| Metric | 2026 | 2025 | 2024 |
|---|---|---|---|
| YTD closed-won | $5.70M | $6.20M | $5.79M |
| Weighted pipeline (total) | $1.95M | $1.09M | $2.00M |
| Weighted pipeline (running within year) | $1.95M | $1.09M | $2.00M |
| Total (closed + within-yr pipe) | $7.65M | $7.29M | $7.79M |
| By rep (2026) | — | ||
| By product (2026) | IO/PG 50%, Curation 49%, O&O 1% | ||
| Actual full year (Boostr Forecast) | TBD | $11.70M | $11.60M |
| Total = % of final | — | 62% | 67% |
| 2026 Estimate Using Avg Shape of Last Two Years | $11.81M | — | — |
2024 and 2025 columns: weekly snapshots, refreshed Monday 6am. 2026 column: live from Boostr API.
Each year cell shows closed / weighted pipe / total. 2026 mirrors the Boostr Forecast page using each deal's In-Period Amount (budget × overlap-days / total-flight-days), summed by rep_share. 2024 and 2025 same-week numerators come from the Yearly Pacing Drive zips; full-year denominators come from Boostr Forecast actuals (per-rep zip for rep rows, hardcoded team total for the Team row). Cristina excludes 2024 (mat leave). Projection = 2026 total ÷ avg historical ratio.
| Rep | 2024 | 2024 Final (Boostr Forecast) |
2024 Ratio | 2025 | 2025 Final (Boostr Forecast) |
2025 Ratio | Avg Ratio | 2026 | Projection | vs Quota |
|---|---|---|---|---|---|---|---|---|---|---|
| Tanner | $2.77M closed $576K pipe $3.35M total |
$6.76M | 49.5% | $2.77M closed $576K pipe $3.35M total |
$5.95M | 56.3% | 52.9% | $2.54M closed $651K pipe $3.19M total |
$6.03M | 105% |
| Jes | $666K closed $265K pipe $931K total |
$2.16M | 43.1% | $666K closed $265K pipe $931K total |
$1.95M | 47.7% | 45.4% | $588K closed $265K pipe $853K total |
$1.88M | 75% |
| James | $828K closed $340K pipe $1.17M total |
$717K | 162.8% | $828K closed $340K pipe $1.17M total |
$806K | 145.0% | 153.9% | $1.16M closed $317K pipe $1.48M total |
$960K | 48% |
| Isabelle | $1.21M closed $211K pipe $1.43M total |
$1.55M | 92.2% | $1.21M closed $211K pipe $1.43M total |
$1.96M | 72.9% | 82.5% | $1.22M closed $237K pipe $1.45M total |
$1.76M | 64% |
| Cristina | — | $388K | 171.8% | $175K closed $492K pipe $667K total |
$997K | 66.9% | 66.9% | $196K closed $477K pipe $674K total |
$1.01M | 50% |
| Team | $5.66M closed $1.88M pipe $7.54M total |
$11.60M | 65.0% | $5.66M closed $1.88M pipe $7.54M total |
$11.70M | 64.4% | 64.7% | $5.70M closed $1.95M pipe $7.65M total |
$11.81M | 79% |
| Date | Title | External Attendees | External Companies |
|---|---|---|---|
| Tue May 5 · 2:00 PM | Tanner & Jocelyn - Enercare | jocelyn.au | Galepartners |
| Wed May 6 · 11:30 AM | Tanner & Abou | Lunch | aboubacar.drame | Mediaexperts |
| Thu May 7 · 12:00 PM | Tanner & Joelle | Ideon Montreal & Havas live | joelle.roukoz | Havasmedia |
| Thu May 7 · 2:15 PM | Quick Chat: Rogers Res IFP Tier 3 | mehul.gupta | Wppmedia |
| Fri May 8 · 3:30 PM | Tanner to call Ru | ru.jia | Galepartners |
| Tue May 12 · 1:00 PM | Ideon Media | Desjardins live | alexandre.valladon, baptiste.hortin | Desjardins |
| Wed May 13 · 11:45 AM | Ideon Media | Lunch Assaf & Tanner | assaf.semaan | Wppmedia |
| Wed May 13 · 5:15 PM | Ideon, WPP | Moishes, NABS Event | Cathcart live | celine.sleiman, nour.derouiche, valentin.dupon | Wppmedia |
| Thu May 14 · 11:00 AM | How Prebid Is Bridging Seller and Buyer Agents | Katie Morgart | Zoom |
| Fri May 15 · 1:00 PM | Nav & Tanner | ESA, Ideon | nsunner | Getproof |
| Tue May 19 · 10:30 AM | Ideon Media | Tanner & Asad live | asad.askari | Wppmedia |
| Tue May 19 · 12:00 PM | Jocelyn & Tanner | Ideon Media & Gale live | jocelyn.au | Galepartners |
| Tue May 19 · 6:30 PM | DINNER: Alan & Tanner live | alan_naval | Homedepot |
| Wed May 20 · 10:30 AM | Tanner & Tom, Silan | Sunwing Conversation live | silan.sever, tom.allitt | Mediaexperts |
| Wed May 20 · 12:00 PM | L&L | Ideon | Tanner, Anurag, Abhi, Killian live | abhishek.sachdeva, anurag.thangella, killian.glaunec | Kinesso |
| Wed May 20 · 3:30 PM | Tanner & Ryan | Mastrcard x Ideon Media live | ryan.mowbray | Wppmedia |
| Wed May 20 · 5:30 PM | Dinner: Ideon Media live | Brandon Smith, franco.honrade, marcela.cardozo-marquez | Wppmedia |
| Tue May 26 · 12:00 PM | Lunch: Ideon Media, Fizz live | frederique.trinh-renaud, jonathan.bitton, valerie.bourgeois | Elmire, Fizz |
| Wed May 27 · 3:30 PM | Complex Canada | Red Bull | ryan.brown | Redbull |
| Date | Title | External Attendees | External Companies |
|---|---|---|---|
| Fri May 1 · 1:30 PM | TNT Media List Review live | Thomas, Alex, Cary Smith, cristina, jen, +3 more | Collectiveartsbrewing, Edelman, Edelmansmithfield, Listenharder |
| Tue May 5 · 3:00 PM | RE: Outcomes/Ideon | caroline.moul, sam.jain | Omc |
| Tue May 5 · 4:00 PM | Viv & Jes! live | vivian.salumbre | Starcomww |
| Wed May 6 · 4:00 PM | Nails w/Jes! (Ideon) live | masha.zarakhani, sierra.bevacqua | Publicismedia |
| Fri May 8 · 10:00 AM | Poise x Ideon Media Chat live | Aida Chang, Doyeon Kim, Poyee Fung | Publicismedia, Sparkfoundryww |
| Fri May 8 · 12:00 PM | Lunch w/Jes!! | kyla.francis | Apxexchange |
| Tue May 12 · 3:00 PM | In Person QBR Partner Meetings 2026 w/ Ideon | WPP Media live | 10-S143, Chimi Beaumont, Damian Beach, Daniel Mekinda, +5 more | Wppmedia, Wppsystems |
| Wed May 13 · 10:30 AM | Scotts x Ideon Connect | rama.karnik, shafiq.lalani, tejas.saple | Wppmedia |
| Wed May 13 · 4:30 PM | Complex x Walmart | Gail Cruz, helen.turbian, Masha Zarakhani, Sierra Bevacqua | Publicismedia, Starcomww |
| Thu May 14 · 11:30 AM | Team Sparkling and Nutrition x Ideon Media Connect live | Casey Badham, Fernanda Cunha, Jatin Jhamb, Saniya Ansari | Publicismedia |
| Thu May 14 · 1:30 PM | Lunch Catch Up!!! live | jon.hawke | Orionworldwide |
| Thu May 14 · 6:00 PM | True North Tunes Launch Event @ Collective Arts live | matt.thompson | Starcomww |
| Wed May 20 · 3:00 PM | Ideon x WPP 2025 Motion Connect live | Daniel Mekinda, Tal Bolin | Wppmedia |
| Mon May 25 · 12:00 PM | Ideon Lunch [In-Person] live | Ana Meinerz, Keith Villegas, Sarah Ratansi, Sean O'Connell, +3 more | Publicismedia |
| Tue May 26 · 12:00 PM | DoorDash Lunch w/Ideon! live | anthony.visconti, emma.lasagna, jamilah.sykes, jyotish.danwani, +2 more | Wppmedia |
| Date | Title | External Attendees | External Companies |
|---|---|---|---|
| Thu Apr 30 · 12:30 PM | Pedicures w/ Cristina - Ideon!! live | katy.sun, nyaija.leacock, sasha.fletcher | Initiative |
| Mon May 4 · 12:00 PM | Ideon Media x PepsiCo Food&Bevs | alicia.bernard, amanda.vuk, ashi.choudhary, flora.dai, +5 more | Omc, Omd |
| Mon May 4 · 3:30 PM | Ideon Media x Volvo Review | devon.stephens, nicholas.mammone | Initiative |
| Tue May 5 · 1:00 PM | Complex FanFest X Arsenic (Alysha Newman) | beth.bruno, billy, carol.hill, rebecca.hanley | Arsenic |
| Tue May 5 · 3:00 PM | RE: Outcomes/Ideon | caroline.moul, sam.jain | Omc |
| Thu May 7 · 11:30 AM | Complex Canada x Brodie Intro | j, ss | Brodierec |
| Tue May 12 · 10:00 AM | Ideon x NorthStar Sail/The Foil | chris.travers, craig.jelley | Thefoil |
| Tue May 12 · 1:30 PM | Ideon Media & Chase Walkthrough live | akshat.tiwary, selina.x.wang, Knight, Sheila | Chase, Jpmchase |
| Wed May 13 · 2:30 PM | RBC X COMPLEXCA live | Grewal, Avdeep A, Sharma, Neal | Rbc |
| Wed May 13 · 3:00 PM | Complex Canada x CEBL Intro | asanyal | Cebl |
| Thu May 14 · 1:30 PM | Lunch Catch Up!!! live | jon.hawke | Orionworldwide |
| Wed May 20 · 12:00 PM | Ideon Media x Mercedes Lunch and Learn | ciaron.costello, michael.hufana | Omc, Omg23 |
| Wed May 20 · 4:00 PM | Ideon x Chase - Programmatic Proposal Walkthrough | akshat.tiwary | Jpmchase |
| Wed May 27 · 12:00 PM | Ideon x TJX Lunch and Learn! | anisha.prabhu, emily.johnston, kinnon.hurst, kunal.makhija, +2 more | Initiative |
| Date | Title | External Attendees | External Companies |
|---|---|---|---|
| Fri May 1 · 10:00 AM | COMPLEX x Adidas Event Activation Connect w/Ideon + WPP | dina.podbelskaya, emma.duggan, leighann.mckee, lindsay.muchnik | Wppmedia |
| Mon May 4 · 12:00 PM | LUNCH! Isabelle (Ideon) x Raya live | raya.sharma | Omg23 |
| Tue May 5 · 9:30 AM | quick chat - safe community live | Grace Weng1 | Wppmedia |
| Tue May 5 · 11:00 AM | Isabelle to call Sana | sana.ali | Breescommunications |
| Tue May 12 · 3:00 PM | In Person QBR Partner Meetings 2026 w/ Ideon | WPP Media live | 10-S143, Chimi Beaumont, Damian Beach, Daniel Mekinda, +5 more | Wppmedia, Wppsystems |
| Wed May 13 · 10:00 AM | COFFEE CONNECT! Jatin x Isabelle live | jatin.hajatri | Wppmedia |
| Wed May 13 · 12:00 PM | COFFEE CONNECT! Isabelle x Nelly live | nelly.al-fayed | Wppmedia |
| Thu May 14 · 12:00 PM | LUNCH! Ideon Media x CIBC live | albert.ng, daniel.moon, hatty.chu, lucas.sgro, +1 more | Cibc |
| Tue May 26 · 4:00 PM | Ideon x Kick Media | Presentation Walk Through for "The Lodge at Bow Lake" | carlam | Kickmedia |
| Wed May 27 · 12:00 PM | HOLD! Ideon Lunch'n'Learn at PUSH live | darren | Pushinc |
| Wed May 27 · 12:00 PM | Ideon - Lunch and Learn live | Abhinandan Dixit, Andres Torrente, PUSH Boardroom, Darren Hardeman, +9 more | Push, Pushinc |
| Date | Title | External Attendees | External Companies |
|---|---|---|---|
| Fri May 1 · 3:00 PM | Catch up | adamo | Epitaphgroup |
| Tue May 5 · 4:00 PM | Epitaph check-in | adamo | Epitaphgroup |
| Fri May 8 · 10:30 AM | Strategic Objectives x Complex Intro | slewis | Strategicobjectives |
| Fri May 8 · 2:30 PM | Complex x Citizen Relations | joe.cariati | Citizenrelations |
| Tue May 12 · 4:00 PM | Agency deal update | adamo | Epitaphgroup |
| Wed May 13 · 12:00 PM | Epitaph x Ideon Lunch! live | adamo, annie, iryna, kareem, +3 more | Epitaphgroup |
| Fri May 22 · 9:30 AM | Ideon x Kinesso/UM GOLF - 10am tee time live | ajoy.lobo, joshua.heath, quinn.harris | Kinesso, Umww |
| Rep | RFPs last 30d | RFPs prior 30d | Emails /wk | Emails 7d | Mtgs /wk | Mtgs 7d |
|---|---|---|---|---|---|---|
| TK Tanner | 36 | 17 | 0 | 0 | 0.0 | 0 |
| JB Jes | 4 | 3 | 0 | 0 | 0.0 | 0 |
| JA James | 12 | 9 | 0 | 0 | 0.0 | 0 |
| ID Isabelle | 14 | 14 | 0 | 0 | 0.0 | 0 |
| CC Cristina | 12 | 7 | 0 | 0 | 0.0 | 0 |
| Team | 78 | 50 | 0 | 0 | 0.0 | 0 |
| Deal | Agency | Prob | Budget |
|---|---|---|---|
VistaPrint | Client Direct | 25% | $260K |
Harvard Business School | GALE Partners | 25% | $125K |
Harvard Business School | GALE Partners | 25% | $125K |
VistaPrint | Client Direct | 25% | $100K |
VistaPrint | Client Direct | 25% | $100K |
Harvard Business School | GALE Partners | 25% | $100K |
| Deal | Agency | Prob | Budget |
|---|---|---|---|
TD Bank | Unison | 50% | $250K |
Walmart | Starcom (SMG) | 25% | $100K |
Edgewell | Wavemaker | 25% | $75K |
TD Bank | Publicis | 25% | $60K |
TD Bank | Publicis | 25% | $60K |
Lactalis | Zenith Optimedia | 25% | $40K |
| Deal | Agency | Prob | Budget |
|---|---|---|---|
Shark Ninja | Horizon Media | 25% | $75K |
Shark Ninja | Horizon Media | 25% | $75K |
Shark Ninja | Horizon Media | 25% | $75K |
Mark Anthony Group | Kinesso | 75% | $50K |
Boston Pizza | Kinesso | 75% | $50K |
Save on Energy (IESO) | M&K Media (Mcilroy and King) | 25% | $40K |
| Deal | Agency | Prob | Budget |
|---|---|---|---|
Circular Materials | Brees Communications | 50% | $150K |
Air Canada | Client Direct | 25% | $85K |
The Lodge at Bow Lake | Kick Media | 25% | $60K |
Circular Materials | Brees Communications | 75% | $50K |
Air Canada | Client Direct | 25% | $50K |
Air Canada | Client Direct | 25% | $50K |
| Deal | Agency | Prob | Budget |
|---|---|---|---|
Patron | OMD | 50% | $150K |
RBC | Initiative Media Canada, Inc. | 25% | $100K |
JP Morgan Chase | Client Direct | 25% | $100K |
Wendy's | Initiative Media Canada, Inc. | 50% | $75K |
Amazon | OMD | 25% | $70K |
RBC | Initiative Media Canada, Inc. | 25% | $55K |