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Hi there, Reaching out to share that I am currently transitioning off of the Ontario Government account as the biddable lead, and Lauren McArdle (email in the "To" field) is stepping in. Please ensure she is copied on communications going forward. For all things programmatic: Please still include your day-to-day lead: vaishnavi.prasad@wppmedia.com For all things social: Your day-to-day lead will be: dania.mneimneh@wppmedia.com Fret not, I'm still at WPP, just moving into some other client work. Best, Kunal [https://assets.wppca.com/email_signatures/wpp-media.png] Kunal Sharma Director, Paid Search, Social and Programmatic WPP Media Canada wppmedia.com<https://www.wppmedia.com/> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of WPP Media Worldwide, LLC and/or other members of the WPP Media group of companies shall be understood as neither given nor endorsed by it. WPP Media is the global media investment management arm of WPP. For more information on our business ethical standards and Corporate Responsibility policies please refer to WPP's website at http://www.wpp.com/WPP/About/

It's been a pleasure working with you on Ont Gov, Kunal. All the best with the new assignment. What do they have you leading next? Tanner On Mon, Jul 6, 2026 at 10:42 AM Kunal Sharma <kunal.sharma@wppmedia.com> wrote: > Hi there, > > Reaching out to share that I am currently transitioning off of the *Ontario > Government *account as the biddable lead, and Lauren McArdle (email in > the "To" field) is stepping in. Please ensure she is copied on > communications going forward. > > For all things programmatic: Please still include your day-to-day lead: > vaishnavi.prasad@wppmedia.com > For all things social: Your day-to-day lead will be: > dania.mneimneh@wppmedia.com > > Fret not, I'm still at WPP, just moving into some other client work. > > Best, > Kunal > > Kunal Sharma > Director, Paid Search, Social and Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Lauren, It is nice to e-meet you. Congratulations on the new role with the Ont Gov team I wanted to introduce myself. I work as the programmatic lead at Ideon, supporting our annual WPP commitment. We've worked closely with the Ontario Government at WPP supporting international campaign efforts, and directly with the government team on many domestic campaigns aimed at reaching Ontario homeowners and buyers. Most recently, we collaborated with the team at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, Japan and France. Attached is a short case study deck outlining other international campaigns we have run recently. I will be at WPP next Tuesday (most of the day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the chance to meet you and share more about our international offering and success stories there. *Case Studies Attached:* - Harvard Business School Executive Education - *22 different countries worldwide* - Business Decision Makers, Executives - Dropbox - Multi Product Plans - *USA, Ireland, Australia, New Zealand* - Business Decision Makers - Government of Canada - CFIA - *USA* - Travellers, Pet owners - Air Canada - *Japan, South Korea, Australia* - Travellers - Air Transat - *France* - Travellers All the best, Lauren. Tanner

Good Morning Lauren, Happy Friday ☀️. I'm sure you're busy but I wanted to check in after reaching out earlier this week. Given our previous collaborations with the Ontario Government and commitment with WPP, it'd be nice to meet you at some point. I can share more information on our international media capabilities and Ontario-based targeting. We previously had good success as a partner of the Ontario Government, and I'm hopeful we can continue this now that you're leading the account. I will be at WPP next Tuesday and Wednesday afternoons. If you're going to be in the office those days, it'd be nice to touch base with you even if it is only for a short meet. All the best, Lauren. Tanner On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Lauren, > > It is nice to e-meet you. Congratulations on the new role with the Ont Gov > team > > I wanted to introduce myself. I work as the programmatic lead at Ideon, > supporting our annual WPP commitment. We've worked closely with the Ontario > Government at WPP supporting international campaign efforts, and directly > with the government team on many domestic campaigns aimed at reaching > Ontario homeowners and buyers. Most recently, we collaborated with the team > at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, > Japan and France. > > Attached is a short case study deck outlining other international > campaigns we have run recently. I will be at WPP next Tuesday (most of the > day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the > chance to meet you and share more about our international offering and > success stories there. > > *Case Studies Attached:* > > - Harvard Business School Executive Education > - *22 different countries worldwide* > - Business Decision Makers, Executives > - Dropbox - Multi Product Plans > - *USA, Ireland, Australia, New Zealand* > - Business Decision Makers > - Government of Canada - CFIA > - *USA* > - Travellers, Pet owners > - Air Canada > - *Japan, South Korea, Australia* > - Travellers > - Air Transat > - *France* > - Travellers > > All the best, Lauren. > > Tanner > > > ---------- Forwarded message --------- > From: Kunal Sharma <kunal.sharma@wppmedia.com> > Date: Mon, Jul 6, 2026 at 10:42 AM > Subject: WPP x Ontario Government | Biddable Lead Account Transition > To: Lauren McArdle <lauren.mcardle@wppmedia.com> > Cc: Martin Svensson <msvensson@snapchat.com>, Cynthia Chiang < > cchiang@snap.com>, Anna Lailey <alailey@linkedin.com>, lgillett < > lgillett@linkedin.com>, Momin Ahmad <mahmad@pinterest.com>, Ali Dar < > adar@pinterest.com>, Lauren Jutai <laurenjutai@meta.com>, Kevin Millar < > millark@google.com>, gidongruss <gidongruss@google.com>, Shelley West < > shelley.west@ogury.co>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co>, > tanner.kelly <tanner.kelly@ideonmedia.com>, georgegoddard < > georgegoddard@seedtag.com>, polinakropyvka@seedtag.com < > polinakropyvka@seedtag.com> > > > Hi there, > > Reaching out to share that I am currently transitioning off of the *Ontario > Government *account as the biddable lead, and Lauren McArdle (email in > the "To" field) is stepping in. Please ensure she is copied on > communications going forward. > > For all things programmatic: Please still include your day-to-day lead: > vaishnavi.prasad@wppmedia.com > For all things social: Your day-to-day lead will be: > dania.mneimneh@wppmedia.com > > Fret not, I'm still at WPP, just moving into some other client work. > > Best, > Kunal > > Kunal Sharma > Director, Paid Search, Social and Programmatic > WPP Media > Canada > wppmedia.com <https://www.wppmedia.com/> > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Tanner, Happy Friday! Sorry for missing your earlier email, this has been a busy week and onboarding has been a lot! I’ll be in office next Tuesday, a catch up would be great, what time are you thinking? Thanks Lauren McArdle (she/her) Account Director, Paid Search, Social, & E-commerce EssenceMediacom From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 9:47 AM To: Lauren McArdle <lauren.mcardle@wppmedia.com> Cc: Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> Subject: Re: WPP x Ontario Government | Biddable Lead Account Transition External: Good Morning Lauren, Happy Friday ☀️. I'm sure you're busy but I wanted to check in after reaching out earlier this week. Given our previous collaborations with the Ontario Government and commitment with WPP, it'd be nice to meet you at some point. I can share more information on our international media capabilities and Ontario-based targeting. We previously had good success as a partner of the Ontario Government, and I'm hopeful we can continue this now that you're leading the account. I will be at WPP next Tuesday and Wednesday afternoons. If you're going to be in the office those days, it'd be nice to touch base with you even if it is only for a short meet. All the best, Lauren. Tanner

Hey Lauren, No worries at all on the delay. I assume things are busy getting up to speed on the Ontario Government. Does any time after 130pm work for you? We could grab a coffee on the 10th floor ? Tanner On Fri, Jul 10, 2026 at 11:46 AM Lauren McArdle <lauren.mcardle@wppmedia.com> wrote: > Hi Tanner, > > > > Happy Friday! > > > > Sorry for missing your earlier email, this has been a busy week and > onboarding has been a lot! > > > > I’ll be in office next Tuesday, a catch up would be great, what time are > you thinking? > > > > Thanks > > > > Lauren McArdle (she/her) > > *Account Director, Paid Search, Social, & E-commerce* > > EssenceMediacom > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 9:47 AM > *To:* Lauren McArdle <lauren.mcardle@wppmedia.com> > *Cc:* Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> > *Subject:* Re: WPP x Ontario Government | Biddable Lead Account Transition > > > > *External:* > > > > Good Morning Lauren, > > > > Happy Friday ☀️. > > > > I'm sure you're busy but I wanted to check in after reaching out earlier > this week. > > > > Given our previous collaborations with the Ontario Government and > commitment with WPP, it'd be nice to meet you at some point. I can share > more information on our international media capabilities and Ontario-based > targeting. We previously had good success as a partner of the Ontario > Government, and I'm hopeful we can continue this now that you're leading > the account. > > > > I will be at WPP next Tuesday and Wednesday afternoons. If you're going to > be in the office those days, it'd be nice to touch base with you even if it > is only for a short meet. > > > > All the best, Lauren. > > > > Tanner > > > > On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Lauren, > > > > It is nice to e-meet you. Congratulations on the new role with the Ont Gov > team > > > > I wanted to introduce myself. I work as the programmatic lead at Ideon, > supporting our annual WPP commitment. We've worked closely with the Ontario > Government at WPP supporting international campaign efforts, and directly > with the government team on many domestic campaigns aimed at reaching > Ontario homeowners and buyers. Most recently, we collaborated with the team > at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, > Japan and France. > > > > Attached is a short case study deck outlining other international > campaigns we have run recently. I will be at WPP next Tuesday (most of the > day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the > chance to meet you and share more about our international offering and > success stories there. > > > > *Case Studies Attached:* > > · Harvard Business School Executive Education > > o *22 different countries worldwide* > > o Business Decision Makers, Executives > > · Dropbox - Multi Product Plans > > o *USA, Ireland, Australia, New Zealand* > > o Business Decision Makers > > · Government of Canada - CFIA > > o *USA* > > o Travellers, Pet owners > > · Air Canada > > o *Japan, South Korea, Australia* > > o Travellers > > · Air Transat > > o *France* > > o Travellers > > All the best, Lauren. > > > > Tanner > > > > > > ---------- Forwarded message --------- > From: *Kunal Sharma* <kunal.sharma@wppmedia.com> > Date: Mon, Jul 6, 2026 at 10:42 AM > Subject: WPP x Ontario Government | Biddable Lead Account Transition > To: Lauren McArdle <lauren.mcardle@wppmedia.com> > Cc: Martin Svensson <msvensson@snapchat.com>, Cynthia Chiang < > cchiang@snap.com>, Anna Lailey <alailey@linkedin.com>, lgillett < > lgillett@linkedin.com>, Momin Ahmad <mahmad@pinterest.com>, Ali Dar < > adar@pinterest.com>, Lauren Jutai <laurenjutai@meta.com>, Kevin Millar < > millark@google.com>, gidongruss <gidongruss@google.com>, Shelley West < > shelley.west@ogury.co>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co>, > tanner.kelly <tanner.kelly@ideonmedia.com>, georgegoddard < > georgegoddard@seedtag.com>, polinakropyvka@seedtag.com < > polinakropyvka@seedtag.com> > > > > Hi there, > > > > Reaching out to share that I am currently transitioning off of the *Ontario > Government *account as the biddable lead, and Lauren McArdle (email in > the "To" field) is stepping in. Please ensure she is copied on > communications going forward. > > > > For all things programmatic: Please still include your day-to-day lead: > vaishnavi.prasad@wppmedia.com > > For all things social: Your day-to-day lead will be: > dania.mneimneh@wppmedia.com > > > > Fret not, I'm still at WPP, just moving into some other client work. > > > > Best, > > Kunal > > > > Kunal Sharma > > *Director, Paid Search, Social and Programmatic* > > WPP Media > > Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!Yq6uptuCNHz9FdafHG2QSbpddfGC9l6Nnq5cTy0qV2umPiY61P7cHzOqq7riIzgtEhIgg5Eoj1ifmD-EE9KLmGavvf4T6S0$> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

1:30 to 2 is open, a coffee on 10 would be great. You said you’ll already be at our campus so I can meet you on 10 at reception, or collect you from wherever you’re going to be, just let me know. Lauren McArdle (she/her) Account Director, Paid Search, Social, & E-commerce EssenceMediacom From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: July 10, 2026 11:48 AM To: Lauren McArdle <lauren.mcardle@wppmedia.com> Cc: Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> Subject: Re: WPP x Ontario Government | Biddable Lead Account Transition External: Hey Lauren, No worries at all on the delay. I assume things are busy getting up to speed on the Ontario Government. Does any time after 130pm work for you? We could grab a coffee on the 10th floor ? Tanner

Hey Lauren, That time works for me. I just sent you an invite for the time to meet on the 10th. I'm excited to meet you! Always nice seeing someone new at WPP. Enjoy the weekend ahead. Tanner On Fri, Jul 10, 2026 at 11:56 AM Lauren McArdle <lauren.mcardle@wppmedia.com> wrote: > 1:30 to 2 is open, a coffee on 10 would be great. You said you’ll already > be at our campus so I can meet you on 10 at reception, or collect you from > wherever you’re going to be, just let me know. > > > > Lauren McArdle (she/her) > > *Account Director, Paid Search, Social, & E-commerce* > > EssenceMediacom > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 11:48 AM > *To:* Lauren McArdle <lauren.mcardle@wppmedia.com> > *Cc:* Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> > *Subject:* Re: WPP x Ontario Government | Biddable Lead Account Transition > > > > *External:* > > > > Hey Lauren, > > > > No worries at all on the delay. I assume things are busy getting up to > speed on the Ontario Government. Does any time after 130pm work for you? We > could grab a coffee on the 10th floor ? > > > > Tanner > > > > On Fri, Jul 10, 2026 at 11:46 AM Lauren McArdle < > lauren.mcardle@wppmedia.com> wrote: > > Hi Tanner, > > > > Happy Friday! > > > > Sorry for missing your earlier email, this has been a busy week and > onboarding has been a lot! > > > > I’ll be in office next Tuesday, a catch up would be great, what time are > you thinking? > > > > Thanks > > > > Lauren McArdle (she/her) > > *Account Director, Paid Search, Social, & E-commerce* > > EssenceMediacom > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* July 10, 2026 9:47 AM > *To:* Lauren McArdle <lauren.mcardle@wppmedia.com> > *Cc:* Vaishnavi Prasad <vaishnavi.prasad@wppmedia.com> > *Subject:* Re: WPP x Ontario Government | Biddable Lead Account Transition > > > > *External:* > > > > Good Morning Lauren, > > > > Happy Friday ☀️. > > > > I'm sure you're busy but I wanted to check in after reaching out earlier > this week. > > > > Given our previous collaborations with the Ontario Government and > commitment with WPP, it'd be nice to meet you at some point. I can share > more information on our international media capabilities and Ontario-based > targeting. We previously had good success as a partner of the Ontario > Government, and I'm hopeful we can continue this now that you're leading > the account. > > > > I will be at WPP next Tuesday and Wednesday afternoons. If you're going to > be in the office those days, it'd be nice to touch base with you even if it > is only for a short meet. > > > > All the best, Lauren. > > > > Tanner > > > > On Tue, Jul 7, 2026 at 8:40 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Lauren, > > > > It is nice to e-meet you. Congratulations on the new role with the Ont Gov > team > > > > I wanted to introduce myself. I work as the programmatic lead at Ideon, > supporting our annual WPP commitment. We've worked closely with the Ontario > Government at WPP supporting international campaign efforts, and directly > with the government team on many domestic campaigns aimed at reaching > Ontario homeowners and buyers. Most recently, we collaborated with the team > at WPP for the *MEDJCT* campaign in Q1 across Germany, South Korea, UK, > Japan and France. > > > > Attached is a short case study deck outlining other international > campaigns we have run recently. I will be at WPP next Tuesday (most of the > day) and Wednesday afternoon. If you have 15-20 minutes, I'd appreciate the > chance to meet you and share more about our international offering and > success stories there. > > > > *Case Studies Attached:* > > · Harvard Business School Executive Education > > o *22 different countries worldwide* > > o Business Decision Makers, Executives > > · Dropbox - Multi Product Plans > > o *USA, Ireland, Australia, New Zealand* > > o Business Decision Makers > > · Government of Canada - CFIA > > o *USA* > > o Travellers, Pet owners > > · Air Canada > > o *Japan, South Korea, Australia* > > o Travellers > > · Air Transat > > o *France* > > o Travellers > > All the best, Lauren. > > > > Tanner > > > > > > ---------- Forwarded message --------- > From: *Kunal Sharma* <kunal.sharma@wppmedia.com> > Date: Mon, Jul 6, 2026 at 10:42 AM > Subject: WPP x Ontario Government | Biddable Lead Account Transition > To: Lauren McArdle <lauren.mcardle@wppmedia.com> > Cc: Martin Svensson <msvensson@snapchat.com>, Cynthia Chiang < > cchiang@snap.com>, Anna Lailey <alailey@linkedin.com>, lgillett < > lgillett@linkedin.com>, Momin Ahmad <mahmad@pinterest.com>, Ali Dar < > adar@pinterest.com>, Lauren Jutai <laurenjutai@meta.com>, Kevin Millar < > millark@google.com>, gidongruss <gidongruss@google.com>, Shelley West < > shelley.west@ogury.co>, Sylvain Matarazzo <sylvain.matarazzo@ogury.co>, > tanner.kelly <tanner.kelly@ideonmedia.com>, georgegoddard < > georgegoddard@seedtag.com>, polinakropyvka@seedtag.com < > polinakropyvka@seedtag.com> > > > > Hi there, > > > > Reaching out to share that I am currently transitioning off of the *Ontario > Government *account as the biddable lead, and Lauren McArdle (email in > the "To" field) is stepping in. Please ensure she is copied on > communications going forward. > > > > For all things programmatic: Please still include your day-to-day lead: > vaishnavi.prasad@wppmedia.com > > For all things social: Your day-to-day lead will be: > dania.mneimneh@wppmedia.com > > > > Fret not, I'm still at WPP, just moving into some other client work. > > > > Best, > > Kunal > > > > Kunal Sharma > > *Director, Paid Search, Social and Programmatic* > > WPP Media > > Canada > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!Yq6uptuCNHz9FdafHG2QSbpddfGC9l6Nnq5cTy0qV2umPiY61P7cHzOqq7riIzgtEhIgg5Eoj1ifmD-EE9KLmGavvf4T6S0$> > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!dJVXrAnsU_5qoZVAqKn4doq2NMwMQtIKjxS-xK-zuEIED9lAVQ6iMe2ydgAmyW2ya4tKC0z2XEKea_Ly0DxXSZtyxp1e-Zk$> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Hi Ryan, How's the start to the week going man? Busy one ahead? I wanted to see if there has been any final decisions on the Travel Rewards plan kicking off July 1st. I shared a couple of options available through Kunal's team too - let me know if I should connect with him on this. Different note, I'll be at WPP June 23rd and 24th, in from Montreal. If you're going to be in the office one of those days come say hi on the 10th floor. Tanner On Tue, May 19, 2026 at 11:14 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Ryan, > > I hope you're having a nice start to the week. > > I'm excited to share with you the documents below for this Mastercard > Travel Rewards requirement. We've tailored this proposal for the tactics > you called out (Native, Display, Custom Display) and the target audience > you shared. Below is a short summary of the proposal supporting this > requirement. > > - *Proposal Document* > - *Native Content Tactics - Programmatic or Direct* > - *Native Article **Tactic *- a prioritary tactic that drives > the consumer to the brands content that sits within the same publisher > environment after they engage with the ad leading to increased time on > content and engagement > - Mastercard Example 1 > <https://preview.nativo.com/robbreport.com-v2/travel.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAVTUUA> > | Mastercard Example 2 > <https://preview.nativo.com/fortune.com-v2/index.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAYoMVA> > | Mastercard Example 3 > <https://preview.nativo.com/foodandwine.com/index.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAJJQbA> > - *Native Display **Tactic *- ideal for driving > qualified traffic directly to your desired landing page, the Native Display > tactic serves in premium publisher environments to maximize engagement and > attention for the ad placement > - Mastercard Example 4 > <https://preview.nativo.com/reuters.com/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAplQVA> > | Mastercard Example 5 > <https://preview.nativo.com/wsj.com/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAInwVA> > | Mastercard Example 6 > <https://preview.nativo.com/fodors.com-v2/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAc14SA> > - *Display & Video - Programmatic* > - Detailed targeting for Travel, Lifestyle, Culinary & Business > categories through contextual and behavioral placements > - Brad Lift Study available as added value > - Custom media placement creation is available as added value > - *Targeting & Investment Sheet* > - Targeting highlights for Travel, Lifestyle, Culinary & Business > Contextual and Behavioural > - Tab 1 - Investment Sheet - a la carte > - Tab 2 - Display & Video targeting > - Tab 3 - Native Content publishers > > Looking forward to hearing your feedback on this. Chat with you soon, Ryan. > > Tanner > > On Wed, May 13, 2026 at 10:55 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Ryan, >> >> Thank you for reaching out on this. >> >> I can definitely put together a couple of options for you that leverage >> our travel, lifestyle and affluent contextual and behavioural targeting. >> I'll have that over to you next Tuesday so stay tuned for that. >> >> All the best, Ryan. >> >> Tanner >> >> On Wed, May 13, 2026 at 10:41 AM Ryan Mowbray <ryan.mowbray@wppmedia.com> >> wrote: >> >>> Hi Tanner, >>> >>> >>> >>> We’ve received a brief from Mastercard focusing on their Mastercard >>> Travel Rewards that will focus heavily on behavioural and contextual >>> segments. >>> >>> We wanted to reach out and request a proposal from Ideon to see what >>> makes sense based on the briefing details below. >>> >>> >>> >>> *MTR (Mastercard Travel Rewards) RFP* >>> >>> - *Timing: *July 1st to July 31st >>> - *Budget: *$50,000 - $75,000 >>> - *Objectives: Build awareness* of Mastercard >>> Travel Rewards among eligible card holders >>> >>> *Drive traffic* to https://mtr.mastercardservices.com to learn more >>> about the program >>> >>> Encourage existing MTR users to review and redeem available offers ahead >>> of travel >>> >>> - *Target Audience: *Affluent World and World Elite >>> Mastercard cardholders (all issuers) >>> >>> Priority focus on travel and lifestyle segments >>> >>> - *Considerations: *Contextual and Behavioural Travel >>> segments/environments, Native Display, Display, Custom Units (partner >>> developed) >>> >>> Geo-targeted audience for travel and/or travel-intent >>> >>> - *Assets/Messages: *One generic MTR awareness message (static >>> image) >>> >>> Two merchant-specific executions featuring Hertz offers: >>> >>> - UK: GBP 20 Cashback when you spend GBP 400+ >>> - Italy: EUR 15 cashback when you spend EUR 500+ >>> >>> *Please assume that there will not be any pixels available to optimize >>> against – focus should be primarily unique site traffic while being able to >>> still generate strong awareness of the campaign. * >>> >>> >>> >>> When developing your proposal, please consider options that can be run >>> programmatically and/or direct. If possible, it would be great to see one >>> option that’s strictly programmatic and one that is direct. >>> >>> >>> >>> We are asking to see proposals back by next Tuesday if possible (May 19 >>> th) but please let us know if you require more time to pull together >>> the proposal. >>> >>> >>> >>> If you have any questions, please reach out in response to this thread. >>> >>> Thanks, >>> >>> >>> >>> Ryan Mowbray >>> >>> *Director, Media Planning* >>> >>> WPP Media >>> >>> 155 Queens Quay East >>> >>> Toronto, ON M5A 1B6, Canada >>> >>> >>> >>> Mobile: 647-836-5191 >>> >>> wppmedia.com <https://www.wppmedia.com/> >>> >>> >>> >>> >>> >>> >>> Privileged/Confidential Information may be contained in this message. If >>> you are not the addressee indicated in this message (or responsible for >>> delivery of the message to such person), you may not copy or deliver this >>> message to anyone. In such case, you should destroy this message and kindly >>> notify the sender by reply email. Please advise immediately if you or your >>> employer does not consent to email for messages of this kind. Opinions, >>> conclusions and other information in this message that do not relate to the >>> official business of WPP Media Worldwide, LLC and/or other members of the >>> WPP Media group of companies shall be understood as neither given nor >>> endorsed by it. WPP Media is the global media investment management arm of >>> WPP. For more information on our business ethical standards and Corporate >>> Responsibility policies please refer to WPP's website at >>> http://www.wpp.com/WPP/About/ >>> >>

Hi Tanner, We’re seeing some traction and client seems interested. Can you share the material/asset requirements for the native article and native placements? For Native Article, I believe client would like for Ideon to pick up existing content on their site to build out an article and have the chance to review before going live. Let me know when you get the chance. Thanks, [cid:image001.png@01DCFA57.B909D3C0] Ryan Mowbray Director, Media Planning WPP Media 155 Queens Quay East Toronto, ON M5A 1B6, Canada Mobile: 647-836-5191 wppmedia.com<https://www.wppmedia.com/> From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: June 8, 2026 11:22 PM To: Ryan Mowbray <ryan.mowbray@wppmedia.com> Subject: Re: Mastercard Travel Rewards RFP (Ideon) External: Hi Ryan, How's the start to the week going man? Busy one ahead? I wanted to see if there has been any final decisions on the Travel Rewards plan kicking off July 1st. I shared a couple of options available through Kunal's team too - let me know if I should connect with him on this. Different note, I'll be at WPP June 23rd and 24th, in from Montreal. If you're going to be in the office one of those days come say hi on the 10th floor. Tanner

Hi Ryan, Glad the client received it well. If the client lacks existing content we can support the creation of the editorial piece. See the details below and let me know if this is what you are looking for? When would you want this live by? *Content Creation:* - Attached: Key Messaging Document - We will need this filled out to guide our content creation and ensure we are capturing the correct points - If you have Images or Video you'd like for us to embed you can provide the below - Images: 10 max - PNG, JPG - 800px wide, 3MB max - Video: 3 max - .Mov - 2GB max - CTA Banner - 800x267px - Companion. Surrounding Banners - standard banner 200x50, 300x250 - We'll ensure there are rounds of review and changes for the brand before going live *Ad Tactic: Native Article:* - We can support with the below but if you have these we can take those - Headline: 60-90 characters - .doc - Preview Text: 120 recommended, 1000 max - .doc - Images: 2-3 images, no logo preferred - JPEG, PNG - 800x600 - Logo/ Byline: 90 characters - PNG 150x75 - 1x1 & click trackers Tanner On Fri, Jun 12, 2026 at 10:39 AM Ryan Mowbray <ryan.mowbray@wppmedia.com> wrote: > Hi Tanner, > > > > We’re seeing some traction and client seems interested. > > Can you share the material/asset requirements for the native article and > native placements? > > > > For Native Article, I believe client would like for Ideon to pick up > existing content on their site to build out an article and have the chance > to review before going live. > > > > Let me know when you get the chance. > > Thanks, > > > > Ryan Mowbray > > *Director, Media Planning* > > WPP Media > > 155 Queens Quay East > > Toronto, ON M5A 1B6, Canada > > > > Mobile: 647-836-5191 > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* June 8, 2026 11:22 PM > *To:* Ryan Mowbray <ryan.mowbray@wppmedia.com> > *Subject:* Re: Mastercard Travel Rewards RFP (Ideon) > > > > *External:* > > > > Hi Ryan, > > > > How's the start to the week going man? Busy one ahead? > > > > I wanted to see if there has been any final decisions on the Travel > Rewards plan kicking off July 1st. I shared a couple of options available > through Kunal's team too - let me know if I should connect with him on this. > > > > Different note, I'll be at WPP June 23rd and 24th, in from Montreal. If > you're going to be in the office one of those days come say hi on the 10th > floor. > > > > Tanner > > > > On Tue, May 19, 2026 at 11:14 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Ryan, > > > > I hope you're having a nice start to the week. > > > > I'm excited to share with you the documents below for this Mastercard > Travel Rewards requirement. We've tailored this proposal for the tactics > you called out (Native, Display, Custom Display) and the target audience > you shared. Below is a short summary of the proposal supporting this > requirement. > > - *Proposal Document* > > > - *Native Content Tactics - Programmatic or Direct* > > > - *Native Article Tactic *- a prioritary tactic that drives the > consumer to the brands content that sits within the same publisher > environment after they engage with the ad leading to increased time on > content and engagement > > > - Mastercard Example 1 > <https://urldefense.com/v3/__https:/preview.nativo.com/robbreport.com-v2/travel.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAVTUUA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzkWluWmA$> > | Mastercard Example 2 > <https://urldefense.com/v3/__https:/preview.nativo.com/fortune.com-v2/index.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAYoMVA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzwHE_f_o$> > | Mastercard Example 3 > <https://urldefense.com/v3/__https:/preview.nativo.com/foodandwine.com/index.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAJJQbA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzVHrlY4E$> > > > - *Native Display Tactic *- ideal for driving qualified traffic > directly to your desired landing page, the Native Display tactic serves in > premium publisher environments to maximize engagement and attention for the > ad placement > > > - Mastercard Example 4 > <https://urldefense.com/v3/__https:/preview.nativo.com/reuters.com/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAplQVA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzmostFHw$> > | Mastercard Example 5 > <https://urldefense.com/v3/__https:/preview.nativo.com/wsj.com/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAInwVA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzlK8NR9k$> > | Mastercard Example 6 > <https://urldefense.com/v3/__https:/preview.nativo.com/fodors.com-v2/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAc14SA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnz5ljtFXg$> > > > - *Display & Video - Programmatic* > > > - Detailed targeting for Travel, Lifestyle, Culinary & Business > categories through contextual and behavioral placements > - Brad Lift Study available as added value > - Custom media placement creation is available as added value > > > - *Targeting & Investment Sheet* > > > - Targeting highlights for Travel, Lifestyle, Culinary & Business > Contextual and Behavioural > > > - Tab 1 - Investment Sheet - a la carte > - Tab 2 - Display & Video targeting > - Tab 3 - Native Content publishers > > Looking forward to hearing your feedback on this. Chat with you soon, Ryan. > > > > Tanner > > > > On Wed, May 13, 2026 at 10:55 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Ryan, > > > > Thank you for reaching out on this. > > > > I can definitely put together a couple of options for you that leverage > our travel, lifestyle and affluent contextual and behavioural targeting. > I'll have that over to you next Tuesday so stay tuned for that. > > > > All the best, Ryan. > > > > Tanner > > > > On Wed, May 13, 2026 at 10:41 AM Ryan Mowbray <ryan.mowbray@wppmedia.com> > wrote: > > Hi Tanner, > > > > We’ve received a brief from Mastercard focusing on their Mastercard Travel > Rewards that will focus heavily on behavioural and contextual segments. > > We wanted to reach out and request a proposal from Ideon to see what makes > sense based on the briefing details below. > > > > *MTR (Mastercard Travel Rewards) RFP* > > - *Timing: *July 1st to July 31st > - *Budget: *$50,000 - $75,000 > - *Objectives: Build awareness* of Mastercard > Travel Rewards among eligible card holders > > *Drive traffic* to https://mtr.mastercardservices.com > <https://urldefense.com/v3/__https:/mtr.mastercardservices.com__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzrVzmc24$> > to learn more about the program > > Encourage existing MTR users to review and redeem available offers ahead > of travel > > - *Target Audience: *Affluent World and World Elite Mastercard > cardholders (all issuers) > > Priority focus on travel and lifestyle segments > > - *Considerations: *Contextual and Behavioural Travel > segments/environments, Native Display, Display, Custom Units (partner > developed) > > Geo-targeted audience for travel and/or travel-intent > > - *Assets/Messages: *One generic MTR awareness message (static > image) > > Two merchant-specific executions featuring Hertz offers: > > · UK: GBP 20 Cashback when you spend GBP 400+ > > · Italy: EUR 15 cashback when you spend EUR 500+ > > *Please assume that there will not be any pixels available to optimize > against – focus should be primarily unique site traffic while being able to > still generate strong awareness of the campaign. * > > > > When developing your proposal, please consider options that can be run > programmatically and/or direct. If possible, it would be great to see one > option that’s strictly programmatic and one that is direct. > > > > We are asking to see proposals back by next Tuesday if possible (May 19th) > but please let us know if you require more time to pull together the > proposal. > > > > If you have any questions, please reach out in response to this thread. > > Thanks, > > > > Ryan Mowbray > > *Director, Media Planning* > > WPP Media > > 155 Queens Quay East > > Toronto, ON M5A 1B6, Canada > > > > Mobile: 647-836-5191 > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzqrdA2a8$> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

Thanks for this Tanner. They’ll want to be live by Jul 13th if possible, but please let us know if more time is needed to develop the content and I’ll flag to client asap. If they wanted to leverage existing content on their website, should they include the URLs on the word doc and then provide direction on key points they want included/covered? Thanks, [cid:image001.png@01DCFA6B.6A288F80] Ryan Mowbray Director, Media Planning WPP Media 155 Queens Quay East Toronto, ON M5A 1B6, Canada Mobile: 647-836-5191 wppmedia.com<https://www.wppmedia.com/> From: Tanner Kelly <tanner.kelly@ideonmedia.com> Sent: June 12, 2026 11:17 AM To: Ryan Mowbray <ryan.mowbray@wppmedia.com> Subject: Re: Mastercard Travel Rewards RFP (Ideon) External: Hi Ryan, Glad the client received it well. If the client lacks existing content we can support the creation of the editorial piece. See the details below and let me know if this is what you are looking for? When would you want this live by? Content Creation: * Attached: Key Messaging Document * We will need this filled out to guide our content creation and ensure we are capturing the correct points * If you have Images or Video you'd like for us to embed you can provide the below * Images: 10 max - PNG, JPG - 800px wide, 3MB max * Video: 3 max - .Mov - 2GB max * CTA Banner - 800x267px * Companion. Surrounding Banners - standard banner 200x50, 300x250 * We'll ensure there are rounds of review and changes for the brand before going live Ad Tactic: Native Article: * We can support with the below but if you have these we can take those * Headline: 60-90 characters - .doc * Preview Text: 120 recommended, 1000 max - .doc * Images: 2-3 images, no logo preferred - JPEG, PNG - 800x600 * Logo/ Byline: 90 characters - PNG 150x75 * 1x1 & click trackers Tanner

Hi Ryan, That should work so long as we get the messaging document filled out soon so we can get started. And yes, if they have existing links from their site that would be really helpful. Tanner On Fri, Jun 12, 2026 at 1:02 PM Ryan Mowbray <ryan.mowbray@wppmedia.com> wrote: > Thanks for this Tanner. > > They’ll want to be live by Jul 13th if possible, but please let us know > if more time is needed to develop the content and I’ll flag to client asap. > > > > If they wanted to leverage existing content on their website, should they > include the URLs on the word doc and then provide direction on key points > they want included/covered? > > > > Thanks, > > > > Ryan Mowbray > > *Director, Media Planning* > > WPP Media > > 155 Queens Quay East > > Toronto, ON M5A 1B6, Canada > > > > Mobile: 647-836-5191 > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* June 12, 2026 11:17 AM > *To:* Ryan Mowbray <ryan.mowbray@wppmedia.com> > *Subject:* Re: Mastercard Travel Rewards RFP (Ideon) > > > > *External:* > > > > Hi Ryan, > > > > Glad the client received it well. > > > > If the client lacks existing content we can support the creation of the > editorial piece. See the details below and let me know if this is what you > are looking for? > > > > When would you want this live by? > > > > *Content Creation:* > > - Attached: Key Messaging Document > > > - We will need this filled out to guide our content creation and > ensure we are capturing the correct points > > > - If you have Images or Video you'd like for us to embed you can > provide the below > > > - Images: 10 max - PNG, JPG - 800px wide, 3MB max > - Video: 3 max - .Mov - 2GB max > - CTA Banner - 800x267px > - Companion. Surrounding Banners - standard banner 200x50, 300x250 > > > - We'll ensure there are rounds of review and changes for the brand > before going live > > *Ad Tactic: Native Article:* > > - We can support with the below but if you have these we can take those > - Headline: 60-90 characters - .doc > - Preview Text: 120 recommended, 1000 max - .doc > - Images: 2-3 images, no logo preferred - JPEG, PNG - 800x600 > - Logo/ Byline: 90 characters - PNG 150x75 > - 1x1 & click trackers > > Tanner > > > > On Fri, Jun 12, 2026 at 10:39 AM Ryan Mowbray <ryan.mowbray@wppmedia.com> > wrote: > > Hi Tanner, > > > > We’re seeing some traction and client seems interested. > > Can you share the material/asset requirements for the native article and > native placements? > > > > For Native Article, I believe client would like for Ideon to pick up > existing content on their site to build out an article and have the chance > to review before going live. > > > > Let me know when you get the chance. > > Thanks, > > > > Ryan Mowbray > > *Director, Media Planning* > > WPP Media > > 155 Queens Quay East > > Toronto, ON M5A 1B6, Canada > > > > Mobile: 647-836-5191 > > wppmedia.com <https://www.wppmedia.com/> > > > > > > *From:* Tanner Kelly <tanner.kelly@ideonmedia.com> > *Sent:* June 8, 2026 11:22 PM > *To:* Ryan Mowbray <ryan.mowbray@wppmedia.com> > *Subject:* Re: Mastercard Travel Rewards RFP (Ideon) > > > > *External:* > > > > Hi Ryan, > > > > How's the start to the week going man? Busy one ahead? > > > > I wanted to see if there has been any final decisions on the Travel > Rewards plan kicking off July 1st. I shared a couple of options available > through Kunal's team too - let me know if I should connect with him on this. > > > > Different note, I'll be at WPP June 23rd and 24th, in from Montreal. If > you're going to be in the office one of those days come say hi on the 10th > floor. > > > > Tanner > > > > On Tue, May 19, 2026 at 11:14 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Ryan, > > > > I hope you're having a nice start to the week. > > > > I'm excited to share with you the documents below for this Mastercard > Travel Rewards requirement. We've tailored this proposal for the tactics > you called out (Native, Display, Custom Display) and the target audience > you shared. Below is a short summary of the proposal supporting this > requirement. > > - *Proposal Document* > > > - *Native Content Tactics - Programmatic or Direct* > > > - *Native Article Tactic *- a prioritary tactic that drives the > consumer to the brands content that sits within the same publisher > environment after they engage with the ad leading to increased time on > content and engagement > > > - Mastercard Example 1 > <https://urldefense.com/v3/__https:/preview.nativo.com/robbreport.com-v2/travel.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAVTUUA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzkWluWmA$> > | Mastercard Example 2 > <https://urldefense.com/v3/__https:/preview.nativo.com/fortune.com-v2/index.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAYoMVA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzwHE_f_o$> > | Mastercard Example 3 > <https://urldefense.com/v3/__https:/preview.nativo.com/foodandwine.com/index.html?ntv_cccta=3YMDAE5sKASzsJAkZYFAJJQbA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzVHrlY4E$> > > > - *Native Display Tactic *- ideal for driving qualified traffic > directly to your desired landing page, the Native Display tactic serves in > premium publisher environments to maximize engagement and attention for the > ad placement > > > - Mastercard Example 4 > <https://urldefense.com/v3/__https:/preview.nativo.com/reuters.com/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAplQVA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzmostFHw$> > | Mastercard Example 5 > <https://urldefense.com/v3/__https:/preview.nativo.com/wsj.com/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAInwVA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzlK8NR9k$> > | Mastercard Example 6 > <https://urldefense.com/v3/__https:/preview.nativo.com/fodors.com-v2/index.html?ntv_cccta=4YMDAHpsKAVjsJAmJYFAc14SA__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnz5ljtFXg$> > > > - *Display & Video - Programmatic* > > > - Detailed targeting for Travel, Lifestyle, Culinary & Business > categories through contextual and behavioral placements > - Brad Lift Study available as added value > - Custom media placement creation is available as added value > > > - *Targeting & Investment Sheet* > > > - Targeting highlights for Travel, Lifestyle, Culinary & Business > Contextual and Behavioural > > > - Tab 1 - Investment Sheet - a la carte > - Tab 2 - Display & Video targeting > - Tab 3 - Native Content publishers > > Looking forward to hearing your feedback on this. Chat with you soon, Ryan. > > > > Tanner > > > > On Wed, May 13, 2026 at 10:55 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Ryan, > > > > Thank you for reaching out on this. > > > > I can definitely put together a couple of options for you that leverage > our travel, lifestyle and affluent contextual and behavioural targeting. > I'll have that over to you next Tuesday so stay tuned for that. > > > > All the best, Ryan. > > > > Tanner > > > > On Wed, May 13, 2026 at 10:41 AM Ryan Mowbray <ryan.mowbray@wppmedia.com> > wrote: > > Hi Tanner, > > > > We’ve received a brief from Mastercard focusing on their Mastercard Travel > Rewards that will focus heavily on behavioural and contextual segments. > > We wanted to reach out and request a proposal from Ideon to see what makes > sense based on the briefing details below. > > > > *MTR (Mastercard Travel Rewards) RFP* > > - *Timing: *July 1st to July 31st > - *Budget: *$50,000 - $75,000 > - *Objectives: Build awareness* of Mastercard > Travel Rewards among eligible card holders > > *Drive traffic* to https://mtr.mastercardservices.com > <https://urldefense.com/v3/__https:/mtr.mastercardservices.com__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzrVzmc24$> > to learn more about the program > > Encourage existing MTR users to review and redeem available offers ahead > of travel > > - *Target Audience: *Affluent World and World Elite Mastercard > cardholders (all issuers) > > Priority focus on travel and lifestyle segments > > - *Considerations: *Contextual and Behavioural Travel > segments/environments, Native Display, Display, Custom Units (partner > developed) > > Geo-targeted audience for travel and/or travel-intent > > - *Assets/Messages: *One generic MTR awareness message (static > image) > > Two merchant-specific executions featuring Hertz offers: > > · UK: GBP 20 Cashback when you spend GBP 400+ > > · Italy: EUR 15 cashback when you spend EUR 500+ > > *Please assume that there will not be any pixels available to optimize > against – focus should be primarily unique site traffic while being able to > still generate strong awareness of the campaign. * > > > > When developing your proposal, please consider options that can be run > programmatically and/or direct. If possible, it would be great to see one > option that’s strictly programmatic and one that is direct. > > > > We are asking to see proposals back by next Tuesday if possible (May 19th) > but please let us know if you require more time to pull together the > proposal. > > > > If you have any questions, please reach out in response to this thread. > > Thanks, > > > > Ryan Mowbray > > *Director, Media Planning* > > WPP Media > > 155 Queens Quay East > > Toronto, ON M5A 1B6, Canada > > > > Mobile: 647-836-5191 > > wppmedia.com <https://www.wppmedia.com/> > > > > > > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!a9v1rAzK7-LDksy52_2lO3H4NTSbQMTUiKFe2FwFUhPzlpb30QttilZ0urRo488-WCtFL_hibGu5gMXHmwnZMDnzqrdA2a8$> > > > > Privileged/Confidential Information may be contained in this message. 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For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ > <https://urldefense.com/v3/__http:/www.wpp.com/WPP/About/__;!!MOA0!ZpiVVnbc1f6Z-ldP8tTb29s_GksCw7OXZ2lvpVLE2ssmi7Fi1rJcx3vE0MPSwVJGpjll-VqLmdMy_qokT1O-9FpbCGutscs$> > > > Privileged/Confidential Information may be contained in this message. If > you are not the addressee indicated in this message (or responsible for > delivery of the message to such person), you may not copy or deliver this > message to anyone. In such case, you should destroy this message and kindly > notify the sender by reply email. Please advise immediately if you or your > employer does not consent to email for messages of this kind. Opinions, > conclusions and other information in this message that do not relate to the > official business of WPP Media Worldwide, LLC and/or other members of the > WPP Media group of companies shall be understood as neither given nor > endorsed by it. WPP Media is the global media investment management arm of > WPP. For more information on our business ethical standards and Corporate > Responsibility policies please refer to WPP's website at > http://www.wpp.com/WPP/About/ >

hi Kelly, Hope you are well, We can accept video deals before the weekend, but not display. Can you adjust the start date to the 7th? Also, would you mind clarifying what targeting you are applying on your end? best, Ewelina On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > See the updated deals below. We are not able to set a specific time of > day, just the date. We set this to July 4. Is that okay? > > Deal Name > Deal ID > Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 > loopme-35458 > Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 > loopme-35459 > Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 > loopme-35460 > Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 > loopme-35461 > > > Tanner > > > On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Sure thing. We will repush these now with that start date. >> >> Tanner >> >> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Thanks Tanner. Can you repush all 4 deals, the start date has passed and >>> I think this is preventing me from assigning them. >>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>> time to QA. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos! >>>> >>>> No proble, we've created V2 of that deal below. Let me know if you are >>>> able to locate this one :). >>>> >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>> ID: loopme-35452 >>>> >>>> Tanner >>>> >>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hey Tanner, >>>>> >>>>> Thank you we are in the process of setting up this week. >>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>>> Would you mind taking a look? >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Good Morning Carlos, >>>>>> >>>>>> Do you have any plans for the 4th of July? >>>>>> >>>>>> I wanted to check and see if you were able to locate the deals I sent >>>>>> through in your DSP? Additionally, let me know if you have any feedback on >>>>>> the questions for the BLS 😊. >>>>>> >>>>>> All the best, >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>>> four PG deals below. >>>>>>> >>>>>>> - SBO Video - 75% >>>>>>> - SBO Display - 25% >>>>>>> - Wedding Video - 75% >>>>>>> - Wedding Display - 25% >>>>>>> >>>>>>> When accepting the deals, look to follow the set up guidelines below. >>>>>>> >>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>> budget levels >>>>>>> >>>>>>> *IO/ Line Item Budget*: If possible, please set at line item level >>>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>>> to our line item >>>>>>> >>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>> >>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>> >>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>> publishers’ >>>>>>> >>>>>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>>>>> your side >>>>>>> >>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>> >>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 >>>>>>> for video >>>>>>> >>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>> capping of bids or predictive clearing >>>>>>> >>>>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>>>> please share. We can confirm the alignment or gaps between the publishers >>>>>>> in our deals and the brand allow list >>>>>>> >>>>>>> o *Frequency Cap*: Remove it if possible. We do not see more than >>>>>>> 15 exposures per month >>>>>>> >>>>>>> I also wanted to share the BLS questions for your review. >>>>>>> >>>>>>> *SBO:* >>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>> business, what brand comes to mind first? >>>>>>> A - VistaPrint - Positive >>>>>>> B - Staples - Negative >>>>>>> 2 - Canva - Negative >>>>>>> 4 - None of the Above - Neutral >>>>>>> *Question 2* - Are you a small business owner or small business >>>>>>> decision maker? >>>>>>> A - I'm a small business owner >>>>>>> B - Yes, I'm a small business decision maker, working in management >>>>>>> or HR. >>>>>>> C - No, I'm not a small business owner or small business decision >>>>>>> maker >>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>> A - Yes - Positive >>>>>>> B - Maybe - Neutral >>>>>>> C - No - Negative. >>>>>>> >>>>>>> *Wedding* >>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>> wedding or family event, what brand comes to mind? >>>>>>> A - VistaPrint - Positive >>>>>>> 2 - Canva - Negative >>>>>>> 3 - Etsy - Negative >>>>>>> 4 - None of the Above - Neutral >>>>>>> *Question 2 *- Are you currently working in wedding planning for >>>>>>> yourself, friends, or a family member? >>>>>>> A - Yes, I'm engaged and currently planning my wedding. Positive >>>>>>> B - Yes, I'm helping a friend or family member with their wedding >>>>>>> planning. - Positive >>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>> Negative. >>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>> A - Yes - Positive >>>>>>> B - Maybe - Neutral >>>>>>> C - No - Negative. >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> >>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Hey Tanner, >>>>>>>> >>>>>>>> Kindly bumping so we can get the July deals set in platform today. >>>>>>>> >>>>>>>> Best, >>>>>>>> Carlos >>>>>>>> >>>>>>>> <http://vistaprint.com/> >>>>>>>> >>>>>>>> Carlos Gutierrez (he/him) >>>>>>>> >>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>> >>>>>>>> >>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>> >>>>>>>>> Hey Tanner, >>>>>>>>> >>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>> recommend 50/50 split. >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Carlos >>>>>>>>> >>>>>>>>> <http://vistaprint.com/> >>>>>>>>> >>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>> >>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>> >>>>>>>>> >>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Carlos, >>>>>>>>>> >>>>>>>>>> One question from me. Do you want the media spend split evenly by >>>>>>>>>> video and display? >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Thanks Carlos! >>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Team, >>>>>>>>>>>> >>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 allocations *- >>>>>>>>>>>> let us know if you need anything else for PG creation. >>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Carlos >>>>>>>>>>>> >>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>> >>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>> >>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>> >>>>>>>>>>>>> We can definitely set up PGs by quarter, the only limitation >>>>>>>>>>>>> is that we wouldn’t have full control over the monthly budgets. If locking >>>>>>>>>>>>> in monthly budgets is important, the better approach is to set up one PG >>>>>>>>>>>>> deal per month. >>>>>>>>>>>>> >>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>> >>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>> >>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>> >>>>>>>>>>>>> *SBO* >>>>>>>>>>>>> >>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>> >>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been landing >>>>>>>>>>>>> around $16–$17 USD for OLV, which we consider strong and effective. We >>>>>>>>>>>>> haven’t run display for you yet, but based on other client activations, the >>>>>>>>>>>>> $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>> >>>>>>>>>>>>> Cheers, >>>>>>>>>>>>> Karla >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Great connecting today! Is there an option to set up the PGs >>>>>>>>>>>>>> by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs >>>>>>>>>>>>>> would that be? >>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do >>>>>>>>>>>>>> these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>> >>>>>>>>>>>>>> Best, >>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>> >>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>> Media >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD >>>>>>>>>>>>>>> for the quarter • Monthly budgets still TBD • SBO will include both OLV and >>>>>>>>>>>>>>> Display • Wedding will run OLV only • Seat ID remains the same >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *To be confirmed* • Are we moving forward with PG, or >>>>>>>>>>>>>>> keeping the execution as PMPs? • If we proceed with PG, are the CPMs >>>>>>>>>>>>>>> approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll >>>>>>>>>>>>>>> work on refreshing them and adding one or two tied to the Print Your >>>>>>>>>>>>>>> Possible platform. >>>>>>>>>>>>>>> Please see attached for reference: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> - *BLS One-Pager* >>>>>>>>>>>>>>> - *BLS Reports from Q1 2026* >>>>>>>>>>>>>>> - *Reporting Guidelines for DV360* >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> If you have any questions or if I missed anything, just let >>>>>>>>>>>>>>> me know. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Thanks for the reminder! I'm happy to confirm that Thursday >>>>>>>>>>>>>>>> at 11:00 a.m. EST works perfectly for us to connect. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Looking forward to it! >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Good Morning Carlos and Ewelina, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Did you have time next week to discuss the points below >>>>>>>>>>>>>>>>> before the Canadian campaign starts in July? It looks like we are free >>>>>>>>>>>>>>>>> during the times below. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> -Tuesday: 9:30am-10:30am EST >>>>>>>>>>>>>>>>> -Wednesday: 9am-10:30am EST >>>>>>>>>>>>>>>>> -Thursday: 11am-12pm EST >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> - Budget distribution for the PGs: >>>>>>>>>>>>>>>>> - By Month >>>>>>>>>>>>>>>>> - By Tactic (display, video, etc) >>>>>>>>>>>>>>>>> - CPM Alignment: >>>>>>>>>>>>>>>>> - $16 USD for video suggested >>>>>>>>>>>>>>>>> - $9 USD for display suggested >>>>>>>>>>>>>>>>> - BLS inputs needed/ question alignment >>>>>>>>>>>>>>>>> - Reporting cadence throughout FY27H1 >>>>>>>>>>>>>>>>> - Seat ID/ Seat Name Confirmation >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> All the best! >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thank you for the update, but the news is bittersweet. >>>>>>>>>>>>>>>>>> Karla and I will miss collaborating with you directly like we've done over >>>>>>>>>>>>>>>>>> the last year. It's been fun staying on top of these campaigns together and >>>>>>>>>>>>>>>>>> I hope we can stay in touch! >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Ewelina and Carlos, it is a pleasure to meet you both! If >>>>>>>>>>>>>>>>>> you'd like, Karla and I are available for a call to introduce ourselves and >>>>>>>>>>>>>>>>>> align on our FY27H1 efforts. Does one of the times below work for you? >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - June 18 - 10:30am - 1pm EST >>>>>>>>>>>>>>>>>> - June 19 - 9:30am - 11am EST >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> It would be nice to align on the below during the call. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - Budget distribution for Video & Display across SBO >>>>>>>>>>>>>>>>>> and Wedding as we will need separate PGs for each >>>>>>>>>>>>>>>>>> - BLS inputs needed/ question alignment >>>>>>>>>>>>>>>>>> - Reporting cadence throughout FY27H1 >>>>>>>>>>>>>>>>>> - Seat ID/ Seat Name Confirmation: Same as previous >>>>>>>>>>>>>>>>>> flights? >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Karla and Tanner, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> I am writing to share several updates regarding our FY27 >>>>>>>>>>>>>>>>>>> campaigns. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> I can confirm that the proposals have been approved with >>>>>>>>>>>>>>>>>>> a budget of $200,000 for SBO and $94,700 for Wedding. For these >>>>>>>>>>>>>>>>>>> activations, we will proceed with PG deals rather than PMPs. We also plan >>>>>>>>>>>>>>>>>>> to utilize both display and video creatives to support our campaign >>>>>>>>>>>>>>>>>>> objectives. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Additionally, I wanted to let you know that I will be >>>>>>>>>>>>>>>>>>> moving to a different team. Going forward, Ewelina and Carlos (cc'd) will >>>>>>>>>>>>>>>>>>> be your primary points of contact. That said, I will still be around and >>>>>>>>>>>>>>>>>>> available should you need any assistance during the transition or have any >>>>>>>>>>>>>>>>>>> questions in the future. >>>>>>>>>>>>>>>>>>> >>>>>>>

Sorry for the double email, Carlos just told me the deals were accepted, Please confirm the targeting part only! best, Ewelina On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> wrote: > hi Kelly, > > Hope you are well, > > We can accept video deals before the weekend, but not display. Can you > adjust the start date to the 7th? > > Also, would you mind clarifying what targeting you are applying on your > end? > > best, Ewelina > > On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> See the updated deals below. We are not able to set a specific time of >> day, just the date. We set this to July 4. Is that okay? >> >> Deal Name >> Deal ID >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >> loopme-35458 >> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >> loopme-35459 >> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >> loopme-35460 >> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >> loopme-35461 >> >> >> Tanner >> >> >> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Sure thing. We will repush these now with that start date. >>> >>> Tanner >>> >>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>> and I think this is preventing me from assigning them. >>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>> time to QA. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos! >>>>> >>>>> No proble, we've created V2 of that deal below. Let me know if you are >>>>> able to locate this one :). >>>>> >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>> ID: loopme-35452 >>>>> >>>>> Tanner >>>>> >>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Hey Tanner, >>>>>> >>>>>> Thank you we are in the process of setting up this week. >>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in DV360. >>>>>> Would you mind taking a look? >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Good Morning Carlos, >>>>>>> >>>>>>> Do you have any plans for the 4th of July? >>>>>>> >>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>> feedback on the questions for the BLS 😊. >>>>>>> >>>>>>> All the best, >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> Find the deal detail sheet attached to this email. We have provided >>>>>>>> four PG deals below. >>>>>>>> >>>>>>>> - SBO Video - 75% >>>>>>>> - SBO Display - 25% >>>>>>>> - Wedding Video - 75% >>>>>>>> - Wedding Display - 25% >>>>>>>> >>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>> below. >>>>>>>> >>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>> budget levels >>>>>>>> >>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item level >>>>>>>> or IO level (preferably line item). We recommend manually allocated budget >>>>>>>> to our line item >>>>>>>> >>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>> >>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>> >>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>> publishers’ >>>>>>>> >>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, remove >>>>>>>> on your side >>>>>>>> >>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>> >>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 >>>>>>>> for video >>>>>>>> >>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>> capping of bids or predictive clearing >>>>>>>> >>>>>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>>>>> please share. We can confirm the alignment or gaps between the publishers >>>>>>>> in our deals and the brand allow list >>>>>>>> >>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see more >>>>>>>> than 15 exposures per month >>>>>>>> >>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>> >>>>>>>> *SBO:* >>>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>>> business, what brand comes to mind first? >>>>>>>> A - VistaPrint - Positive >>>>>>>> B - Staples - Negative >>>>>>>> 2 - Canva - Negative >>>>>>>> 4 - None of the Above - Neutral >>>>>>>> *Question 2* - Are you a small business owner or small business >>>>>>>> decision maker? >>>>>>>> A - I'm a small business owner >>>>>>>> B - Yes, I'm a small business decision maker, working in management >>>>>>>> or HR. >>>>>>>> C - No, I'm not a small business owner or small business decision >>>>>>>> maker >>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>> A - Yes - Positive >>>>>>>> B - Maybe - Neutral >>>>>>>> C - No - Negative. >>>>>>>> >>>>>>>> *Wedding* >>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>> A - VistaPrint - Positive >>>>>>>> 2 - Canva - Negative >>>>>>>> 3 - Etsy - Negative >>>>>>>> 4 - None of the Above - Neutral >>>>>>>> *Question 2 *- Are you currently working in wedding planning for >>>>>>>> yourself, friends, or a family member? >>>>>>>> A - Yes, I'm engaged and currently planning my wedding. Positive >>>>>>>> B - Yes, I'm helping a friend or family member with their wedding >>>>>>>> planning. - Positive >>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>> Negative. >>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>> A - Yes - Positive >>>>>>>> B - Maybe - Neutral >>>>>>>> C - No - Negative. >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> >>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>> >>>>>>>>> Hey Tanner, >>>>>>>>> >>>>>>>>> Kindly bumping so we can get the July deals set in platform today. >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Carlos >>>>>>>>> >>>>>>>>> <http://vistaprint.com/> >>>>>>>>> >>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>> >>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>> >>>>>>>>> >>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hey Tanner, >>>>>>>>>> >>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>> recommend 50/50 split. >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Carlos >>>>>>>>>> >>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>> >>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>> >>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Carlos, >>>>>>>>>>> >>>>>>>>>>> One question from me. Do you want the media spend split evenly >>>>>>>>>>> by video and display? >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>> >>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 allocations *- >>>>>>>>>>>>> let us know if you need anything else for PG creation. >>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Carlos >>>>>>>>>>>>> >>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>> >>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>> >>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>> Media >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>> >>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only limitation >>>>>>>>>>>>>> is that we wouldn’t have full control over the monthly budgets. If locking >>>>>>>>>>>>>> in monthly budgets is important, the better approach is to set up one PG >>>>>>>>>>>>>> deal per month. >>>>>>>>>>>>>> >>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>> >>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>> >>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>>> >>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>> >>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>> >>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been landing >>>>>>>>>>>>>> around $16–$17 USD for OLV, which we consider strong and effective. We >>>>>>>>>>>>>> haven’t run display for you yet, but based on other client activations, the >>>>>>>>>>>>>> $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>> Karla >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Great connecting today! Is there an option to set up the PGs >>>>>>>>>>>>>>> by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many PGs >>>>>>>>>>>>>>> would that be? >>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do >>>>>>>>>>>>>>> these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD >>>>>>>>>>>>>>>> for the quarter • Monthly budgets still TBD • SBO will include both OLV and >>>>>>>>>>>>>>>> Display • Wedding will run OLV only • Seat ID remains the same >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *To be confirmed* • Are we moving forward with PG, or >>>>>>>>>>>>>>>> keeping the execution as PMPs? • If we proceed with PG, are the CPMs >>>>>>>>>>>>>>>> approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll >>>>>>>>>>>>>>>> work on refreshing them and adding one or two tied to the Print Your >>>>>>>>>>>>>>>> Possible platform. >>>>>>>>>>>>>>>> Please see attached for reference: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> - *BLS One-Pager* >>>>>>>>>>>>>>>> - *BLS Reports from Q1 2026* >>>>>>>>>>>>>>>> - *Reporting Guidelines for DV360* >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> If you have any questions or if I missed anything, just let >>>>>>>>>>>>>>>> me know. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Thanks for the reminder! I'm happy to confirm that >>>>>>>>>>>>>>>>> Thursday at 11:00 a.m. EST works perfectly for us to connect. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Looking forward to it! >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Good Morning Carlos and Ewelina, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Did you have time next week to discuss the points below >>>>>>>>>>>>>>>>>> before the Canadian campaign starts in July? It looks like we are free >>>>>>>>>>>>>>>>>> during the times below. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> -Tuesday: 9:30am-10:30am EST >>>>>>>>>>>>>>>>>> -Wednesday: 9am-10:30am EST >>>>>>>>>>>>>>>>>> -Thursday: 11am-12pm EST >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - Budget distribution for the PGs: >>>>>>>>>>>>>>>>>> - By Month >>>>>>>>>>>>>>>>>> - By Tactic (display, video, etc) >>>>>>>>>>>>>>>>>> - CPM Alignment: >>>>>>>>>>>>>>>>>> - $16 USD for video suggested >>>>>>>>>>>>>>>>>> - $9 USD for display suggested >>>>>>>>>>>>>>>>>> - BLS inputs needed/ question alignment >>>>>>>>>>>>>>>>>> - Reporting cadence throughout FY27H1 >>>>>>>>>>>>>>>>>> - Seat ID/ Seat Name Confirmation >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> All the best! >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Thank you for the update, but the news is bittersweet. >>>>>>>>>>>>>>>>>>> Karla and I will miss collaborating with you directly like we've done over >>>>>>>>>>>>>>>>>>> the last year. It's been fun staying on top of these campaigns together and >>>>>>>>>>>>>>>>>>> I hope we can stay in touch! >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Ewelina and Carlos, it is a pleasure to meet you both! >>>>>>>>>>>>>>>>>>> If you'd like, Karla and I are available for a call to introduce ourselves >>>>>>>>>>>>>>>>>>> and align on our FY27H1 efforts. Does one of the times below work for you? >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - June 18 - 10:30am - 1pm EST >>>>>>>>>>>>>>>>>>> - June 19 - 9:30am - 11am EST >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> It would be nice to align on the below during the call. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - Budget distribution for Video & Display across SBO >>>>>>>>>>>>>>>>>>> and Wedding as we will need separate PGs for each >>>>>>>>>>>>>>>>>>> - BLS inputs needed/ question alignment >>>>>>>>>>>>>>>>>>> - Reporting cadence throughout FY27H1 >>>>>>>>>>>>>>>>>>> - Seat ID/ Seat Name Confirmation: Same as previous >>>>>>>>>>>>>>>>>>> flights? >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Wed, Jun 10, 2026 at 7:56 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Karla and Tanner, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> I am writing to share several updates regarding our >>>>>>>>>>>>>>>>>>>> FY27 campaigns. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> I can confirm that the proposals have been approved >>>>>>>>>>>>>>>>>>>> with a budget of $200,000 for SBO and

Hi Ewelina, No problem. The targeting is broken out in the CA - SBO and CA - Wedding tabs of the attached. In those tabs you'll find the contextual and behavioural audience details included to align with the SBO and Wedding consumer targeting shared in the brief from earlier this year. Let me know if you have any questions or would like any adjustments to this. Tanner On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> wrote: > Sorry for the double email, > > Carlos just told me the deals were accepted, > > Please confirm the targeting part only! > > best, Ewelina > > On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> > wrote: > >> hi Kelly, >> >> Hope you are well, >> >> We can accept video deals before the weekend, but not display. Can you >> adjust the start date to the 7th? >> >> Also, would you mind clarifying what targeting you are applying on your >> end? >> >> best, Ewelina >> >> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> See the updated deals below. We are not able to set a specific time of >>> day, just the date. We set this to July 4. Is that okay? >>> >>> Deal Name >>> Deal ID >>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>> loopme-35458 >>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>> loopme-35459 >>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>> loopme-35460 >>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>> loopme-35461 >>> >>> >>> Tanner >>> >>> >>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos, >>>> >>>> Sure thing. We will repush these now with that start date. >>>> >>>> Tanner >>>> >>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>> and I think this is preventing me from assigning them. >>>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>>> time to QA. >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos! >>>>>> >>>>>> No proble, we've created V2 of that deal below. Let me know if you >>>>>> are able to locate this one :). >>>>>> >>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>> ID: loopme-35452 >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Hey Tanner, >>>>>>> >>>>>>> Thank you we are in the process of setting up this week. >>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>> DV360. Would you mind taking a look? >>>>>>> >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Good Morning Carlos, >>>>>>>> >>>>>>>> Do you have any plans for the 4th of July? >>>>>>>> >>>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>> >>>>>>>> All the best, >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Carlos, >>>>>>>>> >>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>> provided four PG deals below. >>>>>>>>> >>>>>>>>> - SBO Video - 75% >>>>>>>>> - SBO Display - 25% >>>>>>>>> - Wedding Video - 75% >>>>>>>>> - Wedding Display - 25% >>>>>>>>> >>>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>>> below. >>>>>>>>> >>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>>> budget levels >>>>>>>>> >>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item >>>>>>>>> level or IO level (preferably line item). We recommend manually allocated >>>>>>>>> budget to our line item >>>>>>>>> >>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>> >>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>>> >>>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>>> publishers’ >>>>>>>>> >>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, remove >>>>>>>>> on your side >>>>>>>>> >>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>> >>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 >>>>>>>>> for video >>>>>>>>> >>>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>>> capping of bids or predictive clearing >>>>>>>>> >>>>>>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>>>>>> please share. We can confirm the alignment or gaps between the publishers >>>>>>>>> in our deals and the brand allow list >>>>>>>>> >>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see more >>>>>>>>> than 15 exposures per month >>>>>>>>> >>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>> >>>>>>>>> *SBO:* >>>>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>>>> business, what brand comes to mind first? >>>>>>>>> A - VistaPrint - Positive >>>>>>>>> B - Staples - Negative >>>>>>>>> 2 - Canva - Negative >>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>> *Question 2* - Are you a small business owner or small business >>>>>>>>> decision maker? >>>>>>>>> A - I'm a small business owner >>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>> management or HR. >>>>>>>>> C - No, I'm not a small business owner or small business decision >>>>>>>>> maker >>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>> A - Yes - Positive >>>>>>>>> B - Maybe - Neutral >>>>>>>>> C - No - Negative. >>>>>>>>> >>>>>>>>> *Wedding* >>>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>>> A - VistaPrint - Positive >>>>>>>>> 2 - Canva - Negative >>>>>>>>> 3 - Etsy - Negative >>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>> *Question 2 *- Are you currently working in wedding planning for >>>>>>>>> yourself, friends, or a family member? >>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. Positive >>>>>>>>> B - Yes, I'm helping a friend or family member with their wedding >>>>>>>>> planning. - Positive >>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>> Negative. >>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>> A - Yes - Positive >>>>>>>>> B - Maybe - Neutral >>>>>>>>> C - No - Negative. >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> >>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hey Tanner, >>>>>>>>>> >>>>>>>>>> Kindly bumping so we can get the July deals set in platform today. >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Carlos >>>>>>>>>> >>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>> >>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>> >>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Tanner, >>>>>>>>>>> >>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>> >>>>>>>>>>> Best, >>>>>>>>>>> Carlos >>>>>>>>>>> >>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>> >>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>> >>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>> >>>>>>>>>>>> One question from me. Do you want the media spend split evenly >>>>>>>>>>>> by video and display? >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 allocations *- >>>>>>>>>>>>>> let us know if you need anything else for PG creation. >>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Best, >>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>> >>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>> Media >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only limitation >>>>>>>>>>>>>>> is that we wouldn’t have full control over the monthly budgets. If locking >>>>>>>>>>>>>>> in monthly budgets is important, the better approach is to set up one PG >>>>>>>>>>>>>>> deal per month. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been landing >>>>>>>>>>>>>>> around $16–$17 USD for OLV, which we consider strong and effective. We >>>>>>>>>>>>>>> haven’t run display for you yet, but based on other client activations, the >>>>>>>>>>>>>>> $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Great connecting today! Is there an option to set up the >>>>>>>>>>>>>>>> PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many >>>>>>>>>>>>>>>> PGs would that be? >>>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do >>>>>>>>>>>>>>>> these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD >>>>>>>>>>>>>>>>> for the quarter • Monthly budgets still TBD • SBO will include both OLV and >>>>>>>>>>>>>>>>> Display • Wedding will run OLV only • Seat ID remains the same >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *To be confirmed* • Are we moving forward with PG, or >>>>>>>>>>>>>>>>> keeping the execution as PMPs? • If we proceed with PG, are the CPMs >>>>>>>>>>>>>>>>> approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll >>>>>>>>>>>>>>>>> work on refreshing them and adding one or two tied to the Print Your >>>>>>>>>>>>>>>>> Possible platform. >>>>>>>>>>>>>>>>> Please see attached for reference: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> - *BLS One-Pager* >>>>>>>>>>>>>>>>> - *BLS Reports from Q1 2026* >>>>>>>>>>>>>>>>> - *Reporting Guidelines for DV360* >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> If you have any questions or if I missed anything, >>>>>>>>>>>>>>>>> just let me know. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thanks for the reminder! I'm happy to confirm that >>>>>>>>>>>>>>>>>> Thursday at 11:00 a.m. EST works perfectly for us to connect. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Looking forward to it! >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Good Morning Carlos and Ewelina, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Did you have time next week to discuss the points below >>>>>>>>>>>>>>>>>>> before the Canadian campaign starts in July? It looks like we are free >>>>>>>>>>>>>>>>>>> during the times below. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> -Tuesday: 9:30am-10:30am EST >>>>>>>>>>>>>>>>>>> -Wednesday: 9am-10:30am EST >>>>>>>>>>>>>>>>>>> -Thursday: 11am-12pm EST >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - Budget distribution for the PGs: >>>>>>>>>>>>>>>>>>> - By Month >>>>>>>>>>>>>>>>>>> - By Tactic (display, video, etc) >>>>>>>>>>>>>>>>>>> - CPM Alignment: >>>>>>>>>>>>>>>>>>> - $16 USD for video suggested >>>>>>>>>>>>>>>>>>> - $9 USD for display suggested >>>>>>>>>>>>>>>>>>> - BLS inputs needed/ question alignment >>>>>>>>>>>>>>>>>>> - Reporting cadence throughout FY27H1 >>>>>>>>>>>>>>>>>>> - Seat ID/ Seat Name Confirmation >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> All the best! >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Wed, Jun 10, 2026 at 10:06 AM Tanner Kelly < >>>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Thank you for the update, but the news is bittersweet. >>>>>>>>>>>>>>>>>>>> Karla and I will miss collaborating with you directly like we've done over >>>>>>>>>>>>>>>>>>>> the last year. It's been fun staying on top of these campaigns together and >>>>>>>>>>>>>>>>>>>> I hope we can stay in touch! >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Ewelina and Carlos, it is a pleasure to meet you both! >>>>>>>>>>>>>>>>>>>> If you'd like, Karla and I are available for a call to introduce ourselves >>>>>>>>>>>>>>>>>>>> and align on our FY27H1 efforts. Does one of the times below work for you? >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - June 18 - 10:30am - 1pm EST >>>>>>>>>>>>>>>>>>>> - June 19 - 9:30am - 11am EST >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> It would be nice to align on the below during the call. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - Budget distribution for Video &

Hi Tanner, Really appreciate all your support with this launch. Do you have time early next week to chat through PMP vs PG setup? We’ve run into more difficulties than expected with PG. For the SBO video deal, this is now set up in platform and all creatives have been assigned as of this morning, so hopefully spend should start picking up soon? Let me know if something looks off. For the remaining 3 PGs, we aren’t able to activate immediately due to creative readiness, but we’ll keep you updated. [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] [image: image.png] Let me know if any questions. I'm sure we can iron most of this out during our next call. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Ewelina, > > No problem. The targeting is broken out in the CA - SBO and CA - Wedding > tabs of the attached. In those tabs you'll find the contextual and > behavioural audience details included to align with the SBO and Wedding > consumer targeting shared in the brief from earlier this year. > > Let me know if you have any questions or would like any adjustments to > this. > > Tanner > > On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> > wrote: > >> Sorry for the double email, >> >> Carlos just told me the deals were accepted, >> >> Please confirm the targeting part only! >> >> best, Ewelina >> >> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >> wrote: >> >>> hi Kelly, >>> >>> Hope you are well, >>> >>> We can accept video deals before the weekend, but not display. Can you >>> adjust the start date to the 7th? >>> >>> Also, would you mind clarifying what targeting you are applying on your >>> end? >>> >>> best, Ewelina >>> >>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> See the updated deals below. We are not able to set a specific time of >>>> day, just the date. We set this to July 4. Is that okay? >>>> >>>> Deal Name >>>> Deal ID >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>> loopme-35458 >>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>> loopme-35459 >>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>> loopme-35460 >>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>> loopme-35461 >>>> >>>> >>>> Tanner >>>> >>>> >>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Sure thing. We will repush these now with that start date. >>>>> >>>>> Tanner >>>>> >>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>>> and I think this is preventing me from assigning them. >>>>>> Can you we do a start date of July 3rd @ noon? Just to give us enough >>>>>> time to QA. >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos! >>>>>>> >>>>>>> No proble, we've created V2 of that deal below. Let me know if you >>>>>>> are able to locate this one :). >>>>>>> >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>> ID: loopme-35452 >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Hey Tanner, >>>>>>>> >>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>>> DV360. Would you mind taking a look? >>>>>>>> >>>>>>>> >>>>>>>> Best, >>>>>>>> Carlos >>>>>>>> >>>>>>>> <http://vistaprint.com> >>>>>>>> >>>>>>>> Carlos Gutierrez (he/him) >>>>>>>> >>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Good Morning Carlos, >>>>>>>>> >>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>> >>>>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>> >>>>>>>>> All the best, >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Carlos, >>>>>>>>>> >>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>> provided four PG deals below. >>>>>>>>>> >>>>>>>>>> - SBO Video - 75% >>>>>>>>>> - SBO Display - 25% >>>>>>>>>> - Wedding Video - 75% >>>>>>>>>> - Wedding Display - 25% >>>>>>>>>> >>>>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>>>> below. >>>>>>>>>> >>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>>>> budget levels >>>>>>>>>> >>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item >>>>>>>>>> level or IO level (preferably line item). We recommend manually allocated >>>>>>>>>> budget to our line item >>>>>>>>>> >>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>> >>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>>>> >>>>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>>>> publishers’ >>>>>>>>>> >>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, remove >>>>>>>>>> on your side >>>>>>>>>> >>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>> >>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and >>>>>>>>>> $17 for video >>>>>>>>>> >>>>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>>>> capping of bids or predictive clearing >>>>>>>>>> >>>>>>>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>>>>>>> please share. We can confirm the alignment or gaps between the publishers >>>>>>>>>> in our deals and the brand allow list >>>>>>>>>> >>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see more >>>>>>>>>> than 15 exposures per month >>>>>>>>>> >>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>> >>>>>>>>>> *SBO:* >>>>>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>>>>> business, what brand comes to mind first? >>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>> B - Staples - Negative >>>>>>>>>> 2 - Canva - Negative >>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>> *Question 2* - Are you a small business owner or small business >>>>>>>>>> decision maker? >>>>>>>>>> A - I'm a small business owner >>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>> management or HR. >>>>>>>>>> C - No, I'm not a small business owner or small business decision >>>>>>>>>> maker >>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>> A - Yes - Positive >>>>>>>>>> B - Maybe - Neutral >>>>>>>>>> C - No - Negative. >>>>>>>>>> >>>>>>>>>> *Wedding* >>>>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>> 2 - Canva - Negative >>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>> *Question 2 *- Are you currently working in wedding planning for >>>>>>>>>> yourself, friends, or a family member? >>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. Positive >>>>>>>>>> B - Yes, I'm helping a friend or family member with their wedding >>>>>>>>>> planning. - Positive >>>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>>> Negative. >>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>> A - Yes - Positive >>>>>>>>>> B - Maybe - Neutral >>>>>>>>>> C - No - Negative. >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Tanner, >>>>>>>>>>> >>>>>>>>>>> Kindly bumping so we can get the July deals set in platform >>>>>>>>>>> today. >>>>>>>>>>> >>>>>>>>>>> Best, >>>>>>>>>>> Carlos >>>>>>>>>>> >>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>> >>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>> >>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>> >>>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Carlos >>>>>>>>>>>> >>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>> >>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>> >>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>> >>>>>>>>>>>>> One question from me. Do you want the media spend split evenly >>>>>>>>>>>>> by video and display? >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 allocations *- >>>>>>>>>>>>>>> let us know if you need anything else for PG creation. >>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only >>>>>>>>>>>>>>>> limitation is that we wouldn’t have full control over the monthly budgets. >>>>>>>>>>>>>>>> If locking in monthly budgets is important, the better approach is to set >>>>>>>>>>>>>>>> up one PG deal per month. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been >>>>>>>>>>>>>>>> landing around $16–$17 USD for OLV, which we consider strong and effective. >>>>>>>>>>>>>>>> We haven’t run display for you yet, but based on other client activations, >>>>>>>>>>>>>>>> the $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Great connecting today! Is there an option to set up the >>>>>>>>>>>>>>>>> PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many >>>>>>>>>>>>>>>>> PGs would that be? >>>>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do >>>>>>>>>>>>>>>>> these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K USD >>>>>>>>>>>>>>>>>> for the quarter • Monthly budgets still TBD • SBO will include both OLV and >>>>>>>>>>>>>>>>>> Display • Wedding will run OLV only • Seat ID remains the same >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *To be confirmed* • Are we moving forward with PG, or >>>>>>>>>>>>>>>>>> keeping the execution as PMPs? • If we proceed with PG, are the CPMs >>>>>>>>>>>>>>>>>> approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll >>>>>>>>>>>>>>>>>> work on refreshing them and adding one or two tied to the Print Your >>>>>>>>>>>>>>>>>> Possible platform. >>>>>>>>>>>>>>>>>> Please see attached for reference: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - *BLS One-Pager* >>>>>>>>>>>>>>>>>> - *BLS Reports from Q1 2026* >>>>>>>>>>>>>>>>>> - *Reporting Guidelines for DV360* >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> If you have any questions or if I missed anything, >>>>>>>>>>>>>>>>>> just let me know. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Thanks for the reminder! I'm happy to confirm that >>>>>>>>>>>>>>>>>>> Thursday at 11:00 a.m. EST works perfectly for us to connect. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Looking forward to it! >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 2:12 PM Tanner Kelly < >>>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Good Morning Carlos and Ewelina, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Did you have time next week to discuss the points below >>>>>>>>>>>>>>>>>>>> before the Canadian campaign starts in July? It looks like we are free >>>>>>>>>>>>>>>>>>>> during the times below. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> -Tuesday: 9:30am-10:30am EST >>>>>>>>>>>>>>>>>>>> -Wednesday: 9am-10:30am EST >>>>>>>>>>>>>>>>>>>> -Thursday: 11am-12pm EST >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - Budget distribution for the PGs: >>>>>>>>>>>>>>>>>>>> - By Month >>>>>>>>>>>>>>>>>>>> - By Tactic (display, video, etc) >>>>>>>>>>>>>>>>>>>> - CPM Alignment: >>>>>>>>>>>>>>>>>>>> - $16 USD for video suggested >>>>>>>>>>>>>>>>>>>> - $9 USD for display suggested >>>>>>>>>>>>>>>>>>>> - BLS inputs needed/ question alignment >>>>>>>>>>>>>

Hi Carlos, Absolutely, we can find time first thing Monday if you would like? Does any time between 9:00am and 11am EST work for you? The team and I just scanned the screenshots and everything looks good. We will monitor as delivery should start soon as it can be delayed slightly. In any event, I can send a short meeting invite for Monday morning so we can review everything all together. Let me know what time you prefer between 9:00am and 11am :). Tanner On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hi Tanner, > > Really appreciate all your support with this launch. Do you have time > early next week to chat through PMP vs PG setup? We’ve run into more > difficulties than expected with PG. > > For the SBO video deal, this is now set up in platform and all creatives > have been assigned as of this morning, so hopefully spend should start > picking up soon? Let me know if something looks off. > For the remaining 3 PGs, we aren’t able to activate immediately due to > creative readiness, but we’ll keep you updated. > > > [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] > > [image: image.png] > > Let me know if any questions. I'm sure we can iron most of this out during > our next call. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Ewelina, >> >> No problem. The targeting is broken out in the CA - SBO and CA - Wedding >> tabs of the attached. In those tabs you'll find the contextual and >> behavioural audience details included to align with the SBO and Wedding >> consumer targeting shared in the brief from earlier this year. >> >> Let me know if you have any questions or would like any adjustments to >> this. >> >> Tanner >> >> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >> wrote: >> >>> Sorry for the double email, >>> >>> Carlos just told me the deals were accepted, >>> >>> Please confirm the targeting part only! >>> >>> best, Ewelina >>> >>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>> wrote: >>> >>>> hi Kelly, >>>> >>>> Hope you are well, >>>> >>>> We can accept video deals before the weekend, but not display. Can you >>>> adjust the start date to the 7th? >>>> >>>> Also, would you mind clarifying what targeting you are applying on your >>>> end? >>>> >>>> best, Ewelina >>>> >>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> See the updated deals below. We are not able to set a specific time of >>>>> day, just the date. We set this to July 4. Is that okay? >>>>> >>>>> Deal Name >>>>> Deal ID >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>> loopme-35458 >>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>> loopme-35459 >>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>> loopme-35460 >>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>> loopme-35461 >>>>> >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> Sure thing. We will repush these now with that start date. >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has passed >>>>>>> and I think this is preventing me from assigning them. >>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>> enough time to QA. >>>>>>> >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos! >>>>>>>> >>>>>>>> No proble, we've created V2 of that deal below. Let me know if you >>>>>>>> are able to locate this one :). >>>>>>>> >>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>> ID: loopme-35452 >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>> >>>>>>>>> Hey Tanner, >>>>>>>>> >>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>>>> DV360. Would you mind taking a look? >>>>>>>>> >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Carlos >>>>>>>>> >>>>>>>>> <http://vistaprint.com> >>>>>>>>> >>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>> >>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Good Morning Carlos, >>>>>>>>>> >>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>> >>>>>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>> >>>>>>>>>> All the best, >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Carlos, >>>>>>>>>>> >>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>> provided four PG deals below. >>>>>>>>>>> >>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>> >>>>>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>>>>> below. >>>>>>>>>>> >>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>>>>> budget levels >>>>>>>>>>> >>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item >>>>>>>>>>> level or IO level (preferably line item). We recommend manually allocated >>>>>>>>>>> budget to our line item >>>>>>>>>>> >>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>> >>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>>>>> >>>>>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>>>>> publishers’ >>>>>>>>>>> >>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>> remove on your side >>>>>>>>>>> >>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>> >>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and >>>>>>>>>>> $17 for video >>>>>>>>>>> >>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>>>>> capping of bids or predictive clearing >>>>>>>>>>> >>>>>>>>>>> o *Allow List*: If an allow list is being applied in the DSP, >>>>>>>>>>> please share. We can confirm the alignment or gaps between the publishers >>>>>>>>>>> in our deals and the brand allow list >>>>>>>>>>> >>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see more >>>>>>>>>>> than 15 exposures per month >>>>>>>>>>> >>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>> >>>>>>>>>>> *SBO:* >>>>>>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>>>>>> business, what brand comes to mind first? >>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>> B - Staples - Negative >>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>> *Question 2* - Are you a small business owner or small business >>>>>>>>>>> decision maker? >>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>> management or HR. >>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>> decision maker >>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>> A - Yes - Positive >>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>> C - No - Negative. >>>>>>>>>>> >>>>>>>>>>> *Wedding* >>>>>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>> *Question 2 *- Are you currently working in wedding planning >>>>>>>>>>> for yourself, friends, or a family member? >>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. Positive >>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>>>> Negative. >>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>> A - Yes - Positive >>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>> C - No - Negative. >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>> >>>>>>>>>>>> Kindly bumping so we can get the July deals set in platform >>>>>>>>>>>> today. >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Carlos >>>>>>>>>>>> >>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>> >>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>> >>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>> >>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Carlos >>>>>>>>>>>>> >>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>> >>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>> >>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>> Media >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>> >>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 allocations *- >>>>>>>>>>>>>>>> let us know if you need anything else for PG creation. >>>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only >>>>>>>>>>>>>>>>> limitation is that we wouldn’t have full control over the monthly budgets. >>>>>>>>>>>>>>>>> If locking in monthly budgets is important, the better approach is to set >>>>>>>>>>>>>>>>> up one PG deal per month. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been >>>>>>>>>>>>>>>>> landing around $16–$17 USD for OLV, which we consider strong and effective. >>>>>>>>>>>>>>>>> We haven’t run display for you yet, but based on other client activations, >>>>>>>>>>>>>>>>> the $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Great connecting today! Is there an option to set up the >>>>>>>>>>>>>>>>>> PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many >>>>>>>>>>>>>>>>>> PGs would that be? >>>>>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do >>>>>>>>>>>>>>>>>> these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K >>>>>>>>>>>>>>>>>>> USD for the quarter • Monthly budgets still TBD • SBO will include both OLV >>>>>>>>>>>>>>>>>>> and Display • Wedding will run OLV only • Seat ID remains the same >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *To be confirmed* • Are we moving forward with PG, or >>>>>>>>>>>>>>>>>>> keeping the execution as PMPs? • If we proceed with PG, are the CPMs >>>>>>>>>>>>>>>>>>> approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll >>>>>>>>>>>>>>>>>>> work on refreshing them and adding one or two tied to the Print Your >>>>>>>>>>>>>>>>>>> Possible platform. >>>>>>>>>>>>>>>>>>> Please see attached for reference: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - *BLS One-Pager* >>>>>>>>>>>>>>>>>>> - *BLS Reports from Q1 2026* >>>>>>>>>>>>>>>>>>> - *Reporting Guidelines for DV360* >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> If you have any questions or if I missed anything, >>>>>>>>>>>>>>>>>>> just let me know. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Thu, Jun 18, 2026 at 10:43 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Thanks for the reminder! I'm happy to confirm that >>>>>>>>>>>>>>>>>>>> Thursday at 11:00 a.m. EST works perfectly for us to connect. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Looking forward to it! >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Best, >>>>>>>

Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will join. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > Absolutely, we can find time first thing Monday if you would like? Does > any time between 9:00am and 11am EST work for you? > > The team and I just scanned the screenshots and everything looks good. We > will monitor as delivery should start soon as it can be delayed slightly. > > In any event, I can send a short meeting invite for Monday morning so we > can review everything all together. Let me know what time you prefer > between 9:00am and 11am :). > > Tanner > > > On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Hi Tanner, >> >> Really appreciate all your support with this launch. Do you have time >> early next week to chat through PMP vs PG setup? We’ve run into more >> difficulties than expected with PG. >> >> For the SBO video deal, this is now set up in platform and all creatives >> have been assigned as of this morning, so hopefully spend should start >> picking up soon? Let me know if something looks off. >> For the remaining 3 PGs, we aren’t able to activate immediately due to >> creative readiness, but we’ll keep you updated. >> >> >> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >> >> [image: image.png] >> >> Let me know if any questions. I'm sure we can iron most of this out >> during our next call. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Ewelina, >>> >>> No problem. The targeting is broken out in the CA - SBO and CA - Wedding >>> tabs of the attached. In those tabs you'll find the contextual and >>> behavioural audience details included to align with the SBO and Wedding >>> consumer targeting shared in the brief from earlier this year. >>> >>> Let me know if you have any questions or would like any adjustments to >>> this. >>> >>> Tanner >>> >>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>> wrote: >>> >>>> Sorry for the double email, >>>> >>>> Carlos just told me the deals were accepted, >>>> >>>> Please confirm the targeting part only! >>>> >>>> best, Ewelina >>>> >>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>>> wrote: >>>> >>>>> hi Kelly, >>>>> >>>>> Hope you are well, >>>>> >>>>> We can accept video deals before the weekend, but not display. Can you >>>>> adjust the start date to the 7th? >>>>> >>>>> Also, would you mind clarifying what targeting you are applying on >>>>> your end? >>>>> >>>>> best, Ewelina >>>>> >>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> See the updated deals below. We are not able to set a specific time >>>>>> of day, just the date. We set this to July 4. Is that okay? >>>>>> >>>>>> Deal Name >>>>>> Deal ID >>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>> loopme-35458 >>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>> loopme-35459 >>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>> loopme-35460 >>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>> loopme-35461 >>>>>> >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Sure thing. We will repush these now with that start date. >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>>> enough time to QA. >>>>>>>> >>>>>>>> >>>>>>>> Best, >>>>>>>> Carlos >>>>>>>> >>>>>>>> <http://vistaprint.com> >>>>>>>> >>>>>>>> Carlos Gutierrez (he/him) >>>>>>>> >>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Carlos! >>>>>>>>> >>>>>>>>> No proble, we've created V2 of that deal below. Let me know if you >>>>>>>>> are able to locate this one :). >>>>>>>>> >>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>> ID: loopme-35452 >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hey Tanner, >>>>>>>>>> >>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>>>>> DV360. Would you mind taking a look? >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Carlos >>>>>>>>>> >>>>>>>>>> <http://vistaprint.com> >>>>>>>>>> >>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>> >>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>> >>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>> >>>>>>>>>>> I wanted to check and see if you were able to locate the deals I >>>>>>>>>>> sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>> >>>>>>>>>>> All the best, >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>> >>>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>>> provided four PG deals below. >>>>>>>>>>>> >>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>> >>>>>>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>>>>>> below. >>>>>>>>>>>> >>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>>>>>> budget levels >>>>>>>>>>>> >>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item >>>>>>>>>>>> level or IO level (preferably line item). We recommend manually allocated >>>>>>>>>>>> budget to our line item >>>>>>>>>>>> >>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>> >>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>>>>>> >>>>>>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>>>>>> publishers’ >>>>>>>>>>>> >>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>>> remove on your side >>>>>>>>>>>> >>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>> >>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and >>>>>>>>>>>> $17 for video >>>>>>>>>>>> >>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>>>>>> capping of bids or predictive clearing >>>>>>>>>>>> >>>>>>>>>>>> o *Allow List*: If an allow list is being applied in the >>>>>>>>>>>> DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>> >>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see more >>>>>>>>>>>> than 15 exposures per month >>>>>>>>>>>> >>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>> >>>>>>>>>>>> *SBO:* >>>>>>>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>>>>>>> business, what brand comes to mind first? >>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>> business decision maker? >>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>> management or HR. >>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>> decision maker >>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>> >>>>>>>>>>>> *Wedding* >>>>>>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>> *Question 2 *- Are you currently working in wedding planning >>>>>>>>>>>> for yourself, friends, or a family member? >>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. Positive >>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>>>>> Negative. >>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>> >>>>>>>>>>>>> Kindly bumping so we can get the July deals set in platform >>>>>>>>>>>>> today. >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Carlos >>>>>>>>>>>>> >>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>> >>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>> >>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>> Media >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Best, >>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>> >>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>> Media >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 allocations >>>>>>>>>>>>>>>>> *- let us know if you need anything else for PG creation. >>>>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only >>>>>>>>>>>>>>>>>> limitation is that we wouldn’t have full control over the monthly budgets. >>>>>>>>>>>>>>>>>> If locking in monthly budgets is important, the better approach is to set >>>>>>>>>>>>>>>>>> up one PG deal per month. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been >>>>>>>>>>>>>>>>>> landing around $16–$17 USD for OLV, which we consider strong and effective. >>>>>>>>>>>>>>>>>> We haven’t run display for you yet, but based on other client activations, >>>>>>>>>>>>>>>>>> the $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez Pantoja >>>>>>>>>>>>>>>>>> <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Great connecting today! Is there an option to set up the >>>>>>>>>>>>>>>>>>> PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how many >>>>>>>>>>>>>>>>>>> PGs would that be? >>>>>>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What do >>>>>>>>>>>>>>>>>>> these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K >>>>>>>>>>>>>>>>>>>> USD for the quarter • Monthly budgets still TBD • SBO will include both OLV >>>>>>>>>>>>>>>>>>>> and Display • Wedding will run OLV only • Seat ID remains the same >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *To be confirmed* • Are we moving forward with PG, or >>>>>>>>>>>>>>>>>>>> keeping the execution as PMPs? • If we proceed with PG, are the CPMs >>>>>>>>>>>>>>>>>>>> approved? ($16 USD for OLV and $9 USD for Display) • BLS questions: we’ll >>>>>>>>>>>>>>>>>>>> work on refreshing them and adding one or two tied to the Print Your >>>>>>>>>>>>>>>>>>>> Possible platform. >>>>>>>>>>>>>>>>>>>> Please see attached for reference: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - *BLS One-Pager* >>>>>>>>>>>>>>>>>>>> - *BLS Reports from Q1 2026* >>>>>>>>>>>>>>>>>>>> - *Reporting Gu

Thanks Carlos. Invite sent. Enjoy the weekend ! Tanner On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will > join. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Absolutely, we can find time first thing Monday if you would like? Does >> any time between 9:00am and 11am EST work for you? >> >> The team and I just scanned the screenshots and everything looks good. We >> will monitor as delivery should start soon as it can be delayed slightly. >> >> In any event, I can send a short meeting invite for Monday morning so we >> can review everything all together. Let me know what time you prefer >> between 9:00am and 11am :). >> >> Tanner >> >> >> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Really appreciate all your support with this launch. Do you have time >>> early next week to chat through PMP vs PG setup? We’ve run into more >>> difficulties than expected with PG. >>> >>> For the SBO video deal, this is now set up in platform and all creatives >>> have been assigned as of this morning, so hopefully spend should start >>> picking up soon? Let me know if something looks off. >>> For the remaining 3 PGs, we aren’t able to activate immediately due to >>> creative readiness, but we’ll keep you updated. >>> >>> >>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>> >>> [image: image.png] >>> >>> Let me know if any questions. I'm sure we can iron most of this out >>> during our next call. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> >>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Ewelina, >>>> >>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>> behavioural audience details included to align with the SBO and Wedding >>>> consumer targeting shared in the brief from earlier this year. >>>> >>>> Let me know if you have any questions or would like any adjustments to >>>> this. >>>> >>>> Tanner >>>> >>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>>> wrote: >>>> >>>>> Sorry for the double email, >>>>> >>>>> Carlos just told me the deals were accepted, >>>>> >>>>> Please confirm the targeting part only! >>>>> >>>>> best, Ewelina >>>>> >>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>>>> wrote: >>>>> >>>>>> hi Kelly, >>>>>> >>>>>> Hope you are well, >>>>>> >>>>>> We can accept video deals before the weekend, but not display. Can >>>>>> you adjust the start date to the 7th? >>>>>> >>>>>> Also, would you mind clarifying what targeting you are applying on >>>>>> your end? >>>>>> >>>>>> best, Ewelina >>>>>> >>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> See the updated deals below. We are not able to set a specific time >>>>>>> of day, just the date. We set this to July 4. Is that okay? >>>>>>> >>>>>>> Deal Name >>>>>>> Deal ID >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>> loopme-35458 >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>> loopme-35459 >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>> loopme-35460 >>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>> loopme-35461 >>>>>>> >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>> >>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>>>> enough time to QA. >>>>>>>>> >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Carlos >>>>>>>>> >>>>>>>>> <http://vistaprint.com> >>>>>>>>> >>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>> >>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Carlos! >>>>>>>>>> >>>>>>>>>> No proble, we've created V2 of that deal below. Let me know if >>>>>>>>>> you are able to locate this one :). >>>>>>>>>> >>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>> ID: loopme-35452 >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Tanner, >>>>>>>>>>> >>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>>>>>> DV360. Would you mind taking a look? >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Best, >>>>>>>>>>> Carlos >>>>>>>>>>> >>>>>>>>>>> <http://vistaprint.com> >>>>>>>>>>> >>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>> >>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>> >>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>> >>>>>>>>>>>> I wanted to check and see if you were able to locate the deals >>>>>>>>>>>> I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>> >>>>>>>>>>>> All the best, >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>> >>>>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>>>> provided four PG deals below. >>>>>>>>>>>>> >>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>> >>>>>>>>>>>>> When accepting the deals, look to follow the set up guidelines >>>>>>>>>>>>> below. >>>>>>>>>>>>> >>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions and >>>>>>>>>>>>> budget levels >>>>>>>>>>>>> >>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item >>>>>>>>>>>>> level or IO level (preferably line item). We recommend manually allocated >>>>>>>>>>>>> budget to our line item >>>>>>>>>>>>> >>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>> >>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>>>>>>> >>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>>>>>>> publishers’ >>>>>>>>>>>>> >>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>>>> remove on your side >>>>>>>>>>>>> >>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>> >>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and >>>>>>>>>>>>> $17 for video >>>>>>>>>>>>> >>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>>>>>>> capping of bids or predictive clearing >>>>>>>>>>>>> >>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in the >>>>>>>>>>>>> DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>> >>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see >>>>>>>>>>>>> more than 15 exposures per month >>>>>>>>>>>>> >>>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>>> >>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>> *Question 1 *- When you think of custom print products for a >>>>>>>>>>>>> business, what brand comes to mind first? >>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>> management or HR. >>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>> decision maker >>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>> >>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding planning >>>>>>>>>>>>> for yourself, friends, or a family member? >>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>> Positive >>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>>>>>> Negative. >>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Kindly bumping so we can get the July deals set in platform >>>>>>>>>>>>>> today. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Best, >>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>> >>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>> Media >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 >>>>>>>>>>>>>>>>>> allocations *- let us know if you need anything else for >>>>>>>>>>>>>>>>>> PG creation. >>>>>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only >>>>>>>>>>>>>>>>>>> limitation is that we wouldn’t have full control over the monthly budgets. >>>>>>>>>>>>>>>>>>> If locking in monthly budgets is important, the better approach is to set >>>>>>>>>>>>>>>>>>> up one PG deal per month. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, Dec >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been >>>>>>>>>>>>>>>>>>> landing around $16–$17 USD for OLV, which we consider strong and effective. >>>>>>>>>>>>>>>>>>> We haven’t run display for you yet, but based on other client activations, >>>>>>>>>>>>>>>>>>> the $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez >>>>>>>>>>>>>>>>>>> Pantoja <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Great connecting today! Is there an option to set up >>>>>>>>>>>>>>>>>>>> the PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how >>>>>>>>>>>>>>>>>>>> many PGs would that be? >>>>>>>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What >>>>>>>>>>>>>>>>>>>> do these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 11:41 AM Karla Dantas < >>>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Hey Edith, Carlos and Ewelina, >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Nice chatting with you guys, as usual ☺️ >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Please see the key takeaways from our call: >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> *Budgets* >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> • *SBO:* $100K USD for the quarter • *Wedding:* $77K >>>>>>>>>>>>>>>>>>>>> USD for the quarter • Monthly budgets still TBD • SBO will include both OLV >>>>>>>>>>>>>>>>>>>>> and Display • Wedding will run OLV only • Sea

Good Morning Carlos, I hope you enjoyed the weekend. We're now seeing delivery on the SBO video line. We haven't seen delivery yet on the SBO display or wedding deals although I believe you were awaiting creatives for those. Chat soon. Tanner On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Carlos. Invite sent. > > Enjoy the weekend ! > > Tanner > > On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will >> join. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Absolutely, we can find time first thing Monday if you would like? Does >>> any time between 9:00am and 11am EST work for you? >>> >>> The team and I just scanned the screenshots and everything looks good. >>> We will monitor as delivery should start soon as it can be delayed slightly. >>> >>> In any event, I can send a short meeting invite for Monday morning so we >>> can review everything all together. Let me know what time you prefer >>> between 9:00am and 11am :). >>> >>> Tanner >>> >>> >>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> Really appreciate all your support with this launch. Do you have time >>>> early next week to chat through PMP vs PG setup? We’ve run into more >>>> difficulties than expected with PG. >>>> >>>> For the SBO video deal, this is now set up in platform and all >>>> creatives have been assigned as of this morning, so hopefully spend should >>>> start picking up soon? Let me know if something looks off. >>>> For the remaining 3 PGs, we aren’t able to activate immediately due to >>>> creative readiness, but we’ll keep you updated. >>>> >>>> >>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>> >>>> [image: image.png] >>>> >>>> Let me know if any questions. I'm sure we can iron most of this out >>>> during our next call. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> >>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Ewelina, >>>>> >>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>> behavioural audience details included to align with the SBO and Wedding >>>>> consumer targeting shared in the brief from earlier this year. >>>>> >>>>> Let me know if you have any questions or would like any adjustments to >>>>> this. >>>>> >>>>> Tanner >>>>> >>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>>>> wrote: >>>>> >>>>>> Sorry for the double email, >>>>>> >>>>>> Carlos just told me the deals were accepted, >>>>>> >>>>>> Please confirm the targeting part only! >>>>>> >>>>>> best, Ewelina >>>>>> >>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin <ewelina.sasin@vista.com> >>>>>> wrote: >>>>>> >>>>>>> hi Kelly, >>>>>>> >>>>>>> Hope you are well, >>>>>>> >>>>>>> We can accept video deals before the weekend, but not display. Can >>>>>>> you adjust the start date to the 7th? >>>>>>> >>>>>>> Also, would you mind clarifying what targeting you are applying on >>>>>>> your end? >>>>>>> >>>>>>> best, Ewelina >>>>>>> >>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> See the updated deals below. We are not able to set a specific time >>>>>>>> of day, just the date. We set this to July 4. Is that okay? >>>>>>>> >>>>>>>> Deal Name >>>>>>>> Deal ID >>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>> loopme-35458 >>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>> loopme-35459 >>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>> loopme-35460 >>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>> loopme-35461 >>>>>>>> >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> >>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Carlos, >>>>>>>>> >>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>>>>> enough time to QA. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Carlos >>>>>>>>>> >>>>>>>>>> <http://vistaprint.com> >>>>>>>>>> >>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>> >>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Carlos! >>>>>>>>>>> >>>>>>>>>>> No proble, we've created V2 of that deal below. Let me know if >>>>>>>>>>> you are able to locate this one :). >>>>>>>>>>> >>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>> >>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>>>>>>> DV360. Would you mind taking a look? >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Carlos >>>>>>>>>>>> >>>>>>>>>>>> <http://vistaprint.com> >>>>>>>>>>>> >>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>> >>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>> >>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>> >>>>>>>>>>>>> I wanted to check and see if you were able to locate the deals >>>>>>>>>>>>> I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>> >>>>>>>>>>>>> All the best, >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>>>>> provided four PG deals below. >>>>>>>>>>>>>> >>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>> >>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>> >>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions >>>>>>>>>>>>>> and budget levels >>>>>>>>>>>>>> >>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line item >>>>>>>>>>>>>> level or IO level (preferably line item). We recommend manually allocated >>>>>>>>>>>>>> budget to our line item >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & Non-participating >>>>>>>>>>>>>> publishers’ >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>>>>> remove on your side >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display >>>>>>>>>>>>>> and $17 for video >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on no >>>>>>>>>>>>>> capping of bids or predictive clearing >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in the >>>>>>>>>>>>>> DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>> >>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see >>>>>>>>>>>>>> more than 15 exposures per month >>>>>>>>>>>>>> >>>>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>>>> >>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>> *Question 1 *- When you think of custom print products for >>>>>>>>>>>>>> a business, what brand comes to mind first? >>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>>> management or HR. >>>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>>> decision maker >>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>> >>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>> *Question 1 - *When you think of custom print products for a >>>>>>>>>>>>>> wedding or family event, what brand comes to mind? >>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding planning >>>>>>>>>>>>>> for yourself, friends, or a family member? >>>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>>> Positive >>>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>>>>>>> Negative. >>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads recently? >>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Kindly bumping so we can get the July deals set in platform >>>>>>>>>>>>>>> today. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez Pantoja >>>>>>>>>>>>>>>>>> <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 >>>>>>>>>>>>>>>>>>> allocations *- let us know if you need anything else >>>>>>>>>>>>>>>>>>> for PG creation. >>>>>>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only >>>>>>>>>>>>>>>>>>>> limitation is that we wouldn’t have full control over the monthly budgets. >>>>>>>>>>>>>>>>>>>> If locking in monthly budgets is important, the better approach is to set >>>>>>>>>>>>>>>>>>>> up one PG deal per month. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, >>>>>>>>>>>>>>>>>>>> Dec >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been >>>>>>>>>>>>>>>>>>>> landing around $16–$17 USD for OLV, which we consider strong and effective. >>>>>>>>>>>>>>>>>>>> We haven’t run display for you yet, but based on other client activations, >>>>>>>>>>>>>>>>>>>> the $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez >>>>>>>>>>>>>>>>>>>> Pantoja <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Great connecting today! Is there an option to set up >>>>>>>>>>>>>>>>>>>>> the PGs by quarter (Jul–Sep and Oct–Dec) instead of by month? Roughly how >>>>>>>>>>>>>>>>>>>>> many PGs would that be? >>>>>>>>>>>>>>>>>>>>> I see PG CPMs of $16 for OLV and $9 for Display. What >>>>>>>>>>>>>>>>>>>>> do these typically average on PMP? Appreciate the onboarding today. Looking >>>>>>>>>>>>>>>>>>>>> forward to working together! >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Pro

Hi Carlos, Thank you for the time just now. Below are the quick notes and items we can work towards. - SBO Video PG - pacing well - Remaining Deals - share as PMP's - BLS Questions - let us know if we need adjustments here to get approvals Chat with you soon! Tanner On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Good Morning Carlos, > > I hope you enjoyed the weekend. > > We're now seeing delivery on the SBO video line. We haven't seen delivery > yet on the SBO display or wedding deals although I believe you were > awaiting creatives for those. > > Chat soon. > > Tanner > > > > > On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks Carlos. Invite sent. >> >> Enjoy the weekend ! >> >> Tanner >> >> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >> carlos.gutierrez@vista.com> wrote: >> >>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I will >>> join. >>> >>> >>> Best, >>> Carlos >>> >>> <http://vistaprint.com> >>> >>> Carlos Gutierrez (he/him) >>> >>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>> >>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Carlos, >>>> >>>> Absolutely, we can find time first thing Monday if you would like? Does >>>> any time between 9:00am and 11am EST work for you? >>>> >>>> The team and I just scanned the screenshots and everything looks good. >>>> We will monitor as delivery should start soon as it can be delayed slightly. >>>> >>>> In any event, I can send a short meeting invite for Monday morning so >>>> we can review everything all together. Let me know what time you prefer >>>> between 9:00am and 11am :). >>>> >>>> Tanner >>>> >>>> >>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Really appreciate all your support with this launch. Do you have time >>>>> early next week to chat through PMP vs PG setup? We’ve run into more >>>>> difficulties than expected with PG. >>>>> >>>>> For the SBO video deal, this is now set up in platform and all >>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>> start picking up soon? Let me know if something looks off. >>>>> For the remaining 3 PGs, we aren’t able to activate immediately due to >>>>> creative readiness, but we’ll keep you updated. >>>>> >>>>> >>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>> >>>>> [image: image.png] >>>>> >>>>> Let me know if any questions. I'm sure we can iron most of this out >>>>> during our next call. >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> >>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Ewelina, >>>>>> >>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>> consumer targeting shared in the brief from earlier this year. >>>>>> >>>>>> Let me know if you have any questions or would like any adjustments >>>>>> to this. >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin <ewelina.sasin@vista.com> >>>>>> wrote: >>>>>> >>>>>>> Sorry for the double email, >>>>>>> >>>>>>> Carlos just told me the deals were accepted, >>>>>>> >>>>>>> Please confirm the targeting part only! >>>>>>> >>>>>>> best, Ewelina >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>> >>>>>>>> hi Kelly, >>>>>>>> >>>>>>>> Hope you are well, >>>>>>>> >>>>>>>> We can accept video deals before the weekend, but not display. Can >>>>>>>> you adjust the start date to the 7th? >>>>>>>> >>>>>>>> Also, would you mind clarifying what targeting you are applying on >>>>>>>> your end? >>>>>>>> >>>>>>>> best, Ewelina >>>>>>>> >>>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Carlos, >>>>>>>>> >>>>>>>>> See the updated deals below. We are not able to set a specific >>>>>>>>> time of day, just the date. We set this to July 4. Is that okay? >>>>>>>>> >>>>>>>>> Deal Name >>>>>>>>> Deal ID >>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>>> loopme-35458 >>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>>> loopme-35459 >>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>>> loopme-35460 >>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>>> loopme-35461 >>>>>>>>> >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Carlos, >>>>>>>>>> >>>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>>>>>> enough time to QA. >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Best, >>>>>>>>>>> Carlos >>>>>>>>>>> >>>>>>>>>>> <http://vistaprint.com> >>>>>>>>>>> >>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>> >>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Carlos! >>>>>>>>>>>> >>>>>>>>>>>> No proble, we've created V2 of that deal below. Let me know if >>>>>>>>>>>> you are able to locate this one :). >>>>>>>>>>>> >>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>> >>>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* in >>>>>>>>>>>>> DV360. Would you mind taking a look? >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Carlos >>>>>>>>>>>>> >>>>>>>>>>>>> <http://vistaprint.com> >>>>>>>>>>>>> >>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>> >>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>> Media >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>>> >>>>>>>>>>>>>> I wanted to check and see if you were able to locate the >>>>>>>>>>>>>> deals I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>>> >>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>>>>>> provided four PG deals below. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions >>>>>>>>>>>>>>> and budget levels >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line >>>>>>>>>>>>>>> item level or IO level (preferably line item). We recommend manually >>>>>>>>>>>>>>> allocated budget to our line item >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New >>>>>>>>>>>>>>> Exchanges’ >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & >>>>>>>>>>>>>>> Non-participating publishers’ >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>>>>>> remove on your side >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display >>>>>>>>>>>>>>> and $17 for video >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on >>>>>>>>>>>>>>> no capping of bids or predictive clearing >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in the >>>>>>>>>>>>>>> DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see >>>>>>>>>>>>>>> more than 15 exposures per month >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>>> *Question 1 *- When you think of custom print products for >>>>>>>>>>>>>>> a business, what brand comes to mind first? >>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>>>> management or HR. >>>>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>>>> decision maker >>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>> *Question 1 - *When you think of custom print products for >>>>>>>>>>>>>>> a wedding or family event, what brand comes to mind? >>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding >>>>>>>>>>>>>>> planning for yourself, friends, or a family member? >>>>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>>>> Positive >>>>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the moment - >>>>>>>>>>>>>>> Negative. >>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Kindly bumping so we can get the July deals set in platform >>>>>>>>>>>>>>>> today. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if you >>>>>>>>>>>>>>>>> recommend 50/50 split. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez >>>>>>>>>>>>>>>>>>> Pantoja <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 >>>>>>>>>>>>>>>>>>>> allocations *- let us know if you need anything else >>>>>>>>>>>>>>>>>>>> for PG creation. >>>>>>>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 1:11 PM Karla Dantas < >>>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Hey Carlos, >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> We can definitely set up PGs by quarter, the only >>>>>>>>>>>>>>>>>>>>> limitation is that we wouldn’t have full control over the monthly budgets. >>>>>>>>>>>>>>>>>>>>> If locking in monthly budgets is important, the better approach is to set >>>>>>>>>>>>>>>>>>>>> up one PG deal per month. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> The breakdown would look like this: >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> - 4 PG deals - one for each month: Jul, Sep, Oct, >>>>>>>>>>>>>>>>>>>>> Dec >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> *SBO* >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> - 8 PG deals - one per month and one per tactic >>>>>>>>>>>>>>>>>>>>> - Jul: OLV & Display >>>>>>>>>>>>>>>>>>>>> - Sep: OLV & Display >>>>>>>>>>>>>>>>>>>>> - Oct: OLV & Display >>>>>>>>>>>>>>>>>>>>> - Dec: OLV & Display >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> On the CPM side, clearing CPMs on the PMPs have been >>>>>>>>>>>>>>>>>>>>> landing around $16–$17 USD for OLV, which we consider strong and effective. >>>>>>>>>>>>>>>>>>>>> We haven’t run display for you yet, but based on other client activations, >>>>>>>>>>>>>>>>>>>>> the $9 USD CPM is very healthy for that tactic as well. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> On Thu, Jun 25, 2026 at 12:12 PM Carlos Gutierrez >>>>>>>>>>>>>>

Hi Carlos, As promised, find attached the updated deal details sheet. This now includes the three new PMP deals and the existing PG deal. When accepting the deals, try to follow the set up guidelines below. If you have the delivery goals for July, August and September we will take that into account along with the questions for the BLS 😊. *Set Up Guidelines:* *IO/ Line Item Budget*: If possible, please set at line item level or IO level (preferably line item). We recommend manually allocated budget to our line item o *Inventory*: Please select ‘No Public Inventory’ o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ o *Quality*: Please select ‘Authorized & Non-participating publishers’ o *Viewability/ View Completion Rate*: Set on our side, remove on your side o *Geo*: Set on our side, remove on your side o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for video o *Bidding*: If automated bid is required, we advise on no capping of bids or predictive clearing o *Allow List*: If an allow list is being applied in the DSP, please share. We can confirm the alignment or gaps between the publishers in our deals and the brand allow list o *Frequency Cap*: Remove it if possible. We do not see more than 15 exposures per month Tanner On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > Thank you for the time just now. Below are the quick notes and items we > can work towards. > > - SBO Video PG - pacing well > - Remaining Deals - share as PMP's > - BLS Questions - let us know if we need adjustments here to get > approvals > > Chat with you soon! > > Tanner > > > On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Good Morning Carlos, >> >> I hope you enjoyed the weekend. >> >> We're now seeing delivery on the SBO video line. We haven't seen delivery >> yet on the SBO display or wedding deals although I believe you were >> awaiting creatives for those. >> >> Chat soon. >> >> Tanner >> >> >> >> >> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Thanks Carlos. Invite sent. >>> >>> Enjoy the weekend ! >>> >>> Tanner >>> >>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>> carlos.gutierrez@vista.com> wrote: >>> >>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>> will join. >>>> >>>> >>>> Best, >>>> Carlos >>>> >>>> <http://vistaprint.com/> >>>> >>>> Carlos Gutierrez (he/him) >>>> >>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>> >>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Absolutely, we can find time first thing Monday if you would like? >>>>> Does any time between 9:00am and 11am EST work for you? >>>>> >>>>> The team and I just scanned the screenshots and everything looks good. >>>>> We will monitor as delivery should start soon as it can be delayed slightly. >>>>> >>>>> In any event, I can send a short meeting invite for Monday morning so >>>>> we can review everything all together. Let me know what time you prefer >>>>> between 9:00am and 11am :). >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> Really appreciate all your support with this launch. Do you have time >>>>>> early next week to chat through PMP vs PG setup? We’ve run into more >>>>>> difficulties than expected with PG. >>>>>> >>>>>> For the SBO video deal, this is now set up in platform and all >>>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>>> start picking up soon? Let me know if something looks off. >>>>>> For the remaining 3 PGs, we aren’t able to activate immediately due >>>>>> to creative readiness, but we’ll keep you updated. >>>>>> >>>>>> >>>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>>> >>>>>> [image: image.png] >>>>>> >>>>>> Let me know if any questions. I'm sure we can iron most of this out >>>>>> during our next call. >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com/> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> >>>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Ewelina, >>>>>>> >>>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>>> consumer targeting shared in the brief from earlier this year. >>>>>>> >>>>>>> Let me know if you have any questions or would like any adjustments >>>>>>> to this. >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin < >>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>> >>>>>>>> Sorry for the double email, >>>>>>>> >>>>>>>> Carlos just told me the deals were accepted, >>>>>>>> >>>>>>>> Please confirm the targeting part only! >>>>>>>> >>>>>>>> best, Ewelina >>>>>>>> >>>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>> >>>>>>>>> hi Kelly, >>>>>>>>> >>>>>>>>> Hope you are well, >>>>>>>>> >>>>>>>>> We can accept video deals before the weekend, but not display. Can >>>>>>>>> you adjust the start date to the 7th? >>>>>>>>> >>>>>>>>> Also, would you mind clarifying what targeting you are applying on >>>>>>>>> your end? >>>>>>>>> >>>>>>>>> best, Ewelina >>>>>>>>> >>>>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Carlos, >>>>>>>>>> >>>>>>>>>> See the updated deals below. We are not able to set a specific >>>>>>>>>> time of day, just the date. We set this to July 4. Is that okay? >>>>>>>>>> >>>>>>>>>> Deal Name >>>>>>>>>> Deal ID >>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>>>> loopme-35458 >>>>>>>>>> Ideon Media_Vista >>>>>>>>>> Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>>>> loopme-35459 >>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>>>> loopme-35460 >>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>>>> loopme-35461 >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Carlos, >>>>>>>>>>> >>>>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>>>>>>> enough time to QA. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Carlos >>>>>>>>>>>> >>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>> >>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>> >>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Carlos! >>>>>>>>>>>>> >>>>>>>>>>>>> No proble, we've created V2 of that deal below. Let me know if >>>>>>>>>>>>> you are able to locate this one :). >>>>>>>>>>>>> >>>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* >>>>>>>>>>>>>> in DV360. Would you mind taking a look? >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Best, >>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>> >>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>> Media >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> I wanted to check and see if you were able to locate the >>>>>>>>>>>>>>> deals I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>>>>>>> provided four PG deals below. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions >>>>>>>>>>>>>>>> and budget levels >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line >>>>>>>>>>>>>>>> item level or IO level (preferably line item). We recommend manually >>>>>>>>>>>>>>>> allocated budget to our line item >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New >>>>>>>>>>>>>>>> Exchanges’ >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & >>>>>>>>>>>>>>>> Non-participating publishers’ >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>>>>>>> remove on your side >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display >>>>>>>>>>>>>>>> and $17 for video >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on >>>>>>>>>>>>>>>> no capping of bids or predictive clearing >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in the >>>>>>>>>>>>>>>> DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see >>>>>>>>>>>>>>>> more than 15 exposures per month >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>>>> *Question 1 *- When you think of custom print products >>>>>>>>>>>>>>>> for a business, what brand comes to mind first? >>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>>>>> management or HR. >>>>>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>>>>> decision maker >>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>> *Question 1 - *When you think of custom print products for >>>>>>>>>>>>>>>> a wedding or family event, what brand comes to mind? >>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding >>>>>>>>>>>>>>>> planning for yourself, friends, or a family member? >>>>>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>>>>> Positive >>>>>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the >>>>>>>>>>>>>>>> moment - Negative. >>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Kindly bumping so we can get the July deals set in >>>>>>>>>>>>>>>>> platform today. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if >>>>>>>>>>>>>>>>>> you recommend 50/50 split. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>>>>>>> Let me check in on the questions now! >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:11 AM Carlos Gutierrez >>>>>>>>>>>>>>>>>>>> Pantoja <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Hi Team, >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Understood thank you! Sharing our* updated Q1 >>>>>>>>>>>>>>>>>>>>> allocations *- let us know if you need anything else >>>>>>>>>>>>>>>>>>>>> for PG creation. >>>>>>>>>>>>>>>>>>>>> Campaign Q1 Media Spend (12% PG Fee Removed) >>>>>>>>>>>>>>>>>>>>> Core SBO (MultiBusiness) $89,375.00 >>>>>>>>>>>>>>>>>>>>> Wedding $68,850.00 >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>

Hi Carlos, I hope you're having a nice week so far! I wanted to see if you were able to locate the 3 x PMP deals we sent earlier this week? Let us know if you need any help there as you look to get things live. In addition, keep us posted on the BLS questions under review. All the best! Tanner On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > As promised, find attached the updated deal details sheet. This now > includes the three new PMP deals and the existing PG deal. When accepting > the deals, try to follow the set up guidelines below. > > If you have the delivery goals for July, August and September we will take > that into account along with the questions for the BLS 😊. > > *Set Up Guidelines:* > > > *IO/ Line Item Budget*: If possible, please set at line item level or IO > level (preferably line item). We recommend manually allocated budget to our > line item > > o *Inventory*: Please select ‘No Public Inventory’ > > o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ > > o *Quality*: Please select ‘Authorized & Non-participating publishers’ > > o *Viewability/ View Completion Rate*: Set on our side, remove on your > side > > o *Geo*: Set on our side, remove on your side > > o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for > video > > o *Bidding*: If automated bid is required, we advise on no capping of > bids or predictive clearing > > o *Allow List*: If an allow list is being applied in the DSP, please > share. We can confirm the alignment or gaps between the publishers in our > deals and the brand allow list > > o *Frequency Cap*: Remove it if possible. We do not see more than 15 > exposures per month > > Tanner > > > On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> Thank you for the time just now. Below are the quick notes and items we >> can work towards. >> >> - SBO Video PG - pacing well >> - Remaining Deals - share as PMP's >> - BLS Questions - let us know if we need adjustments here to get >> approvals >> >> Chat with you soon! >> >> Tanner >> >> >> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Good Morning Carlos, >>> >>> I hope you enjoyed the weekend. >>> >>> We're now seeing delivery on the SBO video line. We haven't seen >>> delivery yet on the SBO display or wedding deals although I believe you >>> were awaiting creatives for those. >>> >>> Chat soon. >>> >>> Tanner >>> >>> >>> >>> >>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Thanks Carlos. Invite sent. >>>> >>>> Enjoy the weekend ! >>>> >>>> Tanner >>>> >>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>> carlos.gutierrez@vista.com> wrote: >>>> >>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>> will join. >>>>> >>>>> >>>>> Best, >>>>> Carlos >>>>> >>>>> <http://vistaprint.com/> >>>>> >>>>> Carlos Gutierrez (he/him) >>>>> >>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>> >>>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Carlos, >>>>>> >>>>>> Absolutely, we can find time first thing Monday if you would like? >>>>>> Does any time between 9:00am and 11am EST work for you? >>>>>> >>>>>> The team and I just scanned the screenshots and everything looks >>>>>> good. We will monitor as delivery should start soon as it can be delayed >>>>>> slightly. >>>>>> >>>>>> In any event, I can send a short meeting invite for Monday morning so >>>>>> we can review everything all together. Let me know what time you prefer >>>>>> between 9:00am and 11am :). >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Hi Tanner, >>>>>>> >>>>>>> Really appreciate all your support with this launch. Do you have >>>>>>> time early next week to chat through PMP vs PG setup? We’ve run into more >>>>>>> difficulties than expected with PG. >>>>>>> >>>>>>> For the SBO video deal, this is now set up in platform and all >>>>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>>>> start picking up soon? Let me know if something looks off. >>>>>>> For the remaining 3 PGs, we aren’t able to activate immediately due >>>>>>> to creative readiness, but we’ll keep you updated. >>>>>>> >>>>>>> >>>>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>>>> >>>>>>> [image: image.png] >>>>>>> >>>>>>> Let me know if any questions. I'm sure we can iron most of this out >>>>>>> during our next call. >>>>>>> >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com/> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>> >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Ewelina, >>>>>>>> >>>>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>>>> consumer targeting shared in the brief from earlier this year. >>>>>>>> >>>>>>>> Let me know if you have any questions or would like any adjustments >>>>>>>> to this. >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin < >>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>> >>>>>>>>> Sorry for the double email, >>>>>>>>> >>>>>>>>> Carlos just told me the deals were accepted, >>>>>>>>> >>>>>>>>> Please confirm the targeting part only! >>>>>>>>> >>>>>>>>> best, Ewelina >>>>>>>>> >>>>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>> >>>>>>>>>> hi Kelly, >>>>>>>>>> >>>>>>>>>> Hope you are well, >>>>>>>>>> >>>>>>>>>> We can accept video deals before the weekend, but not display. >>>>>>>>>> Can you adjust the start date to the 7th? >>>>>>>>>> >>>>>>>>>> Also, would you mind clarifying what targeting you are applying >>>>>>>>>> on your end? >>>>>>>>>> >>>>>>>>>> best, Ewelina >>>>>>>>>> >>>>>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Carlos, >>>>>>>>>>> >>>>>>>>>>> See the updated deals below. We are not able to set a specific >>>>>>>>>>> time of day, just the date. We set this to July 4. Is that okay? >>>>>>>>>>> >>>>>>>>>>> Deal Name >>>>>>>>>>> Deal ID >>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>>>>> loopme-35458 >>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>> Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>>>>> loopme-35459 >>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>>>>> loopme-35460 >>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>>>>> loopme-35461 >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>> >>>>>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give us >>>>>>>>>>>>> enough time to QA. >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Carlos >>>>>>>>>>>>> >>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>> >>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>> >>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>> Media >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Carlos! >>>>>>>>>>>>>> >>>>>>>>>>>>>> No proble, we've created V2 of that deal below. Let me know >>>>>>>>>>>>>> if you are able to locate this one :). >>>>>>>>>>>>>> >>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* >>>>>>>>>>>>>>> in DV360. Would you mind taking a look? >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> I wanted to check and see if you were able to locate the >>>>>>>>>>>>>>>> deals I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We have >>>>>>>>>>>>>>>>> provided four PG deals below. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, impressions >>>>>>>>>>>>>>>>> and budget levels >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line >>>>>>>>>>>>>>>>> item level or IO level (preferably line item). We recommend manually >>>>>>>>>>>>>>>>> allocated budget to our line item >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New >>>>>>>>>>>>>>>>> Exchanges’ >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & >>>>>>>>>>>>>>>>> Non-participating publishers’ >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our side, >>>>>>>>>>>>>>>>> remove on your side >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display >>>>>>>>>>>>>>>>> and $17 for video >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise on >>>>>>>>>>>>>>>>> no capping of bids or predictive clearing >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in >>>>>>>>>>>>>>>>> the DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not see >>>>>>>>>>>>>>>>> more than 15 exposures per month >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>>>>> *Question 1 *- When you think of custom print products >>>>>>>>>>>>>>>>> for a business, what brand comes to mind first? >>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>>>>>> management or HR. >>>>>>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>>>>>> decision maker >>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>> *Question 1 - *When you think of custom print products >>>>>>>>>>>>>>>>> for a wedding or family event, what brand comes to mind? >>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding >>>>>>>>>>>>>>>>> planning for yourself, friends, or a family member? >>>>>>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>>>>>> Positive >>>>>>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the >>>>>>>>>>>>>>>>> moment - Negative. >>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Kindly bumping so we can get the July deals set in >>>>>>>>>>>>>>>>>> platform today. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez Pantoja >>>>>>>>>>>>>>>>>> <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if >>>>>>>>>>>>>>>>>>> you recommend 50/50 split. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:15 AM Tanner Kelly < >>>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> One question from me. Do you want the media spend split >>>>>>>>>>>>>>>>>>>> evenly by video and display? >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 10:13 AM Tanner Kelly < >>>>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Thanks Carlos! >>>>>>>>>>>>>>>>>>>>> Let me check in on the

Many thanks Tanner! We are getting the PMPs accepted in platform today (pending creatives*). Will circle back with BLS inputs by EOW. Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 9, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Carlos, > > I hope you're having a nice week so far! > > I wanted to see if you were able to locate the 3 x PMP deals we sent > earlier this week? Let us know if you need any help there as you look to > get things live. In addition, keep us posted on the BLS questions under > review. > > All the best! > > Tanner > > On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> As promised, find attached the updated deal details sheet. This now >> includes the three new PMP deals and the existing PG deal. When accepting >> the deals, try to follow the set up guidelines below. >> >> If you have the delivery goals for July, August and September we will >> take that into account along with the questions for the BLS 😊. >> >> *Set Up Guidelines:* >> >> >> *IO/ Line Item Budget*: If possible, please set at line item level or IO >> level (preferably line item). We recommend manually allocated budget to our >> line item >> >> o *Inventory*: Please select ‘No Public Inventory’ >> >> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >> >> o *Quality*: Please select ‘Authorized & Non-participating publishers’ >> >> o *Viewability/ View Completion Rate*: Set on our side, remove on your >> side >> >> o *Geo*: Set on our side, remove on your side >> >> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >> video >> >> o *Bidding*: If automated bid is required, we advise on no capping of >> bids or predictive clearing >> >> o *Allow List*: If an allow list is being applied in the DSP, please >> share. We can confirm the alignment or gaps between the publishers in our >> deals and the brand allow list >> >> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >> exposures per month >> >> Tanner >> >> >> On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> Thank you for the time just now. Below are the quick notes and items we >>> can work towards. >>> >>> - SBO Video PG - pacing well >>> - Remaining Deals - share as PMP's >>> - BLS Questions - let us know if we need adjustments here to get >>> approvals >>> >>> Chat with you soon! >>> >>> Tanner >>> >>> >>> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Good Morning Carlos, >>>> >>>> I hope you enjoyed the weekend. >>>> >>>> We're now seeing delivery on the SBO video line. We haven't seen >>>> delivery yet on the SBO display or wedding deals although I believe you >>>> were awaiting creatives for those. >>>> >>>> Chat soon. >>>> >>>> Tanner >>>> >>>> >>>> >>>> >>>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thanks Carlos. Invite sent. >>>>> >>>>> Enjoy the weekend ! >>>>> >>>>> Tanner >>>>> >>>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>>> carlos.gutierrez@vista.com> wrote: >>>>> >>>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>>> will join. >>>>>> >>>>>> >>>>>> Best, >>>>>> Carlos >>>>>> >>>>>> <http://vistaprint.com/> >>>>>> >>>>>> Carlos Gutierrez (he/him) >>>>>> >>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>> >>>>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Carlos, >>>>>>> >>>>>>> Absolutely, we can find time first thing Monday if you would like? >>>>>>> Does any time between 9:00am and 11am EST work for you? >>>>>>> >>>>>>> The team and I just scanned the screenshots and everything looks >>>>>>> good. We will monitor as delivery should start soon as it can be delayed >>>>>>> slightly. >>>>>>> >>>>>>> In any event, I can send a short meeting invite for Monday morning >>>>>>> so we can review everything all together. Let me know what time you prefer >>>>>>> between 9:00am and 11am :). >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Hi Tanner, >>>>>>>> >>>>>>>> Really appreciate all your support with this launch. Do you have >>>>>>>> time early next week to chat through PMP vs PG setup? We’ve run into more >>>>>>>> difficulties than expected with PG. >>>>>>>> >>>>>>>> For the SBO video deal, this is now set up in platform and all >>>>>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>>>>> start picking up soon? Let me know if something looks off. >>>>>>>> For the remaining 3 PGs, we aren’t able to activate immediately due >>>>>>>> to creative readiness, but we’ll keep you updated. >>>>>>>> >>>>>>>> >>>>>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>>>>> >>>>>>>> [image: image.png] >>>>>>>> >>>>>>>> Let me know if any questions. I'm sure we can iron most of this out >>>>>>>> during our next call. >>>>>>>> >>>>>>>> >>>>>>>> Best, >>>>>>>> Carlos >>>>>>>> >>>>>>>> <http://vistaprint.com/> >>>>>>>> >>>>>>>> Carlos Gutierrez (he/him) >>>>>>>> >>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>> >>>>>>>> >>>>>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Ewelina, >>>>>>>>> >>>>>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>>>>> consumer targeting shared in the brief from earlier this year. >>>>>>>>> >>>>>>>>> Let me know if you have any questions or would like any >>>>>>>>> adjustments to this. >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin < >>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Sorry for the double email, >>>>>>>>>> >>>>>>>>>> Carlos just told me the deals were accepted, >>>>>>>>>> >>>>>>>>>> Please confirm the targeting part only! >>>>>>>>>> >>>>>>>>>> best, Ewelina >>>>>>>>>> >>>>>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> hi Kelly, >>>>>>>>>>> >>>>>>>>>>> Hope you are well, >>>>>>>>>>> >>>>>>>>>>> We can accept video deals before the weekend, but not display. >>>>>>>>>>> Can you adjust the start date to the 7th? >>>>>>>>>>> >>>>>>>>>>> Also, would you mind clarifying what targeting you are applying >>>>>>>>>>> on your end? >>>>>>>>>>> >>>>>>>>>>> best, Ewelina >>>>>>>>>>> >>>>>>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>> >>>>>>>>>>>> See the updated deals below. We are not able to set a specific >>>>>>>>>>>> time of day, just the date. We set this to July 4. Is that okay? >>>>>>>>>>>> >>>>>>>>>>>> Deal Name >>>>>>>>>>>> Deal ID >>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>>>>>> loopme-35458 >>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>> Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>>>>>> loopme-35459 >>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>>>>>> loopme-35460 >>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>> Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>>>>>> loopme-35461 >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Tanner >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>> >>>>>>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date has >>>>>>>>>>>>>> passed and I think this is preventing me from assigning them. >>>>>>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give >>>>>>>>>>>>>> us enough time to QA. >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Best, >>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>> >>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>> Media >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Carlos! >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> No proble, we've created V2 of that deal below. Let me know >>>>>>>>>>>>>>> if you are able to locate this one :). >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon Media_Vista >>>>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* >>>>>>>>>>>>>>>> in DV360. Would you mind taking a look? >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> I wanted to check and see if you were able to locate the >>>>>>>>>>>>>>>>> deals I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We >>>>>>>>>>>>>>>>>> have provided four PG deals below. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, >>>>>>>>>>>>>>>>>> impressions and budget levels >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line >>>>>>>>>>>>>>>>>> item level or IO level (preferably line item). We recommend manually >>>>>>>>>>>>>>>>>> allocated budget to our line item >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New >>>>>>>>>>>>>>>>>> Exchanges’ >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & >>>>>>>>>>>>>>>>>> Non-participating publishers’ >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our >>>>>>>>>>>>>>>>>> side, remove on your side >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for >>>>>>>>>>>>>>>>>> display and $17 for video >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise >>>>>>>>>>>>>>>>>> on no capping of bids or predictive clearing >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in >>>>>>>>>>>>>>>>>> the DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not >>>>>>>>>>>>>>>>>> see more than 15 exposures per month >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> I also wanted to share the BLS questions for your review. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>>>>>> *Question 1 *- When you think of custom print products >>>>>>>>>>>>>>>>>> for a business, what brand comes to mind first? >>>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>>>>>>> management or HR. >>>>>>>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>>>>>>> decision maker >>>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>> *Question 1 - *When you think of custom print products >>>>>>>>>>>>>>>>>> for a wedding or family event, what brand comes to mind? >>>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding >>>>>>>>>>>>>>>>>> planning for yourself, friends, or a family member? >>>>>>>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>>>>>>> Positive >>>>>>>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with their >>>>>>>>>>>>>>>>>> wedding planning. - Positive >>>>>>>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the >>>>>>>>>>>>>>>>>> moment - Negative. >>>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez Pantoja >>>>>>>>>>>>>>>>>> <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Kindly bumping so we can get the July deals set in >>>>>>>>>>>>>>>>>>> platform today. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Mon, Jun 29, 2026 at 11:29 AM Carlos Gutierrez >>>>>>>>>>>>>>>>>>> Pantoja <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Happy to take your team's reco on this! Let us know if >>>>>>>>>>>>>>>>>>>> you recommend 50/50 split. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>

Hey Tanner, *RE: BLS questionnaire input* - the only thing I noticed is that "Vista Print" should be written as "VistaPrint" (one word) throughout. Other than that, all approved. Do we need to append any pixels for this study? Best, Carlos <http://vistaprint.com> Carlos Gutierrez (he/him) Sr. Channel Marketing Specialist, Programmatic & Streaming Media On Thu, Jul 9, 2026 at 9:27 AM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Many thanks Tanner! We are getting the PMPs accepted in platform today > (pending creatives*). > Will circle back with BLS inputs by EOW. > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 9, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Carlos, >> >> I hope you're having a nice week so far! >> >> I wanted to see if you were able to locate the 3 x PMP deals we sent >> earlier this week? Let us know if you need any help there as you look to >> get things live. In addition, keep us posted on the BLS questions under >> review. >> >> All the best! >> >> Tanner >> >> On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> As promised, find attached the updated deal details sheet. This now >>> includes the three new PMP deals and the existing PG deal. When accepting >>> the deals, try to follow the set up guidelines below. >>> >>> If you have the delivery goals for July, August and September we will >>> take that into account along with the questions for the BLS 😊. >>> >>> *Set Up Guidelines:* >>> >>> >>> *IO/ Line Item Budget*: If possible, please set at line item level or >>> IO level (preferably line item). We recommend manually allocated budget to >>> our line item >>> >>> o *Inventory*: Please select ‘No Public Inventory’ >>> >>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>> >>> o *Quality*: Please select ‘Authorized & Non-participating publishers’ >>> >>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>> your side >>> >>> o *Geo*: Set on our side, remove on your side >>> >>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>> video >>> >>> o *Bidding*: If automated bid is required, we advise on no capping of >>> bids or predictive clearing >>> >>> o *Allow List*: If an allow list is being applied in the DSP, please >>> share. We can confirm the alignment or gaps between the publishers in our >>> deals and the brand allow list >>> >>> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >>> exposures per month >>> >>> Tanner >>> >>> >>> On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> Thank you for the time just now. Below are the quick notes and items we >>>> can work towards. >>>> >>>> - SBO Video PG - pacing well >>>> - Remaining Deals - share as PMP's >>>> - BLS Questions - let us know if we need adjustments here to get >>>> approvals >>>> >>>> Chat with you soon! >>>> >>>> Tanner >>>> >>>> >>>> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Good Morning Carlos, >>>>> >>>>> I hope you enjoyed the weekend. >>>>> >>>>> We're now seeing delivery on the SBO video line. We haven't seen >>>>> delivery yet on the SBO display or wedding deals although I believe you >>>>> were awaiting creatives for those. >>>>> >>>>> Chat soon. >>>>> >>>>> Tanner >>>>> >>>>> >>>>> >>>>> >>>>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Thanks Carlos. Invite sent. >>>>>> >>>>>> Enjoy the weekend ! >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>>>> carlos.gutierrez@vista.com> wrote: >>>>>> >>>>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>>>> will join. >>>>>>> >>>>>>> >>>>>>> Best, >>>>>>> Carlos >>>>>>> >>>>>>> <http://vistaprint.com/> >>>>>>> >>>>>>> Carlos Gutierrez (he/him) >>>>>>> >>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Carlos, >>>>>>>> >>>>>>>> Absolutely, we can find time first thing Monday if you would like? >>>>>>>> Does any time between 9:00am and 11am EST work for you? >>>>>>>> >>>>>>>> The team and I just scanned the screenshots and everything looks >>>>>>>> good. We will monitor as delivery should start soon as it can be delayed >>>>>>>> slightly. >>>>>>>> >>>>>>>> In any event, I can send a short meeting invite for Monday morning >>>>>>>> so we can review everything all together. Let me know what time you prefer >>>>>>>> between 9:00am and 11am :). >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> >>>>>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>> >>>>>>>>> Hi Tanner, >>>>>>>>> >>>>>>>>> Really appreciate all your support with this launch. Do you have >>>>>>>>> time early next week to chat through PMP vs PG setup? We’ve run into more >>>>>>>>> difficulties than expected with PG. >>>>>>>>> >>>>>>>>> For the SBO video deal, this is now set up in platform and all >>>>>>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>>>>>> start picking up soon? Let me know if something looks off. >>>>>>>>> For the remaining 3 PGs, we aren’t able to activate immediately >>>>>>>>> due to creative readiness, but we’ll keep you updated. >>>>>>>>> >>>>>>>>> >>>>>>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>>>>>> >>>>>>>>> [image: image.png] >>>>>>>>> >>>>>>>>> Let me know if any questions. I'm sure we can iron most of this >>>>>>>>> out during our next call. >>>>>>>>> >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Carlos >>>>>>>>> >>>>>>>>> <http://vistaprint.com/> >>>>>>>>> >>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>> >>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>> >>>>>>>>> >>>>>>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Ewelina, >>>>>>>>>> >>>>>>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>>>>>> consumer targeting shared in the brief from earlier this year. >>>>>>>>>> >>>>>>>>>> Let me know if you have any questions or would like any >>>>>>>>>> adjustments to this. >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin < >>>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> Sorry for the double email, >>>>>>>>>>> >>>>>>>>>>> Carlos just told me the deals were accepted, >>>>>>>>>>> >>>>>>>>>>> Please confirm the targeting part only! >>>>>>>>>>> >>>>>>>>>>> best, Ewelina >>>>>>>>>>> >>>>>>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> hi Kelly, >>>>>>>>>>>> >>>>>>>>>>>> Hope you are well, >>>>>>>>>>>> >>>>>>>>>>>> We can accept video deals before the weekend, but not display. >>>>>>>>>>>> Can you adjust the start date to the 7th? >>>>>>>>>>>> >>>>>>>>>>>> Also, would you mind clarifying what targeting you are applying >>>>>>>>>>>> on your end? >>>>>>>>>>>> >>>>>>>>>>>> best, Ewelina >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>> >>>>>>>>>>>>> See the updated deals below. We are not able to set a specific >>>>>>>>>>>>> time of day, just the date. We set this to July 4. Is that okay? >>>>>>>>>>>>> >>>>>>>>>>>>> Deal Name >>>>>>>>>>>>> Deal ID >>>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>>>>>>> loopme-35458 >>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>> Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>>>>>>> loopme-35459 >>>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>>>>>>> loopme-35460 >>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>> Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>>>>>>> loopme-35461 >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date >>>>>>>>>>>>>>> has passed and I think this is preventing me from assigning them. >>>>>>>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give >>>>>>>>>>>>>>> us enough time to QA. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Carlos! >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> No proble, we've created V2 of that deal below. Let me know >>>>>>>>>>>>>>>> if you are able to locate this one :). >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon >>>>>>>>>>>>>>>>> Media_Vista Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* >>>>>>>>>>>>>>>>> in DV360. Would you mind taking a look? >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> I wanted to check and see if you were able to locate the >>>>>>>>>>>>>>>>>> deals I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We >>>>>>>>>>>>>>>>>>> have provided four PG deals below. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, >>>>>>>>>>>>>>>>>>> impressions and budget levels >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at line >>>>>>>>>>>>>>>>>>> item level or IO level (preferably line item). We recommend manually >>>>>>>>>>>>>>>>>>> allocated budget to our line item >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New >>>>>>>>>>>>>>>>>>> Exchanges’ >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & >>>>>>>>>>>>>>>>>>> Non-participating publishers’ >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our >>>>>>>>>>>>>>>>>>> side, remove on your side >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for >>>>>>>>>>>>>>>>>>> display and $17 for video >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise >>>>>>>>>>>>>>>>>>> on no capping of bids or predictive clearing >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in >>>>>>>>>>>>>>>>>>> the DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not >>>>>>>>>>>>>>>>>>> see more than 15 exposures per month >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> I also wanted to share the BLS questions for your >>>>>>>>>>>>>>>>>>> review. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>>>>>>> *Question 1 *- When you think of custom print products >>>>>>>>>>>>>>>>>>> for a business, what brand comes to mind first? >>>>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working in >>>>>>>>>>>>>>>>>>> management or HR. >>>>>>>>>>>>>>>>>>> C - No, I'm not a small business owner or small business >>>>>>>>>>>>>>>>>>> decision maker >>>>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>>> *Question 1 - *When you think of custom print products >>>>>>>>>>>>>>>>>>> for a wedding or family event, what brand comes to mind? >>>>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding >>>>>>>>>>>>>>>>>>> planning for yourself, friends, or a family member? >>>>>>>>>>>>>>>>>>> A - Yes, I'm engaged and currently planning my wedding. >>>>>>>>>>>>>>>>>>> Positive >>>>>>>>>>>>>>>>>>> B - Yes, I'm helping a friend or family member with >>>>>>>>>>>>>>>>>>> their wedding planning. - Positive >>>>>>>>>>>>>>>>>>> C - No, I'm not involved in wedding planning at the >>>>>>>>>>>>>>>>>>> moment - Negative. >>>>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:28 AM Carlos Gutierrez >>>>>>>>>>>>>>>>>>> Pantoja <carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Kindly bumping so we can get the July deals

Thanks Carlos. Noted on the slight change. Yes, now that the questions are approved we will create the BLS on the platform and generate the pixel. We will share it with you so you can add to the creatives. We will probably have this by Monday. Does that work? Have a nice weekend ahead! Tanner On Fri, Jul 10, 2026 at 2:53 PM Carlos Gutierrez Pantoja < carlos.gutierrez@vista.com> wrote: > Hey Tanner, > > *RE: BLS questionnaire input* - the only thing I noticed is that "Vista > Print" should be written as "VistaPrint" (one word) throughout. > Other than that, all approved. Do we need to append any pixels for this > study? > > > Best, > Carlos > > <http://vistaprint.com> > > Carlos Gutierrez (he/him) > > Sr. Channel Marketing Specialist, Programmatic & Streaming Media > > > On Thu, Jul 9, 2026 at 9:27 AM Carlos Gutierrez Pantoja < > carlos.gutierrez@vista.com> wrote: > >> Many thanks Tanner! We are getting the PMPs accepted in platform today >> (pending creatives*). >> Will circle back with BLS inputs by EOW. >> >> >> Best, >> Carlos >> >> <http://vistaprint.com> >> >> Carlos Gutierrez (he/him) >> >> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >> >> >> On Thu, Jul 9, 2026 at 9:21 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Carlos, >>> >>> I hope you're having a nice week so far! >>> >>> I wanted to see if you were able to locate the 3 x PMP deals we sent >>> earlier this week? Let us know if you need any help there as you look to >>> get things live. In addition, keep us posted on the BLS questions under >>> review. >>> >>> All the best! >>> >>> Tanner >>> >>> On Tue, Jul 7, 2026 at 10:06 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Carlos, >>>> >>>> As promised, find attached the updated deal details sheet. This now >>>> includes the three new PMP deals and the existing PG deal. When accepting >>>> the deals, try to follow the set up guidelines below. >>>> >>>> If you have the delivery goals for July, August and September we will >>>> take that into account along with the questions for the BLS 😊. >>>> >>>> *Set Up Guidelines:* >>>> >>>> >>>> *IO/ Line Item Budget*: If possible, please set at line item level or >>>> IO level (preferably line item). We recommend manually allocated budget to >>>> our line item >>>> >>>> o *Inventory*: Please select ‘No Public Inventory’ >>>> >>>> o *Inventory*: Ensure you *deselect* ‘Target New Exchanges’ >>>> >>>> o *Quality*: Please select ‘Authorized & Non-participating >>>> publishers’ >>>> >>>> o *Viewability/ View Completion Rate*: Set on our side, remove on >>>> your side >>>> >>>> o *Geo*: Set on our side, remove on your side >>>> >>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for display and $17 for >>>> video >>>> >>>> o *Bidding*: If automated bid is required, we advise on no capping >>>> of bids or predictive clearing >>>> >>>> o *Allow List*: If an allow list is being applied in the DSP, please >>>> share. We can confirm the alignment or gaps between the publishers in our >>>> deals and the brand allow list >>>> >>>> o *Frequency Cap*: Remove it if possible. We do not see more than 15 >>>> exposures per month >>>> >>>> Tanner >>>> >>>> >>>> On Mon, Jul 6, 2026 at 10:57 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Carlos, >>>>> >>>>> Thank you for the time just now. Below are the quick notes and items >>>>> we can work towards. >>>>> >>>>> - SBO Video PG - pacing well >>>>> - Remaining Deals - share as PMP's >>>>> - BLS Questions - let us know if we need adjustments here to get >>>>> approvals >>>>> >>>>> Chat with you soon! >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Mon, Jul 6, 2026 at 9:32 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Good Morning Carlos, >>>>>> >>>>>> I hope you enjoyed the weekend. >>>>>> >>>>>> We're now seeing delivery on the SBO video line. We haven't seen >>>>>> delivery yet on the SBO display or wedding deals although I believe you >>>>>> were awaiting creatives for those. >>>>>> >>>>>> Chat soon. >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> On Fri, Jul 3, 2026 at 6:01 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Thanks Carlos. Invite sent. >>>>>>> >>>>>>> Enjoy the weekend ! >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Fri, Jul 3, 2026 at 5:32 PM Carlos Gutierrez Pantoja < >>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>> >>>>>>>> Thank you! Let's do 10:30 Monday? from the Vista side Ewelina and I >>>>>>>> will join. >>>>>>>> >>>>>>>> >>>>>>>> Best, >>>>>>>> Carlos >>>>>>>> >>>>>>>> <http://vistaprint.com/> >>>>>>>> >>>>>>>> Carlos Gutierrez (he/him) >>>>>>>> >>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>> >>>>>>>> On Fri, Jul 3, 2026 at 3:14 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Carlos, >>>>>>>>> >>>>>>>>> Absolutely, we can find time first thing Monday if you would like? >>>>>>>>> Does any time between 9:00am and 11am EST work for you? >>>>>>>>> >>>>>>>>> The team and I just scanned the screenshots and everything looks >>>>>>>>> good. We will monitor as delivery should start soon as it can be delayed >>>>>>>>> slightly. >>>>>>>>> >>>>>>>>> In any event, I can send a short meeting invite for Monday morning >>>>>>>>> so we can review everything all together. Let me know what time you prefer >>>>>>>>> between 9:00am and 11am :). >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> >>>>>>>>> On Fri, Jul 3, 2026 at 2:25 PM Carlos Gutierrez Pantoja < >>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Tanner, >>>>>>>>>> >>>>>>>>>> Really appreciate all your support with this launch. Do you have >>>>>>>>>> time early next week to chat through PMP vs PG setup? We’ve run into more >>>>>>>>>> difficulties than expected with PG. >>>>>>>>>> >>>>>>>>>> For the SBO video deal, this is now set up in platform and all >>>>>>>>>> creatives have been assigned as of this morning, so hopefully spend should >>>>>>>>>> start picking up soon? Let me know if something looks off. >>>>>>>>>> For the remaining 3 PGs, we aren’t able to activate immediately >>>>>>>>>> due to creative readiness, but we’ll keep you updated. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> [image: a1b1df41-0ac8-4305-b823-ce123d28d444.png] >>>>>>>>>> >>>>>>>>>> [image: image.png] >>>>>>>>>> >>>>>>>>>> Let me know if any questions. I'm sure we can iron most of this >>>>>>>>>> out during our next call. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Carlos >>>>>>>>>> >>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>> >>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>> >>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming Media >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Fri, Jul 3, 2026 at 8:07 AM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Ewelina, >>>>>>>>>>> >>>>>>>>>>> No problem. The targeting is broken out in the CA - SBO and CA - >>>>>>>>>>> Wedding tabs of the attached. In those tabs you'll find the contextual and >>>>>>>>>>> behavioural audience details included to align with the SBO and Wedding >>>>>>>>>>> consumer targeting shared in the brief from earlier this year. >>>>>>>>>>> >>>>>>>>>>> Let me know if you have any questions or would like any >>>>>>>>>>> adjustments to this. >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Fri, Jul 3, 2026 at 7:59 AM Ewelina Sasin < >>>>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Sorry for the double email, >>>>>>>>>>>> >>>>>>>>>>>> Carlos just told me the deals were accepted, >>>>>>>>>>>> >>>>>>>>>>>> Please confirm the targeting part only! >>>>>>>>>>>> >>>>>>>>>>>> best, Ewelina >>>>>>>>>>>> >>>>>>>>>>>> On Fri, Jul 3, 2026 at 1:55 PM Ewelina Sasin < >>>>>>>>>>>> ewelina.sasin@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> hi Kelly, >>>>>>>>>>>>> >>>>>>>>>>>>> Hope you are well, >>>>>>>>>>>>> >>>>>>>>>>>>> We can accept video deals before the weekend, but not display. >>>>>>>>>>>>> Can you adjust the start date to the 7th? >>>>>>>>>>>>> >>>>>>>>>>>>> Also, would you mind clarifying what targeting you are >>>>>>>>>>>>> applying on your end? >>>>>>>>>>>>> >>>>>>>>>>>>> best, Ewelina >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:24 PM Tanner Kelly < >>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>> >>>>>>>>>>>>>> See the updated deals below. We are not able to set a >>>>>>>>>>>>>> specific time of day, just the date. We set this to July 4. Is that okay? >>>>>>>>>>>>>> >>>>>>>>>>>>>> Deal Name >>>>>>>>>>>>>> Deal ID >>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_V3_LM_MLMBRID6601 >>>>>>>>>>>>>> loopme-35458 >>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>> Print_mlm_CA_PG_Wedding_Display_V3_LM_MLMBRID6601 >>>>>>>>>>>>>> loopme-35459 >>>>>>>>>>>>>> Ideon Media_Vista Print_mlm_CA_PG_SBO_Video_V3_LM_MLMBRID6601 >>>>>>>>>>>>>> loopme-35460 >>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>> Print_mlm_CA_PG_Wedding_Video_V3_LM_MLMBRID6601 >>>>>>>>>>>>>> loopme-35461 >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 3:02 PM Tanner Kelly < >>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Sure thing. We will repush these now with that start date. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:50 PM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Thanks Tanner. Can you repush all 4 deals, the start date >>>>>>>>>>>>>>>> has passed and I think this is preventing me from assigning them. >>>>>>>>>>>>>>>> Can you we do a start date of July 3rd @ noon? Just to give >>>>>>>>>>>>>>>> us enough time to QA. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & Streaming >>>>>>>>>>>>>>>> Media >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 2:04 PM Tanner Kelly < >>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Carlos! >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> No proble, we've created V2 of that deal below. Let me >>>>>>>>>>>>>>>>> know if you are able to locate this one :). >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Ideon Media_Vista >>>>>>>>>>>>>>>>> Print_mlm_CA_PG_SBO_Display_V2_LM_MLMBRID6601 >>>>>>>>>>>>>>>>> ID: loopme-35452 >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 10:23 AM Carlos Gutierrez Pantoja < >>>>>>>>>>>>>>>>> carlos.gutierrez@vista.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Tanner, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thank you we are in the process of setting up this week. >>>>>>>>>>>>>>>>>> We accepted 3 deals but couldn't locate *Ideon >>>>>>>>>>>>>>>>>> Media_Vista Print_mlm_CA_PG_SBO_Display_LM_MLMBRID6601 (loopme-35399)* >>>>>>>>>>>>>>>>>> in DV360. Would you mind taking a look? >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>> Carlos >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> <http://vistaprint.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Carlos Gutierrez (he/him) >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Sr. Channel Marketing Specialist, Programmatic & >>>>>>>>>>>>>>>>>> Streaming Media >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Thu, Jul 2, 2026 at 9:28 AM Tanner Kelly < >>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Good Morning Carlos, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Do you have any plans for the 4th of July? >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> I wanted to check and see if you were able to locate the >>>>>>>>>>>>>>>>>>> deals I sent through in your DSP? Additionally, let me know if you have any >>>>>>>>>>>>>>>>>>> feedback on the questions for the BLS 😊. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> All the best, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Tanner >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Tue, Jun 30, 2026 at 10:57 AM Tanner Kelly < >>>>>>>>>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Carlos, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Find the deal detail sheet attached to this email. We >>>>>>>>>>>>>>>>>>>> have provided four PG deals below. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - SBO Video - 75% >>>>>>>>>>>>>>>>>>>> - SBO Display - 25% >>>>>>>>>>>>>>>>>>>> - Wedding Video - 75% >>>>>>>>>>>>>>>>>>>> - Wedding Display - 25% >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> When accepting the deals, look to follow the set up >>>>>>>>>>>>>>>>>>>> guidelines below. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o Please select 'PG deal' and add the CPM's, >>>>>>>>>>>>>>>>>>>> impressions and budget levels >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *IO/ Line Item Budget*: If possible, please set at >>>>>>>>>>>>>>>>>>>> line item level or IO level (preferably line item). We recommend manually >>>>>>>>>>>>>>>>>>>> allocated budget to our line item >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Inventory*: Please select ‘No Public Inventory’ >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Inventory*: Ensure you *deselect* ‘Target New >>>>>>>>>>>>>>>>>>>> Exchanges’ >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Quality*: Please select ‘Authorized & >>>>>>>>>>>>>>>>>>>> Non-participating publishers’ >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Viewability/ View Completion Rate*: Set on our >>>>>>>>>>>>>>>>>>>> side, remove on your side >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Geo*: Set on our side, remove on your side >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Fixed or Minimum Bidding*: CPM of $9 USD for >>>>>>>>>>>>>>>>>>>> display and $17 for video >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Bidding*: If automated bid is required, we advise >>>>>>>>>>>>>>>>>>>> on no capping of bids or predictive clearing >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Allow List*: If an allow list is being applied in >>>>>>>>>>>>>>>>>>>> the DSP, please share. We can confirm the alignment or gaps between the >>>>>>>>>>>>>>>>>>>> publishers in our deals and the brand allow list >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> o *Frequency Cap*: Remove it if possible. We do not >>>>>>>>>>>>>>>>>>>> see more than 15 exposures per month >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> I also wanted to share the BLS questions for your >>>>>>>>>>>>>>>>>>>> review. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *SBO:* >>>>>>>>>>>>>>>>>>>> *Question 1 *- When you think of >>>>>>>>>>>>>>>>>>>> custom print products for a business, what brand comes to mind first? >>>>>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>>>>> B - Staples - Negative >>>>>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>>>>> *Question 2* - Are you a small business owner or small >>>>>>>>>>>>>>>>>>>> business decision maker? >>>>>>>>>>>>>>>>>>>> A - I'm a small business owner >>>>>>>>>>>>>>>>>>>> B - Yes, I'm a small business decision maker, working >>>>>>>>>>>>>>>>>>>> in management or HR. >>>>>>>>>>>>>>>>>>>> C - No, I'm not a small business owner or small >>>>>>>>>>>>>>>>>>>> business decision maker >>>>>>>>>>>>>>>>>>>> *Question 3* - Do you recall seeing Vista Print ads >>>>>>>>>>>>>>>>>>>> recently? >>>>>>>>>>>>>>>>>>>> A - Yes - Positive >>>>>>>>>>>>>>>>>>>> B - Maybe - Neutral >>>>>>>>>>>>>>>>>>>> C - No - Negative. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *Wedding* >>>>>>>>>>>>>>>>>>>> *Question 1 - *When you think of custom print products >>>>>>>>>>>>>>>>>>>> for a wedding or family event, what brand comes to mind? >>>>>>>>>>>>>>>>>>>> A - VistaPrint - Positive >>>>>>>>>>>>>>>>>>>> 2 - Canva - Negative >>>>>>>>>>>>>>>>>>>> 3 - Etsy - Negative >>>>>>>>>>>>>>>>>>>> 4 - None of the Above - Neutral >>>>>>>>>>>>>>>>>>>> *Question 2 *- Are you currently working in wedding >>>>>>>>>>>>>>>>>>>> planning for yourself, friends, or a family member? >>>>>>>>>>>>>>>>>>>> A - Yes, I'm engaged and currently

Hey Karla, We noticed both LA and Miami campaigns have not launched yet. Do you know why that is? Is that because the first game starts at 3pm (EST) today? Thanks! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Patrick Clare <patrick@rebelandthorn.com> Date: Wednesday, June 10, 2026 at 3:57 PM To: Karla Dantas <karla.dantas@ideonmedia.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Thanks, Karla! I was going to reach out as the deals say June 10th start date but good to know where good to go for tomorrow. Thanks again! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==]

Hey Patrick, Thanks for reaching out! Confirming we just started seeing the first impressions. Miami: 49 impressions so far [image: image.png] LA - 29 impressions [image: image.png] Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung Sports), you’ll notice some fluctuation in avails and impressions. Most of it tends to spike right before and after the matches. So far, avails are looking really strong for both the LA and MIA deals. We’ll share another update before EOD. Cheers, Karla On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monday, April 13, 2026 at 6:06 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Thanks so much for the update, Tanner. I have sent a note to client and > will follow up asap. > > > > Thanks, > > Nicole > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Sunday, April 12, 2026 at 4:00 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Thanks for the update on this. Yes, running this in different flights is > totally doable. Since these will be programmatic PMPs, turning them on and > off and updating budget levels will be very easy. The schedule you've > outlined is also acceptable. The only suggestion would be to make that > initial test period 14-days/ 2-weeks, if possible. Having the initial days > to optimize and remove underperforming placements from the deals can help > with results and learning. > > > > If we go live with the test, we should review and align our SSP and DSP > set ups shortly after going live to ensure success. > > > > Does that answer your questions and make sense? > > > > Tanner > > > > > > > > On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner and Karla, > > > > On a call with clients, they provided an update on this support. They are > interest in testing out this support for Canada, LA and Miami but didn’t > want to invest the whole budget at once. > > > > Is it possible to proceed with running this support in different flights > to see results. I am also not sure how easy it is to turn off and, on these > lines, or to update spend. This is the example fighting I have put together > but not sure if there is a different option you recommend. > > Test Period: June 11 through 21. Smaller budget > > Reporting Analysis: June 22 through 25 > > Continuation (TBD Results): June 25 through July 19, larger budget > > > > Please let me know what is possible. > > > > Thanks, > > Nicole > > > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 31, 2026 at 3:22 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hey Nicole, > > > > Confirming the CPMs reflect the city markets below and also reflect 15s & > 30s creative. > > > > - Canada: Toronto and greater areas, Vancouver and greater areas, > Calgary, Edmonton, Montreal (Montreal French as well) > - US: LA and Miami > - India: Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, > Kolkata > > > > Since this would be a PMP activation, there are no minimum spend > requirements. > > > > In terms of DSP, we can definitely work with DV360. > > > > Let us know if you need anything from our end. > > > > > > Cheers, > > Karla > > > > > > On Tue, Mar 31, 2026 at 12:48 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Karla, > > > > Thanks so much for sharing these details. > > > > A couple additional questions or clarification points for you, > > - Please confirm that these CPM reflects the city markets below > > > - Do these CPMs reflect 15s and/ or 30s spots? > > > - Are there any minimum requirements/ costs for these efforts? > > > - Please confirm that these are still available for deals to be pushed > to our DV account. > > > > Thanks so much, > > Nicole > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 31, 2026 at 12:15 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Happy Tuesday ☺️ > > > > Please see attached the PMP recommendation for Skyscanner – FIFA World Cup > 2026. > > For *CA EN and US*, we’ve put together a list that includes CTV/OTT > inventory across premium sports environments where interest in the World > Cup is already strong, alongside general sports coverage, tournament > updates, team news, match analysis, and other fan‑focused content. We also > have 3PD segments related to Football and General Sports available. > > For *CA FR and India*, we’ve included a CTV/OTT RON list, and we can > layer the Football and General Sports 3PD segments on top of that. > > Bidding guidance and max avails based on the cities you shared for each > country are included as well. > > Please take a look, and if you have any questions, just let me know. Happy > to help > > > > Cheers, > > Karla > > > > > > > > On Fri, Mar 27, 2026 at 2:07 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Nicole, > > > > Thank you for following up with these additional details. I've sent to > have the targeting sheet adjusted to include only CTV/OTT and to break out > the cities you've called out. > > > > I will be on vacation next week but will be online for some periods. I'm > also looping in Karla from my team who heads up our programmatic and AM > team. > > > > Stay tuned for this early next week as we build the targeting list for > these different geographies. > > > > Tanner > > > > On Fri, Mar 27, 2026 at 11:20 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Thanks again for the chat. Again, here are the details I mentioned that I > am hoping you can follow up with. > > > > - Timing: 11 June through 19 July > > > - Markets: > > > - Canada: Toronto and greater areas, Vancouver and greater areas, > Calgary, Edm

Hey Patrick, Just wanted to share a new update before EOD: We are seeing stable delivery, both regions are on track with the daily impression goal: LA has delivered 48.7K impressions so far, against a

Thanks for the note, Karla! Two quick follow-up questions: * Will we be able to see performance by inventory source? You mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a weekly report by inventory * Is the inventory format skippable or non-skippable? Thanks again! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Thursday, June 11, 2026 at 5:08 PM To: Patrick Clare <patrick@rebelandthorn.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Hey Patrick, Just wanted to share a new update before EOD: We are seeing stable delivery, both regions are on track with the daily impression goal: * LA has delivered 48.7K impressions so far, against a goal of 51.2K. The remaining impressions will likely be delivered either after the Mexico vs South Africa match, or during the evening match (South Korea vs Czech Republic). * Miami has already hit its daily goal with 28.7K impressions, so delivery will pick up again tomorrow, likely around game time again. Just wanted to reassure you that pacing is set to even on our side, and it’s totally expected for impressions to spike right before, during, and right after the matches. In fact, it’s a good sign, it means delivery is aligning with peak game‑time moments, which is exactly what we want. ☺️ We'll keep monitoring delivery throughout this flight and keep you posted on how things are going. Cheers, Karla

Good Morning Patrick, Confirming we can provide performance by publisher and share weekly reports. We can share the initial CPCV and VCR later today. I believe most of the inventory is non-skip, but I'll double check and get back to you. Stay tuned! Cheers, Karla On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> wrote: > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monday, April 13, 2026 at 6:06 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Thanks so much for the update, Tanner. I have sent a note to client and > will follow up asap. > > > > Thanks, > > Nicole > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Sunday, April 12, 2026 at 4:00 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Thanks for the update on this. Yes, running this in different flights is > totally doable. Since these will be programmatic PMPs, turning them on and > off and updating budget levels will be very easy. The schedule you've > outlined is also acceptable. The only suggestion would be to make that > initial test period 14-days/ 2-weeks, if possible. Having the initial days > to optimize and remove underperforming placements from the deals can help > with results and learning. > > > > If we go live with the test, we should review and align our SSP and DSP > set ups shortly after going live to ensure success. > > > > Does that answer your questions and make sense? > > > > Tanner > > > > > > > > On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner and Karla, > > > > On a call with clients, they provided an update on this support. They are > interest in testing out this support for Canada, LA and Miami but didn’t > want to invest the whole budget at once. > > > > Is it possible to proceed with running this support in different flights > to see results. I am also not sure how easy it is to turn off and, on these > lines, or to update spend. This is the example fighting I have put together > but not sure if there is a different option you recommend. > > Test Period: June 11 through 21. Smaller budget > > Reporting Analysis: June 22 through 25 > > Continuation (TBD Results): June 25 through July 19, larger budget > > > > Please let me know what is possible. > > > > Thanks, > > Nicole > > > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 31, 2026 at 3:22 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hey Nicole, > > > > Confirming the CPMs reflect the city markets below and also reflect 15s & > 30s creative. > > > > - Canada: Toronto and greater areas, Vancouver and greater areas, > Calgary, Edmonton, Montreal (Montreal French as well) > - US: LA and Miami > - India: Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, > Kolkata > > > > Since this would be a PMP activation, there are no minimum spend > requirements. > > > > In terms of DSP, we can definitely work with DV360. > > > > Let us know if you need anything from our end. > > > > > > Cheers, > > Karla > > > > > > On Tue, Mar 31, 2026 at 12:48 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Karla, > > > > Thanks so much for sharing these details. > > > > A couple additional questions or clarification points for you, > > - Please confirm that these CPM reflects the city markets below > > > - Do these CPMs reflect 15s and/ or 30s spots? > > > - Are

Hey Patrick, Just wanted to share a few updates here: - Both campaigns are still pacing well today, we are on track with the hourly delivery goal. - The overall VCR is 98% and CPCV $0.040 USD - Confirming the inventory is non-skippable. Let me know if you have any questions. We'll keep an eye on spend over the weekend. My best, Karla On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Good Morning Patrick, > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > Cheers, > Karla > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > >> Thanks for the note, Karla! >> >> >> >> Two quick follow-up questions: >> >> - Will we be able to see performance by inventory source? You >> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >> weekly report by inventory >> - Is the inventory format skippable or non-skippable? >> >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Thursday, June 11, 2026 at 5:08 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a new update before EOD: >> >> >> >> We are seeing stable delivery, both regions are on track with the daily >> impression goal: >> >> - LA has delivered 48.7K impressions so far, against a goal of 51.2K. >> The remaining impressions will likely be delivered either after the Mexico >> vs South Africa match, or during the evening match (South Korea vs Czech >> Republic). >> - Miami has already hit its daily goal with 28.7K impressions, so >> delivery will pick up again tomorrow, likely around game time again. >> >> Just wanted to reassure you that pacing is set to even on our side, and >> it’s totally expected for impressions to spike right before, during, and >> right after the matches. In fact, it’s a good sign, it means delivery is >> aligning with peak game‑time moments, which is exactly what we want. ☺️ >> >> >> >> We'll keep monitoring delivery throughout this flight and keep you posted >> on how things are going. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hey Patrick, >> >> >> >> Thanks for reaching out! >> >> >> >> Confirming we just started seeing the first impressions. >> >> >> >> Miami: 49 impressions so far >> >> >> >> LA - 29 impressions >> >> >> >> Since we’ve got Live Sports publishers on the deals (like DAZN and >> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >> Most of it tends to spike right before and after the matches. So far, >> avails are looking really strong for both the LA and MIA deals. >> >> We’ll share another update before EOD. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> >> >> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> We noticed both LA and Miami campaigns have not launched yet. Do you know >> why that is? Is that because the first game starts at 3pm (EST) today? >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Patrick Clare <patrick@rebelandthorn.com> >> *Date: *Wednesday, June 10, 2026 at 3:57 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Thanks, Karla! >> >> I was going to reach out as the deals say June 10th start date but good >> to know where good to go for tomorrow. >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, June 10, 2026 at 12:27 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick and Nicole, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Just wanted to confirm that we reviewed the deal setup on our end, and >> everything looks good to go for tomorrow. Details are below. >> >> >> >> >> >> Let us know if you have everything you need for tomorrow’s activation. If >> anything comes up or you need a hand with the setup, we’re more than happy >> to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Thanks for confirming that the Flight 1 deals have been accepted. Much >> appreciated! Noted on Flight 2 as well. >> >> About the cancellation terms, our PG deals follow IAB standards, so we >> typically just need a 10‑business‑day notice. >> >> I’ll keep an eye out and let you know once we start seeing activity on >> June 11. In the meantime, if anything comes up or you need anything from >> us, just let me know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> The long weekend was great, thanks. Hope you enjoyed it as well! >> >> >> >> We’ve accepted and configured the flight 1 deals for Miami and LA so let >> us know if everything looks good on your end. >> >> >> >> We of course hope this test performs well but given this is still a test, >> we’re going to hold off on accepting the second flights for now. After the >> first 7 – 10 days we’ll probably have a good read on performance and if >> it’s trending well, we’ll accept + configure flight 2 then. >> >> >> >> Lastly, I don’t believe we have an MSA with Ideon but can you confirm the >> cancellation terms for PG deals? I believe the terms are usually based on a >> MSA so if you can confirm that would be awesome. >> >> >> >> Thanks again, Karla! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 19, 2026 at 10:27 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Hope you enjoyed the long weekend ☺️ >> >> >> >> Were you able to accept and set up the deals? If you’re still running >> into any issues, just let us know. Happy to help! >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in to see if you were able to find and accept the deals on >> your end. >> >> >> >> Let us know if you need assistance. We'd be happy to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> You should be all set to accept the deals as PG on your side, no manual >> setup needed. Looks like they were getting blocked from pushing through >> earlier, but that’s been sorted out and everything’s been pushed over now. >> >> >> >> Let us know if you can see them on your end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope you had a great weekend and jumping in here on the deal setup. >> >> >> >> Are the deals to be setup manually on our end? I don’t see any deals to >> be accepted + configured in our USD DV360 seat yet but let me know if they >> have to be setup manually. >> >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Monday, May 11, 2026 at 10:05 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Monday ☺️ >> >> >> >> Confirming the deals have been pushed to your seat. Please find the deal >> details sheet attached. >> >> >> >> When accepting the deals, please select PG instead of PMP, and ensure the >> CPM is aligned with $39 USD. >> >> >> >> If you have any questions, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Thanks so much for the update, Karla >> >> >> >> Have a good weekend. >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, May 8, 2026 at 10:35 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Friday ☺️ >> >> >> >> Just wanted to share a quick update on the deals. We’re running into a >> few platform issues on our side and have already looped in support. We’re >> aiming to have everything pushed to your seat by Monday. >> >> >> >> If you need anything in the meantime, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> thanks so much, Karla >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, May 6, 2026 at 1:49 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Nicole, >> >> >> >> Sorry for the double tap here, but I actually just chatted with the team >> and we can execute this campaign via PG, so you can disregard the notes >> below regarding PMP. >> >> >> >> I'll get the deals set up and share the details once they're ready for >> acceptance. Stay tuned! ☺️ >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Nicole, >> >> >> >> That’s wonderful news! We’re really excited about this opportunity! ☺️ >> >> I just have a couple of quick questions/comments before we start setting >> up the deals, just to make sure we’re fully aligned on the details: >> >> - Just to confirm, you’re looking to run on CTV inventory, correct? >> - Since you have dedicated budgets for each city, we’ll send separate >> deals for each geo for the test budget. If performance is strong, you can >> continue using the same deals for the second flight. Since these will be >> PMPs, we’ll have the flexibility to do that. >> - For context on how we structure PMPs: we typically send deals from >> three different supply sources. Over time, we’ve seen that applying >> multiple supply sources to the same line improves performance and cost >> efficiency, since the DSP will naturally bid on the best‑performing >> inventory. So in this case, once the deals are pushed to your seat, you >> should see three deals for LA and three deals for Miami. >> >> Let us know if everything looks aligned, and we’ll get started on our end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner, >> >> >> >> Great news, we have received the green light on the FIFA support for the >> US. Please see the approved support below. Clients would like to test >> this support which is why we have two-line items per city. As a result, I >> am not sure if it makes sense to send both bookings at once and wait until >> we know we would like to proceed with the second flighting. >> >> >> >> *Placement* >> >> *Market* >> >> *Timing* >> >> *Est. Impressions * >> >> *CPM* >> >> *Investment* >> >> FIFA Test Budget >> >> LA >> >> June 11 to 23 >> >> 663,137 >> >> $39.00 >> >> $25,862 >> >> FIFA Budget, tbd Performance >> >> LA >> >> June 29 to July 19 >> >> 1,071,222 >> >> $39.00 >> >> $41,778 >> >> FIFA Test Budget >> >> MIA >> >> June 11 to 23 >> >> 373,015 >> >> $39.00 >> >> $14,548 >> >> FIFA Budget, tbd Performance >> >> MIA >> >> June 29 to July 19 >> >> 602,562 >> >> $39.00 >> >> $23,500 >> >> *Total* >> >> *$105,687* >> >> >> >> In addition to this, we will be running this support through our DV >> account. Details are as follows to send through deals >> >> >> >> *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* >> >> >> >> Please let me know if you have any questions or need anything futher. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> >> >> >> >> *From: *Nicole McCourt <nicole@rebelandthorn.com> >> *Date: *Monday, April 13, 2026 at 6:06 PM >> *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities | Ideon Media >> >> Thanks so much for the update, Tanner. I have sent a note to client and >> will follow up asap. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Sunday, April 12, 2026 at 4:00 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities | Ideon Media >> >> Hi Nicole, >> >> >> >> Thanks for the update on this. Yes, running this in different flights is >> totally doable. Since these will be programmatic PMPs, turning them on and >> off and updating budget levels will be very easy. The schedule you've >> outlined is also acceptable. The only suggestion would be to make that >> initial test period 14-days/ 2-weeks, if possible. Having the initial days >> to optimize and remove underperforming placements from the deals can help >> with results and learning. >> >> >> >> If we go live with the test, we should review and align our SSP and DSP >> set ups shortly after going live to ensure success. >> >> >> >> Does that answer your questions and make sense? >> >> >> >> Tanner >> >> >> >> >> >> >> >> On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner and Karla, >> >> >> >> On a call with clients, they provided an update on this support. They are >> interest in testing out this support for Canada, LA and Miami but didn’t >> want to invest the whole budget at once. >> >> >> >> Is it possible to proceed with running this support in different flights >> to see results. I am also not sure how easy it is to turn off and, on these >> lines, or to update spend. This is the example fighting I have put together >> but not sure if there is a different option you recommend. >> >> Test Period: June 11 through 21. Smaller budget >> >> Reporting Analysis: June 22 through 25 >> >> Continuation (TBD Results): June 25 through July 19, larger budget >> >> >> >> Please let me know what is possible. >> >> >> >> Thanks, >

Hey Karla, Hope the week is going well! Would it be possible to provide a week 1 reports by publisher that the Miami and LA deals are running on? Just a simple excel file of completes, imps, and cost would be great. Thanks in advance! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Friday, June 12, 2026 at 3:09 PM To: Patrick Clare <patrick@rebelandthorn.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Hey Patrick, Just wanted to share a few updates here: * Both campaigns are still pacing well today, we are on track with the hourly delivery goal. * The overall VCR is 98% and CPCV $0.040 USD * Confirming the inventory is non-skippable. Let me know if you have any questions. We'll keep an eye on spend over the weekend. My best, Karla

Hi Patrick, Happy Friday Jr ☺️ Not a problem! Please see the report attached. Most impressions were delivered on Samsung Sports on both Miami and LA markets this week. If you have any questions, just let us know. My best, Karla On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > Hope the week is going well! > > Would it be possible to provide a week 1 reports by publisher that the > Miami and LA deals are running on? Just a simple excel file of completes, > imps, and cost would be great. > > > > Thanks in advance! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 3:09 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a few updates here: > > - Both campaigns are still pacing well today, we are on track with the > hourly delivery goal. > - The overall VCR is 98% and CPCV $0.040 USD > - Confirming the inventory is non-skippable. > > Let me know if you have any questions. We'll keep an eye on spend over the > weekend. > > > > > > My best, > > Karla > > > > > > On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Good Morning Patrick, > > > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monday, April 13, 2026 at 6:06 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Thanks so much for the update, Tanner. I have sent a note to client and > will follow up asap. > > > > Thanks, > > Nicole > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Sunday, April 12, 2026 at 4:00 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Thanks for the update on this. Yes, running this in different flights is > totally doable. Since these will be programmatic PMPs, turning them on and > off and updating budget levels will be very easy. The schedule you've > outlined is also acceptable. The only suggestion would be to make that > initial test period 14-days/ 2-weeks, if possible. Having the initial days > to optimize and remove underperforming placements from the deals can help > with results and learning. > > > > If we go live with the test, we should review and align our SSP and DSP > set ups shortly after going live to ensure success. > > > > Does that answer your questions and make sense? > > > > Tanner > > > > > > > > On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner and Karla, > > > > On a call with clients, they provided an update on this support. They are > interest in testing out this support for Canada, LA and Miami but didn’t > want to invest the whole budget at once. > > > > Is it possible to proceed with running this support in different flights > to see results. I am also not sure how easy it is to turn off and, on these > lines

Hi Patrick, Happy Tuesday ☺️ Quick update on our end: the deals are pacing to deliver in full across both markets. Are you planning to activate the Flight 2 deals that kick off next Monday? We’d love to keep things moving and continue supporting this campaign. Cheers, Karla On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Patrick, > > Happy Friday Jr ☺️ > > Not a problem! Please see the report attached. Most impressions were > delivered on Samsung Sports on both Miami and LA markets this week. > > If you have any questions, just let us know. > > > My best, > Karla > > > > On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > >> Hey Karla, >> >> >> >> Hope the week is going well! >> >> Would it be possible to provide a week 1 reports by publisher that the >> Miami and LA deals are running on? Just a simple excel file of completes, >> imps, and cost would be great. >> >> >> >> Thanks in advance! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, June 12, 2026 at 3:09 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a few updates here: >> >> - Both campaigns are still pacing well today, we are on track with >> the hourly delivery goal. >> - The overall VCR is 98% and CPCV $0.040 USD >> - Confirming the inventory is non-skippable. >> >> Let me know if you have any questions. We'll keep an eye on spend over >> the weekend. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Good Morning Patrick, >> >> >> >> Confirming we can provide performance by publisher and share weekly >> reports. We can share the initial CPCV and VCR later today. >> >> >> >> I believe most of the inventory is non-skip, but I'll double check and >> get back to you. Stay tuned! >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Thanks for the note, Karla! >> >> >> >> Two quick follow-up questions: >> >> - Will we be able to see performance by inventory source? You >> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >> weekly report by inventory >> - Is the inventory format skippable or non-skippable? >> >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Thursday, June 11, 2026 at 5:08 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a new update before EOD: >> >> >> >> We are seeing stable delivery, both regions are on track with the daily >> impression goal: >> >> - LA has delivered 48.7K impressions so far, against a goal of 51.2K. >> The remaining impressions will likely be delivered either after the Mexico >> vs South Africa match, or during the evening match (South Korea vs Czech >> Republic). >> - Miami has already hit its daily goal with 28.7K impressions, so >> delivery will pick up again tomorrow, likely around game time again. >> >> Just wanted to reassure you that pacing is set to even on our side, and >> it’s totally expected for impressions to spike right before, during, and >> right after the matches. In fact, it’s a good sign, it means delivery is >> aligning with peak game‑time moments, which is exactly what we want. ☺️ >> >> >> >> We'll keep monitoring delivery throughout this flight and keep you posted >> on how things are going. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hey Patrick, >> >> >> >> Thanks for reaching out! >> >> >> >> Confirming we just started seeing the first impressions. >> >> >> >> Miami: 49 impressions so far >> >> >> >> LA - 29 impressions >> >> >> >> Since we’ve got Live Sports publishers on the deals (like DAZN and >> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >> Most of it tends to spike right before and after the matches. So far, >> avails are looking really strong for both the LA and MIA deals. >> >> We’ll share another update before EOD. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> >> >> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> We noticed both LA and Miami campaigns have not launched yet. Do you know >> why that is? Is that because the first game starts at 3pm (EST) today? >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Patrick Clare <patrick@rebelandthorn.com> >> *Date: *Wednesday, June 10, 2026 at 3:57 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Thanks, Karla! >> >> I was going to reach out as the deals say June 10th start date but good >> to know where good to go for tomorrow. >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, June 10, 2026 at 12:27 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick and Nicole, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Just wanted to confirm that we reviewed the deal setup on our end, and >> everything looks good to go for tomorrow. Details are below. >> >> >> >> >> >> Let us know if you have everything you need for tomorrow’s activation. If >> anything comes up or you need a hand with the setup, we’re more than happy >> to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Thanks for confirming that the Flight 1 deals have been accepted. Much >> appreciated! Noted on Flight 2 as well. >> >> About the cancellation terms, our PG deals follow IAB standards, so we >> typically just need a 10‑business‑day notice. >> >> I’ll keep an eye out and let you know once we start seeing activity on >> June 11. In the meantime, if anything comes up or you need anything from >> us, just let me know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> The long weekend was great, thanks. Hope you enjoyed it as well! >> >> >> >> We’ve accepted and configured the flight 1 deals for Miami and LA so let >> us know if everything looks good on your end. >> >> >> >> We of course hope this test performs well but given this is still a test, >> we’re going to hold off on accepting the second flights for now. After the >> first 7 – 10 days we’ll probably have a good read on performance and if >> it’s trending well, we’ll accept + configure flight 2 then. >> >> >> >> Lastly, I don’t believe we have an MSA with Ideon but can you confirm the >> cancellation terms for PG deals? I believe the terms are usually based on a >> MSA so if you can confirm that would be awesome. >> >> >> >> Thanks again, Karla! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 19, 2026 at 10:27 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Hope you enjoyed the long weekend ☺️ >> >> >> >> Were you able to accept and set up the deals? If you’re still running >> into any issues, just let us know. Happy to help! >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in to see if you were able to find and accept the deals on >> your end. >> >> >> >> Let us know if you need assistance. We'd be happy to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> You should be all set to accept the deals as PG on your side, no manual >> setup needed. Looks like they were getting blocked from pushing through >> earlier, but that’s been sorted out and everything’s been pushed over now. >> >> >> >> Let us know if you can see them on your end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope you had a great weekend and jumping in here on the deal setup. >> >> >> >> Are the deals to be setup manually on our end? I don’t see any deals to >> be accepted + configured in our USD DV360 seat yet but let me know if they >> have to be setup manually. >> >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Monday, May 11, 2026 at 10:05 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Monday ☺️ >> >> >> >> Confirming the deals have been pushed to your seat. Please find the deal >> details sheet attached. >> >> >> >> When accepting the deals, please select PG instead of PMP, and ensure the >> CPM is aligned with $39 USD. >> >> >> >> If you have any questions, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Thanks so much for the update, Karla >> >> >> >> Have a good weekend. >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, May 8, 2026 at 10:35 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Friday ☺️ >> >> >> >> Just wanted to share a quick update on the deals. We’re running into a >> few platform issues on our side and have already looped in support. We’re >> aiming to have everything pushed to your seat by Monday. >> >> >> >> If you need anything in the meantime, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> thanks so much, Karla >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, May 6, 2026 at 1:49 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Nicole, >> >> >> >> Sorry for the double tap here, but I actually just chatted with the team >> and we can execute this campaign via PG, so you can disregard the notes >> below regarding PMP. >> >> >> >> I'll get the deals set up and share the details once they're ready for >> acceptance. Stay tuned! ☺️ >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Nicole, >> >> >> >> That’s wonderful news! We’re really excited about this opportunity! ☺️ >> >> I just have a couple of quick questions/comments before we start setting >> up the deals, just to make sure we’re fully aligned on the details: >> >> - Just to confirm, you’re looking to run on CTV inventory, correct? >> - Since you have dedicated budgets for each city, we’ll send separate >> deals for each geo for the test budget. If performance is strong, you can >> continue using the same deals for the second flight. Since these will be >> PMPs, we’ll have the flexibility to do that. >> - For context on how we structure PMPs: we typically send deals from >> three different supply sources. Over time, we’ve seen that applying >> multiple supply sources to the same line improves performance and cost >> efficiency, since the DSP will naturally bid on the best‑performing >> inventory. So in this case, once the deals are pushed to your seat, you >> should see three deals for LA and three deals for Miami. >> >> Let us know if everything looks aligned, and we’ll get started on our end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner, >> >> >> >> Great news, we have received the green light on the FIFA support for the >> US. Please see the approved support below. Clients would like to test >> this support which is why we have two-line items per city. As a result, I >> am not sure if it makes sense to send both bookings at once and wait until >> we know we would like to proceed with the second flighting. >> >> >> >> *Placement* >> >> *Market* >> >> *Timing* >> >> *Est. Impressions * >> >> *CPM* >> >> *Investment* >> >> FIFA Test Budget >> >> LA >> >> June 11 to 23 >> >> 663,137 >> >> $39.00 >> >> $25,862 >> >> FIFA Budget, tbd Performance >> >> LA >> >> June 29 to July 19 >> >> 1,071,222 >> >> $39.00 >> >> $41,778 >> >> FIFA Test Budget >> >> MIA >> >> June 11 to 23 >> >> 373,015 >> >> $39.00 >> >> $14,548 >> >> FIFA Budget, tbd Performance >> >> MIA >> >> June 29 to July 19 >> >> 602,562 >> >> $39.00 >> >> $23,500 >> >> *Total* >> >> *$105,687* >> >> >> >> In addition to this, we will be running this support through our DV >> account. Details are as follows to send through deals >> >> >> >> *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* >> >> >> >> Please let me know if you have any questions or need anything futher. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> >> >> >> >> *From: *Nicole McCourt <nicole@rebelandthorn.com> >> *Date: *Monday, April 13, 2026 at 6:06 PM >> *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities | Ideon Media >> >> Thanks so much for the update, Tanner. I have sent a note to client and >> will follow up asap. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Sunday, April 12, 2026 at 4:00 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities |

Hey Karla, Thanks for checking in! We are connecting with the client tomorrow for a review of the first flight so we’ll confirm next steps tomorrow. Thanks! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, June 23, 2026 at 9:57 AM To: Patrick Clare <patrick@rebelandthorn.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Hi Patrick, Happy Tuesday ☺️ Quick update on our end: the deals are pacing to deliver in full across both markets. Are you planning to activate the Flight 2 deals that kick off next Monday? We’d love to keep things moving and continue supporting this campaign. Cheers, Karla

Hey Patrick, Sounds good! We'll stay tuned for your updates. In the meantime, just wanted to share the Flight 1 results: *LA Flight 1* Impression goal: 663,137 Impressions delivered: 663,128 Media Spend goal: $25,862 USD Media Spend delivered: $25,860 USD *Miami Flight 1* Impression goal: 373,015 Media Spend goal: 373, 015 Media Spend goal: $14,548 USD Media Spend delivered: $14,548 USD The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are updating the publisher report sent last week and will share it by tomorrow. Cheers, Karla On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > Thanks for checking in! > > > > We are connecting with the client tomorrow for a review of the first > flight so we’ll confirm next steps tomorrow. > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, June 23, 2026 at 9:57 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Quick update on our end: the deals are pacing to deliver in full across > both markets. > > Are you planning to activate the Flight 2 deals that kick off next Monday? > We’d love to keep things moving and continue supporting this campaign. > > > > Cheers, > > Karla > > > > > > On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Friday Jr ☺️ > > > > Not a problem! Please see the report attached. Most impressions were > delivered on Samsung Sports on both Miami and LA markets this week. > > > > If you have any questions, just let us know. > > > > > > My best, > > Karla > > > > > > > > On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope the week is going well! > > Would it be possible to provide a week 1 reports by publisher that the > Miami and LA deals are running on? Just a simple excel file of completes, > imps, and cost would be great. > > > > Thanks in advance! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 3:09 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a few updates here: > > - Both campaigns are still pacing well today, we are on track with the > hourly delivery goal. > - The overall VCR is 98% and CPCV $0.040 USD > - Confirming the inventory is non-skippable. > > Let me know if you have any questions. We'll keep an eye on spend over the > weekend. > > > > > > My best, > > Karla > > > > > > On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Good Morning Patrick, > > > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monda

Hey Patrick, Happy Friday Jr ☺️ I'm sharing the attached spend and impressions report for each publisher and market for Flight 1. If anything comes up, feel free to reach out. We’ll keep an eye out for your updates on Flight 2. Cheers, Karla On Wed, Jun 24, 2026 at 2:26 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Patrick, > > Sounds good! We'll stay tuned for your updates. > > In the meantime, just wanted to share the Flight 1 results: > > *LA Flight 1* > Impression goal: 663,137 > Impressions delivered: 663,128 > Media Spend goal: $25,862 USD > Media Spend delivered: $25,860 USD > > *Miami Flight 1* > Impression goal: 373,015 > Media Spend goal: 373, 015 > Media Spend goal: $14,548 USD > Media Spend delivered: $14,548 USD > > The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are > updating the publisher report sent last week and will share it by tomorrow. > > > Cheers, > Karla > > > On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > >> Hey Karla, >> >> >> >> Thanks for checking in! >> >> >> >> We are connecting with the client tomorrow for a review of the first >> flight so we’ll confirm next steps tomorrow. >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, June 23, 2026 at 9:57 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Quick update on our end: the deals are pacing to deliver in full across >> both markets. >> >> Are you planning to activate the Flight 2 deals that kick off next >> Monday? We’d love to keep things moving and continue supporting this >> campaign. >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Happy Friday Jr ☺️ >> >> >> >> Not a problem! Please see the report attached. Most impressions were >> delivered on Samsung Sports on both Miami and LA markets this week. >> >> >> >> If you have any questions, just let us know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> >> >> On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope the week is going well! >> >> Would it be possible to provide a week 1 reports by publisher that the >> Miami and LA deals are running on? Just a simple excel file of completes, >> imps, and cost would be great. >> >> >> >> Thanks in advance! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, June 12, 2026 at 3:09 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a few updates here: >> >> - Both campaigns are still pacing well today, we are on track with >> the hourly delivery goal. >> - The overall VCR is 98% and CPCV $0.040 USD >> - Confirming the inventory is non-skippable. >> >> Let me know if you have any questions. We'll keep an eye on spend over >> the weekend. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Good Morning Patrick, >> >> >> >> Confirming we can provide performance by publisher and share weekly >> reports. We can share the initial CPCV and VCR later today. >> >> >> >> I believe most of the inventory is non-skip, but I'll double check and >> get back to you. Stay tuned! >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Thanks for the note, Karla! >> >> >> >> Two quick follow-up questions: >> >> - Will we be able to see performance by inventory source? You >> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >> weekly report by inventory >> - Is the inventory format skippable or non-skippable? >> >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Thursday, June 11, 2026 at 5:08 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a new update before EOD: >> >> >> >> We are seeing stable delivery, both regions are on track with the daily >> impression goal: >> >> - LA has delivered 48.7K impressions so far, against a goal of 51.2K. >> The remaining impressions will likely be delivered either after the Mexico >> vs South Africa match, or during the evening match (South Korea vs Czech >> Republic). >> - Miami has already hit its daily goal with 28.7K impressions, so >> delivery will pick up again tomorrow, likely around game time again. >> >> Just wanted to reassure you that pacing is set to even on our side, and >> it’s totally expected for impressions to spike right before, during, and >> right after the matches. In fact, it’s a good sign, it means delivery is >> aligning with peak game‑time moments, which is exactly what we want. ☺️ >> >> >> >> We'll keep monitoring delivery throughout this flight and keep you posted >> on how things are going. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hey Patrick, >> >> >> >> Thanks for reaching out! >> >> >> >> Confirming we just started seeing the first impressions. >> >> >> >> Miami: 49 impressions so far >> >> >> >> LA - 29 impressions >> >> >> >> Since we’ve got Live Sports publishers on the deals (like DAZN and >> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >> Most of it tends to spike right before and after the matches. So far, >> avails are looking really strong for both the LA and MIA deals. >> >> We’ll share another update before EOD. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> >> >> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> We noticed both LA and Miami campaigns have not launched yet. Do you know >> why that is? Is that because the first game starts at 3pm (EST) today? >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Patrick Clare <patrick@rebelandthorn.com> >> *Date: *Wednesday, June 10, 2026 at 3:57 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Thanks, Karla! >> >> I was going to reach out as the deals say June 10th start date but good >> to know where good to go for tomorrow. >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, June 10, 2026 at 12:27 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick and Nicole, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Just wanted to confirm that we reviewed the deal setup on our end, and >> everything looks good to go for tomorrow. Details are below. >> >> >> >> >> >> Let us know if you have everything you need for tomorrow’s activation. If >> anything comes up or you need a hand with the setup, we’re more than happy >> to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Thanks for confirming that the Flight 1 deals have been accepted. Much >> appreciated! Noted on Flight 2 as well. >> >> About the cancellation terms, our PG deals follow IAB standards, so we >> typically just need a 10‑business‑day notice. >> >> I’ll keep an eye out and let you know once we start seeing activity on >> June 11. In the meantime, if anything comes up or you need anything from >> us, just let me know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> The long weekend was great, thanks. Hope you enjoyed it as well! >> >> >> >> We’ve accepted and configured the flight 1 deals for Miami and LA so let >> us know if everything looks good on your end. >> >> >> >> We of course hope this test performs well but given this is still a test, >> we’re going to hold off on accepting the second flights for now. After the >> first 7 – 10 days we’ll probably have a good read on performance and if >> it’s trending well, we’ll accept + configure flight 2 then. >> >> >> >> Lastly, I don’t believe we have an MSA with Ideon but can you confirm the >> cancellation terms for PG deals? I believe the terms are usually based on a >> MSA so if you can confirm that would be awesome. >> >> >> >> Thanks again, Karla! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 19, 2026 at 10:27 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Hope you enjoyed the long weekend ☺️ >> >> >> >> Were you able to accept and set up the deals? If you’re still running >> into any issues, just let us know. Happy to help! >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in to see if you were able to find and accept the deals on >> your end. >> >> >> >> Let us know if you need assistance. We'd be happy to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> You should be all set to accept the deals as PG on your side, no manual >> setup needed. Looks like they were getting blocked from pushing through >> earlier, but that’s been sorted out and everything’s been pushed over now. >> >> >> >> Let us know if you can see them on your end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope you had a great weekend and jumping in here on the deal setup. >> >> >> >> Are the deals to be setup manually on our end? I don’t see any deals to >> be accepted + configured in our USD DV360 seat yet but let me know if they >> have to be setup manually. >> >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Monday, May 11, 2026 at 10:05 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Monday ☺️ >> >> >> >> Confirming the deals have been pushed to your seat. Please find the deal >> details sheet attached. >> >> >> >> When accepting the deals, please select PG instead of PMP, and ensure the >> CPM is aligned with $39 USD. >> >> >> >> If you have any questions, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Thanks so much for the update, Karla >> >> >> >> Have a good weekend. >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, May 8, 2026 at 10:35 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Friday ☺️ >> >> >> >> Just wanted to share a quick update on the deals. We’re running into a >> few platform issues on our side and have already looped in support. We’re >> aiming to have everything pushed to your seat by Monday. >> >> >> >> If you need anything in the meantime, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> thanks so much, Karla >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, May 6, 2026 at 1:49 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Nicole, >> >> >> >> Sorry for the double tap here, but I actually just chatted with the team >> and we can execute this campaign via PG, so you can disregard the notes >> below regarding PMP. >> >> >> >> I'll get the deals set up and share the details once they're ready for >> acceptance. Stay tuned! ☺️ >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Nicole, >> >> >> >> That’s wonderful news! We’re really excited about this opportunity! ☺️ >> >> I just have a couple of quick questions/comments before we start setting >> up the deals, just to make sure we’re fully aligned on the details: >> >> - Just to confirm, you’re looking to run on CTV inventory, correct? >> - Since you have dedicated budgets for each city, we’ll send separate >> deals for each geo for the test budget. If performance is strong, you can >> continue using the same deals for the second flight. Since these will be >> PMPs, we’ll have the flexibility to do that. >> - For context on how we structure PMPs: we typically send deals from >> three different supply sources. Over time, we’ve seen that applying >> multiple supply sources to the same line improves performance and cost >> efficiency, since the DSP will naturally bid on the best‑performing >> inventory. So in this case, once the deals are pushed to your seat, you >> should see three deals for LA and three deals for Miami. >> >> Let us know if everything looks aligned, and we’ll get started on our end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner, >> >> >> >> Great news, we have received the green light

Thanks Karla! On Thu, Jun 25, 2026 at 2:21 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Patrick, > > Happy Friday Jr ☺️ > > I'm sharing the attached spend and impressions report for each publisher > and market for Flight 1. > > If anything comes up, feel free to reach out. We’ll keep an eye out for > your updates on Flight 2. > > > Cheers, > Karla > > > On Wed, Jun 24, 2026 at 2:26 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Patrick, >> >> Sounds good! We'll stay tuned for your updates. >> >> In the meantime, just wanted to share the Flight 1 results: >> >> *LA Flight 1* >> Impression goal: 663,137 >> Impressions delivered: 663,128 >> Media Spend goal: $25,862 USD >> Media Spend delivered: $25,860 USD >> >> *Miami Flight 1* >> Impression goal: 373,015 >> Media Spend goal: 373, 015 >> Media Spend goal: $14,548 USD >> Media Spend delivered: $14,548 USD >> >> The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are >> updating the publisher report sent last week and will share it by tomorrow. >> >> >> Cheers, >> Karla >> >> >> On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >>> Hey Karla, >>> >>> >>> >>> Thanks for checking in! >>> >>> >>> >>> We are connecting with the client tomorrow for a review of the first >>> flight so we’ll confirm next steps tomorrow. >>> >>> >>> Thanks! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Tuesday, June 23, 2026 at 9:57 AM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Patrick, >>> >>> >>> >>> Happy Tuesday ☺️ >>> >>> >>> >>> Quick update on our end: the deals are pacing to deliver in full across >>> both markets. >>> >>> Are you planning to activate the Flight 2 deals that kick off next >>> Monday? We’d love to keep things moving and continue supporting this >>> campaign. >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> Happy Friday Jr ☺️ >>> >>> >>> >>> Not a problem! Please see the report attached. Most impressions were >>> delivered on Samsung Sports on both Miami and LA markets this week. >>> >>> >>> >>> If you have any questions, just let us know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> >>> >>> On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare < >>> patrick@rebelandthorn.com> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> Hope the week is going well! >>> >>> Would it be possible to provide a week 1 reports by publisher that the >>> Miami and LA deals are running on? Just a simple excel file of completes, >>> imps, and cost would be great. >>> >>> >>> >>> Thanks in advance! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Friday, June 12, 2026 at 3:09 PM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hey Patrick, >>> >>> >>> >>> Just wanted to share a few updates here: >>> >>> - Both campaigns are still pacing well today, we are on track with >>> the hourly delivery goal. >>> - The overall VCR is 98% and CPCV $0.040 USD >>> - Confirming the inventory is non-skippable. >>> >>> Let me know if you have any questions. We'll keep an eye on spend over >>> the weekend. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Good Morning Patrick, >>> >>> >>> >>> Confirming we can provide performance by publisher and share weekly >>> reports. We can share the initial CPCV and VCR later today. >>> >>> >>> >>> I believe most of the inventory is non-skip, but I'll double check and >>> get back to you. Stay tuned! >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> >>> wrote: >>> >>> Thanks for the note, Karla! >>> >>> >>> >>> Two quick follow-up questions: >>> >>> - Will we be able to see performance by inventory source? You >>> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >>> weekly report by inventory >>> - Is the inventory format skippable or non-skippable? >>> >>> >>> >>> Thanks again! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Thursday, June 11, 2026 at 5:08 PM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hey Patrick, >>> >>> >>> >>> Just wanted to share a new update before EOD: >>> >>> >>> >>> We are seeing stable delivery, both regions are on track with the daily >>> impression goal: >>> >>> - LA has delivered 48.7K impressions so far, against a goal of >>> 51.2K. The remaining impressions will likely be delivered either after the >>> Mexico vs South Africa match, or during the evening match (South Korea vs >>> Czech Republic). >>> - Miami has already hit its daily goal with 28.7K impressions, so >>> delivery will pick up again tomorrow, likely around game time again. >>> >>> Just wanted to reassure you that pacing is set to even on our side, and >>> it’s totally expected for impressions to spike right before, during, and >>> right after the matches. In fact, it’s a good sign, it means delivery is >>> aligning with peak game‑time moments, which is exactly what we want. ☺️ >>> >>> >>> >>> We'll keep monitoring delivery throughout this flight and keep you >>> posted on how things are going. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hey Patrick, >>> >>> >>> >>> Thanks for reaching out! >>> >>> >>> >>> Confirming we just started seeing the first impressions. >>> >>> >>> >>> Miami: 49 impressions so far >>> >>> >>> >>> LA - 29 impressions >>> >>> >>> >>> Since we’ve got Live Sports publishers on the deals (like DAZN and >>> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >>> Most of it tends to spike right before and after the matches. So far, >>> avails are looking really strong for both the LA and MIA deals. >>> >>> We’ll share another update before EOD. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare < >>> patrick@rebelandthorn.com> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> We noticed both LA and Miami campaigns have not launched yet. Do you >>> know why that is? Is that because the first game starts at 3pm (EST) today? >>> >>> Thanks! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Patrick Clare <patrick@rebelandthorn.com> >>> *Date: *Wednesday, June 10, 2026 at 3:57 PM >>> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Thanks, Karla! >>> >>> I was going to reach out as the deals say June 10th start date but good >>> to know where good to go for tomorrow. >>> >>> >>> Thanks again! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Wednesday, June 10, 2026 at 12:27 PM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Patrick and Nicole, >>> >>> >>> >>> Happy Hump Day ☺️ >>> >>> >>> >>> Just wanted to confirm that we reviewed the deal setup on our end, and >>> everything looks good to go for tomorrow. Details are below. >>> >>> >>> >>> >>> >>> Let us know if you have everything you need for tomorrow’s activation. >>> If anything comes up or you need a hand with the setup, we’re more than >>> happy to help. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Tue, May 19, 2026 at 2:46 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> Thanks for confirming that the Flight 1 deals have been accepted. Much >>> appreciated! Noted on Flight 2 as well. >>> >>> About the cancellation terms, our PG deals follow IAB standards, so we >>> typically just need a 10‑business‑day notice. >>> >>> I’ll keep an eye out and let you know once we start seeing activity on >>> June 11. In the meantime, if anything comes up or you need anything from >>> us, just let me know. >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >>> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> The long weekend was great, thanks. Hope you enjoyed it as well! >>> >>> >>> >>> We’ve accepted and configured the flight 1 deals for Miami and LA so let >>> us know if everything looks good on your end. >>> >>> >>> >>> We of course hope this test performs well but given this is still a >>> test, we’re going to hold off on accepting the second flights for now. >>> After the first 7 – 10 days we’ll probably have a good read on performance >>> and if it’s trending well, we’ll accept + configure flight 2 then. >>> >>> >>> >>> Lastly, I don’t believe we have an MSA with Ideon but can you confirm >>> the cancellation terms for PG deals? I believe the terms are usually based >>> on a MSA so if you can confirm that would be awesome. >>> >>> >>> >>> Thanks again, Karla! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Tuesday, May 19, 2026 at 10:27 AM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Patrick, >>> >>> >>> >>> Hope you enjoyed the long weekend ☺️ >>> >>> >>> >>> Were you able to accept and set up the deals? If you’re still running >>> into any issues, just let us know. Happy to help! >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> Happy Tuesday ☺️ >>> >>> >>> >>> Just checking in to see if you were able to find and accept the deals on >>> your end. >>> >>> >>> >>> Let us know if you need assistance. We'd be happy to help. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> You should be all set to accept the deals as PG on your side, no manual >>> setup needed. Looks like they were getting blocked from pushing through >>> earlier, but that’s been sorted out and everything’s been pushed over now. >>> >>> >>> >>> Let us know if you can see them on your end. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Mon, May 11, 2026 at 10:26 AM Patrick Clare < >>> patrick@rebelandthorn.com> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> Hope you had a great weekend and jumping in here on the deal setup. >>> >>> >>> >>> Are the deals to be setup manually on our end? I don’t see any deals to >>> be accepted + configured in our USD DV360 seat yet but let me know if they >>> have to be setup manually. >>> >>> >>> >>> Thanks! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Monday, May 11, 2026 at 10:05 AM >>> *To: *Nicole McCourt <nicole@rebelandthorn.com> >>> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >>> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Nicole, >>> >>> >>> >>> Happy Monday ☺️ >>> >>> >>> >>> Confirming the deals have been pushed to your seat. Please find the deal >>> details sheet attached. >>> >>> >>> >>> When accepting the deals, please select PG instead of PMP, and ensure >>> the CPM is aligned with $39 USD. >>> >>> >>> >>> If you have any questions, just let me know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >>> wrote: >>> >>> Thanks so much for the update, Karla >>> >>> >>> >>> Have a good weekend. >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Friday, May 8, 2026 at 10:35 AM >>> *To: *Nicole McCourt <nicole@rebelandthorn.com> >>> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >>> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Nicole, >>> >>> >>> >>> Happy Friday ☺️ >>> >>> >>> >>> Just wanted to share a quick update on the deals. We’re running into a >>> few platform issues on our side and have already looped in support. We’re >>> aiming to have everything pushed to your seat by Monday. >>> >>> >>> >>> If you need anything in the meantime, just let me know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >>> wrote: >>> >>> thanks so much, Karla >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Wednesday, May 6, 2026 at 1:49 PM >>> *To: *Nicole McCourt <nicole@rebelandthorn.com> >>> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >>> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hey Nicole, >>> >>> >>> >>> Sorry for the double tap here, but I actually just chatted with the team >>> and we can execute this campaign via PG, so you can disregard the notes >>> below regarding PMP. >>> >>> >>> >>> I'll get the deals set up and share the details once they're ready for >>> acceptance. Stay tuned! ☺️ >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Wed, May 6, 2026 at 11:27 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Nicole, >>> >>> >>> >>> That’s wonderful news! We’re really excited about this opportunity! ☺️ >>> >>> I just have a couple of quick questions/comments before we start setting >>> up the deals, just to make sure we’re fully aligned on the details: >>> >>> - Just to confirm, you’re looking to run on CTV inventory, correct? >>> - Since you have dedicated budgets for each city, we’ll send >>> separate d

Hey Karla, Thanks for sending the impression report! Unfortunately, we will not be activating the second flight for the LA and Miami campaigns, which is down to CPCV and reach performance. Our CPCV and CPM were much higher than all of our current CTV campaigns, along with a significantly higher cost per reach (spend / unique reach). I see we ran a majority of our impressions on Samsung Sports, but it’s hard for us to validate what inventory / video content we ran on that platform. If we ran in-game or within the World Cup games we could validate the higher CPM (which leads to higher CPCV) and high cost-per-reach. Sincere thank you for the quick and prompt response + performance reports over the course of the campaign. The service and support was greatly appreciated and not moving forward for the second flight was down to performance. Thanks again! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==]

Hi Patrick, All good here. Thanks for the update. I will relay the message to our adops team. Have a nice weekend. Tanner On Fri, Jun 26, 2026 at 11:50 AM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > Thanks for sending the impression report! > > > > Unfortunately, we will not be activating the second flight for the LA and > Miami campaigns, which is down to CPCV and reach performance. Our CPCV and > CPM were much higher than all of our current CTV campaigns, along with a > significantly higher cost per reach (spend / unique reach). > > > > I see we ran a majority of our impressions on Samsung Sports, but it’s > hard for us to validate what inventory / video content we ran on that > platform. If we ran in-game or within the World Cup games we could validate > the higher CPM (which leads to higher CPCV) and high cost-per-reach. > > > > Sincere thank you for the quick and prompt response + performance reports > over the course of the campaign. The service and support was greatly > appreciated and not moving forward for the second flight was down to > performance. > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 25, 2026 at 2:21 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Happy Friday Jr ☺️ > > > > I'm sharing the attached spend and impressions report for each publisher > and market for Flight 1. > > > > If anything comes up, feel free to reach out. We’ll keep an eye out for > your updates on Flight 2. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 24, 2026 at 2:26 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Sounds good! We'll stay tuned for your updates. > > > > In the meantime, just wanted to share the Flight 1 results: > > > > *LA Flight 1* > > Impression goal: 663,137 > > Impressions delivered: 663,128 > > Media Spend goal: $25,862 USD > > Media Spend delivered: $25,860 USD > > > > *Miami Flight 1* > > Impression goal: 373,015 > > Media Spend goal: 373, 015 > > Media Spend goal: $14,548 USD > > Media Spend delivered: $14,548 USD > > > > The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are > updating the publisher report sent last week and will share it by tomorrow. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Thanks for checking in! > > > > We are connecting with the client tomorrow for a review of the first > flight so we’ll confirm next steps tomorrow. > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, June 23, 2026 at 9:57 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Quick update on our end: the deals are pacing to deliver in full across > both markets. > > Are you planning to activate the Flight 2 deals that kick off next Monday? > We’d love to keep things moving and continue supporting this campaign. > > > > Cheers, > > Karla > > > > > > On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Friday Jr ☺️ > > > > Not a problem! Please see the report attached. Most impressions were > delivered on Samsung Sports on both Miami and LA markets this week. > > > > If you have any questions, just let us know. > > > > > > My best, > > Karla > > > > > > > > On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope the week is going well! > > Would it be possible to provide a week 1 reports by publisher that the > Miami and LA deals are running on? Just a simple excel file of completes, > imps, and cost would be great. > > > > Thanks in advance! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 3:09 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a few updates here: > > - Both campaigns are still pacing well today, we are on track with the > hourly delivery goal. > - The overall VCR is 98% and CPCV $0.040 USD > - Confirming the inventory is non-skippable. > > Let me know if you have any questions. We'll keep an eye on spend over the > weekend. > > > > > > My best, > > Karla > > > > > > On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Good Morning Patrick, > > > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each c

Hey Karla, We noticed both LA and Miami campaigns have not launched yet. Do you know why that is? Is that because the first game starts at 3pm (EST) today? Thanks! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Patrick Clare <patrick@rebelandthorn.com> Date: Wednesday, June 10, 2026 at 3:57 PM To: Karla Dantas <karla.dantas@ideonmedia.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Thanks, Karla! I was going to reach out as the deals say June 10th start date but good to know where good to go for tomorrow. Thanks again! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==]

Hey Patrick, Thanks for reaching out! Confirming we just started seeing the first impressions. Miami: 49 impressions so far [image: image.png] LA - 29 impressions [image: image.png] Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung Sports), you’ll notice some fluctuation in avails and impressions. Most of it tends to spike right before and after the matches. So far, avails are looking really strong for both the LA and MIA deals. We’ll share another update before EOD. Cheers, Karla On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monday, April 13, 2026 at 6:06 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Thanks so much for the update, Tanner. I have sent a note to client and > will follow up asap. > > > > Thanks, > > Nicole > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Sunday, April 12, 2026 at 4:00 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Thanks for the update on this. Yes, running this in different flights is > totally doable. Since these will be programmatic PMPs, turning them on and > off and updating budget levels will be very easy. The schedule you've > outlined is also acceptable. The only suggestion would be to make that > initial test period 14-days/ 2-weeks, if possible. Having the initial days > to optimize and remove underperforming placements from the deals can help > with results and learning. > > > > If we go live with the test, we should review and align our SSP and DSP > set ups shortly after going live to ensure success. > > > > Does that answer your questions and make sense? > > > > Tanner > > > > > > > > On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner and Karla, > > > > On a call with clients, they provided an update on this support. They are > interest in testing out this support for Canada, LA and Miami but didn’t > want to invest the whole budget at once. > > > > Is it possible to proceed with running this support in different flights > to see results. I am also not sure how easy it is to turn off and, on these > lines, or to update spend. This is the example fighting I have put together > but not sure if there is a different option you recommend. > > Test Period: June 11 through 21. Smaller budget > > Reporting Analysis: June 22 through 25 > > Continuation (TBD Results): June 25 through July 19, larger budget > > > > Please let me know what is possible. > > > > Thanks, > > Nicole > > > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 31, 2026 at 3:22 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hey Nicole, > > > > Confirming the CPMs reflect the city markets below and also reflect 15s & > 30s creative. > > > > - Canada: Toronto and greater areas, Vancouver and greater areas, > Calgary, Edmonton, Montreal (Montreal French as well) > - US: LA and Miami > - India: Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, > Kolkata > > > > Since this would be a PMP activation, there are no minimum spend > requirements. > > > > In terms of DSP, we can definitely work with DV360. > > > > Let us know if you need anything from our end. > > > > > > Cheers, > > Karla > > > > > > On Tue, Mar 31, 2026 at 12:48 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Karla, > > > > Thanks so much for sharing these details. > > > > A couple additional questions or clarification points for you, > > - Please confirm that these CPM reflects the city markets below > > > - Do these CPMs reflect 15s and/ or 30s spots? > > > - Are there any minimum requirements/ costs for these efforts? > > > - Please confirm that these are still available for deals to be pushed > to our DV account. > > > > Thanks so much, > > Nicole > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 31, 2026 at 12:15 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Happy Tuesday ☺️ > > > > Please see attached the PMP recommendation for Skyscanner – FIFA World Cup > 2026. > > For *CA EN and US*, we’ve put together a list that includes CTV/OTT > inventory across premium sports environments where interest in the World > Cup is already strong, alongside general sports coverage, tournament > updates, team news, match analysis, and other fan‑focused content. We also > have 3PD segments related to Football and General Sports available. > > For *CA FR and India*, we’ve included a CTV/OTT RON list, and we can > layer the Football and General Sports 3PD segments on top of that. > > Bidding guidance and max avails based on the cities you shared for each > country are included as well. > > Please take a look, and if you have any questions, just let me know. Happy > to help > > > > Cheers, > > Karla > > > > > > > > On Fri, Mar 27, 2026 at 2:07 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > > Hi Nicole, > > > > Thank you for following up with these additional details. I've sent to > have the targeting sheet adjusted to include only CTV/OTT and to break out > the cities you've called out. > > > > I will be on vacation next week but will be online for some periods. I'm > also looping in Karla from my team who heads up our programmatic and AM > team. > > > > Stay tuned for this early next week as we build the targeting list for > these different geographies. > > > > Tanner > > > > On Fri, Mar 27, 2026 at 11:20 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Thanks again for the chat. Again, here are the details I mentioned that I > am hoping you can follow up with. > > > > - Timing: 11 June through 19 July > > > - Markets: > > > - Canada: Toronto and greater areas, Vancouver and greater areas, > Calgary, Edm

Hey Patrick, Just wanted to share a new update before EOD: We are seeing stable delivery, both regions are on track with the daily impression goal: LA has delivered 48.7K impressions so far, against a

Thanks for the note, Karla! Two quick follow-up questions: * Will we be able to see performance by inventory source? You mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a weekly report by inventory * Is the inventory format skippable or non-skippable? Thanks again! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Thursday, June 11, 2026 at 5:08 PM To: Patrick Clare <patrick@rebelandthorn.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Hey Patrick, Just wanted to share a new update before EOD: We are seeing stable delivery, both regions are on track with the daily impression goal: * LA has delivered 48.7K impressions so far, against a goal of 51.2K. The remaining impressions will likely be delivered either after the Mexico vs South Africa match, or during the evening match (South Korea vs Czech Republic). * Miami has already hit its daily goal with 28.7K impressions, so delivery will pick up again tomorrow, likely around game time again. Just wanted to reassure you that pacing is set to even on our side, and it’s totally expected for impressions to spike right before, during, and right after the matches. In fact, it’s a good sign, it means delivery is aligning with peak game‑time moments, which is exactly what we want. ☺️ We'll keep monitoring delivery throughout this flight and keep you posted on how things are going. Cheers, Karla

Good Morning Patrick, Confirming we can provide performance by publisher and share weekly reports. We can share the initial CPCV and VCR later today. I believe most of the inventory is non-skip, but I'll double check and get back to you. Stay tuned! Cheers, Karla On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> wrote: > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monday, April 13, 2026 at 6:06 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Thanks so much for the update, Tanner. I have sent a note to client and > will follow up asap. > > > > Thanks, > > Nicole > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Sunday, April 12, 2026 at 4:00 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Thanks for the update on this. Yes, running this in different flights is > totally doable. Since these will be programmatic PMPs, turning them on and > off and updating budget levels will be very easy. The schedule you've > outlined is also acceptable. The only suggestion would be to make that > initial test period 14-days/ 2-weeks, if possible. Having the initial days > to optimize and remove underperforming placements from the deals can help > with results and learning. > > > > If we go live with the test, we should review and align our SSP and DSP > set ups shortly after going live to ensure success. > > > > Does that answer your questions and make sense? > > > > Tanner > > > > > > > > On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner and Karla, > > > > On a call with clients, they provided an update on this support. They are > interest in testing out this support for Canada, LA and Miami but didn’t > want to invest the whole budget at once. > > > > Is it possible to proceed with running this support in different flights > to see results. I am also not sure how easy it is to turn off and, on these > lines, or to update spend. This is the example fighting I have put together > but not sure if there is a different option you recommend. > > Test Period: June 11 through 21. Smaller budget > > Reporting Analysis: June 22 through 25 > > Continuation (TBD Results): June 25 through July 19, larger budget > > > > Please let me know what is possible. > > > > Thanks, > > Nicole > > > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, March 31, 2026 at 3:22 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hey Nicole, > > > > Confirming the CPMs reflect the city markets below and also reflect 15s & > 30s creative. > > > > - Canada: Toronto and greater areas, Vancouver and greater areas, > Calgary, Edmonton, Montreal (Montreal French as well) > - US: LA and Miami > - India: Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, > Kolkata > > > > Since this would be a PMP activation, there are no minimum spend > requirements. > > > > In terms of DSP, we can definitely work with DV360. > > > > Let us know if you need anything from our end. > > > > > > Cheers, > > Karla > > > > > > On Tue, Mar 31, 2026 at 12:48 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Karla, > > > > Thanks so much for sharing these details. > > > > A couple additional questions or clarification points for you, > > - Please confirm that these CPM reflects the city markets below > > > - Do these CPMs reflect 15s and/ or 30s spots? > > > - Are

Hey Patrick, Just wanted to share a few updates here: - Both campaigns are still pacing well today, we are on track with the hourly delivery goal. - The overall VCR is 98% and CPCV $0.040 USD - Confirming the inventory is non-skippable. Let me know if you have any questions. We'll keep an eye on spend over the weekend. My best, Karla On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Good Morning Patrick, > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > Cheers, > Karla > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > >> Thanks for the note, Karla! >> >> >> >> Two quick follow-up questions: >> >> - Will we be able to see performance by inventory source? You >> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >> weekly report by inventory >> - Is the inventory format skippable or non-skippable? >> >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Thursday, June 11, 2026 at 5:08 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a new update before EOD: >> >> >> >> We are seeing stable delivery, both regions are on track with the daily >> impression goal: >> >> - LA has delivered 48.7K impressions so far, against a goal of 51.2K. >> The remaining impressions will likely be delivered either after the Mexico >> vs South Africa match, or during the evening match (South Korea vs Czech >> Republic). >> - Miami has already hit its daily goal with 28.7K impressions, so >> delivery will pick up again tomorrow, likely around game time again. >> >> Just wanted to reassure you that pacing is set to even on our side, and >> it’s totally expected for impressions to spike right before, during, and >> right after the matches. In fact, it’s a good sign, it means delivery is >> aligning with peak game‑time moments, which is exactly what we want. ☺️ >> >> >> >> We'll keep monitoring delivery throughout this flight and keep you posted >> on how things are going. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hey Patrick, >> >> >> >> Thanks for reaching out! >> >> >> >> Confirming we just started seeing the first impressions. >> >> >> >> Miami: 49 impressions so far >> >> >> >> LA - 29 impressions >> >> >> >> Since we’ve got Live Sports publishers on the deals (like DAZN and >> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >> Most of it tends to spike right before and after the matches. So far, >> avails are looking really strong for both the LA and MIA deals. >> >> We’ll share another update before EOD. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> >> >> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> We noticed both LA and Miami campaigns have not launched yet. Do you know >> why that is? Is that because the first game starts at 3pm (EST) today? >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Patrick Clare <patrick@rebelandthorn.com> >> *Date: *Wednesday, June 10, 2026 at 3:57 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Thanks, Karla! >> >> I was going to reach out as the deals say June 10th start date but good >> to know where good to go for tomorrow. >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, June 10, 2026 at 12:27 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick and Nicole, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Just wanted to confirm that we reviewed the deal setup on our end, and >> everything looks good to go for tomorrow. Details are below. >> >> >> >> >> >> Let us know if you have everything you need for tomorrow’s activation. If >> anything comes up or you need a hand with the setup, we’re more than happy >> to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Thanks for confirming that the Flight 1 deals have been accepted. Much >> appreciated! Noted on Flight 2 as well. >> >> About the cancellation terms, our PG deals follow IAB standards, so we >> typically just need a 10‑business‑day notice. >> >> I’ll keep an eye out and let you know once we start seeing activity on >> June 11. In the meantime, if anything comes up or you need anything from >> us, just let me know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> The long weekend was great, thanks. Hope you enjoyed it as well! >> >> >> >> We’ve accepted and configured the flight 1 deals for Miami and LA so let >> us know if everything looks good on your end. >> >> >> >> We of course hope this test performs well but given this is still a test, >> we’re going to hold off on accepting the second flights for now. After the >> first 7 – 10 days we’ll probably have a good read on performance and if >> it’s trending well, we’ll accept + configure flight 2 then. >> >> >> >> Lastly, I don’t believe we have an MSA with Ideon but can you confirm the >> cancellation terms for PG deals? I believe the terms are usually based on a >> MSA so if you can confirm that would be awesome. >> >> >> >> Thanks again, Karla! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 19, 2026 at 10:27 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Hope you enjoyed the long weekend ☺️ >> >> >> >> Were you able to accept and set up the deals? If you’re still running >> into any issues, just let us know. Happy to help! >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in to see if you were able to find and accept the deals on >> your end. >> >> >> >> Let us know if you need assistance. We'd be happy to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> You should be all set to accept the deals as PG on your side, no manual >> setup needed. Looks like they were getting blocked from pushing through >> earlier, but that’s been sorted out and everything’s been pushed over now. >> >> >> >> Let us know if you can see them on your end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope you had a great weekend and jumping in here on the deal setup. >> >> >> >> Are the deals to be setup manually on our end? I don’t see any deals to >> be accepted + configured in our USD DV360 seat yet but let me know if they >> have to be setup manually. >> >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Monday, May 11, 2026 at 10:05 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Monday ☺️ >> >> >> >> Confirming the deals have been pushed to your seat. Please find the deal >> details sheet attached. >> >> >> >> When accepting the deals, please select PG instead of PMP, and ensure the >> CPM is aligned with $39 USD. >> >> >> >> If you have any questions, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Thanks so much for the update, Karla >> >> >> >> Have a good weekend. >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, May 8, 2026 at 10:35 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Friday ☺️ >> >> >> >> Just wanted to share a quick update on the deals. We’re running into a >> few platform issues on our side and have already looped in support. We’re >> aiming to have everything pushed to your seat by Monday. >> >> >> >> If you need anything in the meantime, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> thanks so much, Karla >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, May 6, 2026 at 1:49 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Nicole, >> >> >> >> Sorry for the double tap here, but I actually just chatted with the team >> and we can execute this campaign via PG, so you can disregard the notes >> below regarding PMP. >> >> >> >> I'll get the deals set up and share the details once they're ready for >> acceptance. Stay tuned! ☺️ >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Nicole, >> >> >> >> That’s wonderful news! We’re really excited about this opportunity! ☺️ >> >> I just have a couple of quick questions/comments before we start setting >> up the deals, just to make sure we’re fully aligned on the details: >> >> - Just to confirm, you’re looking to run on CTV inventory, correct? >> - Since you have dedicated budgets for each city, we’ll send separate >> deals for each geo for the test budget. If performance is strong, you can >> continue using the same deals for the second flight. Since these will be >> PMPs, we’ll have the flexibility to do that. >> - For context on how we structure PMPs: we typically send deals from >> three different supply sources. Over time, we’ve seen that applying >> multiple supply sources to the same line improves performance and cost >> efficiency, since the DSP will naturally bid on the best‑performing >> inventory. So in this case, once the deals are pushed to your seat, you >> should see three deals for LA and three deals for Miami. >> >> Let us know if everything looks aligned, and we’ll get started on our end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner, >> >> >> >> Great news, we have received the green light on the FIFA support for the >> US. Please see the approved support below. Clients would like to test >> this support which is why we have two-line items per city. As a result, I >> am not sure if it makes sense to send both bookings at once and wait until >> we know we would like to proceed with the second flighting. >> >> >> >> *Placement* >> >> *Market* >> >> *Timing* >> >> *Est. Impressions * >> >> *CPM* >> >> *Investment* >> >> FIFA Test Budget >> >> LA >> >> June 11 to 23 >> >> 663,137 >> >> $39.00 >> >> $25,862 >> >> FIFA Budget, tbd Performance >> >> LA >> >> June 29 to July 19 >> >> 1,071,222 >> >> $39.00 >> >> $41,778 >> >> FIFA Test Budget >> >> MIA >> >> June 11 to 23 >> >> 373,015 >> >> $39.00 >> >> $14,548 >> >> FIFA Budget, tbd Performance >> >> MIA >> >> June 29 to July 19 >> >> 602,562 >> >> $39.00 >> >> $23,500 >> >> *Total* >> >> *$105,687* >> >> >> >> In addition to this, we will be running this support through our DV >> account. Details are as follows to send through deals >> >> >> >> *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* >> >> >> >> Please let me know if you have any questions or need anything futher. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> >> >> >> >> *From: *Nicole McCourt <nicole@rebelandthorn.com> >> *Date: *Monday, April 13, 2026 at 6:06 PM >> *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities | Ideon Media >> >> Thanks so much for the update, Tanner. I have sent a note to client and >> will follow up asap. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Sunday, April 12, 2026 at 4:00 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities | Ideon Media >> >> Hi Nicole, >> >> >> >> Thanks for the update on this. Yes, running this in different flights is >> totally doable. Since these will be programmatic PMPs, turning them on and >> off and updating budget levels will be very easy. The schedule you've >> outlined is also acceptable. The only suggestion would be to make that >> initial test period 14-days/ 2-weeks, if possible. Having the initial days >> to optimize and remove underperforming placements from the deals can help >> with results and learning. >> >> >> >> If we go live with the test, we should review and align our SSP and DSP >> set ups shortly after going live to ensure success. >> >> >> >> Does that answer your questions and make sense? >> >> >> >> Tanner >> >> >> >> >> >> >> >> On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner and Karla, >> >> >> >> On a call with clients, they provided an update on this support. They are >> interest in testing out this support for Canada, LA and Miami but didn’t >> want to invest the whole budget at once. >> >> >> >> Is it possible to proceed with running this support in different flights >> to see results. I am also not sure how easy it is to turn off and, on these >> lines, or to update spend. This is the example fighting I have put together >> but not sure if there is a different option you recommend. >> >> Test Period: June 11 through 21. Smaller budget >> >> Reporting Analysis: June 22 through 25 >> >> Continuation (TBD Results): June 25 through July 19, larger budget >> >> >> >> Please let me know what is possible. >> >> >> >> Thanks, >

Hey Karla, Hope the week is going well! Would it be possible to provide a week 1 reports by publisher that the Miami and LA deals are running on? Just a simple excel file of completes, imps, and cost would be great. Thanks in advance! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Friday, June 12, 2026 at 3:09 PM To: Patrick Clare <patrick@rebelandthorn.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Hey Patrick, Just wanted to share a few updates here: * Both campaigns are still pacing well today, we are on track with the hourly delivery goal. * The overall VCR is 98% and CPCV $0.040 USD * Confirming the inventory is non-skippable. Let me know if you have any questions. We'll keep an eye on spend over the weekend. My best, Karla

Hi Patrick, Happy Friday Jr ☺️ Not a problem! Please see the report attached. Most impressions were delivered on Samsung Sports on both Miami and LA markets this week. If you have any questions, just let us know. My best, Karla On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > Hope the week is going well! > > Would it be possible to provide a week 1 reports by publisher that the > Miami and LA deals are running on? Just a simple excel file of completes, > imps, and cost would be great. > > > > Thanks in advance! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 3:09 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a few updates here: > > - Both campaigns are still pacing well today, we are on track with the > hourly delivery goal. > - The overall VCR is 98% and CPCV $0.040 USD > - Confirming the inventory is non-skippable. > > Let me know if you have any questions. We'll keep an eye on spend over the > weekend. > > > > > > My best, > > Karla > > > > > > On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Good Morning Patrick, > > > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monday, April 13, 2026 at 6:06 PM > *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Thanks so much for the update, Tanner. I have sent a note to client and > will follow up asap. > > > > Thanks, > > Nicole > > > > *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> > *Date: *Sunday, April 12, 2026 at 4:00 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> > *Subject: *Re: FIFA World Cup Opportunities | Ideon Media > > Hi Nicole, > > > > Thanks for the update on this. Yes, running this in different flights is > totally doable. Since these will be programmatic PMPs, turning them on and > off and updating budget levels will be very easy. The schedule you've > outlined is also acceptable. The only suggestion would be to make that > initial test period 14-days/ 2-weeks, if possible. Having the initial days > to optimize and remove underperforming placements from the deals can help > with results and learning. > > > > If we go live with the test, we should review and align our SSP and DSP > set ups shortly after going live to ensure success. > > > > Does that answer your questions and make sense? > > > > Tanner > > > > > > > > On Fri, Apr 10, 2026 at 11:36 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner and Karla, > > > > On a call with clients, they provided an update on this support. They are > interest in testing out this support for Canada, LA and Miami but didn’t > want to invest the whole budget at once. > > > > Is it possible to proceed with running this support in different flights > to see results. I am also not sure how easy it is to turn off and, on these > lines

Hi Patrick, Happy Tuesday ☺️ Quick update on our end: the deals are pacing to deliver in full across both markets. Are you planning to activate the Flight 2 deals that kick off next Monday? We’d love to keep things moving and continue supporting this campaign. Cheers, Karla On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Patrick, > > Happy Friday Jr ☺️ > > Not a problem! Please see the report attached. Most impressions were > delivered on Samsung Sports on both Miami and LA markets this week. > > If you have any questions, just let us know. > > > My best, > Karla > > > > On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > >> Hey Karla, >> >> >> >> Hope the week is going well! >> >> Would it be possible to provide a week 1 reports by publisher that the >> Miami and LA deals are running on? Just a simple excel file of completes, >> imps, and cost would be great. >> >> >> >> Thanks in advance! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, June 12, 2026 at 3:09 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a few updates here: >> >> - Both campaigns are still pacing well today, we are on track with >> the hourly delivery goal. >> - The overall VCR is 98% and CPCV $0.040 USD >> - Confirming the inventory is non-skippable. >> >> Let me know if you have any questions. We'll keep an eye on spend over >> the weekend. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Good Morning Patrick, >> >> >> >> Confirming we can provide performance by publisher and share weekly >> reports. We can share the initial CPCV and VCR later today. >> >> >> >> I believe most of the inventory is non-skip, but I'll double check and >> get back to you. Stay tuned! >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Thanks for the note, Karla! >> >> >> >> Two quick follow-up questions: >> >> - Will we be able to see performance by inventory source? You >> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >> weekly report by inventory >> - Is the inventory format skippable or non-skippable? >> >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Thursday, June 11, 2026 at 5:08 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a new update before EOD: >> >> >> >> We are seeing stable delivery, both regions are on track with the daily >> impression goal: >> >> - LA has delivered 48.7K impressions so far, against a goal of 51.2K. >> The remaining impressions will likely be delivered either after the Mexico >> vs South Africa match, or during the evening match (South Korea vs Czech >> Republic). >> - Miami has already hit its daily goal with 28.7K impressions, so >> delivery will pick up again tomorrow, likely around game time again. >> >> Just wanted to reassure you that pacing is set to even on our side, and >> it’s totally expected for impressions to spike right before, during, and >> right after the matches. In fact, it’s a good sign, it means delivery is >> aligning with peak game‑time moments, which is exactly what we want. ☺️ >> >> >> >> We'll keep monitoring delivery throughout this flight and keep you posted >> on how things are going. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hey Patrick, >> >> >> >> Thanks for reaching out! >> >> >> >> Confirming we just started seeing the first impressions. >> >> >> >> Miami: 49 impressions so far >> >> >> >> LA - 29 impressions >> >> >> >> Since we’ve got Live Sports publishers on the deals (like DAZN and >> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >> Most of it tends to spike right before and after the matches. So far, >> avails are looking really strong for both the LA and MIA deals. >> >> We’ll share another update before EOD. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> >> >> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> We noticed both LA and Miami campaigns have not launched yet. Do you know >> why that is? Is that because the first game starts at 3pm (EST) today? >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Patrick Clare <patrick@rebelandthorn.com> >> *Date: *Wednesday, June 10, 2026 at 3:57 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Thanks, Karla! >> >> I was going to reach out as the deals say June 10th start date but good >> to know where good to go for tomorrow. >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, June 10, 2026 at 12:27 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick and Nicole, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Just wanted to confirm that we reviewed the deal setup on our end, and >> everything looks good to go for tomorrow. Details are below. >> >> >> >> >> >> Let us know if you have everything you need for tomorrow’s activation. If >> anything comes up or you need a hand with the setup, we’re more than happy >> to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Thanks for confirming that the Flight 1 deals have been accepted. Much >> appreciated! Noted on Flight 2 as well. >> >> About the cancellation terms, our PG deals follow IAB standards, so we >> typically just need a 10‑business‑day notice. >> >> I’ll keep an eye out and let you know once we start seeing activity on >> June 11. In the meantime, if anything comes up or you need anything from >> us, just let me know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> The long weekend was great, thanks. Hope you enjoyed it as well! >> >> >> >> We’ve accepted and configured the flight 1 deals for Miami and LA so let >> us know if everything looks good on your end. >> >> >> >> We of course hope this test performs well but given this is still a test, >> we’re going to hold off on accepting the second flights for now. After the >> first 7 – 10 days we’ll probably have a good read on performance and if >> it’s trending well, we’ll accept + configure flight 2 then. >> >> >> >> Lastly, I don’t believe we have an MSA with Ideon but can you confirm the >> cancellation terms for PG deals? I believe the terms are usually based on a >> MSA so if you can confirm that would be awesome. >> >> >> >> Thanks again, Karla! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 19, 2026 at 10:27 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Hope you enjoyed the long weekend ☺️ >> >> >> >> Were you able to accept and set up the deals? If you’re still running >> into any issues, just let us know. Happy to help! >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in to see if you were able to find and accept the deals on >> your end. >> >> >> >> Let us know if you need assistance. We'd be happy to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> You should be all set to accept the deals as PG on your side, no manual >> setup needed. Looks like they were getting blocked from pushing through >> earlier, but that’s been sorted out and everything’s been pushed over now. >> >> >> >> Let us know if you can see them on your end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope you had a great weekend and jumping in here on the deal setup. >> >> >> >> Are the deals to be setup manually on our end? I don’t see any deals to >> be accepted + configured in our USD DV360 seat yet but let me know if they >> have to be setup manually. >> >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Monday, May 11, 2026 at 10:05 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Monday ☺️ >> >> >> >> Confirming the deals have been pushed to your seat. Please find the deal >> details sheet attached. >> >> >> >> When accepting the deals, please select PG instead of PMP, and ensure the >> CPM is aligned with $39 USD. >> >> >> >> If you have any questions, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Thanks so much for the update, Karla >> >> >> >> Have a good weekend. >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, May 8, 2026 at 10:35 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Friday ☺️ >> >> >> >> Just wanted to share a quick update on the deals. We’re running into a >> few platform issues on our side and have already looped in support. We’re >> aiming to have everything pushed to your seat by Monday. >> >> >> >> If you need anything in the meantime, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> thanks so much, Karla >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, May 6, 2026 at 1:49 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Nicole, >> >> >> >> Sorry for the double tap here, but I actually just chatted with the team >> and we can execute this campaign via PG, so you can disregard the notes >> below regarding PMP. >> >> >> >> I'll get the deals set up and share the details once they're ready for >> acceptance. Stay tuned! ☺️ >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Nicole, >> >> >> >> That’s wonderful news! We’re really excited about this opportunity! ☺️ >> >> I just have a couple of quick questions/comments before we start setting >> up the deals, just to make sure we’re fully aligned on the details: >> >> - Just to confirm, you’re looking to run on CTV inventory, correct? >> - Since you have dedicated budgets for each city, we’ll send separate >> deals for each geo for the test budget. If performance is strong, you can >> continue using the same deals for the second flight. Since these will be >> PMPs, we’ll have the flexibility to do that. >> - For context on how we structure PMPs: we typically send deals from >> three different supply sources. Over time, we’ve seen that applying >> multiple supply sources to the same line improves performance and cost >> efficiency, since the DSP will naturally bid on the best‑performing >> inventory. So in this case, once the deals are pushed to your seat, you >> should see three deals for LA and three deals for Miami. >> >> Let us know if everything looks aligned, and we’ll get started on our end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner, >> >> >> >> Great news, we have received the green light on the FIFA support for the >> US. Please see the approved support below. Clients would like to test >> this support which is why we have two-line items per city. As a result, I >> am not sure if it makes sense to send both bookings at once and wait until >> we know we would like to proceed with the second flighting. >> >> >> >> *Placement* >> >> *Market* >> >> *Timing* >> >> *Est. Impressions * >> >> *CPM* >> >> *Investment* >> >> FIFA Test Budget >> >> LA >> >> June 11 to 23 >> >> 663,137 >> >> $39.00 >> >> $25,862 >> >> FIFA Budget, tbd Performance >> >> LA >> >> June 29 to July 19 >> >> 1,071,222 >> >> $39.00 >> >> $41,778 >> >> FIFA Test Budget >> >> MIA >> >> June 11 to 23 >> >> 373,015 >> >> $39.00 >> >> $14,548 >> >> FIFA Budget, tbd Performance >> >> MIA >> >> June 29 to July 19 >> >> 602,562 >> >> $39.00 >> >> $23,500 >> >> *Total* >> >> *$105,687* >> >> >> >> In addition to this, we will be running this support through our DV >> account. Details are as follows to send through deals >> >> >> >> *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* >> >> >> >> Please let me know if you have any questions or need anything futher. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> >> >> >> >> *From: *Nicole McCourt <nicole@rebelandthorn.com> >> *Date: *Monday, April 13, 2026 at 6:06 PM >> *To: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities | Ideon Media >> >> Thanks so much for the update, Tanner. I have sent a note to client and >> will follow up asap. >> >> >> >> Thanks, >> >> Nicole >> >> >> >> *From: *Tanner Kelly <tanner.kelly@ideonmedia.com> >> *Date: *Sunday, April 12, 2026 at 4:00 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject: *Re: FIFA World Cup Opportunities |

Hey Karla, Thanks for checking in! We are connecting with the client tomorrow for a review of the first flight so we’ll confirm next steps tomorrow. Thanks! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==] From: Karla Dantas <karla.dantas@ideonmedia.com> Date: Tuesday, June 23, 2026 at 9:57 AM To: Patrick Clare <patrick@rebelandthorn.com> Cc: Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> Subject: Re: Skyscanner x Ideon: FIFA World Cup Hi Patrick, Happy Tuesday ☺️ Quick update on our end: the deals are pacing to deliver in full across both markets. Are you planning to activate the Flight 2 deals that kick off next Monday? We’d love to keep things moving and continue supporting this campaign. Cheers, Karla

Hey Patrick, Sounds good! We'll stay tuned for your updates. In the meantime, just wanted to share the Flight 1 results: *LA Flight 1* Impression goal: 663,137 Impressions delivered: 663,128 Media Spend goal: $25,862 USD Media Spend delivered: $25,860 USD *Miami Flight 1* Impression goal: 373,015 Media Spend goal: 373, 015 Media Spend goal: $14,548 USD Media Spend delivered: $14,548 USD The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are updating the publisher report sent last week and will share it by tomorrow. Cheers, Karla On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > Thanks for checking in! > > > > We are connecting with the client tomorrow for a review of the first > flight so we’ll confirm next steps tomorrow. > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, June 23, 2026 at 9:57 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Quick update on our end: the deals are pacing to deliver in full across > both markets. > > Are you planning to activate the Flight 2 deals that kick off next Monday? > We’d love to keep things moving and continue supporting this campaign. > > > > Cheers, > > Karla > > > > > > On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Friday Jr ☺️ > > > > Not a problem! Please see the report attached. Most impressions were > delivered on Samsung Sports on both Miami and LA markets this week. > > > > If you have any questions, just let us know. > > > > > > My best, > > Karla > > > > > > > > On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope the week is going well! > > Would it be possible to provide a week 1 reports by publisher that the > Miami and LA deals are running on? Just a simple excel file of completes, > imps, and cost would be great. > > > > Thanks in advance! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 3:09 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a few updates here: > > - Both campaigns are still pacing well today, we are on track with the > hourly delivery goal. > - The overall VCR is 98% and CPCV $0.040 USD > - Confirming the inventory is non-skippable. > > Let me know if you have any questions. We'll keep an eye on spend over the > weekend. > > > > > > My best, > > Karla > > > > > > On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Good Morning Patrick, > > > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each city, we’ll send separate > deals for each geo for the test budget. If performance is strong, you can > continue using the same deals for the second flight. Since these will be > PMPs, we’ll have the flexibility to do that. > - For context on how we structure PMPs: we typically send deals from > three different supply sources. Over time, we’ve seen that applying > multiple supply sources to the same line improves performance and cost > efficiency, since the DSP will naturally bid on the best‑performing > inventory. So in this case, once the deals are pushed to your seat, you > should see three deals for LA and three deals for Miami. > > Let us know if everything looks aligned, and we’ll get started on our end. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Hello Tanner, > > > > Great news, we have received the green light on the FIFA support for the > US. Please see the approved support below. Clients would like to test > this support which is why we have two-line items per city. As a result, I > am not sure if it makes sense to send both bookings at once and wait until > we know we would like to proceed with the second flighting. > > > > *Placement* > > *Market* > > *Timing* > > *Est. Impressions * > > *CPM* > > *Investment* > > FIFA Test Budget > > LA > > June 11 to 23 > > 663,137 > > $39.00 > > $25,862 > > FIFA Budget, tbd Performance > > LA > > June 29 to July 19 > > 1,071,222 > > $39.00 > > $41,778 > > FIFA Test Budget > > MIA > > June 11 to 23 > > 373,015 > > $39.00 > > $14,548 > > FIFA Budget, tbd Performance > > MIA > > June 29 to July 19 > > 602,562 > > $39.00 > > $23,500 > > *Total* > > *$105,687* > > > > In addition to this, we will be running this support through our DV > account. Details are as follows to send through deals > > > > *TP - Rebel and Thorn - BLCAN - DV360 - USD - 1032094785* > > > > Please let me know if you have any questions or need anything futher. > > > > Thanks, > > Nicole > > > > > > > > *From: *Nicole McCourt <nicole@rebelandthorn.com> > *Date: *Monda

Hey Patrick, Happy Friday Jr ☺️ I'm sharing the attached spend and impressions report for each publisher and market for Flight 1. If anything comes up, feel free to reach out. We’ll keep an eye out for your updates on Flight 2. Cheers, Karla On Wed, Jun 24, 2026 at 2:26 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Patrick, > > Sounds good! We'll stay tuned for your updates. > > In the meantime, just wanted to share the Flight 1 results: > > *LA Flight 1* > Impression goal: 663,137 > Impressions delivered: 663,128 > Media Spend goal: $25,862 USD > Media Spend delivered: $25,860 USD > > *Miami Flight 1* > Impression goal: 373,015 > Media Spend goal: 373, 015 > Media Spend goal: $14,548 USD > Media Spend delivered: $14,548 USD > > The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are > updating the publisher report sent last week and will share it by tomorrow. > > > Cheers, > Karla > > > On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > >> Hey Karla, >> >> >> >> Thanks for checking in! >> >> >> >> We are connecting with the client tomorrow for a review of the first >> flight so we’ll confirm next steps tomorrow. >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, June 23, 2026 at 9:57 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Quick update on our end: the deals are pacing to deliver in full across >> both markets. >> >> Are you planning to activate the Flight 2 deals that kick off next >> Monday? We’d love to keep things moving and continue supporting this >> campaign. >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Happy Friday Jr ☺️ >> >> >> >> Not a problem! Please see the report attached. Most impressions were >> delivered on Samsung Sports on both Miami and LA markets this week. >> >> >> >> If you have any questions, just let us know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> >> >> On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope the week is going well! >> >> Would it be possible to provide a week 1 reports by publisher that the >> Miami and LA deals are running on? Just a simple excel file of completes, >> imps, and cost would be great. >> >> >> >> Thanks in advance! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, June 12, 2026 at 3:09 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a few updates here: >> >> - Both campaigns are still pacing well today, we are on track with >> the hourly delivery goal. >> - The overall VCR is 98% and CPCV $0.040 USD >> - Confirming the inventory is non-skippable. >> >> Let me know if you have any questions. We'll keep an eye on spend over >> the weekend. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Good Morning Patrick, >> >> >> >> Confirming we can provide performance by publisher and share weekly >> reports. We can share the initial CPCV and VCR later today. >> >> >> >> I believe most of the inventory is non-skip, but I'll double check and >> get back to you. Stay tuned! >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Thanks for the note, Karla! >> >> >> >> Two quick follow-up questions: >> >> - Will we be able to see performance by inventory source? You >> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >> weekly report by inventory >> - Is the inventory format skippable or non-skippable? >> >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Thursday, June 11, 2026 at 5:08 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Patrick, >> >> >> >> Just wanted to share a new update before EOD: >> >> >> >> We are seeing stable delivery, both regions are on track with the daily >> impression goal: >> >> - LA has delivered 48.7K impressions so far, against a goal of 51.2K. >> The remaining impressions will likely be delivered either after the Mexico >> vs South Africa match, or during the evening match (South Korea vs Czech >> Republic). >> - Miami has already hit its daily goal with 28.7K impressions, so >> delivery will pick up again tomorrow, likely around game time again. >> >> Just wanted to reassure you that pacing is set to even on our side, and >> it’s totally expected for impressions to spike right before, during, and >> right after the matches. In fact, it’s a good sign, it means delivery is >> aligning with peak game‑time moments, which is exactly what we want. ☺️ >> >> >> >> We'll keep monitoring delivery throughout this flight and keep you posted >> on how things are going. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hey Patrick, >> >> >> >> Thanks for reaching out! >> >> >> >> Confirming we just started seeing the first impressions. >> >> >> >> Miami: 49 impressions so far >> >> >> >> LA - 29 impressions >> >> >> >> Since we’ve got Live Sports publishers on the deals (like DAZN and >> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >> Most of it tends to spike right before and after the matches. So far, >> avails are looking really strong for both the LA and MIA deals. >> >> We’ll share another update before EOD. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> >> >> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> We noticed both LA and Miami campaigns have not launched yet. Do you know >> why that is? Is that because the first game starts at 3pm (EST) today? >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Patrick Clare <patrick@rebelandthorn.com> >> *Date: *Wednesday, June 10, 2026 at 3:57 PM >> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Thanks, Karla! >> >> I was going to reach out as the deals say June 10th start date but good >> to know where good to go for tomorrow. >> >> >> Thanks again! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, June 10, 2026 at 12:27 PM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick and Nicole, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Just wanted to confirm that we reviewed the deal setup on our end, and >> everything looks good to go for tomorrow. Details are below. >> >> >> >> >> >> Let us know if you have everything you need for tomorrow’s activation. If >> anything comes up or you need a hand with the setup, we’re more than happy >> to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Patrick, >> >> >> >> Thanks for confirming that the Flight 1 deals have been accepted. Much >> appreciated! Noted on Flight 2 as well. >> >> About the cancellation terms, our PG deals follow IAB standards, so we >> typically just need a 10‑business‑day notice. >> >> I’ll keep an eye out and let you know once we start seeing activity on >> June 11. In the meantime, if anything comes up or you need anything from >> us, just let me know. >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> The long weekend was great, thanks. Hope you enjoyed it as well! >> >> >> >> We’ve accepted and configured the flight 1 deals for Miami and LA so let >> us know if everything looks good on your end. >> >> >> >> We of course hope this test performs well but given this is still a test, >> we’re going to hold off on accepting the second flights for now. After the >> first 7 – 10 days we’ll probably have a good read on performance and if >> it’s trending well, we’ll accept + configure flight 2 then. >> >> >> >> Lastly, I don’t believe we have an MSA with Ideon but can you confirm the >> cancellation terms for PG deals? I believe the terms are usually based on a >> MSA so if you can confirm that would be awesome. >> >> >> >> Thanks again, Karla! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Tuesday, May 19, 2026 at 10:27 AM >> *To: *Patrick Clare <patrick@rebelandthorn.com> >> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Patrick, >> >> >> >> Hope you enjoyed the long weekend ☺️ >> >> >> >> Were you able to accept and set up the deals? If you’re still running >> into any issues, just let us know. Happy to help! >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> Happy Tuesday ☺️ >> >> >> >> Just checking in to see if you were able to find and accept the deals on >> your end. >> >> >> >> Let us know if you need assistance. We'd be happy to help. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Patrick, >> >> >> >> You should be all set to accept the deals as PG on your side, no manual >> setup needed. Looks like they were getting blocked from pushing through >> earlier, but that’s been sorted out and everything’s been pushed over now. >> >> >> >> Let us know if you can see them on your end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >> Hey Karla, >> >> >> >> Hope you had a great weekend and jumping in here on the deal setup. >> >> >> >> Are the deals to be setup manually on our end? I don’t see any deals to >> be accepted + configured in our USD DV360 seat yet but let me know if they >> have to be setup manually. >> >> >> >> Thanks! >> >> P >> >> >> >> Patrick Clare >> >> Head of Performance Media & Client Success >> (416) 844-6208 >> www.rebelandthorn.com >> >> >> >> [image: 2Q==] >> >> >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Monday, May 11, 2026 at 10:05 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Monday ☺️ >> >> >> >> Confirming the deals have been pushed to your seat. Please find the deal >> details sheet attached. >> >> >> >> When accepting the deals, please select PG instead of PMP, and ensure the >> CPM is aligned with $39 USD. >> >> >> >> If you have any questions, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Thanks so much for the update, Karla >> >> >> >> Have a good weekend. >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Friday, May 8, 2026 at 10:35 AM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hi Nicole, >> >> >> >> Happy Friday ☺️ >> >> >> >> Just wanted to share a quick update on the deals. We’re running into a >> few platform issues on our side and have already looped in support. We’re >> aiming to have everything pushed to your seat by Monday. >> >> >> >> If you need anything in the meantime, just let me know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> thanks so much, Karla >> >> >> >> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >> *Date: *Wednesday, May 6, 2026 at 1:49 PM >> *To: *Nicole McCourt <nicole@rebelandthorn.com> >> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >> >> Hey Nicole, >> >> >> >> Sorry for the double tap here, but I actually just chatted with the team >> and we can execute this campaign via PG, so you can disregard the notes >> below regarding PMP. >> >> >> >> I'll get the deals set up and share the details once they're ready for >> acceptance. Stay tuned! ☺️ >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Nicole, >> >> >> >> That’s wonderful news! We’re really excited about this opportunity! ☺️ >> >> I just have a couple of quick questions/comments before we start setting >> up the deals, just to make sure we’re fully aligned on the details: >> >> - Just to confirm, you’re looking to run on CTV inventory, correct? >> - Since you have dedicated budgets for each city, we’ll send separate >> deals for each geo for the test budget. If performance is strong, you can >> continue using the same deals for the second flight. Since these will be >> PMPs, we’ll have the flexibility to do that. >> - For context on how we structure PMPs: we typically send deals from >> three different supply sources. Over time, we’ve seen that applying >> multiple supply sources to the same line improves performance and cost >> efficiency, since the DSP will naturally bid on the best‑performing >> inventory. So in this case, once the deals are pushed to your seat, you >> should see three deals for LA and three deals for Miami. >> >> Let us know if everything looks aligned, and we’ll get started on our end. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Wed, May 6, 2026 at 10:40 AM Nicole McCourt <nicole@rebelandthorn.com> >> wrote: >> >> Hello Tanner, >> >> >> >> Great news, we have received the green light

Thanks Karla! On Thu, Jun 25, 2026 at 2:21 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hey Patrick, > > Happy Friday Jr ☺️ > > I'm sharing the attached spend and impressions report for each publisher > and market for Flight 1. > > If anything comes up, feel free to reach out. We’ll keep an eye out for > your updates on Flight 2. > > > Cheers, > Karla > > > On Wed, Jun 24, 2026 at 2:26 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hey Patrick, >> >> Sounds good! We'll stay tuned for your updates. >> >> In the meantime, just wanted to share the Flight 1 results: >> >> *LA Flight 1* >> Impression goal: 663,137 >> Impressions delivered: 663,128 >> Media Spend goal: $25,862 USD >> Media Spend delivered: $25,860 USD >> >> *Miami Flight 1* >> Impression goal: 373,015 >> Media Spend goal: 373, 015 >> Media Spend goal: $14,548 USD >> Media Spend delivered: $14,548 USD >> >> The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are >> updating the publisher report sent last week and will share it by tomorrow. >> >> >> Cheers, >> Karla >> >> >> On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> >> wrote: >> >>> Hey Karla, >>> >>> >>> >>> Thanks for checking in! >>> >>> >>> >>> We are connecting with the client tomorrow for a review of the first >>> flight so we’ll confirm next steps tomorrow. >>> >>> >>> Thanks! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Tuesday, June 23, 2026 at 9:57 AM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Patrick, >>> >>> >>> >>> Happy Tuesday ☺️ >>> >>> >>> >>> Quick update on our end: the deals are pacing to deliver in full across >>> both markets. >>> >>> Are you planning to activate the Flight 2 deals that kick off next >>> Monday? We’d love to keep things moving and continue supporting this >>> campaign. >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> Happy Friday Jr ☺️ >>> >>> >>> >>> Not a problem! Please see the report attached. Most impressions were >>> delivered on Samsung Sports on both Miami and LA markets this week. >>> >>> >>> >>> If you have any questions, just let us know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> >>> >>> On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare < >>> patrick@rebelandthorn.com> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> Hope the week is going well! >>> >>> Would it be possible to provide a week 1 reports by publisher that the >>> Miami and LA deals are running on? Just a simple excel file of completes, >>> imps, and cost would be great. >>> >>> >>> >>> Thanks in advance! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Friday, June 12, 2026 at 3:09 PM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hey Patrick, >>> >>> >>> >>> Just wanted to share a few updates here: >>> >>> - Both campaigns are still pacing well today, we are on track with >>> the hourly delivery goal. >>> - The overall VCR is 98% and CPCV $0.040 USD >>> - Confirming the inventory is non-skippable. >>> >>> Let me know if you have any questions. We'll keep an eye on spend over >>> the weekend. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Good Morning Patrick, >>> >>> >>> >>> Confirming we can provide performance by publisher and share weekly >>> reports. We can share the initial CPCV and VCR later today. >>> >>> >>> >>> I believe most of the inventory is non-skip, but I'll double check and >>> get back to you. Stay tuned! >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> >>> wrote: >>> >>> Thanks for the note, Karla! >>> >>> >>> >>> Two quick follow-up questions: >>> >>> - Will we be able to see performance by inventory source? You >>> mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a >>> weekly report by inventory >>> - Is the inventory format skippable or non-skippable? >>> >>> >>> >>> Thanks again! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Thursday, June 11, 2026 at 5:08 PM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hey Patrick, >>> >>> >>> >>> Just wanted to share a new update before EOD: >>> >>> >>> >>> We are seeing stable delivery, both regions are on track with the daily >>> impression goal: >>> >>> - LA has delivered 48.7K impressions so far, against a goal of >>> 51.2K. The remaining impressions will likely be delivered either after the >>> Mexico vs South Africa match, or during the evening match (South Korea vs >>> Czech Republic). >>> - Miami has already hit its daily goal with 28.7K impressions, so >>> delivery will pick up again tomorrow, likely around game time again. >>> >>> Just wanted to reassure you that pacing is set to even on our side, and >>> it’s totally expected for impressions to spike right before, during, and >>> right after the matches. In fact, it’s a good sign, it means delivery is >>> aligning with peak game‑time moments, which is exactly what we want. ☺️ >>> >>> >>> >>> We'll keep monitoring delivery throughout this flight and keep you >>> posted on how things are going. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hey Patrick, >>> >>> >>> >>> Thanks for reaching out! >>> >>> >>> >>> Confirming we just started seeing the first impressions. >>> >>> >>> >>> Miami: 49 impressions so far >>> >>> >>> >>> LA - 29 impressions >>> >>> >>> >>> Since we’ve got Live Sports publishers on the deals (like DAZN and >>> Samsung Sports), you’ll notice some fluctuation in avails and impressions. >>> Most of it tends to spike right before and after the matches. So far, >>> avails are looking really strong for both the LA and MIA deals. >>> >>> We’ll share another update before EOD. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare < >>> patrick@rebelandthorn.com> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> We noticed both LA and Miami campaigns have not launched yet. Do you >>> know why that is? Is that because the first game starts at 3pm (EST) today? >>> >>> Thanks! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Patrick Clare <patrick@rebelandthorn.com> >>> *Date: *Wednesday, June 10, 2026 at 3:57 PM >>> *To: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Thanks, Karla! >>> >>> I was going to reach out as the deals say June 10th start date but good >>> to know where good to go for tomorrow. >>> >>> >>> Thanks again! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Wednesday, June 10, 2026 at 12:27 PM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Patrick and Nicole, >>> >>> >>> >>> Happy Hump Day ☺️ >>> >>> >>> >>> Just wanted to confirm that we reviewed the deal setup on our end, and >>> everything looks good to go for tomorrow. Details are below. >>> >>> >>> >>> >>> >>> Let us know if you have everything you need for tomorrow’s activation. >>> If anything comes up or you need a hand with the setup, we’re more than >>> happy to help. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Tue, May 19, 2026 at 2:46 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> Thanks for confirming that the Flight 1 deals have been accepted. Much >>> appreciated! Noted on Flight 2 as well. >>> >>> About the cancellation terms, our PG deals follow IAB standards, so we >>> typically just need a 10‑business‑day notice. >>> >>> I’ll keep an eye out and let you know once we start seeing activity on >>> June 11. In the meantime, if anything comes up or you need anything from >>> us, just let me know. >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> >>> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> The long weekend was great, thanks. Hope you enjoyed it as well! >>> >>> >>> >>> We’ve accepted and configured the flight 1 deals for Miami and LA so let >>> us know if everything looks good on your end. >>> >>> >>> >>> We of course hope this test performs well but given this is still a >>> test, we’re going to hold off on accepting the second flights for now. >>> After the first 7 – 10 days we’ll probably have a good read on performance >>> and if it’s trending well, we’ll accept + configure flight 2 then. >>> >>> >>> >>> Lastly, I don’t believe we have an MSA with Ideon but can you confirm >>> the cancellation terms for PG deals? I believe the terms are usually based >>> on a MSA so if you can confirm that would be awesome. >>> >>> >>> >>> Thanks again, Karla! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Tuesday, May 19, 2026 at 10:27 AM >>> *To: *Patrick Clare <patrick@rebelandthorn.com> >>> *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < >>> tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Patrick, >>> >>> >>> >>> Hope you enjoyed the long weekend ☺️ >>> >>> >>> >>> Were you able to accept and set up the deals? If you’re still running >>> into any issues, just let us know. Happy to help! >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Tue, May 12, 2026 at 10:32 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> Happy Tuesday ☺️ >>> >>> >>> >>> Just checking in to see if you were able to find and accept the deals on >>> your end. >>> >>> >>> >>> Let us know if you need assistance. We'd be happy to help. >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Mon, May 11, 2026 at 10:55 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Patrick, >>> >>> >>> >>> You should be all set to accept the deals as PG on your side, no manual >>> setup needed. Looks like they were getting blocked from pushing through >>> earlier, but that’s been sorted out and everything’s been pushed over now. >>> >>> >>> >>> Let us know if you can see them on your end. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Mon, May 11, 2026 at 10:26 AM Patrick Clare < >>> patrick@rebelandthorn.com> wrote: >>> >>> Hey Karla, >>> >>> >>> >>> Hope you had a great weekend and jumping in here on the deal setup. >>> >>> >>> >>> Are the deals to be setup manually on our end? I don’t see any deals to >>> be accepted + configured in our USD DV360 seat yet but let me know if they >>> have to be setup manually. >>> >>> >>> >>> Thanks! >>> >>> P >>> >>> >>> >>> Patrick Clare >>> >>> Head of Performance Media & Client Success >>> (416) 844-6208 >>> www.rebelandthorn.com >>> >>> >>> >>> [image: 2Q==] >>> >>> >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Monday, May 11, 2026 at 10:05 AM >>> *To: *Nicole McCourt <nicole@rebelandthorn.com> >>> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < >>> anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Nicole, >>> >>> >>> >>> Happy Monday ☺️ >>> >>> >>> >>> Confirming the deals have been pushed to your seat. Please find the deal >>> details sheet attached. >>> >>> >>> >>> When accepting the deals, please select PG instead of PMP, and ensure >>> the CPM is aligned with $39 USD. >>> >>> >>> >>> If you have any questions, just let me know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> >>> wrote: >>> >>> Thanks so much for the update, Karla >>> >>> >>> >>> Have a good weekend. >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Friday, May 8, 2026 at 10:35 AM >>> *To: *Nicole McCourt <nicole@rebelandthorn.com> >>> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >>> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hi Nicole, >>> >>> >>> >>> Happy Friday ☺️ >>> >>> >>> >>> Just wanted to share a quick update on the deals. We’re running into a >>> few platform issues on our side and have already looped in support. We’re >>> aiming to have everything pushed to your seat by Monday. >>> >>> >>> >>> If you need anything in the meantime, just let me know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> >>> wrote: >>> >>> thanks so much, Karla >>> >>> >>> >>> *From: *Karla Dantas <karla.dantas@ideonmedia.com> >>> *Date: *Wednesday, May 6, 2026 at 1:49 PM >>> *To: *Nicole McCourt <nicole@rebelandthorn.com> >>> *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < >>> anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> >>> *Subject: *Re: Skyscanner x Ideon: FIFA World Cup >>> >>> Hey Nicole, >>> >>> >>> >>> Sorry for the double tap here, but I actually just chatted with the team >>> and we can execute this campaign via PG, so you can disregard the notes >>> below regarding PMP. >>> >>> >>> >>> I'll get the deals set up and share the details once they're ready for >>> acceptance. Stay tuned! ☺️ >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Wed, May 6, 2026 at 11:27 AM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>> Hi Nicole, >>> >>> >>> >>> That’s wonderful news! We’re really excited about this opportunity! ☺️ >>> >>> I just have a couple of quick questions/comments before we start setting >>> up the deals, just to make sure we’re fully aligned on the details: >>> >>> - Just to confirm, you’re looking to run on CTV inventory, correct? >>> - Since you have dedicated budgets for each city, we’ll send >>> separate d

Hey Karla, Thanks for sending the impression report! Unfortunately, we will not be activating the second flight for the LA and Miami campaigns, which is down to CPCV and reach performance. Our CPCV and CPM were much higher than all of our current CTV campaigns, along with a significantly higher cost per reach (spend / unique reach). I see we ran a majority of our impressions on Samsung Sports, but it’s hard for us to validate what inventory / video content we ran on that platform. If we ran in-game or within the World Cup games we could validate the higher CPM (which leads to higher CPCV) and high cost-per-reach. Sincere thank you for the quick and prompt response + performance reports over the course of the campaign. The service and support was greatly appreciated and not moving forward for the second flight was down to performance. Thanks again! P Patrick Clare Head of Performance Media & Client Success (416) 844-6208 www.rebelandthorn.com<http://www.rebelandthorn.com/> [2Q==]

Hi Patrick, All good here. Thanks for the update. I will relay the message to our adops team. Have a nice weekend. Tanner On Fri, Jun 26, 2026 at 11:50 AM Patrick Clare <patrick@rebelandthorn.com> wrote: > Hey Karla, > > > > Thanks for sending the impression report! > > > > Unfortunately, we will not be activating the second flight for the LA and > Miami campaigns, which is down to CPCV and reach performance. Our CPCV and > CPM were much higher than all of our current CTV campaigns, along with a > significantly higher cost per reach (spend / unique reach). > > > > I see we ran a majority of our impressions on Samsung Sports, but it’s > hard for us to validate what inventory / video content we ran on that > platform. If we ran in-game or within the World Cup games we could validate > the higher CPM (which leads to higher CPCV) and high cost-per-reach. > > > > Sincere thank you for the quick and prompt response + performance reports > over the course of the campaign. The service and support was greatly > appreciated and not moving forward for the second flight was down to > performance. > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 25, 2026 at 2:21 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Happy Friday Jr ☺️ > > > > I'm sharing the attached spend and impressions report for each publisher > and market for Flight 1. > > > > If anything comes up, feel free to reach out. We’ll keep an eye out for > your updates on Flight 2. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 24, 2026 at 2:26 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Sounds good! We'll stay tuned for your updates. > > > > In the meantime, just wanted to share the Flight 1 results: > > > > *LA Flight 1* > > Impression goal: 663,137 > > Impressions delivered: 663,128 > > Media Spend goal: $25,862 USD > > Media Spend delivered: $25,860 USD > > > > *Miami Flight 1* > > Impression goal: 373,015 > > Media Spend goal: 373, 015 > > Media Spend goal: $14,548 USD > > Media Spend delivered: $14,548 USD > > > > The overall VCR is 99% and CPCV $0.040 USD on both campaigns. We are > updating the publisher report sent last week and will share it by tomorrow. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 24, 2026 at 2:24 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Thanks for checking in! > > > > We are connecting with the client tomorrow for a review of the first > flight so we’ll confirm next steps tomorrow. > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, June 23, 2026 at 9:57 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Quick update on our end: the deals are pacing to deliver in full across > both markets. > > Are you planning to activate the Flight 2 deals that kick off next Monday? > We’d love to keep things moving and continue supporting this campaign. > > > > Cheers, > > Karla > > > > > > On Thu, Jun 18, 2026 at 3:03 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Friday Jr ☺️ > > > > Not a problem! Please see the report attached. Most impressions were > delivered on Samsung Sports on both Miami and LA markets this week. > > > > If you have any questions, just let us know. > > > > > > My best, > > Karla > > > > > > > > On Thu, Jun 18, 2026 at 12:53 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope the week is going well! > > Would it be possible to provide a week 1 reports by publisher that the > Miami and LA deals are running on? Just a simple excel file of completes, > imps, and cost would be great. > > > > Thanks in advance! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, June 12, 2026 at 3:09 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a few updates here: > > - Both campaigns are still pacing well today, we are on track with the > hourly delivery goal. > - The overall VCR is 98% and CPCV $0.040 USD > - Confirming the inventory is non-skippable. > > Let me know if you have any questions. We'll keep an eye on spend over the > weekend. > > > > > > My best, > > Karla > > > > > > On Fri, Jun 12, 2026 at 8:53 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Good Morning Patrick, > > > > Confirming we can provide performance by publisher and share weekly > reports. We can share the initial CPCV and VCR later today. > > > > I believe most of the inventory is non-skip, but I'll double check and get > back to you. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 5:14 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Thanks for the note, Karla! > > > > Two quick follow-up questions: > > - Will we be able to see performance by inventory source? You > mentioned, DAZN, Samsung sports, etc so wanted to see if we could get a > weekly report by inventory > - Is the inventory format skippable or non-skippable? > > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Thursday, June 11, 2026 at 5:08 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Patrick, > > > > Just wanted to share a new update before EOD: > > > > We are seeing stable delivery, both regions are on track with the daily > impression goal: > > - LA has delivered 48.7K impressions so far, against a goal of 51.2K. > The remaining impressions will likely be delivered either after the Mexico > vs South Africa match, or during the evening match (South Korea vs Czech > Republic). > - Miami has already hit its daily goal with 28.7K impressions, so > delivery will pick up again tomorrow, likely around game time again. > > Just wanted to reassure you that pacing is set to even on our side, and > it’s totally expected for impressions to spike right before, during, and > right after the matches. In fact, it’s a good sign, it means delivery is > aligning with peak game‑time moments, which is exactly what we want. ☺️ > > > > We'll keep monitoring delivery throughout this flight and keep you posted > on how things are going. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 2:12 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hey Patrick, > > > > Thanks for reaching out! > > > > Confirming we just started seeing the first impressions. > > > > Miami: 49 impressions so far > > > > LA - 29 impressions > > > > Since we’ve got Live Sports publishers on the deals (like DAZN and Samsung > Sports), you’ll notice some fluctuation in avails and impressions. Most of > it tends to spike right before and after the matches. So far, avails are > looking really strong for both the LA and MIA deals. > > We’ll share another update before EOD. > > > > > > Cheers, > > Karla > > > > > > > > > > > > On Thu, Jun 11, 2026 at 11:16 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > We noticed both LA and Miami campaigns have not launched yet. Do you know > why that is? Is that because the first game starts at 3pm (EST) today? > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Patrick Clare <patrick@rebelandthorn.com> > *Date: *Wednesday, June 10, 2026 at 3:57 PM > *To: *Karla Dantas <karla.dantas@ideonmedia.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Thanks, Karla! > > I was going to reach out as the deals say June 10th start date but good > to know where good to go for tomorrow. > > > Thanks again! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, June 10, 2026 at 12:27 PM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick and Nicole, > > > > Happy Hump Day ☺️ > > > > Just wanted to confirm that we reviewed the deal setup on our end, and > everything looks good to go for tomorrow. Details are below. > > > > > > Let us know if you have everything you need for tomorrow’s activation. If > anything comes up or you need a hand with the setup, we’re more than happy > to help. > > > > > > Cheers, > > Karla > > > > > > On Tue, May 19, 2026 at 2:46 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Thanks for confirming that the Flight 1 deals have been accepted. Much > appreciated! Noted on Flight 2 as well. > > About the cancellation terms, our PG deals follow IAB standards, so we > typically just need a 10‑business‑day notice. > > I’ll keep an eye out and let you know once we start seeing activity on > June 11. In the meantime, if anything comes up or you need anything from > us, just let me know. > > > > My best, > > Karla > > > > > > On Tue, May 19, 2026 at 2:13 PM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > The long weekend was great, thanks. Hope you enjoyed it as well! > > > > We’ve accepted and configured the flight 1 deals for Miami and LA so let > us know if everything looks good on your end. > > > > We of course hope this test performs well but given this is still a test, > we’re going to hold off on accepting the second flights for now. After the > first 7 – 10 days we’ll probably have a good read on performance and if > it’s trending well, we’ll accept + configure flight 2 then. > > > > Lastly, I don’t believe we have an MSA with Ideon but can you confirm the > cancellation terms for PG deals? I believe the terms are usually based on a > MSA so if you can confirm that would be awesome. > > > > Thanks again, Karla! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Tuesday, May 19, 2026 at 10:27 AM > *To: *Patrick Clare <patrick@rebelandthorn.com> > *Cc: *Nicole McCourt <nicole@rebelandthorn.com>, Tanner Kelly < > tanner.kelly@ideonmedia.com>, Anna Fraser <anna@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Patrick, > > > > Hope you enjoyed the long weekend ☺️ > > > > Were you able to accept and set up the deals? If you’re still running into > any issues, just let us know. Happy to help! > > > > > > My best, > > Karla > > > > > > On Tue, May 12, 2026 at 10:32 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > Happy Tuesday ☺️ > > > > Just checking in to see if you were able to find and accept the deals on > your end. > > > > Let us know if you need assistance. We'd be happy to help. > > > > > > Cheers, > > Karla > > > > > > On Mon, May 11, 2026 at 10:55 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Patrick, > > > > You should be all set to accept the deals as PG on your side, no manual > setup needed. Looks like they were getting blocked from pushing through > earlier, but that’s been sorted out and everything’s been pushed over now. > > > > Let us know if you can see them on your end. > > > > > > My best, > > Karla > > > > > > On Mon, May 11, 2026 at 10:26 AM Patrick Clare <patrick@rebelandthorn.com> > wrote: > > Hey Karla, > > > > Hope you had a great weekend and jumping in here on the deal setup. > > > > Are the deals to be setup manually on our end? I don’t see any deals to be > accepted + configured in our USD DV360 seat yet but let me know if they > have to be setup manually. > > > > Thanks! > > P > > > > Patrick Clare > > Head of Performance Media & Client Success > (416) 844-6208 > www.rebelandthorn.com > > > > [image: 2Q==] > > > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Monday, May 11, 2026 at 10:05 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>, Anna Fraser < > anna@rebelandthorn.com>, Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Monday ☺️ > > > > Confirming the deals have been pushed to your seat. Please find the deal > details sheet attached. > > > > When accepting the deals, please select PG instead of PMP, and ensure the > CPM is aligned with $39 USD. > > > > If you have any questions, just let me know. > > > > > > My best, > > Karla > > > > > > On Fri, May 8, 2026 at 1:31 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > Thanks so much for the update, Karla > > > > Have a good weekend. > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Friday, May 8, 2026 at 10:35 AM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hi Nicole, > > > > Happy Friday ☺️ > > > > Just wanted to share a quick update on the deals. We’re running into a few > platform issues on our side and have already looped in support. We’re > aiming to have everything pushed to your seat by Monday. > > > > If you need anything in the meantime, just let me know. > > > > > > My best, > > Karla > > > > > > On Wed, May 6, 2026 at 4:30 PM Nicole McCourt <nicole@rebelandthorn.com> > wrote: > > thanks so much, Karla > > > > *From: *Karla Dantas <karla.dantas@ideonmedia.com> > *Date: *Wednesday, May 6, 2026 at 1:49 PM > *To: *Nicole McCourt <nicole@rebelandthorn.com> > *Cc: *Tanner Kelly <tanner.kelly@ideonmedia.com>; Anna Fraser < > anna@rebelandthorn.com>; Patrick Clare <patrick@rebelandthorn.com> > *Subject: *Re: Skyscanner x Ideon: FIFA World Cup > > Hey Nicole, > > > > Sorry for the double tap here, but I actually just chatted with the team > and we can execute this campaign via PG, so you can disregard the notes > below regarding PMP. > > > > I'll get the deals set up and share the details once they're ready for > acceptance. Stay tuned! ☺️ > > > > > > Cheers, > > Karla > > > > > > On Wed, May 6, 2026 at 11:27 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Nicole, > > > > That’s wonderful news! We’re really excited about this opportunity! ☺️ > > I just have a couple of quick questions/comments before we start setting > up the deals, just to make sure we’re fully aligned on the details: > > - Just to confirm, you’re looking to run on CTV inventory, correct? > - Since you have dedicated budgets for each c

Hi Katie, Hope all is well and you've got some fun plans for tomorrow! Before heading into the holiday tomorrow, I just wanted to check-in on this Girl Guides campaign and see if you may have any updates you could share? Please let me know when you can. Thanks, James On Wed, May 13, 2026 at 3:12 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Sounds good, thanks Katie! Keep me posted on phase 2. Would love to get > something going together :) > > On Wed, May 13, 2026 at 11:14 AM Katie Connole <Katie@epitaphgroup.com> > wrote: > >> Hi James, >> >> SO sorry about the lack of response here - poor form! >> >> Yes, I have updates here: >> >> - They liked the idea! Appreciate you having shared this >> - Though, they said this was more of a "phase 2" option for them in >> terms of creating content - we have another small pocket of budget this >> might be good for that we're connecting on this week after the initial >> launch phase - will keep you posted! >> >> >> We ended up diverting for Phase 1 to video-heavy environments (inc. >> Cinema) that delivered strong charity-based value (in many cases 1:1/40% >> discounts), Social (to meet needs of troupes across the country), and some >> very small allocations to OOH. >> >> Will keep you posted on the next phase later this week! >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Wednesday, May 13, 2026 11:06 AM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >> >> Hi Katie, >> >> Hope all is well! Did you ever hear back on this one? >> >> Thanks, >> James >> >> On Thu, Apr 30, 2026 at 9:08 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Hi Katie, >> >> Hope all is well! >> >> Just wanted to check-in on this and see if client provided any feedback >> on this as of yet? >> >> Thanks, >> James >> >> >> On Wed, Mar 18, 2026 at 8:04 AM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hi James, >> >> Thanks for checking in! >> >> Initial presentation went well. It looks like they were broadly aligned >> with channels. >> >> We’re presenting a more detailed version again next Friday. >> >> I may come back to you with some questions in between now and then. >> >> Thanks again, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> www.epitaphgroup.com >> >> >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, March 16, 2026 12:50:07 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >> >> Hey Katie! How did the presentation go last week!? >> >> On Tue, Mar 10, 2026 at 12:27 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Sounds great, good luck! LMK how it goes :) >> >> On Tue, Mar 10, 2026 at 12:16 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hi James, >> >> Thanks for sharing this! I'll review and let you know today if any >> questions. >> >> I may have mentioned, we have our presentation on Thursday so should get >> some feedback by early next week. Will let you know sooner if I can. >> >> Thanks, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie@epitaphgroup.com <katie@epitaphgroup.com>* >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 10, 2026 11:21 AM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >> >> No worries! Please also see attached the PMP Ideon Curation proposal, if >> they want to go the media-only route. Tab 2 includes a rationale for each >> audience category we're pitching. >> >> If you have any questions, just let me know 🙂 >> >> Thanks, >> James >> >> >> >> On Mon, Mar 9, 2026 at 5:12 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hi James, >> >> Thanks for sharing! Let me review between today/tomorrow and I'll come >> back with any questions. Appreciate the speedy turnaround. >> >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie@epitaphgroup.com <katie@epitaphgroup.com>* >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, March 9, 2026 3:01 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >> >> Hi Katie, >> >> I have put together a few options with SavvyMom attached! >> >> We have put forth a custom content option, newsletter option, and >> high-impact media option. Once you have budget confirmed and feedback on >> the mediums they want to hit, I am happy to revise these. All of which are >> 100% scalable! >> >> Also, SavvyMom actually worked with Girl Guides Toronto & Vancouver in >> the past! Sharing some of the videos we did for them in the past: >> >> - Video 1 <https://youtu.be/yeAe6MVvF7c?si=6U5i3ireBmhBa5iD> >> - Video 2 <https://www.youtube.com/watch?v=LHu0gHkvvNE> >> >> >> Thanks, >> James >> >> >> On Fri, Mar 6, 2026 at 1:15 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Hi Katie, >> >> Hope all is well! This is a great opportunity for us to work together. >> >> Initial thoughts would definitely be layering on a programmatic TTD >> angle, where we can target the niche demo and drive conversions. If they're >> open to more of a content/media angle, I'd strongly suggest we look at >> SavvyMom. This site would be PERFECT and has a large newsletter following >> as well. Leveraging the newsletter list, savvymom.ca, and their social >> channels could be a perfect fit here. >> >> Maybe we look at a $10k programmatic budget + $10k SavvyMom budget? I >> could provide some media plan examples if needed? >> >> Any thoughts on those initial thoughts? >> >> Thanks, >> James >> >> >> On Fri, Mar 6, 2026 at 1:00 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hi James, >> >> Happy Friday! >> >> We're working on a project basis with A Beautiful Riot (creative agency) >> + the Girl Guides of Canada. They're launching a new Brand platform >> (exciting!) with lots of jobs to be done. >> >> Ideon could be a really great fit for them, initial thoughts being Scary >> Mommy. We're open to other tactics (including video curation via TTD), but >> thought we'd get some conversations rolling. >> Sharing a top line brief, hoping to get your thoughts & any top line >> ideas/answers to questions which could help us shape our budget: >> >> *Timing*: May - September (however long we can sustainably be in market) >> *Audiences*: Parents/Guardians of Girls (up to age 14), Volunteers (skew >> female), Donors (any and all people with a propensity to donate) > we can >> expand further on this if helpful >> *Budget*: TBC - but lean - likely ~$20K, but open to a stretch option as >> we work through partner responses. Note: we're looking to leverage any >> possible charity angle here to boost value; so if there's anything there, >> we'd really appreciate it! Also wanting to have sufficient presence and >> visibility to launch a new platform, so please let us know if there are any >> concerns here with the initial budget. >> *Role(s) of Media: *Top + Mid Funnel focus >launch a new brand platform, >> lift Brand consideration, with opp for conversion (Conversion points being >> *Guides Sign-ups, *Volunteer sign-ups, *Donations) >> *Geography: *The clients would like this to be a national campaign, >> however we will have some priority regions where we can drive the most >> focus, by audience >> *Creative Considerations:* >> >> - Asset Availability: >> - Video assets will be available >> - Social-led video >> - Opportunity for Display (or at least raw assets to be worked >> with) >> - *Question*: are we able to delineate messages by geography / >> targeting? >> >> >> >> As mentioned, it's more of a top line feasibility check, and then we can >> work through some more tactical details, etc., but hopefully we can work >> together on this one! >> >> Let me know if jumping on a call would help! >> Thanks, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie@epitaphgroup.com <katie@epitaphgroup.com>* >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey Katie! Any updates on this one yet? On Tue, Jun 30, 2026 at 1:03 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Hi Katie, > > Hope all is well and you've got some fun plans for tomorrow! > > Before heading into the holiday tomorrow, I just wanted to check-in on > this Girl Guides campaign and see if you may have any updates you could > share? > > Please let me know when you can. > > Thanks, > James > > On Wed, May 13, 2026 at 3:12 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Sounds good, thanks Katie! Keep me posted on phase 2. Would love to get >> something going together :) >> >> On Wed, May 13, 2026 at 11:14 AM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >>> Hi James, >>> >>> SO sorry about the lack of response here - poor form! >>> >>> Yes, I have updates here: >>> >>> - They liked the idea! Appreciate you having shared this >>> - Though, they said this was more of a "phase 2" option for them in >>> terms of creating content - we have another small pocket of budget this >>> might be good for that we're connecting on this week after the initial >>> launch phase - will keep you posted! >>> >>> >>> We ended up diverting for Phase 1 to video-heavy environments (inc. >>> Cinema) that delivered strong charity-based value (in many cases 1:1/40% >>> discounts), Social (to meet needs of troupes across the country), and some >>> very small allocations to OOH. >>> >>> Will keep you posted on the next phase later this week! >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Wednesday, May 13, 2026 11:06 AM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >>> >>> Hi Katie, >>> >>> Hope all is well! Did you ever hear back on this one? >>> >>> Thanks, >>> James >>> >>> On Thu, Apr 30, 2026 at 9:08 AM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>> Hi Katie, >>> >>> Hope all is well! >>> >>> Just wanted to check-in on this and see if client provided any feedback >>> on this as of yet? >>> >>> Thanks, >>> James >>> >>> >>> On Wed, Mar 18, 2026 at 8:04 AM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Hi James, >>> >>> Thanks for checking in! >>> >>> Initial presentation went well. It looks like they were broadly aligned >>> with channels. >>> >>> We’re presenting a more detailed version again next Friday. >>> >>> I may come back to you with some questions in between now and then. >>> >>> Thanks again, >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> www.epitaphgroup.com >>> >>> >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, March 16, 2026 12:50:07 PM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >>> >>> Hey Katie! How did the presentation go last week!? >>> >>> On Tue, Mar 10, 2026 at 12:27 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>> Sounds great, good luck! LMK how it goes :) >>> >>> On Tue, Mar 10, 2026 at 12:16 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Hi James, >>> >>> Thanks for sharing this! I'll review and let you know today if any >>> questions. >>> >>> I may have mentioned, we have our presentation on Thursday so should get >>> some feedback by early next week. Will let you know sooner if I can. >>> >>> Thanks, >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie@epitaphgroup.com <katie@epitaphgroup.com>* >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Tuesday, March 10, 2026 11:21 AM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >>> >>> No worries! Please also see attached the PMP Ideon Curation proposal, >>> if they want to go the media-only route. Tab 2 includes a rationale for >>> each audience category we're pitching. >>> >>> If you have any questions, just let me know 🙂 >>> >>> Thanks, >>> James >>> >>> >>> >>> On Mon, Mar 9, 2026 at 5:12 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Hi James, >>> >>> Thanks for sharing! Let me review between today/tomorrow and I'll come >>> back with any questions. Appreciate the speedy turnaround. >>> >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie@epitaphgroup.com <katie@epitaphgroup.com>* >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, March 9, 2026 3:01 PM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: Girl Guides + Scary Mommy - Initial Brief >>> >>> Hi Katie, >>> >>> I have put together a few options with SavvyMom attached! >>> >>> We have put forth a custom content option, newsletter option, and >>> high-impact media option. Once you have budget confirmed and feedback on >>> the mediums they want to hit, I am happy to revise these. All of which are >>> 100% scalable! >>> >>> Also, SavvyMom actually worked with Girl Guides Toronto & Vancouver in >>> the past! Sharing some of the videos we did for them in the past: >>> >>> - Video 1 <https://youtu.be/yeAe6MVvF7c?si=6U5i3ireBmhBa5iD> >>> - Video 2 <https://www.youtube.com/watch?v=LHu0gHkvvNE> >>> >>> >>> Thanks, >>> James >>> >>> >>> On Fri, Mar 6, 2026 at 1:15 PM James Anderson < >>> james.anderson@ideonmedia.com> wrote: >>> >>> Hi Katie, >>> >>> Hope all is well! This is a great opportunity for us to work together. >>> >>> Initial thoughts would definitely be layering on a programmatic TTD >>> angle, where we can target the niche demo and drive conversions. If they're >>> open to more of a content/media angle, I'd strongly suggest we look at >>> SavvyMom. This site would be PERFECT and has a large newsletter following >>> as well. Leveraging the newsletter list, savvymom.ca, and their social >>> channels could be a perfect fit here. >>> >>> Maybe we look at a $10k programmatic budget + $10k SavvyMom budget? I >>> could provide some media plan examples if needed? >>> >>> Any thoughts on those initial thoughts? >>> >>> Thanks, >>> James >>> >>> >>> On Fri, Mar 6, 2026 at 1:00 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Hi James, >>> >>> Happy Friday! >>> >>> We're working on a project basis with A Beautiful Riot (creative agency) >>> + the Girl Guides of Canada. They're launching a new Brand platform >>> (exciting!) with lots of jobs to be done. >>> >>> Ideon could be a really great fit for them, initial thoughts being Scary >>> Mommy. We're open to other tactics (including video curation via TTD), but >>> thought we'd get some conversations rolling. >>> Sharing a top line brief, hoping to get your thoughts & any top line >>> ideas/answers to questions which could help us shape our budget: >>> >>> *Timing*: May - September (however long we can sustainably be in >>> market) >>> *Audiences*: Parents/Guardians of Girls (up to age 14), Volunteers >>> (skew female), Donors (any and all people with a propensity to donate) > we >>> can expand further on this if helpful >>> *Budget*: TBC - but lean - likely ~$20K, but open to a stretch option >>> as we work through partner responses. Note: we're looking to leverage any >>> possible charity angle here to boost value; so if there's anything there, >>> we'd really appreciate it! Also wanting to have sufficient presence and >>> visibility to launch a new platform, so please let us know if there are any >>> concerns here with the initial budget. >>> *Role(s) of Media: *Top + Mid Funnel focus >launch a new brand >>> platform, lift Brand consideration, with opp for conversion (Conversion >>> points being *Guides Sign-ups, *Volunteer sign-ups, *Donations) >>> *Geography: *The clients would like this to be a national campaign, >>> however we will have some priority regions where we can drive the most >>> focus, by audience >>> *Creative Considerations:* >>> >>> - Asset Availability: >>> - Video assets will be available >>> - Social-led video >>> - Opportunity for Display (or at least raw assets to be worked >>> with) >>> - *Question*: are we able to delineate messages by geography / >>> targeting? >>> >>> >>> >>> As mentioned, it's more of a top line feasibility check, and then we can >>> work through some more tactical details, etc., but hopefully we can work >>> together on this one! >>> >>> Let me know if jumping on a call would help! >>> Thanks, >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie@epitaphgroup.com <katie@epitaphgroup.com>* >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey James, Hope you're doing well! I was curious to see if there were any moments we could potentially run a "lower 3rd" over top of any highlights or match footage? There was an idea that came through (late in the game) from Maple; where they're running adjacent to any VAR moments as a "second opinion", much like you would try to use Maple. Could this be a way to activate for either for the World Cup show or the previously shared curated CTV/OLV? This is a super long shot as we're trying to get some incremental budget, we're not sponsors or anywhere close (lol), and we've engaged Bell and Rogers.. So thought I'd float it your way. Let me know when you have a sec? Thanks, KC Katie Connole Integrated Planning Senior Director 647-898-3010 katie@epitaphgroup.com<mailto:katie@epitaphgroup.com> www.epitaphgroup.com<http://www.epitaphgroup.com/> [BZ4RQAAAABJRU5ErkJggg==]

Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? Think highlights, recap videos, etc. Would that work? On Mon, Jun 22, 2026 at 1:48 PM Katie Connole <Katie@epitaphgroup.com> wrote: > Hey James, > > Hope you're doing well! > > I was curious to see if there were any moments we could potentially run a > "lower 3rd" over top of any highlights or match footage? > There was an idea that came through (late in the game) from Maple; where > they're running adjacent to any VAR moments as a "second opinion", much > like you would try to use Maple. > > Could this be a way to activate for either for the World Cup show or the > previously shared curated CTV/OLV? > > This is a super long shot as we're trying to get some incremental budget, > we're not sponsors or anywhere close (lol), and we've engaged Bell and > Rogers.. So thought I'd float it your way. > Let me know when you have a sec? > > Thanks, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 9, 2026 3:37 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey Katie! Do you have anyone looking for World Cup podcast integration > sponsorships? Just received the below from the team at SICK Media... > > *Happy Tuesday!* > > *I know it's super late notice but we decided we will be hosting a World > Cup show to be hosted by Tony Marinaro and his son. * > > *It will be a daily show from Monday to Friday at 12pm ET. The first part > will be recapping the games from the previous day and previewing the games > of the day. Each episode will be around 20 minutes.* > > *Since it's super last minute and it's a brand new show with no guaranteed > numbers, we are open to selling it at a lower price if you have someone in > mind.* > > On Tue, Mar 10, 2026 at 12:15 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Hey James, > > Thanks for sharing this! QQ - when it says "World Cup adjacent" inventory > - what exactly does that mean? It might be of interest for the upcoming > Maple campaign we have (May launch which we're just starting to brief for). > > We might have a small budget to allocate towards buying into FWC > inventory, and think the client would really gravitate towards this. > > Let me know when you can, > Thanks, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 10, 2026 12:10 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* FIFA World Cup Opportunities | Ideon Media > > Tap into the FIFA World Cup excitement with high-impact, brand-safe, > audience-first programmatic strategies powered by Ideon Media's curation > offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ > > *Re-sharing the below from my email, as we experienced technical > difficulties in the last send. Sorry for the inconvenience* > > > > Hey Katie, > > > > The FIFA World Cup, one of the most anticipated events of the year, is > right around the corner. > > > Tap into the excitement with high-impact, brand-safe, audience-first > programmatic strategies powered by our curation offering. > > > > Whether you are looking to: > > - > > Align with premium inventory > - > > Drive incremental reach > - > > Maximize performance across Display, CTV, OLV, and Audio > - > > Ensure contextual relevance at scale > > We have you covered. > > > > A one-pager with more details is available HERE > <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWDqFY9l49TPW21KWsw4W2fxmW2x7JLQ5LtlkCN4Rsyh03m2nnW95jsWP6lZ3k_W6VRf2l19sxd2W2JP0yD8pGVb8DnSVyw5G_4W88glfQ3FfmYmW2_3fS7687LYvW30bHqG6ykl2JVLxhhr2FRCyLW3qz2GV3B33-GW4fY4gW56Cg2pW5dBFQg8jBy_dW8Rldcq6ltf2JW3mlxyT5bTx0BN32cWNgpTQCVW6TTKL65KjFMwW7VBm7T1jQVxLN2Vq3L1SXtYdN2lclC49rvx-VyrXkR2RQjFWW4Twl-Z1_c7x3W1qv_Xd2YmNsBW6Yf2Tw1PDmMSW2YRFjc8zTZV8W26z52c8WJjTmW1nTN3h6w_BnSW8kCgx65G6kG5W1xDYFx59CYC0W95rJn42WbjyRV7xfhW1Ckn5NVXqcqT5Mf5PHW8SM2HH5v6xVxf2JsHds04>. > Happy to connect and explore opportunities. > > > > *James Anderson* > > > > Sales Director > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-618-0598 > > james.anderson@ideonmedia.com > > > > > > Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, Canada > > *Manage preferences* > <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-H9W2RNYpx4pDYCYW2MnQL92nVP26W34xrcN3_T7ZWW2t0p4638yKmmW2-vcpH2YCbYlW2y4H5F2y1F_RW3VWmF92WPmr_W3DNWps1VpCpFW49Q0tf47L1zHW36xkRR21jBqKW4rflyd30kDTxW2RzjP73BMwV8W47ys_02CFSCqW4mDLFM3_WC91W1Bs6pr4mGNFPW36q1z04hrHkfW25kYn13_tk8rW1N4Kb32551XLW1Bp-8X2TtBtrW2RJQLX3BLgn3W4tt8rb49LMDFW4ffs1q41TPQtW32Hycw4pgK12W2YsL9H2xRsG0W49PGSF2KqJ7ZW4tpVV741t3QMW1Y-gH22RT-KDW23b7Bx25gc8kW1N6Pns3VxXv2W41TNnW4tD2XmW2Pt7qy2KxTGXW3SKbxn2zKVP4W2vRHfG1_4MHfW1QvDlt1Bnl0PW2TP-tx3XFv3zW1BLYkx30kG9zW2p0pg_3ZvPbFW32qSXt3jgq20W45pMK23yQbhNW3_HDMQ3JWCl7W3bwTrq2TqbYNW4tG9Mq3VZmg9W3F4ZJv2Pxw96W2WwV8l3dyNJfW2Ry4jT2nJpHNW47nph52vNnFrW3XMj0-23qFZMW3SZb2R383v-TW3dnDYn1S8WklW3P2zBk23rz1XW4phx0w3KcDxrW3D-mx541rqxRW1BB-wd1N4p3zW2ThCCN3gs4jXW1XmQFY2KwBtZ0&utm_source=hs_email&utm_medium=email&utm_content=407986121&_hsenc=p2ANqtz--0ztsrtZwCqhvLXQSwYoBq88PjPBcI0bNsixjYTb-vI5SipL27B57TKJB9ECqb3zg_-3AwFXYNagqYTYEhufdjprpang&_hsmi=407986121> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Interesting! 👀 Our hopes were definitely not high on the match coverage.. Is there a way to run some lower 3rds type of vide on highlights or recaps or is it just the video ad itself? The idea is something like this - would this work? [cid:6de1b072-ce99-4c6a-b68b-ad9feb1eaeb1] Thank you!! KC Katie Connole Integrated Planning Senior Director 647-898-3010 katie@epitaphgroup.com<mailto:katie@epitaphgroup.com> www.epitaphgroup.com<http://www.epitaphgroup.com/> [BZ4RQAAAABJRU5ErkJggg==] ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, June 22, 2026 1:49 PM To: Katie Connole <Katie@epitaphgroup.com> Subject: Re: FIFA World Cup Opportunities | Ideon Media Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? Think highlights, recap videos, etc. Would that work?

To clarify, we can likely get OLV around $25 and CTV around $40-45, but we’d set bids higher to win inventory. We can clear closer to $25 and $40 though :) *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Mon, Jun 22, 2026 at 4:43 PM James Anderson < james.anderson@ideonmedia.com> wrote: > If you want to run on actual matches, we suggest CPMs around $50 to ensure > we lock in enough inventory. It's a VERY popular medium right now. > > On Mon, Jun 22, 2026 at 4:41 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> We can do some cool custom video units like attached! Where the space >> around is VERY customizable. These can run on OLV and CTV. >> >> >> >> On Mon, Jun 22, 2026 at 3:23 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >>> Thanks for the quick check!! When you say "high impact", what are the >>> formats Ideon have available? >>> >>> Do you have a rough CPM handy? >>> >>> Thank you again! >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, June 22, 2026 3:05 PM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >>> >>> Hey!! So turns out we CAN run OLV/CTV on matches, but not lower thirds. >>> Would that work?? >>> >>> Here’s what ops said: >>> >>> Unfortunately lower thirds are not available at the moment. We can >>> pitch OLV and CTV high-impact units that would run during commercial breaks >>> on CTV inventory, but not lower thirds. >>> >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> On Mon, Jun 22, 2026 at 2:10 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> [image: celebrate] Katie Connole reacted to your message: >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, 22 June 2026 18:05:41 >>> >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >>> >>> Let me ask the team what's doable, stay tuned!! >>> >>> On Mon, Jun 22, 2026 at 1:57 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Interesting! 👀 >>> Our hopes were definitely not high on the match coverage.. Is there a >>> way to run some lower 3rds type of vide on highlights or recaps or is it >>> just the video ad itself? >>> >>> The idea is something like this - would this work? >>> >>> >>> Thank you!! >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, June 22, 2026 1:49 PM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >>> >>> Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run >>> high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? >>> Think highlights, recap videos, etc. Would that work? >>> >>> On Mon, Jun 22, 2026 at 1:48 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Hey James, >>> >>> Hope you're doing well! >>> >>> I was curious to see if there were any moments we could potentially run >>> a "lower 3rd" over top of any highlights or match footage? >>> There was an idea that came through (late in the game) from Maple; where >>> they're running adjacent to any VAR moments as a "second opinion", much >>> like you would try to use Maple. >>> >>> Could this be a way to activate for either for the World Cup show or the >>> previously shared curated CTV/OLV? >>> >>> This is a super long shot as we're trying to get some incremental >>> budget, we're not sponsors or anywhere close (lol), and we've engaged Bell >>> and Rogers.. So thought I'd float it your way. >>> Let me know when you have a sec? >>> >>> Thanks, >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Tuesday, June 9, 2026 3:37 PM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >>> >>> Hey Katie! Do you have anyone looking for World Cup podcast integration >>> sponsorships? Just received the below from the team at SICK Media... >>> >>> *Happy Tuesday!* >>> >>> *I know it's super late notice but we decided we will be hosting a World >>> Cup show to be hosted by Tony Marinaro and his son. * >>> >>> *It will be a daily show from Monday to Friday at 12pm ET. The first >>> part will be recapping the games from the previous day and previewing the >>> games of the day. Each episode will be around 20 minutes.* >>> >>> *Since it's super last minute and it's a brand new show with no >>> guaranteed numbers, we are open to selling it at a lower price if you have >>> someone in mind.* >>> >>> On Tue, Mar 10, 2026 at 12:15 PM Katie Connole <Katie@epitaphgroup.com> >>> wrote: >>> >>> Hey James, >>> >>> Thanks for sharing this! QQ - when it says "World Cup adjacent" >>> inventory - what exactly does that mean? It might be of interest for the >>> upcoming Maple campaign we have (May launch which we're just starting to >>> brief for). >>> >>> We might have a small budget to allocate towards buying into FWC >>> inventory, and think the client would really gravitate towards this. >>> >>> Let me know when you can, >>> Thanks, >>> KC >>> >>> *Katie Connole* >>> >>> *Integrated Planning Senior Director* >>> >>> 647-898-3010 >>> >>> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >>> >>> www.epitaphgroup.com >>> >>> [image: BZ4RQAAAABJRU5ErkJggg==] >>> >>> ------------------------------ >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Tuesday, March 10, 2026 12:10 PM >>> *To:* Katie Connole <Katie@epitaphgroup.com> >>> *Subject:* FIFA World Cup Opportunities | Ideon Media >>> >>> Tap into the FIFA World Cup excitement with high-impact, brand-safe, >>> audience-first programmatic strategies powered by Ideon Media's curation >>> offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ >>> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >>> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >>> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >>> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >>> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >>> ­ ­ >>> >>> *Re-sharing the below from my email, as we experienced technical >>> difficulties in the last send. Sorry for the inconvenience* >>> >>> >>> >>> Hey Katie, >>> >>> >>> >>> The FIFA World Cup, one of the most anticipated events of the year, is >>> right around the corner. >>> >>> >>> Tap into the excitement with high-impact, brand-safe, audience-first >>> programmatic strategies powered by our curation offering. >>> >>> >>> >>> Whether you are looking to: >>> >>> - >>> >>> Align with premium inventory >>> - >>> >>> Drive incremental reach >>> - >>> >>> Maximize performance across Display, CTV, OLV, and Audio >>> - >>> >>> Ensure contextual relevance at scale >>> >>> We have you covered. >>> >>> >>> >>> A one-pager with more details is available HERE >>> <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWDqFY9l49TPW21KWsw4W2fxmW2x7JLQ5LtlkCN4Rsyh03m2nnW95jsWP6lZ3k_W6VRf2l19sxd2W2JP0yD8pGVb8DnSVyw5G_4W88glfQ3FfmYmW2_3fS7687LYvW30bHqG6ykl2JVLxhhr2FRCyLW3qz2GV3B33-GW4fY4gW56Cg2pW5dBFQg8jBy_dW8Rldcq6ltf2JW3mlxyT5bTx0BN32cWNgpTQCVW6TTKL65KjFMwW7VBm7T1jQVxLN2Vq3L1SXtYdN2lclC49rvx-VyrXkR2RQjFWW4Twl-Z1_c7x3W1qv_Xd2YmNsBW6Yf2Tw1PDmMSW2YRFjc8zTZV8W26z52c8WJjTmW1nTN3h6w_BnSW8kCgx65G6kG5W1xDYFx59CYC0W95rJn42WbjyRV7xfhW1Ckn5NVXqcqT5Mf5PHW8SM2HH5v6xVxf2JsHds04>. >>> Happy to connect and explore opportunities. >>> >>> >>> >>> *James Anderson* >>> >>> >>> >>> Sales Director >>> >>> 36 Blue Jays Way, Suite 1508 >>> >>> Toronto, ON, M5V 3T3 >>> >>> C: 647-618-0598 >>> >>> james.anderson@ideonmedia.com >>> >>> >>> >>> >>> >>> Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, >>> Canada >>> >>> *Manage preferences* >>> <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-H9W2RNYpx4pDYCYW2MnQL92nVP26W34xrcN3_T7ZWW2t0p4638yKmmW2-vcpH2YCbYlW2y4H5F2y1F_RW3VWmF92WPmr_W3DNWps1VpCpFW49Q0tf47L1zHW36xkRR21jBqKW4rflyd30kDTxW2RzjP73BMwV8W47ys_02CFSCqW4mDLFM3_WC91W1Bs6pr4mGNFPW36q1z04hrHkfW25kYn13_tk8rW1N4Kb32551XLW1Bp-8X2TtBtrW2RJQLX3BLgn3W4tt8rb49LMDFW4ffs1q41TPQtW32Hycw4pgK12W2YsL9H2xRsG0W49PGSF2KqJ7ZW4tpVV741t3QMW1Y-gH22RT-KDW23b7Bx25gc8kW1N6Pns3VxXv2W41TNnW4tD2XmW2Pt7qy2KxTGXW3SKbxn2zKVP4W2vRHfG1_4MHfW1QvDlt1Bnl0PW2TP-tx3XFv3zW1BLYkx30kG9zW2p0pg_3ZvPbFW32qSXt3jgq20W45pMK23yQbhNW3_HDMQ3JWCl7W3bwTrq2TqbYNW4tG9Mq3VZmg9W3F4ZJv2Pxw96W2WwV8l3dyNJfW2Ry4jT2nJpHNW47nph52vNnFrW3XMj0-23qFZMW3SZb2R383v-TW3dnDYn1S8WklW3P2zBk23rz1XW4phx0w3KcDxrW3D-mx541rqxRW1BB-wd1N4p3zW2ThCCN3gs4jXW1XmQFY2KwBtZ0&utm_source=hs_email&utm_medium=email&utm_content=407986121&_hsenc=p2ANqtz--0ztsrtZwCqhvLXQSwYoBq88PjPBcI0bNsixjYTb-vI5SipL27B57TKJB9ECqb3zg_-3AwFXYNagqYTYEhufdjprpang&_hsmi=407986121> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> -- >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > >

Hello & happy game day! Thanks for confirming - we'll let you know where we land! Have shared with Maple/Megan an option alongside the Rogers + Bell options. We should know more by the end of the week, I'd say! Thanks again, KC Katie Connole Integrated Planning Senior Director 647-898-3010 katie@epitaphgroup.com<mailto:katie@epitaphgroup.com> www.epitaphgroup.com<http://www.epitaphgroup.com/> [BZ4RQAAAABJRU5ErkJggg==] ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Tuesday, June 23, 2026 9:55 AM To: Katie Connole <Katie@epitaphgroup.com> Subject: Re: FIFA World Cup Opportunities | Ideon Media To clarify, we can likely get OLV around $25 and CTV around $40-45, but we’d set bids higher to win inventory. We can clear closer to $25 and $40 though :) James Anderson Sales Director M: (647) 618-0598 [https://ci3.googleusercontent.com/mail-sig/AIorK4yJpXEAA7ta9MtkvZ2V4Ct5UIardPm9v1MeRnLouCwh-32OH_we2WsTAd3W3pOHYcPIIF_0EQE] Visit our website<https://ideonmedia.com/>

Amazing, thanks Katie!!! Hopefully they see the value in supporting local vs the big guys in red and blue :) On Wed, Jun 24, 2026 at 9:17 AM Katie Connole <Katie@epitaphgroup.com> wrote: > Hello & happy game day! > > Thanks for confirming - we'll let you know where we land! Have shared with > Maple/Megan an option alongside the Rogers + Bell options. > > We should know more by the end of the week, I'd say! > > Thanks again, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 23, 2026 9:55 AM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > To clarify, we can likely get OLV around $25 and CTV around $40-45, but > we’d set bids higher to win inventory. We can clear closer to $25 and $40 > though :) > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > On Mon, Jun 22, 2026 at 4:43 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > If you want to run on actual matches, we suggest CPMs around $50 to ensure > we lock in enough inventory. It's a VERY popular medium right now. > > On Mon, Jun 22, 2026 at 4:41 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > We can do some cool custom video units like attached! Where the space > around is VERY customizable. These can run on OLV and CTV. > > > > On Mon, Jun 22, 2026 at 3:23 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Thanks for the quick check!! When you say "high impact", what are the > formats Ideon have available? > > Do you have a rough CPM handy? > > Thank you again! > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 22, 2026 3:05 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey!! So turns out we CAN run OLV/CTV on matches, but not lower thirds. > Would that work?? > > Here’s what ops said: > > Unfortunately lower thirds are not available at the moment. We can pitch > OLV and CTV high-impact units that would run during commercial breaks on > CTV inventory, but not lower thirds. > > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > On Mon, Jun 22, 2026 at 2:10 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > [image: celebrate] > *Katie Connole* reacted to your message: > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, 22 June 2026 18:05:41 > > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Let me ask the team what's doable, stay tuned!! > > On Mon, Jun 22, 2026 at 1:57 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Interesting! 👀 > Our hopes were definitely not high on the match coverage.. Is there a way > to run some lower 3rds type of vide on highlights or recaps or is it just > the video ad itself? > > The idea is something like this - would this work? > > > Thank you!! > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 22, 2026 1:49 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run > high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? > Think highlights, recap videos, etc. Would that work? > > On Mon, Jun 22, 2026 at 1:48 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Hey James, > > Hope you're doing well! > > I was curious to see if there were any moments we could potentially run a > "lower 3rd" over top of any highlights or match footage? > There was an idea that came through (late in the game) from Maple; where > they're running adjacent to any VAR moments as a "second opinion", much > like you would try to use Maple. > > Could this be a way to activate for either for the World Cup show or the > previously shared curated CTV/OLV? > > This is a super long shot as we're trying to get some incremental budget, > we're not sponsors or anywhere close (lol), and we've engaged Bell and > Rogers.. So thought I'd float it your way. > Let me know when you have a sec? > > Thanks, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 9, 2026 3:37 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey Katie! Do you have anyone looking for World Cup podcast integration > sponsorships? Just received the below from the team at SICK Media... > > *Happy Tuesday!* > > *I know it's super late notice but we decided we will be hosting a World > Cup show to be hosted by Tony Marinaro and his son. * > > *It will be a daily show from Monday to Friday at 12pm ET. The first part > will be recapping the games from the previous day and previewing the games > of the day. Each episode will be around 20 minutes.* > > *Since it's super last minute and it's a brand new show with no guaranteed > numbers, we are open to selling it at a lower price if you have someone in > mind.* > > On Tue, Mar 10, 2026 at 12:15 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Hey James, > > Thanks for sharing this! QQ - when it says "World Cup adjacent" inventory > - what exactly does that mean? It might be of interest for the upcoming > Maple campaign we have (May launch which we're just starting to brief for). > > We might have a small budget to allocate towards buying into FWC > inventory, and think the client would really gravitate towards this. > > Let me know when you can, > Thanks, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 10, 2026 12:10 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* FIFA World Cup Opportunities | Ideon Media > > Tap into the FIFA World Cup excitement with high-impact, brand-safe, > audience-first programmatic strategies powered by Ideon Media's curation > offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ > > *Re-sharing the below from my email, as we experienced technical > difficulties in the last send. Sorry for the inconvenience* > > > > Hey Katie, > > > > The FIFA World Cup, one of the most anticipated events of the year, is > right around the corner. > > > Tap into the excitement with high-impact, brand-safe, audience-first > programmatic strategies powered by our curation offering. > > > > Whether you are looking to: > > - > > Align with premium inventory > - > > Drive incremental reach > - > > Maximize performance across Display, CTV, OLV, and Audio > - > > Ensure contextual relevance at scale > > We have you covered. > > > > A one-pager with more details is available HERE > <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWDqFY9l49TPW21KWsw4W2fxmW2x7JLQ5LtlkCN4Rsyh03m2nnW95jsWP6lZ3k_W6VRf2l19sxd2W2JP0yD8pGVb8DnSVyw5G_4W88glfQ3FfmYmW2_3fS7687LYvW30bHqG6ykl2JVLxhhr2FRCyLW3qz2GV3B33-GW4fY4gW56Cg2pW5dBFQg8jBy_dW8Rldcq6ltf2JW3mlxyT5bTx0BN32cWNgpTQCVW6TTKL65KjFMwW7VBm7T1jQVxLN2Vq3L1SXtYdN2lclC49rvx-VyrXkR2RQjFWW4Twl-Z1_c7x3W1qv_Xd2YmNsBW6Yf2Tw1PDmMSW2YRFjc8zTZV8W26z52c8WJjTmW1nTN3h6w_BnSW8kCgx65G6kG5W1xDYFx59CYC0W95rJn42WbjyRV7xfhW1Ckn5NVXqcqT5Mf5PHW8SM2HH5v6xVxf2JsHds04>. > Happy to connect and explore opportunities. > > > > *James Anderson* > > > > Sales Director > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-618-0598 > > james.anderson@ideonmedia.com > > > > > > Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, Canada > > *Manage preferences* > <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-H9W2RNYpx4pDYCYW2MnQL92nVP26W34xrcN3_T7ZWW2t0p4638yKmmW2-vcpH2YCbYlW2y4H5F2y1F_RW3VWmF92WPmr_W3DNWps1VpCpFW49Q0tf47L1zHW36xkRR21jBqKW4rflyd30kDTxW2RzjP73BMwV8W47ys_02CFSCqW4mDLFM3_WC91W1Bs6pr4mGNFPW36q1z04hrHkfW25kYn13_tk8rW1N4Kb32551XLW1Bp-8X2TtBtrW2RJQLX3BLgn3W4tt8rb49LMDFW4ffs1q41TPQtW32Hycw4pgK12W2YsL9H2xRsG0W49PGSF2KqJ7ZW4tpVV741t3QMW1Y-gH22RT-KDW23b7Bx25gc8kW1N6Pns3VxXv2W41TNnW4tD2XmW2Pt7qy2KxTGXW3SKbxn2zKVP4W2vRHfG1_4MHfW1QvDlt1Bnl0PW2TP-tx3XFv3zW1BLYkx30kG9zW2p0pg_3ZvPbFW32qSXt3jgq20W45pMK23yQbhNW3_HDMQ3JWCl7W3bwTrq2TqbYNW4tG9Mq3VZmg9W3F4ZJv2Pxw96W2WwV8l3dyNJfW2Ry4jT2nJpHNW47nph52vNnFrW3XMj0-23qFZMW3SZb2R383v-TW3dnDYn1S8WklW3P2zBk23rz1XW4phx0w3KcDxrW3D-mx541rqxRW1BB-wd1N4p3zW2ThCCN3gs4jXW1XmQFY2KwBtZ0&utm_source=hs_email&utm_medium=email&utm_content=407986121&_hsenc=p2ANqtz--0ztsrtZwCqhvLXQSwYoBq88PjPBcI0bNsixjYTb-vI5SipL27B57TKJB9ECqb3zg_-3AwFXYNagqYTYEhufdjprpang&_hsmi=407986121> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

See you soon :) On Wed, Jun 24, 2026 at 1:30 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Amazing, thanks Katie!!! Hopefully they see the value in supporting local > vs the big guys in red and blue :) > > On Wed, Jun 24, 2026 at 9:17 AM Katie Connole <Katie@epitaphgroup.com> > wrote: > >> Hello & happy game day! >> >> Thanks for confirming - we'll let you know where we land! Have shared >> with Maple/Megan an option alongside the Rogers + Bell options. >> >> We should know more by the end of the week, I'd say! >> >> Thanks again, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, June 23, 2026 9:55 AM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> To clarify, we can likely get OLV around $25 and CTV around $40-45, but >> we’d set bids higher to win inventory. We can clear closer to $25 and $40 >> though :) >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> On Mon, Jun 22, 2026 at 4:43 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> If you want to run on actual matches, we suggest CPMs around $50 to >> ensure we lock in enough inventory. It's a VERY popular medium right now. >> >> On Mon, Jun 22, 2026 at 4:41 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> We can do some cool custom video units like attached! Where the space >> around is VERY customizable. These can run on OLV and CTV. >> >> >> >> On Mon, Jun 22, 2026 at 3:23 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Thanks for the quick check!! When you say "high impact", what are the >> formats Ideon have available? >> >> Do you have a rough CPM handy? >> >> Thank you again! >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 22, 2026 3:05 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Hey!! So turns out we CAN run OLV/CTV on matches, but not lower thirds. >> Would that work?? >> >> Here’s what ops said: >> >> Unfortunately lower thirds are not available at the moment. We can pitch >> OLV and CTV high-impact units that would run during commercial breaks on >> CTV inventory, but not lower thirds. >> >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> On Mon, Jun 22, 2026 at 2:10 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> [image: celebrate] >> *Katie Connole* reacted to your message: >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, 22 June 2026 18:05:41 >> >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Let me ask the team what's doable, stay tuned!! >> >> On Mon, Jun 22, 2026 at 1:57 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Interesting! 👀 >> Our hopes were definitely not high on the match coverage.. Is there a way >> to run some lower 3rds type of vide on highlights or recaps or is it just >> the video ad itself? >> >> The idea is something like this - would this work? >> >> >> Thank you!! >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 22, 2026 1:49 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run >> high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? >> Think highlights, recap videos, etc. Would that work? >> >> On Mon, Jun 22, 2026 at 1:48 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hey James, >> >> Hope you're doing well! >> >> I was curious to see if there were any moments we could potentially run a >> "lower 3rd" over top of any highlights or match footage? >> There was an idea that came through (late in the game) from Maple; where >> they're running adjacent to any VAR moments as a "second opinion", much >> like you would try to use Maple. >> >> Could this be a way to activate for either for the World Cup show or the >> previously shared curated CTV/OLV? >> >> This is a super long shot as we're trying to get some incremental budget, >> we're not sponsors or anywhere close (lol), and we've engaged Bell and >> Rogers.. So thought I'd float it your way. >> Let me know when you have a sec? >> >> Thanks, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, June 9, 2026 3:37 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Hey Katie! Do you have anyone looking for World Cup podcast integration >> sponsorships? Just received the below from the team at SICK Media... >> >> *Happy Tuesday!* >> >> *I know it's super late notice but we decided we will be hosting a World >> Cup show to be hosted by Tony Marinaro and his son. * >> >> *It will be a daily show from Monday to Friday at 12pm ET. The first part >> will be recapping the games from the previous day and previewing the games >> of the day. Each episode will be around 20 minutes.* >> >> *Since it's super last minute and it's a brand new show with no >> guaranteed numbers, we are open to selling it at a lower price if you have >> someone in mind.* >> >> On Tue, Mar 10, 2026 at 12:15 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hey James, >> >> Thanks for sharing this! QQ - when it says "World Cup adjacent" inventory >> - what exactly does that mean? It might be of interest for the upcoming >> Maple campaign we have (May launch which we're just starting to brief for). >> >> We might have a small budget to allocate towards buying into FWC >> inventory, and think the client would really gravitate towards this. >> >> Let me know when you can, >> Thanks, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 10, 2026 12:10 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* FIFA World Cup Opportunities | Ideon Media >> >> Tap into the FIFA World Cup excitement with high-impact, brand-safe, >> audience-first programmatic strategies powered by Ideon Media's curation >> offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ >> >> *Re-sharing the below from my email, as we experienced technical >> difficulties in the last send. Sorry for the inconvenience* >> >> >> >> Hey Katie, >> >> >> >> The FIFA World Cup, one of the most anticipated events of the year, is >> right around the corner. >> >> >> Tap into the excitement with high-impact, brand-safe, audience-first >> programmatic strategies powered by our curation offering. >> >> >> >> Whether you are looking to: >> >> - >> >> Align with premium inventory >> - >> >> Drive incremental reach >> - >> >> Maximize performance across Display, CTV, OLV, and Audio >> - >> >> Ensure contextual relevance at scale >> >> We have you covered. >> >> >> >> A one-pager with more details is available HERE >> <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWDqFY9l49TPW21KWsw4W2fxmW2x7JLQ5LtlkCN4Rsyh03m2nnW95jsWP6lZ3k_W6VRf2l19sxd2W2JP0yD8pGVb8DnSVyw5G_4W88glfQ3FfmYmW2_3fS7687LYvW30bHqG6ykl2JVLxhhr2FRCyLW3qz2GV3B33-GW4fY4gW56Cg2pW5dBFQg8jBy_dW8Rldcq6ltf2JW3mlxyT5bTx0BN32cWNgpTQCVW6TTKL65KjFMwW7VBm7T1jQVxLN2Vq3L1SXtYdN2lclC49rvx-VyrXkR2RQjFWW4Twl-Z1_c7x3W1qv_Xd2YmNsBW6Yf2Tw1PDmMSW2YRFjc8zTZV8W26z52c8WJjTmW1nTN3h6w_BnSW8kCgx65G6kG5W1xDYFx59CYC0W95rJn42WbjyRV7xfhW1Ckn5NVXqcqT5Mf5PHW8SM2HH5v6xVxf2JsHds04>. >> Happy to connect and explore opportunities. >> >> >> >> *James Anderson* >> >> >> >> Sales Director >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-618-0598 >> >> james.anderson@ideonmedia.com >> >> >> >> >> >> Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, >> Canada >> >> *Manage preferences* >> <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-H9W2RNYpx4pDYCYW2MnQL92nVP26W34xrcN3_T7ZWW2t0p4638yKmmW2-vcpH2YCbYlW2y4H5F2y1F_RW3VWmF92WPmr_W3DNWps1VpCpFW49Q0tf47L1zHW36xkRR21jBqKW4rflyd30kDTxW2RzjP73BMwV8W47ys_02CFSCqW4mDLFM3_WC91W1Bs6pr4mGNFPW36q1z04hrHkfW25kYn13_tk8rW1N4Kb32551XLW1Bp-8X2TtBtrW2RJQLX3BLgn3W4tt8rb49LMDFW4ffs1q41TPQtW32Hycw4pgK12W2YsL9H2xRsG0W49PGSF2KqJ7ZW4tpVV741t3QMW1Y-gH22RT-KDW23b7Bx25gc8kW1N6Pns3VxXv2W41TNnW4tD2XmW2Pt7qy2KxTGXW3SKbxn2zKVP4W2vRHfG1_4MHfW1QvDlt1Bnl0PW2TP-tx3XFv3zW1BLYkx30kG9zW2p0pg_3ZvPbFW32qSXt3jgq20W45pMK23yQbhNW3_HDMQ3JWCl7W3bwTrq2TqbYNW4tG9Mq3VZmg9W3F4ZJv2Pxw96W2WwV8l3dyNJfW2Ry4jT2nJpHNW47nph52vNnFrW3XMj0-23qFZMW3SZb2R383v-TW3dnDYn1S8WklW3P2zBk23rz1XW4phx0w3KcDxrW3D-mx541rqxRW1BB-wd1N4p3zW2ThCCN3gs4jXW1XmQFY2KwBtZ0&utm_source=hs_email&utm_medium=email&utm_content=407986121&_hsenc=p2ANqtz--0ztsrtZwCqhvLXQSwYoBq88PjPBcI0bNsixjYTb-vI5SipL27B57TKJB9ECqb3zg_-3AwFXYNagqYTYEhufdjprpang&_hsmi=407986121> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Also, if you have any updates on Maple, that would be appreciated as well! :) On Wed, Jun 24, 2026 at 1:30 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Amazing, thanks Katie!!! Hopefully they see the value in supporting local > vs the big guys in red and blue :) > > On Wed, Jun 24, 2026 at 9:17 AM Katie Connole <Katie@epitaphgroup.com> > wrote: > >> Hello & happy game day! >> >> Thanks for confirming - we'll let you know where we land! Have shared >> with Maple/Megan an option alongside the Rogers + Bell options. >> >> We should know more by the end of the week, I'd say! >> >> Thanks again, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, June 23, 2026 9:55 AM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> To clarify, we can likely get OLV around $25 and CTV around $40-45, but >> we’d set bids higher to win inventory. We can clear closer to $25 and $40 >> though :) >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> On Mon, Jun 22, 2026 at 4:43 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> If you want to run on actual matches, we suggest CPMs around $50 to >> ensure we lock in enough inventory. It's a VERY popular medium right now. >> >> On Mon, Jun 22, 2026 at 4:41 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> We can do some cool custom video units like attached! Where the space >> around is VERY customizable. These can run on OLV and CTV. >> >> >> >> On Mon, Jun 22, 2026 at 3:23 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Thanks for the quick check!! When you say "high impact", what are the >> formats Ideon have available? >> >> Do you have a rough CPM handy? >> >> Thank you again! >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 22, 2026 3:05 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Hey!! So turns out we CAN run OLV/CTV on matches, but not lower thirds. >> Would that work?? >> >> Here’s what ops said: >> >> Unfortunately lower thirds are not available at the moment. We can pitch >> OLV and CTV high-impact units that would run during commercial breaks on >> CTV inventory, but not lower thirds. >> >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> On Mon, Jun 22, 2026 at 2:10 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> [image: celebrate] >> *Katie Connole* reacted to your message: >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, 22 June 2026 18:05:41 >> >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Let me ask the team what's doable, stay tuned!! >> >> On Mon, Jun 22, 2026 at 1:57 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Interesting! 👀 >> Our hopes were definitely not high on the match coverage.. Is there a way >> to run some lower 3rds type of vide on highlights or recaps or is it just >> the video ad itself? >> >> The idea is something like this - would this work? >> >> >> Thank you!! >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 22, 2026 1:49 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run >> high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? >> Think highlights, recap videos, etc. Would that work? >> >> On Mon, Jun 22, 2026 at 1:48 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hey James, >> >> Hope you're doing well! >> >> I was curious to see if there were any moments we could potentially run a >> "lower 3rd" over top of any highlights or match footage? >> There was an idea that came through (late in the game) from Maple; where >> they're running adjacent to any VAR moments as a "second opinion", much >> like you would try to use Maple. >> >> Could this be a way to activate for either for the World Cup show or the >> previously shared curated CTV/OLV? >> >> This is a super long shot as we're trying to get some incremental budget, >> we're not sponsors or anywhere close (lol), and we've engaged Bell and >> Rogers.. So thought I'd float it your way. >> Let me know when you have a sec? >> >> Thanks, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, June 9, 2026 3:37 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* Re: FIFA World Cup Opportunities | Ideon Media >> >> Hey Katie! Do you have anyone looking for World Cup podcast integration >> sponsorships? Just received the below from the team at SICK Media... >> >> *Happy Tuesday!* >> >> *I know it's super late notice but we decided we will be hosting a World >> Cup show to be hosted by Tony Marinaro and his son. * >> >> *It will be a daily show from Monday to Friday at 12pm ET. The first part >> will be recapping the games from the previous day and previewing the games >> of the day. Each episode will be around 20 minutes.* >> >> *Since it's super last minute and it's a brand new show with no >> guaranteed numbers, we are open to selling it at a lower price if you have >> someone in mind.* >> >> On Tue, Mar 10, 2026 at 12:15 PM Katie Connole <Katie@epitaphgroup.com> >> wrote: >> >> Hey James, >> >> Thanks for sharing this! QQ - when it says "World Cup adjacent" inventory >> - what exactly does that mean? It might be of interest for the upcoming >> Maple campaign we have (May launch which we're just starting to brief for). >> >> We might have a small budget to allocate towards buying into FWC >> inventory, and think the client would really gravitate towards this. >> >> Let me know when you can, >> Thanks, >> KC >> >> *Katie Connole* >> >> *Integrated Planning Senior Director* >> >> 647-898-3010 >> >> *katie**@epitaphgroup.com* <katie@epitaphgroup.com> >> >> www.epitaphgroup.com >> >> [image: BZ4RQAAAABJRU5ErkJggg==] >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 10, 2026 12:10 PM >> *To:* Katie Connole <Katie@epitaphgroup.com> >> *Subject:* FIFA World Cup Opportunities | Ideon Media >> >> Tap into the FIFA World Cup excitement with high-impact, brand-safe, >> audience-first programmatic strategies powered by Ideon Media's curation >> offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >>  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ >> ­ ­ >> >> *Re-sharing the below from my email, as we experienced technical >> difficulties in the last send. Sorry for the inconvenience* >> >> >> >> Hey Katie, >> >> >> >> The FIFA World Cup, one of the most anticipated events of the year, is >> right around the corner. >> >> >> Tap into the excitement with high-impact, brand-safe, audience-first >> programmatic strategies powered by our curation offering. >> >> >> >> Whether you are looking to: >> >> - >> >> Align with premium inventory >> - >> >> Drive incremental reach >> - >> >> Maximize performance across Display, CTV, OLV, and Audio >> - >> >> Ensure contextual relevance at scale >> >> We have you covered. >> >> >> >> A one-pager with more details is available HERE >> <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWDqFY9l49TPW21KWsw4W2fxmW2x7JLQ5LtlkCN4Rsyh03m2nnW95jsWP6lZ3k_W6VRf2l19sxd2W2JP0yD8pGVb8DnSVyw5G_4W88glfQ3FfmYmW2_3fS7687LYvW30bHqG6ykl2JVLxhhr2FRCyLW3qz2GV3B33-GW4fY4gW56Cg2pW5dBFQg8jBy_dW8Rldcq6ltf2JW3mlxyT5bTx0BN32cWNgpTQCVW6TTKL65KjFMwW7VBm7T1jQVxLN2Vq3L1SXtYdN2lclC49rvx-VyrXkR2RQjFWW4Twl-Z1_c7x3W1qv_Xd2YmNsBW6Yf2Tw1PDmMSW2YRFjc8zTZV8W26z52c8WJjTmW1nTN3h6w_BnSW8kCgx65G6kG5W1xDYFx59CYC0W95rJn42WbjyRV7xfhW1Ckn5NVXqcqT5Mf5PHW8SM2HH5v6xVxf2JsHds04>. >> Happy to connect and explore opportunities. >> >> >> >> *James Anderson* >> >> >> >> Sales Director >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-618-0598 >> >> james.anderson@ideonmedia.com >> >> >> >> >> >> Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, >> Canada >> >> *Manage preferences* >> <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-H9W2RNYpx4pDYCYW2MnQL92nVP26W34xrcN3_T7ZWW2t0p4638yKmmW2-vcpH2YCbYlW2y4H5F2y1F_RW3VWmF92WPmr_W3DNWps1VpCpFW49Q0tf47L1zHW36xkRR21jBqKW4rflyd30kDTxW2RzjP73BMwV8W47ys_02CFSCqW4mDLFM3_WC91W1Bs6pr4mGNFPW36q1z04hrHkfW25kYn13_tk8rW1N4Kb32551XLW1Bp-8X2TtBtrW2RJQLX3BLgn3W4tt8rb49LMDFW4ffs1q41TPQtW32Hycw4pgK12W2YsL9H2xRsG0W49PGSF2KqJ7ZW4tpVV741t3QMW1Y-gH22RT-KDW23b7Bx25gc8kW1N6Pns3VxXv2W41TNnW4tD2XmW2Pt7qy2KxTGXW3SKbxn2zKVP4W2vRHfG1_4MHfW1QvDlt1Bnl0PW2TP-tx3XFv3zW1BLYkx30kG9zW2p0pg_3ZvPbFW32qSXt3jgq20W45pMK23yQbhNW3_HDMQ3JWCl7W3bwTrq2TqbYNW4tG9Mq3VZmg9W3F4ZJv2Pxw96W2WwV8l3dyNJfW2Ry4jT2nJpHNW47nph52vNnFrW3XMj0-23qFZMW3SZb2R383v-TW3dnDYn1S8WklW3P2zBk23rz1XW4phx0w3KcDxrW3D-mx541rqxRW1BB-wd1N4p3zW2ThCCN3gs4jXW1XmQFY2KwBtZ0&utm_source=hs_email&utm_medium=email&utm_content=407986121&_hsenc=p2ANqtz--0ztsrtZwCqhvLXQSwYoBq88PjPBcI0bNsixjYTb-vI5SipL27B57TKJB9ECqb3zg_-3AwFXYNagqYTYEhufdjprpang&_hsmi=407986121> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hi James, Hope you're doing well! Apologies - am just catching up after 2 days OOO. Sadly, on Maple, there's no news/positive indication of spend on the idea. We've only managed to rotate in some creative within our existing campaign but weren't able to secure any incremental funds. Will let you know if anything changes, but as of now, it's been tabled. Let me know if any questions, KC Katie Connole Integrated Planning Senior Director 647-898-3010 katie@epitaphgroup.com<mailto:katie@epitaphgroup.com> www.epitaphgroup.com<http://www.epitaphgroup.com/> [BZ4RQAAAABJRU5ErkJggg==] ________________________________

Ahh that's too bad, hopefully we can be added into the mix soon! Would love to finally get a campaign going with your team!! On Fri, Jul 3, 2026 at 1:24 PM Katie Connole <Katie@epitaphgroup.com> wrote: > Hi James, > > Hope you're doing well! Apologies - am just catching up after 2 days OOO. > > Sadly, on Maple, there's no news/positive indication of spend on the idea. > We've only managed to rotate in some creative within our existing campaign > but weren't able to secure any incremental funds. > > Will let you know if anything changes, but as of now, it's been tabled. > > Let me know if any questions, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 30, 2026 1:06 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Also, if you have any updates on Maple, that would be appreciated as well! > :) > > On Wed, Jun 24, 2026 at 1:30 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Amazing, thanks Katie!!! Hopefully they see the value in supporting local > vs the big guys in red and blue :) > > On Wed, Jun 24, 2026 at 9:17 AM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Hello & happy game day! > > Thanks for confirming - we'll let you know where we land! Have shared with > Maple/Megan an option alongside the Rogers + Bell options. > > We should know more by the end of the week, I'd say! > > Thanks again, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 23, 2026 9:55 AM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > To clarify, we can likely get OLV around $25 and CTV around $40-45, but > we’d set bids higher to win inventory. We can clear closer to $25 and $40 > though :) > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > On Mon, Jun 22, 2026 at 4:43 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > If you want to run on actual matches, we suggest CPMs around $50 to ensure > we lock in enough inventory. It's a VERY popular medium right now. > > On Mon, Jun 22, 2026 at 4:41 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > We can do some cool custom video units like attached! Where the space > around is VERY customizable. These can run on OLV and CTV. > > > > On Mon, Jun 22, 2026 at 3:23 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Thanks for the quick check!! When you say "high impact", what are the > formats Ideon have available? > > Do you have a rough CPM handy? > > Thank you again! > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 22, 2026 3:05 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey!! So turns out we CAN run OLV/CTV on matches, but not lower thirds. > Would that work?? > > Here’s what ops said: > > Unfortunately lower thirds are not available at the moment. We can pitch > OLV and CTV high-impact units that would run during commercial breaks on > CTV inventory, but not lower thirds. > > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > On Mon, Jun 22, 2026 at 2:10 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > [image: celebrate] > *Katie Connole* reacted to your message: > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, 22 June 2026 18:05:41 > > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Let me ask the team what's doable, stay tuned!! > > On Mon, Jun 22, 2026 at 1:57 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Interesting! 👀 > Our hopes were definitely not high on the match coverage.. Is there a way > to run some lower 3rds type of vide on highlights or recaps or is it just > the video ad itself? > > The idea is something like this - would this work? > > > Thank you!! > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 22, 2026 1:49 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey Katie! We cannot run lower 3rds on match coverage, but we COULD run > high-impact OLV/CTV pre/mid roll across World Cup contextual coverage? > Think highlights, recap videos, etc. Would that work? > > On Mon, Jun 22, 2026 at 1:48 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Hey James, > > Hope you're doing well! > > I was curious to see if there were any moments we could potentially run a > "lower 3rd" over top of any highlights or match footage? > There was an idea that came through (late in the game) from Maple; where > they're running adjacent to any VAR moments as a "second opinion", much > like you would try to use Maple. > > Could this be a way to activate for either for the World Cup show or the > previously shared curated CTV/OLV? > > This is a super long shot as we're trying to get some incremental budget, > we're not sponsors or anywhere close (lol), and we've engaged Bell and > Rogers.. So thought I'd float it your way. > Let me know when you have a sec? > > Thanks, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 9, 2026 3:37 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* Re: FIFA World Cup Opportunities | Ideon Media > > Hey Katie! Do you have anyone looking for World Cup podcast integration > sponsorships? Just received the below from the team at SICK Media... > > *Happy Tuesday!* > > *I know it's super late notice but we decided we will be hosting a World > Cup show to be hosted by Tony Marinaro and his son. * > > *It will be a daily show from Monday to Friday at 12pm ET. The first part > will be recapping the games from the previous day and previewing the games > of the day. Each episode will be around 20 minutes.* > > *Since it's super last minute and it's a brand new show with no guaranteed > numbers, we are open to selling it at a lower price if you have someone in > mind.* > > On Tue, Mar 10, 2026 at 12:15 PM Katie Connole <Katie@epitaphgroup.com> > wrote: > > Hey James, > > Thanks for sharing this! QQ - when it says "World Cup adjacent" inventory > - what exactly does that mean? It might be of interest for the upcoming > Maple campaign we have (May launch which we're just starting to brief for). > > We might have a small budget to allocate towards buying into FWC > inventory, and think the client would really gravitate towards this. > > Let me know when you can, > Thanks, > KC > > *Katie Connole* > > *Integrated Planning Senior Director* > > 647-898-3010 > > *katie**@epitaphgroup.com* <katie@epitaphgroup.com> > > www.epitaphgroup.com > > [image: BZ4RQAAAABJRU5ErkJggg==] > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 10, 2026 12:10 PM > *To:* Katie Connole <Katie@epitaphgroup.com> > *Subject:* FIFA World Cup Opportunities | Ideon Media > > Tap into the FIFA World Cup excitement with high-impact, brand-safe, > audience-first programmatic strategies powered by Ideon Media's curation > offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ > > *Re-sharing the below from my email, as we experienced technical > difficulties in the last send. Sorry for the inconvenience* > > > > Hey Katie, > > > > The FIFA World Cup, one of the most anticipated events of the year, is > right around the corner. > > > Tap into the excitement with high-impact, brand-safe, audience-first > programmatic strategies powered by our curation offering. > > > > Whether you are looking to: > > - > > Align with premium inventory > - > > Drive incremental reach > - > > Maximize performance across Display, CTV, OLV, and Audio > - > > Ensure contextual relevance at scale > > We have you covered. > > > > A one-pager with more details is available HERE > <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWDqFY9l49TPW21KWsw4W2fxmW2x7JLQ5LtlkCN4Rsyh03m2nnW95jsWP6lZ3k_W6VRf2l19sxd2W2JP0yD8pGVb8DnSVyw5G_4W88glfQ3FfmYmW2_3fS7687LYvW30bHqG6ykl2JVLxhhr2FRCyLW3qz2GV3B33-GW4fY4gW56Cg2pW5dBFQg8jBy_dW8Rldcq6ltf2JW3mlxyT5bTx0BN32cWNgpTQCVW6TTKL65KjFMwW7VBm7T1jQVxLN2Vq3L1SXtYdN2lclC49rvx-VyrXkR2RQjFWW4Twl-Z1_c7x3W1qv_Xd2YmNsBW6Yf2Tw1PDmMSW2YRFjc8zTZV8W26z52c8WJjTmW1nTN3h6w_BnSW8kCgx65G6kG5W1xDYFx59CYC0W95rJn42WbjyRV7xfhW1Ckn5NVXqcqT5Mf5PHW8SM2HH5v6xVxf2JsHds04>. > Happy to connect and explore opportunities. > > > > *James Anderson* > > > > Sales Director > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-618-0598 > > james.anderson@ideonmedia.com > > > > > > Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, Canada > > *Manage preferences* > <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-H9W2RNYpx4pDYCYW2MnQL92nVP26W34xrcN3_T7ZWW2t0p4638yKmmW2-vcpH2YCbYlW2y4H5F2y1F_RW3VWmF92WPmr_W3DNWps1VpCpFW49Q0tf47L1zHW36xkRR21jBqKW4rflyd30kDTxW2RzjP73BMwV8W47ys_02CFSCqW4mDLFM3_WC91W1Bs6pr4mGNFPW36q1z04hrHkfW25kYn13_tk8rW1N4Kb32551XLW1Bp-8X2TtBtrW2RJQLX3BLgn3W4tt8rb49LMDFW4ffs1q41TPQtW32Hycw4pgK12W2YsL9H2xRsG0W49PGSF2KqJ7ZW4tpVV741t3QMW1Y-gH22RT-KDW23b7Bx25gc8kW1N6Pns3VxXv2W41TNnW4tD2XmW2Pt7qy2KxTGXW3SKbxn2zKVP4W2vRHfG1_4MHfW1QvDlt1Bnl0PW2TP-tx3XFv3zW1BLYkx30kG9zW2p0pg_3ZvPbFW32qSXt3jgq20W45pMK23yQbhNW3_HDMQ3JWCl7W3bwTrq2TqbYNW4tG9Mq3VZmg9W3F4ZJv2Pxw96W2WwV8l3dyNJfW2Ry4jT2nJpHNW47nph52vNnFrW3XMj0-23qFZMW3SZb2R383v-TW3dnDYn1S8WklW3P2zBk23rz1XW4phx0w3KcDxrW3D-mx541rqxRW1BB-wd1N4p3zW2ThCCN3gs4jXW1XmQFY2KwBtZ0&utm_source=hs_email&utm_medium=email&utm_content=407986121&_hsenc=p2ANqtz--0ztsrtZwCqhvLXQSwYoBq88PjPBcI0bNsixjYTb-vI5SipL27B57TKJB9ECqb3zg_-3AwFXYNagqYTYEhufdjprpang&_hsmi=407986121> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Excited to see everyone tomorrow!! Our address is 36 Blue Jays Way (Suite 1508). Let the front desk know and they will buzz you up. Any issues, just shoot me a text (647-618-0598). Welcome to come on up anytime after 2:30pm. Excited to see you all! Come thirsty and hungry 😂 -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hi James, Just wanted to let you know I will probably be there for the second half; the client booked me into a meeting until 4. Joe On Tue, Jun 23, 2026 at 1:08 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Excited to see everyone tomorrow!! Our address is 36 Blue Jays Way (Suite > 1508). Let the front desk know and they will buzz you up. Any issues, just > shoot me a text (647-618-0598). Welcome to come on up anytime after 2:30pm. > Excited to see you all! Come thirsty and hungry 😂 > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- Joe Cariati Senior Vice President m. 416 902 0112 32 Atlantic Avenue Toronto, Ontario M6K 1X8 Canada citizenrelations.com <https://www.citizenrelations.com> *We acknowledge that Citizen Relations carries out its business on the traditional territory covered by Treaty 13, the ancestral and traditional lands of many Nations including the Mississaugas of the Credit, the Anishinaabe, the Chippewa, the Haudenosaunee and the Wendat Peoples. We respect the history and Peoples of this land.* This email and any files transmitted are confidential and intended solely for the use of the individual or entity to which they are addressed. If you have received this email by error, please notify us immediately and permanently delete it from your computer.

Oh damn! Okay, see you there :) On Tue, Jun 23, 2026 at 1:10 PM Joe Cariati < joe.cariati@citizenrelations.com> wrote: > Hi James, > > Just wanted to let you know I will probably be there for the second half; > the client booked me into a meeting until 4. > > Joe > > > On Tue, Jun 23, 2026 at 1:08 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > >> Excited to see everyone tomorrow!! Our address is 36 Blue Jays Way (Suite >> 1508). Let the front desk know and they will buzz you up. Any issues, just >> shoot me a text (647-618-0598). Welcome to come on up anytime after 2:30pm. >> Excited to see you all! Come thirsty and hungry 😂 >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> > > -- > > Joe Cariati > > Senior Vice President > > m. 416 902 0112 > > 32 Atlantic Avenue > > Toronto, Ontario M6K 1X8 Canada > > > > citizenrelations.com <https://www.citizenrelations.com> > > > > > > > *We acknowledge that Citizen Relations carries out its business on the > traditional territory covered by Treaty 13, the ancestral and traditional > lands of many Nations including the Mississaugas of the Credit, the > Anishinaabe, the Chippewa, the Haudenosaunee and the Wendat Peoples. We > respect the history and Peoples of this land.* > This email and any files transmitted are confidential and intended solely > for the use of the individual or entity to which they are addressed. If you > have received this email by error, please notify us immediately and > permanently delete it from your computer. > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Coming out of our meeting with TD *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ---------- Forwarded message --------- From: Aaron Zeifman <aaron.zeifman@starcomww.com> Date: Wed, Feb 25, 2026 at 4:36 PM Subject: Introduction + Ideon Incremental Opportunity with TD Insurance To: jes.biagioni <jes.biagioni@ideonmedia.com> Cc: Catalina Nituleac <catalina.nituleac@starcomww.com> Hi Jes, I hope you're enjoying this snowy Wednesday! I wanted to quickly introduce myself, I'm the new Senior Media Planner on the TD Insurance AMG account at Starcom. I'm also reaching out regarding an incremental opportunity across our Alumni, Professionals and Engineers audience, to potentially be proposed to client. With an increased interest in innovation, we are looking for any new tactics or capabilities that could be run as a test, helping to drive traffic and strengthen consideration for TD's Affinity customers. Please see additional details below: *Details*: - *Campaign name: *AMG INM CON - *Test period*: July - September - *Budget*: $500K net media - *Campaign goal*: Consideration - *Main KPI*: CPLPV>$5 - *Audiences*: Professionals (Engineers), Alumni - please find additional audience details attached - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, Northwest territories) / ON, ATL - FR (Quebec) *Landing Pages*: *Primary (Floodlight/Pixel Name)* *Floodlight ID* *URL EN* *URL FR* Consideration Alumni TD Insurance Meloche Monnex Homepage EN/FR 8509187 https://www.tdinsurance.com/melochemonnex https://www.tdassurance.com/melochemonnex GI - TDI Alumni Homepage EN/FR 169151542 https://www.tdinsurance.com/products-services/alumni https://www.tdassurance.com/produits-et-services/diplomes Consideration Professionals TDI - Affinity Group Insurance Landing Page 105897058 https://www.tdinsurance.com/group-insurance https://www.tdassurance.com/groupe-assurance GI - TDI Group Insurance Homepage EN/FR 169060157 https://www.tdinsurance.com/products-services/professionals https://www.tdassurance.com/produits-et-services/professionnels Consideration Engineers *GI - TD Insurance Affinity Engineers Webpage* 14088862 https://www.tdinsurance.com/affinity/engineers https://www.tdassurance.com/affinity/engineers *GI - Engineers Ontario Affinity Page* 14556911 https://www.tdinsurance.com/affinity/peo https://www.tdassurance.com/affinity/peo As part of this request, could you please provide an excel proposal and any supporting slides along as well. Please let me know if you have any question, or if you have time soon to connect. Currently looking at a proposal date of March 6 if possible, with additional time to finalize plans if needed. Looking forward to hearing from you! Thanks, Aaron *Aaron Zeifman* Senior Planner, Media Planning TD Bank Insurance *Powered by Publicis Groupe* ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hey Aaron, Great to connect with you! Thank you for considering us, confirming receipt! We'll be sure to get you our proposal by March 6th and will let you know if we have any questions in the meantime. Stay tuned! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Aaron, Hope your week has been going well. Nice to see some warmer weather on the horizon over the next few days! Please see our attached proposal. In the deck, we’ve highlighted our programmatic curation offering and in the excel you’ll find a more detailed strategy outlining our recommended approach for the AMG campaign. To reach your desired audience, we’re recommending a mix of contextual, behavioural, and keyword targeting. For keywords, we can also ingest your SEM list and target accordingly. Happy to jump on a call to walk through everything in more detail. In the meantime, we’re on standby if any questions come up. Enjoy the rest of your week! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > >> Hi Jes, >> >> I hope you're enjoying this snowy Wednesday! >> >> I wanted to quickly introduce myself, I'm the new Senior Media Planner on >> the TD Insurance AMG account at Starcom. >> >> I'm also reaching out regarding an incremental opportunity across our >> Alumni, Professionals and Engineers audience, to potentially be proposed to >> client. With an increased interest in innovation, we are looking for any >> new tactics or capabilities that could be run as a test, helping to drive >> traffic and strengthen consideration for TD's Affinity customers. Please >> see additional details below: >> >> *Details*: >> >> - *Campaign name: *AMG INM CON >> - *Test period*: July - September >> - *Budget*: $500K net media >> - *Campaign goal*: Consideration >> - *Main KPI*: CPLPV>$5 >> - *Audiences*: Professionals (Engineers), Alumni - please find >> additional audience details attached >> - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, >> Northwest territories) / ON, ATL - FR (Quebec) >> >> >> *Landing Pages*: >> >> >> *Primary (Floodlight/Pixel Name)* >> *Floodlight ID* >> *URL EN* >> *URL FR* >> Consideration Alumni >> TD Insurance Meloche Monnex Homepage EN/FR >> 8509187 >> https://www.tdinsurance.com/melochemonnex >> https://www.tdassurance.com/melochemonnex >> >> GI - TDI Alumni Homepage EN/FR >> 169151542 >> https://www.tdinsurance.com/products-services/alumni >> https://www.tdassurance.com/produits-et-services/diplomes >> Consideration Professionals >> TDI - Affinity Group Insurance Landing Page >> 105897058 >> https://www.tdinsurance.com/group-insurance >> https://www.tdassurance.com/groupe-assurance >> >> GI - TDI Group Insurance Homepage EN/FR >> 169060157 >> https://www.tdinsurance.com/products-services/professionals >> https://www.tdassurance.com/produits-et-services/professionnels >> Consideration Engineers >> *GI - TD Insurance Affinity Engineers Webpage* >> 14088862 >> https://www.tdinsurance.com/affinity/engineers >> https://www.tdassurance.com/affinity/engineers >> >> *GI - Engineers Ontario Affinity Page* >> 14556911 >> https://www.tdinsurance.com/affinity/peo >> https://www.tdassurance.com/affinity/peo >> >> >> As part of this request, could you please provide an excel proposal and >> any supporting slides along as well. >> Please let me know if you have any question, or if you have time soon to >> connect. >> >> Currently looking at a proposal date of March 6 if possible, with >> additional time to finalize plans if needed. >> >> Looking forward to hearing from you! >> >> Thanks, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hi Jes, Thanks so much for sending! Would be happy to jump on a call to walk through it, let me know some times that work for you. Regards, Aaron Aaron Zeifman Senior Planner, Media Planning TD Bank Insurance [cid:5d2135c2-b3f8-4860-be25-327fd3890ef9] Powered by Publicis Groupe ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: March 5, 2026 11:44 AM To: Aaron Zeifman <aaron.zeifman@starcomww.com> Cc: Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Introduction + Ideon Incremental Opportunity with TD Insurance External to the Groupe / en provenance de l'extérieur du Groupe Hey Aaron, Hope your week has been going well. Nice to see some warmer weather on the horizon over the next few days! Please see our attached proposal. In the deck, we’ve highlighted our programmatic curation offering and in the excel you’ll find a more detailed strategy outlining our recommended approach for the AMG campaign. To reach your desired audience, we’re recommending a mix of contextual, behavioural, and keyword targeting. For keywords, we can also ingest your SEM list and target accordingly. Happy to jump on a call to walk through everything in more detail. In the meantime, we’re on standby if any questions come up. Enjoy the rest of your week! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I]

No problem Aaron! Is next week okay? Apologies, this week is a bit hectic. Monday 2:30-4pm Tuesday 2:30-3pm Wednesday 10-11am or after 2pm Thursday 2:30-3:30pm Let us know what works for you! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > Hi Jes, > > Thanks so much for sending! > > Would be happy to jump on a call to walk through it, let me know some > times that work for you. > > Regards, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 11:44 AM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aaron, > > Hope your week has been going well. Nice to see some warmer weather on the > horizon over the next few days! > > Please see our attached proposal. In the deck, we’ve highlighted our > programmatic curation offering and in the excel you’ll find a more detailed > strategy outlining our recommended approach for the AMG campaign. > > To reach your desired audience, we’re recommending a mix of contextual, > behavioural, and keyword targeting. For keywords, we can also ingest your > SEM list and target accordingly. > > Happy to jump on a call to walk through everything in more detail. In the > meantime, we’re on standby if any questions come up. > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Great! Confirming I sent the invite, looking forward to it. Hope you have a great weekend! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > No worries! Wednesday 3:30 would be great 🙂 > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 4:04 PM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > No problem Aaron! > > Is next week okay? Apologies, this week is a bit hectic. > > Monday 2:30-4pm > Tuesday 2:30-3pm > Wednesday 10-11am or after 2pm > Thursday 2:30-3:30pm > > Let us know what works for you! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > Thanks so much for sending! > > Would be happy to jump on a call to walk through it, let me know some > times that work for you. > > Regards, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 11:44 AM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aaron, > > Hope your week has been going well. Nice to see some warmer weather on the > horizon over the next few days! > > Please see our attached proposal. In the deck, we’ve highlighted our > programmatic curation offering and in the excel you’ll find a more detailed > strategy outlining our recommended approach for the AMG campaign. > > To reach your desired audience, we’re recommending a mix of contextual, > behavioural, and keyword targeting. For keywords, we can also ingest your > SEM list and target accordingly. > > Happy to jump on a call to walk through everything in more detail. In the > meantime, we’re on standby if any questions come up. > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Aaron, Hope all is well! Wanted to check in and see if you had any feedback or updates on our proposal for AMG? Happy to assist in any way we can! Cheers, Jes On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > No worries! Wednesday 3:30 would be great 🙂 > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 4:04 PM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > No problem Aaron! > > Is next week okay? Apologies, this week is a bit hectic. > > Monday 2:30-4pm > Tuesday 2:30-3pm > Wednesday 10-11am or after 2pm > Thursday 2:30-3:30pm > > Let us know what works for you! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > Thanks so much for sending! > > Would be happy to jump on a call to walk through it, let me know some > times that work for you. > > Regards, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 11:44 AM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aaron, > > Hope your week has been going well. Nice to see some warmer weather on the > horizon over the next few days! > > Please see our attached proposal. In the deck, we’ve highlighted our > programmatic curation offering and in the excel you’ll find a more detailed > strategy outlining our recommended approach for the AMG campaign. > > To reach your desired audience, we’re recommending a mix of contextual, > behavioural, and keyword targeting. For keywords, we can also ingest your > SEM list and target accordingly. > > Happy to jump on a call to walk through everything in more detail. In the > meantime, we’re on standby if any questions come up. > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Aaron, Hope the week is going well! Wanted to check in and see how planning is coming along and whether you had any feedback on our proposal for AMG? Happy to support in any way we can or build on the proposal if priorities have shifted. Looking forward to hearing your thoughts! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Apr 24, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aaron, > > Hope all is well! > > We wanted to check in and see if you had any feedback regarding our > proposal for AMG? Please let us know if we can help in any way! > > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > >> No worries! Wednesday 3:30 would be great 🙂 >> >> Thanks, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> ------------------------------ >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* March 5, 2026 4:04 PM >> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < >> karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < >> sumaia.gasmelsaed@starcomww.com> >> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >> Insurance >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> No problem Aaron! >> >> Is next week okay? Apologies, this week is a bit hectic. >> >> Monday 2:30-4pm >> Tuesday 2:30-3pm >> Wednesday 10-11am or after 2pm >> Thursday 2:30-3:30pm >> >> Let us know what works for you! >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> >> wrote: >> >> Hi Jes, >> >> Thanks so much for sending! >> >> Would be happy to jump on a call to walk through it, let me know some >> times that work for you. >> >> Regards, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> ------------------------------ >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* March 5, 2026 11:44 AM >> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >> Insurance >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hey Aaron, >> >> Hope your week has been going well. Nice to see some warmer weather on >> the horizon over the next few days! >> >> Please see our attached proposal. In the deck, we’ve highlighted our >> programmatic curation offering and in the excel you’ll find a more detailed >> strategy outlining our recommended approach for the AMG campaign. >> >> To reach your desired audience, we’re recommending a mix of contextual, >> behavioural, and keyword targeting. For keywords, we can also ingest your >> SEM list and target accordingly. >> >> Happy to jump on a call to walk through everything in more detail. In the >> meantime, we’re on standby if any questions come up. >> Enjoy the rest of your week! >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >> Hey Aaron, >> >> Great to connect with you! >> >> Thank you for considering us, confirming receipt! We'll be sure to get >> you our proposal by March 6th and will let you know if we have any >> questions in the meantime. >> >> Stay tuned! >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman < >> aaron.zeifman@starcomww.com> wrote: >> >> Hi Jes, >> >> I hope you're enjoying this snowy Wednesday! >> >> I wanted to quickly introduce myself, I'm the new Senior Media Planner on >> the TD Insurance AMG account at Starcom. >> >> I'm also reaching out regarding an incremental opportunity across our >> Alumni, Professionals and Engineers audience, to potentially be proposed to >> client. With an increased interest in innovation, we are looking for any >> new tactics or capabilities that could be run as a test, helping to drive >> traffic and strengthen consideration for TD's Affinity customers. Please >> see additional details below: >> >> *Details*: >> >> - *Campaign name: *AMG INM CON >> - *Test period*: July - September >> - *Budget*: $500K net media >> - *Campaign goal*: Consideration >> - *Main KPI*: CPLPV>$5 >> - *Audiences*: Professionals (Engineers), Alumni - please find >> additional audience details attached >> - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, >> Northwest territories) / ON, ATL - FR (Quebec) >> >> >> *Landing Pages*: >> >> >> *Primary (Floodlight/Pixel Name)* >> *Floodlight ID* >> *URL EN* >> *URL FR* >> Consideration Alumni >> TD Insurance Meloche Monnex Homepage EN/FR >> 8509187 >> https://www.tdinsurance.com/melochemonnex >> https://www.tdassurance.com/melochemonnex >> >> GI - TDI Alumni Homepage EN/FR >> 169151542 >> https://www.tdinsurance.com/products-services/alumni >> https://www.tdassurance.com/produits-et-services/diplomes >> Consideration Professionals >> TDI - Affinity Group Insurance Landing Page >> 105897058 >> https://www.tdinsurance.com/group-insurance >> https://www.tdassurance.com/groupe-assurance >> >> GI - TDI Group Insurance Homepage EN/FR >> 169060157 >> https://www.tdinsurance.com/products-services/professionals >> https://www.tdassurance.com/produits-et-services/professionnels >> Consideration Engineers >> *GI - TD Insurance Affinity Engineers Webpage* >> 14088862 >> https://www.tdinsurance.com/affinity/engineers >> https://www.tdassurance.com/affinity/engineers >> >> *GI - Engineers Ontario Affinity Page* >> 14556911 >> https://www.tdinsurance.com/affinity/peo >> https://www.tdassurance.com/affinity/peo >> >> >> As part of this request, could you please provide an excel proposal and >> any supporting slides along as well. >> Please let me know if you have any question, or if you have time soon to >> connect. >> >> Currently looking at a proposal date of March 6 if possible, with >> additional time to finalize plans if needed. >> >> Looking forward to hearing from you! >> >> Thanks, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hey Aaron, Hope the week is off to a great start! Wanted to check in and see how planning is coming along, and whether you had any feedback on our AMG proposal? Happy to support in any way we can or build on the proposal if priorities have shifted since we last connected. Looking forward to hearing your thoughts! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, May 27, 2026 at 9:06 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aaron, > > Hope the week is going well! > > Wanted to check in and see how planning is coming along and whether you > had any feedback on our proposal for AMG? > > Happy to support in any way we can or build on the proposal if priorities > have shifted. Looking forward to hearing your thoughts! > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Fri, Apr 24, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Hey Aaron, >> >> Hope all is well! >> >> We wanted to check in and see if you had any feedback regarding our >> proposal for AMG? Please let us know if we can help in any way! >> >> Cheers, >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> >> wrote: >> >>> No worries! Wednesday 3:30 would be great 🙂 >>> >>> Thanks, >>> Aaron >>> >>> *Aaron Zeifman* >>> >>> Senior Planner, Media Planning >>> >>> TD Bank Insurance >>> >>> *Powered by Publicis Groupe* >>> >>> ------------------------------ >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* March 5, 2026 4:04 PM >>> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >>> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas >>> <karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < >>> sumaia.gasmelsaed@starcomww.com> >>> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >>> Insurance >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> No problem Aaron! >>> >>> Is next week okay? Apologies, this week is a bit hectic. >>> >>> Monday 2:30-4pm >>> Tuesday 2:30-3pm >>> Wednesday 10-11am or after 2pm >>> Thursday 2:30-3:30pm >>> >>> Let us know what works for you! >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman < >>> aaron.zeifman@starcomww.com> wrote: >>> >>> Hi Jes, >>> >>> Thanks so much for sending! >>> >>> Would be happy to jump on a call to walk through it, let me know some >>> times that work for you. >>> >>> Regards, >>> Aaron >>> >>> *Aaron Zeifman* >>> >>> Senior Planner, Media Planning >>> >>> TD Bank Insurance >>> >>> *Powered by Publicis Groupe* >>> >>> ------------------------------ >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* March 5, 2026 11:44 AM >>> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >>> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas >>> <karla.dantas@ideonmedia.com> >>> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >>> Insurance >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hey Aaron, >>> >>> Hope your week has been going well. Nice to see some warmer weather on >>> the horizon over the next few days! >>> >>> Please see our attached proposal. In the deck, we’ve highlighted our >>> programmatic curation offering and in the excel you’ll find a more detailed >>> strategy outlining our recommended approach for the AMG campaign. >>> >>> To reach your desired audience, we’re recommending a mix of contextual, >>> behavioural, and keyword targeting. For keywords, we can also ingest your >>> SEM list and target accordingly. >>> >>> Happy to jump on a call to walk through everything in more detail. In >>> the meantime, we’re on standby if any questions come up. >>> Enjoy the rest of your week! >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni < >>> jes.biagioni@ideonmedia.com> wrote: >>> >>> Hey Aaron, >>> >>> Great to connect with you! >>> >>> Thank you for considering us, confirming receipt! We'll be sure to get >>> you our proposal by March 6th and will let you know if we have any >>> questions in the meantime. >>> >>> Stay tuned! >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman < >>> aaron.zeifman@starcomww.com> wrote: >>> >>> Hi Jes, >>> >>> I hope you're enjoying this snowy Wednesday! >>> >>> I wanted to quickly introduce myself, I'm the new Senior Media Planner >>> on the TD Insurance AMG account at Starcom. >>> >>> I'm also reaching out regarding an incremental opportunity across our >>> Alumni, Professionals and Engineers audience, to potentially be proposed to >>> client. With an increased interest in innovation, we are looking for any >>> new tactics or capabilities that could be run as a test, helping to drive >>> traffic and strengthen consideration for TD's Affinity customers. Please >>> see additional details below: >>> >>> *Details*: >>> >>> - *Campaign name: *AMG INM CON >>> - *Test period*: July - September >>> - *Budget*: $500K net media >>> - *Campaign goal*: Consideration >>> - *Main KPI*: CPLPV>$5 >>> - *Audiences*: Professionals (Engineers), Alumni - please find >>> additional audience details attached >>> - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, >>> Northwest territories) / ON, ATL - FR (Quebec) >>> >>> >>> *Landing Pages*: >>> >>> >>> *Primary (Floodlight/Pixel Name)* >>> *Floodlight ID* >>> *URL EN* >>> *URL FR* >>> Consideration Alumni >>> TD Insurance Meloche Monnex Homepage EN/FR >>> 8509187 >>> https://www.tdinsurance.com/melochemonnex >>> https://www.tdassurance.com/melochemonnex >>> >>> GI - TDI Alumni Homepage EN/FR >>> 169151542 >>> https://www.tdinsurance.com/products-services/alumni >>> https://www.tdassurance.com/produits-et-services/diplomes >>> Consideration Professionals >>> TDI - Affinity Group Insurance Landing Page >>> 105897058 >>> https://www.tdinsurance.com/group-insurance >>> https://www.tdassurance.com/groupe-assurance >>> >>> GI - TDI Group Insurance Homepage EN/FR >>> 169060157 >>> https://www.tdinsurance.com/products-services/professionals >>> https://www.tdassurance.com/produits-et-services/professionnels >>> Consideration Engineers >>> *GI - TD Insurance Affinity Engineers Webpage* >>> 14088862 >>> https://www.tdinsurance.com/affinity/engineers >>> https://www.tdassurance.com/affinity/engineers >>> >>> *GI - Engineers Ontario Affinity Page* >>> 14556911 >>> https://www.tdinsurance.com/affinity/peo >>> https://www.tdassurance.com/affinity/peo >>> >>> >>> As part of this request, could you please provide an excel proposal and >>> any supporting slides along as well. >>> Please let me know if you have any question, or if you have time soon to >>> connect. >>> >>> Currently looking at a proposal date of March 6 if possible, with >>> additional time to finalize plans if needed. >>> >>> Looking forward to hearing from you! >>> >>> Thanks, >>> Aaron >>> >>> *Aaron Zeifman* >>> >>> Senior Planner, Media Planning >>> >>> TD Bank Insurance >>> >>> *Powered by Publicis Groupe* >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>

Hey Montana, Sincere apologies, I realized I never responded. Yes, your director is more than welcome to join! If there is anyone else you'd like to include, please let me know. Apologies, by any chance does March 4th work for you? I'm getting pulled into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th or 19th. Sorry for any inconvenience! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> wrote: > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

OH NO!! I'm so sorry to hear. There has been so many floods happening in condos lately, my friend just went through that with coming from her ceiling. Adjusting to the 13th! Let me know if I should include anyone else :) *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 26, 2026 at 2:30 PM Montana Murle <montana.murle@starcomww.com> wrote: > Hi Jes, > > > > Hope you are having a lovely week so far! > > > > Yes, let’s please move this. My condo floors flooded and we need to move > out for 10 days so I will likely not be close to the restaurant anymore. > > > > Let’s do the 13th! > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:14 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Montana, > > > > Sincere apologies, I realized I never responded. Yes, your director is > more than welcome to join! If there is anyone else you'd like to include, > please let me know. > > > > Apologies, by any chance does March 4th work for you? I'm getting pulled > into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th > or 19th. > > > > Sorry for any inconvenience! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Amazing! I know it was horrible, but I have been living with my bf so selfishly only my sister is dealing with the nightmare haha. If you can add Rachael, my director that would be amazing! (rachael.smith1@starcomww.com<mailto:rachael.smith1@starcomww.com>) Thank you, Montana Murle Senior Planner, Media Planning LOB: Insurance [cid:image001.png@01DCA72F.85BF4AC0] Powered by Publicis Groupe From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: February 26, 2026 2:47 PM To: Montana Murle <montana.murle@starcomww.com> Subject: Re: Ideon L&L Thursday External to the Groupe / en provenance de l'extérieur du Groupe OH NO!! I'm so sorry to hear. There has been so many floods happening in condos lately, my friend just went through that with coming from her ceiling. Adjusting to the 13th! Let me know if I should include anyone else :) Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I]

Thank goodness for him haha!! My fingers are crossed it all gets sorted for her! Awesome, she's been included! I haven't caught up with Rachel in forever, I'm looking forward to it. Enjoy the rest of your week! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 26, 2026 at 2:54 PM Montana Murle <montana.murle@starcomww.com> wrote: > Amazing! > > > > I know it was horrible, but I have been living with my bf so selfishly > only my sister is dealing with the nightmare haha. > > > > If you can add Rachael, my director that would be amazing! ( > rachael.smith1@starcomww.com) > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:47 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > OH NO!! I'm so sorry to hear. There has been so many floods happening in > condos lately, my friend just went through that with coming from her > ceiling. > > > > Adjusting to the 13th! Let me know if I should include anyone else :) > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Thu, Feb 26, 2026 at 2:30 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Hope you are having a lovely week so far! > > > > Yes, let’s please move this. My condo floors flooded and we need to move > out for 10 days so I will likely not be close to the restaurant anymore. > > > > Let’s do the 13th! > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:14 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Montana, > > > > Sincere apologies, I realized I never responded. Yes, your director is > more than welcome to join! If there is anyone else you'd like to include, > please let me know. > > > > Apologies, by any chance does March 4th work for you? I'm getting pulled > into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th > or 19th. > > > > Sorry for any inconvenience! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Montana! Hope the week is going well. Rachael just messaged that she’s under the weather and can’t make tomorrow. Just wanted to confirm if you’re still good for tomorrow’s lunch? On Thu, Feb 26, 2026 at 2:54 PM Montana Murle <montana.murle@starcomww.com> wrote: > Amazing! > > > > I know it was horrible, but I have been living with my bf so selfishly > only my sister is dealing with the nightmare haha. > > > > If you can add Rachael, my director that would be amazing! ( > rachael.smith1@starcomww.com) > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:47 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > OH NO!! I'm so sorry to hear. There has been so many floods happening in > condos lately, my friend just went through that with coming from her > ceiling. > > > > Adjusting to the 13th! Let me know if I should include anyone else :) > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Thu, Feb 26, 2026 at 2:30 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Hope you are having a lovely week so far! > > > > Yes, let’s please move this. My condo floors flooded and we need to move > out for 10 days so I will likely not be close to the restaurant anymore. > > > > Let’s do the 13th! > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:14 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Montana, > > > > Sincere apologies, I realized I never responded. Yes, your director is > more than welcome to join! If there is anyone else you'd like to include, > please let me know. > > > > Apologies, by any chance does March 4th work for you? I'm getting pulled > into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th > or 19th. > > > > Sorry for any inconvenience! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hi Jes, Still all good from my end. 😊 Montana Murle Senior Planner, Media Planning LOB: Insurance [cid:image001.png@01DCB2C9.029E9470] Powered by Publicis Groupe From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: March 12, 2026 7:02 PM To: Montana Murle <montana.murle@starcomww.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Ideon L&L Thursday External to the Groupe / en provenance de l'extérieur du Groupe Hey Montana! Hope the week is going well. Rachael just messaged that she’s under the weather and can’t make tomorrow. Just wanted to confirm if you’re still good for tomorrow’s lunch?

Hi Dyson team! Hope you’re doing well! We had a great call with our partners at Apartment Therapy Media yesterday, and I wanted to share a quick snapshot of a few Q3 proactive opportunities they're working on, that could align nicely with your upcoming priorities this summer/fall. Below is a high-level summary of each: - *Hack-O-Ween (AT Media): *A Halloween-focused program centred on creative, DIY “hacks” for home décor and entertaining. Designed to capture early seasonal planning with highly shareable, solution-driven content. - *Home Pop-Upgrades (Apartment Therapy):* A home improvement series focused on small, impactful upgrades that elevate everyday spaces, perfect for audiences looking for accessible, budget-friendly transformations. - *Little Makeovers for Little Ones (Apartment Therapy / Cubby): *Family-focused content spotlighting simple room refreshes and organizational ideas for kids’ spaces, tapping into parents seeking practical yet stylish solutions. - *College Move-In Start Here Guide (Dorm Therapy): *A back-to-school moment targeting students and parents with essential move-in tips, dorm setup inspiration, and product recommendations during a key purchasing window. - *So Glad You Asked: Grilling Edition (The Kitchn):* An educational, Q&A-style content series focused on grilling tips, techniques, and recipes, positioning brands as helpful experts in outdoor cooking. Happy to dig deeper into any of these or tailor a recommendation based on your specific goals and timing 🙂 Thanks, James -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Sounds good, thanks! We are also doing a ton of great work with the SharkNinja teams in CAN, so would love to chat opportunities to get Dyson involved as well :) On Wed, Mar 25, 2026 at 9:54 AM Daniel MacDonald (Omnicom) < Daniel.MacDonald@umww.com> wrote: > Hey James, > > Thanks for sending this along! Interesting stuff. > We'll let you know if this inspires anything that we'd like to dive a bit > deeper into. > > Cheers, > Daniel > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 3:37 PM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Dyson x Apartment Therapy Media > > Hi Dyson team! Hope you’re doing well! We had a great call with our > partners at Apartment Therapy Media yesterday, and I wanted to share a > quick snapshot of a few Q3 proactive opportunities they're working on, that > could align nicely with > Hi Dyson team! > > Hope you’re doing well! We had a great call with our partners at Apartment > Therapy Media yesterday, and I wanted to share a quick snapshot of a few Q3 > proactive opportunities they're working on, that could align nicely with > your upcoming priorities this summer/fall. > > Below is a high-level summary of each: > > - *Hack-O-Ween (AT Media): *A Halloween-focused program centred on > creative, DIY “hacks” for home décor and entertaining. Designed to capture > early seasonal planning with highly shareable, solution-driven content. > - *Home Pop-Upgrades (Apartment Therapy):* A home improvement series > focused on small, impactful upgrades that elevate everyday spaces, perfect > for audiences looking for accessible, budget-friendly transformations. > - *Little Makeovers for Little Ones (Apartment Therapy / Cubby): *Family-focused > content spotlighting simple room refreshes and organizational ideas for > kids’ spaces, tapping into parents seeking practical yet stylish solutions. > - *College Move-In Start Here Guide (Dorm Therapy): *A back-to-school > moment targeting students and parents with essential move-in tips, dorm > setup inspiration, and product recommendations during a key purchasing > window. > - *So Glad You Asked: Grilling Edition (The Kitchn):* An educational, > Q&A-style content series focused on grilling tips, techniques, and recipes, > positioning brands as helpful experts in outdoor cooking. > > > Happy to dig deeper into any of these or tailor a recommendation based on > your specific goals and timing 🙂 > > Thanks, > James > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!goJIc4mCnmwrwZwbET4s_ehRJekmEt8dPpuBYZP7koS7dWUsQfiRMmdsEQmrbtzSyhEk7zqEqsEqo8enI2aZV93Ur2B_avrn$> > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Morning James, Thank you! Appreciate you passing along the update 🙂 Cheers, Daniel ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Tuesday, April 21, 2026 8:24 AM To: Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> Cc: Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> Subject: Re: Dyson x Apartment Therapy Media Hey team, Just wanted to send a quick note to let you know that Ideon Media is now an official approved partner across OMC, due to our existing Orion deal! If you have any questions about the new partnership or any upcoming RFPs, please let Hey team, Just wanted to send a quick note to let you know that Ideon Media is now an official approved partner across OMC, due to our existing Orion deal! If you have any questions about the new partnership or any upcoming RFPs, please let me know! We'd be happy to help. Thanks, James

No worries, thanks for confirming receipt! Hopefully there's a chance to work together soon! We are seeing some great stuff on our new partnerships with Apartment Therapy & REMAX.ca! On Tue, Apr 21, 2026 at 8:51 AM Daniel MacDonald (Omnicom) < Daniel.MacDonald@umww.com> wrote: > Morning James, > > Thank you! Appreciate you passing along the update 🙂 > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, April 21, 2026 8:24 AM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson x Apartment Therapy Media > > Hey team, Just wanted to send a quick note to let you know that Ideon > Media is now an official approved partner across OMC, due to our existing > Orion deal! If you have any questions about the new partnership or any > upcoming RFPs, please let > Hey team, > > Just wanted to send a quick note to let you know that Ideon Media is now > an official approved partner across OMC, due to our existing Orion deal! > > If you have any questions about the new partnership or any upcoming RFPs, > please let me know! We'd be happy to help. > > Thanks, > James > > On Wed, Mar 25, 2026 at 11:31 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Sounds good, thanks! We are also doing a ton of great work with the > SharkNinja teams in CAN, so would love to chat opportunities to get Dyson > involved as well :) > > On Wed, Mar 25, 2026 at 9:54 AM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > Thanks for sending this along! Interesting stuff. > We'll let you know if this inspires anything that we'd like to dive a bit > deeper into. > > Cheers, > Daniel > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 3:37 PM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Dyson x Apartment Therapy Media > > Hi Dyson team! Hope you’re doing well! We had a great call with our > partners at Apartment Therapy Media yesterday, and I wanted to share a > quick snapshot of a few Q3 proactive opportunities they're working on, that > could align nicely with > Hi Dyson team! > > Hope you’re doing well! We had a great call with our partners at Apartment > Therapy Media yesterday, and I wanted to share a quick snapshot of a few Q3 > proactive opportunities they're working on, that could align nicely with > your upcoming priorities this summer/fall. > > Below is a high-level summary of each: > > - *Hack-O-Ween (AT Media): *A Halloween-focused program centred on > creative, DIY “hacks” for home décor and entertaining. Designed to capture > early seasonal planning with highly shareable, solution-driven content. > - *Home Pop-Upgrades (Apartment Therapy):* A home improvement series > focused on small, impactful upgrades that elevate everyday spaces, perfect > for audiences looking for accessible, budget-friendly transformations. > - *Little Makeovers for Little Ones (Apartment Therapy / Cubby): *Family-focused > content spotlighting simple room refreshes and organizational ideas for > kids’ spaces, tapping into parents seeking practical yet stylish solutions. > - *College Move-In Start Here Guide (Dorm Therapy): *A back-to-school > moment targeting students and parents with essential move-in tips, dorm > setup inspiration, and product recommendations during a key purchasing > window. > - *So Glad You Asked: Grilling Edition (The Kitchn):* An educational, > Q&A-style content series focused on grilling tips, techniques, and recipes, > positioning brands as helpful experts in outdoor cooking. > > > Happy to dig deeper into any of these or tailor a recommendation based on > your specific goals and timing 🙂 > > Thanks, > James > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!goJIc4mCnmwrwZwbET4s_ehRJekmEt8dPpuBYZP7koS7dWUsQfiRMmdsEQmrbtzSyhEk7zqEqsEqo8enI2aZV93Ur2B_avrn$> > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hi Daniel, Hope all is well! Did you have time to reconnect in the next few weeks? We have a ton of exciting new media offerings I'd love to share with you and the team, with our recent partnerships with Complex Canada, RE/MAX Media, Sick Media Network (podcasts), and Universal Music Group! Please let me know if you have any time for quick 30 min chat in the next couple weeks? Thanks, James On Tue, Apr 21, 2026 at 8:55 AM James Anderson < james.anderson@ideonmedia.com> wrote: > No worries, thanks for confirming receipt! Hopefully there's a chance to > work together soon! We are seeing some great stuff on our new partnerships > with Apartment Therapy & REMAX.ca! > > On Tue, Apr 21, 2026 at 8:51 AM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > >> Morning James, >> >> Thank you! Appreciate you passing along the update 🙂 >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, April 21, 2026 8:24 AM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson x Apartment Therapy Media >> >> Hey team, Just wanted to send a quick note to let you know that Ideon >> Media is now an official approved partner across OMC, due to our existing >> Orion deal! If you have any questions about the new partnership or any >> upcoming RFPs, please let >> Hey team, >> >> Just wanted to send a quick note to let you know that Ideon Media is now >> an official approved partner across OMC, due to our existing Orion deal! >> >> If you have any questions about the new partnership or any upcoming RFPs, >> please let me know! We'd be happy to help. >> >> Thanks, >> James >> >> On Wed, Mar 25, 2026 at 11:31 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Sounds good, thanks! We are also doing a ton of great work with the >> SharkNinja teams in CAN, so would love to chat opportunities to get Dyson >> involved as well :) >> >> On Wed, Mar 25, 2026 at 9:54 AM Daniel MacDonald (Omnicom) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> Thanks for sending this along! Interesting stuff. >> We'll let you know if this inspires anything that we'd like to dive a bit >> deeper into. >> >> Cheers, >> Daniel >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 24, 2026 3:37 PM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Dyson x Apartment Therapy Media >> >> Hi Dyson team! Hope you’re doing well! We had a great call with our >> partners at Apartment Therapy Media yesterday, and I wanted to share a >> quick snapshot of a few Q3 proactive opportunities they're working on, that >> could align nicely with >> Hi Dyson team! >> >> Hope you’re doing well! We had a great call with our partners at >> Apartment Therapy Media yesterday, and I wanted to share a quick snapshot >> of a few Q3 proactive opportunities they're working on, that could align >> nicely with your upcoming priorities this summer/fall. >> >> Below is a high-level summary of each: >> >> - *Hack-O-Ween (AT Media): *A Halloween-focused program centred on >> creative, DIY “hacks” for home décor and entertaining. Designed to capture >> early seasonal planning with highly shareable, solution-driven content. >> - *Home Pop-Upgrades (Apartment Therapy):* A home improvement series >> focused on small, impactful upgrades that elevate everyday spaces, perfect >> for audiences looking for accessible, budget-friendly transformations. >> - *Little Makeovers for Little Ones (Apartment Therapy / Cubby): *Family-focused >> content spotlighting simple room refreshes and organizational ideas for >> kids’ spaces, tapping into parents seeking practical yet stylish solutions. >> - *College Move-In Start Here Guide (Dorm Therapy): *A back-to-school >> moment targeting students and parents with essential move-in tips, dorm >> setup inspiration, and product recommendations during a key purchasing >> window. >> - *So Glad You Asked: Grilling Edition (The Kitchn):* An educational, >> Q&A-style content series focused on grilling tips, techniques, and recipes, >> positioning brands as helpful experts in outdoor cooking. >> >> >> Happy to dig deeper into any of these or tailor a recommendation based on >> your specific goals and timing 🙂 >> >> Thanks, >> James >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!goJIc4mCnmwrwZwbET4s_ehRJekmEt8dPpuBYZP7koS7dWUsQfiRMmdsEQmrbtzSyhEk7zqEqsEqo8enI2aZV93Ur2B_avrn$> >> This message contains information which may be confidential and >> privileged. Unless you are the intended recipient (or authorized to receive >> this message for the intended recipient), you may not use, copy, >> disseminate or disclose to anyone the message or any information contained >> in the message. If you have received the message in error, please advise >> the sender by reply e-mail, and delete the message. Thank you very much. >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hi James, Hope you're doing well and apologies for not getting back to your note from the 12th Apologies - but at this time I will not have the bandwidth for a connect and will reach out if there's any news or updates around Q3. Cheers, Daniel ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Wednesday, May 20, 2026 11:49 AM To: Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> Cc: Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> Subject: Re: Dyson x Apartment Therapy Media Hi Daniel, Hope all is well! Did you have time to reconnect in the next few weeks? We have a ton of exciting new media offerings I'd love to share with you and the team, with our recent partnerships with Complex Canada, RE/MAX Media, Sick Hi Daniel, Hope all is well! Did you have time to reconnect in the next few weeks? We have a ton of exciting new media offerings I'd love to share with you and the team, with our recent partnerships with Complex Canada, RE/MAX Media, Sick Media Network (podcasts), and Universal Music Group! Please let me know if you have any time for quick 30 min chat in the next couple weeks? Thanks, James

Sounds good, thanks Daniel! We'd love to chance to be under consideration for the Q3 test opportunities. Thanks, James On Thu, May 21, 2026 at 11:41 AM Daniel MacDonald (Omnicom) < Daniel.MacDonald@umww.com> wrote: > Hi James, > > Hope you're doing well and apologies for not getting back to your note > from the 12th > Apologies - but at this time I will not have the bandwidth for a connect > and will reach out if there's any news or updates around Q3. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, May 20, 2026 11:49 AM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson x Apartment Therapy Media > > Hi Daniel, Hope all is well! Did you have time to reconnect in the next > few weeks? We have a ton of exciting new media offerings I'd love to share > with you and the team, with our recent partnerships with Complex Canada, > RE/MAX Media, Sick > Hi Daniel, > > Hope all is well! > > Did you have time to reconnect in the next few weeks? We have a ton of > exciting new media offerings I'd love to share with you and the team, with > our recent partnerships with Complex Canada, RE/MAX Media, Sick Media > Network (podcasts), and Universal Music Group! > > Please let me know if you have any time for quick 30 min chat in the next > couple weeks? > > Thanks, > James > > On Tue, Apr 21, 2026 at 8:55 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > > No worries, thanks for confirming receipt! Hopefully there's a chance to > work together soon! We are seeing some great stuff on our new partnerships > with Apartment Therapy & REMAX.ca! > > On Tue, Apr 21, 2026 at 8:51 AM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > > Morning James, > > Thank you! Appreciate you passing along the update 🙂 > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, April 21, 2026 8:24 AM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson x Apartment Therapy Media > > Hey team, Just wanted to send a quick note to let you know that Ideon > Media is now an official approved partner across OMC, due to our existing > Orion deal! If you have any questions about the new partnership or any > upcoming RFPs, please let > Hey team, > > Just wanted to send a quick note to let you know that Ideon Media is now > an official approved partner across OMC, due to our existing Orion deal! > > If you have any questions about the new partnership or any upcoming RFPs, > please let me know! We'd be happy to help. > > Thanks, > James > > On Wed, Mar 25, 2026 at 11:31 AM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Sounds good, thanks! We are also doing a ton of great work with the > SharkNinja teams in CAN, so would love to chat opportunities to get Dyson > involved as well :) > > On Wed, Mar 25, 2026 at 9:54 AM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > Thanks for sending this along! Interesting stuff. > We'll let you know if this inspires anything that we'd like to dive a bit > deeper into. > > Cheers, > Daniel > > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 3:37 PM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Dyson x Apartment Therapy Media > > Hi Dyson team! Hope you’re doing well! We had a great call with our > partners at Apartment Therapy Media yesterday, and I wanted to share a > quick snapshot of a few Q3 proactive opportunities they're working on, that > could align nicely with > Hi Dyson team! > > Hope you’re doing well! We had a great call with our partners at Apartment > Therapy Media yesterday, and I wanted to share a quick snapshot of a few Q3 > proactive opportunities they're working on, that could align nicely with > your upcoming priorities this summer/fall. > > Below is a high-level summary of each: > > - *Hack-O-Ween (AT Media): *A Halloween-focused program centred on > creative, DIY “hacks” for home décor and entertaining. Designed to capture > early seasonal planning with highly shareable, solution-driven content. > - *Home Pop-Upgrades (Apartment Therapy):* A home improvement series > focused on small, impactful upgrades that elevate everyday spaces, perfect > for audiences looking for accessible, budget-friendly transformations. > - *Little Makeovers for Little Ones (Apartment Therapy / Cubby): *Family-focused > content spotlighting simple room refreshes and organizational ideas for > kids’ spaces, tapping into parents seeking practical yet stylish solutions. > - *College Move-In Start Here Guide (Dorm Therapy): *A back-to-school > moment targeting students and parents with essential move-in tips, dorm > setup inspiration, and product recommendations during a key purchasing > window. > - *So Glad You Asked: Grilling Edition (The Kitchn):* An educational, > Q&A-style content series focused on grilling tips, techniques, and recipes, > positioning brands as helpful experts in outdoor cooking. > > > Happy to dig deeper into any of these or tailor a recommendation based on > your specific goals and timing 🙂 > > Thanks, > James > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!goJIc4mCnmwrwZwbET4s_ehRJekmEt8dPpuBYZP7koS7dWUsQfiRMmdsEQmrbtzSyhEk7zqEqsEqo8enI2aZV93Ur2B_avrn$> > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!lteT6SkoaRKd2QznKdJfpdbFLxpdwq85mXuz-qcPfQygI2tz9ffgd138WWCzAZMc_j_L9LlR4jcDc5OFwAChHnsvl0uzHGTXVSnLjyOXShk$> > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!lteT6SkoaRKd2QznKdJfpdbFLxpdwq85mXuz-qcPfQygI2tz9ffgd138WWCzAZMc_j_L9LlR4jcDc5OFwAChHnsvl0uzHGTXVSnLjyOXShk$> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hi team, Hope all is well and you've got some fun plans for tomorrow! Before heading into the holiday tomorrow, I just wanted to check-in on potential Q3 test opportunities? We'd love the chance to help grow Dyson's H2 revenue and reach. Please let me know when you can. Thanks, James On Thu, May 21, 2026 at 2:44 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Sounds good, thanks Daniel! We'd love to chance to be under consideration > for the Q3 test opportunities. > > Thanks, > James > > > On Thu, May 21, 2026 at 11:41 AM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > >> Hi James, >> >> Hope you're doing well and apologies for not getting back to your note >> from the 12th >> Apologies - but at this time I will not have the bandwidth for a connect >> and will reach out if there's any news or updates around Q3. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Wednesday, May 20, 2026 11:49 AM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson x Apartment Therapy Media >> >> Hi Daniel, Hope all is well! Did you have time to reconnect in the next >> few weeks? We have a ton of exciting new media offerings I'd love to share >> with you and the team, with our recent partnerships with Complex Canada, >> RE/MAX Media, Sick >> Hi Daniel, >> >> Hope all is well! >> >> Did you have time to reconnect in the next few weeks? We have a ton of >> exciting new media offerings I'd love to share with you and the team, with >> our recent partnerships with Complex Canada, RE/MAX Media, Sick Media >> Network (podcasts), and Universal Music Group! >> >> Please let me know if you have any time for quick 30 min chat in the next >> couple weeks? >> >> Thanks, >> James >> >> On Tue, Apr 21, 2026 at 8:55 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> No worries, thanks for confirming receipt! Hopefully there's a chance to >> work together soon! We are seeing some great stuff on our new partnerships >> with Apartment Therapy & REMAX.ca! >> >> On Tue, Apr 21, 2026 at 8:51 AM Daniel MacDonald (Omnicom) < >> Daniel.MacDonald@umww.com> wrote: >> >> Morning James, >> >> Thank you! Appreciate you passing along the update 🙂 >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, April 21, 2026 8:24 AM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson x Apartment Therapy Media >> >> Hey team, Just wanted to send a quick note to let you know that Ideon >> Media is now an official approved partner across OMC, due to our existing >> Orion deal! If you have any questions about the new partnership or any >> upcoming RFPs, please let >> Hey team, >> >> Just wanted to send a quick note to let you know that Ideon Media is now >> an official approved partner across OMC, due to our existing Orion deal! >> >> If you have any questions about the new partnership or any upcoming RFPs, >> please let me know! We'd be happy to help. >> >> Thanks, >> James >> >> On Wed, Mar 25, 2026 at 11:31 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Sounds good, thanks! We are also doing a ton of great work with the >> SharkNinja teams in CAN, so would love to chat opportunities to get Dyson >> involved as well :) >> >> On Wed, Mar 25, 2026 at 9:54 AM Daniel MacDonald (Omnicom) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> Thanks for sending this along! Interesting stuff. >> We'll let you know if this inspires anything that we'd like to dive a bit >> deeper into. >> >> Cheers, >> Daniel >> >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 24, 2026 3:37 PM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Dyson x Apartment Therapy Media >> >> Hi Dyson team! Hope you’re doing well! We had a great call with our >> partners at Apartment Therapy Media yesterday, and I wanted to share a >> quick snapshot of a few Q3 proactive opportunities they're working on, that >> could align nicely with >> Hi Dyson team! >> >> Hope you’re doing well! We had a great call with our partners at >> Apartment Therapy Media yesterday, and I wanted to share a quick snapshot >> of a few Q3 proactive opportunities they're working on, that could align >> nicely with your upcoming priorities this summer/fall. >> >> Below is a high-level summary of each: >> >> - *Hack-O-Ween (AT Media): *A Halloween-focused program centred on >> creative, DIY “hacks” for home décor and entertaining. Designed to capture >> early seasonal planning with highly shareable, solution-driven content. >> - *Home Pop-Upgrades (Apartment Therapy):* A home improvement series >> focused on small, impactful upgrades that elevate everyday spaces, perfect >> for audiences looking for accessible, budget-friendly transformations. >> - *Little Makeovers for Little Ones (Apartment Therapy / Cubby): *Family-focused >> content spotlighting simple room refreshes and organizational ideas for >> kids’ spaces, tapping into parents seeking practical yet stylish solutions. >> - *College Move-In Start Here Guide (Dorm Therapy): *A back-to-school >> moment targeting students and parents with essential move-in tips, dorm >> setup inspiration, and product recommendations during a key purchasing >> window. >> - *So Glad You Asked: Grilling Edition (The Kitchn):* An educational, >> Q&A-style content series focused on grilling tips, techniques, and recipes, >> positioning brands as helpful experts in outdoor cooking. >> >> >> Happy to dig deeper into any of these or tailor a recommendation based on >> your specific goals and timing 🙂 >> >> Thanks, >> James >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!goJIc4mCnmwrwZwbET4s_ehRJekmEt8dPpuBYZP7koS7dWUsQfiRMmdsEQmrbtzSyhEk7zqEqsEqo8enI2aZV93Ur2B_avrn$> >> This message contains information which may be confidential and >> privileged. Unless you are the intended recipient (or authorized to receive >> this message for the intended recipient), you may not use, copy, >> disseminate or disclose to anyone the message or any information contained >> in the message. If you have received the message in error, please advise >> the sender by reply e-mail, and delete the message. Thank you very much. >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!hOaQNrNNRHkRia1H3vd6lS0913zME-iRps7Z_tfNLPf-DHxToOM1eyAD8XteCbFFmKcPUiXv82xIq7S55E4SolWJvrSmT-2tBGje_p1ePJI$> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!lteT6SkoaRKd2QznKdJfpdbFLxpdwq85mXuz-qcPfQygI2tz9ffgd138WWCzAZMc_j_L9LlR4jcDc5OFwAChHnsvl0uzHGTXVSnLjyOXShk$> >> >> >> >> -- >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!lteT6SkoaRKd2QznKdJfpdbFLxpdwq85mXuz-qcPfQygI2tz9ffgd138WWCzAZMc_j_L9LlR4jcDc5OFwAChHnsvl0uzHGTXVSnLjyOXShk$> >> >> > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey James, Hope you're doing well - appreciate the check-in! I don't think there would be any opportunities for Q3 at this time. We'll keep you in mind in case anything relevant comes along! Cheers, Daniel ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Tuesday, June 30, 2026 1:21 PM To: Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> Cc: Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> Subject: Re: Dyson x Apartment Therapy Media Hi team, Hope all is well and you've got some fun plans for tomorrow! Before heading into the holiday tomorrow, I just wanted to check-in on potential Q3 test opportunities? We'd love the chance to help grow Dyson's H2 revenue and Hi team, Hope all is well and you've got some fun plans for tomorrow! Before heading into the holiday tomorrow, I just wanted to check-in on potential Q3 test opportunities? We'd love the chance to help grow Dyson's H2 revenue and reach. Please let me know when you can. Thanks, James

Hi team! Saw this article ( https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48) today. Does that mean it's sticking with your team or moving to a new team within OMC? On Tue, Oct 21, 2025 at 4:54 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Sounds great Daniel, thank you! If a proactive proposal would help them > visualize this, just let me know. We'd be happy to put something together :) > > On Tue, Oct 21, 2025 at 4:53 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > >> Thanks James, >> >> It was great getting the chance to chat, thanks for sharing all of this >> through so quickly! >> Will let you know if any questions or thoughts. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, October 21, 2025 3:25 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hi Daniel, Hope all is well! Thanks again for the call today, it was >> great to connect! As promised, please see the following docs attached: >> Ideon 101 deck - we went through the first 40% of this on the call today, >> but it also includes alot on >> Hi Daniel, >> >> Hope all is well! Thanks again for the call today, it was great to >> connect! >> >> As promised, please see the following docs attached: >> >> - Ideon 101 deck - we went through the first 40% of this on the call >> today, but it also includes alot on our other brands and programmatic >> offering (would love an intro to Taylor, as we work a ton with 10s of other >> Kinesso brands already) >> - Publisher Overview excel - lists out all of the premium sites & >> platforms we have exclusive access to >> - You can see all of our FR sites available here, with our Mediatonik >> partnership: https://www.mediatonik.ca/home#nos-marques >> <https://urldefense.com/v3/__https://www.mediatonik.ca/home*nos-marques__;Iw!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvNdOW-tH$> >> >> >> Also, here is a list of all the custom content we've done lately with >> competitive brands and the US Dyson team: >> >> *DYSON:* >> https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvORenq37$> >> >> https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvMIvvitq$> >> >> https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvOptijvC$> >> >> *SHARKNINJA:* >> https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvN33MfY4$> >> https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIO_gOyQ$> >> https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvHW2lGM_$> >> https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvI2aBvPz$> >> >> *ROBOROCK:* >> >> https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIL31nbn$> >> >> >> *If any opportunities come up in Q4 or into 2026, we'd love to chat and >> help out!* >> >> Thanks, >> James >> >> >> On Tue, Oct 21, 2025 at 12:47 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Chat then! >> >> *James Anderson* >> >> *Sales Director* >> >> C (647) 618-0598 >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIz45j6p$> >> >> >> On Tue, Oct 21, 2025 at 12:46 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Yep! Chat then >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, October 21, 2025 12:05 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Sounds good, me too! Still good for 2pm? James Anderson Sales Director C >> (647) 618-0598 Visit our website On Tue, Oct 21, 2025 at 12: 04 PM >> MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> wrote: Thanks >> James! Looking forward to >> Sounds good, me too! Still good for 2pm? >> >> *James Anderson* >> >> *Sales Director* >> >> C (647) 618-0598 >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!kQnjufx42wV5z_-YrDG7LeH04uExq-EKJEUKgQd6QzwGihjDfu6zbPcFPln3xg_WIUM_8h1_b7lQG1swPaL9osX1F2LrfxzL$> >> >> >> On Tue, Oct 21, 2025 at 12:04 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Thanks James! >> >> Looking forward to our chat later today. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, October 20, 2025 4:36 PM >> >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hey Daniel, Hope all is well! In preparation for our touch base call >> tomorrow, I pulled some examples of content we have done on Apartment >> Therapy with both Dyson US, SharkNinja (CAN & US), and Roborock (US) teams >> in the past few years: >> Hey Daniel, >> >> Hope all is well! >> >> In preparation for our touch base call tomorrow, I pulled some examples >> of content we have done on Apartment Therapy with both Dyson US, SharkNinja >> (*CAN* & US), and Roborock (US) teams in the past few years: >> >> *DYSON:* >> https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwSBZeIU$> >> >> https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQRGLo8d0$> >> >> https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQQnkRxWc$> >> >> *SHARKNINJA:* >> https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQAbhWVx0$> >> https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwlX-uN4$> >> https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwXSu6FI$> >> https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ-puf3Zk$> >> >> *ROBOROCK:* >> >> https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQHnWP0Yc$> >> >> Thanks, >> James >> >> >> >> On Thu, Oct 16, 2025 at 4:45 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Invite sent, chat then! >> >> *James Anderson* >> >> *Sales Director* >> >> C (647) 618-0598 >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ2OENiFI$> >> >> >> On Thu, Oct 16, 2025 at 4:33 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James - 2pm works!! >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Thursday, October 16, 2025 4:04 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Tuesday afternoon sounds great! How's 2pm or 3pm? On Thu, Oct 16, 2025 at >> 1: 37 PM MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> >> wrote: Hey James, Sounds like a plan - would you have any avails in the >> afternoon Tuesday or >> Tuesday afternoon sounds great! How's 2pm or 3pm? >> >> On Thu, Oct 16, 2025 at 1:37 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> Sounds like a plan - would you have any avails in the afternoon Tuesday >> or Wednesday? >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Wednesday, October 15, 2025 2:38 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com>; Cossmann, >> Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < >> planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hi Daniel, I'd still love to connect, to atleast meet and get on the same >> page for 2026. Would you be free sometime next week for a quick call? >> Thanks, James On Thu, Oct 2, 2025 at 9: 50 AM MacDonald, Daniel (TOR-UMW) >> <Daniel. MacDonald@ umww. com> >> Hi Daniel, >> >> I'd still love to connect, to atleast meet and get on the same page for >> 2026. Would you be free sometime next week for a quick call? >> >> Thanks, >> James >> >> >> On Thu, Oct 2, 2025 at 9:50 AM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> It's great to meet you! >> >> Happy to set up some time to connect in the next few weeks but do want to >> flag that at the moment, Q1'26 hasn't been briefed and there are no >> opportunities for Q4. >> If we want to hold off and wait until there's more specifics to speak to >> I'm all aligned, or we can just have a general chat more immediately. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Wednesday, October 1, 2025 11:03 AM >> *To:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com> >> *Cc:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com>; Cossmann, >> Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < >> planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Sounds great, thanks Gabby! @MacDonald, Daniel (TOR-UMW) would love to >> set-up a call to connect about Apartmenrt Therapy, if you have some time >> over the next couple weeks? On Wed, Oct 1, 2025 at 9: 53 AM Loucks, >> Gabrielle (TOR-UMW) <Gabrielle. Loucks@ umww. com> >> Sounds great, thanks Gabby! @MacDonald, Daniel (TOR-UMW) >> <Daniel.MacDonald@umww.com> would love to set-up a call to connect about >> Apartmenrt Therapy, if you have some time over the next couple weeks? >> >> On Wed, Oct 1, 2025 at 9:53 AM Loucks, Gabrielle (TOR-UMW) < >> Gabrielle.Loucks@umww.com> wrote: >> >> Hi James, >> >> Hope all is well! >> >> As an update, I have transitioned off the Dyson account and @MacDonald, >> Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> & @Cossmann, Rachel >> (TOR-UMW) <Rachel.Cossmann@umww.com> are now leading the day to day with >> Derek. The alias cc'd on this note has all the right contacts but it's been >> a pleasure working together James and I'm sure we'll cross paths again soon. >> >> Thanks! >> >> *Gabby Loucks* >> Supervisor, Connections Planning >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, September 29, 2025 3:45 PM >> *To:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hi Gabrielle & team - hope all is well! Just wanted to check-in on this >> and see if Dyson was still open to a test with ATM this Q4? Thanks, James >> On Tue, Jul 8, 2025 at 11: 30 AM James Anderson <james. anderson@ >> ideonmedia. com> wrote: >> Hi Gabrielle & team - hope all is well! Just wanted to check-in on this >> and see if Dyson was still open to a test with ATM this Q4? >> >> Thanks, >> James >> >> On Tue, Jul 8, 2025 at 11:30 AM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Hi Gabrielle & team! >> >> Hope all is well and you're enjoying the summer so far! >> >> Just wanted to check-in and see if you may have any updates surrounding >> this years test campaign budgets yet? We'd love to explore opportunities to >> work together with Apartment Therapy again! >> >> If you need anything or have any updates, please let me know. >> >> Thanks, >> James >> >> On Wed, Apr 30, 2025 at 2:21 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Hi team, >> >> Hope all is well! >> >> Also sharing the newly released ATM beauty survey results as well, which >> can be shared with the beauty team :) >> >> Thanks, >> James >> >> On Thu, Apr 24, 2025 at 2:20 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Hi team, >> >> Hope all is well and you're enjoying this nice weather, FINALLY! >> >> Just wanted to share with you our recent research study, conducted by the >

Hey James, It'll still be with our team! Cheers, Daniel ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Friday, March 13, 2026 2:28 PM To: Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> Cc: Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> Subject: Re: Dyson Q3 EC/FC x Apartment Therapy Hi team! Saw this article (https: //www. campaigncanada. ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48) today. Does that mean it's sticking with your team or moving to a new team within OMC? On Tue, Hi team! Saw this article (https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48<https://urldefense.com/v3/__https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48__;!!N96JrnIq8IfO5w!hxukQ9WKGo1UVXp6h5xOgILkq4sn649cHfAXTjOt9DAEWR0o43HTDTCH7WETi3d1kKxOQ3AGE8rxHul0YriKBkohPInJV4gwRUdrimBFZiE$>) today. Does that mean it's sticking with your team or moving to a new team within OMC?

Great news, thanks for confirming! Would love to connect whenever their Q3 test opportunities start being discussed! We have some great examples of campaigns live on www.apartmenttherapy.com with SharkNinja recently, which we could share if of interest. Thanks, James On Fri, Mar 13, 2026 at 4:31 PM Daniel MacDonald (Omnicom) < Daniel.MacDonald@umww.com> wrote: > Hey James, > > It'll still be with our team! > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, March 13, 2026 2:28 PM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi team! Saw this article (https: //www. campaigncanada. > ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48) > today. Does that mean it's sticking with your team or moving to a new team > within OMC? On Tue, > Hi team! Saw this article ( > https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48 > <https://urldefense.com/v3/__https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48__;!!N96JrnIq8IfO5w!hxukQ9WKGo1UVXp6h5xOgILkq4sn649cHfAXTjOt9DAEWR0o43HTDTCH7WETi3d1kKxOQ3AGE8rxHul0YriKBkohPInJV4gwRUdrimBFZiE$>) > today. Does that mean it's sticking with your team or moving to a new team > within OMC? > > On Tue, Oct 21, 2025 at 4:54 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Sounds great Daniel, thank you! If a proactive proposal would help them > visualize this, just let me know. We'd be happy to put something together :) > > On Tue, Oct 21, 2025 at 4:53 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Thanks James, > > It was great getting the chance to chat, thanks for sharing all of this > through so quickly! > Will let you know if any questions or thoughts. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, October 21, 2025 3:25 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi Daniel, Hope all is well! Thanks again for the call today, it was great > to connect! As promised, please see the following docs attached: Ideon 101 > deck - we went through the first 40% of this on the call today, but it also > includes alot on > Hi Daniel, > > Hope all is well! Thanks again for the call today, it was great to connect! > > As promised, please see the following docs attached: > > - Ideon 101 deck - we went through the first 40% of this on the call > today, but it also includes alot on our other brands and programmatic > offering (would love an intro to Taylor, as we work a ton with 10s of other > Kinesso brands already) > - Publisher Overview excel - lists out all of the premium sites & > platforms we have exclusive access to > - You can see all of our FR sites available here, with our Mediatonik > partnership: https://www.mediatonik.ca/home#nos-marques > <https://urldefense.com/v3/__https://www.mediatonik.ca/home*nos-marques__;Iw!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvNdOW-tH$> > > > Also, here is a list of all the custom content we've done lately with > competitive brands and the US Dyson team: > > *DYSON:* > https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvORenq37$> > > https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvMIvvitq$> > > https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvOptijvC$> > > *SHARKNINJA:* > https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvN33MfY4$> > https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIO_gOyQ$> > https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvHW2lGM_$> > https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvI2aBvPz$> > > *ROBOROCK:* > > https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIL31nbn$> > > > *If any opportunities come up in Q4 or into 2026, we'd love to chat and > help out!* > > Thanks, > James > > > On Tue, Oct 21, 2025 at 12:47 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Chat then! > > *James Anderson* > > *Sales Director* > > C (647) 618-0598 > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIz45j6p$> > > > On Tue, Oct 21, 2025 at 12:46 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Yep! Chat then > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, October 21, 2025 12:05 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Sounds good, me too! Still good for 2pm? James Anderson Sales Director C > (647) 618-0598 Visit our website On Tue, Oct 21, 2025 at 12: 04 PM > MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> wrote: Thanks > James! Looking forward to > Sounds good, me too! Still good for 2pm? > > *James Anderson* > > *Sales Director* > > C (647) 618-0598 > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!kQnjufx42wV5z_-YrDG7LeH04uExq-EKJEUKgQd6QzwGihjDfu6zbPcFPln3xg_WIUM_8h1_b7lQG1swPaL9osX1F2LrfxzL$> > > > On Tue, Oct 21, 2025 at 12:04 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Thanks James! > > Looking forward to our chat later today. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, October 20, 2025 4:36 PM > > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hey Daniel, Hope all is well! In preparation for our touch base call > tomorrow, I pulled some examples of content we have done on Apartment > Therapy with both Dyson US, SharkNinja (CAN & US), and Roborock (US) teams > in the past few years: > Hey Daniel, > > Hope all is well! > > In preparation for our touch base call tomorrow, I pulled some examples of > content we have done on Apartment Therapy with both Dyson US, SharkNinja ( > *CAN* & US), and Roborock (US) teams in the past few years: > > *DYSON:* > https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwSBZeIU$> > > https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQRGLo8d0$> > > https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQQnkRxWc$> > > *SHARKNINJA:* > https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQAbhWVx0$> > https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwlX-uN4$> > https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwXSu6FI$> > https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ-puf3Zk$> > > *ROBOROCK:* > > https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQHnWP0Yc$> > > Thanks, > James > > > > On Thu, Oct 16, 2025 at 4:45 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Invite sent, chat then! > > *James Anderson* > > *Sales Director* > > C (647) 618-0598 > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ2OENiFI$> > > > On Thu, Oct 16, 2025 at 4:33 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Hey James - 2pm works!! > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Thursday, October 16, 2025 4:04 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Tuesday afternoon sounds great! How's 2pm or 3pm? On Thu, Oct 16, 2025 at > 1: 37 PM MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> > wrote: Hey James, Sounds like a plan - would you have any avails in the > afternoon Tuesday or > Tuesday afternoon sounds great! How's 2pm or 3pm? > > On Thu, Oct 16, 2025 at 1:37 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > Sounds like a plan - would you have any avails in the afternoon Tuesday or > Wednesday? > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, October 15, 2025 2:38 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com>; Cossmann, > Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < > planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi Daniel, I'd still love to connect, to atleast meet and get on the same > page for 2026. Would you be free sometime next week for a quick call? > Thanks, James On Thu, Oct 2, 2025 at 9: 50 AM MacDonald, Daniel (TOR-UMW) > <Daniel. MacDonald@ umww. com> > Hi Daniel, > > I'd still love to connect, to atleast meet and get on the same page for > 2026. Would you be free sometime next week for a quick call? > > Thanks, > James > > > On Thu, Oct 2, 2025 at 9:50 AM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > It's great to meet you! > > Happy to set up some time to connect in the next few weeks but do want to > flag that at the moment, Q1'26 hasn't been briefed and there are no > opportunities for Q4. > If we want to hold off and wait until there's more specifics to speak to > I'm all aligned, or we can just have a general chat more immediately. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, October 1, 2025 11:03 AM > *To:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com> > *Cc:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com>; Cossmann, > Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < > planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Sounds great, thanks Gabby! @MacDonald, Daniel (TOR-UMW) would love to > set-up a call to connect about Apartmenrt Therapy, if you have some time > over the next couple weeks? On Wed, Oct 1, 2025 at 9: 53 AM Loucks, > Gabrielle (TOR-UMW) <Gabrielle. Loucks@ umww. com> > Sounds great, thanks Gabby! @MacDonald, Daniel (TOR-UMW) > <Daniel.MacDonald@umww.com> would love to set-up a call to connect about > Apartmenrt Therapy, if you have some time over the next couple weeks? > > On Wed, Oct 1, 2025 at 9:53 AM Loucks, Gabrielle (TOR-UMW) < > Gabrielle.Loucks@umww.com> wrote: > > Hi James, > > Hope all is well! > > As an update, I have transitioned off the Dyson account and @MacDonald, > Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> & @Cossmann, Rachel (TOR-UMW) > <Rachel.Cossmann@umww.com> are now leading the day to day with Derek. The > alias cc'd on this note has all the right contacts but it's been a pleasure > working together James and I'm sure we'll cross paths again soon. > > Thanks! > > *Gabby Loucks* > Supervisor, Connections Planning > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, September 29, 2025 3:45 PM > *To:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi Gabrielle & team - hope all is well! Just wanted to check-in on this > and see if Dyson was still open to a test with ATM this Q4? Thanks, James > On Tue, Jul 8, 2025 at 11: 30 AM James Anderson <james. anderson@ > ideonmedia. com> wrote: > Hi Gabrielle & team - hope all is well! Just wanted to check-in on this > and see if Dyson was still open to a test with ATM this Q4? > > Thanks, > James > > On Tue, Jul 8, 2025 at 11:30

Thanks James, Right now a few things are still unclear for Q3 so I think it may be better if we chat later on once we know more. For context - briefing for Q3 likely would come late April / early May. Cheers, Daniel ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, March 16, 2026 12:37 PM To: Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> Cc: Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> Subject: Re: Dyson Q3 EC/FC x Apartment Therapy Great news, thanks for confirming! Would love to connect whenever their Q3 test opportunities start being discussed! We have some great examples of campaigns live on www. apartmenttherapy. com with SharkNinja recently, which we could share if Great news, thanks for confirming! Would love to connect whenever their Q3 test opportunities start being discussed! We have some great examples of campaigns live on www.apartmenttherapy.com<https://urldefense.com/v3/__http://www.apartmenttherapy.com__;!!N96JrnIq8IfO5w!mG9FO2hnnrHYjGQIyeL2nDyCCm15emvJHYDEEXXNG4Wupr076A5hUgMJ-VoRmDsXbR3T5ehfdHS12S3u3jd2dahsAkqmlEPY$> with SharkNinja recently, which we could share if of interest. Thanks, James

Sounds good Daniel! I’ll check back in for early April. Appreciate the update. *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Wed, Mar 18, 2026 at 10:17 AM Daniel MacDonald (Omnicom) < Daniel.MacDonald@umww.com> wrote: > Thanks James, > > Right now a few things are still unclear for Q3 so I think it may be > better if we chat later on once we know more. > For context - briefing for Q3 likely would come late April / early May. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, March 16, 2026 12:37 PM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Great news, thanks for confirming! Would love to connect whenever their Q3 > test opportunities start being discussed! We have some great examples of > campaigns live on www. apartmenttherapy. com with SharkNinja recently, > which we could share if > Great news, thanks for confirming! Would love to connect whenever their Q3 > test opportunities start being discussed! > We have some great examples of campaigns live on www.apartmenttherapy.com > <https://urldefense.com/v3/__http://www.apartmenttherapy.com__;!!N96JrnIq8IfO5w!mG9FO2hnnrHYjGQIyeL2nDyCCm15emvJHYDEEXXNG4Wupr076A5hUgMJ-VoRmDsXbR3T5ehfdHS12S3u3jd2dahsAkqmlEPY$> > with SharkNinja recently, which we could share if of interest. > > Thanks, > James > > > On Fri, Mar 13, 2026 at 4:31 PM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > It'll still be with our team! > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, March 13, 2026 2:28 PM > *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi team! Saw this article (https: //www. campaigncanada. > ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48) > today. Does that mean it's sticking with your team or moving to a new team > within OMC? On Tue, > Hi team! Saw this article ( > https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48 > <https://urldefense.com/v3/__https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48__;!!N96JrnIq8IfO5w!hxukQ9WKGo1UVXp6h5xOgILkq4sn649cHfAXTjOt9DAEWR0o43HTDTCH7WETi3d1kKxOQ3AGE8rxHul0YriKBkohPInJV4gwRUdrimBFZiE$>) > today. Does that mean it's sticking with your team or moving to a new team > within OMC? > > On Tue, Oct 21, 2025 at 4:54 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Sounds great Daniel, thank you! If a proactive proposal would help them > visualize this, just let me know. We'd be happy to put something together :) > > On Tue, Oct 21, 2025 at 4:53 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Thanks James, > > It was great getting the chance to chat, thanks for sharing all of this > through so quickly! > Will let you know if any questions or thoughts. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, October 21, 2025 3:25 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi Daniel, Hope all is well! Thanks again for the call today, it was great > to connect! As promised, please see the following docs attached: Ideon 101 > deck - we went through the first 40% of this on the call today, but it also > includes alot on > Hi Daniel, > > Hope all is well! Thanks again for the call today, it was great to connect! > > As promised, please see the following docs attached: > > - Ideon 101 deck - we went through the first 40% of this on the call > today, but it also includes alot on our other brands and programmatic > offering (would love an intro to Taylor, as we work a ton with 10s of other > Kinesso brands already) > - Publisher Overview excel - lists out all of the premium sites & > platforms we have exclusive access to > - You can see all of our FR sites available here, with our Mediatonik > partnership: https://www.mediatonik.ca/home#nos-marques > <https://urldefense.com/v3/__https://www.mediatonik.ca/home*nos-marques__;Iw!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvNdOW-tH$> > > > Also, here is a list of all the custom content we've done lately with > competitive brands and the US Dyson team: > > *DYSON:* > https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvORenq37$> > > https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvMIvvitq$> > > https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvOptijvC$> > > *SHARKNINJA:* > https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvN33MfY4$> > https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIO_gOyQ$> > https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvHW2lGM_$> > https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvI2aBvPz$> > > *ROBOROCK:* > > https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIL31nbn$> > > > *If any opportunities come up in Q4 or into 2026, we'd love to chat and > help out!* > > Thanks, > James > > > On Tue, Oct 21, 2025 at 12:47 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Chat then! > > *James Anderson* > > *Sales Director* > > C (647) 618-0598 > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIz45j6p$> > > > On Tue, Oct 21, 2025 at 12:46 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Yep! Chat then > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, October 21, 2025 12:05 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Sounds good, me too! Still good for 2pm? James Anderson Sales Director C > (647) 618-0598 Visit our website On Tue, Oct 21, 2025 at 12: 04 PM > MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> wrote: Thanks > James! Looking forward to > Sounds good, me too! Still good for 2pm? > > *James Anderson* > > *Sales Director* > > C (647) 618-0598 > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!kQnjufx42wV5z_-YrDG7LeH04uExq-EKJEUKgQd6QzwGihjDfu6zbPcFPln3xg_WIUM_8h1_b7lQG1swPaL9osX1F2LrfxzL$> > > > On Tue, Oct 21, 2025 at 12:04 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Thanks James! > > Looking forward to our chat later today. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, October 20, 2025 4:36 PM > > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hey Daniel, Hope all is well! In preparation for our touch base call > tomorrow, I pulled some examples of content we have done on Apartment > Therapy with both Dyson US, SharkNinja (CAN & US), and Roborock (US) teams > in the past few years: > Hey Daniel, > > Hope all is well! > > In preparation for our touch base call tomorrow, I pulled some examples of > content we have done on Apartment Therapy with both Dyson US, SharkNinja ( > *CAN* & US), and Roborock (US) teams in the past few years: > > *DYSON:* > https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwSBZeIU$> > > https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQRGLo8d0$> > > https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQQnkRxWc$> > > *SHARKNINJA:* > https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQAbhWVx0$> > https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwlX-uN4$> > https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwXSu6FI$> > https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ-puf3Zk$> > > *ROBOROCK:* > > https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 > <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQHnWP0Yc$> > > Thanks, > James > > > > On Thu, Oct 16, 2025 at 4:45 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Invite sent, chat then! > > *James Anderson* > > *Sales Director* > > C (647) 618-0598 > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ2OENiFI$> > > > On Thu, Oct 16, 2025 at 4:33 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Hey James - 2pm works!! > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Thursday, October 16, 2025 4:04 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Tuesday afternoon sounds great! How's 2pm or 3pm? On Thu, Oct 16, 2025 at > 1: 37 PM MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> > wrote: Hey James, Sounds like a plan - would you have any avails in the > afternoon Tuesday or > Tuesday afternoon sounds great! How's 2pm or 3pm? > > On Thu, Oct 16, 2025 at 1:37 PM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > Sounds like a plan - would you have any avails in the afternoon Tuesday or > Wednesday? > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, October 15, 2025 2:38 PM > *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> > *Cc:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com>; Cossmann, > Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < > planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Hi Daniel, I'd still love to connect, to atleast meet and get on the same > page for 2026. Would you be free sometime next week for a quick call? > Thanks, James On Thu, Oct 2, 2025 at 9: 50 AM MacDonald, Daniel (TOR-UMW) > <Daniel. MacDonald@ umww. com> > Hi Daniel, > > I'd still love to connect, to atleast meet and get on the same page for > 2026. Would you be free sometime next week for a quick call? > > Thanks, > James > > > On Thu, Oct 2, 2025 at 9:50 AM MacDonald, Daniel (TOR-UMW) < > Daniel.MacDonald@umww.com> wrote: > > Hey James, > > It's great to meet you! > > Happy to set up some time to connect in the next few weeks but do want to > flag that at the moment, Q1'26 hasn't been briefed and there are no > opportunities for Q4. > If we want to hold off and wait until there's more specifics to speak to > I'm all aligned, or we can just have a general chat more immediately. > > Cheers, > Daniel > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, October 1, 2025 11:03 AM > *To:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com> > *Cc:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com>; Cossmann, > Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < > planning.teamcyclone@ipgteamcyclone.com> > *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy > > Sounds great, thanks Gabby! @MacDonald, Daniel (TOR-UMW) would love to > set-up a call to connect about Apartmenrt Therapy, if you have some time > over the next couple weeks? On Wed, Oct 1, 2025 at 9: 53 AM Loucks, > Gabrielle (TOR-UMW) <Gabrielle. Loucks@ umww. com> > Sounds great, thanks Gabby! @MacDonald, Daniel (TOR-UMW) > <Daniel.MacDonald@umww.com> would love to set-up a call to connect about > Apartmenrt Therapy, if you have some time over the next couple weeks? > > On Wed, Oct 1, 2025 at 9:53 AM Loucks, Gabri

Hey Daniel, Hope all is well! Checking back in to see if you had time to connect over the next couple weeks? Would love to chat about Q3. Thanks, James On Wed, Mar 18, 2026 at 5:05 PM James Anderson < james.anderson@ideonmedia.com> wrote: > Sounds good Daniel! I’ll check back in for early April. Appreciate the > update. > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > On Wed, Mar 18, 2026 at 10:17 AM Daniel MacDonald (Omnicom) < > Daniel.MacDonald@umww.com> wrote: > >> Thanks James, >> >> Right now a few things are still unclear for Q3 so I think it may be >> better if we chat later on once we know more. >> For context - briefing for Q3 likely would come late April / early May. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, March 16, 2026 12:37 PM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Great news, thanks for confirming! Would love to connect whenever their >> Q3 test opportunities start being discussed! We have some great examples of >> campaigns live on www. apartmenttherapy. com with SharkNinja recently, >> which we could share if >> Great news, thanks for confirming! Would love to connect whenever their >> Q3 test opportunities start being discussed! >> We have some great examples of campaigns live on www.apartmenttherapy.com >> <https://urldefense.com/v3/__http://www.apartmenttherapy.com__;!!N96JrnIq8IfO5w!mG9FO2hnnrHYjGQIyeL2nDyCCm15emvJHYDEEXXNG4Wupr076A5hUgMJ-VoRmDsXbR3T5ehfdHS12S3u3jd2dahsAkqmlEPY$> >> with SharkNinja recently, which we could share if of interest. >> >> Thanks, >> James >> >> >> On Fri, Mar 13, 2026 at 4:31 PM Daniel MacDonald (Omnicom) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> It'll still be with our team! >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Friday, March 13, 2026 2:28 PM >> *To:* Daniel MacDonald (Omnicom) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hi team! Saw this article (https: //www. campaigncanada. >> ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48) >> today. Does that mean it's sticking with your team or moving to a new team >> within OMC? On Tue, >> Hi team! Saw this article ( >> https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48 >> <https://urldefense.com/v3/__https://www.campaigncanada.ca/article/omnicom-hoovers-up-dyson-s-500m-global-media-account/4wt5t63z01s1840rweecfj4w48__;!!N96JrnIq8IfO5w!hxukQ9WKGo1UVXp6h5xOgILkq4sn649cHfAXTjOt9DAEWR0o43HTDTCH7WETi3d1kKxOQ3AGE8rxHul0YriKBkohPInJV4gwRUdrimBFZiE$>) >> today. Does that mean it's sticking with your team or moving to a new team >> within OMC? >> >> On Tue, Oct 21, 2025 at 4:54 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Sounds great Daniel, thank you! If a proactive proposal would help them >> visualize this, just let me know. We'd be happy to put something together :) >> >> On Tue, Oct 21, 2025 at 4:53 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Thanks James, >> >> It was great getting the chance to chat, thanks for sharing all of this >> through so quickly! >> Will let you know if any questions or thoughts. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, October 21, 2025 3:25 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hi Daniel, Hope all is well! Thanks again for the call today, it was >> great to connect! As promised, please see the following docs attached: >> Ideon 101 deck - we went through the first 40% of this on the call today, >> but it also includes alot on >> Hi Daniel, >> >> Hope all is well! Thanks again for the call today, it was great to >> connect! >> >> As promised, please see the following docs attached: >> >> - Ideon 101 deck - we went through the first 40% of this on the call >> today, but it also includes alot on our other brands and programmatic >> offering (would love an intro to Taylor, as we work a ton with 10s of other >> Kinesso brands already) >> - Publisher Overview excel - lists out all of the premium sites & >> platforms we have exclusive access to >> - You can see all of our FR sites available here, with our Mediatonik >> partnership: https://www.mediatonik.ca/home#nos-marques >> <https://urldefense.com/v3/__https://www.mediatonik.ca/home*nos-marques__;Iw!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvNdOW-tH$> >> >> >> Also, here is a list of all the custom content we've done lately with >> competitive brands and the US Dyson team: >> >> *DYSON:* >> https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvORenq37$> >> >> https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvMIvvitq$> >> >> https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvOptijvC$> >> >> *SHARKNINJA:* >> https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvN33MfY4$> >> https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIO_gOyQ$> >> https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvHW2lGM_$> >> https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvI2aBvPz$> >> >> *ROBOROCK:* >> >> https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIL31nbn$> >> >> >> *If any opportunities come up in Q4 or into 2026, we'd love to chat and >> help out!* >> >> Thanks, >> James >> >> >> On Tue, Oct 21, 2025 at 12:47 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Chat then! >> >> *James Anderson* >> >> *Sales Director* >> >> C (647) 618-0598 >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!jGHjfliLUHhNUUM1cPCWOoQdUO3lxPsv8dprhFKEYSx25WNa8AMI7Gx5jpfAwJHdfqyF7lgfRzIc_CE52JC1QmmCvIz45j6p$> >> >> >> On Tue, Oct 21, 2025 at 12:46 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Yep! Chat then >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, October 21, 2025 12:05 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Sounds good, me too! Still good for 2pm? James Anderson Sales Director C >> (647) 618-0598 Visit our website On Tue, Oct 21, 2025 at 12: 04 PM >> MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> wrote: Thanks >> James! Looking forward to >> Sounds good, me too! Still good for 2pm? >> >> *James Anderson* >> >> *Sales Director* >> >> C (647) 618-0598 >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!kQnjufx42wV5z_-YrDG7LeH04uExq-EKJEUKgQd6QzwGihjDfu6zbPcFPln3xg_WIUM_8h1_b7lQG1swPaL9osX1F2LrfxzL$> >> >> >> On Tue, Oct 21, 2025 at 12:04 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Thanks James! >> >> Looking forward to our chat later today. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, October 20, 2025 4:36 PM >> >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hey Daniel, Hope all is well! In preparation for our touch base call >> tomorrow, I pulled some examples of content we have done on Apartment >> Therapy with both Dyson US, SharkNinja (CAN & US), and Roborock (US) teams >> in the past few years: >> Hey Daniel, >> >> Hope all is well! >> >> In preparation for our touch base call tomorrow, I pulled some examples >> of content we have done on Apartment Therapy with both Dyson US, SharkNinja >> (*CAN* & US), and Roborock (US) teams in the past few years: >> >> *DYSON:* >> https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/2021-healthy-home-issue__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwSBZeIU$> >> >> https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-light-airy-house-designed-with-wellness-in-mind-36940612__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQRGLo8d0$> >> >> https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/my-healthy-home-sun-drenched-brownstone-36957948__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQQnkRxWc$> >> >> *SHARKNINJA:* >> https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/homemade/shark-hydrovac-holiday-house__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQAbhWVx0$> >> https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/pet-holiday-problems-solved-37174158__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwlX-uN4$> >> https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/genius-effective-cleaning-tips-37175827__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQwXSu6FI$> >> https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/set-up-guest-bedroom-holidays-37178397__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ-puf3Zk$> >> >> *ROBOROCK:* >> >> https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008 >> <https://urldefense.com/v3/__https://www.apartmenttherapy.com/this-robot-vacuum-uses-ai-to-clean-your-home-heres-how-itll-make-your-life-easier-37456008__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQHnWP0Yc$> >> >> Thanks, >> James >> >> >> >> On Thu, Oct 16, 2025 at 4:45 PM James Anderson < >> james.anderson@ideonmedia.com> wrote: >> >> Invite sent, chat then! >> >> *James Anderson* >> >> *Sales Director* >> >> C (647) 618-0598 >> >> >> Visit our website >> <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!iqZfxeR0ojjVsNndkDbQnq3bD3OeoOc3gPjEdxIKt2ASj9GvggcpV3j-uSUyLKgNvcgTxIssaTIR6ylUUqbocFlZfKgjfXcGimmQ2OENiFI$> >> >> >> On Thu, Oct 16, 2025 at 4:33 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James - 2pm works!! >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Thursday, October 16, 2025 4:04 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Planning Team Cyclone <planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Tuesday afternoon sounds great! How's 2pm or 3pm? On Thu, Oct 16, 2025 at >> 1: 37 PM MacDonald, Daniel (TOR-UMW) <Daniel. MacDonald@ umww. com> >> wrote: Hey James, Sounds like a plan - would you have any avails in the >> afternoon Tuesday or >> Tuesday afternoon sounds great! How's 2pm or 3pm? >> >> On Thu, Oct 16, 2025 at 1:37 PM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> Sounds like a plan - would you have any avails in the afternoon Tuesday >> or Wednesday? >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Wednesday, October 15, 2025 2:38 PM >> *To:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com> >> *Cc:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com>; Cossmann, >> Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < >> planning.teamcyclone@ipgteamcyclone.com> >> *Subject:* Re: Dyson Q3 EC/FC x Apartment Therapy >> >> Hi Daniel, I'd still love to connect, to atleast meet and get on the same >> page for 2026. Would you be free sometime next week for a quick call? >> Thanks, James On Thu, Oct 2, 2025 at 9: 50 AM MacDonald, Daniel (TOR-UMW) >> <Daniel. MacDonald@ umww. com> >> Hi Daniel, >> >> I'd still love to connect, to atleast meet and get on the same page for >> 2026. Would you be free sometime next week for a quick call? >> >> Thanks, >> James >> >> >> On Thu, Oct 2, 2025 at 9:50 AM MacDonald, Daniel (TOR-UMW) < >> Daniel.MacDonald@umww.com> wrote: >> >> Hey James, >> >> It's great to meet you! >> >> Happy to set up some time to connect in the next few weeks but do want to >> flag that at the moment, Q1'26 hasn't been briefed and there are no >> opportunities for Q4. >> If we want to hold off and wait until there's more specifics to speak to >> I'm all aligned, or we can just have a general chat more immediately. >> >> Cheers, >> Daniel >> ------------------------------ >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Wednesday, October 1, 2025 11:03 AM >> *To:* Loucks, Gabrielle (TOR-UMW) <Gabrielle.Loucks@umww.com> >> *Cc:* MacDonald, Daniel (TOR-UMW) <Daniel.MacDonald@umww.com>; Cossmann, >> Rachel (TOR-UMW) <Rachel.Cossmann@umww.com>; Planning Team Cyclone < >> planning.teamcyclone@

Hi Isabelle, I hope you’re doing well! We’ve recently onboarded a new non-profit client, Women’s College Hospital Foundation (WCHF). Their mission is to raise, manage, and steward funds that support Women’s College Hospital (WCH) in its goal to revolutionize healthcare for women and all people. We are currently planning two flights for an upcoming awareness campaign and have outlined the high-level RFP details below for reference: * Objective: Drive awareness of WCHF, leading to donations. * Target: 35+ M/F * Timeline: May 4 - July 26 and Nov 2 - Dec 22 * Budget: $30k (possibility to scale it) * Region: GTA only * Language: EN We’re planning to support this campaign with a combination of paid media investment alongside in-kind media, and are exploring opportunities for in-kind support to complement the paid dollars we are putting forward. We’d love to see if you’re able to support this initiative and help put together a proposed plan by end of week, if possible. Please let us know if you have any questions or need additional details. Thanks so much for your time and consideration. Best regards, Shubham [https://signatures.zulualphakilo.com/zulumatic_assets/2024-02-14/zulumatic-logo.png] Shubham (he, him) Associate Media Director Toronto | New York | Vancouver T 416.777.9858 [https://signatures.zulualphakilo.com/zulumatic_assets/2024-02-14/zulumatic-legal-footer.png]

Opportunity from Zulumatic. They're looking at paid media alongside in-kind media for Women's College Hospital. A mix of O&O (Savvy/29S) and Nativo may work well. Probably an article, eblast and native. I'm open to ideas. @Jess Muise <jess.muise@ideonmedia.com> and @Ana Haxhi <ana.haxhi@ideonmedia.com> - is planning able to help with this ask? Thank you, Isabelle ---------- Forwarded message --------- From: Shubham <shubham@zulumatic.com> Date: Tue, Jan 20, 2026 at 9:43 AM Subject: WCHF x Ideon Media - RFP To: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Cc: Alicia Petralia <alicia.petralia@zulumatic.com>, Bhavna Mishra < bhavna.mishra@zulumatic.com> Hi Isabelle, I hope you’re doing well! We’ve recently onboarded a new non-profit client, *Women’s College Hospital Foundation (WCHF)*. Their mission is to raise, manage, and steward funds that support Women’s College Hospital (WCH) in its goal to revolutionize healthcare for women and all people. We are currently planning *two flights* for an upcoming awareness campaign and have outlined the high-level RFP details below for reference: - *Objective: *Drive awareness of WCHF, leading to donations. - *Target: *35+ M/F - *Timeline: *May 4 - July 26 and Nov 2 - Dec 22 - *Budget: *$30k (possibility to scale it) - *Region: *GTA only - *Language:* EN We’re planning to support this campaign with a combination of *paid media investment alongside in-kind media, *and are exploring opportunities for in-kind support to complement the paid dollars we are putting forward. We’d love to see if you’re able to support this initiative and help put together a proposed plan by *end of week*, if possible. Please let us know if you have any questions or need additional details. Thanks so much for your time and consideration. Best regards, Shubham [image: ] Shubham (he, him) Associate Media Director Toronto | New York | Vancouver T 416.777.9858 [image: ]

Hi Shubham, It's wonderful to hear from you. Thank you for sharing this RFP opportunity! I have a brainstorm with my Ideon colleagues. We'll be in touch with questions/gut-checking ideas shortly. All the best, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Tue, Jan 20, 2026 at 9:43 AM Shubham <shubham@zulumatic.com> wrote: > Hi Isabelle, > > I hope you’re doing well! > > We’ve recently onboarded a new non-profit client, *Women’s College > Hospital Foundation (WCHF)*. Their mission is to raise, manage, and > steward funds that support Women’s College Hospital (WCH) in its goal to > revolutionize healthcare for women and all people. > > We are currently planning *two flights* for an upcoming awareness > campaign and have outlined the high-level RFP details below for reference: > > - > > *Objective: *Drive awareness of WCHF, leading to donations. > - > > *Target: *35+ M/F > - > > *Timeline: *May 4 - July 26 and Nov 2 - Dec 22 > - > > *Budget: *$30k (possibility to scale it) > - > > *Region: *GTA only > - *Language:* EN > > We’re planning to support this campaign with a combination of *paid media > investment alongside in-kind media, *and are exploring opportunities for > in-kind support to complement the paid dollars we are putting forward. > > We’d love to see if you’re able to support this initiative and help put > together a proposed plan by *end of week*, if possible. > > Please let us know if you have any questions or need additional details. > Thanks so much for your time and consideration. > > Best regards, > Shubham > > > > > > Shubham (he, him) > Associate Media Director > Toronto | New York | Vancouver > T 416.777.9858 >

Hi Shubham, Excited to share the Ideon Media proposal for WCHF with you! The Media Plan Excel and PDF are attached. The PPT lives HERE <https://docs.google.com/presentation/d/1vxV9R2fc8ZuRatZb_yNO_AiyQJOEqEeD/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true> . We've included both paid and in-kind media. You'll see a tab built to $30K, along with an a la carte tab with additional options. We can always mix and match solutions! Looking forward to your thoughts and feedback. Available for a meet - virtual or in-person- next week to review. Email is always an option, and, you can reach me on my phone at: 647-309-8620 Talk soon, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com

Hi Shubham, I hope all is well! Curious to get your initial thoughts on the WCHF proposal. Let me know if you'd like me to schedule time to talk through. All the best, Isabelle *Isabelle Davidian * VP Strategic Accounts 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-309-8620 isabelle.davidian@ideonmedia.com On Fri, Jan 23, 2026 at 6:16 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Shubham, > > Excited to share the Ideon Media proposal for WCHF with you! The Media > Plan Excel and PDF are attached. The PPT lives HERE > <https://docs.google.com/presentation/d/1vxV9R2fc8ZuRatZb_yNO_AiyQJOEqEeD/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true> > . > > We've included both paid and in-kind media. You'll see a tab built to > $30K, along with an a la carte tab with additional options. We can always > mix and match solutions! > > Looking forward to your thoughts and feedback. Available for a meet - > virtual or in-person- next week to review. Email is always an option, and, > you can reach me on my phone at: 647-309-8620 > > Talk soon, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Jan 20, 2026 at 9:43 AM Shubham <shubham@zulumatic.com> wrote: > >> Hi Isabelle, >> >> I hope you’re doing well! >> >> We’ve recently onboarded a new non-profit client, *Women’s College >> Hospital Foundation (WCHF)*. Their mission is to raise, manage, and >> steward funds that support Women’s College Hospital (WCH) in its goal to >> revolutionize healthcare for women and all people. >> >> We are currently planning *two flights* for an upcoming awareness >> campaign and have outlined the high-level RFP details below for reference: >> >> - >> >> *Objective: *Drive awareness of WCHF, leading to donations. >> - >> >> *Target: *35+ M/F >> - >> >> *Timeline: *May 4 - July 26 and Nov 2 - Dec 22 >> - >> >> *Budget: *$30k (possibility to scale it) >> - >> >> *Region: *GTA only >> - *Language:* EN >> >> We’re planning to support this campaign with a combination of *paid >> media investment alongside in-kind media, *and are exploring >> opportunities for in-kind support to complement the paid dollars we are >> putting forward. >> >> We’d love to see if you’re able to support this initiative and help put >> together a proposed plan by *end of week*, if possible. >> >> Please let us know if you have any questions or need additional details. >> Thanks so much for your time and consideration. >> >> Best regards, >> Shubham >> >> >> >> >> >> Shubham (he, him) >> Associate Media Director >> Toronto | New York | Vancouver >> T 416.777.9858 >> >

Hi Shubham, Appreciate the note back. We can reach your tweaked demo with the current plan - we'll augment our targeting layers. Let me know if you have any additional questions or feedback as you look to solidify your planning. All the best, Isabelle 647-309-8620 On Wed, Jan 28, 2026 at 3:28 PM Shubham <shubham@zulumatic.com> wrote: > Thank you for sending over the proposal! Just a quick update to the > target audience, it has shifted to W35+ in GTA, who donate with A35+ in > GTA, who are higher donors, being a secondary. > > > > Shubham (he, him) > Associate Media Director > Toronto | New York | Vancouver > T 416.777.9858 > *From: *Isabelle Davidian <isabelle.davidian@ideonmedia.com> > *Date: *Tuesday, January 27, 2026 at 4:33 PM > *To: *Shubham <shubham@zulumatic.com> > *Cc: *Alicia Petralia <alicia.petralia@zulumatic.com>, Bhavna Mishra < > bhavna.mishra@zulumatic.com> > *Subject: *Re: WCHF x Ideon Media - RFP > > Hi Shubham, > > I hope all is well! > > Curious to get your initial thoughts on the WCHF proposal. Let me know if > you'd like me to schedule time to talk through. > > All the best, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Fri, Jan 23, 2026 at 6:16 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > > Hi Shubham, > > Excited to share the Ideon Media proposal for WCHF with you! The Media > Plan Excel and PDF are attached. The PPT lives HERE > <https://docs.google.com/presentation/d/1vxV9R2fc8ZuRatZb_yNO_AiyQJOEqEeD/edit?usp=sharing&ouid=109694970300922082179&rtpof=true&sd=true> > . > > We've included both paid and in-kind media. You'll see a tab built to > $30K, along with an a la carte tab with additional options. We can always > mix and match solutions! > > Looking forward to your thoughts and feedback. Available for a meet - > virtual or in-person- next week to review. Email is always an option, and, > you can reach me on my phone at: 647-309-8620 > > Talk soon, > Isabelle > > *Isabelle Davidian * > > VP Strategic Accounts > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-309-8620 > > isabelle.davidian@ideonmedia.com > > > > > On Tue, Jan 20, 2026 at 9:43 AM Shubham <shubham@zulumatic.com> wrote: > > Hi Isabelle, > > I hope you’re doing well! > > We’ve recently onboarded a new non-profit client, *Women’s College > Hospital Foundation (WCHF)*. Their mission is to raise, manage, and > steward funds that support Women’s College Hospital (WCH) in its goal to > revolutionize healthcare for women and all people. > > We are currently planning *two flights* for an upcoming awareness > campaign and have outlined the high-level RFP details below for reference: > > - > > *Objective: *Drive awareness of WCHF, leading to donations. > - > > *Target: *35+ M/F > - > > *Timeline: *May 4 - July 26 and Nov 2 - Dec 22 > - > > *Budget: *$30k (possibility to scale it) > - > > *Region: *GTA only > - *Language:* EN > > We’re planning to support this campaign with a combination of *paid media > investment alongside in-kind media, *and are exploring opportunities for > in-kind support to complement the paid dollars we are putting forward. > > We’d love to see if you’re able to support this initiative and help put > together a proposed plan by *end of week*, if possible. > > Please let us know if you have any questions or need additional details. > Thanks so much for your time and consideration. > > Best regards, > Shubham > > > > > > Shubham (he, him) > Associate Media Director > Toronto | New York | Vancouver > T 416.777.9858 > >

Hi Moussa! Thanks for thinking of Ideon for this! :) Confirming receipt, we'll get to work on this right away and submit by tomorrow EOD. Cheers, Cristina On May 6, 2026, at 10:19 AM, Moussa

Hi Moussa, Hope the day is going well! Thanks so much again for thinking of Ideon for this campaign! Please see attached for our recommendations, along with a spec sheet. We took the team’s feedback from our Lunch & Learn into consideration and included high reach opportunities throughout the proposal. As always, if the team requires any assistance in building any units, we're more than happy to help as added value! Once you’ve had a chance to review, please let us know if you have any questions or feedback. Looking forward to hearing your thoughts! Thanks so much! Cristina On Wed, May 6, 2026 at 10:19 AM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Hey Cristina, > > > > Hope all is well! > > > > Please find attached the Back to School RFP for 2026. > > > > Apologies for the late RFP but would really appreciate if you can turn > this around quickly (no need to put together a full proposal), we are > looking at activations that are really parents specific (with kids aged > 6-17). Also, custom light as in you can produce custom assets for Amazon > using their standard IAB assets from the asset pack. > > > > I would really appreciate if you could send for *tomorrow EOD.* > > Best regards, > > *Moussa Jureidini* > > *Manager, Communications Planning * > > <http://omnicommedia.com/> > > 33 Bloor ST E Suite 1300, Toronto, ON M4W 3H1 > > (416) 925-0530 > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Thank you so much for sending this! I will keep you posted 😊 Best, Moussa Jureidini Manager, Communications Planning Comfluence powered by Omnicom Media<http://omnicommedia.com/> From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, May 7, 2026 4:45 PM To: Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> Cc: Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) <dalia.lucchetta@omc.com> Subject: Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP Hi Moussa, Hope the day is going well! Thanks so much again for thinking of Ideon for this campaign! Please see attached for our recommendations, along with a spec sheet. We took the team’s feedback from our Lunch & Learn into consideration and included high reach opportunities throughout the proposal. As always, if the team requires any assistance in building any units, we're more than happy to help as added value! Once you’ve had a chance to review, please let us know if you have any questions or feedback. Looking forward to hearing your thoughts! Thanks so much! Cristina

👍 Cristina Commisso reacted via Gmail <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> On Sun, May 10, 2026 at 11:08 PM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Thank you so much for sending this! I will keep you posted 😊 > > > > Best, > > > > *Moussa Jureidini* > > Manager, Communications Planning > > *Com**fluence* powered by Omnicom Media <http://omnicommedia.com/> > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, May 7, 2026 4:45 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) < > dalia.lucchetta@omc.com> > *Subject:* Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP > > > > Hi Moussa, > > > > Hope the day is going well! > > > > Thanks so much again for thinking of Ideon for this campaign! Please see > attached for our recommendations, along with a spec sheet. We took the > team’s feedback from our Lunch & Learn into consideration and included high > reach opportunities throughout the proposal. As always, if the team > requires any assistance in building any units, we're more than happy to > help as added value! > > Once you’ve had a chance to review, please let us know if you have any > questions or feedback. Looking forward to hearing your thoughts! > > Thanks so much! > > Cristina > > > > > > On Wed, May 6, 2026 at 10:19 AM Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > > Hey Cristina, > > > > Hope all is well! > > > > Please find attached the Back to School RFP for 2026. > > > > Apologies for the late RFP but would really appreciate if you can turn > this around quickly (no need to put together a full proposal), we are > looking at activations that are really parents specific (with kids aged > 6-17). Also, custom light as in you can produce custom assets for Amazon > using their standard IAB assets from the asset pack. > > > > I would really appreciate if you could send for *tomorrow EOD.* > > Best regards, > > *Moussa Jureidini* > > *Manager, Communications Planning * > > <http://omnicommedia.com/> > > 33 Bloor ST E Suite 1300, Toronto, ON M4W 3H1 > > (416) 925-0530 > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Moussa, Hope you're doing great and the week if off to a great start! Wanted to check in and see if you had any updates or feeback for this campaign! Would appreciate any info you may have! Thanks, Cristina On Sun, May 10, 2026 at 11:08 PM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Thank you so much for sending this! I will keep you posted 😊 > > > > Best, > > > > *Moussa Jureidini* > > Manager, Communications Planning > > *Com**fluence* powered by Omnicom Media <http://omnicommedia.com/> > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, May 7, 2026 4:45 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) < > dalia.lucchetta@omc.com> > *Subject:* Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP > > > > Hi Moussa, > > > > Hope the day is going well! > > > > Thanks so much again for thinking of Ideon for this campaign! Please see > attached for our recommendations, along with a spec sheet. We took the > team’s feedback from our Lunch & Learn into consideration and included high > reach opportunities throughout the proposal. As always, if the team > requires any assistance in building any units, we're more than happy to > help as added value! > > Once you’ve had a chance to review, please let us know if you have any > questions or feedback. Looking forward to hearing your thoughts! > > Thanks so much! > > Cristina > > > > > > On Wed, May 6, 2026 at 10:19 AM Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > > Hey Cristina, > > > > Hope all is well! > > > > Please find attached the Back to School RFP for 2026. > > > > Apologies for the late RFP but would really appreciate if you can turn > this around quickly (no need to put together a full proposal), we are > looking at activations that are really parents specific (with kids aged > 6-17). Also, custom light as in you can produce custom assets for Amazon > using their standard IAB assets from the asset pack. > > > > I would really appreciate if you could send for *tomorrow EOD.* > > Best regards, > > *Moussa Jureidini* > > *Manager, Communications Planning * > > <http://omnicommedia.com/> > > 33 Bloor ST E Suite 1300, Toronto, ON M4W 3H1 > > (416) 925-0530 > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Cristina, Thank you for following up! Unfortunately, we will not be moving forward with the plan. We already had captured a big portion of the gaming audience with other partners and did not want to over invest in this segment. We will keep you in mind for future campaigns and RFP you then. Cheers, Moussa Jureidini Manager, Communications Planning Comfluence powered by Omnicom Media<http://omnicommedia.com/> From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Tuesday, June 9, 2026 11:37 AM To: Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> Cc: Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) <dalia.lucchetta@omc.com> Subject: Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP Hey Moussa, Hope you're doing great and the week if off to a great start! Wanted to check in and see if you had any updates or feeback for this campaign! Would appreciate any info you may have! Thanks, Cristina

Hi Daniel, Thanks for sending! Are you able to provide video metrics (plays, quartiles, completes) for the below placement? PVLS26CA007_DIG_PRELAUNCH_awa_DIRECTPUB_IDEON_DIGVID_custm_cpm_x_ca-nat_A1834_en_mlt_x_ssp_x_plc_cpm_btdemo_x_a1834-x-x_x_OCPS-Q226_CUSTOM_x:|igommj Best, Charlie From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Monday, May 11, 2026 10:55 AM To: AMZ Data Ops QA Team - PV <AMZ_DataOps_QA_PV@annalect.com> Cc: cristina.commisso@ideonmedia.com; tclna+38qj4kdw0nvb3sd@annalect.cloud Subject: Re: CA Amazon PV Site Served Reporting – IDEON 2026-05-04-2026-05-10 Hi there, Please see attached for the report. Cheers, Daniel

Hi Charlie, We aren't running video for this current flight. I flagged this with the team because the tag names indicated otherwise, but we never received updated tags. Let me know if you have any questions. Cheers, Daniel On Mon, May 11, 2026 at 1:46 PM Charlie Shulman (Omnicom) < charlie.shulman@omc.com> wrote: > Hi Daniel, > > > > Thanks for sending! Are you able to provide video metrics (plays, > quartiles, completes) for the below placement? > > > > > PVLS26CA007_DIG_PRELAUNCH_awa_DIRECTPUB_IDEON_DIGVID_custm_cpm_x_ca-nat_A1834_en_mlt_x_ssp_x_plc_cpm_btdemo_x_a1834-x-x_x_OCPS-Q226_CUSTOM_x:|igommj > > > > Best, > > Charlie > > > > > > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Monday, May 11, 2026 10:55 AM > *To:* AMZ Data Ops QA Team - PV <AMZ_DataOps_QA_PV@annalect.com> > *Cc:* cristina.commisso@ideonmedia.com; > tclna+38qj4kdw0nvb3sd@annalect.cloud > *Subject:* Re: CA Amazon PV Site Served Reporting – IDEON > 2026-05-04-2026-05-10 > > > > Hi there, > > > > Please see attached for the report. > > > > Cheers, > > Daniel > > > > On Mon, May 11, 2026 at 2:14 AM <AMZ_DataOps_QA_PV@annalect.com> wrote: > > Hello IDEON - > > The OMG Comfluence Data Operations team is reaching out to collect data > that Activation has deemed as needing your 1P data that covers the date > range of 2026-05-04 to 2026-05-10. The provided template has package, > placement and creative-level information pre-populated in various columns. > > > > *DO NOT REMOVE ROWS OR COLUMNS. DO NOT MERGE CELLS TOGETHER.* > > *CURRENCY REPORTED SHOULD MATCH THE CURRENCY COMFLUENCE IS TRANSACTING > WITH, (USD, CAD, etc.)* > > > > Please note that we are collecting metrics at the *daily *level. If a > placement was not live on a given day, please put a 0 in the template in > the appropriate metric fields. If the placement cannot report out on the > metric, please also put a 0 in the template. *All metric fields should be > populated when you return your template to Comfluence.* If you cannot > report at the daily level, please inform a member of the Comfluence team so > we can better instruct how to transcribe data into the template provided. > > > > If you have any questions, please be sure to *REPLY ALL* to ensure key > contacts can best address. > > > > Please also note that templates are due back to OMG *NO LATER THAN 3PM > EST EACH MONDAY.* > > > > Thanks, > > Comfluence Data Operations > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. >

Hey Cristina, Thank you for sharing! We will need time to review and will revert 😊 Best, Moussa Jureidini Manager, Communications Planning Comfluence powered by Omnicom Media<http://omnicommedia.com/> From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Wednesday, April 22, 2026 2:30 PM To: Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> Cc: Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com> Subject: Re: CA - AMZ XCM - Prime Benefits Q3 - RFP - Ideon Media Hey Moussa, Hope you're doing well and having a great week so far! Thank you so much for thinking of Ideon for this upcoming campaign! Please see attached for our recommendations. Upon review you'll find: * Custom Content and Social opportunities across our powerhouse publishers Complex and IGN * IGN's Summer of Gaming Sponsorship opportunities * Scalable high-impact media and video opportunities for both the English and French markets in Canada! Upon review, should you have any questions please don't hesitate to reach out! And of course, always happy to jump on a call to walk through our ideas and address any immediate questions! Looking forward to hearing from you! Cristina On Wed, Apr 15, 2026 at 12:47 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: This is super helpful - thanks so much for the feedback. We’ll get to work on Q3! Cheers, Cristina

Hey Moussa! No worries at all! On stanby should you have any questions at all :) Cheers, Cristina On Thu, Apr 23, 2026 at 11:54 AM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Hey Cristina, > > > > Thank you for sharing! > > We will need time to review and will revert 😊 > > > > Best, > > > > *Moussa Jureidini* > > Manager, Communications Planning > > *Com**fluence* powered by Omnicom Media <http://omnicommedia.com/> > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, April 22, 2026 2:30 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com> > *Subject:* Re: CA - AMZ XCM - Prime Benefits Q3 - RFP - Ideon Media > > > > Hey Moussa, > > > > Hope you're doing well and having a great week so far! > > > > Thank you so much for thinking of Ideon for this upcoming campaign! Please > see attached for our recommendations. > > > > Upon review you'll find: > > - Custom Content and Social opportunities across our powerhouse > publishers Complex and IGN > - IGN's Summer of Gaming Sponsorship opportunities > - Scalable high-impact media and video opportunities for both the > English and French markets in Canada! > > Upon review, should you have any questions please don't hesitate to reach > out! And of course, always happy to jump on a call to walk through our > ideas and address any immediate questions! > > > > Looking forward to hearing from you! > > Cristina > > > > On Wed, Apr 15, 2026 at 12:47 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > This is super helpful - thanks so much for the feedback. > > > > We’ll get to work on Q3! > > > > Cheers, > > Cristina > > > > On Apr 15, 2026, at 12:34 PM, Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > >  > > Hey Cristina! > > > > For Benefits Q2, we decided to lean more into an audience that skews > heavily on sports over an entertainment audience, hence we proceeded with > partners that are more in line with this direction. > > > > Best, > > > > *Moussa Jureidini* > Manager, Comms Planning, Amazon XCM > > *Omnicom Media Group* > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, April 15, 2026 12:31 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com> > *Subject:* Re: CA - AMZ XCM - Prime Benefits Q3 - RFP - Ideon Media > > > > Hi Moussa! > > > > Hope you're doing great! > > > > Thanks so mch for thinking of Ideon for this campaign! Our team will get > to work on brainstorming and looking forward to submitting by 4/22. > > > > As an initial request, any feedback you have on the Q2 proposal we > submitted would greatly help guide and elevate our recommendations. > > > > Thanks so much, > > Cristina > > > > > > > > On Wed, Apr 15, 2026 at 10:51 AM Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > > Hey Ideon team, > > > > Hope all is well. > > > > Please find attached the Prime Benefits Q3 – RFP. > > > > *Key milestones and callouts: * > > 1. Media Flighting: 6/27/26 – 9/13/26 > 2. $50K (Scalable) > 3. Please send proposal back by* 4/22/26 EOD EST* > 4. Anything new and innovative is highly appreciated > > > > Please let me know if any questions. > > Thanks! > > > > Best regards, > > > > *Moussa Jureidini* > Manager, Comms Planning, Amazon XCM > > *Omnicom Media Group* > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Cris, Here’s the team’s dietary restrictions. See you next week. k From: Google Calendar <calendar-notification@google.com> On Behalf Of Cristina Commisso Sent: Thursday, April 23, 2026 11:53 AM To: Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Beatriz Mourao (Omnicom) <beatriz.mourao@omc.com>; Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Dalia Lucchetta (Omnicom) <dalia.lucchetta@omc.com>; David Udolloress (Omnicom) <david.udolloress@omc.com>; Erika Yuen (Omnicom) <erika.yuen@omnicommediagroup.com>; Eugenia Kung (Omnicom) <eugenia.kung@omc.com>; Frank Mtende (Omnicom) <frank.mtende@omnicommediagroup.com>; Hemanshi Marwaha (Omnicom) <hemanshi.marwaha@omc.com>; Jenny Kim (Omnicom) <jenny.kim@omnicommediagroup.com>; Karen Guan (Omnicom) <karen.guan@omc.com>; Kazim Banatwala (Omnicom) <kazim.banatwala@omc.com>; Kristin Claydon (Omnicom) <kristin.claydon@omc.com>; Lauren Felix (Omnicom) <lauren.felix@omc.com>; Lenore Kuhnreich (Omnicom) <lenore.kuhnreich@omc.com>; Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com>; Natalie Milne <natalie.milne@ideonmedia.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Samantha Miller (Omnicom) <samantha.miller@omc.com>; Sumeet Sharma (Omnicom) <sumeet.sharma@omc.com>; Cristina Commisso <cristina.commisso@ideonmedia.com> Subject: Ideon Refesher - Lunch & Learn! Ideon Refesher - Lunch & Learn! Hey team, Hope everyone is having a great week so far! Really looking forward to seeing you next week at our Lunch and Learn! As I start to plan out lunch, if you have any dietary restrictions or preferences, feel free to send me a quick side note, happy to accommodate wherever possible. And when you have a moment, if you could update your RSVP, that would be super helpful for planning quantities. I am aiming to place the order on Monday, so anything you can share before then would be appreciated :) Looking forward to connecting with you all, and hope you have a great rest of the week! Join with Google Meet<https://meet.google.com/jby-imrv-msu?hs=224> Meeting link meet.google.com/jby-imrv-msu<https://meet.google.com/jby-imrv-msu?hs=224> Join by phone (CA) +1 647-732-3089<tel:+1-647-732-3089%3B101998778%23> PIN: 101998778 More phone numbers<https://tel.meet/jby-imrv-msu?pin=6666177896423&hs=0> Ideon Refesher - Lunch & Learn! Wednesday Apr 29, 2026 ⋅ 12pm – 1pm (Eastern Time - Toronto) Guests Cristina Commisso<mailto:cristina.commisso@ideonmedia.com> - organizer dalia.lucchetta@omc.com<mailto:dalia.lucchetta@omc.com> aarushi.nishchal@omc.com<mailto:aarushi.nishchal@omc.com> beatriz.mourao@omc.com<mailto:beatriz.mourao@omc.com> cecilia.kyriazis@omc.com<mailto:cecilia.kyriazis@omc.com> david.udolloress@omc.com<mailto:david.udolloress@omc.com> erika.yuen@omnicommediagroup.com<mailto:erika.yuen@omnicommediagroup.com> eugenia.kung@omc.com<mailto:eugenia.kung@omc.com> frank.mtende@omnicommediagroup.com<mailto:frank.mtende@omnicommediagroup.com> hemanshi.marwaha@omc.com<mailto:hemanshi.marwaha@omc.com> jenny.kim@omnicommediagroup.com<mailto:jenny.kim@omnicommediagroup.com> karen.guan@omc.com<mailto:karen.guan@omc.com> kazim.banatwala@omc.com<mailto:kazim.banatwala@omc.com> kristin.claydon@omc.com<mailto:kristin.claydon@omc.com> lauren.felix@omc.com<mailto:lauren.felix@omc.com> lenore.kuhnreich@omc.com<mailto:lenore.kuhnreich@omc.com> moussa.jureidini@omc.com<mailto:moussa.jureidini@omc.com> nick.torrenueva@omc.com<mailto:nick.torrenueva@omc.com> samantha.miller@omc.com<mailto:samantha.miller@omc.com> sumeet.sharma@omc.com<mailto:sumeet.sharma@omc.com> Natalie Milne<mailto:natalie.milne@ideonmedia.com> This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

This is perfect!! Thanks for sharing :) On Thu, Apr 23, 2026 at 11:55 AM Karen Guan (Omnicom) <karen.guan@omc.com> wrote: > Hey Cris, > > > > Here’s the team’s dietary restrictions. > > > > See you next week. > > k > > > > *From:* Google Calendar <calendar-notification@google.com> *On Behalf Of *Cristina > Commisso > *Sent:* Thursday, April 23, 2026 11:53 AM > *To:* Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Beatriz > Mourao (Omnicom) <beatriz.mourao@omc.com>; Cecilia Kyriazis (Omnicom) < > cecilia.kyriazis@omc.com>; Dalia Lucchetta (Omnicom) < > dalia.lucchetta@omc.com>; David Udolloress (Omnicom) < > david.udolloress@omc.com>; Erika Yuen (Omnicom) < > erika.yuen@omnicommediagroup.com>; Eugenia Kung (Omnicom) < > eugenia.kung@omc.com>; Frank Mtende (Omnicom) < > frank.mtende@omnicommediagroup.com>; Hemanshi Marwaha (Omnicom) < > hemanshi.marwaha@omc.com>; Jenny Kim (Omnicom) < > jenny.kim@omnicommediagroup.com>; Karen Guan (Omnicom) <karen.guan@omc.com>; > Kazim Banatwala (Omnicom) <kazim.banatwala@omc.com>; Kristin Claydon > (Omnicom) <kristin.claydon@omc.com>; Lauren Felix (Omnicom) < > lauren.felix@omc.com>; Lenore Kuhnreich (Omnicom) < > lenore.kuhnreich@omc.com>; Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com>; Natalie Milne <natalie.milne@ideonmedia.com>; > Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Samantha Miller > (Omnicom) <samantha.miller@omc.com>; Sumeet Sharma (Omnicom) < > sumeet.sharma@omc.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com> > *Subject:* Ideon Refesher - Lunch & Learn! > > > > Ideon Refesher - Lunch & Learn! > > > > > > Hey team, > > Hope everyone is having a great week so far! Really looking forward to > seeing you next week at our Lunch and Learn! > > As I start to plan out lunch, if you have any dietary restrictions or > preferences, feel free to send me a quick side note, happy to accommodate > wherever possible. And when you have a moment, if you could update your > RSVP, that would be super helpful for planning quantities. I am aiming to > place the order on Monday, so anything you can share before then would be > appreciated :) > > Looking forward to connecting with you all, and hope you have a great rest > of the week! > > > > *Join with Google Meet* <https://meet.google.com/jby-imrv-msu?hs=224> > Meeting link > > meet.google.com/jby-imrv-msu <https://meet.google.com/jby-imrv-msu?hs=224> > Join by phone > > (CA) +1 647-732-3089 <+1-647-732-3089%3B101998778%23> > PIN: 101998778 > > More phone numbers <https://tel.meet/jby-imrv-msu?pin=6666177896423&hs=0> > > Ideon Refesher - Lunch & Learn! > > Wednesday Apr 29, 2026 ⋅ 12pm – 1pm (Eastern Time - Toronto) > Guests > > Cristina Commisso <cristina.commisso@ideonmedia.com> - organizer > > dalia.lucchetta@omc.com > > aarushi.nishchal@omc.com > > beatriz.mourao@omc.com > > cecilia.kyriazis@omc.com > > david.udolloress@omc.com > > erika.yuen@omnicommediagroup.com > > eugenia.kung@omc.com > > frank.mtende@omnicommediagroup.com > > hemanshi.marwaha@omc.com > > jenny.kim@omnicommediagroup.com > > karen.guan@omc.com > > kazim.banatwala@omc.com > > kristin.claydon@omc.com > > lauren.felix@omc.com > > lenore.kuhnreich@omc.com > > moussa.jureidini@omc.com > > nick.torrenueva@omc.com > > samantha.miller@omc.com > > sumeet.sharma@omc.com > > Natalie Milne <natalie.milne@ideonmedia.com> > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Coming out of our meeting with TD *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ---------- Forwarded message --------- From: Aaron Zeifman <aaron.zeifman@starcomww.com> Date: Wed, Feb 25, 2026 at 4:36 PM Subject: Introduction + Ideon Incremental Opportunity with TD Insurance To: jes.biagioni <jes.biagioni@ideonmedia.com> Cc: Catalina Nituleac <catalina.nituleac@starcomww.com> Hi Jes, I hope you're enjoying this snowy Wednesday! I wanted to quickly introduce myself, I'm the new Senior Media Planner on the TD Insurance AMG account at Starcom. I'm also reaching out regarding an incremental opportunity across our Alumni, Professionals and Engineers audience, to potentially be proposed to client. With an increased interest in innovation, we are looking for any new tactics or capabilities that could be run as a test, helping to drive traffic and strengthen consideration for TD's Affinity customers. Please see additional details below: *Details*: - *Campaign name: *AMG INM CON - *Test period*: July - September - *Budget*: $500K net media - *Campaign goal*: Consideration - *Main KPI*: CPLPV>$5 - *Audiences*: Professionals (Engineers), Alumni - please find additional audience details attached - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, Northwest territories) / ON, ATL - FR (Quebec) *Landing Pages*: *Primary (Floodlight/Pixel Name)* *Floodlight ID* *URL EN* *URL FR* Consideration Alumni TD Insurance Meloche Monnex Homepage EN/FR 8509187 https://www.tdinsurance.com/melochemonnex https://www.tdassurance.com/melochemonnex GI - TDI Alumni Homepage EN/FR 169151542 https://www.tdinsurance.com/products-services/alumni https://www.tdassurance.com/produits-et-services/diplomes Consideration Professionals TDI - Affinity Group Insurance Landing Page 105897058 https://www.tdinsurance.com/group-insurance https://www.tdassurance.com/groupe-assurance GI - TDI Group Insurance Homepage EN/FR 169060157 https://www.tdinsurance.com/products-services/professionals https://www.tdassurance.com/produits-et-services/professionnels Consideration Engineers *GI - TD Insurance Affinity Engineers Webpage* 14088862 https://www.tdinsurance.com/affinity/engineers https://www.tdassurance.com/affinity/engineers *GI - Engineers Ontario Affinity Page* 14556911 https://www.tdinsurance.com/affinity/peo https://www.tdassurance.com/affinity/peo As part of this request, could you please provide an excel proposal and any supporting slides along as well. Please let me know if you have any question, or if you have time soon to connect. Currently looking at a proposal date of March 6 if possible, with additional time to finalize plans if needed. Looking forward to hearing from you! Thanks, Aaron *Aaron Zeifman* Senior Planner, Media Planning TD Bank Insurance *Powered by Publicis Groupe* ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Hey Aaron, Hope your week has been going well. Nice to see some warmer weather on the horizon over the next few days! Please see our attached proposal. In the deck, we’ve highlighted our programmatic curation offering and in the excel you’ll find a more detailed strategy outlining our recommended approach for the AMG campaign. To reach your desired audience, we’re recommending a mix of contextual, behavioural, and keyword targeting. For keywords, we can also ingest your SEM list and target accordingly. Happy to jump on a call to walk through everything in more detail. In the meantime, we’re on standby if any questions come up. Enjoy the rest of your week! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > >> Hi Jes, >> >> I hope you're enjoying this snowy Wednesday! >> >> I wanted to quickly introduce myself, I'm the new Senior Media Planner on >> the TD Insurance AMG account at Starcom. >> >> I'm also reaching out regarding an incremental opportunity across our >> Alumni, Professionals and Engineers audience, to potentially be proposed to >> client. With an increased interest in innovation, we are looking for any >> new tactics or capabilities that could be run as a test, helping to drive >> traffic and strengthen consideration for TD's Affinity customers. Please >> see additional details below: >> >> *Details*: >> >> - *Campaign name: *AMG INM CON >> - *Test period*: July - September >> - *Budget*: $500K net media >> - *Campaign goal*: Consideration >> - *Main KPI*: CPLPV>$5 >> - *Audiences*: Professionals (Engineers), Alumni - please find >> additional audience details attached >> - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, >> Northwest territories) / ON, ATL - FR (Quebec) >> >> >> *Landing Pages*: >> >> >> *Primary (Floodlight/Pixel Name)* >> *Floodlight ID* >> *URL EN* >> *URL FR* >> Consideration Alumni >> TD Insurance Meloche Monnex Homepage EN/FR >> 8509187 >> https://www.tdinsurance.com/melochemonnex >> https://www.tdassurance.com/melochemonnex >> >> GI - TDI Alumni Homepage EN/FR >> 169151542 >> https://www.tdinsurance.com/products-services/alumni >> https://www.tdassurance.com/produits-et-services/diplomes >> Consideration Professionals >> TDI - Affinity Group Insurance Landing Page >> 105897058 >> https://www.tdinsurance.com/group-insurance >> https://www.tdassurance.com/groupe-assurance >> >> GI - TDI Group Insurance Homepage EN/FR >> 169060157 >> https://www.tdinsurance.com/products-services/professionals >> https://www.tdassurance.com/produits-et-services/professionnels >> Consideration Engineers >> *GI - TD Insurance Affinity Engineers Webpage* >> 14088862 >> https://www.tdinsurance.com/affinity/engineers >> https://www.tdassurance.com/affinity/engineers >> >> *GI - Engineers Ontario Affinity Page* >> 14556911 >> https://www.tdinsurance.com/affinity/peo >> https://www.tdassurance.com/affinity/peo >> >> >> As part of this request, could you please provide an excel proposal and >> any supporting slides along as well. >> Please let me know if you have any question, or if you have time soon to >> connect. >> >> Currently looking at a proposal date of March 6 if possible, with >> additional time to finalize plans if needed. >> >> Looking forward to hearing from you! >> >> Thanks, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hi Jes, Thanks so much for sending! Would be happy to jump on a call to walk through it, let me know some times that work for you. Regards, Aaron Aaron Zeifman Senior Planner, Media Planning TD Bank Insurance [cid:5d2135c2-b3f8-4860-be25-327fd3890ef9] Powered by Publicis Groupe ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: March 5, 2026 11:44 AM To: Aaron Zeifman <aaron.zeifman@starcomww.com> Cc: Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Introduction + Ideon Incremental Opportunity with TD Insurance External to the Groupe / en provenance de l'extérieur du Groupe Hey Aaron, Hope your week has been going well. Nice to see some warmer weather on the horizon over the next few days! Please see our attached proposal. In the deck, we’ve highlighted our programmatic curation offering and in the excel you’ll find a more detailed strategy outlining our recommended approach for the AMG campaign. To reach your desired audience, we’re recommending a mix of contextual, behavioural, and keyword targeting. For keywords, we can also ingest your SEM list and target accordingly. Happy to jump on a call to walk through everything in more detail. In the meantime, we’re on standby if any questions come up. Enjoy the rest of your week! Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I]

No problem Aaron! Is next week okay? Apologies, this week is a bit hectic. Monday 2:30-4pm Tuesday 2:30-3pm Wednesday 10-11am or after 2pm Thursday 2:30-3:30pm Let us know what works for you! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > Hi Jes, > > Thanks so much for sending! > > Would be happy to jump on a call to walk through it, let me know some > times that work for you. > > Regards, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 11:44 AM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aaron, > > Hope your week has been going well. Nice to see some warmer weather on the > horizon over the next few days! > > Please see our attached proposal. In the deck, we’ve highlighted our > programmatic curation offering and in the excel you’ll find a more detailed > strategy outlining our recommended approach for the AMG campaign. > > To reach your desired audience, we’re recommending a mix of contextual, > behavioural, and keyword targeting. For keywords, we can also ingest your > SEM list and target accordingly. > > Happy to jump on a call to walk through everything in more detail. In the > meantime, we’re on standby if any questions come up. > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Great! Confirming I sent the invite, looking forward to it. Hope you have a great weekend! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > No worries! Wednesday 3:30 would be great 🙂 > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 4:04 PM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > No problem Aaron! > > Is next week okay? Apologies, this week is a bit hectic. > > Monday 2:30-4pm > Tuesday 2:30-3pm > Wednesday 10-11am or after 2pm > Thursday 2:30-3:30pm > > Let us know what works for you! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > Thanks so much for sending! > > Would be happy to jump on a call to walk through it, let me know some > times that work for you. > > Regards, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 11:44 AM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aaron, > > Hope your week has been going well. Nice to see some warmer weather on the > horizon over the next few days! > > Please see our attached proposal. In the deck, we’ve highlighted our > programmatic curation offering and in the excel you’ll find a more detailed > strategy outlining our recommended approach for the AMG campaign. > > To reach your desired audience, we’re recommending a mix of contextual, > behavioural, and keyword targeting. For keywords, we can also ingest your > SEM list and target accordingly. > > Happy to jump on a call to walk through everything in more detail. In the > meantime, we’re on standby if any questions come up. > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Aaron, Hope all is well! Wanted to check in and see if you had any feedback or updates on our proposal for AMG? Happy to assist in any way we can! Cheers, Jes On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> wrote: > No worries! Wednesday 3:30 would be great 🙂 > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 4:04 PM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > No problem Aaron! > > Is next week okay? Apologies, this week is a bit hectic. > > Monday 2:30-4pm > Tuesday 2:30-3pm > Wednesday 10-11am or after 2pm > Thursday 2:30-3:30pm > > Let us know what works for you! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > Thanks so much for sending! > > Would be happy to jump on a call to walk through it, let me know some > times that work for you. > > Regards, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 5, 2026 11:44 AM > *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> > *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD > Insurance > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hey Aaron, > > Hope your week has been going well. Nice to see some warmer weather on the > horizon over the next few days! > > Please see our attached proposal. In the deck, we’ve highlighted our > programmatic curation offering and in the excel you’ll find a more detailed > strategy outlining our recommended approach for the AMG campaign. > > To reach your desired audience, we’re recommending a mix of contextual, > behavioural, and keyword targeting. For keywords, we can also ingest your > SEM list and target accordingly. > > Happy to jump on a call to walk through everything in more detail. In the > meantime, we’re on standby if any questions come up. > Enjoy the rest of your week! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aaron, > > Great to connect with you! > > Thank you for considering us, confirming receipt! We'll be sure to get you > our proposal by March 6th and will let you know if we have any questions in > the meantime. > > Stay tuned! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > > Hi Jes, > > I hope you're enjoying this snowy Wednesday! > > I wanted to quickly introduce myself, I'm the new Senior Media Planner on > the TD Insurance AMG account at Starcom. > > I'm also reaching out regarding an incremental opportunity across our > Alumni, Professionals and Engineers audience, to potentially be proposed to > client. With an increased interest in innovation, we are looking for any > new tactics or capabilities that could be run as a test, helping to drive > traffic and strengthen consideration for TD's Affinity customers. Please > see additional details below: > > *Details*: > > - *Campaign name: *AMG INM CON > - *Test period*: July - September > - *Budget*: $500K net media > - *Campaign goal*: Consideration > - *Main KPI*: CPLPV>$5 > - *Audiences*: Professionals (Engineers), Alumni - please find > additional audience details attached > - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, > Northwest territories) / ON, ATL - FR (Quebec) > > > *Landing Pages*: > > > *Primary (Floodlight/Pixel Name)* > *Floodlight ID* > *URL EN* > *URL FR* > Consideration Alumni > TD Insurance Meloche Monnex Homepage EN/FR > 8509187 > https://www.tdinsurance.com/melochemonnex > https://www.tdassurance.com/melochemonnex > > GI - TDI Alumni Homepage EN/FR > 169151542 > https://www.tdinsurance.com/products-services/alumni > https://www.tdassurance.com/produits-et-services/diplomes > Consideration Professionals > TDI - Affinity Group Insurance Landing Page > 105897058 > https://www.tdinsurance.com/group-insurance > https://www.tdassurance.com/groupe-assurance > > GI - TDI Group Insurance Homepage EN/FR > 169060157 > https://www.tdinsurance.com/products-services/professionals > https://www.tdassurance.com/produits-et-services/professionnels > Consideration Engineers > *GI - TD Insurance Affinity Engineers Webpage* > 14088862 > https://www.tdinsurance.com/affinity/engineers > https://www.tdassurance.com/affinity/engineers > > *GI - Engineers Ontario Affinity Page* > 14556911 > https://www.tdinsurance.com/affinity/peo > https://www.tdassurance.com/affinity/peo > > > As part of this request, could you please provide an excel proposal and > any supporting slides along as well. > Please let me know if you have any question, or if you have time soon to > connect. > > Currently looking at a proposal date of March 6 if possible, with > additional time to finalize plans if needed. > > Looking forward to hearing from you! > > Thanks, > Aaron > > *Aaron Zeifman* > > Senior Planner, Media Planning > > TD Bank Insurance > > *Powered by Publicis Groupe* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Aaron, Hope the week is going well! Wanted to check in and see how planning is coming along and whether you had any feedback on our proposal for AMG? Happy to support in any way we can or build on the proposal if priorities have shifted. Looking forward to hearing your thoughts! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Fri, Apr 24, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aaron, > > Hope all is well! > > We wanted to check in and see if you had any feedback regarding our > proposal for AMG? Please let us know if we can help in any way! > > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> > wrote: > >> No worries! Wednesday 3:30 would be great 🙂 >> >> Thanks, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> ------------------------------ >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* March 5, 2026 4:04 PM >> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < >> karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < >> sumaia.gasmelsaed@starcomww.com> >> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >> Insurance >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> No problem Aaron! >> >> Is next week okay? Apologies, this week is a bit hectic. >> >> Monday 2:30-4pm >> Tuesday 2:30-3pm >> Wednesday 10-11am or after 2pm >> Thursday 2:30-3:30pm >> >> Let us know what works for you! >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman <aaron.zeifman@starcomww.com> >> wrote: >> >> Hi Jes, >> >> Thanks so much for sending! >> >> Would be happy to jump on a call to walk through it, let me know some >> times that work for you. >> >> Regards, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> ------------------------------ >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* March 5, 2026 11:44 AM >> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >> Insurance >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hey Aaron, >> >> Hope your week has been going well. Nice to see some warmer weather on >> the horizon over the next few days! >> >> Please see our attached proposal. In the deck, we’ve highlighted our >> programmatic curation offering and in the excel you’ll find a more detailed >> strategy outlining our recommended approach for the AMG campaign. >> >> To reach your desired audience, we’re recommending a mix of contextual, >> behavioural, and keyword targeting. For keywords, we can also ingest your >> SEM list and target accordingly. >> >> Happy to jump on a call to walk through everything in more detail. In the >> meantime, we’re on standby if any questions come up. >> Enjoy the rest of your week! >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >> Hey Aaron, >> >> Great to connect with you! >> >> Thank you for considering us, confirming receipt! We'll be sure to get >> you our proposal by March 6th and will let you know if we have any >> questions in the meantime. >> >> Stay tuned! >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman < >> aaron.zeifman@starcomww.com> wrote: >> >> Hi Jes, >> >> I hope you're enjoying this snowy Wednesday! >> >> I wanted to quickly introduce myself, I'm the new Senior Media Planner on >> the TD Insurance AMG account at Starcom. >> >> I'm also reaching out regarding an incremental opportunity across our >> Alumni, Professionals and Engineers audience, to potentially be proposed to >> client. With an increased interest in innovation, we are looking for any >> new tactics or capabilities that could be run as a test, helping to drive >> traffic and strengthen consideration for TD's Affinity customers. Please >> see additional details below: >> >> *Details*: >> >> - *Campaign name: *AMG INM CON >> - *Test period*: July - September >> - *Budget*: $500K net media >> - *Campaign goal*: Consideration >> - *Main KPI*: CPLPV>$5 >> - *Audiences*: Professionals (Engineers), Alumni - please find >> additional audience details attached >> - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, >> Northwest territories) / ON, ATL - FR (Quebec) >> >> >> *Landing Pages*: >> >> >> *Primary (Floodlight/Pixel Name)* >> *Floodlight ID* >> *URL EN* >> *URL FR* >> Consideration Alumni >> TD Insurance Meloche Monnex Homepage EN/FR >> 8509187 >> https://www.tdinsurance.com/melochemonnex >> https://www.tdassurance.com/melochemonnex >> >> GI - TDI Alumni Homepage EN/FR >> 169151542 >> https://www.tdinsurance.com/products-services/alumni >> https://www.tdassurance.com/produits-et-services/diplomes >> Consideration Professionals >> TDI - Affinity Group Insurance Landing Page >> 105897058 >> https://www.tdinsurance.com/group-insurance >> https://www.tdassurance.com/groupe-assurance >> >> GI - TDI Group Insurance Homepage EN/FR >> 169060157 >> https://www.tdinsurance.com/products-services/professionals >> https://www.tdassurance.com/produits-et-services/professionnels >> Consideration Engineers >> *GI - TD Insurance Affinity Engineers Webpage* >> 14088862 >> https://www.tdinsurance.com/affinity/engineers >> https://www.tdassurance.com/affinity/engineers >> >> *GI - Engineers Ontario Affinity Page* >> 14556911 >> https://www.tdinsurance.com/affinity/peo >> https://www.tdassurance.com/affinity/peo >> >> >> As part of this request, could you please provide an excel proposal and >> any supporting slides along as well. >> Please let me know if you have any question, or if you have time soon to >> connect. >> >> Currently looking at a proposal date of March 6 if possible, with >> additional time to finalize plans if needed. >> >> Looking forward to hearing from you! >> >> Thanks, >> Aaron >> >> *Aaron Zeifman* >> >> Senior Planner, Media Planning >> >> TD Bank Insurance >> >> *Powered by Publicis Groupe* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hey Aaron, Hope the week is off to a great start! Wanted to check in and see how planning is coming along, and whether you had any feedback on our AMG proposal? Happy to support in any way we can or build on the proposal if priorities have shifted since we last connected. Looking forward to hearing your thoughts! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Wed, May 27, 2026 at 9:06 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Aaron, > > Hope the week is going well! > > Wanted to check in and see how planning is coming along and whether you > had any feedback on our proposal for AMG? > > Happy to support in any way we can or build on the proposal if priorities > have shifted. Looking forward to hearing your thoughts! > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Fri, Apr 24, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Hey Aaron, >> >> Hope all is well! >> >> We wanted to check in and see if you had any feedback regarding our >> proposal for AMG? Please let us know if we can help in any way! >> >> Cheers, >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Thu, Mar 5, 2026 at 4:14 PM Aaron Zeifman <aaron.zeifman@starcomww.com> >> wrote: >> >>> No worries! Wednesday 3:30 would be great 🙂 >>> >>> Thanks, >>> Aaron >>> >>> *Aaron Zeifman* >>> >>> Senior Planner, Media Planning >>> >>> TD Bank Insurance >>> >>> *Powered by Publicis Groupe* >>> >>> ------------------------------ >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* March 5, 2026 4:04 PM >>> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >>> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas >>> <karla.dantas@ideonmedia.com>; Sumaia Gasmelsaed < >>> sumaia.gasmelsaed@starcomww.com> >>> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >>> Insurance >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> No problem Aaron! >>> >>> Is next week okay? Apologies, this week is a bit hectic. >>> >>> Monday 2:30-4pm >>> Tuesday 2:30-3pm >>> Wednesday 10-11am or after 2pm >>> Thursday 2:30-3:30pm >>> >>> Let us know what works for you! >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Thu, Mar 5, 2026 at 3:26 PM Aaron Zeifman < >>> aaron.zeifman@starcomww.com> wrote: >>> >>> Hi Jes, >>> >>> Thanks so much for sending! >>> >>> Would be happy to jump on a call to walk through it, let me know some >>> times that work for you. >>> >>> Regards, >>> Aaron >>> >>> *Aaron Zeifman* >>> >>> Senior Planner, Media Planning >>> >>> TD Bank Insurance >>> >>> *Powered by Publicis Groupe* >>> >>> ------------------------------ >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* March 5, 2026 11:44 AM >>> *To:* Aaron Zeifman <aaron.zeifman@starcomww.com> >>> *Cc:* Catalina Nituleac <catalina.nituleac@starcomww.com>; Karla Dantas >>> <karla.dantas@ideonmedia.com> >>> *Subject:* Re: Introduction + Ideon Incremental Opportunity with TD >>> Insurance >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hey Aaron, >>> >>> Hope your week has been going well. Nice to see some warmer weather on >>> the horizon over the next few days! >>> >>> Please see our attached proposal. In the deck, we’ve highlighted our >>> programmatic curation offering and in the excel you’ll find a more detailed >>> strategy outlining our recommended approach for the AMG campaign. >>> >>> To reach your desired audience, we’re recommending a mix of contextual, >>> behavioural, and keyword targeting. For keywords, we can also ingest your >>> SEM list and target accordingly. >>> >>> Happy to jump on a call to walk through everything in more detail. In >>> the meantime, we’re on standby if any questions come up. >>> Enjoy the rest of your week! >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Thu, Feb 26, 2026 at 9:28 AM Jes Biagioni < >>> jes.biagioni@ideonmedia.com> wrote: >>> >>> Hey Aaron, >>> >>> Great to connect with you! >>> >>> Thank you for considering us, confirming receipt! We'll be sure to get >>> you our proposal by March 6th and will let you know if we have any >>> questions in the meantime. >>> >>> Stay tuned! >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Wed, Feb 25, 2026 at 4:36 PM Aaron Zeifman < >>> aaron.zeifman@starcomww.com> wrote: >>> >>> Hi Jes, >>> >>> I hope you're enjoying this snowy Wednesday! >>> >>> I wanted to quickly introduce myself, I'm the new Senior Media Planner >>> on the TD Insurance AMG account at Starcom. >>> >>> I'm also reaching out regarding an incremental opportunity across our >>> Alumni, Professionals and Engineers audience, to potentially be proposed to >>> client. With an increased interest in innovation, we are looking for any >>> new tactics or capabilities that could be run as a test, helping to drive >>> traffic and strengthen consideration for TD's Affinity customers. Please >>> see additional details below: >>> >>> *Details*: >>> >>> - *Campaign name: *AMG INM CON >>> - *Test period*: July - September >>> - *Budget*: $500K net media >>> - *Campaign goal*: Consideration >>> - *Main KPI*: CPLPV>$5 >>> - *Audiences*: Professionals (Engineers), Alumni - please find >>> additional audience details attached >>> - *Geo*: EN (National excl ex Quebec, Alberta, Nunavut, Yukon, >>> Northwest territories) / ON, ATL - FR (Quebec) >>> >>> >>> *Landing Pages*: >>> >>> >>> *Primary (Floodlight/Pixel Name)* >>> *Floodlight ID* >>> *URL EN* >>> *URL FR* >>> Consideration Alumni >>> TD Insurance Meloche Monnex Homepage EN/FR >>> 8509187 >>> https://www.tdinsurance.com/melochemonnex >>> https://www.tdassurance.com/melochemonnex >>> >>> GI - TDI Alumni Homepage EN/FR >>> 169151542 >>> https://www.tdinsurance.com/products-services/alumni >>> https://www.tdassurance.com/produits-et-services/diplomes >>> Consideration Professionals >>> TDI - Affinity Group Insurance Landing Page >>> 105897058 >>> https://www.tdinsurance.com/group-insurance >>> https://www.tdassurance.com/groupe-assurance >>> >>> GI - TDI Group Insurance Homepage EN/FR >>> 169060157 >>> https://www.tdinsurance.com/products-services/professionals >>> https://www.tdassurance.com/produits-et-services/professionnels >>> Consideration Engineers >>> *GI - TD Insurance Affinity Engineers Webpage* >>> 14088862 >>> https://www.tdinsurance.com/affinity/engineers >>> https://www.tdassurance.com/affinity/engineers >>> >>> *GI - Engineers Ontario Affinity Page* >>> 14556911 >>> https://www.tdinsurance.com/affinity/peo >>> https://www.tdassurance.com/affinity/peo >>> >>> >>> As part of this request, could you please provide an excel proposal and >>> any supporting slides along as well. >>> Please let me know if you have any question, or if you have time soon to >>> connect. >>> >>> Currently looking at a proposal date of March 6 if possible, with >>> additional time to finalize plans if needed. >>> >>> Looking forward to hearing from you! >>> >>> Thanks, >>> Aaron >>> >>> *Aaron Zeifman* >>> >>> Senior Planner, Media Planning >>> >>> TD Bank Insurance >>> >>> *Powered by Publicis Groupe* >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>

Hey Montana, Sincere apologies, I realized I never responded. Yes, your director is more than welcome to join! If there is anyone else you'd like to include, please let me know. Apologies, by any chance does March 4th work for you? I'm getting pulled into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th or 19th. Sorry for any inconvenience! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> wrote: > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

OH NO!! I'm so sorry to hear. There has been so many floods happening in condos lately, my friend just went through that with coming from her ceiling. Adjusting to the 13th! Let me know if I should include anyone else :) *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 26, 2026 at 2:30 PM Montana Murle <montana.murle@starcomww.com> wrote: > Hi Jes, > > > > Hope you are having a lovely week so far! > > > > Yes, let’s please move this. My condo floors flooded and we need to move > out for 10 days so I will likely not be close to the restaurant anymore. > > > > Let’s do the 13th! > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:14 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Montana, > > > > Sincere apologies, I realized I never responded. Yes, your director is > more than welcome to join! If there is anyone else you'd like to include, > please let me know. > > > > Apologies, by any chance does March 4th work for you? I'm getting pulled > into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th > or 19th. > > > > Sorry for any inconvenience! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Amazing! I know it was horrible, but I have been living with my bf so selfishly only my sister is dealing with the nightmare haha. If you can add Rachael, my director that would be amazing! (rachael.smith1@starcomww.com<mailto:rachael.smith1@starcomww.com>) Thank you, Montana Murle Senior Planner, Media Planning LOB: Insurance [cid:image001.png@01DCA72F.85BF4AC0] Powered by Publicis Groupe From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: February 26, 2026 2:47 PM To: Montana Murle <montana.murle@starcomww.com> Subject: Re: Ideon L&L Thursday External to the Groupe / en provenance de l'extérieur du Groupe OH NO!! I'm so sorry to hear. There has been so many floods happening in condos lately, my friend just went through that with coming from her ceiling. Adjusting to the 13th! Let me know if I should include anyone else :) Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [https://ci3.googleusercontent.com/mail-sig/AIorK4xEShGtMyFuJ05sK1tsvHOP08LUfrhA4PR_U631gDyfKxdp2gFtRiessoZmSBrXW5xUTjGuI4I]

Thank goodness for him haha!! My fingers are crossed it all gets sorted for her! Awesome, she's been included! I haven't caught up with Rachel in forever, I'm looking forward to it. Enjoy the rest of your week! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Feb 26, 2026 at 2:54 PM Montana Murle <montana.murle@starcomww.com> wrote: > Amazing! > > > > I know it was horrible, but I have been living with my bf so selfishly > only my sister is dealing with the nightmare haha. > > > > If you can add Rachael, my director that would be amazing! ( > rachael.smith1@starcomww.com) > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:47 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > OH NO!! I'm so sorry to hear. There has been so many floods happening in > condos lately, my friend just went through that with coming from her > ceiling. > > > > Adjusting to the 13th! Let me know if I should include anyone else :) > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Thu, Feb 26, 2026 at 2:30 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Hope you are having a lovely week so far! > > > > Yes, let’s please move this. My condo floors flooded and we need to move > out for 10 days so I will likely not be close to the restaurant anymore. > > > > Let’s do the 13th! > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:14 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Montana, > > > > Sincere apologies, I realized I never responded. Yes, your director is > more than welcome to join! If there is anyone else you'd like to include, > please let me know. > > > > Apologies, by any chance does March 4th work for you? I'm getting pulled > into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th > or 19th. > > > > Sorry for any inconvenience! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Montana! Hope the week is going well. Rachael just messaged that she’s under the weather and can’t make tomorrow. Just wanted to confirm if you’re still good for tomorrow’s lunch? On Thu, Feb 26, 2026 at 2:54 PM Montana Murle <montana.murle@starcomww.com> wrote: > Amazing! > > > > I know it was horrible, but I have been living with my bf so selfishly > only my sister is dealing with the nightmare haha. > > > > If you can add Rachael, my director that would be amazing! ( > rachael.smith1@starcomww.com) > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:47 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > OH NO!! I'm so sorry to hear. There has been so many floods happening in > condos lately, my friend just went through that with coming from her > ceiling. > > > > Adjusting to the 13th! Let me know if I should include anyone else :) > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Thu, Feb 26, 2026 at 2:30 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Hope you are having a lovely week so far! > > > > Yes, let’s please move this. My condo floors flooded and we need to move > out for 10 days so I will likely not be close to the restaurant anymore. > > > > Let’s do the 13th! > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 26, 2026 2:14 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Montana, > > > > Sincere apologies, I realized I never responded. Yes, your director is > more than welcome to join! If there is anyone else you'd like to include, > please let me know. > > > > Apologies, by any chance does March 4th work for you? I'm getting pulled > into a conflict on the 3rd. Alternatively, can also do the 10th, 13th, 17th > or 19th. > > > > Sorry for any inconvenience! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 5:00 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Queens Harbour is perfect! I live up the street so very convenient. 😊 > > > > Let me know if I can invite my director who handles GI. > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:49 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Sounds good, looking forward to it. Some options below, but let me know if > you'd prefer something else or a specific area! > > > > Queens Harbour > > KOST > > Chubbys > > Planta Queen > > Dimmi Yorkville > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 4:21 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > March 3rd works for lunch! > > > > I won’t be in office so anywhere works for me. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 4:10 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Awesome, some avails below! > > > > *Lunch* > > Feb 25 > > March 3, 10, 17, 18, 19 > > > > *Or if you prefer coffee* > > Feb 26 - anytime after 2:30 > > March 2 - 2-3pm > > Mar 4 - 10:30-11:30am or 2:30-3:30pm > > March 10 - anytime! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:56 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > Absolutely! > > > > Let me know what works in the next coming weeks and we can see what time > works. 😊 > > > > Thanks, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 1:32 PM > *To:* Montana Murle <montana.murle@starcomww.com> > *Subject:* Re: Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > No worries Montana, I saw that you’d declined when the invite first went > out :) > > I’d still love the opportunity to connect if you have some time in the > coming weeks. Happy to grab a coffee or lunch, just let me know what works > for you - and feel free to extend to anyone else! > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > On Tue, Feb 17, 2026 at 1:11 PM Montana Murle <montana.murle@starcomww.com> > wrote: > > Hi Jes, > > > > I’ll be unable to attend. I don’t have the invite in my calendar. If you > want to re-send I can decline. > > > > Thank you, > > > > *Montana Murle * > > Senior Planner, Media Planning > > LOB: Insurance > > > > *Powered by Publicis Groupe* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* February 17, 2026 12:42 PM > *To:* Akshan Tuteja <akshan.tuteja@starcomww.com>; Alessia Bolzon < > alessia.bolzon@starcomww.com>; Arshdeep Khak <arshdeep.khak@starcomww.com>; > Aubrey Djauhari <aubrey.djauhari@starcomww.com>; Caitlin Pereira < > caitlin.pereira@starcomww.com>; Tin Yan Carolyn Yip < > carolyn.yip@starcomww.com>; Catalina Nituleac < > catalina.nituleac@starcomww.com>; Catalina Pena Bejarano < > catalina.penabejarano@starcomww.com>; Christian Pereira < > christian.pereira@starcomww.com>; Damini Grover < > damini.grover@starcomww.com>; Devika Patil <devika.patil@starcomww.com>; > Dunc Urquhart <dunc.urquhart@starcomww.com>; ibtisam.dewan@starcomww.com; > Jamiee Zhang <jamiee.zhang@starcomww.com>; Jason Gonsalves < > jason.gonsalves@starcomww.com>; Jules Manias <jules.manias@starcomww.com>; > Karla Dantas <karla.dantas@ideonmedia.com>; Karni Ghazarian < > karni.ghazarian@starcomww.com>; Kartikay Joshi < > kartikay.joshi@starcomww.com>; Kevin Bartus <kevin.bartus@ideonmedia.com>; > Matt Thompson <matt.thompson@starcomww.com>; Megan Lubberts < > megan.lubberts@starcomww.com>; Montana Murle <montana.murle@starcomww.com>; > Nicolle Williams <nicolle.williams@starcomww.com>; Rachael Smith < > rachael.smith1@starcomww.com>; Renee Kates <renee.kates@starcomww.com>; > Rohan Rana <rohan.rana@starcomww.com>; Samantha Monteiro < > samantha.monteiro@starcomww.com>; Sophia Ershova < > sophia.ershova@starcomww.com>; Sumaia Gasmelsaed < > sumaia.gasmelsaed@starcomww.com>; Sunny Gill <sunny.gill@starcomww.com>; > Tamara Rabin <tamara.rabin@starcomww.com>; Vidit Manjrekar < > vidit.manjrekar@starcomww.com>; Vladimir AbouAssaly < > vladimir.abouassaly@starcomww.com> > *Subject:* Ideon L&L Thursday > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey TD Team, > > > > Hope everyone had a great long weekend! > > If you haven’t already, would you mind accepting or declining the invite > for Thursday’s L&L? We’re still waiting on 16 responses and I just want to > be sure I order enough food. > > We’ll be serving family-style Greek: chicken skewers (halal), rice, > potatoes, salad, and spanakopita. If there are any vegetarians, please let > me know and I’ll include vegetarian skewers as well. > > Looking forward to it! > > Jes > > > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hi Jes, Still all good from my end. 😊 Montana Murle Senior Planner, Media Planning LOB: Insurance [cid:image001.png@01DCB2C9.029E9470] Powered by Publicis Groupe From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: March 12, 2026 7:02 PM To: Montana Murle <montana.murle@starcomww.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: Ideon L&L Thursday External to the Groupe / en provenance de l'extérieur du Groupe Hey Montana! Hope the week is going well. Rachael just messaged that she’s under the weather and can’t make tomorrow. Just wanted to confirm if you’re still good for tomorrow’s lunch?

Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom)<mailto:Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [cid:13cbf2bf-55ba-4db5-936a-67db321a7cc2] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Tuesday, May 12, 2026 10:56 AM To: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Cc: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina Hey team! Hope the week is off to a great start! Just wanted to quickly check in to see if there's anything else we can help with here! We've currently placed the sponsorship on hold for you, so please keep us posted :) Talk soon! Cristina On Tue, May 5, 2026 at 9:06 AM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Morning!!! Absolutely, please see below. Let me know if there's anything else we can help with! * 970x250: 0.06% * 300x250: 0.06% * 300x600: 0.05% * 728x90: 0.04% * 320x50: 0.15%-0.20% * Video: CTR: 0.08%, VCR:72%+ Thanks! Cristina On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote: Hello Cristina, For the 45k Summer of Gaming Buy can you confirm the CTR and VCR benchmarks? Hoping to get this in the morning. Best, [cid:ii_19df83e7f7dddbbd6565] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X]

Hey David! Amazing news!! Hope your time off is great! Ethan, it's so great to be connected! My team can draft the IO asap, let us know if you'd like us to list your name as the contact/

Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > <image003.png> > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > [image: image004.png] > > > > Cheers, > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are already > flowing! > > > > Let me know when you’d like to see a proposal by, and if you have a flight > date you can share! > > > > Looking forward to hearing from you! > > > > Cheers, > > Cristina > > > > On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > >  > > Hey Cristina and Jes, > > > > Long time no speak!!!! Hope you are having a great start to the spring. > > > > I have something gaming that has come across my plate and wanted to see if > there any opportunities that we may be able to latch onto with Ideon. > > > > Wendys has their annual 99c Frosty campaign coming up, and we wanted to > see if there are still opportunities around Summers Games Fest? The timing > of the campaign is mid June to Mid July, while this is after summers games > fest slated date of June 5th we wanted to see if there are any post-fest > opportunities were we can show up around content etc. > > > > Budget here is 50k CAD > > > > Cant wait to hear back from you and potentially work on something together > again! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > <image002.png> > > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > >

Hi Daniel, Thank you for sharing this, Please see attached signed IO, Best, Ethan [cid:aec93478-0478-4fc2-a468-defd25709117] Ethan Jemmott | Communications Design 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 [A picture containing text, sign, orange Description automatically generated] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Tuesday, May 26, 2026 11:01 AM To: David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> Cc: Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso <cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> wrote: Hey David! Hi all, Please see attached for the IO. Sending this on Cristina's behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, 2026 at 5:42 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: Hey David! Amazing news!! Hope your time off is great! Ethan, it’s so great to be connected! My team can draft the IO asap, let us know if you’d like us to list your name as the contact/signature. Looking forward to this! Cheers, Cristina On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote:  Hello Cristina, The plan for 45k for Summer of Gaming is approved! I will be off until June 2nd. Adding @Ethan Jemmott (Omnicom)<mailto:Ethan.Jemmott@initiative.com> to help move things along while I'm gone. Best, [Outlook-hliw0jnw.png] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X]

Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < Ethan.Jemmott@initiative.com> wrote: > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > <image003.png> > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > [image: image004.png] > > > > Cheers, > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are already > flowing! > > > > Let me know when you’d like to see a proposal by, and if you have a flight > date you can share! > > > > Looking forward to hearing from you! > > > > Cheers, > > Cristina > > > > On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > >  > > Hey Cristina and Jes, > > > > Long time no speak!!!! Hope you are having a great start to the spring. > > > > I have something gaming that has come across my plate and wanted to see if > there any opportunities that we may be able to latch onto with Ideon. > > > > Wendys has their annual 99c Frosty campaign coming up, and we wanted to > see if there are still opportunities around Summers Games Fest? The timing > of the campaign is mid June to Mid July, while this is after summers games > fest slated date of June 5th we wanted to see if there are any post-fest > opportunities were we can show up around content etc. > > > > Budget here is 50k CAD > > > > Cant wait to hear back from you and potentially work on something together > again! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > <image002.png> > > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hello Christina, Please see linked below the assets for the Dill Pickle campaign. I have also attached the tags. IGN Password: 19qTd1fVMdJ5 https://quicksend.interpublic.com/fl/KxHwkFXycrBr Please let me know if you have any questions. Best, [cid:e2004f68-deba-4dbf-b32f-dd0b828fd057] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Wednesday, May 27, 2026 11:02 AM To: Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 AM Ethan Jemmott (Omnicom) Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com<mailto:Ethan.Jemmott@initiative.com>> wrote: Hi Daniel, Thank you for sharing this, Please see attached signed IO, Best, Ethan [cid:ii_19e69f507aa1d45bae35] Ethan Jemmott | Communications Design 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 [A picture containing text, sign, orange Description automatically generated]

Morning David! Hope you had a great weekend :) Confirming receipt, the team and I are on it. We'll reach out if any questions come up. Stay tuned, Cristina On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > <image003.png> > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > [image: image004.png] > > > > Cheers, > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are already > flowing! > > > > Let me know when you’d like to see a proposal by, and if you have a flight > date you can share! > > > > Looking forward to hearing from you! > > > > Cheers, > > Cristina > > > > On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > >  > > Hey Cristina and Jes, > > > > Long time no speak!!!! Hope you are having a great start to the spring. > > > > I have something gaming that has come across my plate and wanted to see if > there any opportunities that we may be able to latch onto with Ideon. > > > > Wendys has their annual 99c Frosty campaign coming up, and we wanted to > see if there are still opportunities around Summers Games Fest? The timing > of the campaign is mid June to Mid July, while this is after summers games > fest slated date of June 5th we wanted to see if there are any post-fest > opportunities were we can show up around content etc. > > > > Budget here is 50k CAD > > > > Cant wait to hear back from you and potentially work on something together > again! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > <image002.png> > > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey team! Hope everyone is having a great week! Wanted to quickly confirm we are all set to go live on Monday! We'll be sure to share screenshots Monday morning to confirm. If you have any questions in the meantime, please don't hesistate to reach out! Cheers, Cristina On Mon, Jun 8, 2026 at 10:21 AM Cristina Commisso < cristina.commisso@ideonmedia.com> wrote: > Morning David! > > Hope you had a great weekend :) > > Confirming receipt, the team and I are on it. We'll reach out if any > questions come up. > > Stay tuned, > Cristina > > On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >> Hello Christina, >> >> Please see linked below the assets for the Dill Pickle campaign. I have >> also attached the tags. >> >> IGN >> Password: 19qTd1fVMdJ5 >> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >> >> >> Please let me know if you have any questions. >> >> Best, >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 11:02 AM >> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey Ethan, Thanks so much for sending this over, confirming receipt. >> Should you have any questions regarding specs/deliverables, please don't >> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >> AM Ethan Jemmott (Omnicom) >> Hey Ethan, >> >> Thanks so much for sending this over, confirming receipt. Should you have >> any questions regarding specs/deliverables, please don't hesitate to reach >> out! >> >> Talk soon, >> Cristina >> >> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >> Ethan.Jemmott@initiative.com> wrote: >> >> Hi Daniel, >> >> Thank you for sharing this, >> >> Please see attached signed IO, >> >> Best, >> Ethan >> >> >> *Ethan Jemmott *| Communications Design >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *[image: A picture containing text, sign, orange Description >> automatically generated]* >> >> >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* Tuesday, May 26, 2026 11:01 AM >> *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; >> Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda >> Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < >> cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hi all, Please see attached for the IO. Sending this on Cristina's >> behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, >> May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ >> ideonmedia. com> wrote: Hey David! >> Hi all, >> >> Please see attached for the IO. Sending this on Cristina's behalf, so let >> me know if any changes are needed. >> >> Cheers, >> Daniel >> >> On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >> Hey David! >> >> Amazing news!! Hope your time off is great! >> >> Ethan, it’s so great to be connected! My team can draft the IO asap, let >> us know if you’d like us to list your name as the contact/signature. >> >> Looking forward to this! >> >> Cheers, >> Cristina >> >> On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >>  >> Hello Cristina, >> >> The plan for 45k for Summer of Gaming is approved! I will be off until >> June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to >> help move things along while I'm gone. >> >> Best, >> >> [image: Outlook-hliw0jnw.png] >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Tuesday, May 12, 2026 10:56 AM >> *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey team! Hope the week is off to a great start! Just wanted to quickly >> check in to see if there's anything else we can help with here! We've >> currently placed the sponsorship on hold for you, so please keep us posted >> :) Talk soon! Cristina >> Hey team! >> >> Hope the week is off to a great start! >> >> Just wanted to quickly check in to see if there's anything else we can >> help with here! We've currently placed the sponsorship on hold for you, so >> please keep us posted :) >> >> Talk soon! >> Cristina >> >> On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >> Morning!!! >> >> Absolutely, please see below. Let me know if there's anything else we can >> help with! >> >> - 970x250: 0.06% >> - 300x250: 0.06% >> - 300x600: 0.05% >> - 728x90: 0.04% >> - 320x50: 0.15%-0.20% >> - Video: CTR: 0.08%, VCR:72%+ >> >> Thanks! >> Cristina >> >> On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >> Hello Cristina, >> >> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >> benchmarks? Hoping to get this in the morning. >> >> Best, >> >> [image: Outlook-rpx0xb4o.png] >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 2:04 PM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Amazing!! Keep me posted!! :) Also - any feedback for the Frosty >> campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 >> PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: >> Hey Cristina, $45k works! Thanks >> Amazing!! Keep me posted!! :) >> >> Also - any feedback for the Frosty campaign? Anything we can do to help >> there? >> >> On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> $45k works! Thanks for the exception! Well follow up if we get client >> approval. >> >> >> >> Cheers, >> >> >> >> Looking forward to potentially working together on this! >> >> >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 11:45 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Keep me posted and if it's tight, we can work on this together! On Thu, >> Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ >> initiative. com> wrote: Let me work with David here and well get back to >> you me may be budget >> >> Keep me posted and if it's tight, we can work on this together! >> >> >> >> On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Let me work with David here and well get back to you me may be budget >> locked. >> >> >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 11:37 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Hey Nigel! Hope the week is going great! That sounds super exciting! >> Okay, so I've been given immediate (one-time) approval to sell this at >> $45K. Do you think that would be doable for you and the client? Full >> transparency, 40K may take me >> >> Hey Nigel! >> >> >> >> Hope the week is going great! >> >> >> >> That sounds super exciting! Okay, so I've been given immediate (one-time) >> approval to sell this at $45K. Do you think that would be doable for you >> and the client? Full transparency, 40K may take me having to go to the >> global team for green light. >> >> >> >> Let me know what you think! >> >> Cristina >> >> >> >> On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> Ok so little bit of a switch up here! We might actually utilize this for >> Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the >> same: June 15-July 19 >> >> <image003.png> >> >> >> >> Looking at this option, We will need to cap this at $40k spend are we >> still able to achieve 50% SOV, let us know! Hoping this is possible. >> >> >> >> [image: image004.png] >> >> >> >> Cheers, >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Monday, April 27, 2026 4:31 PM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much >> again for thinking of Ideon for this campaign, we really appreciate the >> opportunity to put together some fun ideas together! Please see attached >> for our recommendations. The >> >> Hey Nigel, >> >> Happy Monday! Hope you had a great weekend. >> >> Thanks so much again for thinking of Ideon for this campaign, we really >> appreciate the opportunity to put together some fun ideas together! >> >> Please see attached for our recommendations. The team pulled together a >> mix of custom content, sponsorships and social ideas across IGN and >> Complex, along with some supporting insughts to bring everything to life. >> (also sending the ppt as a link, for working slides if needed!) >> <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> >> >> Would love for you to take a look and let me know your thoughts. Happy to >> jump on a call to walk through the ideas in more detail or answer any >> questions. Also very open to collaborating on refinements, whether that is >> shaping the ideas further or aligning on budgets to make everything work >> seamlessly. >> >> Looking forward to your feedback, and hopefully bringing something to >> life together soon! >> >> Cheers, >> Cristina >> >> >> >> On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> I know so sorry for the delayed replies, ive been super busy and going >> through and exciting new internal team change at INI well def have to catch >> up ill ping you in that thread we are chatting in. >> >> >> >> Looking to get something back even high level possibilities/shallow holes >> to for Monday if possible? I know its not a ton of time but even just quick >> blurbs on whats possible would be great! We have a client check in early >> next week and I just thought of you guys! >> >> >> >> *Campaign details:* >> >> Audience: Adults 18–54 >> >> Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen >> Z, Gen Y, Parents >> >> Geo: National EN (excluding Quebec) >> >> Flight: June 15 - July 26. >> >> >> >> Nige >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 23, 2026 11:01 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < >> Joanne.Luk@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! >> Thanks so much for thinking of us for this one! My ideas are already >> flowing! Let me know when you’d like to see a proposal by, and if you have >> a flight date you can share! >> >> Nigel!!!! >> >> >> >> How are you? It’s been too long - we have to lock in a lunch! >> >> >> >> Thanks so much for thinking of us for this one! My ideas are already >> flowing! >> >> >> >> Let me know when you’d like to see a proposal by, and if you have a >> flight date you can share! >> >> >> >> Looking forward to hearing from you! >> >> >> >> Cheers, >> >> Cristina >> >> >> >> On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >>  >> >> Hey Cristina and Jes, >> >> >> >> Long time no speak!!!! Hope you are having a great start to the spring. >> >> >> >> I have something gaming that has come across my plate and wanted to see >> if there any opportunities that we may be able to latch onto with Ideon. >> >> >> >> Wendys has their annual 99c Frosty campaign coming up, and we wanted to >> see if there are still opportunities around Summers Games Fest? The timing >> of the campaign is mid June to Mid July, while this is after summers games >> fest slated date of June 5th we wanted to see if there are any post-fest >> opportunities were we can show up around content etc. >> >> >> >> Budget here is 50k CAD >> >> >> >> Cant wait to hear back from you and potentially work on something >> together again! >> >> >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> <image002.png> >> >> >> >> >> >> This message contains information which may be confidential and >> privileged. Unless you are the intended recipient (or authorized to receive >> this message for the intended recipient), you may not use, copy, >> disseminate or disclose to anyone the message or any information contained >> in the message. If you have received the message in error, please advise >> the sender by reply e-mail, and delete the message. Thank you very much. >> >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Development* >> >> C(647) 287 9105 >> >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Development* >> >> C(647) 287 9105 >> >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Development* >> >> C(647) 287 9105 >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Development* >> >> C(647) 287 9105 >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Development* >> >> C(647) 287 9105 >> >> >> >> -- >> >> >> >> *Cristina Commisso* >> >> *VP, Business Developmen

Morning Tina - I'm seeing this on IGN this morning:. Can we work on fixing this ASAP!?!! [image: image.png] ---------- Forwarded message --------- From: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Date: Mon, Jun 8, 2026 at 10:19 AM Subject: Re: INI Gaming x IDEON MEDIA RFP To: Cristina Commisso <cristina.commisso@ideonmedia.com>, Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> Cc: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>, Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>, Amanda Frail (Omnicom) < Amanda.Frail@initiative.com>, Jess Muise <jess.muise@ideonmedia.com> Hello Christina, Please see linked below the assets for the Dill Pickle campaign. I have also attached the tags. IGN Password: 19qTd1fVMdJ5 https://quicksend.interpublic.com/fl/KxHwkFXycrBr Please let me know if you have any questions. Best, *David S. Oteng-Pabi *(He/Him/His) *Senior Communications Designer* 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 *www.initiative.com* <http://www.initiative.com/> ------------------------------ *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> *Sent:* Wednesday, May 27, 2026 11:02 AM *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> *Subject:* Re: INI Gaming x IDEON MEDIA RFP Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 AM Ethan Jemmott (Omnicom) Hey Ethan, Thanks so much for sending this over, confirming receipt. Should you have any questions regarding specs/deliverables, please don't hesitate to reach out! Talk soon, Cristina

Hey team, Hope you all had a great weekend! Wanted to send a quick note to confirm that the campaign went live earlier today! Screenshots are attached for your reference! Should you have any questions or need anything else from our team, please let me know! Cheers, Cristina On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > <image003.png> > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > [image: image004.png] > > > > Cheers, > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are already > flowing! > > > > Let me know when you’d like to see a proposal by, and if you have a flight > date you can share! > > > > Looking forward to hearing from you! > > > > Cheers, > > Cristina > > > > On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > >  > > Hey Cristina and Jes, > > > > Long time no speak!!!! Hope you are having a great start to the spring. > > > > I have something gaming that has come across my plate and wanted to see if > there any opportunities that we may be able to latch onto with Ideon. > > > > Wendys has their annual 99c Frosty campaign coming up, and we wanted to > see if there are still opportunities around Summers Games Fest? The timing > of the campaign is mid June to Mid July, while this is after summers games > fest slated date of June 5th we wanted to see if there are any post-fest > opportunities were we can show up around content etc. > > > > Budget here is 50k CAD > > > > Cant wait to hear back from you and potentially work on something together > again! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > <image002.png> > > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hello Christina, Can you please send over reporting covering June 15th to June 21st? Best, [cid:3a90c3b1-f230-4b9a-99e2-ec06b3a280aa] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Monday, June 15, 2026 3:31 PM To: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Cc: Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com>; Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hey team, Hope you all had a great weekend! Wanted to send a quick note to confirm that the campaign went live earlier today! Screenshots are attached for your reference! Should you have any questions or need anything else from our team, please Hey team, Hope you all had a great weekend! Wanted to send a quick note to confirm that the campaign went live earlier today! Screenshots are attached for your reference! Should you have any questions or need anything else from our team, please let me know! Cheers, Cristina On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com<mailto:David.Oteng-Pabi@initiative.com>> wrote: Hello Christina, Please see linked below the assets for the Dill Pickle campaign. I have also attached the tags. IGN Password: 19qTd1fVMdJ5 https://quicksend.interpublic.com/fl/KxHwkFXycrBr Please let me know if you have any questions. Best, [cid:ii_19eccc3ac16c7d972967] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X]

Hi David, Confirming receipt here - we'll have this ready for you by EOD today. I'll let you know if there are any delays. Cheers, Daniel On Wed, Jun 24, 2026 at 9:36 AM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: > Hello Christina, > > Can you please send over reporting covering June 15th to June 21st? > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, June 15, 2026 3:31 PM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com>; Daniel > Elmaleh <daniel.elmaleh@ideonmedia.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team, Hope you all had a great weekend! Wanted to send a quick note to > confirm that the campaign went live earlier today! Screenshots are attached > for your reference! Should you have any questions or need anything else > from our team, please > Hey team, > > Hope you all had a great weekend! > > Wanted to send a quick note to confirm that the campaign went live earlier > today! Screenshots are attached for your reference! > Should you have any questions or need anything else from our team, please > let me know! > > Cheers, > Cristina > > On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > <image003.png> > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > [image: image004.png] > > > > Cheers, > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are already > flowing! > > > > Let me know when you’d like to see a proposal by, and if you have a flight > date you can share! > > > > Looking forward to hearing from you! > > > > Cheers, > > Cristina > > > > On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > >  > > Hey Cristina and Jes, > > > > Long time no speak!!!! Hope you are having a great start to the spring. > > > > I have something gaming that has come across my plate and wanted to see if > there any opportunities that we may be able to latch onto with Ideon. > > > > Wendys has their annual 99c Frosty campaign coming up, and we wanted to > see if there are still opportunities around Summers Games Fest? The timing > of the campaign is mid June to Mid July, while this is after summers games > fest slated date of June 5th we wanted to see if there are any post-fest > opportunities were we can show up around content etc. > > > > Budget here is 50k CAD > > > > Cant wait to hear back from you and potentially work on something together > again! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > <image002.png> > > > > > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* >

Hi David, Please see attached for the interim report. Notes below: - 132,292 Impressions from June 15 - June 21 - Display CTR = 0.05% - Video CTR = 0.09% - Video VCR = 63.71% - *Overall CTR = 0.06%* So far, the campaign is pacing well and on track to deliver in full. Currently, we are hitting all of our benchmarks for each display and video unit. Please let me know if you have any questions! Cheers, Daniel On Wed, Jun 24, 2026 at 10:09 AM Daniel Elmaleh < daniel.elmaleh@ideonmedia.com> wrote: > Hi David, > > Confirming receipt here - we'll have this ready for you by EOD today. I'll > let you know if there are any delays. > > Cheers, > Daniel > > On Wed, Jun 24, 2026 at 9:36 AM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >> Hello Christina, >> >> Can you please send over reporting covering June 15th to June 21st? >> >> Best, >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Monday, June 15, 2026 3:31 PM >> *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Cc:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com>; Daniel >> Elmaleh <daniel.elmaleh@ideonmedia.com>; Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey team, Hope you all had a great weekend! Wanted to send a quick note >> to confirm that the campaign went live earlier today! Screenshots are >> attached for your reference! Should you have any questions or need anything >> else from our team, please >> Hey team, >> >> Hope you all had a great weekend! >> >> Wanted to send a quick note to confirm that the campaign went live >> earlier today! Screenshots are attached for your reference! >> Should you have any questions or need anything else from our team, please >> let me know! >> >> Cheers, >> Cristina >> >> On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >> Hello Christina, >> >> Please see linked below the assets for the Dill Pickle campaign. I have >> also attached the tags. >> >> IGN >> Password: 19qTd1fVMdJ5 >> https://quicksend.interpublic.com/fl/KxHwkFXycrBr >> >> >> Please let me know if you have any questions. >> >> Best, >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 11:02 AM >> *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> >> *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi >> (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < >> Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey Ethan, Thanks so much for sending this over, confirming receipt. >> Should you have any questions regarding specs/deliverables, please don't >> hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 >> AM Ethan Jemmott (Omnicom) >> Hey Ethan, >> >> Thanks so much for sending this over, confirming receipt. Should you have >> any questions regarding specs/deliverables, please don't hesitate to reach >> out! >> >> Talk soon, >> Cristina >> >> On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < >> Ethan.Jemmott@initiative.com> wrote: >> >> Hi Daniel, >> >> Thank you for sharing this, >> >> Please see attached signed IO, >> >> Best, >> Ethan >> >> >> *Ethan Jemmott *| Communications Design >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *[image: A picture containing text, sign, orange Description >> automatically generated]* >> >> >> >> >> ------------------------------ >> *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> >> *Sent:* Tuesday, May 26, 2026 11:01 AM >> *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; >> Ethan Jemmott (Omnicom) <ethan.jemmott@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda >> Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < >> cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hi all, Please see attached for the IO. Sending this on Cristina's >> behalf, so let me know if any changes are needed. Cheers, Daniel On Mon, >> May 25, 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ >> ideonmedia. com> wrote: Hey David! >> Hi all, >> >> Please see attached for the IO. Sending this on Cristina's behalf, so let >> me know if any changes are needed. >> >> Cheers, >> Daniel >> >> On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >> Hey David! >> >> Amazing news!! Hope your time off is great! >> >> Ethan, it’s so great to be connected! My team can draft the IO asap, let >> us know if you’d like us to list your name as the contact/signature. >> >> Looking forward to this! >> >> Cheers, >> Cristina >> >> On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >>  >> Hello Cristina, >> >> The plan for 45k for Summer of Gaming is approved! I will be off until >> June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to >> help move things along while I'm gone. >> >> Best, >> >> [image: Outlook-hliw0jnw.png] >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Tuesday, May 12, 2026 10:56 AM >> *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Hey team! Hope the week is off to a great start! Just wanted to quickly >> check in to see if there's anything else we can help with here! We've >> currently placed the sponsorship on hold for you, so please keep us posted >> :) Talk soon! Cristina >> Hey team! >> >> Hope the week is off to a great start! >> >> Just wanted to quickly check in to see if there's anything else we can >> help with here! We've currently placed the sponsorship on hold for you, so >> please keep us posted :) >> >> Talk soon! >> Cristina >> >> On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < >> cristina.commisso@ideonmedia.com> wrote: >> >> Morning!!! >> >> Absolutely, please see below. Let me know if there's anything else we can >> help with! >> >> - 970x250: 0.06% >> - 300x250: 0.06% >> - 300x600: 0.05% >> - 728x90: 0.04% >> - 320x50: 0.15%-0.20% >> - Video: CTR: 0.08%, VCR:72%+ >> >> Thanks! >> Cristina >> >> On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < >> David.Oteng-Pabi@initiative.com> wrote: >> >> Hello Cristina, >> >> For the 45k Summer of Gaming Buy can you confirm the CTR and VCR >> benchmarks? Hoping to get this in the morning. >> >> Best, >> >> [image: Outlook-rpx0xb4o.png] >> >> *David S. Oteng-Pabi *(He/Him/His) >> >> *Senior Communications Designer* >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com* <http://www.initiative.com/> >> >> >> ------------------------------ >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 2:04 PM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> Amazing!! Keep me posted!! :) Also - any feedback for the Frosty >> campaign? Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 >> PM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: >> Hey Cristina, $45k works! Thanks >> Amazing!! Keep me posted!! :) >> >> Also - any feedback for the Frosty campaign? Anything we can do to help >> there? >> >> On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> $45k works! Thanks for the exception! Well follow up if we get client >> approval. >> >> >> >> Cheers, >> >> >> >> Looking forward to potentially working together on this! >> >> >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 11:45 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Keep me posted and if it's tight, we can work on this together! On Thu, >> Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ >> initiative. com> wrote: Let me work with David here and well get back to >> you me may be budget >> >> Keep me posted and if it's tight, we can work on this together! >> >> >> >> On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Let me work with David here and well get back to you me may be budget >> locked. >> >> >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> *www.initiative.com <http://www.initiative.com/>* >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 30, 2026 11:37 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Hey Nigel! Hope the week is going great! That sounds super exciting! >> Okay, so I've been given immediate (one-time) approval to sell this at >> $45K. Do you think that would be doable for you and the client? Full >> transparency, 40K may take me >> >> Hey Nigel! >> >> >> >> Hope the week is going great! >> >> >> >> That sounds super exciting! Okay, so I've been given immediate (one-time) >> approval to sell this at $45K. Do you think that would be doable for you >> and the client? Full transparency, 40K may take me having to go to the >> global team for green light. >> >> >> >> Let me know what you think! >> >> Cristina >> >> >> >> On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> Ok so little bit of a switch up here! We might actually utilize this for >> Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the >> same: June 15-July 19 >> >> <image003.png> >> >> >> >> Looking at this option, We will need to cap this at $40k spend are we >> still able to achieve 50% SOV, let us know! Hoping this is possible. >> >> >> >> [image: image004.png] >> >> >> >> Cheers, >> >> Nigel >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Monday, April 27, 2026 4:31 PM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much >> again for thinking of Ideon for this campaign, we really appreciate the >> opportunity to put together some fun ideas together! Please see attached >> for our recommendations. The >> >> Hey Nigel, >> >> Happy Monday! Hope you had a great weekend. >> >> Thanks so much again for thinking of Ideon for this campaign, we really >> appreciate the opportunity to put together some fun ideas together! >> >> Please see attached for our recommendations. The team pulled together a >> mix of custom content, sponsorships and social ideas across IGN and >> Complex, along with some supporting insughts to bring everything to life. >> (also sending the ppt as a link, for working slides if needed!) >> <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> >> >> Would love for you to take a look and let me know your thoughts. Happy to >> jump on a call to walk through the ideas in more detail or answer any >> questions. Also very open to collaborating on refinements, whether that is >> shaping the ideas further or aligning on budgets to make everything work >> seamlessly. >> >> Looking forward to your feedback, and hopefully bringing something to >> life together soon! >> >> Cheers, >> Cristina >> >> >> >> On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >> Hey Cristina, >> >> >> >> I know so sorry for the delayed replies, ive been super busy and going >> through and exciting new internal team change at INI well def have to catch >> up ill ping you in that thread we are chatting in. >> >> >> >> Looking to get something back even high level possibilities/shallow holes >> to for Monday if possible? I know its not a ton of time but even just quick >> blurbs on whats possible would be great! We have a client check in early >> next week and I just thought of you guys! >> >> >> >> *Campaign details:* >> >> Audience: Adults 18–54 >> >> Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen >> Z, Gen Y, Parents >> >> Geo: National EN (excluding Quebec) >> >> Flight: June 15 - July 26. >> >> >> >> Nige >> >> >> >> <image001.png> >> >> *Nigel Dalgarno* >> >> *Supervisor, Gaming Partnerships* >> >> *M:* +1 (416) 645 8107 >> >> >> >> >> >> 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 >> >> www.initiative.com >> >> [image: image002.png] >> >> >> >> >> >> *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> >> *Sent:* Thursday, April 23, 2026 11:01 AM >> *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> >> *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < >> Joanne.Luk@initiative.com> >> *Subject:* Re: INI Gaming x IDEON MEDIA RFP >> >> >> >> Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! >> Thanks so much for thinking of us for this one! My ideas are already >> flowing! Let me know when you’d like to see a proposal by, and if you have >> a flight date you can share! >> >> Nigel!!!! >> >> >> >> How are you? It’s been too long - we have to lock in a lunch! >> >> >> >> Thanks so much for thinking of us for this one! My ideas are already >> flowing! >> >> >> >> Let me know when you’d like to see a proposal by, and if you have a >> flight date you can share! >> >> >> >> Looking forward to hearing from you! >> >> >> >> Cheers, >> >> Cristina >> >> >> >> On Apr 23, 2026, at 10:56 AM, Nigel Dalgarno (Omnicom) < >> Nigel.Dalgarno@initiative.com> wrote: >> >>  >> >> Hey Cristina and Jes, >> >> >> >> Long time no speak!!!! Hope you are having a great start to the spring. >> >> >> >> I have something gaming that has come across my plate and wanted to see >> if there any opportunities that we may be able to latch onto with Ideon. >> >> >> >> Wendys has their annual 99c Frosty campaign coming up, and we wanted to >> see if there are still opportunities around Summers Games Fest? The timing >> of the campaig

Hello Daniel, Can you please include spend from June 15 - June 21 in the report? Thanks, [cid:0e6dee66-26d6-4f27-92ac-2e67334dc2b5] David S. Oteng-Pabi (He/Him/His) Senior Communications Designer 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 www.initiative.com<http://www.initiative.com/> [X] ________________________________ From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Wednesday, June 24, 2026 4:34 PM To: David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> Cc: Cristina Commisso <cristina.commisso@ideonmedia.com>; Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com>; Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) <Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> Subject: Re: INI Gaming x IDEON MEDIA RFP Hi David, Please see attached for the interim report. Notes below: 132,292 Impressions from June 15 - June 21 Display CTR = 0. 05% Video CTR = 0. 09% Video VCR = 63. 71% Overall CTR = 0. 06% So far, the campaign is pacing well and on track to deliver Hi David, Please see attached for the interim report. Notes below: * 132,292 Impressions from June 15 - June 21 * Display CTR = 0.05% * Video CTR = 0.09% * Video VCR = 63.71% * Overall CTR = 0.06% So far, the campaign is pacing well and on track to deliver in full. Currently, we are hitting all of our benchmarks for each display and video unit. Please let me know if you have any questions! Cheers, Daniel

Hi David, Please see attached for the updated report. I added a Spend to Date column to the Booking Summary tab. Cheers, Daniel On Thu, Jun 25, 2026 at 12:55 PM David Oteng-Pabi (Omnicom) < David.Oteng-Pabi@initiative.com> wrote: > Hello Daniel, > > Can you please include spend from June 15 - June 21 in the report? > > Thanks, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Wednesday, June 24, 2026 4:34 PM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Cristina Commisso <cristina.commisso@ideonmedia.com>; Ethan Jemmott > (Omnicom) <Ethan.Jemmott@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi David, Please see attached for the interim report. Notes below: 132,292 > Impressions from June 15 - June 21 Display CTR = 0. 05% Video CTR = 0. 09% > Video VCR = 63. 71% Overall CTR = 0. 06% So far, the campaign is pacing > well and on track to deliver > Hi David, > > Please see attached for the interim report. Notes below: > > - 132,292 Impressions from June 15 - June 21 > - Display CTR = 0.05% > - Video CTR = 0.09% > - Video VCR = 63.71% > - *Overall CTR = 0.06%* > > So far, the campaign is pacing well and on track to deliver in full. > Currently, we are hitting all of our benchmarks for each display and video > unit. Please let me know if you have any questions! > > Cheers, > Daniel > > On Wed, Jun 24, 2026 at 10:09 AM Daniel Elmaleh < > daniel.elmaleh@ideonmedia.com> wrote: > > Hi David, > > Confirming receipt here - we'll have this ready for you by EOD today. I'll > let you know if there are any delays. > > Cheers, > Daniel > > On Wed, Jun 24, 2026 at 9:36 AM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Christina, > > Can you please send over reporting covering June 15th to June 21st? > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, June 15, 2026 3:31 PM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com>; Daniel > Elmaleh <daniel.elmaleh@ideonmedia.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team, Hope you all had a great weekend! Wanted to send a quick note to > confirm that the campaign went live earlier today! Screenshots are attached > for your reference! Should you have any questions or need anything else > from our team, please > Hey team, > > Hope you all had a great weekend! > > Wanted to send a quick note to confirm that the campaign went live earlier > today! Screenshots are attached for your reference! > Should you have any questions or need anything else from our team, please > let me know! > > Cheers, > Cristina > > On Mon, Jun 8, 2026 at 10:19 AM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Christina, > > Please see linked below the assets for the Dill Pickle campaign. I have > also attached the tags. > > IGN > Password: 19qTd1fVMdJ5 > https://quicksend.interpublic.com/fl/KxHwkFXycrBr > > > Please let me know if you have any questions. > > Best, > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 11:02 AM > *To:* Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> > *Cc:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com>; David Oteng-Pabi > (Omnicom) <david.oteng-pabi@initiative.com>; Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com>; Amanda Frail (Omnicom) < > Amanda.Frail@initiative.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey Ethan, Thanks so much for sending this over, confirming receipt. > Should you have any questions regarding specs/deliverables, please don't > hesitate to reach out! Talk soon, Cristina On Tue, May 26, 2026 at 11: 43 > AM Ethan Jemmott (Omnicom) > Hey Ethan, > > Thanks so much for sending this over, confirming receipt. Should you have > any questions regarding specs/deliverables, please don't hesitate to reach > out! > > Talk soon, > Cristina > > On Tue, May 26, 2026 at 11:43 AM Ethan Jemmott (Omnicom) < > Ethan.Jemmott@initiative.com> wrote: > > Hi Daniel, > > Thank you for sharing this, > > Please see attached signed IO, > > Best, > Ethan > > > *Ethan Jemmott *| Communications Design > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *[image: A picture containing text, sign, orange Description automatically > generated]* > > > > > ------------------------------ > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Tuesday, May 26, 2026 11:01 AM > *To:* David Oteng-Pabi (Omnicom) <david.oteng-pabi@initiative.com>; Ethan > Jemmott (Omnicom) <ethan.jemmott@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com>; Amanda > Frail (Omnicom) <Amanda.Frail@initiative.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com>; Jess Muise <jess.muise@ideonmedia.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hi all, Please see attached for the IO. Sending this on Cristina's behalf, > so let me know if any changes are needed. Cheers, Daniel On Mon, May 25, > 2026 at 5: 42 PM Cristina Commisso <cristina. commisso@ ideonmedia. com> > wrote: Hey David! > Hi all, > > Please see attached for the IO. Sending this on Cristina's behalf, so let > me know if any changes are needed. > > Cheers, > Daniel > > On Mon, May 25, 2026 at 5:42 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Hey David! > > Amazing news!! Hope your time off is great! > > Ethan, it’s so great to be connected! My team can draft the IO asap, let > us know if you’d like us to list your name as the contact/signature. > > Looking forward to this! > > Cheers, > Cristina > > On May 25, 2026, at 5:30 PM, David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > >  > Hello Cristina, > > The plan for 45k for Summer of Gaming is approved! I will be off until > June 2nd. Adding @Ethan Jemmott (Omnicom) <Ethan.Jemmott@initiative.com> to > help move things along while I'm gone. > > Best, > > [image: Outlook-hliw0jnw.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Tuesday, May 12, 2026 10:56 AM > *To:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Cc:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Hey team! Hope the week is off to a great start! Just wanted to quickly > check in to see if there's anything else we can help with here! We've > currently placed the sponsorship on hold for you, so please keep us posted > :) Talk soon! Cristina > Hey team! > > Hope the week is off to a great start! > > Just wanted to quickly check in to see if there's anything else we can > help with here! We've currently placed the sponsorship on hold for you, so > please keep us posted :) > > Talk soon! > Cristina > > On Tue, May 5, 2026 at 9:06 AM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > Morning!!! > > Absolutely, please see below. Let me know if there's anything else we can > help with! > > - 970x250: 0.06% > - 300x250: 0.06% > - 300x600: 0.05% > - 728x90: 0.04% > - 320x50: 0.15%-0.20% > - Video: CTR: 0.08%, VCR:72%+ > > Thanks! > Cristina > > On Mon, May 4, 2026 at 11:31 PM David Oteng-Pabi (Omnicom) < > David.Oteng-Pabi@initiative.com> wrote: > > Hello Cristina, > > For the 45k Summer of Gaming Buy can you confirm the CTR and VCR > benchmarks? Hoping to get this in the morning. > > Best, > > [image: Outlook-rpx0xb4o.png] > > *David S. Oteng-Pabi *(He/Him/His) > > *Senior Communications Designer* > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com* <http://www.initiative.com/> > > > ------------------------------ > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 2:04 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > Amazing!! Keep me posted!! :) Also - any feedback for the Frosty campaign? > Anything we can do to help there? On Thu, Apr 30, 2026 at 12: 47 PM Nigel > Dalgarno (Omnicom) <Nigel. Dalgarno@ initiative. com> wrote: Hey > Cristina, $45k works! Thanks > Amazing!! Keep me posted!! :) > > Also - any feedback for the Frosty campaign? Anything we can do to help > there? > > On Thu, Apr 30, 2026 at 12:47 PM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > $45k works! Thanks for the exception! Well follow up if we get client > approval. > > > > Cheers, > > > > Looking forward to potentially working together on this! > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:45 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Keep me posted and if it's tight, we can work on this together! On Thu, > Apr 30, 2026 at 11: 42 AM Nigel Dalgarno (Omnicom) <Nigel. Dalgarno@ > initiative. com> wrote: Let me work with David here and well get back to > you me may be budget > > Keep me posted and if it's tight, we can work on this together! > > > > On Thu, Apr 30, 2026 at 11:42 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Let me work with David here and well get back to you me may be budget > locked. > > > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > *www.initiative.com <http://www.initiative.com/>* > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 30, 2026 11:37 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* David Oteng-Pabi (Omnicom) <David.Oteng-Pabi@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel! Hope the week is going great! That sounds super exciting! Okay, > so I've been given immediate (one-time) approval to sell this at $45K. Do > you think that would be doable for you and the client? Full transparency, > 40K may take me > > Hey Nigel! > > > > Hope the week is going great! > > > > That sounds super exciting! Okay, so I've been given immediate (one-time) > approval to sell this at $45K. Do you think that would be doable for you > and the client? Full transparency, 40K may take me having to go to the > global team for green light. > > > > Let me know what you think! > > Cristina > > > > On Thu, Apr 30, 2026 at 11:11 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > Ok so little bit of a switch up here! We might actually utilize this for > Wendys Dill Pickle Chicken Sandwich campaign, the timing is roughly the > same: June 15-July 19 > > <image003.png> > > > > Looking at this option, We will need to cap this at $40k spend are we > still able to achieve 50% SOV, let us know! Hoping this is possible. > > > > [image: image004.png] > > > > Cheers, > > Nigel > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Monday, April 27, 2026 4:31 PM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Joanne Luk (Omnicom) <Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Hey Nigel, Happy Monday! Hope you had a great weekend. Thanks so much > again for thinking of Ideon for this campaign, we really appreciate the > opportunity to put together some fun ideas together! Please see attached > for our recommendations. The > > Hey Nigel, > > Happy Monday! Hope you had a great weekend. > > Thanks so much again for thinking of Ideon for this campaign, we really > appreciate the opportunity to put together some fun ideas together! > > Please see attached for our recommendations. The team pulled together a > mix of custom content, sponsorships and social ideas across IGN and > Complex, along with some supporting insughts to bring everything to life. > (also sending the ppt as a link, for working slides if needed!) > <https://urldefense.com/v3/__https:/we.tl/t-mf9uO7rOc3eDe5z7__;!!N96JrnIq8IfO5w!hr-bzPwwVhTzOuw3rs1PC7Dn94nMJGqKw8jYYgCeLmFzC8sKRes4lk98xvTlEsC6navAKOUjnezdJ0U5zwezt9iv14gISs0rSLCq$> > > Would love for you to take a look and let me know your thoughts. Happy to > jump on a call to walk through the ideas in more detail or answer any > questions. Also very open to collaborating on refinements, whether that is > shaping the ideas further or aligning on budgets to make everything work > seamlessly. > > Looking forward to your feedback, and hopefully bringing something to life > together soon! > > Cheers, > Cristina > > > > On Thu, Apr 23, 2026 at 11:21 AM Nigel Dalgarno (Omnicom) < > Nigel.Dalgarno@initiative.com> wrote: > > Hey Cristina, > > > > I know so sorry for the delayed replies, ive been super busy and going > through and exciting new internal team change at INI well def have to catch > up ill ping you in that thread we are chatting in. > > > > Looking to get something back even high level possibilities/shallow holes > to for Monday if possible? I know its not a ton of time but even just quick > blurbs on whats possible would be great! We have a client check in early > next week and I just thought of you guys! > > > > *Campaign details:* > > Audience: Adults 18–54 > > Interest Targeting: QSR Lovers, Newcomers, BIPOC, Health Conscious, Gen Z, > Gen Y, Parents > > Geo: National EN (excluding Quebec) > > Flight: June 15 - July 26. > > > > Nige > > > > <image001.png> > > *Nigel Dalgarno* > > *Supervisor, Gaming Partnerships* > > *M:* +1 (416) 645 8107 > > > > > > 10 Bay Street, Suite 1000, Toronto, ON M5J 2R8 > > www.initiative.com > > [image: image002.png] > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, April 23, 2026 11:01 AM > *To:* Nigel Dalgarno (Omnicom) <Nigel.Dalgarno@initiative.com> > *Cc:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Joanne Luk (Omnicom) < > Joanne.Luk@initiative.com> > *Subject:* Re: INI Gaming x IDEON MEDIA RFP > > > > Nigel!!!! How are you? It’s been too long - we have to lock in a lunch! > Thanks so much for thinking of us for this one! My ideas are already > flowing! Let me know when you’d like to see a proposal by, and if you have > a flight date you can share! > > Nigel!!!! > > > > How are you? It’s been too long - we have to lock in a lunch! > > > > Thanks so much for thinking of us for this one! My ideas are alread

Hi Aida I hope you are well! Checking in on the below - can you confirm what the client wants the 4th brand to be? Thanks! Leslie ᐧ On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > >> Hi Leslie, >> >> Can you remind me which brands we have so far? I can ask client for an >> additional brand. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 5:34 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Quick question for the brand lift study. We have been advised that we >> need to have one more brand included - is there one that we can add? >> >> Thanks! >> Leslie >> >> On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> These are all approved. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 3:13 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well! Checking in to see if we are ok to go live with the >> native article link shared last week? We want to get this live so we can >> start collecting data for the brand lift study. We had also shared copy for >> the social post - can you confirm it's approved as well? >> >> Thanks >> Leslie >> ᐧ >> >> On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you are well! Checking in to see if we have approval on the social >> copy below and the native article link. >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you are well! Please let me know if the team has any questions on >> the Nativo set up for Poise - the ad units should be appearing now. >> >> For the 29Secrets article, our team has shared the below social copy - >> let me know if you are aligned and we will get it live: >> >> ****** >> *INSTAGRAM (collab @poise)* >> *(See attachments for the 2 slides that would accompany the copy)* >> Hot flashes get the attention, but for many women, perimenopause starts >> with something far less expected. Click the link in our bio to learn more >> about perimenopause—and find out why we should be talking about it. >> >> [LINK in bio] >> >> *FACEBOOK* >> Hot flashes get the attention, but for many women, perimenopause starts >> with something far less expected. Here’s what to know—and why we should be >> talking about it. >> >> ****** >> >> Thanks! >> Leslie >> >> ᐧ >> >> On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> Yes, it does - our team is working to set them up! >> >> Thanks >> Leslie >> ᐧ >> >> On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Hope you had a great weekend! >> >> Thank you for sharing this. Just wanted to check with you, does the >> Nativo have banners as well? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Monday, May 25, 2026 1:19 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well - please see here >> <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for >> the Nativo preview of the article. >> >> Thanks >> Leslie >> ᐧ >> >> On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't >> include trademarks in our sponsored content. This has been an industry >> standard for publishers - we include a disclaimer stating that the content >> is sponsored, along with 100% share of voice ad units so that it is clear >> that the content is sponsored, but including a trademark has a negative >> impact on the audience favourability towards the content. >> >> As Jes mentioned, if the client wants more of a brand presence we can >> include the logo in the article (as shared below). >> >> Thanks >> Leslie >> >> On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Apologies, I think there was some confusion. The client would like every >> mention in the article with Poise should have the trademark within the >> article as well. They didn't want the 'presented by'. Hope this makes >> sense. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 3:02 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Please see *here* >> <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> >> for the updated article including the "Presented by" logo. >> >> Thanks >> Leslie >> >> On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> The client would want the trademark logo added to the article. Could you >> please make these revisions? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 21, 2026 1:58 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> I hope you are well! Following up to see how you'd like to proceed on the >> below. >> >> Let us know! >> Thanks >> Leslie >> ᐧ >> >> On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >> Hey Aida, >> >> Just connected with the team! Within the copy, we typically don’t use the >> trademark logo, as it doesn’t read as naturally with audiences. However, >> we’d be more than happy to create a “presented by” banner that incorporates >> the logo with the trademark included. That said, our recommendation would >> still be the current version, as it feels the most organic and reads more >> editorial versus advertorial. >> >> Let us know what you think? >> >> Jes >> >> *Jes Biagioni* >> >> SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >> >> Toronto, ON M5V 3T3 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >> >> C (647) 238 5105 >> >> >> >> >> On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >> Hey Aida, >> >> Confirming receipt, sharing the update with the team! >> >> Thank you! >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >> >> Toronto, ON M5V 3T3 >> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >> >> C (647) 238 5105 >> >> >> >> >> On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie & Jes, >> >> Could we revise the article where Poise is mentioned to have the Poise >> trade mark logo as well? Here is the logo Poise® >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Sent:* Wednesday, May 20, 2026 11:31 AM >> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> Hi Leslie, >> >> Thanks for confirming. We'll wait for the screenshots 🙂 >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Tuesday, May 19, 2026 12:24 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Apologies for the delay! I can confirm that the article is live on >> 29Secrets and is in the process of being approved for our Native solution. >> >> *Here* >> <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> is >> the live link. >> >> Stay tuned for screenshots and confirmation we are live with Nativo. >> >> Leslie >> >> On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < >> leslie.mccormick@ideonmedia.com> wrote: >> >> Hi Aida >> >> I hope you had a great weekend! Let me double check with our team! >> >> Thanks >> Leslie >> ᐧ >> >> On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Morning Leslie, >> >> Hope you had a great weekend! >> >> Could you please confirm that we are live with Poise with your team? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Thursday, May 14, 2026 4:23 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Apologies for the delay! Yes they have been received. Our team is working >> on setting up the ads and we are hoping to have it ready to go on 29Secrets >> tomorrow. >> >> Thanks! >> Leslie >> >> >> On Thu, May 14, 2026 at 3:36 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Happy Friday JR! >> >> Just wanted to check in and see if you recieved the banners and tags. >> Could you please confirm when we will be live? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Sent:* Wednesday, May 13, 2026 3:11 PM >> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> Hi Leslie, >> >> Please see attached for the banners along with the copy/ CTA if needed. >> >> I have also attached tags for these banners as well. Do you have an ETA >> on when we will be able to go live with this? 🙂 >> >> let me know if anything else is required. >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Wednesday, May 13, 2026 1:26 PM >> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >> adops@ideonmedia.com> >> *Subject:* Re: BLS - Kimberly Clark: Poise >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> Hi Aida >> >> Apologies for the double email - do you have ad units that you would like >> to surround the article with? >> >> Thanks >> Leslie >> ᐧ >> >> On Wed, May 13, 2026 at 9:16 AM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >> Hi Leslie, >> >> Thanks for sharing these. >> >> Could we please use image 1 for our article? >> >> Thanks, >> Aida >> >> Aida Chang >> Senior Planner, Media Planning >> Spark Foundry >> T: +14169283602 >> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >> >> >> ------------------------------ >> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >> *Sent:* Tuesday, May 12, 2026 4:

Sorry for the double email Aida - we also wanted to flag that our team has sent a handshake request to Poise from the 29Secrets handle so if they could accept that it would be great. It would have come from https://www.instagram.com/29secrets/ Thanks Leslie ᐧ On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < leslie.mccormick@ideonmedia.com> wrote: > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > >> Hi Aida >> >> We have: >> >> Poise >> Always Discreet >> TENA >> >> Thank you! >> Leslie >> >> On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> >> wrote: >> >>> Hi Leslie, >>> >>> Can you remind me which brands we have so far? I can ask client for an >>> additional brand. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 1, 2026 5:34 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Quick question for the brand lift study. We have been advised that we >>> need to have one more brand included - is there one that we can add? >>> >>> Thanks! >>> Leslie >>> >>> On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> >>> wrote: >>> >>> Hi Leslie, >>> >>> These are all approved. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, June 1, 2026 3:13 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> I hope you are well! Checking in to see if we are ok to go live with the >>> native article link shared last week? We want to get this live so we can >>> start collecting data for the brand lift study. We had also shared copy for >>> the social post - can you confirm it's approved as well? >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I hope you are well! Checking in to see if we have approval on the >>> social copy below and the native article link. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I hope you are well! Please let me know if the team has any questions on >>> the Nativo set up for Poise - the ad units should be appearing now. >>> >>> For the 29Secrets article, our team has shared the below social copy - >>> let me know if you are aligned and we will get it live: >>> >>> ****** >>> *INSTAGRAM (collab @poise)* >>> *(See attachments for the 2 slides that would accompany the copy)* >>> Hot flashes get the attention, but for many women, perimenopause starts >>> with something far less expected. Click the link in our bio to learn more >>> about perimenopause—and find out why we should be talking about it. >>> >>> [LINK in bio] >>> >>> *FACEBOOK* >>> Hot flashes get the attention, but for many women, perimenopause starts >>> with something far less expected. Here’s what to know—and why we should be >>> talking about it. >>> >>> ****** >>> >>> Thanks! >>> Leslie >>> >>> ᐧ >>> >>> On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> Yes, it does - our team is working to set them up! >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Mon, May 25, 2026 at 1:22 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie, >>> >>> Hope you had a great weekend! >>> >>> Thank you for sharing this. Just wanted to check with you, does the >>> Nativo have banners as well? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Monday, May 25, 2026 1:19 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> I hope you are well - please see here >>> <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for >>> the Nativo preview of the article. >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I'm sorry for the miscommunication - as Jes mentioned yesterday, we >>> don't include trademarks in our sponsored content. This has been an >>> industry standard for publishers - we include a disclaimer stating that the >>> content is sponsored, along with 100% share of voice ad units so that it is >>> clear that the content is sponsored, but including a trademark has a >>> negative impact on the audience favourability towards the content. >>> >>> As Jes mentioned, if the client wants more of a brand presence we can >>> include the logo in the article (as shared below). >>> >>> Thanks >>> Leslie >>> >>> On Thu, May 21, 2026 at 3:17 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie, >>> >>> Apologies, I think there was some confusion. The client would like every >>> mention in the article with Poise should have the trademark within the >>> article as well. They didn't want the 'presented by'. Hope this makes >>> sense. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Thursday, May 21, 2026 3:02 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Please see *here* >>> <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> >>> for the updated article including the "Presented by" logo. >>> >>> Thanks >>> Leslie >>> >>> On Thu, May 21, 2026 at 2:04 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie, >>> >>> The client would want the trademark logo added to the article. Could you >>> please make these revisions? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Thursday, May 21, 2026 1:58 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < >>> jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> I hope you are well! Following up to see how you'd like to proceed on >>> the below. >>> >>> Let us know! >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Wed, May 20, 2026 at 3:39 PM Jes Biagioni < >>> jes.biagioni@ideonmedia.com> wrote: >>> >>> Hey Aida, >>> >>> Just connected with the team! Within the copy, we typically don’t use >>> the trademark logo, as it doesn’t read as naturally with audiences. >>> However, we’d be more than happy to create a “presented by” banner that >>> incorporates the logo with the trademark included. That said, our >>> recommendation would still be the current version, as it feels the most >>> organic and reads more editorial versus advertorial. >>> >>> Let us know what you think? >>> >>> Jes >>> >>> *Jes Biagioni* >>> >>> SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >>> >>> Toronto, ON M5V 3T3 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Wed, May 20, 2026 at 2:42 PM Jes Biagioni < >>> jes.biagioni@ideonmedia.com> wrote: >>> >>> Hey Aida, >>> >>> Confirming receipt, sharing the update with the team! >>> >>> Thank you! >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >>> >>> Toronto, ON M5V 3T3 >>> <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Wed, May 20, 2026 at 2:22 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie & Jes, >>> >>> Could we revise the article where Poise is mentioned to have the Poise >>> trade mark logo as well? Here is the logo Poise® >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Sent:* Wednesday, May 20, 2026 11:31 AM >>> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> Hi Leslie, >>> >>> Thanks for confirming. We'll wait for the screenshots 🙂 >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Tuesday, May 19, 2026 12:24 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Apologies for the delay! I can confirm that the article is live on >>> 29Secrets and is in the process of being approved for our Native solution. >>> >>> *Here* >>> <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> is >>> the live link. >>> >>> Stay tuned for screenshots and confirmation we are live with Nativo. >>> >>> Leslie >>> >>> On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < >>> leslie.mccormick@ideonmedia.com> wrote: >>> >>> Hi Aida >>> >>> I hope you had a great weekend! Let me double check with our team! >>> >>> Thanks >>> Leslie >>> ᐧ >>> >>> On Tue, May 19, 2026 at 9:07 AM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Morning Leslie, >>> >>> Hope you had a great weekend! >>> >>> Could you please confirm that we are live with Poise with your team? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Thursday, May 14, 2026 4:23 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> Hi Aida >>> >>> Apologies for the delay! Yes they have been received. Our team is >>> working on setting up the ads and we are hoping to have it ready to go on >>> 29Secrets tomorrow. >>> >>> Thanks! >>> Leslie >>> >>> >>> On Thu, May 14, 2026 at 3:36 PM Aida Chang < >>> aida.chang@sparkfoundryww.com> wrote: >>> >>> Hi Leslie, >>> >>> Happy Friday JR! >>> >>> Just wanted to check in and see if you recieved the banners and tags. >>> Could you please confirm when we will be live? >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Sent:* Wednesday, May 13, 2026 3:11 PM >>> *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; >>> Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < >>> adops@ideonmedia.com> >>> *Subject:* Re: BLS - Kimberly Clark: Poise >>> >>> Hi Leslie, >>> >>> Please see attached for the banners along with the copy/ CTA if needed. >>> >>> I have also attached tags for these banners as well. Do you have an ETA >>> on when we will be able to go live with this? 🙂 >>> >>> let me know if anything else is required. >>> >>> Thanks, >>> Aida >>> >>> Aida Chang >>> Senior Planner, Media Planning >>> Spark Foundry >>> T: +14169283602 >>> E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> >>> >>> >>> ------------------------------ >>> *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> >>> *Sent:* Wednesday, May 13, 2026 1:26 PM >>> *To:* Aida Chang <aida.chang@sparkfoundryww.com> >>> *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < >>> doyeon.kim@publicismedia.com>; Poyee Fung <poyee.f

Hi Leslie, I've asked the client for another competitor and asked them to approve the handshake as well! Stay tuned for an update. Thanks, Aidw [cid:a109df02-fb1d-4e47-9c49-542cf1334236] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Sorry for the double email Aida - we also wanted to flag that our team has sent a handshake request to Poise from the 29Secrets handle so if they could accept that it would be great. It would have come from https://www.instagram.com/29secrets/ Thanks Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=9e6d19fd-3f01-438d-8d90-7db6cfee358a]ᐧ

Thanks Aida! There is a handshake on the FB side as well so let us know if they have trouble locating them. Leslie ᐧ On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie & Jes, > > Could we revise the article where Poise is mentioned to have the Poise > trade mark logo as well? Here is the logo Poise® > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 20, 2026 11:31 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Thanks for confirming. We'll wait for the screenshots 🙂 > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, May 19, 2026 12:24 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Apologies for the delay! I can confirm that the article is live on > 29Secrets and is in the process of being approved for our Native solution. > > *Here* > <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> is > the live link. > > Stay tuned for screenshots and confirmation we are live with Nativo. > > Leslie > > On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you had a great weekend! Let me double check with our team! > > Thanks > Leslie > ᐧ > > On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Morning Leslie, > > Hope you had a great weekend! > > Could you please confirm that we are live with Poise with your team? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 14, 2026 4:23 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Apologies for the delay! Yes they have been received. Our team is working > on setting up the ads and we are hoping to have it ready to go on 29Secrets > tomorrow. > > Thanks! > Leslie > > > On Thu, May 14, 2026 at 3:36 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Happy Friday JR! > > Just wanted to check in and see if you recieved the banners and tags. > Could you please confirm when we will be live? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 13, 2026 3:11 PM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Please see attached for the banners along with the copy/ CTA if needed. > > I have also attached tags for these banners as well. Do you have an ETA on > when we will be able to go live with this? 🙂 > > let me know if anything else is required. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Wednesday, May 13, 2026 1:26 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publici

Hi Leslie, Can you confirm if there was a collab request as well? Thanks, Aida [cid:2a8eb8fb-8915-42bb-ac49-86e56c02ed8e] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 2:59 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Thanks Aida! There is a handshake on the FB side as well so let us know if they have trouble locating them. Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=aa730484-aa18-4219-8564-9f70675ab889]ᐧ

Hi Aida Yes, there was a collab request on IG and a handshake request on FB. Leslie ᐧ On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie & Jes, > > Could we revise the article where Poise is mentioned to have the Poise > trade mark logo as well? Here is the logo Poise® > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 20, 2026 11:31 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Thanks for confirming. We'll wait for the screenshots 🙂 > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, May 19, 2026 12:24 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Apologies for the delay! I can confirm that the article is live on > 29Secrets and is in the process of being approved for our Native solution. > > *Here* > <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> is > the live link. > > Stay tuned for screenshots and confirmation we are live with Nativo. > > Leslie > > On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you had a great weekend! Let me double check with our team! > > Thanks > Leslie > ᐧ > > On Tue, May 19, 2026 at 9:07 AM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Morning Leslie, > > Hope you had a great weekend! > > Could you please confirm that we are live with Poise with your team? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 14, 2026 4:23 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Apologies for the delay! Yes they have been received. Our team is working > on setting up the ads and we are hoping to have it ready to go on 29Secrets > tomorrow. > > Thanks! > Leslie > > > On Thu, May 14, 2026 at 3:36 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Happy Friday JR! > > Just wanted to check in and see if you recieved the banners and tags. > Could you please confirm when we will be live? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 13, 2026 3:11 PM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.

Hi Leslie, Poise doesn't have a Poise Canada page on social so this process goes through the US as they own the page. As we are asking for the approval from KC, they posed the question below as there are steps on their end in order for them to approve post on their site. "Were they supposed to send a collaboration or, instead, choose the paid partnership option when posting? The reason I ask is that when we accept a collaboration request like this, it appears on our Instagram page and this technically being our Poise United States page and the post itself not have any Poise branding to it" Could you let me know if you can answer this question? Thanks, Aida [cid:de62ef43-883a-4124-89a8-7b621dacbe39] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com>

Hi Aida I can have our team revise it to be a paid partnership, sorry about that. Stay tuned. Leslie On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 3:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Yes, there was a collab request on IG and a handshake request on FB. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > <https://www.google.com/maps/search/36%0D%0A+Blue+Jays+Way,+Suite+1508+%0D%0A+Toronto,+ON+M5V+3T3?entry=gmail&source=g> > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > * > <https://www.google.com/maps/search/36%0D%0A+Blue+Jays+Way,+Suite+1508+%0D%0A+Toronto,+ON+M5V+3T3?entry=gmail&source=g>* > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie & Jes, > > Could we revise the article where Poise is mentioned to have the Poise > trade mark logo as well? Here is the logo Poise® > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 20, 2026 11:31 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Thanks for confirming. We'll wait for the screenshots 🙂 > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, May 19, 2026 12:24 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Apologies for the delay! I can confirm that the article is live on > 29Secrets and is in the process of being approved for our Native solution. > > *Here* > <https://a8bfcbdd.streak-link.com/C492zJ9Z2ZvfVmlJwQjcp9g0/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> is > the live link. > > Stay tuned for screenshots and confirmation we are live with Nativo. > > Leslie > > On Tue, May 19, 2026 at 10:32 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida >

Hi Leslie, Happy Friday Jr! Following up on this! Could you also please add Personelle to the BLS question for competitors? Thanks, Aida [cid:906dbbf5-fbcd-4c4e-a964-fc2b53597571] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Tuesday, June 2, 2026 5:17 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I can have our team revise it to be a paid partnership, sorry about that. Stay tuned. Leslie

Hi Aida Hope you are well! Thank you so much - we will get this added! Leslie ᐧ On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Happy Friday Jr! > > Following up on this! Could you also please add* Personelle *to the BLS > question for competitors? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 5:17 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I can have our team revise it to be a paid partnership, sorry about that. > Stay tuned. > > Leslie > > On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 3:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Yes, there was a collab request on IG and a handshake request on FB. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > <https://www.google.com/maps/search/36%0D%0A+Blue+Jays+Way,+Suite+1508+%0D%0A+Toronto,+ON+M5V+3T3?entry=gmail&source=g> > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:42 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Confirming receipt, sharing the update with the team! > > Thank you! > Jes > > > *Jes Biagioni *SVP of Sales > > > * > <https://www.google.com/maps/search/36%0D%0A+Blue+Jays+Way,+Suite+1508+%0D%0A+Toronto,+ON+M5V+3T3?entry=gmail&source=g>* > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > C (647) 238 5105 > > > > > On Wed, May 20, 2026 at 2:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie & Jes, > > Could we revise the article where Poise is mentioned to have the Poise > trade mark logo as well? Here is the logo Poise® > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Wednesday, May 20, 2026 11:31 AM > *To:* leslie.mccormick <leslie.mccormick@ideonmedia.com> > *Cc:* jes.biagioni <jes.biagioni@ideonmedia.com>; Doyeon Kim < > doyeon.kim@publicismedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Thanks for confirming. We'll wait for the screenshots 🙂 > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <les

Hi Leslie, Hope you had a great weekend. Wanted to follow up on the social media piece for approval on the client side. Thanks, Aida [cid:9af5485b-3e4f-4f99-950a-d772f74a35e8] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Thursday, June 4, 2026 2:22 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida Hope you are well! Thank you so much - we will get this added! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=7b67adea-fd30-4b67-a870-ed3214729462]ᐧ

Hi Ideon Media team, Hope you had a great weekend! Could you please confirm if the social piece was adjusted and still requires an approval from clients end to be posted? Thanks, Aida [cid:5adb786f-8a92-4675-8b23-357539005ea9] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Aida Chang <aida.chang@sparkfoundryww.com> Sent: Monday, June 8, 2026 2:11 PM To: Leslie McCormick <leslie.mccormick@ideonmedia.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise Hi Leslie, Hope you had a great weekend. Wanted to follow up on the social media piece for approval on the client side. Thanks, Aida [cid:9af5485b-3e4f-4f99-950a-d772f74a35e8] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com>

Hi Aida I apologize, my message didn't go through last week. We have adjusted the post and removed the collaboration and it is being amplified. Thanks! Leslie ᐧ On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Ideon Media team, > > Hope you had a great weekend! > > Could you please confirm if the social piece was adjusted and still > requires an approval from clients end to be posted? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Monday, June 8, 2026 2:11 PM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Hope you had a great weekend. > > Wanted to follow up on the social media piece for approval on the client > side. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, June 4, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Hope you are well! Thank you so much - we will get this added! > > Leslie > ᐧ > > On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Happy Friday Jr! > > Following up on this! Could you also please add* Personelle *to the BLS > question for competitors? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 5:17 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I can have our team revise it to be a paid partnership, sorry about that. > Stay tuned. > > Leslie > > On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 3:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Yes, there was a collab request on IG and a handshake request on FB. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Following up to see how you'd like to proceed on the > below. > > Let us know! > Thanks > Leslie > ᐧ > > On Wed, May 20, 2026 at 3:39 PM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Hey Aida, > > Just connected with the team! Within the copy, we typically don’t use the > trademark logo, as it doesn’t read as naturally with audiences. However, > we’d be more than happy to create a “presented by” banner that incorporates > the logo with the trademark included. That said, our recommendation would > still be the current version, as it feels the most organic and reads more > editorial versus advertorial. > > Let us know what you think? > > Jes > > *Jes Biagioni* > > SVP of Sales > > <https://www.google.com/maps/search/36%0D%0A+Blue+Jays+Way,+Suite+1508+%0D%0A+Toronto,+ON+M5V+3T3?entry=gmail&source=g> > > > 36 Blue Jays Way, Suite 1508 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+Suite+1508+%0D%0AToronto,+ON+M5V+3T3?entry=gmail&source=g> > > Toronto, ON M5V 3T3 > <https://www.google.com/maps/search/36+Blue+Jays+Way,+S

Hi Leslie, Does the client need to approve anything on their social media for this? I believe there was an approval needed on their end earlier. let me know. Thanks, Aida [cid:f7e0e5f1-dad3-4c61-a10c-3caf1704bb7c] Aida Chang Senior Planner, Media Planning Spark Foundry T: +14169283602 E: aida.chang@sparkfoundryww.com<mailto:%20aida.chang@sparkfoundryww.com> ________________________________ From: Leslie McCormick <leslie.mccormick@ideonmedia.com> Sent: Monday, June 15, 2026 1:52 PM To: Aida Chang <aida.chang@sparkfoundryww.com> Cc: Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni <jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com <adops@ideonmedia.com> Subject: Re: BLS - Kimberly Clark: Poise External to the Groupe / en provenance de l'extérieur du Groupe Hi Aida I apologize, my message didn't go through last week. We have adjusted the post and removed the collaboration and it is being amplified. Thanks! Leslie [https://mailfoogae.appspot.com/t?sender=abGVzbGllLm1jY29ybWlja0BpZGVvbm1lZGlhLmNvbQ%3D%3D&type=zerocontent&guid=cb8101b7-84f0-4ae3-a043-137ec6020ef8]ᐧ

Hi Aida Apologies for the delay - no, we are good on the social side. Can you please confirm that we are still ending on June 21, or did you want to extend it since the content went live a bit later? Thanks Leslie ᐧ On Mon, Jun 15, 2026 at 1:55 PM Aida Chang <aida.chang@sparkfoundryww.com> wrote: > Hi Leslie, > > Does the client need to approve anything on their social media for this? I > believe there was an approval needed on their end earlier. let me know. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 15, 2026 1:52 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I apologize, my message didn't go through last week. We have adjusted the > post and removed the collaboration and it is being amplified. > > Thanks! > Leslie > ᐧ > > On Mon, Jun 15, 2026 at 1:48 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Ideon Media team, > > Hope you had a great weekend! > > Could you please confirm if the social piece was adjusted and still > requires an approval from clients end to be posted? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Aida Chang <aida.chang@sparkfoundryww.com> > *Sent:* Monday, June 8, 2026 2:11 PM > *To:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > Hi Leslie, > > Hope you had a great weekend. > > Wanted to follow up on the social media piece for approval on the client > side. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, June 4, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Hope you are well! Thank you so much - we will get this added! > > Leslie > ᐧ > > On Thu, Jun 4, 2026 at 2:20 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Happy Friday Jr! > > Following up on this! Could you also please add* Personelle *to the BLS > question for competitors? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 5:17 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I can have our team revise it to be a paid partnership, sorry about that. > Stay tuned. > > Leslie > > On Tue, Jun 2, 2026 at 4:56 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Poise doesn't have a Poise Canada page on social so this process goes > through the US as they own the page. As we are asking for the approval > from KC, they posed the question below as there are steps on their end in > order for them to approve post on their site. > > "Were they supposed to send a collaboration or, instead, choose the paid > partnership option when posting? The reason I ask is that when we accept a > collaboration request like this, it appears on our Instagram page and this > technically being our Poise United States page and the post itself not have > any Poise branding to it" > > Could you let me know if you can answer this question? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 3:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Yes, there was a collab request on IG and a handshake request on FB. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 3:18 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you confirm if there was a collab request as well? > > Thanks, > Aida > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:59 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Thanks Aida! There is a handshake on the FB side as well so let us know if > they have trouble locating them. > > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:57 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > I've asked the client for another competitor and asked them to approve the > handshake as well! Stay tuned for an update. > > Thanks, > Aidw > > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Tuesday, June 2, 2026 2:22 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Sorry for the double email Aida - we also wanted to flag that our team has > sent a handshake request to Poise from the 29Secrets handle so if they > could accept that it would be great. It would have come from > https://www.instagram.com/29secrets/ > > Thanks > Leslie > ᐧ > > On Tue, Jun 2, 2026 at 2:13 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in on the below - can you confirm what the > client wants the 4th brand to be? > > Thanks! > Leslie > ᐧ > > On Mon, Jun 1, 2026 at 6:35 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > We have: > > Poise > Always Discreet > TENA > > Thank you! > Leslie > > On Mon, Jun 1, 2026 at 5:37 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Can you remind me which brands we have so far? I can ask client for an > additional brand. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 5:34 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Quick question for the brand lift study. We have been advised that we need > to have one more brand included - is there one that we can add? > > Thanks! > Leslie > > On Mon, Jun 1, 2026 at 3:28 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > These are all approved. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, June 1, 2026 3:13 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well! Checking in to see if we are ok to go live with the > native article link shared last week? We want to get this live so we can > start collecting data for the brand lift study. We had also shared copy for > the social post - can you confirm it's approved as well? > > Thanks > Leslie > ᐧ > > On Thu, May 28, 2026 at 10:14 AM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Checking in to see if we have approval on the social > copy below and the native article link. > > Thanks > Leslie > ᐧ > > On Tue, May 26, 2026 at 2:51 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I hope you are well! Please let me know if the team has any questions on > the Nativo set up for Poise - the ad units should be appearing now. > > For the 29Secrets article, our team has shared the below social copy - > let me know if you are aligned and we will get it live: > > ****** > *INSTAGRAM (collab @poise)* > *(See attachments for the 2 slides that would accompany the copy)* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Click the link in our bio to learn more > about perimenopause—and find out why we should be talking about it. > > [LINK in bio] > > *FACEBOOK* > Hot flashes get the attention, but for many women, perimenopause starts > with something far less expected. Here’s what to know—and why we should be > talking about it. > > ****** > > Thanks! > Leslie > > ᐧ > > On Mon, May 25, 2026 at 1:25 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > Yes, it does - our team is working to set them up! > > Thanks > Leslie > ᐧ > > On Mon, May 25, 2026 at 1:22 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Hope you had a great weekend! > > Thank you for sharing this. Just wanted to check with you, does the Nativo > have banners as well? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Monday, May 25, 2026 1:19 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > I hope you are well - please see here > <https://a8bfcbdd.streak-link.com/C5c84zbTE-lBZszmkwjOzGdr/https%3A%2F%2Fpreview.nativo.com%2Fsheknows.com%2Fsponsoredcontent.html%3Fntv_ccpvw%3D2oUDALaEKAh0AJABpoFAfO8UA> for > the Nativo preview of the article. > > Thanks > Leslie > ᐧ > > On Thu, May 21, 2026 at 3:23 PM Leslie McCormick < > leslie.mccormick@ideonmedia.com> wrote: > > Hi Aida > > I'm sorry for the miscommunication - as Jes mentioned yesterday, we don't > include trademarks in our sponsored content. This has been an industry > standard for publishers - we include a disclaimer stating that the content > is sponsored, along with 100% share of voice ad units so that it is clear > that the content is sponsored, but including a trademark has a negative > impact on the audience favourability towards the content. > > As Jes mentioned, if the client wants more of a brand presence we can > include the logo in the article (as shared below). > > Thanks > Leslie > > On Thu, May 21, 2026 at 3:17 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > Apologies, I think there was some confusion. The client would like every > mention in the article with Poise should have the trademark within the > article as well. They didn't want the 'presented by'. Hope this makes > sense. > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 3:02 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Subject:* Re: BLS - Kimberly Clark: Poise > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > Hi Aida > > Please see *here* > <https://a8bfcbdd.streak-link.com/C5IuOOurq9o5ubQRwwO8EJBu/https%3A%2F%2F29secrets.com%2Fwellness%2F10-things-no-one-tells-you-about-bladder-leaks-during-perimenopause%2F> > for the updated article including the "Presented by" logo. > > Thanks > Leslie > > On Thu, May 21, 2026 at 2:04 PM Aida Chang <aida.chang@sparkfoundryww.com> > wrote: > > Hi Leslie, > > The client would want the trademark logo added to the article. Could you > please make these revisions? > > Thanks, > Aida > > Aida Chang > Senior Planner, Media Planning > Spark Foundry > T: +14169283602 > E: aida.chang@sparkfoundryww.com <%20aida.chang@sparkfoundryww.com> > > > ------------------------------ > *From:* Leslie McCormick <leslie.mccormick@ideonmedia.com> > *Sent:* Thursday, May 21, 2026 1:58 PM > *To:* Aida Chang <aida.chang@sparkfoundryww.com> > *Cc:* Doyeon Kim <doyeon.kim@publicismedia.com>; jes.biagioni < > jes.biagioni@ideonmedia.com>; Poyee Fung <poyee.fung@sparkfoundryww.com>; > Kelly Dutton <kelly.dutton@sparkfoundryww.com>; adops@ideonmedia.com < > adops@ideonmedia.com> > *Sub

Coming out of last week's meeting! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ---------- Forwarded message --------- From: Jenny Phan <jenny.phan@zenithmediacanada.ca> Date: Sat, Nov 15, 2025 at 12:12 PM Subject: RE: Ideon Media x Lactalis Follow Up To: jes.biagioni <jes.biagioni@ideonmedia.com> Cc: Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>, Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>, Mehak Mehrotra < mehak.mehrotra@zenithmediacanada.ca>, Monika Gera < monika.gera@zenithmediacanada.ca>, Olga Cher <olga.cher@zenithmediacanada.ca>, Reem Halawi <reem.halawi@publicismedia.com>, Vanita Persaud < vanita.persaud@publicismedia.com>, Khushi Shah < khushi.shah@zenithmediacanada.ca> Hi Jes, Thank you for sharing the earlier info. I would like to circle back on this email and explore some potential collaboration opportunities. 1. *IOGO Nano x Bubbles:* - *Target audience: *A25-44 skew to female parent with children 1 – 12. - *Key media period: *Back to routine (Jan – Mar), Back to School (Aug-Oct) - *Communicate objective*: the brand target to parents who are buying snacks that their kids will like. They want their kids to be happy with their snacks but don’t want to compromise healthiness with pleasure. - *Main Reasons to buys (RTBs) for IOGO Nano: * - Source of Vitamin D to help build strong bones and teeth - Made with Real Fruit - 40% less sugar I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles as a part of lunchbox ideas, or snacks on the go for kids….We would stay away with the recipe creation for this brand as they want to focus on the convenience of IOGO Nano bottle. Let us know your thoughts on how to feature IOGO Nano on these websites to drive the impact. We will have Back to School contest on social media in August. Do you think having a sponsor article in Savvymom can drive engagement to this contest? Furthermore, I would like to understand some data metrics related to website: - Is Cubby a Canadian – based website? - IOGO Nano has strong brand awareness in Quebec. Do we have any family – related website in Quebec? How is its performance in terms of website visits, engagement? 2. *Lactalis Food Service* This segment is B2B business of Lactalis*. *Its target audience: Food industry professionals (professional chef, restaurant owners specifically pizzaiolos), Culinary students, businesses + institutions We wanted to see if Family Style event in August 2026 could be a fit for this brand? Do you have any data to see how many chefs will attend? Do we have any B2B section regarding to this event? Thank you and have a great weekend! Jenny *Jenny Phan* Senior Media Planner T: 437-222-3192 zenithmedia.com *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> *Sent:* November 3, 2025 3:26 PM *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < monika.gera@zenithmediacanada.ca>; Olga Cher <olga.cher@zenithmediacanada.ca>; Reem Halawi <reem.halawi@publicismedia.com>; Vanita Persaud < vanita.persaud@publicismedia.com> *Subject:* Ideon Media x Lactalis Follow Up *External to the Groupe / en provenance de l'extérieur du Groupe* Hey Lactalis Team, Hope everyone had a great weekend! Thanks for taking the time with me last week, please see attached for the deck presented! In addition, deliverables below from our conversation: - More details on the audience of our French network, along with links to each site! - App lists based on age demographics for our mobile gaming offering - FamilyStyle overview deck (there is a video, so I've attached it as PPT) Let me know if you have any questions, looking forward to potentially working together! Cheers, Jes COMPLEX FAMILY STYLE X IDEON MEDIA 2025.pptx <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> *Jes Biagioni* SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Good morning Jes, My weekend went well—I hope yours did too. We are looking at a gross budget of $25K for this section, covering both the National English and French Quebec markets. Although the contest is still some time away, we are reviewing the overall media budget and would like to present these opportunities to the client for their approval. Also, I didn’t mention in my previous email, IOGO Bubbles is a new product of Nano family that will be launched around March 2026. Nano and Bubbles will be 2 different products, targeting the same audience. Could we expect the proposal by the end of November or early December? Also, could you share more information about the Family Style event? I’d like to see whether it is relevant for Lactalis Food Service. Thank you, Jenny [cid:image001.png@01DC57B4.84B02B60]Jenny Phan Senior Media Planner [cid:image002.jpg@01DC57B4.84B02B60] T: 437-222-3192 zenithmedia.com

Hi Jes, Hope you had a good weekend. Please see details for some of our other potential brands below: BD Cheestrings TA: * A25-54 * National English/Quebec French * Skews female * Busy Family Providers/Parents with kids between 8-18 years of age * Secondary: Tweens and teens 12-17 Priority Periods: * August-September (Back to School) * Jan-Feb (Back to Routine) * April-June Objectives: * Grow top-of-funnel awareness for Black Diamond Cheestrings, reinforcing the brand with parents of kids 8–18. * Close the gap vs Mini Babybel by strengthening distinctive brand cues and returning focus to the core family audience. * Position Cheestrings as both fun and nutritious, especially during key seasonal moments. KRAFT TA: * A35+ * EN Canada * Skews male Priority Periods: * January - March * September - December * Summer BBQ weekends * Avoiding key holidays timing Objectives: * Break pasta-only perception - shift from being seen as a topping for pasta to everyday meals enhancer * Reignite growth in a stagnant category, while driving HH penetration and new usage occasions to deliver Growth aMOOza! Tareget Audience: * A25-44 * 1. Quebec 2. Ontario 3. West * Busy Family Providers/Parents with kids between 3-8 years of age Priority Periods: * August-September (Back to School) * Mar - Apr Objectives: * Grow awareness to strengthen brand equity amongst household with kids. * Replicate it’s success in Quebec in Ontario and West * Reinforce positioning as a young kids snacking brand (3-8 years old) that is both fun and nutritious. P’tit Quebec Tareget Audience: * A35-64 * Quebec * Quebec Busy Family Provider Priority Periods: * Masterbrand: P1 (Spring), P3 (Fall) * Innovation: June-July 2026 * ESG: August 2026 Objectives: * P'tit Quebec executed a new masterbrand campaign in Q4 2024 "Ca Rassemble" and will continue to support this in 2026. * Families which view food as a way of bringing people together. * P'tit Quebec should be deeply engrained in the Quebec culture - opportunity for Quebec specific platforms and learnings that can resonate better with Quebec consumers vs rest of Canada. Please let us know if you have any questions. Best, Mehak [cid:image001.png@01DC57B6.AC4464A0]Mehak Mehrotra Media Planner [cid:image002.jpg@01DC57B6.AC4464A0] T: 437-222-2521 zenithmedia.com

Hello Lactalis Team, Confirming we are still working through the briefs below, but in the meantime I wanted to share an updated Ideon Cheat Sheet document. This highlights our exclusive publishers and platforms, along with rate cards and lead times. You will see the upfront tabs provide a topline overview, while the following tabs go deeper with publisher specific details. Stay tuned for our proposals, and please do not hesitate to reach out with any questions in the meantime! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Nov 17, 2025 at 11:59 AM Vanita Persaud < vanita.persaud@publicismedia.com> wrote: > > > Jes > > > > Can you show a scalable option for all at $25k and $50k, please. > > > > Thanks, > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 17, 2025 11:56 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Thanks for the context Jenny, sounds good. I'll also get you the Family > Style details for the B2B aspect! > > > > Stay tuned, > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Mon, Nov 17, 2025 at 11:33 AM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Good morning Jes, > > > > My weekend went well—I hope yours did too. > > > > We are looking at a gross budget of $25K for this section, covering both > the National English and French Quebec markets. Although the contest is > still some time away, we are reviewing the overall media budget and would > like to present these opportunities to the client for their approval. Also, > I didn’t mention in my previous email, IOGO Bubbles is a new product of > Nano family that will be launched around March 2026. Nano and Bubbles will > be 2 different products, targeting the same audience. > > > > Could we expect the proposal by the end of November or early December? > > > > Also, could you share more information about the Family Style event? I’d > like to see whether it is relevant for Lactalis Food Service. > > Thank you, > Jenny > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 17, 2025 11:17 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jenny, > > > > Hope you had a great weekend! > > > > Thank you for considering us! This is a great fit for SavvyMom and Cubby - > as for French, we also have TPL Moms: https://tplmoms.com/, which would > be great. We can also support contests on our sites! > > > > Just a few questions, do you have a budget range we should work within? As > well, when is the proposal due date? > > > > Looking forward to working on this! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > > > - *Target audience: *A25-44 skew to female parent with children 1 – 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > o Source of Vitamin D to help build strong bones and teeth > > o Made with Real Fruit > > o 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA > 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

ty Vanita Persaud Group Account Director +1 416.797.6785 vanita.persaud@publicismedia.com<mailto:vanita.persaud@publicismedia.com> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: November 24, 2025 1:46 PM To: Vanita Persaud <vanita.persaud@publicismedia.com> Cc: Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra <mehak.mehrotra@zenithmediacanada.ca>; Monika Gera <monika.gera@zenithmediacanada.ca>; Olga Cher <olga.cher@zenithmediacanada.ca>; Reem Halawi <reem.halawi@publicismedia.com>; Khushi Shah <khushi.shah@zenithmediacanada.ca> Subject: Re: Ideon Media x Lactalis Follow Up External to the Groupe / en provenance de l'extérieur du Groupe Hello Lactalis Team, Confirming we are still working through the briefs below, but in the meantime I wanted to share an updated Ideon Cheat Sheet document. This highlights our exclusive publishers and platforms, along with rate cards and lead times. You will see the upfront tabs provide a topline overview, while the following tabs go deeper with publisher specific details. Stay tuned for our proposals, and please do not hesitate to reach out with any questions in the meantime! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.]

Hey Jenny, Happy Tuesday! Thank you for considering us, please see attached for our proposal for IOGO! We've proposed English and French options for Back to Routine, along with an English BTS Contest. As Back to Routine is right around the corner, we made sure to propose options that were turnkey. We can create custom articles within 2-4 weeks, pending client approvals/turnarounds. As for the Food Service proposal for Family Style, we still need a bit more time. We're working with Complex on the Canadian rates and need a bit more time to pull this together. I'm hoping by next week (latest the following), I'll be able to get back to you. Still working through the rest of the Lactalis briefs, I'll be following up later this week. I'll be on standby for any questions, happy to jump on a call to review if needed! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan <jenny.phan@zenithmediacanada.ca> wrote: > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > - *Target audience: *A25-44 skew to female parent with children 1 – > 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > > - Source of Vitamin D to help build strong bones and teeth > - Made with Real Fruit > - 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > COMPLEX FAMILY STYLE X IDEON MEDIA 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Thanks Jes Vanita Persaud Group Account Director +1 416.797.6785 vanita.persaud@publicismedia.com<mailto:vanita.persaud@publicismedia.com> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: December 2, 2025 10:50 AM To: Jenny Phan <jenny.phan@zenithmediacanada.ca> Cc: Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra <mehak.mehrotra@zenithmediacanada.ca>; Monika Gera <monika.gera@zenithmediacanada.ca>; Olga Cher <olga.cher@zenithmediacanada.ca>; Reem Halawi <reem.halawi@publicismedia.com>; Vanita Persaud <vanita.persaud@publicismedia.com>; Khushi Shah <khushi.shah@zenithmediacanada.ca> Subject: Re: Ideon Media x Lactalis Follow Up External to the Groupe / en provenance de l'extérieur du Groupe Hey Jenny, Happy Tuesday! Thank you for considering us, please see attached for our proposal for IOGO! We've proposed English and French options for Back to Routine, along with an English BTS Contest. As Back to Routine is right around the corner, we made sure to propose options that were turnkey. We can create custom articles within 2-4 weeks, pending client approvals/turnarounds. As for the Food Service proposal for Family Style, we still need a bit more time. We're working with Complex on the Canadian rates and need a bit more time to pull this together. I'm hoping by next week (latest the following), I'll be able to get back to you. Still working through the rest of the Lactalis briefs, I'll be following up later this week. I'll be on standby for any questions, happy to jump on a call to review if needed! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.]

Good morning Lactalis Team, Hope everyone had a great weekend! Please see attached for the remaining proposals! Some notes below: - We've proposed a mix of content, display and programmatic opportunities for each of the brands - We've provided some content thoughtstarterers, happy to adjust if needed - Scalable options provided for each (note, we can accommodate any budget level) Let me know if you'd like to jump on a call to review in more detail? I'll be on standby for any questions. Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < vanita.persaud@publicismedia.com> wrote: > Thanks Jes > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* December 2, 2025 10:50 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jenny, > > > > Happy Tuesday! > > > > Thank you for considering us, please see attached for our proposal for > IOGO! We've proposed English and French options for Back to Routine, along > with an English BTS Contest. As Back to Routine is right around the corner, > we made sure to propose options that were turnkey. We can create custom > articles within 2-4 weeks, pending client approvals/turnarounds. > > > > As for the Food Service proposal for Family Style, we still need a bit > more time. We're working with Complex on the Canadian rates and need a bit > more time to pull this together. I'm hoping by next week (latest the > following), I'll be able to get back to you. > > > > Still working through the rest of the Lactalis briefs, I'll be following > up later this week. > > > > I'll be on standby for any questions, happy to jump on a call to review if > needed! > > > > Cheers, > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > > > - *Target audience: *A25-44 skew to female parent with children 1 – 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > o Source of Vitamin D to help build strong bones and teeth > > o Made with Real Fruit > > o 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA > 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Lactalis Team, Checking in to see if you had any questions about the proposals submitted? I'm happy to walk you through them or answer anything that comes up. I'll be on standby! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Good morning Lactalis Team, > > Hope everyone had a great weekend! > > Please see attached for the remaining proposals! Some notes below: > > - We've proposed a mix of content, display and programmatic > opportunities for each of the brands > - We've provided some content thoughtstarterers, happy to adjust if > needed > - Scalable options provided for each (note, we can accommodate any > budget level) > > > Let me know if you'd like to jump on a call to review in more detail? I'll > be on standby for any questions. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < > vanita.persaud@publicismedia.com> wrote: > >> Thanks Jes >> >> >> >> *Vanita Persaud* >> >> Group Account Director >> >> +1 416.797.6785 >> >> vanita.persaud@publicismedia.com >> >> >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* December 2, 2025 10:50 AM >> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com>; Khushi Shah < >> khushi.shah@zenithmediacanada.ca> >> *Subject:* Re: Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Jenny, >> >> >> >> Happy Tuesday! >> >> >> >> Thank you for considering us, please see attached for our proposal for >> IOGO! We've proposed English and French options for Back to Routine, along >> with an English BTS Contest. As Back to Routine is right around the corner, >> we made sure to propose options that were turnkey. We can create custom >> articles within 2-4 weeks, pending client approvals/turnarounds. >> >> >> >> As for the Food Service proposal for Family Style, we still need a bit >> more time. We're working with Complex on the Canadian rates and need a bit >> more time to pull this together. I'm hoping by next week (latest the >> following), I'll be able to get back to you. >> >> >> >> Still working through the rest of the Lactalis briefs, I'll be following >> up later this week. >> >> >> >> I'll be on standby for any questions, happy to jump on a call to review >> if needed! >> >> >> >> Cheers, >> >> Jes >> >> >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >> jenny.phan@zenithmediacanada.ca> wrote: >> >> Hi Jes, >> >> >> >> Thank you for sharing the earlier info. I would like to circle back on >> this email and explore some potential collaboration opportunities. >> >> >> >> 1. *IOGO Nano x Bubbles:* >> >> >> - *Target audience: *A25-44 skew to female parent with children 1 – >> 12. >> - *Key media period: *Back to routine (Jan – Mar), Back to School >> (Aug-Oct) >> - *Communicate objective*: the brand target to parents who are >> buying snacks that their kids will like. They want their kids to be happy >> with their snacks but don’t want to compromise healthiness with pleasure. >> - *Main Reasons to buys (RTBs) for IOGO Nano: * >> >> o Source of Vitamin D to help build strong bones and teeth >> >> o Made with Real Fruit >> >> o 40% less sugar >> >> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >> away with the recipe creation for this brand as they want to focus on the >> convenience of IOGO Nano bottle. Let us know your thoughts on how to >> feature IOGO Nano on these websites to drive the impact. We will have Back >> to School contest on social media in August. Do you think having a sponsor >> article in Savvymom can drive engagement to this contest? >> >> >> >> Furthermore, I would like to understand some data metrics related to >> website: >> >> - Is Cubby a Canadian – based website? >> - IOGO Nano has strong brand awareness in Quebec. Do we have any >> family – related website in Quebec? How is its performance in terms of >> website visits, engagement? >> >> >> >> 2. *Lactalis Food Service* >> >> This segment is B2B business of Lactalis*. *Its target audience: Food >> industry professionals (professional chef, restaurant owners specifically >> pizzaiolos), Culinary students, businesses + institutions >> >> We wanted to see if Family Style event in August 2026 could be a fit for >> this brand? Do you have any data to see how many chefs will attend? Do we >> have any B2B section regarding to this event? >> >> >> >> Thank you and have a great weekend! >> >> Jenny >> >> >> >> >> >> >> >> >> >> >> >> *Jenny Phan* >> >> Senior Media Planner >> >> T: 437-222-3192 >> >> zenithmedia.com >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* November 3, 2025 3:26 PM >> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com> >> *Subject:* Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Lactalis Team, >> >> >> >> Hope everyone had a great weekend! >> >> >> >> Thanks for taking the time with me last week, please see attached for the >> deck presented! In addition, deliverables below from our conversation: >> >> - More details on the audience of our French network, along with >> links to each site! >> - App lists based on age demographics for our mobile gaming offering >> - FamilyStyle overview deck (there is a video, so I've attached it as >> PPT) >> >> Let me know if you have any questions, looking forward to potentially >> working together! >> >> >> >> Cheers, >> >> Jes >> >> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >> 2025.pptx >> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >> >> *Jes Biagioni* >> >> SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

No problem Vanita, I'll be on standby if you need anything in the meantime. *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Dec 15, 2025 at 4:55 PM Vanita Persaud < vanita.persaud@publicismedia.com> wrote: > Hey Jes > > > > We had a few things pop up since investigating this, will circle back with > clients in the new year. > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* December 15, 2025 3:55 PM > *To:* Vanita Persaud <vanita.persaud@publicismedia.com> > *Cc:* Jenny Phan <jenny.phan@zenithmediacanada.ca>; Ayelen Orcaizaguirre < > ayelen.orcaizaguirre@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Checking in to see if you had any questions about the proposals submitted? > I'm happy to walk you through them or answer anything that comes up. > > > > I'll be on standby! > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Good morning Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Please see attached for the remaining proposals! Some notes below: > > - We've proposed a mix of content, display and programmatic > opportunities for each of the brands > - We've provided some content thoughtstarterers, happy to adjust if > needed > - Scalable options provided for each (note, we can accommodate any > budget level) > > > > Let me know if you'd like to jump on a call to review in more detail? I'll > be on standby for any questions. > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < > vanita.persaud@publicismedia.com> wrote: > > Thanks Jes > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* December 2, 2025 10:50 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jenny, > > > > Happy Tuesday! > > > > Thank you for considering us, please see attached for our proposal for > IOGO! We've proposed English and French options for Back to Routine, along > with an English BTS Contest. As Back to Routine is right around the corner, > we made sure to propose options that were turnkey. We can create custom > articles within 2-4 weeks, pending client approvals/turnarounds. > > > > As for the Food Service proposal for Family Style, we still need a bit > more time. We're working with Complex on the Canadian rates and need a bit > more time to pull this together. I'm hoping by next week (latest the > following), I'll be able to get back to you. > > > > Still working through the rest of the Lactalis briefs, I'll be following > up later this week. > > > > I'll be on standby for any questions, happy to jump on a call to review if > needed! > > > > Cheers, > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > > > - *Target audience: *A25-44 skew to female parent with children 1 – 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > o Source of Vitamin D to help build strong bones and teeth > > o Made with Real Fruit > > o 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA > 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Lactalis Team, Hope all is well! I wanted to touch base and see if you had any feedback on the proposals shared at the end of last year? Happy to assist in any way I can! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Good morning Lactalis Team, > > Hope everyone had a great weekend! > > Please see attached for the remaining proposals! Some notes below: > > - We've proposed a mix of content, display and programmatic > opportunities for each of the brands > - We've provided some content thoughtstarterers, happy to adjust if > needed > - Scalable options provided for each (note, we can accommodate any > budget level) > > > Let me know if you'd like to jump on a call to review in more detail? I'll > be on standby for any questions. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < > vanita.persaud@publicismedia.com> wrote: > >> Thanks Jes >> >> >> >> *Vanita Persaud* >> >> Group Account Director >> >> +1 416.797.6785 >> >> vanita.persaud@publicismedia.com >> >> >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* December 2, 2025 10:50 AM >> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com>; Khushi Shah < >> khushi.shah@zenithmediacanada.ca> >> *Subject:* Re: Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Jenny, >> >> >> >> Happy Tuesday! >> >> >> >> Thank you for considering us, please see attached for our proposal for >> IOGO! We've proposed English and French options for Back to Routine, along >> with an English BTS Contest. As Back to Routine is right around the corner, >> we made sure to propose options that were turnkey. We can create custom >> articles within 2-4 weeks, pending client approvals/turnarounds. >> >> >> >> As for the Food Service proposal for Family Style, we still need a bit >> more time. We're working with Complex on the Canadian rates and need a bit >> more time to pull this together. I'm hoping by next week (latest the >> following), I'll be able to get back to you. >> >> >> >> Still working through the rest of the Lactalis briefs, I'll be following >> up later this week. >> >> >> >> I'll be on standby for any questions, happy to jump on a call to review >> if needed! >> >> >> >> Cheers, >> >> Jes >> >> >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >> jenny.phan@zenithmediacanada.ca> wrote: >> >> Hi Jes, >> >> >> >> Thank you for sharing the earlier info. I would like to circle back on >> this email and explore some potential collaboration opportunities. >> >> >> >> 1. *IOGO Nano x Bubbles:* >> >> >> - *Target audience: *A25-44 skew to female parent with children 1 – >> 12. >> - *Key media period: *Back to routine (Jan – Mar), Back to School >> (Aug-Oct) >> - *Communicate objective*: the brand target to parents who are >> buying snacks that their kids will like. They want their kids to be happy >> with their snacks but don’t want to compromise healthiness with pleasure. >> - *Main Reasons to buys (RTBs) for IOGO Nano: * >> >> o Source of Vitamin D to help build strong bones and teeth >> >> o Made with Real Fruit >> >> o 40% less sugar >> >> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >> away with the recipe creation for this brand as they want to focus on the >> convenience of IOGO Nano bottle. Let us know your thoughts on how to >> feature IOGO Nano on these websites to drive the impact. We will have Back >> to School contest on social media in August. Do you think having a sponsor >> article in Savvymom can drive engagement to this contest? >> >> >> >> Furthermore, I would like to understand some data metrics related to >> website: >> >> - Is Cubby a Canadian – based website? >> - IOGO Nano has strong brand awareness in Quebec. Do we have any >> family – related website in Quebec? How is its performance in terms of >> website visits, engagement? >> >> >> >> 2. *Lactalis Food Service* >> >> This segment is B2B business of Lactalis*. *Its target audience: Food >> industry professionals (professional chef, restaurant owners specifically >> pizzaiolos), Culinary students, businesses + institutions >> >> We wanted to see if Family Style event in August 2026 could be a fit for >> this brand? Do you have any data to see how many chefs will attend? Do we >> have any B2B section regarding to this event? >> >> >> >> Thank you and have a great weekend! >> >> Jenny >> >> >> >> >> >> >> >> >> >> >> >> *Jenny Phan* >> >> Senior Media Planner >> >> T: 437-222-3192 >> >> zenithmedia.com >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* November 3, 2025 3:26 PM >> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com> >> *Subject:* Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Lactalis Team, >> >> >> >> Hope everyone had a great weekend! >> >> >> >> Thanks for taking the time with me last week, please see attached for the >> deck presented! In addition, deliverables below from our conversation: >> >> - More details on the audience of our French network, along with >> links to each site! >> - App lists based on age demographics for our mobile gaming offering >> - FamilyStyle overview deck (there is a video, so I've attached it as >> PPT) >> >> Let me know if you have any questions, looking forward to potentially >> working together! >> >> >> >> Cheers, >> >> Jes >> >> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >> 2025.pptx >> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >> >> *Jes Biagioni* >> >> SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hey Lactalis team, Hope all is well! Wanted to touch base and see how planning for 2026 is coming along. I know BTS is right around the corner, and we had previously shared a few concepts focused on reaching parents. We also have some last-minute summer opportunities if that’s helpful. Happy to put together something proactive if there are any upcoming priorities or briefs we can support. I know it’s been a little while since we last connected, so if helpful, we’d also be happy to do a quick refresh on Ideon’s offering and walk through what’s new. We can set up a presentation at your office whenever works best! Let me know what you think! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Mar 3, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Lactalis Team, > > Hope all is well! > > I wanted to touch base and see if you had any feedback on the proposals > shared at the end of last year? Happy to assist in any way I can! > > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Good morning Lactalis Team, >> >> Hope everyone had a great weekend! >> >> Please see attached for the remaining proposals! Some notes below: >> >> - We've proposed a mix of content, display and programmatic >> opportunities for each of the brands >> - We've provided some content thoughtstarterers, happy to adjust if >> needed >> - Scalable options provided for each (note, we can accommodate any >> budget level) >> >> >> Let me know if you'd like to jump on a call to review in more detail? >> I'll be on standby for any questions. >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < >> vanita.persaud@publicismedia.com> wrote: >> >>> Thanks Jes >>> >>> >>> >>> *Vanita Persaud* >>> >>> Group Account Director >>> >>> +1 416.797.6785 >>> >>> vanita.persaud@publicismedia.com >>> >>> >>> >>> >>> >>> >>> >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* December 2, 2025 10:50 AM >>> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >>> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>> reem.halawi@publicismedia.com>; Vanita Persaud < >>> vanita.persaud@publicismedia.com>; Khushi Shah < >>> khushi.shah@zenithmediacanada.ca> >>> *Subject:* Re: Ideon Media x Lactalis Follow Up >>> >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> >>> Hey Jenny, >>> >>> >>> >>> Happy Tuesday! >>> >>> >>> >>> Thank you for considering us, please see attached for our proposal for >>> IOGO! We've proposed English and French options for Back to Routine, along >>> with an English BTS Contest. As Back to Routine is right around the corner, >>> we made sure to propose options that were turnkey. We can create custom >>> articles within 2-4 weeks, pending client approvals/turnarounds. >>> >>> >>> >>> As for the Food Service proposal for Family Style, we still need a bit >>> more time. We're working with Complex on the Canadian rates and need a bit >>> more time to pull this together. I'm hoping by next week (latest the >>> following), I'll be able to get back to you. >>> >>> >>> >>> Still working through the rest of the Lactalis briefs, I'll be following >>> up later this week. >>> >>> >>> >>> I'll be on standby for any questions, happy to jump on a call to review >>> if needed! >>> >>> >>> >>> Cheers, >>> >>> Jes >>> >>> >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> *[image: Image removed by sender.]* >>> >>> >>> >>> >>> >>> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >>> jenny.phan@zenithmediacanada.ca> wrote: >>> >>> Hi Jes, >>> >>> >>> >>> Thank you for sharing the earlier info. I would like to circle back on >>> this email and explore some potential collaboration opportunities. >>> >>> >>> >>> 1. *IOGO Nano x Bubbles:* >>> >>> >>> - *Target audience: *A25-44 skew to female parent with children 1 – >>> 12. >>> - *Key media period: *Back to routine (Jan – Mar), Back to >>> School (Aug-Oct) >>> - *Communicate objective*: the brand target to parents who are >>> buying snacks that their kids will like. They want their kids to be happy >>> with their snacks but don’t want to compromise healthiness with pleasure. >>> - *Main Reasons to buys (RTBs) for IOGO Nano: * >>> >>> o Source of Vitamin D to help build strong bones and teeth >>> >>> o Made with Real Fruit >>> >>> o 40% less sugar >>> >>> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >>> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >>> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >>> away with the recipe creation for this brand as they want to focus on the >>> convenience of IOGO Nano bottle. Let us know your thoughts on how to >>> feature IOGO Nano on these websites to drive the impact. We will have Back >>> to School contest on social media in August. Do you think having a sponsor >>> article in Savvymom can drive engagement to this contest? >>> >>> >>> >>> Furthermore, I would like to understand some data metrics related to >>> website: >>> >>> - Is Cubby a Canadian – based website? >>> - IOGO Nano has strong brand awareness in Quebec. Do we have any >>> family – related website in Quebec? How is its performance in terms of >>> website visits, engagement? >>> >>> >>> >>> 2. *Lactalis Food Service* >>> >>> This segment is B2B business of Lactalis*. *Its target audience: Food >>> industry professionals (professional chef, restaurant owners specifically >>> pizzaiolos), Culinary students, businesses + institutions >>> >>> We wanted to see if Family Style event in August 2026 could be a fit for >>> this brand? Do you have any data to see how many chefs will attend? Do we >>> have any B2B section regarding to this event? >>> >>> >>> >>> Thank you and have a great weekend! >>> >>> Jenny >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> *Jenny Phan* >>> >>> Senior Media Planner >>> >>> T: 437-222-3192 >>> >>> zenithmedia.com >>> >>> >>> >>> >>> >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* November 3, 2025 3:26 PM >>> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >>> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>> reem.halawi@publicismedia.com>; Vanita Persaud < >>> vanita.persaud@publicismedia.com> >>> *Subject:* Ideon Media x Lactalis Follow Up >>> >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> >>> Hey Lactalis Team, >>> >>> >>> >>> Hope everyone had a great weekend! >>> >>> >>> >>> Thanks for taking the time with me last week, please see attached for >>> the deck presented! In addition, deliverables below from our conversation: >>> >>> - More details on the audience of our French network, along with >>> links to each site! >>> - App lists based on age demographics for our mobile gaming offering >>> - FamilyStyle overview deck (there is a video, so I've attached it >>> as PPT) >>> >>> Let me know if you have any questions, looking forward to potentially >>> working together! >>> >>> >>> >>> Cheers, >>> >>> Jes >>> >>> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >>> 2025.pptx >>> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >>> >>> *Jes Biagioni* >>> >>> SVP of Sales >>> >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> *[image: Image removed by sender.]* >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>

Hey Vanita and Team, Hope the week is off to a great start! I wanted to touch base and see how planning for 2026 is coming along. I know BTS is right around the corner, and we had previously shared a few concepts focused on reaching parents. We also have some last-minute summer opportunities if that’s helpful. Happy to put together something proactive if there are any upcoming priorities or briefs we can support. I know it’s been a little while since we last connected, so if helpful, I’d also be happy to do a quick refresh on Ideon’s offering and walk through what’s new. We can set up a presentation at your office whenever works best! Let me know what you think! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 > On Tue, Mar 3, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Hey Lactalis Team, >> >> Hope all is well! >> >> I wanted to touch base and see if you had any feedback on the proposals >> shared at the end of last year? Happy to assist in any way I can! >> >> Cheers, >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >>> Good morning Lactalis Team, >>> >>> Hope everyone had a great weekend! >>> >>> Please see attached for the remaining proposals! Some notes below: >>> >>> - We've proposed a mix of content, display and programmatic >>> opportunities for each of the brands >>> - We've provided some content thoughtstarterers, happy to adjust if >>> needed >>> - Scalable options provided for each (note, we can accommodate any >>> budget level) >>> >>> >>> Let me know if you'd like to jump on a call to review in more detail? >>> I'll be on standby for any questions. >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < >>> vanita.persaud@publicismedia.com> wrote: >>> >>>> Thanks Jes >>>> >>>> >>>> >>>> *Vanita Persaud* >>>> >>>> Group Account Director >>>> >>>> +1 416.797.6785 >>>> >>>> vanita.persaud@publicismedia.com >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>>> *Sent:* December 2, 2025 10:50 AM >>>> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >>>> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>>> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>>> reem.halawi@publicismedia.com>; Vanita Persaud < >>>> vanita.persaud@publicismedia.com>; Khushi Shah < >>>> khushi.shah@zenithmediacanada.ca> >>>> *Subject:* Re: Ideon Media x Lactalis Follow Up >>>> >>>> >>>> >>>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>>> >>>> >>>> >>>> Hey Jenny, >>>> >>>> >>>> >>>> Happy Tuesday! >>>> >>>> >>>> >>>> Thank you for considering us, please see attached for our proposal for >>>> IOGO! We've proposed English and French options for Back to Routine, along >>>> with an English BTS Contest. As Back to Routine is right around the corner, >>>> we made sure to propose options that were turnkey. We can create custom >>>> articles within 2-4 weeks, pending client approvals/turnarounds. >>>> >>>> >>>> >>>> As for the Food Service proposal for Family Style, we still need a bit >>>> more time. We're working with Complex on the Canadian rates and need a bit >>>> more time to pull this together. I'm hoping by next week (latest the >>>> following), I'll be able to get back to you. >>>> >>>> >>>> >>>> Still working through the rest of the Lactalis briefs, I'll be >>>> following up later this week. >>>> >>>> >>>> >>>> I'll be on standby for any questions, happy to jump on a call to review >>>> if needed! >>>> >>>> >>>> >>>> Cheers, >>>> >>>> Jes >>>> >>>> >>>> >>>> >>>> *Jes Biagioni *SVP of Sales >>>> >>>> >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> Toronto, ON M5V 3T3 >>>> >>>> C (647) 238 5105 >>>> >>>> >>>> >>>> *[image: Image removed by sender.]* >>>> >>>> >>>> >>>> >>>> >>>> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >>>> jenny.phan@zenithmediacanada.ca> wrote: >>>> >>>> Hi Jes, >>>> >>>> >>>> >>>> Thank you for sharing the earlier info. I would like to circle back on >>>> this email and explore some potential collaboration opportunities. >>>> >>>> >>>> >>>> 1. *IOGO Nano x Bubbles:* >>>> >>>> >>>> - *Target audience: *A25-44 skew to female parent with children 1 – >>>> 12. >>>> - *Key media period: *Back to routine (Jan – Mar), Back to >>>> School (Aug-Oct) >>>> - *Communicate objective*: the brand target to parents who are >>>> buying snacks that their kids will like. They want their kids to be happy >>>> with their snacks but don’t want to compromise healthiness with pleasure. >>>> - *Main Reasons to buys (RTBs) for IOGO Nano: * >>>> >>>> o Source of Vitamin D to help build strong bones and teeth >>>> >>>> o Made with Real Fruit >>>> >>>> o 40% less sugar >>>> >>>> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >>>> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >>>> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >>>> away with the recipe creation for this brand as they want to focus on the >>>> convenience of IOGO Nano bottle. Let us know your thoughts on how to >>>> feature IOGO Nano on these websites to drive the impact. We will have Back >>>> to School contest on social media in August. Do you think having a sponsor >>>> article in Savvymom can drive engagement to this contest? >>>> >>>> >>>> >>>> Furthermore, I would like to understand some data metrics related to >>>> website: >>>> >>>> - Is Cubby a Canadian – based website? >>>> - IOGO Nano has strong brand awareness in Quebec. Do we have any >>>> family – related website in Quebec? How is its performance in terms of >>>> website visits, engagement? >>>> >>>> >>>> >>>> 2. *Lactalis Food Service* >>>> >>>> This segment is B2B business of Lactalis*. *Its target audience: Food >>>> industry professionals (professional chef, restaurant owners specifically >>>> pizzaiolos), Culinary students, businesses + institutions >>>> >>>> We wanted to see if Family Style event in August 2026 could be a fit >>>> for this brand? Do you have any data to see how many chefs will attend? Do >>>> we have any B2B section regarding to this event? >>>> >>>> >>>> >>>> Thank you and have a great weekend! >>>> >>>> Jenny >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> *Jenny Phan* >>>> >>>> Senior Media Planner >>>> >>>> T: 437-222-3192 >>>> >>>> zenithmedia.com >>>> >>>> >>>> >>>> >>>> >>>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>>> *Sent:* November 3, 2025 3:26 PM >>>> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>>> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >>>> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>>> reem.halawi@publicismedia.com>; Vanita Persaud < >>>> vanita.persaud@publicismedia.com> >>>> *Subject:* Ideon Media x Lactalis Follow Up >>>> >>>> >>>> >>>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>>> >>>> >>>> >>>> Hey Lactalis Team, >>>> >>>> >>>> >>>> Hope everyone had a great weekend! >>>> >>>> >>>> >>>> Thanks for taking the time with me last week, please see attached for >>>> the deck presented! In addition, deliverables below from our conversation: >>>> >>>> - More details on the audience of our French network, along with >>>> links to each site! >>>> - App lists based on age demographics for our mobile gaming offering >>>> - FamilyStyle overview deck (there is a video, so I've attached it >>>> as PPT) >>>> >>>> Let me know if you have any questions, looking forward to potentially >>>> working together! >>>> >>>> >>>> >>>> Cheers, >>>> >>>> Jes >>>> >>>> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >>>> 2025.pptx >>>> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >>>> >>>> *Jes Biagioni* >>>> >>>> SVP of Sales >>>> >>>> >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> Toronto, ON M5V 3T3 >>>> >>>> C (647) 238 5105 >>>> >>>> >>>> >>>> *[image: Image removed by sender.]* >>>> >>>> >>>> >>>> >>>> >>>> ------------------------------------------------------------------------ >>>> >>>> Disclaimer The information in this email and any attachments may >>>> contain proprietary and confidential information that is intended for the >>>> addressee(s) only. If you are not the intended recipient, you are hereby >>>> notified that any disclosure, copying, distribution, retention or use of >>>> the contents of this information is prohibited. When addressed to our >>>> clients or vendors, any information contained in this e-mail or any >>>> attachments is subject to the terms and conditions in any governing >>>> contract. If you have received this e-mail in error, please immediately >>>> contact the sender and delete the e-mail. >>>> >>>> >>>> >>>> >>>> >>>> ------------------------------------------------------------------------ >>>> >>>> Disclaimer The information in this email and any attachments may >>>> contain proprietary and confidential information that is intended for the >>>> addressee(s) only. If you are not the intended recipient, you are hereby >>>> notified that any disclosure, copying, distribution, retention or use of >>>> the contents of this information is prohibited. When addressed to our >>>> clients or vendors, any information contained in this e-mail or any >>>> attachments is subject to the terms and conditions in any governing >>>> contract. If you have received this e-mail in error, please immediately >>>> contact the sender and delete the e-mail. >>>> >>>

Hi Jes, Thank you for reaching out. We have one brand right now who could have some interest in Fifa! Tagging @Reem Halawi<mailto:reem.halawi@publicismedia.com> here who will help you further on BFIT! Thanks Monika Gera From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: March 10, 2026 10:35 AM To: Monika Gera <monika.gera@zenithmediacanada.ca> Subject: FIFA World Cup Opportunities | Ideon Media External to the Groupe / en provenance de l'extérieur du Groupe Tap into the FIFA World Cup excitement with high-impact, brand-safe, audience-first programmatic strategies powered by Ideon Media's curation offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hey Monika, The FIFA World Cup, one of the most anticipated events of the year, is right around the corner. Tap into the excitement with high-impact, brand-safe, audience-first programmatic strategies powered by our curation offering. Whether you are looking to: * Align with premium inventory * Drive incremental reach * Maximize performance across Display, CTV, OLV, and Audio * Ensure contextual relevance at scale We have you covered. A one-pager with more details is available HERE<https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWBx7x96P9xZW7Xp9Sp6b_xM7W7CpFKy5LtbX-N6J4pZs3m2nnW95jsWP6lZ3lQN1PbdKBTP3p3W17d4XH48tsNQN2h8_qNb5v7NW6KwfLz5QFY38Vs2TRX6Cv9l6W1w2BLJ42bGB7W4s4nwS4BMsrKW2dL2F53VvgMXW5J3Cn119q6xZW8bl39L6612v_W3SNYh36qWF-2W24HgH51nWk3MW5RJ7FG88BlQdW2MSH4x7vXjRkW3hgXtJ3YVhddW21Zdsw32FfzWW35JRfz4jn1JbW6DKycH4B-628W6tyQ_21WvTtgW5W36J45psY_2W7jp0qQ1j88NMW948fgn8cs4VDW6MmGvW5PG2x_W7Vyq9R8hKqNqW3wF8NJ1gLq_BW5QHQvK34hW0JV90wsW52qJQtW5_8tGG1NkjDpW4-Rg4p8j7WMNW3w6JmT7Ch7rCf7WJQmv04>. Happy to connect and explore opportunities. Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-238-5105 jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com> Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, Canada Manage preferences<https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-GxW3gflmY2v-8NPW2-N8jb4pnzNFW4mFvFg2521B1W1VsxNR1BJ370W3P3P9c2nTxx3W3GZLwJ3b4_cTW36CSWF34qFpKW3Y26zN1VxJrrW4pCGfX1Xb_18W47hK5r47tPT0W4kGw8H2RPp31W3drV9S2HSlZZW2nGNmR3DYkBQW4rfMMj45lS0GW2Cst7v30yHbRW4ttbKv1ZcH7TW3T0TM12WvGcqW32rjfn2PSZYBW45FMBr3QRdl2W2Wk18g2PLLVRW4tkDkJ4fpnydW36CVvp2sN9CjW30HMP-3XzjWtW3CdhhR4cMMCxW3VYysR2C_cckW3g94CY3BPCZRW1Nyg604fxSqDW4mB-2s4hrhlrW2Mj-bB3Q-8H0W2TNStz49lW9lW3S-pj13QLhVjW1Q6Hdh4mbRzGW3zcjgw3DX06MW4fLNR43ZWqZPW2WKL4l2WPsLDW3X-P3P2PMY8DW43XxPV3ZLLs1W43zl8x1ZfHpJW24-PxD3f-hT6W1SlWCc3K4b2TW2z-bPp4pmjFWW4rC3WM3brm0fW3jslmd3ZG-1HW1L5Pj_1Z6cxxW45HRDx4pjmGGW2sSjSZ1LwtWxW3BMY4P2s_b5-W2xL5FD3LQVhMW2qLCVM2KzWGDW2HHx8_2PmJSwW49w_gq2HDGGVW3dkHx22MXsKjW3R4Tsh2vJcQvW47xGKM4ry_NXW4kBPzf3Fd2hMW49wcbV38nFvnf1NmHM504&utm_source=hs_email&utm_medium=email&utm_content=407958291&_hsenc=p2ANqtz--Vj4rc_vh8dD229HCLhIvNzPfA7eCWcYG4xNbr7kUfNbcD6CaWGFb7aGUu-Obj-K0dDt8GOm-pB6-2_Hr-v5iA6OMd51luQmvW0nHJxoc4dbhf66M&_hsmi=407958291> ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Sounds good Monika, we'll be on standby for any further questions! Happy to put together a custom proposal if needed. *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Mar 10, 2026 at 2:44 PM Monika Gera < monika.gera@zenithmediacanada.ca> wrote: > Hi Jes, > > > > Thank you for reaching out. We have one brand right now who could have > some interest in Fifa! Tagging @Reem Halawi > <reem.halawi@publicismedia.com> here who will help you further on BFIT! > > > > Thanks > > Monika Gera > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 10, 2026 10:35 AM > *To:* Monika Gera <monika.gera@zenithmediacanada.ca> > *Subject:* FIFA World Cup Opportunities | Ideon Media > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Tap into the FIFA World Cup excitement with high-impact, brand-safe, > audience-first programmatic strategies powered by Ideon Media's curation > offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ > > Hey Monika, > > > > The FIFA World Cup, one of the most anticipated events of the year, is > right around the corner. > > > > Tap into the excitement with high-impact, brand-safe, audience-first > programmatic strategies powered by our curation offering. > > > > Whether you are looking to: > > - Align with premium inventory > - Drive incremental reach > - Maximize performance across Display, CTV, OLV, and Audio > - Ensure contextual relevance at scale > > We have you covered. > > > > A one-pager with more details is available HERE > <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWBx7x96P9xZW7Xp9Sp6b_xM7W7CpFKy5LtbX-N6J4pZs3m2nnW95jsWP6lZ3lQN1PbdKBTP3p3W17d4XH48tsNQN2h8_qNb5v7NW6KwfLz5QFY38Vs2TRX6Cv9l6W1w2BLJ42bGB7W4s4nwS4BMsrKW2dL2F53VvgMXW5J3Cn119q6xZW8bl39L6612v_W3SNYh36qWF-2W24HgH51nWk3MW5RJ7FG88BlQdW2MSH4x7vXjRkW3hgXtJ3YVhddW21Zdsw32FfzWW35JRfz4jn1JbW6DKycH4B-628W6tyQ_21WvTtgW5W36J45psY_2W7jp0qQ1j88NMW948fgn8cs4VDW6MmGvW5PG2x_W7Vyq9R8hKqNqW3wF8NJ1gLq_BW5QHQvK34hW0JV90wsW52qJQtW5_8tGG1NkjDpW4-Rg4p8j7WMNW3w6JmT7Ch7rCf7WJQmv04>. > Happy to connect and explore opportunities. > > > > *Jes Biagioni* > > > > SVP of Sales > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-238-5105 > > jes.biagioni@ideonmedia.com > > > > > > Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, > Canada > > Manage preferences > <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-GxW3gflmY2v-8NPW2-N8jb4pnzNFW4mFvFg2521B1W1VsxNR1BJ370W3P3P9c2nTxx3W3GZLwJ3b4_cTW36CSWF34qFpKW3Y26zN1VxJrrW4pCGfX1Xb_18W47hK5r47tPT0W4kGw8H2RPp31W3drV9S2HSlZZW2nGNmR3DYkBQW4rfMMj45lS0GW2Cst7v30yHbRW4ttbKv1ZcH7TW3T0TM12WvGcqW32rjfn2PSZYBW45FMBr3QRdl2W2Wk18g2PLLVRW4tkDkJ4fpnydW36CVvp2sN9CjW30HMP-3XzjWtW3CdhhR4cMMCxW3VYysR2C_cckW3g94CY3BPCZRW1Nyg604fxSqDW4mB-2s4hrhlrW2Mj-bB3Q-8H0W2TNStz49lW9lW3S-pj13QLhVjW1Q6Hdh4mbRzGW3zcjgw3DX06MW4fLNR43ZWqZPW2WKL4l2WPsLDW3X-P3P2PMY8DW43XxPV3ZLLs1W43zl8x1ZfHpJW24-PxD3f-hT6W1SlWCc3K4b2TW2z-bPp4pmjFWW4rC3WM3brm0fW3jslmd3ZG-1HW1L5Pj_1Z6cxxW45HRDx4pjmGGW2sSjSZ1LwtWxW3BMY4P2s_b5-W2xL5FD3LQVhMW2qLCVM2KzWGDW2HHx8_2PmJSwW49w_gq2HDGGVW3dkHx22MXsKjW3R4Tsh2vJcQvW47xGKM4ry_NXW4kBPzf3Fd2hMW49wcbV38nFvnf1NmHM504&utm_source=hs_email&utm_medium=email&utm_content=407958291&_hsenc=p2ANqtz--Vj4rc_vh8dD229HCLhIvNzPfA7eCWcYG4xNbr7kUfNbcD6CaWGFb7aGUu-Obj-K0dDt8GOm-pB6-2_Hr-v5iA6OMd51luQmvW0nHJxoc4dbhf66M&_hsmi=407958291> > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Coming out of last week's meeting! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ---------- Forwarded message --------- From: Jenny Phan <jenny.phan@zenithmediacanada.ca> Date: Sat, Nov 15, 2025 at 12:12 PM Subject: RE: Ideon Media x Lactalis Follow Up To: jes.biagioni <jes.biagioni@ideonmedia.com> Cc: Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>, Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>, Mehak Mehrotra < mehak.mehrotra@zenithmediacanada.ca>, Monika Gera < monika.gera@zenithmediacanada.ca>, Olga Cher <olga.cher@zenithmediacanada.ca>, Reem Halawi <reem.halawi@publicismedia.com>, Vanita Persaud < vanita.persaud@publicismedia.com>, Khushi Shah < khushi.shah@zenithmediacanada.ca> Hi Jes, Thank you for sharing the earlier info. I would like to circle back on this email and explore some potential collaboration opportunities. 1. *IOGO Nano x Bubbles:* - *Target audience: *A25-44 skew to female parent with children 1 – 12. - *Key media period: *Back to routine (Jan – Mar), Back to School (Aug-Oct) - *Communicate objective*: the brand target to parents who are buying snacks that their kids will like. They want their kids to be happy with their snacks but don’t want to compromise healthiness with pleasure. - *Main Reasons to buys (RTBs) for IOGO Nano: * - Source of Vitamin D to help build strong bones and teeth - Made with Real Fruit - 40% less sugar I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles as a part of lunchbox ideas, or snacks on the go for kids….We would stay away with the recipe creation for this brand as they want to focus on the convenience of IOGO Nano bottle. Let us know your thoughts on how to feature IOGO Nano on these websites to drive the impact. We will have Back to School contest on social media in August. Do you think having a sponsor article in Savvymom can drive engagement to this contest? Furthermore, I would like to understand some data metrics related to website: - Is Cubby a Canadian – based website? - IOGO Nano has strong brand awareness in Quebec. Do we have any family – related website in Quebec? How is its performance in terms of website visits, engagement? 2. *Lactalis Food Service* This segment is B2B business of Lactalis*. *Its target audience: Food industry professionals (professional chef, restaurant owners specifically pizzaiolos), Culinary students, businesses + institutions We wanted to see if Family Style event in August 2026 could be a fit for this brand? Do you have any data to see how many chefs will attend? Do we have any B2B section regarding to this event? Thank you and have a great weekend! Jenny *Jenny Phan* Senior Media Planner T: 437-222-3192 zenithmedia.com *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> *Sent:* November 3, 2025 3:26 PM *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < monika.gera@zenithmediacanada.ca>; Olga Cher <olga.cher@zenithmediacanada.ca>; Reem Halawi <reem.halawi@publicismedia.com>; Vanita Persaud < vanita.persaud@publicismedia.com> *Subject:* Ideon Media x Lactalis Follow Up *External to the Groupe / en provenance de l'extérieur du Groupe* Hey Lactalis Team, Hope everyone had a great weekend! Thanks for taking the time with me last week, please see attached for the deck presented! In addition, deliverables below from our conversation: - More details on the audience of our French network, along with links to each site! - App lists based on age demographics for our mobile gaming offering - FamilyStyle overview deck (there is a video, so I've attached it as PPT) Let me know if you have any questions, looking forward to potentially working together! Cheers, Jes COMPLEX FAMILY STYLE X IDEON MEDIA 2025.pptx <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> *Jes Biagioni* SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Good morning Jes, My weekend went well—I hope yours did too. We are looking at a gross budget of $25K for this section, covering both the National English and French Quebec markets. Although the contest is still some time away, we are reviewing the overall media budget and would like to present these opportunities to the client for their approval. Also, I didn’t mention in my previous email, IOGO Bubbles is a new product of Nano family that will be launched around March 2026. Nano and Bubbles will be 2 different products, targeting the same audience. Could we expect the proposal by the end of November or early December? Also, could you share more information about the Family Style event? I’d like to see whether it is relevant for Lactalis Food Service. Thank you, Jenny [cid:image001.png@01DC57B4.84B02B60]Jenny Phan Senior Media Planner [cid:image002.jpg@01DC57B4.84B02B60] T: 437-222-3192 zenithmedia.com

Hi Jes, Hope you had a good weekend. Please see details for some of our other potential brands below: BD Cheestrings TA: * A25-54 * National English/Quebec French * Skews female * Busy Family Providers/Parents with kids between 8-18 years of age * Secondary: Tweens and teens 12-17 Priority Periods: * August-September (Back to School) * Jan-Feb (Back to Routine) * April-June Objectives: * Grow top-of-funnel awareness for Black Diamond Cheestrings, reinforcing the brand with parents of kids 8–18. * Close the gap vs Mini Babybel by strengthening distinctive brand cues and returning focus to the core family audience. * Position Cheestrings as both fun and nutritious, especially during key seasonal moments. KRAFT TA: * A35+ * EN Canada * Skews male Priority Periods: * January - March * September - December * Summer BBQ weekends * Avoiding key holidays timing Objectives: * Break pasta-only perception - shift from being seen as a topping for pasta to everyday meals enhancer * Reignite growth in a stagnant category, while driving HH penetration and new usage occasions to deliver Growth aMOOza! Tareget Audience: * A25-44 * 1. Quebec 2. Ontario 3. West * Busy Family Providers/Parents with kids between 3-8 years of age Priority Periods: * August-September (Back to School) * Mar - Apr Objectives: * Grow awareness to strengthen brand equity amongst household with kids. * Replicate it’s success in Quebec in Ontario and West * Reinforce positioning as a young kids snacking brand (3-8 years old) that is both fun and nutritious. P’tit Quebec Tareget Audience: * A35-64 * Quebec * Quebec Busy Family Provider Priority Periods: * Masterbrand: P1 (Spring), P3 (Fall) * Innovation: June-July 2026 * ESG: August 2026 Objectives: * P'tit Quebec executed a new masterbrand campaign in Q4 2024 "Ca Rassemble" and will continue to support this in 2026. * Families which view food as a way of bringing people together. * P'tit Quebec should be deeply engrained in the Quebec culture - opportunity for Quebec specific platforms and learnings that can resonate better with Quebec consumers vs rest of Canada. Please let us know if you have any questions. Best, Mehak [cid:image001.png@01DC57B6.AC4464A0]Mehak Mehrotra Media Planner [cid:image002.jpg@01DC57B6.AC4464A0] T: 437-222-2521 zenithmedia.com

Hello Lactalis Team, Confirming we are still working through the briefs below, but in the meantime I wanted to share an updated Ideon Cheat Sheet document. This highlights our exclusive publishers and platforms, along with rate cards and lead times. You will see the upfront tabs provide a topline overview, while the following tabs go deeper with publisher specific details. Stay tuned for our proposals, and please do not hesitate to reach out with any questions in the meantime! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Nov 17, 2025 at 11:59 AM Vanita Persaud < vanita.persaud@publicismedia.com> wrote: > > > Jes > > > > Can you show a scalable option for all at $25k and $50k, please. > > > > Thanks, > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 17, 2025 11:56 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Thanks for the context Jenny, sounds good. I'll also get you the Family > Style details for the B2B aspect! > > > > Stay tuned, > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Mon, Nov 17, 2025 at 11:33 AM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Good morning Jes, > > > > My weekend went well—I hope yours did too. > > > > We are looking at a gross budget of $25K for this section, covering both > the National English and French Quebec markets. Although the contest is > still some time away, we are reviewing the overall media budget and would > like to present these opportunities to the client for their approval. Also, > I didn’t mention in my previous email, IOGO Bubbles is a new product of > Nano family that will be launched around March 2026. Nano and Bubbles will > be 2 different products, targeting the same audience. > > > > Could we expect the proposal by the end of November or early December? > > > > Also, could you share more information about the Family Style event? I’d > like to see whether it is relevant for Lactalis Food Service. > > Thank you, > Jenny > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 17, 2025 11:17 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jenny, > > > > Hope you had a great weekend! > > > > Thank you for considering us! This is a great fit for SavvyMom and Cubby - > as for French, we also have TPL Moms: https://tplmoms.com/, which would > be great. We can also support contests on our sites! > > > > Just a few questions, do you have a budget range we should work within? As > well, when is the proposal due date? > > > > Looking forward to working on this! > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > > > - *Target audience: *A25-44 skew to female parent with children 1 – 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > o Source of Vitamin D to help build strong bones and teeth > > o Made with Real Fruit > > o 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA > 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

ty Vanita Persaud Group Account Director +1 416.797.6785 vanita.persaud@publicismedia.com<mailto:vanita.persaud@publicismedia.com> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: November 24, 2025 1:46 PM To: Vanita Persaud <vanita.persaud@publicismedia.com> Cc: Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra <mehak.mehrotra@zenithmediacanada.ca>; Monika Gera <monika.gera@zenithmediacanada.ca>; Olga Cher <olga.cher@zenithmediacanada.ca>; Reem Halawi <reem.halawi@publicismedia.com>; Khushi Shah <khushi.shah@zenithmediacanada.ca> Subject: Re: Ideon Media x Lactalis Follow Up External to the Groupe / en provenance de l'extérieur du Groupe Hello Lactalis Team, Confirming we are still working through the briefs below, but in the meantime I wanted to share an updated Ideon Cheat Sheet document. This highlights our exclusive publishers and platforms, along with rate cards and lead times. You will see the upfront tabs provide a topline overview, while the following tabs go deeper with publisher specific details. Stay tuned for our proposals, and please do not hesitate to reach out with any questions in the meantime! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.]

Hey Jenny, Happy Tuesday! Thank you for considering us, please see attached for our proposal for IOGO! We've proposed English and French options for Back to Routine, along with an English BTS Contest. As Back to Routine is right around the corner, we made sure to propose options that were turnkey. We can create custom articles within 2-4 weeks, pending client approvals/turnarounds. As for the Food Service proposal for Family Style, we still need a bit more time. We're working with Complex on the Canadian rates and need a bit more time to pull this together. I'm hoping by next week (latest the following), I'll be able to get back to you. Still working through the rest of the Lactalis briefs, I'll be following up later this week. I'll be on standby for any questions, happy to jump on a call to review if needed! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan <jenny.phan@zenithmediacanada.ca> wrote: > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > - *Target audience: *A25-44 skew to female parent with children 1 – > 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > > - Source of Vitamin D to help build strong bones and teeth > - Made with Real Fruit > - 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > COMPLEX FAMILY STYLE X IDEON MEDIA 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Thanks Jes Vanita Persaud Group Account Director +1 416.797.6785 vanita.persaud@publicismedia.com<mailto:vanita.persaud@publicismedia.com> From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: December 2, 2025 10:50 AM To: Jenny Phan <jenny.phan@zenithmediacanada.ca> Cc: Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra <mehak.mehrotra@zenithmediacanada.ca>; Monika Gera <monika.gera@zenithmediacanada.ca>; Olga Cher <olga.cher@zenithmediacanada.ca>; Reem Halawi <reem.halawi@publicismedia.com>; Vanita Persaud <vanita.persaud@publicismedia.com>; Khushi Shah <khushi.shah@zenithmediacanada.ca> Subject: Re: Ideon Media x Lactalis Follow Up External to the Groupe / en provenance de l'extérieur du Groupe Hey Jenny, Happy Tuesday! Thank you for considering us, please see attached for our proposal for IOGO! We've proposed English and French options for Back to Routine, along with an English BTS Contest. As Back to Routine is right around the corner, we made sure to propose options that were turnkey. We can create custom articles within 2-4 weeks, pending client approvals/turnarounds. As for the Food Service proposal for Family Style, we still need a bit more time. We're working with Complex on the Canadian rates and need a bit more time to pull this together. I'm hoping by next week (latest the following), I'll be able to get back to you. Still working through the rest of the Lactalis briefs, I'll be following up later this week. I'll be on standby for any questions, happy to jump on a call to review if needed! Cheers, Jes Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 [Image removed by sender.]

Good morning Lactalis Team, Hope everyone had a great weekend! Please see attached for the remaining proposals! Some notes below: - We've proposed a mix of content, display and programmatic opportunities for each of the brands - We've provided some content thoughtstarterers, happy to adjust if needed - Scalable options provided for each (note, we can accommodate any budget level) Let me know if you'd like to jump on a call to review in more detail? I'll be on standby for any questions. Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < vanita.persaud@publicismedia.com> wrote: > Thanks Jes > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* December 2, 2025 10:50 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jenny, > > > > Happy Tuesday! > > > > Thank you for considering us, please see attached for our proposal for > IOGO! We've proposed English and French options for Back to Routine, along > with an English BTS Contest. As Back to Routine is right around the corner, > we made sure to propose options that were turnkey. We can create custom > articles within 2-4 weeks, pending client approvals/turnarounds. > > > > As for the Food Service proposal for Family Style, we still need a bit > more time. We're working with Complex on the Canadian rates and need a bit > more time to pull this together. I'm hoping by next week (latest the > following), I'll be able to get back to you. > > > > Still working through the rest of the Lactalis briefs, I'll be following > up later this week. > > > > I'll be on standby for any questions, happy to jump on a call to review if > needed! > > > > Cheers, > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > > > - *Target audience: *A25-44 skew to female parent with children 1 – 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > o Source of Vitamin D to help build strong bones and teeth > > o Made with Real Fruit > > o 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA > 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Lactalis Team, Checking in to see if you had any questions about the proposals submitted? I'm happy to walk you through them or answer anything that comes up. I'll be on standby! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Good morning Lactalis Team, > > Hope everyone had a great weekend! > > Please see attached for the remaining proposals! Some notes below: > > - We've proposed a mix of content, display and programmatic > opportunities for each of the brands > - We've provided some content thoughtstarterers, happy to adjust if > needed > - Scalable options provided for each (note, we can accommodate any > budget level) > > > Let me know if you'd like to jump on a call to review in more detail? I'll > be on standby for any questions. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < > vanita.persaud@publicismedia.com> wrote: > >> Thanks Jes >> >> >> >> *Vanita Persaud* >> >> Group Account Director >> >> +1 416.797.6785 >> >> vanita.persaud@publicismedia.com >> >> >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* December 2, 2025 10:50 AM >> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com>; Khushi Shah < >> khushi.shah@zenithmediacanada.ca> >> *Subject:* Re: Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Jenny, >> >> >> >> Happy Tuesday! >> >> >> >> Thank you for considering us, please see attached for our proposal for >> IOGO! We've proposed English and French options for Back to Routine, along >> with an English BTS Contest. As Back to Routine is right around the corner, >> we made sure to propose options that were turnkey. We can create custom >> articles within 2-4 weeks, pending client approvals/turnarounds. >> >> >> >> As for the Food Service proposal for Family Style, we still need a bit >> more time. We're working with Complex on the Canadian rates and need a bit >> more time to pull this together. I'm hoping by next week (latest the >> following), I'll be able to get back to you. >> >> >> >> Still working through the rest of the Lactalis briefs, I'll be following >> up later this week. >> >> >> >> I'll be on standby for any questions, happy to jump on a call to review >> if needed! >> >> >> >> Cheers, >> >> Jes >> >> >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >> jenny.phan@zenithmediacanada.ca> wrote: >> >> Hi Jes, >> >> >> >> Thank you for sharing the earlier info. I would like to circle back on >> this email and explore some potential collaboration opportunities. >> >> >> >> 1. *IOGO Nano x Bubbles:* >> >> >> - *Target audience: *A25-44 skew to female parent with children 1 – >> 12. >> - *Key media period: *Back to routine (Jan – Mar), Back to School >> (Aug-Oct) >> - *Communicate objective*: the brand target to parents who are >> buying snacks that their kids will like. They want their kids to be happy >> with their snacks but don’t want to compromise healthiness with pleasure. >> - *Main Reasons to buys (RTBs) for IOGO Nano: * >> >> o Source of Vitamin D to help build strong bones and teeth >> >> o Made with Real Fruit >> >> o 40% less sugar >> >> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >> away with the recipe creation for this brand as they want to focus on the >> convenience of IOGO Nano bottle. Let us know your thoughts on how to >> feature IOGO Nano on these websites to drive the impact. We will have Back >> to School contest on social media in August. Do you think having a sponsor >> article in Savvymom can drive engagement to this contest? >> >> >> >> Furthermore, I would like to understand some data metrics related to >> website: >> >> - Is Cubby a Canadian – based website? >> - IOGO Nano has strong brand awareness in Quebec. Do we have any >> family – related website in Quebec? How is its performance in terms of >> website visits, engagement? >> >> >> >> 2. *Lactalis Food Service* >> >> This segment is B2B business of Lactalis*. *Its target audience: Food >> industry professionals (professional chef, restaurant owners specifically >> pizzaiolos), Culinary students, businesses + institutions >> >> We wanted to see if Family Style event in August 2026 could be a fit for >> this brand? Do you have any data to see how many chefs will attend? Do we >> have any B2B section regarding to this event? >> >> >> >> Thank you and have a great weekend! >> >> Jenny >> >> >> >> >> >> >> >> >> >> >> >> *Jenny Phan* >> >> Senior Media Planner >> >> T: 437-222-3192 >> >> zenithmedia.com >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* November 3, 2025 3:26 PM >> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com> >> *Subject:* Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Lactalis Team, >> >> >> >> Hope everyone had a great weekend! >> >> >> >> Thanks for taking the time with me last week, please see attached for the >> deck presented! In addition, deliverables below from our conversation: >> >> - More details on the audience of our French network, along with >> links to each site! >> - App lists based on age demographics for our mobile gaming offering >> - FamilyStyle overview deck (there is a video, so I've attached it as >> PPT) >> >> Let me know if you have any questions, looking forward to potentially >> working together! >> >> >> >> Cheers, >> >> Jes >> >> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >> 2025.pptx >> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >> >> *Jes Biagioni* >> >> SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

No problem Vanita, I'll be on standby if you need anything in the meantime. *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Dec 15, 2025 at 4:55 PM Vanita Persaud < vanita.persaud@publicismedia.com> wrote: > Hey Jes > > > > We had a few things pop up since investigating this, will circle back with > clients in the new year. > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* December 15, 2025 3:55 PM > *To:* Vanita Persaud <vanita.persaud@publicismedia.com> > *Cc:* Jenny Phan <jenny.phan@zenithmediacanada.ca>; Ayelen Orcaizaguirre < > ayelen.orcaizaguirre@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Checking in to see if you had any questions about the proposals submitted? > I'm happy to walk you through them or answer anything that comes up. > > > > I'll be on standby! > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Good morning Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Please see attached for the remaining proposals! Some notes below: > > - We've proposed a mix of content, display and programmatic > opportunities for each of the brands > - We've provided some content thoughtstarterers, happy to adjust if > needed > - Scalable options provided for each (note, we can accommodate any > budget level) > > > > Let me know if you'd like to jump on a call to review in more detail? I'll > be on standby for any questions. > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < > vanita.persaud@publicismedia.com> wrote: > > Thanks Jes > > > > *Vanita Persaud* > > Group Account Director > > +1 416.797.6785 > > vanita.persaud@publicismedia.com > > > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* December 2, 2025 10:50 AM > *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> > *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com>; Khushi Shah < > khushi.shah@zenithmediacanada.ca> > *Subject:* Re: Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Jenny, > > > > Happy Tuesday! > > > > Thank you for considering us, please see attached for our proposal for > IOGO! We've proposed English and French options for Back to Routine, along > with an English BTS Contest. As Back to Routine is right around the corner, > we made sure to propose options that were turnkey. We can create custom > articles within 2-4 weeks, pending client approvals/turnarounds. > > > > As for the Food Service proposal for Family Style, we still need a bit > more time. We're working with Complex on the Canadian rates and need a bit > more time to pull this together. I'm hoping by next week (latest the > following), I'll be able to get back to you. > > > > Still working through the rest of the Lactalis briefs, I'll be following > up later this week. > > > > I'll be on standby for any questions, happy to jump on a call to review if > needed! > > > > Cheers, > > Jes > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < > jenny.phan@zenithmediacanada.ca> wrote: > > Hi Jes, > > > > Thank you for sharing the earlier info. I would like to circle back on > this email and explore some potential collaboration opportunities. > > > > 1. *IOGO Nano x Bubbles:* > > > - *Target audience: *A25-44 skew to female parent with children 1 – 12. > - *Key media period: *Back to routine (Jan – Mar), Back to School > (Aug-Oct) > - *Communicate objective*: the brand target to parents who are > buying snacks that their kids will like. They want their kids to be happy > with their snacks but don’t want to compromise healthiness with pleasure. > - *Main Reasons to buys (RTBs) for IOGO Nano: * > > o Source of Vitamin D to help build strong bones and teeth > > o Made with Real Fruit > > o 40% less sugar > > I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x > Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles > as a part of lunchbox ideas, or snacks on the go for kids….We would stay > away with the recipe creation for this brand as they want to focus on the > convenience of IOGO Nano bottle. Let us know your thoughts on how to > feature IOGO Nano on these websites to drive the impact. We will have Back > to School contest on social media in August. Do you think having a sponsor > article in Savvymom can drive engagement to this contest? > > > > Furthermore, I would like to understand some data metrics related to > website: > > - Is Cubby a Canadian – based website? > - IOGO Nano has strong brand awareness in Quebec. Do we have any > family – related website in Quebec? How is its performance in terms of > website visits, engagement? > > > > 2. *Lactalis Food Service* > > This segment is B2B business of Lactalis*. *Its target audience: Food > industry professionals (professional chef, restaurant owners specifically > pizzaiolos), Culinary students, businesses + institutions > > We wanted to see if Family Style event in August 2026 could be a fit for > this brand? Do you have any data to see how many chefs will attend? Do we > have any B2B section regarding to this event? > > > > Thank you and have a great weekend! > > Jenny > > > > > > > > > > > > *Jenny Phan* > > Senior Media Planner > > T: 437-222-3192 > > zenithmedia.com > > > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* November 3, 2025 3:26 PM > *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; > Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < > khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < > mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < > monika.gera@zenithmediacanada.ca>; Olga Cher < > olga.cher@zenithmediacanada.ca>; Reem Halawi < > reem.halawi@publicismedia.com>; Vanita Persaud < > vanita.persaud@publicismedia.com> > *Subject:* Ideon Media x Lactalis Follow Up > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Hey Lactalis Team, > > > > Hope everyone had a great weekend! > > > > Thanks for taking the time with me last week, please see attached for the > deck presented! In addition, deliverables below from our conversation: > > - More details on the audience of our French network, along with links > to each site! > - App lists based on age demographics for our mobile gaming offering > - FamilyStyle overview deck (there is a video, so I've attached it as > PPT) > > Let me know if you have any questions, looking forward to potentially > working together! > > > > Cheers, > > Jes > > [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA > 2025.pptx > <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> > > *Jes Biagioni* > > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hey Lactalis Team, Hope all is well! I wanted to touch base and see if you had any feedback on the proposals shared at the end of last year? Happy to assist in any way I can! Cheers, Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Good morning Lactalis Team, > > Hope everyone had a great weekend! > > Please see attached for the remaining proposals! Some notes below: > > - We've proposed a mix of content, display and programmatic > opportunities for each of the brands > - We've provided some content thoughtstarterers, happy to adjust if > needed > - Scalable options provided for each (note, we can accommodate any > budget level) > > > Let me know if you'd like to jump on a call to review in more detail? I'll > be on standby for any questions. > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < > vanita.persaud@publicismedia.com> wrote: > >> Thanks Jes >> >> >> >> *Vanita Persaud* >> >> Group Account Director >> >> +1 416.797.6785 >> >> vanita.persaud@publicismedia.com >> >> >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* December 2, 2025 10:50 AM >> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com>; Khushi Shah < >> khushi.shah@zenithmediacanada.ca> >> *Subject:* Re: Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Jenny, >> >> >> >> Happy Tuesday! >> >> >> >> Thank you for considering us, please see attached for our proposal for >> IOGO! We've proposed English and French options for Back to Routine, along >> with an English BTS Contest. As Back to Routine is right around the corner, >> we made sure to propose options that were turnkey. We can create custom >> articles within 2-4 weeks, pending client approvals/turnarounds. >> >> >> >> As for the Food Service proposal for Family Style, we still need a bit >> more time. We're working with Complex on the Canadian rates and need a bit >> more time to pull this together. I'm hoping by next week (latest the >> following), I'll be able to get back to you. >> >> >> >> Still working through the rest of the Lactalis briefs, I'll be following >> up later this week. >> >> >> >> I'll be on standby for any questions, happy to jump on a call to review >> if needed! >> >> >> >> Cheers, >> >> Jes >> >> >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >> jenny.phan@zenithmediacanada.ca> wrote: >> >> Hi Jes, >> >> >> >> Thank you for sharing the earlier info. I would like to circle back on >> this email and explore some potential collaboration opportunities. >> >> >> >> 1. *IOGO Nano x Bubbles:* >> >> >> - *Target audience: *A25-44 skew to female parent with children 1 – >> 12. >> - *Key media period: *Back to routine (Jan – Mar), Back to School >> (Aug-Oct) >> - *Communicate objective*: the brand target to parents who are >> buying snacks that their kids will like. They want their kids to be happy >> with their snacks but don’t want to compromise healthiness with pleasure. >> - *Main Reasons to buys (RTBs) for IOGO Nano: * >> >> o Source of Vitamin D to help build strong bones and teeth >> >> o Made with Real Fruit >> >> o 40% less sugar >> >> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >> away with the recipe creation for this brand as they want to focus on the >> convenience of IOGO Nano bottle. Let us know your thoughts on how to >> feature IOGO Nano on these websites to drive the impact. We will have Back >> to School contest on social media in August. Do you think having a sponsor >> article in Savvymom can drive engagement to this contest? >> >> >> >> Furthermore, I would like to understand some data metrics related to >> website: >> >> - Is Cubby a Canadian – based website? >> - IOGO Nano has strong brand awareness in Quebec. Do we have any >> family – related website in Quebec? How is its performance in terms of >> website visits, engagement? >> >> >> >> 2. *Lactalis Food Service* >> >> This segment is B2B business of Lactalis*. *Its target audience: Food >> industry professionals (professional chef, restaurant owners specifically >> pizzaiolos), Culinary students, businesses + institutions >> >> We wanted to see if Family Style event in August 2026 could be a fit for >> this brand? Do you have any data to see how many chefs will attend? Do we >> have any B2B section regarding to this event? >> >> >> >> Thank you and have a great weekend! >> >> Jenny >> >> >> >> >> >> >> >> >> >> >> >> *Jenny Phan* >> >> Senior Media Planner >> >> T: 437-222-3192 >> >> zenithmedia.com >> >> >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* November 3, 2025 3:26 PM >> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >> monika.gera@zenithmediacanada.ca>; Olga Cher < >> olga.cher@zenithmediacanada.ca>; Reem Halawi < >> reem.halawi@publicismedia.com>; Vanita Persaud < >> vanita.persaud@publicismedia.com> >> *Subject:* Ideon Media x Lactalis Follow Up >> >> >> >> *External to the Groupe / en provenance de l'extérieur du Groupe* >> >> >> >> Hey Lactalis Team, >> >> >> >> Hope everyone had a great weekend! >> >> >> >> Thanks for taking the time with me last week, please see attached for the >> deck presented! In addition, deliverables below from our conversation: >> >> - More details on the audience of our French network, along with >> links to each site! >> - App lists based on age demographics for our mobile gaming offering >> - FamilyStyle overview deck (there is a video, so I've attached it as >> PPT) >> >> Let me know if you have any questions, looking forward to potentially >> working together! >> >> >> >> Cheers, >> >> Jes >> >> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >> 2025.pptx >> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >> >> *Jes Biagioni* >> >> SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >> >> >> >> >> ------------------------------------------------------------------------ >> Disclaimer The information in this email and any attachments may contain >> proprietary and confidential information that is intended for the >> addressee(s) only. If you are not the intended recipient, you are hereby >> notified that any disclosure, copying, distribution, retention or use of >> the contents of this information is prohibited. When addressed to our >> clients or vendors, any information contained in this e-mail or any >> attachments is subject to the terms and conditions in any governing >> contract. If you have received this e-mail in error, please immediately >> contact the sender and delete the e-mail. >> >

Hey Lactalis team, Hope all is well! Wanted to touch base and see how planning for 2026 is coming along. I know BTS is right around the corner, and we had previously shared a few concepts focused on reaching parents. We also have some last-minute summer opportunities if that’s helpful. Happy to put together something proactive if there are any upcoming priorities or briefs we can support. I know it’s been a little while since we last connected, so if helpful, we’d also be happy to do a quick refresh on Ideon’s offering and walk through what’s new. We can set up a presentation at your office whenever works best! Let me know what you think! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Mar 3, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Lactalis Team, > > Hope all is well! > > I wanted to touch base and see if you had any feedback on the proposals > shared at the end of last year? Happy to assist in any way I can! > > Cheers, > Jes > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Good morning Lactalis Team, >> >> Hope everyone had a great weekend! >> >> Please see attached for the remaining proposals! Some notes below: >> >> - We've proposed a mix of content, display and programmatic >> opportunities for each of the brands >> - We've provided some content thoughtstarterers, happy to adjust if >> needed >> - Scalable options provided for each (note, we can accommodate any >> budget level) >> >> >> Let me know if you'd like to jump on a call to review in more detail? >> I'll be on standby for any questions. >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < >> vanita.persaud@publicismedia.com> wrote: >> >>> Thanks Jes >>> >>> >>> >>> *Vanita Persaud* >>> >>> Group Account Director >>> >>> +1 416.797.6785 >>> >>> vanita.persaud@publicismedia.com >>> >>> >>> >>> >>> >>> >>> >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* December 2, 2025 10:50 AM >>> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >>> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>> reem.halawi@publicismedia.com>; Vanita Persaud < >>> vanita.persaud@publicismedia.com>; Khushi Shah < >>> khushi.shah@zenithmediacanada.ca> >>> *Subject:* Re: Ideon Media x Lactalis Follow Up >>> >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> >>> Hey Jenny, >>> >>> >>> >>> Happy Tuesday! >>> >>> >>> >>> Thank you for considering us, please see attached for our proposal for >>> IOGO! We've proposed English and French options for Back to Routine, along >>> with an English BTS Contest. As Back to Routine is right around the corner, >>> we made sure to propose options that were turnkey. We can create custom >>> articles within 2-4 weeks, pending client approvals/turnarounds. >>> >>> >>> >>> As for the Food Service proposal for Family Style, we still need a bit >>> more time. We're working with Complex on the Canadian rates and need a bit >>> more time to pull this together. I'm hoping by next week (latest the >>> following), I'll be able to get back to you. >>> >>> >>> >>> Still working through the rest of the Lactalis briefs, I'll be following >>> up later this week. >>> >>> >>> >>> I'll be on standby for any questions, happy to jump on a call to review >>> if needed! >>> >>> >>> >>> Cheers, >>> >>> Jes >>> >>> >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> *[image: Image removed by sender.]* >>> >>> >>> >>> >>> >>> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >>> jenny.phan@zenithmediacanada.ca> wrote: >>> >>> Hi Jes, >>> >>> >>> >>> Thank you for sharing the earlier info. I would like to circle back on >>> this email and explore some potential collaboration opportunities. >>> >>> >>> >>> 1. *IOGO Nano x Bubbles:* >>> >>> >>> - *Target audience: *A25-44 skew to female parent with children 1 – >>> 12. >>> - *Key media period: *Back to routine (Jan – Mar), Back to >>> School (Aug-Oct) >>> - *Communicate objective*: the brand target to parents who are >>> buying snacks that their kids will like. They want their kids to be happy >>> with their snacks but don’t want to compromise healthiness with pleasure. >>> - *Main Reasons to buys (RTBs) for IOGO Nano: * >>> >>> o Source of Vitamin D to help build strong bones and teeth >>> >>> o Made with Real Fruit >>> >>> o 40% less sugar >>> >>> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >>> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >>> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >>> away with the recipe creation for this brand as they want to focus on the >>> convenience of IOGO Nano bottle. Let us know your thoughts on how to >>> feature IOGO Nano on these websites to drive the impact. We will have Back >>> to School contest on social media in August. Do you think having a sponsor >>> article in Savvymom can drive engagement to this contest? >>> >>> >>> >>> Furthermore, I would like to understand some data metrics related to >>> website: >>> >>> - Is Cubby a Canadian – based website? >>> - IOGO Nano has strong brand awareness in Quebec. Do we have any >>> family – related website in Quebec? How is its performance in terms of >>> website visits, engagement? >>> >>> >>> >>> 2. *Lactalis Food Service* >>> >>> This segment is B2B business of Lactalis*. *Its target audience: Food >>> industry professionals (professional chef, restaurant owners specifically >>> pizzaiolos), Culinary students, businesses + institutions >>> >>> We wanted to see if Family Style event in August 2026 could be a fit for >>> this brand? Do you have any data to see how many chefs will attend? Do we >>> have any B2B section regarding to this event? >>> >>> >>> >>> Thank you and have a great weekend! >>> >>> Jenny >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> *Jenny Phan* >>> >>> Senior Media Planner >>> >>> T: 437-222-3192 >>> >>> zenithmedia.com >>> >>> >>> >>> >>> >>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>> *Sent:* November 3, 2025 3:26 PM >>> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >>> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>> reem.halawi@publicismedia.com>; Vanita Persaud < >>> vanita.persaud@publicismedia.com> >>> *Subject:* Ideon Media x Lactalis Follow Up >>> >>> >>> >>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>> >>> >>> >>> Hey Lactalis Team, >>> >>> >>> >>> Hope everyone had a great weekend! >>> >>> >>> >>> Thanks for taking the time with me last week, please see attached for >>> the deck presented! In addition, deliverables below from our conversation: >>> >>> - More details on the audience of our French network, along with >>> links to each site! >>> - App lists based on age demographics for our mobile gaming offering >>> - FamilyStyle overview deck (there is a video, so I've attached it >>> as PPT) >>> >>> Let me know if you have any questions, looking forward to potentially >>> working together! >>> >>> >>> >>> Cheers, >>> >>> Jes >>> >>> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >>> 2025.pptx >>> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >>> >>> *Jes Biagioni* >>> >>> SVP of Sales >>> >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> *[image: Image removed by sender.]* >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>> >>> >>> >>> >>> ------------------------------------------------------------------------ >>> Disclaimer The information in this email and any attachments may contain >>> proprietary and confidential information that is intended for the >>> addressee(s) only. If you are not the intended recipient, you are hereby >>> notified that any disclosure, copying, distribution, retention or use of >>> the contents of this information is prohibited. When addressed to our >>> clients or vendors, any information contained in this e-mail or any >>> attachments is subject to the terms and conditions in any governing >>> contract. If you have received this e-mail in error, please immediately >>> contact the sender and delete the e-mail. >>> >>

Hey Vanita and Team, Hope the week is off to a great start! I wanted to touch base and see how planning for 2026 is coming along. I know BTS is right around the corner, and we had previously shared a few concepts focused on reaching parents. We also have some last-minute summer opportunities if that’s helpful. Happy to put together something proactive if there are any upcoming priorities or briefs we can support. I know it’s been a little while since we last connected, so if helpful, I’d also be happy to do a quick refresh on Ideon’s offering and walk through what’s new. We can set up a presentation at your office whenever works best! Let me know what you think! Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 > On Tue, Mar 3, 2026 at 8:00 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > >> Hey Lactalis Team, >> >> Hope all is well! >> >> I wanted to touch base and see if you had any feedback on the proposals >> shared at the end of last year? Happy to assist in any way I can! >> >> Cheers, >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> 36 Blue Jays Way, Suite 1508 >> Toronto, ON M5V 3T3 >> >> C (647) 238 5105 >> >> >> >> >> On Mon, Dec 8, 2025 at 11:01 AM Jes Biagioni <jes.biagioni@ideonmedia.com> >> wrote: >> >>> Good morning Lactalis Team, >>> >>> Hope everyone had a great weekend! >>> >>> Please see attached for the remaining proposals! Some notes below: >>> >>> - We've proposed a mix of content, display and programmatic >>> opportunities for each of the brands >>> - We've provided some content thoughtstarterers, happy to adjust if >>> needed >>> - Scalable options provided for each (note, we can accommodate any >>> budget level) >>> >>> >>> Let me know if you'd like to jump on a call to review in more detail? >>> I'll be on standby for any questions. >>> Jes >>> >>> >>> *Jes Biagioni *SVP of Sales >>> >>> >>> 36 Blue Jays Way, Suite 1508 >>> Toronto, ON M5V 3T3 >>> >>> C (647) 238 5105 >>> >>> >>> >>> >>> On Tue, Dec 2, 2025 at 10:29 PM Vanita Persaud < >>> vanita.persaud@publicismedia.com> wrote: >>> >>>> Thanks Jes >>>> >>>> >>>> >>>> *Vanita Persaud* >>>> >>>> Group Account Director >>>> >>>> +1 416.797.6785 >>>> >>>> vanita.persaud@publicismedia.com >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>>> *Sent:* December 2, 2025 10:50 AM >>>> *To:* Jenny Phan <jenny.phan@zenithmediacanada.ca> >>>> *Cc:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>>> Khyati Bhatt <khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>>> reem.halawi@publicismedia.com>; Vanita Persaud < >>>> vanita.persaud@publicismedia.com>; Khushi Shah < >>>> khushi.shah@zenithmediacanada.ca> >>>> *Subject:* Re: Ideon Media x Lactalis Follow Up >>>> >>>> >>>> >>>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>>> >>>> >>>> >>>> Hey Jenny, >>>> >>>> >>>> >>>> Happy Tuesday! >>>> >>>> >>>> >>>> Thank you for considering us, please see attached for our proposal for >>>> IOGO! We've proposed English and French options for Back to Routine, along >>>> with an English BTS Contest. As Back to Routine is right around the corner, >>>> we made sure to propose options that were turnkey. We can create custom >>>> articles within 2-4 weeks, pending client approvals/turnarounds. >>>> >>>> >>>> >>>> As for the Food Service proposal for Family Style, we still need a bit >>>> more time. We're working with Complex on the Canadian rates and need a bit >>>> more time to pull this together. I'm hoping by next week (latest the >>>> following), I'll be able to get back to you. >>>> >>>> >>>> >>>> Still working through the rest of the Lactalis briefs, I'll be >>>> following up later this week. >>>> >>>> >>>> >>>> I'll be on standby for any questions, happy to jump on a call to review >>>> if needed! >>>> >>>> >>>> >>>> Cheers, >>>> >>>> Jes >>>> >>>> >>>> >>>> >>>> *Jes Biagioni *SVP of Sales >>>> >>>> >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> Toronto, ON M5V 3T3 >>>> >>>> C (647) 238 5105 >>>> >>>> >>>> >>>> *[image: Image removed by sender.]* >>>> >>>> >>>> >>>> >>>> >>>> On Sat, Nov 15, 2025 at 12:12 PM Jenny Phan < >>>> jenny.phan@zenithmediacanada.ca> wrote: >>>> >>>> Hi Jes, >>>> >>>> >>>> >>>> Thank you for sharing the earlier info. I would like to circle back on >>>> this email and explore some potential collaboration opportunities. >>>> >>>> >>>> >>>> 1. *IOGO Nano x Bubbles:* >>>> >>>> >>>> - *Target audience: *A25-44 skew to female parent with children 1 – >>>> 12. >>>> - *Key media period: *Back to routine (Jan – Mar), Back to >>>> School (Aug-Oct) >>>> - *Communicate objective*: the brand target to parents who are >>>> buying snacks that their kids will like. They want their kids to be happy >>>> with their snacks but don’t want to compromise healthiness with pleasure. >>>> - *Main Reasons to buys (RTBs) for IOGO Nano: * >>>> >>>> o Source of Vitamin D to help build strong bones and teeth >>>> >>>> o Made with Real Fruit >>>> >>>> o 40% less sugar >>>> >>>> I think *Savvymom.ca* or *Cubby* can be a strong fit for IOGO Nano x >>>> Bubbles where we can have sponsored articles to feature IOGO Nano x Bubbles >>>> as a part of lunchbox ideas, or snacks on the go for kids….We would stay >>>> away with the recipe creation for this brand as they want to focus on the >>>> convenience of IOGO Nano bottle. Let us know your thoughts on how to >>>> feature IOGO Nano on these websites to drive the impact. We will have Back >>>> to School contest on social media in August. Do you think having a sponsor >>>> article in Savvymom can drive engagement to this contest? >>>> >>>> >>>> >>>> Furthermore, I would like to understand some data metrics related to >>>> website: >>>> >>>> - Is Cubby a Canadian – based website? >>>> - IOGO Nano has strong brand awareness in Quebec. Do we have any >>>> family – related website in Quebec? How is its performance in terms of >>>> website visits, engagement? >>>> >>>> >>>> >>>> 2. *Lactalis Food Service* >>>> >>>> This segment is B2B business of Lactalis*. *Its target audience: Food >>>> industry professionals (professional chef, restaurant owners specifically >>>> pizzaiolos), Culinary students, businesses + institutions >>>> >>>> We wanted to see if Family Style event in August 2026 could be a fit >>>> for this brand? Do you have any data to see how many chefs will attend? Do >>>> we have any B2B section regarding to this event? >>>> >>>> >>>> >>>> Thank you and have a great weekend! >>>> >>>> Jenny >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> *Jenny Phan* >>>> >>>> Senior Media Planner >>>> >>>> T: 437-222-3192 >>>> >>>> zenithmedia.com >>>> >>>> >>>> >>>> >>>> >>>> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >>>> *Sent:* November 3, 2025 3:26 PM >>>> *To:* Ayelen Orcaizaguirre <ayelen.orcaizaguirre@zenithmediacanada.ca>; >>>> Jenny Phan <jenny.phan@zenithmediacanada.ca>; Khyati Bhatt < >>>> khyati.bhatt@zenithmediacanada.ca>; Mehak Mehrotra < >>>> mehak.mehrotra@zenithmediacanada.ca>; Monika Gera < >>>> monika.gera@zenithmediacanada.ca>; Olga Cher < >>>> olga.cher@zenithmediacanada.ca>; Reem Halawi < >>>> reem.halawi@publicismedia.com>; Vanita Persaud < >>>> vanita.persaud@publicismedia.com> >>>> *Subject:* Ideon Media x Lactalis Follow Up >>>> >>>> >>>> >>>> *External to the Groupe / en provenance de l'extérieur du Groupe* >>>> >>>> >>>> >>>> Hey Lactalis Team, >>>> >>>> >>>> >>>> Hope everyone had a great weekend! >>>> >>>> >>>> >>>> Thanks for taking the time with me last week, please see attached for >>>> the deck presented! In addition, deliverables below from our conversation: >>>> >>>> - More details on the audience of our French network, along with >>>> links to each site! >>>> - App lists based on age demographics for our mobile gaming offering >>>> - FamilyStyle overview deck (there is a video, so I've attached it >>>> as PPT) >>>> >>>> Let me know if you have any questions, looking forward to potentially >>>> working together! >>>> >>>> >>>> >>>> Cheers, >>>> >>>> Jes >>>> >>>> [image: Image removed by sender.] COMPLEX FAMILY STYLE X IDEON MEDIA >>>> 2025.pptx >>>> <https://drive.google.com/file/d/1aJZtjAsKPubuncetUD_h5SS04tPRTH3J/view?usp=drive_web> >>>> >>>> *Jes Biagioni* >>>> >>>> SVP of Sales >>>> >>>> >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> Toronto, ON M5V 3T3 >>>> >>>> C (647) 238 5105 >>>> >>>> >>>> >>>> *[image: Image removed by sender.]* >>>> >>>> >>>> >>>> >>>> >>>> ------------------------------------------------------------------------ >>>> >>>> Disclaimer The information in this email and any attachments may >>>> contain proprietary and confidential information that is intended for the >>>> addressee(s) only. If you are not the intended recipient, you are hereby >>>> notified that any disclosure, copying, distribution, retention or use of >>>> the contents of this information is prohibited. When addressed to our >>>> clients or vendors, any information contained in this e-mail or any >>>> attachments is subject to the terms and conditions in any governing >>>> contract. If you have received this e-mail in error, please immediately >>>> contact the sender and delete the e-mail. >>>> >>>> >>>> >>>> >>>> >>>> ------------------------------------------------------------------------ >>>> >>>> Disclaimer The information in this email and any attachments may >>>> contain proprietary and confidential information that is intended for the >>>> addressee(s) only. If you are not the intended recipient, you are hereby >>>> notified that any disclosure, copying, distribution, retention or use of >>>> the contents of this information is prohibited. When addressed to our >>>> clients or vendors, any information contained in this e-mail or any >>>> attachments is subject to the terms and conditions in any governing >>>> contract. If you have received this e-mail in error, please immediately >>>> contact the sender and delete the e-mail. >>>> >>>

Hi Jes, Thank you for reaching out. We have one brand right now who could have some interest in Fifa! Tagging @Reem Halawi<mailto:reem.halawi@publicismedia.com> here who will help you further on BFIT! Thanks Monika Gera From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: March 10, 2026 10:35 AM To: Monika Gera <monika.gera@zenithmediacanada.ca> Subject: FIFA World Cup Opportunities | Ideon Media External to the Groupe / en provenance de l'extérieur du Groupe Tap into the FIFA World Cup excitement with high-impact, brand-safe, audience-first programmatic strategies powered by Ideon Media's curation offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hey Monika, The FIFA World Cup, one of the most anticipated events of the year, is right around the corner. Tap into the excitement with high-impact, brand-safe, audience-first programmatic strategies powered by our curation offering. Whether you are looking to: * Align with premium inventory * Drive incremental reach * Maximize performance across Display, CTV, OLV, and Audio * Ensure contextual relevance at scale We have you covered. A one-pager with more details is available HERE<https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWBx7x96P9xZW7Xp9Sp6b_xM7W7CpFKy5LtbX-N6J4pZs3m2nnW95jsWP6lZ3lQN1PbdKBTP3p3W17d4XH48tsNQN2h8_qNb5v7NW6KwfLz5QFY38Vs2TRX6Cv9l6W1w2BLJ42bGB7W4s4nwS4BMsrKW2dL2F53VvgMXW5J3Cn119q6xZW8bl39L6612v_W3SNYh36qWF-2W24HgH51nWk3MW5RJ7FG88BlQdW2MSH4x7vXjRkW3hgXtJ3YVhddW21Zdsw32FfzWW35JRfz4jn1JbW6DKycH4B-628W6tyQ_21WvTtgW5W36J45psY_2W7jp0qQ1j88NMW948fgn8cs4VDW6MmGvW5PG2x_W7Vyq9R8hKqNqW3wF8NJ1gLq_BW5QHQvK34hW0JV90wsW52qJQtW5_8tGG1NkjDpW4-Rg4p8j7WMNW3w6JmT7Ch7rCf7WJQmv04>. Happy to connect and explore opportunities. Jes Biagioni SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON, M5V 3T3 C: 647-238-5105 jes.biagioni@ideonmedia.com<mailto:jes.biagioni@ideonmedia.com> Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, Canada Manage preferences<https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-GxW3gflmY2v-8NPW2-N8jb4pnzNFW4mFvFg2521B1W1VsxNR1BJ370W3P3P9c2nTxx3W3GZLwJ3b4_cTW36CSWF34qFpKW3Y26zN1VxJrrW4pCGfX1Xb_18W47hK5r47tPT0W4kGw8H2RPp31W3drV9S2HSlZZW2nGNmR3DYkBQW4rfMMj45lS0GW2Cst7v30yHbRW4ttbKv1ZcH7TW3T0TM12WvGcqW32rjfn2PSZYBW45FMBr3QRdl2W2Wk18g2PLLVRW4tkDkJ4fpnydW36CVvp2sN9CjW30HMP-3XzjWtW3CdhhR4cMMCxW3VYysR2C_cckW3g94CY3BPCZRW1Nyg604fxSqDW4mB-2s4hrhlrW2Mj-bB3Q-8H0W2TNStz49lW9lW3S-pj13QLhVjW1Q6Hdh4mbRzGW3zcjgw3DX06MW4fLNR43ZWqZPW2WKL4l2WPsLDW3X-P3P2PMY8DW43XxPV3ZLLs1W43zl8x1ZfHpJW24-PxD3f-hT6W1SlWCc3K4b2TW2z-bPp4pmjFWW4rC3WM3brm0fW3jslmd3ZG-1HW1L5Pj_1Z6cxxW45HRDx4pjmGGW2sSjSZ1LwtWxW3BMY4P2s_b5-W2xL5FD3LQVhMW2qLCVM2KzWGDW2HHx8_2PmJSwW49w_gq2HDGGVW3dkHx22MXsKjW3R4Tsh2vJcQvW47xGKM4ry_NXW4kBPzf3Fd2hMW49wcbV38nFvnf1NmHM504&utm_source=hs_email&utm_medium=email&utm_content=407958291&_hsenc=p2ANqtz--Vj4rc_vh8dD229HCLhIvNzPfA7eCWcYG4xNbr7kUfNbcD6CaWGFb7aGUu-Obj-K0dDt8GOm-pB6-2_Hr-v5iA6OMd51luQmvW0nHJxoc4dbhf66M&_hsmi=407958291> ------------------------------------------------------------------------ Disclaimer The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

Sounds good Monika, we'll be on standby for any further questions! Happy to put together a custom proposal if needed. *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Mar 10, 2026 at 2:44 PM Monika Gera < monika.gera@zenithmediacanada.ca> wrote: > Hi Jes, > > > > Thank you for reaching out. We have one brand right now who could have > some interest in Fifa! Tagging @Reem Halawi > <reem.halawi@publicismedia.com> here who will help you further on BFIT! > > > > Thanks > > Monika Gera > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 10, 2026 10:35 AM > *To:* Monika Gera <monika.gera@zenithmediacanada.ca> > *Subject:* FIFA World Cup Opportunities | Ideon Media > > > > *External to the Groupe / en provenance de l'extérieur du Groupe* > > > > Tap into the FIFA World Cup excitement with high-impact, brand-safe, > audience-first programmatic strategies powered by Ideon Media's curation > offering. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ >  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ > ­ ­ > > Hey Monika, > > > > The FIFA World Cup, one of the most anticipated events of the year, is > right around the corner. > > > > Tap into the excitement with high-impact, brand-safe, audience-first > programmatic strategies powered by our curation offering. > > > > Whether you are looking to: > > - Align with premium inventory > - Drive incremental reach > - Maximize performance across Display, CTV, OLV, and Audio > - Ensure contextual relevance at scale > > We have you covered. > > > > A one-pager with more details is available HERE > <https://cSkBg04.na1.hubspotlinksstarter.com/Ctc/DM+113/cSkBg04/VWBx7x96P9xZW7Xp9Sp6b_xM7W7CpFKy5LtbX-N6J4pZs3m2nnW95jsWP6lZ3lQN1PbdKBTP3p3W17d4XH48tsNQN2h8_qNb5v7NW6KwfLz5QFY38Vs2TRX6Cv9l6W1w2BLJ42bGB7W4s4nwS4BMsrKW2dL2F53VvgMXW5J3Cn119q6xZW8bl39L6612v_W3SNYh36qWF-2W24HgH51nWk3MW5RJ7FG88BlQdW2MSH4x7vXjRkW3hgXtJ3YVhddW21Zdsw32FfzWW35JRfz4jn1JbW6DKycH4B-628W6tyQ_21WvTtgW5W36J45psY_2W7jp0qQ1j88NMW948fgn8cs4VDW6MmGvW5PG2x_W7Vyq9R8hKqNqW3wF8NJ1gLq_BW5QHQvK34hW0JV90wsW52qJQtW5_8tGG1NkjDpW4-Rg4p8j7WMNW3w6JmT7Ch7rCf7WJQmv04>. > Happy to connect and explore opportunities. > > > > *Jes Biagioni* > > > > SVP of Sales > > 36 Blue Jays Way, Suite 1508 > > Toronto, ON, M5V 3T3 > > C: 647-238-5105 > > jes.biagioni@ideonmedia.com > > > > > > Ideon Media, 36 Blue Jays Way, Suite 1508, Toronto, Ontario M5V 3T3, > Canada > > Manage preferences > <https://hs-7137140.s.hubspotstarter.net/preferences/en/manage?data=W2nXS-N30h-GxW3gflmY2v-8NPW2-N8jb4pnzNFW4mFvFg2521B1W1VsxNR1BJ370W3P3P9c2nTxx3W3GZLwJ3b4_cTW36CSWF34qFpKW3Y26zN1VxJrrW4pCGfX1Xb_18W47hK5r47tPT0W4kGw8H2RPp31W3drV9S2HSlZZW2nGNmR3DYkBQW4rfMMj45lS0GW2Cst7v30yHbRW4ttbKv1ZcH7TW3T0TM12WvGcqW32rjfn2PSZYBW45FMBr3QRdl2W2Wk18g2PLLVRW4tkDkJ4fpnydW36CVvp2sN9CjW30HMP-3XzjWtW3CdhhR4cMMCxW3VYysR2C_cckW3g94CY3BPCZRW1Nyg604fxSqDW4mB-2s4hrhlrW2Mj-bB3Q-8H0W2TNStz49lW9lW3S-pj13QLhVjW1Q6Hdh4mbRzGW3zcjgw3DX06MW4fLNR43ZWqZPW2WKL4l2WPsLDW3X-P3P2PMY8DW43XxPV3ZLLs1W43zl8x1ZfHpJW24-PxD3f-hT6W1SlWCc3K4b2TW2z-bPp4pmjFWW4rC3WM3brm0fW3jslmd3ZG-1HW1L5Pj_1Z6cxxW45HRDx4pjmGGW2sSjSZ1LwtWxW3BMY4P2s_b5-W2xL5FD3LQVhMW2qLCVM2KzWGDW2HHx8_2PmJSwW49w_gq2HDGGVW3dkHx22MXsKjW3R4Tsh2vJcQvW47xGKM4ry_NXW4kBPzf3Fd2hMW49wcbV38nFvnf1NmHM504&utm_source=hs_email&utm_medium=email&utm_content=407958291&_hsenc=p2ANqtz--Vj4rc_vh8dD229HCLhIvNzPfA7eCWcYG4xNbr7kUfNbcD6CaWGFb7aGUu-Obj-K0dDt8GOm-pB6-2_Hr-v5iA6OMd51luQmvW0nHJxoc4dbhf66M&_hsmi=407958291> > > > > > > ------------------------------------------------------------------------ > Disclaimer The information in this email and any attachments may contain > proprietary and confidential information that is intended for the > addressee(s) only. If you are not the intended recipient, you are hereby > notified that any disclosure, copying, distribution, retention or use of > the contents of this information is prohibited. When addressed to our > clients or vendors, any information contained in this e-mail or any > attachments is subject to the terms and conditions in any governing > contract. If you have received this e-mail in error, please immediately > contact the sender and delete the e-mail. >

Hi Jackie, Thanks for your continued patience as we work through the questions below. For more context, Natalie is in NYC meeting with the Complex team, which is adding some time to our reply. We'll be in touch. Cheers, Isabelle 647-309-8620 On Wed, Apr 1, 2026 at 12:32 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > + @Natalie Milne <natalie.milne@ideonmedia.com> > > Hey Jackie, > > So true - long weekends really sneak up! > > We're regrouping on this internally. I'll get back to you shortly on the > points below. > > Cheers, > Isabelle > > > On Wed, Apr 1, 2026 at 11:45 AM Jacqueline Chiu < > jacqueline.chiu@wppmedia.com> wrote: > >> Hey Isabelle, >> >> Likewise! A short week always sneaks up on me. >> >> Apologies for my delay on this! We had a good internal regroup and >> there’s interest in exploring this further. However, the IAT has raised >> concerns about potential overlap with their existing XM and influencer >> strategies, and we want to ensure we’re not stepping on their toes. >> >> To help us clarify a few points, we had some quick questions: >> >> - Social Content & Talent - can we explore taping into the partner >> restaurants/chefs as talent for the social content? Similar to what we >> discussed for Family Style. If not, do you have in-house talent or complex >> contributors we could consider? Our goal is to avoid traditional >> influencers. >> - XM “Candy Shop” Activation - How can we look at utilizing Motion >> dollars for this? Can we allocate them towards the hard costs of the >> activation setup? >> - Now that we know this will be a 1 day event, are there any levers >> we can pull to showcase the client’s ROI? Can we include a BLS on this or >> email collection at the XM activation? Transparently, the client is a >> little hung up on the number of est. attendees. >> >> >> Let me know if you’d like to hop on a quick call! I’m available this >> afternoon after 3pm or tomorrow 10-11am. >> >> Best, >> Jackie >> >> *JACQUELINE CHIU* >> *Manager, Media Partnerships* >> >> WPP Media Sports + Entertainment >> >> >> Mobile: +1 <+14169671111>-647-619-0171 >> >> E: jacqueline.chiu@wppmedia.com >> >> 155 Queens Quay East >> >> Toronto, Ontario >> >> M5A 0W4 Canada >> >> >> >> [image: Image] >> >> >> >> >> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Date: Wednesday, April 1, 2026 at 8:59 AM >> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >> jes.biagioni@ideonmedia.com> >> Subject: Re: Ideon Follow Up x Complex Family Style >> >> External: >> >> Hey Jackie, >> >> I hope your short week is going well. >> >> Shall we set up a time next week to chat about Complex Block Party x >> Ferrero/Ferrara? Shall we include Shafiq too? >> >> All the best, >> Isabelle >> >> *Isabelle Davidian * >> >> VP Strategic Accounts >> >> 36 Blue Jays Way, Suite 1508 >> >> Toronto, ON, M5V 3T3 >> >> C: 647-309-8620 >> >> isabelle.davidian@ideonmedia.com >> >> >> >> >> On Tue, Mar 24, 2026 at 2:23 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> *Looping in *@Jes Biagioni <jes.biagioni@ideonmedia.com>* given she has >>> an update with Tal and Daniel regarding Motion tomorrow* >>> >>> Hi Jackie, >>> >>> The transparency is always appreciated. When the conversation with >>> Ferrero regarding the Complex Block Party is had, know that we're around to >>> help provide additional information, jump into presentations as needed etc. >>> >>> Ford would be an exciting partner, too! >>> >>> Looking forward to learning more once you have more clarity. >>> >>> All the best, >>> Isabelle >>> 647-309-8620 >>> >>> >>> On Tue, Mar 24, 2026 at 12:42 PM Jacqueline Chiu < >>> jacqueline.chiu@wppmedia.com> wrote: >>> >>>> Hi Isabelle, >>>> >>>> Hope you had a good weekend! >>>> >>>> So sorry for my delayed response on this. Transparently our >>>> conversations with Ferrero have been put on hold as client wanted to >>>> prioritize their World Cup partnership planning. We’re looking to regroup >>>> with the planning team on this proposal this week and am aiming to follow >>>> up with an update over the next few days. >>>> >>>> I’ve also put this in front of the Ford planning team for >>>> consideration. However, their budgets are shifting around so this one is >>>> more up in the air. >>>> >>>> Sorry again for the lack up response on this! Hoping to get more >>>> clarity soon. >>>> >>>> Best, >>>> Jackie >>>> >>>> *JACQUELINE CHIU* >>>> *Manager, Media Partnerships* >>>> >>>> WPP Media Sports + Entertainment >>>> >>>> >>>> Mobile: +1 <+14169671111>-647-619-0171 >>>> >>>> E: jacqueline.chiu@wppmedia.com >>>> >>>> 155 Queens Quay East >>>> >>>> Toronto, Ontario >>>> >>>> M5A 0W4 Canada >>>> >>>> >>>> >>>> [image: Image] >>>> >>>> >>>> >>>> >>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> Date: Monday, March 23, 2026 at 1:39 PM >>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>> jes.biagioni@ideonmedia.com> >>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>> >>>> External: >>>> >>>> Hi Jackie, >>>> >>>> I hope you had a lovely weekend. >>>> >>>> I'm wondering if you have updates to share with regard to the >>>> Ferrero/Ferrara x Complex Block Party program. Is there any additional >>>> information we can arm you with? Looking forward to your updates. >>>> >>>> Thank you, >>>> Isabelle >>>> 647-309-8620 >>>> >>>> On Fri, Mar 13, 2026 at 11:01 AM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> + @Jes Biagioni <jes.biagioni@ideonmedia.com> >>>>> >>>>> Hi Jackie, >>>>> >>>>> Happy Friday! I missed you at Noyan's goodbye party yesterday, as I >>>>> was at an IAB event on the other side of town. I'm sure it was a great >>>>> time, but bittersweet when you realized why you were all gathering! >>>>> >>>>> Let us know if you have any updates or additional questions on the >>>>> Ferrero/Ferrara x Complex Block Party program! Also, if there are inquiries >>>>> from Ford, DoorDash, and any other advertisers. >>>>> >>>>> All the best, >>>>> Isabelle >>>>> >>>>> *Isabelle Davidian * >>>>> >>>>> VP Strategic Accounts >>>>> >>>>> 36 Blue Jays Way, Suite 1508 >>>>> >>>>> Toronto, ON, M5V 3T3 >>>>> >>>>> C: 647-309-8620 >>>>> >>>>> isabelle.davidian@ideonmedia.com >>>>> >>>>> >>>>> >>>>> >>>>> On Wed, Mar 11, 2026 at 11:59 AM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> Hey Jackie, >>>>>> >>>>>> Happy Hump Day! >>>>>> >>>>>> Re. Motion - we can apply the Motion Dollars to the tactic that works >>>>>> best for you: Social Content, Article, or Activation. What's your >>>>>> preference? >>>>>> >>>>>> We have a date! Roundhouse on Sunday, August 16th! >>>>>> >>>>>> Great news re. DoorDash too! Ford had expressed interest! Is there >>>>>> anything we can provide to help with consideration there? >>>>>> >>>>>> All the best, >>>>>> Isabelle >>>>>> 647-309-8620 >>>>>> >>>>>> >>>>>> On Wed, Mar 11, 2026 at 11:16 AM Jacqueline Chiu < >>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>> >>>>>>> Hi Isabelle, >>>>>>> >>>>>>> Hope you had a good weekend! >>>>>>> >>>>>>> Apologies for my delayed response on this. That’s fantastic we can >>>>>>> utilize Motion for this! Would this go towards the social content, article, >>>>>>> or activation. >>>>>>> >>>>>>> Is there a date that has been narrowed down for block party? >>>>>>> >>>>>>> Finally, just wanted to give you a heads up that we shared this with >>>>>>> DoorDash internal team and they’re interested in learning more. TJ or Emma >>>>>>> may reach out to yourself/Jess for more info 😊 >>>>>>> >>>>>>> Best, >>>>>>> Jackie >>>>>>> >>>>>>> *JACQUELINE CHIU* >>>>>>> *Manager, Media Partnerships* >>>>>>> >>>>>>> WPP Media Sports + Entertainment >>>>>>> >>>>>>> >>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>> >>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>> >>>>>>> 155 Queens Quay East >>>>>>> >>>>>>> Toronto, Ontario >>>>>>> >>>>>>> M5A 0W4 Canada >>>>>>> >>>>>>> >>>>>>> >>>>>>> [image: Image] >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>> Date: Thursday, March 5, 2026 at 2:09 PM >>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>> >>>>>>> External: >>>>>>> >>>>>>> Hi Jackie, >>>>>>> >>>>>>> I hope you're having a great day. >>>>>>> >>>>>>> Reaching out to see if you have any questions about the below. I'm >>>>>>> available for a meeting (in-person or virtual) at your convenience. >>>>>>> >>>>>>> Talk soon, >>>>>>> Isabelle >>>>>>> >>>>>>> On Wed, Mar 4, 2026 at 4:14 PM Isabelle Davidian < >>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Jackie, >>>>>>>> >>>>>>>> I'm pleased to share that we have the Complex Block Party event >>>>>>>> sponsorship details for you below and attached! >>>>>>>> >>>>>>>> [image: image.png] >>>>>>>> >>>>>>>> Looking forward to your thoughts and feedback. >>>>>>>> >>>>>>>> Talk soon, >>>>>>>> Isabelle >>>>>>>> >>>>>>>> *Isabelle Davidian * >>>>>>>> >>>>>>>> VP Strategic Accounts >>>>>>>> >>>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>>> >>>>>>>> Toronto, ON, M5V 3T3 >>>>>>>> >>>>>>>> C: 647-309-8620 >>>>>>>> >>>>>>>> isabelle.davidian@ideonmedia.com >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> On Fri, Feb 27, 2026 at 5:13 PM Isabelle Davidian < >>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey Jackie, >>>>>>>>> >>>>>>>>> Happy Friday! >>>>>>>>> >>>>>>>>> I'm working through these questions with our team. We'll have >>>>>>>>> updates for you next week. >>>>>>>>> >>>>>>>>> Have a fabulous weekend and talk soon. >>>>>>>>> >>>>>>>>> Cheers, >>>>>>>>> Isabelle >>>>>>>>> >>>>>>>>> On Thu, Feb 26, 2026 at 5:03 PM Jacqueline Chiu < >>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Isabelle, >>>>>>>>>> >>>>>>>>>> Happy Jr. Friday! >>>>>>>>>> >>>>>>>>>> Thank you for the updates. We presented to client this week and >>>>>>>>>> are interested in exploring the $250K option further. We’re looking to >>>>>>>>>> understand the following: >>>>>>>>>> >>>>>>>>>> - Budget breakdown (production for on-site activation, media >>>>>>>>>> dollars, and which elements the Motion investment can cover) >>>>>>>>>> - Is the cost for their experiential/sampling agency to >>>>>>>>>> activate on site incremental or partially included in the $250K? >>>>>>>>>> - Topline media plan and est. impressions >>>>>>>>>> - Is it possible for client to sell their product on-site? >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Let me know if you have any questions on the above. Happy to hop >>>>>>>>>> on a call to discuss! >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Jackie >>>>>>>>>> >>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>> >>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>> >>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>> >>>>>>>>>> 155 Queens Quay East >>>>>>>>>> >>>>>>>>>> Toronto, Ontario >>>>>>>>>> >>>>>>>>>> M5A 0W4 Canada >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> [image: Image] >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>>> Date: Thursday, February 26, 2026 at 2:44 PM >>>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>>> >>>>>>>>>> External: >>>>>>>>>> >>>>>>>>>> Hi Jackie, >>>>>>>>>> >>>>>>>>>> Isabelle again! >>>>>>>>>> >>>>>>>>>> We can also add social touchpoints to the $125K option! >>>>>>>>>> >>>>>>>>>> - Organic social stories promoting the event >>>>>>>>>> - Dark post with amplification >>>>>>>>>> >>>>>>>>>> Let me know if I can provide anything else as you look to >>>>>>>>>> solidify the next steps. >>>>>>>>>> >>>>>>>>>> Talk soon, >>>>>>>>>> Isabelle >>>>>>>>>> 647-309-8620 >>>>>>>>>> >>>>>>>>>> On Wed, Feb 25, 2026 at 2:06 PM Isabelle Davidian < >>>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Jackie, >>>>>>>>>>> >>>>>>>>>>> The weekend was good. On the list for this upcoming weekend - >>>>>>>>>>> watching 2026 Oscars movies to have context when attending an Oscar viewing >>>>>>>>>>> bash!! Hope all is great on your end! >>>>>>>>>>> >>>>>>>>>>> I have answers: >>>>>>>>>>> >>>>>>>>>>> - The $125K option would have the Ferrero/Ferrara promo team >>>>>>>>>>> distribute product with minimal signage. Similar to what you would see at a >>>>>>>>>>> sporting game/concert >>>>>>>>>>> - The $125K is the minimum budget to unlock participating at >>>>>>>>>>> the Complex Event >>>>>>>>>>> - Motion Dollars can be tapped into for budgets starting at >>>>>>>>>>> *$250K* >>>>>>>>>>> >>>>>>>>>>> Please let me know if you have any questions. >>>>>>>>>>> >>>>>>>>>>> Talk soon, >>>>>>>>>>> Isabelle >>>>>>>>>>> 647-309-8620 >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Tue, Feb 24, 2026 at 1:34 PM Jacqueline Chiu < >>>>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey Isabelle, >>>>>>>>>>>> >>>>>>>>>>>> Hope you had a good weekend! Quick question on the 125K option, >>>>>>>>>>>> what does the curated sampling/branded footprint look like? Is this just a >>>>>>>>>>>> sampling station at the event? >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Jackie >>>>>>>>>>>> >>>>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>>>> >>>>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>>>> >>>>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>>>> >>>>>>>>>>>> 155 Queens Quay East >>>>>>>>>>>> >>>>>>>>>>>> Toronto, Ontario >>>>>>>>>>>> >>>>>>>>>>>> M5A 0W4 Canada >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> [image: Image] >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>>>>> Date: Friday, February 20, 2026 at 3:59 PM >>>>>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>>>>>>> Cc: Jes Biagioni <jes.biagioni@ideonmedia.com>, Shera Nezon < >>>>>>>>>>>> shera.nezon@wppmedia.com>, natalie.milne < >>>>>>>>>>>> natalie.milne@ideonmedia.com>, Noyan Hilmi < >>>>>>>>>>>> noyan.hilmi@wppmedia.com> >>>>>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>>>>> >>>>>>>>>>>> External: >>>>>>>>>>>> >>>>>>>>>>>> Hi Jackie, >>>>>>>>>>>> >>>>>>>>>>>> Happy Friday! >>>>>>>>>>>> >>>>>>>>>>>> Yes, that's the featured activation. The idea is that >>>>>>>>>>>> Ferrero/Ferrara will execute with their activation team. >>>>>>>>>>>> >>>>>>>>>>>> Absolutely, the NOLA sizzle reel link is below: >>>>>>>>>>>> https://www.instagram.com/p/DF_jA7tyx55/ >>>>>>>>>>>> <https://urldefense.com/v3/__https://www.instagram.com/p/DF_jA7tyx55/__;!!MOA0!dalu6EVp39O6iED0yen2DN4rwD1I76AViSsAUoxl5ivCBokApLEOzY-TW9XcYImA5Seb2OiYzbnBICQhFo3enlOUpOueyk0F3mlMIg$> >>>>>>>>>>>> >>>>>>>>>>>> Please let us know if any additional questions come through. >>>>>>>>>>>> >>>>>>>>>>>> Many thanks, >>>>>>>>>>>> Isabelle >>>>>>>>>>>> 647-309-8620 >>>>>>>>>>>> >>>>>>>>>>>> On Fri, Feb 20, 2026 at 2:44 PM Jacqueline Chiu < >>>>>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Isabelle, >>>>>>>>>>>>> >>>>>>>>>>>>> Fantastic! Thank you for putting this together. >>>>>>>>>>>>> >>>>>>>>>>>>> Just to confirm, is the featured activation ($200-250K >>>>>>>>>>>>> investment) the candy shop idea from family style? >>>>>>>>>>>>> >>>>>>>>>>>>> Could you send a link to the sizzle reel at the last slide as >>>>>>>>>>>>> well? >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Jackie >>>>>>>>>>>>> >>>>>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>>>>> >>>>>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>>>>> >>>>>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>>>>> >>>>>>>>>>>>> 155 Queens Quay East >>>>>>>>>>>>> >>>>>>>>>>>>> Toronto, Ontario >>>>>>>>>>>>> >>>>>>>>>>>>> M5A 0W4 Canada >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> [image: Image] >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>

Hi Jackie, Please find our response inline below and let us know if you have any questions. Thank you again for this exciting opportunity! To help us clarify a few points, we had some quick questions: - Social Content & Talent - can we explore taping into the partner restaurants/chefs as talent for the social content? Similar to what we discussed for Family Style. If not, do you have in-house talent or complex contributors we could consider? Our goal is to avoid traditional influencers. IDEON: We're looking to use Complex staff for our editorial and branded social content for the Block Party event. We're fleshing out the restaurant angle, and if we do bring on chef partners, we can absolutely include them in the social content. - XM “Candy Shop” Activation - How can we look at utilizing Motion dollars for this? Can we allocate them towards the hard costs of the activation setup? IDEON - Yes, this is definitely a possibility. The way we structured the GMM/Motion deal was focused on the social and media components, with the understanding that Ferrero would bring their own XM team for the activation itself, so those costs weren’t included in our proposal. That said, Ideon is meeting with the WPP XM team next week to discuss how we can collaborate and potentially apply Motion toward the XM portion of the event. If this is something Ferrero would like to explore, we're happy to circle back after that meeting next Thursday. - Now that we know this will be a 1 day event, are there any levers we can pull to showcase the client’s ROI? Can we include a BLS on this or email collection at the XM activation? Transparently, the client is a little hung up on the number of est. attendees. IDEON - The event itself is just one part of the overall sponsorship — the messaging will be extended through articles, social posts, sampling, and promotion. - For email collection, there are a few ways we can support this: - Email opt-in during ticket purchase - On-site contesting - A call-to-action within the sponsored article

Hey Jackie, I hope you had a great weekend. Wondering how the conversations are coming along for Ferrero x Ferrara and Complex Family Style. Shall we plan a connect soon to talk through? Looking forward to your updates. Cheers, Isabelle On Thu, Apr 2, 2026 at 1:28 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hi Jackie, > > Please find our response inline below and let us know if you have any > questions. Thank you again for this exciting opportunity! > > To help us clarify a few points, we had some quick questions: > > - Social Content & Talent - can we explore taping into the partner > restaurants/chefs as talent for the social content? Similar to what we > discussed for Family Style. If not, do you have in-house talent or > complex contributors we could consider? Our goal is to avoid traditional > influencers. IDEON: We're looking to use Complex staff for our > editorial and branded social content for the Block Party event. We're > fleshing out the restaurant angle, and if we do bring on chef partners, we > can absolutely include them in the social content. > > > - XM “Candy Shop” Activation - How can we look at utilizing Motion > dollars for this? Can we allocate them towards the hard costs of the > activation setup? IDEON - Yes, this is definitely a possibility. The > way we structured the GMM/Motion deal was focused on the social and media > components, with the understanding that Ferrero would bring their own > XM team for the activation itself, so those costs weren’t included in our > proposal. That said, Ideon is meeting with the WPP XM team next week > to discuss how we can collaborate and potentially apply Motion toward the > XM portion of the event. If this is something Ferrero would like to > explore, we're happy to circle back after that meeting next Thursday. > > > - Now that we know this will be a 1 day event, are there any levers we > can pull to showcase the client’s ROI? Can we include a BLS on this or > email collection at the XM activation? Transparently, the client is a > little hung up on the number of est. attendees. IDEON - The event > itself is just one part of the overall sponsorship — the messaging > will be extended through articles, social posts, sampling, and promotion. > - > > For email collection, there are a few ways we can support this: > - Email opt-in during ticket purchase > - On-site contesting > - A call-to-action within the sponsored article > > > On Thu, Apr 2, 2026 at 9:58 AM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi Jackie, >> >> Thanks for your continued patience as we work through the questions >> below. >> For more context, Natalie is in NYC meeting with the Complex team, which >> is adding some time to our reply. >> >> We'll be in touch. >> >> Cheers, >> Isabelle >> 647-309-8620 >> >> On Wed, Apr 1, 2026 at 12:32 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> + @Natalie Milne <natalie.milne@ideonmedia.com> >>> >>> Hey Jackie, >>> >>> So true - long weekends really sneak up! >>> >>> We're regrouping on this internally. I'll get back to you shortly on the >>> points below. >>> >>> Cheers, >>> Isabelle >>> >>> >>> On Wed, Apr 1, 2026 at 11:45 AM Jacqueline Chiu < >>> jacqueline.chiu@wppmedia.com> wrote: >>> >>>> Hey Isabelle, >>>> >>>> Likewise! A short week always sneaks up on me. >>>> >>>> Apologies for my delay on this! We had a good internal regroup and >>>> there’s interest in exploring this further. However, the IAT has raised >>>> concerns about potential overlap with their existing XM and influencer >>>> strategies, and we want to ensure we’re not stepping on their toes. >>>> >>>> To help us clarify a few points, we had some quick questions: >>>> >>>> - Social Content & Talent - can we explore taping into the partner >>>> restaurants/chefs as talent for the social content? Similar to what we >>>> discussed for Family Style. If not, do you have in-house talent or complex >>>> contributors we could consider? Our goal is to avoid traditional >>>> influencers. >>>> - XM “Candy Shop” Activation - How can we look at utilizing Motion >>>> dollars for this? Can we allocate them towards the hard costs of the >>>> activation setup? >>>> - Now that we know this will be a 1 day event, are there any levers >>>> we can pull to showcase the client’s ROI? Can we include a BLS on this or >>>> email collection at the XM activation? Transparently, the client is a >>>> little hung up on the number of est. attendees. >>>> >>>> >>>> Let me know if you’d like to hop on a quick call! I’m available this >>>> afternoon after 3pm or tomorrow 10-11am. >>>> >>>> Best, >>>> Jackie >>>> >>>> *JACQUELINE CHIU* >>>> *Manager, Media Partnerships* >>>> >>>> WPP Media Sports + Entertainment >>>> >>>> >>>> Mobile: +1 <+14169671111>-647-619-0171 >>>> >>>> E: jacqueline.chiu@wppmedia.com >>>> >>>> 155 Queens Quay East >>>> >>>> Toronto, Ontario >>>> >>>> M5A 0W4 Canada >>>> >>>> >>>> >>>> [image: Image] >>>> >>>> >>>> >>>> >>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>> Date: Wednesday, April 1, 2026 at 8:59 AM >>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>> jes.biagioni@ideonmedia.com> >>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>> >>>> External: >>>> >>>> Hey Jackie, >>>> >>>> I hope your short week is going well. >>>> >>>> Shall we set up a time next week to chat about Complex Block Party x >>>> Ferrero/Ferrara? Shall we include Shafiq too? >>>> >>>> All the best, >>>> Isabelle >>>> >>>> *Isabelle Davidian * >>>> >>>> VP Strategic Accounts >>>> >>>> 36 Blue Jays Way, Suite 1508 >>>> >>>> Toronto, ON, M5V 3T3 >>>> >>>> C: 647-309-8620 >>>> >>>> isabelle.davidian@ideonmedia.com >>>> >>>> >>>> >>>> >>>> On Tue, Mar 24, 2026 at 2:23 PM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> *Looping in *@Jes Biagioni <jes.biagioni@ideonmedia.com>* given she >>>>> has an update with Tal and Daniel regarding Motion tomorrow* >>>>> >>>>> Hi Jackie, >>>>> >>>>> The transparency is always appreciated. When the conversation with >>>>> Ferrero regarding the Complex Block Party is had, know that we're around to >>>>> help provide additional information, jump into presentations as needed etc. >>>>> >>>>> Ford would be an exciting partner, too! >>>>> >>>>> Looking forward to learning more once you have more clarity. >>>>> >>>>> All the best, >>>>> Isabelle >>>>> 647-309-8620 >>>>> >>>>> >>>>> On Tue, Mar 24, 2026 at 12:42 PM Jacqueline Chiu < >>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>> >>>>>> Hi Isabelle, >>>>>> >>>>>> Hope you had a good weekend! >>>>>> >>>>>> So sorry for my delayed response on this. Transparently our >>>>>> conversations with Ferrero have been put on hold as client wanted to >>>>>> prioritize their World Cup partnership planning. We’re looking to regroup >>>>>> with the planning team on this proposal this week and am aiming to follow >>>>>> up with an update over the next few days. >>>>>> >>>>>> I’ve also put this in front of the Ford planning team for >>>>>> consideration. However, their budgets are shifting around so this one is >>>>>> more up in the air. >>>>>> >>>>>> Sorry again for the lack up response on this! Hoping to get more >>>>>> clarity soon. >>>>>> >>>>>> Best, >>>>>> Jackie >>>>>> >>>>>> *JACQUELINE CHIU* >>>>>> *Manager, Media Partnerships* >>>>>> >>>>>> WPP Media Sports + Entertainment >>>>>> >>>>>> >>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>> >>>>>> E: jacqueline.chiu@wppmedia.com >>>>>> >>>>>> 155 Queens Quay East >>>>>> >>>>>> Toronto, Ontario >>>>>> >>>>>> M5A 0W4 Canada >>>>>> >>>>>> >>>>>> >>>>>> [image: Image] >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>> Date: Monday, March 23, 2026 at 1:39 PM >>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>>>> jes.biagioni@ideonmedia.com> >>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>> >>>>>> External: >>>>>> >>>>>> Hi Jackie, >>>>>> >>>>>> I hope you had a lovely weekend. >>>>>> >>>>>> I'm wondering if you have updates to share with regard to the >>>>>> Ferrero/Ferrara x Complex Block Party program. Is there any additional >>>>>> information we can arm you with? Looking forward to your updates. >>>>>> >>>>>> Thank you, >>>>>> Isabelle >>>>>> 647-309-8620 >>>>>> >>>>>> On Fri, Mar 13, 2026 at 11:01 AM Isabelle Davidian < >>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>> >>>>>>> + @Jes Biagioni <jes.biagioni@ideonmedia.com> >>>>>>> >>>>>>> Hi Jackie, >>>>>>> >>>>>>> Happy Friday! I missed you at Noyan's goodbye party yesterday, as I >>>>>>> was at an IAB event on the other side of town. I'm sure it was a great >>>>>>> time, but bittersweet when you realized why you were all gathering! >>>>>>> >>>>>>> Let us know if you have any updates or additional questions on the >>>>>>> Ferrero/Ferrara x Complex Block Party program! Also, if there are inquiries >>>>>>> from Ford, DoorDash, and any other advertisers. >>>>>>> >>>>>>> All the best, >>>>>>> Isabelle >>>>>>> >>>>>>> *Isabelle Davidian * >>>>>>> >>>>>>> VP Strategic Accounts >>>>>>> >>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>> >>>>>>> Toronto, ON, M5V 3T3 >>>>>>> >>>>>>> C: 647-309-8620 >>>>>>> >>>>>>> isabelle.davidian@ideonmedia.com >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Wed, Mar 11, 2026 at 11:59 AM Isabelle Davidian < >>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hey Jackie, >>>>>>>> >>>>>>>> Happy Hump Day! >>>>>>>> >>>>>>>> Re. Motion - we can apply the Motion Dollars to the tactic that >>>>>>>> works best for you: Social Content, Article, or Activation. What's your >>>>>>>> preference? >>>>>>>> >>>>>>>> We have a date! Roundhouse on Sunday, August 16th! >>>>>>>> >>>>>>>> Great news re. DoorDash too! Ford had expressed interest! Is there >>>>>>>> anything we can provide to help with consideration there? >>>>>>>> >>>>>>>> All the best, >>>>>>>> Isabelle >>>>>>>> 647-309-8620 >>>>>>>> >>>>>>>> >>>>>>>> On Wed, Mar 11, 2026 at 11:16 AM Jacqueline Chiu < >>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Isabelle, >>>>>>>>> >>>>>>>>> Hope you had a good weekend! >>>>>>>>> >>>>>>>>> Apologies for my delayed response on this. That’s fantastic we can >>>>>>>>> utilize Motion for this! Would this go towards the social content, article, >>>>>>>>> or activation. >>>>>>>>> >>>>>>>>> Is there a date that has been narrowed down for block party? >>>>>>>>> >>>>>>>>> Finally, just wanted to give you a heads up that we shared this >>>>>>>>> with DoorDash internal team and they’re interested in learning more. TJ or >>>>>>>>> Emma may reach out to yourself/Jess for more info 😊 >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Jackie >>>>>>>>> >>>>>>>>> *JACQUELINE CHIU* >>>>>>>>> *Manager, Media Partnerships* >>>>>>>>> >>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>> >>>>>>>>> >>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>> >>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>> >>>>>>>>> 155 Queens Quay East >>>>>>>>> >>>>>>>>> Toronto, Ontario >>>>>>>>> >>>>>>>>> M5A 0W4 Canada >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> [image: Image] >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>> Date: Thursday, March 5, 2026 at 2:09 PM >>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>> >>>>>>>>> External: >>>>>>>>> >>>>>>>>> Hi Jackie, >>>>>>>>> >>>>>>>>> I hope you're having a great day. >>>>>>>>> >>>>>>>>> Reaching out to see if you have any questions about the below. I'm >>>>>>>>> available for a meeting (in-person or virtual) at your convenience. >>>>>>>>> >>>>>>>>> Talk soon, >>>>>>>>> Isabelle >>>>>>>>> >>>>>>>>> On Wed, Mar 4, 2026 at 4:14 PM Isabelle Davidian < >>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Jackie, >>>>>>>>>> >>>>>>>>>> I'm pleased to share that we have the Complex Block Party event >>>>>>>>>> sponsorship details for you below and attached! >>>>>>>>>> >>>>>>>>>> [image: image.png] >>>>>>>>>> >>>>>>>>>> Looking forward to your thoughts and feedback. >>>>>>>>>> >>>>>>>>>> Talk soon, >>>>>>>>>> Isabelle >>>>>>>>>> >>>>>>>>>> *Isabelle Davidian * >>>>>>>>>> >>>>>>>>>> VP Strategic Accounts >>>>>>>>>> >>>>>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>>>>> >>>>>>>>>> Toronto, ON, M5V 3T3 >>>>>>>>>> >>>>>>>>>> C: 647-309-8620 >>>>>>>>>> >>>>>>>>>> isabelle.davidian@ideonmedia.com >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Fri, Feb 27, 2026 at 5:13 PM Isabelle Davidian < >>>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Jackie, >>>>>>>>>>> >>>>>>>>>>> Happy Friday! >>>>>>>>>>> >>>>>>>>>>> I'm working through these questions with our team. We'll have >>>>>>>>>>> updates for you next week. >>>>>>>>>>> >>>>>>>>>>> Have a fabulous weekend and talk soon. >>>>>>>>>>> >>>>>>>>>>> Cheers, >>>>>>>>>>> Isabelle >>>>>>>>>>> >>>>>>>>>>> On Thu, Feb 26, 2026 at 5:03 PM Jacqueline Chiu < >>>>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Isabelle, >>>>>>>>>>>> >>>>>>>>>>>> Happy Jr. Friday! >>>>>>>>>>>> >>>>>>>>>>>> Thank you for the updates. We presented to client this week and >>>>>>>>>>>> are interested in exploring the $250K option further. We’re looking to >>>>>>>>>>>> understand the following: >>>>>>>>>>>> >>>>>>>>>>>> - Budget breakdown (production for on-site activation, >>>>>>>>>>>> media dollars, and which elements the Motion investment can cover) >>>>>>>>>>>> - Is the cost for their experiential/sampling agency to >>>>>>>>>>>> activate on site incremental or partially included in the $250K? >>>>>>>>>>>> - Topline media plan and est. impressions >>>>>>>>>>>> - Is it possible for client to sell their product on-site? >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Let me know if you have any questions on the above. Happy to >>>>>>>>>>>> hop on a call to discuss! >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Jackie >>>>>>>>>>>> >>>>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>>>> >>>>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>>>> >>>>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>>>> >>>>>>>>>>>> 155 Queens Quay East >>>>>>>>>>>> >>>>>>>>>>>> Toronto, Ontario >>>>>>>>>>>> >>>>>>>>>>>> M5A 0W4 Canada >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> [image: Image] >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>>>>> Date: Thursday, February 26, 2026 at 2:44 PM >>>>>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>>>>> >>>>>>>>>>>> External: >>>>>>>>>>>> >>>>>>>>>>>> Hi Jackie, >>>>>>>>>>>> >>>>>>>>>>>> Isabelle again! >>>>>>>>>>>> >>>>>>>>>>>> We can also add social touchpoints to the $125K option! >>>>>>>>>>>> >>>>>>>>>>>> - Organic social stories promoting the event >>>>>>>>>>>> - Dark post with amplification >>>>>>>>>>>> >>>>>>>>>>>> Let me know if I can provide anything else as you look to >>>>>>>>>>>> solidify the next steps. >>>>>>>>>>>> >>>>>>>>>>>> Talk soon, >>>>>>>>>>>> Isabelle >>>>>>>>>>>> 647-309-8620 >>>>>>>>>>>> >>>>>>>>>>>> On Wed, Feb 25, 2026 at 2:06 PM Isabelle Davidian < >>>>>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hey Jackie, >>>>>>>>>>>>> >>>>>>>>>>>>> The weekend was good. On the list for this upcoming weekend - >>>>>>>>>>>>> watching 2026 Oscars movies to have context when attending an Oscar viewing >>>>>>>>>>>>> bash!! Hope all is great on your end! >>>>>>>>>>>>> >>>>>>>>>>>>> I have answers: >>>>>>>>>>>>> >>>>>>>>>>>>> - The $125K option would have the Ferrero/Ferrara promo >>>>>>>>>>>>> team distribute product with minimal signage. Similar to what you would see >>>>>>>>>>>>> at a sporting game/concert >>>>>>>>>>>>> - The $125K is the minimum budget to unlock participating >>>>>>>>>>>>> at the Complex Event >>>>>>>>>>>>> - Motion Dollars can be tapped into for budgets starting >>>>>>>>>>>>> at *$250K* >>>>>>>>>>>>> >>>>>>>>>>>>> Please let me know if you have any questions. >>>>>>>>>>>>> >

Hi Jackie, I hope your week is going well. We're looking to give Complex an update on the Complex Family Style event. I'd love to book some time with you, together with my team, to learn more about how the evaluation process is coming along. What times are you available for a call today? Talk soon, Isabelle On Mon, Apr 13, 2026 at 12:50 PM Isabelle Davidian < isabelle.davidian@ideonmedia.com> wrote: > Hey Jackie, > > I hope you had a great weekend. > > Wondering how the conversations are coming along for Ferrero x Ferrara and > Complex Family Style. Shall we plan a connect soon to talk through? > Looking forward to your updates. > > Cheers, > Isabelle > > On Thu, Apr 2, 2026 at 1:28 PM Isabelle Davidian < > isabelle.davidian@ideonmedia.com> wrote: > >> Hi Jackie, >> >> Please find our response inline below and let us know if you have any >> questions. Thank you again for this exciting opportunity! >> >> To help us clarify a few points, we had some quick questions: >> >> - Social Content & Talent - can we explore taping into the partner >> restaurants/chefs as talent for the social content? Similar to what we >> discussed for Family Style. If not, do you have in-house talent or >> complex contributors we could consider? Our goal is to avoid traditional >> influencers. IDEON: We're looking to use Complex staff for our >> editorial and branded social content for the Block Party event. We're >> fleshing out the restaurant angle, and if we do bring on chef partners, we >> can absolutely include them in the social content. >> >> >> - XM “Candy Shop” Activation - How can we look at utilizing Motion >> dollars for this? Can we allocate them towards the hard costs of the >> activation setup? IDEON - Yes, this is definitely a possibility. The >> way we structured the GMM/Motion deal was focused on the social and media >> components, with the understanding that Ferrero would bring their own >> XM team for the activation itself, so those costs weren’t included in our >> proposal. That said, Ideon is meeting with the WPP XM team next week >> to discuss how we can collaborate and potentially apply Motion toward the >> XM portion of the event. If this is something Ferrero would like to >> explore, we're happy to circle back after that meeting next Thursday. >> >> >> - Now that we know this will be a 1 day event, are there any levers >> we can pull to showcase the client’s ROI? Can we include a BLS on this or >> email collection at the XM activation? Transparently, the client is a >> little hung up on the number of est. attendees. IDEON - The event >> itself is just one part of the overall sponsorship — the messaging >> will be extended through articles, social posts, sampling, and promotion. >> - >> >> For email collection, there are a few ways we can support this: >> - Email opt-in during ticket purchase >> - On-site contesting >> - A call-to-action within the sponsored article >> >> >> On Thu, Apr 2, 2026 at 9:58 AM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hi Jackie, >>> >>> Thanks for your continued patience as we work through the questions >>> below. >>> For more context, Natalie is in NYC meeting with the Complex team, which >>> is adding some time to our reply. >>> >>> We'll be in touch. >>> >>> Cheers, >>> Isabelle >>> 647-309-8620 >>> >>> On Wed, Apr 1, 2026 at 12:32 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> + @Natalie Milne <natalie.milne@ideonmedia.com> >>>> >>>> Hey Jackie, >>>> >>>> So true - long weekends really sneak up! >>>> >>>> We're regrouping on this internally. I'll get back to you shortly on >>>> the points below. >>>> >>>> Cheers, >>>> Isabelle >>>> >>>> >>>> On Wed, Apr 1, 2026 at 11:45 AM Jacqueline Chiu < >>>> jacqueline.chiu@wppmedia.com> wrote: >>>> >>>>> Hey Isabelle, >>>>> >>>>> Likewise! A short week always sneaks up on me. >>>>> >>>>> Apologies for my delay on this! We had a good internal regroup and >>>>> there’s interest in exploring this further. However, the IAT has raised >>>>> concerns about potential overlap with their existing XM and influencer >>>>> strategies, and we want to ensure we’re not stepping on their toes. >>>>> >>>>> To help us clarify a few points, we had some quick questions: >>>>> >>>>> - Social Content & Talent - can we explore taping into the partner >>>>> restaurants/chefs as talent for the social content? Similar to what we >>>>> discussed for Family Style. If not, do you have in-house talent or complex >>>>> contributors we could consider? Our goal is to avoid traditional >>>>> influencers. >>>>> - XM “Candy Shop” Activation - How can we look at utilizing Motion >>>>> dollars for this? Can we allocate them towards the hard costs of the >>>>> activation setup? >>>>> - Now that we know this will be a 1 day event, are there any >>>>> levers we can pull to showcase the client’s ROI? Can we include a BLS on >>>>> this or email collection at the XM activation? Transparently, the client is >>>>> a little hung up on the number of est. attendees. >>>>> >>>>> >>>>> Let me know if you’d like to hop on a quick call! I’m available this >>>>> afternoon after 3pm or tomorrow 10-11am. >>>>> >>>>> Best, >>>>> Jackie >>>>> >>>>> *JACQUELINE CHIU* >>>>> *Manager, Media Partnerships* >>>>> >>>>> WPP Media Sports + Entertainment >>>>> >>>>> >>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>> >>>>> E: jacqueline.chiu@wppmedia.com >>>>> >>>>> 155 Queens Quay East >>>>> >>>>> Toronto, Ontario >>>>> >>>>> M5A 0W4 Canada >>>>> >>>>> >>>>> >>>>> [image: Image] >>>>> >>>>> >>>>> >>>>> >>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>> Date: Wednesday, April 1, 2026 at 8:59 AM >>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>>> jes.biagioni@ideonmedia.com> >>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>> >>>>> External: >>>>> >>>>> Hey Jackie, >>>>> >>>>> I hope your short week is going well. >>>>> >>>>> Shall we set up a time next week to chat about Complex Block Party x >>>>> Ferrero/Ferrara? Shall we include Shafiq too? >>>>> >>>>> All the best, >>>>> Isabelle >>>>> >>>>> *Isabelle Davidian * >>>>> >>>>> VP Strategic Accounts >>>>> >>>>> 36 Blue Jays Way, Suite 1508 >>>>> >>>>> Toronto, ON, M5V 3T3 >>>>> >>>>> C: 647-309-8620 >>>>> >>>>> isabelle.davidian@ideonmedia.com >>>>> >>>>> >>>>> >>>>> >>>>> On Tue, Mar 24, 2026 at 2:23 PM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> *Looping in *@Jes Biagioni <jes.biagioni@ideonmedia.com>* given she >>>>>> has an update with Tal and Daniel regarding Motion tomorrow* >>>>>> >>>>>> Hi Jackie, >>>>>> >>>>>> The transparency is always appreciated. When the conversation with >>>>>> Ferrero regarding the Complex Block Party is had, know that we're around to >>>>>> help provide additional information, jump into presentations as needed etc. >>>>>> >>>>>> Ford would be an exciting partner, too! >>>>>> >>>>>> Looking forward to learning more once you have more clarity. >>>>>> >>>>>> All the best, >>>>>> Isabelle >>>>>> 647-309-8620 >>>>>> >>>>>> >>>>>> On Tue, Mar 24, 2026 at 12:42 PM Jacqueline Chiu < >>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>> >>>>>>> Hi Isabelle, >>>>>>> >>>>>>> Hope you had a good weekend! >>>>>>> >>>>>>> So sorry for my delayed response on this. Transparently our >>>>>>> conversations with Ferrero have been put on hold as client wanted to >>>>>>> prioritize their World Cup partnership planning. We’re looking to regroup >>>>>>> with the planning team on this proposal this week and am aiming to follow >>>>>>> up with an update over the next few days. >>>>>>> >>>>>>> I’ve also put this in front of the Ford planning team for >>>>>>> consideration. However, their budgets are shifting around so this one is >>>>>>> more up in the air. >>>>>>> >>>>>>> Sorry again for the lack up response on this! Hoping to get more >>>>>>> clarity soon. >>>>>>> >>>>>>> Best, >>>>>>> Jackie >>>>>>> >>>>>>> *JACQUELINE CHIU* >>>>>>> *Manager, Media Partnerships* >>>>>>> >>>>>>> WPP Media Sports + Entertainment >>>>>>> >>>>>>> >>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>> >>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>> >>>>>>> 155 Queens Quay East >>>>>>> >>>>>>> Toronto, Ontario >>>>>>> >>>>>>> M5A 0W4 Canada >>>>>>> >>>>>>> >>>>>>> >>>>>>> [image: Image] >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>> Date: Monday, March 23, 2026 at 1:39 PM >>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>>>>> jes.biagioni@ideonmedia.com> >>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>> >>>>>>> External: >>>>>>> >>>>>>> Hi Jackie, >>>>>>> >>>>>>> I hope you had a lovely weekend. >>>>>>> >>>>>>> I'm wondering if you have updates to share with regard to the >>>>>>> Ferrero/Ferrara x Complex Block Party program. Is there any additional >>>>>>> information we can arm you with? Looking forward to your updates. >>>>>>> >>>>>>> Thank you, >>>>>>> Isabelle >>>>>>> 647-309-8620 >>>>>>> >>>>>>> On Fri, Mar 13, 2026 at 11:01 AM Isabelle Davidian < >>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>> >>>>>>>> + @Jes Biagioni <jes.biagioni@ideonmedia.com> >>>>>>>> >>>>>>>> Hi Jackie, >>>>>>>> >>>>>>>> Happy Friday! I missed you at Noyan's goodbye party yesterday, as I >>>>>>>> was at an IAB event on the other side of town. I'm sure it was a great >>>>>>>> time, but bittersweet when you realized why you were all gathering! >>>>>>>> >>>>>>>> Let us know if you have any updates or additional questions on the >>>>>>>> Ferrero/Ferrara x Complex Block Party program! Also, if there are inquiries >>>>>>>> from Ford, DoorDash, and any other advertisers. >>>>>>>> >>>>>>>> All the best, >>>>>>>> Isabelle >>>>>>>> >>>>>>>> *Isabelle Davidian * >>>>>>>> >>>>>>>> VP Strategic Accounts >>>>>>>> >>>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>>> >>>>>>>> Toronto, ON, M5V 3T3 >>>>>>>> >>>>>>>> C: 647-309-8620 >>>>>>>> >>>>>>>> isabelle.davidian@ideonmedia.com >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> On Wed, Mar 11, 2026 at 11:59 AM Isabelle Davidian < >>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hey Jackie, >>>>>>>>> >>>>>>>>> Happy Hump Day! >>>>>>>>> >>>>>>>>> Re. Motion - we can apply the Motion Dollars to the tactic that >>>>>>>>> works best for you: Social Content, Article, or Activation. What's your >>>>>>>>> preference? >>>>>>>>> >>>>>>>>> We have a date! Roundhouse on Sunday, August 16th! >>>>>>>>> >>>>>>>>> Great news re. DoorDash too! Ford had expressed interest! Is there >>>>>>>>> anything we can provide to help with consideration there? >>>>>>>>> >>>>>>>>> All the best, >>>>>>>>> Isabelle >>>>>>>>> 647-309-8620 >>>>>>>>> >>>>>>>>> >>>>>>>>> On Wed, Mar 11, 2026 at 11:16 AM Jacqueline Chiu < >>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Isabelle, >>>>>>>>>> >>>>>>>>>> Hope you had a good weekend! >>>>>>>>>> >>>>>>>>>> Apologies for my delayed response on this. That’s fantastic we >>>>>>>>>> can utilize Motion for this! Would this go towards the social content, >>>>>>>>>> article, or activation. >>>>>>>>>> >>>>>>>>>> Is there a date that has been narrowed down for block party? >>>>>>>>>> >>>>>>>>>> Finally, just wanted to give you a heads up that we shared this >>>>>>>>>> with DoorDash internal team and they’re interested in learning more. TJ or >>>>>>>>>> Emma may reach out to yourself/Jess for more info 😊 >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> Jackie >>>>>>>>>> >>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>> >>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>> >>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>> >>>>>>>>>> 155 Queens Quay East >>>>>>>>>> >>>>>>>>>> Toronto, Ontario >>>>>>>>>> >>>>>>>>>> M5A 0W4 Canada >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> [image: Image] >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>>> Date: Thursday, March 5, 2026 at 2:09 PM >>>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>>> >>>>>>>>>> External: >>>>>>>>>> >>>>>>>>>> Hi Jackie, >>>>>>>>>> >>>>>>>>>> I hope you're having a great day. >>>>>>>>>> >>>>>>>>>> Reaching out to see if you have any questions about >>>>>>>>>> the below. I'm available for a meeting (in-person or virtual) at your >>>>>>>>>> convenience. >>>>>>>>>> >>>>>>>>>> Talk soon, >>>>>>>>>> Isabelle >>>>>>>>>> >>>>>>>>>> On Wed, Mar 4, 2026 at 4:14 PM Isabelle Davidian < >>>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Jackie, >>>>>>>>>>> >>>>>>>>>>> I'm pleased to share that we have the Complex Block Party event >>>>>>>>>>> sponsorship details for you below and attached! >>>>>>>>>>> >>>>>>>>>>> [image: image.png] >>>>>>>>>>> >>>>>>>>>>> Looking forward to your thoughts and feedback. >>>>>>>>>>> >>>>>>>>>>> Talk soon, >>>>>>>>>>> Isabelle >>>>>>>>>>> >>>>>>>>>>> *Isabelle Davidian * >>>>>>>>>>> >>>>>>>>>>> VP Strategic Accounts >>>>>>>>>>> >>>>>>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>>>>>> >>>>>>>>>>> Toronto, ON, M5V 3T3 >>>>>>>>>>> >>>>>>>>>>> C: 647-309-8620 >>>>>>>>>>> >>>>>>>>>>> isabelle.davidian@ideonmedia.com >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Fri, Feb 27, 2026 at 5:13 PM Isabelle Davidian < >>>>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey Jackie, >>>>>>>>>>>> >>>>>>>>>>>> Happy Friday! >>>>>>>>>>>> >>>>>>>>>>>> I'm working through these questions with our team. We'll have >>>>>>>>>>>> updates for you next week. >>>>>>>>>>>> >>>>>>>>>>>> Have a fabulous weekend and talk soon. >>>>>>>>>>>> >>>>>>>>>>>> Cheers, >>>>>>>>>>>> Isabelle >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Feb 26, 2026 at 5:03 PM Jacqueline Chiu < >>>>>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Isabelle, >>>>>>>>>>>>> >>>>>>>>>>>>> Happy Jr. Friday! >>>>>>>>>>>>> >>>>>>>>>>>>> Thank you for the updates. We presented to client this week >>>>>>>>>>>>> and are interested in exploring the $250K option further. We’re looking to >>>>>>>>>>>>> understand the following: >>>>>>>>>>>>> >>>>>>>>>>>>> - Budget breakdown (production for on-site activation, >>>>>>>>>>>>> media dollars, and which elements the Motion investment can cover) >>>>>>>>>>>>> - Is the cost for their experiential/sampling agency to >>>>>>>>>>>>> activate on site incremental or partially included in the $250K? >>>>>>>>>>>>> - Topline media plan and est. impressions >>>>>>>>>>>>> - Is it possible for client to sell their product on-site? >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Let me know if you have any questions on the above. Happy to >>>>>>>>>>>>> hop on a call to discuss! >>>>>>>>>>>>> >>>>>>>>>>>>> Best, >>>>>>>>>>>>> Jackie >>>>>>>>>>>>> >>>>>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>>>>> >>>>>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>>>>> >>>>>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>>>>> >>>>>>>>>>>>> 155 Queens Quay East >>>>>>>>>>>>> >>>>>>>>>>>>> Toronto, Ontario >>>>>>>>>>>>> >>>>>>>>>>>>> M5A 0W4 Canada >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> [image: Image] >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>>>>>> Date: Thursday, February 26, 2026 at 2:44 PM >>>>>>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> >>>>>>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>>>>>> >>>>>>>>>>>>> External: >>>>>>>>>>>>> >>>>>>>>>>>>> Hi Jackie, >>>>>>>>>>>>> >>>>>>>>>>>>> Isabelle again! >>>>>>>>>>>>> >>>>>>>>>>>>> We can also add social touchpoints to the $125K option! >>>>>>>>>>>>> >>>>>>>>>>>>> - Organic social stories promoting the event >>>>>>>>>>>>> - Dark post with amplification >>>>>>>>>>>>> >>>>>>>>>>>>> Let me know if I can provide anything else as you look to >>>>>>>>>>>>> solidify the next steps. >>>>>>>>>>>>> >>>>>>>>>>>>> Talk soon, >>>>>>>>>>>>> Isabelle >>>>>>>>>>>>> 647-309-8620 >>>>>>>>>>>>> >>>>>>>>>>>>> On

Morning Isabelle, Hope you had a good weekend! Apologies for my late response on this. Transparently we don’t have any new updates to share on Ferrero at the moment. That being said, if you have any updated decks for Family Style we’d love to circulate amongst our team! Best, Jackie JACQUELINE CHIU Manager, Media Partnerships WPP Media Sports + Entertainment Mobile: +1<tel:+14169671111>-647-619-0171 E: jacqueline.chiu@wppmedia.com<mailto:jacqueline.chiu@wppmedia.com> 155 Queens Quay East Toronto, Ontario M5A 0W4 Canada [Image] From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> Date: Tuesday, April 21, 2026 at 9:05 AM To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>; natalie.milne <natalie.milne@ideonmedia.com> Cc: Jes Biagioni <jes.biagioni@ideonmedia.com> Subject: Re: Ideon Follow Up x Complex Family Style External: Hi Jackie, I hope your week is going well. We're looking to give Complex an update on the Complex Family Style event. I'd love to book some time with you, together with my team, to learn more about how the evaluation process is coming along. What times are you available for a call today? Talk soon, Isabelle On Mon, Apr 13, 2026 at 12:50 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hey Jackie, I hope you had a great weekend. Wondering how the conversations are coming along for Ferrero x Ferrara and Complex Family Style. Shall we plan a connect soon to talk through? Looking forward to your updates. Cheers, Isabelle On Thu, Apr 2, 2026 at 1:28 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Jackie, Please find our response inline below and let us know if you have any questions. Thank you again for this exciting opportunity! To help us clarify a few points, we had some quick questions: * Social Content & Talent - can we explore taping into the partner restaurants/chefs as talent for the social content? Similar to what we discussed for Family Style. If not, do you have in-house talent or complex contributors we could consider? Our goal is to avoid traditional influencers. IDEON: We're looking to use Complex staff for our editorial and branded social content for the Block Party event. We're fleshing out the restaurant angle, and if we do bring on chef partners, we can absolutely include them in the social content. * XM “Candy Shop” Activation - How can we look at utilizing Motion dollars for this? Can we allocate them towards the hard costs of the activation setup? IDEON - Yes, this is definitely a possibility. The way we structured the GMM/Motion deal was focused on the social and media components, with the understanding that Ferrero would bring their own XM team for the activation itself, so those costs weren’t included in our proposal. That said, Ideon is meeting with the WPP XM team next week to discuss how we can collaborate and potentially apply Motion toward the XM portion of the event. If this is something Ferrero would like to explore, we're happy to circle back after that meeting next Thursday. * Now that we know this will be a 1 day event, are there any levers we can pull to showcase the client’s ROI? Can we include a BLS on this or email collection at the XM activation? Transparently, the client is a little hung up on the number of est. attendees. IDEON - The event itself is just one part of the overall sponsorship — the messaging will be extended through articles, social posts, sampling, and promotion. * For email collection, there are a few ways we can support this: * Email opt-in during ticket purchase * On-site contesting * A call-to-action within the sponsored article On Thu, Apr 2, 2026 at 9:58 AM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: Hi Jackie, Thanks for your continued patience as we work through the questions below. For more context, Natalie is in NYC meeting with the Complex team, which is adding some time to our reply. We'll be in touch. Cheers, Isabelle 647-309-8620 On Wed, Apr 1, 2026 at 12:32 PM Isabelle Davidian <isabelle.davidian@ideonmedia.com<mailto:isabelle.davidian@ideonmedia.com>> wrote: + @Natalie Milne<mailto:natalie.milne@ideonmedia.com> Hey Jackie, So true - long weekends really sneak up! We're regrouping on this internally. I'll get back to you shortly on the points below. Cheers, Isabelle

Hey Jackie jumping in! Sounds good, keep us posted. One thing I did want to flag is some of the client feedback we’re seeing around increasing sampling and getting product into more hands. We do have an updated solution to help with this by deploying brand ambassadors in key areas across Toronto to distribute samples and drive awareness of the product + event day-of. We can activate ambassadors at Union Station, The Well, Queens Quay, Sankofa Square, and Yorkville. I know total attendance numbers were a question earlier, so thought this could also help strengthen that part of the client conversation and extend reach beyond the event itself. Happy to jump on call if needed! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105

Hi Isabelle and Jess, Happy Friday! Unfortunately I have some bad news to share. After lengthy discussion with Ferrero they’ve decided not to move forward with Block Party. Thank you so much for your work on this, we were very excited about this opportunity and thought it would've been an exciting direction for the client. Hopefully we’ll find another opportunity to work on this. Best, Jackie JACQUELINE CHIU Manager, Media Partnerships WPP Media Sports + Entertainment Mobile: +1<tel:+14169671111>-647-619-0171 E: jacqueline.chiu@wppmedia.com<mailto:jacqueline.chiu@wppmedia.com> 155 Queens Quay East Toronto, Ontario M5A 0W4 Canada [Image]

Hi Jackie, Thank you again for championing this opportunity both internally at WPP and with the Ferrero clients. Can you share more details on why they chose not to move forward, please? The insights will help us tremendously. Also, keep us posted if there's an opportunity to pivot - for instance, we can have presence at the Ferrero x FIFA activation with our Complex Canada editorial team. This can include social posts with paid amplification! Always happy to book a brainstorm! Talk soon, Isabelle On Fri, May 1, 2026 at 10:33 AM Jacqueline Chiu < jacqueline.chiu@wppmedia.com> wrote: > Hi Isabelle and Jess, > > Happy Friday! > > Unfortunately I have some bad news to share. After lengthy discussion with > Ferrero they’ve decided not to move forward with Block Party. > > Thank you so much for your work on this, we were very excited about this > opportunity and thought it would've been an exciting direction for the > client. Hopefully we’ll find another opportunity to work on this. > > Best, > Jackie > > *JACQUELINE CHIU* > *Manager, Media Partnerships* > WPP Media Sports + Entertainment > > Mobile: +1 <+14169671111>-647-619-0171 > E: jacqueline.chiu@wppmedia.com > 155 Queens Quay East > Toronto, Ontario > M5A 0W4 Canada > > [image: Image] > > > From: Jes Biagioni <jes.biagioni@ideonmedia.com> > Date: Wednesday, April 22, 2026 at 12:56 PM > To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com> > Cc: isabelle.davidian <isabelle.davidian@ideonmedia.com>; natalie.milne < > natalie.milne@ideonmedia.com> > Subject: Re: Ideon Follow Up x Complex Family Style > > External: > > Hey Jackie jumping in! Sounds good, keep us posted. > > One thing I did want to flag is some of the client feedback we’re seeing > around increasing sampling and getting product into more hands. We do have > an updated solution to help with this by deploying brand ambassadors in key > areas across Toronto to distribute samples and drive awareness of the > product + event day-of. > > We can activate ambassadors at Union Station, The Well, Queens Quay, > Sankofa Square, and Yorkville. > > I know total attendance numbers were a question earlier, so thought this > could also help strengthen that part of the client conversation and extend > reach beyond the event itself. > > Happy to jump on call if needed! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Wed, Apr 22, 2026 at 11:02 AM Jacqueline Chiu < > jacqueline.chiu@wppmedia.com> wrote: > >> Morning Isabelle, >> >> Hope you had a good weekend! >> >> Apologies for my late response on this. Transparently we don’t have any >> new updates to share on Ferrero at the moment. That being said, if you have >> any updated decks for Family Style we’d love to circulate amongst our team! >> >> Best, >> Jackie >> >> *JACQUELINE CHIU* >> *Manager, Media Partnerships* >> >> WPP Media Sports + Entertainment >> >> >> Mobile: +1 <+14169671111>-647-619-0171 >> >> E: jacqueline.chiu@wppmedia.com >> >> 155 Queens Quay East >> >> Toronto, Ontario >> >> M5A 0W4 Canada >> >> >> >> [image: Image] >> >> >> >> >> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >> Date: Tuesday, April 21, 2026 at 9:05 AM >> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>; natalie.milne < >> natalie.milne@ideonmedia.com> >> Cc: Jes Biagioni <jes.biagioni@ideonmedia.com> >> Subject: Re: Ideon Follow Up x Complex Family Style >> >> External: >> >> Hi Jackie, >> >> I hope your week is going well. >> >> We're looking to give Complex an update on the Complex Family Style >> event. I'd love to book some time with you, together with my team, to >> learn more about how the evaluation process is coming along. >> >> What times are you available for a call today? >> >> Talk soon, >> Isabelle >> >> On Mon, Apr 13, 2026 at 12:50 PM Isabelle Davidian < >> isabelle.davidian@ideonmedia.com> wrote: >> >>> Hey Jackie, >>> >>> I hope you had a great weekend. >>> >>> Wondering how the conversations are coming along for Ferrero x Ferrara >>> and Complex Family Style. Shall we plan a connect soon to talk through? >>> Looking forward to your updates. >>> >>> Cheers, >>> Isabelle >>> >>> On Thu, Apr 2, 2026 at 1:28 PM Isabelle Davidian < >>> isabelle.davidian@ideonmedia.com> wrote: >>> >>>> Hi Jackie, >>>> >>>> Please find our response inline below and let us know if you have any >>>> questions. Thank you again for this exciting opportunity! >>>> >>>> To help us clarify a few points, we had some quick questions: >>>> >>>> - Social Content & Talent - can we explore taping into the partner >>>> restaurants/chefs as talent for the social content? Similar to what we >>>> discussed for Family Style. If not, do you have in-house talent or >>>> complex contributors we could consider? Our goal is to avoid traditional >>>> influencers. IDEON: We're looking to use Complex staff for our >>>> editorial and branded social content for the Block Party event. We're >>>> fleshing out the restaurant angle, and if we do bring on chef partners, we >>>> can absolutely include them in the social content. >>>> >>>> >>>> - XM “Candy Shop” Activation - How can we look at utilizing Motion >>>> dollars for this? Can we allocate them towards the hard costs of the >>>> activation setup? IDEON - Yes, this is definitely a possibility. The >>>> way we structured the GMM/Motion deal was focused on the social and media >>>> components, with the understanding that Ferrero would bring their >>>> own XM team for the activation itself, so those costs weren’t included in >>>> our proposal. That said, Ideon is meeting with the WPP XM team next >>>> week to discuss how we can collaborate and potentially apply Motion toward >>>> the XM portion of the event. If this is something Ferrero would >>>> like to explore, we're happy to circle back after that meeting next >>>> Thursday. >>>> >>>> >>>> - Now that we know this will be a 1 day event, are there any levers >>>> we can pull to showcase the client’s ROI? Can we include a BLS on this or >>>> email collection at the XM activation? Transparently, the client is a >>>> little hung up on the number of est. attendees. IDEON - The event >>>> itself is just one part of the overall sponsorship — the messaging >>>> will be extended through articles, social posts, sampling, and promotion. >>>> - >>>> >>>> For email collection, there are a few ways we can support this: >>>> - Email opt-in during ticket purchase >>>> - On-site contesting >>>> - A call-to-action within the sponsored article >>>> >>>> >>>> On Thu, Apr 2, 2026 at 9:58 AM Isabelle Davidian < >>>> isabelle.davidian@ideonmedia.com> wrote: >>>> >>>>> Hi Jackie, >>>>> >>>>> Thanks for your continued patience as we work through the questions >>>>> below. >>>>> For more context, Natalie is in NYC meeting with the Complex team, >>>>> which is adding some time to our reply. >>>>> >>>>> We'll be in touch. >>>>> >>>>> Cheers, >>>>> Isabelle >>>>> 647-309-8620 >>>>> >>>>> On Wed, Apr 1, 2026 at 12:32 PM Isabelle Davidian < >>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>> >>>>>> + @Natalie Milne <natalie.milne@ideonmedia.com> >>>>>> >>>>>> Hey Jackie, >>>>>> >>>>>> So true - long weekends really sneak up! >>>>>> >>>>>> We're regrouping on this internally. I'll get back to you shortly on >>>>>> the points below. >>>>>> >>>>>> Cheers, >>>>>> Isabelle >>>>>> >>>>>> >>>>>> On Wed, Apr 1, 2026 at 11:45 AM Jacqueline Chiu < >>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>> >>>>>>> Hey Isabelle, >>>>>>> >>>>>>> Likewise! A short week always sneaks up on me. >>>>>>> >>>>>>> Apologies for my delay on this! We had a good internal regroup and >>>>>>> there’s interest in exploring this further. However, the IAT has raised >>>>>>> concerns about potential overlap with their existing XM and influencer >>>>>>> strategies, and we want to ensure we’re not stepping on their toes. >>>>>>> >>>>>>> To help us clarify a few points, we had some quick questions: >>>>>>> >>>>>>> - Social Content & Talent - can we explore taping into the >>>>>>> partner restaurants/chefs as talent for the social content? Similar to what >>>>>>> we discussed for Family Style. If not, do you have in-house talent or >>>>>>> complex contributors we could consider? Our goal is to avoid traditional >>>>>>> influencers. >>>>>>> - XM “Candy Shop” Activation - How can we look at utilizing >>>>>>> Motion dollars for this? Can we allocate them towards the hard costs of the >>>>>>> activation setup? >>>>>>> - Now that we know this will be a 1 day event, are there any >>>>>>> levers we can pull to showcase the client’s ROI? Can we include a BLS on >>>>>>> this or email collection at the XM activation? Transparently, the client is >>>>>>> a little hung up on the number of est. attendees. >>>>>>> >>>>>>> >>>>>>> Let me know if you’d like to hop on a quick call! I’m available this >>>>>>> afternoon after 3pm or tomorrow 10-11am. >>>>>>> >>>>>>> Best, >>>>>>> Jackie >>>>>>> >>>>>>> *JACQUELINE CHIU* >>>>>>> *Manager, Media Partnerships* >>>>>>> >>>>>>> WPP Media Sports + Entertainment >>>>>>> >>>>>>> >>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>> >>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>> >>>>>>> 155 Queens Quay East >>>>>>> >>>>>>> Toronto, Ontario >>>>>>> >>>>>>> M5A 0W4 Canada >>>>>>> >>>>>>> >>>>>>> >>>>>>> [image: Image] >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>> Date: Wednesday, April 1, 2026 at 8:59 AM >>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>>>>> jes.biagioni@ideonmedia.com> >>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>> >>>>>>> External: >>>>>>> >>>>>>> Hey Jackie, >>>>>>> >>>>>>> I hope your short week is going well. >>>>>>> >>>>>>> Shall we set up a time next week to chat about Complex Block Party x >>>>>>> Ferrero/Ferrara? Shall we include Shafiq too? >>>>>>> >>>>>>> All the best, >>>>>>> Isabelle >>>>>>> >>>>>>> *Isabelle Davidian * >>>>>>> >>>>>>> VP Strategic Accounts >>>>>>> >>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>> >>>>>>> Toronto, ON, M5V 3T3 >>>>>>> >>>>>>> C: 647-309-8620 >>>>>>> >>>>>>> isabelle.davidian@ideonmedia.com >>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Tue, Mar 24, 2026 at 2:23 PM Isabelle Davidian < >>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>> >>>>>>>> *Looping in *@Jes Biagioni <jes.biagioni@ideonmedia.com>* given >>>>>>>> she has an update with Tal and Daniel regarding Motion tomorrow* >>>>>>>> >>>>>>>> Hi Jackie, >>>>>>>> >>>>>>>> The transparency is always appreciated. When the conversation with >>>>>>>> Ferrero regarding the Complex Block Party is had, know that we're around to >>>>>>>> help provide additional information, jump into presentations as needed etc. >>>>>>>> >>>>>>>> Ford would be an exciting partner, too! >>>>>>>> >>>>>>>> Looking forward to learning more once you have more clarity. >>>>>>>> >>>>>>>> All the best, >>>>>>>> Isabelle >>>>>>>> 647-309-8620 >>>>>>>> >>>>>>>> >>>>>>>> On Tue, Mar 24, 2026 at 12:42 PM Jacqueline Chiu < >>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Isabelle, >>>>>>>>> >>>>>>>>> Hope you had a good weekend! >>>>>>>>> >>>>>>>>> So sorry for my delayed response on this. Transparently our >>>>>>>>> conversations with Ferrero have been put on hold as client wanted to >>>>>>>>> prioritize their World Cup partnership planning. We’re looking to regroup >>>>>>>>> with the planning team on this proposal this week and am aiming to follow >>>>>>>>> up with an update over the next few days. >>>>>>>>> >>>>>>>>> I’ve also put this in front of the Ford planning team for >>>>>>>>> consideration. However, their budgets are shifting around so this one is >>>>>>>>> more up in the air. >>>>>>>>> >>>>>>>>> Sorry again for the lack up response on this! Hoping to get more >>>>>>>>> clarity soon. >>>>>>>>> >>>>>>>>> Best, >>>>>>>>> Jackie >>>>>>>>> >>>>>>>>> *JACQUELINE CHIU* >>>>>>>>> *Manager, Media Partnerships* >>>>>>>>> >>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>> >>>>>>>>> >>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>> >>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>> >>>>>>>>> 155 Queens Quay East >>>>>>>>> >>>>>>>>> Toronto, Ontario >>>>>>>>> >>>>>>>>> M5A 0W4 Canada >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> [image: Image] >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.com> >>>>>>>>> Date: Monday, March 23, 2026 at 1:39 PM >>>>>>>>> To: Jacqueline Chiu <jacqueline.chiu@wppmedia.com>, Jes Biagioni < >>>>>>>>> jes.biagioni@ideonmedia.com> >>>>>>>>> Subject: Re: Ideon Follow Up x Complex Family Style >>>>>>>>> >>>>>>>>> External: >>>>>>>>> >>>>>>>>> Hi Jackie, >>>>>>>>> >>>>>>>>> I hope you had a lovely weekend. >>>>>>>>> >>>>>>>>> I'm wondering if you have updates to share with regard to the >>>>>>>>> Ferrero/Ferrara x Complex Block Party program. Is there any additional >>>>>>>>> information we can arm you with? Looking forward to your updates. >>>>>>>>> >>>>>>>>> Thank you, >>>>>>>>> Isabelle >>>>>>>>> 647-309-8620 >>>>>>>>> >>>>>>>>> On Fri, Mar 13, 2026 at 11:01 AM Isabelle Davidian < >>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> + @Jes Biagioni <jes.biagioni@ideonmedia.com> >>>>>>>>>> >>>>>>>>>> Hi Jackie, >>>>>>>>>> >>>>>>>>>> Happy Friday! I missed you at Noyan's goodbye party yesterday, as >>>>>>>>>> I was at an IAB event on the other side of town. I'm sure it was a great >>>>>>>>>> time, but bittersweet when you realized why you were all gathering! >>>>>>>>>> >>>>>>>>>> Let us know if you have any updates or additional questions on >>>>>>>>>> the Ferrero/Ferrara x Complex Block Party program! Also, if there are >>>>>>>>>> inquiries from Ford, DoorDash, and any other advertisers. >>>>>>>>>> >>>>>>>>>> All the best, >>>>>>>>>> Isabelle >>>>>>>>>> >>>>>>>>>> *Isabelle Davidian * >>>>>>>>>> >>>>>>>>>> VP Strategic Accounts >>>>>>>>>> >>>>>>>>>> 36 Blue Jays Way, Suite 1508 >>>>>>>>>> >>>>>>>>>> Toronto, ON, M5V 3T3 >>>>>>>>>> >>>>>>>>>> C: 647-309-8620 >>>>>>>>>> >>>>>>>>>> isabelle.davidian@ideonmedia.com >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Wed, Mar 11, 2026 at 11:59 AM Isabelle Davidian < >>>>>>>>>> isabelle.davidian@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Jackie, >>>>>>>>>>> >>>>>>>>>>> Happy Hump Day! >>>>>>>>>>> >>>>>>>>>>> Re. Motion - we can apply the Motion Dollars to the tactic that >>>>>>>>>>> works best for you: Social Content, Article, or Activation. What's your >>>>>>>>>>> preference? >>>>>>>>>>> >>>>>>>>>>> We have a date! Roundhouse on Sunday, August 16th! >>>>>>>>>>> >>>>>>>>>>> Great news re. DoorDash too! Ford had expressed interest! Is >>>>>>>>>>> there anything we can provide to help with consideration there? >>>>>>>>>>> >>>>>>>>>>> All the best, >>>>>>>>>>> Isabelle >>>>>>>>>>> 647-309-8620 >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Wed, Mar 11, 2026 at 11:16 AM Jacqueline Chiu < >>>>>>>>>>> jacqueline.chiu@wppmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Isabelle, >>>>>>>>>>>> >>>>>>>>>>>> Hope you had a good weekend! >>>>>>>>>>>> >>>>>>>>>>>> Apologies for my delayed response on this. That’s fantastic we >>>>>>>>>>>> can utilize Motion for this! Would this go towards the social content, >>>>>>>>>>>> article, or activation. >>>>>>>>>>>> >>>>>>>>>>>> Is there a date that has been narrowed down for block party? >>>>>>>>>>>> >>>>>>>>>>>> Finally, just wanted to give you a heads up that we shared this >>>>>>>>>>>> with DoorDash internal team and they’re interested in learning more. TJ or >>>>>>>>>>>> Emma may reach out to yourself/Jess for more info 😊 >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> Jackie >>>>>>>>>>>> >>>>>>>>>>>> *JACQUELINE CHIU* >>>>>>>>>>>> *Manager, Media Partnerships* >>>>>>>>>>>> >>>>>>>>>>>> WPP Media Sports + Entertainment >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Mobile: +1 <+14169671111>-647-619-0171 >>>>>>>>>>>> >>>>>>>>>>>> E: jacqueline.chiu@wppmedia.com >>>>>>>>>>>> >>>>>>>>>>>> 155 Queens Quay East >>>>>>>>>>>> >>>>>>>>>>>> Toronto, Ontario >>>>>>>>>>>> >>>>>>>>>>>> M5A 0W4 Canada >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> [image: Image] >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> From: Isabelle Davidian <isabelle.davidian@ideonmedia.co

Thanks Jes! Get Outlook for iOS<https://aka.ms/o0ukef> ________________________________ From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: Tuesday, March 31, 2026 5:00:08 PM To: Rama Karnik <rama.karnik@wppmedia.com> Subject: Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) Upcoming Brief External: It really depends how quickly the influencers respond! They sometimes can take a few days but I’ll keep you posted! On Tue, Mar 31, 2026 at 4:58 PM Rama Karnik <rama.karnik@wppmedia.com<mailto:rama.karnik@wppmedia.com>> wrote: Thanks Jes! I am meeting with client at 1 pm tomorrow- do you think we can have an update by then? LMK- thanks! Rama Rama Karnik (She/her) Senior Manager, Media Partnerships <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> Mobile : +1(519)722-1831 155 Queens Quay East, 11th Floor <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> Toronto, Ontario, Canada M5A 0B5<https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> https://www.wppmedia.com/ [WPP Media] [cid:ii_19d45b19c6a11bfad143] We work flexibly at GroupM. If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. Please only read or reply during your standard business hours.

A bit of an update, we heard back from all 3! Jonathan Fortin already has a contract in the landscaping field this spring and would have to pass on the opportunity. Both Sansdrick Lavoie and Bastien Carriere referred us to their agents. We emailed both agents and I'll let you know as soon as I hear back from them! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Tue, Mar 31, 2026 at 8:10 PM Rama Karnik <rama.karnik@wppmedia.com> wrote: > Thanks Jes! > > Get Outlook for iOS <https://aka.ms/o0ukef> > ------------------------------ > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, March 31, 2026 5:00:08 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > External: > > It really depends how quickly the influencers respond! They sometimes can > take a few days but I’ll keep you posted! > > On Tue, Mar 31, 2026 at 4:58 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Thanks Jes! I am meeting with client at 1 pm tomorrow- do you think we can > have an update by then? > > LMK- thanks! > > Rama > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https://www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 31, 2026 4:57 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Confirming my team has reached out! Stay tuned for when we hear back :) > > > > > > On Tue, Mar 31, 2026 at 12:04 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Thanks Jes! > > > > Get Outlook for iOS > <https://urldefense.com/v3/__https:/aka.ms/o0ukef__;!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHhnw13zu$> > ------------------------------ > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, March 31, 2026 11:39:32 AM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Hey Rama, > > I’ve connected with my team about doing a warm outreach. Typically, we > don’t approach influencers until a campaign is confirmed, which is why we > usually provide a more directional talent list. That said, I'm seeing if > the team can make an exception and reach out in this case. > > Will keep you posted, stay tuned! > > Jes > > <https://urldefense.com/v3/__https://www.google.com/maps/search/36*0D*0A*Blue*Jays*Way,*Suite*1508**A0D*0A*Toronto,*0D*0A*ON*M5V*3T3?entry=gmail&source=g__;JSUrKysrKyslJSslJSsrKw!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSP48Ujlw$> > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Mon, Mar 30, 2026 at 4:12 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hi Jes, > > Hope all is well! > > Thanks so much for sharing these. We connected with the client and they > really liked Cynthia, but they would still like to consider some other > options given below. > > Names > > Jonathan Fortin > > jonathan_fortin_ > > 133k > > Bastien Carriere > > bastiencarriere_ > > Sasdrick Lavoie > > sansdricklavoie > > 106K > > > > Can we reach out to these names to see if they can be included? LMK, > thanks! > > > > Rama > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > <https://urldefense.com/v3/__https://www.google.com/maps/search/155*0D*0A*Queens*Quay*East,*11th*Floor**B0D*0A*Toronto,*0D*0A*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;JSUrKysrKysrJSUrJSUrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSDGCaMNN$> > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 26, 2026 1:39 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > No prob! > > > > See the attached updated deck, now with ER rates! I'm waiting to hear back > on lawn content - our team is a few people down this week, so requests are > taking a bit more time. Stay tuned! > > > > > *Jes Biagioni *SVP of Sales > > > > <https://urldefense.com/v3/__https://www.google.com/maps/search/36*0D*0A*Blue*Jays*Way,*Suite*1508**A0D*0A*Toronto,*0D*0A*ON*M5V*3T3?entry=gmail&source=g__;JSUrKysrKyslJSslJSsrKw!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSP48Ujlw$> > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Thu, Mar 26, 2026 at 11:31 AM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hi Jes! > > Thanks so much- these are great! I just need 2 things more from you 😊 > > 1. Engagement rate for all the options (IG or TT) > 2. Links to already existing Lawn content on each of these talent option’s > profiles if any > > Can you please share? LMK, thanks! > > Rama > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > <https://urldefense.com/v3/__https://www.google.com/maps/search/155*0D*0A*Queens*Quay*East,*11th*Floor**B0D*0A*Toronto,*0D*0A*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;JSUrKysrKysrJSUrJSUrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSDGCaMNN$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 25, 2026 4:11 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Hey Rama, > > > > Happy Hump Day! > > Please see attached our revised proposal and investment overview! We’ve > included a few different options and did our best to align with your > request for homeowners with a green thumb. We’ve also added some > Quebec-based public figures with strong, influential voices. > > I’ll be on standby for any questions. I’ll actually be at your office > tomorrow with Adidas from 12-1 PM, but happy to connect after if you’d like > to walk through everything together! > > Cheers, > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > C (647) 238 5105 > > > > <https://urldefense.com/v3/__https://www.google.com/maps/search/36*0D*0A*Blue*Jays*Way,*Suite*1508**A0D*0A*Toronto,*0D*0A*ON*M5V*3T3?entry=gmail&source=g__;JSUrKysrKyslJSslJSsrKw!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSP48Ujlw$> > > > > *[image: Image removed by sender.]* > > > > > > On Fri, Mar 20, 2026 at 5:06 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hi Jes! > > Thanks so much for the quick call! > > In terms of requirements, we’re looking for influencers who: > > > > - Are based in QC and have French content (should be able to create FR > content) > - Have family-style content (parents/household dynamic) > - Own a house with a lawn > - Have some lawn/gardening-related content on their page, but it's not > their personality/ main content. For eg., they grow veggies in their garden > which they use for cooking/ annual lawn beautification, etc. > - Are active on Instagram and/or TikTok (ideally both) > - Can deliver credible, natural recommendations within their content > - Someone authentic and genuine- who people can relate to vs look up > to. > - Popular face in QC > - Has a very friendly warm vibe, and have the power to influence > Quebecors > - Recommendation vs Promotion in their key messaging (client doesn’t > want their content to look paid)- my apologies, I know this is a weird ask > 😝 > > Scope-wise on social, we’re looking at: > > > > - 4–5 short-form videos (Reels) > - A couple of supporting static posts > - Organic posting on talent social > - Boosting the posts > > Budget is in the range of *$65k- 70k*, including everything. Wondering if > we could share some strong influencer UGC, social opportunities by > Wednesday EOD, 25th March? > > Thanks so much and hope u have so much fun seeing the DJ! 😊 > Rama > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > <https://urldefense.com/v3/__https://www.google.com/maps/search/155*0D*0A*Queens*Quay*East,*11th*Floor**B0D*0A*Toronto,*0D*0A*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;JSUrKysrKysrJSUrJSUrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSDGCaMNN$> > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 20, 2026 4:35 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Hey Rama! Just making sure this time still works for you? > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > <https://urldefense.com/v3/__https://www.google.com/maps/search/36*0D*0A*Blue*Jays*Way,*Suite*1508**A0D*0A*Toronto,*0D*0A*ON*M5V*3T3?entry=gmail&source=g__;JSUrKysrKyslJSslJSsrKw!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSP48Ujlw$> > > > > > > On Fri, Mar 20, 2026 at 8:54 AM Jes Biagioni <jes.biagioni@ideonmedia.com> > wrote: > > Invite sent!! > > > > On Fri, Mar 20, 2026 at 8:48 AM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Ok then let’s do 4.30 :) > > > > Get Outlook for iOS > <https://urldefense.com/v3/__https:/aka.ms/o0ukef__;!!MOA0!cdD5C2wGhUwMKSQQprRAmi04spcX1X-yVy-MKBTg6ZwPwyUvEcqFwJ6FvKt0ZGdQR2WuH9HHGtyNCJh4fHn9svlL1PYK$> > ------------------------------ > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Friday, March 20, 2026 8:00:00 AM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Br

+ @Shafiq Lalani<mailto:shafiq.lalani@wppmedia.com> to cover for me while I am OOO Rama Karnik (She/her) Senior Manager, Media Partnerships Mobile : +1(519)722-1831 155 Queens Quay East, 11th Floor Toronto, Ontario, Canada M5A 0B5 https://www.wppmedia.com/ [WPP Media] [cid:image002.png@01DCC296.61A0BFC0] We work flexibly at GroupM. If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. Please only read or reply during your standard business hours. From: Jes Biagioni <jes.biagioni@ideonmedia.com> Sent: April 1, 2026 1:03 PM To: Rama Karnik <rama.karnik@wppmedia.com> Subject: Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) Upcoming Brief External: Complete understand Rama, thanks for clarifying. I’ve let my team know! Stay tuned for updates.

Hey Jes- any update on the talent? Are the client provided names interested? Pls lmk. Thanks Get Outlook for iOS<https://aka.ms/o0ukef> ________________________________ From: Rama Karnik <rama.karnik@wppmedia.com> Sent: Thursday, April 2, 2026 11:46:48 AM To: Jes Biagioni <jes.biagioni@ideonmedia.com>; Shafiq Lalani <shafiq.lalani@wppmedia.com> Subject: RE: Scotts Lawn x Apartment Therapy Media (Ideon Media) Upcoming Brief + @Shafiq Lalani<mailto:shafiq.lalani@wppmedia.com> to cover for me while I am OOO Rama Karnik (She/her) Senior Manager, Media Partnerships Mobile : +1(519)722-1831 155 Queens Quay East, 11th Floor Toronto, Ontario, Canada M5A 0B5 https://www.wppmedia.com/ [WPP Media] [cid:image002.png@01DCC296.61A0BFC0] We work flexibly at GroupM. If you receive an email from me outside of standard business hours, I'm sending it at a time that suits my agile schedule. Please only read or reply during your standard business hours.

Hey Rama! Still waiting on an update from Bastien and Sasdrick is interested, we're just waiting on exact pricing details. As soon as I hear back I'll update you and Shafiq. We've stressed to them the urgency of this! *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Apr 2, 2026 at 2:46 PM Rama Karnik <rama.karnik@wppmedia.com> wrote: > Hey Jes- any update on the talent? Are the client provided names > interested? Pls lmk. Thanks > > Get Outlook for iOS <https://aka.ms/o0ukef> > ------------------------------ > *From:* Rama Karnik <rama.karnik@wppmedia.com> > *Sent:* Thursday, April 2, 2026 11:46:48 AM > *To:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Shafiq Lalani < > shafiq.lalani@wppmedia.com> > *Subject:* RE: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > + @Shafiq Lalani <shafiq.lalani@wppmedia.com> to cover for me while I am > OOO > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > > Toronto, Ontario, Canada M5A 0B5 > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* April 1, 2026 1:03 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Complete understand Rama, thanks for clarifying. I’ve let my team know! > Stay tuned for updates. > > > > On Wed, Apr 1, 2026 at 11:31 AM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hi Jes, > > Please continue exploring options on your end as well. Just to clarify, > the additional talent options shared by the client are something we’re > reviewing to compare impressions. The original options you sent are still > with the client, and we’re awaiting their feedback. > > If the proposal moves forward, we may be able to secure additional budget. > > Let me know if you have any concerns on your side- I’m happy to discuss. > We definitely don’t want your team spending time on this without a clear > path forward. > > Thanks! > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!cRwI-Fc3arTbEJcngX9oHFFYTyQMLwcvrB3DvmFCRWTgOxSWXNuK2re7IozP7a_ADuXwdmmiuWpUHar45r_UddV-67QG$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!cRwI-Fc3arTbEJcngX9oHFFYTyQMLwcvrB3DvmFCRWTgOxSWXNuK2re7IozP7a_ADuXwdmmiuWpUHar45r_UddV-67QG$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* April 1, 2026 11:23 AM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Should we still be looking into it? Their agent is now asking us details > since we’re asking about the same campaign. > > > > I’m also getting pushback from my team on their time on this, if it’s > something your team is going to handle internally. > > > > Let me know your thoughts. > > > > On Wed, Apr 1, 2026 at 11:01 AM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hey Jes, yes- the influencer team is looking into some talent options as > well, there might be some overlap there. > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fM9FzhNrOoLB871v-VUrJh2IIBVBa39qYfpllipnDiXXRrwfnF7x6H1ydftEQjo8Gib9-Jj0SCOgZ4ThpUzQijFoZDGK$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fM9FzhNrOoLB871v-VUrJh2IIBVBa39qYfpllipnDiXXRrwfnF7x6H1ydftEQjo8Gib9-Jj0SCOgZ4ThpUzQijFoZDGK$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* April 1, 2026 10:59 AM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > We've already heard back from one agency, but I have a question for you > before I respond. > > > > Sansdrick's agency is apparently already negotiating with WPP Media for a > collab involving Scott's Canada and Miracle-Gro products. > > > > Is your team looking into this? > > > > On Wed, Apr 1, 2026 at 10:53 AM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Thanks Jes- will stay tuned! > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIQ-ktrZs$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIQ-ktrZs$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* April 1, 2026 10:35 AM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > A bit of an update, we heard back from all 3! > > > Jonathan Fortin already has a contract in the landscaping field this > spring and would have to pass on the opportunity. > > Both Sansdrick Lavoie and Bastien Carriere referred us to their agents. We > emailed both agents and I'll let you know as soon as I hear back from them! > > > > *Jes Biagioni* > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*0D*0A*Blue*Jays*Way,*Suite*1508**A0D*0A*Toronto,*0D*0A*ON*M5V*3T3?entry=gmail&source=g__;JSUrKysrKyslJSslJSsrKw!!MOA0!fM9FzhNrOoLB871v-VUrJh2IIBVBa39qYfpllipnDiXXRrwfnF7x6H1ydftEQjo8Gib9-Jj0SCOgZ4ThpUzQigdef9At$> > SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIbBHv2Zv$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIbBHv2Zv$> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Tue, Mar 31, 2026 at 8:10 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Thanks Jes! > > > > Get Outlook for iOS > <https://urldefense.com/v3/__https:/aka.ms/o0ukef__;!!MOA0!eJCQzzVZk1WR4pAYgYVA9ziVifxjMenB-irCeQGkzZMnhttj1DFE0QQSqj289b3iANLh0l0caQMB_6H2FPYw0HsdnHUd$> > ------------------------------ > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, March 31, 2026 5:00:08 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > It really depends how quickly the influencers respond! They sometimes can > take a few days but I’ll keep you posted! > > > > On Tue, Mar 31, 2026 at 4:58 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Thanks Jes! I am meeting with client at 1 pm tomorrow- do you think we can > have an update by then? > > LMK- thanks! > > Rama > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> > > https://www.wppmedia.com/ > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*0D*0A*Queens*Quay*East,*11th*Floor**B0D*0A*Toronto,*0D*0A*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;JSUrKysrKysrJSUrJSUrKysr!!MOA0!cRwI-Fc3arTbEJcngX9oHFFYTyQMLwcvrB3DvmFCRWTgOxSWXNuK2re7IozP7a_ADuXwdmmiuWpUHar45r_UdaCKulvb$> > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 31, 2026 4:57 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Confirming my team has reached out! Stay tuned for when we hear back :) > > > > > > On Tue, Mar 31, 2026 at 12:04 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Thanks Jes! > > > > Get Outlook for iOS > <https://urldefense.com/v3/__https:/aka.ms/o0ukef__;!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHhnw13zu$> > ------------------------------ > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* Tuesday, March 31, 2026 11:39:32 AM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > Hey Rama, > > I’ve connected with my team about doing a warm outreach. Typically, we > don’t approach influencers until a campaign is confirmed, which is why we > usually provide a more directional talent list. That said, I'm seeing if > the team can make an exception and reach out in this case. > > Will keep you posted, stay tuned! > > Jes > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Mon, Mar 30, 2026 at 4:12 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hi Jes, > > Hope all is well! > > Thanks so much for sharing these. We connected with the client and they > really liked Cynthia, but they would still like to consider some other > options given below. > > Names > > Jonathan Fortin > > jonathan_fortin_ > > 133k > > Bastien Carriere > > bastiencarriere_ > > Sasdrick Lavoie > > sansdricklavoie > > 106K > > > > Can we reach out to these names to see if they can be included? LMK, > thanks! > > > > Rama > > > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > https://www.wppmedia.com/ > > > > [image: WPP Media] > > > > > > > > *We work flexibly at GroupM.** If you receive an email from me outside of > standard business hours, I'm sending it at a time that suits my agile > schedule. Please only read or reply during your standard business hours.* > > > > *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> > *Sent:* March 26, 2026 1:39 PM > *To:* Rama Karnik <rama.karnik@wppmedia.com> > *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) > Upcoming Brief > > > > *External:* > > > > No prob! > > > > See the attached updated deck, now with ER rates! I'm waiting to hear back > on lawn content - our team is a few people down this week, so requests are > taking a bit more time. Stay tuned! > > > > > *Jes Biagioni *SVP of Sales > > > > 36 Blue Jays Way, Suite 1508 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > Toronto, ON M5V 3T3 > <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> > > C (647) 238 5105 > > > > *[image: Image removed by sender.]* > > > > > > On Thu, Mar 26, 2026 at 11:31 AM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > > Hi Jes! > > Thanks so much- these are great! I just need 2 things more from you 😊 > > 1. Engagement rate for all the options (IG or TT) > 2. Links to already existing Lawn content on each of these talent option’s > profiles if any > > Can you please share? LMK, thanks! > > Rama > > Rama Karnik (She/her) > > *Senior Manager, Media Partnerships* > > Mobile : +1(519)722-1831 > > 155 Queens Quay East, 11th Floor > <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> > > Toronto, Ontario, Canada M5A 0B5 > <https://urldefense.com/v3/__https:/www.google.com/maps/search

Hey Rama and Shafiq, Hope you had a great long weekend! Confirming Sansdrick is interested and fits within the proposed budget, we initially shared - attaching again for reference! We still haven't heard back from Bastien and have followed up again. Let me know if you have any questions. Jes *Jes Biagioni *SVP of Sales 36 Blue Jays Way, Suite 1508 Toronto, ON M5V 3T3 C (647) 238 5105 On Thu, Apr 2, 2026 at 2:49 PM Jes Biagioni <jes.biagioni@ideonmedia.com> wrote: > Hey Rama! Still waiting on an update from Bastien and Sasdrick is > interested, we're just waiting on exact pricing details. > > As soon as I hear back I'll update you and Shafiq. We've stressed to them > the urgency of this! > > > *Jes Biagioni *SVP of Sales > > > 36 Blue Jays Way, Suite 1508 > Toronto, ON M5V 3T3 > > C (647) 238 5105 > > > > > On Thu, Apr 2, 2026 at 2:46 PM Rama Karnik <rama.karnik@wppmedia.com> > wrote: > >> Hey Jes- any update on the talent? Are the client provided names >> interested? Pls lmk. Thanks >> >> Get Outlook for iOS <https://aka.ms/o0ukef> >> ------------------------------ >> *From:* Rama Karnik <rama.karnik@wppmedia.com> >> *Sent:* Thursday, April 2, 2026 11:46:48 AM >> *To:* Jes Biagioni <jes.biagioni@ideonmedia.com>; Shafiq Lalani < >> shafiq.lalani@wppmedia.com> >> *Subject:* RE: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> + @Shafiq Lalani <shafiq.lalani@wppmedia.com> to cover for me while I am >> OOO >> >> >> >> Rama Karnik (She/her) >> >> *Senior Manager, Media Partnerships* >> >> Mobile : +1(519)722-1831 >> >> 155 Queens Quay East, 11th Floor >> >> Toronto, Ontario, Canada M5A 0B5 >> >> https://www.wppmedia.com/ >> >> >> >> [image: WPP Media] >> >> >> >> >> >> >> >> *We work flexibly at GroupM.** If you receive an email from me outside >> of standard business hours, I'm sending it at a time that suits my agile >> schedule. Please only read or reply during your standard business hours.* >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* April 1, 2026 1:03 PM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> Complete understand Rama, thanks for clarifying. I’ve let my team know! >> Stay tuned for updates. >> >> >> >> On Wed, Apr 1, 2026 at 11:31 AM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Hi Jes, >> >> Please continue exploring options on your end as well. Just to clarify, >> the additional talent options shared by the client are something we’re >> reviewing to compare impressions. The original options you sent are still >> with the client, and we’re awaiting their feedback. >> >> If the proposal moves forward, we may be able to secure additional budget. >> >> Let me know if you have any concerns on your side- I’m happy to discuss. >> We definitely don’t want your team spending time on this without a clear >> path forward. >> >> Thanks! >> >> >> >> Rama Karnik (She/her) >> >> *Senior Manager, Media Partnerships* >> >> Mobile : +1(519)722-1831 >> >> 155 Queens Quay East, 11th Floor >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!cRwI-Fc3arTbEJcngX9oHFFYTyQMLwcvrB3DvmFCRWTgOxSWXNuK2re7IozP7a_ADuXwdmmiuWpUHar45r_UddV-67QG$> >> >> Toronto, Ontario, Canada M5A 0B5 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!cRwI-Fc3arTbEJcngX9oHFFYTyQMLwcvrB3DvmFCRWTgOxSWXNuK2re7IozP7a_ADuXwdmmiuWpUHar45r_UddV-67QG$> >> >> https://www.wppmedia.com/ >> >> >> >> [image: WPP Media] >> >> >> >> >> >> >> >> *We work flexibly at GroupM.** If you receive an email from me outside >> of standard business hours, I'm sending it at a time that suits my agile >> schedule. Please only read or reply during your standard business hours.* >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* April 1, 2026 11:23 AM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> Should we still be looking into it? Their agent is now asking us details >> since we’re asking about the same campaign. >> >> >> >> I’m also getting pushback from my team on their time on this, if it’s >> something your team is going to handle internally. >> >> >> >> Let me know your thoughts. >> >> >> >> On Wed, Apr 1, 2026 at 11:01 AM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Hey Jes, yes- the influencer team is looking into some talent options as >> well, there might be some overlap there. >> >> >> >> Rama Karnik (She/her) >> >> *Senior Manager, Media Partnerships* >> >> Mobile : +1(519)722-1831 >> >> 155 Queens Quay East, 11th Floor >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fM9FzhNrOoLB871v-VUrJh2IIBVBa39qYfpllipnDiXXRrwfnF7x6H1ydftEQjo8Gib9-Jj0SCOgZ4ThpUzQijFoZDGK$> >> >> Toronto, Ontario, Canada M5A 0B5 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fM9FzhNrOoLB871v-VUrJh2IIBVBa39qYfpllipnDiXXRrwfnF7x6H1ydftEQjo8Gib9-Jj0SCOgZ4ThpUzQijFoZDGK$> >> >> https://www.wppmedia.com/ >> >> >> >> [image: WPP Media] >> >> >> >> >> >> >> >> *We work flexibly at GroupM.** If you receive an email from me outside >> of standard business hours, I'm sending it at a time that suits my agile >> schedule. Please only read or reply during your standard business hours.* >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* April 1, 2026 10:59 AM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> We've already heard back from one agency, but I have a question for you >> before I respond. >> >> >> >> Sansdrick's agency is apparently already negotiating with WPP Media for a >> collab involving Scott's Canada and Miracle-Gro products. >> >> >> >> Is your team looking into this? >> >> >> >> On Wed, Apr 1, 2026 at 10:53 AM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Thanks Jes- will stay tuned! >> >> >> >> Rama Karnik (She/her) >> >> *Senior Manager, Media Partnerships* >> >> Mobile : +1(519)722-1831 >> >> 155 Queens Quay East, 11th Floor >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIQ-ktrZs$> >> >> Toronto, Ontario, Canada M5A 0B5 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIQ-ktrZs$> >> >> https://www.wppmedia.com/ >> >> >> >> [image: WPP Media] >> >> >> >> >> >> >> >> *We work flexibly at GroupM.** If you receive an email from me outside >> of standard business hours, I'm sending it at a time that suits my agile >> schedule. Please only read or reply during your standard business hours.* >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* April 1, 2026 10:35 AM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> A bit of an update, we heard back from all 3! >> >> >> Jonathan Fortin already has a contract in the landscaping field this >> spring and would have to pass on the opportunity. >> >> Both Sansdrick Lavoie and Bastien Carriere referred us to their agents. >> We emailed both agents and I'll let you know as soon as I hear back from >> them! >> >> >> >> *Jes Biagioni* >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*0D*0A*Blue*Jays*Way,*Suite*1508**A0D*0A*Toronto,*0D*0A*ON*M5V*3T3?entry=gmail&source=g__;JSUrKysrKyslJSslJSsrKw!!MOA0!fM9FzhNrOoLB871v-VUrJh2IIBVBa39qYfpllipnDiXXRrwfnF7x6H1ydftEQjo8Gib9-Jj0SCOgZ4ThpUzQigdef9At$> >> SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIbBHv2Zv$> >> >> Toronto, ON M5V 3T3 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!Yc6QrKPDTBFaVZWRUHSaJWJvx6R77B_H_0fJl4KhC1wIzMsrVwgdl09yLAw78B05AYLwELoOiNCp9HdwC0rJIbBHv2Zv$> >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> On Tue, Mar 31, 2026 at 8:10 PM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Thanks Jes! >> >> >> >> Get Outlook for iOS >> <https://urldefense.com/v3/__https:/aka.ms/o0ukef__;!!MOA0!eJCQzzVZk1WR4pAYgYVA9ziVifxjMenB-irCeQGkzZMnhttj1DFE0QQSqj289b3iANLh0l0caQMB_6H2FPYw0HsdnHUd$> >> ------------------------------ >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* Tuesday, March 31, 2026 5:00:08 PM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> It really depends how quickly the influencers respond! They sometimes can >> take a few days but I’ll keep you posted! >> >> >> >> On Tue, Mar 31, 2026 at 4:58 PM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Thanks Jes! I am meeting with client at 1 pm tomorrow- do you think we >> can have an update by then? >> >> LMK- thanks! >> >> Rama >> >> >> >> Rama Karnik (She/her) >> >> *Senior Manager, Media Partnerships* >> >> Mobile : +1(519)722-1831 >> >> 155 Queens Quay East, 11th Floor >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> >> >> Toronto, Ontario, Canada M5A 0B5 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!Z6KaHQBPdu09_G-mXg5UZK8TvYyeKTnrJI5PmzI2DSjHVTEM2KtDu0rp5bIx6PdclPk1eJ0sZQOJJJkBswqjSJbDWAA5$> >> >> https://www.wppmedia.com/ >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*0D*0A*Queens*Quay*East,*11th*Floor**B0D*0A*Toronto,*0D*0A*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;JSUrKysrKysrJSUrJSUrKysr!!MOA0!cRwI-Fc3arTbEJcngX9oHFFYTyQMLwcvrB3DvmFCRWTgOxSWXNuK2re7IozP7a_ADuXwdmmiuWpUHar45r_UdaCKulvb$> >> >> >> >> [image: WPP Media] >> >> >> >> >> >> >> >> *We work flexibly at GroupM.** If you receive an email from me outside >> of standard business hours, I'm sending it at a time that suits my agile >> schedule. Please only read or reply during your standard business hours.* >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* March 31, 2026 4:57 PM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> Confirming my team has reached out! Stay tuned for when we hear back :) >> >> >> >> >> >> On Tue, Mar 31, 2026 at 12:04 PM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Thanks Jes! >> >> >> >> Get Outlook for iOS >> <https://urldefense.com/v3/__https:/aka.ms/o0ukef__;!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHhnw13zu$> >> ------------------------------ >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* Tuesday, March 31, 2026 11:39:32 AM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> Hey Rama, >> >> I’ve connected with my team about doing a warm outreach. Typically, we >> don’t approach influencers until a campaign is confirmed, which is why we >> usually provide a more directional talent list. That said, I'm seeing if >> the team can make an exception and reach out in this case. >> >> Will keep you posted, stay tuned! >> >> Jes >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> >> >> Toronto, ON M5V 3T3 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> >> >> C (647) 238 5105 >> >> >> >> *[image: Image removed by sender.]* >> >> >> >> >> >> On Mon, Mar 30, 2026 at 4:12 PM Rama Karnik <rama.karnik@wppmedia.com> >> wrote: >> >> Hi Jes, >> >> Hope all is well! >> >> Thanks so much for sharing these. We connected with the client and they >> really liked Cynthia, but they would still like to consider some other >> options given below. >> >> Names >> >> Jonathan Fortin >> >> jonathan_fortin_ >> >> 133k >> >> Bastien Carriere >> >> bastiencarriere_ >> >> Sasdrick Lavoie >> >> sansdricklavoie >> >> 106K >> >> >> >> Can we reach out to these names to see if they can be included? LMK, >> thanks! >> >> >> >> Rama >> >> >> >> Rama Karnik (She/her) >> >> *Senior Manager, Media Partnerships* >> >> Mobile : +1(519)722-1831 >> >> 155 Queens Quay East, 11th Floor >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> >> >> Toronto, Ontario, Canada M5A 0B5 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/155*Queens*Quay*East,*11th*Floor*0D*0A**A0D*0A*Toronto,*Ontario,*Canada*M5A*0B5?entry=gmail&source=g__;KysrKyslJSslJSsrKysr!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvjPe8PW$> >> >> https://www.wppmedia.com/ >> >> >> >> [image: WPP Media] >> >> >> >> >> >> >> >> *We work flexibly at GroupM.** If you receive an email from me outside >> of standard business hours, I'm sending it at a time that suits my agile >> schedule. Please only read or reply during your standard business hours.* >> >> >> >> *From:* Jes Biagioni <jes.biagioni@ideonmedia.com> >> *Sent:* March 26, 2026 1:39 PM >> *To:* Rama Karnik <rama.karnik@wppmedia.com> >> *Subject:* Re: Scotts Lawn x Apartment Therapy Media (Ideon Media) >> Upcoming Brief >> >> >> >> *External:* >> >> >> >> No prob! >> >> >> >> See the attached updated deck, now with ER rates! I'm waiting to hear >> back on lawn content - our team is a few people down this week, so >> requests are taking a bit more time. Stay tuned! >> >> >> >> >> *Jes Biagioni *SVP of Sales >> >> >> >> 36 Blue Jays Way, Suite 1508 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2Ae4cT75r0icpEFRfTHNkhY-cAh8iNoAlfo1qc2y_hwkr2cfqZ8MNRn8pjiFYIIm3LCmHvQ-ugsD$> >> >> Toronto, ON M5V 3T3 >> <https://urldefense.com/v3/__https:/www.google.com/maps/search/36*Blue*Jays*Way,*Suite*1508**A0D*0AToronto,*ON*M5V*3T3?entry=gmail&source=g__;KysrKysrJSUrKys!!MOA0!fUD2O2UhDvjaTO3V2A

Hi James, Good Morning! I just saw that the Ideon deals aren’t spending at all. Can you pls look into it? Thanks! From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, June 8, 2026 9:49 AM To: Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon Media Hey Roohi! Just heard back - they've made the changes on the backend: Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 Thanks, James James Anderson Sales Director M: (647) 618-0598 [https://ci3.googleusercontent.com/mail-sig/AIorK4yJpXEAA7ta9MtkvZ2V4Ct5UIardPm9v1MeRnLouCwh-32OH_we2WsTAd3W3pOHYcPIIF_0EQE] Visit our website<https://ideonmedia.com/>

Confirming receipt, I should have an answer shortly! The team is on it. *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Tue, Jun 9, 2026 at 10:16 AM Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> wrote: > Hi James, > > > > Good Morning! > > > > I just saw that the Ideon deals aren’t spending at all. Can you pls look > into it? > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 8, 2026 9:49 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hey Roohi! > > > > Just heard back - they've made the changes on the backend: > > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 > > > > Thanks, > > James > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > On Mon, Jun 8, 2026 at 9:18 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi James, > > > > No problem , have new deals been pushed or its all done on the backend? > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, June 5, 2026 4:13 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Got it! Sorry I’ve been out with clients all day. Just heard back - > they've made the changes. Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: > $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > > ZjQcmQRYFpfptBannerStart > > *This Message Is From an External Sender * > > This message came from outside your organization. > > * Report Suspicious * > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ > > > ZjQcmQRYFpfptBannerEnd > > Got it! Sorry I’ve been out with clients all day. > > Just heard back - they've made the changes. > > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 > > > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$> > > > > On Fri, Jun 5, 2026 at 2:15 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Following up to see if you got my email. > > Sorry for the rush, this is a bit urgent. > > > > > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Friday, June 5, 2026 11:37 AM > *To:* James Anderson <james.anderson@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* RE: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hi James, > > > > Can you pls help us here? > > > > The EN one also needs to be revised, it will be $14,970 > > > > FR - $3,742. > > > > Thanks! > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Friday, June 5, 2026 11:32 AM > *To:* 'James Anderson' <james.anderson@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* RE:URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hi Karla, > > > > Hope you are well. > > > > I have an urgent request on the FR PG deal, can you pls revise the budget > to $3,742. > > > > Let me know once you have pushed the revised deal. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 1, 2026 2:23 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi > Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we > include that on the deal itself since it’s a PG. Thanks! From: James > Anderson <james. anderson@ ideonmedia. com> > > Will do, this is now layered on! > > > > On Mon, Jun 1, 2026 at 1:44 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Can we include that on the deal itself since it’s a PG. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 1, 2026 12:16 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi! Did you want that layered on our side or yours? James Anderson > Sales Director M: (647) 618-0598 Visit our website On Mon, Jun 1, 2026 at > 12: 14 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi > Karla, Thanks for > > Hey Roohi! Did you want that layered on our side or yours? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jMv0DEH_viA5wsYhLkWVRqBTPHowRbXJ0yYabfTUtrIX2dBEkklNopUpchPNAIXdr48LhWbKNhbpUEeOOQjAmlwZDAwR3qo$> > > > > On Mon, Jun 1, 2026 at 12:14 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi Karla, > > > > Thanks for sending these, I will look into it shortly. > > > > Quick question, can you confirm if the demo targeting is layered on it > (A25-54)? > > > > Thanks! > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Friday, May 29, 2026 8:13 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, No problem! Thanks for providing the updated budgets. The deals > have been pushed to your seat and are ready for acceptance. Please see > details below: Proposal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 (Marketplace > > Hi Roohi, > > > > No problem! Thanks for providing the updated budgets. The deals have been > pushed to your seat and are ready for acceptance. Please see details below: > > *Proposal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 > (Marketplace ID: MP312398283)* > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget:$3,368 CAD Targeting: Quebec. > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget:$13,473 CAD Targeting: Canada, except Quebec. > > > > Please accept them when you have a moment, and if you have any questions, > just let us know. > > > > > > My best, > > Karla > > > > > > On Thu, May 28, 2026 at 5:04 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi Karla, > > > > Pls use the below budgets when sending the deals, there is a slight > correction. > > > > EN - $13,473 > > FR - $3,368 > > > > Thanks! > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 10:37 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Thanks Roohi! We're doublle checking avails and I'll share the deal > details once they're ready for acceptance. Stay tuned! Cheers, Karla On > Wed, May 27, 2026 at 10: 36 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ > kinesso. com> wrote: > > Thanks Roohi! > > > > We're doublle checking avails and I'll share the deal details once they're > ready for acceptance. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Wed, May 27, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Yes, it is 247405919 > > > > Thanks! > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 10:26 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, That's amazing news! ☺️ The deals will be pushed through GAM. > Do you have a specific seat ID for this platform? Cheers, Karla On Wed, May > 27, 2026 at 10: 12 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> > wrote: Hi James, > > Hi Roohi, > > > > That's amazing news! ☺️ > > > > The deals will be pushed through GAM. Do you have a specific seat ID for > this platform? > > > > > > Cheers, > > Karla > > > > > > > > > > On Wed, May 27, 2026 at 10:12 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Hope you are well. > > > > I would like to confirm that we are good to go ahead with the OLV deals > for Ideon for the Irving RUS campaign. It will be standard PG deals. Pls > find the details below: > > > > Campaign – Irving Royale Ultra Strength – Infinite Answers. > > *Flight 1* – June 8 – Aug 16 > > *Budget* – EN - $14,970, FR - $3,742 > > *Deal Type* – PG > > *Targeting* - Targeting Demo A25-54 on Premium O&O sites (like Apartment > Therapy, Kitchn, Taste of Home) which contextually align with Cooking, > Household Shoppers audiences. > > . > > *Objective* – Awareness > > *KPI* – 70% VCR > > *Geo* – Canada excluding Quebec for EN and Quebec for FR > > *DSP* – AMZ > > > > Seat id for Microsoft Monetize: 8841 > > Seat id for PubMatic: AMZN6BK34MG4ER9P > > Seat id for Index: AMZN6BK34MG4ER9P > > > > Also, let us know which SSP you will be using to send the deals. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 12:57 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one > and Ole :) James Anderson Sales Director M: (647) 618-0598 Visit our > website On Tue, Mar 24, 2026 at 11: 42 AM Roohi Mudgil (Omnicom) <Roohi. > Mudgil@ kinesso. com> wrote: > > Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one > and Ole :) > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jd3hGzQwfPR6KMuWRJ5j-a9QXZWwX8xXGlmvQLf2AONy3RDUEr6mJh1hJKw1j6_xi7NAS6xhZjQ1ZJMvL2tAkqS4khRWRH8$> > > > > > > On Tue, Mar 24, 2026 at 11:42 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > You caught us on the right day, we had our presentation today. Will be > waiting on client feedback, will keep you posted. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 10:49 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand > (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi! How'd the Royale client like the ideas we put forth? Anything > else I can help with? On Fri, Mar 20, 2026 at 12: 48 PM Roohi Mudgil > (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Thanks James, this is > good. From: James Anderson > > Hey Roohi! How'd the Royale client like the ideas we put forth? Anything > else I can help with? > > > > On Fri, Mar 20, 2026 at 12:48 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Thanks James, this is good. > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, March 20, 2026 12:43 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand > (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, Hope all is well! How does this sound? Ideon Media provides > access to premium, contextually relevant video inventory that aligns > closely with Royale Ultra Strength’s target audience across key passion > points like cooking, family, pets, > > Hi Roohi, > > > > Hope all is well! How does this sound? > > > > *Ideon Media provides access to premium, contextually relevant video > inventory that aligns closely with Royale Ultra Strength’s target audience > across key passion points like cooking, family, pets, and home. We offer a > flexible execution by combining PG deals with our exclusive premium > publishers and PMP inventory through the Ideon Curation platform into one > streamlined buy within your Amazon DSP. This allows us to balance > high-impact, guaranteed placements with scalable, data-driven reach across > curated environments. With strong EN and FR coverage, including Mediatonik > in Quebec, we ensure efficient delivery of awareness at scale while > maintaining quality and relevance.* > > > > Logo attached as well. Need anything else for this? > > > > Thanks, > > James > > > > > > On Fri, Mar 20, 2026 at 9:51 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Happy Friday! > > > > Quick ask, can you pls send us a little blurb (4-5 lines) for Ideon Media > on how it will be beneficial to use it for this campaign (from an inventory > relevance standpoint) and any high res logos that you may have for Ideon. > > > > Can you pls send this by 3pm today? > > > > Thanks! > > > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Wednesday, March 11, 2026 11:03 PM > *To:* 'James Anderson' <james.anderson@ideonmedia.com> > *Subject:* RE: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Good Morning James, > > > > I cant seem to open the interactive video unit link, its not working. > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, March 11, 2026 2:15 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Just layered psd files, and then we put it together for you as > added-value! We'd work through approvals with your team. On Wed, Mar 11, > 2026 at 2: 12 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> > wrote: Thanks James, and no problem😊 > > Just layered psd files, and then we put it together for you as > added-value! We'd work through approvals with your team. > > > > On Wed, Mar 11, 2026 at 2:12 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Thanks James, and no problem😊 > > > > Last question, for the custom units attached in the last email, what do > you generally need from our end? – psd files? > > > > Any specific requirements? > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, March 11, 2026 1:58 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand > (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com>; Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, Sorry for the delay, we were actually at 10 Bay on the 9th floor >

Hi James and Karla, Good Morning! I still seeing no spend against the Ideon deals, could you pls look into it as soon as possible. Thanks! From: James Anderson <james.anderson@ideonmedia.com> Sent: Tuesday, June 9, 2026 11:38 AM To: Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com> Subject: Re: Irving RUS - Infinite Answers - RFP - Ideon Media Confirming receipt, I should have an answer shortly! The team is on it. James Anderson Sales Director M: (647) 618-0598 [https://ci3.googleusercontent.com/mail-sig/AIorK4yJpXEAA7ta9MtkvZ2V4Ct5UIardPm9v1MeRnLouCwh-32OH_we2WsTAd3W3pOHYcPIIF_0EQE] Visit our website<https://ideonmedia.com/>

Hi Roohi, Happy Hump Day ☺️ Confirming we're looking into this and I'll get back to you ASAP. Cheers, Karla On Wed, Jun 10, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < roohi.mudgil@omc.com> wrote: > Hi James and Karla, > > > > Good Morning! > > > > I still seeing no spend against the Ideon deals, could you pls look into > it as soon as possible. > > > > Thanks! > > > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 9, 2026 11:38 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Confirming receipt, I should have an answer shortly! The team is on it. > > > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > On Tue, Jun 9, 2026 at 10:16 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi James, > > > > Good Morning! > > > > I just saw that the Ideon deals aren’t spending at all. Can you pls look > into it? > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 8, 2026 9:49 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hey Roohi! > > > > Just heard back - they've made the changes on the backend: > > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 > > > > Thanks, > > James > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > On Mon, Jun 8, 2026 at 9:18 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi James, > > > > No problem , have new deals been pushed or its all done on the backend? > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, June 5, 2026 4:13 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Got it! Sorry I’ve been out with clients all day. Just heard back - > they've made the changes. Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: > $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > > ZjQcmQRYFpfptBannerStart > > *This Message Is From an External Sender * > > This message came from outside your organization. > > * Report Suspicious * > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ > > > ZjQcmQRYFpfptBannerEnd > > Got it! Sorry I’ve been out with clients all day. > > Just heard back - they've made the changes. > > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 > > > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$> > > > > On Fri, Jun 5, 2026 at 2:15 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Following up to see if you got my email. > > Sorry for the rush, this is a bit urgent. > > > > > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Friday, June 5, 2026 11:37 AM > *To:* James Anderson <james.anderson@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* RE: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hi James, > > > > Can you pls help us here? > > > > The EN one also needs to be revised, it will be $14,970 > > > > FR - $3,742. > > > > Thanks! > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Friday, June 5, 2026 11:32 AM > *To:* 'James Anderson' <james.anderson@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* RE:URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hi Karla, > > > > Hope you are well. > > > > I have an urgent request on the FR PG deal, can you pls revise the budget > to $3,742. > > > > Let me know once you have pushed the revised deal. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 1, 2026 2:23 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi > Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we > include that on the deal itself since it’s a PG. Thanks! From: James > Anderson <james. anderson@ ideonmedia. com> > > Will do, this is now layered on! > > > > On Mon, Jun 1, 2026 at 1:44 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Can we include that on the deal itself since it’s a PG. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 1, 2026 12:16 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi! Did you want that layered on our side or yours? James Anderson > Sales Director M: (647) 618-0598 Visit our website On Mon, Jun 1, 2026 at > 12: 14 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi > Karla, Thanks for > > Hey Roohi! Did you want that layered on our side or yours? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jMv0DEH_viA5wsYhLkWVRqBTPHowRbXJ0yYabfTUtrIX2dBEkklNopUpchPNAIXdr48LhWbKNhbpUEeOOQjAmlwZDAwR3qo$> > > > > On Mon, Jun 1, 2026 at 12:14 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi Karla, > > > > Thanks for sending these, I will look into it shortly. > > > > Quick question, can you confirm if the demo targeting is layered on it > (A25-54)? > > > > Thanks! > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Friday, May 29, 2026 8:13 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, No problem! Thanks for providing the updated budgets. The deals > have been pushed to your seat and are ready for acceptance. Please see > details below: Proposal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 (Marketplace > > Hi Roohi, > > > > No problem! Thanks for providing the updated budgets. The deals have been > pushed to your seat and are ready for acceptance. Please see details below: > > *Proposal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 > (Marketplace ID: MP312398283)* > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget:$3,368 CAD Targeting: Quebec. > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget:$13,473 CAD Targeting: Canada, except Quebec. > > > > Please accept them when you have a moment, and if you have any questions, > just let us know. > > > > > > My best, > > Karla > > > > > > On Thu, May 28, 2026 at 5:04 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi Karla, > > > > Pls use the below budgets when sending the deals, there is a slight > correction. > > > > EN - $13,473 > > FR - $3,368 > > > > Thanks! > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 10:37 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Thanks Roohi! We're doublle checking avails and I'll share the deal > details once they're ready for acceptance. Stay tuned! Cheers, Karla On > Wed, May 27, 2026 at 10: 36 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ > kinesso. com> wrote: > > Thanks Roohi! > > > > We're doublle checking avails and I'll share the deal details once they're > ready for acceptance. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Wed, May 27, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Yes, it is 247405919 > > > > Thanks! > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 10:26 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, That's amazing news! ☺️ The deals will be pushed through GAM. > Do you have a specific seat ID for this platform? Cheers, Karla On Wed, May > 27, 2026 at 10: 12 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> > wrote: Hi James, > > Hi Roohi, > > > > That's amazing news! ☺️ > > > > The deals will be pushed through GAM. Do you have a specific seat ID for > this platform? > > > > > > Cheers, > > Karla > > > > > > > > > > On Wed, May 27, 2026 at 10:12 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Hope you are well. > > > > I would like to confirm that we are good to go ahead with the OLV deals > for Ideon for the Irving RUS campaign. It will be standard PG deals. Pls > find the details below: > > > > Campaign – Irving Royale Ultra Strength – Infinite Answers. > > *Flight 1* – June 8 – Aug 16 > > *Budget* – EN - $14,970, FR - $3,742 > > *Deal Type* – PG > > *Targeting* - Targeting Demo A25-54 on Premium O&O sites (like Apartment > Therapy, Kitchn, Taste of Home) which contextually align with Cooking, > Household Shoppers audiences. > > . > > *Objective* – Awareness > > *KPI* – 70% VCR > > *Geo* – Canada excluding Quebec for EN and Quebec for FR > > *DSP* – AMZ > > > > Seat id for Microsoft Monetize: 8841 > > Seat id for PubMatic: AMZN6BK34MG4ER9P > > Seat id for Index: AMZN6BK34MG4ER9P > > > > Also, let us know which SSP you will be using to send the deals. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 12:57 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one > and Ole :) James Anderson Sales Director M: (647) 618-0598 Visit our > website On Tue, Mar 24, 2026 at 11: 42 AM Roohi Mudgil (Omnicom) <Roohi. > Mudgil@ kinesso. com> wrote: > > Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one > and Ole :) > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jd3hGzQwfPR6KMuWRJ5j-a9QXZWwX8xXGlmvQLf2AONy3RDUEr6mJh1hJKw1j6_xi7NAS6xhZjQ1ZJMvL2tAkqS4khRWRH8$> > > > > > > On Tue, Mar 24, 2026 at 11:42 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > You caught us on the right day, we had our presentation today. Will be > waiting on client feedback, will keep you posted. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, March 24, 2026 10:49 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand > (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi! How'd the Royale client like the ideas we put forth? Anything > else I can help with? On Fri, Mar 20, 2026 at 12: 48 PM Roohi Mudgil > (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Thanks James, this is > good. From: James Anderson > > Hey Roohi! How'd the Royale client like the ideas we put forth? Anything > else I can help with? > > > > On Fri, Mar 20, 2026 at 12:48 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Thanks James, this is good. > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, March 20, 2026 12:43 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand > (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, Hope all is well! How does this sound? Ideon Media provides > access to premium, contextually relevant video inventory that aligns > closely with Royale Ultra Strength’s target audience across key passion > points like cooking, family, pets, > > Hi Roohi, > > > > Hope all is well! How does this sound? > > > > *Ideon Media provides access to premium, contextually relevant video > inventory that aligns closely with Royale Ultra Strength’s target audience > across key passion points like cooking, family, pets, and home. We offer a > flexible execution by combining PG deals with our exclusive premium > publishers and PMP inventory through the Ideon Curation platform into one > streamlined buy within your Amazon DSP. This allows us to balance > high-impact, guaranteed placements with scalable, data-driven reach across > curated environments. With strong EN and FR coverage, including Mediatonik > in Quebec, we ensure efficient delivery of awareness at scale while > maintaining quality and relevance.* > > > > Logo attached as well. Need anything else for this? > > > > Thanks, > > James > > > > > > On Fri, Mar 20, 2026 at 9:51 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Happy Friday! > > > > Quick ask, can you pls send us a little blurb (4-5 lines) for Ideon Media > on how it will be beneficial to use it for this campaign (from an inventory > relevance standpoint) and any high res logos that you may have for Ideon. > > > > Can you pls send this by 3pm today? > > > > Thanks! > > > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Wednesday, March 11, 2026 11:03 PM > *To:* 'James Anderson' <james.anderson@ideonmedia.com> > *Subject:* RE: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Good Morning James, > > > > I cant seem to open the interactive video unit link, its not working. > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, March 11, 2026 2:15 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Just layered psd files, and then we put it together for you as > added-value! We'd work through approvals with your team. On Wed, Mar 11, > 2026 at 2: 12 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> > wrote: Thanks James, and no problem😊 > > Just layered psd files, and then we put it together for you as > added-value! We'd work through approvals with your team. > > > > On Wed, Mar 11, 2026 at 2:12 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgi

Hi Roohi, Thank you for your patience while we sorted things out with Google. It seems there was an issue with the original deals that the SSP support team was not able to fix, so they provided new deals. Can you kindly accept them and attach the creative as soon as you have a moment? - *Proposal Name*: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026_New (Marketplace ID: MP612393506) - Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR_New - Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG_New Please keep us posted here. Cheers, Karla On Wed, Jun 10, 2026 at 10:37 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Roohi, > > Happy Hump Day ☺️ > > Confirming we're looking into this and I'll get back to you ASAP. > > > Cheers, > Karla > > > On Wed, Jun 10, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > >> Hi James and Karla, >> >> >> >> Good Morning! >> >> >> >> I still seeing no spend against the Ideon deals, could you pls look into >> it as soon as possible. >> >> >> >> Thanks! >> >> >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, June 9, 2026 11:38 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) >> <Kevin.Joshii@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Confirming receipt, I should have an answer shortly! The team is on it. >> >> >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> On Tue, Jun 9, 2026 at 10:16 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi James, >> >> >> >> Good Morning! >> >> >> >> I just saw that the Ideon deals aren’t spending at all. Can you pls look >> into it? >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 9:49 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >> Ideon Media >> >> >> >> Hey Roohi! >> >> >> >> Just heard back - they've made the changes on the backend: >> >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >> Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 >> >> >> >> Thanks, >> >> James >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> On Mon, Jun 8, 2026 at 9:18 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi James, >> >> >> >> No problem , have new deals been pushed or its all done on the backend? >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Friday, June 5, 2026 4:13 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >> Ideon Media >> >> >> >> Got it! Sorry I’ve been out with clients all day. Just heard back - >> they've made the changes. Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: >> $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> >> ZjQcmQRYFpfptBannerStart >> >> *This Message Is From an External Sender * >> >> This message came from outside your organization. >> >> * Report Suspicious * >> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ >> >> >> ZjQcmQRYFpfptBannerEnd >> >> Got it! Sorry I’ve been out with clients all day. >> >> Just heard back - they've made the changes. >> >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >> Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 >> >> >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$> >> >> >> >> On Fri, Jun 5, 2026 at 2:15 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi James, >> >> >> >> Following up to see if you got my email. >> >> Sorry for the rush, this is a bit urgent. >> >> >> >> >> >> >> >> *From:* Roohi Mudgil (Omnicom) >> *Sent:* Friday, June 5, 2026 11:37 AM >> *To:* James Anderson <james.anderson@ideonmedia.com>; Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject:* RE: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >> Ideon Media >> >> >> >> Hi James, >> >> >> >> Can you pls help us here? >> >> >> >> The EN one also needs to be revised, it will be $14,970 >> >> >> >> FR - $3,742. >> >> >> >> Thanks! >> >> >> >> *From:* Roohi Mudgil (Omnicom) >> *Sent:* Friday, June 5, 2026 11:32 AM >> *To:* 'James Anderson' <james.anderson@ideonmedia.com>; Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject:* RE:URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon >> Media >> >> >> >> Hi Karla, >> >> >> >> Hope you are well. >> >> >> >> I have an urgent request on the FR PG deal, can you pls revise the budget >> to $3,742. >> >> >> >> Let me know once you have pushed the revised deal. >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 2:23 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) >> <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi >> Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we >> include that on the deal itself since it’s a PG. Thanks! From: James >> Anderson <james. anderson@ ideonmedia. com> >> >> Will do, this is now layered on! >> >> >> >> On Mon, Jun 1, 2026 at 1:44 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi James, >> >> >> >> Can we include that on the deal itself since it’s a PG. >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 12:16 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) >> <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hey Roohi! Did you want that layered on our side or yours? James Anderson >> Sales Director M: (647) 618-0598 Visit our website On Mon, Jun 1, 2026 at >> 12: 14 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi >> Karla, Thanks for >> >> Hey Roohi! Did you want that layered on our side or yours? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jMv0DEH_viA5wsYhLkWVRqBTPHowRbXJ0yYabfTUtrIX2dBEkklNopUpchPNAIXdr48LhWbKNhbpUEeOOQjAmlwZDAwR3qo$> >> >> >> >> On Mon, Jun 1, 2026 at 12:14 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi Karla, >> >> >> >> Thanks for sending these, I will look into it shortly. >> >> >> >> Quick question, can you confirm if the demo targeting is layered on it >> (A25-54)? >> >> >> >> Thanks! >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Friday, May 29, 2026 8:13 AM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hi Roohi, No problem! Thanks for providing the updated budgets. The deals >> have been pushed to your seat and are ready for acceptance. Please see >> details below: Proposal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 (Marketplace >> >> Hi Roohi, >> >> >> >> No problem! Thanks for providing the updated budgets. The deals have been >> pushed to your seat and are ready for acceptance. Please see details below: >> >> *Proposal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 >> (Marketplace ID: MP312398283)* >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >> Budget:$3,368 CAD Targeting: Quebec. >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> Budget:$13,473 CAD Targeting: Canada, except Quebec. >> >> >> >> Please accept them when you have a moment, and if you have any questions, >> just let us know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Thu, May 28, 2026 at 5:04 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi Karla, >> >> >> >> Pls use the below budgets when sending the deals, there is a slight >> correction. >> >> >> >> EN - $13,473 >> >> FR - $3,368 >> >> >> >> Thanks! >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 10:37 AM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Thanks Roohi! We're doublle checking avails and I'll share the deal >> details once they're ready for acceptance. Stay tuned! Cheers, Karla On >> Wed, May 27, 2026 at 10: 36 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ >> kinesso. com> wrote: >> >> Thanks Roohi! >> >> >> >> We're doublle checking avails and I'll share the deal details once >> they're ready for acceptance. Stay tuned! >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, May 27, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Yes, it is 247405919 >> >> >> >> Thanks! >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 10:26 AM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hi Roohi, That's amazing news! ☺️ The deals will be pushed through GAM. >> Do you have a specific seat ID for this platform? Cheers, Karla On Wed, May >> 27, 2026 at 10: 12 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> >> wrote: Hi James, >> >> Hi Roohi, >> >> >> >> That's amazing news! ☺️ >> >> >> >> The deals will be pushed through GAM. Do you have a specific seat ID for >> this platform? >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> >> >> >> >> On Wed, May 27, 2026 at 10:12 AM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi James, >> >> >> >> Hope you are well. >> >> >> >> I would like to confirm that we are good to go ahead with the OLV deals >> for Ideon for the Irving RUS campaign. It will be standard PG deals. Pls >> find the details below: >> >> >> >> Campaign – Irving Royale Ultra Strength – Infinite Answers. >> >> *Flight 1* – June 8 – Aug 16 >> >> *Budget* – EN - $14,970, FR - $3,742 >> >> *Deal Type* – PG >> >> *Targeting* - Targeting Demo A25-54 on Premium O&O sites (like >> Apartment Therapy, Kitchn, Taste of Home) which contextually align with >> Cooking, Household Shoppers audiences. >> >> . >> >> *Objective* – Awareness >> >> *KPI* – 70% VCR >> >> *Geo* – Canada excluding Quebec for EN and Quebec for FR >> >> *DSP* – AMZ >> >> >> >> Seat id for Microsoft Monetize: 8841 >> >> Seat id for PubMatic: AMZN6BK34MG4ER9P >> >> Seat id for Index: AMZN6BK34MG4ER9P >> >> >> >> Also, let us know which SSP you will be using to send the deals. >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 24, 2026 12:57 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one >> and Ole :) James Anderson Sales Director M: (647) 618-0598 Visit our >> website On Tue, Mar 24, 2026 at 11: 42 AM Roohi Mudgil (Omnicom) <Roohi. >> Mudgil@ kinesso. com> wrote: >> >> Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one >> and Ole :) >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jd3hGzQwfPR6KMuWRJ5j-a9QXZWwX8xXGlmvQLf2AONy3RDUEr6mJh1hJKw1j6_xi7NAS6xhZjQ1ZJMvL2tAkqS4khRWRH8$> >> >> >> >> >> >> On Tue, Mar 24, 2026 at 11:42 AM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi James, >> >> >> >> You caught us on the right day, we had our presentation today. Will be >> waiting on client feedback, will keep you posted. >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, March 24, 2026 10:49 AM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand >> (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hey Roohi! How'd the Royale client like the ideas we put forth? Anything >> else I can help with? On Fri, Mar 20, 2026 at 12: 48 PM Roohi Mudgil >> (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Thanks James, this is >> good. From: James Anderson >> >> Hey Roohi! How'd the Royale client like the ideas we put forth? Anything >> else I can help with? >> >> >> >> On Fri, Mar 20, 2026 at 12:48 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Thanks James, this is good. >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Friday, March 20, 2026 12:43 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand >> (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hi Roohi, Hope all is well! How does this sound? Ideon Media provides >> access to premium, contextually relevant video inventory that aligns >> closely with Royale Ultra Strength’s target audience across key passion >> points like cooking, family, pets, >> >> Hi Roohi, >> >> >> >> Hope all is well! How does this sound? >> >> >> >> *Ideon Media provides access to premium, contextually relevant video >> inventory that aligns closely with Royale Ultra Strength’s target audience >> across key passion points like cooking, family, pets, and home. We offer a >> flexible execution by combining PG deals with our exclusive premium >> publishers and PMP inventory through the Ideon Curation platform into one >> streamlined buy within your Amazon DSP. This allows us to balance >> high-impact, guaranteed placements with scalable, data-driven reach across >> curated environments. With strong EN and FR coverage, including Mediatonik >> in Quebec, we ensure efficient delivery of awareness at scale while >> maintaining quality and relevance.* >> >> >> >> Logo attached as well. Need anything else for this? >> >> >> >> Thanks, >> >> James >> >> >> >> >> >> On Fri, Mar 20, 2026 at 9:51 AM Roohi Mudgil (O

Hi Roohi, Happy Friday Jr ☺️ Just checking in to see if you're able to see the new deals on your end. Let us know if you need any assistance. Cheers, Karla On Wed, Jun 10, 2026 at 3:54 PM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Roohi, > > Thank you for your patience while we sorted things out with Google. > > It seems there was an issue with the original deals that the SSP support > team was not able to fix, so they provided new deals. Can you kindly accept > them and attach the creative as soon as you have a moment? > > > - *Proposal Name*: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026_New (Marketplace > ID: MP612393506) > - Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR_New > - Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG_New > > > Please keep us posted here. > > > Cheers, > Karla > > > On Wed, Jun 10, 2026 at 10:37 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Hi Roohi, >> >> Happy Hump Day ☺️ >> >> Confirming we're looking into this and I'll get back to you ASAP. >> >> >> Cheers, >> Karla >> >> >> On Wed, Jun 10, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >>> Hi James and Karla, >>> >>> >>> >>> Good Morning! >>> >>> >>> >>> I still seeing no spend against the Ideon deals, could you pls look into >>> it as soon as possible. >>> >>> >>> >>> Thanks! >>> >>> >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Tuesday, June 9, 2026 11:38 AM >>> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >>> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii >>> (Omnicom) <Kevin.Joshii@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Confirming receipt, I should have an answer shortly! The team is on it. >>> >>> >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> On Tue, Jun 9, 2026 at 10:16 AM Roohi Mudgil (Omnicom) < >>> roohi.mudgil@omc.com> wrote: >>> >>> Hi James, >>> >>> >>> >>> Good Morning! >>> >>> >>> >>> I just saw that the Ideon deals aren’t spending at all. Can you pls look >>> into it? >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, June 8, 2026 9:49 AM >>> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >>> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> >>> *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >>> Ideon Media >>> >>> >>> >>> Hey Roohi! >>> >>> >>> >>> Just heard back - they've made the changes on the backend: >>> >>> >>> >>> Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >>> Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 >>> >>> Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >>> Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 >>> >>> >>> >>> Thanks, >>> >>> James >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website <https://ideonmedia.com/> >>> >>> >>> >>> On Mon, Jun 8, 2026 at 9:18 AM Roohi Mudgil (Omnicom) < >>> roohi.mudgil@omc.com> wrote: >>> >>> Hi James, >>> >>> >>> >>> No problem , have new deals been pushed or its all done on the backend? >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Friday, June 5, 2026 4:13 PM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> >>> *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >>> Ideon Media >>> >>> >>> >>> Got it! Sorry I’ve been out with clients all day. Just heard back - >>> they've made the changes. Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: >>> $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >>> >>> ZjQcmQRYFpfptBannerStart >>> >>> *This Message Is From an External Sender * >>> >>> This message came from outside your organization. >>> >>> * Report Suspicious * >>> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ >>> >>> >>> ZjQcmQRYFpfptBannerEnd >>> >>> Got it! Sorry I’ve been out with clients all day. >>> >>> Just heard back - they've made the changes. >>> >>> >>> >>> Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >>> Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 >>> >>> Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >>> Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 >>> >>> >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website >>> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$> >>> >>> >>> >>> On Fri, Jun 5, 2026 at 2:15 PM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Hi James, >>> >>> >>> >>> Following up to see if you got my email. >>> >>> Sorry for the rush, this is a bit urgent. >>> >>> >>> >>> >>> >>> >>> >>> *From:* Roohi Mudgil (Omnicom) >>> *Sent:* Friday, June 5, 2026 11:37 AM >>> *To:* James Anderson <james.anderson@ideonmedia.com>; Karla Dantas < >>> karla.dantas@ideonmedia.com> >>> *Subject:* RE: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >>> Ideon Media >>> >>> >>> >>> Hi James, >>> >>> >>> >>> Can you pls help us here? >>> >>> >>> >>> The EN one also needs to be revised, it will be $14,970 >>> >>> >>> >>> FR - $3,742. >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* Roohi Mudgil (Omnicom) >>> *Sent:* Friday, June 5, 2026 11:32 AM >>> *To:* 'James Anderson' <james.anderson@ideonmedia.com>; Karla Dantas < >>> karla.dantas@ideonmedia.com> >>> *Subject:* RE:URGENT REQUEST Irving RUS - Infinite Answers - RFP - >>> Ideon Media >>> >>> >>> >>> Hi Karla, >>> >>> >>> >>> Hope you are well. >>> >>> >>> >>> I have an urgent request on the FR PG deal, can you pls revise the >>> budget to $3,742. >>> >>> >>> >>> Let me know once you have pushed the revised deal. >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, June 1, 2026 2:23 PM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii >>> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi >>> Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we >>> include that on the deal itself since it’s a PG. Thanks! From: James >>> Anderson <james. anderson@ ideonmedia. com> >>> >>> Will do, this is now layered on! >>> >>> >>> >>> On Mon, Jun 1, 2026 at 1:44 PM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Hi James, >>> >>> >>> >>> Can we include that on the deal itself since it’s a PG. >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Monday, June 1, 2026 12:16 PM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii >>> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Hey Roohi! Did you want that layered on our side or yours? James >>> Anderson Sales Director M: (647) 618-0598 Visit our website On Mon, Jun 1, >>> 2026 at 12: 14 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> >>> wrote: Hi Karla, Thanks for >>> >>> Hey Roohi! Did you want that layered on our side or yours? >>> >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website >>> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jMv0DEH_viA5wsYhLkWVRqBTPHowRbXJ0yYabfTUtrIX2dBEkklNopUpchPNAIXdr48LhWbKNhbpUEeOOQjAmlwZDAwR3qo$> >>> >>> >>> >>> On Mon, Jun 1, 2026 at 12:14 PM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Hi Karla, >>> >>> >>> >>> Thanks for sending these, I will look into it shortly. >>> >>> >>> >>> Quick question, can you confirm if the demo targeting is layered on it >>> (A25-54)? >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >>> *Sent:* Friday, May 29, 2026 8:13 AM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >>> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Hi Roohi, No problem! Thanks for providing the updated budgets. The >>> deals have been pushed to your seat and are ready for acceptance. Please >>> see details below: Proposal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 (Marketplace >>> >>> Hi Roohi, >>> >>> >>> >>> No problem! Thanks for providing the updated budgets. The deals have >>> been pushed to your seat and are ready for acceptance. Please see details >>> below: >>> >>> *Proposal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 >>> (Marketplace ID: MP312398283)* >>> >>> >>> Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >>> Budget:$3,368 CAD Targeting: Quebec. >>> >>> Deal Name: >>> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >>> Budget:$13,473 CAD Targeting: Canada, except Quebec. >>> >>> >>> >>> Please accept them when you have a moment, and if you have any >>> questions, just let us know. >>> >>> >>> >>> >>> >>> My best, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Thu, May 28, 2026 at 5:04 PM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Hi Karla, >>> >>> >>> >>> Pls use the below budgets when sending the deals, there is a slight >>> correction. >>> >>> >>> >>> EN - $13,473 >>> >>> FR - $3,368 >>> >>> >>> >>> Thanks! >>> >>> >>> >>> >>> >>> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >>> *Sent:* Wednesday, May 27, 2026 10:37 AM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >>> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Thanks Roohi! We're doublle checking avails and I'll share the deal >>> details once they're ready for acceptance. Stay tuned! Cheers, Karla On >>> Wed, May 27, 2026 at 10: 36 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ >>> kinesso. com> wrote: >>> >>> Thanks Roohi! >>> >>> >>> >>> We're doublle checking avails and I'll share the deal details once >>> they're ready for acceptance. Stay tuned! >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> On Wed, May 27, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Yes, it is 247405919 >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >>> *Sent:* Wednesday, May 27, 2026 10:26 AM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >>> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Hi Roohi, That's amazing news! ☺️ The deals will be pushed through GAM. >>> Do you have a specific seat ID for this platform? Cheers, Karla On Wed, May >>> 27, 2026 at 10: 12 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> >>> wrote: Hi James, >>> >>> Hi Roohi, >>> >>> >>> >>> That's amazing news! ☺️ >>> >>> >>> >>> The deals will be pushed through GAM. Do you have a specific seat ID for >>> this platform? >>> >>> >>> >>> >>> >>> Cheers, >>> >>> Karla >>> >>> >>> >>> >>> >>> >>> >>> >>> >>> On Wed, May 27, 2026 at 10:12 AM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Hi James, >>> >>> >>> >>> Hope you are well. >>> >>> >>> >>> I would like to confirm that we are good to go ahead with the OLV deals >>> for Ideon for the Irving RUS campaign. It will be standard PG deals. Pls >>> find the details below: >>> >>> >>> >>> Campaign – Irving Royale Ultra Strength – Infinite Answers. >>> >>> *Flight 1* – June 8 – Aug 16 >>> >>> *Budget* – EN - $14,970, FR - $3,742 >>> >>> *Deal Type* – PG >>> >>> *Targeting* - Targeting Demo A25-54 on Premium O&O sites (like >>> Apartment Therapy, Kitchn, Taste of Home) which contextually align with >>> Cooking, Household Shoppers audiences. >>> >>> . >>> >>> *Objective* – Awareness >>> >>> *KPI* – 70% VCR >>> >>> *Geo* – Canada excluding Quebec for EN and Quebec for FR >>> >>> *DSP* – AMZ >>> >>> >>> >>> Seat id for Microsoft Monetize: 8841 >>> >>> Seat id for PubMatic: AMZN6BK34MG4ER9P >>> >>> Seat id for Index: AMZN6BK34MG4ER9P >>> >>> >>> >>> Also, let us know which SSP you will be using to send the deals. >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Tuesday, March 24, 2026 12:57 PM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one >>> and Ole :) James Anderson Sales Director M: (647) 618-0598 Visit our >>> website On Tue, Mar 24, 2026 at 11: 42 AM Roohi Mudgil (Omnicom) <Roohi. >>> Mudgil@ kinesso. com> wrote: >>> >>> Sounds great, thanks! Hope it all went well. I’ll stay tuned on this one >>> and Ole :) >>> >>> *James Anderson* >>> >>> *Sales Director* >>> >>> *M: (647) 618-0598* >>> >>> >>> Visit our website >>> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jd3hGzQwfPR6KMuWRJ5j-a9QXZWwX8xXGlmvQLf2AONy3RDUEr6mJh1hJKw1j6_xi7NAS6xhZjQ1ZJMvL2tAkqS4khRWRH8$> >>> >>> >>> >>> >>> >>> On Tue, Mar 24, 2026 at 11:42 AM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Hi James, >>> >>> >>> >>> You caught us on the right day, we had our presentation today. Will be >>> waiting on client feedback, will keep you posted. >>> >>> >>> >>> Thanks! >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Tuesday, March 24, 2026 10:49 AM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand >>> (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Hey Roohi! How'd the Royale client like the ideas we put forth? Anything >>> else I can help with? On Fri, Mar 20, 2026 at 12: 48 PM Roohi Mudgil >>> (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Thanks James, this is >>> good. From: James Anderson >>> >>> Hey Roohi! How'd the Royale client like the ideas we put forth? Anything >>> else I can help with? >>> >>> >>> >>> On Fri, Mar 20, 2026 at 12:48 PM Roohi Mudgil (Omnicom) < >>> Roohi.Mudgil@kinesso.com> wrote: >>> >>> Thanks James, this is good. >>> >>> >>> >>> *From:* James Anderson <james.anderson@ideonmedia.com> >>> *Sent:* Friday, March 20, 2026 12:43 PM >>> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >>> *Cc:* Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Kritika Anand >>> (Omnicom) <Kritika.Anand@kinesso.com>; Ajoy Lobo (Omnicom) < >>> ajoy.lobo@kinesso.com> >>> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >>> >>> >>> >>> Hi Roohi, Hope all is well! How does this sound? Ideon Media provides >>> access to premium, contextually relevant video inventory that aligns >>> closely with Royale Ultra Strength’s target audience across key passion >>> points like cooking,

Hi Roohi, Happy Friday ☺️ I asked the team to take a look at the pacing. Please see some notes below: - *ENG*: Pacing looks good, and we have enough inventory to deliver in full. - *FR*: We can see it pacing behind, but forecasting shows there’s enough inventory to hit the goal. That said, delivery seems to be getting held up by two things: - The creative’s CTA URL still isn’t reviewed/approved (this is the main blocker) - The DSP isn’t bidding on all the requests we’re sending [image: image.png] This kind of fluctuation usually happens at the start of a campaign, but it would be great to have it reviewed when you get a moment. Cheers, Karla On Fri, Jun 12, 2026 at 9:54 AM Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> wrote: > Thanks Karla, I am seeing the EN deal has picked up, but FR is lagging > behind. > > > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Thursday, June 11, 2026 8:48 PM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi, > > > > Just wanted to confirm we're seeing delivery on both EN and FR deals. > We'll keep monitoring and let you know if anything. > > > > > > My best, > > > > Karla > > > > Get Outlook for Android <https://aka.ms/AAb9ysg> > ------------------------------ > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Thursday, June 11, 2026 1:11:00 PM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Thanks for confirming, Roohi! > > > > We started sending bid requests. We should start seeing impressions coming > in soon. > > > > Appreciate your patience on this one! > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 12:11 PM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi Karla, > > > > The new deals have been configured now. > > > > Thanks > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Thursday, June 11, 2026 11:16 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi, > > > > I just got confirmation that the deals were set up in USD instead of CAD. > Apologies again for the mix‑up. In the rush to fix things yesterday, the > team overlooked the currency setting. > > Since the currency can’t be overridden, they had to rebuild the deals. > Please see the updated versions below. > > Proposal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026_New_CAD > (Marketplace ID: MP812408028) > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR_New_CAD > * Geo: Quebec (Province) > * CPM: CAD $30 > * Impression Goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG_New_CAD > * Geo: Canada excluding Quebec > * CPM: CAD $30 > * Impression Goal: 499,000 > > > > Hopefully this is correct now! > > > > Let me know once it's accepted and the creatives have been uploaded and > we'll start monitoring delivery. > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 10:54 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Thanks Karla, let me know about the currency for the deals soon:) > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Thursday, June 11, 2026 10:38 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Awesome! Just sent an invite. See you soon! > > > > On Thu, Jun 11, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Yes, I am available now. > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Thursday, June 11, 2026 10:24 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi, > > > > Of couse! Are you available now? > > > > > > Cheers, > > Karla > > > > > > On Thu, Jun 11, 2026 at 10:22 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi Karla, > > > > Can we get on a quick call? > > > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Thursday, June 11, 2026 9:51 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <kevin.joshii@omc.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, > > > > Happy Friday Jr ☺️ > > > > Just checking in to see if you're able to see the new deals on your end. > > > > Let us know if you need any assistance. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 10, 2026 at 3:54 PM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Roohi, > > > > Thank you for your patience while we sorted things out with Google. > > > > It seems there was an issue with the original deals that the SSP support > team was not able to fix, so they provided new deals. Can you kindly accept > them and attach the creative as soon as you have a moment? > > > > - *Proposal Name*: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026_New (Marketplace > ID: MP612393506) > - Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR_New > - Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG_New > > > > Please keep us posted here. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 10, 2026 at 10:37 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > > Hi Roohi, > > > > Happy Hump Day ☺️ > > > > Confirming we're looking into this and I'll get back to you ASAP. > > > > > > Cheers, > > Karla > > > > > > On Wed, Jun 10, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi James and Karla, > > > > Good Morning! > > > > I still seeing no spend against the Ideon deals, could you pls look into > it as soon as possible. > > > > Thanks! > > > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Tuesday, June 9, 2026 11:38 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Confirming receipt, I should have an answer shortly! The team is on it. > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > On Tue, Jun 9, 2026 at 10:16 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi James, > > > > Good Morning! > > > > I just saw that the Ideon deals aren’t spending at all. Can you pls look > into it? > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 8, 2026 9:49 AM > *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hey Roohi! > > > > Just heard back - they've made the changes on the backend: > > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 > > > > Thanks, > > James > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > > > On Mon, Jun 8, 2026 at 9:18 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > > Hi James, > > > > No problem , have new deals been pushed or its all done on the backend? > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Friday, June 5, 2026 4:13 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> > *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Got it! Sorry I’ve been out with clients all day. Just heard back - > they've made the changes. Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: > $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > > ZjQcmQRYFpfptBannerStart > > *This Message Is From an External Sender * > > This message came from outside your organization. > > * Report Suspicious * > <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ > > > ZjQcmQRYFpfptBannerEnd > > Got it! Sorry I’ve been out with clients all day. > > Just heard back - they've made the changes. > > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 > > > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$> > > > > On Fri, Jun 5, 2026 at 2:15 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Following up to see if you got my email. > > Sorry for the rush, this is a bit urgent. > > > > > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Friday, June 5, 2026 11:37 AM > *To:* James Anderson <james.anderson@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* RE: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hi James, > > > > Can you pls help us here? > > > > The EN one also needs to be revised, it will be $14,970 > > > > FR - $3,742. > > > > Thanks! > > > > *From:* Roohi Mudgil (Omnicom) > *Sent:* Friday, June 5, 2026 11:32 AM > *To:* 'James Anderson' <james.anderson@ideonmedia.com>; Karla Dantas < > karla.dantas@ideonmedia.com> > *Subject:* RE:URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon > Media > > > > Hi Karla, > > > > Hope you are well. > > > > I have an urgent request on the FR PG deal, can you pls revise the budget > to $3,742. > > > > Let me know once you have pushed the revised deal. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 1, 2026 2:23 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi > Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we > include that on the deal itself since it’s a PG. Thanks! From: James > Anderson <james. anderson@ ideonmedia. com> > > Will do, this is now layered on! > > > > On Mon, Jun 1, 2026 at 1:44 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Can we include that on the deal itself since it’s a PG. > > > > Thanks! > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 1, 2026 12:16 PM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) < > Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hey Roohi! Did you want that layered on our side or yours? James Anderson > Sales Director M: (647) 618-0598 Visit our website On Mon, Jun 1, 2026 at > 12: 14 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi > Karla, Thanks for > > Hey Roohi! Did you want that layered on our side or yours? > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jMv0DEH_viA5wsYhLkWVRqBTPHowRbXJ0yYabfTUtrIX2dBEkklNopUpchPNAIXdr48LhWbKNhbpUEeOOQjAmlwZDAwR3qo$> > > > > On Mon, Jun 1, 2026 at 12:14 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi Karla, > > > > Thanks for sending these, I will look into it shortly. > > > > Quick question, can you confirm if the demo targeting is layered on it > (A25-54)? > > > > Thanks! > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Friday, May 29, 2026 8:13 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, No problem! Thanks for providing the updated budgets. The deals > have been pushed to your seat and are ready for acceptance. Please see > details below: Proposal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 (Marketplace > > Hi Roohi, > > > > No problem! Thanks for providing the updated budgets. The deals have been > pushed to your seat and are ready for acceptance. Please see details below: > > *Proposal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 > (Marketplace ID: MP312398283)* > > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR > Budget:$3,368 CAD Targeting: Quebec. > > Deal Name: > Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG > Budget:$13,473 CAD Targeting: Canada, except Quebec. > > > > Please accept them when you have a moment, and if you have any questions, > just let us know. > > > > > > My best, > > Karla > > > > > > On Thu, May 28, 2026 at 5:04 PM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi Karla, > > > > Pls use the below budgets when sending the deals, there is a slight > correction. > > > > EN - $13,473 > > FR - $3,368 > > > > Thanks! > > > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 10:37 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Thanks Roohi! We're doublle checking avails and I'll share the deal > details once they're ready for acceptance. Stay tuned! Cheers, Karla On > Wed, May 27, 2026 at 10: 36 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ > kinesso. com> wrote: > > Thanks Roohi! > > > > We're doublle checking avails and I'll share the deal details once they're > ready for acceptance. Stay tuned! > > > > > > Cheers, > > Karla > > > > > > On Wed, May 27, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Yes, it is 247405919 > > > > Thanks! > > > > *From:* Karla Dantas <karla.dantas@ideonmedia.com> > *Sent:* Wednesday, May 27, 2026 10:26 AM > *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> > *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii > (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < > ajoy.lobo@kinesso.com> > *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media > > > > Hi Roohi, That's amazing news! ☺️ The deals will be pushed through GAM. > Do you have a specific seat ID for this platform? Cheers, Karla On Wed, May > 27, 2026 at 10: 12 AM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> > wrote: Hi James, > > Hi Roohi, > > > > That's amazing news! ☺️ > > > > The deals will be pushed through GAM. Do you have a specific seat ID for > this platform? > > > > > > Cheers, > > Karla > > > > > > > > > > On Wed, May 27, 2026 at 10:12 AM Roohi Mudgil (Omnicom) < > Roohi.Mudgil@kinesso.com> wrote: > > Hi James, > > > > Hope you are well. > > > > I would like to confirm that we are good to go ahead with the OLV deals > for Ideon for the Irving RUS campaign. It will be standard PG deals. Pls > find the details below: > > > > Campai

Hi Roohi, Hope you had a great weekend ☺️ Just wanted to share a quick update: The ENG deal is pacing well, but the FR deal is still lagging a bit after the weekend’s activity. We’re still seeing the same notifications in the troubleshooter: the creative URL is still pending review, and the buyer isn’t consistently bidding on the requests. [image: image.png] Let me know if you’d like to set up a quick call this afternoon with our partner’s ad ops team to review this together. Cheers, Karla <https://www.avast.com/sig-email?utm_medium=email&utm_source=link&utm_campaign=sig-email&utm_content=webmail> Virus-free.www.avast.com <https://www.avast.com/sig-email?utm_medium=email&utm_source=link&utm_campaign=sig-email&utm_content=webmail> <#DAB4FAD8-2DD7-40BB-A1B8-4E2AA1F9FDF2> On Fri, Jun 12, 2026 at 11:31 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Roohi, > > Happy Friday ☺️ > > I asked the team to take a look at the pacing. Please see some notes below: > > > - *ENG*: Pacing looks good, and we have enough inventory to deliver in > full. > - *FR*: We can see it pacing behind, but forecasting shows there’s > enough inventory to hit the goal. That said, delivery seems to be getting > held up by two things: > - The creative’s CTA URL still isn’t reviewed/approved (this is the > main blocker) > - The DSP isn’t bidding on all the requests we’re sending > > > [image: image.png] > > This kind of fluctuation usually happens at the start of a campaign, but > it would be great to have it reviewed when you get a moment. > > > Cheers, > Karla > > > On Fri, Jun 12, 2026 at 9:54 AM Roohi Mudgil (Omnicom) < > roohi.mudgil@omc.com> wrote: > >> Thanks Karla, I am seeing the EN deal has picked up, but FR is lagging >> behind. >> >> >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Thursday, June 11, 2026 8:48 PM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hey Roohi, >> >> >> >> Just wanted to confirm we're seeing delivery on both EN and FR deals. >> We'll keep monitoring and let you know if anything. >> >> >> >> >> >> My best, >> >> >> >> Karla >> >> >> >> Get Outlook for Android <https://aka.ms/AAb9ysg> >> ------------------------------ >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Thursday, June 11, 2026 1:11:00 PM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Thanks for confirming, Roohi! >> >> >> >> We started sending bid requests. We should start seeing impressions >> coming in soon. >> >> >> >> Appreciate your patience on this one! >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 12:11 PM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi Karla, >> >> >> >> The new deals have been configured now. >> >> >> >> Thanks >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Thursday, June 11, 2026 11:16 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hey Roohi, >> >> >> >> I just got confirmation that the deals were set up in USD instead of CAD. >> Apologies again for the mix‑up. In the rush to fix things yesterday, the >> team overlooked the currency setting. >> >> Since the currency can’t be overridden, they had to rebuild the deals. >> Please see the updated versions below. >> >> Proposal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026_New_CAD >> (Marketplace ID: MP812408028) >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR_New_CAD >> * Geo: Quebec (Province) >> * CPM: CAD $30 >> * Impression Goal: 124,733 >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG_New_CAD >> * Geo: Canada excluding Quebec >> * CPM: CAD $30 >> * Impression Goal: 499,000 >> >> >> >> Hopefully this is correct now! >> >> >> >> Let me know once it's accepted and the creatives have been uploaded and >> we'll start monitoring delivery. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 10:54 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Thanks Karla, let me know about the currency for the deals soon:) >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Thursday, June 11, 2026 10:38 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Awesome! Just sent an invite. See you soon! >> >> >> >> On Thu, Jun 11, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Yes, I am available now. >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Thursday, June 11, 2026 10:24 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hey Roohi, >> >> >> >> Of couse! Are you available now? >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Thu, Jun 11, 2026 at 10:22 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi Karla, >> >> >> >> Can we get on a quick call? >> >> >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Thursday, June 11, 2026 9:51 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >> (Omnicom) <kevin.joshii@omc.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hi Roohi, >> >> >> >> Happy Friday Jr ☺️ >> >> >> >> Just checking in to see if you're able to see the new deals on your end. >> >> >> >> Let us know if you need any assistance. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, Jun 10, 2026 at 3:54 PM Karla Dantas <karla.dantas@ideonmedia.com> >> wrote: >> >> Hi Roohi, >> >> >> >> Thank you for your patience while we sorted things out with Google. >> >> >> >> It seems there was an issue with the original deals that the SSP support >> team was not able to fix, so they provided new deals. Can you kindly accept >> them and attach the creative as soon as you have a moment? >> >> >> >> - *Proposal Name*: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026_New (Marketplace >> ID: MP612393506) >> - Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR_New >> - Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG_New >> >> >> >> Please keep us posted here. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, Jun 10, 2026 at 10:37 AM Karla Dantas < >> karla.dantas@ideonmedia.com> wrote: >> >> Hi Roohi, >> >> >> >> Happy Hump Day ☺️ >> >> >> >> Confirming we're looking into this and I'll get back to you ASAP. >> >> >> >> >> >> Cheers, >> >> Karla >> >> >> >> >> >> On Wed, Jun 10, 2026 at 10:36 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi James and Karla, >> >> >> >> Good Morning! >> >> >> >> I still seeing no spend against the Ideon deals, could you pls look into >> it as soon as possible. >> >> >> >> Thanks! >> >> >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Tuesday, June 9, 2026 11:38 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) >> <Kevin.Joshii@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Confirming receipt, I should have an answer shortly! The team is on it. >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> On Tue, Jun 9, 2026 at 10:16 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi James, >> >> >> >> Good Morning! >> >> >> >> I just saw that the Ideon deals aren’t spending at all. Can you pls look >> into it? >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 8, 2026 9:49 AM >> *To:* Roohi Mudgil (Omnicom) <roohi.mudgil@omc.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >> Ideon Media >> >> >> >> Hey Roohi! >> >> >> >> Just heard back - they've made the changes on the backend: >> >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >> Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 >> >> >> >> Thanks, >> >> James >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website <https://ideonmedia.com/> >> >> >> >> On Mon, Jun 8, 2026 at 9:18 AM Roohi Mudgil (Omnicom) < >> roohi.mudgil@omc.com> wrote: >> >> Hi James, >> >> >> >> No problem , have new deals been pushed or its all done on the backend? >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Friday, June 5, 2026 4:13 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Subject:* Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >> Ideon Media >> >> >> >> Got it! Sorry I’ve been out with clients all day. Just heard back - >> they've made the changes. Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: >> $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> >> ZjQcmQRYFpfptBannerStart >> >> *This Message Is From an External Sender * >> >> This message came from outside your organization. >> >> * Report Suspicious * >> <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ >> >> >> ZjQcmQRYFpfptBannerEnd >> >> Got it! Sorry I’ve been out with clients all day. >> >> Just heard back - they've made the changes. >> >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >> Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 >> >> >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$> >> >> >> >> On Fri, Jun 5, 2026 at 2:15 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi James, >> >> >> >> Following up to see if you got my email. >> >> Sorry for the rush, this is a bit urgent. >> >> >> >> >> >> >> >> *From:* Roohi Mudgil (Omnicom) >> *Sent:* Friday, June 5, 2026 11:37 AM >> *To:* James Anderson <james.anderson@ideonmedia.com>; Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject:* RE: URGENT REQUEST Irving RUS - Infinite Answers - RFP - >> Ideon Media >> >> >> >> Hi James, >> >> >> >> Can you pls help us here? >> >> >> >> The EN one also needs to be revised, it will be $14,970 >> >> >> >> FR - $3,742. >> >> >> >> Thanks! >> >> >> >> *From:* Roohi Mudgil (Omnicom) >> *Sent:* Friday, June 5, 2026 11:32 AM >> *To:* 'James Anderson' <james.anderson@ideonmedia.com>; Karla Dantas < >> karla.dantas@ideonmedia.com> >> *Subject:* RE:URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon >> Media >> >> >> >> Hi Karla, >> >> >> >> Hope you are well. >> >> >> >> I have an urgent request on the FR PG deal, can you pls revise the budget >> to $3,742. >> >> >> >> Let me know once you have pushed the revised deal. >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 2:23 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) >> <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi >> Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we >> include that on the deal itself since it’s a PG. Thanks! From: James >> Anderson <james. anderson@ ideonmedia. com> >> >> Will do, this is now layered on! >> >> >> >> On Mon, Jun 1, 2026 at 1:44 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi James, >> >> >> >> Can we include that on the deal itself since it’s a PG. >> >> >> >> Thanks! >> >> >> >> *From:* James Anderson <james.anderson@ideonmedia.com> >> *Sent:* Monday, June 1, 2026 12:16 PM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) >> <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hey Roohi! Did you want that layered on our side or yours? James Anderson >> Sales Director M: (647) 618-0598 Visit our website On Mon, Jun 1, 2026 at >> 12: 14 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi >> Karla, Thanks for >> >> Hey Roohi! Did you want that layered on our side or yours? >> >> >> *James Anderson* >> >> *Sales Director* >> >> *M: (647) 618-0598* >> >> >> Visit our website >> <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jMv0DEH_viA5wsYhLkWVRqBTPHowRbXJ0yYabfTUtrIX2dBEkklNopUpchPNAIXdr48LhWbKNhbpUEeOOQjAmlwZDAwR3qo$> >> >> >> >> On Mon, Jun 1, 2026 at 12:14 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi Karla, >> >> >> >> Thanks for sending these, I will look into it shortly. >> >> >> >> Quick question, can you confirm if the demo targeting is layered on it >> (A25-54)? >> >> >> >> Thanks! >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Friday, May 29, 2026 8:13 AM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Hi Roohi, No problem! Thanks for providing the updated budgets. The deals >> have been pushed to your seat and are ready for acceptance. Please see >> details below: Proposal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 (Marketplace >> >> Hi Roohi, >> >> >> >> No problem! Thanks for providing the updated budgets. The deals have been >> pushed to your seat and are ready for acceptance. Please see details below: >> >> *Proposal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_2026 >> (Marketplace ID: MP312398283)* >> >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR >> Budget:$3,368 CAD Targeting: Quebec. >> >> Deal Name: >> Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG >> Budget:$13,473 CAD Targeting: Canada, except Quebec. >> >> >> >> Please accept them when you have a moment, and if you have any questions, >> just let us know. >> >> >> >> >> >> My best, >> >> Karla >> >> >> >> >> >> On Thu, May 28, 2026 at 5:04 PM Roohi Mudgil (Omnicom) < >> Roohi.Mudgil@kinesso.com> wrote: >> >> Hi Karla, >> >> >> >> Pls use the below budgets when sending the deals, there is a slight >> correction. >> >> >> >> EN - $13,473 >> >> FR - $3,368 >> >> >> >> Thanks! >> >> >> >> >> >> *From:* Karla Dantas <karla.dantas@ideonmedia.com> >> *Sent:* Wednesday, May 27, 2026 10:37 AM >> *To:* Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> >> *Cc:* James Anderson <james.anderson@ideonmedia.com>; Kevin Joshii >> (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) < >> ajoy.lobo@kinesso.com> >> *Subject:* Re: Irving RUS - Infinite Answers - RFP - Ideon Media >> >> >> >> Thanks Roohi! We're doublle checking avails and I'll sha

Hey man! You interested in joining our watch party for Canada's game #3? See invite attached. Open bar, food, good times! -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

LMK if you want to bring anyone else! On Mon, Jun 8, 2026 at 7:46 PM James Anderson <james.anderson@ideonmedia.com> wrote: > Hey man! You interested in joining our watch party for Canada's game #3? > See invite attached. Open bar, food, good times! > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey! Are you able to join us? Please let me know by next Monday if possible, so we can plan #s for drinks and food. On Mon, Jun 8, 2026 at 7:48 PM James Anderson <james.anderson@ideonmedia.com>

Hey man, Thanks for the invite but I’m not able to make, have dinner plans already that day. Thanks again! Ajoy Ajoy Lobo Director, Performance Marketing M (647) 448-8640 umww.ca [cid:image001.gif@01DCF8DF.EE3C31B0] From: James Anderson <james.anderson@ideonmedia.com> Sent: Wednesday, June 10, 2026 12:32 PM To: Lobo, Ajoy (TOR-KSO) <ajoy.lobo@kinesso.com> Subject: Re: World Cup Party - June 24th Hey! Are you able to join us? Please let me know by next Monday if possible, so we can plan #s for drinks and food. On Mon, Jun 8, 2026 at 7: 48 PM James Anderson <james. anderson@ ideonmedia. com> wrote: LMK if you want to bring anyone else! Hey! Are you able to join us? Please let me know by next Monday if possible, so we can plan #s for drinks and food.

No worries my man, next time! LMK if you hear anything on OLE or IRVING FLIGHT 2? On Wed, Jun 10, 2026 at 1:50 PM Ajoy Lobo (Omnicom) <ajoy.lobo@omc.com> wrote: > Hey man, > > > > Thanks for the invite but I’m not able to make, have dinner plans already > that day. > > > > Thanks again! > > Ajoy > > > > > > *Ajoy Lobo* > > *Director, Performance Marketing* > > > > M (647) 448-8640 > > *umww.ca <http://umww.ca>* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 12:32 PM > *To:* Lobo, Ajoy (TOR-KSO) <ajoy.lobo@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > Hey! Are you able to join us? Please let me know by next Monday if > possible, so we can plan #s for drinks and food. On Mon, Jun 8, 2026 at 7: 48 > PM James Anderson <james. anderson@ ideonmedia. com> wrote: LMK if you > want to bring anyone else! > > Hey! Are you able to join us? Please let me know by next Monday if > possible, so we can plan #s for drinks and food. > > > > On Mon, Jun 8, 2026 at 7:48 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > LMK if you want to bring anyone else! > > > > On Mon, Jun 8, 2026 at 7:46 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Hey man! You interested in joining our watch party for Canada's game #3? > See invite attached. Open bar, food, good times! > > > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!iBnZF-7P4EitmF3DmVhLr3tgVkcipXwqFd4LvgW4kyO5kMIWijSM3skTsQi6iFFlCf-7Yf1USFK2r7tDdxFX-PUV4kMMIg$> > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!iBnZF-7P4EitmF3DmVhLr3tgVkcipXwqFd4LvgW4kyO5kMIWijSM3skTsQi6iFFlCf-7Yf1USFK2r7tDdxFX-PUV4kMMIg$> > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!iBnZF-7P4EitmF3DmVhLr3tgVkcipXwqFd4LvgW4kyO5kMIWijSM3skTsQi6iFFlCf-7Yf1USFK2r7tDdxFX-PUV4kMMIg$> > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hi Karla, Hope you are well. I have an urgent request on the FR PG deal, can you pls revise the budget to $3,742. Let me know once you have pushed the revised deal. Thanks! From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, June 1, 2026 2:23 PM To: Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com>; Kevin Joshii (Omnicom) <Kevin.Joshii@kinesso.com>; Ajoy Lobo (Omnicom) <ajoy.lobo@kinesso.com> Subject: Re: Irving RUS - Infinite Answers - RFP - Ideon Media Will do, this is now layered on! On Mon, Jun 1, 2026 at 1: 44 PM Roohi Mudgil (Omnicom) <Roohi. Mudgil@ kinesso. com> wrote: Hi James, Can we include that on the deal itself since it’s a PG. Thanks! From: James Anderson <james. anderson@ ideonmedia. com> Will do, this is now layered on!

Hi James, No problem , have new deals been pushed or its all done on the backend? Thanks! From: James Anderson <james.anderson@ideonmedia.com> Sent: Friday, June 5, 2026 4:13 PM To: Roohi Mudgil (Omnicom) <Roohi.Mudgil@kinesso.com> Cc: Karla Dantas <karla.dantas@ideonmedia.com> Subject: Re: URGENT REQUEST Irving RUS - Infinite Answers - RFP - Ideon Media Got it! Sorry I’ve been out with clients all day. Just heard back - they've made the changes. Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG ZjQcmQRYFpfptBannerStart This Message Is From an External Sender This message came from outside your organization. Report Suspicious <https://us-phishalarm-ewt.proofpoint.com/EWT/v1/N96JrnIq8IfO5w!dahBEBPU2V4BTSbSrRZLN3zyPcpMY0L-4lhDopUAHgIUOq52rCbePoTyVOy8216V8DkfIIURS_9mbq1jY-O0ZuGSEAaI1fk6SWAy57hXhYGTgbUiNIUFYtM_N2ScnLA$> ‌ ZjQcmQRYFpfptBannerEnd Got it! Sorry I’ve been out with clients all day. Just heard back - they've made the changes. Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_FR Budget: $3,742; CPM: $30CAD; Imp goal: 124,733 Deal Name: Ideon_Amazon_Irving_Royal_Ultra_Strength_PG_Canada_Video_$30CAD_ENG Budget: $14,970; CPM: $30CAD; Imp goal: 499,000 James Anderson Sales Director M: (647) 618-0598 [https://ci3.googleusercontent.com/mail-sig/AIorK4yJpXEAA7ta9MtkvZ2V4Ct5UIardPm9v1MeRnLouCwh-32OH_we2WsTAd3W3pOHYcPIIF_0EQE] Visit our website<https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!k353pkwQGAEJJAGhB2Dhr-K_70xJiYUrZJLZfvOz0NS9K-S0HkQm4p3eflkhSOtSpUVkgVBHFepgLH56teXRU0-HEEfrQ64$>

Hi Moussa! Thanks for thinking of Ideon for this! :) Confirming receipt, we'll get to work on this right away and submit by tomorrow EOD. Cheers, Cristina On May 6, 2026, at 10:19 AM, Moussa

Hi Moussa, Hope the day is going well! Thanks so much again for thinking of Ideon for this campaign! Please see attached for our recommendations, along with a spec sheet. We took the team’s feedback from our Lunch & Learn into consideration and included high reach opportunities throughout the proposal. As always, if the team requires any assistance in building any units, we're more than happy to help as added value! Once you’ve had a chance to review, please let us know if you have any questions or feedback. Looking forward to hearing your thoughts! Thanks so much! Cristina On Wed, May 6, 2026 at 10:19 AM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Hey Cristina, > > > > Hope all is well! > > > > Please find attached the Back to School RFP for 2026. > > > > Apologies for the late RFP but would really appreciate if you can turn > this around quickly (no need to put together a full proposal), we are > looking at activations that are really parents specific (with kids aged > 6-17). Also, custom light as in you can produce custom assets for Amazon > using their standard IAB assets from the asset pack. > > > > I would really appreciate if you could send for *tomorrow EOD.* > > Best regards, > > *Moussa Jureidini* > > *Manager, Communications Planning * > > <http://omnicommedia.com/> > > 33 Bloor ST E Suite 1300, Toronto, ON M4W 3H1 > > (416) 925-0530 > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Thank you so much for sending this! I will keep you posted 😊 Best, Moussa Jureidini Manager, Communications Planning Comfluence powered by Omnicom Media<http://omnicommedia.com/> From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Thursday, May 7, 2026 4:45 PM To: Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> Cc: Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) <dalia.lucchetta@omc.com> Subject: Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP Hi Moussa, Hope the day is going well! Thanks so much again for thinking of Ideon for this campaign! Please see attached for our recommendations, along with a spec sheet. We took the team’s feedback from our Lunch & Learn into consideration and included high reach opportunities throughout the proposal. As always, if the team requires any assistance in building any units, we're more than happy to help as added value! Once you’ve had a chance to review, please let us know if you have any questions or feedback. Looking forward to hearing your thoughts! Thanks so much! Cristina

👍 Cristina Commisso reacted via Gmail <https://www.google.com/gmail/about/?utm_source=gmail-in-product&utm_medium=et&utm_campaign=emojireactionemail#app> On Sun, May 10, 2026 at 11:08 PM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Thank you so much for sending this! I will keep you posted 😊 > > > > Best, > > > > *Moussa Jureidini* > > Manager, Communications Planning > > *Com**fluence* powered by Omnicom Media <http://omnicommedia.com/> > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, May 7, 2026 4:45 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) < > dalia.lucchetta@omc.com> > *Subject:* Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP > > > > Hi Moussa, > > > > Hope the day is going well! > > > > Thanks so much again for thinking of Ideon for this campaign! Please see > attached for our recommendations, along with a spec sheet. We took the > team’s feedback from our Lunch & Learn into consideration and included high > reach opportunities throughout the proposal. As always, if the team > requires any assistance in building any units, we're more than happy to > help as added value! > > Once you’ve had a chance to review, please let us know if you have any > questions or feedback. Looking forward to hearing your thoughts! > > Thanks so much! > > Cristina > > > > > > On Wed, May 6, 2026 at 10:19 AM Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > > Hey Cristina, > > > > Hope all is well! > > > > Please find attached the Back to School RFP for 2026. > > > > Apologies for the late RFP but would really appreciate if you can turn > this around quickly (no need to put together a full proposal), we are > looking at activations that are really parents specific (with kids aged > 6-17). Also, custom light as in you can produce custom assets for Amazon > using their standard IAB assets from the asset pack. > > > > I would really appreciate if you could send for *tomorrow EOD.* > > Best regards, > > *Moussa Jureidini* > > *Manager, Communications Planning * > > <http://omnicommedia.com/> > > 33 Bloor ST E Suite 1300, Toronto, ON M4W 3H1 > > (416) 925-0530 > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Moussa, Hope you're doing great and the week if off to a great start! Wanted to check in and see if you had any updates or feeback for this campaign! Would appreciate any info you may have! Thanks, Cristina On Sun, May 10, 2026 at 11:08 PM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Thank you so much for sending this! I will keep you posted 😊 > > > > Best, > > > > *Moussa Jureidini* > > Manager, Communications Planning > > *Com**fluence* powered by Omnicom Media <http://omnicommedia.com/> > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Thursday, May 7, 2026 4:45 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) < > dalia.lucchetta@omc.com> > *Subject:* Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP > > > > Hi Moussa, > > > > Hope the day is going well! > > > > Thanks so much again for thinking of Ideon for this campaign! Please see > attached for our recommendations, along with a spec sheet. We took the > team’s feedback from our Lunch & Learn into consideration and included high > reach opportunities throughout the proposal. As always, if the team > requires any assistance in building any units, we're more than happy to > help as added value! > > Once you’ve had a chance to review, please let us know if you have any > questions or feedback. Looking forward to hearing your thoughts! > > Thanks so much! > > Cristina > > > > > > On Wed, May 6, 2026 at 10:19 AM Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > > Hey Cristina, > > > > Hope all is well! > > > > Please find attached the Back to School RFP for 2026. > > > > Apologies for the late RFP but would really appreciate if you can turn > this around quickly (no need to put together a full proposal), we are > looking at activations that are really parents specific (with kids aged > 6-17). Also, custom light as in you can produce custom assets for Amazon > using their standard IAB assets from the asset pack. > > > > I would really appreciate if you could send for *tomorrow EOD.* > > Best regards, > > *Moussa Jureidini* > > *Manager, Communications Planning * > > <http://omnicommedia.com/> > > 33 Bloor ST E Suite 1300, Toronto, ON M4W 3H1 > > (416) 925-0530 > > > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Cristina, Thank you for following up! Unfortunately, we will not be moving forward with the plan. We already had captured a big portion of the gaming audience with other partners and did not want to over invest in this segment. We will keep you in mind for future campaigns and RFP you then. Cheers, Moussa Jureidini Manager, Communications Planning Comfluence powered by Omnicom Media<http://omnicommedia.com/> From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Tuesday, June 9, 2026 11:37 AM To: Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> Cc: Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Dalia Lucchetta (Omnicom) <dalia.lucchetta@omc.com> Subject: Re: CA - AMZ XCM - Retail - Back To School Q3 - Ideon Media RFP Hey Moussa, Hope you're doing great and the week if off to a great start! Wanted to check in and see if you had any updates or feeback for this campaign! Would appreciate any info you may have! Thanks, Cristina

Hi Daniel, Thanks for sending! Are you able to provide video metrics (plays, quartiles, completes) for the below placement? PVLS26CA007_DIG_PRELAUNCH_awa_DIRECTPUB_IDEON_DIGVID_custm_cpm_x_ca-nat_A1834_en_mlt_x_ssp_x_plc_cpm_btdemo_x_a1834-x-x_x_OCPS-Q226_CUSTOM_x:|igommj Best, Charlie From: Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> Sent: Monday, May 11, 2026 10:55 AM To: AMZ Data Ops QA Team - PV <AMZ_DataOps_QA_PV@annalect.com> Cc: cristina.commisso@ideonmedia.com; tclna+38qj4kdw0nvb3sd@annalect.cloud Subject: Re: CA Amazon PV Site Served Reporting – IDEON 2026-05-04-2026-05-10 Hi there, Please see attached for the report. Cheers, Daniel

Hi Charlie, We aren't running video for this current flight. I flagged this with the team because the tag names indicated otherwise, but we never received updated tags. Let me know if you have any questions. Cheers, Daniel On Mon, May 11, 2026 at 1:46 PM Charlie Shulman (Omnicom) < charlie.shulman@omc.com> wrote: > Hi Daniel, > > > > Thanks for sending! Are you able to provide video metrics (plays, > quartiles, completes) for the below placement? > > > > > PVLS26CA007_DIG_PRELAUNCH_awa_DIRECTPUB_IDEON_DIGVID_custm_cpm_x_ca-nat_A1834_en_mlt_x_ssp_x_plc_cpm_btdemo_x_a1834-x-x_x_OCPS-Q226_CUSTOM_x:|igommj > > > > Best, > > Charlie > > > > > > *From:* Daniel Elmaleh <daniel.elmaleh@ideonmedia.com> > *Sent:* Monday, May 11, 2026 10:55 AM > *To:* AMZ Data Ops QA Team - PV <AMZ_DataOps_QA_PV@annalect.com> > *Cc:* cristina.commisso@ideonmedia.com; > tclna+38qj4kdw0nvb3sd@annalect.cloud > *Subject:* Re: CA Amazon PV Site Served Reporting – IDEON > 2026-05-04-2026-05-10 > > > > Hi there, > > > > Please see attached for the report. > > > > Cheers, > > Daniel > > > > On Mon, May 11, 2026 at 2:14 AM <AMZ_DataOps_QA_PV@annalect.com> wrote: > > Hello IDEON - > > The OMG Comfluence Data Operations team is reaching out to collect data > that Activation has deemed as needing your 1P data that covers the date > range of 2026-05-04 to 2026-05-10. The provided template has package, > placement and creative-level information pre-populated in various columns. > > > > *DO NOT REMOVE ROWS OR COLUMNS. DO NOT MERGE CELLS TOGETHER.* > > *CURRENCY REPORTED SHOULD MATCH THE CURRENCY COMFLUENCE IS TRANSACTING > WITH, (USD, CAD, etc.)* > > > > Please note that we are collecting metrics at the *daily *level. If a > placement was not live on a given day, please put a 0 in the template in > the appropriate metric fields. If the placement cannot report out on the > metric, please also put a 0 in the template. *All metric fields should be > populated when you return your template to Comfluence.* If you cannot > report at the daily level, please inform a member of the Comfluence team so > we can better instruct how to transcribe data into the template provided. > > > > If you have any questions, please be sure to *REPLY ALL* to ensure key > contacts can best address. > > > > Please also note that templates are due back to OMG *NO LATER THAN 3PM > EST EACH MONDAY.* > > > > Thanks, > > Comfluence Data Operations > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. >

Hey Cristina, Thank you for sharing! We will need time to review and will revert 😊 Best, Moussa Jureidini Manager, Communications Planning Comfluence powered by Omnicom Media<http://omnicommedia.com/> From: Cristina Commisso <cristina.commisso@ideonmedia.com> Sent: Wednesday, April 22, 2026 2:30 PM To: Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> Cc: Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com> Subject: Re: CA - AMZ XCM - Prime Benefits Q3 - RFP - Ideon Media Hey Moussa, Hope you're doing well and having a great week so far! Thank you so much for thinking of Ideon for this upcoming campaign! Please see attached for our recommendations. Upon review you'll find: * Custom Content and Social opportunities across our powerhouse publishers Complex and IGN * IGN's Summer of Gaming Sponsorship opportunities * Scalable high-impact media and video opportunities for both the English and French markets in Canada! Upon review, should you have any questions please don't hesitate to reach out! And of course, always happy to jump on a call to walk through our ideas and address any immediate questions! Looking forward to hearing from you! Cristina On Wed, Apr 15, 2026 at 12:47 PM Cristina Commisso <cristina.commisso@ideonmedia.com<mailto:cristina.commisso@ideonmedia.com>> wrote: This is super helpful - thanks so much for the feedback. We’ll get to work on Q3! Cheers, Cristina

Hey Moussa! No worries at all! On stanby should you have any questions at all :) Cheers, Cristina On Thu, Apr 23, 2026 at 11:54 AM Moussa Jureidini (Omnicom) < moussa.jureidini@omc.com> wrote: > Hey Cristina, > > > > Thank you for sharing! > > We will need time to review and will revert 😊 > > > > Best, > > > > *Moussa Jureidini* > > Manager, Communications Planning > > *Com**fluence* powered by Omnicom Media <http://omnicommedia.com/> > > > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, April 22, 2026 2:30 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com> > *Subject:* Re: CA - AMZ XCM - Prime Benefits Q3 - RFP - Ideon Media > > > > Hey Moussa, > > > > Hope you're doing well and having a great week so far! > > > > Thank you so much for thinking of Ideon for this upcoming campaign! Please > see attached for our recommendations. > > > > Upon review you'll find: > > - Custom Content and Social opportunities across our powerhouse > publishers Complex and IGN > - IGN's Summer of Gaming Sponsorship opportunities > - Scalable high-impact media and video opportunities for both the > English and French markets in Canada! > > Upon review, should you have any questions please don't hesitate to reach > out! And of course, always happy to jump on a call to walk through our > ideas and address any immediate questions! > > > > Looking forward to hearing from you! > > Cristina > > > > On Wed, Apr 15, 2026 at 12:47 PM Cristina Commisso < > cristina.commisso@ideonmedia.com> wrote: > > This is super helpful - thanks so much for the feedback. > > > > We’ll get to work on Q3! > > > > Cheers, > > Cristina > > > > On Apr 15, 2026, at 12:34 PM, Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > >  > > Hey Cristina! > > > > For Benefits Q2, we decided to lean more into an audience that skews > heavily on sports over an entertainment audience, hence we proceeded with > partners that are more in line with this direction. > > > > Best, > > > > *Moussa Jureidini* > Manager, Comms Planning, Amazon XCM > > *Omnicom Media Group* > > > > *From:* Cristina Commisso <cristina.commisso@ideonmedia.com> > *Sent:* Wednesday, April 15, 2026 12:31 PM > *To:* Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com> > *Cc:* Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Nick > Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Aarushi Nishchal > (Omnicom) <aarushi.nishchal@omc.com> > *Subject:* Re: CA - AMZ XCM - Prime Benefits Q3 - RFP - Ideon Media > > > > Hi Moussa! > > > > Hope you're doing great! > > > > Thanks so mch for thinking of Ideon for this campaign! Our team will get > to work on brainstorming and looking forward to submitting by 4/22. > > > > As an initial request, any feedback you have on the Q2 proposal we > submitted would greatly help guide and elevate our recommendations. > > > > Thanks so much, > > Cristina > > > > > > > > On Wed, Apr 15, 2026 at 10:51 AM Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com> wrote: > > Hey Ideon team, > > > > Hope all is well. > > > > Please find attached the Prime Benefits Q3 – RFP. > > > > *Key milestones and callouts: * > > 1. Media Flighting: 6/27/26 – 9/13/26 > 2. $50K (Scalable) > 3. Please send proposal back by* 4/22/26 EOD EST* > 4. Anything new and innovative is highly appreciated > > > > Please let me know if any questions. > > Thanks! > > > > Best regards, > > > > *Moussa Jureidini* > Manager, Comms Planning, Amazon XCM > > *Omnicom Media Group* > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > > > > -- > > > > *Cristina Commisso* > > *VP, Business Development* > > C(647) 287 9105 > > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey Cris, Here’s the team’s dietary restrictions. See you next week. k From: Google Calendar <calendar-notification@google.com> On Behalf Of Cristina Commisso Sent: Thursday, April 23, 2026 11:53 AM To: Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Beatriz Mourao (Omnicom) <beatriz.mourao@omc.com>; Cecilia Kyriazis (Omnicom) <cecilia.kyriazis@omc.com>; Dalia Lucchetta (Omnicom) <dalia.lucchetta@omc.com>; David Udolloress (Omnicom) <david.udolloress@omc.com>; Erika Yuen (Omnicom) <erika.yuen@omnicommediagroup.com>; Eugenia Kung (Omnicom) <eugenia.kung@omc.com>; Frank Mtende (Omnicom) <frank.mtende@omnicommediagroup.com>; Hemanshi Marwaha (Omnicom) <hemanshi.marwaha@omc.com>; Jenny Kim (Omnicom) <jenny.kim@omnicommediagroup.com>; Karen Guan (Omnicom) <karen.guan@omc.com>; Kazim Banatwala (Omnicom) <kazim.banatwala@omc.com>; Kristin Claydon (Omnicom) <kristin.claydon@omc.com>; Lauren Felix (Omnicom) <lauren.felix@omc.com>; Lenore Kuhnreich (Omnicom) <lenore.kuhnreich@omc.com>; Moussa Jureidini (Omnicom) <moussa.jureidini@omc.com>; Natalie Milne <natalie.milne@ideonmedia.com>; Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Samantha Miller (Omnicom) <samantha.miller@omc.com>; Sumeet Sharma (Omnicom) <sumeet.sharma@omc.com>; Cristina Commisso <cristina.commisso@ideonmedia.com> Subject: Ideon Refesher - Lunch & Learn! Ideon Refesher - Lunch & Learn! Hey team, Hope everyone is having a great week so far! Really looking forward to seeing you next week at our Lunch and Learn! As I start to plan out lunch, if you have any dietary restrictions or preferences, feel free to send me a quick side note, happy to accommodate wherever possible. And when you have a moment, if you could update your RSVP, that would be super helpful for planning quantities. I am aiming to place the order on Monday, so anything you can share before then would be appreciated :) Looking forward to connecting with you all, and hope you have a great rest of the week! Join with Google Meet<https://meet.google.com/jby-imrv-msu?hs=224> Meeting link meet.google.com/jby-imrv-msu<https://meet.google.com/jby-imrv-msu?hs=224> Join by phone (CA) +1 647-732-3089<tel:+1-647-732-3089%3B101998778%23> PIN: 101998778 More phone numbers<https://tel.meet/jby-imrv-msu?pin=6666177896423&hs=0> Ideon Refesher - Lunch & Learn! Wednesday Apr 29, 2026 ⋅ 12pm – 1pm (Eastern Time - Toronto) Guests Cristina Commisso<mailto:cristina.commisso@ideonmedia.com> - organizer dalia.lucchetta@omc.com<mailto:dalia.lucchetta@omc.com> aarushi.nishchal@omc.com<mailto:aarushi.nishchal@omc.com> beatriz.mourao@omc.com<mailto:beatriz.mourao@omc.com> cecilia.kyriazis@omc.com<mailto:cecilia.kyriazis@omc.com> david.udolloress@omc.com<mailto:david.udolloress@omc.com> erika.yuen@omnicommediagroup.com<mailto:erika.yuen@omnicommediagroup.com> eugenia.kung@omc.com<mailto:eugenia.kung@omc.com> frank.mtende@omnicommediagroup.com<mailto:frank.mtende@omnicommediagroup.com> hemanshi.marwaha@omc.com<mailto:hemanshi.marwaha@omc.com> jenny.kim@omnicommediagroup.com<mailto:jenny.kim@omnicommediagroup.com> karen.guan@omc.com<mailto:karen.guan@omc.com> kazim.banatwala@omc.com<mailto:kazim.banatwala@omc.com> kristin.claydon@omc.com<mailto:kristin.claydon@omc.com> lauren.felix@omc.com<mailto:lauren.felix@omc.com> lenore.kuhnreich@omc.com<mailto:lenore.kuhnreich@omc.com> moussa.jureidini@omc.com<mailto:moussa.jureidini@omc.com> nick.torrenueva@omc.com<mailto:nick.torrenueva@omc.com> samantha.miller@omc.com<mailto:samantha.miller@omc.com> sumeet.sharma@omc.com<mailto:sumeet.sharma@omc.com> Natalie Milne<mailto:natalie.milne@ideonmedia.com> This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution, or copying of this email or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this email in error, please notify the sender immediately.

This is perfect!! Thanks for sharing :) On Thu, Apr 23, 2026 at 11:55 AM Karen Guan (Omnicom) <karen.guan@omc.com> wrote: > Hey Cris, > > > > Here’s the team’s dietary restrictions. > > > > See you next week. > > k > > > > *From:* Google Calendar <calendar-notification@google.com> *On Behalf Of *Cristina > Commisso > *Sent:* Thursday, April 23, 2026 11:53 AM > *To:* Aarushi Nishchal (Omnicom) <aarushi.nishchal@omc.com>; Beatriz > Mourao (Omnicom) <beatriz.mourao@omc.com>; Cecilia Kyriazis (Omnicom) < > cecilia.kyriazis@omc.com>; Dalia Lucchetta (Omnicom) < > dalia.lucchetta@omc.com>; David Udolloress (Omnicom) < > david.udolloress@omc.com>; Erika Yuen (Omnicom) < > erika.yuen@omnicommediagroup.com>; Eugenia Kung (Omnicom) < > eugenia.kung@omc.com>; Frank Mtende (Omnicom) < > frank.mtende@omnicommediagroup.com>; Hemanshi Marwaha (Omnicom) < > hemanshi.marwaha@omc.com>; Jenny Kim (Omnicom) < > jenny.kim@omnicommediagroup.com>; Karen Guan (Omnicom) <karen.guan@omc.com>; > Kazim Banatwala (Omnicom) <kazim.banatwala@omc.com>; Kristin Claydon > (Omnicom) <kristin.claydon@omc.com>; Lauren Felix (Omnicom) < > lauren.felix@omc.com>; Lenore Kuhnreich (Omnicom) < > lenore.kuhnreich@omc.com>; Moussa Jureidini (Omnicom) < > moussa.jureidini@omc.com>; Natalie Milne <natalie.milne@ideonmedia.com>; > Nick Torrenueva (Omnicom) <nick.torrenueva@omc.com>; Samantha Miller > (Omnicom) <samantha.miller@omc.com>; Sumeet Sharma (Omnicom) < > sumeet.sharma@omc.com>; Cristina Commisso < > cristina.commisso@ideonmedia.com> > *Subject:* Ideon Refesher - Lunch & Learn! > > > > Ideon Refesher - Lunch & Learn! > > > > > > Hey team, > > Hope everyone is having a great week so far! Really looking forward to > seeing you next week at our Lunch and Learn! > > As I start to plan out lunch, if you have any dietary restrictions or > preferences, feel free to send me a quick side note, happy to accommodate > wherever possible. And when you have a moment, if you could update your > RSVP, that would be super helpful for planning quantities. I am aiming to > place the order on Monday, so anything you can share before then would be > appreciated :) > > Looking forward to connecting with you all, and hope you have a great rest > of the week! > > > > *Join with Google Meet* <https://meet.google.com/jby-imrv-msu?hs=224> > Meeting link > > meet.google.com/jby-imrv-msu <https://meet.google.com/jby-imrv-msu?hs=224> > Join by phone > > (CA) +1 647-732-3089 <+1-647-732-3089%3B101998778%23> > PIN: 101998778 > > More phone numbers <https://tel.meet/jby-imrv-msu?pin=6666177896423&hs=0> > > Ideon Refesher - Lunch & Learn! > > Wednesday Apr 29, 2026 ⋅ 12pm – 1pm (Eastern Time - Toronto) > Guests > > Cristina Commisso <cristina.commisso@ideonmedia.com> - organizer > > dalia.lucchetta@omc.com > > aarushi.nishchal@omc.com > > beatriz.mourao@omc.com > > cecilia.kyriazis@omc.com > > david.udolloress@omc.com > > erika.yuen@omnicommediagroup.com > > eugenia.kung@omc.com > > frank.mtende@omnicommediagroup.com > > hemanshi.marwaha@omc.com > > jenny.kim@omnicommediagroup.com > > karen.guan@omc.com > > kazim.banatwala@omc.com > > kristin.claydon@omc.com > > lauren.felix@omc.com > > lenore.kuhnreich@omc.com > > moussa.jureidini@omc.com > > nick.torrenueva@omc.com > > samantha.miller@omc.com > > sumeet.sharma@omc.com > > Natalie Milne <natalie.milne@ideonmedia.com> > > > > This email is intended only for the person or entity to which it is > addressed and may contain information that is privileged, confidential or > otherwise protected from disclosure. Dissemination, distribution, or > copying of this email or the information herein by anyone other than the > intended recipient, or an employee or agent responsible for delivering the > message to the intended recipient, is prohibited. If you have received this > email in error, please notify the sender immediately. > -- *Cristina Commisso* *VP, Business Development* C(647) 287 9105

Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the Canadian team too? -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey James, Unfortunately, yes. We are working it out with the local team to see when the departure date will be, but looking like end of June – July. Thanks, Paul Chao Director, Programmatic From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, June 15, 2026 2:10 PM To: Paul Chao (Omnicom) <Paul.Chao@kinesso.com> Subject: Skip? Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the Canadian team too? -- James Anderson Sales Director M: (647) 618-0598 Visit our website ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the Canadian team too? -- James Anderson Sales Director M: (647) 618-0598 [Image removed by sender.] Visit our website<https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jifKKLVYt9Zr-fn0A3F1CeV0HxbZA_Pw55qtRYCOhwNo9kVjxRDbZo9FZXDka0ThNOq9h7ZZxlj_5TpBguXKvEg0wBMV$> This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.

Damn, sorry to hear man. That's brutal. On Mon, Jun 15, 2026 at 2:21 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> wrote: > Hey James, > > > > Unfortunately, yes. > > > > We are working it out with the local team to see when the departure date > will be, but looking like end of June – July. > > > > Thanks, > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 15, 2026 2:10 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Skip? > > > > Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the > Canadian team too? -- James Anderson Sales Director M: (647) 618-0598 > Visit our website ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > > Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the > Canadian team too? > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jifKKLVYt9Zr-fn0A3F1CeV0HxbZA_Pw55qtRYCOhwNo9kVjxRDbZo9FZXDka0ThNOq9h7ZZxlj_5TpBguXKvEg0wBMV$> > > [image: Image removed by sender.] > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Yeah, and the CA client wanted to work with us still, but it was a global decision. Paul Chao Director, Programmatic From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, June 15, 2026 2:23 PM To: Paul Chao (Omnicom) <Paul.Chao@kinesso.com> Subject: Re: Skip? Damn, sorry to hear man. That's brutal. On Mon, Jun 15, 2026 at 2: 21 PM Paul Chao (Omnicom) <Paul. Chao@ kinesso. com> wrote: Hey James, Unfortunately, yes. We are working it out with the local team to see when the departure date will Damn, sorry to hear man. That's brutal. On Mon, Jun 15, 2026 at 2:21 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com<mailto:Paul.Chao@kinesso.com>> wrote: Hey James, Unfortunately, yes. We are working it out with the local team to see when the departure date will be, but looking like end of June – July. Thanks, Paul Chao Director, Programmatic

The worst... Sorry dude, that's not fair. On Mon, Jun 15, 2026 at 2:25 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> wrote: > Yeah, and the CA client wanted to work with us still, but it was a global > decision. > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 15, 2026 2:23 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: Skip? > > > > Damn, sorry to hear man. That's brutal. On Mon, Jun 15, 2026 at 2: 21 PM > Paul Chao (Omnicom) <Paul. Chao@ kinesso. com> wrote: Hey James, > Unfortunately, yes. We are working it out with the local team to see when > the departure date will > > Damn, sorry to hear man. That's brutal. > > > > On Mon, Jun 15, 2026 at 2:21 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > wrote: > > Hey James, > > > > Unfortunately, yes. > > > > We are working it out with the local team to see when the departure date > will be, but looking like end of June – July. > > > > Thanks, > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 15, 2026 2:10 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Skip? > > > > Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the > Canadian team too? -- James Anderson Sales Director M: (647) 618-0598 > Visit our website ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > > Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the > Canadian team too? > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jifKKLVYt9Zr-fn0A3F1CeV0HxbZA_Pw55qtRYCOhwNo9kVjxRDbZo9FZXDka0ThNOq9h7ZZxlj_5TpBguXKvEg0wBMV$> > > [image: Image removed by sender.] > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!lUytiBUfXCJbVf0ziTOLQ1HmJb1tTsM6RXCRzq4wj0udrhcdsQYBhzX91C7Yq2PRt7RCMk74aWoSxhype6cFhHXUQUZd$> > > [image: Image removed by sender.] > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Confirming SKIP is leaving Kinesso. ---------- Forwarded message --------- From: James Anderson <james.anderson@ideonmedia.com> Date: Mon, Jun 15, 2026 at 2:27 PM Subject: Re: Skip? To: Paul Chao (Omnicom) <Paul.Chao@kinesso.com> The worst... Sorry dude, that's not fair. On Mon, Jun 15, 2026 at 2:25 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> wrote: > Yeah, and the CA client wanted to work with us still, but it was a global > decision. > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 15, 2026 2:23 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: Skip? > > > > Damn, sorry to hear man. That's brutal. On Mon, Jun 15, 2026 at 2: 21 PM > Paul Chao (Omnicom) <Paul. Chao@ kinesso. com> wrote: Hey James, > Unfortunately, yes. We are working it out with the local team to see when > the departure date will > > Damn, sorry to hear man. That's brutal. > > > > On Mon, Jun 15, 2026 at 2:21 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > wrote: > > Hey James, > > > > Unfortunately, yes. > > > > We are working it out with the local team to see when the departure date > will be, but looking like end of June – July. > > > > Thanks, > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 15, 2026 2:10 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Skip? > > > > Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the > Canadian team too? -- James Anderson Sales Director M: (647) 618-0598 > Visit our website ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ > > Hey! I saw JustEatTakeaway is now with WPP global? Does this affect the > Canadian team too? > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!jifKKLVYt9Zr-fn0A3F1CeV0HxbZA_Pw55qtRYCOhwNo9kVjxRDbZo9FZXDka0ThNOq9h7ZZxlj_5TpBguXKvEg0wBMV$> > > [image: Image removed by sender.] > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!lUytiBUfXCJbVf0ziTOLQ1HmJb1tTsM6RXCRzq4wj0udrhcdsQYBhzX91C7Yq2PRt7RCMk74aWoSxhype6cFhHXUQUZd$> > > [image: Image removed by sender.] > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey Paul, Thanks for giving us a shot to send through an IGN specific proposal for this. Given the strong overlap between horror fans, gamers, action/thriller enthusiasts, and the Resident Evil franchise community, we see IGN as one of the strongest environments to reach this audience at scale. We've attached a proposed IGN partnership that combines premium visibility, contextual relevance, and high-impact creative to help build anticipation ahead of release and drive urgency during opening weekend. *Key highlights include:* - IGN Quickslider Homepage Takeover – Premium homepage ownership across desktop and mobile, delivering maximum awareness during key campaign moments. - Resident Evil Content Sponsorship – Exclusive alignment with Resident Evil-related editorial content, guaranteeing 100% share of voice around franchise news, reviews, trailers, and audience discussion. This places the film directly in front of one of Canada's most engaged gaming and entertainment communities. - High-Impact Display – Custom mobile interscroller executions across IGN designed to create standout visibility within highly relevant content environments. - Video Pre-Roll – Premium video placements reaching engaged gamers and entertainment fans consuming trailers, reviews, gameplay, and movie-related content. IGN reaches more than 5.5 million Canadian users and over-indexes against key audience attributes relevant to this release, including horror, action, gaming, nostalgia-driven franchises, and moviegoers. *We believe this approach effectively balances efficient reach with high-impact moments that can help Resident Evil break through during the crowded fall theatrical season, while authentically connecting with franchise fans.* Happy to walk through the recommendation and discuss timing, customizations, and budget allocations. Thanks, James -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey James, Thanks for sending along! I’m adding @Elise Lumyou (Omnicom)<mailto:elise.lum-you@omc.com> here who is working on the Resident Evil media plan. We will review and let you know if there are any questions, but thanks for putting this together as there is a “no-brainer” alignment with Resident Evil and IGN. Thanks, Paul Chao Director, Programmatic From: James Anderson <james.anderson@ideonmedia.com> Sent: Monday, June 15, 2026 2:18 PM To: Paul Chao (Omnicom) <Paul.Chao@kinesso.com> Subject: IGN x Resident Evil Hey Paul, Thanks for giving us a shot to send through an IGN specific proposal for this. Given the strong overlap between horror fans, gamers, action/thriller enthusiasts, and the Resident Evil franchise community, we see IGN as one of the strongest Hey Paul, Thanks for giving us a shot to send through an IGN specific proposal for this. Given the strong overlap between horror fans, gamers, action/thriller enthusiasts, and the Resident Evil franchise community, we see IGN as one of the strongest environments to reach this audience at scale. We've attached a proposed IGN partnership that combines premium visibility, contextual relevance, and high-impact creative to help build anticipation ahead of release and drive urgency during opening weekend. Key highlights include: * IGN Quickslider Homepage Takeover – Premium homepage ownership across desktop and mobile, delivering maximum awareness during key campaign moments. * Resident Evil Content Sponsorship – Exclusive alignment with Resident Evil-related editorial content, guaranteeing 100% share of voice around franchise news, reviews, trailers, and audience discussion. This places the film directly in front of one of Canada's most engaged gaming and entertainment communities. * High-Impact Display – Custom mobile interscroller executions across IGN designed to create standout visibility within highly relevant content environments. * Video Pre-Roll – Premium video placements reaching engaged gamers and entertainment fans consuming trailers, reviews, gameplay, and movie-related content. IGN reaches more than 5.5 million Canadian users and over-indexes against key audience attributes relevant to this release, including horror, action, gaming, nostalgia-driven franchises, and moviegoers. We believe this approach effectively balances efficient reach with high-impact moments that can help Resident Evil break through during the crowded fall theatrical season, while authentically connecting with franchise fans. Happy to walk through the recommendation and discuss timing, customizations, and budget allocations. Thanks, James -- James Anderson Sales Director M: (647) 618-0598 [Image removed by sender.] Visit our website<https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!mbRfGeXeIKzaixQVynpDqTVdjreBw57ABApscScfFKQGATD0j_zXSVD3bXEAH9R3AmlHsLrAzR9QEeRuxnkChOBrer7K$> This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.

100% think this is a no-brainer given how well the RE content does on IGN organically. Thanks guys! If there's anything else you need, please let me know. On Mon, Jun 15, 2026 at 2:29 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> wrote: > Hey James, > > > > Thanks for sending along! > > > > I’m adding @Elise Lumyou (Omnicom) <elise.lum-you@omc.com> here who is > working on the Resident Evil media plan. > > > > We will review and let you know if there are any questions, but thanks for > putting this together as there is a “no-brainer” alignment with Resident > Evil and IGN. > > > > Thanks, > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Monday, June 15, 2026 2:18 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* IGN x Resident Evil > > > > Hey Paul, Thanks for giving us a shot to send through an IGN specific > proposal for this. Given the strong overlap between horror fans, gamers, > action/thriller enthusiasts, and the Resident Evil franchise community, we > see IGN as one of the strongest > > Hey Paul, > > > Thanks for giving us a shot to send through an IGN specific proposal for > this. Given the strong overlap between horror fans, gamers, > action/thriller enthusiasts, and the Resident Evil franchise community, we > see IGN as one of the strongest environments to reach this audience at > scale. > > We've attached a proposed IGN partnership that combines premium > visibility, contextual relevance, and high-impact creative to help build > anticipation ahead of release and drive urgency during opening weekend. > > *Key highlights include:* > > - IGN Quickslider Homepage Takeover – Premium homepage ownership > across desktop and mobile, delivering maximum awareness during key campaign > moments. > - Resident Evil Content Sponsorship – Exclusive alignment with > Resident Evil-related editorial content, guaranteeing 100% share of voice > around franchise news, reviews, trailers, and audience discussion. This > places the film directly in front of one of Canada's most engaged gaming > and entertainment communities. > - High-Impact Display – Custom mobile interscroller executions across > IGN designed to create standout visibility within highly relevant content > environments. > - Video Pre-Roll – Premium video placements reaching engaged gamers > and entertainment fans consuming trailers, reviews, gameplay, and > movie-related content. > > > IGN reaches more than 5.5 million Canadian users and over-indexes against > key audience attributes relevant to this release, including horror, action, > gaming, nostalgia-driven franchises, and moviegoers. > > *We believe this approach effectively balances efficient reach with > high-impact moments that can help Resident Evil break through during the > crowded fall theatrical season**,** while authentically connecting with > franchise fans.* > > Happy to walk through the recommendation and discuss timing, > customizations, and budget allocations. > > Thanks, > > James > > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!mbRfGeXeIKzaixQVynpDqTVdjreBw57ABApscScfFKQGATD0j_zXSVD3bXEAH9R3AmlHsLrAzR9QEeRuxnkChOBrer7K$> > > [image: Image removed by sender.] > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Hey! Are you able to join us? Please let me know by next Monday if possible, so we can plan #s for drinks and food. On Mon, Jun 8, 2026 at 8:32 PM James Anderson <james.anderson@ideonmedia.com> wrote: > Hey man! You interested in joining our watch party for Canada's game #3? > See invite attached. Open bar, food, good times! Let me know if you want to > bring anyone else? > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website <https://ideonmedia.com/> > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

We had proposed the CTV stuff because they wanted premium video. Would they be open to publisher specific options with IGN? We had pitched them in the past with no luck, cause they just wanted premium video. If they’re open this time, I’d be happy to!! *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/> On Wed, Jun 10, 2026 at 4:48 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> wrote: > That wasn’t what was proposed by Karla. > > > > Are you able to share a proposal specific to IGN? > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 4:46 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > Would LOVE to somehow get RE on IGN. Not many better fits. On Wed, Jun 10, > 2026 at 12: 51 PM James Anderson <james. anderson@ ideonmedia. com> > wrote: Great, thanks man! Keep me posted how we can help. On Wed, Jun 10, > 2026 at 12: 50 PM Paul > > Would LOVE to somehow get RE on IGN. Not many better fits. > > > > On Wed, Jun 10, 2026 at 12:51 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Great, thanks man! Keep me posted how we can help. > > > > On Wed, Jun 10, 2026 at 12:50 PM Paul Chao (Omnicom) < > Paul.Chao@kinesso.com> wrote: > > Nothing yet. Let me follow up. > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 12:47 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > All good my man, thanks for getting back to me! PS, did you hear anything > on the Resident Evil proposal as of yet? On Wed, Jun 10, 2026 at 12: 46 > PM Paul Chao (Omnicom) <Paul. Chao@ kinesso. com> wrote: Hey James, > Unfortunately, I won’t be > > All good my man, thanks for getting back to me! PS, did you hear anything > on the Resident Evil proposal as of yet? > > > > On Wed, Jun 10, 2026 at 12:46 PM Paul Chao (Omnicom) < > Paul.Chao@kinesso.com> wrote: > > Hey James, > > > > Unfortunately, I won’t be able to make it, but thanks for the invite. > > > > Thanks, > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 12:33 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > Hey! Are you able to join us? Please let me know by next Monday if > possible, so we can plan #s for drinks and food. On Mon, Jun 8, 2026 at 8: 32 > PM James Anderson <james. anderson@ ideonmedia. com> wrote: Hey man! You > interested in joining > > Hey! Are you able to join us? Please let me know by next Monday if > possible, so we can plan #s for drinks and food. > > > > On Mon, Jun 8, 2026 at 8:32 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Hey man! You interested in joining our watch party for Canada's game #3? > See invite attached. Open bar, food, good times! Let me know if you want to > bring anyone else? > > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!g3L9lkbDKnoES4i24DhGw4qJZdbZzwB5jV3N61GhDlvr_dGTxElSPGwRRVP4APb1Scr7DPiC7h8lgP0vD7F2CmBVZPad$> > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!g3L9lkbDKnoES4i24DhGw4qJZdbZzwB5jV3N61GhDlvr_dGTxElSPGwRRVP4APb1Scr7DPiC7h8lgP0vD7F2CmBVZPad$> > > [image: Image removed by sender.] > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!gqQ85YJVg9ufCFWbh9bQ6bwsnmeoIz8bFvE14CqfU5T63dNHSbfZF3uyYiaYSnVGfnHumjPpFvB8h-JyBLsjIuzcMPEA$> > > [image: Image removed by sender.] > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!mnvH8NqBZw0C6g8r8dBA_hQwdUTdGZ8VneWoVeJtryGSkGaxNpkpAHLa9s5D_b2C2ZwZwVuBvHtKvAmEGlizEw5iB6Ap$> > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!mnvH8NqBZw0C6g8r8dBA_hQwdUTdGZ8VneWoVeJtryGSkGaxNpkpAHLa9s5D_b2C2ZwZwVuBvHtKvAmEGlizEw5iB6Ap$> > > [image: Image removed by sender.] >

Yes can you share publisher specific for IGN, as it’s a good fit for Resident Evil. Get Outlook for iOS<https://aka.ms/o0ukef> ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Wednesday, June 10, 2026 8:37:52 PM To: Paul Chao (Omnicom) <Paul.Chao@kinesso.com> Subject: Re: World Cup Party - June 24th We had proposed the CTV stuff because they wanted premium video. Would they be open to publisher specific options with IGN? We had pitched them in the past with no luck, cause they just wanted premium video. If they’re open this time, I’d be We had proposed the CTV stuff because they wanted premium video. Would they be open to publisher specific options with IGN? We had pitched them in the past with no luck, cause they just wanted premium video. If they’re open this time, I’d be happy to!! James Anderson Sales Director M: (647) 618-0598 [https://ci3.googleusercontent.com/mail-sig/AIorK4yJpXEAA7ta9MtkvZ2V4Ct5UIardPm9v1MeRnLouCwh-32OH_we2WsTAd3W3pOHYcPIIF_0EQE] Visit our website<https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!ljwQEhdHNarmvFgu_MKaYDIsZ2BwO3zUnjrVenlRmaWS2fReRL6iZv-rJrS__vcFkh7JytJFRatxrnPSVrQ-AOVFkSA3$>

On it, is tomorrow or Monday okay? On Wed, Jun 10, 2026 at 8:42 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> wrote: > Yes can you share publisher specific for IGN, as it’s a good fit for > Resident Evil. > > Get Outlook for iOS <https://aka.ms/o0ukef> > ------------------------------ > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 8:37:52 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > We had proposed the CTV stuff because they wanted premium video. Would > they be open to publisher specific options with IGN? We had pitched them in > the past with no luck, cause they just wanted premium video. If they’re > open this time, I’d be > We had proposed the CTV stuff because they wanted premium video. Would > they be open to publisher specific options with IGN? We had pitched them in > the past with no luck, cause they just wanted premium video. If they’re > open this time, I’d be happy to!! > > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > > Visit our website > <https://urldefense.com/v3/__https://ideonmedia.com/__;!!N96JrnIq8IfO5w!ljwQEhdHNarmvFgu_MKaYDIsZ2BwO3zUnjrVenlRmaWS2fReRL6iZv-rJrS__vcFkh7JytJFRatxrnPSVrQ-AOVFkSA3$> > > > On Wed, Jun 10, 2026 at 4:48 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > wrote: > > That wasn’t what was proposed by Karla. > > > > Are you able to share a proposal specific to IGN? > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 4:46 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > Would LOVE to somehow get RE on IGN. Not many better fits. On Wed, Jun 10, > 2026 at 12: 51 PM James Anderson <james. anderson@ ideonmedia. com> > wrote: Great, thanks man! Keep me posted how we can help. On Wed, Jun 10, > 2026 at 12: 50 PM Paul > > Would LOVE to somehow get RE on IGN. Not many better fits. > > > > On Wed, Jun 10, 2026 at 12:51 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Great, thanks man! Keep me posted how we can help. > > > > On Wed, Jun 10, 2026 at 12:50 PM Paul Chao (Omnicom) < > Paul.Chao@kinesso.com> wrote: > > Nothing yet. Let me follow up. > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 12:47 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > All good my man, thanks for getting back to me! PS, did you hear anything > on the Resident Evil proposal as of yet? On Wed, Jun 10, 2026 at 12: 46 > PM Paul Chao (Omnicom) <Paul. Chao@ kinesso. com> wrote: Hey James, > Unfortunately, I won’t be > > All good my man, thanks for getting back to me! PS, did you hear anything > on the Resident Evil proposal as of yet? > > > > On Wed, Jun 10, 2026 at 12:46 PM Paul Chao (Omnicom) < > Paul.Chao@kinesso.com> wrote: > > Hey James, > > > > Unfortunately, I won’t be able to make it, but thanks for the invite. > > > > Thanks, > > > > *Paul Chao* > > *Director, Programmatic* > > > > *From:* James Anderson <james.anderson@ideonmedia.com> > *Sent:* Wednesday, June 10, 2026 12:33 PM > *To:* Paul Chao (Omnicom) <Paul.Chao@kinesso.com> > *Subject:* Re: World Cup Party - June 24th > > > > Hey! Are you able to join us? Please let me know by next Monday if > possible, so we can plan #s for drinks and food. On Mon, Jun 8, 2026 at 8: 32 > PM James Anderson <james. anderson@ ideonmedia. com> wrote: Hey man! You > interested in joining > > Hey! Are you able to join us? Please let me know by next Monday if > possible, so we can plan #s for drinks and food. > > > > On Mon, Jun 8, 2026 at 8:32 PM James Anderson < > james.anderson@ideonmedia.com> wrote: > > Hey man! You interested in joining our watch party for Canada's game #3? > See invite attached. Open bar, food, good times! Let me know if you want to > bring anyone else? > > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!g3L9lkbDKnoES4i24DhGw4qJZdbZzwB5jV3N61GhDlvr_dGTxElSPGwRRVP4APb1Scr7DPiC7h8lgP0vD7F2CmBVZPad$> > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!g3L9lkbDKnoES4i24DhGw4qJZdbZzwB5jV3N61GhDlvr_dGTxElSPGwRRVP4APb1Scr7DPiC7h8lgP0vD7F2CmBVZPad$> > > [image: Image removed by sender.] > > This message contains information which may be confidential and > privileged. Unless you are the intended recipient (or authorized to receive > this message for the intended recipient), you may not use, copy, > disseminate or disclose to anyone the message or any information contained > in the message. If you have received the message in error, please advise > the sender by reply e-mail, and delete the message. Thank you very much. > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!gqQ85YJVg9ufCFWbh9bQ6bwsnmeoIz8bFvE14CqfU5T63dNHSbfZF3uyYiaYSnVGfnHumjPpFvB8h-JyBLsjIuzcMPEA$> > > [image: Image removed by sender.] > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!mnvH8NqBZw0C6g8r8dBA_hQwdUTdGZ8VneWoVeJtryGSkGaxNpkpAHLa9s5D_b2C2ZwZwVuBvHtKvAmEGlizEw5iB6Ap$> > > > > > -- > > *James Anderson* > > *Sales Director* > > *M: (647) 618-0598* > > [image: Image removed by sender.] > Visit our website > <https://urldefense.com/v3/__https:/ideonmedia.com/__;!!N96JrnIq8IfO5w!mnvH8NqBZw0C6g8r8dBA_hQwdUTdGZ8VneWoVeJtryGSkGaxNpkpAHLa9s5D_b2C2ZwZwVuBvHtKvAmEGlizEw5iB6Ap$> > > [image: Image removed by sender.] > > -- *James Anderson* *Sales Director* *M: (647) 618-0598* Visit our website <https://ideonmedia.com/>

Yup that works! Get Outlook for iOS<https://aka.ms/o0ukef> ________________________________ From: James Anderson <james.anderson@ideonmedia.com> Sent: Thursday, June 11, 2026 3:14:46 PM To: Paul Chao (Omnicom) <Paul.Chao@kinesso.com> Subject: Re: World Cup Party - June 24th On it, is tomorrow or Monday okay? On Wed, Jun 10, 2026 at 8: 42 PM Paul Chao (Omnicom) <Paul. Chao@ kinesso. com> wrote: Yes can you share publisher specific for IGN, as it’s a good fit for Resident Evil. Get Outlook for iOS From: James Anderson On it, is tomorrow or Monday okay? On Wed, Jun 10, 2026 at 8:42 PM Paul Chao (Omnicom) <Paul.Chao@kinesso.com<mailto:Paul.Chao@kinesso.com>> wrote: Yes can you share publisher specific for IGN, as it’s a good fit for Resident Evil. Get Outlook for iOS<https://urldefense.com/v3/__https://aka.ms/o0ukef__;!!N96JrnIq8IfO5w!nFp1KFRRWjSO4FdWIskrtYDNY8iQhaoQq3K02wlmiE2E1Tkuv96AIOj6u8DYdqOBx0RnkAACVi--orWB-IIRR9Of38et$>

Hi Nadine, Are you getting excited about the World Cup? I saw the North American FY27H1 plans have been finalized. I wanted to see if you've done the same for UK SBO and France SBO? It'd be nice to work with you like we have been with Edith, but I understand if you can't 😊. Let me know if you need anything from our side as we approach July! Tanner On Thu, May 7, 2026 at 7:31 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Perfect! Thanks, Nadine. > > Enjoy the rest of the week and weekend if we aren't in touch! :) > > Tanner > > On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> wrote: > >> Hi Tanner, >> >> Thank you so much. And I meant Canada when I said NA :-) >> >> Great for confirming the formats and sending the example. Thank you so >> much. >> >> I'll will be in touch soon, >> Nadine >> >> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Nadine, >>> >>> Thanks for the questions here :). We have not yet run custom creative in >>> North America but proposed it as a part of this plan for the Print Your >>> Possible platform. Below are examples of recent Mobile Interscrollers we >>> have run, along with their specification. Here we can build the Mobile >>> Interscroller for you and then you can upload it on the DSP. >>> >>> Dimensions: 700x1000 >>> Files: PSD >>> Tags: 1x1 trackers >>> >>> Mobile Interscroller Example 1 >>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>> Mobile Interscroller Example 2 >>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>> Mobile Interscroller Example 3 >>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>> >>> All the best, Nadine. >>> >>> Tanner >>> >>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> You're getting a lot of messages from me today ;.-) I have a question >>>> about the custom built creative: what formats and creative specifications >>>> would you need our team to deliver? >>>> I this custom built what we have already tested in the US? Then maybe >>>> Edith can share a preview of how the mobile interscroller looks in action? >>>> It also says on the slide "available via your PMP" but would this also >>>> be available via PG? >>>> >>>> Thanks a lot >>>> Nadine >>>> >>>> >>>> [image: image.png] >>>> >>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Nadine, >>>>> >>>>> Happy Friday! >>>>> >>>>> Karla and I are excited to share our proposal document and targeting/ >>>>> investment sheet for the UK and France markets for FY27 H1. We've assembled >>>>> this for SBO and excluded Wedding, as we discussed. The BLS will be offered >>>>> as added value and can be done separately for each market if you prefer. >>>>> >>>>> Please find the details attached and outlined below ☺️. >>>>> >>>>> *Targeting/ Investment Spreadsheet:* >>>>> >>>>> - Global Objectives & KPI Template: We've filled out these cells >>>>> separately for the UK and France markets >>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>> - UK SBO - OLV & Display >>>>> - France SBO - OLV & Display >>>>> >>>>> *Proposal Document:* >>>>> >>>>> - Campaign Elements: >>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & Display >>>>> | Tailored Targeting by UK & France >>>>> - Programmatic Guaranteed: We can also offer PMP's but wanted to >>>>> suggest this approach to ensure full campaign delivery >>>>> - Custom Creative: We would build this out as added value using >>>>> your assets. We believe this is a good approach for the Print Your Promise >>>>> messaging >>>>> - Targeting Availability >>>>> - Past BLS Success Points >>>>> >>>>> We hope this meets your requirements for testing in FY27 H1. It'd be >>>>> nice to work with you and continue our success from North America in Europe >>>>> starting in July. >>>>> >>>>> We'd be happy to have a call next week to walk through things together >>>>> if you'd like - just let us know ☺️. >>>>> >>>>> All the best, Nadine. >>>>> >>>>> -- >>>>> Tanner Kelly >>>>> Senior Director - Sales & Partnerships >>>>> (416)-453-8352 >>>>> [image: Home - Ideon Media] >>>>> >>>>

Hi Tanner, How are you? I will get excited when the World Cup is in the quarter-finals 😁 Yes North America was approved but we are still waiting for all EU approvals. I will definitely be in touch when we get approvals but EU approvals usually take a bit longer. I am hoping to have some news by next week. Thaanks a lot , Nadine On Wed, Jun 10, 2026 at 4:15 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Nadine, > > Are you getting excited about the World Cup? > > I saw the North American FY27H1 plans have been finalized. I wanted to see > if you've done the same for UK SBO and France SBO? It'd be nice to work > with you like we have been with Edith, but I understand if you can't 😊. > > Let me know if you need anything from our side as we approach July! > > Tanner > > On Thu, May 7, 2026 at 7:31 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Perfect! Thanks, Nadine. >> >> Enjoy the rest of the week and weekend if we aren't in touch! :) >> >> Tanner >> >> On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Thank you so much. And I meant Canada when I said NA :-) >>> >>> Great for confirming the formats and sending the example. Thank you so >>> much. >>> >>> I'll will be in touch soon, >>> Nadine >>> >>> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Nadine, >>>> >>>> Thanks for the questions here :). We have not yet run custom >>>> creative in North America but proposed it as a part of this plan for the >>>> Print Your Possible platform. Below are examples of recent Mobile >>>> Interscrollers we have run, along with their specification. Here we can >>>> build the Mobile Interscroller for you and then you can upload it on the >>>> DSP. >>>> >>>> Dimensions: 700x1000 >>>> Files: PSD >>>> Tags: 1x1 trackers >>>> >>>> Mobile Interscroller Example 1 >>>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>> Mobile Interscroller Example 2 >>>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>>> Mobile Interscroller Example 3 >>>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>> >>>> All the best, Nadine. >>>> >>>> Tanner >>>> >>>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> You're getting a lot of messages from me today ;.-) I have a question >>>>> about the custom built creative: what formats and creative specifications >>>>> would you need our team to deliver? >>>>> I this custom built what we have already tested in the US? Then maybe >>>>> Edith can share a preview of how the mobile interscroller looks in action? >>>>> It also says on the slide "available via your PMP" but would this also >>>>> be available via PG? >>>>> >>>>> Thanks a lot >>>>> Nadine >>>>> >>>>> >>>>> [image: image.png] >>>>> >>>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Nadine, >>>>>> >>>>>> Happy Friday! >>>>>> >>>>>> Karla and I are excited to share our proposal document and targeting/ >>>>>> investment sheet for the UK and France markets for FY27 H1. We've assembled >>>>>> this for SBO and excluded Wedding, as we discussed. The BLS will be offered >>>>>> as added value and can be done separately for each market if you prefer. >>>>>> >>>>>> Please find the details attached and outlined below ☺️. >>>>>> >>>>>> *Targeting/ Investment Spreadsheet:* >>>>>> >>>>>> - Global Objectives & KPI Template: We've filled out these cells >>>>>> separately for the UK and France markets >>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>> - UK SBO - OLV & Display >>>>>> - France SBO - OLV & Display >>>>>> >>>>>> *Proposal Document:* >>>>>> >>>>>> - Campaign Elements: >>>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & Display >>>>>> | Tailored Targeting by UK & France >>>>>> - Programmatic Guaranteed: We can also offer PMP's but wanted to >>>>>> suggest this approach to ensure full campaign delivery >>>>>> - Custom Creative: We would build this out as added value using >>>>>> your assets. We believe this is a good approach for the Print Your Promise >>>>>> messaging >>>>>> - Targeting Availability >>>>>> - Past BLS Success Points >>>>>> >>>>>> We hope this meets your requirements for testing in FY27 H1. It'd be >>>>>> nice to work with you and continue our success from North America in Europe >>>>>> starting in July. >>>>>> >>>>>> We'd be happy to have a call next week to walk through things >>>>>> together if you'd like - just let us know ☺️. >>>>>> >>>>>> All the best, Nadine. >>>>>> >>>>>> -- >>>>>> Tanner Kelly >>>>>> Senior Director - Sales & Partnerships >>>>>> (416)-453-8352 >>>>>> [image: Home - Ideon Media] >>>>>> >>>>>

Things are good here, thanks for asking, Nadine. I'd like to say I get excited in the quarter-finals, but Canada is usually eliminated by then, so it would be too late 😅. I've been reading more about this tournament because it is hosted in North America and there seem to be high hopes for Spain, which should be fun. We're here to help if the approvals go through! Thanks a bunch. Tanner On Thu, Jun 11, 2026 at 3:26 AM Nadine Jurka <njuerka@vista.com> wrote: > Hi Tanner, > > How are you? I will get excited when the World Cup is in the > quarter-finals 😁 > > Yes North America was approved but we are still waiting for all EU > approvals. I will definitely be in touch when we get approvals but EU > approvals usually take a bit longer. I am hoping to have some news by next > week. > > Thaanks a lot , > Nadine > > > > On Wed, Jun 10, 2026 at 4:15 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Nadine, >> >> Are you getting excited about the World Cup? >> >> I saw the North American FY27H1 plans have been finalized. I wanted to >> see if you've done the same for UK SBO and France SBO? It'd be nice to work >> with you like we have been with Edith, but I understand if you can't 😊. >> >> Let me know if you need anything from our side as we approach July! >> >> Tanner >> >> On Thu, May 7, 2026 at 7:31 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Perfect! Thanks, Nadine. >>> >>> Enjoy the rest of the week and weekend if we aren't in touch! :) >>> >>> Tanner >>> >>> On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> Thank you so much. And I meant Canada when I said NA :-) >>>> >>>> Great for confirming the formats and sending the example. Thank you so >>>> much. >>>> >>>> I'll will be in touch soon, >>>> Nadine >>>> >>>> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Nadine, >>>>> >>>>> Thanks for the questions here :). We have not yet run custom >>>>> creative in North America but proposed it as a part of this plan for the >>>>> Print Your Possible platform. Below are examples of recent Mobile >>>>> Interscrollers we have run, along with their specification. Here we can >>>>> build the Mobile Interscroller for you and then you can upload it on the >>>>> DSP. >>>>> >>>>> Dimensions: 700x1000 >>>>> Files: PSD >>>>> Tags: 1x1 trackers >>>>> >>>>> Mobile Interscroller Example 1 >>>>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>> Mobile Interscroller Example 2 >>>>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>>>> Mobile Interscroller Example 3 >>>>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>> >>>>> All the best, Nadine. >>>>> >>>>> Tanner >>>>> >>>>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> You're getting a lot of messages from me today ;.-) I have a question >>>>>> about the custom built creative: what formats and creative specifications >>>>>> would you need our team to deliver? >>>>>> I this custom built what we have already tested in the US? Then maybe >>>>>> Edith can share a preview of how the mobile interscroller looks in action? >>>>>> It also says on the slide "available via your PMP" but would this >>>>>> also be available via PG? >>>>>> >>>>>> Thanks a lot >>>>>> Nadine >>>>>> >>>>>> >>>>>> [image: image.png] >>>>>> >>>>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Nadine, >>>>>>> >>>>>>> Happy Friday! >>>>>>> >>>>>>> Karla and I are excited to share our proposal document and >>>>>>> targeting/ investment sheet for the UK and France markets for FY27 H1. >>>>>>> We've assembled this for SBO and excluded Wedding, as we discussed. The BLS >>>>>>> will be offered as added value and can be done separately for each market >>>>>>> if you prefer. >>>>>>> >>>>>>> Please find the details attached and outlined below ☺️. >>>>>>> >>>>>>> *Targeting/ Investment Spreadsheet:* >>>>>>> >>>>>>> - Global Objectives & KPI Template: We've filled out these cells >>>>>>> separately for the UK and France markets >>>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>>> - UK SBO - OLV & Display >>>>>>> - France SBO - OLV & Display >>>>>>> >>>>>>> *Proposal Document:* >>>>>>> >>>>>>> - Campaign Elements: >>>>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & >>>>>>> Display | Tailored Targeting by UK & France >>>>>>> - Programmatic Guaranteed: We can also offer PMP's but wanted to >>>>>>> suggest this approach to ensure full campaign delivery >>>>>>> - Custom Creative: We would build this out as added value using >>>>>>> your assets. We believe this is a good approach for the Print Your Promise >>>>>>> messaging >>>>>>> - Targeting Availability >>>>>>> - Past BLS Success Points >>>>>>> >>>>>>> We hope this meets your requirements for testing in FY27 H1. It'd be >>>>>>> nice to work with you and continue our success from North America in Europe >>>>>>> starting in July. >>>>>>> >>>>>>> We'd be happy to have a call next week to walk through things >>>>>>> together if you'd like - just let us know ☺️. >>>>>>> >>>>>>> All the best, Nadine. >>>>>>> >>>>>>> -- >>>>>>> Tanner Kelly >>>>>>> Senior Director - Sales & Partnerships >>>>>>> (416)-453-8352 >>>>>>> [image: Home - Ideon Media] >>>>>>> >>>>>>

Hi Tanner, Happy Friday :-) I have great news: we have approval to run a test in one EU market - France with the $100k. Unfortunately in the UK we had to share the budget with other teams and cannot test. However, I do think if we run this successfully first, there will be more to come :-) I am not sure if we've already discussed this, but should we run a PG or a PMP? What would you recommend for France? And how long would we run the campaign with this budget? Thanks a lot Nadine On Thu, Jun 11, 2026 at 1:43 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Things are good here, thanks for asking, Nadine. I'd like to say I get > excited in the quarter-finals, but Canada is usually eliminated by then, so > it would be too late 😅. I've been reading more about this tournament > because it is hosted in North America and there seem to be high hopes for > Spain, which should be fun. > > We're here to help if the approvals go through! Thanks a bunch. > > Tanner > > > On Thu, Jun 11, 2026 at 3:26 AM Nadine Jurka <njuerka@vista.com> wrote: > >> Hi Tanner, >> >> How are you? I will get excited when the World Cup is in the >> quarter-finals 😁 >> >> Yes North America was approved but we are still waiting for all EU >> approvals. I will definitely be in touch when we get approvals but EU >> approvals usually take a bit longer. I am hoping to have some news by next >> week. >> >> Thaanks a lot , >> Nadine >> >> >> >> On Wed, Jun 10, 2026 at 4:15 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Nadine, >>> >>> Are you getting excited about the World Cup? >>> >>> I saw the North American FY27H1 plans have been finalized. I wanted to >>> see if you've done the same for UK SBO and France SBO? It'd be nice to work >>> with you like we have been with Edith, but I understand if you can't 😊. >>> >>> Let me know if you need anything from our side as we approach July! >>> >>> Tanner >>> >>> On Thu, May 7, 2026 at 7:31 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Perfect! Thanks, Nadine. >>>> >>>> Enjoy the rest of the week and weekend if we aren't in touch! :) >>>> >>>> Tanner >>>> >>>> On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thank you so much. And I meant Canada when I said NA :-) >>>>> >>>>> Great for confirming the formats and sending the example. Thank you so >>>>> much. >>>>> >>>>> I'll will be in touch soon, >>>>> Nadine >>>>> >>>>> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Nadine, >>>>>> >>>>>> Thanks for the questions here :). We have not yet run custom >>>>>> creative in North America but proposed it as a part of this plan for the >>>>>> Print Your Possible platform. Below are examples of recent Mobile >>>>>> Interscrollers we have run, along with their specification. Here we can >>>>>> build the Mobile Interscroller for you and then you can upload it on the >>>>>> DSP. >>>>>> >>>>>> Dimensions: 700x1000 >>>>>> Files: PSD >>>>>> Tags: 1x1 trackers >>>>>> >>>>>> Mobile Interscroller Example 1 >>>>>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>> Mobile Interscroller Example 2 >>>>>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>>>>> Mobile Interscroller Example 3 >>>>>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>> >>>>>> All the best, Nadine. >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> >>>>>> wrote: >>>>>> >>>>>>> Hi Tanner, >>>>>>> >>>>>>> You're getting a lot of messages from me today ;.-) I have a >>>>>>> question about the custom built creative: what formats and creative >>>>>>> specifications would you need our team to deliver? >>>>>>> I this custom built what we have already tested in the US? Then >>>>>>> maybe Edith can share a preview of how the mobile interscroller looks in >>>>>>> action? >>>>>>> It also says on the slide "available via your PMP" but would this >>>>>>> also be available via PG? >>>>>>> >>>>>>> Thanks a lot >>>>>>> Nadine >>>>>>> >>>>>>> >>>>>>> [image: image.png] >>>>>>> >>>>>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Nadine, >>>>>>>> >>>>>>>> Happy Friday! >>>>>>>> >>>>>>>> Karla and I are excited to share our proposal document and >>>>>>>> targeting/ investment sheet for the UK and France markets for FY27 H1. >>>>>>>> We've assembled this for SBO and excluded Wedding, as we discussed. The BLS >>>>>>>> will be offered as added value and can be done separately for each market >>>>>>>> if you prefer. >>>>>>>> >>>>>>>> Please find the details attached and outlined below ☺️. >>>>>>>> >>>>>>>> *Targeting/ Investment Spreadsheet:* >>>>>>>> >>>>>>>> - Global Objectives & KPI Template: We've filled out these >>>>>>>> cells separately for the UK and France markets >>>>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>>>> - UK SBO - OLV & Display >>>>>>>> - France SBO - OLV & Display >>>>>>>> >>>>>>>> *Proposal Document:* >>>>>>>> >>>>>>>> - Campaign Elements: >>>>>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & >>>>>>>> Display | Tailored Targeting by UK & France >>>>>>>> - Programmatic Guaranteed: We can also offer PMP's but >>>>>>>> wanted to suggest this approach to ensure full campaign delivery >>>>>>>> - Custom Creative: We would build this out as added value using >>>>>>>> your assets. We believe this is a good approach for the Print Your Promise >>>>>>>> messaging >>>>>>>> - Targeting Availability >>>>>>>> - Past BLS Success Points >>>>>>>> >>>>>>>> We hope this meets your requirements for testing in FY27 H1. It'd >>>>>>>> be nice to work with you and continue our success from North America in >>>>>>>> Europe starting in July. >>>>>>>> >>>>>>>> We'd be happy to have a call next week to walk through things >>>>>>>> together if you'd like - just let us know ☺️. >>>>>>>> >>>>>>>> All the best, Nadine. >>>>>>>> >>>>>>>> -- >>>>>>>> Tanner Kelly >>>>>>>> Senior Director - Sales & Partnerships >>>>>>>> (416)-453-8352 >>>>>>>> [image: Home - Ideon Media] >>>>>>>> >>>>>>>

Hi Nadine, Happy Friday as well 😊. Thank you for the update on this. That's great news - we are excited to work with you! We recommend running this as a PG. Regarding the flight schedule, we can run this for the full July - December timeframe you originally hoped for. Is that still the plan? We're happy to do a kick-off call before July if one of the times below works for you. During the call, we can discuss the items below. - Budget distribution for the PGs: - Month - Tactic (display, video, etc) - BLS inputs needed/ question alignment - Reporting cadence throughout FY27H1 - Seat ID/ Seat Name Confirmation Times: - June 18 - 4:30pm CET - June 23 - 4pm, 4:30pm CET - June 24 - 4pm, 4:30pm CET - June 26 - 4pm, 4:30pm CET Tanner

Hi Tanner, Sounds good. We can do Thursday next week, the 18th at 4:30h CET. Do you want me to send an invite? Looking forward to chatting more, Nadine On Fri, Jun 12, 2026 at 3:15 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Nadine, > > Happy Friday as well 😊. > Thank you for the update on this. That's great news - we are excited to > work with you! > > We recommend running this as a PG. Regarding the flight schedule, we can > run this for the full July - December timeframe you originally hoped for. > Is that still the plan? > > We're happy to do a kick-off call before July if one of the times below > works for you. During the call, we can discuss the items below. > > - Budget distribution for the PGs: > - Month > - Tactic (display, video, etc) > - BLS inputs needed/ question alignment > - Reporting cadence throughout FY27H1 > - Seat ID/ Seat Name Confirmation > > Times: > > - June 18 - 4:30pm CET > - June 23 - 4pm, 4:30pm CET > - June 24 - 4pm, 4:30pm CET > - June 26 - 4pm, 4:30pm CET > > Tanner > > > > On Fri, Jun 12, 2026 at 8:23 AM Nadine Jurka <njuerka@vista.com> wrote: > >> Hi Tanner, >> >> Happy Friday :-) I have great news: we have approval to run a test in one >> EU market - France with the $100k. Unfortunately in the UK we had to share >> the budget with other teams and cannot test. However, I do think if we run >> this successfully first, there will be more to come :-) >> >> I am not sure if we've already discussed this, but should we run a PG or >> a PMP? What would you recommend for France? >> >> And how long would we run the campaign with this budget? >> >> Thanks a lot >> Nadine >> >> On Thu, Jun 11, 2026 at 1:43 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Things are good here, thanks for asking, Nadine. I'd like to say I get >>> excited in the quarter-finals, but Canada is usually eliminated by then, so >>> it would be too late 😅. I've been reading more about this tournament >>> because it is hosted in North America and there seem to be high hopes for >>> Spain, which should be fun. >>> >>> We're here to help if the approvals go through! Thanks a bunch. >>> >>> Tanner >>> >>> >>> On Thu, Jun 11, 2026 at 3:26 AM Nadine Jurka <njuerka@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> How are you? I will get excited when the World Cup is in the >>>> quarter-finals 😁 >>>> >>>> Yes North America was approved but we are still waiting for all EU >>>> approvals. I will definitely be in touch when we get approvals but EU >>>> approvals usually take a bit longer. I am hoping to have some news by next >>>> week. >>>> >>>> Thaanks a lot , >>>> Nadine >>>> >>>> >>>> >>>> On Wed, Jun 10, 2026 at 4:15 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Nadine, >>>>> >>>>> Are you getting excited about the World Cup? >>>>> >>>>> I saw the North American FY27H1 plans have been finalized. I wanted to >>>>> see if you've done the same for UK SBO and France SBO? It'd be nice to work >>>>> with you like we have been with Edith, but I understand if you can't 😊. >>>>> >>>>> Let me know if you need anything from our side as we approach July! >>>>> >>>>> Tanner >>>>> >>>>> On Thu, May 7, 2026 at 7:31 AM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Perfect! Thanks, Nadine. >>>>>> >>>>>> Enjoy the rest of the week and weekend if we aren't in touch! :) >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> >>>>>> wrote: >>>>>> >>>>>>> Hi Tanner, >>>>>>> >>>>>>> Thank you so much. And I meant Canada when I said NA :-) >>>>>>> >>>>>>> Great for confirming the formats and sending the example. Thank you >>>>>>> so much. >>>>>>> >>>>>>> I'll will be in touch soon, >>>>>>> Nadine >>>>>>> >>>>>>> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Nadine, >>>>>>>> >>>>>>>> Thanks for the questions here :). We have not yet run custom >>>>>>>> creative in North America but proposed it as a part of this plan for the >>>>>>>> Print Your Possible platform. Below are examples of recent Mobile >>>>>>>> Interscrollers we have run, along with their specification. Here we can >>>>>>>> build the Mobile Interscroller for you and then you can upload it on the >>>>>>>> DSP. >>>>>>>> >>>>>>>> Dimensions: 700x1000 >>>>>>>> Files: PSD >>>>>>>> Tags: 1x1 trackers >>>>>>>> >>>>>>>> Mobile Interscroller Example 1 >>>>>>>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>>>> Mobile Interscroller Example 2 >>>>>>>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>>>>>>> Mobile Interscroller Example 3 >>>>>>>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>>>> >>>>>>>> All the best, Nadine. >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hi Tanner, >>>>>>>>> >>>>>>>>> You're getting a lot of messages from me today ;.-) I have a >>>>>>>>> question about the custom built creative: what formats and creative >>>>>>>>> specifications would you need our team to deliver? >>>>>>>>> I this custom built what we have already tested in the US? Then >>>>>>>>> maybe Edith can share a preview of how the mobile interscroller looks in >>>>>>>>> action? >>>>>>>>> It also says on the slide "available via your PMP" but would this >>>>>>>>> also be available via PG? >>>>>>>>> >>>>>>>>> Thanks a lot >>>>>>>>> Nadine >>>>>>>>> >>>>>>>>> >>>>>>>>> [image: image.png] >>>>>>>>> >>>>>>>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Nadine, >>>>>>>>>> >>>>>>>>>> Happy Friday! >>>>>>>>>> >>>>>>>>>> Karla and I are excited to share our proposal document and >>>>>>>>>> targeting/ investment sheet for the UK and France markets for FY27 H1. >>>>>>>>>> We've assembled this for SBO and excluded Wedding, as we discussed. The BLS >>>>>>>>>> will be offered as added value and can be done separately for each market >>>>>>>>>> if you prefer. >>>>>>>>>> >>>>>>>>>> Please find the details attached and outlined below ☺️. >>>>>>>>>> >>>>>>>>>> *Targeting/ Investment Spreadsheet:* >>>>>>>>>> >>>>>>>>>> - Global Objectives & KPI Template: We've filled out these >>>>>>>>>> cells separately for the UK and France markets >>>>>>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>>>>>> - UK SBO - OLV & Display >>>>>>>>>> - France SBO - OLV & Display >>>>>>>>>> >>>>>>>>>> *Proposal Document:* >>>>>>>>>> >>>>>>>>>> - Campaign Elements: >>>>>>>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & >>>>>>>>>> Display | Tailored Targeting by UK & France >>>>>>>>>> - Programmatic Guaranteed: We can also offer PMP's but >>>>>>>>>> wanted to suggest this approach to ensure full campaign delivery >>>>>>>>>> - Custom Creative: We would build this out as added value >>>>>>>>>> using your assets. We believe this is a good approach for the Print Your >>>>>>>>>> Promise messaging >>>>>>>>>> - Targeting Availability >>>>>>>>>> - Past BLS Success Points >>>>>>>>>> >>>>>>>>>> We hope this meets your requirements for testing in FY27 H1. It'd >>>>>>>>>> be nice to work with you and continue our success from North America in >>>>>>>>>> Europe starting in July. >>>>>>>>>> >>>>>>>>>> We'd be happy to have a call next week to walk through things >>>>>>>>>> together if you'd like - just let us know ☺️. >>>>>>>>>> >>>>>>>>>> All the best, Nadine. >>>>>>>>>> >>>>>>>>>> -- >>>>>>>>>> Tanner Kelly >>>>>>>>>> Senior Director - Sales & Partnerships >>>>>>>>>> (416)-453-8352 >>>>>>>>>> [image: Home - Ideon Media] >>>>>>>>>> >>>>>>>>>

That's perfect. Accepted on my side. Enjoy the weekend! On Fri, Jun 12, 2026 at 11:21 AM Nadine Jurka <njuerka@vista.com> wrote: > Hi Tanner, > > Sounds good. We can do Thursday next week, the 18th at 4:30h CET. Do you > want me to send an invite? > > Looking forward to chatting more, > Nadine > > On Fri, Jun 12, 2026 at 3:15 PM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Nadine, >> >> Happy Friday as well 😊. >> Thank you for the update on this. That's great news - we are excited to >> work with you! >> >> We recommend running this as a PG. Regarding the flight schedule, we can >> run this for the full July - December timeframe you originally hoped for. >> Is that still the plan? >> >> We're happy to do a kick-off call before July if one of the times below >> works for you. During the call, we can discuss the items below. >> >> - Budget distribution for the PGs: >> - Month >> - Tactic (display, video, etc) >> - BLS inputs needed/ question alignment >> - Reporting cadence throughout FY27H1 >> - Seat ID/ Seat Name Confirmation >> >> Times: >> >> - June 18 - 4:30pm CET >> - June 23 - 4pm, 4:30pm CET >> - June 24 - 4pm, 4:30pm CET >> - June 26 - 4pm, 4:30pm CET >> >> Tanner >> >> >> >> On Fri, Jun 12, 2026 at 8:23 AM Nadine Jurka <njuerka@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Happy Friday :-) I have great news: we have approval to run a test in >>> one EU market - France with the $100k. Unfortunately in the UK we had to >>> share the budget with other teams and cannot test. However, I do think if >>> we run this successfully first, there will be more to come :-) >>> >>> I am not sure if we've already discussed this, but should we run a PG or >>> a PMP? What would you recommend for France? >>> >>> And how long would we run the campaign with this budget? >>> >>> Thanks a lot >>> Nadine >>> >>> On Thu, Jun 11, 2026 at 1:43 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Things are good here, thanks for asking, Nadine. I'd like to say I get >>>> excited in the quarter-finals, but Canada is usually eliminated by then, so >>>> it would be too late 😅. I've been reading more about this tournament >>>> because it is hosted in North America and there seem to be high hopes for >>>> Spain, which should be fun. >>>> >>>> We're here to help if the approvals go through! Thanks a bunch. >>>> >>>> Tanner >>>> >>>> >>>> On Thu, Jun 11, 2026 at 3:26 AM Nadine Jurka <njuerka@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> How are you? I will get excited when the World Cup is in the >>>>> quarter-finals 😁 >>>>> >>>>> Yes North America was approved but we are still waiting for all EU >>>>> approvals. I will definitely be in touch when we get approvals but EU >>>>> approvals usually take a bit longer. I am hoping to have some news by next >>>>> week. >>>>> >>>>> Thaanks a lot , >>>>> Nadine >>>>> >>>>> >>>>> >>>>> On Wed, Jun 10, 2026 at 4:15 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Nadine, >>>>>> >>>>>> Are you getting excited about the World Cup? >>>>>> >>>>>> I saw the North American FY27H1 plans have been finalized. I wanted >>>>>> to see if you've done the same for UK SBO and France SBO? It'd be nice to >>>>>> work with you like we have been with Edith, but I understand if you >>>>>> can't 😊. >>>>>> >>>>>> Let me know if you need anything from our side as we approach July! >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Thu, May 7, 2026 at 7:31 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Perfect! Thanks, Nadine. >>>>>>> >>>>>>> Enjoy the rest of the week and weekend if we aren't in touch! :) >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> >>>>>>> wrote: >>>>>>> >>>>>>>> Hi Tanner, >>>>>>>> >>>>>>>> Thank you so much. And I meant Canada when I said NA :-) >>>>>>>> >>>>>>>> Great for confirming the formats and sending the example. Thank you >>>>>>>> so much. >>>>>>>> >>>>>>>> I'll will be in touch soon, >>>>>>>> Nadine >>>>>>>> >>>>>>>> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Nadine, >>>>>>>>> >>>>>>>>> Thanks for the questions here :). We have not yet run custom >>>>>>>>> creative in North America but proposed it as a part of this plan for the >>>>>>>>> Print Your Possible platform. Below are examples of recent Mobile >>>>>>>>> Interscrollers we have run, along with their specification. Here we can >>>>>>>>> build the Mobile Interscroller for you and then you can upload it on the >>>>>>>>> DSP. >>>>>>>>> >>>>>>>>> Dimensions: 700x1000 >>>>>>>>> Files: PSD >>>>>>>>> Tags: 1x1 trackers >>>>>>>>> >>>>>>>>> Mobile Interscroller Example 1 >>>>>>>>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>>>>> Mobile Interscroller Example 2 >>>>>>>>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>>>>>>>> Mobile Interscroller Example 3 >>>>>>>>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>>>>> >>>>>>>>> All the best, Nadine. >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Hi Tanner, >>>>>>>>>> >>>>>>>>>> You're getting a lot of messages from me today ;.-) I have a >>>>>>>>>> question about the custom built creative: what formats and creative >>>>>>>>>> specifications would you need our team to deliver? >>>>>>>>>> I this custom built what we have already tested in the US? Then >>>>>>>>>> maybe Edith can share a preview of how the mobile interscroller looks in >>>>>>>>>> action? >>>>>>>>>> It also says on the slide "available via your PMP" but would this >>>>>>>>>> also be available via PG? >>>>>>>>>> >>>>>>>>>> Thanks a lot >>>>>>>>>> Nadine >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> [image: image.png] >>>>>>>>>> >>>>>>>>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Nadine, >>>>>>>>>>> >>>>>>>>>>> Happy Friday! >>>>>>>>>>> >>>>>>>>>>> Karla and I are excited to share our proposal document and >>>>>>>>>>> targeting/ investment sheet for the UK and France markets for FY27 H1. >>>>>>>>>>> We've assembled this for SBO and excluded Wedding, as we discussed. The BLS >>>>>>>>>>> will be offered as added value and can be done separately for each market >>>>>>>>>>> if you prefer. >>>>>>>>>>> >>>>>>>>>>> Please find the details attached and outlined below ☺️. >>>>>>>>>>> >>>>>>>>>>> *Targeting/ Investment Spreadsheet:* >>>>>>>>>>> >>>>>>>>>>> - Global Objectives & KPI Template: We've filled out these >>>>>>>>>>> cells separately for the UK and France markets >>>>>>>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>>>>>>> - UK SBO - OLV & Display >>>>>>>>>>> - France SBO - OLV & Display >>>>>>>>>>> >>>>>>>>>>> *Proposal Document:* >>>>>>>>>>> >>>>>>>>>>> - Campaign Elements: >>>>>>>>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & >>>>>>>>>>> Display | Tailored Targeting by UK & France >>>>>>>>>>> - Programmatic Guaranteed: We can also offer PMP's but >>>>>>>>>>> wanted to suggest this approach to ensure full campaign delivery >>>>>>>>>>> - Custom Creative: We would build this out as added value >>>>>>>>>>> using your assets. We believe this is a good approach for the Print Your >>>>>>>>>>> Promise messaging >>>>>>>>>>> - Targeting Availability >>>>>>>>>>> - Past BLS Success Points >>>>>>>>>>> >>>>>>>>>>> We hope this meets your requirements for testing in FY27 H1. >>>>>>>>>>> It'd be nice to work with you and continue our success from North America >>>>>>>>>>> in Europe starting in July. >>>>>>>>>>> >>>>>>>>>>> We'd be happy to have a call next week to walk through things >>>>>>>>>>> together if you'd like - just let us know ☺️. >>>>>>>>>>> >>>>>>>>>>> All the best, Nadine. >>>>>>>>>>> >>>>>>>>>>> -- >>>>>>>>>>> Tanner Kelly >>>>>>>>>>> Senior Director - Sales & Partnerships >>>>>>>>>>> (416)-453-8352 >>>>>>>>>>> [image: Home - Ideon Media] >>>>>>>>>>> >>>>>>>>>>

Fantastic, have a wonderful weekend! On Fri, Jun 12, 2026 at 5:24 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > That's perfect. Accepted on my side. > > Enjoy the weekend! > > On Fri, Jun 12, 2026 at 11:21 AM Nadine Jurka <njuerka@vista.com> wrote: > >> Hi Tanner, >> >> Sounds good. We can do Thursday next week, the 18th at 4:30h CET. Do you >> want me to send an invite? >> >> Looking forward to chatting more, >> Nadine >> >> On Fri, Jun 12, 2026 at 3:15 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Nadine, >>> >>> Happy Friday as well 😊. >>> Thank you for the update on this. That's great news - we are excited to >>> work with you! >>> >>> We recommend running this as a PG. Regarding the flight schedule, we can >>> run this for the full July - December timeframe you originally hoped for. >>> Is that still the plan? >>> >>> We're happy to do a kick-off call before July if one of the times below >>> works for you. During the call, we can discuss the items below. >>> >>> - Budget distribution for the PGs: >>> - Month >>> - Tactic (display, video, etc) >>> - BLS inputs needed/ question alignment >>> - Reporting cadence throughout FY27H1 >>> - Seat ID/ Seat Name Confirmation >>> >>> Times: >>> >>> - June 18 - 4:30pm CET >>> - June 23 - 4pm, 4:30pm CET >>> - June 24 - 4pm, 4:30pm CET >>> - June 26 - 4pm, 4:30pm CET >>> >>> Tanner >>> >>> >>> >>> On Fri, Jun 12, 2026 at 8:23 AM Nadine Jurka <njuerka@vista.com> wrote: >>> >>>> Hi Tanner, >>>> >>>> Happy Friday :-) I have great news: we have approval to run a test in >>>> one EU market - France with the $100k. Unfortunately in the UK we had to >>>> share the budget with other teams and cannot test. However, I do think if >>>> we run this successfully first, there will be more to come :-) >>>> >>>> I am not sure if we've already discussed this, but should we run a PG >>>> or a PMP? What would you recommend for France? >>>> >>>> And how long would we run the campaign with this budget? >>>> >>>> Thanks a lot >>>> Nadine >>>> >>>> On Thu, Jun 11, 2026 at 1:43 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Things are good here, thanks for asking, Nadine. I'd like to say I get >>>>> excited in the quarter-finals, but Canada is usually eliminated by then, so >>>>> it would be too late 😅. I've been reading more about this tournament >>>>> because it is hosted in North America and there seem to be high hopes for >>>>> Spain, which should be fun. >>>>> >>>>> We're here to help if the approvals go through! Thanks a bunch. >>>>> >>>>> Tanner >>>>> >>>>> >>>>> On Thu, Jun 11, 2026 at 3:26 AM Nadine Jurka <njuerka@vista.com> >>>>> wrote: >>>>> >>>>>> Hi Tanner, >>>>>> >>>>>> How are you? I will get excited when the World Cup is in the >>>>>> quarter-finals 😁 >>>>>> >>>>>> Yes North America was approved but we are still waiting for all EU >>>>>> approvals. I will definitely be in touch when we get approvals but EU >>>>>> approvals usually take a bit longer. I am hoping to have some news by next >>>>>> week. >>>>>> >>>>>> Thaanks a lot , >>>>>> Nadine >>>>>> >>>>>> >>>>>> >>>>>> On Wed, Jun 10, 2026 at 4:15 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Hi Nadine, >>>>>>> >>>>>>> Are you getting excited about the World Cup? >>>>>>> >>>>>>> I saw the North American FY27H1 plans have been finalized. I wanted >>>>>>> to see if you've done the same for UK SBO and France SBO? It'd be nice to >>>>>>> work with you like we have been with Edith, but I understand if you >>>>>>> can't 😊. >>>>>>> >>>>>>> Let me know if you need anything from our side as we approach July! >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Thu, May 7, 2026 at 7:31 AM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Perfect! Thanks, Nadine. >>>>>>>> >>>>>>>> Enjoy the rest of the week and weekend if we aren't in touch! :) >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Thu, May 7, 2026 at 3:04 AM Nadine Jurka <njuerka@vista.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hi Tanner, >>>>>>>>> >>>>>>>>> Thank you so much. And I meant Canada when I said NA :-) >>>>>>>>> >>>>>>>>> Great for confirming the formats and sending the example. Thank >>>>>>>>> you so much. >>>>>>>>> >>>>>>>>> I'll will be in touch soon, >>>>>>>>> Nadine >>>>>>>>> >>>>>>>>> On Wed, May 6, 2026 at 4:28 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Nadine, >>>>>>>>>> >>>>>>>>>> Thanks for the questions here :). We have not yet run custom >>>>>>>>>> creative in North America but proposed it as a part of this plan for the >>>>>>>>>> Print Your Possible platform. Below are examples of recent Mobile >>>>>>>>>> Interscrollers we have run, along with their specification. Here we can >>>>>>>>>> build the Mobile Interscroller for you and then you can upload it on the >>>>>>>>>> DSP. >>>>>>>>>> >>>>>>>>>> Dimensions: 700x1000 >>>>>>>>>> Files: PSD >>>>>>>>>> Tags: 1x1 trackers >>>>>>>>>> >>>>>>>>>> Mobile Interscroller Example 1 >>>>>>>>>> <https://ideonmedia.celtra.com/preview/b5bf5266#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>>>>>> Mobile Interscroller Example 2 >>>>>>>>>> <https://ideonmedia.celtra.com/preview/a2aa322b#overrides.deviceInfo.deviceType=Phone> >>>>>>>>>> Mobile Interscroller Example 3 >>>>>>>>>> <https://ideonmedia.celtra.com/preview/43b47e6c#overrides.deviceInfo.deviceType=Phone&showBrowserBars=true> >>>>>>>>>> >>>>>>>>>> All the best, Nadine. >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Wed, May 6, 2026 at 7:12 AM Nadine Jurka <njuerka@vista.com> >>>>>>>>>> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Tanner, >>>>>>>>>>> >>>>>>>>>>> You're getting a lot of messages from me today ;.-) I have a >>>>>>>>>>> question about the custom built creative: what formats and creative >>>>>>>>>>> specifications would you need our team to deliver? >>>>>>>>>>> I this custom built what we have already tested in the US? Then >>>>>>>>>>> maybe Edith can share a preview of how the mobile interscroller looks in >>>>>>>>>>> action? >>>>>>>>>>> It also says on the slide "available via your PMP" but would >>>>>>>>>>> this also be available via PG? >>>>>>>>>>> >>>>>>>>>>> Thanks a lot >>>>>>>>>>> Nadine >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> [image: image.png] >>>>>>>>>>> >>>>>>>>>>> On Fri, May 1, 2026 at 2:17 PM Tanner Kelly < >>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Nadine, >>>>>>>>>>>> >>>>>>>>>>>> Happy Friday! >>>>>>>>>>>> >>>>>>>>>>>> Karla and I are excited to share our proposal document and >>>>>>>>>>>> targeting/ investment sheet for the UK and France markets for FY27 H1. >>>>>>>>>>>> We've assembled this for SBO and excluded Wedding, as we discussed. The BLS >>>>>>>>>>>> will be offered as added value and can be done separately for each market >>>>>>>>>>>> if you prefer. >>>>>>>>>>>> >>>>>>>>>>>> Please find the details attached and outlined below ☺️. >>>>>>>>>>>> >>>>>>>>>>>> *Targeting/ Investment Spreadsheet:* >>>>>>>>>>>> >>>>>>>>>>>> - Global Objectives & KPI Template: We've filled out these >>>>>>>>>>>> cells separately for the UK and France markets >>>>>>>>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>>>>>>>> - UK SBO - OLV & Display >>>>>>>>>>>> - France SBO - OLV & Display >>>>>>>>>>>> >>>>>>>>>>>> *Proposal Document:* >>>>>>>>>>>> >>>>>>>>>>>> - Campaign Elements: >>>>>>>>>>>> - Brand Lift Studies | Programmatic Guaranteed | OLV & >>>>>>>>>>>> Display | Tailored Targeting by UK & France >>>>>>>>>>>> - Programmatic Guaranteed: We can also offer PMP's but >>>>>>>>>>>> wanted to suggest this approach to ensure full campaign delivery >>>>>>>>>>>> - Custom Creative: We would build this out as added value >>>>>>>>>>>> using your assets. We believe this is a good approach for the Print Your >>>>>>>>>>>> Promise messaging >>>>>>>>>>>> - Targeting Availability >>>>>>>>>>>> - Past BLS Success Points >>>>>>>>>>>> >>>>>>>>>>>> We hope this meets your requirements for testing in FY27 H1. >>>>>>>>>>>> It'd be nice to work with you and continue our success from North America >>>>>>>>>>>> in Europe starting in July. >>>>>>>>>>>> >>>>>>>>>>>> We'd be happy to have a call next week to walk through things >>>>>>>>>>>> together if you'd like - just let us know ☺️. >>>>>>>>>>>> >>>>>>>>>>>> All the best, Nadine. >>>>>>>>>>>> >>>>>>>>>>>> -- >>>>>>>>>>>> Tanner Kelly >>>>>>>>>>>> Senior Director - Sales & Partnerships >>>>>>>>>>>> (416)-453-8352 >>>>>>>>>>>> [image: Home - Ideon Media] >>>>>>>>>>>> >>>>>>>>>>>

Hi Edith, I hope you're enjoying the week so far! 😊 I wanted to check in to see if you have any questions about the US and Canada FY27H1 plan? Let us know if our submission was clear or if you'd like to walk through things over a short call. Happy to help. All the best, Edith. Tanner On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Edith. > We're excited for the feedback and are happy to help with any questions! 😊 > > Tanner > > On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thank you for sending the proposals for the US and CA >> >> We will review these details and let you know if they are approved or if >> we have any further questions. >> >> Best, >> Edith >> >> >> >> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Edith! >>> >>> I hope you're enjoying the week so far! >>> >>> We're pleased to share our proposal document and targeting/ investment >>> sheet for the US and Canada markets for FY27 H1. We've adjusted the >>> approach to align with the shift toward larger SMBs and the focus >>> industries you highlighted for the SBO initiatives. The BLS will again be >>> offered as added value and can be done separately for each market if you >>> prefer! We had already pulled the Ownable Moments targeting so we are >>> sharing that as well in case you wanted to consider. >>> >>> Please find the details attached and outlined below ☺️. >>> >>> *Targeting/ Investment Spreadsheet:* >>> >>> - Global Objectives & KPI Template: We've filled out these cells >>> separately for the US and Canadian markets >>> - Targeting Tabs: Bespoke targeting for each of the below >>> - USA SBO >>> - USA Wedding >>> - Canada SBO >>> - Canada Wedding >>> - Ownable Moments - Display, Video >>> - Ownable Moments - CTV >>> - Ownable Moments - Audio >>> >>> *Proposal Document:* >>> >>> - Campaign Elements: >>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>> - Programmatic Guaranteed: We can continue to offer PMP's but >>> wanted to suggest this approach to ensure full campaign delivery >>> - Custom Creative: We would build this out as added value using your >>> assets. We believe this is a good approach for the Print Your Promise >>> messaging >>> - Targeting Availability >>> - CTV Details >>> - Audio Details >>> - Past BLS Success Points >>> >>> If you'd like to walk through this over a call we'd be happy to find >>> time next week 😊! >>> >>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >>> and France. That will come through shortly! >>> >>> >>> Tanner >>> >>> >>> >>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>> Nadine and Sagar. >>>> With the info you shared we'll be prepared to share the updated BLS and >>>> targeting documents later this week! >>>> >>>> Chat soon. 😊 >>>> >>>> Tanner >>>> >>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Nadine! >>>>> >>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>> We will add France and the UK to our response sheet along with the US >>>>> and Canada. Speak with you tomorrow ☺️. >>>>> >>>>> Tanner >>>>> >>>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> >>>>> wrote: >>>>> >>>>>> Hi Karla and Tanner, >>>>>> >>>>>> I am looking forward to meeting you tomorrow! >>>>>> >>>>>> For the EU, I would also like to brief you and explore running a test >>>>>> in consideration for the FR and UK markets. >>>>>> >>>>>> It would be great to understand the minimum budgets required for >>>>>> these markets to run a BLS. We are considering $50k–$100k in each of these >>>>>> markets. >>>>>> >>>>>> All other briefed details from Edith align with Europe regarding the >>>>>> audience shift, creative platform and objectives. If you can add the 2 EU >>>>>> markets to Edith's KPI sheet when you fill in your proposal that would be >>>>>> great. >>>>>> >>>>>> Happy to chat more tomorrow. >>>>>> >>>>>> Thanks a lot >>>>>> Nadine >>>>>> >>>>>> >>>>>> >>>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>>> edith.mideva@vista.com> wrote: >>>>>> >>>>>>> Hi Karla and Tanner >>>>>>> >>>>>>> Happy Friday🙂 >>>>>>> >>>>>>> I am reaching out regarding EU markets and have a quick question: >>>>>>> What is the minimum required budget for running consideration campaigns >>>>>>> with BLS for the UK, Germany and France? >>>>>>> >>>>>>> Also, would you be available for a call next week to discuss this >>>>>>> further with our EU team? Looping in @Nadine Jurka >>>>>>> <njuerka@vista.com> and @Sagar KT <sagar.kt@vista.com> so we can >>>>>>> align. >>>>>>> >>>>>>> Thanks in advance >>>>>>> >>>>>>> Best >>>>>>> Edith >>>>>>> >>>>>>> On Fri, Apr 17, 2026 at 7:26 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Thanks Edith! I appreciate the fast turn around. We're excited to >>>>>>>> get started on this! >>>>>>>> >>>>>>>> On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira < >>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>> >>>>>>>>> Hi Tanner, >>>>>>>>> >>>>>>>>> Thank you for your questions and for getting back to us. Please >>>>>>>>> find the requested details below: >>>>>>>>> >>>>>>>>> >>>>>>>>> - *Specific Industry Targeting*: >>>>>>>>> >>>>>>>>> While we continue to serve all SMBs, our marketing focus is >>>>>>>>> shifting toward larger SMBs (11-50 employees) within the following key >>>>>>>>> industries: >>>>>>>>> >>>>>>>>> - Retailers >>>>>>>>> >>>>>>>>> - Health, Wellness, and Beauty >>>>>>>>> - Food & Beverage (e.g., food trucks, bakeries, cafes) >>>>>>>>> >>>>>>>>> >>>>>>>>> *Brand Lift Study*: >>>>>>>>> Yes, a BLS remains a requirement for our Consideration campaigns. >>>>>>>>> >>>>>>>>> *Larger Formats*: >>>>>>>>> We are open to this. Given the launch of the "Print Your Possible" >>>>>>>>> platform, we want to make a significant impact, so please include >>>>>>>>> recommendations for high-impact formats in your proposal. >>>>>>>>> >>>>>>>>> *Other Markets:* >>>>>>>>> Thank you for the offer. We are open to seeing your proposal for >>>>>>>>> the US and CA. For the EU, I will check with our colleagues, and they will >>>>>>>>> reach out directly if they require a proposal. >>>>>>>>> >>>>>>>>> I hope this provides the clarity you need. We look forward to >>>>>>>>> receiving your proposal! >>>>>>>>> >>>>>>>>> Best , >>>>>>>>> >>>>>>>>> Edith >>>>>>>>> >>>>>>>>> On Fri, Apr 17, 2026 at 5:21 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Edith, >>>>>>>>>> >>>>>>>>>> Thanks again for sharing this. Karla and I just reviewed this and >>>>>>>>>> wanted to ask the questions below! >>>>>>>>>> >>>>>>>>>> - Specific Industry Targeting >>>>>>>>>> - You mentioned a focus on specific industry targeting but >>>>>>>>>> we're not seeing it in the attachment. Do you have those? We can target >>>>>>>>>> employees based on specific industries and titles and would like to provide >>>>>>>>>> you with the details on this >>>>>>>>>> - Brand Lift >>>>>>>>>> - We're not seeing BLS outlined in the brief. Is this >>>>>>>>>> still a requirement? We assume it is, but we want to confirm >>>>>>>>>> - Larger Formats >>>>>>>>>> - Given the focus on the Print Your Possible Platform, >>>>>>>>>> would you be open to larger, high impact formats? It may be a good fit. >>>>>>>>>> - Other Markets >>>>>>>>>> - Much of our collaboration previously has been within >>>>>>>>>> Canada, but we have the same capabilities for reaching consumers in Europe, >>>>>>>>>> Australia and Asia. Would you be open to receiving a separate response for >>>>>>>>>> other markets? If we do run a BLS, we can gather valuable insights across >>>>>>>>>> separate markets to compare >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Thu, Apr 16, 2026 at 11:12 AM Karla Dantas < >>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Edith, >>>>>>>>>>> >>>>>>>>>>> Happy Friday Jr ☺️ >>>>>>>>>>> >>>>>>>>>>> Thank you so much for thinking of us for this opportunity. >>>>>>>>>>> >>>>>>>>>>> Confirming receipt. We’ll pull together some recommendations and >>>>>>>>>>> share them with you by May 1st. >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Cheers, >>>>>>>>>>> Karla >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Thu, Apr 16, 2026 at 4:18 AM Edith Mideva Imbudira < >>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Karla & Tanner >>>>>>>>>>>> >>>>>>>>>>>> We're officially kicking off our FY27H1 (July–December 2026) >>>>>>>>>>>> planning and would like to request your proposals for our Consideration >>>>>>>>>>>> media campaigns in Canada. >>>>>>>>>>>> >>>>>>>>>>>> As we head into H1, we have a few key strategic shifts we’d >>>>>>>>>>>> like to highlight: >>>>>>>>>>>> >>>>>>>>>>>> Audience Shift: While we will continue to serve all SMBs, we >>>>>>>>>>>> are shifting our marketing focus toward "larger" SMBs (11-50 employees), >>>>>>>>>>>> who are more frequent buyers of our elevated print products. We'll also >>>>>>>>>>>> focus on specific industries outlined in the attached brief. >>>>>>>>>>>> New Brand Creative Platform: We’re launching a new brand >>>>>>>>>>>> platform, "Print Your Possible," and are looking to make a big impact in H1 >>>>>>>>>>>> with your support. >>>>>>>>>>>> New Customer Acquisition & Local Messaging: Driving new >>>>>>>>>>>> customer acquisition is a key regional focus.. >>>>>>>>>>>> We ask that you build your proposal based on these "Medium" >>>>>>>>>>>> budgets and also provide two additional scenarios: a "Low" (−30%) and a >>>>>>>>>>>> "High" (+30%) option. Please note that all budgets are on a Fixed Spend >>>>>>>>>>>> basis and are all-inclusive (including all fees). >>>>>>>>>>>> >>>>>>>>>>>> BUDGETS >>>>>>>>>>>> >>>>>>>>>>>> SBO >>>>>>>>>>>> Q1 (Jul-Sep): $100,000 >>>>>>>>>>>> Q2 (Oct-Dec): $100,000 >>>>>>>>>>>> H1 Total: $200,000 >>>>>>>>>>>> >>>>>>>>>>>> Wedding >>>>>>>>>>>> Q1 (Jul-Sep): $75,000 >>>>>>>>>>>> Q2 (Oct-Nov): $20,000 >>>>>>>>>>>> H1 Total: $95,000 >>>>>>>>>>>> >>>>>>>>>>>> The attached brief provides full details on campaign >>>>>>>>>>>> objectives, audiences, and creative guidelines. Please use the "Global KPI >>>>>>>>>>>> Template" tab as a guide for the required outputs in your response. >>>>>>>>>>>> >>>>>>>>>>>> We kindly request your proposals by May 1st, 2026. >>>>>>>>>>>> >>>>>>>>>>>> Thanks, >>>>>>>>>>>> Edith >>>>>>>>>>>> >>>>>>>>>>>

Hi Karla and Tanner, I am writing to share several updates regarding our FY27 campaigns. I can confirm that the proposals have been approved with a budget of $200,000 for SBO and $94,700 for Wedding. For these activations, we will proceed with PG deals rather than PMPs. We also plan to utilize both display and video creatives to support our campaign objectives. Additionally, I wanted to let you know that I will be moving to a different team. Going forward, Ewelina and Carlos (cc'd) will be your primary points of contact. That said, I will still be around and available should you need any assistance during the transition or have any questions in the future. Best Edith On Tue, May 26, 2026 at 5:31 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks for the update, Edith! All good for the US. Let us know how > things progress for Canada and if we can build on the current collaboration! > > All the best, > > Tanner > > On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thank you for following up. >> >> We have presented the NA proposals to stakeholders and are currently >> awaiting feedback and approval . We will reach out as soon as we have an >> update or if any questions arise. >> >> Additionally, we will not be moving forward with the US market at this >> time due to budget constraints. Hopefully we will have the opportunity to >> revisit this in the future. >> >> Best, >> Edith >> >> >> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Edith, >>> >>> I hope you're enjoying the week so far! 😊 >>> >>> I wanted to check in to see if you have any questions about the US and >>> Canada FY27H1 plan? Let us know if our submission was clear or if you'd >>> like to walk through things over a short call. Happy to help. >>> >>> All the best, Edith. >>> >>> Tanner >>> >>> On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Thanks Edith. >>>> We're excited for the feedback and are happy to help with any >>>> questions! 😊 >>>> >>>> Tanner >>>> >>>> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thank you for sending the proposals for the US and CA >>>>> >>>>> We will review these details and let you know if they are approved or >>>>> if we have any further questions. >>>>> >>>>> Best, >>>>> Edith >>>>> >>>>> >>>>> >>>>> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Edith! >>>>>> >>>>>> I hope you're enjoying the week so far! >>>>>> >>>>>> We're pleased to share our proposal document and targeting/ >>>>>> investment sheet for the US and Canada markets for FY27 H1. We've adjusted >>>>>> the approach to align with the shift toward larger SMBs and the focus >>>>>> industries you highlighted for the SBO initiatives. The BLS will again be >>>>>> offered as added value and can be done separately for each market if you >>>>>> prefer! We had already pulled the Ownable Moments targeting so we are >>>>>> sharing that as well in case you wanted to consider. >>>>>> >>>>>> Please find the details attached and outlined below ☺️. >>>>>> >>>>>> *Targeting/ Investment Spreadsheet:* >>>>>> >>>>>> - Global Objectives & KPI Template: We've filled out these cells >>>>>> separately for the US and Canadian markets >>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>> - USA SBO >>>>>> - USA Wedding >>>>>> - Canada SBO >>>>>> - Canada Wedding >>>>>> - Ownable Moments - Display, Video >>>>>> - Ownable Moments - CTV >>>>>> - Ownable Moments - Audio >>>>>> >>>>>> *Proposal Document:* >>>>>> >>>>>> - Campaign Elements: >>>>>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>>>>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>>>>> - Programmatic Guaranteed: We can continue to offer PMP's but >>>>>> wanted to suggest this approach to ensure full campaign delivery >>>>>> - Custom Creative: We would build this out as added value using >>>>>> your assets. We believe this is a good approach for the Print Your Promise >>>>>> messaging >>>>>> - Targeting Availability >>>>>> - CTV Details >>>>>> - Audio Details >>>>>> - Past BLS Success Points >>>>>> >>>>>> If you'd like to walk through this over a call we'd be happy to find >>>>>> time next week 😊! >>>>>> >>>>>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the >>>>>> UK and France. That will come through shortly! >>>>>> >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> >>>>>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>>>>> Nadine and Sagar. >>>>>>> With the info you shared we'll be prepared to share the updated BLS >>>>>>> and targeting documents later this week! >>>>>>> >>>>>>> Chat soon. 😊 >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Nadine! >>>>>>>> >>>>>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>>>>> We will add France and the UK to our response sheet along with the >>>>>>>> US and Canada. Speak with you tomorrow ☺️. >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hi Karla and Tanner, >>>>>>>>> >>>>>>>>> I am looking forward to meeting you tomorrow! >>>>>>>>> >>>>>>>>> For the EU, I would also like to brief you and explore running a >>>>>>>>> test in consideration for the FR and UK markets. >>>>>>>>> >>>>>>>>> It would be great to understand the minimum budgets required for >>>>>>>>> these markets to run a BLS. We are considering $50k–$100k in each of these >>>>>>>>> markets. >>>>>>>>> >>>>>>>>> All other briefed details from Edith align with Europe regarding >>>>>>>>> the audience shift, creative platform and objectives. If you can add the 2 >>>>>>>>> EU markets to Edith's KPI sheet when you fill in your proposal that would >>>>>>>>> be great. >>>>>>>>> >>>>>>>>> Happy to chat more tomorrow. >>>>>>>>> >>>>>>>>> Thanks a lot >>>>>>>>> Nadine >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Karla and Tanner >>>>>>>>>> >>>>>>>>>> Happy Friday🙂 >>>>>>>>>> >>>>>>>>>> I am reaching out regarding EU markets and have a quick question: >>>>>>>>>> What is the minimum required budget for running consideration campaigns >>>>>>>>>> with BLS for the UK, Germany and France? >>>>>>>>>> >>>>>>>>>> Also, would you be available for a call next week to discuss this >>>>>>>>>> further with our EU team? Looping in @Nadine Jurka >>>>>>>>>> <njuerka@vista.com> and @Sagar KT <sagar.kt@vista.com> so we >>>>>>>>>> can align. >>>>>>>>>> >>>>>>>>>> Thanks in advance >>>>>>>>>> >>>>>>>>>> Best >>>>>>>>>> Edith >>>>>>>>>> >>>>>>>>>> On Fri, Apr 17, 2026 at 7:26 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Thanks Edith! I appreciate the fast turn around. We're excited >>>>>>>>>>> to get started on this! >>>>>>>>>>> >>>>>>>>>>> On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira < >>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>> >>>>>>>>>>>> Thank you for your questions and for getting back to us. Please >>>>>>>>>>>> find the requested details below: >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> - *Specific Industry Targeting*: >>>>>>>>>>>> >>>>>>>>>>>> While we continue to serve all SMBs, our marketing focus is >>>>>>>>>>>> shifting toward larger SMBs (11-50 employees) within the following key >>>>>>>>>>>> industries: >>>>>>>>>>>> >>>>>>>>>>>> - Retailers >>>>>>>>>>>> >>>>>>>>>>>> - Health, Wellness, and Beauty >>>>>>>>>>>> - Food & Beverage (e.g., food trucks, bakeries, cafes) >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> *Brand Lift Study*: >>>>>>>>>>>> Yes, a BLS remains a requirement for our Consideration >>>>>>>>>>>> campaigns. >>>>>>>>>>>> >>>>>>>>>>>> *Larger Formats*: >>>>>>>>>>>> We are open to this. Given the launch of the "Print Your >>>>>>>>>>>> Possible" platform, we want to make a significant impact, so please include >>>>>>>>>>>> recommendations for high-impact formats in your proposal. >>>>>>>>>>>> >>>>>>>>>>>> *Other Markets:* >>>>>>>>>>>> Thank you for the offer. We are open to seeing your proposal >>>>>>>>>>>> for the US and CA. For the EU, I will check with our colleagues, and they >>>>>>>>>>>> will reach out directly if they require a proposal. >>>>>>>>>>>> >>>>>>>>>>>> I hope this provides the clarity you need. We look forward to >>>>>>>>>>>> receiving your proposal! >>>>>>>>>>>> >>>>>>>>>>>> Best , >>>>>>>>>>>> >>>>>>>>>>>> Edith >>>>>>>>>>>> >>>>>>>>>>>> On Fri, Apr 17, 2026 at 5:21 PM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>> >>>>>>>>>>>>> Thanks again for sharing this. Karla and I just reviewed this >>>>>>>>>>>>> and wanted to ask the questions below! >>>>>>>>>>>>> >>>>>>>>>>>>> - Specific Industry Targeting >>>>>>>>>>>>> - You mentioned a focus on specific industry targeting >>>>>>>>>>>>> but we're not seeing it in the attachment. Do you have those? We can target >>>>>>>>>>>>> employees based on specific industries and titles and would like to provide >>>>>>>>>>>>> you with the details on this >>>>>>>>>>>>> - Brand Lift >>>>>>>>>>>>> - We're not seeing BLS outlined in the brief. Is this >>>>>>>>>>>>> still a requirement? We assume it is, but we want to confirm >>>>>>>>>>>>> - Larger Formats >>>>>>>>>>>>> - Given the focus on the Print Your Possible Platform, >>>>>>>>>>>>> would you be open to larger, high impact formats? It may be a good fit. >>>>>>>>>>>>> - Other Markets >>>>>>>>>>>>> - Much of our collaboration previously has been within >>>>>>>>>>>>> Canada, but we have the same capabilities for reaching consumers in Europe, >>>>>>>>>>>>> Australia and Asia. Would you be open to receiving a separate response for >>>>>>>>>>>>> other markets? If we do run a BLS, we can gather valuable insights across >>>>>>>>>>>>> separate markets to compare >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Apr 16, 2026 at 11:12 AM Karla Dantas < >>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Edith, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Happy Friday Jr ☺️ >>>>>>>>>>>>>> >>>>>>>>>>>>>> Thank you so much for thinking of us for this opportunity. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Confirming receipt. We’ll pull together some recommendations >>>>>>>>>>>>>> and share them with you by May 1st. >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>> Karla >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Apr 16, 2026 at 4:18 AM Edith Mideva Imbudira < >>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Karla & Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> We're officially kicking off our FY27H1 (July–December 2026) >>>>>>>>>>>>>>> planning and would like to request your proposals for our Consideration >>>>>>>>>>>>>>> media campaigns in Canada. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> As we head into H1, we have a few key strategic shifts we’d >>>>>>>>>>>>>>> like to highlight: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Audience Shift: While we will continue to serve all SMBs, >>>>>>>>>>>>>>> we are shifting our marketing focus toward "larger" SMBs (11-50 employees), >>>>>>>>>>>>>>> who are more frequent buyers of our elevated print products. We'll also >>>>>>>>>>>>>>> focus on specific industries outlined in the attached brief. >>>>>>>>>>>>>>> New Brand Creative Platform: We’re launching a new brand >>>>>>>>>>>>>>> platform, "Print Your Possible," and are looking to make a big impact in H1 >>>>>>>>>>>>>>> with your support. >>>>>>>>>>>>>>> New Customer Acquisition & Local Messaging: Driving new >>>>>>>>>>>>>>> customer acquisition is a key regional focus.. >>>>>>>>>>>>>>> We ask that you build your proposal based on these "Medium" >>>>>>>>>>>>>>> budgets and also provide two additional scenarios: a "Low" (−30%) and a >>>>>>>>>>>>>>> "High" (+30%) option. Please note that all budgets are on a Fixed Spend >>>>>>>>>>>>>>> basis and are all-inclusive (including all fees). >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> BUDGETS >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> SBO >>>>>>>>>>>>>>> Q1 (Jul-Sep): $100,000 >>>>>>>>>>>>>>> Q2 (Oct-Dec): $100,000 >>>>>>>>>>>>>>> H1 Total: $200,000 >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Wedding >>>>>>>>>>>>>>> Q1 (Jul-Sep): $75,000 >>>>>>>>>>>>>>> Q2 (Oct-Nov): $20,000 >>>>>>>>>>>>>>> H1 Total: $95,000 >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> The attached brief provides full details on campaign >>>>>>>>>>>>>>> objectives, audiences, and creative guidelines. Please use the "Global KPI >>>>>>>>>>>>>>> Template" tab as a guide for the required outputs in your response. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> We kindly request your proposals by May 1st, 2026. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Thanks, >>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>> >>>>>>>>>>>>>>

Hi Edith, Thank you for the update, but the news is bittersweet. Karla and I will miss collaborating with you directly like we've done over the last year. It's been fun staying on top of these campaigns together and I hope we can stay in touch! Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, Karla and I are available for a call to introduce ourselves and align on our FY27H1 efforts. Does one of the times below work for you? - June 18 - 10:30am - 1pm EST - June 19 - 9:30am - 11am EST It would be nice to align on the below during the call. - Budget distribution for Video & Display across SBO and Wedding as we will need separate PGs for each - BLS inputs needed/ question alignment - Reporting cadence throughout FY27H1 - Seat ID/ Seat Name Confirmation: Same as previous flights? All the best, Tanner

Hi Edith, I wanted to send the May delivery since Karla is OOO. See below. SBO: $6,313 USD Wedding: $8,937 USD Tanner On Tue, May 19, 2026 at 10:24 AM Karla Dantas <karla.dantas@ideonmedia.com> wrote: > Hi Edith, > > Happy Tuesday ☺️ > > Just wanted to share a pacing update for May. Please see below: > > *SBO*: > > - Total Budget: $7,380 > - Spent so far: $3,900 > - Remaining budget: $3,480 > - Ideal daily - 14 days left: $248 > - Yesterday's spend: $222 > > > *Wedding*: > > - Total Budget: $11,000 > - Spent so far: $5,523 > - Remaining budget: $5,477 > - Ideal daily - 14 days left: $391 > - Yesterday's spend: $297 > > > CPM has been lower for the Wedding campaign for the last 5 days. It > dropped from $17 USD to $13 USD. Can you kindly look into this and advise? > > > My best, > Karla > > > On Tue, May 12, 2026 at 11:19 AM Karla Dantas <karla.dantas@ideonmedia.com> > wrote: > >> Awesome! Thanks Edith! >> >> On Tue, May 12, 2026 at 11:18 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Karla, >>> >>> I can confirm that we implemented them as impression events. I have >>> attached a screenshot of the setup for your review. I hope it is helpful. >>> >>> Please let me know if you need any further information. >>> >>> Best, >>> >>> Edith >>> >>> On Tue, May 12, 2026 at 4:59 PM Karla Dantas < >>> karla.dantas@ideonmedia.com> wrote: >>> >>>> Hi Edith, >>>> >>>> Happy Tuesday ☺️ >>>> >>>> We’re planning to share an Uplift update next week, and since the >>>> pixels were implemented on your side this time, the LoopMe team asked us to >>>> double‑check how they were set up in the DSP. Their measurement and >>>> reporting changes depending on which pixel event was selected (impressions >>>> vs. clicks). >>>> >>>> Would you be able to share a screenshot of the pixel implementation so >>>> we can confirm which one was selected? >>>> >>>> Cheers, >>>> Karla >>>> >>>> >>>> On Mon, May 4, 2026 at 5:27 PM Karla Dantas < >>>> karla.dantas@ideonmedia.com> wrote: >>>> >>>>> Hi Edith, >>>>> >>>>> Hope you had a good weekend ☺️ >>>>> >>>>> Just wanted to share the total spend for April and a pacing update for >>>>> May: >>>>> >>>>> *April spend:* >>>>> >>>>> >>>>> - SBO: $6,343 USD >>>>> - Wedding: $10,370 USD >>>>> >>>>> >>>>> *May pacing*: >>>>> >>>>> *SBO*: >>>>> >>>>> - Total Budget: $ 7,380 >>>>> - Spent so far: $705 >>>>> - Remaining budget: $6,675 >>>>> - Ideal daily - 28 days left: $238 >>>>> - Yesterday's spend: $235 >>>>> >>>>> >>>>> *Wedding*: >>>>> >>>>> - Total Budget: $11,000 >>>>> - Spent so far: $1,055 >>>>> - Remaining budget: $9,945 >>>>> - Ideal daily - 28 days left: $355 >>>>> - Yesterday's spend: $390 >>>>> >>>>> >>>>> We are on pace for the May budget on both LOBs. >>>>> >>>>> Cheers, >>>>> Karla >>>>> >>>>> >>>>> On Wed, Apr 29, 2026 at 4:33 PM Karla Dantas < >>>>> karla.dantas@ideonmedia.com> wrote: >>>>> >>>>>> Hey Edith, >>>>>> >>>>>> Just wanted to share a pacing update with you: >>>>>> >>>>>> Sharing a new pacing update: >>>>>> >>>>>> *SBO*: >>>>>> >>>>>> - Total Budget: $7,380 >>>>>> - Spent so far: $ 6,085 >>>>>> - Remaining budget: $ 1,295 >>>>>> - Ideal daily - 2 days left: $647 >>>>>> - Yesterday's spend: $154 >>>>>> >>>>>> >>>>>> *Wedding*: >>>>>> >>>>>> - Total Budget: $12,000 >>>>>> - Spent so far: $ 9,934 >>>>>> - Remaining budget: $2,066 >>>>>> - Ideal daily - 2 days left: $1,033 >>>>>> - Yesterday's spend: $255 >>>>>> >>>>>> >>>>>> For Wedding, we can see the CPM increased from $15.5 USD to $16.5 >>>>>> USD, but it hasn't impacted daily spend. >>>>>> >>>>>> Can you kindly check how is pacing looking on your end? >>>>>> >>>>>> >>>>>> Cheers, >>>>>> Karla >>>>>> >>>>>> >>>>>> On Wed, Apr 22, 2026 at 9:45 AM Karla Dantas < >>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>> >>>>>>> Hey Edith, >>>>>>> >>>>>>> Thanks for getting back to us! >>>>>>> >>>>>>> We'll send an update on pacing by EOW. >>>>>>> >>>>>>> >>>>>>> Cheers, >>>>>>> Karla >>>>>>> >>>>>>> >>>>>>> On Wed, Apr 22, 2026 at 9:16 AM Edith Mideva Imbudira < >>>>>>> edith.mideva@vista.com> wrote: >>>>>>> >>>>>>>> Hi Karla, >>>>>>>> >>>>>>>> Thank you for the update. >>>>>>>> >>>>>>>> Pacing looks consistent for both campaigns on the DSP side. So far, >>>>>>>> we have spent 77% of the budget for the Wedding campaign. I will increase >>>>>>>> the bids at the end of this week to ensure we fully utilize the remaining >>>>>>>> budget. >>>>>>>> >>>>>>>> Best, >>>>>>>> >>>>>>>> Edith >>>>>>>> >>>>>>>> On Tue, Apr 21, 2026 at 10:32 PM Karla Dantas < >>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Edith, >>>>>>>>> >>>>>>>>> Just wanted to share an update on pacing for the April flight: >>>>>>>>> >>>>>>>>> *SBO*: >>>>>>>>> >>>>>>>>> - Total Budget: $7,380 >>>>>>>>> - Spent so far: $4,616 >>>>>>>>> - Remaining budget: $2,764 >>>>>>>>> - Ideal daily - 10 days left: $276 >>>>>>>>> - Yesterday's spend: $217 >>>>>>>>> >>>>>>>>> >>>>>>>>> *Wedding*: >>>>>>>>> >>>>>>>>> - Total Budget: $12,000 >>>>>>>>> - Spent so far: $7,520 >>>>>>>>> - Remaining budget: $4,480 >>>>>>>>> - Ideal daily - 10 days left: $448 >>>>>>>>> - Yesterday's spend: $347 >>>>>>>>> >>>>>>>>> >>>>>>>>> Pacing is slightly behind (mainly on Wedding), but clearing CPM >>>>>>>>> has been higher over the last couple of days at around *$15.40 >>>>>>>>> USD*. Could you kindly confirm how pacing is looking on the DSP >>>>>>>>> side? Are the campaigns pacing well on your end? >>>>>>>>> >>>>>>>>> >>>>>>>>> Cheers, >>>>>>>>> Karla >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu, Apr 16, 2026 at 7:42 AM Edith Mideva Imbudira < >>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Karla, >>>>>>>>>> >>>>>>>>>> Thank you for sending those over. This is helpful. >>>>>>>>>> >>>>>>>>>> Best, >>>>>>>>>> >>>>>>>>>> Edith >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Tue, Apr 14, 2026 at 10:52 PM Karla Dantas < >>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Edith, >>>>>>>>>>> >>>>>>>>>>> Happy Tuesday ☺️ >>>>>>>>>>> >>>>>>>>>>> Please see attached the Demographics Reports for both Wedding >>>>>>>>>>> and SBO campaigns. >>>>>>>>>>> >>>>>>>>>>> Let me know if this is helpful. >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Cheers, >>>>>>>>>>> Karla >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Fri, Apr 10, 2026 at 7:54 AM Edith Mideva Imbudira < >>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Karla, >>>>>>>>>>>> >>>>>>>>>>>> Happy Friday😊 >>>>>>>>>>>> >>>>>>>>>>>> Following up on the BLS reports, would it be possible to see >>>>>>>>>>>> the results broken down further? Specifically, it would be helpful to see >>>>>>>>>>>> data by creative, audience, gender, or age group to understand where the >>>>>>>>>>>> strongest impact came from. >>>>>>>>>>>> >>>>>>>>>>>> Best, >>>>>>>>>>>> >>>>>>>>>>>> Edith >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Fri, Apr 10, 2026 at 12:04 PM Edith Mideva Imbudira < >>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>> >>>>>>>>>>>>> Thank you for sending over these results and for confirming >>>>>>>>>>>>> that the surveys are delivering correctly with the new pixels. >>>>>>>>>>>>> >>>>>>>>>>>>> We will review the BLS reports and let you know if we have any >>>>>>>>>>>>> questions. >>>>>>>>>>>>> >>>>>>>>>>>>> Best >>>>>>>>>>>>> Edith >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Apr 9, 2026 at 10:06 PM Karla Dantas < >>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Edith, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Just a quick update to confirm that SBO and Wedding surveys >>>>>>>>>>>>>> are now delivering with the new pixels in place. Aall looking good on our >>>>>>>>>>>>>> end. Pacing is also good for both camapigns. We’ll keep you posted on the >>>>>>>>>>>>>> uplift metrics over the next few weeks. >>>>>>>>>>>>>> >>>>>>>>>>>>>> I’ve also attached the BLS results for SBO and Wedding from >>>>>>>>>>>>>> last quarter. The biggest shift we noticed was in the “which brand comes to >>>>>>>>>>>>>> mind” question, where more respondents selected Canva and Etsy. On the >>>>>>>>>>>>>> channels side, there was also an uptick in people choosing Social Media as >>>>>>>>>>>>>> their go‑to. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Have a look when you have a moment, and let us know if >>>>>>>>>>>>>> you have any questions. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>> Karla >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Wed, Apr 8, 2026 at 3:49 AM Edith Mideva Imbudira < >>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Thank you for the clarification. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Confirming that we have now added the new pixels to the ads >>>>>>>>>>>>>>> in CM360. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Tue, Apr 7, 2026 at 11:15 PM Karla Dantas < >>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hey Edith, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Great question! Just to give a bit of context, when we send >>>>>>>>>>>>>>>> the deals, the BLS pixels are already built into the LoopMe platform, so >>>>>>>>>>>>>>>> there’s no need to add them on your side. The only catch is that the pixels >>>>>>>>>>>>>>>> have a storage limitation, so LoopMe recommends refreshing them every six >>>>>>>>>>>>>>>> months to avoid any data issues. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> In this case, because we’re reusing the same deals, we >>>>>>>>>>>>>>>> weren’t able to add the refreshed pixels on our end, which is why we had to >>>>>>>>>>>>>>>> send them over for you to attach to the creatives. Hope that makes sense. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Right now, the BLS we’re seeing running is still tied to >>>>>>>>>>>>>>>> the old pixels, but once you add the new ones, the deals will automatically >>>>>>>>>>>>>>>> start pulling data from the refreshed set. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Let me know if that helps answer your question. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> My best, >>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Tue, Apr 7, 2026 at 12:12 PM Edith Mideva Imbudira < >>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> I haven't added the pixels to CM360 yet, but I am working >>>>>>>>>>>>>>>>> on them now >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> I also wanted to ask for some clarification on this >>>>>>>>>>>>>>>>> process, as we haven't done this yet since we started running the two >>>>>>>>>>>>>>>>> campaigns in Q1. Could you provide more details on why this is now required? >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Looking forward to the BLS results. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Tue, Apr 7, 2026 at 4:12 PM Karla Dantas < >>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Edith, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thanks for letting me know. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Since we are seeing the new BLS running, I'm assuming you >>>>>>>>>>>>>>>>>> added the pixel to CM360? Just wanted to double check, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Tue, Apr 7, 2026 at 6:10 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Karla, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Apologies for the delay in my response. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Thank you for the pacing update. Regarding the pixels, >>>>>>>>>>>>>>>>>>> we cannot add them directly in DV360 because our creatives are synced from >>>>>>>>>>>>>>>>>>> CM360. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Looking forward to seeing the BLS results >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Mon, Apr 6, 2026 at 4:33 PM Karla Dantas < >>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Hope you had a good weekend ☺️ >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Just wanted to provide a few updates here. Please see >>>>>>>>>>>>>>>>>>>> below: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *Pacing* >>>>>>>>>>>>>>>>>>>> *SBO*: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - Total Budget: $7,380 >>>>>>>>>>>>>>>>>>>> - Spent so far: $1,217 >>>>>>>>>>>>>>>>>>>> - Remaining budget: $6,163 >>>>>>>>>>>>>>>>>>>> - Ideal daily - 25 days left: $246 >>>>>>>>>>>>>>>>>>>> - Yesterday's spend: $257 >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *Wedding*: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> - Total Budget: $12,000 >>>>>>>>>>>>>>>>>>>> - Spent so far: $1,947 >>>>>>>>>>>>>>>>>>>> - Remaining budget: $10,053 >>>>>>>>>>>>>>>>>>>> - Ideal daily - 25 days left: $402 >>>>>>>>>>>>>>>>>>>> - Yesterday's spend: $377 >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Saturday we spent $401 for Wedding, so we're keeping >>>>>>>>>>>>>>>>>>>> a close eye here. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *New BLS* >>>>>>>>>>>>>>>>>>>> We're all set with the new BLS. The pixel is firing and >>>>>>>>>>>>>>>>>>>> we already had initial delivery. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> *BLS Report* >>>>>>>>>>>>>>>>>>>> The BLS Report with last quarter's results will be >>>>>>>>>>>>>>>>>>>> shared later today. Stay tuned! >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> If you have any questions, just let me know. >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Thu, Apr 2, 2026 at 9:07 AM Karla Dantas < >>>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Sorry Edith, just noticed I forgot to attach the >>>>>>>>>>>>>>>>>>>>> pixels ☺️ >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> On Thu, Apr 2, 2026 at 9:03 AM Karla Dantas < >>>>>>>>>>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> As discussed yesterday, I’ve attached the Q2 BLS >>>>>>>>>>>>>>>>>>>>>> pixels for both the SBO and Wedding campaigns. These will need to be added >>>>>>>>>>>>>>>>>>>>>> to the creatives on the DSP side. You’ll find the implementation steps >>>>>>>>>>>>>>>>>>>>>> outlined below. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> *Steps to Add Pixels to DV360 Creatives* >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> - *Locate the Creative : *Open your Advertiser in >>>>>>>>>>>>>>>>>>>>>> Display & Video 360, then click Creatives in the left menu. >>>>>>>>>>>>>>>>>>>>>> - *Edit Details:* Click the name of the creative >>>>>>>>>>>>>>>>>>>>>> you wish to edit. >>>>>>>>>>>>>>>>>>>>>> - *Add Tracking Pixels :* Find the Third-party >>>>>>>>>>>>>>>>>>>>>> tag field or the Append HTML tracking tag section. >>>>>>>>>>>>>>>>>>>>>> - *Paste the Pixel : *Paste the tracking pixel, >>>>>>>>>>>>>>>>>>>>>> usually in the format: >>>>>>>>>>>>>>>>>>>>>> - *Test and Save :* Click Test tag to ensure it >>>>>>>>>>>>>>>>>>>>>> works. A "Tag recognized" message should appear. Click Save. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Just let me know once the pixels are implemented so >>>>>>>>>>>>>>>>>>>>>> we can double‑check that they’re firing properly. If you run into any >>>>>>>>>>>>>>>>>>>>>> issues or have questions along the way, I’m here to help. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Quick heads‑up: tomorrow is Good Friday here in >>>>>>>>>>>>>>>>>>>>>> Canada and our office will be closed, but I’ll be online today if anything >>>>>>>>>>>>>>>>>>>>>> comes up. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>>>>>>>>>> Karla >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> On Thu, Apr 2, 2026 at 3:45 AM Edith Mideva Imbudira < >>>>>>>>>>>>>>>>>>>>>> edith.mideva@vista.c

Hi Tanner, Thank you for the update. For the month of June, please note that the budget allocations are $11,000 for the Wedding campaign and $7,380 for SBO. Best, Edith

Thanks Edith! I hope everything is well with you! Tanner On Tue, Jun 2, 2026 at 9:07 AM Edith Mideva Imbudira <edith.mideva@vista.com> wrote: > Hi Tanner, > > Thank you for the update. > > For the month of June, please note that the budget allocations are $11,000 > for the Wedding campaign and $7,380 for SBO. > > Best, > Edith > >

Hi Edith, I hope you're having a nice week so far! 😊 See the initial pacing update for June below. Pacing looks good on the wedding campaign but could pick up a tad on the SBO side. We will keep a

Hi Karla and Tanner Happy Friday🙂 I am reaching out regarding EU markets and have a quick question: What is the minimum required budget for running consideration campaigns with BLS for the UK, Germany

Hi Tanner, We can do the 28th at 3:30 pm CEST. Thank you On Fri, Apr 24, 2026 at 2:13 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: Hi Edith, Happy Friday as well! ☀️ The minimum required

Thank you Edith. Invite sent. Enjoy the weekend ahead and chat next week! tanner On Fri, Apr 24, 2026 at 9:51 AM Edith Mideva Imbudira <edith.mideva@vista.com> wrote: Hi Tanner, We can do the

Thank you Tanner Have a great weekend too . See you next week On Fri, 24 Apr 2026 at 15:55, Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: Thank you Edith. Invite sent. Enjoy the weekend ahead

Hi Karla and Tanner, I am looking forward to meeting you tomorrow! For the EU, I would also like to brief you and explore running a test in consideration for the FR and UK markets. It would be great to

Hi Nadine! Likewise, I'm looking forward to meeting you tomorrow as well! We will add France and the UK to our response sheet along with the US and Canada. Speak with you tomorrow ☺️. Tanner On Mon

Thank you for the time earlier, everyone. It was nice to meet you, Nadine and Sagar. With the info you shared we'll be prepared to share the updated BLS and targeting documents later this week!

Hi Edith! I hope you're enjoying the week so far! We're pleased to share our proposal document and targeting/ investment sheet for the US and Canada markets for FY27 H1. We've adjusted the

Hi Tanner, Thank you for sending the proposals for the US and CA We will review these details and let you know if they are approved or if we have any further questions. Best, Edith On Thu, 30 Apr 2026

Thanks Edith. We're excited for the feedback and are happy to help with any questions! 😊 Tanner On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira <edith.mideva@vista.com> wrote: > Hi Tanner, > > Thank you for sending the proposals for the US and CA > > We will review these details and let you know if they are approved or if > we have any further questions. > > Best, > Edith > > > > On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Hi Edith! >> >> I hope you're enjoying the week so far! >> >> We're pleased to share our proposal document and targeting/ investment >> sheet for the US and Canada markets for FY27 H1. We've adjusted the >> approach to align with the shift toward larger SMBs and the focus >> industries you highlighted for the SBO initiatives. The BLS will again be >> offered as added value and can be done separately for each market if you >> prefer! We had already pulled the Ownable Moments targeting so we are >> sharing that as well in case you wanted to consider. >> >> Please find the details attached and outlined below ☺️. >> >> *Targeting/ Investment Spreadsheet:* >> >> - Global Objectives & KPI Template: We've filled out these cells >> separately for the US and Canadian markets >> - Targeting Tabs: Bespoke targeting for each of the below >> - USA SBO >> - USA Wedding >> - Canada SBO >> - Canada Wedding >> - Ownable Moments - Display, Video >> - Ownable Moments - CTV >> - Ownable Moments - Audio >> >> *Proposal Document:* >> >> - Campaign Elements: >> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >> CTV, Audio | Tailored Targeting by Market and USA & Canada >> - Programmatic Guaranteed: We can continue to offer PMP's but >> wanted to suggest this approach to ensure full campaign delivery >> - Custom Creative: We would build this out as added value using your >> assets. We believe this is a good approach for the Print Your Promise >> messaging >> - Targeting Availability >> - CTV Details >> - Audio Details >> - Past BLS Success Points >> >> If you'd like to walk through this over a call we'd be happy to find time >> next week 😊! >> >> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >> and France. That will come through shortly! >> >> >> Tanner >> >> >> >> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >> tanner.kelly@ideonmedia.com> wrote: >> >>> Thank you for the time earlier, everyone. It was nice to meet you, >>> Nadine and Sagar. >>> With the info you shared we'll be prepared to share the updated BLS and >>> targeting documents later this week! >>> >>> Chat soon. 😊 >>> >>> Tanner >>> >>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Hi Nadine! >>>> >>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>> We will add France and the UK to our response sheet along with the US >>>> and Canada. Speak with you tomorrow ☺️. >>>> >>>> Tanner >>>> >>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> wrote: >>>> >>>>> Hi Karla and Tanner, >>>>> >>>>> I am looking forward to meeting you tomorrow! >>>>> >>>>> For the EU, I would also like to brief you and explore running a test >>>>> in consideration for the FR and UK markets. >>>>> >>>>> It would be great to understand the minimum budgets required for these >>>>> markets to run a BLS. We are considering $50k–$100k in each of these >>>>> markets. >>>>> >>>>> All other briefed details from Edith align with Europe regarding the >>>>> audience shift, creative platform and objectives. If you can add the 2 EU >>>>> markets to Edith's KPI sheet when you fill in your proposal that would be >>>>> great. >>>>> >>>>> Happy to chat more tomorrow. >>>>> >>>>> Thanks a lot >>>>> Nadine >>>>> >>>>> >>>>> >>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>> edith.mideva@vista.com> wrote: >>>>> >>>>>> Hi Karla and Tanner >>>>>> >>>>>> Happy Friday🙂 >>>>>> >>>>>> I am reaching out regarding EU markets and have a quick question: >>>>>> What is the minimum required budget for running consideration campaigns >>>>>> with BLS for the UK, Germany and France? >>>>>> >>>>>> Also, would you be available for a call next week to discuss this >>>>>> further with our EU team? Looping in @Nadine Jurka >>>>>> <njuerka@vista.com> and @Sagar KT <sagar.kt@vista.com> so we can >>>>>> align. >>>>>> >>>>>> Thanks in advance >>>>>> >>>>>> Best >>>>>> Edith >>>>>> >>>>>> On Fri, Apr 17, 2026 at 7:26 PM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Thanks Edith! I appreciate the fast turn around. We're excited to >>>>>>> get started on this! >>>>>>> >>>>>>> On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira < >>>>>>> edith.mideva@vista.com> wrote: >>>>>>> >>>>>>>> Hi Tanner, >>>>>>>> >>>>>>>> Thank you for your questions and for getting back to us. Please >>>>>>>> find the requested details below: >>>>>>>> >>>>>>>> >>>>>>>> - *Specific Industry Targeting*: >>>>>>>> >>>>>>>> While we continue to serve all SMBs, our marketing focus is >>>>>>>> shifting toward larger SMBs (11-50 employees) within the following key >>>>>>>> industries: >>>>>>>> >>>>>>>> - Retailers >>>>>>>> >>>>>>>> - Health, Wellness, and Beauty >>>>>>>> - Food & Beverage (e.g., food trucks, bakeries, cafes) >>>>>>>> >>>>>>>> >>>>>>>> *Brand Lift Study*: >>>>>>>> Yes, a BLS remains a requirement for our Consideration campaigns. >>>>>>>> >>>>>>>> *Larger Formats*: >>>>>>>> We are open to this. Given the launch of the "Print Your Possible" >>>>>>>> platform, we want to make a significant impact, so please include >>>>>>>> recommendations for high-impact formats in your proposal. >>>>>>>> >>>>>>>> *Other Markets:* >>>>>>>> Thank you for the offer. We are open to seeing your proposal for >>>>>>>> the US and CA. For the EU, I will check with our colleagues, and they will >>>>>>>> reach out directly if they require a proposal. >>>>>>>> >>>>>>>> I hope this provides the clarity you need. We look forward to >>>>>>>> receiving your proposal! >>>>>>>> >>>>>>>> Best , >>>>>>>> >>>>>>>> Edith >>>>>>>> >>>>>>>> On Fri, Apr 17, 2026 at 5:21 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Hi Edith, >>>>>>>>> >>>>>>>>> Thanks again for sharing this. Karla and I just reviewed this and >>>>>>>>> wanted to ask the questions below! >>>>>>>>> >>>>>>>>> - Specific Industry Targeting >>>>>>>>> - You mentioned a focus on specific industry targeting but >>>>>>>>> we're not seeing it in the attachment. Do you have those? We can target >>>>>>>>> employees based on specific industries and titles and would like to provide >>>>>>>>> you with the details on this >>>>>>>>> - Brand Lift >>>>>>>>> - We're not seeing BLS outlined in the brief. Is this still >>>>>>>>> a requirement? We assume it is, but we want to confirm >>>>>>>>> - Larger Formats >>>>>>>>> - Given the focus on the Print Your Possible Platform, >>>>>>>>> would you be open to larger, high impact formats? It may be a good fit. >>>>>>>>> - Other Markets >>>>>>>>> - Much of our collaboration previously has been within >>>>>>>>> Canada, but we have the same capabilities for reaching consumers in Europe, >>>>>>>>> Australia and Asia. Would you be open to receiving a separate response for >>>>>>>>> other markets? If we do run a BLS, we can gather valuable insights across >>>>>>>>> separate markets to compare >>>>>>>>> >>>>>>>>> >>>>>>>>> Tanner >>>>>>>>> >>>>>>>>> On Thu, Apr 16, 2026 at 11:12 AM Karla Dantas < >>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hey Edith, >>>>>>>>>> >>>>>>>>>> Happy Friday Jr ☺️ >>>>>>>>>> >>>>>>>>>> Thank you so much for thinking of us for this opportunity. >>>>>>>>>> >>>>>>>>>> Confirming receipt. We’ll pull together some recommendations and >>>>>>>>>> share them with you by May 1st. >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Cheers, >>>>>>>>>> Karla >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Thu, Apr 16, 2026 at 4:18 AM Edith Mideva Imbudira < >>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Karla & Tanner >>>>>>>>>>> >>>>>>>>>>> We're officially kicking off our FY27H1 (July–December 2026) >>>>>>>>>>> planning and would like to request your proposals for our Consideration >>>>>>>>>>> media campaigns in Canada. >>>>>>>>>>> >>>>>>>>>>> As we head into H1, we have a few key strategic shifts we’d like >>>>>>>>>>> to highlight: >>>>>>>>>>> >>>>>>>>>>> Audience Shift: While we will continue to serve all SMBs, we >>>>>>>>>>> are shifting our marketing focus toward "larger" SMBs (11-50 employees), >>>>>>>>>>> who are more frequent buyers of our elevated print products. We'll also >>>>>>>>>>> focus on specific industries outlined in the attached brief. >>>>>>>>>>> New Brand Creative Platform: We’re launching a new brand >>>>>>>>>>> platform, "Print Your Possible," and are looking to make a big impact in H1 >>>>>>>>>>> with your support. >>>>>>>>>>> New Customer Acquisition & Local Messaging: Driving new customer >>>>>>>>>>> acquisition is a key regional focus.. >>>>>>>>>>> We ask that you build your proposal based on these "Medium" >>>>>>>>>>> budgets and also provide two additional scenarios: a "Low" (−30%) and a >>>>>>>>>>> "High" (+30%) option. Please note that all budgets are on a Fixed Spend >>>>>>>>>>> basis and are all-inclusive (including all fees). >>>>>>>>>>> >>>>>>>>>>> BUDGETS >>>>>>>>>>> >>>>>>>>>>> SBO >>>>>>>>>>> Q1 (Jul-Sep): $100,000 >>>>>>>>>>> Q2 (Oct-Dec): $100,000 >>>>>>>>>>> H1 Total: $200,000 >>>>>>>>>>> >>>>>>>>>>> Wedding >>>>>>>>>>> Q1 (Jul-Sep): $75,000 >>>>>>>>>>> Q2 (Oct-Nov): $20,000 >>>>>>>>>>> H1 Total: $95,000 >>>>>>>>>>> >>>>>>>>>>> The attached brief provides full details on campaign objectives, >>>>>>>>>>> audiences, and creative guidelines. Please use the "Global KPI Template" >>>>>>>>>>> tab as a guide for the required outputs in your response. >>>>>>>>>>> >>>>>>>>>>> We kindly request your proposals by May 1st, 2026. >>>>>>>>>>> >>>>>>>>>>> Thanks, >>>>>>>>>>> Edith >>>>>>>>>>> >>>>>>>>>>

Hi Edith, I hope you're enjoying the week so far! 😊 I wanted to check in to see if you have any questions about the US and Canada FY27H1 plan? Let us know if our submission was clear or if you'd like to walk through things over a short call. Happy to help. All the best, Edith. Tanner On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks Edith. > We're excited for the feedback and are happy to help with any questions! 😊 > > Tanner > > On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thank you for sending the proposals for the US and CA >> >> We will review these details and let you know if they are approved or if >> we have any further questions. >> >> Best, >> Edith >> >> >> >> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Edith! >>> >>> I hope you're enjoying the week so far! >>> >>> We're pleased to share our proposal document and targeting/ investment >>> sheet for the US and Canada markets for FY27 H1. We've adjusted the >>> approach to align with the shift toward larger SMBs and the focus >>> industries you highlighted for the SBO initiatives. The BLS will again be >>> offered as added value and can be done separately for each market if you >>> prefer! We had already pulled the Ownable Moments targeting so we are >>> sharing that as well in case you wanted to consider. >>> >>> Please find the details attached and outlined below ☺️. >>> >>> *Targeting/ Investment Spreadsheet:* >>> >>> - Global Objectives & KPI Template: We've filled out these cells >>> separately for the US and Canadian markets >>> - Targeting Tabs: Bespoke targeting for each of the below >>> - USA SBO >>> - USA Wedding >>> - Canada SBO >>> - Canada Wedding >>> - Ownable Moments - Display, Video >>> - Ownable Moments - CTV >>> - Ownable Moments - Audio >>> >>> *Proposal Document:* >>> >>> - Campaign Elements: >>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>> - Programmatic Guaranteed: We can continue to offer PMP's but >>> wanted to suggest this approach to ensure full campaign delivery >>> - Custom Creative: We would build this out as added value using your >>> assets. We believe this is a good approach for the Print Your Promise >>> messaging >>> - Targeting Availability >>> - CTV Details >>> - Audio Details >>> - Past BLS Success Points >>> >>> If you'd like to walk through this over a call we'd be happy to find >>> time next week 😊! >>> >>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >>> and France. That will come through shortly! >>> >>> >>> Tanner >>> >>> >>> >>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>> tanner.kelly@ideonmedia.com> wrote: >>> >>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>> Nadine and Sagar. >>>> With the info you shared we'll be prepared to share the updated BLS and >>>> targeting documents later this week! >>>> >>>> Chat soon. 😊 >>>> >>>> Tanner >>>> >>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Hi Nadine! >>>>> >>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>> We will add France and the UK to our response sheet along with the US >>>>> and Canada. Speak with you tomorrow ☺️. >>>>> >>>>> Tanner >>>>> >>>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> >>>>> wrote: >>>>> >>>>>> Hi Karla and Tanner, >>>>>> >>>>>> I am looking forward to meeting you tomorrow! >>>>>> >>>>>> For the EU, I would also like to brief you and explore running a test >>>>>> in consideration for the FR and UK markets. >>>>>> >>>>>> It would be great to understand the minimum budgets required for >>>>>> these markets to run a BLS. We are considering $50k–$100k in each of these >>>>>> markets. >>>>>> >>>>>> All other briefed details from Edith align with Europe regarding the >>>>>> audience shift, creative platform and objectives. If you can add the 2 EU >>>>>> markets to Edith's KPI sheet when you fill in your proposal that would be >>>>>> great. >>>>>> >>>>>> Happy to chat more tomorrow. >>>>>> >>>>>> Thanks a lot >>>>>> Nadine >>>>>> >>>>>> >>>>>> >>>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>>> edith.mideva@vista.com> wrote: >>>>>> >>>>>>> Hi Karla and Tanner >>>>>>> >>>>>>> Happy Friday🙂 >>>>>>> >>>>>>> I am reaching out regarding EU markets and have a quick question: >>>>>>> What is the minimum required budget for running consideration campaigns >>>>>>> with BLS for the UK, Germany and France? >>>>>>> >>>>>>> Also, would you be available for a call next week to discuss this >>>>>>> further with our EU team? Looping in @Nadine Jurka >>>>>>> <njuerka@vista.com> and @Sagar KT <sagar.kt@vista.com> so we can >>>>>>> align. >>>>>>> >>>>>>> Thanks in advance >>>>>>> >>>>>>> Best >>>>>>> Edith >>>>>>> >>>>>>> On Fri, Apr 17, 2026 at 7:26 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Thanks Edith! I appreciate the fast turn around. We're excited to >>>>>>>> get started on this! >>>>>>>> >>>>>>>> On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira < >>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>> >>>>>>>>> Hi Tanner, >>>>>>>>> >>>>>>>>> Thank you for your questions and for getting back to us. Please >>>>>>>>> find the requested details below: >>>>>>>>> >>>>>>>>> >>>>>>>>> - *Specific Industry Targeting*: >>>>>>>>> >>>>>>>>> While we continue to serve all SMBs, our marketing focus is >>>>>>>>> shifting toward larger SMBs (11-50 employees) within the following key >>>>>>>>> industries: >>>>>>>>> >>>>>>>>> - Retailers >>>>>>>>> >>>>>>>>> - Health, Wellness, and Beauty >>>>>>>>> - Food & Beverage (e.g., food trucks, bakeries, cafes) >>>>>>>>> >>>>>>>>> >>>>>>>>> *Brand Lift Study*: >>>>>>>>> Yes, a BLS remains a requirement for our Consideration campaigns. >>>>>>>>> >>>>>>>>> *Larger Formats*: >>>>>>>>> We are open to this. Given the launch of the "Print Your Possible" >>>>>>>>> platform, we want to make a significant impact, so please include >>>>>>>>> recommendations for high-impact formats in your proposal. >>>>>>>>> >>>>>>>>> *Other Markets:* >>>>>>>>> Thank you for the offer. We are open to seeing your proposal for >>>>>>>>> the US and CA. For the EU, I will check with our colleagues, and they will >>>>>>>>> reach out directly if they require a proposal. >>>>>>>>> >>>>>>>>> I hope this provides the clarity you need. We look forward to >>>>>>>>> receiving your proposal! >>>>>>>>> >>>>>>>>> Best , >>>>>>>>> >>>>>>>>> Edith >>>>>>>>> >>>>>>>>> On Fri, Apr 17, 2026 at 5:21 PM Tanner Kelly < >>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Edith, >>>>>>>>>> >>>>>>>>>> Thanks again for sharing this. Karla and I just reviewed this and >>>>>>>>>> wanted to ask the questions below! >>>>>>>>>> >>>>>>>>>> - Specific Industry Targeting >>>>>>>>>> - You mentioned a focus on specific industry targeting but >>>>>>>>>> we're not seeing it in the attachment. Do you have those? We can target >>>>>>>>>> employees based on specific industries and titles and would like to provide >>>>>>>>>> you with the details on this >>>>>>>>>> - Brand Lift >>>>>>>>>> - We're not seeing BLS outlined in the brief. Is this >>>>>>>>>> still a requirement? We assume it is, but we want to confirm >>>>>>>>>> - Larger Formats >>>>>>>>>> - Given the focus on the Print Your Possible Platform, >>>>>>>>>> would you be open to larger, high impact formats? It may be a good fit. >>>>>>>>>> - Other Markets >>>>>>>>>> - Much of our collaboration previously has been within >>>>>>>>>> Canada, but we have the same capabilities for reaching consumers in Europe, >>>>>>>>>> Australia and Asia. Would you be open to receiving a separate response for >>>>>>>>>> other markets? If we do run a BLS, we can gather valuable insights across >>>>>>>>>> separate markets to compare >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> Tanner >>>>>>>>>> >>>>>>>>>> On Thu, Apr 16, 2026 at 11:12 AM Karla Dantas < >>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hey Edith, >>>>>>>>>>> >>>>>>>>>>> Happy Friday Jr ☺️ >>>>>>>>>>> >>>>>>>>>>> Thank you so much for thinking of us for this opportunity. >>>>>>>>>>> >>>>>>>>>>> Confirming receipt. We’ll pull together some recommendations and >>>>>>>>>>> share them with you by May 1st. >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Cheers, >>>>>>>>>>> Karla >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Thu, Apr 16, 2026 at 4:18 AM Edith Mideva Imbudira < >>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Karla & Tanner >>>>>>>>>>>> >>>>>>>>>>>> We're officially kicking off our FY27H1 (July–December 2026) >>>>>>>>>>>> planning and would like to request your proposals for our Consideration >>>>>>>>>>>> media campaigns in Canada. >>>>>>>>>>>> >>>>>>>>>>>> As we head into H1, we have a few key strategic shifts we’d >>>>>>>>>>>> like to highlight: >>>>>>>>>>>> >>>>>>>>>>>> Audience Shift: While we will continue to serve all SMBs, we >>>>>>>>>>>> are shifting our marketing focus toward "larger" SMBs (11-50 employees), >>>>>>>>>>>> who are more frequent buyers of our elevated print products. We'll also >>>>>>>>>>>> focus on specific industries outlined in the attached brief. >>>>>>>>>>>> New Brand Creative Platform: We’re launching a new brand >>>>>>>>>>>> platform, "Print Your Possible," and are looking to make a big impact in H1 >>>>>>>>>>>> with your support. >>>>>>>>>>>> New Customer Acquisition & Local Messaging: Driving new >>>>>>>>>>>> customer acquisition is a key regional focus.. >>>>>>>>>>>> We ask that you build your proposal based on these "Medium" >>>>>>>>>>>> budgets and also provide two additional scenarios: a "Low" (−30%) and a >>>>>>>>>>>> "High" (+30%) option. Please note that all budgets are on a Fixed Spend >>>>>>>>>>>> basis and are all-inclusive (including all fees). >>>>>>>>>>>> >>>>>>>>>>>> BUDGETS >>>>>>>>>>>> >>>>>>>>>>>> SBO >>>>>>>>>>>> Q1 (Jul-Sep): $100,000 >>>>>>>>>>>> Q2 (Oct-Dec): $100,000 >>>>>>>>>>>> H1 Total: $200,000 >>>>>>>>>>>> >>>>>>>>>>>> Wedding >>>>>>>>>>>> Q1 (Jul-Sep): $75,000 >>>>>>>>>>>> Q2 (Oct-Nov): $20,000 >>>>>>>>>>>> H1 Total: $95,000 >>>>>>>>>>>> >>>>>>>>>>>> The attached brief provides full details on campaign >>>>>>>>>>>> objectives, audiences, and creative guidelines. Please use the "Global KPI >>>>>>>>>>>> Template" tab as a guide for the required outputs in your response. >>>>>>>>>>>> >>>>>>>>>>>> We kindly request your proposals by May 1st, 2026. >>>>>>>>>>>> >>>>>>>>>>>> Thanks, >>>>>>>>>>>> Edith >>>>>>>>>>>> >>>>>>>>>>>

Hi Tanner, Thank you for following up. We have presented the NA proposals to stakeholders and are currently awaiting feedback and approval . We will reach out as soon as we have an update or if any questions arise. Additionally, we will not be moving forward with the US market at this time due to budget constraints. Hopefully we will have the opportunity to revisit this in the future. Best, Edith On Tue, May 26, 2026 at 4:06 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Hi Edith, > > I hope you're enjoying the week so far! 😊 > > I wanted to check in to see if you have any questions about the US and > Canada FY27H1 plan? Let us know if our submission was clear or if you'd > like to walk through things over a short call. Happy to help. > > All the best, Edith. > > Tanner > > On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> > wrote: > >> Thanks Edith. >> We're excited for the feedback and are happy to help with any >> questions! 😊 >> >> Tanner >> >> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >> edith.mideva@vista.com> wrote: >> >>> Hi Tanner, >>> >>> Thank you for sending the proposals for the US and CA >>> >>> We will review these details and let you know if they are approved or >>> if we have any further questions. >>> >>> Best, >>> Edith >>> >>> >>> >>> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Hi Edith! >>>> >>>> I hope you're enjoying the week so far! >>>> >>>> We're pleased to share our proposal document and targeting/ investment >>>> sheet for the US and Canada markets for FY27 H1. We've adjusted the >>>> approach to align with the shift toward larger SMBs and the focus >>>> industries you highlighted for the SBO initiatives. The BLS will again be >>>> offered as added value and can be done separately for each market if you >>>> prefer! We had already pulled the Ownable Moments targeting so we are >>>> sharing that as well in case you wanted to consider. >>>> >>>> Please find the details attached and outlined below ☺️. >>>> >>>> *Targeting/ Investment Spreadsheet:* >>>> >>>> - Global Objectives & KPI Template: We've filled out these cells >>>> separately for the US and Canadian markets >>>> - Targeting Tabs: Bespoke targeting for each of the below >>>> - USA SBO >>>> - USA Wedding >>>> - Canada SBO >>>> - Canada Wedding >>>> - Ownable Moments - Display, Video >>>> - Ownable Moments - CTV >>>> - Ownable Moments - Audio >>>> >>>> *Proposal Document:* >>>> >>>> - Campaign Elements: >>>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>>> - Programmatic Guaranteed: We can continue to offer PMP's but >>>> wanted to suggest this approach to ensure full campaign delivery >>>> - Custom Creative: We would build this out as added value using >>>> your assets. We believe this is a good approach for the Print Your Promise >>>> messaging >>>> - Targeting Availability >>>> - CTV Details >>>> - Audio Details >>>> - Past BLS Success Points >>>> >>>> If you'd like to walk through this over a call we'd be happy to find >>>> time next week 😊! >>>> >>>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the UK >>>> and France. That will come through shortly! >>>> >>>> >>>> Tanner >>>> >>>> >>>> >>>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>>> tanner.kelly@ideonmedia.com> wrote: >>>> >>>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>>> Nadine and Sagar. >>>>> With the info you shared we'll be prepared to share the updated BLS >>>>> and targeting documents later this week! >>>>> >>>>> Chat soon. 😊 >>>>> >>>>> Tanner >>>>> >>>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Nadine! >>>>>> >>>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>>> We will add France and the UK to our response sheet along with the US >>>>>> and Canada. Speak with you tomorrow ☺️. >>>>>> >>>>>> Tanner >>>>>> >>>>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> >>>>>> wrote: >>>>>> >>>>>>> Hi Karla and Tanner, >>>>>>> >>>>>>> I am looking forward to meeting you tomorrow! >>>>>>> >>>>>>> For the EU, I would also like to brief you and explore running a >>>>>>> test in consideration for the FR and UK markets. >>>>>>> >>>>>>> It would be great to understand the minimum budgets required for >>>>>>> these markets to run a BLS. We are considering $50k–$100k in each of these >>>>>>> markets. >>>>>>> >>>>>>> All other briefed details from Edith align with Europe regarding the >>>>>>> audience shift, creative platform and objectives. If you can add the 2 EU >>>>>>> markets to Edith's KPI sheet when you fill in your proposal that would be >>>>>>> great. >>>>>>> >>>>>>> Happy to chat more tomorrow. >>>>>>> >>>>>>> Thanks a lot >>>>>>> Nadine >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>>>> edith.mideva@vista.com> wrote: >>>>>>> >>>>>>>> Hi Karla and Tanner >>>>>>>> >>>>>>>> Happy Friday🙂 >>>>>>>> >>>>>>>> I am reaching out regarding EU markets and have a quick question: >>>>>>>> What is the minimum required budget for running consideration campaigns >>>>>>>> with BLS for the UK, Germany and France? >>>>>>>> >>>>>>>> Also, would you be available for a call next week to discuss this >>>>>>>> further with our EU team? Looping in @Nadine Jurka >>>>>>>> <njuerka@vista.com> and @Sagar KT <sagar.kt@vista.com> so we can >>>>>>>> align. >>>>>>>> >>>>>>>> Thanks in advance >>>>>>>> >>>>>>>> Best >>>>>>>> Edith >>>>>>>> >>>>>>>> On Fri, Apr 17, 2026 at 7:26 PM Tanner Kelly < >>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>> >>>>>>>>> Thanks Edith! I appreciate the fast turn around. We're excited to >>>>>>>>> get started on this! >>>>>>>>> >>>>>>>>> On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira < >>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Tanner, >>>>>>>>>> >>>>>>>>>> Thank you for your questions and for getting back to us. Please >>>>>>>>>> find the requested details below: >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> - *Specific Industry Targeting*: >>>>>>>>>> >>>>>>>>>> While we continue to serve all SMBs, our marketing focus is >>>>>>>>>> shifting toward larger SMBs (11-50 employees) within the following key >>>>>>>>>> industries: >>>>>>>>>> >>>>>>>>>> - Retailers >>>>>>>>>> >>>>>>>>>> - Health, Wellness, and Beauty >>>>>>>>>> - Food & Beverage (e.g., food trucks, bakeries, cafes) >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> *Brand Lift Study*: >>>>>>>>>> Yes, a BLS remains a requirement for our Consideration campaigns. >>>>>>>>>> >>>>>>>>>> *Larger Formats*: >>>>>>>>>> We are open to this. Given the launch of the "Print Your >>>>>>>>>> Possible" platform, we want to make a significant impact, so please include >>>>>>>>>> recommendations for high-impact formats in your proposal. >>>>>>>>>> >>>>>>>>>> *Other Markets:* >>>>>>>>>> Thank you for the offer. We are open to seeing your proposal for >>>>>>>>>> the US and CA. For the EU, I will check with our colleagues, and they will >>>>>>>>>> reach out directly if they require a proposal. >>>>>>>>>> >>>>>>>>>> I hope this provides the clarity you need. We look forward to >>>>>>>>>> receiving your proposal! >>>>>>>>>> >>>>>>>>>> Best , >>>>>>>>>> >>>>>>>>>> Edith >>>>>>>>>> >>>>>>>>>> On Fri, Apr 17, 2026 at 5:21 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Edith, >>>>>>>>>>> >>>>>>>>>>> Thanks again for sharing this. Karla and I just reviewed this >>>>>>>>>>> and wanted to ask the questions below! >>>>>>>>>>> >>>>>>>>>>> - Specific Industry Targeting >>>>>>>>>>> - You mentioned a focus on specific industry targeting >>>>>>>>>>> but we're not seeing it in the attachment. Do you have those? We can target >>>>>>>>>>> employees based on specific industries and titles and would like to provide >>>>>>>>>>> you with the details on this >>>>>>>>>>> - Brand Lift >>>>>>>>>>> - We're not seeing BLS outlined in the brief. Is this >>>>>>>>>>> still a requirement? We assume it is, but we want to confirm >>>>>>>>>>> - Larger Formats >>>>>>>>>>> - Given the focus on the Print Your Possible Platform, >>>>>>>>>>> would you be open to larger, high impact formats? It may be a good fit. >>>>>>>>>>> - Other Markets >>>>>>>>>>> - Much of our collaboration previously has been within >>>>>>>>>>> Canada, but we have the same capabilities for reaching consumers in Europe, >>>>>>>>>>> Australia and Asia. Would you be open to receiving a separate response for >>>>>>>>>>> other markets? If we do run a BLS, we can gather valuable insights across >>>>>>>>>>> separate markets to compare >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> Tanner >>>>>>>>>>> >>>>>>>>>>> On Thu, Apr 16, 2026 at 11:12 AM Karla Dantas < >>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hey Edith, >>>>>>>>>>>> >>>>>>>>>>>> Happy Friday Jr ☺️ >>>>>>>>>>>> >>>>>>>>>>>> Thank you so much for thinking of us for this opportunity. >>>>>>>>>>>> >>>>>>>>>>>> Confirming receipt. We’ll pull together some recommendations >>>>>>>>>>>> and share them with you by May 1st. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Cheers, >>>>>>>>>>>> Karla >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Apr 16, 2026 at 4:18 AM Edith Mideva Imbudira < >>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Karla & Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> We're officially kicking off our FY27H1 (July–December 2026) >>>>>>>>>>>>> planning and would like to request your proposals for our Consideration >>>>>>>>>>>>> media campaigns in Canada. >>>>>>>>>>>>> >>>>>>>>>>>>> As we head into H1, we have a few key strategic shifts we’d >>>>>>>>>>>>> like to highlight: >>>>>>>>>>>>> >>>>>>>>>>>>> Audience Shift: While we will continue to serve all SMBs, we >>>>>>>>>>>>> are shifting our marketing focus toward "larger" SMBs (11-50 employees), >>>>>>>>>>>>> who are more frequent buyers of our elevated print products. We'll also >>>>>>>>>>>>> focus on specific industries outlined in the attached brief. >>>>>>>>>>>>> New Brand Creative Platform: We’re launching a new brand >>>>>>>>>>>>> platform, "Print Your Possible," and are looking to make a big impact in H1 >>>>>>>>>>>>> with your support. >>>>>>>>>>>>> New Customer Acquisition & Local Messaging: Driving new >>>>>>>>>>>>> customer acquisition is a key regional focus.. >>>>>>>>>>>>> We ask that you build your proposal based on these "Medium" >>>>>>>>>>>>> budgets and also provide two additional scenarios: a "Low" (−30%) and a >>>>>>>>>>>>> "High" (+30%) option. Please note that all budgets are on a Fixed Spend >>>>>>>>>>>>> basis and are all-inclusive (including all fees). >>>>>>>>>>>>> >>>>>>>>>>>>> BUDGETS >>>>>>>>>>>>> >>>>>>>>>>>>> SBO >>>>>>>>>>>>> Q1 (Jul-Sep): $100,000 >>>>>>>>>>>>> Q2 (Oct-Dec): $100,000 >>>>>>>>>>>>> H1 Total: $200,000 >>>>>>>>>>>>> >>>>>>>>>>>>> Wedding >>>>>>>>>>>>> Q1 (Jul-Sep): $75,000 >>>>>>>>>>>>> Q2 (Oct-Nov): $20,000 >>>>>>>>>>>>> H1 Total: $95,000 >>>>>>>>>>>>> >>>>>>>>>>>>> The attached brief provides full details on campaign >>>>>>>>>>>>> objectives, audiences, and creative guidelines. Please use the "Global KPI >>>>>>>>>>>>> Template" tab as a guide for the required outputs in your response. >>>>>>>>>>>>> >>>>>>>>>>>>> We kindly request your proposals by May 1st, 2026. >>>>>>>>>>>>> >>>>>>>>>>>>> Thanks, >>>>>>>>>>>>> Edith >>>>>>>>>>>>> >>>>>>>>>>>>

Thanks for the update, Edith! All good for the US. Let us know how things progress for Canada and if we can build on the current collaboration! All the best, Tanner On Tue, May 26, 2026 at 11:29 AM

Hi Karla and Tanner, I am writing to share several updates regarding our FY27 campaigns. I can confirm that the proposals have been approved with a budget of $200,000 for SBO and $94,700 for Wedding. For these activations, we will proceed with PG deals rather than PMPs. We also plan to utilize both display and video creatives to support our campaign objectives. Additionally, I wanted to let you know that I will be moving to a different team. Going forward, Ewelina and Carlos (cc'd) will be your primary points of contact. That said, I will still be around and available should you need any assistance during the transition or have any questions in the future. Best Edith On Tue, May 26, 2026 at 5:31 PM Tanner Kelly <tanner.kelly@ideonmedia.com> wrote: > Thanks for the update, Edith! All good for the US. Let us know how > things progress for Canada and if we can build on the current collaboration! > > All the best, > > Tanner > > On Tue, May 26, 2026 at 11:29 AM Edith Mideva Imbudira < > edith.mideva@vista.com> wrote: > >> Hi Tanner, >> >> Thank you for following up. >> >> We have presented the NA proposals to stakeholders and are currently >> awaiting feedback and approval . We will reach out as soon as we have an >> update or if any questions arise. >> >> Additionally, we will not be moving forward with the US market at this >> time due to budget constraints. Hopefully we will have the opportunity to >> revisit this in the future. >> >> Best, >> Edith >> >> >> On Tue, May 26, 2026 at 4:06 PM Tanner Kelly <tanner.kelly@ideonmedia.com> >> wrote: >> >>> Hi Edith, >>> >>> I hope you're enjoying the week so far! 😊 >>> >>> I wanted to check in to see if you have any questions about the US and >>> Canada FY27H1 plan? Let us know if our submission was clear or if you'd >>> like to walk through things over a short call. Happy to help. >>> >>> All the best, Edith. >>> >>> Tanner >>> >>> On Mon, May 4, 2026 at 9:25 AM Tanner Kelly <tanner.kelly@ideonmedia.com> >>> wrote: >>> >>>> Thanks Edith. >>>> We're excited for the feedback and are happy to help with any >>>> questions! 😊 >>>> >>>> Tanner >>>> >>>> On Mon, May 4, 2026 at 8:56 AM Edith Mideva Imbudira < >>>> edith.mideva@vista.com> wrote: >>>> >>>>> Hi Tanner, >>>>> >>>>> Thank you for sending the proposals for the US and CA >>>>> >>>>> We will review these details and let you know if they are approved or >>>>> if we have any further questions. >>>>> >>>>> Best, >>>>> Edith >>>>> >>>>> >>>>> >>>>> On Thu, 30 Apr 2026 at 21:50, Tanner Kelly < >>>>> tanner.kelly@ideonmedia.com> wrote: >>>>> >>>>>> Hi Edith! >>>>>> >>>>>> I hope you're enjoying the week so far! >>>>>> >>>>>> We're pleased to share our proposal document and targeting/ >>>>>> investment sheet for the US and Canada markets for FY27 H1. We've adjusted >>>>>> the approach to align with the shift toward larger SMBs and the focus >>>>>> industries you highlighted for the SBO initiatives. The BLS will again be >>>>>> offered as added value and can be done separately for each market if you >>>>>> prefer! We had already pulled the Ownable Moments targeting so we are >>>>>> sharing that as well in case you wanted to consider. >>>>>> >>>>>> Please find the details attached and outlined below ☺️. >>>>>> >>>>>> *Targeting/ Investment Spreadsheet:* >>>>>> >>>>>> - Global Objectives & KPI Template: We've filled out these cells >>>>>> separately for the US and Canadian markets >>>>>> - Targeting Tabs: Bespoke targeting for each of the below >>>>>> - USA SBO >>>>>> - USA Wedding >>>>>> - Canada SBO >>>>>> - Canada Wedding >>>>>> - Ownable Moments - Display, Video >>>>>> - Ownable Moments - CTV >>>>>> - Ownable Moments - Audio >>>>>> >>>>>> *Proposal Document:* >>>>>> >>>>>> - Campaign Elements: >>>>>> - Brand Lift Studies | Programmatic Guaranteed | Display, OLV, >>>>>> CTV, Audio | Tailored Targeting by Market and USA & Canada >>>>>> - Programmatic Guaranteed: We can continue to offer PMP's but >>>>>> wanted to suggest this approach to ensure full campaign delivery >>>>>> - Custom Creative: We would build this out as added value using >>>>>> your assets. We believe this is a good approach for the Print Your Promise >>>>>> messaging >>>>>> - Targeting Availability >>>>>> - CTV Details >>>>>> - Audio Details >>>>>> - Past BLS Success Points >>>>>> >>>>>> If you'd like to walk through this over a call we'd be happy to find >>>>>> time next week 😊! >>>>>> >>>>>> @Nadine Jurka <njuerka@vista.com> Stay tuned for the details on the >>>>>> UK and France. That will come through shortly! >>>>>> >>>>>> >>>>>> Tanner >>>>>> >>>>>> >>>>>> >>>>>> On Tue, Apr 28, 2026 at 10:39 AM Tanner Kelly < >>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>> >>>>>>> Thank you for the time earlier, everyone. It was nice to meet you, >>>>>>> Nadine and Sagar. >>>>>>> With the info you shared we'll be prepared to share the updated BLS >>>>>>> and targeting documents later this week! >>>>>>> >>>>>>> Chat soon. 😊 >>>>>>> >>>>>>> Tanner >>>>>>> >>>>>>> On Mon, Apr 27, 2026 at 6:45 PM Tanner Kelly < >>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>> >>>>>>>> Hi Nadine! >>>>>>>> >>>>>>>> Likewise, I'm looking forward to meeting you tomorrow as well! >>>>>>>> We will add France and the UK to our response sheet along with the >>>>>>>> US and Canada. Speak with you tomorrow ☺️. >>>>>>>> >>>>>>>> Tanner >>>>>>>> >>>>>>>> On Mon, Apr 27, 2026 at 5:47 AM Nadine Jurka <njuerka@vista.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hi Karla and Tanner, >>>>>>>>> >>>>>>>>> I am looking forward to meeting you tomorrow! >>>>>>>>> >>>>>>>>> For the EU, I would also like to brief you and explore running a >>>>>>>>> test in consideration for the FR and UK markets. >>>>>>>>> >>>>>>>>> It would be great to understand the minimum budgets required for >>>>>>>>> these markets to run a BLS. We are considering $50k–$100k in each of these >>>>>>>>> markets. >>>>>>>>> >>>>>>>>> All other briefed details from Edith align with Europe regarding >>>>>>>>> the audience shift, creative platform and objectives. If you can add the 2 >>>>>>>>> EU markets to Edith's KPI sheet when you fill in your proposal that would >>>>>>>>> be great. >>>>>>>>> >>>>>>>>> Happy to chat more tomorrow. >>>>>>>>> >>>>>>>>> Thanks a lot >>>>>>>>> Nadine >>>>>>>>> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Fri, Apr 24, 2026 at 11:17 AM Edith Mideva Imbudira < >>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Karla and Tanner >>>>>>>>>> >>>>>>>>>> Happy Friday🙂 >>>>>>>>>> >>>>>>>>>> I am reaching out regarding EU markets and have a quick question: >>>>>>>>>> What is the minimum required budget for running consideration campaigns >>>>>>>>>> with BLS for the UK, Germany and France? >>>>>>>>>> >>>>>>>>>> Also, would you be available for a call next week to discuss this >>>>>>>>>> further with our EU team? Looping in @Nadine Jurka >>>>>>>>>> <njuerka@vista.com> and @Sagar KT <sagar.kt@vista.com> so we >>>>>>>>>> can align. >>>>>>>>>> >>>>>>>>>> Thanks in advance >>>>>>>>>> >>>>>>>>>> Best >>>>>>>>>> Edith >>>>>>>>>> >>>>>>>>>> On Fri, Apr 17, 2026 at 7:26 PM Tanner Kelly < >>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>> >>>>>>>>>>> Thanks Edith! I appreciate the fast turn around. We're excited >>>>>>>>>>> to get started on this! >>>>>>>>>>> >>>>>>>>>>> On Fri, Apr 17, 2026 at 12:17 PM Edith Mideva Imbudira < >>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Tanner, >>>>>>>>>>>> >>>>>>>>>>>> Thank you for your questions and for getting back to us. Please >>>>>>>>>>>> find the requested details below: >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> - *Specific Industry Targeting*: >>>>>>>>>>>> >>>>>>>>>>>> While we continue to serve all SMBs, our marketing focus is >>>>>>>>>>>> shifting toward larger SMBs (11-50 employees) within the following key >>>>>>>>>>>> industries: >>>>>>>>>>>> >>>>>>>>>>>> - Retailers >>>>>>>>>>>> >>>>>>>>>>>> - Health, Wellness, and Beauty >>>>>>>>>>>> - Food & Beverage (e.g., food trucks, bakeries, cafes) >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> *Brand Lift Study*: >>>>>>>>>>>> Yes, a BLS remains a requirement for our Consideration >>>>>>>>>>>> campaigns. >>>>>>>>>>>> >>>>>>>>>>>> *Larger Formats*: >>>>>>>>>>>> We are open to this. Given the launch of the "Print Your >>>>>>>>>>>> Possible" platform, we want to make a significant impact, so please include >>>>>>>>>>>> recommendations for high-impact formats in your proposal. >>>>>>>>>>>> >>>>>>>>>>>> *Other Markets:* >>>>>>>>>>>> Thank you for the offer. We are open to seeing your proposal >>>>>>>>>>>> for the US and CA. For the EU, I will check with our colleagues, and they >>>>>>>>>>>> will reach out directly if they require a proposal. >>>>>>>>>>>> >>>>>>>>>>>> I hope this provides the clarity you need. We look forward to >>>>>>>>>>>> receiving your proposal! >>>>>>>>>>>> >>>>>>>>>>>> Best , >>>>>>>>>>>> >>>>>>>>>>>> Edith >>>>>>>>>>>> >>>>>>>>>>>> On Fri, Apr 17, 2026 at 5:21 PM Tanner Kelly < >>>>>>>>>>>> tanner.kelly@ideonmedia.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Edith, >>>>>>>>>>>>> >>>>>>>>>>>>> Thanks again for sharing this. Karla and I just reviewed this >>>>>>>>>>>>> and wanted to ask the questions below! >>>>>>>>>>>>> >>>>>>>>>>>>> - Specific Industry Targeting >>>>>>>>>>>>> - You mentioned a focus on specific industry targeting >>>>>>>>>>>>> but we're not seeing it in the attachment. Do you have those? We can target >>>>>>>>>>>>> employees based on specific industries and titles and would like to provide >>>>>>>>>>>>> you with the details on this >>>>>>>>>>>>> - Brand Lift >>>>>>>>>>>>> - We're not seeing BLS outlined in the brief. Is this >>>>>>>>>>>>> still a requirement? We assume it is, but we want to confirm >>>>>>>>>>>>> - Larger Formats >>>>>>>>>>>>> - Given the focus on the Print Your Possible Platform, >>>>>>>>>>>>> would you be open to larger, high impact formats? It may be a good fit. >>>>>>>>>>>>> - Other Markets >>>>>>>>>>>>> - Much of our collaboration previously has been within >>>>>>>>>>>>> Canada, but we have the same capabilities for reaching consumers in Europe, >>>>>>>>>>>>> Australia and Asia. Would you be open to receiving a separate response for >>>>>>>>>>>>> other markets? If we do run a BLS, we can gather valuable insights across >>>>>>>>>>>>> separate markets to compare >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Tanner >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Apr 16, 2026 at 11:12 AM Karla Dantas < >>>>>>>>>>>>> karla.dantas@ideonmedia.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hey Edith, >>>>>>>>>>>>>> >>>>>>>>>>>>>> Happy Friday Jr ☺️ >>>>>>>>>>>>>> >>>>>>>>>>>>>> Thank you so much for thinking of us for this opportunity. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Confirming receipt. We’ll pull together some recommendations >>>>>>>>>>>>>> and share them with you by May 1st. >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> Cheers, >>>>>>>>>>>>>> Karla >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Thu, Apr 16, 2026 at 4:18 AM Edith Mideva Imbudira < >>>>>>>>>>>>>> edith.mideva@vista.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Karla & Tanner >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> We're officially kicking off our FY27H1 (July–December 2026) >>>>>>>>>>>>>>> planning and would like to request your proposals for our Consideration >>>>>>>>>>>>>>> media campaigns in Canada. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> As we head into H1, we have a few key strategic shifts we’d >>>>>>>>>>>>>>> like to highlight: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Audience Shift: While we will continue to serve all SMBs, >>>>>>>>>>>>>>> we are shifting our marketing focus toward "larger" SMBs (11-50 employees), >>>>>>>>>>>>>>> who are more frequent buyers of our elevated print products. We'll also >>>>>>>>>>>>>>> focus on specific industries outlined in the attached brief. >>>>>>>>>>>>>>> New Brand Creative Platform: We’re launching a new brand >>>>>>>>>>>>>>> platform, "Print Your Possible," and are looking to make a big impact in H1 >>>>>>>>>>>>>>> with your support. >>>>>>>>>>>>>>> New Customer Acquisition & Local Messaging: Driving new >>>>>>>>>>>>>>> customer acquisition is a key regional focus.. >>>>>>>>>>>>>>> We ask that you build your proposal based on these "Medium" >>>>>>>>>>>>>>> budgets and also provide two additional scenarios: a "Low" (−30%) and a >>>>>>>>>>>>>>> "High" (+30%) option. Please note that all budgets are on a Fixed Spend >>>>>>>>>>>>>>> basis and are all-inclusive (including all fees). >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> BUDGETS >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> SBO >>>>>>>>>>>>>>> Q1 (Jul-Sep): $100,000 >>>>>>>>>>>>>>> Q2 (Oct-Dec): $100,000 >>>>>>>>>>>>>>> H1 Total: $200,000 >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Wedding >>>>>>>>>>>>>>> Q1 (Jul-Sep): $75,000 >>>>>>>>>>>>>>> Q2 (Oct-Nov): $20,000 >>>>>>>>>>>>>>> H1 Total: $95,000 >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> The attached brief provides full details on campaign >>>>>>>>>>>>>>> objectives, audiences, and creative guidelines. Please use the "Global KPI >>>>>>>>>>>>>>> Template" tab as a guide for the required outputs in your response. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> We kindly request your proposals by May 1st, 2026. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Thanks, >>>>>>>>>>>>>>> Edith >>>>>>>>>>>>>>> >>>>>>>>>>>>>>

Hi Edith, Thank you for the update, but the news is bittersweet. Karla and I will miss collaborating with you directly like we've done over the last year. It's been fun staying on top of these campaigns together and I hope we can stay in touch! Ewelina and Carlos, it is a pleasure to meet you both! If you'd like, Karla and I are available for a call to introduce ourselves and align on our FY27H1 efforts. Does one of the times below work for you? - June 18 - 10:30am - 1pm EST - June 19 - 9:30am - 11am EST It would be nice to align on the below during the call. - Budget distribution for Video & Display across SBO and Wedding as we will need separate PGs for each - BLS inputs needed/ question alignment - Reporting cadence throughout FY27H1 - Seat ID/ Seat Name Confirmation: Same as previous flights? All the best, Tanner