apartment Therapy Media, and Business Insider >> in Canada and had the opportunity to present to the Media team last year, >> but would love the chance to showcase our work through future RFP >> opportunities. >> >> Would really appreciate any guidance on who the best people would be for >> us to connect with. Happy to jump on a quick call - or take you out for >> lunch if you prefer. (Is this me trying to get a one up on Ryan?? Perhaps..) >> >> Thanks so much, >> Jess >> -- >> >> *Jess Muise* >> >> >> >> *Sr. Manager, Planning & Operations * >> >> C (416) 779 5705 >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Development* >> >> C(647) 287 9105 >> >> > > -- > > *Jess Muise* > > > > *Sr. Manager, Planning & Operations* > > C (416) 779 5705 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hi Steve, Hope you're having a great day, and thanks again for the time yesterday. Jess and I really appreciated the opportunity to connect, learn more about how Salt works, and hear about your accounts. As promised, I’ve attached the slides we walked through, along with some additional Complex-specific details. I know we chatted a bit about sponsorship pricing, but if budgets are more limited, we’re very happy to explore entry-level options as well. Whether that be something like discount codes in attendee bags, or other smaller activations, we’re always happy to tailor ideas to fit whatever budget is available. You’ll also find our full list of exclusive Canadian publisher partners in the deck. If any other opportunities come to mind, please don’t hesitate to reach out. We’d love to collaborate. As always, happy to answer any questions, and looking forward to continuing the conversation. Cheers, Cristina On Tue, Mar 17, 2026 at 1:32 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey everyone! > > Thanks for the avails, Steve - and appreciate the context! Wednesday 25, > at 2pm works great! > I'll share an invite now! > > Looking forward to it, > Cristina > > On Tue, Mar 17, 2026 at 1:05 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> [image: yesssss.gif] >> I promise I won't tell Ryan. >> >> Thanks so much for your time Steve - seriously appreciate it. Will let @Cristina >> Commisso <cristina.commisso@ideonmedia.com> confirm what time works best >> for her since im free! >> >> On Tue, Mar 17, 2026 at 12:23 PM Steve Benetti <sb@ilovesalt.com> wrote: >> >>> Hi Jess! >>> >>> You already have the one up on Ryan (don't tell him I said that....) >>> >>> Happy to connect with you and Cristina to hear more. For context, I lead >>> Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Canada here at SALT. I'm >>> also happy to connect you with any other client leads. Lets start with a >>> smaller group call and go from there? >>> >>> Here are a few avails. Please let me know if any 30 min window work on >>> your end; >>> >>> >>> - *Monday 23*: 2 - 3:30 >>> - *Wednesday 25:* 2-3:30 >>> - *Monday 30:* 11-11:30 // 1:30-2 >>> >>> >>> Looking forward to it, >>> Steve >>> >>> Steve Benetti >>> >>> *Managing Director* >>> >>> *905 808 7346* >>> >>> >>> >>> [image: A black and blue text Description automatically generated] >>> <http://www.saltxc.com/> >>> >>> >>> >>> >>> >>> ------------------------------ >>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>> *Sent:* Monday, March 16, 2026 4:42 PM >>> *To:* Jess Muise <jess.muise@ideonmedia.com> >>> *Cc:* Steve Benetti <sb@ilovesalt.com> >>> *Subject:* Re: Salt x Ideon - Experiential Opportunities >>> >>> You don't often get email from cristina.commisso@ideonmedia.com. Learn >>> why this is important <https://aka.ms/LearnAboutSenderIdentification> >>> Thanks so much for the introduction @Jess Muise >>> <jess.muise@ideonmedia.com> ! >>> >>> Steve, it's so great to be introduced to you! We've had some really >>> great conversations with Garrett, he's amazing! But we're just trying our >>> best to get to know some of the other folks throughout the agency. >>> >>> Looking forward to hopefully connecting soon! >>> >>> On Mon, Mar 16, 2026 at 4:40 PM Jess Muise <jess.muise@ideonmedia.com> >>> wrote: >>> >>> Hi Steve!! >>> >>> Hope you’re doing well and are recovering from how long the Oscars >>> were. I think you might have been "briefly briefed" but sending a >>> semi-formal email now. >>> >>> I’m reaching out to e-introduce you to @Cristina Commisso >>> <cristina.commisso@ideonmedia.com>, our VP of Brand Partnerships, and >>> see if we can pick your brain / get steered to the right contact around >>> potential collaboration opportunities. >>> >>> We think there could be great alignment across both media and >>> experiential. On the experiential side, we’re expanding with initiatives >>> like our upcoming* Complex Canada relaunch event* and other cust

Hey Steve! Hope you've had a great week so far! Just wanted to quickly check in to see if you had a chance to review the collateral we sent through last week for Complex Canada’s Block Party. Would love to hear any thoughts or feedback you might have! Also, if there are any specific clients you think could be a strong fit, Jess and I would be more than happy to put together some tailored sponsorship thought starters. It might help bring the opportunity to life in a more tangible way. Let me know what you think! Excited to continue the conversation! Have a great long weekend ahead, Cristina On Thu, Mar 26, 2026 at 1:30 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hi Steve, > > Hope you're having a great day, and thanks again for the time yesterday. > Jess and I really appreciated the opportunity to connect, learn more about > how Salt works, and hear about your accounts. > > As promised, I’ve attached the slides we walked through, along with some > additional Complex-specific details. > > I know we chatted a bit about sponsorship pricing, but if budgets are more > limited, we’re very happy to explore entry-level options as well. Whether > that be something like discount codes in attendee bags, or other smaller > activations, we’re always happy to tailor ideas to fit whatever budget is > available. > > You’ll also find our full list of exclusive Canadian publisher partners in > the deck. If any other opportunities come to mind, please don’t hesitate to > reach out. We’d love to collaborate. > > As always, happy to answer any questions, and looking forward to > continuing the conversation. > > Cheers, > Cristina > > > On Tue, Mar 17, 2026 at 1:32 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Hey everyone! >> >> Thanks for the avails, Steve - and appreciate the context! Wednesday 25, >> at 2pm works great! >> I'll share an invite now! >> >> Looking forward to it, >> Cristina >> >> On Tue, Mar 17, 2026 at 1:05 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >>> [image: yesssss.gif] >>> I promise I won't tell Ryan. >>> >>> Thanks so much for your time Steve - seriously appreciate it. Will let @Cristina >>> Commisso <cristina.commisso@ideonmedia.com> confirm what time works >>> best for her since im free! >>> >>> On Tue, Mar 17, 2026 at 12:23 PM Steve Benetti <sb@ilovesalt.com> wrote: >>> >>>> Hi Jess! >>>> >>>> You already have the one up on Ryan (don't tell him I said that....) >>>> >>>> Happy to connect with you and Cristina to hear more. For context, I >>>> lead Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Canada here at >>>> SALT. I'm also happy to connect you with any other client leads. Lets start >>>> with a smaller group call and go from there? >>>> >>>> Here are a few avails. Please let me know if any 30 min window work on >>>> your end; >>>> >>>> >>>> - *Monday 23*: 2 - 3:30 >>>> - *Wednesday 25:* 2-3:30 >>>> - *Monday 30:* 11-11:30 // 1:30-2 >>>> >>>> >>>> Looking forward to it, >>>> Steve >>>> >>>> Steve Benetti >>>> >>>> *Managing Director* >>>> >>>> *905 808 7346* >>>> >>>> >>>> >>>> [image: A black and blue text Description automatically generated] >>>> <http://www.saltxc.com/> >>>> >>>> >>>> >>>> >>>> >>>> ------------------------------ >>>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>>> *Sent:* Monday, March 16, 2026 4:42 PM >>>> *To:* Jess Muise <jess.muise@ideonmedia.com> >>>> *Cc:* Steve Benetti <sb@ilovesalt.com> >>>> *Subject:* Re: Salt x Ideon - Experiential Opportunities >>>> >>>> You don't often get email from cristina.commisso@ideonmedia.com. Learn >>>> why this is important <https://aka.ms/LearnAboutSenderIdentification> >>>> Thanks so much for the introduction @Jess Muise >>>> <jess.muise@ideonmedia.com> ! >>>> >>>> Steve, it's so great to be introduced to you! We've had some really >>>> great conversations with Garrett, he's amazing! But we're just trying our >>>> best to get to know some of the other folks throughout the

Thanks Cristina, Appreciate the nudge, it was a wild week. Looks great for a first share. I will circulate and let you know if we get any bites. Would recco we tailor at that time depending on which clients are interested. Thanks again - have a great long weekend! Steve Steve Benetti Managing Director 905 808 7346 [A black and blue text Description automatically generated]<http://www.saltxc.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, April 2, 2026 12:05 PM To: Jess Muise <jess.muise@ideonmedia.com> Cc: Steve Benetti <sb@ilovesalt.com> Subject: Re: Salt x Ideon - Experiential Opportunities Hey Steve! Hope you've had a great week so far! Just wanted to quickly check in to see if you had a chance to review the collateral we sent through last week for Complex Canada’s Block Party. Would love to hear any thoughts or feedback you might have! Also, if there are any specific clients you think could be a strong fit, Jess and I would be more than happy to put together some tailored sponsorship thought starters. It might help bring the opportunity to life in a more tangible way. Let me know what you think! Excited to continue the conversation! Have a great long weekend ahead, Cristina On Thu, Mar 26, 2026 at 1:30 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Hi Steve, Hope you're having a great day, and thanks again for the time yesterday. Jess and I really appreciated the opportunity to connect, learn more about how Salt works, and hear about your accounts. As promised, I’ve attached the slides we walked through, along with some additional Complex-specific details. I know we chatted a bit about sponsorship pricing, but if budgets are more limited, we’re very happy to explore entry-level options as well. Whether that be something like discount codes in attendee bags, or other smaller activations, we’re always happy to tailor ideas to fit whatever budget is available. You’ll also find our full list of exclusive Canadian publisher partners in the deck. If any other opportunities come to mind, please don’t hesitate to reach out. We’d love to collaborate. As always, happy to answer any questions, and looking forward to continuing the conversation. Cheers, Cristina On Tue, Mar 17, 2026 at 1:32 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Hey everyone! Thanks for the avails, Steve - and appreciate the context! Wednesday 25, at 2pm works great! I'll share an invite now! Looking forward to it, Cristina On Tue, Mar 17, 2026 at 1:05 PM Jess Muise <jess.muise@ideonmedia.com<mailto:jess.muise@ideonmedia.com>> wrote: [yesssss.gif] I promise I won't tell Ryan. Thanks so much for your time Steve - seriously appreciate it. Will let @Cristina Commisso<mailto:cristina.commisso@ideonmedia.com> confirm what time works best for her since im free! On Tue, Mar 17, 2026 at 12:23 PM Steve Benetti <sb@ilovesalt.com<mailto:sb@ilovesalt.com>> wrote: Hi Jess! You already have the one up on Ryan (don't tell him I said that....) Happy to connect with you and Cristina to hear more. For context, I lead Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Canada here at SALT. I'm also happy to connect you with any other client leads. Lets start with a smaller group call and go from there? Here are a few avails. Please let me know if any 30 min window work on your end; * Monday 23: 2 - 3:30 * Wednesday 25: 2-3:30 * Monday 30: 11-11:30 // 1:30-2 Looking forward to it, Steve Steve Benetti Managing Director 905 808 7346 [A black and blue text Description automatically generated]<http://www.saltxc.com/> ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, March 16, 2026 4:42 PM To: Jess Muise <jess.muise@ideonmedia.com<mailto:jess.muise@ideonmedia.com>> Cc: Steve Ben

Hi Steve, Hope you're doing well! Just wanted to share a new event that recently came together on the Complex Canada side. I've attached details on The Academy Sessions, a new live music and culture experience launching this fall that brings together artists, creators, media, and fans through intimate performances and premium content opportunities. No pressure at all, but wanted to make sure it was on your radar in case any client conversations come up where it might be a fit. As always, I'm happy to tailor ideas based on specific client needs! Cheers, Cristina On Thu, Apr 2, 2026 at 1:24 PM Steve Benetti <sb@ilovesalt.com> wrote: > Thanks Cristina, > > Appreciate the nudge, it was a wild week. > > Looks great for a first share. I will circulate and let you know if we get > any bites. Would recco we tailor at that time depending on which clients > are interested. > > Thanks again - have a great long weekend! > Steve > > Steve Benetti > > *Managing Director* > > *905 808 7346* > > > > [image: A black and blue text Description automatically generated] > <http://www.saltxc.com/> > > > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 2, 2026 12:05 PM > *To:* Jess Muise <jess.muise@ideonmedia.com> > *Cc:* Steve Benetti <sb@ilovesalt.com> > *Subject:* Re: Salt x Ideon - Experiential Opportunities > > Hey Steve! > > Hope you've had a great week so far! > > Just wanted to quickly check in to see if you had a chance to review the > collateral we sent through last week for Complex Canada’s Block Party. > Would love to hear any thoughts or feedback you might have! Also, if there > are any specific clients you think could be a strong fit, Jess and I would > be more than happy to put together some tailored sponsorship thought > starters. It might help bring the opportunity to life in a more tangible > way. > > Let me know what you think! Excited to continue the conversation! > > Have a great long weekend ahead, > Cristina > > On Thu, Mar 26, 2026 at 1:30 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hi Steve, > > Hope you're having a great day, and thanks again for the time yesterday. > Jess and I really appreciated the opportunity to connect, learn more about > how Salt works, and hear about your accounts. > > As promised, I’ve attached the slides we walked through, along with some > additional Complex-specific details. > > I know we chatted a bit about sponsorship pricing, but if budgets are more > limited, we’re very happy to explore entry-level options as well. Whether > that be something like discount codes in attendee bags, or other smaller > activations, we’re always happy to tailor ideas to fit whatever budget is > available. > > You’ll also find our full list of exclusive Canadian publisher partners in > the deck. If any other opportunities come to mind, please don’t hesitate to > reach out. We’d love to collaborate. > > As always, happy to answer any questions, and looking forward to > continuing the conversation. > > Cheers, > Cristina > > > On Tue, Mar 17, 2026 at 1:32 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey everyone! > > Thanks for the avails, Steve - and appreciate the context! Wednesday 25, > at 2pm works great! > I'll share an invite now! > > Looking forward to it, > Cristina > > On Tue, Mar 17, 2026 at 1:05 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > > [image: yesssss.gif] > I promise I won't tell Ryan. > > Thanks so much for your time Steve - seriously appreciate it. Will let @Cristina > Commisso <cristina.commisso@ideonmedia.com> confirm what time works best > for her since im free! > > On Tue, Mar 17, 2026 at 12:23 PM Steve Benetti <sb@ilovesalt.com> wrote: > > Hi Jess! > > You already have the one up on Ryan (don't tell him I said that....) > > Happy to connect with you and Cristina to hear more. For context, I lead > Labatt, Kraft Heinz, adidas, Sport chek, KFC & NBA Cana

Hey Cristina and Jes, Long time no speak!!!! Hope you are having a great start to the spring. I have something gaming that has come across my plate and wanted to see if there any opportunities that we

Cheers, Cristina Begin forwarded message: From: "Nigel Dalgarno (Omnicom)" <Nigel.Dalgarno@initiative.com> Date: April 23, 2026 at 10:56:52 AM EDT To: Jes Biagioni <jes.biagioni@

Nigel!!!! How are you? It's been too long - we have to lock in a lunch! Thanks so much for thinking of us for this one! My ideas are already flowing! Let me know when you'd like to see a

Hey Cristina, I know so sorry for the delayed replies, ive been super busy and going through and exciting new internal team change at INI well def have to catch up ill ping you in that thread we are

Hey my friends! Let me know if you can help with this- due Monday! @Chris Connolly may be thinking of ideas too - he's great at gaming! Happy to jump on a call too! He's asking for gaming, but

Hey Nigel!! Never apologize, totally get it! But yes, shoot me a note when you can, would love to catch up! And confirming receipt, and we'll get back to you asap Monday! Stay tuned, Cristina On

🥰 Cristina Commisso reacted via Gmail <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > No problem! I'll let you know if I have questions. > > On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Hey my friends! >> >> Let me know if you can help with this- due Monday! @Chris Connolly >> <connolly3434@icloud.com> may be thinking of ideas too - he's great at >> gaming! Happy to jump on a call too! >> >> He's asking for gaming, but we can add some options! >> >> I think: >> *IGN: * >> >> - Article? Open to ideas please: >> - *Idea 1: The Frosty Challenge:* >> - IGN Editors Take the Challenge (Editorial POV) >> What it is: >> IGN staff attempt the Frosty Challenge instead of external >> creators. >> How it plays: >> “We tried to beat X before a Frosty melted… here’s what happened” >> First-person write-up + video clips of the game? >> Lean into personality, fails, retries, and commentary >> - >> *Idea 2: Top 9 Gaming Power-Ups We Wish Existed IRL *A classic IGN list >> article ranking iconic gaming power-ups, with a fun twist that imagines >> them in real life. >> How it plays out: >> Include things like: >> Mario’s Super Mushroom (grow bigger) >> Shield potions (temporary invincibility) >> Stamina boosts, extra lives, etc. >> >> *Then introduce the Frosty as a “real-world power-up” Example: “+99 heat >> resistance” or “instant cooldown buff”* >> >> >> - Summer of Gaming - both presenting and best of. >> - SDCC Sponsorship >> - Social >> - All media >> >> *Complex:* >> >> - *Social or Article?* >> - *Real Ones Know: Gaming Snacks Tier *List >> Concept: >> Rank the best gaming snacks, with Frosty landing top tier. >> Execution: >> Fast-paced tier ranking with Imani and another Complex host? >> Debate-style commentary >> Frosty gets a funny, undeniable top tier justification >> >> - All media and UMG >> >> *Kidoz: *thoughts on a playable game option too? >> >> ---------- Forwarded message --------- >> From: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> Date: Thu, Apr 23, 2026 at 11:21 AM >> Subject: RE: INI Gaming x IDEON MEDIA RFP >> To: Cristina Commisso <cristina.commisso@ideonmedia.com> >> Cc: Jes Biagioni <jes.biagioni@ideonmedia.com>, Joanne Luk (Omnicom) < >> Joanne.Luk@initiative.com> >> >> >> Hey Cristina, >> >> >> >> I know so sorry for the delayed replies, ive been super busy and going >> through and exciting new internal team change at INI well def have to catch >> up ill ping you in that thread we are chatting in. >> >> >> >> Looking to get something back even high level possibilities/shallow holes >> to for Monday if possible? I know its not a ton of time but even just quick >> blurbs on whats possible would be great! We have a client check in early >> next week and I just thought of you guys! >> >> >> >> *Campaign details:* >> >> Audience: Adults 18–54 >> >> Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen >> Z, Gen Y, Parents >> >> Geo: National EN (excluding Quebec) >> >> Flight: June 15 - July 26. >> >> >> >> Nige >> >> >> >> [image: A blue text on a black background Description automatically >> generated] >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 23, 2026 11:01 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < >> Joanne.Luk@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! >> Thanks so much for thinking of us for this one! My

Hey team, Thanks for looping me in here. I've tried to check out some of the recent IGN SOG material on the shared drive but I'm having trouble opening a few files (I just get a message that says, "Try refreshing"). Does anyone have a recent IGN deck they can send my way, or anything specific to IGN SOG? I had a few concepts in mind for Wendy’s earlier, but I actually really like the speedrunning idea Cristina put forward. Speedrunning has become massively popular among major streamers on both PC and console. Having IGN hosts try to clear a level before their Frosty melts feels on brand for IGN. https://www.ign.com/watch/speedruns - Might be worth checking if IGN US has already been briefed or executed anything similar so we’re aligned. - Also thinking about whether we can lean into producing high-impact formats on our end. I think we should showcase new and existing Frosty flavours in a cool way. Please don't share this but below is a mock of the idea I was trying to visualize earlier - think Street Fighter or Smash Bros. character menu. - Last thing of note, if they are looking for takeovers/dominations, we could offer ownership of opening weekends in June/July for Toy Story 5, The Odyssey, and Supergirl (I'd like to leave Fridays for theatrical studios - but let me know how you'd position ownership of the IGN homepage). Anything else come to mind? Cheers, Chris [image: Wendy's Mock.png] On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly <connolly3434@icloud.com> wrote: > > > Begin forwarded message: > > *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> > *Subject: **Re: INI Gaming x IDEON MEDIA RFP* > *Date: *Apr 23, 2026 at 12:31 PM > *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> > *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < > connolly3434@icloud.com> > > > 🥰 > > Cristina Commisso reacted via Gmail > <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> > > On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> No problem! I'll let you know if I have questions. >> >> On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Hey my friends! >>> >>> Let me know if you can help with this- due Monday! @Chris Connolly >>> <connolly3434@icloud.com> may be thinking of ideas too - he's great at >>> gaming! Happy to jump on a call too! >>> >>> He's asking for gaming, but we can add some options! >>> >>> I think: >>> *IGN: * >>> >>> - Article? Open to ideas please: >>> - *Idea 1: The Frosty Challenge:* >>> - IGN Editors Take the Challenge (Editorial POV) >>> What it is: >>> IGN staff attempt the Frosty Challenge instead of external >>> creators. >>> How it plays: >>> “We tried to beat X before a Frosty melted… here’s what happened” >>> First-person write-up + video clips of the game? >>> Lean into personality, fails, retries, and commentary >>> - >>> *Idea 2: Top 9 Gaming Power-Ups We Wish Existed IRL *A classic IGN list >>> article ranking iconic gaming power-ups, with a fun twist that imagines >>> them in real life. >>> How it plays out: >>> Include things like: >>> Mario’s Super Mushroom (grow bigger) >>> Shield potions (temporary invincibility) >>> Stamina boosts, extra lives, etc. >>> >>> *Then introduce the Frosty as a “real-world power-up” Example: “+99 heat >>> resistance” or “instant cooldown buff”* >>> >>> >>> - Summer of Gaming - both presenting and best of. >>> - SDCC Sponsorship >>> - Social >>> - All media >>> >>> *Complex:* >>> >>> - *Social or Article?* >>> - *Real Ones Know: Gaming Snacks Tier *List >>> Concept: >>> Rank the best gaming snacks, with Frosty landing top tier. >>> Execution: >>> Fast-paced tier ranking with Imani and another Complex host? >>> Debate-style commentary >>> Frosty gets a funny, undeniable top tier justification >>> - All media and UMG >>> >>> *Kidoz: *thoughts on a playable game option too? >>> >>> ---------- Forwarded messa

Thanks Chris! Love the unit idea!!! @Jess Muise <jess.muise@ideonmedia.com> @Ana Haxhi <ana.haxhi@ideonmedia.com> maybe Jason can mock this in a billboard! On Thu, Apr 23, 2026 at 3:07 PM Chris Connolly < chris.connolly@ideonmedia.com> wrote: > Hey team, > > Thanks for looping me in here. I've tried to check out some of the recent > IGN SOG material on the shared drive but I'm having trouble opening a few > files (I just get a message that says, "Try refreshing"). Does anyone have > a recent IGN deck they can send my way, or anything specific to IGN SOG? > > I had a few concepts in mind for Wendy’s earlier, but I actually really > like the speedrunning idea Cristina put forward. Speedrunning has become > massively popular among major streamers on both PC and console. Having IGN > hosts try to clear a level before their Frosty melts feels on brand for > IGN. https://www.ign.com/watch/speedruns > > - Might be worth checking if IGN US has already been briefed or executed > anything similar so we’re aligned. > - Also thinking about whether we can lean into producing high-impact > formats on our end. I think we should showcase new and existing Frosty > flavours in a cool way. Please don't share this but below is a mock of the > idea I was trying to visualize earlier - think Street Fighter or Smash > Bros. character menu. > - Last thing of note, if they are looking for takeovers/dominations, we > could offer ownership of opening weekends in June/July for Toy Story 5, The > Odyssey, and Supergirl (I'd like to leave Fridays for theatrical studios - > but let me know how you'd position ownership of the IGN homepage). > > Anything else come to mind? > > Cheers, > Chris > > [image: Wendy's Mock.png] > > > > > On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly <connolly3434@icloud.com> > wrote: > >> >> >> Begin forwarded message: >> >> *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Subject: **Re: INI Gaming x IDEON MEDIA RFP* >> *Date: *Apr 23, 2026 at 12:31 PM >> *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> >> *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < >> connolly3434@icloud.com> >> >> >> 🥰 >> >> Cristina Commisso reacted via Gmail >> <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> >> >> On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> No problem! I'll let you know if I have questions. >>> >>> On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < >>> cristina.commisso@ideonmedia.com> wrote: >>> >>>> Hey my friends! >>>> >>>> Let me know if you can help with this- due Monday! @Chris Connolly >>>> <connolly3434@icloud.com> may be thinking of ideas too - he's great at >>>> gaming! Happy to jump on a call too! >>>> >>>> He's asking for gaming, but we can add some options! >>>> >>>> I think: >>>> *IGN: * >>>> >>>> - Article? Open to ideas please: >>>> - *Idea 1: The Frosty Challenge:* >>>> - IGN Editors Take the Challenge (Editorial POV) >>>> What it is: >>>> IGN staff attempt the Frosty Challenge instead of external >>>> creators. >>>> How it plays: >>>> “We tried to beat X before a Frosty melted… here’s what happened” >>>> First-person write-up + video clips of the game? >>>> Lean into personality, fails, retries, and commentary >>>> - >>>> *Idea 2: Top 9 Gaming Power-Ups We Wish Existed IRL *A classic IGN >>>> list article ranking iconic gaming power-ups, with a fun twist that >>>> imagines them in real life. >>>> How it plays out: >>>> Include things like: >>>> Mario’s Super Mushroom (grow bigger) >>>> Shield potions (temporary invincibility) >>>> Stamina boosts, extra lives, etc. >>>> >>>> *Then introduce the Frosty as a “real-world power-up” Example: “+99 >>>> heat resistance” or “instant cooldown buff”* >>>> >>>> >>>> - Summer of Gaming - both presenting and best of. >>>> - SDCC Sponsorship >>>> - Social >>>> - All media >>>> >>>> *Complex:* >>>> >>>> - *Social or Article?* >>>> - *Real Ones Know: G

Confirm receipt - Ana and I are out of office right now, but ive forwarded you SOG. Will review the remaining tactics tomorrow! Thanks *Jess Muise* *Sr. Manager, Planning & Operations* C (416) 779 5705 On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < chris.connolly@ideonmedia.com> wrote: > Hey team, > > Thanks for looping me in here. I've tried to check out some of the recent > IGN SOG material on the shared drive but I'm having trouble opening a few > files (I just get a message that says, "Try refreshing"). Does anyone have > a recent IGN deck they can send my way, or anything specific to IGN SOG? > > I had a few concepts in mind for Wendy’s earlier, but I actually really > like the speedrunning idea Cristina put forward. Speedrunning has become > massively popular among major streamers on both PC and console. Having IGN > hosts try to clear a level before their Frosty melts feels on brand for > IGN. https://www.ign.com/watch/speedruns > > - Might be worth checking if IGN US has already been briefed or executed > anything similar so we’re aligned. > - Also thinking about whether we can lean into producing high-impact > formats on our end. I think we should showcase new and existing Frosty > flavours in a cool way. Please don't share this but below is a mock of the > idea I was trying to visualize earlier - think Street Fighter or Smash > Bros. character menu. > - Last thing of note, if they are looking for takeovers/dominations, we > could offer ownership of opening weekends in June/July for Toy Story 5, The > Odyssey, and Supergirl (I'd like to leave Fridays for theatrical studios - > but let me know how you'd position ownership of the IGN homepage). > > Anything else come to mind? > > Cheers, > Chris > > [image: Wendy's Mock.png] > > > > > On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly <connolly3434@icloud.com> > wrote: > >> >> >> Begin forwarded message: >> >> *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Subject: **Re: INI Gaming x IDEON MEDIA RFP* >> *Date: *Apr 23, 2026 at 12:31 PM >> *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> >> *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < >> connolly3434@icloud.com> >> >> >> 🥰 >> >> Cristina Commisso reacted via Gmail >> <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> >> >> On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> No problem! I'll let you know if I have questions. >>> >>> On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < >>> cristina.commisso@ideonmedia.com> wrote: >>> >>>> Hey my friends! >>>> >>>> Let me know if you can help with this- due Monday! @Chris Connolly >>>> <connolly3434@icloud.com> may be thinking of ideas too - he's great at >>>> gaming! Happy to jump on a call too! >>>> >>>> He's asking for gaming, but we can add some options! >>>> >>>> I think: >>>> *IGN: * >>>> >>>> - Article? Open to ideas please: >>>> - *Idea 1: The Frosty Challenge:* >>>> - IGN Editors Take the Challenge (Editorial POV) >>>> What it is: >>>> IGN staff attempt the Frosty Challenge instead of external >>>> creators. >>>> How it plays: >>>> “We tried to beat X before a Frosty melted… here’s what happened” >>>> First-person write-up + video clips of the game? >>>> Lean into personality, fails, retries, and commentary >>>> - >>>> *Idea 2: Top 9 Gaming Power-Ups We Wish Existed IRL *A classic IGN >>>> list article ranking iconic gaming power-ups, with a fun twist that >>>> imagines them in real life. >>>> How it plays out: >>>> Include things like: >>>> Mario’s Super Mushroom (grow bigger) >>>> Shield potions (temporary invincibility) >>>> Stamina boosts, extra lives, etc. >>>> >>>> *Then introduce the Frosty as a “real-world power-up” Example: “+99 >>>> heat resistance” or “instant cooldown buff”* >>>> >>>> >>>> - Summer of Gaming - both presenting and best of. >>>> - SDCC Sponsorship >>>> - Social >>>> - All media >>>> >>>> *Complex:* >>>> >>>

Hey team, For IGN Idea 1, I don't think the idea would be as captivating in an article as it would be in a video. I'll run it by Natalie and see if we can produce a video with that concept within the $50k budget. For Complex, the idea also sounds better suited as a social video. Since we're using Imani, I doubt there will be budget issues. Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so it might be best to skip. Everything else sounds good to me! Best, Ana On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> wrote: > Confirm receipt - Ana and I are out of office right now, but ive forwarded > you SOG. Will review the remaining tactics tomorrow! > > Thanks > > *Jess Muise* > > > > *Sr. Manager, Planning & Operations* > > C (416) 779 5705 > > > On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < > chris.connolly@ideonmedia.com> wrote: > >> Hey team, >> >> Thanks for looping me in here. I've tried to check out some of the recent >> IGN SOG material on the shared drive but I'm having trouble opening a few >> files (I just get a message that says, "Try refreshing"). Does anyone have >> a recent IGN deck they can send my way, or anything specific to IGN SOG? >> >> I had a few concepts in mind for Wendy’s earlier, but I actually really >> like the speedrunning idea Cristina put forward. Speedrunning has become >> massively popular among major streamers on both PC and console. Having IGN >> hosts try to clear a level before their Frosty melts feels on brand for >> IGN. https://www.ign.com/watch/speedruns >> >> - Might be worth checking if IGN US has already been briefed or executed >> anything similar so we’re aligned. >> - Also thinking about whether we can lean into producing high-impact >> formats on our end. I think we should showcase new and existing Frosty >> flavours in a cool way. Please don't share this but below is a mock of the >> idea I was trying to visualize earlier - think Street Fighter or Smash >> Bros. character menu. >> - Last thing of note, if they are looking for takeovers/dominations, we >> could offer ownership of opening weekends in June/July for Toy Story 5, The >> Odyssey, and Supergirl (I'd like to leave Fridays for theatrical studios - >> but let me know how you'd position ownership of the IGN homepage). >> >> Anything else come to mind? >> >> Cheers, >> Chris >> >> [image: Wendy's Mock.png] >> >> >> >> >> On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly <connolly3434@icloud.com> >> wrote: >> >>> >>> >>> Begin forwarded message: >>> >>> *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> >>> *Subject: **Re: INI Gaming x IDEON MEDIA RFP* >>> *Date: *Apr 23, 2026 at 12:31 PM >>> *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> >>> *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < >>> connolly3434@icloud.com> >>> >>> >>> 🥰 >>> >>> Cristina Commisso reacted via Gmail >>> <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> >>> >>> On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> No problem! I'll let you know if I have questions. >>>> >>>> On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < >>>> cristina.commisso@ideonmedia.com> wrote: >>>> >>>>> Hey my friends! >>>>> >>>>> Let me know if you can help with this- due Monday! @Chris Connolly >>>>> <connolly3434@icloud.com> may be thinking of ideas too - he's great >>>>> at gaming! Happy to jump on a call too! >>>>> >>>>> He's asking for gaming, but we can add some options! >>>>> >>>>> I think: >>>>> *IGN: * >>>>> >>>>> - Article? Open to ideas please: >>>>> - *Idea 1: The Frosty Challenge:* >>>>> - IGN Editors Take the Challenge (Editorial POV) >>>>> What it is: >>>>> IGN staff attempt the Frosty Challenge instead of external >>>>> creators. >>>>> How it plays: >>>>> “We tried to beat X before a Frosty melted… here’s what >>>>> happened” >>>>> First-person write-up + video clips of the game? >>>>> Lean into

Aligned w/ this - but for the IGN idea, I'm cool if we pitch it higher! On Fri, Apr 24, 2026 at 10:26 AM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Hey team, > > For IGN Idea 1, I don't think the idea would be as captivating in an > article as it would be in a video. I'll run it by Natalie and see if we can > produce a video with that concept within the $50k budget. > For Complex, the idea also sounds better suited as a social video. Since > we're using Imani, I doubt there will be budget issues. > Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so it > might be best to skip. > > Everything else sounds good to me! > > Best, > Ana > > On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> > wrote: > >> Confirm receipt - Ana and I are out of office right now, but ive >> forwarded you SOG. Will review the remaining tactics tomorrow! >> >> Thanks >> >> *Jess Muise* >> >> >> >> *Sr. Manager, Planning & Operations* >> >> C (416) 779 5705 >> >> >> On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < >> chris.connolly@ideonmedia.com> wrote: >> >>> Hey team, >>> >>> Thanks for looping me in here. I've tried to check out some of the >>> recent IGN SOG material on the shared drive but I'm having trouble opening >>> a few files (I just get a message that says, "Try refreshing"). Does anyone >>> have a recent IGN deck they can send my way, or anything specific to IGN >>> SOG? >>> >>> I had a few concepts in mind for Wendy’s earlier, but I actually really >>> like the speedrunning idea Cristina put forward. Speedrunning has become >>> massively popular among major streamers on both PC and console. Having IGN >>> hosts try to clear a level before their Frosty melts feels on brand for >>> IGN. https://www.ign.com/watch/speedruns >>> >>> - Might be worth checking if IGN US has already been briefed or executed >>> anything similar so we’re aligned. >>> - Also thinking about whether we can lean into producing high-impact >>> formats on our end. I think we should showcase new and existing Frosty >>> flavours in a cool way. Please don't share this but below is a mock of the >>> idea I was trying to visualize earlier - think Street Fighter or Smash >>> Bros. character menu. >>> - Last thing of note, if they are looking for takeovers/dominations, we >>> could offer ownership of opening weekends in June/July for Toy Story 5, The >>> Odyssey, and Supergirl (I'd like to leave Fridays for theatrical studios - >>> but let me know how you'd position ownership of the IGN homepage). >>> >>> Anything else come to mind? >>> >>> Cheers, >>> Chris >>> >>> [image: Wendy's Mock.png] >>> >>> >>> >>> >>> On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly <connolly3434@icloud.com> >>> wrote: >>> >>>> >>>> >>>> Begin forwarded message: >>>> >>>> *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> >>>> *Subject: **Re: INI Gaming x IDEON MEDIA RFP* >>>> *Date: *Apr 23, 2026 at 12:31 PM >>>> *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < >>>> connolly3434@icloud.com> >>>> >>>> >>>> 🥰 >>>> >>>> Cristina Commisso reacted via Gmail >>>> <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> >>>> >>>> On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> No problem! I'll let you know if I have questions. >>>>> >>>>> On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < >>>>> cristina.commisso@ideonmedia.com> wrote: >>>>> >>>>>> Hey my friends! >>>>>> >>>>>> Let me know if you can help with this- due Monday! @Chris Connolly >>>>>> <connolly3434@icloud.com> may be thinking of ideas too - he's great >>>>>> at gaming! Happy to jump on a call too! >>>>>> >>>>>> He's asking for gaming, but we can add some options! >>>>>> >>>>>> I think: >>>>>> *IGN: * >>>>>> >>>>>> - Article? Open to ideas please: >>>>>> - *Idea 1: The Frosty Challenge:* >>>>>> - IGN Editors Take the Challenge (Edi

Ok cool, I'll ask her what she thinks we can price it at! On Fri, Apr 24, 2026 at 10:27 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Aligned w/ this - but for the IGN idea, I'm cool if we pitch it higher! > > On Fri, Apr 24, 2026 at 10:26 AM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Hey team, >> >> For IGN Idea 1, I don't think the idea would be as captivating in an >> article as it would be in a video. I'll run it by Natalie and see if we can >> produce a video with that concept within the $50k budget. >> For Complex, the idea also sounds better suited as a social video. Since >> we're using Imani, I doubt there will be budget issues. >> Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so it >> might be best to skip. >> >> Everything else sounds good to me! >> >> Best, >> Ana >> >> On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> >> wrote: >> >>> Confirm receipt - Ana and I are out of office right now, but ive >>> forwarded you SOG. Will review the remaining tactics tomorrow! >>> >>> Thanks >>> >>> *Jess Muise* >>> >>> >>> >>> *Sr. Manager, Planning & Operations* >>> >>> C (416) 779 5705 >>> >>> >>> On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < >>> chris.connolly@ideonmedia.com> wrote: >>> >>>> Hey team, >>>> >>>> Thanks for looping me in here. I've tried to check out some of the >>>> recent IGN SOG material on the shared drive but I'm having trouble opening >>>> a few files (I just get a message that says, "Try refreshing"). Does anyone >>>> have a recent IGN deck they can send my way, or anything specific to IGN >>>> SOG? >>>> >>>> I had a few concepts in mind for Wendy’s earlier, but I actually really >>>> like the speedrunning idea Cristina put forward. Speedrunning has become >>>> massively popular among major streamers on both PC and console. Having IGN >>>> hosts try to clear a level before their Frosty melts feels on brand for >>>> IGN. https://www.ign.com/watch/speedruns >>>> >>>> - Might be worth checking if IGN US has already been briefed or >>>> executed anything similar so we’re aligned. >>>> - Also thinking about whether we can lean into producing high-impact >>>> formats on our end. I think we should showcase new and existing Frosty >>>> flavours in a cool way. Please don't share this but below is a mock of the >>>> idea I was trying to visualize earlier - think Street Fighter or Smash >>>> Bros. character menu. >>>> - Last thing of note, if they are looking for takeovers/dominations, we >>>> could offer ownership of opening weekends in June/July for Toy Story 5, The >>>> Odyssey, and Supergirl (I'd like to leave Fridays for theatrical studios - >>>> but let me know how you'd position ownership of the IGN homepage). >>>> >>>> Anything else come to mind? >>>> >>>> Cheers, >>>> Chris >>>> >>>> [image: Wendy's Mock.png] >>>> >>>> >>>> >>>> >>>> On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly <connolly3434@icloud.com> >>>> wrote: >>>> >>>>> >>>>> >>>>> Begin forwarded message: >>>>> >>>>> *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> >>>>> *Subject: **Re: INI Gaming x IDEON MEDIA RFP* >>>>> *Date: *Apr 23, 2026 at 12:31 PM >>>>> *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < >>>>> connolly3434@icloud.com> >>>>> >>>>> >>>>> 🥰 >>>>> >>>>> Cristina Commisso reacted via Gmail >>>>> <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> >>>>> >>>>> On Thu, Apr 23, 2026 at 12:30 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> No problem! I'll let you know if I have questions. >>>>>> >>>>>> On Thu, Apr 23, 2026 at 11:41 AM Cristina Commisso < >>>>>> cristina.commisso@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey my friends! >>>>>>> >>>>>>> Let me know if you can help with this- due Monday! @Chris Connolly >>>>>>> <connolly3434@icloud.com> may be thinking of ideas too - he's great >>>>>>> at gaming!

Hey Cristina, Please find the deck and investment attached! LMK if there are any edits/changes you'd like me to make. Best, Ana Wendy's Frosty x Ideon Media - 2026.pptx <https://drive.google.com/file/d/13TytgxpQZKGZi0VFMmrYhq3rHVIfWUiX/view?usp=drive_web> Wendy's Frosty x Ideon Media - 2026.xlsx <https://drive.google.com/file/d/1tk-F-zO764psegEg9XB403ilzRYiNcMT/view?usp=drive_web> On Fri, Apr 24, 2026 at 10:27 AM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Ok cool, I'll ask her what she thinks we can price it at! > > On Fri, Apr 24, 2026 at 10:27 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Aligned w/ this - but for the IGN idea, I'm cool if we pitch it higher! >> >> On Fri, Apr 24, 2026 at 10:26 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Hey team, >>> >>> For IGN Idea 1, I don't think the idea would be as captivating in an >>> article as it would be in a video. I'll run it by Natalie and see if we can >>> produce a video with that concept within the $50k budget. >>> For Complex, the idea also sounds better suited as a social video. Since >>> we're using Imani, I doubt there will be budget issues. >>> Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so it >>> might be best to skip. >>> >>> Everything else sounds good to me! >>> >>> Best, >>> Ana >>> >>> On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> >>> wrote: >>> >>>> Confirm receipt - Ana and I are out of office right now, but ive >>>> forwarded you SOG. Will review the remaining tactics tomorrow! >>>> >>>> Thanks >>>> >>>> *Jess Muise* >>>> >>>> >>>> >>>> *Sr. Manager, Planning & Operations* >>>> >>>> C (416) 779 5705 >>>> >>>> >>>> On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < >>>> chris.connolly@ideonmedia.com> wrote: >>>> >>>>> Hey team, >>>>> >>>>> Thanks for looping me in here. I've tried to check out some of the >>>>> recent IGN SOG material on the shared drive but I'm having trouble opening >>>>> a few files (I just get a message that says, "Try refreshing"). Does anyone >>>>> have a recent IGN deck they can send my way, or anything specific to IGN >>>>> SOG? >>>>> >>>>> I had a few concepts in mind for Wendy’s earlier, but I actually >>>>> really like the speedrunning idea Cristina put forward. Speedrunning has >>>>> become massively popular among major streamers on both PC and console. >>>>> Having IGN hosts try to clear a level before their Frosty melts feels on >>>>> brand for IGN. https://www.ign.com/watch/speedruns >>>>> >>>>> - Might be worth checking if IGN US has already been briefed or >>>>> executed anything similar so we’re aligned. >>>>> - Also thinking about whether we can lean into producing high-impact >>>>> formats on our end. I think we should showcase new and existing Frosty >>>>> flavours in a cool way. Please don't share this but below is a mock of the >>>>> idea I was trying to visualize earlier - think Street Fighter or Smash >>>>> Bros. character menu. >>>>> - Last thing of note, if they are looking for takeovers/dominations, >>>>> we could offer ownership of opening weekends in June/July for Toy Story 5, >>>>> The Odyssey, and Supergirl (I'd like to leave Fridays for theatrical >>>>> studios - but let me know how you'd position ownership of the IGN homepage). >>>>> >>>>> Anything else come to mind? >>>>> >>>>> Cheers, >>>>> Chris >>>>> >>>>> [image: Wendy's Mock.png] >>>>> >>>>> >>>>> >>>>> >>>>> On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly < >>>>> connolly3434@icloud.com> wrote: >>>>> >>>>>> >>>>>> >>>>>> Begin forwarded message: >>>>>> >>>>>> *From: *Cristina Commisso <cristina.commisso@ideonmedia.com> >>>>>> *Subject: **Re: INI Gaming x IDEON MEDIA RFP* >>>>>> *Date: *Apr 23, 2026 at 12:31 PM >>>>>> *To: *Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>>> *Cc: *Jess Muise <jess.muise@ideonmedia.com>, Chris Connolly < >>>>>> connolly3434@icloud.com> >>>>>> >>>>>> >>>>>> 🥰 >>>>>> >>>>>> Cristina Commisso reacted via Gmail >>>>>> <https://www.google.com/gmail/

Thanks Ana!! Overall, I love the slides - but I feel a little confused with the flow. Can we try and make it so ALL the IGN ideas are in the first half, and then ALL the Complex slides are in the back half? On Mon, Apr 27, 2026 at 4:11 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Hey Cristina, > > Please find the deck and investment attached! LMK if there are any > edits/changes you'd like me to make. > > Best, > Ana > Wendy's Frosty x Ideon Media - 2026.pptx > <https://drive.google.com/file/d/13TytgxpQZKGZi0VFMmrYhq3rHVIfWUiX/view?usp=drive_web> > Wendy's Frosty x Ideon Media - 2026.xlsx > <https://drive.google.com/file/d/1tk-F-zO764psegEg9XB403ilzRYiNcMT/view?usp=drive_web> > > On Fri, Apr 24, 2026 at 10:27 AM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Ok cool, I'll ask her what she thinks we can price it at! >> >> On Fri, Apr 24, 2026 at 10:27 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Aligned w/ this - but for the IGN idea, I'm cool if we pitch it higher! >>> >>> On Fri, Apr 24, 2026 at 10:26 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> Hey team, >>>> >>>> For IGN Idea 1, I don't think the idea would be as captivating in an >>>> article as it would be in a video. I'll run it by Natalie and see if we can >>>> produce a video with that concept within the $50k budget. >>>> For Complex, the idea also sounds better suited as a social video. >>>> Since we're using Imani, I doubt there will be budget issues. >>>> Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so it >>>> might be best to skip. >>>> >>>> Everything else sounds good to me! >>>> >>>> Best, >>>> Ana >>>> >>>> On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> >>>> wrote: >>>> >>>>> Confirm receipt - Ana and I are out of office right now, but ive >>>>> forwarded you SOG. Will review the remaining tactics tomorrow! >>>>> >>>>> Thanks >>>>> >>>>> *Jess Muise* >>>>> >>>>> >>>>> >>>>> *Sr. Manager, Planning & Operations* >>>>> >>>>> C (416) 779 5705 >>>>> >>>>> >>>>> On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < >>>>> chris.connolly@ideonmedia.com> wrote: >>>>> >>>>>> Hey team, >>>>>> >>>>>> Thanks for looping me in here. I've tried to check out some of the >>>>>> recent IGN SOG material on the shared drive but I'm having trouble opening >>>>>> a few files (I just get a message that says, "Try refreshing"). Does anyone >>>>>> have a recent IGN deck they can send my way, or anything specific to IGN >>>>>> SOG? >>>>>> >>>>>> I had a few concepts in mind for Wendy’s earlier, but I actually >>>>>> really like the speedrunning idea Cristina put forward. Speedrunning has >>>>>> become massively popular among major streamers on both PC and console. >>>>>> Having IGN hosts try to clear a level before their Frosty melts feels on >>>>>> brand for IGN. https://www.ign.com/watch/speedruns >>>>>> >>>>>> - Might be worth checking if IGN US has already been briefed or >>>>>> executed anything similar so we’re aligned. >>>>>> - Also thinking about whether we can lean into producing high-impact >>>>>> formats on our end. I think we should showcase new and existing Frosty >>>>>> flavours in a cool way. Please don't share this but below is a mock of the >>>>>> idea I was trying to visualize earlier - think Street Fighter or Smash >>>>>> Bros. character menu. >>>>>> - Last thing of note, if they are looking for takeovers/dominations, >>>>>> we could offer ownership of opening weekends in June/July for Toy Story 5, >>>>>> The Odyssey, and Supergirl (I'd like to leave Fridays for theatrical >>>>>> studios - but let me know how you'd position ownership of the IGN homepage). >>>>>> >>>>>> Anything else come to mind? >>>>>> >>>>>> Cheers, >>>>>> Chris >>>>>> >>>>>> [image: Wendy's Mock.png] >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> On Thu, Apr 23, 2026 at 2:21 PM Chris Connolly < >>>>>> connolly3434@icloud.com> wrote: >>>>>> >>>>>>> >>>>>>> >>>>>>> Begin forwarded message: >>>>>>> >>>>>>> *From: *Cristina

Totally, see attached! Wendy's Frosty x Ideon Media - 2026.pptx <https://drive.google.com/file/d/1eHmTgzje3EJVALN9sYX_RRX5FIDpyepX/view?usp=drive_web> On Mon, Apr 27, 2026 at 4:15 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Thanks Ana!! Overall, I love the slides - but I feel a little confused > with the flow. Can we try and make it so ALL the IGN ideas are in the first > half, and then ALL the Complex slides are in the back half? > > On Mon, Apr 27, 2026 at 4:11 PM Ana Haxhi <ana.haxhi@ideonmedia.com> > wrote: > >> Hey Cristina, >> >> Please find the deck and investment attached! LMK if there are any >> edits/changes you'd like me to make. >> >> Best, >> Ana >> Wendy's Frosty x Ideon Media - 2026.pptx >> <https://drive.google.com/file/d/13TytgxpQZKGZi0VFMmrYhq3rHVIfWUiX/view?usp=drive_web> >> Wendy's Frosty x Ideon Media - 2026.xlsx >> <https://drive.google.com/file/d/1tk-F-zO764psegEg9XB403ilzRYiNcMT/view?usp=drive_web> >> >> On Fri, Apr 24, 2026 at 10:27 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Ok cool, I'll ask her what she thinks we can price it at! >>> >>> On Fri, Apr 24, 2026 at 10:27 AM Cristina Commisso < >>> cristina.commisso@ideonmedia.com> wrote: >>> >>>> Aligned w/ this - but for the IGN idea, I'm cool if we pitch it higher! >>>> >>>> On Fri, Apr 24, 2026 at 10:26 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>> wrote: >>>> >>>>> Hey team, >>>>> >>>>> For IGN Idea 1, I don't think the idea would be as captivating in an >>>>> article as it would be in a video. I'll run it by Natalie and see if we can >>>>> produce a video with that concept within the $50k budget. >>>>> For Complex, the idea also sounds better suited as a social video. >>>>> Since we're using Imani, I doubt there will be budget issues. >>>>> Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so it >>>>> might be best to skip. >>>>> >>>>> Everything else sounds good to me! >>>>> >>>>> Best, >>>>> Ana >>>>> >>>>> On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> Confirm receipt - Ana and I are out of office right now, but ive >>>>>> forwarded you SOG. Will review the remaining tactics tomorrow! >>>>>> >>>>>> Thanks >>>>>> >>>>>> *Jess Muise* >>>>>> >>>>>> >>>>>> >>>>>> *Sr. Manager, Planning & Operations* >>>>>> >>>>>> C (416) 779 5705 >>>>>> >>>>>> >>>>>> On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < >>>>>> chris.connolly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey team, >>>>>>> >>>>>>> Thanks for looping me in here. I've tried to check out some of the >>>>>>> recent IGN SOG material on the shared drive but I'm having trouble opening >>>>>>> a few files (I just get a message that says, "Try refreshing"). Does anyone >>>>>>> have a recent IGN deck they can send my way, or anything specific to IGN >>>>>>> SOG? >>>>>>> >>>>>>> I had a few concepts in mind for Wendy’s earlier, but I actually >>>>>>> really like the speedrunning idea Cristina put forward. Speedrunning has >>>>>>> become massively popular among major streamers on both PC and console. >>>>>>> Having IGN hosts try to clear a level before their Frosty melts feels on >>>>>>> brand for IGN. https://www.ign.com/watch/speedruns >>>>>>> >>>>>>> - Might be worth checking if IGN US has already been briefed or >>>>>>> executed anything similar so we’re aligned. >>>>>>> - Also thinking about whether we can lean into producing high-impact >>>>>>> formats on our end. I think we should showcase new and existing Frosty >>>>>>> flavours in a cool way. Please don't share this but below is a mock of the >>>>>>> idea I was trying to visualize earlier - think Street Fighter or Smash >>>>>>> Bros. character menu. >>>>>>> - Last thing of note, if they are looking for takeovers/dominations, >>>>>>> we could offer ownership of opening weekends in June/July for Toy Story 5, >>>>>>> The Odyssey, and Supergirl (I'd like to leave Fridays for theatrical >>>>>>> studios - but let me know how you'd position ownership of the

GORG! On Mon, Apr 27, 2026 at 4:25 PM Ana Haxhi <ana.haxhi@ideonmedia.com> wrote: > Totally, see attached! > Wendy's Frosty x Ideon Media - 2026.pptx > <https://drive.google.com/file/d/1eHmTgzje3EJVALN9sYX_RRX5FIDpyepX/view?usp=drive_web> > > > On Mon, Apr 27, 2026 at 4:15 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Thanks Ana!! Overall, I love the slides - but I feel a little confused >> with the flow. Can we try and make it so ALL the IGN ideas are in the first >> half, and then ALL the Complex slides are in the back half? >> >> On Mon, Apr 27, 2026 at 4:11 PM Ana Haxhi <ana.haxhi@ideonmedia.com> >> wrote: >> >>> Hey Cristina, >>> >>> Please find the deck and investment attached! LMK if there are any >>> edits/changes you'd like me to make. >>> >>> Best, >>> Ana >>> Wendy's Frosty x Ideon Media - 2026.pptx >>> <https://drive.google.com/file/d/13TytgxpQZKGZi0VFMmrYhq3rHVIfWUiX/view?usp=drive_web> >>> Wendy's Frosty x Ideon Media - 2026.xlsx >>> <https://drive.google.com/file/d/1tk-F-zO764psegEg9XB403ilzRYiNcMT/view?usp=drive_web> >>> >>> On Fri, Apr 24, 2026 at 10:27 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>> wrote: >>> >>>> Ok cool, I'll ask her what she thinks we can price it at! >>>> >>>> On Fri, Apr 24, 2026 at 10:27 AM Cristina Commisso < >>>> cristina.commisso@ideonmedia.com> wrote: >>>> >>>>> Aligned w/ this - but for the IGN idea, I'm cool if we pitch it >>>>> higher! >>>>> >>>>> On Fri, Apr 24, 2026 at 10:26 AM Ana Haxhi <ana.haxhi@ideonmedia.com> >>>>> wrote: >>>>> >>>>>> Hey team, >>>>>> >>>>>> For IGN Idea 1, I don't think the idea would be as captivating in an >>>>>> article as it would be in a video. I'll run it by Natalie and see if we can >>>>>> produce a video with that concept within the $50k budget. >>>>>> For Complex, the idea also sounds better suited as a social video. >>>>>> Since we're using Imani, I doubt there will be budget issues. >>>>>> Aaaanddd last note: a custom game with Kidoz is min. spend $75k, so >>>>>> it might be best to skip. >>>>>> >>>>>> Everything else sounds good to me! >>>>>> >>>>>> Best, >>>>>> Ana >>>>>> >>>>>> On Thu, Apr 23, 2026 at 4:37 PM Jess Muise <jess.muise@ideonmedia.com> >>>>>> wrote: >>>>>> >>>>>>> Confirm receipt - Ana and I are out of office right now, but ive >>>>>>> forwarded you SOG. Will review the remaining tactics tomorrow! >>>>>>> >>>>>>> Thanks >>>>>>> >>>>>>> *Jess Muise* >>>>>>> >>>>>>> >>>>>>> >>>>>>> *Sr. Manager, Planning & Operations* >>>>>>> >>>>>>> C (416) 779 5705 >>>>>>> >>>>>>> >>>>>>> On Thu, Apr 23, 2026, 3:07 p.m. Chris Connolly < >>>>>>> chris.connolly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey team, >>>>>>>> >>>>>>>> Thanks for looping me in here. I've tried to check out some of the >>>>>>>> recent IGN SOG material on the shared drive but I'm having trouble opening >>>>>>>> a few files (I just get a message that says, "Try refreshing"). Does anyone >>>>>>>> have a recent IGN deck they can send my way, or anything specific to IGN >>>>>>>> SOG? >>>>>>>> >>>>>>>> I had a few concepts in mind for Wendy’s earlier, but I actually >>>>>>>> really like the speedrunning idea Cristina put forward. Speedrunning has >>>>>>>> become massively popular among major streamers on both PC and console. >>>>>>>> Having IGN hosts try to clear a level before their Frosty melts feels on >>>>>>>> brand for IGN. https://www.ign.com/watch/speedruns >>>>>>>> >>>>>>>> - Might be worth checking if IGN US has already been briefed or >>>>>>>> executed anything similar so we’re aligned. >>>>>>>> - Also thinking about whether we can lean into producing >>>>>>>> high-impact formats on our end. I think we should showcase new and existing >>>>>>>> Frosty flavours in a cool way. Please don't share this but below is a mock >>>>>>>> of the idea I was trying to visualize earlier - think Street Fighter or >>>>>>>> Smash Bros. character menu. >>>>>>>> - Last thing of note, if they are looking for >>>>>>>> takeovers/dominations, we could offer ownership of

Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The team pulled together a mix of custom content, sponsorships and social ideas across IGN and Complex, along with some supporting insughts to bring everything to life. (also sending the ppt as a link, for working slides if needed!) <https://we.tl/t-mf9uO7rOc3eDe5z7> Would love for you to take a look and let me know your thoughts. Happy to jump on a call to walk through the ideas in more detail or answer any questions. Also very open to collaborating on refinements, whether that is shaping the ideas further or aligning on budgets to make everything work seamlessly. Looking forward to your feedback, and hopefully bringing something to life together soon! Cheers, Cristina On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are already > flowing! > > > > Let me know when you’d like to see a proposal by, and if you have a flight > date you can share! > > > > Looking forward to hearing from you! > > > > Cheers, > > Cristina > > > > On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > >  > > Hey Cristina and Jes, > > > > Long time no speak!!!! Hope you are having a great start to the spring. > > > > I have something gaming that has come across my plate and wanted to see if > there any opportunities that we may be able to latch onto with Ideon. > > > > Wendys has their annual 99c Frosty campaign coming up, and we wanted to > see if there are still opportunities around Summers Games Fest? The timing > of the campaign is mid June to Mid July, while this is after summers games > fest slated date of June 5th we wanted to see if there are any post-fest > opportunities were we can show up around content etc. > > > > Budget here is 50k CAD > > > > Cant wait to hear back from you and potentially work on something together > again! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Str

Thanks a Ton Cristina!!! Were reviewing this morning. Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD6F0.91D36E40] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, April 27, 2026 4:31 PM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Cc: Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The team pulled together a mix of custom content, sponsorships and social ideas across IGN and Complex, along with some supporting insughts to bring everything to life. (also sending the ppt as a link, for working slides if needed!) <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> Would love for you to take a look and let me know your thoughts. Happy to jump on a call to walk through the ideas in more detail or answer any questions. Also very open to collaborating on refinements, whether that is shaping the ideas further or aligning on budgets to make everything work seamlessly. Looking forward to your feedback, and hopefully bringing something to life together soon! Cheers, Cristina On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, I know so sorry for the delayed replies, ive been super busy and going through and exciting new internal team change at INI well def have to catch up ill ping you in that thread we are chatting in. Looking to get something back even high level possibilities/shallow holes to for Monday if possible? I know its not a ton of time but even just quick blurbs on whats possible would be great! We have a client check in early next week and I just thought of you guys! Campaign details: Audience: Adults 18–54 Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, Gen Y, Parents Geo: National EN (excluding Quebec) Flight: June 15 - July 26. Nige [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD6F0.91D36E40] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 23, 2026 11:01 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Joanne Luk (Omnicom) <Joanne.Luk@initiative.com<mailto:Joanne.Luk@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! Thanks so much for thinking of us for this one! My ideas are already flowing! Let me know when you’d like to see a proposal by, and if you have a flight date you can share! Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! Thanks so much for thinking of us for this one! My ideas are already flowing! Let me know when you’d like to see a proposal by, and if you have a flight date you can share! Looking forward to hearing from you! Cheers, Cristina On Ap

Awesome! On standby for whatever you need :) On Tue, Apr 28, 2026 at 9:50 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: > Thanks a Ton Cristina!!! > > > > Were reviewing this morning. > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so mu

Hey Cristina, Ok so little bit of a switch up here! We might actually utilize this for Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the same: June 15-July 19 [cid:image004.png@01DCD890.B3DABF60] Looking at this option, We will need to cap this at $40k spend are we still able to achieve 50% SOV, let us know! Hoping this is possible. [cid:image001.png@01DCD890.18D3B490] Cheers, Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image003.png@01DCD890.18D3B490] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, April 27, 2026 4:31 PM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Cc: Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The team pulled together a mix of custom content, sponsorships and social ideas across IGN and Complex, along with some supporting insughts to bring everything to life. (also sending the ppt as a link, for working slides if needed!) <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> Would love for you to take a look and let me know your thoughts. Happy to jump on a call to walk through the ideas in more detail or answer any questions. Also very open to collaborating on refinements, whether that is shaping the ideas further or aligning on budgets to make everything work seamlessly. Looking forward to your feedback, and hopefully bringing something to life together soon! Cheers, Cristina On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, I know so sorry for the delayed replies, ive been super busy and going through and exciting new internal team change at INI well def have to catch up ill ping you in that thread we are chatting in. Looking to get something back even high level possibilities/shallow holes to for Monday if possible? I know its not a ton of time but even just quick blurbs on whats possible would be great! We have a client check in early next week and I just thought of you guys! Campaign details: Audience: Adults 18–54 Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, Gen Y, Parents Geo: National EN (excluding Quebec) Flight: June 15 - July 26. Nige [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image003.png@01DCD890.18D3B490] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 23, 2026 11:01 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: Jes Biagioni <jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com>>; Joanne Luk (Omnicom) <Joanne.Luk@initiative.com<mailto:Joanne.Luk@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! Thanks so much for thinking of us for this one! My ideas are already flowing! Let me know when you’d like to see a proposal by, and i

Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me having to go to the global team for green light. Let me know what you think! Cristina On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > > > Cheers, > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.

Let me work with David here and well get back to you me may be budget locked. Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD896.552081C0] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, April 30, 2026 11:37 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me having to go to the global team for green light. Let me know what you think! Cristina On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, Ok so little bit of a switch up here! We might actually utilize this for Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the same: June 15-July 19 [cid:image003.png@01DCD896.552081C0] Looking at this option, We will need to cap this at $40k spend are we still able to achieve 50% SOV, let us know! Hoping this is possible. [cid:image004.png@01DCD896.552081C0] Cheers, Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD896.552081C0] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, April 27, 2026 4:31 PM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: Joanne Luk (Omnicom) <Joanne.Luk@initiative.com<mailto:Joanne.Luk@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The team pulled together a mix of custom content, sponsorships and social ideas across IGN and Complex, along with some supporting insughts to bring everything to life. (also sending the ppt as a link, for working slides if needed!) <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> Would love for you to take a look and let me know your thoughts. Happy to jump on a call to walk through the ideas in more detail or answer any questions. Also very open to collaborating on refinements, whether that is shaping the ideas further or aligning on budgets to make everything work seamlessly. Looking forward to your feedback, and hopefully bringing something to life together soon! Cheers, Cristina On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, I know so sorry for the delayed replies, ive been super busy and going through and exciting new internal team change at INI well def have to catch up

Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > > > Cheers, > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know

Hey Cristina, $45k works! Thanks for the exception! Well follow up if we get client approval. Cheers, Looking forward to potentially working together on this! Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD89F.7B57E5F0] From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, April 30, 2026 11:45 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Let me work with David here and well get back to you me may be budget Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Let me work with David here and well get back to you me may be budget locked. Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD89F.7B57E5F0] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 30, 2026 11:37 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me having to go to the global team for green light. Let me know what you think! Cristina On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, Ok so little bit of a switch up here! We might actually utilize this for Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the same: June 15-July 19 [cid:image003.png@01DCD89F.7B57E5F0] Looking at this option, We will need to cap this at $40k spend are we still able to achieve 50% SOV, let us know! Hoping this is possible. [cid:image004.png@01DCD89F.7B57E5F0] Cheers, Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:image002.png@01DCD89F.7B57E5F0] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Monday, April 27, 2026 4:31 PM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: Joanne Luk (Omnicom) <Joanne.Luk@initiative.com<mailto:Joanne.Luk@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this campaign, we really appreciate the opportunity to put together some fun ideas together! Please see attached for our recommendations. The Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much again for thinking of Ideon for this

Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > > > Cheers, > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The

Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, [cid:1219b3a3-904c-4a8d-ae7e-1f0e642c72c9] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, April 30, 2026 2:04 PM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey Cristina, $45k works! Thanks Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, $45k works! Thanks for the exception! Well follow up if we get client approval. Cheers, Looking forward to potentially working together on this! Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:ii_19ddf8fd8545b16b22] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 30, 2026 11:45 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Let me work with David here and well get back to you me may be budget Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Let me work with David here and well get back to you me may be budget locked. Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:ii_19ddf8fd8545b16b22] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 30, 2026 11:37 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me having to go to the global team for green light. Let me know what you think! Cristina On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, Ok so little bit of a switch up here! We might actually utilize this for Wendys Dill Pickle Chicken Sandwich campaign, the timing is ro

Hey Daniel - can you send me these please :) ---------- Forwarded message --------- From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Date: Mon, May 4, 2026 at 11:31 PM Subject: Re: INI Gaming x IDEON MEDIA RFP To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 2:04 PM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey Cristina, $45k works! Thanks Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Hey Cristina, $45k works! Thanks for the exception! Well follow up if we get client approval. Cheers, Looking forward to potentially working together on this! Nigel [image: A blue text on a black background Description automatically generated] *Nigel Dalgarno* *Supervisor, Gaming Partnerships* *M:* +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com <http://www.initiative.com/>* *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 11:45 AM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Let me work with David here and well get back to you me may be budget Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Let me work with David here and well get back to you me may be budget locked. Nigel [image: A blue text on a black background Description automatically generated] *Nigel Dalgarno* *Supervisor, Gaming Partnerships* *M:* +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com <http://www.initiative.com/>* *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 11:37 AM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me having to go to the global team for green light. Let me know what you think! Cristina On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Hey Cristina, Ok so little bit of a switch up here! We might actually utilize this for Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the same: June 15-July 19 Looking at t

Hey team - can I get some help with this, this AM please ---------- Forwarded message --------- From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Date: Mon, May 4, 2026 at 11:31 PM Subject: Re: INI Gaming x IDEON MEDIA RFP To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 2:04 PM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey Cristina, $45k works! Thanks Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Hey Cristina, $45k works! Thanks for the exception! Well follow up if we get client approval. Cheers, Looking forward to potentially working together on this! Nigel [image: A blue text on a black background Description automatically generated] *Nigel Dalgarno* *Supervisor, Gaming Partnerships* *M:* +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com <http://www.initiative.com/>* *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 11:45 AM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Let me work with David here and well get back to you me may be budget Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Let me work with David here and well get back to you me may be budget locked. Nigel [image: A blue text on a black background Description automatically generated] *Nigel Dalgarno* *Supervisor, Gaming Partnerships* *M:* +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com <http://www.initiative.com/>* *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 11:37 AM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, so I've been given immediate (one-time) approval to sell this at $45K. Do you think that would be doable for you and the client? Full transparency, 40K may take me having to go to the global team for green light. Let me know what you think! Cristina On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Hey Cristina, Ok so little bit of a switch up here! We might actually utilize this for Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the same: June 15-July 19

Hi Cristina, Confirming receipt of your email. I'll get the benchmarks back to you before 10 today. Stay tuned. On Tue, May 5, 2026 at 8:35 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey team - can I get some help with this, this AM please > > ---------- Forwarded message --------- > From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > Date: Mon, May 4, 2026 at 11:31 PM > Subject: Re: INI Gaming x IDEON MEDIA RFP > To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Nigel Dalgarno > (Omnicom) <Nigel.Dalgarno@initiative.com> > > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approv

Thanks Maya - For IGN specifically, can you provide the CTR for each display unit size?? On Tue, May 5, 2026 at 8:57 AM Maya Tannir <maya.tannir@ideonmedia.com> wrote: > Hi Cristina, > > Please find the benchmarks below. > > *Complex:* > CTR: 0.05% > VCR: 72%+ > > *IGN:* > CTR: 0.08% > VCR:72%+ > > Please let me know if I can share benchmarks for any additional > publishers. > > Thank you, > Maya > > On Tue, May 5, 2026 at 8:48 AM Maya Tannir <maya.tannir@ideonmedia.com> > wrote: > >> Hi Cristina, >> >> Confirming receipt of your email. >> >> I'll get the benchmarks back to you before 10 today. >> >> Stay tuned. >> >> >> >> On Tue, May 5, 2026 at 8:35 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Hey team - can I get some help with this, this AM please >>> >>> ---------- Forwarded message --------- >>> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>> Date: Mon, May 4, 2026 at 11:31 PM >>> Subject: Re: INI Gaming x IDEON MEDIA RFP >>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Nigel >>> Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>> >>> >>> Hello Cristina, >>> >>> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >>> benchmarks? Hoping to get this in the morning. >>> >>> Best, >>> >>> *David S. Oteng-Pabi *(He/Him/His) >>> >>> *Senior Communications Designer* >>> >>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>> >>> *www.initiative.com* <http://www.initiative.com/> >>> >>> >>> ------------------------------ >>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>> *Sent:* Thursday, April 30, 2026 2:04 PM >>> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>> >>> Amazing!! Keep me posted!! :) Also - any feedback for the Frosty >>> campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 >>> PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: >>> Hey Cristina, $45k works! Thanks >>> Amazing!! Keep me posted!! :) >>> >>> Also - any feedback for the Frosty campaign? Anything we can do to help >>> there? >>> >>> On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < >>> Nigel.Dalgarno@initiative.com> wrote: >>> >>> Hey Cristina, >>> >>> >>> >>> $45k works! Thanks for the exception! Well follow up if we get client >>> approval. >>> >>> >>> >>> Cheers, >>> >>> >>> >>> Looking forward to potentially working together on this! >>> >>> >>> >>> Nigel >>> >>> >>> >>> [image: A blue text on a black background Description automatically >>> generated] >>> >>> *Nigel Dalgarno* >>> >>> *Supervisor, Gaming Partnerships* >>> >>> *M:* +1 (416) 645 8107 >>> >>> >>> >>> >>> >>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>> >>> *www.initiative.com <http://www.initiative.com/>* >>> >>> >>> >>> >>> >>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>> *Sent:* Thursday, April 30, 2026 11:45 AM >>> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>> >>> >>> >>> Keep me posted and if it's tight, we can work on this together! On Thu, >>> Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ >>> initiative. com> wrote: Let me work with David here and well get back >>> to you me may be budget >>> >>> Keep me posted and if it's tight, we can work on this together! >>> >>> >>> >>> On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < >>> Nigel.Dalgarno@initiative.com> wrote: >>> >>> Let me work with David here and well get back to you me may be budget >>> locked. >>> >>> >>> >>> Nigel >>> >>> >>> >>> [image: A blue text on a black background Description automatically >>> generated] >>> >>> *Nigel Dalgarno* >>> >>> *Supervisor, Gaming Partnerships* >>> >>> *M:* +1 (416) 645 8107 >>> >>> >>> >>> >>> >>> 10 Bay Stre

Absolutely. Ad Unit Creative Size CTR Billboard 970x250 0.03%-0.06% Medium Rectangle 300x250 0.04%-0.07% Halfpage 300x600 0.03%-0.05% Leaderboard 728x90 0.04% Mobile Leaderboard 320x50 0.15%-0.20% On Tue, May 5, 2026 at 8:58 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Thanks Maya - For IGN specifically, can you provide the CTR for each > display unit size?? > > On Tue, May 5, 2026 at 8:57 AM Maya Tannir <maya.tannir@ideonmedia.com> > wrote: > >> Hi Cristina, >> >> Please find the benchmarks below. >> >> *Complex:* >> CTR: 0.05% >> VCR: 72%+ >> >> *IGN:* >> CTR: 0.08% >> VCR:72%+ >> >> Please let me know if I can share benchmarks for any additional >> publishers. >> >> Thank you, >> Maya >> >> On Tue, May 5, 2026 at 8:48 AM Maya Tannir <maya.tannir@ideonmedia.com> >> wrote: >> >>> Hi Cristina, >>> >>> Confirming receipt of your email. >>> >>> I'll get the benchmarks back to you before 10 today. >>> >>> Stay tuned. >>> >>> >>> >>> On Tue, May 5, 2026 at 8:35 AM Cristina Commisso < >>> cristina.commisso@ideonmedia.com> wrote: >>> >>>> Hey team - can I get some help with this, this AM please >>>> >>>> ---------- Forwarded message --------- >>>> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>> Date: Mon, May 4, 2026 at 11:31 PM >>>> Subject: Re: INI Gaming x IDEON MEDIA RFP >>>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Nigel >>>> Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>>> >>>> >>>> Hello Cristina, >>>> >>>> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >>>> benchmarks? Hoping to get this in the morning. >>>> >>>> Best, >>>> >>>> *David S. Oteng-Pabi *(He/Him/His) >>>> >>>> *Senior Communications Designer* >>>> >>>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>>> >>>> *www.initiative.com* <http://www.initiative.com/> >>>> >>>> >>>> ------------------------------ >>>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>>> *Sent:* Thursday, April 30, 2026 2:04 PM >>>> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>>> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>>> >>>> Amazing!! Keep me posted!! :) Also - any feedback for the Frosty >>>> campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 >>>> PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: >>>> Hey Cristina, $45k works! Thanks >>>> Amazing!! Keep me posted!! :) >>>> >>>> Also - any feedback for the Frosty campaign? Anything we can do to help >>>> there? >>>> >>>> On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < >>>> Nigel.Dalgarno@initiative.com> wrote: >>>> >>>> Hey Cristina, >>>> >>>> >>>> >>>> $45k works! Thanks for the exception! Well follow up if we get client >>>> approval. >>>> >>>> >>>> >>>> Cheers, >>>> >>>> >>>> >>>> Looking forward to potentially working together on this! >>>> >>>> >>>> >>>> Nigel >>>> >>>> >>>> >>>> [image: A blue text on a black background Description automatically >>>> generated] >>>> >>>> *Nigel Dalgarno* >>>> >>>> *Supervisor, Gaming Partnerships* >>>> >>>> *M:* +1 (416) 645 8107 >>>> >>>> >>>> >>>> >>>> >>>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>>> >>>> *www.initiative.com <http://www.initiative.com/>* >>>> >>>> >>>> >>>> >>>> >>>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>>> *Sent:* Thursday, April 30, 2026 11:45 AM >>>> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>>> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>>> >>>> >>>> >>>> Keep me posted and if it's tight, we can work on this together! On Thu, >>>> Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ >>>> initiative. com> wrote: Let me work with David here and well get back >>>> to you me may be budget >>>> >>>> Keep me posted and if it's tight, we can work on this together! >>>> >>>> >>>> >>>> On Th

Amazing, thanks! On Tue, May 5, 2026 at 9:01 AM Maya Tannir <maya.tannir@ideonmedia.com> wrote: > Absolutely. > > Ad Unit Creative Size CTR > Billboard 970x250 0.03%-0.06% > Medium Rectangle 300x250 0.04%-0.07% > Halfpage 300x600 0.03%-0.05% > Leaderboard 728x90 0.04% > Mobile Leaderboard 320x50 0.15%-0.20% > > On Tue, May 5, 2026 at 8:58 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Thanks Maya - For IGN specifically, can you provide the CTR for each >> display unit size?? >> >> On Tue, May 5, 2026 at 8:57 AM Maya Tannir <maya.tannir@ideonmedia.com> >> wrote: >> >>> Hi Cristina, >>> >>> Please find the benchmarks below. >>> >>> *Complex:* >>> CTR: 0.05% >>> VCR: 72%+ >>> >>> *IGN:* >>> CTR: 0.08% >>> VCR:72%+ >>> >>> Please let me know if I can share benchmarks for any additional >>> publishers. >>> >>> Thank you, >>> Maya >>> >>> On Tue, May 5, 2026 at 8:48 AM Maya Tannir <maya.tannir@ideonmedia.com> >>> wrote: >>> >>>> Hi Cristina, >>>> >>>> Confirming receipt of your email. >>>> >>>> I'll get the benchmarks back to you before 10 today. >>>> >>>> Stay tuned. >>>> >>>> >>>> >>>> On Tue, May 5, 2026 at 8:35 AM Cristina Commisso < >>>> cristina.commisso@ideonmedia.com> wrote: >>>> >>>>> Hey team - can I get some help with this, this AM please >>>>> >>>>> ---------- Forwarded message --------- >>>>> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>>> Date: Mon, May 4, 2026 at 11:31 PM >>>>> Subject: Re: INI Gaming x IDEON MEDIA RFP >>>>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Nigel >>>>> Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>>>> >>>>> >>>>> Hello Cristina, >>>>> >>>>> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >>>>> benchmarks? Hoping to get this in the morning. >>>>> >>>>> Best, >>>>> >>>>> *David S. Oteng-Pabi *(He/Him/His) >>>>> >>>>> *Senior Communications Designer* >>>>> >>>>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>>>> >>>>> *www.initiative.com* <http://www.initiative.com/> >>>>> >>>>> >>>>> ------------------------------ >>>>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>>>> *Sent:* Thursday, April 30, 2026 2:04 PM >>>>> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>>>> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>>>> >>>>> Amazing!! Keep me posted!! :) Also - any feedback for the Frosty >>>>> campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 >>>>> PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: >>>>> Hey Cristina, $45k works! Thanks >>>>> Amazing!! Keep me posted!! :) >>>>> >>>>> Also - any feedback for the Frosty campaign? Anything we can do to >>>>> help there? >>>>> >>>>> On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < >>>>> Nigel.Dalgarno@initiative.com> wrote: >>>>> >>>>> Hey Cristina, >>>>> >>>>> >>>>> >>>>> $45k works! Thanks for the exception! Well follow up if we get client >>>>> approval. >>>>> >>>>> >>>>> >>>>> Cheers, >>>>> >>>>> >>>>> >>>>> Looking forward to potentially working together on this! >>>>> >>>>> >>>>> >>>>> Nigel >>>>> >>>>> >>>>> >>>>> [image: A blue text on a black background Description automatically >>>>> generated] >>>>> >>>>> *Nigel Dalgarno* >>>>> >>>>> *Supervisor, Gaming Partnerships* >>>>> >>>>> *M:* +1 (416) 645 8107 >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>>>> >>>>> *www.initiative.com <http://www.initiative.com/>* >>>>> >>>>> >>>>> >>>>> >>>>> >>>>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>>>> *Sent:* Thursday, April 30, 2026 11:45 AM >>>>> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >>>>> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>>>> >>>>> >>>>> >>>>> Keep me posted and if it's tight, we can work on this together! On >>>>> Thu, Apr 30, 2026 at

Morning!!! Absolutely, please see below. Let me know if there's anything else we can help with! - 970x250: 0.06% - 300x250: 0.06% - 300x600: 0.05% - 728x90: 0.04% - 320x50: 0.15%-0.20% - Video: CTR: 0.08%, VCR:72%+ Thanks! Cristina On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > [image: A blue text on a black background Description automatically > generated] > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 20

Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >> Hello Cristina, >> >> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >> benchmarks? Hoping to get this in the morning. >> >> Best, >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 2:04 PM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Amazing!! Keep me posted!! :) Also - any feedback for the Frosty >> campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 >> PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: >> Hey Cristina, $45k works! Thanks >> Amazing!! Keep me posted!! :) >> >> Also - any feedback for the Frosty campaign? Anything we can do to help >> there? >> >> On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> $45k works! Thanks for the exception! Well follow up if we get client >> approval. >> >> >> >> Cheers, >> >> >> >> Looking forward to potentially working together on this! >> >> >> >> Nigel >> >> >> >> [image: A blue text on a black background Description automatically >> generated] >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 11:45 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Keep me posted and if it's tight, we can work on this together! On Thu, >> Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ >> initiative. com> wrote: Let me work with David here and well get back to >> you me may be budget >> >> Keep me posted and if it's tight, we can work on this together! >> >> >> >> On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Let me work with David here and well get back to you me may be budget >> locked. >> >> >> >> Nigel >> >> >> >> [image: A blue text on a black background Description automatically >> generated] >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 11:37 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Hey Nigel! Hope the week is going great! That sounds super exciting! >> Okay, so I've been given immediate (one-time) approval to

Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom)<mailto:Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [cid:13cbf2bf-55ba-4db5-936a-67db321a7cc2] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Tuesday, May 12, 2026 10:56 AM To: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Cc: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina On Tue, May 5, 2026 at 9:06 AM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Morning!!! Absolutely, please see below. Let me know if there's anything else we can help with! * 970x250: 0.06% * 300x250: 0.06% * 300x600: 0.05% * 728x90: 0.04% * 320x50: 0.15%-0.20% * Video: CTR: 0.08%, VCR:72%+ Thanks! Cristina On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote: Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, [cid:ii_19df83e7f7dddbbd6565] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 30, 2026 2:04 PM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey Cristina, $45k works! Thanks Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> wrote: Hey Cristina, $45k works! Thanks for the exception! Well follow up if we get client approval. Cheers, Looking forward to potentially working together on this! Nigel [A blue text on a black background Description automatically generated] Nigel Dalgarno Supervisor, Gaming Partnerships M: +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [cid:ii_19df83e7f7d5b16b22] From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 30, 2026 11:45 AM To: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Cc: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Keep me posted and if it's tight, we can work on this together! On Thu, Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Let me work with David here and well get back

Hey David! Amazing news!! Hope your time off is great! Ethan, it's so great to be connected! My team can draft the IO asap, let us know if you'd like us to list your name as the contact/

Hey - could you send the investment/details for the IO? Just want to make sure I have the correct info. Cheers, Daniel ---------- Forwarded message --------- From: Cristina Commisso <cristina.commisso@ideonmedia.com> Date: Mon, May 25, 2026 at 5:42 PM Subject: Re: INI Gaming x IDEON MEDIA RFP To: David Oteng-Pabi <David.Oteng-Pabi@initiative.com> Cc: Ethan Jemmott <Ethan.Jemmott@initiative.com>, Nigel Dalgarno < Nigel.Dalgarno@initiative.com>, Amanda Frail <Amanda.Frail@initiative.com>, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Jess Muise < jess.muise@ideonmedia.com> Hey David! Amazing news!! Hope your time off is great! Ethan, it’s so great to be connected! My team can draft the IO asap, let us know if you’d like us to list your name as the contact/signature. Looking forward to this! Cheers, Cristina On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote:  Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [image: Outlook-hliw0jnw.png] *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Tuesday, May 12, 2026 10:56 AM *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: Morning!!! Absolutely, please see below. Let me know if there's anything else we can help with! - 970x250: 0.06% - 300x250: 0.06% - 300x600: 0.05% - 728x90: 0.04% - 320x50: 0.15%-0.20% - Video: CTR: 0.08%, VCR:72%+ Thanks! Cristina On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, [image: Outlook-rpx0xb4o.png] *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Thursday, April 30, 2026 2:04 PM *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey Cristina, $45k works! Thanks Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com> wrote: Hey Cristina, $45k works! Thanks for the exception! Well follow up if we get client approval. Cheers, Looking forward to potentially working together on this! Nigel <image001.png> *Nigel Dalgarno* *Supervisor, Gaming Partnerships* *M:* +1 (416) 645 8107 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com <http://www

Client Wendy's Campaign Dill Pickle Chicken Sandwich Line Item: Best of Summer Gaming Sponsorship Date: 6/15/2026-6/30-2025 Units: 970x250, 300x600, 300x250, 728b90, Pre-Roll Impressions: 500,000 Price: 45,000$ Contact: Ethan Jemmott On Tue, May 26, 2026 at 9:55 AM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hey - could you send the investment/details for the IO? Just want to make > sure I have the correct info. > > Cheers, > Daniel > > ---------- Forwarded message --------- > From: Cristina Commisso <cristina.commisso@ideonmedia.com> > Date: Mon, May 25, 2026 at 5:42 PM > Subject: Re: INI Gaming x IDEON MEDIA RFP > To: David Oteng-Pabi <David.Oteng-Pabi@initiative.com> > Cc: Ethan Jemmott <Ethan.Jemmott@initiative.com>, Nigel Dalgarno < > Nigel.Dalgarno@initiative.com>, Amanda Frail <Amanda.Frail@initiative.com>, > Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Jess Muise < > jess.muise@ideonmedia.com> > > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep

Thanks! I've created the attached. I can send this directly to the client if everything looks good. Cheers, Daniel On Tue, May 26, 2026 at 9:59 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Client Wendy's > Campaign Dill Pickle Chicken Sandwich > Line Item: Best of Summer Gaming Sponsorship > Date: 6/15/2026-6/30-2025 > Units: 970x250, 300x600, 300x250, 728b90, Pre-Roll > Impressions: 500,000 > Price: 45,000$ > > Contact: Ethan Jemmott > > On Tue, May 26, 2026 at 9:55 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > >> Hey - could you send the investment/details for the IO? Just want to make >> sure I have the correct info. >> >> Cheers, >> Daniel >> >> ---------- Forwarded message --------- >> From: Cristina Commisso <cristina.commisso@ideonmedia.com> >> Date: Mon, May 25, 2026 at 5:42 PM >> Subject: Re: INI Gaming x IDEON MEDIA RFP >> To: David Oteng-Pabi <David.Oteng-Pabi@initiative.com> >> Cc: Ethan Jemmott <Ethan.Jemmott@initiative.com>, Nigel Dalgarno < >> Nigel.Dalgarno@initiative.com>, Amanda Frail <Amanda.Frail@initiative.com>, >> Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Jess Muise < >> jess.muise@ideonmedia.com> >> >> >> Hey David! >> >> Amazing news!! Hope your time off is great! >> >> Ethan, it’s so great to be connected! My team can draft the IO asap, let >> us know if you’d like us to list your name as the contact/signature. >> >> Looking forward to this! >> >> Cheers, >> Cristina >> >> On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >>  >> Hello Cristina, >> >> The plan for 45k for Summer of Gaming is approved! I will be off until >> June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to >> help move things along while I'm gone. >> >> Best, >> >> [image: Outlook-hliw0jnw.png] >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Tuesday, May 12, 2026 10:56 AM >> *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey team! Hope the week is off to a great start! Just wanted to quickly >> check in to see if there's anything else we can help with here! We've >> currently placed the sponsorship on hold for you, so please keep us posted >> :) Talk soon! Cristina >> Hey team! >> >> Hope the week is off to a great start! >> >> Just wanted to quickly check in to see if there's anything else we can >> help with here! We've currently placed the sponsorship on hold for you, so >> please keep us posted :) >> >> Talk soon! >> Cristina >> >> On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >> Morning!!! >> >> Absolutely, please see below. Let me know if there's anything else we can >> help with! >> >> - 970x250: 0.06% >> - 300x250: 0.06% >> - 300x600: 0.05% >> - 728x90: 0.04% >> - 320x50: 0.15%-0.20% >> - Video: CTR: 0.08%, VCR:72%+ >> >> Thanks! >> Cristina >> >> On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >> Hello Cristina, >> >> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >> benchmarks? Hoping to get this in the morning. >> >> Best, >> >> [image: Outlook-rpx0xb4o.png] >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 2:04 PM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom

Looks good! Cheers, Cristina On May 26, 2026, at 10:54 AM, Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> wrote:  Thanks! I've created the attached. I can send this directly to the client if

Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commis

Hi Daniel, Thank you for sharing this, Please see attached signed IO, Best, Ethan [cid:aec93478-0478-4fc2-a468-defd25709117] Ethan Jemmott | Communications Design 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 [A picture containing text, sign, orange Description automatically generated] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Tuesday, May 26, 2026 11:01 AM To: David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> Cc: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso <cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> wrote: Hey David! Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Hey David! Amazing news!! Hope your time off is great! Ethan, it’s so great to be connected! My team can draft the IO asap, let us know if you’d like us to list your name as the contact/signature. Looking forward to this! Cheers, Cristina On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote:  Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom)<mailto:Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [Outlook-hliw0jnw.png] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Tuesday, May 12, 2026 10:56 AM To: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> Cc: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina On Tue, May 5, 2026 at 9:06 AM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Morning!!! Absolutely, please see below. Let me know if there's anything else we can help with! * 970x250: 0.06% * 300x250: 0.06% * 300x600: 0.05% * 728x90: 0.04% * 320x50: 0.15%-0.20% * Video: CTR: 0.08%, VCR:72%+ Thanks! Cristina On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote: Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, [Outlook-rpx0xb4o.png] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent: Thursday, April 30, 2026 2:04 PM

Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < Ethan.Jemmott@initiative.com> wrote: > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, To

Hello Christina, Please see linked below the assets for the Dill Pickle campaign. I have also attached the tags. IGN Password: 19qTd1fVMdJ5 https://quicksend.interpublic.com/fl/KxHwkFXycrBr Please let me know if you have any questions. Best, [cid:e2004f68-deba-4dbf-b32f-dd0b828fd057] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Wednesday, May 27, 2026 11:02 AM To: Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 AM Ethan Jemmott (Omnicom) Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com<mailto:Ethan.Jemmott@initiative.com>> wrote: Hi Daniel, Thank you for sharing this, Please see attached signed IO, Best, Ethan [cid:ii_19e69f507aa1d45bae35] Ethan Jemmott | Communications Design 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 [A picture containing text, sign, orange Description automatically generated] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com<mailto:daniel.elmaleh@ideonmedia.com>> Sent: Tuesday, May 26, 2026 11:01 AM To: David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com<mailto:david.oteng-pabi@initiative.com>>; Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com<mailto:ethan.jemmott@initiative.com>> Cc: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com<mailto:Nigel.Dalgarno@initiative.com>>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com<mailto:Amanda.Frail@initiative.com>>; Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>>; Jess Muise <jess.muise@ideonmedia.com<mailto:jess.muise@ideonmedia.com>> Subject: Re: INI Gaming x IDEON MEDIA RFP Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> wrote: Hey David! Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Hey David! Amazing news!! Hope your time off is great! Ethan, it’s so great to be connected! My team can draft the IO asap, let us know if you’d like us to list your name as the contact/signature. Looking forward to this! Cheers, Cristina On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote:  Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom)<mailto:Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [Outlook-hliw0jnw.png] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> Sent:

Hey team - please see below and attached for the Best of Summer of Gaming sponsorship. Please let me know if you have any questions!! Otherwise, let me know when this is set up! ---------- Forwarded message --------- From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Date: Mon, Jun 8, 2026 at 10:19 AM Subject: Re: INI Gaming x IDEON MEDIA RFP To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> Hello Christina, Please see linked below the assets for the Dill Pickle campaign. I have also attached the tags. IGN Password: 19qTd1fVMdJ5 https://quicksend.interpublic.com/fl/KxHwkFXycrBr Please let me know if you have any questions. Best, *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Wednesday, May 27, 2026 11:02 AM *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 AM Ethan Jemmott (Omnicom) Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < Ethan.Jemmott@initiative.com> wrote: Hi Daniel, Thank you for sharing this, Please see attached signed IO, Best, Ethan *Ethan Jemmott *| Communications Design 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *[image: A picture containing text, sign, orange Description automatically generated]* ------------------------------ *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> *Sent:* Tuesday, May 26, 2026 11:01 AM *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> wrote: Hey David! Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: Hey David! Amazing news!! Hope your time off is great! Ethan, it’s so great to be connected! My team can draft the IO asap, let us know if you’d like us to list your name as the contact/signature. Looking forward to this! Cheers, Cristina On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote:  Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [image: Outlook-hliw0jnw.png] *David S. Oteng-Pabi *(He/Him/His) *Senior C

Morning David! Hope you had a great weekend :) Confirming receipt, the team and I are on it. We'll reach out if any questions come up. Stay tuned, Cristina On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.c

Thanks Cristina Confirming receipt, we'll take a look and let you know if we have any questions or concerns T On Mon, Jun 8, 2026 at 10:20 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey team - please see below and attached for the Best of Summer of Gaming > sponsorship. Please let me know if you have any questions!! Otherwise, let > me know when this is set up! > > ---------- Forwarded message --------- > From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > Date: Mon, Jun 8, 2026 at 10:19 AM > Subject: Re: INI Gaming x IDEON MEDIA RFP > To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott > (Omnicom) <Ethan.Jemmott@initiative.com> > Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno > (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> > > > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to

Hey Cristina! Confirming everything is set to go live, we will follow-up with screenshots on Monday :) T On Mon, Jun 8, 2026 at 10:34 AM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > Thanks Cristina > Confirming receipt, we'll take a look and let you know if we have any > questions or concerns > > T > > On Mon, Jun 8, 2026 at 10:20 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Hey team - please see below and attached for the Best of Summer of Gaming >> sponsorship. Please let me know if you have any questions!! Otherwise, let >> me know when this is set up! >> >> ---------- Forwarded message --------- >> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> Date: Mon, Jun 8, 2026 at 10:19 AM >> Subject: Re: INI Gaming x IDEON MEDIA RFP >> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott >> (Omnicom) <Ethan.Jemmott@initiative.com> >> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno >> (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> >> >> >> Hello Christina, >> >> Please see linked below the assets for the Dill Pickle campaign. I have >> also attached the tags. >> >> IGN >> Password: 19qTd1fVMdJ5 >> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >> >> >> Please let me know if you have any questions. >> >> Best, >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 11:02 AM >> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey Ethan, Thanks so much for sending this over, confirming receipt. >> Should you have any questions regarding specs/deliverables, please don't >> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >> AM Ethan Jemmott (Omnicom) >> Hey Ethan, >> >> Thanks so much for sending this over, confirming receipt. Should you have >> any questions regarding specs/deliverables, please don't hesitate to reach >> out! >> >> Talk soon, >> Cristina >> >> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >> Ethan.Jemmott@initiative.com> wrote: >> >> Hi Daniel, >> >> Thank you for sharing this, >> >> Please see attached signed IO, >> >> Best, >> Ethan >> >> >> *Ethan Jemmott *| Communications Design >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *[image: A picture containing text, sign, orange Description >> automatically generated]* >> >> >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* Tuesday, May 26, 2026 11:01 AM >> *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; >> Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda >> Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < >> cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hi all, Please see attached for the IO. Sending this on Cristina's >> behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, >> May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ >> ideonmedia. com> wrote: Hey David! >> Hi all, >> >> Please see attached for the IO. Sending this on Cristina's behalf, so let >> me know if any changes are needed. >> >> Cheers, >> Daniel >> >> On Mon, Ma

Awesome thanks!! Let's stay tight in performance and optimizing too! We haven't gotten Wendy's campaigns in some time - would like this to go well! Cheers, Cristina On Jun 10, 2026, at 12:

You bet! We'll be sure to keep a close eye on it and provide reco for optimizations. T On Wed, Jun 10, 2026 at 12:55 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Awesome thanks!! Let’s stay tight in performance and optimizing too! > We haven’t gotten Wendy’s campaigns in some time - would like this to go > well! > > Cheers, > Cristina > > On Jun 10, 2026, at 12:51 PM, Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >  > Hey Cristina! > Confirming everything is set to go live, we will follow-up with > screenshots on Monday :) > > T > > On Mon, Jun 8, 2026 at 10:34 AM Tina Preussner < > tina.preussner@ideonmedia.com> wrote: > >> Thanks Cristina >> Confirming receipt, we'll take a look and let you know if we have any >> questions or concerns >> >> T >> >> On Mon, Jun 8, 2026 at 10:20 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >>> Hey team - please see below and attached for the Best of Summer of >>> Gaming sponsorship. Please let me know if you have any questions!! >>> Otherwise, let me know when this is set up! >>> >>> ---------- Forwarded message --------- >>> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>> Date: Mon, Jun 8, 2026 at 10:19 AM >>> Subject: Re: INI Gaming x IDEON MEDIA RFP >>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott >>> (Omnicom) <Ethan.Jemmott@initiative.com> >>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno >>> (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < >>> Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> >>> >>> >>> Hello Christina, >>> >>> Please see linked below the assets for the Dill Pickle campaign. I have >>> also attached the tags. >>> >>> IGN >>> Password: 19qTd1fVMdJ5 >>> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >>> >>> >>> Please let me know if you have any questions. >>> >>> Best, >>> >>> <Outlook-5mcgw24x.png> >>> >>> *David S. Oteng-Pabi *(He/Him/His) >>> >>> *Senior Communications Designer* >>> >>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>> >>> *www.initiative.com* <http://www.initiative.com/> >>> >>> >>> ------------------------------ >>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>> *Sent:* Wednesday, May 27, 2026 11:02 AM >>> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >>> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >>> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >>> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>> >>> Hey Ethan, Thanks so much for sending this over, confirming receipt. >>> Should you have any questions regarding specs/deliverables, please don't >>> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >>> AM Ethan Jemmott (Omnicom) >>> Hey Ethan, >>> >>> Thanks so much for sending this over, confirming receipt. Should you >>> have any questions regarding specs/deliverables, please don't hesitate to >>> reach out! >>> >>> Talk soon, >>> Cristina >>> >>> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >>> Ethan.Jemmott@initiative.com> wrote: >>> >>> Hi Daniel, >>> >>> Thank you for sharing this, >>> >>> Please see attached signed IO, >>> >>> Best, >>> Ethan >>> >>> >>> <Outlook-xohj0vqz.png> >>> >>> *Ethan Jemmott *| Communications Design >>> >>> >>> >>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>> >>> *<Outlook-A picture .png>* >>> >>> >>> >>> >>> ------------------------------ >>> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>> *Sent:* Tuesday, May 26, 2026 11:01 AM >>> *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; >>> Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> >>> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda >>> Frail (Omnicom) <Amanda.Frail@initiative.

Thanks! On Wed, Jun 10, 2026 at 12:57 PM Tina Preussner < tina.preussner@ideonmedia.com> wrote: > You bet! We'll be sure to keep a close eye on it and provide reco for > optimizations. > > T > > On Wed, Jun 10, 2026 at 12:55 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Awesome thanks!! Let’s stay tight in performance and optimizing too! >> We haven’t gotten Wendy’s campaigns in some time - would like this to go >> well! >> >> Cheers, >> Cristina >> >> On Jun 10, 2026, at 12:51 PM, Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>  >> Hey Cristina! >> Confirming everything is set to go live, we will follow-up with >> screenshots on Monday :) >> >> T >> >> On Mon, Jun 8, 2026 at 10:34 AM Tina Preussner < >> tina.preussner@ideonmedia.com> wrote: >> >>> Thanks Cristina >>> Confirming receipt, we'll take a look and let you know if we have any >>> questions or concerns >>> >>> T >>> >>> On Mon, Jun 8, 2026 at 10:20 AM Cristina Commisso < >>> cristina.commisso@ideonmedia.com> wrote: >>> >>>> Hey team - please see below and attached for the Best of Summer of >>>> Gaming sponsorship. Please let me know if you have any questions!! >>>> Otherwise, let me know when this is set up! >>>> >>>> ---------- Forwarded message --------- >>>> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >>>> Date: Mon, Jun 8, 2026 at 10:19 AM >>>> Subject: Re: INI Gaming x IDEON MEDIA RFP >>>> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan >>>> Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >>>> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno >>>> (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < >>>> Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> >>>> >>>> >>>> Hello Christina, >>>> >>>> Please see linked below the assets for the Dill Pickle campaign. I have >>>> also attached the tags. >>>> >>>> IGN >>>> Password: 19qTd1fVMdJ5 >>>> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >>>> >>>> >>>> Please let me know if you have any questions. >>>> >>>> Best, >>>> >>>> <Outlook-5mcgw24x.png> >>>> >>>> *David S. Oteng-Pabi *(He/Him/His) >>>> >>>> *Senior Communications Designer* >>>> >>>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>>> >>>> *www.initiative.com* <http://www.initiative.com/> >>>> >>>> >>>> ------------------------------ >>>> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >>>> *Sent:* Wednesday, May 27, 2026 11:02 AM >>>> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >>>> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >>>> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >>>> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >>>> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >>>> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >>>> >>>> Hey Ethan, Thanks so much for sending this over, confirming receipt. >>>> Should you have any questions regarding specs/deliverables, please don't >>>> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >>>> AM Ethan Jemmott (Omnicom) >>>> Hey Ethan, >>>> >>>> Thanks so much for sending this over, confirming receipt. Should you >>>> have any questions regarding specs/deliverables, please don't hesitate to >>>> reach out! >>>> >>>> Talk soon, >>>> Cristina >>>> >>>> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >>>> Ethan.Jemmott@initiative.com> wrote: >>>> >>>> Hi Daniel, >>>> >>>> Thank you for sharing this, >>>> >>>> Please see attached signed IO, >>>> >>>> Best, >>>> Ethan >>>> >>>> >>>> <Outlook-xohj0vqz.png> >>>> >>>> *Ethan Jemmott *| Communications Design >>>> >>>> >>>> >>>> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >>>> >>>> *<Outlook-A picture .png>* >>>> >>>> >>>> >>>> >>>> ------------------------------ >>>> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >>>> *Sent:* Tuesday, May 26, 2026 11:01 AM >>>> *To:* David Ot

Hey team! Hope everyone is having a great week! Wanted to quickly confirm we are all set to go live on Monday! We'll be sure to share screenshots Monday morning to confirm. If you have any questions in the meantime, please don't hesistate to reach out! Cheers, Cristina On Mon, Jun 8, 2026 at 10:21 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Morning David! > > Hope you had a great weekend :) > > Confirming receipt, the team and I are on it. We'll reach out if any > questions come up. > > Stay tuned, > Cristina > > On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >> Hello Christina, >> >> Please see linked below the assets for the Dill Pickle campaign. I have >> also attached the tags. >> >> IGN >> Password: 19qTd1fVMdJ5 >> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >> >> >> Please let me know if you have any questions. >> >> Best, >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 11:02 AM >> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey Ethan, Thanks so much for sending this over, confirming receipt. >> Should you have any questions regarding specs/deliverables, please don't >> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >> AM Ethan Jemmott (Omnicom) >> Hey Ethan, >> >> Thanks so much for sending this over, confirming receipt. Should you have >> any questions regarding specs/deliverables, please don't hesitate to reach >> out! >> >> Talk soon, >> Cristina >> >> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >> Ethan.Jemmott@initiative.com> wrote: >> >> Hi Daniel, >> >> Thank you for sharing this, >> >> Please see attached signed IO, >> >> Best, >> Ethan >> >> >> *Ethan Jemmott *| Communications Design >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *[image: A picture containing text, sign, orange Description >> automatically generated]* >> >> >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* Tuesday, May 26, 2026 11:01 AM >> *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; >> Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda >> Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < >> cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hi all, Please see attached for the IO. Sending this on Cristina's >> behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, >> May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ >> ideonmedia. com> wrote: Hey David! >> Hi all, >> >> Please see attached for the IO. Sending this on Cristina's behalf, so let >> me know if any changes are needed. >> >> Cheers, >> Daniel >> >> On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >> Hey David! >> >> Amazing news!! Hope your time off is great! >> >> Ethan, it’s so great to be connected! My team can draft the IO asap, let >> us know if you’d like us to list your name as the contact/signature. >> >> Looking forward to this! >> >> Cheers, >> Cristina >> >> On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >>  >> Hello Cri

Morning Tina - I'm seeing this on IGN this morning:. Can we work on fixing this ASAP!?!! [image: image.png] ---------- Forwarded message --------- From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Date: Mon, Jun 8, 2026 at 10:19 AM Subject: Re: INI Gaming x IDEON MEDIA RFP To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> Hello Christina, Please see linked below the assets for the Dill Pickle campaign. I have also attached the tags. IGN Password: 19qTd1fVMdJ5 https://quicksend.interpublic.com/fl/KxHwkFXycrBr Please let me know if you have any questions. Best, *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Wednesday, May 27, 2026 11:02 AM *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 AM Ethan Jemmott (Omnicom) Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < Ethan.Jemmott@initiative.com> wrote: Hi Daniel, Thank you for sharing this, Please see attached signed IO, Best, Ethan *Ethan Jemmott *| Communications Design 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *[image: A picture containing text, sign, orange Description automatically generated]* ------------------------------ *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> *Sent:* Tuesday, May 26, 2026 11:01 AM *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> wrote: Hey David! Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: Hey David! Amazing news!! Hope your time off is great! Ethan, it’s so great to be connected! My team can draft the IO asap, let us know if you’d like us to list your name as the contact/signature. Looking forward to this! Cheers, Cristina On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote:  Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [image: Outlook-hliw0jnw.png] *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R

HI Happy Monday I need a bit more context, what am I fixing, should I be avoiding the article... Thanks T On Mon, Jun 15, 2026 at 8:45 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Morning Tina - I'm seeing this on IGN this morning:. Can we work on fixing > this ASAP!?!! > [image: image.png] > > ---------- Forwarded message --------- > From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > Date: Mon, Jun 8, 2026 at 10:19 AM > Subject: Re: INI Gaming x IDEON MEDIA RFP > To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott > (Omnicom) <Ethan.Jemmott@initiative.com> > Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno > (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> > > > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-

The creative is cutoff??? Do we need to tell the client how to fix it? Cheers, Cristina On Jun 15, 2026, at 9:02 AM, Tina Preussner <tina.preussner@ideonmedia.com> wrote:  HI Happy Monday I need

Can you share the URL for me so I can double check? On Mon, Jun 15, 2026 at 9:04 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > The creative is cutoff??? Do we need to tell the client how to fix it? > > Cheers, > Cristina > > On Jun 15, 2026, at 9:02 AM, Tina Preussner <tina.preussner@ideonmedia.com> > wrote: > >  > HI Happy Monday > I need a bit more context, what am I fixing, should I be avoiding the > article... > > Thanks > T > > > > On Mon, Jun 15, 2026 at 8:45 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > >> Morning Tina - I'm seeing this on IGN this morning:. Can we work on >> fixing this ASAP!?!! >> <image.png> >> >> >> ---------- Forwarded message --------- >> From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> Date: Mon, Jun 8, 2026 at 10:19 AM >> Subject: Re: INI Gaming x IDEON MEDIA RFP >> To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott >> (Omnicom) <Ethan.Jemmott@initiative.com> >> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno >> (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> >> >> >> Hello Christina, >> >> Please see linked below the assets for the Dill Pickle campaign. I have >> also attached the tags. >> >> IGN >> Password: 19qTd1fVMdJ5 >> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >> >> >> Please let me know if you have any questions. >> >> Best, >> >> <Outlook-5mcgw24x.png> >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 11:02 AM >> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey Ethan, Thanks so much for sending this over, confirming receipt. >> Should you have any questions regarding specs/deliverables, please don't >> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >> AM Ethan Jemmott (Omnicom) >> Hey Ethan, >> >> Thanks so much for sending this over, confirming receipt. Should you have >> any questions regarding specs/deliverables, please don't hesitate to reach >> out! >> >> Talk soon, >> Cristina >> >> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >> Ethan.Jemmott@initiative.com> wrote: >> >> Hi Daniel, >> >> Thank you for sharing this, >> >> Please see attached signed IO, >> >> Best, >> Ethan >> >> >> <Outlook-xohj0vqz.png> >> >> *Ethan Jemmott *| Communications Design >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *<Outlook-A picture .png>* >> >> >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* Tuesday, May 26, 2026 11:01 AM >> *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; >> Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda >> Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < >> cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hi all, Please see attached for the IO. Sending this on Cristina's >> behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, >> May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ >> ideonmedia. com> wrote: Hey David! >> Hi all, >> >> Please see attached for the IO. Sending this on Cristina's behalf, so let >> me know i